Advanstar Auto

Bruce Essig explains the technology built into each Odyssey Battery and how this technology gives the power and packaging needed for modern specialty vehicles. Go to http://www.odysseyfactory.com to learn more about Odyssey Batteries.

Henry Gaudens presents an overview of the HD Wheels lineup, covering every category in the aftermarket with aluminum alloy wheels: Tuner, Truck/SUV and Lifted Trucks. Go to http://www.hd-inc.com to learn more about HD Wheels.

Michael Jonas discusses the features and benefits of SSBCs many product lines of disc brake kits, including its new Force 10 aluminum calipers, boosters and master cylinders, and the all new Big Bite Cross Drilled Rotor program. Go to http://www.ssbrakes.com to learn more about SSBC and its products.

Neil De Koker, president and CEO of OESA, expects to see tremendous shifts in how and where cars are manufactured as emerging markets develop in Asia and other continents.

Rob Gross with Monro Muffler Brake says customers surveyed by his company are overwhelmingly afraid of one thing – getting ripped off at the service repair bays. His company, therefore, focuses on strong relationships with consumers and making them feel at ease in his shops.

George Witt, owner of George Witt Service, sees huge changes taking place in the automotive industry, especially as they pertain to technology, training and tooling. Those who harness the technology will separate themselves from the others, he adds.

Terry Legan, president of non-profit group Auto Mission, was on-hand at the 2008 Automotive Service Association's (ASA) annual convention to explain the group's mission. The non-profit helps reach out to at-risk teenage boys within the Texas prison and court system to help teach them auto-related skills and better their lives. One particular young man is now an engineering student at college and working at AutoZone, says Legan, who adds more than 300 cars have been donated since the group's inception, some which have been passed on to people of need.

Larry Sills with Standard Motor Products has seen warranty returns increase as a result of vehicle complexity. He estimates more than 50 percent of those returns are the result of installer error. How does the industry deal with that? Most of the time the suppliers eat the cost.

Bob Fernicola, Business Manager of Plasma Cutting Equipment for ESAB, explains that most shops will need a 30-40 amp plasma cutter for most of their needs. A machine this size offers convenience and can easily handle the 1/4-inch thick steel shops typically see.

David Carracci, GAAS chairman, discusses the need to educate consumers about preventive maintenance. Regularly scheduled tune ups, oil changes, etc. will help offset the concern over rising fuel prices - which he says are not as high as they seem in relative comparison to the economy.

Ron Pyle, president, Automotive Service Association, sees a need for improving communication to consumers and helping them understand the value of independent repair shops and why there are often better solutions than to take it back to the dealer. At the moment some of the messages are leading to confusion for the general public, says Pyle. Aftermarket manufacturers need to do a better job of communicating their value to consumers.

Joe Catalano, COO Autobacs Strauss, in the automotive environment, talks about the need for passage of Right to Repair legislation in order to keep vehicle information flowing to the independent repair bays. He expects a tough economic year ahead, and says solutions that help people save money and gas are vital for survival.

Advertising and marketing budgets typically are impacted at the middle of the year, but Tom Marx, president and CEO of the Marx Group, says he has seen the opposite. Marx, when interviewed at this year's Global Automotive Aftermarket Symposium (GAAS) in Chicago, says he has been able to convince his clients that spending money on marketing during a down economy can increase market share. He especially sees growth in digital and online communications. Digital communications is much less expensive and more "targetable," he adds.

Tony Cristello, Senior V.P., BB&T Capital Markets, says rising gas prices may be a constant, not a trend. Business owners need to embrace this reality and make adjustments such as tighter controls on building and vehicle heating and cooling and better monitoring of idling trucks, etc., to offset the costs.

Bill Strauss, senior economist/economic advisor of the Federal Reserve Bank of Chicago, says we are skirting a recession during times of a sluggish economy in the US. Areas such as the manufacturing sector and energy related businesses are thriving, while consumer sectors are very weak.

Denny Welvaert, president, N.A. Aftermarket Division, Mark IV Automotive, says suppliers and distributors must help techs understand the difference between quality and sub-standard parts.

Fotios Katsardis, CEO, Temot International, says the global economy is the focus for Temot as the company explores opportunities worldwide. Katsardis is particularly interested in identifying synergistic relationships to improve overall efficiencies.

According to Steve Ganster, senior VP of Technomic Asia, the most recent development in China's aftermarket is growth, as the car parc is increasing.

Don James, marketing director for Continental, says companies must find a way to build sustainable environmental solutions going forward, and not just label products as "green" to appease the marketplace. A true commitment to environmental initiatives is key for the auto industry going forward.

Jack Creamer, president of Distribution Marketing Services, says the industry's communication system is strong and continues to grow because of technical support systems.

Garth Cole, director of Global Product Marketing, Johnson Controls, says the company has adapted to electronic communications, fully embracing and utilizing all forms of e-communications to share information and data with employees all around the globe. This eliminates a lot of trips, Cole adds, and allows employees to be more collaborative and efficient.