Podcasts about Transistor

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it's like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you'll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin's new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don't miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Stephanie Berwick, founder of Pastazerts—the first brand to bring chocolate ravioli to market. Stephanie shares her unique journey from a two-decade career in fintech to launching a frozen dessert product that's carving out a completely new category in CPG.She discusses how early success in amateur cooking competitions sparked the idea, and walks through the practical steps she took to validate the concept, navigate production challenges, and transition from self-manufacturing to working with a co-manufacturer. Stephanie also opens up about the realities of bootstrapping a frozen brand, conducting a debt-based crowdfunding round, and the strategic rollout into retail and foodservice.This episode is packed with valuable insights on innovation, retail readiness, and managing operational complexity in the frozen space.Tune in now! Listen in as they share about:Overview of PastazertsEarly Steps & Product DevelopmentProduct Development and ScalingRetail & Distribution StrategyFrozen Category ChallengesFunding and Financial StrategyMarketing and Community BuildingAdvice for EntrepreneursEpisode Links:Website: https://pastazerts.com/ LinkedIn: https://www.linkedin.com/in/stephanie-berwick/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing from his own experience building Froth and Honey, Chris offers a candid look at how AI can reduce overhead, enhance creativity, and help brands launch smarter and faster — even with limited resources.If you're a CPG founder looking to better understand and apply AI in your business, this episode is a must-listen.Listen in as they share about:AI and Foundational ModelsHow to Use AI EffectivelyPractical Use of AI for CPG BrandsResearch & Strategy via AICustomizing AI ResponsesUsing AI as a Virtual AdvisorAI for Content Creation & DesignHow Chris Uses AI to Build His BrandPros & Cons of AIEpisode Links:Website: https://www.peakproductgroup.com/LinkedIn: https://www.linkedin.com/in/chrisszigeti/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cynthia Duran, founder of Xinca Foods, one of the first Salvadoran frozen food brands in the U.S. market. Cynthia shares her inspiring journey from a career in tech at companies like Microsoft and T-Mobile to launching Xinca Foods—a brand rooted in heritage and dedicated to making high-quality frozen pupusas accessible across the country.They dive into the realities of bootstrapping a CPG business, the importance of self-manufacturing to preserve authenticity, and the strategic decision to pause growth in order to focus on consumer awareness. Cynthia also opens up about the challenges of entering new markets, learning from on-the-ground demos, navigating distribution, and adapting packaging and pricing to meet regional demand.Whether you're a founder, food entrepreneur, or simply curious about the behind-the-scenes of scaling a culturally rich food brand, this episode offers a candid look at the grit, strategy, and community that power Xinca Foods.Listen in as they share about:Founding Story of Xinka FoodsBootstrapping and Self-ManufacturingDirect-to-Consumer to Retail TransitionRetail and Distribution StrategyPackaging and Marketing LessonsDay-to-Day OperationsCustomer Feedback and Eating CreativityStartup CPG Community and ResourcesEpisode Links:Website: https://xincafoods.com/LinkedIn: https://www.linkedin.com/in/cynthia-duran-693410b9/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Playlist: 1/ Odyssey « NYC Girl » (Gazeebo's Big Apple Mix) 2/ Sunner Soul « Spacy Jamms » 3/ Ken@Work « Good Time Sound System » 4/ Disco Boogie Classics « Dancing' » 5/ Verrush « Funkyboogie »  6/ Sven Hammond/Yuksek/Michelle David « Music Makes Me Move This Way » (Yuksek Remix) 7/ Phazed Groove « We Won't Stop » 8/ Luca Olivotto « Dusk 'Til Dawn » 9/ Carl Price, Paul Hawkins « Falling » 10/ Col Lawton « Havana Nights » 11/ Robosonic, Jess Bays, RAHH « Supposed To Do »  (Mike Dunn BlackBall Extended mixx) 12/ John Julius Knight, Fimiani « Find A Friend » (Fimiani Extended Remix) 13/ The Reflex « Weekend » 14/ David Morales, blondewearingblack « Make It Right » 15/ Bellaire «Sunshine Is Coming »

We're talking about Metaphor: ReFantazio on this month's Currently Playing with guest Shy Fox of the Fix Your Heart or Die Podcast. Fox has been exploring connections between the work of David Lynch and other media for the last few months on his podcast and while Metaphor doesn't really fit that mold, we're happy to chat about it here. Daniel is completely unfamiliar with the Persona/SMT format of this game so we get into the details of how these games work for complete newbies and discover that perhaps Metaphor: ReFantazio is a great place to start if you've always been curious but daunted by the Atlus formula. Later the pair discuss their thoughts on Transistor and Fox challenges Daniel to play Sword of Vermilion on the Sega Genesis.0:00:00 - Welcome to the Show, Shy Fox!0:09:40 - What Are You Playing? - Metaphor: ReFantazio0:42:38 - Backlog Recap - Transistor0:48:23 - Backlog Challenge - Sword of Vermilion0:52:02 - Wrap Up/PlugsCheck out Fix Your Heart or Die Podcast on Spotify, featuring Jonathan Off Road Rules: https://open.spotify.com/show/5stt5kNgqOKhlPs4jh7UoUCheck out Fix Your Heart or Die Podcast Patreon Page: https://www.patreon.com/c/FixYourHeartPod/postsFollow Fix Your Heart or Die on Bluesky: https://bsky.app/profile/fixyourheartpod.bsky.socialListen to the Fix Your Heart or Die Podcast Original Soundtrack by Daniel (we didn't mention it on the show but the soundtrack will add more songs as the podcast evolves, and it will eventually come to Spotify): https://thesanford.bandcamp.com/album/fix-your-heart-or-die-songs-from-the-podcastDonate to the Crips for Esims for Gaza bundle here: https://itch.io/b/2965/crips-for-esims-for-gaza-bundleFollow the podcast feed on Bluesky: https://bsky.app/profile/ttwav.bsky.socialFollow Daniel on Bluesky: https://bsky.app/profile/douibyorthst.bsky.social

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and why having the right legal advisors is crucial—especially as you scale. Whether you're raising your first check or dreaming of a major exit, this conversation will set you up with the legal fundamentals to do it smartly and safely.Ready to level up your founder knowledge? Listen now and get one step closer to building a company that lasts!Contact Giannuzzi Lewendon for a consultation at https://gllaw.us/Listen in as they share about:Choosing the Right Business EntityEquity Ownership and VestingFundraising MechanicsInvestor Rights and Founder ProtectionDilution and Secondary SalesLegal Expertise vs. AI ToolsEpisode Links:Website: https://gllaw.us/ LinkedIn: https://www.linkedin.com/in/adam-marsh-847a8571/ LinkedIn: https://www.linkedin.com/in/gabrielle-mcgonagle-803b2b21/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The internet is a balkanization of the populace: Everybody finds those they want to listen to. It is exceedingly difficult to teach somebody whose principal input in his life is through the internet. With a flesh-and-blood pastor, you at least can see his sins, his wife, and his children. Generally, with a pastor, you can't escape his bad smells, but on the internet, everything and everyone is perfect.The most difficult thing you do in ministry is to call your own congregation to repentance. It is easy to talk about the sins of people outside the church, but exceedingly costly to do so to those within the church. Your job is on the line. A godly church will love you for that. But there are a lot of bad congregations—those congregations that like their ears tickled. We should love our pastors when they make us angry with their helpfulness.Yet, if pastors will preach to their congregations, their congregations will lead the world. It is not until we are challenged to submit to Scripture ourselves that we will be salt and light in the world. If there is going to be a Biblical church, the most important thing to do is to keep its discipline vivified. But we'd much rather spend our time fighting people who are opposed to Christianity. NETTR protects the "constituents," and casts stones at the world.***Mentioned in the episode...From Melville's Moby Dick, chapter 8, "The Pulpit": "What could be more full of meaning?- for the pulpit is ever this earth's foremost part; all the rest comes in its rear; the pulpit leads the world. From thence it is the storm of God's quick wrath is first descried, and the bow must bear the earliest brunt. From thence it is the God of breezes fair or foul is first invoked for favorable winds. Yes, the world's a ship on its passage out, and not a voyage complete; and the pulpit is its prow."Fundamentalism and American Culture by George MarsdenC.S. Lewis, from The Last Battle: "By mixing a little truth with it, they had made their lie far stronger."Robert Owen: "All the world is queer, save thee and me, and even thou art a little queer."***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode, we discuss Adama's adventure on his way to Chattanooga, where he starts his adventure in Kansas City.Paige waited for two days for Adama to come back...at the airport. We're kidding, but she did some planespotting and even photographed the Los Angeles Galaxy.Finally, we discuss via "Paige's Polls" an essential topic on what we and the viewers think should happen to line jumpers.Follow us at @theexitrowpod on Instagram.- A Go-Around Media Group Production- Recorded on: 9 May 2025 in Omaha, Nebraska- Theme Song is "Midnight Hellfire" from Transistor.fm.

Logan talks about loneliness and how we can overcome it.Podcast links:To contact us send us an email to fromdublintocleveland@gmail.com or followthe Podcast on Facebook. To support us buy a shirt at:https://www.bonfire.com/store/from-dublin-to-cleveland/To buy Brendan's book use this link:https://www.amazon.com/GHOST-UNSAID-PART-ONE-PANOPTICON/dp/1948581647/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1645880560&sr=8-1To buy book 2 : https://www.amazon.com/GHOST-UNSAID-BOOK-RECKONING-Triumvirate/dp/B0CHGC7W73/ref=sr_1_1?crid=1F2ZZP1PPC70K&keywords=brendan+thomas+marrett+reckoning&qid=1695349473&sprefix=brendan+thomas+marre%2Caps%2C1009&sr=8-1Podcast theme music by Transistor.fmSounds and background music from Zapsplat.com

This weeks episode was explosive!! Someone was fired live on the air!! We discuss polyamory and ethical non monogamy, the Rodney Hinton Jr. trial, Mother's day for those without mothers and so much more! This is a legendary episode!! Transistor says this is our actual 300th FULL episode so please enjoy!! ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From his childhood obsession with pizza to launching a premium, protein-packed frozen pizza line made in Italy, Damiano shares his flavorful journey of turning tradition into innovation.He walks us through the lupini bean's history—from Roman legions to Mayan civilization—and how this under-the-radar superfood is redefining the frozen aisle. Damiano also talks about sourcing ingredients straight from Naples, the importance of clean Italian flour, and the art of crafting a delicious, healthy pizza that still tastes indulgent. You'll hear insights on launching at Fancy Foods, navigating international supply chains, and the role of community in early-stage growth.Tune in now!Listen in as they share about:Origin of Loopini PizzaWhat Makes Loopini UniqueStartup Growth & Product TestingChallenges & Supply Chain RealitiesRetail & Pricing StrategyDirect-to-Consumer (DTC) EffortsCommunity & Startup CPG SupportEpisode Links:Website: https://eatloopini.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!In this episode, Ashley shares the personal story that inspired the brand's creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling Jubilee's into retail spaces and onto Amazon.They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.What are you waiting for? Listen now!Listen in as they share about:Founding Story of Jubilee'sProduct Formulation & InnovationParenting & Health ConsciousnessConsumer Trends & Health CultureMarketing & DistributionClean Label & Ingredient AwarenessFounder AdviceEpisode Links:Website: https://drinkjubilees.com/LinkedIn: https://www.linkedin.com/in/ashleyverrill/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today's consumers.Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First Family—and how those experiences led to a deep commitment to reshaping our food systems. He dives into the hard truths about sugar, portion sizes, and policy limits, as well as the ambitious mission behind his new venture, PLEZi, to help shift eating habits for the next generation.Dana Kim, founder & CEO of product testing platform Highlight, brings the data. From packaging guilt to sweetener preferences, Dana shares real consumer insights from across the U.S.—what shoppers say they care about vs. what they actually buy, and why brands need to tailor their health and sustainability messages to fit different audiences (Erewhon isn't the whole world!).Together, they explore how brands can build better-for-you products and communicate them effectively—without falling into the greenwashing trap.

Entérate de lo que está cambiando el podcasting y el marketing digital:-“Creadores digitales” el empleo que más crece en internet.-Apple Podcasts y Spotify, las apps más usadas para escuchar pódcast en Transistor.-Pódcast virales sobre telepatía con hijos autistas alerta a la comunidad científica.-Wikipedia integrará IA sin reemplazar a sus voluntarios humanos.-Meta AI debuta como aplicación independiente en Android y iOS. -México supera los 78 millones de usuarios digitales activos. Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won't want to miss this one. Tune in now!Use code STARTUPCPG at checkout for 15% off any cracker product!Listen in as they share about:Unbothered Foods OverviewWhy Crackers?The Sourdough AdvantageScaling & Manufacturing JourneyRetail & Distribution StrategyFunding & BootstrappingSolo Founder LifeMentorship & Community SupportEpisode Links:Website: https://unbotheredfoods.com/ LinkedIn: https://www.linkedin.com/in/morganjmurdock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and simplify complex workflows.From AI-powered forecasting and document automation to personalized marketing and product costing, this episode breaks down the real-world tools that founders are actually using. Yaminah shares how she leverages tools like Perplexity AI and Contractor AI to manage agreements, expansion strategies, and even create AI assistants.Meanwhile, Veronica reveals how ChatGPT has become her go-to tool for recipe costing, unit economics, and preparing investor-ready projections—all as a solopreneur.Whether you're skeptical, curious, or already experimenting with AI, this episode will give you practical ideas and fresh inspiration to apply AI in your own business ops.Tune in now to learn how these founders are turning AI into their ultimate business partner. Listen in as they share about:Initial Skepticism Around AIAI as a Tool for Business EfficiencyAI as a Tool for Lean TeamsAI for Financial Modeling & ForecastingAI Building Internal Knowledge BasesLegal, Regulatory, and Forecasting UsesCustom Tools & SoftwareAI as a Creative PartnerEpisode Links:Website: https://yanybeauty.co/ LinkedIn: https://www.linkedin.com/in/iamyaminah/ Website: https://phenomenalfoodsco.com/ LinkedIn: https://www.linkedin.com/in/vblue/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses how Holy! Water was developed to meet multiple consumer needs with formulations that include ketones, functional mushrooms, and nootropics.They explore the evolution of the non-alcoholic and functional beverage categories, the challenges of product development, retail strategy, and navigating distribution. BJ also opens up about his approach to brand-building, investing in people, and what it takes to succeed in a highly competitive industry.Whether you're a CPG founder, investor, or industry enthusiast, this episode offers valuable insight into the grit, creativity, and strategy behind bringing a beverage brand to life. Listen now!

What can we learn from one of the most complex AI projects in any museum today?  What is the history of AI in museums? Can we add AI to our experiences without a complete renovation? How do you teach an AI about 775 different football teams? How can AI put visitors literally into a story? Is AI accurate enough for a museum? What about bias? Doesn't AI take away jobs? And how do you specify exactly what shade of college football orange you want to an AI — if you can only use words? Kimberly Beaudin (CEO, College Football Hall of Fame) and Geoff Thatcher (Founder & Chief Creative Officer, Creative Principals) discuss “A Museum Transformed with AI” with host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio). Along the way: Hypercinema, Salvador Dalí, and net promoter scores. Talking Points: 1. A College Football Museum Transformed with AI2. History of AI in Museums3. Adding, Not Redesigning4. Putting Visitors in the Story: Cheerleader, Coach, Player5. Accuracy, Inclusivity and Jobs6. What We Learned7. What Visitors Are SayingHow to Listen: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Listen on Spotify: https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Listen at Making the Museum, the Website: https://www.makingthemuseum.com/podcast Links to Every Podcast Service, via Transistor: https://makingthemuseum.transistor.fm/Guest Bios: Kimberly Beaudin is the Chief Executive Officer for the Chick-fil-A College Football Hall of Fame, one of Atlanta's top attractions, and college football's mecca. Beaudin joined the College Football Hall of Fame in June 2015 as the Vice President of Marketing and Communications. With over 20 years of experience in leading brand development and marketing strategy, she was later promoted to oversee the sales operations of the business in March 2016. In April 2020, Beaudin was appointed CEO of the Hall of Fame, making her the first female leader of the storied attraction. In her role as CEO, Beaudin focuses on strategic marketing initiatives, community and public relations, group sales and event sales as well as philanthropic development and partnership sales and activation. Geoff Thatcher is an experienced creative director who excels at leading projects from concept to reality. These projects are most often about creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events.Great experiences are distinguished by great story telling. Whether it's interviewing executives about the future of health care in America, walking the Fort Worth assembly line of the F-35 Lightning II or listening to a seventh-generation Hawaiian play ukulele in her living room, it all begins with finding the story and translating it into memorable experiences. Geoff's passion and experience in leadership development is ultimately about creating an environment where great work can get done together.About Making the Museum: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners | The Exhibition and Experience Design Studio. Learn more about the creative work of C&G Partners:https://www.cgpartnersllc.com/ Links for This Episode: Kimberly on LinkedIn:https://www.linkedin.com/in/kimberly-hartley-beaudin-a547933/ Kimberly by email:kbeaudin@cfbhall.com College Football Hall of Fame:https://www.cfbhall.com/Geoff on Linkedin:https://www.linkedin.com/in/geoffthatcher/ Geoff by email:gthatcher@creativeprincipals.com Creative Principals:https://www.creativeprincipals.com/Links for Making the Museum, the Podcast: Contact Making the Museum:https://www.makingthemuseum.com/contact Host Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:https://www.linkedin.com/in/jonathanalger Email Jonathan Alger:alger@cgpartnersllc.com C&G Partners | The Exhibition and Experience Design Studio:https://www.cgpartnersllc.com/ Making the Museum, the Newsletter: Like the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.) Join hundreds of your peers with a one-minute read, three times a week. Invest in your career with a diverse, regular feed of planning and design insights, practical tips, and tested strategies — including thought-provoking approaches to technology, experience design, audience, budgeting, content, and project management. Subscribe to the newsletter:https://www.makingthemuseum.com/

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven's Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.Matt's advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!Schedule a call with Grassroots, Startup CPG's demo partner:https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callAccess Startup CPG's exclusive data package with NIQ:https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Velocity in Retail for CPG BrandsPre-Launch StrategyDriving In-Store VelocityMerchandisingOut-of-Store StrategiesData & Velocity MetricsDistribution & StockoutsBootstrapping AdviceEpisode Links:LinkedIn: https://www.linkedin.com/in/matthew-merson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what's working and what's not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don't worry, we'll also have a laugh or two about how confusing all this can be, because who doesn't love a good irony sandwich? So, buckle up, and let's turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...

We are back!Podcast links:To contact us send us an email to fromdublintocleveland@gmail.com or followthe Podcast on Facebook. To support us buy a shirt at:https://www.bonfire.com/store/from-dublin-to-cleveland/To buy Brendan's book use this link:https://www.amazon.com/GHOST-UNSAID-PART-ONE-PANOPTICON/dp/1948581647/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1645880560&sr=8-1To buy book 2 : https://www.amazon.com/GHOST-UNSAID-BOOK-RECKONING-Triumvirate/dp/B0CHGC7W73/ref=sr_1_1?crid=1F2ZZP1PPC70K&keywords=brendan+thomas+marrett+reckoning&qid=1695349473&sprefix=brendan+thomas+marre%2Caps%2C1009&sr=8-1Podcast theme music by Transistor.fmSounds and background music from Zapsplat.com

In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand's unique origin story, the challenges of positioning a disruptive product in a traditional market, and how Plink! has scaled from concept to landing on shelves in over 1,100 CVS locations. He offers valuable insights into product development, retail strategy, category navigation, and the importance of refining your value proposition as you grow. Whether you're a founder, brand builder, or CPG enthusiast, this conversation offers actionable takeaways and an inspiring look at what it takes to succeed in the modern beverage space. Listen now!Listen in as they share about:The Origin of Plink! HydrationCo-Founder DynamicProduct PositioningCategory StrategyRetail & GrowthEnvironmental MissionE-commerce LearningsFlavor & Formulation DecisionsRetail & DTC GrowthAdvice for Other FoundersEpisode Links:Website: https://drinkplink.com/ LinkedIn: https://www.linkedin.com/in/maxwell-luthy-a8587137/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The boys are back! On this week's episode of HAO, Oz and Commish recap an epic day at Augusta on Sunday, then catch up about the current F1 season before looking ahead to the NBA playoffs! Twitter: @aokworldwidePodcast theme music by Transistor.fm. Learn how to start a podcast here.

Currently Playing returns with a first ever live in person recording! Daniel talks to his friend Marcy (musician, teacher, world traveler) about the game Black Myth: Wukong which is based on the Chinese novel Journey to the West. We take a deep dive into the origins of the company behind the game, Game Science, and their connection to the story and Chinese culture before discussing some of the finer details of the gameplay and the challenging Soulslike subgenre. Since Marcy was able to record in person he joined Daniel for playing Streets of Rage 4 which made the classic "couch co-op" game feel more alive, and then Marcy challenged Daniel to play Transistor. We end the show a little unconventionally as well by playing some of Marcy's unreleased music as background and then the also unreleased single Monsters.0:00:00 - Welcome to the Show, Marcy!0:07:44 - What Are You Playing? Black Myth: Wukong0:50:34 - Backlog Recap - Streets of Rage 40:58:15 - Backlog Challenge - Transistor1:14:06 - Wrap Up/Plugs1:17:03 - Monsters

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

Playlist. 1/ Alex Attias Jakub Groos « Sidewalk (feat Bobby Watson) » 2/ Millie Jackson « We Got To Hit It Off » (Opolopo Remix) 3/ T-Connection « Saturday Night » (Dr Packer Extended Remix) 4/ Kano « Can't Hold Back (Your Loving) » (Brian Tappert Rework) 5/ Evelyn Champagne King « Love Come Down »(Ezel & DJ Spen Reproduction) 6/ Jay Caruso « I Say A Little Prayer 4 U » (Jay's Prayer Mix) 7/ Risk Assessment « Son Of A Gun » 8/ HP Vince, KPD « The Preacher » 9/ Rob Hayes « Show Me Love » 10/ DJ Gregory, Africanism « Block Party » (Baron Extended Remix) 11/ Hotmood « Boogie Down » 12/ Ken At Work "A Latino In Paris" 13/ Butch, Life on Planets « Get High With You »

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it's one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.Lastly, Jaden offers the buyer's perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.Tune in now!Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreatorApply for the Startup CPG section at Fancy Food Show:https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform Listen in as they share about:Overview of the Fancy Food Show (Summer Edition)Opportunities for Brands at the ShowWhat to Expect from the ShowStartup CPG's Role and Events at the ShowBrand Perspective - SFA (Leana)Brand Perspective – Baris (Luca)Buyer Perspective – Earth Fare (Jaden)Tips for Brands Attending Fancy FoodEpisode Links:Website: https://www.specialtyfood.com/ LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/ Website: https://everybaris.com/ LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/ Website: https://www.instagram.com/earthfare/?hl=en LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Jürgen von Hagen leads a discussion on tariffs, trade, and global economics. NOTE: This episode is best listened to with THESE GRAPHS pulled up on your device.Also discussed: Trump's tariff strategy, the Russian threat, trusting God with our lives, trade deficits, manufacturing vs. service economy, savings-investment gap, Apple Computer, F-35 jets and their software, foreign debt, debt crisis, World Trade Organization, GATT, US responsibility for keeping peace. "Democracy is not good at financial discipline. Politicians like to spend money, and they don't think about how it will be financied." - von Hagen"Economic history tells us that taxing foreigners never works." - von HagenPLEASE NOTE: We will update information on the Warhorn Media podcast page (here) for the live Zoom meeting mentioned in the podcast. Stay tuned!***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the-scenes grind of product development, branding, pivoting from DTC to retail, and navigating funding without losing creative control. She dives into how they created bold, edgy branding to change perceptions around mushrooms, launched with eye-catching flavors like Rosemary + Salt and Twisted Thai Chili, and scaled the brand through demos, trade shows, and sheer hustle. Plus, she shares what it's like getting on shelves at places like Whole Foods, Urban Outfitters, and even airport stores, all while building a company rooted in a bigger mission to make all mushrooms—culinary and psychedelic—mainstream. Follow along for more founder stories and behind-the-scenes startup wisdom—tune in now!Listen in as they share about:Popadelics Founding StoryFlavor DevelopmentInitial Launch StrategyGo-to-Market StrategyFunding & Self-FinancingPitching & Investor ReadinessBiggest Challenges and Future GoalsEpisode Links:Website: https://popadelics.comLinkedIn: https://www.linkedin.com/company/popadelics/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Welcome to Dev Game Club, where this week we begin a new series of series on the independent games of the last couple of decades, starting with 2012's Fez. We set the game in its time, talk a bit about its precedents and the landscape of independent games in the middle of that console generation. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Sections played: Single-digit cubes Issues covered: our real plan or lack thereof, early games, the indie revolution, the influences back and forth, the pressure of the space we're in, a highly visible indie, games from that year, sequels vs the different stuff in the indies, democratization of the market, the console cycle, always online fiasco, getting on the Steam store, opening console store fronts to independents, limitations, the broadband market and bandwidth costs, the publicity on the store, low cost of goods, continuing power of retail, a two dimensional puzzle game in a three dimensional world, charm, great music and MIDI with an unsettling feel, rotating the world, rebooting the game, achieving the effect without perspective, the Trixel engine, having a hard time getting it, trusting the game, having a new lens on a game, taking the time to infuse the whole experience, team sizes, telling a different story with an existing language, having fewer people to get on board, independent publishers and producers, influences, glitch aesthetics, map language, climbing on the sides of things, stopping time while the world rotates, how the editor might work, games from the past, CONFIG.SYS (dang it, could not remember), skipping over generations. Games, people, and influences mentioned or discussed: Will Wright, Indie Game: The Movie, Polytron, Phil Fish, Dishonored, Halo 4, AW American Nightmare, X-COM, Firaxis, Mass Effect 3, Forza Horizon, Far Cry (series), Counterstrike: Go, Assassin's Creed 3, Borderlands 2, Diablo III, Dragon's Dogma, Journey, The Walking Dead, Telltale Games, FTL, Spelunky, Papo y Yo, Bastion, Super Hexagon, Terry Cavanaugh, Supergiant, Hades, Transistor, UFO 50, Derek Yu, That Game Company, Sky, Sony, PlayStation, Microsoft, Steam, XBLA, Braid, Super Meat Boy, Nintendo, Castlevania: Symphony of the Night, Zelda (series), Super Mario (series), Metroid (series), Outer Wilds, The Sixth Sense (obliquely), Renaud Bedard, Trapdoor, Penny Arcade, blitworks, Tetris, Axiom Verge, Tron, Out of this World, Captain Toad: Treasure Tracker, Super Mario 3D Land, Minecraft, Sam, Interstate '76, Kirk Hamilton, Aaron Evers, Mark Garcia. Next time: More Fez! Twitch: timlongojr Discord DevGameClub@gmail.com

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC's Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they've continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC's evolving wellness space. Whether it's walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don't miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn't ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

There's no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners' hidden psychology, so that we can better meet them where they're at with our marketing and our shows. What's more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.

Not All Tesla is Tesla. What Tesla means to people has shifted drastically. It's a shibboleth in our culture. From the darling of the green left to the “Swasticar,” you're now considered a villain if you drive a Tesla, particularly a Cybertruck. We don't understand Elon Musk until we get a grip on South Africa and her unapologetic males. South Africans have not been run through the American/European "plastic extruder" that removes manhood from them. We as a nation have lost manhood. South African males typically have this attitude: there is absolutely nothing that they can't do. It's an endearing trait. There are many things you can say about Elon, but he does demonstrate irrefragable masculinity. Intrinsic to that trait is a can-do positive confidence. There is an optimism about him that causes him in most things to come through.Purchasing a Tesla used to be a way of widening your phylacteries. It was a symbol of progressive ideology. Now it is a right-wing middle finger. Being a Tesla owner is a legitimate risk to your safety. It is increasingly possible that the left is going to lose their mind so badly that they are going to create a revolution. What is going to happen? Will the center hold? And then there is the woke right and their millenarian crusader vengeance fantasies.There is a fundamental truth about violence: it is like fire. Once you start it, you can't control it.***Mentioned in the show: the evolving simplicity of SpaceX's Raptor engine.This video covers his interview at Satellite 2020:https://www.youtube.com/watch?v=iD0bcsAXaic***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact of skyrocketing tariffs on emerging food and beverage brands.Jia shares the challenges of manufacturing in China and how a sudden 54% tariff hike forced her to rethink pricing, margins, and her relationship with her suppliers. Jake offers a different angle, explaining how Fila Manila's U.S.-based production could give it a competitive edge as imported brands face cost spikes. Meanwhile, Matt provides the manufacturer's perspective—explaining how tariffs are affecting ingredient costs, supply chain decisions, and even equipment investments.Whether you're a brand founder, manufacturer, or just curious about how global policy hits Main Street, this episode breaks it all down.Tune in now to hear how resilient brands are pivoting in real time—and learn how you can adapt your strategy to stay ahead.Listen in as they share about:Jia Liao (Hotpot Queen)- 54% Tariff Spike- Cost of Staying Premium- Supplier Negotiations and Strategic Shifts- Why Small Brands Get Hit Hardest- Jia's Personal Thoughts on TariffsJake Deleon (Fila Manila)- How U.S. Manufacturing Helped Fila Manila- Issues With Imported Ingredients and Packaging- The Double-Edged Sword of Tariffs- Turning Disruption Into StrategyMatt Whiteside (Circle Beverage)- How Tariffs Are Raising Manufacturing Costs- Why Pricing Can't Change Right Away- Focusing on Long-Term Brand Partnerships- Tariffs Make Equipment More Expensive- Why Strong Relationships Matter Right NowEpisode Links:Website: https://hotpotqueen.comLinkedIn: https://www.linkedin.com/in/weijia-liao/ Website: https://filamanila.com LinkedIn: https://www.linkedin.com/in/jacobcdeleon/ Website: https://www.circlebev.com LinkedIn: https://www.linkedin.com/in/matt-whiteside/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Franzi is someone whose work sits at the powerful intersection of nervous system health, emotional resilience, and embodied leadership. What I admire most about her is the way she weaves personal integrity, deep inquiry, and relational intelligence into every facet of her life — from parenting her three sons to working with founders navigating burnout and stuck emotions. We explore what it truly means to lead from a place of wholeness — and why she believes leadership should be a force for healing, not just productivity. Franzi shares how curiosity became her greatest ally through grief and trauma, and how movement became a portal into somatic healing. We also discuss the difference between performative boundaries and boundaries that foster deeper connection, how interoception builds relational capacity, and why numbness is often the most potent entry point into this work.Other topics we touch on include:

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial sweeteners. Maxi shares her journey from working in asset management to launching a CPG startup, tackling the challenges of bootstrapping, cold-calling manufacturers, and navigating the retail landscape. She also discusses how Häppy Candy is making waves in independent stores and national retail, leveraging social media, influencer marketing, and trade shows to expand its footprint.Tune in to hear how Maxi is reshaping the candy industry with a healthier, delicious alternative—all while managing a full-time job in New York City.Listen in as they share about:Overview of Happy CandyProduct Development and ManufacturingChallenges as a First-Time FounderBusiness Launch & Initial GrowthRetail & Expansion StrategyDTC (Direct-to-Consumer) & Social Media StrategyChallenges of Bootstrapping & Financial PlanningFuture GoalsEpisode Links:Website: https://haeppycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

#097 Rebroadcast Most of us know the feeling. But what are we actually experiencing when we experience allergies? How does being around plants and pollen make us all sniffly? Why does this beautiful season have such a dark side? Let's find out.   References from this episode https://www.ncbi.nlm.nih.gov/books/NBK538528/ https://www.chemistryworld.com/podcasts/histamine/3005799.article https://www.acs.org/content/acs/en/molecule-of-the-week/archive/h/histamine.html https://cen.acs.org/articles/93/i19/Periodic-Graphics-Allergies-Antihistamines.html   Find us on Instagram, Twitter, and Facebook @ChemForYourLife. Email us at chemforyourlife@gmail.com And check out our chill, simple little website at https://chemforyourlife.transistor.fm/ And seriously, we love using Transistor. Check it out to be sure your podcast makes a bang. Thanks to our monthly supporters Ciara Linville J0HNTR0Y Jeannette Napoleon Cullyn R Erica Bee Elizabeth P Sarah Moar Rachel Reina Letila Katrina Barnum-Huckins Suzanne Phillips Nelly Silva Venus Rebholz Lyn Stubblefield Jacob Taber Brian Kimball Emerson Woodhall Kristina Gotfredsen Timothy Parker Steven Boyles Chris Skupien Chelsea B Bri McAllister Avishai Barnoy Hunter Reardon ★ Support this podcast on Patreon ★ ★ Buy Podcast Merch and Apparel ★ Check out our website at chemforyourlife.com Watch our episodes on YouTube Find us on Instagram, Twitter, and Facebook @ChemForYourLife  

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you'll miss out on a constant stream of your ideal listeners who are passing the show over because they don't realize it's relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in identifying innovation that will perform well at retail. Plus, Tim reveals the latest industry trends, including the rise of protein-packed products, non-alcoholic beverages, and global flavors.Whether you're a new brand looking to break into distribution or an established one aiming to scale, this episode is packed with actionable advice to help you navigate the process effectively.Tune in now!Listen in as they share about:Working with KeHEKeHE's Role in Brand GrowthKeHE's Company Culture & InitiativesKeHE Trade Shows & Retailer TrendsHow & When Brands Should Approach KeHEDistribution Strategy & Scaling with KeHEMarketing & Promotion StrategiesMistakes Brands Should AvoidAdvice for Brands Entering KeHEEpisode Links:Website: https://www.kehe.com/ LinkedIn: https://www.linkedin.com/in/timdornfeld/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

What is the origin of the "devil's advocate"? What are the benefits of assigning someone to that role? It has been noted in Scottish Presbyterian polity that a unanimous decision has not been sufficiently debated. In other words, either the issue was trivial, the presbyters were apathetic, or no one stepped up to elevate the debate by serving as the devil's advocate. Tim and Andrew encourage listeners to learn how to think, not just what to think. We must guide our children to know how to argue respectfully, anticipate objections, understand their opponents' arguments, and recognize and resist groupthink. Tim draws on his experience as the moderator of a church session and discusses how these principles come into play during elder board meetings. Here's something worth remembering when you are tempted to dismiss Robert's Rules of Order: procedural rules for assembly arguments exist to protect the minority's voice and the majority's will.***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

What if the secret to better museums was … neuroscience? How can museums inspire human creativity? How much media should be in a gallery — or should there be any? How soon should you get feedback on your exhibition ideas? Can museums help us all “escape the algorithm”? What does knitting have to do with visitor satisfaction? In this episode, we'll learn some unexpected tricks of the trade from a renowned museum leader. Lynda Roscoe Hartigan (The Rose-Marie and Eijk van Otterloo Executive Director and CEO of the Peabody Essex Museum) discusses “Creating Effective Museum Experiences” with host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio). Along the way: standup comedy, Iris Apfel, and moon chairs.  Talking Points: 1. Embrace Human Creativity2. Design is Critical — Use Media Wisely3. Knit Experiences4. Escape the Algorithm5. Know Your Audience — Get Feedback Early6. Consider the NeuroscienceHow to Listen: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Listen on Spotify: https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Listen at Making the Museum, the Website: https://www.makingthemuseum.com/podcast Links to Every Podcast Service, via Transistor: https://makingthemuseum.transistor.fm/ Guest Bio: Lynda Roscoe Hartigan is The Rose-Marie and Eijk van Otterloo Executive Director and CEO of the Peabody Essex Museum. As a curator, scholar and museum executive, Lynda Roscoe Hartigan brings a wealth of knowledge and experience to PEM. During her time as Chief Curator at the Smithsonian American Art Museum, she led an internationally recognized acquisition initiative to build collections of works by Black, self-taught and modern and contemporary artists. In 2003, Lynda was appointed as PEM's first Chief Curator and in 2016 became Deputy Director. Overseeing the interpretation and installation of PEM's new wing, she was integral to developing and advancing the museum's innovative exhibition program, collection stewardship, fundraising, education, publishing, digital and global leadership initiatives. Most recently, she was Deputy Director for Collections and Research and Chief Innovation Officer at the Royal Ontario Museum, Canada's largest museum dedicated to art, culture and the sciences. Lynda has returned to PEM to become the museum's first woman director and to boldly lead the nation's oldest continually operating and ever-evolving museum forward.About Making the Museum: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners | The Exhibition and Experience Design Studio. Learn more about the creative work of C&G Partners:https://www.cgpartnersllc.com/ Links for This Episode: Lynda's Email:lynda_hartigan@pem.org Lynda on LinkedIn:https://www.linkedin.com/in/lynda-hartigan-762b475/ Lynda's Thesis:"Grandma Moses and the Implications of Memory,' in Grandma Moses in the 21st Century, Jane Kallir, ed., Art Services International, Alexandria, VA, 2001, pp. 64-79.https://www.amazon.com/Grandma-Moses-Century-Jane-Kallir/dp/0300089279Calder exhibition: https://www.pem.org/exhibitions/calder-and-abstraction-from-avant-garde-to-iconic Ansel Adams exhibition: https://www.pem.org/exhibitions/ansel-adams-at-the-waters-edge Escape the Algorithm, PEM's latest ad campaign:https://www.pem.org/blog/turning-heads-pems-chief-marketing-officer-gives-the-scoop-on-the-museums-new-brand-campaign Neuroscience initiative: https://www.pem.org/about-pem/pem-initiatives/neuroscience-initiative Art Pharmacy from Mass Cultural Council:https://www.artpharmacy.co/ FutureMuseum (PEM will be hosting museum leaders for this event on May 28 and 29, 2025):https://www.museumbooster.com/future-museum Links for Making the Museum, the Podcast: Contact Making the Museum:https://www.makingthemuseum.com/contact Host Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:https://www.linkedin.com/in/jonathanalger Email Jonathan Alger:alger@cgpartnersllc.com C&G Partners | The Exhibition and Experience Design Studio:https://www.cgpartnersllc.com/ Making the Museum, the Newsletter: Like the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.) Join hundreds of your peers with a one-minute read, three times a week. Invest in your career with a diverse, regular feed of planning and design insights, practical tips, and tested strategies — including thought-provoking approaches to technology, experience design, audience, budgeting, content, and project management. Subscribe to the newsletter:https://www.makingthemuseum.com/

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the different structures of celebrity deals—cash, equity, royalties, and affiliate marketing—and what brands are really paying for when they bring on a big name. Hillary shares insider insights on structuring contracts, negotiating exclusivity, managing risks (like "morals clauses"), and ensuring brands actually get value from these partnerships.They also discuss the difference between influencers and celebrities, the role of talent agents, common legal pitfalls brands face, and why not all endorsements translate into sales. Whether you're a startup considering a celebrity deal or just curious about how these partnerships work behind the scenes, this episode is packed with essential takeaways.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a second-generation entrepreneur in the eco-friendly paper industry, Zoe shares her journey of building a purpose-driven brand, from identifying market gaps to developing innovative packaging and navigating the complexities of scaling a CPG company.Zoe discusses the challenges of disrupting a legacy industry, the strategic decisions behind product design and consumer engagement, and the financial realities of transitioning from bootstrapping to securing funding. She also provides valuable insights into retail expansion, customer retention strategies, and the role of sustainability in consumer purchasing decisions.Whether you're a founder, investor, or industry professional, this conversation offers actionable takeaways on building a brand with impact.Listen now and explore how Bim Bam Boo is reshaping the paper industry. Plus, enjoy 20% off your first purchase at bimbamboopaper.com with code StartupCPG.Listen in as they share about:Origin Story & Inspiration Behind Bim Bam BooChallenges in the Tree-Free Paper IndustryMarket Strategy & BrandingProduct Innovation & DesignRetail vs. E-Commerce StrategyFunding & Financial StrategyFuture Plans (2025 & Beyond)Episode Links:Website: https://www.bimbamboopaper.com LinkedIn: https://www.linkedin.com/in/zoelillian/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Pastor Tim is joined by his wife (Mary Lee) and their three daughters (Heather, Michal, & Hannah). They discuss Catherine Ruth Pakaluk's recent book Hannah's Children: The Women Quietly Defying the Birth Dearth. The book serves as a launching point for discussing the joys and troubles of motherhood, childrearing, and the culturally rebellious decision to obey God's command to be fruitful and multiply. Here's a link to the family video mentioned in the podcast.***Out of Our Minds Podcast: Pastors Who Say What They Think. For the love of Christ and His Church.Out of Our Minds is a production of New Geneva Academy. Are you interested in preparing for ordained ministry with pastors? Have a desire to grow in your knowledge and fear of God? Apply at www.newgenevaacademy.com.Master of DivinityBachelor of DivinityCertificate in Bible & TheologyGroundwork: The Victory of Christ & The Great ConversationIntro and outro music is Psalm of the King, Psalm 21 by My Soul Among Lions.Out of Our Minds audio, artwork, episode descriptions, and notes are property of New Geneva Academy and Warhorn Media, published with permission by Transistor, Inc. ★ Support this podcast on Patreon ★

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry's biggest event of the year.They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? Hear firsthand insights on how emerging brands are making waves, the power of small booths over flashy displays, and how founders are navigating today's tough funding environment with creative business models.Lauryn and Leanne also share their real Expo West experiences, including major retailer meetings, unexpected media coverage, and the behind-the-scenes hustle that made the event unforgettable. If you've ever wondered what it takes to stand out at Expo West and make the most of your investment, this episode is packed with valuable insights.Tune in to hear how Startup CPG is shaping the future of emerging brands and why Expo West is still the ultimate stage for breakthrough innovation.Listen in as they share about: Expo West 2025 Experience & First ImpressionsStartup Booth Strategy & CostsTrends & Innovations at the ExpoBusiness Challenges & OpportunitiesBrands' Experiences & Learnings  - S'NOODS (Lauryn Bodden)- Whims (Leanne Viola)Key Takeaways for Future Exhibitors        Episode Links:LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Website: https://www.whimsdelights.comLinkedIn: https://www.linkedin.com/in/leannev/ Website: https://www.eatsnoods.com/ LinkedIn: https://www.linkedin.com/in/laurynbodden/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Susan Hartman, co-founder of Recoup Beverages, to discuss the journey of building a gut-healthy hydration brand. Susan shares how she met her co-founder, Siwat, and how his personal health journey inspired the creation of Recoup. She dives into the challenges and triumphs of transitioning from a fresh juice product to a shelf-stable beverage, navigating retail expansion, and securing national distribution with Sprouts.Susan also talks about the importance of branding, packaging decisions, and how to strategically market a beverage product in a competitive industry. She provides insights on raising capital, working with distributors, and leveraging trade shows like Expo West to gain visibility and connect with investors.Whether you're an emerging founder or a CPG enthusiast, this episode is packed with practical insights on brand positioning, retail growth, and consumer engagement.Tune in now to hear Susan's journey and learn how Recoup is redefining hydration!Listen in as they share about:Founding Story & Inspiration of Recoup BeverageBranding & Marketing StrategyRetail Growth & ExpansionExpo West & Pitch SlamsFunding & Investment StrategyFuture Plans (2025 & Beyond)Advice for Other EntrepreneursEpisode Links:Website: https://www.recoupwellness.com/ LinkedIn: https://www.linkedin.com/in/susan-buckwalter-hartman-704a19a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Ivan Zhao is the co-founder and CEO of Notion. Ivan shares the untold story of Notion, from nearly running out of database space during Covid to finding product-market fit after several “lost years,” and the hard-won lessons along the way.—What you'll learn:1. Why you sometimes need to “hide your vision” behind something people actually want—what Ivan calls “sugar-coating the broccoli”2. How Ivan and his co-founder persevered through multiple product resets and complete code rewrites3. Why Notion prioritized systems over headcount, keeping the team small and focused even at scale4. Why Ivan believes in craft and values as the foundation for product development, balancing technical excellence with aesthetic sensibility5. The surprising story of how Notion nearly collapsed during Covid when their single database almost ran out of space with only weeks to spare6. Community-led growth tactics7. Ivan's unique journey from a small town in China8. Much more—Brought to you by:• Eppo—Run reliable, impactful experiments• Airtable ProductCentral—Launch to new heights with a unified system for product development• Sinch—Build messaging, email, and calling into your product—Find the transcript at: https://www.lennysnewsletter.com/p/inside-notion-ivan-zhao—Where to find Ivan Zhao:• X: https://x.com/ivanhzhao• LinkedIn: https://www.linkedin.com/in/ivanhzhao/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Ivan Zhao(04:41) Ivan's early life and education(07:46) Discovering the vision for Notion(10:49) The lost years of Notion(13:56) Rebuilding and perseverance(17:14) Layoffs and company morale(18:53) Advice for startup founders(25:08) Product-market fit(29:56) Staying lean and efficient(34:27) Creating a unique office culture(37:20) Craft and values: the foundation of Notion's philosophy(38:44) Navigating tradeoffs in product and business building(41:24) Leadership and personal growth(49:11) Challenges and crises: lessons from Notion's journey(51:08) Building horizontal software: joys and pains(01:02:40) Philosophy of tools and human potential(01:06:17) Lightning round and final thoughts—Referenced:• Ürümqi: https://en.wikipedia.org/wiki/%C3%9Cr%C3%BCmqi• Notion: https://www.notion.com/• SpongeBob SquarePants: https://en.wikipedia.org/wiki/SpongeBob_SquarePants• Augmenting Human Intellect: https://web.stanford.edu/class/history34q/readings/Engelbart/Engelbart_AugmentIntellect.html• Alan Kay: https://en.wikipedia.org/wiki/Alan_Kay• Ted Nelson: https://en.wikipedia.org/wiki/Ted_Nelson• Steve Jobs on Why Computers Are Like a Bicycle for the Mind (1990): https://www.themarginalian.org/2011/12/21/steve-jobs-bicycle-for-the-mind-1990/• Xerox Alto: https://en.wikipedia.org/wiki/Xerox_Alto• React: https://react.dev/• Simon Last on LinkedIn: https://www.linkedin.com/in/simon-last-41404140/• Magna-Tiles: https://www.magnatiles.com/• Design on a deadline: How Notion pulled itself back from the brink of failure: https://www.figma.com/blog/design-on-a-deadline-how-notion-pulled-itself-back-from-the-brink-of-failure/• Bryan Johnson on X: https://x.com/bryan_johnson• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• Smalltalk: https://en.wikipedia.org/wiki/Smalltalk#:• Lisp: https://en.wikipedia.org/wiki/Lisp_(programming_language)• DeepSeek: https://www.deepseek.com/• Shana Fisher: https://www.crunchbase.com/person/shana-fisher• LAMY 2000 fountain pens: https://www.jetpens.com/LAMY-2000-Fountain-Pens/• Macintosh 128K: https://en.wikipedia.org/wiki/Macintosh_128K• Toshiba rice cooker: https://www.toshiba-lifestyle.com/us/cooking-appliances/rice-cooker• Transistor radio: https://en.wikipedia.org/wiki/Transistor_radio• Jira: https://www.atlassian.com/software/jira• Salesforce: https://www.salesforce.com/• HubSpot: https://www.hubspot.com/• Zendesk: https://www.zendesk.com/• Misattributed McLuhan quote: https://mcluhangalaxy.wordpress.com/2013/04/01/we-shape-our-tools-and-thereafter-our-tools-shape-us/• Phin Barnes on LinkedIn: https://www.linkedin.com/in/phineasbarnes/• Hacker News: https://news.ycombinator.com/• Pablo Picasso quote: https://www.goodreads.com/quotes/629531-good-artists-copy-great-artists-steal#:~• Connections with James Burke on Prime Video: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.484e32c5-60bd-4493-a800-e44fd0940312• The Enneagram Institute: https://www.enneagraminstitute.com/—Recommended book:• The Romance of the Three Kingdoms: https://www.amazon.com/Romance-Three-Kingdoms-Luo-Guanzhong/dp/024133277X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe