Podcast appearances and mentions of bryan eisenberg

Send us a textToday, I am rocking out of Bryan Eisenberg's new book, "I Think I Swallowed An Elephant," and it is about storytelling vs. story-selling. We are wired to tell stories. The question is, what kind of story are you telling? Your narrative navigates your life. Where it leads is up to you. Today, I'm challenging you to story-sell, don't just story-tell. Get a copy of his book on Amazon.  Support the show

These are stories of a bright day, a dark night, and a monster.The story of the bright day happened last year just before Christmas. You may recall that I told you about finding an undiscovered 400-year-old copy of the 1605 edition of Don Quixote at a used furniture auction in a village in New England.This is the rest of that story.After I bought that book (and 18 other books nearly as old,) I learned the nearest place that could ship those books to me was a 35-minute drive from the auction house. When I called them, they said,“Dude, we've got more than 200 orders stacked all around us that have got to be packed and shipped before Christmas and more people are coming in every day. We'll be buried here for at least the next two or three weeks. Your books will just have to wait.”Discouraged and worried that someone was going to realize that a 2-million-dollar book was sitting on a table in an empty auction building in a rural village, I was whining to Joe Davis while he was scrolling on his telephone. When I had finished telling him my story, Joe looked up and said,“I've booked myself on the 6:30AM flight to Baltimore. I'll be back tomorrow night with your books.”Joe Davis is one of those rare people who sees and solves problems immediately. Joe lives his life by three words made famous by Nike.“Just Do It.”Are you lucky enough to have a Joe Davis in your life? Have you told them lately how much they mean to you?And now the story of the dark night and the monster.Twenty years ago, Pennie and I wrote a check to purchase several acres on a high plateau and much of the land in the valley below. Our plan was to build Wizard Academy, then donate the land and all the buildings to a non-profit that would forever after run it as a 501c3 educational organization.A few months after we bought that land, we published Jeffrey and Bryan Eisenberg's book, Call to Action.The brothers funded the printing of the book, but we used my publishing company to give it an ISBN number and nationwide distribution.In the book business, bookstores pay the distributor, then the distributor pays the publisher, then the publisher pays the authors twice a year.The book made all four bestseller lists: The New York Times, The Wall Street Journal, BusinessWeek, and USA Today. Jeffrey and Bryan's first check was going to be more than $100,000. They needed it to refresh their bank account since that was approximately what the printer had charged to print those tens of thousands of books.BANG. I got a phone call from Adrian Van Zelfden. His voice was quavering.“Roy, your name appeared in a public notice this morning. The IRS is in the process of taking your house, your cars, your furniture, your bank accounts, and everything else they can find that has your name on it.”“Adrian, that's crazy, there's been some sort of a mistake.”“Roy, this cannot be a mistake. This is happening.”The financial reports that I was seeing showed that we still had lots of money in several bank accounts, so when Adrian told me how much we owed the IRS, I said,“Okay, we'll just pay it.”Meet the Monster:We had copies of all our tax returns along with photocopies of the checks, but our bookkeeper had never sent any of those checks to the IRS. Over a period of 5 years, our bookkeeper had systematically drained every cent from our bank accounts, leaving only the cash from those unsent IRS checks to keep the boat afloat.The check we wrote to buy the plateau hit that boat like a torpedo.That's when I found out we were broke. The bookkeeper who had been with us for 5 years had been keeping 2 sets of books. One set showed the dollar amounts that should have been in our bank accounts, the other set revealed there was nothing there.The following week

Do you remember that scene in Jurassic Park when the park's founder revealed that he had extracted the blood of a dinosaur from a mosquito trapped in fossilized tree sap?Forget the blood. Forget the dinosaur. Our interest is in that mosquito trapped in amber.I sometimes think time is the amber in which we mosquitoes are held captive.As Edwin Abbot demonstrated in his breakthrough book, “Flatland: A Romance of Many Dimensions,” we live in 4 dimensions: Height, Width, Depth, and Time. We have access to the 3 lower dimensions, but no access to the 7 dimensions in M-Theory that lie above and beyond our 4-dimensional “spacetime continuum.”According to theoretical physicists, those 7 dimensions are as real as the 4 in which we live. And here is the interesting part: beings in those dimensions are outside of time. They are above it. We, however, are like those mosquitoes trapped in amber. Time does not expand us; it inhibits us, shackles us, makes us wear blinders. This would seem to confirm the idea that we are not physical beings who occasionally have a spiritual experience, but spiritual beings who are having a temporary physical experience.You might be wondering what catapulted my mind into this strange, metaphysical sky this morning, so I will tell you. My partner Craig Arthur lives in Townsville, Australia, where his winter is our summer and his night is our day. This gives Craig and me a brief window to chat when he is ending his day and I am beginning my own.This morning I opened my laptop just as Craig forwarded a meme from Cat Damon. It said,“My son just walked into my room and said, ‘Daddy, I'm scared to die. Not of going to hell, I don't think there is such a place, but I guess I'm scared there's nothing. There was nothing before, so what if there's nothing after?'”Cat Damon wraps up his story with these words,“My son is 37 years old and on acid.”I'm not on acid. My drug of choice is called “Speculation.” You make it by combining Knowledge and Intuition in equal parts. Stirring this mixture is not required. Speculation explodes into existence when the two ingredients make contact.Speculation is susceptible to confirmation bias, of course. We quickly see confirmation of what we already believe.There is another formula, more popular than my own, that is just as susceptible to confirmation bias, though its practitioners like to believe their formula is objective, reliable, and scientific. This more popular formula is “Knowledge plus Data.”Am I against data? Of course not. But I can tell you that the most skillful users of data – people like Sean Jones, Dewey Jenkins, Cedric Yau, Vi Wickam, Gene Naftulyev, Pyotr Belov, Jeffrey and Bryan Eisenberg, John Quarto von Tivadar, and Luis Castañeda – these people always ask themselves whether the data might be indicating something other than what they saw at first glance.But most people do not question their initial interpretation of data. In the words of Andrew Lang, they use data, “like a drunk man uses a lamp post – for support rather than illumination.”Knowledge + Intuition = SpeculationKnowledge + Data = SpeculationMy observation has been that these 2 formulas are really just 2 different paths that lead to precisely the same destination. The key that unlocks the golden door of miracles is to have an independent partner who is using the formula you are NOT using. When both of you arrive at the same conclusion – even though you came at it from different directions – you can be far more confident that you have found the answer you were seeking.Data is a snapshot of reality expressed in numbers in a database or on a spreadsheet. Data is the logic of the rational, sequential, deductive reasoning left hemisphere of your brain.Intuition is a snapshot of...

Today I'm joined by multi-time NY Times and Wall Street Journal best selling author and entrepreneur Bryan Eisenberg. Bryan has always been on the cutting edge in business and today he shares a little about how he sees the world. Another thing that Bryan does possibly better than anyone else, network. He has built a team of people that go far and wide and his love of service is what got him there. Check out this conversation and make sure you leave a rating or review after the show. If you're looking to connect with Bryan you can find him on any social media platform by searching Bryan Eisenberg, or visit https://www.bryaneisenberg.com.  If you'd like to read one of Bryan's books you can find them here. Don't forget to take a minute now to check out my new newsletter!   If you'd like to connect more with myself you can find me on Twitter @Coach_Schultz or at The Edge of Greatness Project.   Hope you enjoy today's episode. Please take a moment now to subscribe. I would also appreciate feedback on how we're doing so if you would leave a comment or review you can help guide the direction of future episodes. Thanks for listening.   Make sure you take a minute to subscribe to our YouTube channel.   Order your signed copy of Be Great or Master of the Sea at https://theedgeofgreatnessproject.com/shop/books   Again you can visit https://theedgeofgreatnessproject.com for any future updates and apparel to support your quest to greatness.   Connect with me more: Newsletter: https://edgeofgreatness.beehiiv.com/ Twitter: https://twitter.com/Coach_Schultz Instagram: https://www.instagram.com/edge_of_greatness_project/ Facebook: https://www.facebook.com/edgeofgreatnessproject E-mail: Charles@theedgeofgreatnessproject.co Website: https://www.theedgeofgreatnessproject.com Be Great: https://www.amazon.com/Be-Great-Lessons-Learned-Life/dp/B09PP5KVQL/ref=sr_1_1?crid=2YZ8U3K7I86PH&keywords=be+great+lessons+learned+from+a+life+in+the+dirt&qid=1660729681&sprefix=be+great+le%2Caps%2C952&sr=8-1

Still time to join the Public Speaking Bootcamp THE place to make deep connections with 11 other creative leaders looking to supercharge their communication skills.   Here are the DETAILS Thanks for being here. Today I share a conversation with Bryan Eisenberg Here are some links mentioned in today's conversation: Buy THE BOOK Follow Bryan on Twitter Check out his Website Fanness by Admired Leadership  As always, thanks for listening! --Joe [Joe@onepercentbetterproject.com]      

In a world that can get far too complicated, there's nothing quite like simple wisdom handed down. With all that's new in business, there are also core principles that were true in the past, are still true today, and will likely be true tomorrow. That's what we're exploring today with my guest, Bryan Eisenberg: tried and true core business principles. In our conversation, we discuss how to be a “Rice and Beans Millionaire” – how to stop complicating everything and go back to business basics. Whether you are just starting out in your self-employed life, or have been in the business for years, the timelessness of these core principles will always be relevant in today's rapidly changing world. Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, including Google, Overstock, and Disney. They are the co-authors of bestselling books "Call to Action," "Waiting for Your Cat to Bark?," "Always Be Testing," "Buyer Legends," and "Be Like Amazon: Even a Lemonade Stand Can Do It." Bryan and Jeffrey are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Bryan Eisenberg, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BryanEisenberg.com Bryan Eisenberg on LinkedIn (in/bryaneisenberg/) Bryan Eisenberg on Facebook (/bryan.eisenberg) Bryan Eisenberg on Twitter (@TheGrok) The Rice and Beans Millionaire by Bryan & Jeffrey Eisenberg BuyerLegends.com Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Are you looking for a modern day primer on the foundational rules of financial success that aren't taught in school or pushed by popular culture? Based on real characters and true stories, The Rice and Beans Millionaire is a modern day primer on the foundational rules of financial success that aren't taught in school or pushed by popular culture. This a “Rule Breaker” book for those who don't yet see themselves as rule breakers. A book for aspiring entrepreneurs who may well believe that entrepreneurship is too complex or difficult to start for “everyday people.” Join me for a conversation with Bryan Eisenberg, co-author of The Rice and Beans Millionaire, as we discuss some of these foundational rules and how you can use them to go from "just over broke" to successful entrepreneur. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months GUEST INFO: Guest Site: https://www.bryaneisenberg.com/ Guest Twitter: https://twitter.com/TheGrok Guest LinkedIn: https://www.linkedin.com/in/bryaneisenberg/ Guest Book: "The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur" Guest Book: "Be Like Amazon: Even a Lemonade Stand Can Do It" Guest Book: "Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing" Guest Book: "Persuasive Online Copywriting: How to Take Your Words to the Bank" PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 Vimeo Full Episodes SUPPORT & CONNECT: Check out the sponsors above. It's the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

KEY TOPICS & SUBTOPICS Defining data analysis The benefits of data analytics for service business owners How data analysis works and the types of insights gained from it Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses What is data hygiene and why does it matter for service businesses? In this episode we discuss: What is data analysis and how can it benefit service business owners? Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses   Check out these resources we mentioned during the podcast:  This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group ServiceTitan Be Like Amazon by Jeffrey Eisenberg, Bryan Eisenberg, and Roy H Williams   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Jeff Eisenberg is the CEO of DataTurk.ai, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He's also a partner (along with his brother) at BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Links to content here:  https://www.linkedin.com/in/jeffreyeisenberg https://www.facebook.com/jeffreydeisenberg https://twitter.com/JeffreyGroks  https://buyerlegends.com  https://dataturk.ai   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Today I share a conversation from the other side of the microphone. Bryan Eisenberg was kind enough to invite me to record a damn good conversation about how to improve the crucial communication between parents, coaches, & student-athletes. I don't have all the answers, but I shared my very best ideas.  I hope you enjoy it. In the meantime, if you are interested in the Damn Good Conversation Coaching Community, this is your moment.  Do not wait. Doors close March 1st. Last Call for the Damn Good Conversations Community  Other links mentioned in today's episode: PlayBallKidInc Email me Joe@onepercentbetterproject.com See this conversation in my classroom As always, thanks for listening! --Joe 

Bryan Eisenberg is a NY Times Best Selling Author and recently released Committed. Committed is a guide dedicated to all things recruiting for baseball players and parents from middle school through high school. --- Support this podcast: https://anchor.fm/mozingobaseball/support

Pursuit 4 Purpose, hosted by Kirk Cabana, is joined by Walter Beede & Bryan Eisenberg, Co-Authors of the new book, Committed: The Guide to Developing College Ready Recruits from Middle School Through High SchoolWe discuss the topic of 'Hope' in the interactive live podcast.Visit www.pursuit4purpose.com for more info on our mission!Twitter: @pursuit4prposeInstagram: @pursuit4purpose

Here's what we cover in this episode: What are the top-3 kid raising pitfalls parents fall into in middle school and high school in before college and professional ball? The DANGERS lurking in self-comparison from ages 14-18 years old “Getting repetition because through repetition, we're going to gain our retention.... “They won a college world series. It was a great moment. But suddenly, everything's winding down. I suddenly realize that journey had concluded...” “I use the term and I've used 40 years where I tell parents the whole objective is to trade athletic ability for academic excellence.” “What's the difference of success levels between your son who just played through college and the one who went pro in the way you treated them and brought them up?” Where to find the book Committed and purchase, and where to find you guys on the socials?

In today's conversation, I talk with Bryan Eisenberg Go check out his new book on Amazon Now: https://amzn.to/3DcSdpO You can interact with Bryan on Twitter @thegrok Join LPD+ and get instant access to all of the podcast episodes before they drop! Use code "podcast" and get 10% off https://chadlongworthonline.com/lpd-plus/ You can find me on social media: www.twitter.com/clongbaseball www.instagram.com/clongbaseball www.snapchat.com/clongbaseball www.youtube.com/chadlongworthbaseball www.tiktok.com/@clongbaseball3 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Walter Beede, Bryan Eisenberg authors of "Committed The Guide to Developing College Ready Recruits from Middle School Through High School" and Butch Baccala host Twitter Spaces conversations. This is part 1 of that call with guests such as Ryan from Next Level Baseball, Colter Bostick Rice University's Pitching Coach, Evan Brandt Head Coach from Finlandia University. You can follow us on Twitter at: Walter Beede: @baseballlifer11 Bryan Eisenberg: @TheGrok Butch Baccala: @butchbaccala Colter Bostick: @Colter_Bostick Ryan from Next Level Baseball: @NextLevelBB Are you committed to Play Ball Kid? Then join our private community. --- Send in a voice message: https://anchor.fm/playballkid/message

Walter Beede, Bryan Eisenberg authors of "Committed The Guide to Developing College Ready Recruits from Middle School Through High School" and Butch Baccala host Twitter Spaces conversations. This is part 2 of that call with guests such as Ryan from Next Level Baseball, Colter Bostick Rice University's Pitching Coach, Evan Brandt Head Coach from Finlandia University. You can follow us on Twitter at: Walter Beede: @baseballlifer11 Bryan Eisenberg: @TheGrok Butch Baccala: @butchbaccala Colter Bostick: @Colter_Bostick Ryan from Next Level Baseball: @NextLevelBB Are you committed to Play Ball Kid? Then join our private community. --- Send in a voice message: https://anchor.fm/playballkid/message

What two words describe who you want to be? Special thanks to Bryan Eisenberg  for describing me.  Thanks to Mackey  for lending inspiration.  Email me with your two words Joe@onepercentbetterproject.com Before you go, two gems: A Restaurant Story SorryTeddy As always, thanks for listening! --JF

In this episode of the Wizard's Roundtable, Bryan Eisenberg and Ryan Patrick talk about the untapped advantages your business could leverage by having a podcast. It's surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast.More about Ryan Patrick: www.timmilesandco.comMore about Bryan Eisenberg: www.bryaneisenberg.com MASH Matters: www.mashmatters.comRecording software: www.audacityteam.org or www.apple.com/mac/garageband/Options to record interviews: www.zoom.us www.zencaster.com www.skype.com

These are the basic principles of Chaotic Ad Writing as taught by Wizard Academy: 1. Approach your subject from an unexpected angle. 2. Tell two stories at once, using the relationship between two things as a pattern to reveal the relationship between two other things. 3. Allow the listener to arrive at their own conclusion. In the New Testament, stories like these are known as https://www.mondaymorningmemo.com/beagle-parables/ (parables.) This is the challenge we outlined in https://www.mondaymorningmemo.com/newsletters/my-visits-with-robert-frost/ (last week's Monday Morning Memo:) STEP ONE: I have chosen the word “Molokai” to be our unexpected beginning. STEP TWO: Send indy@WizardOfAds.com a link to the website of a product or service for which an ad could not possibly begin with the word “Molokai.” STEP THREE: I will randomly select five of these products or services and write a fascinating ad for each of them beginning with the word, “Molokai.” STEP FOUR: These five ads will be published in next week's Monday Morning Memo. DISCLOSURE: When I promised I would “randomly select” 5 products or services for which I would write an ad beginning with Molokai, I hadn't yet decided how I was going to do that. In the end, I just told Indy to give me the first 5 emails he received. These were from Jay Leigeber at 1:25AM, Malton Schexneider at 3:24AM, Pauline Tom at 3:51AM, Damien Deighan at 4:08AM, and TSO at 4:39AM, but this was an email to Indy for a “Molokai Beach Face Mask,” from John at TSO, so it was sort of like, “Interesting coincidence, huh?” So I figured I would take the next one, Bryan Eisenberg at 5:18AM, but Bryan is a close friend and that would look suspicious, so I disqualified him and went with  Wendy Gardner at 5:53AM. A few more emails trickled in during the next 30 minutes, then at 6:25AM Jason Fox opened the floodgates and Indy Beagle feared he would be swept away. Are you ready to read some ads? Jay Leigeber was convinced “Molokai” could not be used as the opening word for this product: Molokai. The most Hawaiian of the Hawaiian islands. Warm, wonderful, Molokai. For a one-time payment of just a hundred and twenty-nine dollars… Tushy will take you to Molokai every day… and bring you home, relaxed… refreshed… and feeling oh, so fine. The Tushy Spa warm water bidet attachment will fit any toilet… in any home… and take you to warm, wonderful Molokai whenever…you want…. to go. HelloTushy dot com. Malton Schexneider was convinced “Molokai” could not be used as the opening word for this product: Molokai is the wonderful island where the Hawaiians sent their people when they had a painful, debilitating condition. If you experience back pain, you know debilitating pain. Will you let us help you? Our free report on Eliminating and Preventing Back Pain will be your own private, Molokai, where you can find relief, and health, and experience happiness once again. Molokai awaits you at Back Pain Relief Secrets dot com. [That ad was completely true, by the way. Molokai housed Hawaii's leper colony for more than 100 years. – Indy Beagle] Pauline Tom was convinced “Molokai” could not be used as the opening word for this product: Molokai. That untouched Hawaiian island, is HOME to the world's most beautiful birds. But there is one bird in your own backyard that is smart… and wise… and beautiful enough to be the pride of Molokai, and it needs a home, too. Will you give your Bluebird a fabulous, custom home where it can be safe and happy? Just 25 dollars at Texas Bluebird Society dot org. Damien Deighan was convinced “Molokai” could not be used as the opening word for this product: Molokai is the island where everything is simple… straightforward… uncomplicated. If you're looking for a simple, straightforward, uncomplicated way

Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation.  He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How to tweek emails in order to have better conversion How to prepare your list before engaging the agency The best strategy for increasing your open rate Is trust the most important metric? How to arrive to the right message that will lead to conversion The most important triggers for clicking reply button How to choose the right form of email  So these were Brian’s tips from the conversion lab. Put them to action and let us know how it goes!!  Happy Cold Emailing!  Jeremy and Jack Resources: Your Customer Creation Equation, a book by Brian Massey Waiting for Your Cat to Bark?, a book by Bryan Eisenberg and Jeffrey Eisenberg Thinking, Fast and Slow, a book by Daniel Kahneman https://conversionsciences.com/how-long-should-your-emails-be-what-the-data-tells-us/, episode on email marketing  Intended Consequences CRO, Podcast by Conversion Sciences

In this episode Gerry gets the rare chance to be interviewed for the show instead of hosting!Muscles and Management welcomes on Bryan Eisenberg as he conducts a conversation with Gerry regarding a walk through of his mindset and thought process when programming for athletes.From the types of software and programming applications used, the testing process each athlete goes through when going through the door and how it all ties together, this conversation hits every area of program design from Gerry's perspective.Additionally, the conversation tackles how to put together a schedule for a program, the different categories to outline, primary exercise selection and how to determine what focuses will be, and the week- by-week process of varying exercise selection for accessories. All that and more on this episode of Muscles and Management!Support the show (http://www.challengerstrength.com)

How did Amazon.com become the world's most customer-centric company and what can you learn from their success? Join Joel Comm on Joel.LIVE as he welcomes best-selling author Bryan Eisenberg to the show. Author of "Be Like Amazon: Even a Lemonade Stand Can Do It", Bryan's insights into Jeff Bezos success will demonstrate how great customer experiences don't have to cost a lot of money. It requires an intense focus on details and an obsession with delighting customers. Companies need to examine their actions. And whether they measure what they value most.See omnystudio.com/listener for privacy information.

How did Amazon.com become the world's most customer-centric company and what can you learn from their success? Join Joel Comm on Joel.LIVE as he welcomes best-selling author Bryan Eisenberg to the show. Author of "Be Like Amazon: Even a Lemonade Stand Can Do It", Bryan's insights into Jeff Bezos success will demonstrate how great customer experiences don't have to cost a lot of money. It requires an intense focus on details and an obsession with delighting customers. Companies need to examine their actions. And whether they measure what they value most.See omnystudio.com/listener for privacy information.

If you've ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon's success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms.  Learn more about your ad choices. Visit megaphone.fm/adchoices See acast.com/privacy for privacy and opt-out information.

EP.22 Bryan Eisenberg (Best-selling Author) on Grokking Baseball One Resource at a Time On this episode, Bryan Eisenberg shares the strategies and resources that he has found to help him support his son, and help him grow each day.  Bryan discusses the importance of communication and goal setting, and also how he has used to […]

I have a theory about people who succeed: they cheat. And I'm in favor of it. I saw you recoil from that word a little, so I'll say it more delicately: they're quick to embrace an unfair advantage. Exceptional marketing gives a business an unfair advantage. Businesspeople who embrace this advantage are usually the ones who succeed. Here's why I call it “an unfair advantage”: marketing doesn't improve the product or the service you provide but it can make a customer choose you anyway, even when your competitor is offering a better value. Your competitor's problem is that he doesn't know how to win attention and create a memorable impression. He's expecting his product to speak for itself. Products rarely do that. A strong location gives your business a second unfair advantage.Choosing a location is one of the most important marketing decisions you'll ever make. A strong location wins attention and creates a memorable impression. A weak location doesn't do that. Jeffrey and Bryan Eisenberg spent the past 12 months leading a team of programmers in the development of an online tool that helps you choose the ideal spot for your business. All you have to do is type in an address and the system will instantly evaluate more than 15,000 different metrics for that location, including demographics, psychographics, social signals, traffic patterns, search traffic, area competition and beneficial anchors. The blind tests they ran produced mind-boggling results.The first test involved a restaurant chain who provided the address and sales volume of their strongest location along with the address and sales volume of their weakest location. The IdealSpot software then accurately predicted precisely how all the other locations in the restaurant chain would rank. When Bryan pointed at the results page and said, “the location at this address should do 85% of the volume of the leading store,” the COO looked at his records and said, “that store does exactly 85% of the volume of our leading store. How could you possibly know that?” The brothers did the same thing for several other chains of stores and in every instance, the IdealSpot software accurately predicted what the owners of those stores already knew and were able to confirm. Remember those 15,000 metrics the software is pulling down from Big Data? One of them is “pet ownership,” so it really shouldn't surprise you that the IdealSpot system was able to accurately predict the performance of every location in a chain of pet supply stores. Technology provides an unfair advantage. Whether or not you choose to embrace that advantage when choosing a location is up to you. When I wrote The Wizard of Ads trilogy more than a decade ago, I included a chapter called, “How to Calculate an Ad Budget.” My formula is unique in that it considers your cost of occupancy (rent) as part of the cost of marketing. Entrepreneur magazine http://www.entrepreneur.com/article/68914 (published our formula) in February 2004 and it created quite a stir. In my 35 years of experience I've never had reason to back away from my statement, “Expensive rent is the cheapest advertising your money can buy.” Make sure you get the most for your money. The IdealSpot website went live just last week. The company is still in its infancy. You're one of the very first people on earth to know about this new technology. My suggestion is that you https://www.idealspot.com/ (take a look) at IdealSpot.com and then bookmark the website in your browser. The odds are high that you're going to bump into someone who really needs to know about this. Choosing a location is a big decision. My advice? Embrace the unfair advantage. Roy H. Williams

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Running time: 46:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Bryan Eisenberg. Buyer Legends. IdealSpot. Call To Action. Waiting For Your Cat To Bark? Always Be Testing. Follow Bryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark

I've always been puzzled by the fact that businesspeople think of advertising and sales training and customer service as three separate departments within a company. Have you ever developed an impression of a company through their advertising and then gotten a totally different impression of that company when you met them? The external personality of your company is created through your ads. This is what's perceived by the general public. The internal personality of your company is created by management. This is what your customers encounter when they contact you. If you delegate the creation of your advertising to an outside group but give them no input into your sales training and customer service programs, you'll create a company with a split personality every time. Are people in your company using http://www.wizardacademy.org/product/brandable-chunks-november-2014/ (those words and phrases created and popularized by your ad writers?) Or do they start an altogether new and different conversation with your customer full of new and different words and phrases? That's a really bad idea. Continue the conversation that was begun in your ads and you'll see your close rate rise significantly. Each of us has a natural connection with 3 of every 10 people we meet. Another 3 aren't going to like you regardless of what you do or say. This disconnection isn't your fault, so don't let it bother you. The remaining 4 people can possibly be sold, but only if you do and say the right things. Does it surprise you that when all categories of selling are combined, the national average close rate is about 20 percent? Let's say your staff is well above average with a close rate of 30 percent. This means they're selling 3 out of 10 opportunities. That's 50% more than the 2 out of 10 everyone else is selling. Even so, what if we could sell just 1 of the 4 remaining “sellable” customers? Your sales would immediately increase by 33%. What if we could sell 2 of those 4? Your sales would increase by 67 percent. What if, through clear focus and genuine inspiration, we could sell 3 of those 4? Congratulations. We just doubled your sales volume with no change in pricing, no change in inventory, no change in overhead and – most importantly – no additional sales opportunities. The corporate wall between ad writing and sales training has troubled me for 30 years, but I've not spoken publicly about the problem until now. Shall I confess? I didn't mention it because I didn't want to be asked to fix it. Fixing it, you see, would involve talking to the employees of all the companies for whom I write ads. And frankly, nothing on earth could be as excruciating for me as having to smile and listen to well-meaning people tell me what they think I should do differently. Truth be told, I'm not really a people person. Few writers are. But a few months ago it occurred to me: I don't have to have those conversations myself. I have dozens of partners and thousands of students who are much better with people than I am. One of my partners, Tim Miles, has written extensively in recent months about how to keep your company from becoming schizophrenic. And Tim is a real people person. Bestselling authors Jeffrey and Bryan Eisenberg have addressed the problem in a new “executive storyteller's guide” that's scheduled to be released next month. The Fortune 500 companies that were given advance copies and implemented the advice have responded with enthusiastic reviews. Another partner, Ray Seggern, has put together a marvelous workshop to help you repair the split in your corporate personality. According to Seggern, 1. Story is What You Say (external message created through advertising) 2. Culture is Who You Are (internal reality created by sales training) 3. Experience is What You Deliver (what happens to your customers when they choose to trust you) If any of...

Bryan Eisenberg is the author of several marketing books including "Waiting for your cat to bark", "Call to action", Always be testing" and "Persuasive online copywriting". In this episode Bryan shares with us his famous concept of persuasion architecture and how we can increase our online sales by using it.

A wise man sees both sides of a matter. The fool sees only one. The origin of the word “wizard” is wise-ard. It means wise man. Nothing more. The wise-ards of the Christmas Story followed a star, had an adventure, made a discovery and leaped onto the pages of history. What did they talk about along the way? Who did the cooking? What pressing issues did they leave unattended back home? What did they do with the rest of their lives? Where, when, and how did each of them die? We know only that they followed a star everyone else was content to ignore; that they were nonconformists with strange beliefs who had the courage of their convictions. They took action. They left home and found the thing they sought. How about you? Will you run with the big dogs or sit on the porch and bark at the postman? Talk is cheap, the buzzing of flies.  I didn't say that to hurt your feelings. I said it because I love you. What are you trying to accomplish? How will you measure progress-to-goal? Do you know what needs to happen next? Which star do you follow? An encounter with the wise man in the woods is part of every hero's journey. Athena was the wise man in the woods for Odysseus. When Obi-Wan was gone, Luke went to Dagobah and Yoda became his wise man. Mr. Miyagi was wise-ard for the Karate Kid. Morpheus for Neo. Galadriel for Frodo. When you're in the darkness of the forest – the belly of the whale – look around for the wise-ard who will help you complete your journey. The wise man in the woods exists only to assist the hero on his or her adventure. 21st century wise-men-in-the-woods become faculty at Wizard Academy. Putting you together with them is why we built this place. Mark Huffman from Procter & Gamble. Dave McInnis from PR Web. Tim Storm from FatWallet.com Dean Rotbart from the Wall Street Journal. Greg Farrell from Bloomberg News. Jeffrey and Bryan Eisenberg, Dr. Lori Barr, David Freeman, Michele Miller, Kyle Cease, Ze Frank, Jean Backus, Jeff Sexton, Rich Christiansen, Mark Fox, Dr. Richard D. Grant, Ken Brand, Dennis Collins and the unforgettable Beate Chelette. Wizard Academy is America's small business institute, a training facility and think-tank for open-minded and courageous business people from around the world. The star you follow is entirely up to you. We simply prepare you for your journey, tell you what to expect on the road ahead, and celebrate your success when you find what you seek. Two or three days at the academy is an informative experience for some, transformative for others. I've rambled enough for one day. I thank you for your kind attention. As I bow at the waist and back slowly off the page, I pass along these carefully crafted words from heroes who carved their names deeply in the tree of life. “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!'” – Hunter S. Thompson “If your life's work can be accomplished in your lifetime, you're not thinking big enough.” – Wes Jackson Never forget that failure is temporary, a moment quickly forgotten.  2013 awaits you.  Damn the torpedoes. Full speed ahead. Roy H. Williams

Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space prior to getting involved in online media, it was fascinating trying to sell those banner ads back in the day. I remember people like Bryan Eisenberg, Joseph Jaffe, Tom Hespos and Cory Treffiletti being active back then too. Cory is currently the SVP of Marketing at BlueKai and a weekly contributor to MediaPost. More recently, Cory published his first book, Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry (Volume 1). I was honored that he asked me to be a part of this business book, and it's a great read for those of us who remember that time like it as yesterday. I was surprised that Cory hasn't been on the podcast before, and I'm thrilled that he agreed to play along this time. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #320 - Host: Mitch Joel. Running time: 44:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Cory Treffiletti. BlueKai. MediaPost. Internet Ad Pioneers. You can follow Cory at Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #320 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging bluekai brand bryan eisenberg business book cory treffiletti david usher digital marketing facebook internet ad pioneers itunes joseph jaffe marketing marketing blogger marketing podcast mediapost online social network podcast podcasting social media tom hespos

Inclusive Communication by Design Roughly 400 years before the wise-ards followed their star to Bethlehem, a Greek physician recognized four basic styles of behavior, calling them Choleric, Phlegmatic, Melancholic and Sanguine in the mistaken belief that these observable patterns of behavior were triggered by excesses of certain bodily fluids. Today's Myers-Briggs Type Indicator, DiSC, True Colors and The Behavior Style Assessment are merely scientific instruments based on refinements of Hippocrates' original observation. Just to be clear, these instruments do NOT measure your abilities but merely your preferences. You can function perfectly well outside your preferences. In fact, much of your peak performance is likely to be in areas outside your preferences. So what good is an understanding of the science of preferences if it has no link to performance? Communication. Communication. Communication. Question: Is it more effective to communicate with others as you would have them to communicate with you, or should we strive to communicate with others in the manner they prefer to be communicated unto? Courage (Lion) Heart (Tin Man) Home (Dorothy) and Intellect (Scarecrow) are the pillars in the Palace of the Temperaments. Strong communications have points of connection to each of these four pillars. The person who values intellect needs to understand your logic. The person who values feelings needs to perceive your motives. The person who values stability needs to know it has been tested. The person who values courage needs to hear you speak of action. If you are wise, you will speak to each of these 4 people every time you attempt to persuade. Put something in your presentation for each of them. This is called “inclusive communication by design.” Most of us attempt to persuade as though everyone makes decisions according to the same criteria we use. But they don't. There is a Scarecrow, a Tin Man, a Dorothy and a Lion in every crowd and you must speak to each in the language they prefer. Speak to all four preferences and your voice will carry rich harmony.  We see the quartet from Oz everywhere we look. AJefferson is the intellectual Scarecrow of Rushmore. Lincoln is its big-hearted Tin Man. Washington is America's great stone Dorothy. Roosevelt is our reckless rock Lion. We spoke last week about these same archetypes found in the principal characters on Desperate Housewives. Indeed, it's virtually impossible to create succesful fiction without characters who embody each of these four preferences.  Did you ever see Sex and the City? Miranda is the intellectual Scarecrow.(Myers-Briggs NT) Carrie is the big-hearted Tin Man. (Myers-Briggs NF) Samantha is the reckless Lion. (Myers-Briggs SP) Charlotte is the proper Dorothy. (Myers-Briggs SJ) My partner Chuck McKay http://fishingforcustomers.com/inclusive-communication-by-design/%20 (wrote about inclusive communication by design) in 2006 and another partner, http://www.copyblogger.com/sex-and-the-city/ (Jeff Sexton, wrote about it in 2007). Both were inspired by that great psychologist Dr. Richard D. (Nick) Grant, one of the founding board members of Wizard Academy. Jeffrey and Bryan Eisenberg also speak of Dr. Grant in their bestselling books, Call to Action and Waiting for Your Cat to Bark? Ten of my Wizard of Ads partners are going to be certified as Myers-Briggs instructors and facilitators this autumn. Would you like to join them and get certified yourself? There are only 3 seats left in this 4-day class. Cost will be $4,000 and will incude a room and meals in Engelbrecht House, Wizard Academy's amazing student mansion. Acadgrads, as always, receive a 50 percent...

James Lipton asked Barbra Streisand the secret of her success. She responded by saying, “At the moment of commitment, the Universe conspires to assist you.” – September 8, 2003, while recording an episode of Inside the Actor's Studio that would air on March 21, 2004 Streisand was summarizing a quote usually attributed to Johann Wolfgang von Goethe (1749-1832,) the Shakespeare of Germany: “Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” Goethe never said it,* but it's true nonetheless. The medical term for this most American characteristic is hypomania. In a nutshell, hypomania is “the good kind of crazy,” an irrational optimism that never abandons its hold on the truth. (Mania is bad. Hypermania would be “beyond mania,” extremely bad, but Hypomania is an optimism that remains “below mania.”) Hence, the good kind of crazy; “There's got to be a pony in here somewhere!” (Google that punchline if you don't know the story. Or ask a few of your friends. One of them will know.) Hypomania is (1.) an inherited bipolar disorder, (2.) the definitive characteristic of the American people and (3.) extremely common in successful entrepreneurs. Hypomania is considered to be the most common undiagnosed condition in our nation. Think about it. No one ever goes to a counselor, psychologist or psychiatrist to say, “I'm feeling GREAT, Doc! What's wrong with me?” Read the biography of any man or woman who left their fingerprints on the world and you'll likely read the tale of a hypomaniac, someone who said, “I must attempt the ridiculous if I am to accomplish the impossible.” Ray Kroc, Mother Teresa, Teddy Roosevelt, Barbra Streisand, Steve Jobs, Florence Nightingale, http://mondaymemo.wpengine.com/tommc (Tom McDowall), Jane Pauley, Cornelius Vanderbilt, Ronald Reagan…) Yes, it's inherited. A few generations ago, tens of thousands of men and women boarded ships that would take them to America. These men and women had minimal skills, no money, no jobs, no relatives or friends waiting for their arrival. Yet somehow these people believed, “This is going to be AWESOME! We've got it made.” The average American is a descendant of self-selected hypomaniacs. Consider the impact of a few generations of interbreeding and it's no wonder that hypomania is the principal trait the world loves and hates about Americans. Make no mistake. Hypomania can easily cross the line into arrogance and self-delusion; Charlie Sheen, Ernest Hemingway and Robert Downey, Jr. were each fomally diagnosed with it. Hypomania is a medical disorder, but one with an upside: It helps us “to dream the impossible dream, to fight the unbeatable foe, to bear with unbearable sorrow, to run where the brave dare not go…” You can learn magical things from crazy people if they are “the good kind” of crazy. https://wizardacademy.org/scripts/prodList.asp?idCategory=390 (How to Make Awesome Sauce) is a gathering of highly-accomplished entrepreneurs who have proven themselves in the marketplace in very BIG ways. David McInnis, Dean Rotbart and Jeffrey and Bryan Eisenberg are going to mentor “whosoever will” for https://wizardacademy.org/scripts/prodList.asp?idCategory=390 (72 life-altering hours March...

As you might have seen, the Internet Marketing Podcast is a media partner at this year's conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year's Conversion Conference See acast.com/privacy for privacy and opt-out information.

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe, Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. Named a "Media Maven" by Advertising Age and one of Adweek's "Young Ones", Ian has been featured in Wired, The New York Times, The Wall Street Journal and many more publications. We've been friends for a while and realized that on the eve of sharing the stage at the upcoming Socialize event by Media Bistro in New York City (March 31st - April 1st, 2011), it is high time that we recorded a conversation about Marketing, and how companies should strive to get more out of it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Running time: 47:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Ian Schafer from Deep Focus. Media Bistro's Socialize - Monetizing Social Media. You can also follow Ian on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Tags: advertising advertising age adweek bite size edits blog blogging blue sky factory book oven bryan eisenberg cast of dads cc chapman chris brogan christopher s penn deep focus digital dads digital marketing facebook facebook group hugh mcguire ian schafer in over your head itunes joseph jaffe julien smith librivox managing the gray marketing marketing engagement marketing innovation marketing over coffee media bistro media hacks miramax films new marketing labs new media online marketing online social network podcast podcasting six pixels of separation social media 101 social media marketing socialize strategy the new york times the wall street journal trust agents twist image wired

Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James' newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the Internet, but for the world). From the good, we also look at the ugly: those who adapt, adopt or tweak the ideas of others for their own personal gain. Are some ideas too easy to spread? Do they new online social networks highlight how scummy some Marketers can be? Keep in mind, the content is not safe for work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Running time: 43:46. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #27 of Media Hacks features:  C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. The expanding network that is South By Southwest (SXSW). More people there for interactive than for the music? (can this be true?). It's all about the "hallway magic." Julien hangs out with Nina Hartley. Foursquare was "the shiny object"... again (now, new and improved with trending!). Ninja suggests hijacking the foursquare feed. Getting people active in social causes. Checking out the new Akoha iPhone app. Are these things online social networks or games? Digging deeper into the context of content. Cause related marketing with sincerity. Dan Pink's new book, Drive. A discussion about ideas, content and how they spread. Sharing, Stealing And Other Nefarious Acts. 6 Marketing Secrets Not Worth Sharing by Bryan Eisenberg. Creative Commons. Are all Marketers scumbags? What can you do that's so unique that no one can copy and steal? The kindness of Bloggers... but what about the truth? The cult of Chris Brogan. The First Church of Broganology. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Tags: advertising akoha bite size edits blog blogging blue sky factory book oven bryan eisenberg campfire cc chapman chris brogan christopher s penn dan pink david usher digital marketing facebook facebook group foursquare hugh mcguire in over your head iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nina hartley online social network podcast podcasting six pixels of separation social media marketing south by southwest sxsw trust agents twist image twitter web 20

After 4 Years of Fighting It Did you recently – finally – begin to receive the Monday Morning Memo after having subscribed some time ago? We've been trying to get it to you, really we have, but the internet gods have not been kind to us. We've known for 4 years that thousands of you have been unable to receive the Monday Morning Memo through no fault of your own. Today I'll tell you how we gained the gods' good graces. Perhaps we found answers you can use. If you manage a business, two things are certain: 1. You have someone in your life you consider to be an expert in all things internet. 2. That person doesn't know nearly as much as you think they do. You and I (and most other people) believe urban legends about the internet because the legends make perfect sense. Here are a few we were told: “The ISPs have you blacklisted. You need to get white-listed.” Reality: We never found an ISP that maintains a list of any color. Email rejections are based on codes within an ISP's system and are mostly automatic and unmonitored. The ISPs rejecting us didn't know they were rejecting us. “Someone turned you in as a spammer to one of the SpamCop services.” Reality: Never in 15 years have we sent an unsolicited email. Nonetheless, to keep an enthusiastic subscriber from adding a friend's address without that friend's permission, we implemented a double opt-in system 4 years ago to make it impossible to subscribe any address other than your own. Consequently, spam cops love us. “Your emails contain too much promotional language.” Reality: The language of our emails was not the problem. “Your emails contain too many hyperlinks.” Reality: The hyperlinks were not the problem. “You're using .jpg images. You need to switch to flash images.” Reality: jpg images were not the problem. “You need to use rotating servers.” Reality: True spammers use this technique to periodically change identities. We were able to solve our problem without having to resort to this extreme technique. Urban legends will keep you as confused as a termite in a yo-yo. My head was spinning. I felt like throwing up. I needed to find an outbound internet marketing tool similar to On Target, Jeff and Bryan Eisenberg's inbound internet marketing tool that tells you exactly where the problems are on your website. Jeff and Bryan were unaware of any such outbound tool. Likewise, none of the other internet experts in my circle had never heard of any concrete, outbound marketing tools. When I tell you what the problem was, you're going to say, “Of course, I could have told you that.” But hindsight is 20/20. The truth, once revealed, is always simple. If you think you know the answer, write it down. Seriously, write it down. The clearest memory is no match for pale ink. In a moment I'll give you a link to the answer and you can compare it to your guess. I've written New York Times and Wall Street Journal bestselling business books but I was powerless to solve my email dilemma until someone finally came along with a tool – a software system – for identifying and fixing email deliverability problems. BANG. Facts and details to the rescue. No hearsay. No guesswork. http://www.drh.net/mmm_free_deliverability_audit.html (Problem solved.) I fell into the answer when Sean Taylor walked into my office and asked if he could buy the hot, new 1-page shopping cart for WizardAcademyPress.com. Sean said he'd been researching ecommerce software for a long time and the hands-down winner was from a New Zealand-based company called http://www.interspire.com/ (Interspire.) I told Sean I wanted someone from Interspire to come and spend a few hours with us. Sean said I was being ridiculous; the software was only a few hundred dollars. I told him to make the call anyway. “Your boss is being ridiculous,” the consultant said. “This software is...

Most women can tell at least one funny story about a tragic first date. In most of these stories, a misguided man spends the entire evening saying, “Here's an example of how wonderful I am…” “Let me tell you what I can do…” “…and that's what makes me special.” Although we're rarely drawn to people who begin all their sentences with “I,” “Me,” and “My,” this first-person perspective remains central to mainstream advertising. And it's why most Americans detest mainstream advertising. “At [name of company,] we…” “Voted the number one…” “Why settle for second best?” This outdated language of self-promotion is known as “AdSpeak.” The new language of marketing is the language of Intimacy. Connectedness. Shared values. The sound of one friend talking to another. Intimate ads are believable because they confirm what the customer already knows. The fact that the advertiser knows it as well – and is willing to admit it – is what surprises and impresses the customer. Click. http://www.sunpop.com/videosamples.php (Connection.) How to Avoid “AdSpeak” in Your Ads. 1. Limit self-reference. Reduce the number of times you refer to your company or your product in your ads. (New York Times bestselling authors Jeffrey and Bryan Eisenberg offer a free, online analysis of ad copy at FutureNowInc.com. Their “http://www.futurenowinc.com/wewetext.htm (We-We Calculator)” scores ad copy instantly. Just copy and paste your ad into the text-block and the software does the rest. 2. Don't say it. Lead the customer to say it. Instead of saying, “We're honest,” say something that only an honest person would say. Let the customer respond, “Wow. That's honest.” 3. Admit the downside. It makes the upside easier to believe. Imagine the impact of a jeweler saying, “A diamond is just a symbol. The important thing is not to forget what it symbolizes.” A behavioral scientist named Desmond Morris wondered why some couples stayed together for a lifetime while other couples divorced. What he found was that couples who stayed together had usually followed similar progressions of intimacy, allowing sufficient time before advancing to the next stage. His theory was that this allowed the couple to more deeply bond during the courtship phase of the relationship. Couples who rushed through these “stages of intimacy” usually didn't form as strong a bond and were far more likely to divorce. WHAT THIS MEANS TO BUSINESS: Customer courtship should begin long before your customer is in the market for what you sell. The customer won “quick and easy” will be lost just as quickly and easily. Let's look at the 12 Stages of Intimacy as they relate to business: 1. Eye to Body * general awareness. In Business: Name Recognition. 2. Eye to Eye * each person knows the other has seen them. In Business: Targeted advertising is purchased to reach the customer. 3. Voice to Voice * conversation. Can be one sided, or a dialogue. In Business: Your ads are read or heard by the customer. 4. Hand to Hand * holding hands. Acknowledgement of possible relationship. In Business: the customer considers visiting your place of business. 5. Arm to Shoulder * closer contact than holding hands. In Business: contact is made in person or by phone. 6. Arm to Waist * indicates a growing familiarity and comfort level in the relationship. In Business: second contact, a repeat visit 7. Mouth to Mouth * Kissing. In Business: a purchase is made 8. Hand to Head * Touching a person's head is highly intimate, a sign of deepening trust. In Business: contact through social media – MySpace, Facebook, Youtube, Blogs 9. Hand to Body * This is the stage where foreplay begins. In Business: a repeat purchase. This person is becoming a real customer. 10. Mouth to Breast * Foreplay continues, obviously. In Business: the customer begins to tell their friends about you. Referrals. 11. Hand to Genitals...

Welcome to episode #129 of Six Pixels Of Separation - The Twist Image Podcast. Friday was a brutal day. I came down with a terrible cold. Saturday rolled around and I wondered how I would ever get a new episode of this Podcast produced. I hopped on Twitter and asked anyone and everyone to come and help me crowdsource this new episode. This is one full episode with commentary from South Africa, Ireland, Canada, the U.S. and beyond. We also have in-depth discussion with Bryan Eisenberg, author of the new book, Always Be Testing, Blogger at GrokDotCom, co-founder of Future Now, and best-selling author of books like, Waiting For Your Cat To Bark and Call To Action. Enjoy this first-ever crowdsourced episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Running time: 39:17. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The crowdsource episode begins here: Audio Comment - Sam Houston – Gamer DNA. Audio Comment – Peter O'Connell – Audio O'Connell. Audio Comment – Bill Sweetman – Sweetmantra – Yummy Names - Tucows. Audio Comment – Bernie Goldbach – Inside View. Generation Expects – Don Tapscott. Audio Comment – Kevin Behringer – Fly Over Marketing. Audio Comment – Dave Fleet – Thornley Fallis. Audio Comment – Marko Kulick – Photography.ca - Pets.ca. Audio Comment – Ahmed – Capetown, South Africa. In Conversation with Bryan Eisenberg – Future Now – GrokDotCom – Always Be Testing. Google Website Optimizer. Six Points of Separation – Six Ways To Always Be Testing: 1. Test something. 2. Keep at it. 3. Involve everybody. 4. Get help from the outside. 5. Develop a roadmap. 6. Keep getting educated. Audio Comment - Neil Bearse – Ninja Runner on Twitter. Music from the The PodSafe Music Network: Ingrid Michaelson – ‘Be OK'. Stand Up To Cancer. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Tags: advertising always be testing audio oconnell awakening the entrepreneur within bernie goldbach bill sweetman blog blogging bryan eisenberg business dave fleet digital marketing don tapscott emyth revisited facebook facebook group fly over marketing foreword thinking future now gamer dna generation expects google google website optimizer greenfields report grokdotcom harpercollins canada ingrid michaelson inside view itunes kevin behringer marketing marko kulick mass media michael gerber motivational books neil bearse ninja runner online social network peter oconnell pets ca photography ca podcast podcasting podsafe music network sam houston six pixels of separation social media marketing stand up to cancer sweetmantra thornley fallis tucows twist image twitter web 20 yummy names

It's as easy as A.B.C. You're attracted to art 1. when it stands for something you believe in, 2. when it shows you a reflection of your own core values, or 3. gives you a glimpse of your inner face. You're drawn to a brand for precisely the same reasons. A cultural icon is a contemporary archetype, mass-appeal public art, the symbol of a worldview. Cultural icons embody the zeitgeist, the spirit of the age. They reveal the mind of the time. Learn to read the choices of your customers and you'll be able to better serve them. The cars your customers drive reflect choices they have made. Their clothing and accessories reflect additional choices. What do these choices tell you? They decorate their homes and offices with choices that virtually shout their innermost thoughts and feelings. Are you paying attention to any of this? “Show me what a people admire, and I will tell you everything about them that matters.” – Maggie Tufu, The Engines of God, page 398 A well-served customer is not easily stolen. Bill Bernbach once said, “Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” We buy what we buy to remind ourselves – and tell the world around us – who we are. “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I down a glass of extra strong lager. I am handsome, I say, as I don my Levi's jeans.” – John Kay Do you want to write persuasive ads, speeches and sermons? Use words and phrases that reflect your customer's core values. Connect to his or her worldview. A knowledge of trends among your customers in art (music, hairstyle, clothing, jewelry, etc.) brands (cars, bikes, computers, magazines, etc.) and heroes (the cultural icons they admire) will be the only clues you need. Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them. The concepts I've shared today will help you better understand persona-based ad writing, an important element in http://www.futurenowinc.com/ (Persuasion Architecture)®, the marketing technique perfected by New York Times bestselling authors Jeffrey and Bryan Eisenberg. Captain Jeff Sexton is a master of persona-based ad writing. He'll be one of your instructors when you come to Austin to learn how to https://wizardacademy.org/scripts/prodList.asp?idCategory=236 (Write for Radio and the Internet.) That class, August 26-27, is just 4 weeks away. Are you coming? Business isn't going to get better until you get better at attracting it. Come. Aroo. Roy H. Williams

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast. After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of fodder about the Digital Marketing landscape. There are some great audio comments, a new Greenfields Report and a very cool conversation with Collin Douma from Radical Trust and Social Media Group all about identifying influential Bloggers and how Marketers can better navigate the Social Media landscape.  Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #98 - Host: Mitch Joel. Running time: 50:03. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1360 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. emetrics Toronto. iPerceptions - 4Q. Bryan Eisenberg - Call To Action - Waiting For Your Cat To Bark? - Future Now Inc. - GrokDotCom. WebCom Montreal – May 14th, 2008. CMA – Canadian Marketing Association - Digital Marketing Conference. Avinash Kaushik - Web Analytics - An Hour A Day - Occam's Razor - Google. InfoPresse – Web Analytics Day – April 16th. Montreal Geek Dinner with special guest Avinash Kaushik – April 15th. CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th. Seth Godin. Dan Ariely - Predictably Irrational. W. Mitchell. Penelope Trunk – Brazen Careerist. Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona. Keeping it Together When Losing Control - How to Create a Customer-Centric Environment in a Web 2.0 World where Customers are in Charge. Web 2.0 University. ACA – Association of Canadian Advertisers – Continuing The Conversation. Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation. Greenfields Report – Bernard Goldbach – Podcasting.ie – InsideView.ie. And as a video: http://qik.com/video/49545. Audio Comment – Neville Hobson – For Immediate Release. Collin Douma responds to last week's audio comment by Robin Browne – DaBizBlog. In Conversation with Collin Douma – Radical Trust – Social Media Group. Six Points of Separation – Six Ways To Create A Better User Experience Online: 1. Keywords. 2. Personas. 3. Scent. 4. Target. 5. Clutter. 6. Participation. Six Pounds of Sound – C.C. Chapman – Advance Guard – Managing The Gray – Accident Hash. Zach Ashton - 'Ocean'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #98 - Host: Mitch Joel. Tags: 4q aca advertising association of canadian advertisers avinash kaushik bernard goldbach beth lisick blog blogging blogroll brazen careerist bryan eisenberg business call to action canadian marketing association cc chapman cma collin douma dabizblog dan ariely digital marketing digital marketing conference facebook for immediate release foreword thinking future now inc geek dinner google greenfields report grokdotcom harpercollins canada influential bloggers infopresse iperceptions itunes jaffe juice joseph jaffe managing the gray marketing montreal motivational books neville hobson occams razor online marketing workshop online social network penelope trunk podcast podcasting radical trust robin browne seth godin shop org six pixels of separation social media group social media marketing twist image w mitchell waiting for your cat to bark web 20 web analytics webcom zack ashton

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with Anthony Robbins at the Power Within in Halifax, to spending four days at the TED Conference in Monterey, California, and then in NYC sharing the stage with people like Seth Godin, Don Tapscott and Sir Ken Robinson. There were tons of development in the Web world, so I called on Bryan Eisenberg to join me via Skype (apologies for the not-so-great connection) to help us all understand how Web analytics, research and more is forging ahead. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #94 - Host: Mitch Joel. Running time: 42:30. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1350 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. TED – Monterey, California – still digesting Speaking gig in NYC post-TED with: Seth Godin. Don Tapscott. Sir Ken Robinson. Carly Fiorina. Wired Magazine – Chris Anderson – article on Free. In Conversation with Bryan Eisenberg – GrokDotCom – Waiting For Your Cat To Bark – Call To Action – Future Now. iPerceptions and Avinash Kaushik – 4Q. Website Optimizer - What Should I Test? Audio Comment - Christian Scholz – mrtopf.de. Six Points of Separation – Six New Blog Techniques: 1. Half story. 2. Be provocative. 3. Video. 4. Well-thought out posts. 5. Blog frequently. 6. Destination. Six Pounds of Sound – C.C. Chapman – The Advance Guard – Managing The Gray – Accident Hash. Common Ground – ‘Monster'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #94 - Host: Mitch Joel. Tags: 4q accident hash advance guard advertising anthony robbins avinash kaushik blog blogging bryan eisenberg business carly fiorina cc chapman chris anderson christian scholz common ground digital marketing don tapscott facebook foreword thinking future now google grokdotcom harpercollins canada iperceptions itunes managing the gray marketing meatball sundae motivational books mrtopf online social network online video podcast podcasting power within purple cow seth godin sir ken robinson six pixels of separation social media marketing squidoo ted conference ted talks twist image website optimizer wired magazine youtube

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It's all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Running time: 40:31. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Microsoft and Yahoo! - I don't think they are going after Google... but that's just me. What's on your bookshelf? Join The Conversation – Joseph Jaffe. Public Speaking For Success – Dale Carnegie. The Secret Language of Business – Kevin Hogan. The Black Swan - Nassim Nicholas Taleb. PodCamp Toronto – February 23rd – 24th – Ryerson University. CarCast – Who Owns The Brand? Do you really think Bloggers do? Audio Comment - Derrick Kwa - Sui Generis. Six Points of Separation – Six Marketing Books You Should Own: 1. The Cluetrain Manifesto - The End of Business as Usual by Christopher Locke - Rick Levine - Doc Searls and David Weinberger. 2. Life After the 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe. 3. Purple Cow - Transform Your Business by Being Remarkable by Seth Godin. 4. Re-imagine - Business Excellence in a Disruptive Age by Tom Peters. 5. Waiting For Your Cat to Bark? - Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg. 6. Presentation Zen – Garr Reynolds. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Bubble – ‘Deadender'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple black swan blog blogging bryan eisenberg bubble business cc chapman christopher locke cluetrain manifesto dale carnegie david weinberger deepak chopra derrick kwa digital marketing doc searls facebook foreword thinking garr reynolds google itunes jeffrey eisenberg join the conversation joseph jaffe kevin hogan life after the 30-second spot loretta laroche macbook air managing the gray marketing microsoft mike lipkin motivational books nassim nicholas taleb online social network podcamp toronto podcast podcasting power within presentation zen purple cow re-imagine rick levine ryerson university seth godin six pixels of separation social media marketing sui generis tom peters twist image waiting for your cat to bark yahoo

When The Cluetrain Manifesto was published in 1999, it smacked of silly futurism, like Maxwell Smart's shoe-phone and Dick Tracey's TV-wristwatch. Both of which are now possible. Likewise, the societal shift predicted by The Cluetrain is already happening. Can you feel it? Here's a look at a few of the 95 Theses of The Cluetrain Manifesto. These statements were laughed at when they first appeared 8 years ago, but no one's laughing anymore: 1. Markets are conversations. Are your ads a conversation with your customer, or are they a pompous lecture? 2. Markets consist of human beings, not demographic sectors. Are you marketing to people with names and faces and favorite places, or are you marketing to a “target”? 3. Conversations among human beings sound human. They are conducted in a human voice. Are your ads written the way people talk, or the way ads talk? 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. Would the public describe your ads as “open, natural and uncontrived”? 15. In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18th century French court. Wow. That's already happening. You've noticed it, haven't you? 22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. What are your values? Do you admit your mistakes? Do you talk straight, or go sideways? Are you willing to say what you really think? 23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about. I've said it often: “Most ads aren't written to persuade. They're written not to offend.” Do you have the courage to take a position and suffer the wrath of those who disagree? Will you choose who to lose? 24. Bombastic boasts – “We are positioned to become the preeminent provider of XYZ” – do not constitute a position. In my 1998 book, The Wizard of Ads, the fourth of my Twelve Most Common Mistakes in Advertising (chapter 35) was: “Unsubstantiated Claims. Advertisers often claim to have what the customer wants, such as 'highest quality at the lowest price,' but fail to offer any evidence. An unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, be prepared to be disappointed with the results.” Is your business in step with the fast-coming future? 2007 is winding to a close. We're only Thanksgiving and Christmas away from a sparkling New Year's Day. Then, Bang! 2008. You need to https://wizardacademy.org/scripts/prodList.asp?idCategory=108 (be in Austin December 12-14) if you want to make 2008 the best year your business has ever had. The internet has become our phone book, dictionary, encyclopedia, sales brochure, research vehicle and back fence for gossip. Like it or not, you're going to have to do a better job online if you want to flex your muscles in 2008. Come. We'll give you exactly the tools you need. In just 3 days you'll learn the new rules of communication and we'll demonstrate specific techniques that will allow you to apply these new rules to your own situation. It's an event that happens only once a year. It'll be Jeff and Bryan Eisenberg and me and a bunch of nuts and bolts. You coming? Roy H. Williams

Welcome to episode #71 of Six Pixels Of Separation - The Twist Image Podcast. In this episode, we take a deeper look into what people are looking for (and why) when they visit a Website. This episode has an amazing CarCast with Bryan Eisenberg and Avinash Kaushik. There's even a Six Points of Separation tie-in. This is a deep one with tons of philosophy and insights about consumers, their online experiences, voice of the customer, and where the Web will (hopefully) go. I am also playing with the length of the show and would love to know what you think. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #71 - Host: Mitch Joel. Running time: 37:10. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - sixpixels.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over nine hundred and fifty members). Have you checked out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada? IAB Canada - Interactive Advertising Bureau - Social Media Marketing full-day seminar:  Montreal, Quebec - October 10th, 2007. InfoPresse - Chris Anderson event - Wired Magazine - The Long Tail. CarCast with Bryan Eisenberg and Avinash Kaushik. Bryan Eisenberg - Future Now - Call To Action - Waiting For Your Cat To Bark - GrokDotCom. Avinash Kaushik - Ocam's Razor -Analytics Evangelist for Google - Web Analytics - An Hour A Day. Six Points of Separation - Six Questions Surrounding Web Analytics - Inspired by Avinash Kaushik's The Three Greatest Survey Questions Ever: What are you looking to track? What will you do with this information? Who are your visitors? What is the purpose of your visit to our Website today?* Were you able to complete your task today?* If you were not able to complete your task today, why not?* * - indicates these are Avinash's questions. No Six Pounds Of Sound this week. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #71 - Host: Mitch Joel. Tags: avinash kaushik bryan eisenberg carcast chris anderson facebook foreword thinking google grokdotcom iab canada infopresse itunes long tail ocams razor podcast six pixels of separation social media twist image web analytics wired magazine

When I was in high school, it was considered a big deal if you could control a steel ball under a piece of glass with a couple of buttons that flipped little flippers. The steel ball would bounce from side to side and bells would ring and lights would light up. I could never quite see the point. There must be something wrong with me. I've since learned that it's fashionable to be skilled at something pointless: carry a pointed ball across a white line on a field. Toss an orange ball through an iron ring. Drive a car in circles really fast. If I were normal, I would have favorite pointy-ball people, orange-ball people and circle-drivers. This is where I fall short. This is where I'm broken. I've never been quite sure where I went wrong. A When Did Macaroni Become “Pasta?” David Freeman asked the question. It seemed to emerge from nowhere. Tuscan Hall was filled with executives from the largest food companies in the world. He was in the midst of unveiling https://wizardacademy.org/scripts/prodList.asp?idCategory=184 (2 new methods for accelerated branding) when he stopped in mid-sentence and asked, “When did Macaroni become ‘Pasta?'” Then, without waiting for an answer, he continued what he'd been saying. The audience, absorbed in what David was teaching, forgot his http://www.m-w.com/dictionary/nonsequitur (non sequitur) within the span of 3 adrenaline-fueled heartbeats. For me, it was just another glimpse into the inner dialogue of a strange and wonderful friend. I answered David in my mind. “Macaroni became ‘pasta' on the same day the hobo became ‘the homeless,' the trailer house became the ‘mobile home' and stock-car racing became ‘NASCAR.'” It would appear we've chosen to celebrate the mundane, elevate the ordinary and idolize the average. I guess struggling for excellence was just too hard. A Defense of Intellectual Rigor Yes, I believe that all men are created equal. But that doesn't mean that all men remain equal. Some are givers, some are takers. https://wizardacademy.org/scripts/prodList.asp?idCategory=88 (Some create) while others destroy. A few people work for the benefit of others, but most work only to benefit themselves. People are not equal. Their motives, choices and actions make them large or small. Are you being large today? Please do. May I confess something to you? Do you promise not to tell? I admire people who work hard to make things better for everyone. My heroes are the men and women who struggle to create a brighter tomorrow. I know this makes me a misfit, but I don't care anymore. Are you a misfit, too? There's work to be done. Much of our world is in pain. Pointy balls, orange balls, balls under glass and going in circles be damned. Sometimes it just makes me sad. Does it make you sad, too? https://wizardacademy.org/ (Wizard Academy) is a group of strange and wonderful misfits like David Freeman, Corrine Taylor, Shaun Courbat, Jodie Gateman, Oz Jaxxon, Michele Miller, Mark Fox, Jeff and Bryan Eisenberg and You. Thanks for coming, friend. I no longer feel alone. Roy H. Williams

Do you feel that something might be wrong with your business but you're not quite sure what it is? Solving the problem is the easy part. The tricky part is getting clarity on exactly what the problem is. Careless doctors treat symptoms. They don't worry about why your head is hurting, they just give you a painkiller. “Take two aspirin and call me in the morning.” But good doctors identify the cause of the pain, knowing that if they treat the root, the symptoms will disappear on their own. Short-term marketing is like aspirin. It temporarily takes away the pain without ever addressing the disease. But when the gravity of pain becomes too strong to be overcome with a discount event or a celebrity appearance, the sucking spiral begins. Deeper and tighter, the same scenery showing up again and again, the water grows cold and the darkness sets in. “When will this bad dream end?” Good doctors use diagnostic tools to shine a bright light on your problem. Sure it's embarrassing for a moment. But now you get to breathe again. Here are a few diagnostic tools developed by my partners and me that you can use for free: 1. https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=211 (The Advertising Performance Equation) will help you identify your problem. Use the equation and have confidence that you've looked in every corner of your business where a solution might be found. 2. https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=210 (How to Calculate an Ad Budget) is a free download at Wizard AcademyPress.com. It will tell you… well… how to calculate an ad budget. 3. https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=90 (How to Measure the Strength of a Brand) is another download in the Freebies section at WizardAcademyPress.com 4. Is your advertising copy, email message, or website text focused too much on you instead of your customer? Hook into Jeff and Bryan Eisenberg's http://futurenowinc.com/wewe.htm (Customer Focus Calculator) and your message will be instantly evaluated… for free. 5. Have you been defining your customer too narrowly? Answer the four short questions within the Eisenberg's http://www.grokdotcom.com/topics/complexograms.htm (Complexogram) and you'll instantly see how you can subtly change your message to appeal to twice as many people. 6. Have you seen the new TV ads where the Macintosh meets the PC? Strong brands have personalities like characters in a movie. Do you want to refine your brand personality? Acadgrad David Freeman is a successful author, a world renowned screenwriting coach and the inventor of Emotioneering. And he's got a free download for you: https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=208 (Refining Your Brand Personality). 7. A new tool that will be unveiled at https://wizardacademy.org/scripts/prodList.asp?idCategory=133 (the Wizard Academy reunion in October) is the ICUBU Customer Experience Index. Spelled “I see you be you,” the ICUBU index will measure scientifically the tactile, Personal Experience Factors that are being measured unconsciously by your customers every day. Your business will be scored in 100 different touchpoints with each score compared against the national average for your business category. The ICUBU Customer Experience Index will tell you exactly where you excel, where you're falling short, and precisely what to do to raise your score in each touchpoint. The first step in exceeding your customer's expectations is to know those expectations. This is what the ICUBU will tell you. And then it will tell you exactly where and how you're falling short. Business Diagnostics lift you up to the next level; the one that has been just beyond your grasp. Are you ready to go that high? Let us know if you need a hand. Roy H. Williams

Last Thursday https://wizardacademy.org/jeffandbryaneisenberg.asp (the Wall Street Journal published a story) about a new book written by two of our faculty members, hinting strongly that if the biggest advertising agencies on Madison Avenue would just buy a copy and read it, they would find the answers to all the questions that have eluded them. That story was a very big deal. On Friday the Wall Street Journal bestseller list revealed Jeff and Bryan Eisenberg's Waiting for Your Cat to Bark? to be the top-ranked business book in America. Six years ago, Jeff and Bryan were regular folks. Struggling. Hopeful. Doing the best they could with limited resources. Sound familiar? Jeff came alone his first visit to Austin because the brothers had only enough money for one plane ticket. He sat in the small meeting room of our old facility with a couple dozen other people who had come for https://wizardacademy.org/scripts/prodList.asp?idCategory=90 (a free public seminar). Jeff and I spoke briefly that day. He shared his dream and I encouraged him. A couple of months later, Jeff was back for a 3-day class and he brought his younger brother, Bryan. They obviously grasped the essence of what Wizard Academy was teaching, so when they asked permission to expand my work and apply it to the Internet, I said, “Delighted to see you do it.” They smiled. I smiled. And in that moment I was sure of something. “Someday your company is going to be a whole lot bigger than mine,” I said. They had no company at the time. When Pennie and I launched Wizard Academy Press, the Eisenbrothers turned in a manuscript called Persuasive Online Copywriting. We published it, sold some copies on Amazon.com and kept our fingers crossed that a real publisher might take an interest and give the book brick-and-mortar distribution. It never happened. When I flew to New York to visit them in their cramped little office in the basement of an old house in Brooklyn, they showed me their fancy new coffee maker. They were really proud of it. I sipped a cup and talked about how all their hard work would someday pay off. Soon their strange, new methods began paying big dividends for clients and thousands of people began to lean forward with their hands cupped behind their ears. The Wizards of Web curriculum was born when the brothers presented us with a fabulous syllabus for a course on Internet marketing. Their second Wizard Academy Press book, Call to Action, made the bestseller lists a year ago in spite of the fact that it also had no brick-and-mortar distribution. Finally, the brick-and-mortar publishers began to take an interest. Last week's trumpeting of Waiting for Your Cat to Bark, published by Thomas Nelson, couldn't possibly have made Wizard Academy more proud. Today Jeff and Bryan's client list includes many of the largest companies in the world. http://wizardofadsaustralia.blogs.com/contact_us (Craig Arthur), https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=14 (Chris Maddock), http://www.michelemiller.blogs.com/marketing_to_women/ (Michele Miller), http://www.highvoltageperformance.com/ (Mike Dandridge), http://www.freemangames.com/idea/ (David Freeman), http://www.brandingblog.com/ (Dave Young), http://www.futurenowinc.com/bios.htm#Holly (Holly Buchanan), http://juantornoe.blogs.com/hispanictrending (Juan Tornoe), http://www.hoverstudios.com/ (Thomas Tucker), http://www.slyasafox.com/NASA/ (Mark Fox), http://brandingadvice.typepad.com/ (Walter Koschnitzke), https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=132 (Lisa Davis), http://wizardofadscanada.typepad.com/touch_points/ (Steve Rae), https://wizardacademy.org/scripts/prodList.asp?idCategory=93 (Jeff Sexton), http://americanvisionaries.com/ (Sonja Howle), http://www.newschoolselling.com/index.cfm?webid=26 (Steve...

We buy what we buy to remind ourselves and tell the world around us who we are. “Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” – Bill Bernbach, legendary ad writer “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I down a glass of extra strong lager. I am handsome, I say, as I don my Levi's jeans.” – John Kay, columnist for The Financial Times “In the factory we make cosmetics. In the store we sell hope.” – Charles Revson, maker of Revlon You've heard it said throughout your life: “Birds of a feather flock together.” So what is the feather, what are the characteristics, of the birds who flock to your brand, your product, your company? Beyond the fact that they all chose to do business with you, what do these birds have in common? Answer that question and you'll discover the truth of your brand and earn yourself a copy Bible, a dialogue Bible and a comprehensive brand manual. Do you want true brand power? Then you must quit writing to a particular type of customer and begin writing to specific, representative customers. In their current bestseller, Jeffrey and Bryan Eisenberg call this technique “writing to personas.” (Yes, the boys did it again. Their new book http://www.amazon.com/gp/product/0785218971/qid=1152187210/sr=2-1/ref=pd_bbs_b_2_1/104-7644189-7867918?s=books&v=glance&n=283155 (Waiting for Your Cat to Bark?) leaped onto the New York Times and Wall Street Journal bestseller lists as quickly as did Call to Action, their 2005 bestseller.) According to the brothers, correctly identifying your customer personas is the foundation of Persuasion Architecture™ and the beginning of Six Sigma optimization in marketing. Sharing a glimpse of what they plan to teach at the Wizard Academy Fundraiser this November, Jeff Eisenberg says, “Anything that results in a lower level of customer satisfaction or a lost customer is a defect, a flaw in the sales process. When a person doesn't convert, your marketing has a service defect and your processes don't deliver on your promise to customers or to prospects. At least, that's how you'd look at things if you applied the Six Sigma discipline to your marketing. Think of these defects as holes in a leaky bucket. When you use Persuasion Architecture™ in your marketing, you are predicting your customer's behavior based on assumptions you've made about their motivation. If he or she does what you modeled, then you understood the customer's needs. But if what they do differs from what you planned, there can be only two possible reasons: (1.) You correctly understood their motivations but your execution was bad. Correct your execution. (2.) If these changes in execution fail to improve results, then your original assumptions were probably wrong. Correct your assumptions. Either way, using Persuasion Architecture™ personas in your marketing is the best way to bring accountability to your ad budget.” Jeff and Bryan Eisenberg were among the earliest graduates of Wizard Academy and have since become important faculty members. https://wizardacademy.org/scripts/prodList.asp?idCategory=108 (Will you be here in November when they whisper unpublished secrets) to their Wizard Academy family? Yes, we are taking over the world. Roy H. Williams