Podcasts about wp buffs

What does the word entrepreneur mean anymore? To you? I think there's that slightly jaded view of the TechCrunch Disrupt vision of days gone by. Building a unicorn. Changing the world. Buying that Porsche you always wanted. It's about the endgame we so cleverly convince ourselves of. However, some of the best business builders are doing it because they are naive. Wait. Naive? Hold that thought: not in a bad way, but in the way I am guilty of and maybe even you are too. We set out not knowing that the roller coaster ride is going to tip us upside down, spin us in a 360, and do it at speeds in excess of 100mph. If we thought the ride was going to be anything but gentle…maybe we would have never bought that ticket. Entrepreneurs are both lucky and crazy. Joe Howard founded WP Buffs and grew it to a point where it just wasn't for him anymore. He put a CEO in place, retains majority ownership, and he barely thinks about it. He's off building another product called Drifly. This might have been my favorite interview ever. Let me know what you think by sharing on social media or buying me a digital coffee at buymeacoffee.com/mattreport

What does the word entrepreneur mean anymore? To you? I think there's that slightly jaded view of the TechCrunch Disrupt vision of days gone by. Building a unicorn. Changing the world. Buying that Porsche you always wanted. It's about the endgame we so cleverly convince ourselves of. However, some of the best business builders are doing it because they are naive. Wait. Naive? Hold that thought: not in a bad way, but in the way I am guilty of and maybe even you are too. We set out not knowing that the roller coaster ride is going to tip us upside down, spin us in a 360, and do it at speeds in excess of 100mph. If we thought the ride was going to be anything but gentle…maybe we would have never bought that ticket. Entrepreneurs are both lucky and crazy. Joe Howard founded WP Buffs and grew it to a point where it just wasn't for him anymore. He put a CEO in place, retains majority ownership, and he barely thinks about it. He's off building another product called Drifly and blogging at https://blog.driftly.app This might have been my favorite interview ever. Let me know what you think by sharing on social media or buying me a digital coffee at buymeacoffee.com/mattreport ★ Support this podcast ★

News I'm sure you've been paying attention to the war. A pro-Russian war plugin appeared in the WordPress plugin repository resulting in a lot of heated conversation on the Internet. It was finally removed by the plugin team in the WordPress repository.  Heather Burns covers a non-US perspective in her article. Weglot, a popular WordPress multilingual plugin, has raised €45M from Partech Partners. Sarah Gooding, over at the WPTavern writes how this is the first time that Weglot has taken outside capital to expand its translation services. The WordPress Performance Team has published a feature proposal that would enable WebP images by default into WordPress 6.0 core. The performance team has published their proposal over on make.wordpress.org. Events WordCamp Asia is tentatively back on the schedule of in-person WordPress events with new dates: February 17-19, 2023 in Bangkok, Thailand. It will begin with a Contributor day, followed by two conference days. From Our Contributors and Producers There is a technical discussion over on WordPress Gutenberg GitHub on the Dynamic replacement of server-provided content in blocks and in HTML attributes. The proposal uses Dynamic tokens which read like Shortcodes 2.0 but with a much better interface. If you need to manage photo/image source attributions and licenses in WordPress go check out the premium version of Image Source Control. This plugin manages and displays image credits which have been an issue for years. If you enjoy founder stories, the article is worth a couple of minutes of your time to read. Jamie Marsland submitted his 100th YouTube video on Gutenberg. If you are in search of a charity form for Gutenberg blocks for your site go check out his video. Do you want to know how Crocoblock is doing in Ukraine? Lana Miro has a video on YouTube that you should go watch while they continue to work during this frightening time. WP Minute Writer Eric Karkovack wrote a new Freelancer's View: Overcoming the Challenge of Selling Clients on WooCommerce. Listen to the latest podcast on buying a WordPress media property with Rob Howard on the Matt Report. Matt and Rob explore building an agency, how to hire, and Rob's latest purchase of MasterWP. Joe Howard took to Twitter to state that he's working on a new product that isn't the company he founded, WP Buffs. Stay tuned to the Matt Report for a full interview.  Next up: Block Editor Dev Minute by Aurooba Ahmed WP Accessibility Minute” by Amber Hinds Thanks to all of the members who shared these links today: Birgit Pauli-HaackRaquel LandefeldThomas MaierMatt Cromwell

Make no mistake: running a website is hard. The good news is that WordPress maintenance servicescan take a load off users' shoulders, keeping their sites up to date and allowing them to spend their time elsewhere. Hi, I'm Cally, from the International Institute of Digital Marketing. Here is a list of the best WordPress maintenance and management services. #1 – WP Buffs — The Best For Site Security WP Buffs is a top maintenance service for those that want full confidence in their site's.security When users purchase the service, they'll be able to use the iThemes Security plugin—considered to be one of the best security plugins available. Users also have the option to back up their entire sitewith WP Buffs and store it in the cloud for extra peace of mind. #2 – GoWP — The Best For Agencies GoWP is an ideal WordPress maintenance service for agencies and web developers. Whether you want to expand your team or outsource more of your services, GoWP can completely support you. It positions itself as a white-label service, which allows an agency to layer its own branding and SOPson top of the maintenance services GoWP provides. #3 – FixRunner — The Best For Tech Support FixRunner is a great choice for dedicated tech support. The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it. You'll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more. #4 – Valet — The Best For Ecommerce Store Owners Valet should be a top pick for those that run ecommerce stores. It's a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers. #5 – SiteCare — The Best For Performance Optimization SiteCare is the best option for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice. SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host's quality. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Joe Howard joins the Reverse Engineered podcast to discuss his experience starting and running WP Buffs, a company providing 24/7 WordPress website management and support services that power growth.Joe shares his secret to success: always keep going and accept that challenges are a necessary part of your journey.He also shares his early day strategy for attracting new clients as well as why you should vet clients to ensure they're a good fit for your business.If you want to hear more about hosting providers, website management companies, and entrepreneurship in general, tune in to the latest episode. Check out all show notes and the video version of this episode at https://kinsta.com/podcast/secret-to-entrepreneurship

WP Buffs has been a company on the rise for several years now. I'm sure that you've seen some of their content and perhaps listened to their podcast or attended their WPMMR summit? The podcast today is all about how you can grow a 'side gig' business into a thriving business by creating engaging content around the subjects that your target audience really want to know about. So WP Buffs is really in the business of maintaining WordPress website, but how do you get noticed in this competitive field? How do you gain new customers when your rivals already have heritage? Content, that's how. Joe Howard explains how they created content which they knew people wanted to consume from keyword research. Blog posts, then a podcast, then a virtual summit. Join us on the podcast today to see how they did it...

WP Buffs has been a company on the rise for several years now. I'm sure that you've seen some of their content and perhaps listened to their podcast or attended their WPMMR summit? The podcast today is all about how you can grow a 'side gig' business into a thriving business by creating engaging content around the subjects that your target audience really want to know about. So WP Buffs is really in the business of maintaining WordPress website, but how do you get noticed in this competitive field? How do you gain new customers when your rivals already have heritage? Content, that's how. Joe Howard explains how they created content which they knew people wanted to consume from keyword research. Blog posts, then a podcast, then a virtual summit. Join us on the podcast today to see how they did it...

WP Buffs has been a company on the rise for several years now. I'm sure that you've seen some of their content and perhaps listened to their podcast or attended their WPMMR summit? The podcast today is all about how you can grow a 'side gig' business into a thriving business by creating engaging content around the subjects that your target audience really want to know about. So WP Buffs is really in the business of maintaining WordPress website, but how do you get noticed in this competitive field? How do you gain new customers when your rivals already have heritage? Content, that's how. Joe Howard explains how they created content which they knew people wanted to consume from keyword research. Blog posts, then a podcast, then a virtual summit. Join us on the podcast today to see how they did it...

In today’s episode, we have fascinating news! WP Buffs successfully acquired WP EZI, a team of highly trained world-class WordPress developers that provides unlimited 24/7 WordPress support, help, maintenance, and fixes.    Joe talks to Paul Kidis, founder and former owner of WPEZI.com and a brilliant Website Specialist at Kidis Creative, about the closed-door details before and after the acquisition, the reason behind it, and a sneak peek at the preparations made for a smooth take over.      Tune in and listen to a one of a kind acquisition story!   Episode Resources Kidis Creative - Websites that Make Sale and Rank High WP EZI -  Unlimited 24/7 WordPress Support Check out Paul on Instagram and Facebook Leave an iTunes review or binge-watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 02:48 Welcome, Paul Kidis! 04:44 What is Kidis Creative? 07:28 The transition to focus more on Kidis Creative 10:40 It’s time to move on and let WP EZI go 12:52 What made the acquisition push through 16:40 Partnering up with the right people 19:50 How does it feel about selling a business? 23:04 Preparing and getting through the transition 26:20 Mixed emotions, fantastic journey, and refocusing priorities 31:12 It was about finding a better home for WP EZI clients 31:57 What’s keeping Paul busy at Kidis Creative   33:22 Where to find Paul online

Joe Howard is originally from Washington DC. He did his undergrad outside of Philly, then quickly moved back to the DC area. He's married, with a young family and most of his outside of work time is dedicated to family, and traveling to interesting places (when the pandemic allows). He likes to try and keep himself disciplined with his day to day calendar - through exercise, reading, team growth, and family focus. And he uses a pomodoro journal - on and off - to help him keep organized in blocking his time. Host of the WPMRR podcast, on which he focuses on increasing monthly recurring revenue, and for sure, mentions the latest in Wordpress world. I'd recommend checking it out. Joe started out as a Wordpress freelancer, but found it was hard to scale building websites. However, what he knew was the fact that there are a lot of Wordpress sites out there... and they need grade A support. This is the creation story of WP Buffs. Links * https://wpbuffs.com/ * https://wpmrr.com/podcast/ * Pomodoro Journal ( https://amzn.to/3lGNxA2 ) * https://wpmrr.com/podcast/noah-labhart-code-story/ Leave us a review on Apple Podcasts ( https://ratethispodcast.com/codestory ) Amazing tools we use: * If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm ( https://transistor.fm/?via=code-story ) * Want to record your remote interviews with class? Then, you need to use Squadcast ( https://squadcast.fm/?ref=noahlabhart ). * Code Story uses the 1-click product ClipGain ( https://clipgain.io/?utm_campaign=clipgain&utm_medium=episode&utm_source=codestory ) , sign up now to get 3hrs of podcast processing time FREE Credits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts ( https://podcasts.apple.com/us/podcast/code-story/id1466861744 ) , Spotify ( https://open.spotify.com/show/0f5HGQ2EPd63H83gqAifXp ) , Pocket Casts ( https://pca.st/Z1k7 ) , Google Play ( https://play.google.com/music/listen?pcampaignid=MKT-na-all-co-pr-mu-pod-16&t=Code_Story&view=%2Fps%2FIcdmshauh7jgmkjmh6iu3wd4oya ) , Breaker ( https://www.breaker.audio/code-story ) , Youtube ( https://www.youtube.com/channel/UCgjZsiUDp-oKY_ffHc5AUpQ ) , or the podcasting app of your choice. Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

On this episode I talk to Joe Howard, the founder of WP Buffs and WPMRR. Joe is all about recurring revenue and if you're interested in how you can start to implement recurring revenue into your business you should listen to this episode.

Super fun chat with a very cool dude, Joe Howard - Host of WPMRR and Founder & CEO of WP Buffs. * [00:01:17] Who is Noah Labhart? * [00:02:52] Have you always been an outdoors person? * [00:04:44] How Noah’s interest in software development started. * [00:08:56] The programming and execution learned at HP. * [00:10:19] From programming to learning entrepreneurship. * [00:14:33] In startups, people that become developers contribute long-term to the company. * [00:19:59] Junior developers are hungry to learn, they are excited to figure out problems. * [00:24:33] How Code Story came to be. * [00:29:09] Why Code Story podcast is delivered in seasons? * [00:32:09] Some of the most popular Code Story episodes. * [00:33:59] How do you grow your listenership? * [00:35:54] The type of guest helps. Tell people about the podcast. * [00:39:11] Distribute and SEO optimize podcast content wherever possible. * [00:43:38] To stay motivated in creating podcast episodes, stay passionate and be creative. Check out the show and links to the episode here: https://wpmrr.com/podcast/noah-labhart-code-story/ Leave us a review on Apple Podcasts ( https://ratethispodcast.com/codestory ) ! Amazing tools we use: * If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm ( https://transistor.fm/?via=code-story ). * Want to record your remote interviews with class? Then, you need to use Squadcast ( https://squadcast.fm/?ref=noahlabhart ). * Code Story uses the 1-click product ClipGain ( https://clipgain.io/?utm_campaign=clipgain&utm_medium=episode&utm_source=codestory ) , sign up now to get 3hrs of podcast processing time FREE! Credits: Season 3 of Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts ( https://podcasts.apple.com/us/podcast/code-story/id1466861744 ) , Spotify ( https://open.spotify.com/show/0f5HGQ2EPd63H83gqAifXp ) , Pocket Casts ( https://pca.st/Z1k7 ) , Google Play ( https://playmusic.app.goo.gl/?apn=com.google.android.music&ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https%3A%2F%2Fplay.google.com%2Fmusic%2Fm%2FIcdmshauh7jgmkjmh6iu3wd4oya%3Ft%3DCode_Story%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 ) , Breaker ( https://www.breaker.audio/code-story ) , YouTube ( https://youtube.com/channel/UCgjZsiUDp-oKY_ffHc5AUpQ ) , or the podcasting app of your choice. Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands

          Have you considered a rebranding of your website or virtual business? In this episode of WPMRR, we discuss the choice to rebrand, aspects of design and imaging, and new features on the shiny new WP Buffs website! Listen in to understand the background of concepting and launching a rebrand. Episode Resources: Check out the new WP Buffs Site Send your questions to yo@wpmrr.com      

  The WP Buffs new branding and website launches today!   On this episode of WPMRR, we do a run-through of the WP Buff’s new website, discuss our thoughts on the new features, and review it’s design functionality.  Get on board and blast off with us today. Episode Resources: Check out the new WP Buffs Site Send your questions to yo@wpmrr.com

Dean Burton has been working with WordPress as a customer success lead at WP Buffs. He works alongside the team there to make sure that their clients and agency partners are successful. The post Episode 127 – Dean Burton appeared first on Hallway Chats.

"As many of us in the WordPress ecosystem know, finding the right talent located in your home town is often very difficult. In order to get around this, agencies and brands build remote teams filled with people from all around the world. While this gives us an advantage by allowing us to attract great talent, building a powerful culture with far flung team members is a huge challenge!In this episode of PressThis, we interview Joe Howard of WP Buffs around building a powerful remote workforce culture. Joe shares his thoughts on the strengths & weaknesses of remote teams, how to ensure you build a powerful culture, and what you can do as an individual if you find yourself on a remote team.Joe runs WPBuffs which is a WordPress services based business that helps business maintain and optimize their WordPress sites. The WPBuff's partially remote-workforce must run at maximum efficiency and collaboration in order to keep customers happy.Listen now to hear Joe's working-remote war stories and learn advice on building a powerful remote workforce culture!

Joe Howard, the founder of WP Buffs — a 24/7 WordPress website maintenance service, examines the advantages that service companies have over product companies, lists the most common support tickets they receive and shares his experience with hiring remote employees.

Joe Howard (@josephhhoward) is the founder of WP Buffs, a productized service business in the WordPress space that he bootstrapped from $0 to over $70,000/month in revenue. We had a quick chat about how Joe launched his business and found a paying customer in just a few days, how to make more money by raising your prices, and why it's important to keep things simple as a founder.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/107-quick-chat-with-joe-howard

Content marketing is a term we’ve all heard many times, but in today’s episode, David offers fresh insight on when competition is great, why it’s important to update old content, and how culture comes from the top down. We also discuss the mental aspects of content creation too. The self-doubt, our anxieties, all that good stuff. Why you should start the business you’ve been thinking about, he even turns the tables on me and asks some intimate questions regarding the founding of WP Buffs.

Authenticity and that digital handshake is such a hard formula for companies to get right these days. All too often I see content or marketing campaigns treated as, well, campaigns. When a business loses their original story in their messaging or the values they once held close with customers, the decline of authenticity begins. I…

Authenticity and that digital handshake is such a hard formula for companies to get right these days. All too often I see content or marketing campaigns treated as, well, campaigns. When a business loses their original story in their messaging or the values they once held close with customers, the decline of authenticity begins. I…

Authenticity and that digital handshake is such a hard formula for companies to get right these days. All too often I see content or marketing campaigns treated as, well, campaigns. When a business loses their original story in their messaging or the values they once held close with customers, the decline of authenticity begins. I want to engage with content that I know is published out of purpose, not just routine. Even though he time boxed me into oblivion (listen to the show for the details!), Joe knows that leading a company with purpose and open lines of communication with customers is critical. Matt Report - A WordPress podcast for digital business owners Dare to run a WordPress support business like WP Buffs? Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:46:54 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:46:54 WP Buffs seems to be striking a nice mix of branding, marketing, content, and of course services. The WordPress support business is an easy game to get into, but a lot harder to win. This is the last regular episode of season 8 — I hope you enjoyed every single one of them. Please, please, please, please if you like my stuff, go leave a review on iTunes! ★ Support this podcast ★

Meet the head buff of marketing at WP Buffs, Caylin White! Today we talk about her experiences as an artist and how she leveraged those skills to become a marketer. We also talk about the Lord of the Rings, floating in space, and much, much more. Enjoy!

Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. […] The post Joe Howard and WP Buffs appeared first on How I Built It.

In this episode we discuss running a WordPress productized service business with Joe Howard. Show Notes WP Buffs WPMRR Joe on Twitter Caldera Forms & WP Buffs support partnership

Watch the video of this podcast here. About WP Buffs Joe has a team of nine people doing everything from the tech work to content marketing across five time zones! He says it's fun and challenging. Troy and Joe start the conversation off by talking about remote teams and why it’s a game changer to meet up with your virtual staff. They then move onto why Joe chose to join the Blueprint course six months ago. The WP Elevation Community Joe thinks that as he has grown WP Buffs that one of the hardest things has been finding the support of a community or network of people in the WordPress space. He wanted to find a tribe of like-minded people with drive and people who want to grow their business but this was really hard to find even though he goes to WordCamps and has a lot of contacts. When he found WP Elevation, the community was one of the best things that helped him to grow his business. This is the first time that Troy has heard someone say that the community was the reason they joined the program. Troy finds it interesting that most people think that they’re joining for the training, the blueprints, processes or to tap into their experience. However, after a short period of time, they realise how valuable the community or network is. A community is a hard thing to market to people before they get the first-hand experience of it. Skeptical of ROI Joe was skeptical before he joined that the course would valuable and that he would see a return on investment. However, most of the time he finds that the less hard he is sold on something the better it ends up being. With WP Elevation, he felt he wasn’t given a hard sell and that’s why he was happy to join. On this point, Troy says that a mentor once said to him “all you need to do is give them the information that they need to buy from you”. So Troy lays as much information to everyone as possible so that people can make an informed decision. Troy points out that Joe isn’t a typical WPE customer because he owns a WP maintenance and support company and doesn’t actually build websites. Joe says that he joined because whether you’re a consultant, designer or marketer in the WordPress space, the skills sets are slightly different but the drive is all similar. He had read that WP Elevation was the number one online community in the WordPress space and he knew there was a tonne he could learn. The course changed his mindset and helped him with running a small business and marketing techniques. Joe says that the engagement with the community is unreal. When he logs into Facebook it's pretty much just WPE stuff. He goes to the page and gets updates. He loves commenting and having great discussions about what’s new. But Would Joe Recommend the Course? Of course! He thinks that the return on investment that anyone gets is "pretty outrageous." So just based on that, anyone that is serious about developing a WordPress career should join. Joe says that he has multiple times made his money over in the 6 months that he has been a member. You get so many ideas on how to systemize your business. Templates, information, learning structure. No matter what you’re looking for in terms of moving your business forward, then it’s going to require some investment. Joe's Current Challenges Things are going well for WP Buffs in terms of growth and direction. But they also have their fair share of challenges. The number one challenge is working across five time zones and managing the team and building the culture. They are hiring a marketer at the moment to take some of the slack off Joe, but he is finding it hard to find the right person. We had him on the podcast a few months ago and Troy mentions that he loves his outlook on business. Check it out here. Joe is certainly an inspiration! If you have any questions or comments on this show, please feel free to let us know in the section below. P.S. We've created a 10% discount code for the listeners of the WPE podcast (GOELEVATE). Add the code upon payment of the Blueprint course.

Watch the video podcast here. That's it for this episode. We hope you collected some gold here! Let us know what you think of this podcast or if you have tried inbound marketing in the comments below.Who is Joe Howard? Joe Howard is the founder of  WP Buffs which is a WordPress Maintenance company and a CTO for entrepreneurs and small businesses who run WordPress websites. They have headquarters in Washington DC but work with a remote team all over the world. Joe has been working with WordPress for seven years now and running WP Buffs for two years. He started out in client services and building websites and made the transition to maintenance because his strength is marketing rather than technology. Joe is passionate about inbound marketing (having leads find you rather than going out and finding them.) When Joe was building websites he was semi-successful and usually had some work going on, but when he wasn’t building websites he wasn’t getting paid and it made it difficult to find a recurring revenue model. So he decided to find a business model that was more scalable.Stepping into a Saturated Market Joe saw that WordPress maintenance was already a crowded space but he liked the challenge because he was always good at executing things. First, he needed to validate the idea by researching the market so he Googled other companies to find out about his competition. He knew there were companies that he couldn’t compete with for at least the first couple of years. He also did a keyword analysis for "WordPress maintenance" and "WordPress help" and discovered that a lot of people were searching for it. Which meant there was a large demand for it, proving that there was a viable market. He needed to build it as lean as possible so it has been a bootstrap company since day one. This was a good move to help it grow and now he is able to compete with the bigger companies.Building Your Brand Joe explains that you need to build trust with your audience which is a work in progress. When they started out, he put some focus on how they wanted to differentiate themselves from competitors, but the brand was also from built user feedback, what people are saying about you online and learning from what people want. He says that the most important thing to remember when you are starting out is that you don’t know too much about what you're doing. The people who are the most successful are the ones who learn from their customers and their mistakes. Improve based on suggestions and make sure you're flexible and change things as you go along. "You will throw a bunch of spaghetti at the wall and see what sticks." Once you know what works, then you are on your way! A common fear is that people aren’t prepared to make a decision as they think that it will be set in stone. But when you're starting out, you don’t have a huge database of people that you need to explain the changes to, such as price increases. So explaining to 10 – 50 customers is easy! Maybe you will have one or two complaints but overall it is much more important for your company to make those changes. Be bold and make decisions and don't be afraid to make mistakes. Working with a Remote Team Joe initially needed to bring people on board fast as he needed to get work done. Now he has switched things more to being proactive with hiring rather than reactive. He references a great Kinsta article here where they talk about how to "Hire Slow and Fire Fast". Check out the link below the show notes.Onboarding Documents Joe talks about the importance of onboarding documents for new starters which include culture documents. This is particularly necessary as it is more difficult to get a remote team on board with the same brand vision and maintain consistency across the board. One of the companies that he looks up to is Human Made and they recently released their onboarding documents. You can get some good ideas from this so check out the website in the links section below.How He Finds His Staff He hires most of his employees through recommendations from his current WP Buff staff. Or they use Post Status who have a Wordpress specific job board which isn't as big as a zip recruiter but it is focused and well known in the WordPress space.Getting Started With Inbound MarketingWhat can you do in the next 2 weeks if you are a new company? The first thing you need to do is idea validation. You need to know if people are searching for this by conducting a keyword analysis. Assess the viability through the volume of searches. Joe's favourite tools to use are: Ubersuggest: This gives you a comprehensive list of keyword ideas especially longtail searches which are easier to rank for. Google: It will give you a little list that drops down when you start searching and then you scroll to the bottom of the page and it gives you suggested terms at the bottom - and it's free! SEMrush: is good for competitor analysis and they have a free trial where you can download as much data as you want. The second thing to do is separate your keywords into viable topics. If you want to effectively target certain keywords for blog posts or certain pages, figure out the best keywords for a blog or an interior page of your website.The Long-Term Investment When you start out your business you need to understand that whilst blogging is time-consuming it is also a medium to long-term investment. It takes discipline so the key is to create a plan for yourself and stick to it. It won't take too long to realise the investment after a few months when people start entering information into your contact form. It will build slowly but surely. [wpecallout title="Outreach for Blog Posts - Joe's Super Hack" align="left" image="/wp-content/themes/wpelevation/images/callout/lightbulb.png"]The most successful way I've done inbound marketing is by keeping a BCC list of WordPress friends to send important blogs to. When sending emails, I send a more personal one to them and ask for feedback. Always be friendly and present, and look for how you can add value to people's lives and businesses.[/wpecallout]How to Know If It Is Working Measuring traffic to your site is important to do on a monthly basis. With Google Analytics you can set up goals so you can track visitors to specific pages such as a campaign page.  If you're increasing traffic but not conversions, then you know it’s a conversion issue. Set a repeat task to do marketing and conversion each week and do the basics well and consistently. It's not rocket science. By having a dedicated time to work on tasks rather than in 15-minute increments, it will make you much more efficient.Listener Questions What is your favourite project management tool? Teamwork. For onboarding new care plans, new employees and everything project based. It also manages their white label service. What tools do you use to run a remote team? Teamwork Chat for day to day communication. It is similar to Slack but Joe is in many groups on that platform so there is too much transition and he can't work effectively. For video communication he uses Zoom. When you were a kid what did you want to be when you grew up? Listen in to find out! That's it for this episode. We hope you collected some gold here! Let us know what you think of this podcast or if you have tried inbound marketing in the comments below.