Podcasts about Transistor

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven's Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.Matt's advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!Schedule a call with Grassroots, Startup CPG's demo partner:https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callAccess Startup CPG's exclusive data package with NIQ:https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Velocity in Retail for CPG BrandsPre-Launch StrategyDriving In-Store VelocityMerchandisingOut-of-Store StrategiesData & Velocity MetricsDistribution & StockoutsBootstrapping AdviceEpisode Links:LinkedIn: https://www.linkedin.com/in/matthew-merson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what's working and what's not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don't worry, we'll also have a laugh or two about how confusing all this can be, because who doesn't love a good irony sandwich? So, buckle up, and let's turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...

A Cuba con i Podcast di Radiocubana - Le inchieste e i Podcast - La prima radio portatile a transistor - Il sistema di emergenza Conelrad

In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand's unique origin story, the challenges of positioning a disruptive product in a traditional market, and how Plink! has scaled from concept to landing on shelves in over 1,100 CVS locations. He offers valuable insights into product development, retail strategy, category navigation, and the importance of refining your value proposition as you grow. Whether you're a founder, brand builder, or CPG enthusiast, this conversation offers actionable takeaways and an inspiring look at what it takes to succeed in the modern beverage space. Listen now!Listen in as they share about:The Origin of Plink! HydrationCo-Founder DynamicProduct PositioningCategory StrategyRetail & GrowthEnvironmental MissionE-commerce LearningsFlavor & Formulation DecisionsRetail & DTC GrowthAdvice for Other FoundersEpisode Links:Website: https://drinkplink.com/ LinkedIn: https://www.linkedin.com/in/maxwell-luthy-a8587137/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The boys are back! On this week's episode of HAO, Oz and Commish recap an epic day at Augusta on Sunday, then catch up about the current F1 season before looking ahead to the NBA playoffs! Twitter: @aokworldwidePodcast theme music by Transistor.fm. Learn how to start a podcast here.

Currently Playing returns with a first ever live in person recording! Daniel talks to his friend Marcy (musician, teacher, world traveler) about the game Black Myth: Wukong which is based on the Chinese novel Journey to the West. We take a deep dive into the origins of the company behind the game, Game Science, and their connection to the story and Chinese culture before discussing some of the finer details of the gameplay and the challenging Soulslike subgenre. Since Marcy was able to record in person he joined Daniel for playing Streets of Rage 4 which made the classic "couch co-op" game feel more alive, and then Marcy challenged Daniel to play Transistor. We end the show a little unconventionally as well by playing some of Marcy's unreleased music as background and then the also unreleased single Monsters.0:00:00 - Welcome to the Show, Marcy!0:07:44 - What Are You Playing? Black Myth: Wukong0:50:34 - Backlog Recap - Streets of Rage 40:58:15 - Backlog Challenge - Transistor1:14:06 - Wrap Up/Plugs1:17:03 - Monsters

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

Playlist. 1/ Alex Attias Jakub Groos « Sidewalk (feat Bobby Watson) » 2/ Millie Jackson « We Got To Hit It Off » (Opolopo Remix) 3/ T-Connection « Saturday Night » (Dr Packer Extended Remix) 4/ Kano « Can't Hold Back (Your Loving) » (Brian Tappert Rework) 5/ Evelyn Champagne King « Love Come Down »(Ezel & DJ Spen Reproduction) 6/ Jay Caruso « I Say A Little Prayer 4 U » (Jay's Prayer Mix) 7/ Risk Assessment « Son Of A Gun » 8/ HP Vince, KPD « The Preacher » 9/ Rob Hayes « Show Me Love » 10/ DJ Gregory, Africanism « Block Party » (Baron Extended Remix) 11/ Hotmood « Boogie Down » 12/ Ken At Work "A Latino In Paris" 13/ Butch, Life on Planets « Get High With You »

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it's one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.Lastly, Jaden offers the buyer's perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.Tune in now!Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreatorApply for the Startup CPG section at Fancy Food Show:https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform Listen in as they share about:Overview of the Fancy Food Show (Summer Edition)Opportunities for Brands at the ShowWhat to Expect from the ShowStartup CPG's Role and Events at the ShowBrand Perspective - SFA (Leana)Brand Perspective – Baris (Luca)Buyer Perspective – Earth Fare (Jaden)Tips for Brands Attending Fancy FoodEpisode Links:Website: https://www.specialtyfood.com/ LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/ Website: https://everybaris.com/ LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/ Website: https://www.instagram.com/earthfare/?hl=en LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Jürgen von Hagen leads a discussion on tariffs, trade, and global economics. NOTE: This episode is best listened to with THESE GRAPHS pulled up on your device.Also discussed: Trump's tariff strategy, the Russian threat, trusting God with our lives, trade deficits, manufacturing vs. service economy, savings-investment gap, Apple Computer, F-35 jets and their software, foreign debt, debt crisis, World Trade Organization, GATT, US responsibility for keeping peace. "Democracy is not good at financial discipline. Politicians like to spend money, and they don't think about how it will be financied." - von Hagen"Economic history tells us that taxing foreigners never works." - von HagenPLEASE NOTE: We will update information on the Warhorn Media podcast page (here) for the live Zoom meeting mentioned in the podcast. Stay tuned!***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the-scenes grind of product development, branding, pivoting from DTC to retail, and navigating funding without losing creative control. She dives into how they created bold, edgy branding to change perceptions around mushrooms, launched with eye-catching flavors like Rosemary + Salt and Twisted Thai Chili, and scaled the brand through demos, trade shows, and sheer hustle. Plus, she shares what it's like getting on shelves at places like Whole Foods, Urban Outfitters, and even airport stores, all while building a company rooted in a bigger mission to make all mushrooms—culinary and psychedelic—mainstream. Follow along for more founder stories and behind-the-scenes startup wisdom—tune in now!Listen in as they share about:Popadelics Founding StoryFlavor DevelopmentInitial Launch StrategyGo-to-Market StrategyFunding & Self-FinancingPitching & Investor ReadinessBiggest Challenges and Future GoalsEpisode Links:Website: https://popadelics.comLinkedIn: https://www.linkedin.com/company/popadelics/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Welcome to Dev Game Club, where this week we begin a new series of series on the independent games of the last couple of decades, starting with 2012's Fez. We set the game in its time, talk a bit about its precedents and the landscape of independent games in the middle of that console generation. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Sections played: Single-digit cubes Issues covered: our real plan or lack thereof, early games, the indie revolution, the influences back and forth, the pressure of the space we're in, a highly visible indie, games from that year, sequels vs the different stuff in the indies, democratization of the market, the console cycle, always online fiasco, getting on the Steam store, opening console store fronts to independents, limitations, the broadband market and bandwidth costs, the publicity on the store, low cost of goods, continuing power of retail, a two dimensional puzzle game in a three dimensional world, charm, great music and MIDI with an unsettling feel, rotating the world, rebooting the game, achieving the effect without perspective, the Trixel engine, having a hard time getting it, trusting the game, having a new lens on a game, taking the time to infuse the whole experience, team sizes, telling a different story with an existing language, having fewer people to get on board, independent publishers and producers, influences, glitch aesthetics, map language, climbing on the sides of things, stopping time while the world rotates, how the editor might work, games from the past, CONFIG.SYS (dang it, could not remember), skipping over generations. Games, people, and influences mentioned or discussed: Will Wright, Indie Game: The Movie, Polytron, Phil Fish, Dishonored, Halo 4, AW American Nightmare, X-COM, Firaxis, Mass Effect 3, Forza Horizon, Far Cry (series), Counterstrike: Go, Assassin's Creed 3, Borderlands 2, Diablo III, Dragon's Dogma, Journey, The Walking Dead, Telltale Games, FTL, Spelunky, Papo y Yo, Bastion, Super Hexagon, Terry Cavanaugh, Supergiant, Hades, Transistor, UFO 50, Derek Yu, That Game Company, Sky, Sony, PlayStation, Microsoft, Steam, XBLA, Braid, Super Meat Boy, Nintendo, Castlevania: Symphony of the Night, Zelda (series), Super Mario (series), Metroid (series), Outer Wilds, The Sixth Sense (obliquely), Renaud Bedard, Trapdoor, Penny Arcade, blitworks, Tetris, Axiom Verge, Tron, Out of this World, Captain Toad: Treasure Tracker, Super Mario 3D Land, Minecraft, Sam, Interstate '76, Kirk Hamilton, Aaron Evers, Mark Garcia. Next time: More Fez! Twitch: timlongojr Discord DevGameClub@gmail.com

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC's Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they've continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC's evolving wellness space. Whether it's walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don't miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn't ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

There's no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners' hidden psychology, so that we can better meet them where they're at with our marketing and our shows. What's more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.

Not All Tesla is Tesla. What Tesla means to people has shifted drastically. It's a shibboleth in our culture. From the darling of the green left to the “Swasticar,” you're now considered a villain if you drive a Tesla, particularly a Cybertruck. We don't understand Elon Musk until we get a grip on South Africa and her unapologetic males. South Africans have not been run through the American/European "plastic extruder" that removes manhood from them. We as a nation have lost manhood. South African males typically have this attitude: there is absolutely nothing that they can't do. It's an endearing trait. There are many things you can say about Elon, but he does demonstrate irrefragable masculinity. Intrinsic to that trait is a can-do positive confidence. There is an optimism about him that causes him in most things to come through.Purchasing a Tesla used to be a way of widening your phylacteries. It was a symbol of progressive ideology. Now it is a right-wing middle finger. Being a Tesla owner is a legitimate risk to your safety. It is increasingly possible that the left is going to lose their mind so badly that they are going to create a revolution. What is going to happen? Will the center hold? And then there is the woke right and their millenarian crusader vengeance fantasies.There is a fundamental truth about violence: it is like fire. Once you start it, you can't control it.***Mentioned in the show: the evolving simplicity of SpaceX's Raptor engine.This video covers his interview at Satellite 2020:https://www.youtube.com/watch?v=iD0bcsAXaic***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact of skyrocketing tariffs on emerging food and beverage brands.Jia shares the challenges of manufacturing in China and how a sudden 54% tariff hike forced her to rethink pricing, margins, and her relationship with her suppliers. Jake offers a different angle, explaining how Fila Manila's U.S.-based production could give it a competitive edge as imported brands face cost spikes. Meanwhile, Matt provides the manufacturer's perspective—explaining how tariffs are affecting ingredient costs, supply chain decisions, and even equipment investments.Whether you're a brand founder, manufacturer, or just curious about how global policy hits Main Street, this episode breaks it all down.Tune in now to hear how resilient brands are pivoting in real time—and learn how you can adapt your strategy to stay ahead.Listen in as they share about:Jia Liao (Hotpot Queen)- 54% Tariff Spike- Cost of Staying Premium- Supplier Negotiations and Strategic Shifts- Why Small Brands Get Hit Hardest- Jia's Personal Thoughts on TariffsJake Deleon (Fila Manila)- How U.S. Manufacturing Helped Fila Manila- Issues With Imported Ingredients and Packaging- The Double-Edged Sword of Tariffs- Turning Disruption Into StrategyMatt Whiteside (Circle Beverage)- How Tariffs Are Raising Manufacturing Costs- Why Pricing Can't Change Right Away- Focusing on Long-Term Brand Partnerships- Tariffs Make Equipment More Expensive- Why Strong Relationships Matter Right NowEpisode Links:Website: https://hotpotqueen.comLinkedIn: https://www.linkedin.com/in/weijia-liao/ Website: https://filamanila.com LinkedIn: https://www.linkedin.com/in/jacobcdeleon/ Website: https://www.circlebev.com LinkedIn: https://www.linkedin.com/in/matt-whiteside/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Franzi is someone whose work sits at the powerful intersection of nervous system health, emotional resilience, and embodied leadership. What I admire most about her is the way she weaves personal integrity, deep inquiry, and relational intelligence into every facet of her life — from parenting her three sons to working with founders navigating burnout and stuck emotions. We explore what it truly means to lead from a place of wholeness — and why she believes leadership should be a force for healing, not just productivity. Franzi shares how curiosity became her greatest ally through grief and trauma, and how movement became a portal into somatic healing. We also discuss the difference between performative boundaries and boundaries that foster deeper connection, how interoception builds relational capacity, and why numbness is often the most potent entry point into this work.Other topics we touch on include:

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial sweeteners. Maxi shares her journey from working in asset management to launching a CPG startup, tackling the challenges of bootstrapping, cold-calling manufacturers, and navigating the retail landscape. She also discusses how Häppy Candy is making waves in independent stores and national retail, leveraging social media, influencer marketing, and trade shows to expand its footprint.Tune in to hear how Maxi is reshaping the candy industry with a healthier, delicious alternative—all while managing a full-time job in New York City.Listen in as they share about:Overview of Happy CandyProduct Development and ManufacturingChallenges as a First-Time FounderBusiness Launch & Initial GrowthRetail & Expansion StrategyDTC (Direct-to-Consumer) & Social Media StrategyChallenges of Bootstrapping & Financial PlanningFuture GoalsEpisode Links:Website: https://haeppycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

#097 Rebroadcast Most of us know the feeling. But what are we actually experiencing when we experience allergies? How does being around plants and pollen make us all sniffly? Why does this beautiful season have such a dark side? Let's find out.   References from this episode https://www.ncbi.nlm.nih.gov/books/NBK538528/ https://www.chemistryworld.com/podcasts/histamine/3005799.article https://www.acs.org/content/acs/en/molecule-of-the-week/archive/h/histamine.html https://cen.acs.org/articles/93/i19/Periodic-Graphics-Allergies-Antihistamines.html   Find us on Instagram, Twitter, and Facebook @ChemForYourLife. Email us at chemforyourlife@gmail.com And check out our chill, simple little website at https://chemforyourlife.transistor.fm/ And seriously, we love using Transistor. Check it out to be sure your podcast makes a bang. Thanks to our monthly supporters Ciara Linville J0HNTR0Y Jeannette Napoleon Cullyn R Erica Bee Elizabeth P Sarah Moar Rachel Reina Letila Katrina Barnum-Huckins Suzanne Phillips Nelly Silva Venus Rebholz Lyn Stubblefield Jacob Taber Brian Kimball Emerson Woodhall Kristina Gotfredsen Timothy Parker Steven Boyles Chris Skupien Chelsea B Bri McAllister Avishai Barnoy Hunter Reardon ★ Support this podcast on Patreon ★ ★ Buy Podcast Merch and Apparel ★ Check out our website at chemforyourlife.com Watch our episodes on YouTube Find us on Instagram, Twitter, and Facebook @ChemForYourLife  

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you'll miss out on a constant stream of your ideal listeners who are passing the show over because they don't realize it's relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in identifying innovation that will perform well at retail. Plus, Tim reveals the latest industry trends, including the rise of protein-packed products, non-alcoholic beverages, and global flavors.Whether you're a new brand looking to break into distribution or an established one aiming to scale, this episode is packed with actionable advice to help you navigate the process effectively.Tune in now!Listen in as they share about:Working with KeHEKeHE's Role in Brand GrowthKeHE's Company Culture & InitiativesKeHE Trade Shows & Retailer TrendsHow & When Brands Should Approach KeHEDistribution Strategy & Scaling with KeHEMarketing & Promotion StrategiesMistakes Brands Should AvoidAdvice for Brands Entering KeHEEpisode Links:Website: https://www.kehe.com/ LinkedIn: https://www.linkedin.com/in/timdornfeld/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

What is the origin of the "devil's advocate"? What are the benefits of assigning someone to that role? It has been noted in Scottish Presbyterian polity that a unanimous decision has not been sufficiently debated. In other words, either the issue was trivial, the presbyters were apathetic, or no one stepped up to elevate the debate by serving as the devil's advocate. Tim and Andrew encourage listeners to learn how to think, not just what to think. We must guide our children to know how to argue respectfully, anticipate objections, understand their opponents' arguments, and recognize and resist groupthink. Tim draws on his experience as the moderator of a church session and discusses how these principles come into play during elder board meetings. Here's something worth remembering when you are tempted to dismiss Robert's Rules of Order: procedural rules for assembly arguments exist to protect the minority's voice and the majority's will.***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

Tracklist: 1/ Re-Tide « Ramona in the Seventies » (Extended Re-Grooved) 2/ Jamie Lewis, FAM Disco, Pete Simpson « It's In Your Hands » 3/ Michelle Weeks, Birdee « I Feel the Joy » 4/ TheDjLawyer « I Think About You » (Limited Disco Edtion) 5/ Riva Starr « Vicino O' Mare » (The Shapeshifters Piano Bump Extended Remix) 6/ Shabi « Get Up » 7/ Inner Life feat Jocelyn Brown « I Like It Like That »(Michael Gray Extended Remix) 8/ Walter G « I Need Life » 9/ Mirko & Meex feat Lee Wilson « All I Do » 10/ Art of Tones, Sulene Fleming « Hoping For Another Chance » 11/ Michael Gray, RoRoe « Over You » 12/ Babert « Sexy Lady »

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

What if the secret to better museums was … neuroscience? How can museums inspire human creativity? How much media should be in a gallery — or should there be any? How soon should you get feedback on your exhibition ideas? Can museums help us all “escape the algorithm”? What does knitting have to do with visitor satisfaction? In this episode, we'll learn some unexpected tricks of the trade from a renowned museum leader. Lynda Roscoe Hartigan (The Rose-Marie and Eijk van Otterloo Executive Director and CEO of the Peabody Essex Museum) discusses “Creating Effective Museum Experiences” with host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio). Along the way: standup comedy, Iris Apfel, and moon chairs.  Talking Points: 1. Embrace Human Creativity2. Design is Critical — Use Media Wisely3. Knit Experiences4. Escape the Algorithm5. Know Your Audience — Get Feedback Early6. Consider the NeuroscienceHow to Listen: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Listen on Spotify: https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Listen at Making the Museum, the Website: https://www.makingthemuseum.com/podcast Links to Every Podcast Service, via Transistor: https://makingthemuseum.transistor.fm/ Guest Bio: Lynda Roscoe Hartigan is The Rose-Marie and Eijk van Otterloo Executive Director and CEO of the Peabody Essex Museum. As a curator, scholar and museum executive, Lynda Roscoe Hartigan brings a wealth of knowledge and experience to PEM. During her time as Chief Curator at the Smithsonian American Art Museum, she led an internationally recognized acquisition initiative to build collections of works by Black, self-taught and modern and contemporary artists. In 2003, Lynda was appointed as PEM's first Chief Curator and in 2016 became Deputy Director. Overseeing the interpretation and installation of PEM's new wing, she was integral to developing and advancing the museum's innovative exhibition program, collection stewardship, fundraising, education, publishing, digital and global leadership initiatives. Most recently, she was Deputy Director for Collections and Research and Chief Innovation Officer at the Royal Ontario Museum, Canada's largest museum dedicated to art, culture and the sciences. Lynda has returned to PEM to become the museum's first woman director and to boldly lead the nation's oldest continually operating and ever-evolving museum forward.About Making the Museum: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners | The Exhibition and Experience Design Studio. Learn more about the creative work of C&G Partners:https://www.cgpartnersllc.com/ Links for This Episode: Lynda's Email:lynda_hartigan@pem.org Lynda on LinkedIn:https://www.linkedin.com/in/lynda-hartigan-762b475/ Lynda's Thesis:"Grandma Moses and the Implications of Memory,' in Grandma Moses in the 21st Century, Jane Kallir, ed., Art Services International, Alexandria, VA, 2001, pp. 64-79.https://www.amazon.com/Grandma-Moses-Century-Jane-Kallir/dp/0300089279Calder exhibition: https://www.pem.org/exhibitions/calder-and-abstraction-from-avant-garde-to-iconic Ansel Adams exhibition: https://www.pem.org/exhibitions/ansel-adams-at-the-waters-edge Escape the Algorithm, PEM's latest ad campaign:https://www.pem.org/blog/turning-heads-pems-chief-marketing-officer-gives-the-scoop-on-the-museums-new-brand-campaign Neuroscience initiative: https://www.pem.org/about-pem/pem-initiatives/neuroscience-initiative Art Pharmacy from Mass Cultural Council:https://www.artpharmacy.co/ FutureMuseum (PEM will be hosting museum leaders for this event on May 28 and 29, 2025):https://www.museumbooster.com/future-museum Links for Making the Museum, the Podcast: Contact Making the Museum:https://www.makingthemuseum.com/contact Host Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:https://www.linkedin.com/in/jonathanalger Email Jonathan Alger:alger@cgpartnersllc.com C&G Partners | The Exhibition and Experience Design Studio:https://www.cgpartnersllc.com/ Making the Museum, the Newsletter: Like the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.) Join hundreds of your peers with a one-minute read, three times a week. Invest in your career with a diverse, regular feed of planning and design insights, practical tips, and tested strategies — including thought-provoking approaches to technology, experience design, audience, budgeting, content, and project management. Subscribe to the newsletter:https://www.makingthemuseum.com/

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don't buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we'll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do.

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the different structures of celebrity deals—cash, equity, royalties, and affiliate marketing—and what brands are really paying for when they bring on a big name. Hillary shares insider insights on structuring contracts, negotiating exclusivity, managing risks (like "morals clauses"), and ensuring brands actually get value from these partnerships.They also discuss the difference between influencers and celebrities, the role of talent agents, common legal pitfalls brands face, and why not all endorsements translate into sales. Whether you're a startup considering a celebrity deal or just curious about how these partnerships work behind the scenes, this episode is packed with essential takeaways.

Recap with us as we go over our quick trip to the capital for Inauguration Day!Host: Baldy & MerdoGuest: Karl & TataSubscribe to get updates when new episodes are posted every week. Follow us on Facebook to see photos and videos, and even more content.New episodes are posted every Sunday (sometimes Monday).Want to guest star on our show? Or do you have a story you want to share with us? Email us at finishyourfnstory@gmail.comIf you would like to remain anonymous, we just ask that you tell us what city and state you are emailing from and we will create a fake name for you. Otherwise, share your first name, where your emailing from, and when/where this story take places.Content Warning: Use of explicit language is used throughout the show.Disclaimer: All individuals are innocent until proven otherwise.For mature audiences only.Podcast theme music by Transistor.fm. Learn how to start a podcast here.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a second-generation entrepreneur in the eco-friendly paper industry, Zoe shares her journey of building a purpose-driven brand, from identifying market gaps to developing innovative packaging and navigating the complexities of scaling a CPG company.Zoe discusses the challenges of disrupting a legacy industry, the strategic decisions behind product design and consumer engagement, and the financial realities of transitioning from bootstrapping to securing funding. She also provides valuable insights into retail expansion, customer retention strategies, and the role of sustainability in consumer purchasing decisions.Whether you're a founder, investor, or industry professional, this conversation offers actionable takeaways on building a brand with impact.Listen now and explore how Bim Bam Boo is reshaping the paper industry. Plus, enjoy 20% off your first purchase at bimbamboopaper.com with code StartupCPG.Listen in as they share about:Origin Story & Inspiration Behind Bim Bam BooChallenges in the Tree-Free Paper IndustryMarket Strategy & BrandingProduct Innovation & DesignRetail vs. E-Commerce StrategyFunding & Financial StrategyFuture Plans (2025 & Beyond)Episode Links:Website: https://www.bimbamboopaper.com LinkedIn: https://www.linkedin.com/in/zoelillian/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Pastor Tim is joined by his wife (Mary Lee) and their three daughters (Heather, Michal, & Hannah). They discuss Catherine Ruth Pakaluk's recent book Hannah's Children: The Women Quietly Defying the Birth Dearth. The book serves as a launching point for discussing the joys and troubles of motherhood, childrearing, and the culturally rebellious decision to obey God's command to be fruitful and multiply. Here's a link to the family video mentioned in the podcast.***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry's biggest event of the year.They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? Hear firsthand insights on how emerging brands are making waves, the power of small booths over flashy displays, and how founders are navigating today's tough funding environment with creative business models.Lauryn and Leanne also share their real Expo West experiences, including major retailer meetings, unexpected media coverage, and the behind-the-scenes hustle that made the event unforgettable. If you've ever wondered what it takes to stand out at Expo West and make the most of your investment, this episode is packed with valuable insights.Tune in to hear how Startup CPG is shaping the future of emerging brands and why Expo West is still the ultimate stage for breakthrough innovation.Listen in as they share about: Expo West 2025 Experience & First ImpressionsStartup Booth Strategy & CostsTrends & Innovations at the ExpoBusiness Challenges & OpportunitiesBrands' Experiences & Learnings  - S'NOODS (Lauryn Bodden)- Whims (Leanne Viola)Key Takeaways for Future Exhibitors        Episode Links:LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Website: https://www.whimsdelights.comLinkedIn: https://www.linkedin.com/in/leannev/ Website: https://www.eatsnoods.com/ LinkedIn: https://www.linkedin.com/in/laurynbodden/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Hello listeners. Ever shit your pants at work? Listen in to find out which hosts had to leave work to go wash their clothes and which hosts got the best driving directions in Costa Rica. Host: Baldy & MerdoGuest: Karl & TataSubscribe to get updates when new episodes are posted every week. Follow us on Facebook to see photos and videos, and even more content.New episodes are posted every Sunday (sometimes Monday).Want to guest star on our show? Or do you have a story you want to share with us? Email us at finishyourfnstory@gmail.comIf you would like to remain anonymous, we just ask that you tell us what city and state you are emailing from and we will create a fake name for you. Otherwise, share your first name, where your emailing from, and when/where this story take places.Content Warning: Use of explicit language is used throughout the show.Disclaimer: All individuals are innocent until proven otherwise.For mature audiences only.Podcast theme music by Transistor.fm. Learn how to start a podcast here.

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Susan Hartman, co-founder of Recoup Beverages, to discuss the journey of building a gut-healthy hydration brand. Susan shares how she met her co-founder, Siwat, and how his personal health journey inspired the creation of Recoup. She dives into the challenges and triumphs of transitioning from a fresh juice product to a shelf-stable beverage, navigating retail expansion, and securing national distribution with Sprouts.Susan also talks about the importance of branding, packaging decisions, and how to strategically market a beverage product in a competitive industry. She provides insights on raising capital, working with distributors, and leveraging trade shows like Expo West to gain visibility and connect with investors.Whether you're an emerging founder or a CPG enthusiast, this episode is packed with practical insights on brand positioning, retail growth, and consumer engagement.Tune in now to hear Susan's journey and learn how Recoup is redefining hydration!Listen in as they share about:Founding Story & Inspiration of Recoup BeverageBranding & Marketing StrategyRetail Growth & ExpansionExpo West & Pitch SlamsFunding & Investment StrategyFuture Plans (2025 & Beyond)Advice for Other EntrepreneursEpisode Links:Website: https://www.recoupwellness.com/ LinkedIn: https://www.linkedin.com/in/susan-buckwalter-hartman-704a19a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

On this week's episode of High and Outside, Oz and Commish are back to look forward to the F1 season which gets started this weekend at the Australian Grand Prix. The boys talk a little college hoops, some golf and fill you in on the content they've been consuming during the break. Twitter: @aokworldwidePodcast theme music by Transistor.fm. Learn how to start a podcast here.

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what's possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don't understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you're able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast's platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting's built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts”

In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Joining the discussion are Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome—leaders who have mastered lean operations, strategic growth, and creative problem-solving.Lisa shares how she turned a small investment into a $10 million revenue smoothie brand, leveraging unconventional marketing and scrappy operational tactics. Ben reveals how Lentiful grew from an idea to a profitable omnichannel brand, balancing DTC sales and retail expansion while staying lean. Jack and Tessa discuss how Drink Wholesome has scaled to $2 million in revenue with just two employees, focusing on product differentiation and strategic partnerships.This episode explores cost-efficient scaling strategies, organic customer acquisition, and practical insights into operating a CPG business without outside capital. Whether you're an early-stage founder or looking to refine your growth strategy, this conversation offers actionable takeaways from those who have successfully bootstrapped their way to success.Tune in to hear how these founders navigated challenges, optimized resources, and built thriving businesses—without giving up equity!Listen in as they share about:Lisa Mastela - Bumpin Blends- Overview- Bootstrapping Tactics- Marketing Approach- Direct-to-Consumer (DTC) & Retail ExpansionBen Bacon - Lentiful- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Retail StrategyJack Schrupp & Tessa Schrupp - Drink Wholesome- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Scrappy & Creative Growth StrategiesEpisode Links:Website: https://bumpinblends.com/ LinkedIn: https://www.linkedin.com/in/lisamastela/ Website: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Website: https://www.drinkwholesome.com/ LinkedIn: https://www.linkedin.com/in/tessa-schrupp/ LinkedIn: https://www.linkedin.com/in/jack-schrupp-4a14a7a1/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

What if a museum were more like a laboratory? What if our exhibits were experiments? What if our galleries were more about questions, rather than answers? What if we didn't fear failure as much? What if scientists, artists, and technologists all created exhibitions together? What happens when you edit an exhibit about editing DNA? Should every project have a post-opening contingency — in addition to the normal kind? Ann Neumann (Director of Galleries and Exhibitions, MIT Museum) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “Museum as Lab.” Along the way: circadian rhythms, robots, maritime paintings, and a huge spiderweb you can play like a musical instrument.Talking Points:1. The MIT Museum2. Scientists, Artists, and Technologists3. Editing the Genetics Gallery4. Spiderweb Concert5. Circadian Biology: Lighten Up6. Moving 1,500,000 ObjectsHow to Listen:Listen on Apple Podcasts:https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311  Listen on Spotify:https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G  Listen at Making the Museum, the Website:https://www.makingthemuseum.com/podcast  Links to Every Podcast Service, via Transistor:https://makingthemuseum.transistor.fm/ Guest Bio:Ann Neumann, Director of Galleries and Exhibitions at the MIT Museum, leads conceptual planning of museum exhibitions presenting MIT's research, collections, and innovation in science, art, design and technology in the heart of the biotech corridor. Her focus is on the museum as an experimental test bed for ideas, conversations and experiences that reflect the critical issues of culture and society. She's the recipient of numerous awards for her work and named a Blooloop Museum Influencer in 2024. Her experience developing museums and science centers in the US and internationally reflect a commitment to expanding the human experience and science understanding through interdisciplinary collaborations, visual communication and the built environment.  About Making the Museum:Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners, the exhibition and experience design studio.Learn more about the creative work of C&G Partners:https://www.cgpartnersllc.com/ Links for This Episode:Ann by Email:neumanna@mit.edu Ann on LinkedIn:https://www.linkedin.com/in/ann-neumann MIT Museum:https://mitmuseum.mit.edu Links for Making the Museum, the Podcast:Contact Making the Museum:https://www.makingthemuseum.com/contactHost Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:https://www.linkedin.com/in/jonathanalger Email Jonathan Alger:alger@cgpartnersllc.comC&G Partners | Design for Culture:https://www.cgpartnersllc.com/Making the Museum, the Newsletter:Liked the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.)Join hundreds of your peers with a one-minute read, three times a week. Invest in your career with a diverse, regular feed of planning and design insights, practical tips and tested strategies — including thought-provoking approaches to technology, experience design, audience, budgeting, content, and project management.Subscribe to the newsletter:https://www.makingthemuseum.com/

This week we sit down with a new guest at the new casino where we swap stories about mutual connections, unexpected encounters, and some legendary moments from our circles.Host: Baldy & MerdoGuest: Dawng & Bryan with a YSubscribe to get updates when new episodes are posted every week. Follow us on Facebook to see photos and videos, and even more content.New episodes are posted every Sunday (sometimes Monday).Want to guest star on our show? Or do you have a story you want to share with us? Email us at finishyourfnstory@gmail.comIf you would like to remain anonymous, we just ask that you tell us what city and state you are emailing from and we will create a fake name for you. Otherwise, share your first name, where your emailing from, and when/where this story take places.Content Warning: Use of explicit language is used throughout the show.Disclaimer: All individuals are innocent until proven otherwise.For mature audiences only.Podcast theme music by Transistor.fm. Learn how to start a podcast here.

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa's Cape Floral Kingdom to its expansion in the U.S. market.They discuss the rising trend of non-alcoholic options, how Abstinence Spirits differentiates itself with depth and complexity, and the challenges and successes of building a brand in an emerging category. Ranwei also dives into the company's approach to retail, e-commerce, grassroots marketing, and the importance of building strong industry relationships. Plus, she shares insights on entrepreneurship, financial strategy, and maintaining work-life balance while growing a business.Tune in to learn how Abstinence Spirits is making waves in the beverage industry!Listen in as they share about:Origin & Founding Story Abstinence SpiritsProduct Line and InnovationGrowth and Consumer TrendsMarketing and Sales StrategyRetail and Distribution ApproachEngagement with Bartenders and MixologistsAdvice for EntrepreneursEpisode Links:Website: https://drinkabstinence.com/ LinkedIn: https://www.linkedin.com/in/ranwei-chiang-6b38014/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Ivan Zhao is the co-founder and CEO of Notion. Ivan shares the untold story of Notion, from nearly running out of database space during Covid to finding product-market fit after several “lost years,” and the hard-won lessons along the way.—What you'll learn:1. Why you sometimes need to “hide your vision” behind something people actually want—what Ivan calls “sugar-coating the broccoli”2. How Ivan and his co-founder persevered through multiple product resets and complete code rewrites3. Why Notion prioritized systems over headcount, keeping the team small and focused even at scale4. Why Ivan believes in craft and values as the foundation for product development, balancing technical excellence with aesthetic sensibility5. The surprising story of how Notion nearly collapsed during Covid when their single database almost ran out of space with only weeks to spare6. Community-led growth tactics7. Ivan's unique journey from a small town in China8. Much more—Brought to you by:• Eppo—Run reliable, impactful experiments• Airtable ProductCentral—Launch to new heights with a unified system for product development• Sinch—Build messaging, email, and calling into your product—Find the transcript at: https://www.lennysnewsletter.com/p/inside-notion-ivan-zhao—Where to find Ivan Zhao:• X: https://x.com/ivanhzhao• LinkedIn: https://www.linkedin.com/in/ivanhzhao/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Ivan Zhao(04:41) Ivan's early life and education(07:46) Discovering the vision for Notion(10:49) The lost years of Notion(13:56) Rebuilding and perseverance(17:14) Layoffs and company morale(18:53) Advice for startup founders(25:08) Product-market fit(29:56) Staying lean and efficient(34:27) Creating a unique office culture(37:20) Craft and values: the foundation of Notion's philosophy(38:44) Navigating tradeoffs in product and business building(41:24) Leadership and personal growth(49:11) Challenges and crises: lessons from Notion's journey(51:08) Building horizontal software: joys and pains(01:02:40) Philosophy of tools and human potential(01:06:17) Lightning round and final thoughts—Referenced:• Ürümqi: https://en.wikipedia.org/wiki/%C3%9Cr%C3%BCmqi• Notion: https://www.notion.com/• SpongeBob SquarePants: https://en.wikipedia.org/wiki/SpongeBob_SquarePants• Augmenting Human Intellect: https://web.stanford.edu/class/history34q/readings/Engelbart/Engelbart_AugmentIntellect.html• Alan Kay: https://en.wikipedia.org/wiki/Alan_Kay• Ted Nelson: https://en.wikipedia.org/wiki/Ted_Nelson• Steve Jobs on Why Computers Are Like a Bicycle for the Mind (1990): https://www.themarginalian.org/2011/12/21/steve-jobs-bicycle-for-the-mind-1990/• Xerox Alto: https://en.wikipedia.org/wiki/Xerox_Alto• React: https://react.dev/• Simon Last on LinkedIn: https://www.linkedin.com/in/simon-last-41404140/• Magna-Tiles: https://www.magnatiles.com/• Design on a deadline: How Notion pulled itself back from the brink of failure: https://www.figma.com/blog/design-on-a-deadline-how-notion-pulled-itself-back-from-the-brink-of-failure/• Bryan Johnson on X: https://x.com/bryan_johnson• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• Smalltalk: https://en.wikipedia.org/wiki/Smalltalk#:• Lisp: https://en.wikipedia.org/wiki/Lisp_(programming_language)• DeepSeek: https://www.deepseek.com/• Shana Fisher: https://www.crunchbase.com/person/shana-fisher• LAMY 2000 fountain pens: https://www.jetpens.com/LAMY-2000-Fountain-Pens/• Macintosh 128K: https://en.wikipedia.org/wiki/Macintosh_128K• Toshiba rice cooker: https://www.toshiba-lifestyle.com/us/cooking-appliances/rice-cooker• Transistor radio: https://en.wikipedia.org/wiki/Transistor_radio• Jira: https://www.atlassian.com/software/jira• Salesforce: https://www.salesforce.com/• HubSpot: https://www.hubspot.com/• Zendesk: https://www.zendesk.com/• Misattributed McLuhan quote: https://mcluhangalaxy.wordpress.com/2013/04/01/we-shape-our-tools-and-thereafter-our-tools-shape-us/• Phin Barnes on LinkedIn: https://www.linkedin.com/in/phineasbarnes/• Hacker News: https://news.ycombinator.com/• Pablo Picasso quote: https://www.goodreads.com/quotes/629531-good-artists-copy-great-artists-steal#:~• Connections with James Burke on Prime Video: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.484e32c5-60bd-4493-a800-e44fd0940312• The Enneagram Institute: https://www.enneagraminstitute.com/—Recommended book:• The Romance of the Three Kingdoms: https://www.amazon.com/Romance-Three-Kingdoms-Luo-Guanzhong/dp/024133277X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we've been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we're doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most critical factor for growing brands. With real-world insights from brands like Beyond Meat, 4th & Heart, and Chubby Snacks, this episode is packed with valuable advice on how to build a profitable and scalable CPG business. Plus, stay till the end for an impromptu Startup CPG band jingle you won't want to miss. Listen now!Thanks to our sponsor Amped Kitchens. To find out more about their commercial kitchen facilities in LA & Chicago, email leasing@ampedkitchens.com and mention Startup CPGTo connect with the Catapult Commercialization Services team for help scaling up, visit https://bit.ly/catapultcpgListen in as they share about:What is a Commercial KitchenWho should use a commercial kitchenWhat is a co-manWho should go straight to a co-manCost ComparisonsThe Financial Realities of Scaling a Food BrandKey Takeaways for FoundersEpisode Links:Amped Kitchens WebsiteMott Smith's LinkedInCatapult Commercialization Services WebsiteJamie's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We have a long episode for you guys today. We are going all the way back to Thanksgiving where we sit down with multiple family members and swap stories in this two part episode.Host: Baldy & MerdoGuest: Dawng & Shelly (Part 1) and Gerald & Jeff (Part 2)Subscribe to get updates when new episodes are posted every week. Follow us on Facebook to see photos and videos, and even more content.New episodes are posted every Sunday (sometimes Monday).Want to guest star on our show? Or do you have a story you want to share with us? Email us at finishyourfnstory@gmail.comIf you would like to remain anonymous, we just ask that you tell us what city and state you are emailing from and we will create a fake name for you. Otherwise, share your first name, where your emailing from, and when/where this story take places.Content Warning: Use of explicit language is used throughout the show.Disclaimer: All individuals are innocent until proven otherwise.For mature audiences only.Podcast theme music by Transistor.fm. Learn how to start a podcast here.

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider audience while supporting West African farmers and sustainable agriculture.Philip discusses the challenges of building a supply chain from West Africa to the U.S., how Yolélé secured Whole Foods as its first major retailer, and why food service is their next big focus. He also dives into the unexpected rise of Fonio beer, how Yolélé is expanding into new product categories, and offers valuable advice for emerging CPG founders navigating distribution and growth.If you're curious about innovative food businesses, sustainable supply chains, or simply want to try Fonio chips for yourself, this episode is a must-listen!Listen in as they share about:The Origins of YoléléFonio – An Ancient African GrainExpanding Product Line & Retail PresenceSupply Chain Challenges & SolutionsSurprising Uses of FonioBusiness Growth & StrategyAdvice for CPG EntrepreneursEpisode Links:Website: https://yolele.com/ LinkedIn: https://www.linkedin.com/in/philip-teverow-9215962/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas.The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer meetings (including Whole Foods!), and the ROI of attending a show like Fancy Foods.From cross-pollination of brand connections to tips on making the most of networking events, booth setups, and pitch opportunities, this episode is packed with actionable insights for emerging food and beverage brands.Thinking about showcasing your brand at the next Fancy Food Show or joining the Startup CPG community? Tune in now!Listen in as they share about:Fancy Food Winter Show Experience & HighlightsFactors that Helped Brands Succeed at the ShowDifferences Between Fancy Food Show and Other Trade ShowsLessons Learned for Future ShowsWhy Join the Startup CPG Section?Future OpportunitiesEpisode Links:Kiki on LinkedInPatricia on LinkedInBrendan on LinkedInIG: @meatlessfuture_jp @meatlessfuture_us @azabufoods Maxi on LinkedIn IG: https://www.instagram.com/haeppy.candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores.Karen dives into Azure's family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You'll also hear about the personal touches that set Azure apart, from collaborative relationships with vendors to creative solutions like backhauling and affordable promotional opportunities. Plus, Karen gives insights into the booming demand for bulk products, the benefits of carob as a chocolate alternative, and how Azure stays true to its roots while continuing to grow.If you're a brand looking to make a meaningful impact in the market—or just curious about how Azure operates with heart and integrity—this episode is a must-listen!Listen in as they share about:Azure Standard's Unique Business ModelAzure's Mission & ValuesBenefits for Emerging BrandsLogistics & Cost Savings for BrandsAzure's Customer Base & Shopping ExperienceTrade Show & Brand PartnershipsAzure-Owned Brands: Missy J's CarobHow Brands Can Join Azure StandardEpisode Links:Website: https://www.azurestandard.com/ LinkedIn: https://www.linkedin.com/in/karenthompsonslusher  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of Startup CPG, Grace Kennedy sits down with Akua Boakye Okunseinde, one of the co-founders of Karité, a skincare brand rooted in the power of shea butter. Akua shares the inspiring story of how she and her two sisters—each with distinct professional backgrounds—came together to build a brand that blends Ghanaian heritage with dermatologist-backed skincare.Akua shares the brand's evolution from a passion project to an established business, detailing key milestones such as securing retail partnerships, expanding to Amazon, and conducting clinical testing to validate product efficacy. She also provides insights into the challenges of scaling a beauty brand, the importance of omnichannel distribution, and the role of education in driving consumer engagement. Plus, Akua discusses Karité's commitment to ethical sourcing through women-led cooperatives in Ghana, reinforcing the brand's dedication to quality and impact.If you're an entrepreneur looking for insights on brand differentiation, breaking into retail, and building a mission-driven business, this episode is packed with valuable lessons. Listen now!Listen in as they share about:About KaritéRetail vs. Direct-to-Consumer (DTC) StrategyAmazon & E-Commerce ExpansionMarketing & Brand AwarenessClinical Testing & Product DifferentiationChallenges & Lessons LearnedProduct Expansion & Future PlansEpisode Links:Website: https://www.mykarite.com/ Instagram:  https://www.instagram.com/mykarite LinkedIn: https://www.linkedin.com/in/akua-boakye-okunseinde-345a7412/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode, I'm speaking with a friend, author, entrepreneur & prolific writer Nat Eliason.The timing of this conversation was interesting as we recorded it shortly before the US elections, after which the crypto markets shot back into the mainstream. You'll hear about the intense emotional rollercoaster he went through, losing millions of dollars in a very short period of time — how it felt to write about this — what he's learned about cultivating creative endurance with his writing, as well as his perspective on relaxation versus numbing and how our relationship with work pushes us towards coping mechanisms rather than genuine rest.Official Links

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making.Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand's success.If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstoriesListen in as they share about:AI for Marketing & Email CopywritingAI for Customer Insights & Database AnalysisAI for Sales Prospecting & Retail StrategyAI for Product Development & FormulationAI for Operations, Admin, and Legal TasksThe Future of AI in BusinessEpisode Links:Ben BaconWebsite: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics