Podcasts about make your business irresistible

This week, I'm talking with Jeffrey Shaw, who is an entrepreneur, business coach, and one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Show, CBS News, in People and O Magazine, and even hang on the walls of Harvard University.His unique style made him the go-to photographer for renowned figures like supermodel Stephanie Seymour, news anchors Jim Nantz and David Bloom, sports icons like Tom Seaver and Pat Riley, among many more. What's interesting about Jeffrey's story is how he built his brand and carved out a niche serving the ultra-affluent – and while he's in a completely different industry, there's so many great parallels for advisors who want to build a brand and business that stands out and gets the attention it deserves. 3 of the biggest insights from Jeffrey Shaw …How closely studying his ideal clients early on allowed Jeffrey to build his brand to be so in demand that he was able to maintain an eight-week waiting list for 15 years straight.How to find your ideal clients, understand what makes them tick, and tailor your marketing to meet their needs, so you can serve them at the highest level. How to improve customer perceived value AND create a frictionless client experience so you can increase demand, build loyalty, and charge higher prices!GIFT FROM THIS EPISODE + JOIN THE DBDL INSIDER CREWToday's Gift: Get a free copy of Jeffrey's book, "LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible" [while supplies last]To get access to today's free gift AND become a DBDL Insider with VIP access to future resources and exclusive content, text "61" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.SHOW NOTEShttps://bradleyjohnson.com/61FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTube - Full InterviewsYouTube - Clips from the ShowTwitterInstagramLinkedInFacebookDISCLOSURE These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations.

Have you thought about how Yelp can help your business attract better leads? Join us on this week's 1SEO Podcast as Kelly Miller, Head of Partner Sales at Yelp, shares revolutionary strategies for Yelp advertising. Imagine connecting with a pool of eager customers who are ready to engage with your ads and convert.Kelly reveals how to effectively target and captivate this audience, transforming your campaigns into lead magnets. Learn how the right Yelp tools can help attract quality leads who are poised to purchase.Gain insights on enhancing your ad visibility, making the most of user reviews, and ensuring your campaigns resonate with potential customers.Don't miss out on these expert insights—tune in now to turn your Yelp presence into a powerful asset for your business growth.Listen now to elevate your approach and tap into a ready-to-buy customer base on Yelp!#YelpCampaigns #MarketingSuccess #AdVisibility #ReviewManagement #CustomerEngagement #AdvertisingTips

How many people can say they've never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment for speaker and small business consultant Jeffrey Shaw. Jeffrey helps self-employed and small business owners look through different lenses to build strategies and compose the often-chaotic pieces of life and business into sustainable success. Jeffrey grew up in a small, rural town in New York. Jeffrey's father worked for IBM, and his mother ran her own hair salon. While in high school, Jeffrey developed an interest in photography. He was introduced to it by his father, who had built a darkroom in their home. Jeffrey's talent as a photographer began to emerge, yet when he graduated from high school, he did not feel a sense of direction, so he took a gap year. The following year he decided to attend photography school. For four decades, Jeffrey has served generations of families in his highly successful portrait photography business. Then, he reached a point where he wanted to do something different. He had heard about the coaching profession, found it appealing, and enrolled in a training program to develop those skills. Since then, he has added speaker, author, and podcast host to his professional titles. He has retained a small number of photography clients as he holds a deep value for the relationships he has nurtured over the years. In 2021, Jeffrey created and launched the Self-Employed Business Institute to educate and support entrepreneurs in growing their businesses. His two books, The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible have been smash successes. Jeffrey is currently working on his third book. Stay tuned! In this week's Work From The Inside Out podcast, learn more about Jeffrey's journey: Jeffrey is the host of the top-rated podcast, The Self-Employed Life. His TEDxLincolnSquare talk, The Validation Paradox: Finding Your Best Through Others, is featured on TED.com.   Learn more and connect with Jeffrey here: https://www.linkedin.com/in/jeffreyshawauthor/ https://www.facebook.com/JeffreyShawAuthor https://twitter.com/jeffreyshaw1 www.jeffreyshaw.com

How many people can say they've never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their businesses in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success. Jeffrey's TEDxLincolnSquare talk is featured on TED.com and he's the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. www.jeffreyshaw.com

In this episode, I offer you a holiday-style review of my three favourite books for School Leaders. If you're as avid a reader or listener as I am, I hope you will find  some time for the pastime over this holiday period.The three books I discuss have strong messages. They suggest new approaches for School Leaders, which you'll enjoy considering for the new year.The engaging titles for my three chosen books (see links below) are:Turn the Ship Around! A True Story of Turning Followers Into Leaders by L. David MarquetThe Art of Gathering: How We Meet and Why It Matters by Priya ParkerDiscover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey ShawReferences and Resources'Turn the Ship Around! A True Story of Turning Followers Into Leaders' by L. David Marquet 'The Art of Gathering: How We Meet and Why It Matters' by Priya Parker 'Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible' by Jeffrey Shaw 'The Long Game: How to Be a Long-Term Thinker in a Short-Term World' by Dorie Clark Work with Juliet Corbett www.consultjuliet.co.uk/servicesCatch up with previous episodes at www.consultjuliet.co.uk/podcastThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

How many people can say they've never had a “real” job? Renowned portrait photographer Jeffrey Shaw is one such person. Successful serial entrepreneur Jeffrey Shaw always created his own income without ever having had the safety net of a 9-5 paycheck. He learned the benefits of genuine connections and thrived by understanding the value of ideal customers.Today, as a speaker, business consultant, and author, Jeffrey helps small businesses and the self-employed stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer sees their subject, Jeffrey shows businesses how to make customers feel seen, heard, and understood to improve customer experience, retain their most profitable customers, and create the business and life of their dreams.Jeffrey Shaw is a TEDx speaker who was featured on TED.com, the host of The Self-Employed Life podcast with well over a million downloads, and the creator of The Self-Employed Summit. He is also the bestselling author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible and recently released The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.Find Jeffrey here: https://www.jeffreyshaw.com/https://www.selfemployedbusinessinstitute.com/linkedin.com/in/jeffreyshawauthor

Data is the not-so-secret tool to understand your target audience, the messaging that resonates with them, and how to find them. Executive coach Kent Vanho is here today to talk about how data can be used to scale a business, solve challenges, and make your marketing leakproof. He's developed a proven sales process, system, and machine that can drive client businesses to multi-six and seven-figure businesses. Kent left the corporate world after 17 years at Cisco. He then scaled his consulting firm to over $624,000 in annual recurring revenue. It only took him three months using his systems and strategies that we talk about today.   He is now on a mission to help other coaches, consultants, and service-based businesses scale beyond what they thought was possible. He teaches using systems and strategies that free up time and space for the important stuff. Some people think they don't like numbers and data and all the tedious analysis, but Kent says that some tools and platforms can help gather and analyze the data. We can do the work once and reap the rewards for a long time. He even refers to a data-driven business as leakproof marketing.   We go over what a data-driven business is and the importance of quantifying a problem to solve business challenges. Data is so helpful with decision-making. We may leverage our instinct to point us in the right direction, but the data confirms the direction we need to go. We talk about making sure your message resonates and starting with the proper foundation. When you have a system that collects feedback, you'll understand whether your message is working and see what your ideal customers tell you. Data can be a gold mine for making decisions, identifying customers, developing messaging that resonates, and getting noticed by those perfect customers.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Kent Vanho thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Alpha Coast Kent Vanho LinkedIn Kent Vanho Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Giving someone a sincere compliment is a way to connect, praise, and build a relationship with that person. I don't mean in a phony kissing-up kind of way. I mean noticing and appreciating the exemplary work or behavior that this person has exhibited. If compliments are a form of praise and appreciation for our actions, why are we consistently bad at receiving compliments? The answer to that is somewhat complicated, but according to Christopher Littlefield, it has to do with four things. Compliments can take us by surprise, which causes us to freeze momentarily, find an explanation for what's happening, shift our perspective, and share our experiences.  According to Christopher, compliments are more about the giver than the receiver. This episode dives into how to give and receive compliments and why they are so crucial to creating connections and building relationships. Christopher Littlefield specializes in employee appreciation, recognition, and workplace culture. He is the founder of Beyond Thank You, an organization that helps increase employee engagement. He's trained thousands of leaders to understand what people need to be their best.  He is a regular contributor to Forbes and Harvard Business Review and the author of 75+Team Building Activities for Remote Teams: Simple Ways to Build Trust, Strengthen Communications, and Laugh Together, a book about building and engaging a team. We talk about the psychology of the power behind compliments. Christopher even shares an experience where the power of compliments helped resolve a workplace conflict. We talk about feeling valued, continuously building relationships, and the importance of focusing on progress. Christopher walks us through how and why to appreciate the recognition and how to give and receive compliments gracefully.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Christopher Littlefield thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact – Beyond Thank You Christopher Littlefield Twitter Christopher Littlefield LinkedIn 75+Team Building Activities for Remote Teams: Simple Ways to Build Trust, Strengthen Communications, and Laugh Together from Do Compliments Make You Cringe? Here's Why. How to Give and Receive Compliments at Work Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

We all get knocked down from time to time. The difference between using that as an opportunity and staying down comes down to how resilient we are. Dr. Robyne Hanley-Dafo has a unique perspective on resilience, and I'm excited to have her share it today. Robyne's writing and speaking focus on resiliency and wellness and how these topics intersect with stress, self-identity, and how we navigate our world. She is a psychology and education instructor, a keynote speaker, and the author of Calm Within the Storm: A Pathway to Everyday Resiliency.   She shares some of the critical concepts of her book, starting with the unique view that resiliency that tough exterior or keep fighting mentality. According to Robyne, learning happens when we can trust and feel safe. Fear and shame are barriers to authentic growth and change. She shares her kinder, gentler approach to taking on challenges and developing authentic alignment in our lives. Robyne shares how she defines resiliency and how it's about understanding pressure and stress and still being okay on the other side.   We talk about how stress, fear, and stigma hold people back and impede our quality of life. Shifting our perspective on stress can help us work with our biology instead of against it. Being aware of stress enables us to use it as fuel. We also talk about holding a sufficiency mindset and changing our relationship with fear. We also talk about how stigma impacts us in different ways. We learn the five core traits of resiliency, including a unique example of hope and having something to come back to. Robyne also shares her love of lighthouses and how they can be used as a resiliency tool.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Robyne Hanley-Dafo thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Dr. Robyne Hanley-Dafo Calm Within the Storm: A Pathway to Everyday Resiliency Dr. Robyne Hanley-Dafoe LinkedIn Dr. Robyne Hanley-Dafoe Instagram Dr. Robyne Hanley-Dafoe Twitter Dr. Robyne Hanley-Dafoe Facebook Start with Why: How Great Leaders Inspire Everyone to Take Action Eckhart Tolle Man's Search for Meaning Banish Your Inner Critic: Silence the Voice of Self-Doubt to Unleash Your Creativity and Do Your Best Work Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Jenny Blake, the author of Free Time: Lose The Busywork, Love Your Business, is here to talk about her new book and how busy entrepreneurs can free up time to focus on creativity and deep work. Lack of time and stress over not getting enough done or not getting the right things done is a massive problem for many entrepreneurs, so this episode is the perfect motivation to continue getting this year right and make the most of valuable time.    Jenny has been running her own business for a decade. Before that, she worked at a Silicon Valley startup and then spent five years at Google. She's a keynote speaker and licenses her Pivot Programs to clients like Google and CHANEL. She is the host of the Free Time podcast and the Pivot with Jenny Blake podcast. She is also the author of Pivot: The Only Move That Matters Is Your Next One. She is passionate about career development and helping entrepreneurs and business owners move from friction to flow through more intelligent systems.   We learn a little bit about her business and how she uses systems to run a profitable full-time business working focused part-time hours. We also learn the value of having a delightfully tiny team and scaling instead of growing. We dive into many concepts of her book, like freeing ourselves from the busy work to do our best work. We talk about the knowing-doing gap, the burdensome B's, and strategies for delegation. We go over how to create flow, not friction using the Align, Design, Assign blueprint. This is the perfect episode for anyone who considers freedom as important as income.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Jenny Blake thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Free Time Podcast Free Time: Lose The Busywork, Love Your Business Pivot Method Jenny Blake LinkedIn Jenny Blake Twitter Jenny Blake Instagram Brian Tracy The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It 683: Scott Shute - Mindfulness and Compassion to Grow Your Business John Lee Dumas Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

On the podcast this week is Jeffrey Shaw. How many people can say they've never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success. Jeffrey's TEDxLincolnSquare talk is featured on TED.com and he's the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. If you enjoyed this episode, why not sign up to our Newsletter? virti.com/newsletter When you sign up, you'll receive a copy of our weekly 'Level Up' newsletter straight to your inbox every Thursday, with the latest Virti product and feature announcements, as well as tips, tricks and news about all things human performance.

Sales is one of those necessary things that so many dread, especially those of us who want to be authentic and ethical. This episode is good news for entrepreneurs who feel this way because Jason Marc Campbell talks about selling with love. It's time to stop looking at sales in a negative light. Avoiding sales doesn't serve the world and prevents you from putting yourself out there. Jason wants to teach ethical businesses who genuinely want to make a difference in sharing their product with love.  Jason is on a mission to inspire small business owners with reluctance to succeed at sales while doing it with joy and integrity. He is the host of the Selling With Love podcast and the author of his brand new book Selling with Love: Earn with Integrity and Expand Your Impact. This book is designed to shift our thinking about sales to positively impact and make us great at sales and marketing.  We talk about so many valuable topics today, starting with why it was so important to have love in the title of Jason's book. He wanted to be bold enough to create a title that might ruffle a couple of feathers and shift the way people perceive selling. Sales is the foundation of everything, so it's time to get excited about it. Jason walks us through the five loves of selling and how loving your impact, loving your client, loving your product, loving your process, and loving yourself can make all the difference in the world.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Jason Marc Campbell thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact – Jason Marc Campbell Selling with Love: Earn with Integrity and Expand Your Impact Selling With Love Podcast Jason Marc Campbell Instagram Jason Marc Campbell LinkedIn Influence: The Psychology of Persuasion, Revised Edition The Greatest Salesman in the World Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Overwhelm can paralyze and keep us from getting even the most simple projects completed. As busy entrepreneurs, we need to have a few tips and tricks up our sleeves to ensure we stay on track and don't let overwhelm stop our progress. Mridu Parikh is known as the stress stopper. She is the founder and owner of Life is Organized. She is a productivity speaker and coach obsessed with focusing on what matters most and keeping stress and overwhelm at bay.  Mridu is the author of Accomplish It: 7 Simple Actions To Get the Right Things Done and Achieve Your Goals, a book about uncomplicating life by taking control of our time. It consists of seven simple actions that can help us stop overwhelm, stay motivated, and feel accomplished. She is also the host of the Productivity On Purpose Podcast. We have a conversation about some of the pitfalls of overwhelm and how simple proven strategies can help us in all areas of our lives. We talk about clearing your desk, turning off notifications, calendar blocking, and the Pomodoro technique. Mridu starts her day with power hours, where she schedules that critical task for the first hour of the day. This can be for business or personal, like writing for an hour each day. We talk about knowing your priorities and how small things like taking 5-10 minutes to plan your next day can significantly impact you. It's essential to write things down to free your brain for creativity and learn to say “no, not now” graciously. We go over batching, systems, and more clever time-saving actions.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Mridu Parikh thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact – Life is Organized Free Training Productivity On Purpose Podcast Accomplish It: 7 Simple Actions To Get the Right Things Done and Achieve Your Goals Mridu Parikh LinkedIn Life is Organized Instagram Mridu Parikh YouTube Mridu Parikh Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

I've always thought I was a voracious reader, until I met Liz Scully. Trust me – you really need to hear how much she reads, and how she does it. We also discussed the joys of an audiobook, and how they help us get through books we wouldn't have attempted on paper.   After that, Liz introduced me to a business strategy book. Even if you aren't a business person, don't miss this conversation. “Lingo” is not really about business, but about psychology – why do we buy certain things? Why do we feel comfortable in certain places? Who do we think we are when we buy things? I learned a lot about business in this book, but even more than that, I felt like I learned a lot about myself.   Also, Liz is So. Damn. Funny.   Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Liz Scully Website/Instagram/Alter Ego's Instagram     Discussed in this episode: Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw Aftermath: Life in the Fallout of the Third Reich, 1945-1955 by Harald Jähner Blackwell's Bookshop in UK Devil Wears Prada Blue Sweater Scene Dear Edward by Ann Napolitano Anthony Trollope Charles Dickens Swans Way by Marcel Proust Anna Karenina by Leo Tolstoy (Narrated by Maggie Gyllenhaal) The Brothers Karamazov by Fyodor Dostoevsky War and Peace by Leo Tolstoy (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

I've always thought I was a voracious reader, until I met Liz Scully. Trust me – you really need to hear how much she reads, and how she does it. We also discussed the joys of an audiobook, and how they help us get through books we wouldn't have attempted on paper.   After that, Liz introduced me to a business strategy book. Even if you aren't a business person, don't miss this conversation. “Lingo” is not really about business, but about psychology – why do we buy certain things? Why do we feel comfortable in certain places? Who do we think we are when we buy things? I learned a lot about business in this book, but even more than that, I felt like I learned a lot about myself.   Also, Liz is So. Damn. Funny.   Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Liz Scully Website/Instagram/Alter Ego's Instagram     Discussed in this episode: Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw Aftermath: Life in the Fallout of the Third Reich, 1945-1955 by Harald Jähner Blackwell's Bookshop in UK Devil Wears Prada Blue Sweater Scene Dear Edward by Ann Napolitano Anthony Trollope Charles Dickens Swans Way by Marcel Proust Anna Karenina by Leo Tolstoy (Narrated by Maggie Gyllenhaal) The Brothers Karamazov by Fyodor Dostoevsky War and Peace by Leo Tolstoy (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

How do you feel about change? Change is something that happens to us every day. Historically, humans haven't adapted to change that well and didn't have to that much. Now, things have sped up drastically. The rate of change we are currently experiencing can be exhausting if we aren't wired to accept and deal with change. Change in technology, business, and consumer preferences continues to evolve at an unprecedented rate. Erika Andersen is here to talk about making our team change capable and rewiring for change. Erika is the author of Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable, a practical guide for us and our teams to thrive in an era of continual change. Erika is the founder of Proteus, a training and consulting firm that focuses on leader readiness. She is also a consultant and advisor to CEOs and top executives of several major corporations. She also speaks about leadership and business. She has authored several books about leadership and business strategies.  As small business owners and entrepreneurs, we all know how important it is to deal with change. We talk about how change is hard and why humans are hardwired to keep things the same. We talk about being change-capable, not filled with dread at the thought of change. Erika explains the change arc, our internal beliefs systems, and the mindset shifts necessary to embrace change as a step toward a more positive future. We also talk about concepts in her book, from change levers to the five stages of change.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Erika Andersen thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Erika Andersen Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable Proteus The Proteus Leader Show Other Books by Erika Andersen Erika Andersen LinkedIn Erika Andersen Facebook Erika AndersenTwitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

William Branum is a former US Navy SEAL with 26 years of service. He is also an entrepreneur and the founder of Naked Warrior Recovery, a business focusing on premium products to support physical and mental recovery through CBD. The company focuses on the recovery of veterans, first responders, and athletes. He also is the author of 5 Seal Secrets, a short PDF focusing on success through thinking like a Navy SEAL.   We get to learn a lot about William in this conversation. He is excited about having great coaches to achieve excellence, and he knows the importance of working out and sound sleep. He shares his story of how he became a SEAL. It all started with being in the Boy Scouts, a love of elite military team movies, and a comment from a fellow Eagle Scout. He also shares how even though his goal was being a SEAL, it took a chance meeting while in the Navy to get into SEAL training.    He shares the challenges and struggles that most career military people face when transitioning from the disciplined teamwork of the military to jobs, careers, businesses, and civilian life. We also talk about the parallels between going into the military and going into business. We talk about mindset, which is the key to talking to yourself during the most challenging times. William walks us through his Get NAKED strategies that will enable all of us to think like a Navy SEAL. Get ready for an inspiring episode featuring an inspiring guest.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    William Branum thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Naked Warrior Recovery 5 SEAL Secrets William Branum LinkedIn Naked Warrior Recovery YouTube   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

If you've heard that you need to tell a story to engage your audience and potential clients, you're not alone. Brand storytelling seems to be very top of mind these days. That's why I'm excited to have Celinne Da Costa on the show today. Celinne is a storytelling and personal branding expert. She helps high-profile entrepreneurs become better leaders through irresistible stories and creating influential brands. She was born in Rome, lived in suburban America, and earned a communication degree from the University of Pennsylvania, before working in New York.   She now travels the world making human connections, sharing her stories, and helping others with branding and finding and telling their stories. We dive into how storytelling is different for a personal brand. Celinne talks about why it's important to understand the why of your business story. Why is it essential to your business? What can it do for your business? We also talk about how storytelling is in our DNA as one of our most ancient forms of communication. Being able to tell your story well can engage your listeners and evoke emotion. We talk about how many entrepreneurs get tripped up trying to flesh out their stories. You want to create a story that's part of your personal brand that makes people love you. Celinne has a four-step process for creating and sharing an irresistible story. We talk about the process, including unlocking what's holding you back, embodiment, design of the story, and structure. We also talk about branding, micro and macro levels, and the importance of relationship building and human connection.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Celinne Da Costa thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Celinne Da Costa Celinne Da Costa Instagram The Art of Being Human: The Nomad's Oasis If Hearts Could Talk: A Guide And Journal To Happiness, Mindfulness, and Self-Compassion Celinne Da Costa Forbes 3 Reasons Why Brand Storytelling Is The Future Of Marketing An Unconventional Approach to Human Connection | Celinne Da Costa | TEDxUPM   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

We self-employed tend to be so independent minded we neglect to ask for help. It's a big problem! We have to learn to ask for and accept the help that is available to us. So, here's some help that I'm sure will be of great to service to you!   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Livestreaming is currently one of the hottest ways to market your business or launch a new book. I'm super excited to talk to a broadcast expert who has become a Livestream expert and serial entrepreneur. Howie Zales is an Emmy award-winning camera operator who has turned his passion for television broadcasting into several entrepreneurial endeavors. He founded HJZ Productions, a multi-million dollar provider of top broadcasting talent.    He also founded Viridity Entertainment Services, which offers best in class, broadcast-quality livestreams of interviews, sports, and even religious services. He is the host of The Unexpected Entrepreneur Podcast, the man behind the HZ Broadcast Sports Course, and a livestream expert. We get to talk about how livestreaming can grow your audience. Howie shares intelligent ways to create audience engagement during a livestream. He also has tips for creating sales in real-time by offering a discount and having a buy button in the chat stream.   We learn how livestream can be cost-effective. We learn a bit about the broadcast quality software that Howie uses and why he also directs his streams to the cloud using a CDN for convenient on-demand replays. Howie shares some technical tips like being plugged in and having fast upload speeds. We also talk about camera shots, using graphics, and the importance of keeping the camera moving. We also learn an expert tip on driving traffic to a stream on a website you own from social media instead of hosting on the social platform. This is an informative interview on a beneficial and timely topic.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Howie Zales thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Howie Zales Viridity Entertainment Services HJZ Productions HZ Broadcast Sports Course Howard Zales LinkedIn Howie Zales Instagram Howie Zales Facebook vMix Brian Fanzo Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Do you have an authority business? Have you focused on your expertise to become an authority in your business niche? If you're not sure, this episode is for you. Rochelle Moulton is an expert at building authority brands. She's built and sold 6,7, and 8-figure consulting businesses. She started out consulting at global powerhouses like Towers Perrin and Arthur Andersen. Now she focuses on turning consultants and big thinkers into authorities. She is also the author of The Authority Code: How to Position, Monetize and Sell Your Expertise. This guide is all about teaching freelancers and consultants how to position themselves as authorities. It presents a way to monetize expertise and sell authority to ideal clients and buyers. Rochelle explains all of the advantages of becoming an authority and breaks down the steps for us. We talk about the importance of leveraging your expertise by speaking or writing in some form. Once we decide to leverage our expertise, we are on the road to authority. Rochelle realized early on that speaking became easy when she focused on transforming her audience. We also talk about creating a vision for who you want to serve and the life you want to have, finding the revolution you want to lead, defining your ideal client, and discovering your niche. We also discuss the importance of finding your origin story and connecting the dots between your perfect client and your niche. Find out why it's crucial to publish like it's a revenue stream, how to enlist your authority circle, and master the art of persuasion.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Rochelle Moulton thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Rochelle Moulton The Authority Code: How to Position, Monetize and Sell Your Expertise Rochelle Moulton LinkedIn Rochelle Moulton Twitter Rochelle Moulton Facebook Rochelle Moulton Instagram Rochelle Moulton YouTube The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

What do most entrepreneurs and small business owners crave above all else? Is it money, time, freedom, or all of the above? For most of us, it's a combination of these things. We all know what we want, but getting it is easier said than done. Simon Severino has been an entrepreneur for over 19 years. He's executed hundreds of go-to-market strategies around the globe. He scaled his consultancy so that he could retire from operations. He now helps other entrepreneurs do the same.    Simon is the founder of Strategy Sprints, an organization that offers coaching, several free tools, and results. They also certify additional Strategy Sprint coaches. Simon's new book, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business, is all about growing revenue and scaling without sacrificing the business owner's personal life. Simon is an agile expert and uses 12 assignments or sprints to make business leaders more impactful.    We dive into his blueprint for developing a vision, finding where you make the most money, and increasing those all-important conversion rates. Simon shares what it means to be a CEO instead of an operator who is too busy on fulfillment to work on the big picture items that matter. We talk about not letting your ego get in the way, writing down the processes, and embodying your vision. Simon shares a short 90-day decision-making process that will give you fast results. We talk about growth levers that will make a massive difference in your business. Simon shares a lot of value in this episode.     And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Simon Severino thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Strategy Sprints Daily Flow Download Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business Strategy Sprints YouTube Simon Severino LinkedIn Simon Severino Twitter Jack Mallers Twitter Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

You've probably come to realize that if you change your thoughts you can change the results you see. But what about one big thought? A fundamental thought. A way that you see the world or yourself that until shifted, you can't get different results. Let's explore what that means and what to do about it.   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

We have such an appropriate beginning of the year topic today. So many people are focused on their goals for 2022. They want to do more, make more, and accomplish more. We are discussing strategies for making work easier. Chris Westfall is a business coach, speaker, and consultant. He is also the author of a new book called Easier: 60 Ways to Make Your Work Life Work for You. This book is about self-leadership. It offers a story that shares leadership insights on the future of work, finding connections and guidance, and making everything easier.  Chris is also the US National Elevator Pitch Champion and has helped clients who've appeared on Shark Tank, Dragons' Den, and Shark Tank Australia. He is the author of seven books, a regular contributor to Forbes, and has appeared on several news programs. We talk about some of the concepts in Easier, including the difference between working harder and working easier. It's about showing up in a way that makes things easier and being kinder to yourself. We talk about how peace always exists, and easier is always possible. We discuss the laws of nature and being. We talk about how the nature of doing business has shifted and how creativity is waiting for everyone. It's possible to have alignment and get more done. We talk about letting the wave come to you. Let the universe support you. An excellent lesson from this episode is living life like a Sunday afternoon. You can get more done and open doors to creativity by relaxing and doing your work in a more calm and fulfilling way. This episode is full of many great ideas and concepts to kick off this new year. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Chris Westfall thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact – Chris Westfall Access to Bonus Mini-Course Easier: 60 Ways to Make Your Work Life Work for You Leadership Language: Using Authentic Communication to Drive Results The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age Chris Westfall LinkedIn Chris Westfall Twitter Chris Westfall Facebook Chris Westfall YouTube   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

What is the best way to build your brand, grow your business, or create change? It has a lot to do with whether you have influence or not. I'm not talking about being an “influencer” or influencing from the outside. I'm talking about what it takes to influence from within with the power of communication. My guest, Adam Stones, is the author of Influence: Powerful Communications, Positive Change, a communications playbook that guides readers through the five traits of influence.    Adam Stones is a writer and communications strategist who makes positive change and has an impact. His work focuses on strategy, brand-building, PR, and content creation. He helps entrepreneurs and changemakers build communication skills to make a more significant impact. He's a cyclist and dad and who takes that job very seriously. We talk about turning influence on its head by focusing on communication. It's easy to communicate but hard to connect. Connection is where the real change happens.   We talk about moving from a passive to an active mindset. We touch on the importance of being invested in the future and being powered by purpose. We talk about putting your why into everything you do. Adam walks us through the five core traits of influential communicators. We talk about storytelling and using the AIDA or attention, interest, desire, and action copywriting technique. We also talk about how useful it is to capture your story in a single sentence. Adam touches on his ten golden rules for behavioral change communication, the concept of OSEP or owned, shared, earned, paid, and so much more.     And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Adam Stones thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Adam Stones Influence: Powerful Communications, Positive Change Adam Stones Instagram Adam Stones Twitter Adam Stones LinkedIn Ann Handley Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

There will be some big aha moments in today's conversation. First off, you can be successful even if your email list is small. Also, your list may be more extensive than you initially thought. Your prospects aren't limited. We all have to start somewhere, so everyone's list is small at some point. Fortunately, I have a networking expert here to teach us how to lean into our network and find the right potential customers, whether we are just starting or changing our offering and expertise. Robbie Samuels is a Virtual Event Design Consultant and Executive Zoom Producer. He provides virtual event design strategies and relationship-based business strategies. It's his goal to help us make the most of our virtual event experiences. He's the host of the On The Schmooze podcast, where he interviews professionals who've achieved success in their field or industry. He's the author of Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List, which we are talking about today.  Some of the things we talk about are how your network can be an extension of your list. You can also bring your network with you no matter what you're working on. We mean people you know, have met, and social platform friends. We talk about getting clear on who you intend to serve and not serve. Mindset is a big part of this. Don't presume you know what others will be interested in. We also touch on being clear about who you serve, translating into referrals. Robbie gives us a step-by-step breakdown of how he wakes up his network. We talk about Zoom calls, listening intentionally, and more list and networking gold.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Robbie Samuels thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Robbie Samuels The Big Results Tool Kit On The Schmooze  Robbie Samuels LinkedIn Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences Robbie Samuels YouTube Robbie Samuels Facebook Robbie Samuels Instagram Nancy Michaels Interiors Profit First   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

This show is going to be a bit different. You get to listen in on an open conversation with another self-employed business owner that gets it. Gail Doby is the cofounder of Gail Doby Coaching and Consulting. She has a BSBA in finance and ran her own Denver-based design firm for two decades. She has helped designers, architects, and other creatives increase their revenue by up to 512%. What the world needs now is real in the trenches business conversations. The two of us combined have over 74 years of actual business experience. We get open and honest and talk about the top 10 challenges that small business owners face.    We talk about getting paid what you're worth. The importance of being a stellar listener and conquering those money mindset issues. The importance of having a great financial model. The usefulness of business plans and how having structure can also be more important than having a business plan. We also cover money issues, financial planning, and managing the ups and downs. We also talk about the importance of having money in the bank and how it can buy you time when things become uncertain.   Too many people focus on sales instead of profit. We talk about why this isn't the best strategy. We also have a great conversation about how people work against themselves. Hint: have the courage to raise or even double your rates. We talk about how success and personal development are directly correlated. This conversation is peppered with real business stories and mindset shift strategies that will make a difference. We also talk about systems, organization, and the best place to apply your valuable time and effort.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Gail Doby thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Gail Doby Creative Genius Podcast Gail Doby LinkedIn Business Breakthrough: Your Creative Value Blueprint to Get Paid What You're Worth Gail Doby Instagram Profit First Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He's the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Sponsors: Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com!

Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He's the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Sponsors: Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com!

Do you have perfect balance in your life when it comes to running your business, taking care of your family, and taking care of yourself? Perfect balance is hard to achieve. If we are aware of what we are doing and where we are going, it's possible to combine these three areas of our lives to make each stronger. Rocco Carriero is the author of Three Cords Approach: To Life And Wealth Management For Business Owners. A book about striking the perfect balance of these aspects of life and finances.    Rocco A. Carriero is a comprehensive Wealth Advisor specializing in working with Business Owners, CEOs, and Entrepreneurs. He is a Chartered Retirement Planning Counselor, Accredited Portfolio Manager Advisor, and holds an MBA in Banking & Finance with over 20 years of experience. He's been featured in major financial publications like Wall Street Journal, Forbes, and Fortune. He's appeared on Fox and NBC.    We talk about how a cord will snap if it's not given attention. All three aspects of our lives need to be maintained, just not all at the same time. Rocco shares the importance of being aware of the important things you need to work on and scheduling them. Big picture thinking is one of the most important things an entrepreneur can do. We talk about the difference between vision and mission and how our decisions align with our values. Rocco shares insights on how we can use the three cord concept to keep our finances, businesses, and lives moving in the right direction.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Rocco Carriero thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Rocco Carriero Three Cords Approach: To Life And Wealth Management For Business Owners Rocco Carriero Facebook Rocco Carriero LinkedIn Profit First Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

One of the best ways to differentiate ourselves and our business is to tell a unique story that is memorable and makes us stand out. Gair Maxwell is the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, a book about flipping brand dynamics to attract customers. He shares real-life stories that helped ordinary brands and leaders create extraordinary results.  Gair is a former broadcaster who had an award-winning radio and television career in Canada. He's also a history buff who loves legends, myths, and stories. He's now a brand strategist and keynote speaker. Gair has worked with organizations like Apple Specialist Marketing Group, Caterpillar, NAPA, and Virginia Tech. He's also shared conference stages with business icons like Richard Branson and Gene Simmons. He's here today to talk about Big Little Legends and how to create a story that can make your brand legendary. We unpack how brands become legendary. How did the Mona Lisa become so famous? The painting was stolen from the Louvre. All of the press created the fame this painting holds today. We talk about the story you are going to tell and also the story others will tell about you. Your story doesn't have to be about yourself. You can also use the seven plots of overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy, and rebirth as filters to determine if your idea is a story. This episode will have you thinking about what your legendary story can be.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Gair Maxwell thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Gair Maxwell Big Little Legends: How Everyday Leaders Build Irresistible Brands Gair Maxwell LinkedIn Gair Maxwell Facebook Gair Maxwell Twitter Gair Maxwell Instagram Wizard Academy   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Who doesn't love the coffee business? In the US, the growth of coffee chains is fascinating. Michael J. McFall began his career with BIGGBY® COFFEE at the original store in East Lansing in 1996 as a minimum-wage barista. He's now co-CEO, and over the last twenty-two years, he and business partner Bob Fish have created one of America's excellent specialty coffee chains. They have over 250 stores open in 9 states. He's also the author of Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash Flow—a book about common sense strategies for turning a start-up idea into a positive cash flow business.    We talked about starting a new business and why the franchise model worked for them. Michael says that products don't usually sell themselves. You need to be willing to sell your product for as long as it takes. You've got to be obsessed with generating revenue. He's also involved in personal growth and development. As a leader, you need to meet your company where it needs you, not the opposite. We also talk about the importance of being able to compartmentalize when starting a business. We touch on impatience, enthusiasm, and the process of due diligence on yourself. We also learn incredible mission-critical things like the six-hour rule, where franchisees spend six hours a day on the front end for the first year.    Another fundamental premise in Grind is that looking through your business from a cost-cutting lens isn't advantageous to your growth and customer happiness. If you obsess over taking care of the customer, everything else takes care of itself. Making people happy and believing in what you do creates an opportunity to ask your customers to promote you. We also talk about avoiding complexity and not making things more complex than they need to be. This episode is full of smart ideas, processes, and attitudes to grow a business beyond your expectations.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Michael McFall thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Grind Biggby Michael McFall LinkedIn Michael J. McFall Twitter Biggby Facebook Biggby Instagram Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash Flow Amir Sufi  Start Small Finish Big The Long Game: How to Be a Long-Term Thinker in a Short-Term World The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Being self-employed can be exciting and fulfilling. It also can have ups and downs, especially when starting. That is why changing your thinking to an extended game plan can help alleviate some of the stress and uncomfortable moments. It also allows us to be more realistic about our projects and aspirations and prevent panic and throwing in the towel too soon. Dorie Clark is the bestselling author of Entrepreneurial You, Reinventing You, and Stand Out, named the #1 Leadership Book of the Year by Inc. magazine. Dorie is also a coach, consultant, keynote speaker, and executive education teacher. Her latest book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is about long-term strategic thinking to create interesting, meaningful work and lives. This book is so appropriate now because the world needs to think long-term. Dorie shares her framework to help people strategically plan and persist. Frequently we underestimate how long something will take and risk giving up too soon.  Business can be a test of patience, but there comes a time when things start to click. It can be incredibly powerful when we get to this place of momentum. We talk about growth and the deception phase, where it feels like things aren't progressing, but they are. An example would be how a ten-year overnight success happens. We discuss what having a long game strategy, and high-level view entails. We discuss white space, focus where it counts, optimizing for interesting, extreme goals, and more. Dorie shares so many interesting insights on work and life.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Dorie Clark thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact – Dorie Clark The Long Game: How to Be a Long-Term Thinker in a Short-Term World Free Long Game Self-Assessment Dorie Clark Facebook Dorie Clark LinkedIn Dorie Clark Instagram Dorie Clark Twitter Derek Sivers Dave Crenshaw   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Does your work light you up? Do you feel energized and happy with every step you take? Have you thought about whether your work and actions are in alignment with your heart? Mary Tess Rooney is the founder of True Stride, a movement to help individuals unlock their Heart Value to elevate everything they do. Mary is a Heart Value expert, author, speaker, and empowerment coach. She helps people align their feelings, choices, and actions with walking purposefully in life.    Mary was a strategy and communications executive whose cumulative experience helped ignite her passion for inspiring people and achieving success by acting on what lights up their hearts. She is the author of Heart Value: Feel Appreciated in Ways That Matter and Discover Your True Stride. She is super excited about releasing this new book that outlines a path of self-discovery to help each reader find their Heart Value and walk in their True Stride.    Today, we dive into what finding your Heart Value and True Stride means. We talk about how a disconnect can represent your work isn't aligned with your Heart Value. We talk about honoring your heart and not being afraid to speak up. We also talk about how social norms have evolved and why it's okay to share your accomplishments and achievements. It may even be your responsibility. Feeling energized and having effortless achievement may mean that you've stumbled upon your True Stride. We talk about prioritizing fun, the joy frequency grid, how to benefit from wise walks, and so much more.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Mary Tess Rooney thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Mary Tess Rooney Heart Value : Feel Appreciated in Ways That Matter and Discover Your True Stride True Stride Podcast Mary Tess Rooney LinkedIn Mary Tess Rooney Facebook Mary Tess Rooney Instagram Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Is your business ready for what's around the corner or even to meet whatever challenges you face today? Being vigilant and not falling into the trap of complacency is the key to meeting challenges when they arise. Len Herstein is a brand strategist, speaker, and CEO & President of ManageCamp. He's also the author of Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. He's also in law enforcement.    After years of branding and life experience, Len decided to give back and become part of the law enforcement community to help this world become a better place. His book is relevant today because he talks about parallels of life, law enforcement, and business. He shares how being prepared and vigilant will not only prevent us from falling into the trap of complacency, but it will help us have a plan to fall back on when change and upheaval make things difficult. We have a heartfelt conversation about how to look beyond the mark and have a fallback plan.   We talk about the trap of complacency and how it can kill a business or put us in mortal danger. Len shares about the importance of vigilance and being ready and prepared when things get tough. It's easy to slip into complacency and overconfidence when things are going well, but turmoil and chaos invite vigilance. We talk about the importance of preparedness and optimism for entrepreneurs and how vital the decision-making process can be. We talk about the difference between projecting vigilance and projecting vulnerability and so many more lessons of life, business, and law enforcement.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Len Herstein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Len Herstein Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. Brand ManageCamp Len Herstein LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Entrepreneurs have a lot on their plates. Unfortunately, ideas, worries, excitement, and whatever else is on our minds can carry over to our evenings and nights, sometimes keeping us up at night or causing restlessness. Even though mulling these thoughts over can sometimes result in breakthroughs, not getting proper sleep can take its toll and prevent us from being and doing our best. If you struggle with sleep or want to perform better, you will love today's conversation with Dr. Anne Bartolucci.  Dr. Anne Bartolucci is a licensed clinical psychologist and board-certified behavioral sleep medicine specialist. She is President and CEO of Atlanta Insomnia and Behavioral Health Services. She is also the author of Better Sleep for the Overachiever, which is about easing ambitious minds into a healthy, productive sleep pattern. Her goal is to help all of us achieve our waking dreams through better sleep.  Less sleep can make us less productive. Being conscientious can also create an environment where we get less sleep. We talk about hyperarousal or that feeling that won't let us fall asleep at the end of the day. Self-employed people often have so much going on that it's hard to shut off when bedtime rolls around. We dive into how to prevent these issues by making your daytime more productive to make your night more productive. We talk about stress, cortisol, nighttime routines and even go into details about screens and which ones affect our sleep.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Anne Bartolucci thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Better Sleep for the Overachiever In-Person Insomnia Therapy in Atlanta and Online Insomnia Therapy in the State of Georgia Anne Bartolucci LinkedIn Better Sleep for the Overachiever Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

What's the best marketing method for any business? It's creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynote speaker. He believes that creating a remarkable customer experience is the very best marketing method for large and small businesses.  Dan has led marketing teams in almost every marketing channel for the past 20 years. He has professional experience at brands like Discover, McDonald's, and Humana. He is all about real-life examples of actionable customer experience solutions. He is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and his new book, The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share. We dive into why it's so important for customers to have a remarkable experience, making customers feel cared for, and negative versus positive experiences. We often see negative reviews and occasional positive reviews, but we rarely see adequate reviews even though that's where many customer experiences fall. This leaves a huge gap to differentiate your customer's experience. Dan shares so many actionable ideas and stories to back them up. We also talk about Dan's WISE method, which stands for Witty, Immersive, Shareable, and Extraordinary. Plus, how and why this method is so valuable.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Dan Gingiss thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Dan Gingiss 10-Day Customer Experience Challenge The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Dan Gingiss LinkedIn Experience This Show Dan Gingiss Forbes Dan Gingiss Facebook Dan Gingiss Instagram   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Best practices don't always work for marketing. If you want to stand out and get noticed, don't keep doing what everyone else is doing. That's the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today's show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get Different. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. He then became a small business angel investor and lost it all.  Mike has since devoted his life to discovering and sharing the very best small business entrepreneurial strategies. Thousands of companies have used his advice to drive profit, run on automatic, and determine what moves to make next. We discuss some of the concepts in his new book on how to market and get noticed. We talk about how and why we need to be different from other businesses in our field when marketing. If we want to share our products, gifts, or knowledge with the world, we need to stand out. It's our responsibility to do so.  We talk about what holds people back and the importance of being different from your competitors to get noticed. We talk about sharing what makes you unique, not being too outrageous, and how showing weakness can be appealing. It's also essential to get relevant data and enough data to understand what is working. Mike shares his system of DAD or differentiate, attract, and direct. We also talk about conducting the right marketing experiments and more.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Mike Michalowicz thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Mike Michalowicz Mike Michalowicz LinkedIn Mike Michalowicz YouTube Mike Michalowicz Facebook Mike Michalowicz Instagram Get Different: Marketing That Can't Be Ignored! Mike Up In Your Business The Dip: The extraordinary benefits of knowing when to quit (and when to stick)   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

There's a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. Her combined experience and focus have led her to become an expert at finding and building stories that customers will tell themselves and others.  She's the author of Find Your Red Thread: Make Your Big Ideas Irresistible, a book about finding your Red Thread or throughline that connects your idea to the heart of your audience. It's about the link between your customer's problem and your actionable solution. We have a brilliant conversation about how this method can help all of us frame our business ideas in a way that customers and our audiences will understand and embrace.  If you're ready to build a message that resonates with your audience, buckle up and learn how to overcome resistance, supply them with a better message than they are telling themselves, and have your ideas become the answer to their question and problem. We talk about changing behavior by changing perception, the function of true statements, and giving your audience options to choose and feel good about that choice.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Tamsen Webster thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Tamsen Webster Get your Conversational Case Worksheet Find Your Red Thread: Make Your Big Ideas Irresistible Tamsen Webster Twitter Tamsen Webster LinkedIn Tamsen Webster YouTube Tamsen Webster Instagram Tamsen Webster Facebook De Beers - A Diamond is Forever Slogan   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Jeffrey Shaw is a TEDx speaker, host of The Self Employed Life Podcast with over a million downloads, author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible and the forthcoming book, The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

How many people can say they've never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success. Jeffrey's TEDxLincolnSquare talk is featured on TED.com and he's the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. SHOW DETAILS Running time: 54:41 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH JEFFREY SHAW Free Giveaway theselfemployedlife.me Jeffrey’s Website Jeffrey on Twitter Jeffrey on Linkedin Jeffrey on Instagram Jeffrey on Facebook Jeffrey on Youtube CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Today's guest helps companies stop wasting time chasing leads and instead attract only their ideal customers. For most of his career, he was one of the most sought-after portrait photographers in the United States. Today, he coaches his clients on how to make people feel seen, heard and understood like a photographer sees their subject. He is a brand message consultant, a TEDx speaker, host of the very popular Creative Warriors podcast (over one million downloads!), and bestselling author of “LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.” Please join me in welcoming Jeffrey Shaw.   In this episode we discuss: his thoughts on leadership: “Leadership is the responsibility of impact whether positive or negative.” how he learned at a leadership retreat that he was no longer afraid of heights and had the power to lead while walking across a cable high in the air. his feelings while growing up always knowing he could rule the world but never showing up that way. how an experience learning how to gift wrap a candle made him realize he needed to know his ideal client on a deep level. his turning point from photographer to the success he is living today as a speaker, coach, podcast host, and author. how one line in a poem changed his life. how he is sharing his bandwidth with others during the pandemic. the phenomena that is “Waffle Sundays” Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 206

Understanding your audience is at the core of creating a successful business in today's fast-paced world. It's become easier and easier for audiences to move on if they feel that a brand doesn't really try to understand what they need. Jeffrey Shaw, the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, joins John Livesay about this essential element of catering to your audience. Businesses can't grow if they don't find ways to keep up with their audience. Let Jeffrey take you through how you can best work towards creating a full-fledged understanding of what your audience wants from you.Wanna Host Your Own Podcast?Click here to see how my friends at Brandcasting You can helpGet your FREE Sneak Peek of John's new book Better Selling Through Storytellinghttp://sellingsecretsforfunding.us9.list-manage.com/subscribe?u=655c123123cd21ff7a24d914e&id=6f12bc74af John Livesay, The Pitch Whisperer Share The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the ‘Subscribe' button below the artworkGo to the ‘Ratings and Reviews' sectionClick on ‘Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

On this episode of “The Shine Strategy,” I’m excited to bring you the host of the “Creative Warriors” podcast, Jeffrey Shaw, who is also a brand consultant, TEDx speaker and author of Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. For over 30 years, Jeffrey was one of the country’s most sought-after photographers, shooting top athletes and executives—with his portraits appearing on “The Oprah Show,” People and O Magazine. Jeffrey pivoted his photography career into becoming a business coach to help creatives learn how to be seen by the world. Jeffrey’s passion for his work is infectious, and it was instantly clear that his community of soulful entrepreneurs perfectly aligns with our own Shine Insiders. Additionally, his thorough understanding of how he can serve his community—and help others serve their communities—is beyond motivating. It’s no surprise that his podcast recently hit a million downloads! You’ll definitely want to listen to this episode to hear why it’s important to understand the deepest desires of your clients. For show notes and more visit: podcast.theshinestrategy.comSee omnystudio.com/listener for privacy information.

Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to empathize to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Get the LINGO Book: https://www.amazon.com/LINGO-Discover-Customers-Language-Irresistible-ebook/dp/B0784YW4D5Watch Jeffrey's TED Talk: https://www.youtube.com/watch?v=pEb5NUu5SnMFind out more at http://www.jeffreyshaw.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Are you having a tough time connecting to your customer on a relational level? Maybe you're not speaking their buying language. Dont fret, Jeffrey Shaw,  author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret and host of the Creative Warriors Podcast is here to help.  Speaking the customer's language is the key to unlocking more money. Absorb the lessons Shaw gives as his gives you the perfect snapshot to increase your bank account.   This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.   On today's show... 04:04 - Are you taking advantage of a booming economy? 07:31 - How Jeffrey Shaw pivoted from photography to sales 15:14 - What is LINGO? 22:17 - The difference between LINGO and Jargon 28:51 - Why doing your own branding is a mistake? 32:29 - What are the 5 customer triggers that people in sales can pull? 41:24 -"You need to sell customer what they want, not what they need"    More on today's guest Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. With a social media audience of more than 100,000, Jeffrey's commitment to promoting your show helps you reach new listeners. He's passionate about helping others grow. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   FREE E-BOOK For a limited time, get Jennifer Gluckow's FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak   Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy   NEW BOOK Order your copy of Jeffrey's new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.   SEE JEFFREY LIVE It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He'll be giving a seminar in a city near you. Be there!  

Understanding your customers is the key to success in any business. Jeffrey Shaw has cultivated that understanding throughout the years, and he knows how to best approach his customers and speak their language through lingo. Hear his story about starting his photography and media venture, learning the hard way that he needed to shift his base, and more in our latest episode!Jeffrey Shaw is a new media artist and researcher. He is a portrait photographer, speaker, and author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible  See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

Welcome to episode #604 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #604 - Host: Mitch Joel. Slowly and surely famed commercial photographer, Jeffrey Shaw, is becoming known at the "lingo guy." Who would have thought that a shy teenager hiding behind a camera and in a darkroom would wind up having a 31 year career as the go-to photographer for America's most affluent families? Of course, it then made perfect sense that the instincts and knowledge he gained could be shared with other entrepreneurs around the world as a business coach. That same shy kid is Jeffrey Shaw, who is also the host of the popular Creative Warriors podcast, and now the author of Lingo - Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. What is this language? Why does it matter for your brand? Do you know it? Listen in to find out. Enjoy the conversation... Running time: 53:21. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jeffrey Shaw. Lingo - Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Creative Warriors. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #604 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast   brand business blog business book business coach business conversation business podcast creative warriors creative warriors podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption entrepreneur innovation j walter thompson Jeffrey shaw jwt leadership book leadership podcast lingo management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book photographer photography podcast six pixels of separation wpp

From Jeffrey Shaw's perspective, having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the recently released book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. More information at theintrovertentrepreneur.com/podcast