Marketing For Your Boring Business

Your business is boring but that doesn’t mean your copy or ads have to be! When you can use humor, you can get people to pay attention. And when you can get people to pay attention, you can get them to buy. Today we are talking with Daniel Harmon, co-owner of Harmon Brothers advertising agency. Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales for businesses like Squatty Potty, Chatbooks, Poo~Pourri and Purple!

There are some moments in life that change the course of your life. I am proud to say I have had some truly amazing ones: Marrying my husband, having my children, starting my business, speaking on stage for the first time. But one of my biggest failures happened because of a tweet. That tweet changed the course of my life forever.

One of my business besties recently told me something that aligns perfectly with today’s episode. She said “Every problem is a people problem.” - Seriously, this is SO right! Need more clients? That’s a people problem. Overwhelmed with your workload? That is a lack of people problem. Too busy working in your business vs working on your business? I am chatting with Ryan Naylor from Viva HR about how your are hurting your business and your marketing by not having your dream team in place.

Let’s be real, we ALL have that Facebook Friend (or three) that is in the network marketing game that just annoys the crap out of you - I have been looking for someone who does network marketing RIGHT for at least a year and I finally found in the most unlikely of places. Kristen LaValley will be breaking down for us the do’s and don’ts of network marketing AND what your boring business can learn from good network marketing.

Are you ready for some insider information? I went to the NAB Show in Vegas (National Association of Broadcasters international event) and had my mind blown! There were so many amazing tools, resources, and cameras, but I have THREE major takeaways for your business that you NEED to know about.

Is there a college near you? Did you ever consider how you could market your business to thousands in one place that are in your community every day? On today’s live stream, we are going to give you some invaluable tips & ideas on how you could be marketing to your local college attendees. This is going to open up a totally unique way to market that I know you never really thought of!

In a world of short attention spans and scroll happy thumbs, what is your boring business supposed to do to stand out in that cluttered news feed? I am hot off an amazing week at Social Media Marketing World and the data is staggering about what sort of content is being consumed online and where. And the overall consensus is…. You need to be doing video. Today we have Julia from Kapwing! To talk about how you can use short form video on your social media to get engagement and tell your story.

The definition of Intellectual Property is: a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc. But what does that mean for your business? Your marketing? What you are doing online? Today I am talking with Burt Skiba about what you need to know about Intellectual Property, how can you protect it, and how can I use it for marketing purposes.

Sometimes you just want your online marketing to be easy. Get your quick results. Get you sales. Well, the old saying goes you gotta spend money to make money. That is why today we are talking with one of my oldest business friends Michael Donato about what your boring business needs to know about Paid Ads and what you need to do to get quicker results from your online marketing efforts.

If I have a weakness in my social media marketing game, it is with Twitter. It is a beast of a social network all on its own, so knowing how to use it to get the most bang for your buck (and time) can be tricky. Today I am talking with Chris Strub author, non-profit advocate, international speaker and twitter junkie. He is going to share with us what we can be doing with Twitter to help your boring business stand out in that clutter twitter feed.

We business owners have to juggle a lot and often times it can be really overwhelming. Wouldn’t it be great if we could get some help? Especially with tasks like marketing? Automation? Scheduling? Emails! Well, Don’t Panic! We have Jess Tyson from Don't Panic Mgmt here to help us all Panic Proof our businesses and help us be better at marketing our businesses with the help of Virtual Assistants.

What the heck is Cryptocurrency? How can your business be using Cryptocurrency? What are you missing out on! Today we talk with Co-Host of The Bad Crypto Podcast and best-selling author, Joel Comm about all thing Cryptocurrency.

Do you ever feel like just don’t have anything to say when you are trying to post online? Are you unsure of how to talk about your business? Do you feel that you are just too boring for people to listen to you? I’ve got a secret for you: Even as a boring business, you have a story to tell. Today, I am joined by Gavin Hammar, CEO of Sendible, as we discuss Why storytelling is the #1 thing people should be learning and focus on when it comes to social media marketing.

Have you ever said to yourself “I should write a book!”? Don’t worry you’re not alone. Today I am talking with Jackie Toops about how writing a book can help your market your boring business and position you as an expert in your industry.

Influencers are a buzzword that the marketing industry has been tossing around for some time now, but how can your boring business really benefit from working with an influencer? Today we are talking with accidental entrepreneur and experience junkie, Mia Voss, to talk about what a MICRO-influencer is and how working with one could be a great way for your to market your boring business in a new way.

Y’all tune every week for our Facebook Live Stream's to learn and figure out how to market your boring businesses, but have you ever thought about how you could be Live Streaming for Your Business? Today I am talking with Jennifer Watson from The Weather Channel about Live streaming best practices and how your boring business can use live video to amplify your reach, and build trust through relatability.

We are heading into the stressful money part of the year, but how does an accountant grow their business? Today I am talking with Jonathan Shoff about how he helps business owners succeed by streamlining their finances Welcome to the Marketing For Your Boring Business show. I am your host Desiree Martinez and today we are talking with an ACTUAL boring business owner about how he markets his business.

As business owners we go to a LOT of events: conferences, leads groups, expos, networking! There are so many events, but how could you be marketing your business better through event marketing? Today I talk with Laura Early from Wise Advise about how you can use an event to grow your business, both as a host and as an attendee.

Today we are talking with Owen Video about the good, the bad from 2018, and what you can expect for 2019.

Today we are talking with Mitch Wilson, from Sports Chat Place about HOW you should be using your website to grow your business and revenue. We discuss how to set up your website, get people visiting and making sure that people want to come back.

We all do stupid stuff sometimes, but with the hustle and bustle of running your business, it’s easy for mistakes to happen, especially when it comes to marketing. Today we cover the 7 big marketing mistakes that you may not even realize you’re doing… We’ve all made these mistakes at some point, even me, but armed with this episode you can make sure to avoid these slip ups as much as possible. In this Episode, we will share with you: Planning Perfection Video Woes Dealing with Data Engaging with Email But what about Bots? Categorizing Customers Feeling like Friends Exciting Experimentation Links Mentioned In The Show Connect with Desiree Facebook Twitter Instagram Youtube Follow All-In-One Social Media Facebook Instagram Youtube   Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.   Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses. You can find all the published podcast episodes right here Do you like this podcast? Please show us some love and leave a review for us on iTunes! (Click here!)  

(HEADS UP, there were a few audio errors during that make things a bit hard to hear in the second half of the episode) Marketing is a huge world, and it’s sometimes hard to tell what the most effective marketing for your business could be. Today we talk with Jay Baer, International Keynote Speaker, Best selling author and Plaid concasoare about how your boring business needs to be focused on Word-Of-Mouth marketing so you can grow your business by turning your customers into volunteer marketers. In this Episode, we will share with you: What exactly is Word of Mouth marketing? Creating small scale Word of Mouth Volunteer marketers Links Mentioned In The Show Connect with Jay Facebook Twitter Instagram Connect with Desiree Facebook Twitter Instagram Youtube Follow All-In-One Social Media Facebook Instagram Youtube   Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.   Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses. You can find all the published podcast episodes right here Do you like this podcast? Please show us some love and leave a review for us on iTunes! (Click here!)  

We are talking with Rachel Brenke, Managing Partner & Attorney at Connors & Brenke, about how she uses online and social media marketing (along with a killer personal brand) to use education to get new clients for her practice.

Are you wondering “how can I add extra revenue to my business?” Do you have an idea for a course or to teach people, but are just not sure how where to start? Today I talk to Rob Balasabas about how you can use online courses to grow your business, get more leads, and add passive revenue to your boring business.

If you’ve listened to all of our episodes, you know just how many things you can do to give your business a social media marketing boost. Thing is… you’re still running your business, right? You can’t be expected to do that AND implement every tip we give you, we get that. So today, on our inaugural Facebook Live Show, I talk to Valerie Morris about breaking it down. We discuss the 5 key tips that will help you balance your work with your marketing without impacting either one. In this Episode, we will share with you: Polished/branded look, Be consistent Do what others aren't doing, Provide Value/Educate, Engage with others   About Our Guest Valerie Morris is a social media strategist who believes that you can be successful in social media marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver, including being a founding member of Colorado Women in Social Media, speaker at Denver Startup Week, and speaker at many regional marketing groups. When Valerie "shuts off" her social media, she can be found running around with her two dogs, doing Pinterest projects, or searching for the best queso this side of the border.   Links Mentioned In The Show  Connect with Valerie Twitter Tintero Creative Connect with Desiree Facebook Twitter Instagram Youtube Follow All-In-One Social Media Facebook Instagram Youtube   Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.   Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses. You can find all the

Today I talk with Michelle Lewis about Hollywood PR tactics can benefit you, your business and your local community. We discuss how, no matter your background, you can use the best techniques of Hollywood to enhance the visibility and publicity of your business, and how you can represent yourself as the best in your field on local media.

Anything bots can do I can do better, and we don’t want them to take over the world and put us all out of jobs right? So just how useful is this tech? Surely it can’t do anything you can’t already do yourself? Today I talk to Amanda Robinson about the myriad of things that bots can do to enhance the marketing you’re already doing, or take a few things off your hands so you can get back to doing what you do best.

This week, I talk to Christina D Wagner about how to plan out your marketing in a fun and unique way, how to keep the ball rolling once you do, and which mistakes to avoid.

In the day-to-day of running your business, keeping up with the marketing that you know you should be doing can be kinda stressful, maybe even exhausting. You’re busy working on growing your business, doing what you do, and now you’re expected to be a professional marketer too? If you’re new to the whole thing, you’re […]

Networking, networking… no matter what industry you’re in, networking is key. If you’re in the marketing world, then it’s pretty much your whole life. But what if your business is totally online? How are you supposed to get out there and meet people when you’re always at your computer?   On this week’s episode, I […]

At some point, everyone has to deal with credit score. Everyone. You’d think that, because of this, online and offline marketing kind of don’t apply to the money industry, but… you’d be wrong. No matter the business, you need marketing if you want to grow and evolve as a business. And when your subject matter […]

Death comes for us all… if it didn’t, this week’s guest would have to find a different job. When it comes to marketing your day-to-day business, sometimes things aren’t just boring – they’re tough to talk about. But there comes a time when we all need to buck up and face the fact that one […]

When getting down to the day-to-day running of your business, marketing may seem like the last thing you or anyone needs to be looking at. You’re so busy making sure you do your job well, you start thinking: “Is it something I even need? None of my competitors are doing it.” Today I talk with […]

It’s easy to let your marketing slip when those hot and lazy summer days roll round. Between taking well-deserved time off, dealing with vacations, kids and other summery fun, it’s difficult to keep on top of all the other stuff. Beside, you might not even have much worth marketing during the summer… right? Today I […]

Facebook is no stranger to change. Whether you use Facebook to post vacation photos or to power your business, algorithm and service changes affect everyone. There’s one subject we’ve barely touched upon though, a powerhouse in the Facebook world that is bringing people together, creating communities and growing businesses worldwide: Facebook groups. Today I talk […]

PR can be an anxiety-inducing pair of letters for some people. For others, it seems irrelevant, something that they might not need. In the world of digital marketing, PR is just as crucial as having a website or social links, but actually getting started can be daunting to most people… especially those that don’t […]

Vlogging – we’ve all heard of it. If you’ve somehow never heard the word before, you probably still know what a vlog is without realizing it. Almost every day there’s some big news about the vlogging world and the huge industry it’s become. The beauty of it? Vlogging is for everyone, and that includes […]

Every worker needs his tools. No matter what services your ‘boring’ business provides, you know that the key to success involves growing an inventory of useful and effective tools that help you do what you do best. With so many apps and tools out there, which ones will actually help bring your digital marketing to […]

Social media brings people together, you know… by definition. However, when some of today’s social media giants were just fledglings, people were creating events for social media professionals to actually meet each other and share the love. One of the first of these events was Social Media Day, which has now grown to become one […]

To some, LinkedIn still has a reputation as a place to post your resumé and connect with colleagues. A long time ago, it was just that, but now it’s so much more. LinkedIn is a powerful social network for everyone from solopreneurs to huge businesses, boring or not. But are you doing it right? […]

You may not be the only ‘boring’ business in town. Hell, maybe your town is THE hub for the kind of services your business offers. With so much noise, both online and offline, how do you stay ahead of your competitors on social media? You post and they post, you post and they post… what’s […]

With Facebook algorithm changes popping up at the start of 2018, every business owner is worried, no PANICKING, about engagement. We were all thinking ‘is this the end of Facebook marketing? How will I even reach people now?’, with businesses changing their tactics in all directions. Today I’m talking with Crystal Hammond, who faced these […]

We’re all constantly looking for ways to improve our business and marketing – that’s a given. However, one thing most people don’t consider is that sometimes one of the biggest obstacles for their business may be themselves. There are a million problems every ‘boring’ business faces when it comes to getting their name out […]

Videos seem to go viral every day, but the secrets to having this happen with you OWN content is still a mystery. Do you ever ask yourself what going viral actually means, and if it’s something boring businesses can even do? Some people can just whip out their phone and go viral overnight, does everyone […]

An important, maybe THE most important part of any business, is the sale. There are a million different questions you can ask about sales, but some of the most common that probably go through your head are things like “HOW do I sell to people?” “What makes people buy, and what doesn’t?” We’ve all experienced […]

We’ve spoken about Instagram and Facebook stories and how to master them. But what about nitty-gritty of Instagram itself? What’s an Instagram business account and how do you get the most out of it? What are the do’s and don’ts? And what about emojis and hashtags? On the show today is Moritz von Contzen, who […]

The hero’s journey is the foundation of all storytelling. It is important to make sure that you, the business owners, are marketing your product or service as a part of that journey. But are you the hero or the guide? We talk with Mary Baird-Wilcock from The Simplifiers about how you need to be telling […]

There’s no episode of Marketing For Your Boring Business this week, but there’s still plenty to check out if you’re in need of tips and tricks for social media marketing. Head over to http://www.allinonesocialmedia.com/blog for more, and we’ll see you next week!

Nowadays, Instagram wields a lot of power in the marketing world. But what does it mean to be ‘instafamous’? Influencers seem to come in all shapes and sizes, and most are considered celebrities. So it’s no surprise that to most, they can seem out of reach. How can these people help boring businesses through influencer […]