Making the Brand- Customer Experience with Chris Brogan

John Haydon is a friend, a musician, a Buddhist, an educator, and he's only got a little while longer to live. He's beat the odds by an immense stretch, but the road looks a lot closer to the end. He invited me to sit down with him and his brother Jim to talk about that.

John's new book, The Self Reliant Entrepreneur, is out and ready for you to love! Buy the hardcover, not the kindle. It's a daily reader kind of a book and it's a mighty tool for your success. Get this. 

Should you start a podcast? Or a YouTube channel? What do you need to know? I've got a podcast jumpstart if you want to get launched quickly. 

Charlie Gilkey is smart. Check out his new book, Start Finishing! 

In this, I talk through the concept of Monday resets. I give you four words as your program: forgive, refuel, target, connect. It'll make sense once you dig in. Sponsored by Thinkific: go to http://cbrogan.me/thinkific to check it out! 

Jason Kintzler runs LifeKey but I met him years ago when he launched PitchEngine. It's totally worth hearing from this smart entrepreneur with all kinds of success advice to share from his years of very hard work. 

Rorke Denver is a former US Navy Seal Commander, bestselling author, Hollywood movie actor, and leadership speaker and coach. I was happy to catch up with him after a few years and see what's new in his world.  His book is Damn Few. His movie is Act of Valor. Really swell dude! I put this out on Memorial Day to pay homage to those US military women and men who fell while serving our country. Always remember. 

I love interviewing Clay Hebert. He's got the perfect introduction, the perfect brand, and more. Catching up with Clay is HUGE! 

I catch up with author Mark Schaefer on his new book, Marketing Rebellion, and get more into what's going on in his world. 

Bryan Eisenberg and his brother Jeffrey are always out on the cutting edge of ecommerce and retail and a bunch of related technologies. Their book, Be Like Amazon, is a must read for strategy delivery. I got a chance to catch up with Bryan, so here's your opportunity to listen in. 

We don't talk enough about mental health and wellbeing for business professionals and entrepreneurs. Stress, anxiety, and depression are on the rise (thanks, modern society) and yet we don't know how to tell others what we're dealing with. We don't know how to help ourselves to feel less of it. And we don't know how to interact with others dealing with it. I have a few thoughts for you. Drop an email: chris@chrisbrogan.com if you want to talk more. 

My buddy Bryan Eisenberg talks about his book, Be Like Amazon, and more. It's fascinating stuff. Catch up with us! 

Let's catch up with Professor DaddyO from the legendary hip hop band Stetsasonic. Glenn Bolton is not only a musical icon, but also a technologist, a future thinker, and someone with a lot of good ideas and interesting perspectives. We cover a lot of ground in this interview. (It might be one of my top 3 ever.) 

Beth Comstock is the former Vice-Chair and CMO of GE, and she published an amazing book in 2018 called Imagine It Forward: Courage, Creativity, and the Power to Change. I haven't caught up with Beth in maybe ten years. She talks about leadership, about learning to be more creative, and about what it takes to make big companies and small alike move forward and grow. If you found this interesting, consider grabbing my newsletter at https://chrisbrogan.com/nl 

A little miniseries for you. Todd Kerns is a very awarded and celebrated musician, playing most recently for Slash featuring Myles Kennedy and the Conspirators, but with several other bands also part of his life. I asked Todd about the business aspects of his job, but also how one balances being a "rock star" but also a real person and a business person.  This miniseries, Catch Up, will bring you connections with all kinds of interesting people doing work you will want to learn more about.  As always, drop me an email: chris@chrisbrogan.com , if you're so moved. 

Here's how I write books. More than just how, why. More than just why, "what's the reason and value for doing it?" More than all that, a no-BS way of looking at the process. 

Annie Duke might be most famous for her poker prowess, but I speak to her about her work as a passionate scientist as evidenced by her business and leadership book, Thinking in Bets. Annie's super smart and fun to learn from and has big ideas that we both need. This interview is part of my The 150 Project. Check out the other guests there! 

Jay Baer and Daniel Lemin have released Talk Triggers, a great book about how companies can build incredible connections via word of mouth. I catch up with Jay on that and on the space we both occupy in general. Part of my series, The 150. 

Part of a new series. Charles H Green is co-author of the fabled business book, The Trusted Advisor. He runs Trusted Advisor Associates and has been a friend of mine for around a decade. I asked Charlie to be the first of my new series, The 150, where I catch up with amazing people who do astounding work.  Learn more about Charlie at http://trustedadvisor.com Follow the Series HERE.

Ross Finman is lead AR researcher at Niantic labs (part of Google). We talk about what it takes to map a virtual world over the real one, and the future of augmented reality beyond Pokemon Go and the like. Sponsor: Editorr Music: Epidemic Sound

I sit down with Cole Rodenberg of the Rodey Bros to talk about their Twitch and YouTube business, streaming video gaming tips. Check out their YouTube channel for a taste of the content. Music by Epidemic Sound. No sponsor this week. Want to be a sponsor? Email me: chris@chrisbrogan.com

Solo episode this week. I'm talking about the "magazine approach," my new way of explaining a great way to map interactions throughout the customer experience and how to better reach people where they are, when they're ready for you, and what that might look like. Music: http://epidemicsound.com Show Sponsor: Thinkific. Want to make an online course? This is the best set of tools out there for that.

Jarrod Dicker runs Po.et, a blockchain project for media and advertising that promises to help many content businesses improve their level of success. There's so much to this interview, as we cover where media is now in the digital world and where blockchain technology might take it. Dig in. Sponsor: StudioPress Sites. Music: Epidemic Sound. Back of the Comic: GamePuncher.com

I get to interview Todd Brockdorf from IBM about Watson, chatbots, blockchain and more. Todd also talks about his book, Better Than Average. Show Sponsor: Cool Mother's Day shirt. Music: http://epidemicsound.com Back of the Comic Book: Annalee Newitz and her book, Autonymous, which you MUST pick up and read.

Jennifer Fong with IEEE chats with me about their Innovation at Work site and other educational opportunities for teaching people about IoT and AI and other standards. Show sponsor: Speare Writing App - http://cbrogan.me/speare Music: http://epidemicsound.com Email me: chris@chrisbrogan.com (damn it!)

Another solo episode. This time, let's talk about implementation ideas and possibilities. B2C, B2B. We'll cover them all. AI, blockchain, chatbots, and IoT today. Show sponsor: Speare writing platform - http://cbrogan.me/speare Music: Epidemic Sound - http://epidemicsound.com My site: http://chrisbrogan.com/ Email me: chris@chrisbrogan.com

Artificial Intelligence, Blockchain, Chatbots, Internet of Things, and Video. Why are these the five technologies I focus on as being vital for all our business success in the coming years? I take this episode to talk just a little more in depth about this and to give you some resources. Show sponsor today: Speare writing app Get in touch with me: chris@chrisbrogan.com or visit http://chrisbroganmedia.com today.

Tony Nicolaidas is the VP of Connected Systems at Stanley Black & Decker. We talk about construction sites, wireless mesh network systems, the future of connected tools, and how job sites are a whole new frontier at the edge. Check out http://dewalt.com for some of these products. Drop me an email: chris@chrisbrogan.com Show sponsor is Speare: http://cbrogan.me/speare , a really cool writing program!

WHY am I talking to you about AI, blockchain, chatbots, and IoT stuff? Why should you care? That's why this episode. I want to try and get you further acclimatized to the idea. The point. The reason for all this blather. This episode is about YOU. When you're done listening, email me: chris@chrisbrogan.com . I want to hear from you. Very much so. No sponsor this week, either. It's all good!

Roger Zimmerman is head of research and development over at 3Play Media, and he's an engineer and scientist around the world of voice and computer translation technologies. I asked him to help me better understand the world of Alexa and Google Home and whatever Apple calls theirs, and to talk about voice in the business world and the future. Roger's a smart egg and you and I have a lot to learn. Sponsor for today's show is Ecamm Live, the BEST way to do Facebook live for Mac. As always, if you want to connect with me, drop me an email at chris@chrisbrogan.com

Don Schuerman is CTO and VP of product marketing at Pegasystems. He's had a long run at the company with lots of roles, and now he's helping them guide their customers to big transformations around customer engagement. The system mixes artificial intelligence (AI), all kinds of cool interfaces, and some ideas you probably haven't seen in execution yet. There's a lot to absorb in this interview. Sponsor today? StudioPress Sites. It's what I am using in my new projects, what my parents and fiance use, and works great for improved SEO, solid security, and lots of WordPress goodness. Music provided by Epidemic Sound. Visit my website: http://chrisbrogan.com for more!

Chris Benson is Chief Scientist of Artificial Intelligence and Machine Learning at Honeywell. We talk about artificial intelligence, deep learning, and more. We also cover voice technologies like Alexa. I try to pick on Sophie the AI but Chris is too nice. And we discuss very importantly the first steps a company must take if they're going to implement AI for their own business. Show sponsor today is the incredible course making platform, Thinkific. Music provided by Epidemic Sound. As always, drop me an email: chris@chrisbrogan.com if you want to connect further.

Eric Plantenberg from Humm Kombucha joins me today to talk about what it takes to get a brand like Humm or even a "weird" beverage like kombucha in front of a lot of people. Eric's Chief Sales and Marketing office of the company founded by Jamie Danek and Michelle Mitchell. (I interviewed Eric because he and I have been friends for years.) I also asked Eric what it takes to get brands like Walmart and Target to care about him. The sponsor for today's show is Studiopress Sites, a great WordPress host and technology company. In the "Back of the Comic Book," we talk about the Superbowl LVII ads and a little about the game. Sorry to my beloved Patriots, but congrats to the Eagles.

Jason Kaplan from Milestone joins me to talk about not just wearable sports technology, but what it's like to "cookie" someone in the real world and what companies can learn from this. You've seen those "add this to your shoe to get running data" devices. Cool enough. But what Jason Kaplan is doing is not just that but telling shoe retailers, "Hey, this woman just hit 300 miles with her shoe. Offer her a coupon for a replacement pair." THAT is what's interesting. Smart guy, this Jason Kaplan. :)

Topic/Guest: I speak with Globalization Partners COO Debbie Millin about what a Professional Employer Organization is and what it means to be able to expand your US-based company without much pain and fuss to other countries. Debbie and I also talk about how Globalization Partners is using video internally and externally to drive great success.  Show sponsor: StudioPress Sites - make a great WordPress site that has strong SEO, powerful security, and a bunch of recommended partner plug-ins so that you can focus on your business and not your website software. Back of the Comic: We talk a bit about this podcast and then I cover "lab grown meat" and how it might get you thinking about your disruptors and competitors.  -- Music Credits: Jumpy Metal Trailer #1 - Johnny Berglund ( epidemicsound.com) Miles and Miles (Scaled Down Version) - Joseph Habib (epidemicsound.com) Art: Joshua Fisher Contact me: chris@chrisbrogan.com