Podcasts about leverage pr

Learn how to land billion dollar clients using revenue based sales strategies In this episode, Stephen Roche shares his proven approach for landing enterprise clients in the competitive financial industry. He reveals why tying products to new revenue generation, rather than just cost savings is the secret to winning major clients like BlackRock and JP Morgan. Stephen explains how building trust through thought leadership, leveraging strategic PR, and using authentic LinkedIn engagement creates a powerful sales ecosystem that makes you the safer choice for potential clients. Stephen Roche is the Co-Founder and President of Saphyre, a patented AI-powered platform that streamlines pre- and post-trade processes for financial institutions. Founded in 2017 with his identical twin brother Gabino, Saphyre has revolutionized the industry by enabling T+1 and even T-Zero trade settlements, helping financial institutions meet new SEC mandates while eliminating the traditional web of manual tasks. The company raised $18.7M in Series A funding in 2022 and boasts an impressive client roster including BlackRock, JP Morgan, and Citigroup. Key Takeaways: Tie your product to new revenue generation rather than just cost savings to make it irresistible to potential clients. Create a "safer option" by building market validation through visible client partnerships and thought leadership. Be authentic on LinkedIn by balancing industry insights with personal content instead of just corporate messaging. Use event sponsorships strategically to gain speaking opportunities that establish thought leadership in your industry. Leverage PR by negotiating press releases with clients and repurposing that content across multiple channels. Document your journey authentically rather than relying on corporate-approved marketing materials that feel impersonal. Use "social proof" from major clients to create FOMO among their competitors who aren't using your solution yet. Consider offering warrant structures tied to performance metrics for strategic partnerships instead of giving away equity upfront. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO. The host uncovers how leveraging research-driven content can generate buzz, backlinks, and unmatched visibility for brands. Using examples from industry leaders like Google DeepMind and NVIDIA, this episode provides actionable steps to create, repurpose, and distribute impactful research. If you're ready to learn how research can transform your marketing strategies and build authority in your field, this is a must-listen! Key Takeaways and Insights: 1. The Rise of AI and Its Impact Across Industries (02:00) AI is influencing professions beyond marketing, including healthcare, education, and law. Google Trends data highlights an 8X increase in searches for AI research over the last four years. Online communities like Reddit's r/Futurology and Artificial Intelligence have seen significant growth since 2022. 2. Why Research-Driven Content Matters (10:42) Major companies like Google and NVIDIA are publishing groundbreaking AI research to generate links, press mentions, and authority. Google's AI research hubs (Google Research and DeepMind) showcase the power of free, accessible industry data. Example: Google DeepMind has journal articles with over 500-2,000 referring domains, driving backlinks, traffic, and credibility. 3. Different Types of Research-Driven Content Proprietary Research: Conduct in-depth studies with your team or academics to develop unique insights. Repurposing Data: Don't let research sit idle in PDFs—turn it into blog posts, LinkedIn infographics, social media videos, and more. Curated Research: Take existing industry studies or journals and reframe them for broader audiences in your niche. 4. Case Study: Unlocking Engagement Through Simplified Research Example: A blog post combining coffee productivity studies with up-tempo music research led to a viral response. Translating complex journals into relatable concepts amplifies visibility and audience resonance. 5. The SEO and Brand Visibility Advantages Research publications draw backlinks from reputable sources (e.g., Microsoft, universities) and are frequently cited in blogs and press. Example: DeepMind's journals generate massive referral traffic due to their accessibility and simplicity. Insights from Stanford's AI Index: The number of AI research articles tripled from 2010 to 2022. 6. Pro Tips for Distributing Research Findings Distribute research summaries via subreddit communities, LinkedIn posts, and news outlets. Convert large datasets into visual aids like charts, infographics, and videos to maximize distribution potential. Leverage PR strategies by pitching your findings to publications and blogs for additional reach. Actionable Advice for Creating Research-Driven Content Create Research: Invest in proprietary studies, user surveys, or experiments in your niche. Repurpose Content: Tailor findings into blog posts, social media visuals, and bite-sized infographics for different platforms. Collaborate: Partner with academics or industry experts to co-create compelling research studies. Translate Research: Simplify complex academic papers into relatable and engaging content for non-technical audiences. Pitch Your Study: Reach out to journalists, bloggers, and influencers who may amplify and share your findings. Resources and Links Mentioned:  Google Research – Explore Google's latest AI publications and studies. DeepMind Research – Access over 183 AI-focused journal articles. Stanford AI Index 2024 – Annual report on AI trends and insights. Tool Mentioned: Distribution.ai – Automate your content distribution processes. Related Subreddits: r/Futurology r/ArtificialIntelligence —

Want to boost your sales this holiday season? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talked with PR expert Gloria Chou about the world of public relations and how small businesses can leverage it to gain visibility and credibility, especially during holiday season. Gloria shared her unique journey from being a U.S. diplomat to becoming a disruptor in the PR industry, emphasizing that PR is not just for big brands but is accessible to everyone!------------GLORIA CHOU:YouTube: https://www.youtube.com/@smallbusinessprInstagram: https://instagram.com/gloriachouprWebsite: http://prstarterpack.com/Webinar: https://www.gloriachoupr.com/LinkedIn: https://www.linkedin.com/in/gloriaychouMasterclass: https://gloriachoupr.com/masterclassSmall Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586------------BUILT ONLINE:YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSxSpotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwPApple Podcast: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------ABOUT EVERBEE:Website: https://everbee.io/YouTube: https://www.youtube.com/@helloeverbeeBlog: https://everbee.io/etsy-seller-blog/TikTok: https://www.tiktok.com/@everbee.io?lang=enInstagram: https://www.instagram.com/everbee.io/Facebook Community: https://www.facebook.com/groups/416630082921388

Ever wondered how to take your expertise beyond the therapy room and into the media spotlight? Today's episode with Clare Rowe is packed with actionable insights on how therapists can get into PR and media to expand their impact and build authority in their field. Clare, an Educational & Developmental Psychologist and seasoned media commentator, joins us to share her journey and practical advice for navigating the world of media while staying authentic to your values.Whether you're looking to amplify your message, build your brand, or reach new clients, Clare's experience in the public eye offers a roadmap to stepping confidently into the media world and positioning yourself as an expert.

In this episode, I'm interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level.    She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself for the media and actually GET YOUR EMAIL OPENED!   What you can expect at every step of this episode:   00:00 Introduction and Background 05:32 The Importance of Community 07:26 The Shift in the World of PR 14:50 Preparing for PR 17:30 When to Pursue PR 19:22 PR on a Budget 25:12 Building Relationships with Journalists 32:14 Crafting the Perfect Pitch 34:28 Subject Lines and Follow-Up 37:59 Online Places for Pitching 41:38 Pitch Template and Tracker 43:08 Cracking the Media Code   About the Amy Bartko:   Amy Bartko is a distinguished PR professional, juvenile brand expert, founder of Chatterbox, best-selling author, and a sought-after speaker. With over 25 years of strategic communications experience, she has become a global authority in building and promoting brands for families, from pregnancy through childhood. Amy's profound understanding of how to engage busy parents within this unique niche has set her apart in the industry. Under her leadership, Chatterbox has flourished, strategically supporting both online and brick-and-mortar brands ranging from startups to global names. The agency excels in comprehensive brand development and digital strategy, alongside targeted product placement, influencer and celebrity marketing, traditional media, and consumer events. Amy's innovative approach has consistently positioned Chatterbox clients in the spotlight, with features in prestigious outlets such as Forbes, Today.com, the Today Show, the New York Times, Good Morning America, Time Magazine, the Wall Street Journal, and more. Before founding Chatterbox, Amy honed her skills in the baby and kids industry, working with small to mid-sized companies to craft impactful communication strategies. Her expertise not only in PR but also as a best-selling author and speaker underscores her unparalleled ability to connect with audiences and drive meaningful brand growth.   Connect with Amy:   Email: amy@chatterboxbrands.com Instagram: https://www.instagram.com/chatterboxprandmarketing/ Facebook: https://www.facebook.com/profile.php?id=61553209820839 Linkedin: https://www.linkedin.com/in/amybartko/ Website: https://chatterboxbrands.com/   I'm launching a digital academy called Crack the Media Code From Pitch to Placement https://chatterbox.mykajabi.com/friends - pitch template and pitch tracker       Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to a new episode of Escaping the Drift. Join us on a journey through the dynamic world of PR and brand building with John Gafford and Ulyses Osuna. Ulyses shares his transformation from college dropout to PR guru along with insights on mastering publicity and leveraging connections. Learn how to set clear goals, build authority, and strategically use PR to propel your business forward, all while navigating the ever-changing landscape of media exposure.Highlights:"Every time he spoke to me, he said 'we.' He was big on making sure that I didn't feel like he was a dictator, because he actually wasn't.""At its core, if they give it away for free, people won't value what they're saying. Because what's the value of something if it's FREE? Zero.""Results don't aren't the only thing that matters...you have to provide an amazing service experience."Timestamps:00:00 - Ulysses's journey to PR expertise02:23 - Contacting Neil Patel: Learning the Ropes04:27 - Initiative and Effort06:23 - Learning to Acquire Clients08:23 - Leveraging Relationships15:57 - Understanding Publicity's Value19:22 - Leveraging Authority25:45 - Tearing Down Others27:14 - Battling Negativity30:03 - Value of Paid Knowledge

Is your pre-pandemic plan still sitting on a shelf? Learn how to change your message to test the waters before diving in deep with marketing. #ThePitch #INICIVOX

If you're hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today's world, then people need to know who you are. And public relations is an integral piece of getting your organization's story out into the world.    Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of the bestselling book, “Sell Yourself Without Selling Your Soul” from Harper Collins.    Tune into the full episode for more on the essential pieces of effective public relations, how leaders and entrepreneurs can get past imposter syndrome, what a “signature story” is and how business owners can craft their own, and more.   Here's a Glimpse of What You'll Learn:    More about what Susan does, why she got into public relations, and what she says is an “epidemic” among business owners today Why PR can “open the entire world” to an entrepreneur or company The 3 P's of successful public relations How Susan helps her clients overcome imposter syndrome and the tools she uses to quickly shift someone's internal barometer  Why presence is one of the most important pieces of successful PR  What people should do instead of “faking it ‘til they make it” More about “tapping” and the emotional freedom technique, and how it can help people overcome doubt, fear or other negative feelings Why Susan wrote her book, “Sell Yourself Without Selling Your Soul”, and why it's helpful for both introverts and extroverts Breaking the myth that extroverts actually get more money from investors How Susan measures success in her personal life, and what it means to be a “wish-fulfilling jewel”  What Susan thinks it takes to become a great thought leader  More about Susan's martial arts practice, and some of her other daily practices that help her maintain peak performance  Why anyone who wants to do PR needs to have a “signature story”   Resources Mentioned in This Episode:  Susan's website, PR Secrets “Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit” by Susan Harrow Susan Harrow on Facebook Susan Harrow on Twitter Susan Harrow on Instagram “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy “Good to Great: Why Some Companies Make the Leap and Others Don't” by Jim Collins “Shambhala: The Sacred Path of the Warrior” by Chogyam Trungpa  Buy a copy of “Lost at CEO: An Entrepreneur's Guide to Strategy” by Carl J. Cox  40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn  

If you don't want to use social media to grow your business, you can leverage PR. Using PR to grow your business helps you reach a larger audience, grow your community, and convert more people to paying clients. How to leverage PR to grow your business without having to experience the anxieties of social media and more. Nina Daffe shares PR tips and strategies you can use to have more impact while making more money. The benefits of PR are multifold You can achieve multiple benefits when using PR to grow your business. First, you have an opportunity to reach the masses and be seen as the expert you truly are. Second, you are helping others discover that you are available to help them and guide them. If you don't pitch for PR opportunities, you always have a no. When you pitch, you have the opportunity for a yes. It's always worth the effort to pitch and leverage PR to grow your business.    Read the full show notes   Download the free eBook - 10 Strategies to Grow Your Business without Social Media.   Use discount code "TRGS" to get The Perfect Pitch Packet for $37 (usual price $197)!

Candice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University. Her first big break came when she landed a job with an advertising agency prior to graduating working with big names like Visit Florida and the Department Of Transportation.In this episode, Candice shares tips on how to sell PR as an agency owner, and how other business types can leverage press when selling. She reveals her agency's successful cold pitching sales strategy, and discusses the importance of establishing know, like and trust when selling any product or service.Here's what you'll learn:Candice's journey into Public RelationsWhat the Agency East is and how she built itHow Candice found her niche as a newer PR agencyHer expertise in sales and how she uses it to sell PR servicesHow any business type can leverage press coverage in the sales processThe importance of establishing ‘Know, Like, and Trust' and PR helps you do suchHer agency's successful cold pitching sales strategy Systems they have for finding leads in the agencyAnd more! Social media links:Website: https://www.theagencyeast.co/Instagram: https://www.instagram.com/the_agency_east/LinkedIn: https://www.linkedin.com/in/candicedangelo/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

How can you increase your brand awareness in 2023? In this episode, you will get ways to build a successful brand and a profitable business with digital marketing tools. Your host, Marsha Lynn Hudson, will give you insights on building a brand awareness. 1. Create a website and use SEO strategies to increase website visibility 2. Utilize social media platforms for marketing campaigns 3. Develop content marketing strategies to build an audience 4. Network with influencers in your industry to drive awareness 5. Use email marketing to attract potential customers 6. Participate in local events or conferences 7. Develop referral programs and customer loyalty promotions 8. Leverage PR opportunities such as press releases, interviews, and guest posts 9. Sponsor a local charity or organization 10. Place advertisements in relevant publications or websites Be sure and head to marshalynnhudson.com to grab our new free resources on branding for your business. Let's Connect Facebook https://www.facebook.com/marshalynnhudsonbrandingstrategist/ Facebook Group https://www.facebook.com/groups/femaleentrepreneurswhomeanbusiness/ Twitter https://twitter.com/MarshaLynHudson Linkedin https://www.linkedin.com/in/marshalynnhudson/ Instagram https://www.instagram.com/marshalynnhudsonmedia/ Entrepreneurs Who Mean Business Podcast https://anchor.fm/marsha-lynn-hudson Youtube https://www.youtube.com/user/marshalynnhudson Email: marshahudsontraining@gmail.com

Welcome back to another installment of Freight Broker Boot Camp, this week on the show I help you break the ice to get shippers to talk to you by positioning yourself as an expert. In this episode, I list five pivotal steps that will get you one step closer to that shipper and becoming an expert in your industry!   Timestamps: [00:00] Stop begging! How to get shippers to actually want to talk to you [00:38] Different Is better than better – position yourself as an expert [01:46] #1 – Get on a podcast/start your own podcast [02:40] #2 – Become a speaker [04:14] #3 – Write an article and submit it to media [05:16] #4 – Leverage PR to raise your stature [06:22] #5 – Collaborate with other industry experts [07:18] Recap [09:25] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"

No-one - "So, Rochelle who are you?" Me: I am a creative, tattooed, outspoken, rebellious soul who owns a youth + culture digital marketing and PR agency (with my name on it

Nina Dafe is the creator of The Perfect Pitch Packet (which is the word-for-word, proven time-saving template system for PR success without the risk of trial and error, overwhelm, expense or rejection). She has also provided done-for-you PR services for a-listers such as CEOs, coaches, non-profit organizers, TEDx speakers, #1 bestselling authors, and more.... Are you ready to find out the secrets to have success without failure? --- Send in a voice message: https://anchor.fm/lets-pause-podcast/message

In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton. 

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.

In this interview with Miguel Angel Rojas Ruiz, Director of Brand Marketing, Digital, SEO, PR and Branding at Rove Hotels, Dubai we discuss how hotels can leverage PR and Partnership, what is the right book direct strategy, the importance of testing different strategies and models, and many other topics for hotels to learn. Tune in to get actionable tips and strategies for your hotel's marketing strategy. Miguel Angel Rojas Ruiz LinkedIn Kiran Girija LinkedIn --- Send in a voice message: https://anchor.fm/iamahotelier/message

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching program the Winner's Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Jenn Little. Jenn Little shares tactical PR strategies that you can start today!It's a conversation full of solid takeaways. Learn-why you want an offensive and defensive PR Strategy  -the best way to leverage the media to grow your business.-how to avoid the biggest PR mistakesAnd MUCH more!!!    Win The Hour, Win The Day Winners Circlehttps://www.winthehourwintheday.com/winners-circle-masterclass  Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Jenn Little at:Email: jennlittlemedia@gmail.comLinkedIn: https://www.linkedin.com/in/jennlittlemedia/Facebook: https://www.facebook.com/JennLittleMedia  Win The Hour Win The Day  https://www.winthehourwintheday.com

How Top CMOs Tactfully Leverage PR & Media - CC #056We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Dallas, TX & New York City, NY - The Subject matter experts Qamar Zaman and Denis Serikov discussed the pros and cons of digital PR on a recent episode. Denis Serikov helps crypto and blockchain brands connect with their core audience via his New York based PR company Throne PR. PR for Blockchain and Crypto Companies. “We live in a fast-paced world with a cluster of information. Media voice is dissolved because there are so many platforms. So, everyone wants good PR to remind their core audience constantly about them.” Qamar Zaman CEO of KISS PR.  The Episode - PR for Blockchain and Crypto Companies. Denis talks about how creative businesses need to match the communication landscape in the subject matter experts podcast hosted by Qamar Zaman. Most people work remotely, and marketing is now dependent on online platforms. So, companies will have to deliver their message and construct stories close to reality. The potential clients are no longer in a specific location, but they're available globally. Henceforth, businesses will have to create messages that can reach different cultures, languages, and time zones globally. How to Leverage PR as a Crypto and Blockchain Firm in 2022 The Subject Matter Expert Podcast episode covers: How to Leverage PR as a Crypto and Blockchain Firm Covered: Guest Profile: Get to know Denis Serikov. What is PR and what can be expected from a digital press release to expect from a digital press release?How has the landscape changed for corporate communications in the last few years?Recommended PR strategies for Startups.How to leverage PR to get a journalist's attention so they can write about you?About the Guest Denis Serikov. Denis Serikov is a journalism major from the University of Missouri - Columbia School of Journalism. With his experience as a media marketer, he founded ThronePR post his media marketing career. Today, ThronePR owns an extensive portfolio of successful PR & digital marketing campaigns in crypto and blockchain. Denis and ThronePR's close network of journalists and PR professionals can help startups with the best outreach system to garner the audience's attention.  With over 20 years of experience in international PR and marketing, Denis has run successful marketing campaigns across all media channels, including digital.About Denis Serikov Visit Denis via his LinkedIn About Qamar Zaman - Host of Subject Matter Expert Podcast Medical Graduate turned software engineer, Qamar Zaman is a born entrepreneur. After quitting a 7 figure corporate JOB with big tech, Zaman established his venture now called KISS PR, which stands for “We keep it super simple - Giving positive results. ” You can read more about Zaman here. Media Contact Az@kisspr.comKISS PR LinkedIn KISS PR Facebook 

Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.Check out their website: https://www.ereleases.com/hello-ereleases/?a=3&gclid=CjwKCAjwjJmIBhA4EiwAQdCbxv0WtFo5Hec42gUSarx5eb9RgfxEk0xZfqnstEFx7x4exDMKjvCW0BoC8LoQAvD_BwEEmail him: ereleases2@gmail.comTwitter: ereleasesFacebook: ereleases.press.release.distribution Instagram: ereleasespr***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

In today's episode, we're talking about what it really takes to leverage PR and see success with it. The perfect person for the job? Justin Goldstein, owner of Press Record. Justin is an award-winning public relations practitioner, developing and implementing communications programs that have supported clients in public affairs, technology, consumer markets, lifestyle and more.  His work has been recognized by PR News, PR Newswire and the Hermes Creative Awards.  And that's why we brought him in to help us understand how to successfully leverage PR to grow, what some of the misconceptions are, and how PR compares to other advertising channels. Let's dive in! Show Notes: ✅ Check out Justin's Company, pressrecord.co ✅ Email Justin! justin@pressrecord.co

Have you ever considered implementing a public relations strategy to get more attention on your digital products?   You’re going to after listening to this episode with Amanda Berlin.   Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands.    Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts.   Public relations is a little bit outside of the scope of what we think about in terms of running an online digital product business, but it has a super powerful way of impacting visibility.   Amanda is sharing how to cultivate the right PR strategy, create the right relationships, get visibility without paying for it and much more, so tune in!   Resources Mentioned:  https://monicafroese.com/group  https://amandaberlin.com https://www.facebook.com/amandaberlin https://www.facebook.com/groups/createcontentthatconnects https://www.instagram.com/amandagailberlin https://www.linkedin.com/in/berlinamanda I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/18

Ronjini Joshua has 18 years of tech PR experience, focused on media relations. She's ran The Silver Telegram, a PR agency specializing in media relations for the last 11 years. Ronjini's agency specializes in tech and lifestyle brands that want high exposure in the media or launch new products and services in the U.S. market. As partners and friends of several crowdfunding platforms, The Silver Telegram has a specialty niche in managing successful crowdfunding campaigns.Follow Ronjini on LinkedIn here: https://www.linkedin.com/in/ronjinim/Learn more about The Silver Telegram here: http://www.thesilvertelegram.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeLearn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challengeVisit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Have you ever wondered whether PR is worth investing time into for your local business? Today you'll have your answer. In this episode, Laura Cole is joined by the owner of Approach Marketing, Megan Shroy to talk about all things public relations. They cover not only how beneficial it is for all-size businesses, but how you can use social media to exponentially increase its value. 

GFA329. In today's show, we Shane Oglow who is a PR internet market specialist whom I met years ago in a mastermind in Thailand. He is very active in he ecommerce, SEO, Amazon world and we are going to talk about the importance of PR in today's world. So Let's tune in. For full show notes, check out GlobalFromAsia.com/leverage-pr/. The post Leverage PR for your Ecommerce Business with Shane Oglow appeared first on Global From Asia.

In today's show, we Shane Oglow who is a PR internet market specialist whom I met years ago in a mastermind in Thailand. He is very active in he ecommerce, SEO, Amazon world and we are going to talk about the importance of PR in today's world. So Let's tune in. For full show notes, check out GlobalFromAsia.com/leverage-pr/. The post GFATV329 Leverage PR for your Ecommerce Business with Shane Oglow appeared first on Global From Asia.

In this episode, Hall welcomes back Joy Schoffler, Partner at Ascendant Industries. Ascendant Industries is a New York-based investment management company that focuses on opportunities where they can support senior management to drive rapid growth and profit improvement through capital infusion, technology, innovation, and organizational expertise. They invest across a number of key verticals, including industrials, defense, cyber, digital enterprise, and special advisory.  Led by a team of seasoned finance, operations, marketing and holding company executives, backed by extensive capital resources, Ascendant Industries plays an active role enhancing value. More than just a capital partner, they bring vast knowledge in acquisitions and financing and offer informed guidance and market intelligence. Their strong networks enable them to place powerful board members and advisors. Ascendant Industries brings impactful consulting resources and technology partners to quickly scale operations and build powerful teams. Their holding company structure enables them to execute and support mid to long-term growth strategies, affording the opportunity to resolve business hurdles with an eye towards maximizing value and revenue growth. Ascendant Industries is dedicated to helping exceptional entrepreneurs accelerate growth and achieve dramatic results. Joy is a Partner at Ascendant Industries where she sits on the investment committee and works with holding company leadership helping accelerate growth through strategy, systems and team development. Her investment portfolio spans across real estate, cyber security, blockchain, accounting technology, online investing technology, energy and biotech – with multiple exits along the way. Previously Joy served as Chief Strategy Officer for CRE investment firm Casoro Capital. There she raised capital for direct investments ranging in value from $18-$80 million. She additionally served on the buy side, as Director of Acquisitions for The PPA Group, acquiring $250m in real estate, helping grow the firm from 4 to 75 employees and making the “Inc. 5000” list, twice. Outside of the real estate sector, Joy started and sold FinTech focused, brand strategy firm, Leverage PR. At Leverage, Joy represented brands like SXSW, The Economic Ministries of Japan and Brazil, and developed a specialty FinTech practice. Joy additionally ran media and events at the White House, US Capitol, UN, and a Shark Tank casting call among others. A sought-after speaker and media contributor, Joy has won numerous awards including Women Communicators “Outstanding Communicator”, CEO Magazine “Entrepreneur of the Year” and Austin Under 40 award. Joy served as an officer in the Army Reserves & Texas State Guard and has a B.A in Economics from Pacific Lutheran University. Joy shares her thoughts on COVID-19's impact on the sector, where Ascendant Industries is currently focusing its efforts, some challenges the cyber sector experiences, and some new applications within the cyber and defense industries.  You can visit Ascendant Industries at , via their LinkedIn page at and via their Twitter page at .   Joy can be contacted via LinkedIn at , and via email at . 

Is Public Relations something you've dabbled in before but haven't had a chance to give it the attention it needs? Host Shahin Hoda is joined by Boden Westover, VP of Brand and Communications at Catapult, Samantha Dybac, Founder and Managing Director of the PR Hub and Kate Toon, Founder of the Kate Toon Group of Companies. The dive deep into the topic of PR, what it's really about and how to use it to grow your business and build trust.

Today's episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you're an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you're going to love today's show. We also discuss: The 3 different types of pitches that will work for your brand When you should use PR to promote your product How to gain great coverage WITHOUT using an agency How to leverage the press that you do secure And How to measure the results of your PR & media mentions For the full show notes, resources that we mentioned in our conversation today, and Nikki's contact information, click here.

Today’s episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you’re an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you’re going to love today’s show. We also discuss: The 3 different types of pitches that will work for your brand When you should use PR to promote your product How to gain great coverage WITHOUT using an agency How to leverage the press that you do secure And How to measure the results of your PR & media mentions For the full show notes, resources that we mentioned in our conversation today, and Nikki’s contact information, click here.

Gloria Chou is a US Diplomat turned PR guru. She is the master of the cold call, creator of the first PR-in-a-box solution for early-stage founders called the PR Starter Pack, and she is a pitching guru to startups. Her mission is to help early-stage founders get featured in top tier outlets and gain recognition as industry leaders without having to buy into the agency model of doing things.  In this episode… Whether you’re an early-stage founder or not, if you haven’t done PR already, it’s something you should consider doing. And coincidentally, now is the best time to do it. But there is a required relationship-building when it comes to public relations, so the earlier you start, the sooner you get to share your story with the world, even if you think your product isn’t such a big deal. Gloria Chou says to overcome your fear of rejection, you need to give yourself permission to offer your product to the media and show how you’re contributing to the world. Because in the long run, earned media will put you online for decades as opposed to pay-per-click advertising that goes away in just a few clicks. So how can you leverage PR today?  Join Stephanie Sims and Gloria Chou of Gloria Chou PR on this episode of What’s Your Ask Podcast as they discuss how PR works and how you can use it for your company’s advantage. They also talk about why companies need to look into how they do public relations and the common mistakes early-stage founders make when they first approach the media. Stay tuned.

Video: https://ftb.bz/27V Blog: https://ftb.bz/27B Episode on testing assumptions: https://ftb.bz/21B-testing-assumptionsStarting a business with nothingA viewer recently asked me how he could launch a startup when he does not have any significant savings or wealthy connections. With just an idea, but no source of capital, he is going to have to do this the hard way because no outside investor will ever fund a first-time entrepreneur with only an idea. If an entrepreneur has a significant track record of successful exits, then they might be able to get investment in their idea, but at that point, they would also have friends and family with money.If you are in this position, your first step is research and lots of it. You need to know everything about your business and market. Fortunately, it takes little or no money to conduct this kind of research and experimentation. For a company starting with no capital, avoiding waste and mistakes is even more critical. I wrote an entire episode on testing assumptions.Can you build it yourself?Engineers found most tech startups because they can build the initial prototypes themselves. They use their time, rather than cash to launch the company, avoiding the whole problem of fundraising on an idea.If you are launching a software-based business, can you code it yourself? You don't need to be the best programmer, just good enough to create a proof of concept or prototype that can demonstrate and validate the company's premise. I wrote much of the early code for Anonymizer and a few other products. I am not a professional developer, and that software was spaghetti code of the worst kind. But it got us initial customers and demonstrated that the idea was valuable or, in some cases, not. The same concept applies equally to hardware and service-based businesses if you have the needed skills.With just enough functionality to demonstrate your capability, and to validate customer demand and engagement with the solution, you are ready to bring your company to outside investors.If you can't build it yourselfBut what if you are an expert in business, sales, or marketing but have none of the skills required to create the solution? After you have finished all of the research and testing you can do without a product in hand, you must start evangelizing your startup to more technical entrepreneurs.Many technically skilled individuals want to be entrepreneurs but don't have an idea for their own business. Get them excited about your idea and bring them onboard. It may take a long time to find the person who both has the skills you need, and fully appreciates and shares your vision.This person will be your co-founder. They can spend their time creating the prototype and MVP while you focus on networking, pre-marketing, creating visibility, and yet more research. Mutually respectful technical and non-technical founding teams are incredibly powerful and attractive to investors. Your new technical co-founder will expect, and deserves, a substantial stake in the company. You literally could not do this without them, and they are not getting paid any salary.Spend time not moneyPeople often say that we should always spend money to save time. In this no-money situation, the opposite advice applies. In an unfunded startup, you are using time, which you have, to avoid spending money, which you don't. Beyond creating your prototype / MVP and doing research & testing, many of the other activities you should pursue depend on whether you are creating a consumer-focused offering or a B2B company.Consumer· Leverage free tools and online communities to get beta testers and early users. ProductHunt.com is a good example.· Engage in social media to build a following and create excitement about what is coming.· Participate in relevant online communities that will provide visibility, future users, advisors, partners, and investors.· Leverage PR if your solution is newsworthy. A company I help gets amazing PR because he is a veteran who makes a device addressing PTSD.· Use inexpensive online ads to test your messaging and the market need. You can learn a lot from just $100.B2B· Network with everyone in the space, in person, on LinkedIn, in forums, etc.· Ask for referrals and introductions to potential partners and customers.· Join associations and groups (that are cheap or free)· Attend industry events (that are cheap or free)· Spend time meeting and talking with potential customers, not to sell them but to learn from them.For everyone· Attend and present at pitch contests to hone your message, meet other entrepreneurs, and connect to advisors & investors.· Join quality accelerators or incubators for networking, logistical support, discounts, and sometimes funding.· Find potential advisors and sell them on the exciting prospects for your business. They can help with strategy, tactics, and growth. They should also make introductions and generally provide an experienced outside perspective.A long hard roadBecause you won't have any cash to spend, building your company to the point where angel investors are interested may take a long time. The process is challenging but not impossible. By the time you are ready for fundraising, you may be so good at bootstrapping that you find you don't need to bring in investors after all.

Video: https://ftb.bz/27V Blog: https://ftb.bz/27B Episode on testing assumptions: https://ftb.bz/21B-testing-assumptionsStarting a business with nothingA viewer recently asked me how he could launch a startup when he does not have any significant savings or wealthy connections. With just an idea, but no source of capital, he is going to have to do this the hard way because no outside investor will ever fund a first-time entrepreneur with only an idea. If an entrepreneur has a significant track record of successful exits, then they might be able to get investment in their idea, but at that point, they would also have friends and family with money.If you are in this position, your first step is research and lots of it. You need to know everything about your business and market. Fortunately, it takes little or no money to conduct this kind of research and experimentation. For a company starting with no capital, avoiding waste and mistakes is even more critical. I wrote an entire episode on testing assumptions.Can you build it yourself?Engineers found most tech startups because they can build the initial prototypes themselves. They use their time, rather than cash to launch the company, avoiding the whole problem of fundraising on an idea.If you are launching a software-based business, can you code it yourself? You don't need to be the best programmer, just good enough to create a proof of concept or prototype that can demonstrate and validate the company's premise. I wrote much of the early code for Anonymizer and a few other products. I am not a professional developer, and that software was spaghetti code of the worst kind. But it got us initial customers and demonstrated that the idea was valuable or, in some cases, not. The same concept applies equally to hardware and service-based businesses if you have the needed skills.With just enough functionality to demonstrate your capability, and to validate customer demand and engagement with the solution, you are ready to bring your company to outside investors.If you can't build it yourselfBut what if you are an expert in business, sales, or marketing but have none of the skills required to create the solution? After you have finished all of the research and testing you can do without a product in hand, you must start evangelizing your startup to more technical entrepreneurs.Many technically skilled individuals want to be entrepreneurs but don't have an idea for their own business. Get them excited about your idea and bring them onboard. It may take a long time to find the person who both has the skills you need, and fully appreciates and shares your vision.This person will be your co-founder. They can spend their time creating the prototype and MVP while you focus on networking, pre-marketing, creating visibility, and yet more research. Mutually respectful technical and non-technical founding teams are incredibly powerful and attractive to investors. Your new technical co-founder will expect, and deserves, a substantial stake in the company. You literally could not do this without them, and they are not getting paid any salary.Spend time not moneyPeople often say that we should always spend money to save time. In this no-money situation, the opposite advice applies. In an unfunded startup, you are using time, which you have, to avoid spending money, which you don't. Beyond creating your prototype / MVP and doing research & testing, many of the other activities you should pursue depend on whether you are creating a consumer-focused offering or a B2B company.Consumer· Leverage free tools and online communities to get beta testers and early users. ProductHunt.com is a good example.· Engage in social media to build a following and create excitement about what is coming.· Participate in relevant online communities that will provide visibility, future users, advisors, partners, and investors.· Leverage PR if your solution is newsworthy. A company I help gets amazing PR because he is a veteran who makes a device addressing PTSD.· Use inexpensive online ads to test your messaging and the market need. You can learn a lot from just $100.B2B· Network with everyone in the space, in person, on LinkedIn, in forums, etc.· Ask for referrals and introductions to potential partners and customers.· Join associations and groups (that are cheap or free)· Attend industry events (that are cheap or free)· Spend time meeting and talking with potential customers, not to sell them but to learn from them.For everyone· Attend and present at pitch contests to hone your message, meet other entrepreneurs, and connect to advisors & investors.· Join quality accelerators or incubators for networking, logistical support, discounts, and sometimes funding.· Find potential advisors and sell them on the exciting prospects for your business. They can help with strategy, tactics, and growth. They should also make introductions and generally provide an experienced outside perspective.A long hard roadBecause you won't have any cash to spend, building your company to the point where angel investors are interested may take a long time. The process is challenging but not impossible. By the time you are ready for fundraising, you may be so good at bootstrapping that you find you don't need to bring in investors after all.

Hall is joined by investor and advisor Joy Schoffler. Joy has won numerous awards including Women Communicators “Outstanding communicator”, CEO Magazine “Entrepreneur of the Year” and Austin's Under-40 award. She served as an officer in the Army Reserves & Texas State Guard. Joy founded, ran and sold Leverage PR, one of the fastest-growing PR firms in America. Currently, she manages a portfolio of FinTech companies and real estate investments by determining where the most value can be added. Visit her at at Joy can be reached via LinkedIn at    She can also be contacted via email at joy@joyschoffler.com

Coronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we work every day leading to a shutdown of offices and leaving remote workers to their own devices. This is not the first time that the news has been dominated by a cultural change or health risk. We all remember September 11th, SARS, the Zika Virus. This is not the first time, nor it will be the last when the world focuses on a single topic. While the stock market has definitely taken a dive, business is not at a halt and there are ways to continue to drive forward in times like these. We've put together 5 ways to leverage PR during the Coronavirus epidemic. Listen and take away actionable tasks to put on your list this week! Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

In today's content driven marketing environment, media and PR are more important than ever. Do you know how to properly craft and pitch your story to get it in front of the right audience? In this episode Adam Torres and Patricia Beitler, MBA, President at Velocitas, talk about what it takes to stick out from the crowd in order to leverage media. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

This week on Brand Builder, how to leverage PR like a boss, without wasting money.  Some brands are a little wary of PR. They're afraid of throwing their money away on something they don’t quite understand. They might have even felt burned in the past by an agency who over-promised and under-delivered.  Why does this happen? Because the media landscape moves so quickly. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money. Konnect is a consumer public relations firm based in LA, New York, Austin, and Denver that just celebrated their 10 year anniversary. They are change agents for food & beverage, franchise, lifestyle and family brands, reaching Millennials, entrepreneurs, health-minded consumers and moms. Clients include some big names, like KRAVE, Lenny & Larry’s, 4505, Kodiak Cakes, Lyft, TEDxLA, Skyzone, and more. Takeaways PR in our fractured media age. Things are just different now - one splashy campaign used to move the needle. Now, you need a multi-channel approach.  Effective storytelling - and how to connect types of stories you tell with the business outcomes you want.

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!

Joy Schoffler knows how to bootstrap a company to swift profitability on operational revenue alone. That’s how she built financial technology PR agency Leverage PR, before selling it to step into the investment world where she now encourages women to invest in other women entrepreneurs. Co-founder and Chief Strategic Officer of Upside Avenue and Casoro Capital, Joy shares her insights on how to manage money as an entrepreneur, where to invest it and why you have to pay yourself as your grow your business.

Joy Schoffler built a financial technology PR agency from startup to scale and then when she exited by selling Leverage PR, she stepped into the investment world where she now encourages women to invest in other women entrepreneurs. Co-founder and Chief Strategic Officer of Upside Avenue and Casoro Capital, Joy shares her insights on investing, what it takes to create a great company, and tips for female founders.

PR can be an anxiety-inducing pair of letters for some people. For others, it seems irrelevant, something that they might not need. In the world of digital marketing, PR is just as crucial as having a website or social links, but actually getting started can be daunting to most people… especially those that don’t […]

Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011.  She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes.  AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology.   On this episode, Beck sheds light on all-things PR.  Here are some of the topics: BAM Communications and what they provide clients during a day-to-day The importance of PR for a company The difference between PR and Marketing & Advertising? How has social media affected the industry over the last 5 years? How can brands use social media to increase their PR efforts or brand awareness? How big are influencers with large social followings in the industry? EARNED MEDIA VALUE and what data you can use to prove that in 2018 How to get positive brand awareness with short attention spans? And finally, her overall philosophy on how to deal with a PR crisis   FOLLOW BECK:   Twitter:@beckbamberger    FOLLOW THE SHOW:   David on Twitter: https://twitter.com/DavidjBrickley   Brett on Twitter: https://twitter.com/BrettReganSTN   @bizofsocial: Facebook  Twitter Instagram   A STN Digital Production A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands stndigital.com

Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011.  She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes.  AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology.   On this episode, Beck sheds light on all-things PR.  Here are some of the topics: BAM Communications and what they provide clients during a day-to-day The importance of PR for a company The difference between PR and Marketing & Advertising? How has social media affected the industry over the last 5 years? How can brands use social media to increase their PR efforts or brand awareness? How big are influencers with large social followings in the industry? EARNED MEDIA VALUE and what data you can use to prove that in 2018 How to get positive brand awareness with short attention spans? And finally, her overall philosophy on how to deal with a PR crisis   FOLLOW BECK:   Twitter:@beckbamberger    FOLLOW THE SHOW:   David on Twitter: https://twitter.com/DavidjBrickley   Brett on Twitter: https://twitter.com/BrettReganSTN   @bizofsocial: Facebook  Twitter Instagram   A STN Digital Production A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands stndigital.com

Vad är SXSW, vilka ämnen är aktuella i år och hur lät det när Barack Obama besökte festivalen i fredags?  Kommunikationspodden kör hela veckans avsnitt från festivalen South By Southwest Interactive i Austin, Texas. Du kommer få veta varför festivalen är viktig att ha koll på och inte minst kommer du höra Kommunikationspoddens inspelning när Barack Obama i fredags besökte festivalen för att prata tech, terror och eftermäle.  I programmet hör du: Chris Valentine, director för SXSW Start Up Village, Joy Schoffler, Leverage PR

SHOW NOTES at: www.5dollarplanet.com/004 In the Carol Cain episode: Carol Cain of Girl Gone Travel is former PR turned pro-blogger. Feature Topics in this episode: Finding a Personal brand that lasts forever is almost impossible The worst PR mistakes that Newbies Make How to profit from unpaid press trips How to build lasting long term PR contacts that will grow your business How to keep on top of your PR by choosing the right "super" contacts The benefits of not being a diva What is PR in 2015? And how it can benefit you. WE NEED YOUR FEEDBACK We love to hear from listeners about how we can improve the show or what you love about it already. You can email us using the contact form in the footer of this page or tweet @5dollartravel [tweetthis]My comment is...[/tweetthis]   What do you want in the show? Are we moving to fast, or is it all too basic? What do you like what do you not like? More on money or more on travel? Become part of the $5 Planet You can submit your own $5 food or fun experiences to our rapidly growing $5 Planet Map. OR tweet suggestions to @5dollartravel or #5dollarplanet Thanks for listening to the 5 Dollar Planet Travel lifestyle careers podcast! Visit us at www.5dollarplanet.com

Joy Schoffler, principal of Leverage PR, is a nationally recognized author and speaker in the field of innovative financial services marketing and communication. Leverage PR works within the financial services, real estate and technology industries helping firms reach their target customers through strategic public relations initiatives. Joy has written for a number of publications including: Entrepreneur.com, Social Media Monthly and MarketingProfs, among other outlets. See her beautiful infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!

May 14, 2014 - Read the Forbes article and watch the interview here: http://onforb.es/1jETx8D. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. While tech entrepreneurship continues to be dominated by men (see Cheryl Snapp Conner’s piece), women appear to be playing a larger role in the crowdfunding ecosystem. Note that Sally Outlaw, included in this article, is one of my clients. There is a growing list of influential women leading the crowdfunding industry. Sara Hanks, CEO of CrowdCheck, Jilliene Helman, CEO of Realty Mogul, Jenny Kassan, CEO of Cutting Edge Capital, Lesley Mansford, CEO of Razoo, Sally Outlaw, CEO of Peerbackers, Danae Ringelmann, Co-founder of Indiegogo, Joy Schoffler, CEO of Leverage PR, and Joanna Schwartz, CEO of EarlyShares will all join me for a live discussion about the crowdfunding industry.