Podcasts about kapwing

Julia Enthoven is the Founder & CEO @ Kapwing, the startup that provides a new, collaborative platform for creating images, videos, and GIFs. Highlights:

An AI image generator called Tess is gaining attention for its ethical approach to image generation. Unlike other generators that scrape images from the web without permission, Tess collaborates directly with artists, replicating their unique style and compensating them with royalties. Developed by Kapwing, Tess is marketed as the "first ethical AI image generator." It allows users to choose a style and generate images using text prompts, splitting subscription revenue with participating artists. While there are concerns about the limitations and potential copyright issues, Tess provides an opportunity for artists to benefit financially and gain exposure, while finding a balance between AI technology and the artistic process. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyphoang/message

Lo que está cambiando el podcasting y el marketing digital:-¿Cuántas descargas debe acumular un episodio de pódcast para ser considerado realmente bueno?-Aseguran que los aficionados a los deportes son más receptivos a los pódcast de video que la población general.-SiriusXM despedirá aproximadamente el 3 % de su fuerza laboral.-Acast culpa a la actualización de Apple por la disminución de sus oyentes en el cuarto trimestre de 2023.-Kapwing lanza una función con IA para crear clips para las redes sociales a partir de episodios de videopodcast.Pódcast recomendadoComo soy. Un programa en el que la psiconutricionista, especializada en trastornos alimenticios, Osiris Martínez, conversa sobre alimentación intuitiva, imagen corporal y autoestima.Patrocinado por rss.com (Plataforma líder para lanzar, crecer y monetizar tu pódcast).Si te gustó esta "newsletter" ¡Suscríbete!

Bookkeeping is the financial heart of every business. In this episode of Business or Pressure, host Allissa Haines covers why it matters and how to get started. Host: Allissa Haines is a practicing massage therapist and business owner and columnist for Massage & Bodywork magazine. You can find her building a community of massage therapists at deepbreathdigital.com/community.   Author links:   Website: www.deepbreathdigital.com/community   Instagram: https://www.instagram.com/deepbreathcommunity/   Resources: Waveapps: https://www.waveapps.com/   Quickbooks: https://quickbooks.intuit.com/   Xero: https://www.xero.com/us/   Freshbooks: https://www.freshbooks.com/   Kapwing.com: https://www.kapwing.com/     Sponsors:   Jojoba: www.jojobacompany.com   HobaCare Jojoba is a premium quality, 100% pure jojoba oil that is highly beneficial for massage therapists. As a single-ingredient product, it aligns perfectly with holistic practices, providing an all-natural, chemical-free massage medium option. Jojoba oil closely resembles human sebum, which allows it to absorb easily and deeply into the skin, delivering a non-greasy, moisturizing experience that doesn't clog pores or cause allergic reactions. This unique property makes it an excellent medium for massage, enhancing tactile contact without leaving an oily residue. HobaCare Jojoba is also shelf stable and will not stain natural fiber sheets. By choosing HobaCare Jojoba, massage therapists can enhance their practice, offering clients a superior, skin-friendly experience that promotes both skin health and overall well-being. Website: www.hobacare.com Facebook: https://www.facebook.com/jojobacompany Instagram: https://www.instagram.com/jojobacompany    

In episode twenty-two of Podcasts Suck, Sebastian Rusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience. PODCAST EDITING/HOSTING PLATFORMSHeadliner: https://www.headliner.app/Descript: https://www.descript.com/Kapwing: https://www.kapwing.com/TIMESTAMPS[00:01:01] Marketing and Promoting Your Podcast.[00:06:54] Including Podcast Episodes in Newsletters.[00:07:55] Swag and Podcast Marketing.[00:11:47] Create an Email List.In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it. In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.QUOTES"So tip number one for the best ways to market and promote your podcast is to make sure that you're creating micro-content of some sort."“Tip number two, promoting and marketing your podcast. You need to make sure you have some sort of email list put together.”“You can promote anything your little heart desires. That's relevant to what you're talking about in the newsletter.”==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/Youtube: Youtube.com/@PodcastLaunchLabSebastian Rusk: https://sebastianrusk.com/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

What's the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what's working for other companies.Between AI and other automation tools, there's lots of ways to expedite the video production process.1:30 Conversation with Julia4:51 Growing Kapwing's channels5:36 Video quality8:52 Rise of video and TikTok15:13 Hiring for video content role17:00 Overcoming disappointing views22:01 Scaling up video production25:50 Role of AI and automation30:08 Comfortable in front of camera31:40 Successful integrated strategy34:23 OutroFollow Julia: | LinkedIn | Kapwing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/

In episode eleven of Podcasts Suck, Sebastian Rusk kicks off a new series on podcast marketing. He discusses the challenges of marketing audio content and the benefits of incorporating a video aspect into your podcast. By repurposing visual content, you can easily enhance your content game and effectively market your podcast. Sebastian also highlights the importance of surrounding yourself with individuals who possess knowledge and insights beyond your own. PODCAST EDITING/HOSTING PLATFORMSKapwing: https://www.kapwing.com/Descript: https://www.descript.com/Deciphr: https://app.deciphr.ai/Swell AI: https://www.swellai.com/Canva: https://www.canva.com/Podpage: https://www.podpage.com/Buzzsprout: https://www.buzzsprout.com/?referrer_id=2226139TIMESTAMPS[00:02:39] Repurposing Podcast Content for Marketing.[00:05:14] How Can I Spend Money on it?[00:09:13] Micro-Content Creation.In this episode, Sebastian Rusk's ultimate goal is to find someone who knows more than you do and can contribute additional value to your understanding. This approach emphasizes the recognition that we don't know everything and that true knowledge comes from seeking out those who can offer different perspectives. This concept is applicable in various contexts, including podcast marketing.Furthermore, Sebastian explains the facilities in creating micro-content which involves repurposing both the audio and video files from a podcast episode into smaller pieces of content. By this, he recommends utilizing available AI tools. He specifically mentions Kapwing and Descript as tools used by their agency for editing and repurposing podcast content into more digestible formats. Overall, he encourages listeners to try their hand at creating micro-content themselves before considering outsourcing. He believes that by gaining hands-on experience and understanding the process, individuals can eventually teach others or seek out experts to add even greater value to the content.QUOTES:"The tools are available out there, but if you want to market your podcast, you've got to take micro content from each podcast episode."“AI is not perfect. Make sure there are no obvious mistakes.”“In order to teach it, you've got to get in there and learn it a little bit. ”“Your podcast can make that process even easier. You just need a game plan.”==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Matthieu Rouif is the Co-Founder and CEO @ PhotoRoom, one of the fastest-growing YC companies having scaled to an astonishing $50M in ARR in just 3 years. Their capital efficiency is immense having scaled to $20M in ARR on just $2M of invested capital. Prior to founding PhotoRoom, Matthieu founded several start-ups, including an app for ski resorts, HeyCrowd, and Replay, a video editor which was ultimately acquired by GoPro. Whilst at GoPro, Mattheiu led all image editing products. In Today's Episode with Matthieu Rouif We Discuss: From GoPro to One of YC's Fastest Growing Companies: How did Matthieu make the move from GoPro to founding PhotoRoom? What are the big mistakes Matthieu made on prior companies that he did differently with PhotoRoom? What does Matthieu know now that he wishes he had known when he started PhotoRoom? 2. Scaling to $20M in ARR with $2M of Cash: What allowed Matthieu and PhotoRoom to be so capital-efficient in their scaling? What are the biggest mistakes founders make when it comes to resource allocation and capital efficiency? On reflection, what did Matthieu not spend money on that he wishes they had spent money on? 3. Consumer Subscription + Photo Editing: Is it a Good Business: What are the customer acquisition costs by channel for PhotoRoom? What are their payback periods on a per-customer basis? How can it be a good business when the churn rate annually is 30-40%? How does this space play out with Canva, Adobe, Veed, Kapwing? Who wins? 4. The Future of AI: Who wins; incumbents or startups? What matters more; data size or model size? Will UI be more or less important in an AI-first world? Why does Matthieu believe that everyone hates command line prompts? Will we see $BN revenue companies created with just 10 people?

You may not know what Generative AI is, but you have heard about ChatGPT. This is just one example in the fascinating world of Generative AI, a realm filled with innovation and possibilities.Join me in this episode as we embark on a journey through the heart of Generative AI. I'm here to demystify the concept and answer some relevant questions: What exactly is Generative AI? Why is it such a big deal, and how is it shaping our future?But that's not all. I'll walk you through the mechanics, breaking down how Generative AI works in simple, easy-to-understand terms. And to add a real-world perspective, I'm joined by a special guest, Graham Morehead. Graham isn't just an academic; he's a professor at Gonzaga University and a mastermind behind two upcoming AI-driven startups. His insights bridge the gap between theory and application, offering a unique lens into the practical side of Generative AI.Stick around until the end, where Graham delves into the impact of AI on employment, giving us a glimpse into the future of work.Consider this episode your practical guide to Generative AI. Whether you're a tech enthusiast, entrepreneur, or just curious about the future, this conversation is for you. In This Episode:- What is ChatGPT? - What is Generative AI? - Why has Generative AI taken off?- How does Generative AI work?- Use cases of Generative AI- Available tools that use Generative AI- What tools do I use?- What led to the current revolution in AI? - Why AI is popular right now - Key players in the current AI world - AI's impact on people's jobs Resources mentioned:Subscribe to the newsletter - https://theaientrepreneurs.com ChatGPT - https://chat.openai.com/Github Copilot - https://github.com/features/copilotAlpha Code - https://alphacode.ai/en/Midjourney - https://www.midjourney.com/Pictory - https://pictory.ai/Synthesia - https://www.synthesia.io/Bard - https://bard.google.com/DALL-E - https://openai.com/dall-e-3 Cohere - https://cohere.com/ Claude - https://claude.ai/ Kapwing - https://www.kapwing.com/ Connect with Graham Morehead: LinkedIn - https://www.linkedin.com/in/grahammorehead Connect with Ramesh Dontha:AI Entrepreneurs Facebook Page-

We knew we had a lot to cover, but we had no idea we had so much to talk about when it comes to marketing your rental property!  We decided to split this episode into two parts, so we don't take up too much of your, likely overwhelmed, time.In this episode we take a deep dive into understanding the amenities landlords want to promote for their rental property as well as the area or neighborhood around it.We do not live in the same areas as our rental properties, so we really do not have a good understanding or feel for what their neighborhoods are like at different times of the day or week.We also discuss the best ways to photograph your unit yourself and, if you're adventurous, create video walkthroughs to show off your space to potential tenants.There's a lot of great information packed into this episode!  If you love it, would you do us a favor and leave a review so other landlords and rental property owners can understand the value we provide?Follow or subscribe on your favorite podcast platform!  This helps push us up in the ratings and be seen and enjoyed by landlords near and far. LINKS

Are you struggling to make your content marketing strategy stand out in a crowded market?In this episode, we are joined by  Gregory Ciotti, Director of Content & SEO at Kapwing. He discussed the most effective ways to approach content marketing in today's landscape and the intertwining of SEO and brand building for smaller companies and startups, the evolution of content marketing, and the shift towards creators and video. The most valuable lesson from this episode is the importance of using video to make content more personal and to help people get to know the person behind the advice and tactics.Overall, the speakers emphasize the importance of aligning with a company's beliefs and values when working in marketing, as well as pushing oneself outside of their comfort zone to try new things.TopicsThe importance of video in mobile searchVideo as a Complement to Other ProgramsBrand Building and AttributionNuanced Take on SEOUsing AI to Speed Up Content Production Competition is InsaneOriginal Data StorytellingArms Race in Content MarketingCreator approach and sustainabilityPersonal Branding vs. Company BrandingMatching EnthusiasmShow LinksVisit KapwingConnect with Gregory Ciotti on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Julia Enthoven, Co-Founder & CEO Kapwing Julia is one of the most humble and talented people, which thrills me to bring this conversation to life. She's a Stanford, Google, and Apple alum — talk about a trifecta! We discuss: -Being a tech entrepreneur in Silicon Valley -Growth mindset & how Carol Dweck became Julia's mentor-How to focus on mental health amidst the chaos of growing a company Hit the “FOLLOW” button to never miss an episode.Hope you enjoy the humble and inspiring, Julia :) #PermissionToShine #podcast  #interview  #tech  #entrepreneur #siliconvalley @PermissionToShine_

// www.mauerstrassenwetten.de // (04:07) Wie ist der Wochenrückblick enstanden? (11:46) Wieso Pinky aus Nordkorea? (17:09) Wie viel Aufwand steckt in einem WRB? (24:21) Wieso hasst ihr Laura Müller und liebt Markus Koch? (30:59) Ist der WRB nur ein Produktvideo für Kapwing? (35:58) Wie seid ihr zu MSW gekommen? (42:54) Wie investiert ihr privat? (54:22) Was war euer dümmstes Investment?

Join our resident Business Ninja Jamie, together with Grace Windheim, Product Marketing Manager for Kapwing, as they talk about how video content is a huge part of our everyday business lives. Video content is a powerful tool when it comes to promoting a business or helping potential buyers learn about a product. Video content is everywhere from all social media platforms, to websites even in establishments. Because of this, Kapwing was established, and they wanted to make video content creation not limited to video production professionals.Kapwing streamlines your team's video creation process and centers it in one content home base. Automate away tedious tasks with AI tools and templates, stay up-to-date on project status, and give in-line feedback. Their easy-to-use interface allows anyone, even kids, to create engaging and high-quality video content. With Kapwing, your imagination is really just the limit.Learn more at http://kapwing.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Today, I'm going to talk to you about a dozen marketing tools that myself and my staff use all the time. Screw The Commute Podcast Show Notes Episode 719 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Marketing Tools 01:18 Search Engine News and ahrefs.com 03:20 Shortkeys for PC/Mac and Amazon S3 storage 04:51 Kapwing video editor, Repurpose.io and Roboform 07:23 Teleprompter apps for your phone and iPiccy.com 09:27 Fiverr.com and SpeedTest.net 12:05 Virtual Private Network (VPN) Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ AHRefs - https://ahrefs.com/backlink-checker Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Helen Polise - https://screwthecommute.com/718/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.Key Learning Points:How to create a workflow with a hybrid team.The easiest way to repurpose video content.How to streamline your creative systems to get the most with your time.Edit video when you have ZERO video editing skills.Show notes & resources : https://tinymarketing.me/ep-32 DIY Content Planning BundleCODE: Podcast to get 10% off!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode -Support our Sponsors:Bonjoro - Get 15% Off - https://tinymarketing.me/bonjoroFlodesk - Get 50% Off - https://tinymarketing.me/flodeskDemio

If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don't have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal.  That doesn't mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your job a lot easier. But, if you use these tools poorly, the could have a really negative effect on your brand and even destroy all of that juicy authority you've been building for you and your business.  In this episode, I share a few of the tools you might want consider and I include the gremlin-level warnings about how not to use them. And, I also reveal some of the AI tools I've been using for a long time (without ruining my brand).    Here are some of the AI tools I use: https://chat.openai.com/ https://revoicer.com/ https://otter.ai/ https://hikeseo.co/ https://www.kapwing.com/   It's probably easiest to go through the process of producing an episode and talk about how AI can help or hurt along the way.    Topic Generation Language modeling and language processing AI like GPT-3 (Chat GPT is a popular free option) can generate a variety of topic ideas for your show. You can also use SEO AI tools to find topics that are in demand and will help your website's SEO. The caution here is to make sure you don't lose sight of the intention of your podcast and how it serves your listener. The most SEO friendly topics may be of no interest to your niche. You know your show and your audience better than AI.    Script Development There are so many tools you can use at this level from having AI completely write your script to simply using a voice-to-text AI to capture your thoughts the moment they come up so you can edit the script later. I use Otter.ai to capture my thoughts, it transcribes the recording instantly, and then I have something to start with when it comes to writing my script.  Gremlin Warning – If you haven't already discovered this, you soon will. AI can write your entire script. Do not do this. I repeat. Do. Not. Do. This.  Here's why: AI will never capture your voice properly AI is pulling from information that can be biased or inaccurate AI doesn't know when to incorporate your amazing stories and anecdotes AI is regurgitating everyone else's ideas and you, my brilliant podcaster, are a thought leader who has amazing opinions and ideas of your own. Don't fall for this AI trap!   Synthesized Voice Yes, you can get AI to voice over your entire podcast (for example, Revoicer). But, is that why you got into podcasting? Isn't your show about building trust and authority with your potential clients… how are they going to feel when they find out they've been listening to a robot? There is one cool option here…multiple languages. If you're branching out globally, you could have AI translate and record your script in multiple languages. Just know that there could be mistakes and if you don't speak the language, you might not catch them. But, your listener will.    Editing and Mixing AI editing has been around for a long time. I've never been a fan. It has gotten better but I'm still not a fan. Here's why – you are editing the text document and it will suggest removing the ums, ahs, stumbles, breaths… basically everything that makes you sound human. If you want to sound like a robot use AI editing. By the way, I've had people tell me that they find certain podcasts hard to listen to because it makes them feel uneasy. It's the AI editing! AI can create and add some really interesting music and sound effects. In my experience, it's not much of a time saver but it can be fun. Make sure you're doing it to enhance the episode for your listener not just to have some fun.    Publication and Promotion There are so many AI tools you can use to publish and promote your podcast. AI can give you a hand with an SEO title, it can write your description, help you out with show notes, and even come up with some catchy and visual social media posts. AI can also turn your podcast into a video (either the full episode or a promotional snippet). You can also use it to schedule posts, automate engagement, create and optimize ads, and analyze your promotional efforts. It's a deep, deep hole, I mean well of possibilities.  If you want to tap into AI for promotion, you'll likely be combining various tools. I keep it pretty simple using Kapwing for promotional videos and I've started using ChatGPT for suggesting SEO titles.    The Final Warning! There are so many options it's tempting to take the easy road and have AI do all the things. But don't. AI is a great tool but you are still the one responsible for everything that is published on your podcast. So, never rip and read as we used to call it in radio. Don't accept what AI generates as a finished draft. Re-write content. Re-design social posts. Check everything AI has created for you.    The most important thing is to not lose sight of why you created this podcast in the first place and who you are creating it for (ahem, your listener). You don't want to take any AI shortcuts that could compromise your integrity, your authority or their trust in you.  Want to know how to stand out as a spectacularly human host in the age of AI? Check out my last episode to discover why AI hosts will never replace real, live, human podcasters.   And if you don't believe me, check out my 100% AI podcast I recently shared as a bonus.    Book your FREE 15-Minute Podcast Coaching Call https://calendly.com/timwohlberg   Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

In this episode of No Nonsense Music Marketing, we dive into 9 proven ways to make your music go viral on TikTok, Reels & YouTube Shorts.Links from this episode:Omari Music Promotion: www.omarimc.com/promotion Tunecore Discount (Receive 20% off your first upload with our link): https://www.tunecore.com/?ref=omarimcpodcast&jt=omarimcpodcast Merch: https://musiquo.com/$OMARI Coin: https://rally.io/creator/OMARI/ Learn More About Our Incubator Program: https://www.omarimc.com/incubator/Submit Your Music To Omari MC Here:https://www.omarimc.com/submit-your-music/Other links mentioned in this episode:Kapwing:https://www.kapwing.com

In this episode of No Nonsense Music Marketing, we dive into how to make professional cover art for singles or albums using Kapwing. Omari Music Promotion: www.omarimc.com/promotion Tunecore Discount (Receive 20% off your first upload with our link): https://www.tunecore.com/?ref=omarimcpodcast&jt=omarimcpodcast Merch: https://musiquo.com/$OMARI Coin: https://rally.io/creator/OMARI/ Learn More About Our Incubator Program: https://www.omarimc.com/incubator/Submit Your Music To Omari MC Here:https://www.omarimc.com/submit-your-music/Other links mentioned in this episode:Learn More About Kapwing Here:https://www.kapwing.com/pricing

Key Links https://janetmurray.co.uk/the-courators-club/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=club (Janet Murray's Courators Club) https://janetmurray.co.uk/courageous-blog-content-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=blogging-kit (Janet Murray's Courageous Blog Content Kit) https://janetmurray.co.uk/courageous-content-live-newcastle/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=cclive-2022 (Janet Murray's Courageous Content Live event) https://janetmurray.co.uk/courageous-email-lead-magnet-kit-waitlist/?fbclid=IwAR0kdtOMdep1SEik_HGIfcXEcK_SjTslRkuY-EthxdGCQDytVgMTj4olV18?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=lead-magnet-kit (Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fbusiness-basics-content-kit%2F%3Ffbclid%3DIwAR0Gn0X8LN0BP6FpjxJbRdEhtRmB4905AZiQXKHCPpR4z4_Bh3HPfCC6KiQ&h=AT0Bsmss2i3rp_9AS1bM-3zcJ-OAm_7-7Zvj-oZcWYrL_KqRrpmXzDZ5fgq5fLL3fmF5yw1EcfpLaGTteHjVpe6CV_RxjBCjFRZ3hNXbKbt2qAMf-IhILZ3rzQyhhUBS6D0?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=business-kit (Save £30 on my Business Basics Content Kit using the code PODCAST67.) https://janetmurray.co.uk/courageous-launch-content-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=launch-kit (Save £30 on my Courageous Launch Content Kit using the code PODCAST67. ) https://janetmurray.co.uk/product/courators-kit/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=courators-kit (Janet Murray's Courators Kit) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fthe-ultimate-course-launch-checklist%2F%3Ffbclid%3DIwAR3dsPrPU0ya0myvtFeElsM-hthLgszz_hihZD_mQTNTBrAZ-wRgGdfa3ek&h=AT233KuUmv2ZPYdDXerw4bdUqik7OgnFRZyEWYtWUFttj3cC0L6UvPt2fO7hUxRpkG9nAdGQVtIIhWo_IwmSIZENnkhFrVpt0nDWEfuG3XJ9YtRqQk5VHB0AZf_PkueK3vM (Janet Murray's FREE Ultimate Course Launch Checklist) http://www.courageouscontentplanner.com/?utm_source=captivate&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=planner (Janet Murray's Courageous Content Planner) http://www.janetmurray.co.uk/create-your-content-contingency-plan/ (Create your content contingency plan (and why you need to)) (podcast) https://www.ecamm.com/ (Ecamm Live)  https://zapier.com/ (Zapier) https://www.kapwing.com/ (Kapwing) https://captivate.fm/signup?ref=janetmurray6 (Captivate) https://searchie.io/ (Searchie) https://www.activecampaign.com/ (Active Campaign) http://www.janetmurray.co.uk/ (Janet Murray's website) https://www.instagram.com/janmurrayuk/ (Janet Murray on Facebook) https://www.facebook.com/janetmurrayofficial (Janet Murray on Facebook) https://www.linkedin.com/in/janet-murray74/ (Janet Murray on LinkedIn) https://twitter.com/jan_murray (Janet Murray on Twitter) https://www.tiktok.com/@janmurrayuk (Janet Murray on TikTok)

Do you ever feel like you're re-inventing the wheel every time you make an Instagram Reel?  Deciding how long each clip should be and what to include in each section.  Working out timings before you hit ‘record' so it all fits with the music/sound effects. Then fiddling around with the clips you recorded to make sure it's just right. All of which means making a 30-second video could take you hours.  If any of this sounds familiar, you'll want to hear all about this new Instagram feature which is being rolled out over the coming months: Instagram Reels Templates. Key Links https://janetmurray.co.uk/courageous-content-live-newcastle/ (Janet Murray's Courageous Content Live event) https://janetmurray.co.uk/courageous-email-lead-magnet-kit-waitlist/?fbclid=IwAR0kdtOMdep1SEik_HGIfcXEcK_SjTslRkuY-EthxdGCQDytVgMTj4olV18 (Save 30% on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fbusiness-basics-content-kit%2F%3Ffbclid%3DIwAR0Gn0X8LN0BP6FpjxJbRdEhtRmB4905AZiQXKHCPpR4z4_Bh3HPfCC6KiQ&h=AT0Bsmss2i3rp_9AS1bM-3zcJ-OAm_7-7Zvj-oZcWYrL_KqRrpmXzDZ5fgq5fLL3fmF5yw1EcfpLaGTteHjVpe6CV_RxjBCjFRZ3hNXbKbt2qAMf-IhILZ3rzQyhhUBS6D0 (Save 25% on my Business Basics Content Kit using the code PODCAST67.) https://janetmurray.co.uk/courageous-launch-content-kit/ (Save 25% on my Courageous Launch Content Kit using the code PODCAST67. ) https://janetmurray.co.uk/product/courators-kit/ (Janet Murray's Courators Kit) https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fthe-ultimate-course-launch-checklist%2F%3Ffbclid%3DIwAR3dsPrPU0ya0myvtFeElsM-hthLgszz_hihZD_mQTNTBrAZ-wRgGdfa3ek&h=AT233KuUmv2ZPYdDXerw4bdUqik7OgnFRZyEWYtWUFttj3cC0L6UvPt2fO7hUxRpkG9nAdGQVtIIhWo_IwmSIZENnkhFrVpt0nDWEfuG3XJ9YtRqQk5VHB0AZf_PkueK3vM (Janet Murray's FREE Ultimate Course Launch Checklist) http://www.courageouscontentplanner.com/ (Janet Murray's Courageous Content Planner) https://www.kapwing.com/ (Kapwing) https://inshot.com/ (InShot) Article on https://www.socialmediatoday.com/news/instagram-tests-out-templates-for-reels-new-ways-to-reels-promos-in-stre/622586/ (Social Media Today) http://www.janetmurray.co.uk/what-are-instagram-reels-templates/ (New Instagram feature: Reels Templates) (blog) http://www.janetmurray.co.uk/march-instagram-updates-you-will-love/ (March Instagram updates you'll love) (podcast) https://courageous-content.captivate.fm/episode/4-instagram-reels-anyone-can-create-even-newbies (4 Instagram Reels anyone can create (even newbies)) (podcast) http://www.janetmurray.co.uk/how-to-find-trending-sounds-for-Instagram-Reels-and-TikTok/ (How to find trending sounds/effects for Instagram Reels (it works for TikTok too)) (podcast) http://www.janetmurray.co.uk/ (Janet Murray's website) https://www.instagram.com/janmurrayuk/ (Janet Murray on Facebook) https://www.facebook.com/janetmurrayofficial (Janet Murray on Facebook) https://www.linkedin.com/in/janet-murray74/ (Janet Murray on LinkedIn) https://twitter.com/jan_murray (Janet Murray on Twitter) https://www.tiktok.com/@janmurrayuk (Janet Murray on TikTok)

The struggle of beginning entrepreneurship is real sometimes.  My creative process is where I get to the point of “I want to quit!” and then I have a breakthrough.  I've had the inspiration to start repurposing my content in earnest.  There is the learning what I need to learn arc of pain.   There is lots of moving parts with repurposing content and all the social media platforms.  Creating all the short form clips.  And all that goes around it.  And that is where the pain comes in.Each platform has a slightly different nuance.  And all the programs to edit, caption, thumbnail etc.  Kapwing, Canva, Otter.AI, iMovie, etc.  iMovie is a burly beast!Bottom line: I was having a meltdown!Even more programs.  Rev and Scribe.  SRT files…And then there's Shorts, Reels, Posts, Stories, TikTok's…I'm writing the SOP's.  Yikes.Time to turn to the spiritual tools.  God who would you have me help?  You tell me.  I'm tired of trying to figure it out.  Praying, meditating, writing.  Some clarity came.  I made it through the “I quit moment”.Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov This episode is about the struggle being real. The struggle of beginning entrepreneurship. Man, it's real sometimes I had a I'm gonna quit moment. I had another one of those last night. That's what I'm going to talk about today. Yes, so I had another you know my process I've talked about this before my creative process. It usually culminates in a breakthrough, right after I'm gonna quit. I'm quitting my coaching group, I want my money back. All is for naught. I've done all this for naught and whatever the universe is having me work on why, why universe.Mischa Zvegintzov And I had a bit of inspiration I've talked about on the past couple of episodes, but to really in earnest, start repurposing my interview content, because I have all these great interviews. And there's so many really cool sound blurbs in there. And so, Carissa, again, just to recap, basically broke, gave me all these time markers in her video, and she's like, Hey, there's all these time markers where if you could give me these clips would be awesome. Because you basically interviewed me. And and the way you interviewed me, you, you pulled out all the information, I want to tell people and all these great sound Blips. And I was like, Sure. So I cut it all up and was like, wait a minute, like, what? Why am I not doing this?Mischa Zvegintzov So I'm not super active on the social media. And so this is where the pain points start coming in. I mean, there's multiple layers of pain points, hey, I want to have an offer for the public. Right? I'm like, damn, and I want to have an offer so I can start monetizing or get financial validation of my what I'm up to this entrepreneur, entrepreneurial journey. And the truth of the matter is I don't really need financial validation right now. Like I've got my bills are paid for the foreseeable future kids are okay foods on the table, like I'll be okay for for the short to mid term. Like it's okay. So it's a massive ego stuff, right? Excuse me. And, and then there's, you know, learning what I need to learn there's that arc of pain. So the social media, so basically, I'm going to reap, I want to repurpose create all these clips. Push him out on I'm going to tell you all the places to push them out.Mischa Zvegintzov And this is where the pain comes in. I'm because I'm super unfamiliar with YouTube, Facebook, Instagram, and Tik Tok not. I mean, I'm familiar with it. But I definitely don't have the processes mastered to crank out content. And just so you know, to crank out clips, like the clips, from what I've seen, research that I've done, and the input coming to me is that you've got to have captions on these clips, you've got to have the captions, so people can watch without the volume. Also, the captions pull you in. So you're prone, the viewer is prone to watch longer. And then you want to have a cool thumbnail to, to to, you know, at the beginning of the clip, so people want to click on the clip. But there's lots of moving parts. There's multiple, well, and then you've got to edit the clip in the first place, you got to put together the clip and the call soundbite. And there is currently not one program that fit efficiently does it that I've found it's probably out there, or it's probably staring me right in the face. But there's that getting the content together. Okay, and then so you've got these clips, so you're gonna put them out on YouTube shorts. And then you've got your regular old YouTube videos, you've got Facebook reels.Mischa Zvegintzov They Facebook story, a Facebook post. These are all slightly different formats, potentially with thumbnails and all this you Got the TIC TOCs, the TIC TOCs, I think they're called tick tock. And then you've got Instagram posts, stories in reels. And so there's lots of moving parts you've got to create. Each one has a slightly different nuance. So you can't just create one video and then push it out all across, you can create the one core clip. But then you have to do the nuanced work on each one. And I'm learning what those nuances are. And I'm trying to figure out the best programs to tackle and apps to tackle those nuances. The captions, the you know, we've got camera coupling, Otter AI, there's all sorts of stuff going on for transcribing for captioning for the creative, you've got iMovie to pull out the clips, because I'm doing these long interviews, they're 30 minutes to an hour. So you've got to have a an efficient clip pulling out or an iMovie is kind of a burly beast. There's Adobe's got what is it? Adobe rush or something comparable, might be a slightly more efficient, I don't know. But I was having meltdown yesterday, as I was trying to figure out how to import the SRT file into coupling.Mischa Zvegintzov Sometimes I can feel like I'm way behind in the process. In the end, the whole process, the entrepreneurial process, as I've started again, a year, year and a half ago. And so I get stuck on this nuanced problem. And it starts really irritating me. I'm like, dammit, how do you import the SRT file into completing the SRT file is the transcription so you go to otter AI. There's other companies Rev. There's scribe. Currently, I'm using otter AI, it allows for a lot of bulk transcribing at a very reasonable cost. I transcribe everything, you can export the transcription files, which is called an SRT file. And then you can import that SRT file into your into coupling allows you to import captions, as well as it does auto captioning on its own. lots of moving parts here. It's suffice it to say, I'm trying to maximize one time, all this stuff, right, I want to interview somebody. And then when I go to publish the interview, I want to, you know, do the transcription. Great. I've got it. I've edited the transcription because you got to edit those things. Because the auto transcribers they miss lots of stuff.Mischa Zvegintzov Anyway, I just was like, I'm hosed. There's too much. I'm wasting my time. I should be making summits and challenges, all these things that are all the rage. But I'm trying to systemize the process of I am Systemising the process of pushing clips out. I'm writing the SOPs. The system that the standard operating procedures of how to do it. Oh my gosh, it's barely anyway, I just I just so yesterday I was in complete meltdown. This is a waste of time. It's silly. What the heck am I doing? And I I brought in the spiritual tools man. I did the rest of the story. It's really what this episode is about. I was like God who's my perfect customer? When I was very frustrated with the perfect client like I don't know who my perfect customer is. Who's this avatar who I want to help. And that really that that pain point in me really started flaring up and showing as my frustration with importing SRT files into complaint was causing me frustration. So I was like, I don't have my offer. I don't have my Who am I even trying to help? What am I doing?Mischa Zvegintzov I was just I just was like, God, who would you have me help? Who do you want me to help God And I was I'm ready for that answer to come slowly. I just asked them like, it's, you tell me, I'm tired of trying to figure it out, you tell me. And I'm, I'm ready for the answer. Whatever you're meant to give me. And then, you know, it was like alright, this offer like flake what what? You know what, what? I hint so I was just praying and meditating on it a hint of writing and they woke up this morning, ton of inspiration, ton of ideas ton of perhaps not specific answers, but some clarity to keep moving forward, keep pressing forward. I just wanted to I just woke up this morning, had a great meditation and really wanted to document this part of the process, that frustration again, I quit. I literally had one of those, you know, I quit moments and, and I was like this too shall pass. pray, meditate. The answers will come and I'm reinvigorated. I'm on the right path. Things are good. I'm gonna keep at it. I encourage everybody to keep at it. Love to all. Thank you for listening. I'm out

If you're looking to amp up your omnipresence in the world wide web this new year, it pays to know which tools work, which helps save you a lot of keystrokes and makes repurposing content easier.  Tune in to learn more

You're a podcaster but should you also be a video-creator?  I can't tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new podcasters are planning to include video either as a version of the show or to promote the show.  I've got big news for you - they're on to something! Far too many entrepreneurs and small business owners ask the question ‘video or podcast?' when it comes to their marketing efforts. The mistake is that it shouldn't be ‘or' it should be AND. Video vs. Podcasting is a popular discussion in our household because my wife, Valerie, is a video confidence coach. That's right, our household includes a video coach and a podcast coach.  You might think that this video vs. podcast conversation can get quite heated but you'd be wrong. It's totally harmonious because we discovered long ago that video and podcasting can play nice in the sandbox. In fact, they can do a lot in supporting each other! Here's the most important thing you need to decide if you are going to tap into the marketing power of both video and podcasting:   Be listener/viewer-centric.    You've heard me say this before and (surprise, surprise) if you were in Valerie's world, you'd hear her say it too. It is the most important part of creating effective content - think of your ideal customer who is at this moment, your listener or viewer. Focus on serving them first.  The second most important thing you need to remember when dabbling in both video and podcasting is to pick a primary! Pick which medium is going to be your primary show. Are you going to be video first and lift the audio OR are you going to be podcast first and create a video with the audio?  If you don't make one your primary, you will end up working a lot harder!  Whichever you choose, make sure to take care of your secondary audience. If you are primarily video, be sure to describe anything visual so your podcast listener doesn't feel left out. If you are primarily a podcast, try to do something that will hold their attention visually. It doesn't have to be much - it could simply be a moving waveform!  And the third most important thing to note is that it is worth the effort.  I'm surprised how many people find me on YouTube. I shouldn't be because YouTube IS the second largest search engine after Google. But, I am surprised because my videos are really simple - just a moving waveform over my logo.  Here's what I learned, some people just prefer to listen to their content on YouTube. And, I get inquiries all the time from people who have only ever heard my podcast in video form.    BUT WAIT, THERE'S MORE!   Even if you don't want to create a video version of your podcast, you can still tap into the power of video to promote your show.  Here are three ways to do that: Create a video social post using an audio clip and poster (use an app like Wavve or Headliner to keep it simple) Post it on Youtube (you can use an app or a tool like Kapwing to add motion to a static poster) Get on camera and create a video to tease your audience and push them to the full episode. Hint. Tell them what's in it for them!   Again - it is worth it? Just look at some of these statistics:  Social media posts with video have 48% more views Video campaigns on LinkedIn have 50% higher view rates Social videos generate 1200% more shares than text content   So, if you're a podcast-purist who refuses to access that video can be worthwhile, you're missing out. And, so are potential listeners and customers who aren't finding you! If you need some help with your video/podcast strategy, hit me up for a free coaching call. We'll connect for 15-minutes to talk about you and your podcast. You'd be surprised how much we can accomplish in 15 minutes! It's free so what have you got to lose?  Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/ Um... or https://www.youtube.com/c/podcastperformancecoach   Got a Question? Contact me: https://podcastperformancecoach.com/contact/

In this episode, Julia Enthoven the Co-Founder of Kapwing joins Tom to share more about how they use the "viral watermark" feature to blow up the growth of their video editing software: Kapwing.

Mein Tag ist einfach immer zu kurz. #storyofmylife Kinder, Job, hier ein Termin, da eine Videokonferenz… Als berufstätige Mutter von vier Kids habe ich viele wunderschöne Momente in meinem Leben. Und ganz ganz wenig Zeit.   Inzwischen bin ich Expertin in Sachen mobiles Arbeiten. Und wenn ich mobil sage, meine ich richtig mobil. Nur ich und mein Handy. Nix gepflegter Schreibtisch im sexy Co-Working-Space ;-) Ich meine eher die “20 Minuten während ich beim Schwimmkurs warte” und die “Mist, Elterngespräch verschiebt sich um 10 Minuten” Zeit-Slots, die sich in einem vollgepackten Tag so auftun. Dank verschiedener Apps kann ich diese Zeiten nutzen, um Blogposts weiter zu bearbeiten oder kleinere Projekte rund um mein Business voranzubringen.  In diesem Blogpost stelle ich dir die besten Apps für Blogger und Content Creators vor, die mobiles Arbeiten auch auf dem kleinsten Screen möglich machen und es dir möglich machen, ein Business “on the go” zu führen.

Waaaah… Brainfreeze! Das passiert mir nicht nur, wenn ich eine eiskalte Cola Light zu schnell abzische. Auch wenn auf meiner to do Liste „Social Media Content vorplanen“ steht, verabschiedet sich mein Hirn gerne in den Standby-Modus. Unter Druck bekomme ich nur selten diese Mischung aus strategisch sinnvoll, hilfsbereit, kreativ und locker hin, die einen guten Social Media Post ausmacht. Geht's dir genauso? Dann habe ich hier die Lösung für dich! In dieser Podcast-Episode stelle ich dir 50 Social Media Ideen vor, die dich dabei unterstützen mit deinen Kunden ins Gespräch zu kommen. Und dein Angebot ins Rampenlicht zu rücken.  Erwähnte Artikel und Ressourcen:

Welcome to my Victor Dwyer YouTube channel! In this video, I'm going to discuss Videos Need Captions, Get Them for Free With Kapwing - Robert Martin. Exactly I mean and to your point about adding captions to your video. I think that's something that we've definitely seen become a lot more common in the last 12 months and there are all kinds of reasons for that. I mean you know as you're scrolling through like Facebook or LinkedIn you're guaranteed to come across videos with captions and I think it kind of started with the fact that like 80 percent of people scrolling through Facebook.

Blogartikel sind eine super Grundlage, um Instagram Content mit Tiefgang und richtig viel Mehrwert für deine Fans und Follower zu erstellen #mehrinhaltwenigerfluff Idealerweise sind deine Blogartikel genau auf die aktuellen Fragen und Bedürfnisse meiner Zielgruppe abgestimmt. Wenn du strategisch bloggst, sind deine Blogartikel auf Meilensteine wie Produkt-Launches oder andere Angebote abgestimmt und zahlen so direkt auf deine Umsatzziele ein. In deinen Blogartikeln steckt jede Menge Wissen und einige Stunden Arbeit. Es wäre eine Verschwendung deiner Arbeitszeit, dieses Content-Gold nur einmal zu nutzen. In dieser Podcast-Episode zeige ich dir 5 Möglichkeiten, wie du aus einem Blogartikel Instagram Content mit Reichweiten-Garantie entwickelst. Und deinen Content so doppelt- und dreifach für dich arbeiten lässt.

Parade of Techniques: - A great dialogue for your next agent interaction… “the seller has every right to…” - Hit em Up - a text marketing app - KAPWING - a free content creation tool Ask the Experts: - Vendor Relationships with a lender who has given referrals for 10 years. But they’ve dropped the ball on your referrals lately… how do you handle this? - Floyd Wickman’s Classic Specific Person Have you joined an R Squared team yet? Visit floydwickman.com/r-squared-coaching to connect with like-minded agents in this incredible Wickman community.

Andrew Bartolotta, Director of Digital Media for cityCURRENT and Lipscomb & Pitts Insurance, discusses some of the major social media lessons learned in 2020, some trends for 2021 and resources that can help organizations become more efficient and effective with their social media and storytelling efforts.During the interview, Bartolotta highlights Zoom, Canva, Sendible and Kapwing, and discusses the importance of empathy, being able to pivot, tracking and analyzing the data, and using your platforms to power the GOOD.Visit www.GROWTHcurrent.com to learn more about GROWTHcurrent.Four Social Media Tools We Used the Most in 2020 and Plan to Use Even More in 2021Zoom: How could we not mention Zoom! In 2019, our team started using Zoom to record our podcasts and thankfully I knew a lot about this program and its capabilities.Zoom was our “bonus employee” throughout this year and our main tool to help bring our Signature Breakfasts virtual, break the geographical barrier to attend our events, go behind the scenes of world-class museums virtually, and remain a tool to engage partners and the community without exposing people to the virus.Our team recorded over 500 interviews on Zoom alone this year spotlighting efforts across our region and around the world of those making a difference and doing GOOD even among so much uncertainty.2. Canva: I've preached about Canva since they launched back in 2012 and as a graphic design professional, I still can't think of any other tool that is as impressive, easy to use, and a great tool to collaborate with our team.Canva has templates for everything from business cards and instagram stories to annual reports and even video presentations. I love the fact that with Canva For Work, our team in Nashville and Allison and I here in Memphis are able to see instantaneously any adjustments to campaigns without ever leaving the app or checking our email.Sendible: cityCURRENT's social media scheduling manager has been a lifesaver for 2020. I use this platform every day as our content calendar and home for scheduling any posts, working on brand campaigns and more.Sendible helps you collaborate with your team to plan, post, and measure the success of content on every platform. I've used their draft functionality quite a bit as we pivoted through 2020 and am thankful that their team is just a tweet or LinkedIn message away when I need their help.They recently launched their 2021 Social Media Holiday Calendar and want to help you boost engagement on social by celebrating national holidays and fun events. Their FREE calendar has over 250 events with hashtags to help you with your content calendar.Kapwing: Kapwing has over 70 tools to help you with sharing video and meme content on social media. From their Studio and Video Maker to easy tools to add captions to video, waveform for podcasts, collage maker, and more, Kapwing is an online tool that makes creating video content a breeze.Four Lessons We Learned This Year About Digital MarketingFirst and foremost, social media is meant to be a dialogue not a monologue. What connects us to a brand isn't well-polished visuals, it's humans and their stories. It's how people have connected for centuries and it isn't about to change anytime soon; especially as we yearn for connectivity throughout the coming year.Social media is about relationships and people connecting to people — not companies or brands. So be human.Be empathetic / don't be tone deaf: pandemic, poverty, everyone's struggling (be a reprieve of what's going on in the world and be a place of positivity) brands continuing on with regular scheduled programming without addressing what was happening in the world can be quite awkward or hurt your brand persona.This year has been a limbo of: When should I post? What should I post? Should I post at all?PIVOT: Every social media manager (and most of the world) had to open their playbook and utilize plans B-Z when plan A went haywire this past Spring.. Have ideas in your back pocket and know it's okay to blow up your long planned content calendar. This year has really shown us that nothing can stop you from creating content if you're willing to adapt and accept that your strategy may be thrown out the window.Measure the effectiveness of your strategy: Over 75% of nonprofits and small business owners struggle to measure the effectiveness of the content they're creating. That leads to one huge problem: uncertainty on whether you're on-track to meet the goals you set earlier.How can you make a huge impact without knowing whether the content you're producing is working? You can't. That's why all social media marketers should make it a priority to analyze whether the tactics are working.You can do this by using data from native platforms, such as:Facebook InsightsInstagram InsightsTwitter AnalyticsLast but certainly not least, SHARE THE GOOD around you: While this unprecedented year has been full of challenging times for many, like Mister Rogers once said, “Look for the helpers. You will always fine people who are helping.” In your organization and small business there are a ton of stories we miss when we're caught in the day to day task lists so we encourage you to take some extra time in 2021 to reflect and highlight the GOOD… whether you take the time to create the story and share on social media, send us an email and let us share the GOOD news or you take the time to recognize the helpers in our community, humanizing your brand and spotlighting the GOOD will always be in trend; but specifically in this new year.

#29: Q&A - Frågestund.  I det här avsnittet är det dina frågor, du som lyssnar på Pixelpodden - en podd om video som bestämmer innehållet.    I DET HÄR AVSNITTET FÅR DU: Svar på frågor från dig som lyssnar på Pixelpodden - en podd om video.  Det handlar om vad du behöver ha koll på när du filmar med en systemkamera för att få bra resultat. Jag går igenom slutartid, bländare, ISO-tal och vitbalans.  Du får även svar på frågor om att texta video. Jag pratar om att texta video med hjälp av plattformar som Youtube, Kapwing.com och textamig.se och även med hjälp av appar som Clipsk och Clips.  Det handlar en del om redigering i det här avsnittet också. Och du som följt mig länge vet ju hur mycket jag älskar att redigera :-) Jag svarar på frågor om Premiere Pro och pratar även om Premiere Rush.  Å så avslutas avsnittet med en fråga om webbkameror. Jag pratar om Logitech Brio och Logitech 922 HD Pro    LÄNKAR SOM NÄMNS I PROGRAMMET: Ladda ner gratis pdf om att agera och regissera någon framför kameran. bit.ly/framforkamera Avsnitt 12 av Pixelpodden - en podd om video; Regissera och agera framför kameran Min YouTubekanal: Helene Åberg - Stockholm pixelhouse Facebookgruppen: Pixelpodden - en podd om video   Å Ingen blir gladare än jag om du vill skriva en recension om podden på iTunes. Det skulle betyda hur mycket som helst!    ÖVRIGA LÄNKAR :  Facebook: @Stockholm Pixelhouse Instagram: @Stockholm Pixelhouse  LinkedIn: @heleneaberg  TikTok: @heleneaberg Youtube: Helene Åberg - Stockholm Pixelhouse Hemsida: Pixelhouse.se   PÅVERKA INNEHÅLLET I PIXELPODDEN Vill du vara med och påverka vad jag tar upp i podden och diskutera video i sociala medier så är du varmt välkommen att gå med i Facebookgruppen Pixelpodden - en podd om video. Här kan du också ställa frågor inför kommande avsnitt i podden där jag kommer svara på dina och andras frågor.  GE MIG GÄRNA FEEDBACK Å ingen blir förstås gladare än jag om du vill skriva en recension om podden på iTunes. Ju fler stjärnor, desto gladare blir förstås jag :-) Å extra glad blir jag ju förstås om du vill prenumerera på Pixelpodden så att du inte missar nästa avsnitt!  /Helene  

3 YEARS!Every day for 3 Years in a row.That's how long I've been doing this show.Thanks to all who have watched, listened and contributed over the journey.Special thanks to Sayeed for helping out with my website, the daily thumbnails, etc.Thanks to Kapwing for supporting the show with their awesome Subtitle Tool.And of course extra special thank to my wife for putting up with 3 years of G'DAY and SEE YA!Now...to the Give Away I promised...5 x 1 hour slots with me for an Intelligent Conversation.Anything YOU want to talk about...even Politics and Religion (if you really must?!?!)Here's the link to book an Intelligent Conversation - https://bit.ly/3lseqGK#giveback #anniversary #dailypost

On the seventeenth episode of Radically Honest, your host Dasom Lee gets candid with former Google Product Manager, Consumer Technology Forbes 30 under 30 recipient, and CEO and Co-founder of technology startup, Kapwing. In inventing an accessible and future-forward editor for videos, GIFs, and images, she is that girl making a dent in Silicon Valley. Grasp onto a pen—you'll want to jot down some notes. One Stanford Mathematical and Computational Sciences degree and Apple software engineering internship later, Julia moved up the Silicon Valley totem pole to Google Associate Product Manager. Her guidance? Trust your intuition when formulating exemplary software. Consider this: how will we interact with the apps and websites of the future? Spotting a pain point in digital content creation, Kapwing was born. A comedic blog post had SEO working in their favor. Documenting your company journey through a blog can be powerful. Authenticity attracts. And lead with clarity. Your startup's heartbeat is the internal storyline you draw out. And listen up, "techies." Don't forget to craft a meaningful—and simplified—user experience. "You have to care about both building an excellent product with great technology and building a brand and getting distribution." - Julia Enthoven. In 2020, Kapwing's vitality has expanded in a quarantined world of emerging creators. In hiring or pitching to venture capitalists, rejection is inevitable. She's the first to express their struggles in the beginning. It's not sunshine and rainbows, but persist anyway. It's okay to be at the bottom of a learning curve. Don't allow a fixed mindset to magnify anxiety around your premature skill level. So, how can you forge resilience? Listen to the episode to find out. Join the movement. Support: kapwing.com, @kapwing on Instagram, Twitter, and Tik Tok, and @juliaenthoven on Twitter and LinkedIn

Episode Show Notes  In this episode we cover: How to use content marketing to help you sell more books and products. The four main types of content and how to use them to structure your content marketing Mistakes authors make with content marketing How to repurpose your content to do more with what you have The differences between content marketing for fiction and nonfiction This week's question is: do you want to content market? Why or why not? Recommendation of the week is: The War of Art by Steven Pressfield Kobo Apple Amazon UK Amazon USA Links I mentioned are: The Senses Course Launch Story Bundle Janet Murray conference Find out more about Janet on: Website, Her social media planner, Twitter, Facebook, Instagram, Linkedin, Podcast Janet mentioned using KapWing for content marketing    Listener Rebel of the Week is: Thomas Dukeman If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com or tweet me @rebelauthorpod 1 new patron this week, welcome to Juneta Kay. A big thank you to all new and old patrons alike. You guys help not only to keep the podcast running, but give me a warm squishy feeling in my belly. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack   THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.  

Want to generate additional income in your business? Affiliate marketing can be a great way to generate additional income in your business - and leverage the audience you already have -  without creating new products/services. But what's the best way to get started as an affiliate? How do you generate a decent income as an affiliate? And are there any downsides to being an affiliate? Read on and find out. PLUS find out how much you might expect to earn as an affiliate and you can become an affiliate for Janet Murray products/services. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Step 1: Make a list of products/services you already use and love Start by making a list of products/services you already use and love  that - crucially - will also be relevant  to your audience. For example, I am an affiliate for the transcription service Rev, the landing page tool Lead pages and the video editing tool Kapwing - all tools I use regularly in my work. Which makes it easy to create content about these tools for my audience. While you can be an affiliate for any product/service you'll find it much easier (and quicker) to create content about products you know and love. And yes you will need to create content as an affiliate. When it comes to making buying decisions, social proof is huge. So it's not enough to say you love a particular product/service. If you want to make decent money as an affiliate, you'll need to show them how brilliant the products/services you recommend are. And how they could make a difference to their business/life This doesn't mean you have to create highly-produced trailers or demo videos. Pictures, screenshots and/or simple videos shot on your mobile phone can be enough to show people it's worth investing in the products/services you recommend. For example, this blog post I created on how to add closed captions to your social media videos using Rev and Kapwing. Step 2: Sign up to be an affiliate  Once you've made your list of products/services you'd love to be head over to their websites. Many will have a dedicated affiliate page where you can sign up. If they don't, shoot them an email to ask if they have an affiliate programme and take it from there. Step 3: Gather resources for your affiliate content  As with anything in business/life, the more you put in, the more you will get out. So putting aside some time to create affiliate content is vital. Some affiliate scheme owners will have dedicated affiliate packs, which will include swipe copy (sample copy) and artwork you can use to create content. If this is available, do use it. Not only will this help ensure you are sharing accurate information about the product/service you are promoting. It will also save you tons of time. If affiliate content is not available, you can create your own: A good affiliate pack will include: ✔️ Email marketing copy ✔️ Social media posts (different word lengths for different platforms) ✔️ Images If you want to increase your affiliate income, you can add: ✔️ Demo videos ✔️ Blog posts, podcast episodes, Youtube videos While there is more effort involved in creating full-on blog posts, podcast episodes and Youtube videos Consider adding bonus content you think might appeal to your audience. For example, I have seen affiliates for Marie Forleo's B-School offering dedicated Facebook groups, training sessions and even a mastermind day in Paris. But do be careful with this one. For example, last year I noticed someone was selling Power Hours teaching people how to use Janet Murray's Social Media Diary & Planner. They weren't even an affiliate. For me this was a big no no, as I don't currently offer a licence for people to teach my content planning system. If people want to be taught my content planning system, they can purchase my 2021 Sorted Club. So if you are going to offer a bonus, it's better to offer a complimentary product/service i.e. a resource/class that might also be of interest. If in doubt, run your idea past the business owner first. Step 4: Create your affiliate content (focus on the benefits rather than the features One of the biggest mistakes I see people making with affiliate schemes is focusing on the features rather than how the product/service can help people. So before you start to create your affiliate content, start by making a list of the problems your product/services solves. Let's use my 2021 Sorted Club as an example. The 2021 Sorted Club is for busy business owners who need help with content planning and creation. Their biggest problems are lack of time, ideas and struggling to stay consistent with their content (which stems from the first two problems). So if I was an affiliate for my 2021 Sorted Club, rather than talk about the features of the product, I would share content that showed how the diary and resources helped me - and others - save time and money. So my content list might include: ✔️ Videos of me showing the inside of the diary ✔️ Photos of how I use the diary to plan (some including me planning with my diary) ✔️ Screenshots of posts I've created using the diary/resources - particularly ones that saved me time, made me money and/or got more engagement than usual ✔️ Screenshot of the copy from the weekly Content Inspo email ✔️ Posts about me taking part in the group coaching ✔️ Social media and blog post(s) about how I used the diary  to create content (that saved me time and money) ✔️ Social media and blog post(s) about how I am getting ready for the 2021 Sorted event and what I've gained from attending previous events ✔️ Content that tackles peoples' objections Join my Build Your Online Audience programme Build Your Online Audience programme Podcast shownotes   About 2021 Sorted my live online content planning event (01:01) About this podcast episode (06:20) What is an affiliate marketing scheme (6:52) How do you get started with affiliate marketing (07:46) Why your affiliate marketing has to be relevant to your business and your audience (08:02) Why you need to create content if you want to make some serious money (9:14) Why your need to create content that has social proof (10:35) How to find out if a product or service has an affiliate scheme (11:54) Why you will need to create some content for your affiliate marketing (12:43) Why you should take time to create really good affiliate content (14:50) How to encourage people to sign up with bonus content (16:28) What your affiliate content needs to focus on (18:01) Types of affiliate content that you can create for my 2021Sorted event (21:57) How to create objection content and why you need to (23:06) How much money can you make from affiliate marketing? (24:36) Why you might need a big audience if you want to sell a big-ticket affiliate scheme (24:59) Why you shouldn't randomly post about affiliate marketing (26:30) About my new affiliate scheme for my products (28:26)     Resources Join my Janet Murray affiliate scheme Rev Kapwing Buy a ticket for 2021 Sorted Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience Programme Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner (podcast) [324] How to stop talking about video and just do it with Dan Knowlton (podcast) [346] How to look and feel more confident on live video with Ian Anderson Grey (podcast) [347] How to create engaging social media videos (even if you hate being on camera) (podcast) [372] How to build an engaged online audience (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn  

Video creation can be easy! Do you need to quickly trim a video, adapt it for different aspect ratios, add a loading bar, add meme-style text, subtitles, loop it, flip it, and filter it? Kapwing and Veed are both great solutions for these use cases! The team at Dubb (https://dubb.it/uLd5) are sharing top online video creation tools in this video! The Daily Dubb is a variety show sponsored by Dubb (https://dubb.it/uLd5) - Easily create actionable videos with Dubb to get more engagement, bookings, and sales. Dubb is a mobile + desktop video platform that makes it easy to share actionable videos from email, LinkedIn, SMS and more to grow your business and accomplish your goals. Learn more at https://dubb.it/uLd5 As a viewer of this channel, get 20% off the Dubb video platform with promo code: DAILYDUBB We have a podcast called Connection Loop, featuring tips and tricks for growing a business and long-form interviews with fascinating people in marketing and beyond: https://dubb.com/cl-podcast The Daily Dubb is also available as a podcast: https://dubb.com/dd-podcast Chat with us on social media: Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Medium: https://medium.com/@rubendua The story continues on https://dubb.com/yt About Dubb Do you want to be like the 10K+ people who use Dubb to boost their business with easy video communication? Here's how people use Dubb to win... Easy Video Sharing to Streamline Comms Instantly record and share videos via Gmail, LinkedIn, Outlook, CRMs and more to quickly build trust and increase sales. Drive Conversions for Your Business Book meetings, capture video testimonials, drive conversions and more with customizable call-to-action buttons. Automate Your Marketing with Ease Create campaigns, email broadcasts, landing pages, funnels, and automatic workflows to streamline communication for your entire business. Learn more about Dubb at https://dubb.com/yt

After a heavy tech sell-off on the financial market, there are early signs of reversal signals. Also reporting on Apple and Tesla updates. Who were the winners today? This video is made from a software tool called Kapwing. This is the only way I can create quick contents every day. Kapwing Kapwing online video editorDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.patreon.com/dralexkoh)

The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets.Video content takes more time and energy than almost any other type. So watching those views sit at a standstill day after day is maddening! To be successful with video, creators need to take a different approach to most other types of content. So in this episode, I give you some useful and actionable tips you can use to get the most out of your videos and start seeing results.Links mentioned in the show:Kapwing: https://www.kapwing.com/TubeBuddy (Only for Chrome Users): https://chrome.google.com/webstore/detail/tubebuddy/mhkhmbddkmdggbhaaaodilponhnccicb?hl=en-USGeneral Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

I recently posted insightful tips I wish I’d known when I first started my business, and now I’m adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!       In this podcast episode, I share:  The benefits of using online tools for your business  Favorite online tools for branding  Recommended online tools for project management  Which online tools are great for delivering your services      Memorable Quotes: “I found that over time, I was able to get ahead a lot faster by investing in some of these tools.” “Time equals money, so if I’m not spending time fiddling around with something, I’m spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business.” “My clients love that I’m using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I’m able to deliver a seamless product and a seamless client experience.”      Links Mentioned: Free Business Building Blueprint for Social Media Managers OnlineDrea YouTube Channel   Branding Tools: Bluehost  Web Host Face Bluchic    Project Management Tools:  Asana  Toggl  Paypal  Dubsado Zoom   GSuite  Slack    Service Delivery Tools:  Canva  AirTable  Google Docs / Google Spreadsheets  Traject Social  Facebook Creator Studio  Kapwing    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

He completing over 120 transactions in less than a year. Logan Freeman, today's guest, found a process and relies on his most valuable priorities to guide his profit-producing activities. As quoted by Logan himself, “Knowledge alone is not power, it is potential power. Knowledge + massive strategic action = power”.  On today's episode we discuss the difference between those who have the knowledge but take no action and those who have the knowledge and take massive action and those who have the knowledge, are relentless and are absolute in victory. Tim Grover, Michael Jordan's trainer, call these people "cleaners". Logan and Daray will show you exactly how to foster the cleaner mentality within you. Key Points From This Episode: How Logan completed over 120 transactions in one year Life after the NFL player with the Oakland Raiders Distinguishing between Coolers, Closers and Cleaners The benefits of extreme ownership How strengthsfinder can help you discover your top 5 talents How Logan completed 9 syndications raising over $15 Million dollars How to take rejection from a cold lead If Logan had to start over with no money or connections, what he would do to get back to a certain level of success Links Mentioned in Today’s Episode: Logan’s Website (https://www.livefreeinvestments.com/) Recommended Book: Awaken the Giant With by Tony Robbins Listen to this books for free with Audible! (http://beforethemillions.com/book) Lifestyle Design App: MyFitnessPal (https://myfitnesspal.com) Kapwing (https://kapwing.com)

Creating a simple video is a great way to support your online marketing for your health and well-being business. Video allows potential clients get to know you - it will help them decide if you're the right person to help them. If you don't have a video on your website, you're missing a trick. This week, we look at how you can create a simple video for your holistic business website.Why video (1:35) Do you have a video on your website? (2:48) Simple ways to embrace video (4:20) Building your confidence on camera (7:35) Recording yourself (9:00) Adding captions (11:00) https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group) https://www.helenharding.co.uk/blog/creating-a-video-for-your-holistic-business (Blog post, show notes and links) http://cisco.com/c/en/us/solutions/collateral/service-provider/visual-net­working-index-vni/white-paper-c11-741490.html#_Toc532256789 (Cisco.com) https://zoom.us/ (Zoom) https://www.loom.com/ (Loom) https://www.rev.com/ (Rev) https://www.kapwing.com/ (Kapwing)  

Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley. Thank you to everyone who contributed to this crowdsourcing episode – our first solo episode of the Great Women in Compliance podcast series - and hosted by Mary Shirley. We know that sometimes Compliance budget can be hard to come by and even when it’s available, you do not want to squander it on only a few things – you want to get as much bang for your buck as possible. So, we put a call out for technology solutions that our audience has had success using to save you time trawling through all of the options. In this episode the solicited recommendations cover a number of different aspects of your Compliance program: Infographics, posters, brochures, flyers, social media posts (Visme, Canva, Piktochart) Project management (Trello, Asana) Video conferencing and other communications (Zoom, Slack, Google Meet) Training and Presentations (Kahoot, Prezi, Kapwing, Toonly) Bonus miscellaneous items (Process Unity Pandemic response questionnaire, West Elm video conference backdrops). If you’re looking for ways to spice up your Compliance program, this episode is for you! With much gratitude to Samantha Kellen, Parth Chanda, Sean Freidlin, Sarah Hadden, Ryan Rushing, Bob McKee, Rupert Evill and Ellen Hunt for the useful contributions! Join the Great Women in Compliance community on LinkedIn here.

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we've seen some predictable mistakes cropping up! Most notably, we've seen plenty of videos that haven't been repurposed properly for social media. Please don't get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying. I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we're producing it in the right way. So, why stand idly by and let well-meaning businesses share videos on social media that don't do them any justice? I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let's go! Find out about: What great video repurposing looks like on social media How to repurpose videos for Facebook, Instagram, Twitter and LinkedIn How to add captions and change video dimensions Important Links & Mentions: https://buffer.com/resources/square-video-vs-landscape-video (Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare) https://www.apple.com/imovie/ (iMovie) https://www.apple.com/final-cut-pro/ (Final Cut Pro) https://filmora.wondershare.com/ (Filmora) https://www.content10x.com/post-horizontal-videos-igtv-instagram-stories/ (A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories) https://www.kapwing.com/ (Kapwing) https://handbrake.fr/ (Handbrake) https://www.bitfield.se/submerge/index.html (Submerge) https://www.rev.com/blog/handbrake-subtitles-and-captions (How to Add SRT Files to Videos in Handbrake (Subtitles and Captions)) https://www.content10x.com/toolkit/ (The Content 10x Toolkit) To read the blog post and check out a video trailer of the episode, go to Content10x.com/133

Éste es el episodio 130 de 3 Cosas Que Ayer No Sabía, el del viernes 13 de marzo de 2020. 01. Sombrerero loco Parece ser que el personaje de “El sombrerero loco” que aparece en Alicia en el país de las maravillas puede tener cierto fundamento científico. Me lo explicaba mi sobrina Beatriz, que estudia medicina. Según le contaron en una de sus clases que uno de los ingredientes que usaban antaño los sombrereros era el mercurio y que, muchos de ellos acababan dementes debido a la gran exposición a esta sustancia tóxica. 02. Kapwing Chus Naharro, reina de los gadgets indies, ha recomendado en la comunidad de oyentes de NordicWire una web que tiene una pinta estupenda. Se trata de Kapwing, una plataforma colaborativa para crear imágenes, vídeos y gifs. Es decir, con un solo programa en línea puedes trabajar en equipo todo tipo de formatos audiovisuales. Me parece una herramienta de lo más potente sobre todo para la creación de contenidos en redes sociales. Aquí puedes ver todo lo que ofrece: https://www.kapwing.com 03. La palabra más larga No, aunque siempre te hayan hecho creer que la palabra más larga que existe en español es esternocleidomastoideo con 22 caracteres hay una que le supera y es: electroencefalografista con 23 letras * Resultado del sorteo del pack AddPeel del viernes 13 de marzo: Nieves G. Grosso Recuerda que puedes comprar tus vinilos adhesivos para personalizar el cargador de tu móvil aquí: https://amzn.to/32GBQRa Despedida: Suscríbete a este podcast en cualquier plataforma y no te olvides de dejarme alguna review o comentario, ¡que siempre ayuda! A mí me encuentras en Twitter y Telegram por @almajefi. Escríbeme y cuéntame qué te parece este podcast y, por qué no, enséñame cosas nuevas. Con dió.

In this episode, Tej Singh and Adele Li interview Curtis Lee, a Venture Partner at Primary Venture Partners, and the Founder of Luxe, an app that provided on-demand parking and valet services. Before being acquired by Volvo, Luxe had raised over $75M from Hertz, Redpoint, Venrock, and GV (Google Ventures); Curtis had built a team of over 100 FTEs in engineering, product, and ops and over 1,000 valet agents. Interview topics include Curtis' transition from investing to startups, his story about how Luxe was severely impacted after Carl Icahn entered the picture, and his successful angel investments, like Superhuman, Persona, Kapwing, Poshmark, Wag!, and Pared.

Julia Enthoven (@JuliaEnthoven), co-founder and CEO of Kapwing, and Justine and Olivia Moore (@venturetwins), investors at CRV, join Erik on this episode.They discuss:- Why the team at CRV was excited about Julia and Kapwing.- The rise of online video and their analysis of the space.- What it means to be a B2C2B company.- The problems with existing video editing tools.- The confluence of factors that enabled Kapwing.- Their requests for startups.Remember to apply for the winter vintage of our Network Catalyst accelerator! It is a personalized program that features masterclasses from some of the best in Silicon Valley and a dedicated network leader focused on making the introductions you need to turbocharge your company. You can participate in-person in San Francisco or virtually from anywhere around the world. Find out more and apply at villageglobal.vc/networkcatalyst.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.

Julia Enthoven (@JuliaEnthoven), co-founder and CEO of Kapwing, and Justine and Olivia Moore (@venturetwins), investors at CRV, join Erik on this episode.They discuss:- Why the team at CRV was excited about Julia and Kapwing.- The rise of online video and their analysis of the space.- What it means to be a B2C2B company.- The problems with existing video editing tools.- The confluence of factors that enabled Kapwing.- Their requests for startups.Remember to apply for the winter vintage of our Network Catalyst accelerator! It is a personalized program that features masterclasses from some of the best in Silicon Valley and a dedicated network leader focused on making the introductions you need to turbocharge your company. You can participate in-person in San Francisco or virtually from anywhere around the world. Find out more and apply at villageglobal.vc/networkcatalyst.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.

Would you love to know how to plan a year's worth of content for your business in just a few hours? In this podcast episode, I explain how to create a year long content plan for your business.  I show you how to breaking your planning down into manageable steps: annual, quarterly, monthly, weekly and daily.  PLUS how you can use awareness days and key dates to generate content ideas for your business.  And how to make time for content planning - all year round.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Step 1: Schedule time for content planning Set aside some dedicated time to create your content plan. If you can, take yourself away from your usual place of work. Find a cafe you like to work in – a quiet hotel lobby - anywhere where you can focus on this task, uninterrupted. You'll be much more productive and creative this way. Step 2: Create your annual content plan  It can be helpful to approach your content like a videographer. Start with ‘wide shot' of your business i.e. what's happening across the year. Then gradually zoom closer, until you're focusing on quarterly, weekly and daily content. So let's start with that ‘wide shot' of your year. Think about the key things that are happening in your business in each quarter of the year. When will you be launching new products/services? Are you doing any speaking? Will you be attending any industry events? List at least three key things for each quarter.  Next, write down a few key dates/awareness days that are relevant to your business. For example, if you have a pet business, you might want to create some timely content around Crufts dog show in March. If you design clothes or accessories, you could create some content around London Fashion Week in January. And if you run a food business, you might plan some content around National Doughnut day in June. My 2020 Social Media Diary & Planner has tons to help you get started.  If you struggle with this task because you don't know what you'll be doing at each stage of the year, you don't have a content problem, you have a business problem. Which means you may need to take a few steps back and do some business planning first.  You may also find yourself thinking ‘but what if my plans change during the year?'  Just because you write something down doesn't mean you have to do it. Things may change in your business during the year and that's fine. But it's much less time consuming  to tweak a plan you've already worked on than to start from scratch. So just apply your best thinking right now. Step 3: Create your quarterly content plan  Once you've created your annual content plan, you can zoom in a little closer and start your quarterly content planning. I ‘d suggest you create one key piece of content a week, whether it's a blog/vlog, podcast, Facebook Live or infographic and repurpose it into multiple pieces of content. This means you only need to come up with a list of 12 ideas for each quarter - ideas that complement the key business activities and dates you've already identified in your annual content plan. Simple when you put it like that, right? If you need some inspiration, make two lists. On the first list, write down the ten most common questions you get asked by your ideal customers/clients. On the second list, write down ten common questions people ask about your product/service.  That's a list of content ideas right there. For example, my prospective customers often ask me questions like this about content planning. Why do I need a content plan? How often should I be publishing new content? What kind of content should I be creating for my business? What are the biggest mistakes people make with content planning? How far ahead should I be planning my content? How flexible should I be with my content planning? Is there any room for spontaneity? There's six content ideas right there. They also ask me quite specific questions about the 2020 Social Media Diary & Planner: What are the benefits of buying the 2020 Social Media Diary & Planner? What's the difference between the 2020 Social Media Diary & Planner and the Media Diary Owners' Club? Can I see inside the 2020 Social Media Diary & Planner? Will the media diary help me if I have a product-based business? Is the 2020 Media Diary suitable for business owners based outside the UK? I bought last year's Social Media Diary & Planner but I didn't use it. Should I buy it again? There's another six content ideas - some of which I've already turned into blog posts. If it feels daunting to plan out a whole year's worth of content in one go, I'd recommend planning one quarter at a time.  To make sure this actually happens, block out time in your diary for three further quarterly planning sessions across the year. Step 4: Create your weekly content plan With your quarterly plan complete, you can zoom in a little closer and create a weekly content plan for your business. If you're creating one key piece of content a week (which is what I recommend), think about how you might repurpose that content to create smaller pieces of content that can be published across the week.  For example, you could record a video, strip out the audio and turn it into a podcast. You could use a resource like rev.com to generate a transcript and turn that into a blog post. Then you could pull out some soundbites from the transcript and turn them into infographics for social media (using a graphic design tool like Canva), audio trailers (using a resource like Headliner)and video trailer (using a tool like Kapwing). If you focus on making that cornerstone piece of content work as hard for you as possible (by repurposing it in different ways), you'll soon have enough content for every day of the week. And don't be afraid to post your content more than once. People are busy and may not see it the first time round (or even the third, fourth or fifth). Step 5: Create your daily plan  Next map out what you're going to publish on which platform on what day.  I'd suggest doing this a week or two ahead and scheduling a regular - and non-negotiable - time for weekly planning on your diary. That way, you're far less likely to skip a week.  Don't be afraid to repeat the same content on different platforms.  Not everyone will see what you post. You may just need to tweak it slightly to suit.  Podcast shownotes How to focus on planning your content and why you should find a different workspace to do it (3:30) How to create a quarterly overview and plan your content based on your key business activities (4:56) Why you might need to rethink your business if you don't know what your key services or products will be this time next year (8:15) How to map out key activities and awareness days for each quarter for the year ahead (10:01) How to plan your quarterly content and why you should put dates in your diary for future quarterly planning (12:25) How to plan and create the content that you are going to write about based on the questions that your customers ask you (13:25) Why you should produce one key piece of content that adds value every week (and how to repurpose it) (17:36) How to create content if you are a product based business (20:16) How to map out your weekly content plan from your quarterly content plan (22:56) How to create your daily content plan and tie in your key dates and awareness dates (23:37) How to make your content planning a habit (25:48) How to be creative with awareness days and make them relate to your business (26:47) Resources [372] How to build an engaged online audience (podcast) [373] How to get more followers on any social media platform (podcast) How to create an editorial calendar for your marketing strategy (blog) Create 52 weeks of content with the 2020 Social Media Diary & Planner (blog) How to get the most out of your Social Media Diary & Planner (blog) Join the Media Diary Owners Club  Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Buy your ticket for Build Your Audience Live Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn  

I am so excited to publish this episode. My guest today, Julia Enthoven, is the CEO of Kapwing. Kapwing makes it simple to create videos for the internet and social media platforms. Recently coming off a big series A, Kapwing is growing rapidly. I am thrilled to get the chance to ask Julia tons of questions about what she’s building, why, and how. We talked about topics like:What is Kapwing?What makes Kapwing different from iMovie?What did she learn from Google before starting Kapwing?Use cases for a tool like KapwingHow did they come up with the name, Kapwing?Where did your “first principles” thinking come from?What do workers expect in software in the next decade?What tips does Julia have as a first-time and younger founder?And way more! Listen to the podcast to hear the rest of the topics! Learn more about Kapwing here and chat with Julia on Twitter here. Thanks to our sponsor, Crash. Crash is the most effective and fun way to find a job. On the job hunt? Throw out your resume, fill out your Crash profile, and launch your job hunt on Crash. Startups, if you’re looking to hire high aptitude employees, Crash should be your first stop. Thanks to Crash for being a sponsor! Get on the email list at forwardthinking.substack.com

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.As with yesterday, Kate and Alex were both on-site at TechCrunch’s San Francisco headquarters to chat over the latest. Unlike yesterday, however, Equity brought along a guest: Sean Dempsey from Merus Capital. (Merus writes Seed and Series A checks, with a focus on enterprise companies.)And thus the three dove into the news. Early-stage first, to shake things up.Early-StageKate wrote a story this week about a startup you might have forgotten about but who's name probably rings a bell. Bodega! The company now goes by Stockwell, actually, and they've raised a whopping total of $45 million in VC funding. But what's in a name after all? We debate.Next we turned to an interesting company called Kapwing. What's that you ask? "It's a laymen’s Adobe Creative Suite built for what people actually do on the internet: make memes and remix media," says TechCrunch's Josh Constine. We're intrigued.Late-Stage And BeyondThis week Peloton priced and went public. The firm's $29 per-share IPO price was top of its proposed range ($26 to $29). The public markets, however, decided that the unicorn had reached too high.So, shares of the high-end exercise company dropped, wrapping the day down about 11 percent. A good IPO first day this was not, though the company did manage to raise more capital than it might have with more conservative pricing. (Peloton has a yucky multi-class share structure that we touched on as well; it seems that all the big companies these days are opposed to regular governance.)Next we turned to the Vox-NYMag merger. It's a bit out of our territory but its a digital media deal, so we were interested. After all, the two of us have spent our entire careers in digital media and we have a vested interested in these companies surviving.WeWork (Redux)We honestly tried to get all the WeWork out of our system yesterday. We wanted to include zero WeWork content on this episode. But WeWork keeps doing things, so here we are.Keeping things as brief as we can, WeWork is going to divest some companies that it bought (more on what we thought it was up to, here) including its jet, and the firm is looking to take on more capital. Unsurprisingly.All that and we're done for this week. Chat you all at Disrupt!

Julia Enthoven is the Founder & CEO @ Kapwing, the startup that provides a new, collaborative platform for creating images, videos, and GIFs. To date they have raised $13m from some dear friends of the show including Saar Guur @ CRV, Mamoon Hamid @ Kleiner Perkins, Niv Dror @ Shrug and Nikhil Basu Trivedi @ Shasta. Prior to founding Kapwing, Julia was an Associate Product Manager @ Google where she worked on everything from image search to sign up workflows. In Today’s Episode You Will Learn: 1.) How Julia made her way into the world of startups and came to found the future of content editing with Kapwing? 2.) What does Julia believe are the 4 benefits to building a website over an app today? How does this change your development cadence and speed of product iteration? How does this change your economics and margin structure? Where does Julia see many founders making mistakes here? 3.) Why does Julia believe that marketing innovation is as important as product innovation? Kapwing is now at 1m users per month, what has been Julia's biggest lessons in scaling a customer base to this size with very little spend? How does Julia think about marketing channel mortality rate? How should founders approach this? 4.) Why did Julia decide it was better to bootstrap than straight away trying to raise VC dollars? What were the benefits of this? Was it the right decision? What was the turning point when Julia realised was the moment to raise external funding? How did her mindset change as a result of the funding? How does bootstrap life compare to VC funded startup? 5.) How is Julia finding the personal scaling journey from PM to CEO? What have been some of the biggest challenges? What has she done to overcome them? What advice would Julia have for other newly minted CEOs? What have been some of Julia's biggest lessons in what it takes to hire the very best talent early? Items Mentioned In Today’s Show: Julia’s Fave Book: Influence: The Psychology of Persuasion As always you can follow Harry, The Twenty Minute VC and Julia on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.As with yesterday, Kate and Alex were both on-site at TechCrunch’s San Francisco headquarters to chat over the latest. Unlike yesterday, however, Equity brought along a guest: Sean Dempsey from Merus Capital. (Merus writes Seed and Series A checks, with a focus on enterprise companies.)And thus the three dove into the news. Early-stage first, to shake things up.Early-StageKate wrote a story this week about a startup you might have forgotten about but who's name probably rings a bell. Bodega! The company now goes by Stockwell, actually, and they've raised a whopping total of $45 million in VC funding. But what's in a name after all? We debate.Next we turned to an interesting company called Kapwing. What's that you ask? "It's a laymen’s Adobe Creative Suite built for what people actually do on the internet: make memes and remix media," says TechCrunch's Josh Constine. We're intrigued.Late-Stage And BeyondThis week Peloton priced and went public. The firm's $29 per-share IPO price was top of its proposed range ($26 to $29). The public markets, however, decided that the unicorn had reached too high.So, shares of the high-end exercise company dropped, wrapping the day down about 11 percent. A good IPO first day this was not, though the company did manage to raise more capital than it might have with more conservative pricing. (Peloton has a yucky multi-class share structure that we touched on as well; it seems that all the big companies these days are opposed to regular governance.)Next we turned to the Vox-NYMag merger. It's a bit out of our territory but its a digital media deal, so we were interested. After all, the two of us have spent our entire careers in digital media and we have a vested interested in these companies surviving.WeWork (Redux)We honestly tried to get all the WeWork out of our system yesterday. We wanted to include zero WeWork content on this episode. But WeWork keeps doing things, so here we are.Keeping things as brief as we can, WeWork is going to divest some companies that it bought (more on what we thought it was up to, here) including its jet, and the firm is looking to take on more capital. Unsurprisingly.All that and we're done for this week. Chat you all at Disrupt!

Do you ever have clients or customers who seem impossible to please? If you're a coach or consultant, these typically show up as clients who sign up to work with you…and then don't do the work. But somehow they try to make it feel like it's all your fault.  If you have a product-based business, these are generally the ones who ask for discounts and refunds - often without justification. These kind of people can be a huge drain on your energy - and your time. In this episode I share practical strategies for dealing with difficult clients and customers. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes How setting the ground rules can help reduce complaints (4:46) Why prevention is better than cure by managing expectations of clients (5:46) How setting boundaries can reduce your workload and manage client expectations (6:45) How to create a fairplay agreement for your guidelines and learn about mine (13:25) How having your FAQs on your sales page can help if a customer is dissatisfied(14:08) How communicating well and monitoring your communications can help protect against unhappy clients (16:48) How creating key blog posts in a membership can improve a client experience (18:10) How anticipating potential problems will help prevent problems with clients (22:39) How to use a discovery call with a potential client to decide if you can work with them (24:45) How to defuse a situation with an unhappy client (28:00) How putting the onus back on the customer can help de escalate a situation (29:38) How to deal with someone who complains by showering them with love (33:17) Why you shouldn't be afraid to refund people and let them go (36:20) Resources Jay Baer Hug your haters How to get the most out of the Build Your Audience Office Hour How to get the most out of your Build Your Audience membership  Take part in my 7 day Facebook challenge here [202] Behind the scenes of my membership community (podcast) [219] How to get your ideal clients to fall in love with you with Laura Pearman (podcast) [281] How to find new clients or customers fast (podcast) [351] How to get corporate clients (and why you should) with Dylis Guyan (blog post) Lost your mojo with your membership community? Here's how to get it back. (blog post) How to add captions to your video using Kapwing and Rev.com (blog post) Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you're struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies.  But this can often leave you feeling overwhelmed and overworked. And when you're spreading yourself too thin - you can end up doing lots of things not very well - which can actually stunt your audience growth.  If this sounds familiar, you'll love this podcast episode on how to bust through an audience growth plateau.  In it, I show you how doing things differently (rather than doing more) can help you kickstart your audience growth. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Focus on one platform  If you're struggling to build your audience on social media, it may be because you're spreading yourself too thin. Focusing on growing your audience on one social media platform means you can go deep on all the features of that platform - and experiment with different strategies - rather than ‘dabbling' with three or four.  This doesn't mean you can't post on other social media platforms at all; you can always repurpose some of the content from your main platform. But putting 90% of your efforts into one platform will almost certainly help you grow quicker.  For example, the Instagram expert Kat Coroy focuses her social media efforts solely on Instagram - which has allowed her to sell thousands of her online course Instagram Makeover.  The LinkedIn expert Helen Pritchard focuses solely on LinkedIn - allowing her to attract hundreds of students to her LinkedIn Bootcamp.  Love and London (an online resource for visitors to London) has over 100,000 subscribers to its YouTube channel. But while its founder Jess Dante has a presence on most social media platforms, her key focus is on Instagram - freeing her up to create high quality content and serve her existing clients. 2. Focus on engagement not numbers  When you're building an online audience, it's tempting to think it's all about the numbers. Which means focusing on building funnels and automating everything you can, right? Wrong.  Numbers are important (the average conversion rate for online sales is just 1-2% which means most people need a much bigger audience than they think). But what you actually need to build is relationships. So if you're focusing on building funnels and automation - over having real conversations with your prospective customers/clients - on social media and in your DMs if necessary - your audience growth will almost certainly plateau.  Building your audience is actually about building relationships. And you build this relationship one at a time. 3. Share more personal content  People like to do business with people they like. So if you're hiding away behind your laptop - or in your studio - you're missing out on the chance to build relationships with prospective (and existing) customers.  This isn't about sharing your personal secrets - or airing your dirty laundry in public. It's about creating connection points when you realise you share common ground with your followers. For example, fashion illustrator Zoe Georgiou, said she decided to join my Build Your Audience membership programme after she came to one of my meet-ups and found me warm and welcoming (not the ‘hard-nosed businesswoman ‘she'd expected). But what nailed it was when I revealed I also hated tomato ketchup. Finding those areas of commonality and creating those ‘that happened to me too' moments can be crucial for building your audience.  And as Marsha Shandur points out in our podcast interview on how to use stories to attract your ideal clients, when you're willing to be vulnerable and admit your life isn't perfect, that's when people often feel they can connect with you. 4. ‘Borrow' other peoples' audiences Creating guest content for other peoples' audiences e.g. guest blog posts, guest teaching sessions and virtual summits can be a great way to grow your audience - by tapping into other peoples' audiences.  There are pros and cons for each, but for me, by far the best way to do this is through podcast guest interviews.  Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.  It's much quicker than writing a guest blog post (most podcast interviews last between 30-60 mins) - which means you can potentially do several a week.  It's also a great way to build new relationships quicker.  There's something about being in someone's earbuds that's much more intimate than the written word. Which means that by the end of a thirty minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/service.  And the best thing is, every time you appear on someone else's podcast, you're getting in front of a brand new audience - an audience you haven't had to build yourself. So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time. Here's how to pitch yourself as a podcast guest.  5. Show up ‘in person' Hosting a live event can be a great way to connect with your prospective customer/clients. There is something really powerful about meeting someone in person. You can create a much better rapport - and do it faster - than you can online.  This doesn't mean you have to put on a large live event.  A small meet up can be just as effective. And if that really isn't possible, you can add a personal touch by sending a voicemail or using a tool like Bonjoro.  Key takeaway Building an online audience can be tough and it is perfectly normal to hit a plateau. In fact, this can happen at any stage in your business. But if you can swap your a ‘funnel' mindset for a ‘feeling' mindset - using some of the ideas shared in this post - you'll bust through your audience growth plateau quicker.  Podcast shownotes Why you need to think differently when you hit an audience growth plateau (2:50) Why focusing on one platform will help you grow quicker  (04:09) Examples of people that use one social media platform media really well  07:03 Why focusing on the engagement and not numbers will help grow your audience (10:32) Steps to take on your platforms if you've fallen into an audience growth plateau (12:10) Why conversations and engaging on social media can help grow your audience (14:55) How sharing personal stories will help you connect with your audience (15:55) How to choose the content topics that you post about  (19:00) How ‘borrowing' other people's audiences can get you in front of a new audience (24:12) How being a podcast guest can help you grow a new audience (and bonus tips) (25:59) Why showing up in person  can help you connect and grow your audience (28:57) Resources Download 50 ways to build your online audience Kat Coroy online course Instagram Makeover. Kat Coroy Kat Coroy website  Helen Pritchard  LinkedIn Bootcamp Jess Dante YouTube  Love and London Kate Lister florist Instagram Julia Day The Independent Girls Collective Voicemail tool Bonjoro [190] How to pitch yourself as a podcast guest (and why you need to) (podcast) [196] How to get more engagement on Instagram with Sara Tasker (podcast) [253] How to land guest appearances on podcasts with Nicole Holland (podcast)  [341] How to use stories to attract your ideal clients with Marsha Shandur  (podcast) [348] How to write social media posts that sell (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) (podcast) [362] How to grow your Instagram following to 27K - fast (podcast) How to add closed captions to your videos using Rev and Kapwing (blog post) Buy your ticket to my 2020 Content Planning Masterclass #2020Sorted Build Your Audience Programme How to write awesome sales copy How to create a high converting lead magnet course Order your special offer 2019 Media Diary  How to write social media posts that sell (online masterclass)  Rev.com* Kapwing Social Media Video Engagement Playbook  Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn    

Use code "Awallvs" when downloading Tubebuddy or go to https://www.tubebuddy.com/awallvs. Selecting the BEST software and tools as a gaming content creator makes a huge difference in your daily production and streaming efforts.

Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slow.... Or maybe you're thinking about using Instagram to promote your business...and would love some tips/tactics on how to make best use of the platform. If any of that sounds familiar you'll love this podcast interview with Chris Taylor. In it, he shares how he's grown his Instagram following from just 500 to 27k since last year. He's super candid about the tactics he's used and has this rare talent of making it all sound so simple. I tried one of his tactics immediately after the interview and 3x the reach on my next post. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes How Chris started in social media and Instagram  (2:56) Practical strategies you can use to grow your  Instagram following (08:10) How spending an hour on Instagram can help build your relationships (11:32) How to find out what content your followers want to see  on Instagram (13:07)  How to use hashtags on Instagram to engage with other people's content (and how you can build your authority (17:03) Why social media is now the main marketing platform for small to medium-sized businesses (21:20) Why hashtags are important on Instagram and the best way to use them (22:30) How to use hashtags strategically on Instagram (and why you need to pre engage before posting) (23:40) How to use hashtags like a domino effect for your post reach (and go viral) (28:15) What tools you can use for hashtag research (30:18) Step by step example of hashtag research for a post on Instagram (33:01) How to get as much engagement as possible on your Instagram posts (36:04) Why Instagram is no longer about the image and it's the content that can make the biggest difference (41:07) How to use Instagram Stories to authentically engage with your audience (46:05) How getting rid of the money mindset can get you results on social media (52:40) Why you need to spend time on your social media to get the results you want (1:01:15) Resources Chris Taylor Instagram Tools that Chris uses for hashtag research: Social Report, Social Blade, Rite tag [196] How to get more engagement on Instagram with Sara Tasker (podcast) [318] How to write compelling email copy (podcast) [335] How to create a high converting lead magnet (podcast) [348] How to write social media posts that sell (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) (podcast) How to add closed captions to your videos using Rev and Kapwing (blog post) Buy your ticket to my 2020 Content Planning Masterclass #2020Sorted Build Your Audience Programme Special offer - How to write awesome sales copy How to create a high converting lead magnet course Order your special offer 2019 Media Diary  How to write social media posts that sell (online masterclass)  Rev.com* Kapwing Social Media Video Engagement Playbook  Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn   The post [362] How to grow your Instagram following to 27k - fast appeared first on Janet Murray.

Do you ever feel all out of ideas for your Facebook group?  Or maybe you're just tired of posting the same old stuff and/or looking for ideas to boost engagement in your group.  This list of go-to posts will you keep you going...even when you're feeling at your most uninspired.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}   1. Opinions please Got a new product/service to launch? Ask your members to help you decide on the name/title, which logo design you should use and/or which colour you should stock it in.  2. Win of the week  Ask your members to share their biggest ‘win' of the week. Great for a Friday morning post.  3. The big promotion  Invite your members to share something they want to shout about. This could be anything from a new product or service they're launching to an achievement they are proud of. To avoid people spamming your group with sales pitches, this is best restricted to a specific day/date. 4. Your week in emojis Ask your members to describe their day/week in three emojis.  5. Shout out ‘Shout out' member successes. For best results, shout out several members at a time and tag them into your post.  6. Honesty time Invite your members to share one thing they are struggling with right now - something they might feel awkward about sharing outside of the group.  7. In the news Is there a news story everyone is talking about right now? Ask your members what they think about it. Bonus tip: don't share a link to an article someone else has written about it - explain it in your own words (or on video).  8. Emoji review Invite your members to review your latest blog post, podcast episode, Youtube video - or your latest Facebook Live video in the group - using just three emojis.  9. The winning shot Just had a new set of headshots taken for your business? Share your favourites and ask your followers to vote on their winning shot. You can do the same with product photography.  10. Home sweet home Ask your members to post the name of the town/city where they live (or a photo/video).  11. My favourite place  Invite your members to share a photo or video of their favourite spot in their home/office.  12. Sneak peek Give a sneak peek of a new product/service you're working on.  13. Quick tutorial Shoot a quick ‘how to' video tutorial showing for your members on a specific topic e.g. how to light their smartphone videos (without any fancy equipment), how to wrap an awkward shaped gift or how to knock up a nativity costume for your child in 30 mins.  14. Oops I did it again Share the outtakes from your latest social media video or podcast recording. Or share the pictures that didn't make it to your feed (e.g. the cat walking across your Instagram flatlay).  15. Can you guess what it is?  Share a tool/resource you use in your work and get your members to guess what you use it for.  Want more? Head over and download the full 31 ideas here.  Want to go more indepth then head over to my Facebook group engagement Masterclass that you can buy here. If you are struggling to get engagement on social media then you can buy my social media engagement playbook here. Podcast shownotes How to sell and create a buzz in your group by asking for feedback on your products (01:44) How to celebrate your group members' successes and create engagement (3:27) Why you should give members a specific day to promote their own business (04:17) How emojis can be used to get everyone talking (05:28) How to inspire other members by doing a member shout out and share success (5:40) How encouraging honesty amongst members can support members and create engagement  (07:15) How to use a current news story that divides opinion in your Facebook group (and why you should tell it in your own words) (08:28) How to use recent business photos to create engagement (10:34) How you can create engagement just from asking about places (11:51) Why you should get people to share their behind the scenes  (12:57) Why you need to have one clear call to action on your Facebook group post (13:25) How to create content in your Facebook group by being helpful (14:00)  How to get your Facebook group engaged by sharing the bits that go wrong in your business (15:11) Why you need to keep an eye on your content and change it if it's not working (16:17)  How the Facebook algorithm favours content in groups with comments (17:40)   Resources Record your screen with Loom Edit photos with Snapseed How to do an iTunes review [192] How to get more engagement on your Facebook page (podcast)[318] How to write compelling email copy (podcast)[320] How to host a Christmas sale on Facebook Live (podcast)[329] What's working on Facebook right now with Liz Melville (podcast)[335] How to create a high converting lead magnet (podcast)[348] How to write social media posts that sell (podcast)[357] How to transform your Facebook page from ghost town to garden party (podcast) [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) (podcast) How to add closed captions to your videos using Rev and Kapwing (blog post) Buy your ticket to my 2020 Content Planning Masterclass #2020Sorted Build Your Audience Programme How to create a high converting lead magnet course Order your special offer 2019 Media Diary  How to write social media posts that sell (online masterclass)  Rev.com* Kapwing Social Media Video Engagement Playbook  Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn The post [361] 15 post ideas for your Facebook group appeared first on Janet Murray.

Do you ever have those days when you are all out of ideas for social media posts?  Or maybe you are just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds. If this sounds familiar, you'll love this podcast episode. In it I share 13 ideas for engaging social media posts. This list of go-to posts will you keep you going...even when you’re feeling at your most uninspired. And you can use them across all social media platforms including Facebook (pages and groups), Instagram, Twitter, LinkedIn & more.  Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}   https://www.janetmurray.co.uk/wp-content/uploads/2019/08/358-Trailer-with-subtitles.mp4   1. Opinions please Got a new product/service to launch? Ask your followers to help you decide on the name/title, which logo design you should use and/or which colour you should stock it in.  2. How I made this Shoot a time-lapse video of you that shows us how your product is made. N.B. If you have a service-based business, record your video with Loom and show us how you put together a talk/learning resource. 3. Behind-the-scenes Give us the reality behind something you’re working on e.g. you sitting up late proofing the workbook for your live event, stuffing goody bags in the corridor or fulfilling last minute orders for Christmas. 4. Tips and tactics  Share a tip e.g. how to add captions to videos, hit the top note in a power ballad or stop your bread shrinking after baking. If you have a product-based business, share a tip about using a product like yours e.g. how to arrange art, how to store handbags in a small space or the best way to cleanse your face. 5. Questions, questions Ask a question that’s bugging you in your business. Wondering whether to include postage in your prices, provide lunch at your next event or start stocking a new product. Ask your followers what they think.  6. Show us your workspace Shoot a quick video of where you work. For more engagement, ask your followers a question about it e.g. should you move the desk under the window or paint the walls in your brand colour.  7. Grenade  Share an opinion you know will divide people e.g. why you hate social media videos, motivational memes and/or being called hun or lovely  8. Playtime Show us how you play. Share a snap or video of you running, playing the piano, baking cakes…or whatever you like to do to relax.  9. Show awareness Use an awareness day/key date. Show your followers how you cook pancakes on Shrove Tuesday, cuddle your cat on International Cat Day and doing nothing on National Do Nothing Day. For more ideas on awareness days, check out my Media Diary. 10. What should I wear?  Post a pic of yourself wearing an outfit for an upcoming event and get us to give our opinion. Even better, give your followers a choice of style/colour/look to choose from.  11. Can you guess what it is?  Share a tool/resource you use in your work and get us to guess what you use it for 12. Oops I did it again Share the outtakes from your latest social media video or podcast recording. Or share the pictures that didn’t make it to your feed (e.g. the cat walking across your Instagram flatlay).    13. Pets and children  People love cute pics/video of pets and children... so share away. N.B. If you’re nervous about sharing pics of your children, there’s plenty of creative ways to include them...without having their faces on camera.  Want more? Head over and download the full 23 ideas here.  If you are struggling to get engagement on social media then you can buy my social media engagement playbook here. Podcast shownotes Who should listen to this podcast? (2:13) How to create a buzz around your new product or service by asking for opinions (2:38) Creating content from showing people how you make something in your business  (4:11)  How showing behind the scenes of your business can engage your audience (8:18) Create content from sharing a practical tip that will help your audience (11:31) How sharing business dilemmas with your audience can generate content (13:51) How to create a behind-the-scenes tour of your workspace  (19:28) How a grenade post dividing opinion can give you tons of engagement (21:41) How to make people remember you by creating content about what you do when you are not running your  business (29:00) How to take an awareness day and create content around it (30:24) Can’t make a decision? - ask your audience to vote (32:09) Interesting tools or kit for your business? Ask people to guess what it is (33:50) Bloopers! Save the outtakes on your videos/audio and share with your audience (35:14) Share cute animal photos - it doesn’t have to be serious or corporate all the time (36:50) Resources Download the full 23 ideas for engaging social media posts Record your screen with Loom How to add closed captions to your videos using Rev and Kapwing (blog post)  How to write social media posts that sell (online masterclass) [300] How to Build an audience and why you need to  (podcast)  [322] How to create a content plan for your business  (podcast) [325] Three social media posts that will help you generate sales (podcast) [329] What’s working on Facebook right now with Liz Melville (podcast) [348] How to write social media posts that sell (podcast) [355] How to create and launch your own planner for your industry (podcast) [356] How to build your audience through Twitter (and create FOMO) (podcast) [357] How to transform your Facebook group from ghost town to garden party (podcast) Buy your ticket to my 2020 Content Planning Masterclass #2020Sorted Build Your Audience Programme Order your 2019 Media Diary  Rev.com* Kapwing Social Media Video Engagement Playbook  Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn   The post [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) appeared first on Janet Murray.

Today we are talking all about IGTV and before you say oh well I don't need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you're creating videos, you might a well be getting as much use of them as possible and that means using IGTV Quick IGTV FAQ's Videos must be between 15 seconds and 10 minutes long. Videos must be in MP4 file format. For more techy explanations visit https://help.instagram.com/381435875695118 How to upload videos to IGTV Create an IGTV channel From the Instagram app or IGTV app: Tap the IGTV symbol (TV with line inside) in the top right of Feed, or open the IGTV app. Tap the circle wheel icon Make sure you have the proper sized video- I use Kapwing.com to resize to IGTV so wording fits. (Check out episode 111 for more details on Kapwing and resizing your videos https://the-social-launch.zencast.website/episodes/111) You could also record a vertical video. From IGTV, click on the plus symbol to add a video (aim for 1 minute) Complete title and description important add a preview to your feed! This is so important because your video will show up on your Instagram profile, and if someone finds interesting, they can click to watch the full video. So basically you're getting your content on 2 platforms at once. Another note** you can also add to Facebook at the same time! Another awesome feature of IGTV is that for smaller accounts who want the swipe up feature and don't have, you can link your Instagram stories to your IGTV videos! Another thing you can do with your IGTV videos, is send to people directly. So when you click into one of your videos, see the little paper airplane type icon, click that and direct message it. This is SUCH a great way of getting more views, even if its only a handful at first, why not get more views on a video you already created?

Do you like the idea of hosting a live event but worry you don't have a big enough audience to sell enough tickets? Perhaps you've tried hosting a live event or workshop but struggled to get enough bums on seats? If any of this sounds familiar you'll love this podcast interview with business coach and Expert Empires founder Nick James. He fills large conference spaces with up to 1400 delegates and, in this episode, he shares practical tips and tactics on selling out your first live event, including how to identify the people who are most likely to attend your event (plus how to get them to buy a ticket). He also talks about how to find joint venture partners i.e. people who have a similar audience to you who are willing to sell tickets on your behalf. Plus he shares bonus tips on how to land speaking gigs at other peoples' events. Nick relies heavily on email marketing and text messaging to promote his own live events, so you might be surprised at some of the advice he shares in this episode. But it is some of the best (and most honest) advice I've ever heard on this topic. He shares some priceless advice on building relationships in your industry (and why you need to). {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} How to fill live events If you're interested in running your own live events, Nick's advice is to start small but think big. “In my experience, people dramatically overestimate what they can achieve in a year, but underestimate what they can achieve in ten,” he says. So instead of starting with an event for hundreds of people, try putting on a small event for just 10 to 15 people. As you get more experienced, you can always go bigger. He speaks from personal experience; just eight people attended his first event in 2009. A more recent event attracted over 1400 delegates. When it comes to filling your first event (or an online course or programme) it's always best to start with your hottest leads. These are generally people you know - those you're working with right now or have done in the past. Which means personal outreach is likely to be far more effective than social media or email marketing. And the more personalised the better. That's why Nick favours picking up the phone, sending a WhatsApp message or a voicemail message on social media over email. In fact, if you need to fill an event or programme - and do it quickly - be believes email should be your last resort. Nick uses both email marketing and text messaging in his marketing, but he still believes that personal outreach is the most effective way to fill an event or programme - particularly when you're starting out and/or need to bring money into your business quickly. “Generally speaking, observe the masses and do the opposite,” he says. “What everyone else is doing is sending blanket messages and emails. So, doing something like a voice note...will instantly make you stand out.” If you're worried sending personal messages will make you look desperate it's probably because that's how you feel. Which is all the more reason to invest time in personal outreach, as this is far more likely to bring money into your business quickly. Strategies like social media and email marketing are effective but typically take much longer to generate leads and sales. “It's far too easy to hide behind your laptop,” says Nick. “You post can post loads of content, and videos out on Facebook, and LinkedIn, and that's all very nice…but if it isn't actually getting anywhere you need to change what you're doing.” How to use joint ventures to sell out your live event Teaming up with people who already have an audience you'd like to get in front of  - otherwise known as ‘joint ventures' - can be a great way to sell out events, courses and online programmes when you're just starting out. But there is a right and a wrong way to approach joint ventures, says Nick. First off, a joint venture has to offer a fair exchange of value for both parties. So if you're just starting out in your business, approaching someone with a massive audience and asking them to promote your products/services is unlikely to be an effective strategy. Nick suggests starting with existing relationships. Who do you know who already has your audience, or has people in their audience that would be a good fit for you or products or services? What could you offer them that would represent a fair exchange of value for introducing you to their audience? It's worth remembering that for someone who already has an audience, money (offering affiliate payments for example) may not be enough. You have to ask yourself why they would promote your products/services when they could be promoting their own (and making more money for doing so).  This is why there is no substitute for relationship building before you even thinking about launching an event or programme. “There really is no substitute for good, old-fashioned relationship-building,” says Nick Time in the saddle, building your reputation, building those connections over a long period of time.” The first question he asks any prospective affiliate/joint venture partner is ‘how can I help you?' - rather than the other way round. How to land speaking opportunities If you're interested in speaking at other peoples' events, relationships are equally as important, says Nick. He is frequently approached by people he has no prior relationship with asking if they can speak at his events. "And I'm like...well, okay. So, I've just spent £200 000 on this event, and now you want to come, and speak on my stage. And what exactly is it that you're doing for me?" Because I'm spending a fortune here, and I'm putting a lot of my time, and energy, and my team's resources into doing this event.” For Nick, it all comes down to relationships. If you want to speak at a particular event or attract a particular joint venture partner, start by thinking about what you can do for them. This might include: Buying a ticket to their event so you can meet them in person and get a feel for the event (it also shows you have skin in the game) Investing in one of their products/services Inviting them onto your podcast/Youtube channel - so they can benefit from getting in front of your audience Spreading the word about them on social media And relationships win over money every single time, he says. “There are plenty of people that I would happily JV [joint venture] with, promote their products and services, for zero financial gain for me. And then there are more people that I would never promote, even with financial gain. So, it doesn't come down to the commercial deal... the relationships will outweigh the commercial value of the partnership every single time.” Podcast shownotes Nick's business story (02:52) Where to start with live events and why you should start small (5:19) How to fill a live workshop or event (and why personal outreach is the best way) (9:08) Attendees (15:43) How to find the hottest leads for your events and stop hiding behind your laptop (18:53) Tactics for building relationships for event joint ventures (22:58)  Why good old fashioned relationships are your biggest asset  (25:25) The first question to ask when approaching a partner for a joint venture (29:33) How relationships are key for choosing speakers and sponsors at your event (32:32) Why the success of an event stems from good relationships (36:28) Resources Nick's website Seriously Fun Business Nick James Expert Empires Facebook Nick James LinkedIn[300] How to Build an audience and why you need to  (podcast)  [ 334] How to build a large audience without paid advertising with Callie Willows  (podcast)  [343] The three audiences you must build to create a successful online business (podcast)  How I chose the speakers for build your audience live  (blog post) How to add captions to your video using Kapwing and Rev.com (blog post)Buy your ticket to my 2020 Content Planning Masterclass #2020SortedFind out more about my Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook  Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn The post [354] How To Sell Out A Live Event Or Workshop (Even If You Have A Tiny Audience) appeared first on Janet Murray.

Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ? If you're keen to get to grips with Instagram as a tool for your business (and make it more than just a fun place to hang out, post photos and scroll through dreamy images of holiday destinations), you'll love this podcast interview with Tyler McCall - an Instagram expert who teaches entrepreneurs to build their online communities through Instagram. We discuss the latest Instagram and Instagram Stories strategies you can use to grow your audience and sales. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} About Tyler McCall Tyler McCall started out in marketing for non-profit organisations. After developing a boutique social media agency as a side hustle, he fell in love with Instagram. Now he teaches entrepreneurs to build their online communities through Instagram. He's particularly fond of Instagram Stories, where he can often be found in Target or on road trips. Understanding your ideal customer (and why it's vital for Instagram growth) Back in 2016, Tyler had just a few thousand followers on his Instagram account. When he saw the kind of results his clients were getting with his Instagram growth strategies, he decided to apply them to his own account. Since then he's grown his own following to over 30k. If you're looking to grow your following on Instagram, the worst thing you can do is focus on the numbers. What really matters is whether you're attracting engagement, leads and sales from your ideal clients - and you don't necessarily need a large following to do that. Tyler points to the recent example of Instagram Arianna Renee who has 2 million followers but was unable to sell 36 t-shirts for a new product line she was launching. He tells students inside his membership community the Follower to Fan Society that he would rather they have a small, engaged following - who will actually buy from them - than a massive one who don't want what they are trying to sell. "If you can't even get the 10 people, or 100 people, or 1,000 people who follow you right now to buy your stuff, what makes you think that having 10,000 or 100,000 followers is the solution to that problem?" he says. The most important part is getting clear on the type of person you'd like to follow you - and that person must be someone who would actually purchase your products or book your services (or knows people who would). It's not enough to think about their age, location and income, you have to understand their hopes, dreams, fears and desires, says Tyler. That way, you'll be able to create high-quality content that really resonates with them. Some people get stuck at this point - especially if they have the type of product/service that people only buy once. But Tyler thinks this is short-sighted. If you take the example of a wedding professional, for example, it's tempting to think you can only capture buyers who are getting married (or thinking about it). But everyone knows someone who is getting married, so if you target your ideal customer and people who are like them (but aren't necessarily getting married right now) you're immediately casting your net wider. How to attract your ideal followers It's easy to look at Instagram educators who have tons of followers and think it's easy. All you have to do is post pretty photos, with great captions and a bunch of hashtags and your following will grow. But many of these experts grew their accounts a few years' back when these strategies worked. But things have changed on the platform. Once you've established who you'd like to attract on Instagram, you can't just sit around and wait for the right kind of followers to find you. You have to go out and find them, says Tyler. He suggests checking out your competitors' accounts to see who is following them, then checking out those peoples' profiles and engaging with them there. All of this takes time, but will help you grow your following more successfully - and make sales - in the long run. What kind of content you should be posting on Instagram Recent changes to the Instagram algorithm mean one post now lasts three or four days. This means you can get away with posting just a few times a week on your grid - and post on Instagram Stories every single day. While there are no hard and fast rules about what to post to get engagement, Tyler recommends creating content that inspires, educates and/or entertains your audience. You should be prepared to test your content to see what is of interest to your audience and not get attached to the results. This means being okay with posting content that may totally flop or bomb. Test different types of photos, captions, videos, quotes, memes and track the engagement. If you have a product-based business, Tyler recommends making your account a place for your followers to ‘escape'. This means building a following around a vibe or intention rather than a ‘hey look, do you want to buy this thing?' This is particularly true for product-based businesses who can get stuck in a rut of simply posting photos of their product. “It could be a moment of beauty, a moment of humour, it's a moment of inspiration...it's making them [your followers] think differently,” he says. He also suggests product-based businesses think about how they can inject a human element into their photos. “Show someone interacting with the product. Show someone using the product. Those subtle shifts in the content you create can make a huge difference for the value of the content for your followers, and it can also sell more, because people then understand the product itself and how they can actually use the product.” How to create great content for Instagram Stories The first thing you need to understand about Stories is that they are not generally about attracting new followers - they are connecting with and converting your current followers. So, there's not going to be much you can do using stories to grow your following. So if you want to get your current followers to watch your stories, you need to make sure you are directing them there from your grid. So a great way to do this  for a product-based business, for example, might be posting the finished product in your feed, and then saying in your caption, "If you want to see how this product is made, go watch my Instagram story today." Then share the creation process in your story. Because stories disappear after 24 hours, you may need to go back and edit the caption later. All great stories have a beginning, a middle and an end - and Instagram Stories is no different, says Tyler. So let people know what they are going to see first, take them on the journey with you and wrap it up at the end with a clear call-to-action. This doesn't necessarily mean posting your story all in one go (in fact, adding to your story throughout the day can help boost your engagement on Instagram). But posting three or different ‘storylines' within a 24 hour period can work well. Make sure you diversify your stories with a variety of content e.g. photos, talking head videos, graphics, text on screen. This will help hold your audiences' interest. And keep them interactive by asking questions and/or using the polling function, slider poll or quiz feature. The more you can get your viewers to talk back to you, the better your engagement (and sales) will be. “If you can strive to create a relationship and connection with people that's not rooted in your desire to monetise that relationship. Instead, it's rooted in your desire to just genuinely connect with those people, and that's really what makes all the difference in marketing on Instagram nowadays,” he says. Get into the habit of giving at least one call-to-action that invites people to DM you, says Tyler.  If you can make it “easy and natural” for your audience to talk to you, that's when you'll start to make sales.  If you can get your audience used to chatting to you over direct message about your latest road trip, or visit to Target, when you do put up a post inviting people to book a discovery call, buy your product or sign up for your new programme, it will be far easier for them to reach out and make a purchase. Many people worry that their life is too boring for Instagram Stories. If you feel like that, you can use stories to ask your followers to tell you about their lives. “Learn more about them, who they are, why they came to you,” he says. You may find some stuff there that will be really surprising to you - for example, they really enjoyed a picture or story you shared about your family or a holiday - which will give you confidence that your life is interesting enough. Ideas for Instagram Stories A day in the life (a behind-the-scenes account of your day How I Made This (can be anything from a product to a set of coaching materials) Tour - give people a tour of your office/studio Tools/kit (Tyler has had great success showing his followers the tools he uses to record the classes for his membership) How to make sales on Instagram Stories Tyler has “story after story” of clients who are generating fantastic income via their Instagram Stories, with sales being made through direct messages. These include a member who landed a $25,000 social media contract from one DM and another who paid off $50,000 in credit card debt by selling her art through Instagram direct messages. “It's proof that if you know who you're talking to, what you're saying to them, and how to engage with them... if you have those three things figured out, then anything's possible for you on Instagram,” he says. How to track your success on Instagram Stories He advises measuring two key metrics: retention (i.e. how long people are sticking with your story, rather than moving onto the next one) and the number of direct message you're getting. Adding captions can be a great way to increase engagement (remember most people will be watching on their phone, with the sound turned down). You can either type captions onto your story or, if you're speaking directly to camera, use a tool like Kapwing to burn them directly onto your video. Find out how to use Rev and Kapwing to burn captions onto your social media videos. Podcast Shownotes Tyler's business story (05:19) The key things to grow your followers and engagement on Instagram (09:22) Why you don't need more followers on Instagram to get more sales (12:26) Why getting engagement on Instagram isn't about the visuals and hashtags anymore (16:31) Why intentional engagement is key to growing your Instagram followers (17:55) Why old Instagram strategies are outdated and no longer effective (20:20) What you should think about when creating content for your audience on Instagram (23:45) How you can use Instagram Stories to build connections and make sales (30:47) Why you won't need to sell anymore if you nail your Instagram Stories (38:10) How to get your followers to watch your Instagram Story and what to post (43:08) Resources Tyler McCall Instagram Tyler McCall Website | Free Instagram MasterclassGet your ticket for 2020Sorted[348] How to write social media posts that sell (podcast episode) [346] How to look and feel more confident on live video with Ian Anderson Grey (podcast episode) [343] The three audiences you must build to create a successful online business (podcast episode) How to add captions to your video using Kapwing and Rev.com (blog post) Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn The post [353] How to grow your audience through Instagram Stories with Tyler McCall appeared first on Janet Murray.

Kapwing is an online video creation and editing platform for modern creators. Their mission is to enable digital storytelling. We, at 13th Avenue Media, are SO thrilled that we discovered Kapwing for all our subtitling and editing needs. Check them out here: https://www.kapwing.com --- Support this podcast: https://anchor.fm/13th-ave-media/support

Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness. They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific Treatments and how to integrate Wellness into the entire hotel or resort. Tune in to this week's episode to hear what I had to say.   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work. It's not just a place for a coffee and a pastry. It's a place to hang out. I believe that the Hotel Spa of Tomorrow could leverage this concept to rediscover its relevance. The Hotel Spa - The Third Place - the place you go between your Room and the Outside World. In this week's episode, I'll explain why.   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

The concept of massage is very much at the core of some cultures. In others, it is frowned upon. A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations. In today's episode, we will explore some of these issues and how you can avoid potential cultural and religious minefields.             SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

In this week's episode...it's getting personal! I genuinely believe that the best lessons in life are the ones you experience. But what if you're only starting out and you don't have a lot of life experience to call on? In that case, a great way to learn is from other people's life lessons. With that in mind, I want to share my own personal journey.  Whether you're just getting started, or at a point in your life where you're thinking about your next steps, I share my story in the hope that it might offer some insight into at least how one person got here. Thanks for listening.     SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

Hotel Spa Retail. Love it or hate it. For many, it's this an unfulfilled opportunity, just waiting to be exploited. For others, it's an enigma.   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

Hotel Spas, as much as any other business, dream of the potential market. But maybe it's time we focussed on the Minimum Viable Audience? The theory of Minimum Viable Audience, as with many of those espoused by marketing genius Seth Godin, is firmly rooted in logic and common sense. If you try to be everything to everyone, you end up being nothing to no one. Seth’s position is that to target the Maximum Potential Audience we need to dumb down our thing –  the product or service that we sell. In order to make it appealing to the biggest possible audience, we need to average it out. Find a middle ground. The consequence is that our thing then becomes unremarkable. And if we’re not remarkable in some way, there’s little chance of us winning the market. Lots more to learn. Come and have a listen...     SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

In a world of short attention spans and scroll happy thumbs, what is your boring business supposed to do to stand out in that cluttered news feed? I am hot off an amazing week at Social Media Marketing World and the data is staggering about what sort of content is being consumed online and where. And the overall consensus is…. You need to be doing video. Today we have Julia from Kapwing! To talk about how you can use short form video on your social media to get engagement and tell your story.

Trust seems like a pretty simple concept. You either have it, or you don't. But the more you explore real-life scenarios, the more ambiguous trust becomes. In this episode I explore a number of different aspects on trust and how they can impact upon your business. I've pulled a few episodes from my Trent365! show over the past couple of years to help make my points, including...   Ep. 458 - We Trust Brands, Not Companies Ep. 470 - System Trust vs Individual Trust Ep. 399 - Opportunities in Lack of Trust Ep. 241 - Trust over Competence   Enjoy!   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.  

Spa is NOT Wellness. And Wellness is NOT Spa. There. I said it. Of course, they can co-exist quite nicely. But they don't have to. Here's why...     SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

This week I had the opportunity to sit down with one of the world's leading branding experts, and author of 7 New York Time's Best Sellers - Martin Lindstrom.  The Lindstrom Company today is the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries.  Martin shares his thoughts on what has gone wrong with the Weight Watcher's re-branding failure and gives some ideas on how they can turn it around.  What's the difference between a Brand and a Trust Mark? What can hotel spas learn from religions in terms of branding? These questions and many more will be answered in this episode. You don't want to miss it! To learn more about Martin Lindstrom - https://www.martinlindstrom.com/   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

In this week's epsiode, Julien Elis stops by to tell us all about the European Massage Championship. Here's the details of that event... The European Massage ChampionshipMarch 30th to April 1st, 2019 - Spilamberto, Italy (Bologna)Registration https://www.europeanmassageassociation.com/Students/Beginners: 90€Therapists with 3 years of experience or more: 150€ Julien is also the founder of Massage World - a global platform for booking quality massage therapists And as if that wasn't enough, Julien is also the founder of dotdot3 - a media company for wellness companies.  So, as you can see, he's got a lot going on. I'm sure you'll enjoy our little chat.   SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Got check 'em out. You won't be disappointed.      

Another little lesson from The Great Weight Watchers Branding Debacle. Whenever you make a change that directly impacts your customers, never assume they know all the reasons why.   PS: trying out a new captions tool from Kapwing . Let me know what you think.   #branding #communication #intent #transparency

In this episode, I interview the founder of Kapwing. Kapwing is a new online video editing software making video editing easier for quick and fast video production.

Here is the latest news in social media and online marketing.  Brought to you by Julia Doherty and Christina Robinson of Green Umbrella Marketing. YOU CAN NOW SHARE YOUR FACEBOOK COLLECTIONS WITH FRIENDS Do you use the "save" feature on Facebook?  Perhaps you have saved things on Facebook into a collection called "Christmas Gift Ideas" - well, now you can just share this collection with your friends - just like Pinterest.  Perfect timing for the festive season! YOUTUBE ANNOUNCED AN AUTOPLAY VIDEO UPDATE Last Monday, YouTube announced a significant change to its mobile app – it will now autoplay videos(but silent) by default when users are browsing the app’s home page, aka the “Home” tab.  I like this update.  It would have been annoying if there was sound, but silent autoplay is a great idea! FACEBOOK BUSINESS MANAGER HAS TWO NEW FEATURES I spotted this on Twitter via @mattnavarra (he is worth following as he always spots new stuff!). Facebook's Business Manager has two NEW features 1. Assign Permissions By Task2. Quick Action Buttons Check out his tweet here. TWITTER SHARED THE MOST TWEETED TOPICS FOR 2018 Last week, Twitter has shared its annual round-up of the most tweeted about topics, politicians, celebrities and more, providing a range of insights into the key trends of the year, and what's of most interest to Twitter users.  The results were not surprising with Mr Trump being the most tweeted politician!  It is worth a look... read here APPLE REVEALED THE MOST DOWNLOADED APPS OF 2018 Apple has this week reported its list of the most downloaded apps of 2018, with YouTube coming out on top, followed by Instagram, Snapchat, Messenger and Facebook.  In all honesty, I was pleasantly surprised to see that social media apps were at the top - I was expecting it to be games.  A fascinating report. GOOGLE INTRODUCES NEW FREE DIGITAL LEARNING COURSES Google has announced a range of additions to the free courses it offers as part of its Google Digital Garage education initiative, while it's also added official certification to help add additional weight to the training. SKYPE ADDS AUTO-SUBTITLES TO CALLS I can't wait to have a play with this new Skype call feature.  I have never had success with any automated subtitles software or transcription service, or even Siri - they never understand me.   I will let you know how I get on! Read how to activate the service as a default here.   Tool of the week - Kapwing Credit to Social Media Examiner / Erik Fisher for this tool.  Kapwing is a desktop video editing software and similar to QuikPro / Magisto and other tools that I have mentioned in the past, with one difference - it has built-in templates for Instagram Stories. The templates merge video and images, with text and frames.  It is wicked! Free of charge, with an option to upgrade if you want the Kapwing logo removed. Download here.

Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven. Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face? What are some of the biggest mistakes people make when it comes to using video? Besides shooting a video and uploading, how can we be more creative to attract attention? What are your top 3 tools and how can they help us market our business to attract more customers? What is your favorite tool that you can NOT live without? What is coming up that you are working on? Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!" www.Kapwing.com

Due to a non-technical issue, this episode is a little late but still timely (besides the two stories that have been updated). We cover all the best technology news and give you plenty of tips to use and understand technology better. Make sure to join the Notnerd Facebook Group and let us know how you tech better. We're also looking for your ProTips and Picks of the Week. Show Notes and Links: Tech Story: A warning to photographers from Nate (02:15) Errors and Omissions: Correction from Tim for Episode 134 about Firebase databases (06:20) Apple celebrates world emoji day (07:00) Prime Day starts with some issues, and dogs - Amazon sold more than 100 million products on Prime Day (08:05) MacBook Pro Updates - Austin Mann’s review - Consistent Tech Slow Computer PDF - I9 processor throttling issues update: Fixed (11:00) Dave’s Pro Tip o' the Week: Fitbit without a Fitbit device (16:25) From Jared: Amazon debuts Part Finder to find which parts they need to sell you (19:20) Google Chrome will put an unsecured label on sites in September - update: Now (21:00) Google fined $5 billion by EU for antitrust violations (23:30) Kapwing is Adobe for the meme generation (26:30) Facebook is testing Augmented Reality ads in the timeline (30:50) Roku wants to improve your smart tv experience with wireless speakers Interview on VergeCast (31:40) Uber partners with Cargo for snacks during your ride (34:15) Picks of the Week: Dave - McDonalds and other food apps - PDXFastFoodie.com (36:45) Nate - Fugetek FT-568 Professional High End Selfie Stick Monopod, For Apple, Android, Gopro, DLSR Cameras, Removable Wireless Bluetooth Remote (Black) (41:30) Leave us an iTunes review (48:05)   Give the gift of Amazon Prime!  As always, thank you for listening! Brought to you by #OneBackupIsNoneBackup Shop Amazon: Amazon.Notnerd.com Subscribe and Review in iTunes Contact Info: www.Notnerd.com Twitter - @N0tnerd, Nate - @NetBack, Dave - @DavyB Notnerd Facebook Email - info@Notnerd.com Call or text 608.618.NERD(6373) If you would like to help support Notnerd financially, mentally or physically, please contact us via any of the methods above. Consider any product/app links to be affiliate links.

Julia Enthoven didn't think much of using her real name and photo in a chat feature on Kapwing, the website she co-founded last year. The site launched its online video-editing tools in October and has garnered 64,000 visits since. From the beginning, Enthoven's team wanted feedback from users about bugs and feature requests, so they deployed a messaging widget from a company called Drift. Anyone visiting Kapwing's website saw a chat box on the bottom corner of the page.