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Join Lisa Mason Ziegler on the Field & Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

Lisa Mason Ziegler


    • Oct 4, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 36m AVG DURATION
    • 191 EPISODES


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    Latest episodes from Field & Garden

    #185: Surprising Crops - Annuals

    Play Episode Listen Later Oct 4, 2022 27:29


    Growing primarily annuals is an option for flower farming! After working my way through figuring this out over years, I learned that for my business model, it was the best fit. I am a small-space farmer that cannot have a hoop or greenhouse, so growing annuals produced the most with the least amount of investment and risk. Mentions: Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #184: Meet Andi Thatcher of Rimrock Flower Farm

    Play Episode Listen Later Oct 1, 2022 33:56


    Join me as I speak with Andi Thatcher of Rimrock Flower Farm in Montana! Andi is an alum of our online courses and has gone on to do some amazing things! Her ambition and attention to being a professional pushed her to the head of her game, even before she started! Her ‘fake it till you make it' attitude has served her well! Mentions: Rimrock Flower Farm: Website, Facebook, Instagram Montana Cut Flower Association: Instagram, Website Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #183: Seed Talk: How Seeds Changed My Life – Lisa Mason Ziegler Edition

    Play Episode Listen Later Sep 29, 2022 56:42


    Have you ever considered how amazing it is that something as tiny as a seed can alter the course of someone's life and take them in directions they never thought possible? Join Layne Angelo as she interviews Lisa Mason Ziegler about the various ways seeds changed her life. They discuss Lisa's first seed starting experience, her entrance into flower farming, how annual crops shaped her business, and priceless advice from her 25 years with seeds. Don't miss out on the rapid-fire “Lightning Round”, or the “Hypothetical Situations” round, where Layne gets Lisa's reactions to a variety of fun scenarios (genies and aliens included). Listen to the podcast, and enjoy an entertaining and informative look into Lisa's life with seeds! The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Flower Farming School Online: The Basics, Annual Crops, Marketing & More! "Seed Talk" YouTube Playlist "Seed Talk" Topic Suggestion Form TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #182: More Flower Farming Mythbusters

    Play Episode Listen Later Sep 27, 2022 31:31


    Don't allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn't have any of those during the first decade of my flower farm. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. TGW Live Shopping iPhone App (iOS App Store) TGW Live Shopping Android App (Google Play) Join the waitlist for October enrollment! Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #181: Cool Flowers Talk: Lisa on The joegardener® Show Podcast

    Play Episode Listen Later Sep 24, 2022 59:58


    Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as: How to determine which Cool Flowers you can grow in your region When and how to start your Cool Flowers from seed The special care requirements of flowers planted in the fall and in very early spring What you should do to prepare in the fall even if you don't plant until very early spring Mentions: The Flower Farmer by Lynn Byczynski The New Organic Grower by Eloit Coleman Get Cool Flowers - the Kindle Version Bio360 Biodegradable Mulch Film Row Cover Hoop Kit Cool-Season Hardy Annual Seeds Full The joegardener® Show Episode #274 Podcast & Blog Post Available Here Request Lisa's Free Resource: Cool Flowers Planting Guide Joe's New Book: The Vegetable Gardening Book Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening Watch Growing a Greener World and connect with Joe: Website, Instagram, Facebook, YouTube, Twitter The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #180: Do You Know joegardener®?

    Play Episode Listen Later Sep 22, 2022 27:21


    In this Clubhouse chat Lisa talks about her new cedar raised beds and how she learned to make them from Joe Lamp'l, host of Growing a Greener World on PBS and The joegardener® Show podcast. Lisa shares the story of how she came to know Joe and introduces the exciting news of their new partnership for his new online course coming in 2023. Mentions: Joe's TV Show: Growing a Greener World The joegardener® Show podcast Affiliate Link: Join the waitlist for Joe Lamp'l's Online Course: Organic Vegetable Gardening Field & Garden #123: Replay of Lisa on The joe gardener Show podcast Ellen Frost's On-Demand Online Workshop: Preparing to Sell to Florists *TGW PHONE APP* Get our Live Shopping Show App Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're temporarily on hiatus from recording there, but you can listen to our prior chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #179: Lisa and Joe Lamp'l Talk Gardening, Books, and Business

    Play Episode Listen Later Sep 20, 2022 43:34


    Join me as I interview a very special guest and friend, Joe Lamp'l! It was such a pleasure for us to have the opportunity to talk again after doing a couple of episodes of The joe gardener® Show podcast together over the past year. In case you're meeting him for the first time, Joe Lamp'l is the joe behind: joegardener® the host of the Emmy award-winning TV show, Growing a Greener World The joe gardener® Show podcast Author of the NEW book, The Vegetable Gardening Book PLUS Joe's NEW online course Organic Vegetable Gardening coming out in 2023 And Joe is generally an awesome gardener and teacher! In this episode we talk about Joe's farm, his current projects, his future projects, AND Joe settles a long-running battle between veggie gardeners and flower gardeners - listen in for all the details! Mentions: Request Joe's Free PDF: Fall Garden Edibles Checklist Joe's New Book: The Vegetable Gardening Book Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening The joe gardener® Show podcast episodes featuring Lisa: #231: Vegetables Love Flowers #274: Growing Cool-Season Annuals for Earlier Color & Hardier Plants Watch Growing a Greener World and learn more about Joe Lamp'l: Website, Instagram, Facebook, YouTube, Twitter Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #178: Year One Flower Farming with Torrie of Youngs Mill Flower Farm

    Play Episode Listen Later Sep 17, 2022 34:41


    Meet Torrie Anderson of The Flower Farm at Youngs Mill in Newport News, Virginia. Having recently graduated from Lisa's online flower farming course, this year Torrie and her husband took the leap into urban flower farming after being vegetable gardeners for many years. In this interview Lisa and Torrie commiserate about the life of a brand new flower farmer, sharing the excitement, realities, challenges, fails, surprises, and how remembering your "why" can keep you going through that first year. Mentions Connect with Torrie on: Instagram, Facebook, YouTube, Website More about: Nicole of Flower Hill Farm Join the waitlist for October enrollment! Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #177: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 2

    Play Episode Listen Later Sep 15, 2022 47:32


    You know which Cool Flowers seeds to sow directly into the garden and when, but what steps should you take to ensure a thick, healthy stand of direct-seeded plants come springtime? Join Lisa Mason Ziegler and Layne Angelo as they share practical tips and tricks for successful outdoor sowing. They discuss proper bed preparation, watering, weed prevention, thinning, sowing poppies and bells of Ireland, and more. Listen to the podcast, grab your hoe, and prepare for direct seeding success! The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Stand-up Garden Hoe Cool-Season Seed Category Seed Starting Equipment "Seed Talk" YouTube Playlist Book: Cool Flowers The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form YouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #176: Embracing Seasonality

    Play Episode Listen Later Sep 13, 2022 36:35


    I was forced to learn about seasonal growing. After growing outdoors in a garden with no hoop or greenhouses I learned that embracing the seasons is the best, most cost-effectively, and highest quality way to grow. Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription. Field & Garden Episode #98: Growing Snapdragons with Dave Dowling Join the waitlist for October enrollment: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #175: The Family Behind The Gardener's Workshop

    Play Episode Listen Later Sep 10, 2022 28:30


    In this episode we visit with owner Lisa Mason Ziegler and two of her longest-standing employees, who also happen to be her dear family members. From the very beginning when Lisa started an urban cut-flower farm with her husband Steve's support, to the thriving business it is today, Lisa and her family continue to support each other while offering the supplies and educational resources that are fueling a new generation of flower farmers. Listen to some funny stories and learn more about the family behind The Gardener's Workshop. Book: The Flower Farmer by Lynn Byczynski Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #174: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 1

    Play Episode Listen Later Sep 8, 2022 33:31


    Interested in growing larkspur, bachelor buttons, or bells of Ireland? Did you know that some of spring's most coveted flowers – including these beauties – actually prefer to be sown directly outdoors rather than started indoors as transplants? Join Lisa Mason Ziegler and Layne Angelo as they cover some of the most frequently asked questions about sowing seeds directly in the garden. They discuss some of the advantages and challenges when direct seeding, tips and tricks for sowing this group of plants in fall and very early spring, succession-planting bupleurum, and more. Listen to the podcast and prepare to sow some of your Cool Flowers seeds directly into the garden! The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Cool-Season Seed Category Seed Starting Equipment Book: Cool Flowers The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form YouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #173: Cool Flowers: The Other Side of the Story

    Play Episode Listen Later Sep 6, 2022 34:49


    Do you only know half of the Cool Flowers concept? Lisa shares that while fall planting is a great option, it's not for everyone. Learn about the often missed cool season hardy annual planting opportunity for those with deep cold and heavy snow winters: very early spring plantings. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Free Resource: The Cool-Season Flower Chronicles Lisa's Book: Vegetables Love Flowers Join the waitlist for October enrollment: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #172: Bug Talk: Native Bees with Dr. Barb Abraham

    Play Episode Listen Later Sep 3, 2022 33:38


    For this edition of "Bug Talk" Lisa and Rhonda are joined by special guest Dr. Barb Abraham, an ecology professor, bee researcher and Chair of the Bee City USA - Hampton steering committee. Today they're talking about native bees. Did you know that you can have an average of 100 different bee species in your yard? And that native bees typically are not aggressive and do not sting? You may have seen some that look like gnats, flies or wasps and not even realized they were actually bees! Learn how you can support your native bee populations by avoiding pesticides, offering a consistent water source, a providing nesting habitat. Recommended Bee Books: All of these are profusely illustrated with stunning photographs... Holm, Heather. 2017. Bees. An identification and native plant forage guide. Pollination Press, LLC. Minnesota. Holm, Heather. 2014. Pollinators of native plants. Pollination Press, LLC. Minnesota Embry, Paige. 2018. Our native bees. Timber Press. Portland, OR. Frey, Kate and Gretchen LeBuhn. 2016. The bee-friendly garden. Ten Speed Press. Berkeley. Wilson, JS and OM Carrill. 2016. The bees in your backyard. Princeton University Press. Princeton and Oxford. Xerces Society. 2016.100 plants to feed the bees. Storey Publishing. North Adams, MA. Xerces Society.2011. Attracting native pollinators. Storey Publishing. North Adams, MA. This one is heavy reading for the avid apiphile, few colored illustrations... Danforth, BN, Minckley, RL, and JL Neff. The solitary bees. Biology, evolution, conservation. Princeton University Press. Princeton and Oxford. Other Links & Mentions Bee City USA - Hampton, VA: Website Facebook The Xerces Society for Invertebrate Conservation Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #171: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 2

    Play Episode Listen Later Sep 1, 2022 45:54


    Your Cool Flowers seeds have sprouted – now what? Join Lisa Mason Ziegler and Layne Angelo as they discuss some of the most frequently asked questions about caring for your Cool Flowers seedlings. They discuss grow lights, ideal air temperatures, transplant size, and more. Listen to the podcast and learn how to give your Cool Flowers seedlings the conditions they need to thrive! The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Seed Starting Equipment Cool-Season Seed Category Book: Cool Flowers The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form YouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #170: Flower Farming Success Didn't Happen Overnight

    Play Episode Listen Later Aug 30, 2022 33:37


    Warning: lots of flowers, plants, seeds, and dollar bills were lost, injured, and killed in the process of getting here. In fact, success doesn't happen overnight for any business really. There. True story. Hope this helps, Lisa Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Join the wait list for Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! On-Demand Course: The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss Biodegradable film for garden beds Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #169: The Flower Farming Life with Steve & Gretel Adams

    Play Episode Listen Later Aug 27, 2022 48:43


    Today Steve & Gretel Adams (of Sunny Meadows Flower Farm) talk with Lisa about this farming lifestyle they have chosen. They share what they enjoy most about it, what it currently looks like for them, as well as a look back at how far they've come. Download the FREE PDF featuring the Sunny Meadows list of favorite summer field-grown annuals, the bread and butter of bouquet season! Link below. Mentions: Learn more about and connect with Steve & Gretel Adams and their business, Sunny Meadows Flower Farm. Get Gretel's free guide: Favorite Summer Field-Grown Annuals Join the Wait List - annual enrollment opens 11/19! Flower Farming School Online: Growing Cut-Flowers in Hoops and Greenhouses Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #168: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 1

    Play Episode Listen Later Aug 25, 2022 49:50


    Ready to start your Cool Flowers seeds but still have some lingering questions? Join Lisa and Layne as they discuss some of the most frequently asked questions about starting cool-season hardy annuals indoors from seed. They discuss heat mats, light requirements, germination troubleshooting, and more. Listen to the podcast and help set yourself up for Cool Flowers seed starting success! The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Cool-Season Seed Category Blog: Store Seeds Longer Seed Starting Equipment Category Blocking Mix Recipe Book: Cool Flowers The Cool-Season Flower Chronicles On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion FormYouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #167: How Fall Brings New Beginnings and Opportunities

    Play Episode Listen Later Aug 23, 2022 32:02


    Fall is not only for fresh starts in the garden or on the farm, it can also be a great time to rethink your business. Take some time to throw out mistakes and consider the future of your business. Our businesses are constantly evolving; embrace the opportunity for a new beginning that fall brings! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! Other Annual Course Offerings Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #166: Vacation Time? How to Manage Your Flower Garden or Farm

    Play Episode Listen Later Aug 20, 2022 24:38


    In this recent Clubhouse chat Lisa talks about what to do when you have to leave your flower garden or farm during the growing season. Whether you have a scheduled or an unexpected trip coming up, there are a few things you can do before you go that will make your return so much easier. Listen in for some great tips! Mentions: *NEW* On-Demand Online Courses: Preparing to Sell to Florists, Collectives 101 *NEW* Get our Live Shopping Show App joe gardener® Podcast Jessica Walliser's Books: Good Bug Bad Bug, Attracting Beneficial Bugs to Your Garden Row Cover & Hoops Kit Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #165: Flower Farming for Dummies

    Play Episode Listen Later Aug 16, 2022 34:18


    I was recently introduced to the book series via a business mentor friend: "fill in the blank for Dummies". My full-circle journey of why these books have been a long-haul success nailed me on applying to flower farming. Here I share my six basic foundation steps that can lead to success when we stay between the lines. I hope this inspires and encourages you! ~Lisa Z. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #164: Seed Talk! Cool Flowers FAQs

    Play Episode Listen Later Aug 13, 2022 46:18


    We are so excited to introduce a new series to the podcast called “Seed Talk”. Meet Layne Angelo, Seed Manager here at The Gardener's Workshop. Layne is an avid gardener, seed starter, and engineer who loves learning and applying her technical knowledge to all areas of life, including gardening and growing flowers. As Seed Manager, Layne has a firsthand look at the questions and topics commonly brought up by our customers and students. In this first episode of “Seed Talk”, Lisa and Layne discuss the most frequently asked questions about cool-season hardy annuals, a.k.a. Cool Flowers. Are you ready to learn more about Cool Flowers? Listen to the podcast and get ready for fall planting! The video version of Lisa and Layne's conversation featuring a slideshow of the questions covered will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions! Mentions: Book: Cool Flowers The Cool-Season Flower Chronicles Cool-Season Seed Category On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farming “Seed Talk” Topic Suggestion Form YouTube Channel TGW iPhone App (iOS App Store) TGW Android App (Google Play) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #163: Building A Flower Farming Business Without Hoop or Greenhouses

    Play Episode Listen Later Aug 9, 2022 29:43


    This podcast may be for you, you know who you are. You don't think you are a real farmer because of the growing conditions and resources you find yourself in currently: small growing space, or can't have or afford structures, or, or, or.... You can start and sustain a cut-flower growing operation without hoop or greenhouses and on small spaces. We just develop our skills as growers in a different way. I am the living proof if you need it. I hope this inspires and encourages you! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Mary Anne of One HubCap Farm Develop Your Craft: Flower Farming School Online with Lisa Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #162: If I Had Known This When I Started...

    Play Episode Listen Later Aug 2, 2022 27:24


    Sharing my look back at if only I had known this when I started my flower-growing operation. I could have saved lots of time, money, opportunities, and tears if I had had this advice! Mentions: Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! with Lisa Mason Ziegler TGW On-Demand Online Workshops We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Jasmine Star Blog Irrigation Suppliers: Dripworks Berry Hill Must-Have Supplies: Fertilizer Support Netting Clippers Conditioning Supplies Free Resources from The Gardener's Workshop Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #161: How My Garden Grows

    Play Episode Listen Later Jul 26, 2022 35:53


    I learn so much talking to other gardeners and farmers. After my restaurant-owning cousins set up the TGW company picnic here on the farm, we discussed planting flowers. Joy's questions reminded me of the struggle that some folks have figuring out what to plant and when. Between trees, shrubs, perennials and annuals, it can be overwhelming because there is so much to learn. I hope my tips help! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Get the TGW phone App: In the iOS App Store(Apple) In Google Play(Android) Q-Daddy's Pitmaster Seed: Love-In-A-Puff Lisa's Books: Vegetables Love Flowers & Cool Flowers Sign up to receive our weekly Farm News! Check out our YouTube channel for excellent tutorials, live shows and more! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #160: Cool-Season Flower Checklist

    Play Episode Listen Later Jul 19, 2022 34:28


    Many of us naturally think that cool season gardening is more challenging than warm season gardening. I have found this not to be true. Join me as I run through my thought process to help make my Cool Flowers garden successful! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. The Cool-Season Flower Chronicles Cool-Season Seed Category Row Cover Hoop Kit Book: Cool Flowers On-Demand Workshop: Cool Flowers, Beyond the Book for Flower Farmers Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #159: The Evolution of Farm Sales at TGW

    Play Episode Listen Later Jul 12, 2022 33:09


    I hope this encourages those facing flat sales. We all walk that path from time to time— but during July and August it is especially discouraging. Take heart flower friends—you can overcome this issue when you recognize it and make changes. We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Book: The Flower Farmer by Lynn Byczynski On-Demand Workshop: The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #158: Flower Farming Employees

    Play Episode Listen Later Jul 5, 2022 39:48


    In my experience, most employee issues can be avoided. An employer's insufficient training, follow up, support, and lack of expectations can set employees up to fail. Going through some steps and thought processes before jumping into hiring can help avoid many of the problems associated with employing others in your business. Having a process for hiring and creating a culture leads to the best crew ever! Links & Mentions On-Demand Workshop: Preparing to Sell to Florists with Ellen Frost On-Demand Workshop: Collectives 101 with Amelia Ihlo *NEW* Live Shopping Show App: In the iOS App Store In Google Play Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #157: Captivating Cosmos!

    Play Episode Listen Later Jul 2, 2022 27:21


    In this recent Clubhouse chat Lisa talks about the wonderful world of Cosmos! She covers common questions about how to grow them, details about the varieties she's currently growing, and the very important topics of harvesting and post-harvest handling. Cosmos are a late-season tender annual and they come in lots of fun colors! We hope you enjoy this chat and consider giving cosmos a spot in your garden or cut-flower field. Links & Mentions *NEW* Live Shopping Show App: In the iOS App Store In Google Play Cosmos Seeds in the TGW Online Store Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW's Facebook Group: The Flower Farmer Show Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #156: Preparing to Sell to Florists with Ellen Frost

    Play Episode Listen Later Jun 30, 2022 28:22


    In this recent Clubhouse chat Lisa talks with special guest Ellen Frost about her brand new on-demand workshop called Preparing to Sell to Florists. Ellen's workshop shares her best tips distilled from fifteen years of experience purchasing locally-grown flowers for her design studio work. Ellen also shares some current state-of-the-industry news and answers audience questions. Links & Mentions Podcast: #151: Florist Sales: The Untapped Market *Available NOW* Ellen's on-demand workshop: Preparing to Sell to Florists Join the waitlist for Ellen's annual online course: Growing your Business with Local Flower Sourcing Connect with Ellen Frost of Local Color Flowers: Website Facebook Instagram Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #155: Lisa's Top Podcast: The Untold Gifts of a Cutting Garden

    Play Episode Listen Later Jun 28, 2022 36:30


    This is Lisa's most played and downloaded podcast episode so far, and with good reason. Lisa shares a sweet story of how she first got started growing flowers, and the joy it brought to her as well as her friends and family. In her own words: "It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden... Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others." Flower friends, this one is definitely worth another listen! Links & Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #154: Bug Talk with Author Jessica Walliser

    Play Episode Listen Later Jun 25, 2022 43:01


    This is a very special edition of Bug Talk! For this episode, Lisa and Rhonda are joined by author and fellow “bug-hugger” Jessica Walliser. They talk about beneficial insects as well as the food chain and ecosystem that exists in your garden, both large and small scale. Did you know that less than 1% of all insects in the world are actually considered “pests” to humans and our crops? Lisa, Rhonda and Jessica encourage you to be an observer in your growing space, appreciate the value that these creatures bring to your world, and strive to manage your space in a way that provides habitat for them. Jessica's books provide the roadmap for learning to identify insects and learning what to grow to bring them into your garden. Links & Mentions Sign up to receive our weekly Farm News! Book: Good Bug, Bad Bug Book: Attracting Beneficial Bugs to Your Garden More at: Savvygardening.com The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #153: All About Basil!

    Play Episode Listen Later Jun 23, 2022 27:34


    Are you growing basil to use in your cut flower bouquets? If not, you should be! In this recent Clubhouse chat Lisa talks about how she got started growing basil, why and how to grow it, her favorite variety, and the very important topics of harvesting and post-harvest handling. Links & Mentions Book: The Flower Farmer by Lynn Byczynski TGW Blog: Basil for the Big Win Lisa's All-Time Favorite: Mrs Burns Lemon Basil Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW's Facebook Groups: The Flower Farmer Show Florist-Farmer Connection Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #152: Dream Big, But Don't Get Lost in the Weeds

    Play Episode Listen Later Jun 21, 2022 29:28


    Dreaming big can lead to tackling those big dreams, but also getting lost in the weeds along the way. No one knows better how to get lost than me. I continually have to remind myself to reset. To stick with: being consistent, to follow through, and think about strategy. It is not easy for any of us. Remember that the overwhelm we may be experiencing is exactly what we worked for, right? Links & Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. New On-Demand Workshops from The Gardener's Workshop: Preparing to Sell to Florists with Ellen Frost Collectives 101 with Amelia Ihlo Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #151: Florist Sales: The Untapped Market with Ellen Frost

    Play Episode Listen Later Jun 18, 2022 29:22


    In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been thinking about offering your flowers to florists, you should check it out! Links & Mentions Connect with Ellen on Instagram: Local Color Flowers Florist Buying Local Flowers Check out Ellen's NEW on-demand workshop: Preparing to Sell to Florists Learn about Ellen's annual 6-week Online School: Growing Your Business with Local Flower Sourcing The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #150: (Not) Selling Your Flowers

    Play Episode Listen Later Jun 16, 2022 26:07


    Are you doing what it takes to get your flowers sold? In this recent Clubhouse chat Lisa talks about the business of flower sales and how you can manage to start selling to florists, grocery stores, etc. She also discusses a way of selling that is gaining popularity, outlined in our new on-demand workshop from instructor Amelia Ihlo of Rooted Farmers, which is called Collectives 101. Links & Mentions Want to know more about selling flowers through Collectives? Check out our on-demand course: Collectives 101 Sign up to receive our weekly Farm News! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #149: Flower Farming Resilience

    Play Episode Listen Later Jun 14, 2022 46:15


    It's easy to be discouraged when we maybe experiencing: exhaustion, crazy heat or rain or cold, flat sales, broken equipment, or maybe a mean comment about your business. Friends, all of the above mentioned are a part of being in business. We must learn how to thrive not just survive these situations. We are the only ones that have the ability and the choice to choose to thrive in place of suffering. Try my suggestion of taking some quiet hours alone and imagine what you truly want your business to be in 5 years. Then start running it and making decisions as if it is already so. I hope this helps— Lisa Links & Mentions: Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Want to try our new Live Shopping app? Check it out here! iOS App. Android App Check out our on-demand online courses (including Collectives and No-Till, both mentioned in this episode) Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #148: Dave Dowling: What are Bulbs, Perennials, and Woodies?

    Play Episode Listen Later Jun 11, 2022 35:37


    Today we're sharing a recent Clubhouse chat with special guest Dave Dowling! In this conversation Dave outlines the basics for getting started with bulbs, perennials and woodies as cut flower crops. This is a fast-paced discussion with lots of questions from the audience, so you may want to listen more than once to soak it all in! Dave's 6-week online course, called Bulbs, Perennials, Woodies and More, has its annual enrollment window open right now in 2022, June 9th-13th. Click here for more details and to register for the course! Click here to watch our other recent live discussions! Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app. The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #147: Growing More: Expand Your Business with Lisa and Dave

    Play Episode Listen Later Jun 9, 2022 41:05


    In this episode Lisa and Dave Dowling discuss how we can expand our flower farming businesses by adding new crops. They talk about what you could and should add, the various ways to grow these plants, and how Dave's online course can help you make these decisions now and for many years to come. Links & Mentions Dave Dowling's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Request Dave's Webinar Replay: Peony Planting, Harvesting & Selling Podcast: Everything Tulips with Dave Dowling & Jennie Love Purchase Wholesale from Ball/Colorlink The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #146: Lisa chats with Nicole of Flower Hill Farm

    Play Episode Listen Later Jun 7, 2022 35:26


    For this episode I check in with my friend and student Nicole Pitt of Flower Hill Farm. Nicole farms in Boonville, New York on the land of her childhood (and current) home. A former TV news reporter/anchor, Nicole is now in her fourth year of cut flower production, selling through a CSA and to florists. In this interview we talked about how she got into flowers, the challenges faced as she grows her business, and what the future may hold for Flower Hill Farm. Nicole's story demonstrates how investing in education and applying it to your business's needs as it grows can be the foundation of success. Links & Mentions Flower Hill Farm: Website YouTube Facebook Instagram Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #145: Peonies 101 with Dave Dowling

    Play Episode Listen Later Jun 4, 2022 36:52


    In this episode, I sit down with my good friend Dave Dowling to cover the basics of growing peonies. For home gardeners, we cover where and how to plant them, when and how to fertilize, watering, deadheading and fall cleanup. For commercial growers, we cover varieties to grow for profit, purchasing tips, environmental conditions where they thrive, weed prevention, spacing & bed prep, disbudding, when and how to harvest, and conditioning tips. Links & Mentions Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #144: The 411 on Celosia

    Play Episode Listen Later Jun 2, 2022 28:14


    In this recent Clubhouse chat Lisa covered all the basics to get you started with Celosia, including variety selection, seed starting, harvesting and conditioning. Here are some of her highlighted picks: Best Celosia for Drying: Cockscomb Cramer's Mix Most Popular with Customers: Cockscomb Spring Green Most Productive: Cockscomb Orange Red Sign up: TGW Free Weekly Farm E-Newsletter Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

    #143: Laying the Groundwork: A Panic Prevention Plan

    Play Episode Listen Later May 31, 2022 41:52


    What is the price we pay by skipping the groundwork? My journey through two decades of learning has brought me some key pieces that help stabilize the craziness of business. Why am I in business? Do I have a plan? What is my risk tolerance? How to slow or stop the craziness. Links & Mentions: Excited about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Sign up to receive our weekly Farm News! Jillonmoney.com Book: Fail-Proof Your Business by Paul Adams Book: The Flower Farmer by Lynn Byczynski Book: The New Organic Grower by Eliot Coleman The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #142: The Urban Farm with Greg Peterson

    Play Episode Listen Later May 28, 2022 43:49


    Greg Peterson is the founder of The Urban Farm, a food-growing educator, a permaculture enthusiast, writer, and the creator of The Urban Farm podcast. Here, Lisa and Greg discuss how he became involved in the green living and sustainability movements, how his small urban residential plot in Arizona gradually became a sustainable food-producing powerhouse, and his recent move to North Carolina with his partner, Heidi. Shared philosophies emerge, including the importance of consistency and committing to a goal in business and in life, plus the importance of knowing where our food comes from and playing an active role in producing our own food. Links & Mentions The Urban Farm: Website Facebook Instagram Twitter The Urban Farm Podcast John Lee Dumas, Entrepreneurs on Fire In Season Cut-Flower Farm on: Facebook Instagram Rainlog.org - crowdsourced rainfall tracking site from the University of Arizona Yoga with Heidi: Heidi@urbanfarm.org The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #141: Scaling Up Quickly with Dave Dowling and Running Hills Farm

    Play Episode Listen Later May 26, 2022 52:08


    Today's episode features a recent interview with Dave Dowling and one of his course students, Tim Pierce from Running Hills Farm. Tim and Betsy's Wisconsin farm has seen dramatic growth in the past couple of years, and Tim shares how they have been putting Dave's teachings into practice on the farm. There's a lot of great information in this discussion, including some "hacks" for dealing with weather fluctuations in cooler regions. The live interview was originally streamed on Facebook and YouTube, and Tim had prepared some slides of photos that you'll hear him referencing during the chat. A link to the original interview video that includes the photo slide show is listed below. Links & Mentions Running Hills Farm: Website Instagram Dave Dowling's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Purchase from Dave at Ball/Colorlink: wholesale perennials for cut-flower production Join our networking Facebook Group: Florist-Farmer Connection View the original interview (with slide show) The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #140: Top 5 Perennial Mistakes with Dave Dowling

    Play Episode Listen Later May 24, 2022 27:39


    In this episode, I sit down with my good friend Dave Dowling to discuss the top five mistakes that people tend to make with perennial cut flower plants. Whether you're a home gardener or a commercial cut-flower grower, Dave offers tips for avoiding these common perennial planting mistakes: 1. Not having weed management practices in place. You can't use chemical treatments on perennial beds, you'll need physical methods of weed prevention that match the growth habit of the plant (clump-forming vs. spreading). 2. Planting a perennial in the wrong place. Pay attention to the particular sun and water needs of each plant and place them in an environment where they'll thrive. Recognize that there are some perennials that you will not be able to grow on your property due to environmental conditions. 3. Planting the wrong variety. Did you know that there are different varieties of perennials produced specifically for cut flowers? Make sure you're purchasing the correct varieties that grow tall for cut flower production, not the dwarf varieties that are grown as bedding plants. 4. Not having a watering plan for your perennials. While most perennials, once established, may survive a drier season, they probably won't thrive and may not flower at all. Perennials need regular irrigation to achieve maximum flower production. 5. Assuming that perennials are less work than growing annuals. Perennials have their own maintenance requirements, including weeding, watering, and fall cleanup. Some perennials need to be dug up and divided every few years. Some are short-lived and need to be replanted every few years. *PRO TIP* For a decent volume of cut-flower production, Dave recommends planting at least 25 plants of each variety of perennial that you want to grow. If space is limited, planting a handful of perennial varieties in larger volumes is better than planting just a few plants of more varieties, which won't yield enough of any one thing to sell. Links & Mentions Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More! Published by the ASCFG: Postharvest Handling of Cut Flowers and Greens Purchase from Dave at Ball Colorlink: wholesale perennials for cut-flower production The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #139: The Urban Micro-Farm with Dee of Mermaid City Flowers

    Play Episode Listen Later May 21, 2022 38:07


    I first “met” Dee Hall in the pages of the home and garden section of my local newspaper. It was a pleasure connecting with her and hearing about her urban micro-farm called Mermaid City Flowers, located just across the bay from me down in Norfolk, Virginia. In this interview, Dee describes how she came to be a specialty cut-flower farmer, her current business model, and what she sees for the future of her business. We talk about her feature in the book Black Flora, and her involvement in a new group called the Tidewater Flower Collective. I'm so excited for Dee and all that is yet to come for her! Links & Mentions: Mermaid City Flowers: Website Facebook Instagram Slow Flowers Society Book: Black Flora Tidewater Flower Collective: Facebook Instagram On-Demand Course: Collectives 101 Rooted Farmers The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #138: Harvesting Peonies with Wanda of Fox Hollow Peonies

    Play Episode Listen Later May 19, 2022 33:53


    I was so pleased to have Wanda Haken as a special guest on Clubhouse! Wanda is a commercial peony farmer located in the Alaskan interior, and she shared with us some great peony harvesting tips based on research performed at the University of Alaska. Wanda is also a student of The Gardener's Workshop courses, a former school teacher, and a very knowledgeable grower! She offers advice for new and seasoned peony growers - something for everyone! Links & Mentions: Fox Hollow Peonies: Website Facebook Instagram YouTube Learn more about peonies in Flower School! Join the waitlist now for annual enrollment in June. Flower Farming School Online: Bulbs, Perennials, Woodies & More! With Dave Dowling More about Dr. Patricia Holloway of the University of Alaska Fairbanks (UAF) School of Natural Resources and Extension Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when we schedule new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #137: Helping Flowers Last Longer

    Play Episode Listen Later May 17, 2022 36:33


    Whether you're a flower enthusiast home gardener or a commercial cut-flower grower, you know that you want your cut flowers to last as long as possible. In this episode, I cover post-harvest care for cut flowers in lots of different scenarios, and the practices that I recommend if you're selling to florists, at supermarkets, at the farmers' market, or at your farm stand. There are 5 general steps that both commercial growers and home gardeners should strive to follow to maximize vase life: 1. Harvest flowers at the proper stage. Each flower has its own ideal cutting stage. Some flowers continue to develop after you cut them (Sunflowers, Snapdragons), but some don't (Zinnias, Cockscomb). Do not harvest wet flowers. 2. After cutting, allow flowers to rest and rehydrate before arranging. Learn the ideal temperature for resting (conditioning) each type of flower. 3. Treatments can be added to the water that freshly-cut flowers are conditioned in to improve water uptake, hold color, and improve vase life. 4. Harvest buckets and vases should be washed and sanitized between uses, otherwise bacteria grows in them that will diminish flower vase life. My saying is that if you wouldn't be willing to drink out of your harvest buckets and vases then they're not clean enough! 5. Harvest at the ideal time of day (when flowers are more hydrated) to prevent wilting problems - typically early morning after the dew dries. Amy Stewart's Book Flower Confidential: The Good, the Bad, and the Beautiful Products Mentioned: CVBN Tabs, Holding Solution T Bags, Fresh Cut-Flower Food, Bulb Cut-Flower Food The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #136: Exploring Business Opportunities: Interview with Daniel Schavey and Wesley Turner

    Play Episode Listen Later May 14, 2022 60:03


    In this episode, I am exploring more entrepreneurship opportunities that grow out of and to the business of flower farming. I was honored to interview the dynamic couple, Daniel Schavey and Wesley Turner who own four businesses: Petal Picker Flower Co. (flower farm) Roots (a garden boutique and garden center) 4Rooms (Home Décor) The Nested Fig (Live Shopping Show) Listen to our conversation as we talk about the fears, the wins, the failures, and how to get through it all. Connect : Farmshenanigans Instagram Petal Pickers Instagram The Nested Fig Instagram The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

    #135: Northern Growing Tips from Janis Harris of Harris Flower Farm

    Play Episode Listen Later May 12, 2022 30:40


    In this recent Clubhouse chat, Lisa interviewed Janis Harris of Harris Flower Farm in southwestern Ontario Canada. They discussed what it's like growing flowers at her farm in hardiness zone 5b/6a, and how it is different from Lisa's farm in zone 7b/8a in Virginia. Janis shares some tips for northern growers, but also offers great general growing advice about how to learn the best practices for your own particular zone and climate, wherever you are. There's something in this chat for everyone! Links & Mentions: Harris Flower Farm: Website Facebook Instagram Harris Farm Tour (August 15, 2022) *open to ASCFG members only* Association of Specialty Cut Flower Growers American Horticultural Society: How to find your local garden clubs and plant societies Are you a flower farmer or aspiring to become one? Join our private Facebook Group: The Flower Farmer Show Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social!

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