Podcast appearances and mentions of daniel harmon

At the Retail Collective's CEO Roundtable in September, a dynamic influencer panel shared insights on building brands and navigating the creator economy. Panelists included Bubba Page, a serial entrepreneur and investor connecting influencers with startups; Lindsay Arnold, a former "Dancing with the Stars" professional turned mom influencer and founder of The Movement Club; Sarah Merrell, a marketing professional turned creator collaborating with over 40 brands annually; Daniel Harmon, co-founder of the Harmon Brothers and an expert in viral video marketing; and London Lazerson, a marketing expert and co-founder of Final Boss Sour, blending content creation with entrepreneurial ventures. Their diverse experiences offered actionable strategies for leveraging influencer marketing effectively.

I chat with Daniel Harmon, creator and show runner of Tuttle Twins TV, about his homeschooled household, how he came to create Tuttle Twins TV,and the valuable resource it can be in your homeschool household.

We're joined by Daniel Harmon, Creator, Executive Producer at "Tuttle Twins TV Show," for an in-depth conversation about how they're focusing their content on the parents and children together around the values of hard money, critical thinking, and family values. We also are joined by Wicked, Dom Bei, Peter, and many others to talk about the latest Bitcoin news. Connect with: Tuttle Twins: https://tuttletwins.com/?al_pg_id=a6e7a489-374f-41de-897a-ac0218d70d80 Angel Studios: https://www.angel.com/signup/tuttle-twins?gclid=Cj0KCQjwmICoBhDxARIsABXkXlINb6ZWoeXMICDAUztGyXcKVmp2J7xsTT8ZsxliQ-MJE89gXRApYDkaAt-eEALw_wcB Twitter Nests: Join (https://t.me/cafebitcoinclub) for Twitter Nests Swan Private Team Members: Alex Stanczyk Twitter: https://twitter.com/alexstanczyk Café Bitcoin Crew: Ant: https://twitter.com/2140data Tomer: https://twitter.com/TomerStrolight Wicked: https://twitter.com/w_s_bitcoin Peter: https://twitter.com/PeterAnsel9 Produced by: https://twitter.com/Producer_Jacob Free Bitcoin-only live data (no ads) http://TimechainStats.com“From Timechain to Cantillionares Game, you can find Tip_NZ creations at Geyser Fund:” https://geyser.fund/project/tip Swan Bitcoin is the best way to accumulate Bitcoin with automatic recurring buys and instant buys from $10 to $10 million. Get started in just 5 minutes. Your first $10 purchase is on us: https://swanbitcoin.com/yt  Download the all new Swan app!  iOS: https://apps.apple.com/us/app/swan-bitcoin/id1576287352  Android: https://play.google.com/store/apps/details?id=com.swanbitcoin.android&pli=1  Join us for Pacific Bitcoin Festival 2023! Purchase your tickets now before prices go up: https://PacificBitcoin2023.com  Are you a high net worth individual or do you represent corporation that might be interested in learning more about Bitcoin? Swan Private guides corporations and high net worth individuals toward building generational wealth with Bitcoin. Find out more at https://swan.com/private  Check out the best place for Bitcoin education, Swan Bitcoin's “Bitcoin Canon”. Compiling all of the greatst articles, news sources, videos and more from your favorite bitcoiners! https://www.swan.com/canon/  Get paid to recruit new Bitcoiners: https://swan.com/enlist Hello and welcome to The Café Bitcoin Podcast brought to you by Swan Bitcoin, the best way to buy and learn about Bitcoin. We're excited to announce we are bringing the The Café Bitcoin conversation from Twitter Spaces to you on this show, The Café Bitcoin Podcast, Monday - Friday every week. Join us as we speak to guest like Max Keiser, Lyn Alden, Tomer Strolight, Cory Klippsten and many others from the bitcoin space. Also, be sure to hit that subscribe button to make sure you get the notifications when we launch an episode. Join us Monday - Friday 7pst/10est every Morning and become apart of the conversation! Thank you again and we look forward to giving you the best bitcoin content daily here on The Café Bitcoin Podcast. Swan Bitcoin is the best way to accumulate Bitcoin with automatic recurring buys and instant buys from $10 to $10 million. Get started in just 5 minutes. Your first $10 purchase is on us: ⁠⁠https://swan.com/yt⁠⁠ Connect with Swan on social media: Twitter: ⁠⁠https://twitter.com/Swan

Today on The Shawn Bolz Show we are talking about the polarizing media figure : Alex Jones and his faith as he has recently been sharing more and more of his Christianity and its influence on his career. We'll take a look at conspiracies in our current wave of media and how the distrust in the world towards media is at an all time high. We also have an interview with the Tuttle Twins creator, Daniel Harmon, which is a new cartoon by Angel Studios that covers social studies, government, and economics from a fact based and conservative perspective and it is actually really fun to watch! Lastly I have a prophetic word for you about overcoming the troubles and hardships that are happening RIGHT Now in the world. All of this and more on the Shawn Bolz show! My Website:  www.bolzministries.com or Download the free Bolz Ministries App for all of this in one easy place Come join me at my Social Media:  Facebook: Shawnbolz Twitter: ShawnBolz Instagram: ShawnBolz TikTok: ShawnBolz YouTube: ShawnBolzofficial Find me on TV: TBN: https://www.tbn.org/people/shawn-bolz Watch my series on the names of God: Discovering God series: https://bit.ly/3erdrJ9 Watch my series on hearing God's voice: Translating God series: https://bit.ly/3xbcSd5 Watch my weekly series/Vodcast on CBN News Network: Exploring the Marketplace https://bit.ly/3B81e41 Join me for my podcasts on Charisma Podcast Network: News Commentary: Prophetic Perspectives:  https://bit.ly/3L9b5ej Exploring the Marketplace: https://bit.ly/3QyHoo5 Exploring the Prophetic:  https://bit.ly/3QyHoo5 Take a class or attend an event at our Spiritual Growth Academy: Our 4 week classes and monthly events are designed to do the heavy lifting in your spiritual growth journey. Learn how to hear from God, stay spiritually healthy, and impact the world around you. https://bit.ly/3B2luDR Take a read:  Translating God - Hearing God's voice for yourself and the world around you https://bit.ly/3RU2X3F Encounter - A spiritual encounter that will shape your faith https://bit.ly/3tNAW4Y Through the Eyes of Love - http://bit.ly/2pitHTb Wired to Hear - Hearing God's voice for your place of career and influence https://bit.ly/3kLsMn9 Growing Up With God - Chapter book and kids curriculum https://bit.ly/3eDRF5a Keys to Heaven's Economy - Understanding the resources for your destiny https://bit.ly/3TZAc7u Read my articles: At CBN News : https://bit.ly/3BtwSdp At Charisma News : https://bit.ly/3RxPJtz EMAIL: My Assistant: assistant@bolzministries.com Our resources: resources@bolzministries.com Our office: info@bolzministries.com

This week we're excited to welcome Daniel Harmon and Jonny Vance from Tuttle Twins TV to the podcast! Daniel is the creator, executive producer, and show-runner, as well as a director, writer, and sometimes voice actor. Jonny is also a writer and director and the voice of Ethan Tuttle. Listen in as we do a deep dive into how the show came to be, the creative process behind the episodes, the magic of pay-it-forward, their goal to reach 100 million kids with the message of freedom, and much more! Watch Tuttle Twins TV for free on Angel Studios (Web, iOS, Android), and check out the Tuttle Twins books by Connor Boyack. Be sure to follow Tuttle Twins TV on X (Twitter) and Instagram. Host: Cale Matthews   Audio Engineer: Art Pipok Follow us on ⁠⁠⁠⁠X (Twitter) and ⁠⁠⁠⁠⁠Instagram⁠⁠⁠ , and visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠solid7podcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to snag some ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠merch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, rate the show, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠buy us a Jocko Go⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, see upcoming events, support worthy causes, and become a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ supporter. © Copyright 2023 Solid Seven Podcast. All Rights Reserved. --- Support this podcast: https://podcasters.spotify.com/pod/show/solidseven/support

We're joined by Greg Foss, Dr.Jeff, Tone Vays, Tomer Strolight and the Café Bitcoin Crew to discuss wash trading that was happening at Binance, the "super signaling" effect of Bitcoin Pensions, and what separates Bitcoin from the rest of the crypto industry. We also are joined by the Creator, Show-Runner and Executive Producer of "Tuttle Twins TV," Daniel Harmon. Daniel joins us to speak in-depth about how they're explaining bitcoin and the concept of hard money to children and some of the most effective ways to communicate these ideas to children Connect with "Tuttle Twins TV" - https://twitter.com/TuttleTwinsTv Tuttle Twins Bitcoin Episode: https://www.youtube.com/watch?v=_ekzsZZGfsk Timestamps: 00:00:00 "Café Bitcoin" Intro  00:01:01 Wash Trading at Binance 00:17:13 Bitcoin Pensions with Dom Bei 00:23:23 Bitcoin Not Crypto with Greg Foss, Tone Vays, Tomer Strolight, and Dr.Jeff 01:10:23 Good vs Evil: Deep Thoughts with Mike Hobart, Peter and Alex Stanczyk 01:31:38 Tuttle Twins TV with Daniel Harmon 02:07:44 “Café Bitcoin” Outro Swan Private Team Members: Alex Stanczyk Twitter: https://twitter.com/alexstanczyk Café Bitcoin Crew: Ant: https://twitter.com/2140data Tomer: https://twitter.com/TomerStrolight Wicked: https://twitter.com/w_s_bitcoin Peter: https://twitter.com/PeterAnsel9 Produced by: https://twitter.com/Producer_Jacob Free Bitcoin-only live data (no ads) http://TimechainStats.com Swan Bitcoin is the best way to accumulate Bitcoin with automatic recurring buys and instant buys from $10 to $10 million. Get started in just 5 minutes. Your first $10 purchase is on us: https://swanbitcoin.com/yt  Download the all new Swan app!  iOS: https://apps.apple.com/us/app/swan-bitcoin/id1576287352  Android: https://play.google.com/store/apps/details?id=com.swanbitcoin.android&pli=1  Join us for Pacific Bitcoin Festival 2023! Purchase your tickets now before prices go up: https://PacificBitcoin2023.com  Are you a high net worth individual or do you represent corporation that might be interested in learning more about Bitcoin? Swan Private guides corporations and high net worth individuals toward building generational wealth with Bitcoin. Find out more at https://swanbitcoin.com/private  Check out the best place for Bitcoin education, Swan Bitcoin's “Bitcoin Canon”. Compiling all of the greatst articles, news sources, videos and more from your favorite bitcoiners! https://www.swanbitcoin.com/canon/  Get paid to recruit new Bitcoiners: https://swanbitcoin.com/enlist Hello and welcome to The Café Bitcoin Podcast brought to you by Swan Bitcoin, the best way to buy and learn about Bitcoin. We're excited to announce we are bringing the The Café Bitcoin conversation from Twitter Spaces to you on this show, The Café Bitcoin Podcast, Monday - Friday every week. Join us as we speak to guest like Max Keiser, Lyn Alden, Tomer Strolight, Cory Klippsten and many others from the bitcoin space. Also, be sure to hit that subscribe button to make sure you get the notifications when we launch an episode. Join us Monday - Friday 7pst/10est every Morning and become apart of the conversation! Thank you again and we look forward to giving you the best bitcoin content daily here on The Café Bitcoin Podcast. Swan Bitcoin is the best way to accumulate Bitcoin with automatic recurring buys and instant buys from $10 to $10 million. Get started in just 5 minutes. Your first $10 purchase is on us: ⁠⁠https://swanbitcoin.com/yt⁠⁠ Connect with Swan on social media: Twitter: ⁠⁠https://twitter.com/SwanBitcoin⁠

The Creator and the Executive Producer of The Tuttle Twins TV Show are at The Babylon Bee: Connor Boyack and Daniel Harmon! They discuss Season 2 of The Tuttle Twins coming out now, including an episode where Jarret LeMaster plays George Washington, and the new Tuttle Twins textbook on American History! Connor and Daniel take a quiz on American History and talk about shows like Transformers that are actively trying to brainwash your kids about pronouns. Sad! But, the Tuttle Twins are here to save America!  Watch the Tuttle Twins including the new episodes from Season 2 coming out now: https://www.angel.com/watch/tuttle-twins Check out The New Tuttle Twins Textbook on American History from 1776-1791: https://tuttletwins.com/history  

On episode 337 of the BlockHash Podcast, Executive Producer and Creator Daniel Harmon joins Brandon Zemp to discuss the success of his kids show called Tuttle Twins.   Tuttle Twins is an award-winning show that teaches kids ideas of freedom and economics. They also released the world's first kid's cartoon discussing Bitcoin and its impact on the world as a digital currency.   Daniel Harmon and Brandon Zemp also talk about the negative impact of mainstream cartoons on children and the need for a show that educates them on the principles of money, government, economics, liberty, freedom and human history.   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  

If Bitcoin is the money of the future, the future had better be prepared for it. That means not only should they understand what it is and how to use it, but also the ideas and principles that money is built on. For this to happen, parents and teachers must indeed teach the children well. We are thrilled to welcome Daniel Harmon to the show today to discuss how the wildly successful Tuttles Twins series is broaching the topic of Bitcoin in their latest episode, and how we can inculcate values of freedom, liberty and virtue into their lives. The creator of the now infamous Unicorn Poop commercial for Squatty Potty, Daniel is a perfect fit for our “children of the corn… no, not the murderous ones” episode #683 of The Bad Crypto Podcast. Full Show Notes at: http://badco.in/   SUBSCRIBE, RATE, & REVIEW: Apple Podcast: http://badco.in/itunes Google Podcasts: http://badco.in/google Spotify: http://badco.in/spotify Amazon Music: http://badco.in/amazon FOLLOW US ON SOCIAL MEDIA: Twitter: @badcryptopod - @joelcomm - @teedubya Facebook: /BadCrypto - /JoelComm - /teedubyaw Facebook Mastermind Group: /BadCrypto LinkedIn: /in/joelcomm - /in/teedubya Instagram: @BadCryptoPodcast Email: badcryptopodcast[at]gmail[dot]com Phone: SEVEN-OH-8-88FIVE- 90THIRTY BE A FEATURED GUEST: http://badco.in/apply DISCLAIMER: Do your own due diligence and research. Joel Comm and Travis Wright are NOT FINANCIAL ADVISORS. We are sharing our journey with you as we learn more about this crazy little thing called cryptocurrency. We make NO RECOMMENDATIONS. Don't take anything we say as gospel. Do not come to our homes with pitchforks because you lost money by listening to us. We only share with you what we are learning and what we are investing it. We will never "pump or dump" any cryptocurrencies. Take what we say with a grain of salt. You must research this stuff on your own! Just know that we will always strive for RADICAL TRANSPARENCY with any show associations.  Support the show: https://badcryptopodcast.comSee omnystudio.com/listener for privacy information.

Daniel Harmon is the creator of Tuttle Twins TV Show, an award-winning cartoon that teaches kids about principles of freedom and economics, based on the book series that has sold over 5 million copies. Their latest episode does a wonderful job explaining bitcoin and the concept of hard money and he joins us to discuss how to best communicate these ideas to children.References: Tuttle Twins website: https://tuttletwins.com/ Tuttle Twins books: https://tuttletwins.com/products/? Tuttle Twins Youtube: https://www.youtube.com/c/TuttleTwinsTuttle Twins Bitcoin and the Beast Episode: https://www.youtube.com/watch?v=_ekzsZZGfsk Enjoyed this episode? You can take part in podcast seminars, access Saifedean's courses – including his ongoing course ECO22: The Fiat Standard – and read chapters of his forthcoming book, Principles of Economics, by becoming a Saifedean.com member. Find out more here. 

The younger generations are simultaneously turning away from God and from America; their belief in God is dwindling, and so, too, their love for America. The natural outcome of this secularized disregard for American Exceptionalism is an emerging batch of leaders who think this nation is just like any other -- which means this nation will soon enough become like any other -- which means this nation will ultimately crumble. Democrats, socialists, Marxists, collectivists and the like actively encourage the younger generations to hate America and to believe in government over God -- and eventually, to believe in government as God. And they actively court this mentality because it gives them the political tools they need to seize powers and control. There is pushback, however, to this leftist wickedness. Tuttle Twins cartoon developer Daniel Harmon talks about the efforts he's making to train children in the pro-American way to go, using the power of the television set.  

We're joined by Connor Boyack, author of the Tuttle Twins book series, and Daniel Harmon, creator and showrunner for the Tuttle Twins TV series, to discuss the origin story and the goal behind the series within the context of our ever-changing culture. Don't miss this insightful episode of Situation Report. See omnystudio.com/listener for privacy information.

We're joined by Connor Boyack, author of the Tuttle Twins book series, and Daniel Harmon, creator and showrunner for the Tuttle Twins TV series, to discuss the origin story and the goal behind the series within the context of our ever-changing culture. Don't miss this insightful episode of Situation Report. See omnystudio.com/listener for privacy information.

Who will be voting in fifteen years? Who will be your doctor? Who will marry your son and raise your grandchildren? It matters what ALL of our children are taught, because they will all grow up. We create a culture we want to live in by training future adults, and we do that by using the power of story. More with Connor Boyack and Daniel Harmon. SHOW NOTE --- Send in a voice message: https://anchor.fm/heidistjohn/message Support this podcast: https://anchor.fm/heidistjohn/support

Today I'm joined by Connor Boyack and Daniel Harmon, the creative geniuses behind the children's series “The Tuttle Twins” which takes complicated topics like capitalism, the federal reserve, socialism and more—and makes them easy to digest and understand. In short, they are teaching kids (and parents!) the ideas of FREEDOM. SHOW NOTES --- Send in a voice message: https://anchor.fm/heidistjohn/message Support this podcast: https://anchor.fm/heidistjohn/support

LOL'eros! Are you ready for a look into the world of television? If you didn't know by now, LOL's very own Rachel La Loca voices a very special character in the TV series the Tuttle Twins. Give it up for Mrs. Tuttle, y'all! Rachel sits down with Daniel Harmon, the creator of the show, to discuss the inclusion of Latinos in the show and his personal experience growing up surrounded by our cultures.

I am so excited about this episode. I had the opportunity to interview Daniel Harmon. You may know him from the Harmon Brothers and his viral videos from Squatty Potty, Chatbooks, and Purple just to name a few. He has taken his passion and talent for creating and has joined forces with Connor Boyack, the creator of the Tuttle Twins, and has made the Tuttle Twins TV show. I do not promote TV shows lightly, so that is saying something about how much I have enjoyed this. Also, as an added bonus, they are completely free to watch!! If you don't want to watch the show, they do have graphic novels instead. They are a cartoon style book that goes right along with the show. Check out the show here. Check out the graphic novels here.

Why Liberty Isn't Selfish... And other important topics with Daniel Harmon on The TAC Show.

This week we talk to Daniel Harmon, creator of the Tuttle Twins. We have conversations surrounding why he decided to do this series and how we can better teach these principles of liberty to our kids.

Matt Kibbe sits down with Jordan and Daniel Harmon, co-founders of Angel Studios, to talk about their new model for financing and distributing movies and television shows. The Hollywood machine has become so expensive and so difficult to break into that it has become all but impossible for independent filmmakers to find an outlet for their creativity. The problem is compounded when you want to make films with different values from those of the studio elites. Angel Studios is solving this problem through crowdfunding and has already demonstrated success with its popular shows “The Chosen” and “The Tuttle Twins,” based on the successful book series.

Hour 1 * Guests: Connor Boyack and Daniel Harmon, The Tuttle Twins – The Tuttle Twins – TuttleTwins.com – TuttleTwins.tv * Shawna Cox, Freedom Fighter Extraordinaire! * It's all about Education – To Educate is to Liberate! Intentional Vicious Intimidation! Hour 2 * Guest: Lydia Nuttall, Ask An Immigrant Show – LovingLiberty.net * Author: ForGottenAmericanStories.com – Celebrating America's Constitution! * Guest: David Silverman, Atheists for Liberty is an educational, nonprofit organization dedicated to defending the fundamental freedoms that support the human quest for knowledge and the separation of religion & government – AtheistsForLiberty.org * Guest: Carla Howell, Singer, Songwriter, Liberty Activist! – Liberty Minded Composer, Recording Artist and Film Maker – CarlaHowell.com * Guest: Dale Worswick, Brand Advicate Petclub 247 – QuantumHealing247.com --- Support this podcast: https://anchor.fm/loving-liberty/support

* Guests: Connor Boyack and Daniel Harmon, The Tuttle Twins - The Tuttle Twins - TuttleTwins.com - TuttleTwins.tv * Shawna Cox, Freedom Fighter Extraordinaire! * It's all about Education - To Educate is to Liberate! Intentional Vicious Intimidation!

This week you'll hear from Daniel Harmon and our Head Writer, Zach Atherton. Together they discuss how to generate funny content, why hiring comedians is so important, and the reason writing breaks are so important. Down below you can find links to reach the world class Harmon Brothers Writers Room, where we deliver funny, sales-driven ad scripts without the big production price tag. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: HBU Online Course: Make Your Ads Funny (Writing)https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

This week Benton Crane talks with his friends and partners, Daniel Harmon and Jeff Harmon. They dig deep into how Orabrush became an online sensation, the impact of Orabrush sponsoring the Green Brothers, and why Jeff originally gave Youtube the idea for the “skip ad button.” You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, don't forget to grab a copy of our book at harmonbrothersbook.com.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Continuing her series from the National Religious Broadcast Media event, host of By his Grace podcast Misty Phillip sat down with Daniel Harmon to discuss the Tuttle Twins. The Tuttle Twins is a successful books series that teaches kids economic principles. The book based on The Law by Frederic Bastait was a HUGE success. Daniel […] The post Daniel Harmon: World Changing Cartoon appeared first on By His Grace.

Did anyone, Republican or Democrat, actually read the $1.5 trillion spending bill approved by Congress? Todd Starnes wraps up his special broadcast from the National Religious Broadcasters' Convention with a packed guest roster! See omnystudio.com/listener for privacy information.

Are you thinking of adding funny videos to your sales strategy? This eight-step framework may be just what you need to create successful sales videos. Joseph Wilkins has been creating sales videos since the half-hour infomercials that appear on TV. When his clients stopped getting the results they used to, he knew it was time to change spaces and switched to making videos for social media with his agency FunnySalesVideos.com. In his interview with Jason, he explains his eight-step framework to making successful sales videos, the process to make a solid video script, why you want professional comedians and actors involved in the process, and why you should never prioritize the comedy over the sale. 3 Golden Nuggets Eight steps to making funny sales videos. Joseph has been producing funny videos that sell for many years and has developed a list of eight steps that have worked for him and that will surely serve as a very good framework for anyone that wants to create these types of videos. These steps take you from really understanding who your audience is before even starting to think about ideas for the videos, getting in the habit of writing down at least 50 bad ideas before thinking about the ones that could actually work, the process of making a script that works and adding the comedy punch, hiring the rights talent, and more. And that's just 50% of the process. You're not trying to make the funniest videos. When it comes to videos like these, and as Daniel Harmon when he spoke with Jason about video ads, remember that you're not trying to create a video that is just funny. You're looking to create a video that creates sales. The comedy has to support the sale. If it doesn't, if it distracts from your main objective, then you should cut it out. “Some of the funniest jokes never end up in the video,” Joseph confirms. This is why the creative director will always have to push to get a video that is different and new for the brand, while also being laser-focused on the sales aspect. On agency owners appearing in these videos. “Don't do it!” Joseph puts a lot of emphasis on this point. This kind of video is a top of funnel first impression video. You want to give it a good chance of grabbing the audience's attention and keeping it and getting them to click into your funnel. It's not completely out of the question for the company CEO to appear on a video at a later point in time, but always keep in mind they should not be the comic relief. Comedy takes true skill and Joseph prefers to leave it to the pros. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Leave The Comedy To The Pros & Follow These 8 Steps Funny Sales Videos {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another amazing episode and guest where we're going to talk about how to create funny sales videos that don't seem salesy that really get people's attention and convert. So let's go ahead and jump into the show. Hey, Joseph. Welcome to the show. Joseph: [00:00:24] Thanks, Jason, it's good to be here. Jason: [00:00:25] Yeah. I'm excited to have you on, so tell us who you are and tell us a little bit about your agency. Joseph: [00:00:30] Sure. So I own FunnySalesVideos.com, which is kind of a recent breaker or rebrand to my original agency, which was Procreative. For 20 years we've produced videos that sell, and I'll give you a quick background. We started primarily in television. So back in the day, our very first project, we were focusing on infomercials. So, you know, those huge 30 minute long infomercials that people would find in the middle of the night flipping through their channels. Our very first project did over $200 million in sales and that kind of got us hooked and for the next 15 years that was our main focus, was television. But as you and I well know the way that people watch television, if they even do anymore, has dramatically changed in the past decade or two. And so about five years ago after producing, you know, tons and tons and tons of TV commercials, infomercials and web videos and we'd work for, you know, some of the biggest brands on the planet, Google, LinkedIn, Chevrolet, McDonald's, um, we're a very small boutique agency, but we like to pretend to be clients that we're not so that we can compete with the best of them. But anyway, after about 15 years, our clients basically said we're not getting the results that we used to, you know, we're spending the same amount of money running the creative we're spending sometimes even more for the media buying because it wasn't getting any cheaper, but the results just weren't there because the eyeballs weren't there anymore. And so our clients started saying, what can we do to get back to the results that we used to get? You know, the return on broadcast ad spend that we used to, to see. And about the same time is when the Harmon Brothers, uh, launched their mentorship program. For many years we had kind of watched them and they're actually just down the road from us here in Utah. And, uh, you know, I watched everything that they had been doing with the Squatty Potty, with, uh, Poo-Pourri, Purple Mattress, Chatbooks, Fiber Fix. And, uh, right when they launched their mentorship program, it was kind of a perfect time for us to pivot and really decide is this the new vehicle, that's going to get us the returns that we used to get? And I'll just give you a couple of quick case studies and then we can talk about something else. But before we launched Funny Sales Videos, you know, when clients would call us and say, hey, we saw this really funny video. We want to do a viral video. We would say, sorry, we don´t do that. Whenever people asked for that elusive thing that they think is just push a button and you'll get a viral video. But we don't do funny because frankly, the worst thing that you can do is try to be funny and end up looking silly if you don't have the right people in the bus, as far as the scripting, as far as the acting, as far as the editing, you know, comedic timing, and we can talk about all of those in a minute. But we don't want to do something unless we can do it fully a hundred percent. And that's kind of the missing piece that the Harmon Brothers helped test to figure out with their courses. And I, you know, I, I'm not an affiliate, but I always plug harmonbrothersuniversity.com to anyone that's looking to up their marketing skills, whether it's funny or not. And so our very first video, when we launched finally sales videos with this new information that we had got, got over 7 million views, and more importantly, over a half a million dollars in subscriptions to a SAS service that was a very, very niche audience. And so we knew were on to something. Fast forward to today, our biggest campaign is, I think, I got a chat with the client, I think we've hit a hundred million views and just millions of millions of dollars in revenue. So we kind of feel like we've come full circle back to our original days of just killing it on television, that there it's a whole new playbook to work online and also to use humor to essentially trick people into watching a video. Jason: [00:04:51] Yeah, that's awesome. Yeah. I've had the Harmon Brothers on the show and, and had a lot of fun chatting with them. And I even worked with people in the past that have been on those Squatty Potties and that kind of stuff… not in the videos. In producing the videos not, not using the Squatty Potty. I don't think anybody would admit that. I remember one of my buddies was like, well, before I get behind any video, I need to try it. And then he was like it works! So it was funny. Let's go ahead and jump into it. Let's talk about kind of the eight steps that you found that really works for your framework. What's the first one for someone creating a really good sales video? Joseph: [00:05:37] Yeah. So we, uh, this is the ebook that anyone can download from our website funnysalesvideos.com. We basically just put it together because a lot of the time we'll have clients that want to do a video and we only take on kind of two or three clients at a time. So the very first step is, you know, it's marketing 101, it's understanding who your audience is, what their pain points are, creating as detailed customer avatar as possible. And again, your audience is more savvy than most, but a lot of people I tell them you never write a letter and then walk to the mailbox and decide before you put it in the mailbox who to address it to, but that's what a lot of people do when they sit down and they write these scripts, they just think about the product and they think about why did I start this company? Or why did I invent this product? And unless you really do the homework to figure out who is your customer and what they already saying about your product? We get too caught up in drinking our own Kool-Aid and, and an exercise that the Harmon Brothers taught us that everybody should do is go out and spend a good chunk of time reading through dozens and dozens and dozens of customer reviews. Find out, what are people saying about your product? What do they like? What do they not like? What could you improve upon? Or what do you need to address in your marketing that will overcome the objections? You know, whether it's price, so you have to build a value proposition that, you know, yours is more valuable in the long run, or whatever it is, but really spend the time to identify the key selling points that cold traffic… And these videos are top of funnel videos, right? So they're not that they're intended to convert cold traffic into clicks to your sales funnel. And so you've got to get them very quickly with the top-selling points. And then, if necessary, if there are objections that you've got to overcome, you know unanswered concerns never lead to a sale, so you've got to figure out what are your key selling points? What are any objections you need to overcome? And then these kinds of videos when we launched them on number one comment that we look for, and frankly that we get very often, is I loved watching that video because that person just felt like me, or it felt like a friend or it felt, I want to be friends with that person. Well that's because that person is you. We've stolen lines that you've written in your customer reviews and we've created a character that is so close to the customer avatar that it connects on a much, much deeper level. And just a final thought, you know, some businesses will say, well, what if I don't have a hundred reviews to read through? Well, go and steal from competitors. Go read what other company's clients are saying. If their products are close to yours, it's the same market. So number one is just do your homework. Don't set pen to paper until you have a really solid understanding. Jason: [00:08:41] Yeah. You know, I always tell agency owners that they have to have a real clear understanding of who their audience is and really in your marketing, it should be going after a specific audience. And I really like what you were talking about overcoming objections, because that's a really good one. Like if you think about, when you're talking to your sales team and thinking of like, here are the objections. And like literally if you called them out and you were like, here are the objections and then like on the video, you're going to get their attention. So what's number two? Joseph: [00:09:10] Exactly. Okay, so number two is kind of the fun one that is harder to quantify, but it's the brainstorming. And what I always like to tell people is before you get scared, you know, thinking about a blank sheet of paper or an empty whiteboard or an empty Word document, I tell people your goal… And so this kind of video, we're looking for two things in the brainstorming phase, we're looking for number one, who's the character, the main character that this video is about? And number two, what is the big problem that they are going to present in the video? And obviously your product or solution has to overcome and solve that problem. But you're got to get really creative and come up with crazy fun, irrelevant ideas. I tell people come up with 50 bad ideas. Don't judge them. Don't filter them, get as many people into your brain, share as possible as you're brainstorming this. But you're looking for answer the two questions 50 times. Now people will say, that's, that's crazy. And I say, yes, it is. And that's part of the, the method is that bad ideas will lead to good ideas. And if you don't put any judgment on it, it takes away the fear. And so we will literally sit down in, in my agency we'll do it virtually. We do it, we throw up a shared document and my writers will get into a document and it'll normally take us about a couple of weeks between four or five of us to just throw bad idea of the bad idea. And then once you've got your 50 bad ideas, now you put on your, your serious thinking cap and you look at okay, which of these speaks to me? Which of these has the flavor of a fun story? And that's what you're looking for. Forget selling. Right now all you're interested in is hooking people's attention and getting them to watch past the first few seconds. And so the more fun that character can be, the more bizarre that situation while still being intellectually relevant. It doesn't have to be literally relevant. I mean, there's no relevance in a magical unicorn that craps out ice cream, but it's relatable to the Squatty Potty because you can draw a parallel. And so don't, you know, sometimes our videos are very, very, the customer avatar is the hero of the video. And sometimes it's a completely fictitious character that is still relatable to that customer avatar, but you really have to do the brainstorming to be able to arrive at what are the best ideas? And then as an agency owner, what I do is I present my best five ideas to the client. So as an agency that's, that's what I would recommend. Don't give them the 50 bad ideas because they'll think you're a terrible agency. Give them the five best ideas and sometimes the worst ideas on the paper to begin with will spark somebody else to say, well, that's bad, but actually what if we flipped that and come up, you know, you can get great ideas by going off on tangents. So step two is brainstorming as many ideas as possible only worrying about those two things. Who's the character? And what's the big problem? Jason: [00:12:33] I really liked that, the brainstorming. And I liked that you said present, you know, the five best ideas that you have. Now, one of the things that I learned early on is don't tell people, be like, hey, we have incredible ideas for you. These are the best ideas we've ever come up with. Because if the clients hate it, then they're going to be like, you're an idiot. And they're going to think you're a real bad agency going forward. So just always preface as, hey, we've got some from five ideas to go by. Don't get really Gung-ho for them because if they do shoot you down, that's fine. Then you can go off to the next one. Joseph: [00:13:09] Yeah. So before I go on to three, just another power tip, you know, since your audience are agency owners primarily. Uh, along the lines of what you just said, what we do is when we present those five ideas to the client, we tell them here they are, they're not in any particular order. We're not going to show you all hand of which ones we like best until we get feedback from you. And so you basically, you're trying to get the client to get ownership, right? If they pick the best idea… now, if there are five ideas and there's one that clearly you feel like is going to have the best success as an agency you're obliged to then share well, you had, that was good, but, you know, have you thought about, you know, this, this and this? So yes. Yeah. There's politics when you dealing with clients as always. So anyway, step three is scripting. This is where the rubber meets the road. You're going to actually develop your script. Now, the first thing you do is go back to step one and look at your key selling points that you identified. And most of the time, these videos are three to four minutes long for the long version. We do shorter versions, but the hero version, which incidentally, typically tests out the best when you're on a platform that allows longer versions, you can probably communicate three to five key selling points in that video, in that amount of time. Now your most mentioned reason why people buy should be, you know, hit over the head multiple times in that video. So it's a prioritized list, but you take your key selling points. You take any objections, that becomes your marketing framework for the script. Then you take your character and the problem and you bring in a creative writer to create the story arc. Now in my world, I use many many freelance creative writers and people would say, well, what if I don't have a really good writer that understands this kind of comedy? Well this step it's not funny. It's just a creative storyteller that you want to do this part of the scripting. We actually have 6, 7, 8 writers on every project that we produce. And I'll talk more about that in a minute. So you basically take the story writer, the creative writer that takes the elements and build the story. And I always used Donald Miller's story, is it StoryBrand? As a framework for how a good story should be written. So you got somebody who has a problem who meets a guide who shows them the solution, and then has the transformation that then shows how their world or their life is better because of that solution. So that's the arc that we're trying to get. And we're also trying to call them to action. Now, once you've got your story, you also need to make sure that you spend a lot of time writing your big hook. That's the first five seconds of your video. Nothing past that first five seconds matters if you don't create something that's attention-grabbing and the also works with the sound off, because 80% of people watching aren't going to have the sound on. And we going to have to create visuals and titles and literally design in subtitles so that visually you're telling all of the story without the sound on. And then, you know, the goal of that is to get people, to turn the sound on and peak their curiosity enough. So that's step three is writing the basic script. It's not funny, but it's fun, right? It's an entertaining story. And then step four, I bring in on every project, at least five professional comedy writers. Now this is the difference between what I said earlier about how I used to say, I won't do a sales video because we don't have the talent to do that in-house. And so I spent a lot of time looking for good professional comedians. Now, how do your agency owners do that if they don't have any connections? Well, there are a lot of online freelance sites like Fiverr and Upwork and other places where good comedy writers in their spare time write for other people, you know, freelances. I also watch a lot of standup comedy and I'll reach out to people. I'll send them an email or I'll go to the website and talk to their agent and you'd be surprised at how affordable some, I, I won't tell you the names, but some people that you would recognize from big sitcoms, the lead writers. They apparently don't get paid enough because they still want to do freelance work on the side. I also have guys that worked for me that work on cruise ships as comedians. Jason: [00:18:04] Are you looking for a reliable partner to increase your agency's bandwidth so you can take on more projects? You know, our partner at E2M wants to help you grow your revenue, your profit margins without increasing your overhead costs. Now they're a white label web design and development agency that's been providing white label services for the past 10 years to agencies all over the world. Their team is over 120 experienced, skilled digital experts that's highly motive to help you get more done in less time. Now they can help you in all kinds of digital areas, including web design, development, e-commerce, SEO, copywriting, content marketing, and a lot more. If you're not sure whether E2M is the right fit for your agency. I want you to check out their flexible and transparent pricing. Go to e2msolutions.com/smartagency. For a limited time, they're offering my smart agency listeners 10% off for the first three months of service. That's e2msolutions.com/smartagency. So how much would you pay someone like you were talking about? Joseph: [00:19:17] Now you're asking to me to give away all of my secrets. I would say a decent rate is like a hundred bucks an hour. And… really, oh yeah. Yeah, well, maybe not to the, some of the higher-end ones. I paid a thousand dollars to the guy that I was mentioning that they worked for a bigger show. But you got to understand, you're not looking for them to write a script. All I'm asking them to do is review a sprit that already exists. Comedians aren't good at writing. They're good at creating jokes, right? They're not good at writing stories. They're good at bits, right? Fragments. Punch up, that's the technical term. When I reach out to a comedian, I say, hey, I've got a script it's fully written, I just need someone to punch it up with some jokes, add in some witty comedy, a word here, a word there, a line here, a line there. That's all you're looking for. And normally, you know, an hour or two for comedian. And then when you do that with five different comedians and everyone's kind of in the virtual writer's room, seeing everyone else's comments, it's kind of like Saturday night live. That's how they do it. They lock everyone in a writer's room and the riff off each other. So I do that in a virtual environment. Does that make sense? Jason: [00:20:31] I really like that. And I like how they're all going off and building on each other's work rather than going, oh, we have five comedians. They all submitted it. Which one do you like? And then you're trying to make it better. I really liked that. That's my favorite part. Joseph: [00:20:46] That could be difficult sometimes because, I'll just be honest, It's kind of serendipitous how the script evolves depending on which writer put their comments in first because everyone's building off the previous one and there's no real stretcher for that, but the chaos just kind of seems to work. I don't know if that makes sense, but it's a front part of the process. Probably the most fun. Jason: [00:21:09] Yeah. I think that would be a lot of fun. So what's the next step after this? Joseph: [00:21:12] Okay. So just one more point on comedy. You're not looking to create a funny video. You're looking to create a video that creates sales. And so, because of that, some of the funniest jokes never end up in the video. The comedy has to support the sale. If it's distracting from the sale, if it goes off on a tangent that doesn't advance the sale, if it's too edgy, too offensive, obviously it's going to get flagged on Facebook or, you know, Instagram. There are certain rules that you have to follow. So, but the hard part of as a creative director, and that's what I do, I, I kind of am the one that reviews everyone's comments and decides which ones make the cut. My job is to protect the brand while still pushing it to be different than, than anything that they're done before. Cause that's why they're coming to us in the first place, but also number on my, I need to be laser-focused on the sale. So just keep that in mind. You're not just looking for the funniest jokes, you're looking for things that will advance, the story. Number one, get them to stay watching. And then number two, get them to advance, to click through to your sales funnel. Number five is production. Now you would think as a guy who has spent literally 20 years running a video production studio… I mean, if we were to go in the other room, I could show this huge studio with, you know, million dollars of crap, man, you would think that I would say the most important part production is getting the best cameras and the best lights and the right crew. Not true. The number one thing about production is casting. Finding the right actor to be your hero, to guide them through this journey. The two most important parts of your video success are the script and the actor. Everything else you can literally shoot with your iPhone and get better results than me taking a million dollars and having a bad script and a bad actor. And in today's world, the democratize video, you know, this 4k camera here. I would have died for this 20 years ago. So if there's no excuses anymore, people can produce great content. Now, how do I find the right actor? Well, you might be surprised to hear that for every actor, and I'm talking to hero actor. There are supporting actors and other extras in our videos, but there's really only one hero actor. I will look at over a hundred candidates before I select my actor. Now some agency owners may not know this, but the process of casting and getting actors to audition cost you nothing but your time. Here's how I do it. I'll go to two or three good acting agencies here in my town, depending on where you live, you'll have more or less. I will go to those agencies and I'll give them a portion of the script. You don't want to give them the whole thing. it'll overwhelm an actor. Just give them a good chunk of the script, maybe three or four paragraphs. But also before I do that, I'll look at the demo reel. I'll look at their pictures and I'll pick out of those hundred. I'll probably pick 20 of them to send the script and ask the urgency to have them do self-taped auditions. In the world of COVID, everyone has a setup right now. With the zoom recording, whether it's the foreign that laptop, just like we're doing right now. And so I'll get back about 20 videos that are prerecorded auditions from these actors. Then I'm going to select my top three to five and I'm going to invite my client to a joint zoom session. A lot of the times I'll have the actor come into my studio, or sometimes I'll just have them stay at home and do it. But what I'm doing there is I'm looking to see how directable, how coachable are they? Can they do this line faster? Can they slow it down here? Can they put the emphasis on this word? I'm looking for how do they respond to me as a director because anyone can do a really good audition with no pressure and do 20 takes and send the best one, but can they perform on the day? The other thing that I'm looking for is what do they add to the script that I haven't written? What spontaneity do they bring out while we're filming? Because during the production, your script should get better if you picked the right actor. And I love to cast actors that have experience in comedy specifically improv so that they can add things and riff off of what I've written or what my team has written. And so acting, I could spend hours just talking about that one subject, but the final thing I'll say about production is backing up to what I said earlier. Yes, everyone has an iPhone, but guess what? Every single other video on someone's Facebook feed or Instagram feed or on YouTube, every other video has been shot with their iPhone or with their, whatever smartphone. So if you want to stand out and be disruptive, you should hire the professionals. And so having both the right script, the right actor and a team of really good film production company that really knows how to shoot things, that's just going to increase your results. So that's step five, production. And again, I go into way more detail in my ebook on each of these things. Jason: [00:26:48] Awesome. I love it. And one of the things I want to ask you, because a lot of times, especially with agencies, you know, I tell them you need to position yourself as that trusted advisor, right? The Yoda, the Obi-wan, right? Rather than the Luke Skywalker. And in doing that, and if you're creating a video and then you hire an actor and they're like, oh, that was an actor that wasn't us. So what are your thoughts on an agency doing their own video and having one of them being in the video? Because you know, one of the things… Joseph: [00:27:25] No. Don't do it. Don't do it. Jason: [00:27:28] Don't do it? Joseph: [00:27:29] No, for this… I have very strong opinions on this matter, so feel free to disregard, but these are my opinions. Marketing is like a salad. You should have all kinds of different ingredients. This kind of video that I'm talking about is a top-of-funnel first impression video. You want to give your very best chance of grabbing their attention and keeping their attention and getting them to click into your funnel. Once they're in your funnel, by all means, throw at them other kinds of videos. CEO videos, customer testimonials, be in more videos for sure. But unless like the Dollar Shave Club guy, which a lot of people don't realize this, unless you are a trained comedian and have experience with acting, don't try to be funny because you'll end up looking silly. That's what I've seen. Now I've seen this, the rules broken a couple of times well, but I can't tell you in the 20 years that I've been doing this, how many times I've had a CEO that says, I think I can act, we get into the studio and they suck. Jason: [00:28:41] I get that. I get that. Joseph: [00:28:43] So it's a very specific kind of skill. Comedy is the hardest thing for me. Jason: [00:28:48] Yes. And I'm glad you preface that because I know a lot of people listening are thinking about, well, I want people to recognize me, but this is just to get their attention and then you can get them later on because you know, one of the things I always worried about, and I think they think about with putting all this together is… You know, I think about with, um, what was the T-Mobile guy? Or let's say there's like, um, Fey, uh, Progressive Insurance. Let let's say she's like, you know, she's in all their videos and then let's say they don't like her anymore. Well, everyone associates progressive to Fey. And now they have to find a new spokesman and then it just gets harder. But I'm glad you explained that. Cause I actually agree with that as well, because I've seen some really bad videos. Hell, people have tried to mock some of our videos that we've done and I'm like, that was really, really bad. Don't do that again. Joseph: [00:29:43] Yes, yes. Now there is one place that I'll, I'll make an exception. If during this video you want to bring in someone, you know, very short clip that basically says, here's the dude who invented it. And I've actually seen the Harmon Brothers do this pretty well with Lumē, their deodorant. They had some scientists expert who was somehow involved with the clinical trial and they burnt him in just as a start, like a second, you know, I'm the guy that's going to make some credibility here, but then they actually make fun of him in the video. There's a way that you can do it if you really want the CEO to be in the video, but don't make them the comic relief in the sense that they're trying to be funny. Jason: [00:30:31] Yup. Got it. What's the next step? What number are we on? Um, I've lost track of the numbers. Joseph: [00:30:36] This is number six and the two after are a pretty quick. So we'll go quick cases. For step six, you've always heard the phrase comedy is about timing and when it comes to step six, which is editing, nothing could be more truthful. The difference between an editor who understands timing, especially comedic timing, and somebody that just knows how to edit is very different. And so I'll give you an example, you know, we'll do film shoots and we'll do a line and the actor, and it's very well written and it's very well acted. But when we get into the edit, something's just not working. The line doesn't hit the way that in our brains we thought it would and a good editor can simply put a cut here and punch from a wide shot to a close-up or take out a pause or overlap two sentences, or bring somebody else in quicker or even rearrange the entire sequence. And all of a sudden it works. It's all about timing and it's also, you know, not a people back to the point I made earlier. A lot of people are surprised to hear our videos are three to four minutes long. They say people don't have the attention to watch those kinds of videos. And I say, uh, have you heard of Netflix? They still put out two hour long videos and people are watching them. People don't stop watching the videos because they're long. They stop watching cause they suck. They stop watching because they're boring. They start watching because they're irrelevant. And so, if your goal is to not make your video boring, you got to speed it up. It's got to be action packed from beginning to end. Our videos, the script feel more like five minutes when we read them. But when we filmed them and edit them so tight with taking out breaths, with speeding things up with, you know, literally over cutting people's sentences talking over each other. So that at no point in that video can you say, oh, that feels long, or that feels boring. You still gonna get most people that don't watch it through to the end. In fact, the Harmon Brothers have said that only 5% of people that watch their videos make it through to the end. But 5% of a hundred million people is a whole lot of qualified people ready to click into your sales funnel. So you've got an editor who knows how to keep it snappy and fast, people won't get bored. The other thing that we do is for most of our clients, depending on what package they go with, we deliver 32 different versions of the same video. Because what we're doing is we're giving them a whole bunch of data to test. You know, you've heard of AB split testing, well we do A through Z split testing. We're going to create three totally different opening hooks. We're going to test which one gets watched through the most. We're going to create three different calls to action. We're going to test which one gets clicked on the most. We're going to do the long version. We're going to do the short versions. We're going to do the square versions for mobile. We're going to do the wide-screen versions for YouTube and for desktop. So all of these variables so that it's not leaving things to chance. In our early days, it's kind of embarrassing to admit this, but even to this day our most successful video, then now has over 50 million views on one video. We didn't do this to, we just guessed and we were right. But guess what? We're seldom right every time. And so what we like to do now is give our clients every single opportunity to test so that it's not gambling on one version, we're doing the split testing. So a good editor knows how to create all of those different versions. So that's step six. Step seven we've already briefly touched on it, but it's the testing. And this might be the time to reveal the dirty secret that none of our videos organically went viral. That's not what it's about. This is about creating a video that where you spend a dollar on advertising, you get 2, 3, 4, or $5 in return. I explained it like a vending machine that's full of a hundred dollar bills and it costs $20 to use. How many times are you going to want to use that machine? So understand that once you've produced this video, that's only 50% of the work. You've now got to build a dynamite sales funnel, and you've got to have a dynamite media buyer who understands how to buy Facebook, YouTube, you know, hopefully in step one, we've already identified who is your customer and where are they viewing online so that, you know, where you're most likely going to end up. But having said that most of our videos they're fairly platform agnostic. We test them on YouTube. We test on Facebook. Test them on Instagram. So knowing that this is a conversion video, not a organically viral video. Now organic views will come, maybe five to 10% of all views are organic because people love to share them and comment on them. And, you know, engagement is just through the roof on these kinds of videos. So we do get kind of a cherry on the top of the cake, but the cake is paid ads. So know that and plan for it. And budget for it. Final step, I've already said it, it's don't think that this is going to be something that you going to put her or this work into a video, and then you're just going to go famous overnight. That's no business model that I could predict, control, repeat. And we've heard about people that win the lottery and go broke, kind of liken it to companies that, you know, sometimes get a whole bunch of seed money and don't really know what to do with it. In the world of video hits there are so many examples of companies that did have videos that went viral back in the old days, but where are they now? You want a repeatable controllable business that you can count on. And, you know, we have clients that have done 7, 8, 9 of these videos because every single time it's worked, it's given them that return. It's not a flash in the pan and going through the steps is the best way to ensure that it will predictably bring those returns that your company needs or your clients need. So those are my eight steps. Jason: [00:37:13] I love it. I love the eight steps and they're so simple, and I'm glad you clarified on a lot of them because I can't tell you how many times I hear agencies I was like, we need to get more attention and we need to create a viral video. Or, and they're just, I'm like, there's so many different things that go into creating a successful video. And I totally agree with you on all the steps. I mean, they're very well laid out and I'm glad you've built upon other people's framework for, from, you know, Donald's to the Harmon Brothers. Because when I look at growing our agency and growing the mastermind and seeing other agency owners, it's no one ever invents everything. It's always like, especially with your creative process, it's always just building on that. And I really do appreciate that and that's why you guys are really successful. Tell us, um, if people want to know more where can they go? Joseph: [00:38:06] Real simple, funnysalesvideos.com. Take a look at some of the examples videos there, there's some case studies there, but most importantly, that's where you can download the free ebook that will give you that. And I should just add if, if you're looking to follow these steps to do it right, we won't take on a client until they understand this is going to take at least four months. To go through all of these steps you got to take the time to do it right. Just want to make sure people understand this isn't the kind of thing that you don't want your clients calling up saying, hey, we need a video in a week. What kinds of videos can you produce? Hey, I've just heard this podcast. Maybe we'll try that. No, it's gotta be, it's got to take the time to get the results. Jason: [00:38:49] Awesome. Well, I love it. And thanks so much for coming on the show. Make sure everyone to go to their website and check them out. And if you guys want to be around other amazing agency owners, where you can build on what they've learned over their years of scaling and growing their agency faster, so you can do the same and really do it the right way and avoid some of the pain. You'll never avoid all the pain, but I'd love to invite all of you to go check out digital agency elite and, um, see a band, just check out the stories from the other mastermind members there of their growth and their success and what their life looks like now, rather than working around the clock and not enjoying what they're doing. So make sure you go to digitalagencyelite.com and until next time have a Swenk day.

Daniel Harmon's company, Angel Studios, distributes The Chosen and now, for kids, the Tuttle Twins. The Tuttle Twins is a show that empowers parents to help their children have a foundation of freedom against a socialistic society. Daniel is also co-founder and chief creative officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most […] The post Tuttle Twins – Tackling Complex Subjects & Reinforcing Ideas of Freedom for the Family appeared first on Lee Ann Mancini, Author, Producer, Podcaster.

Daniel Harmon's company, Angel Studios, distributes The Chosen and now, for kids, the Tuttle Twins. The Tuttle Twins is a show that empowers parents to help their children have a foundation of freedom against a socialistic society. Daniel is also co-founder and chief creative officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most […] The post Tuttle Twins – Tackling Complex Subjects & Reinforcing Ideas of Freedom for the Family appeared first on Lee Ann Mancini, Author, Producer, Podcaster.

In today's episode we talk to advertising guru and creator of the Tuttle Twins television show, Daniel Harmon. Daniel is one of the founders of the Harmon Brothers ad agency, which has been the brains behind multiple viral ad campaigns; such as the Squatty Potty, Poo-Pourri, Purple beds, and many more. We discuss how Daniel Harmon found his love for freedom as a child in a small community in Idaho, why the Harmon Brothers saw the Tuttle Twins book collection as a great platform to show children the importance of liberty, how the show/books are not "indoctrination," and the creation process for the television series - including their groundbreaking crowd-funding that allows them to make the show. Audio Production by Podsworth Media.

We're interviewing Daniel Harmon of Harmon Brothers on his foray into the world of cartoons with The Tuttle Twins - maybe the best cartoon your family isn't already watching. You can find the episode free of charge on YouTube here. Drop by and check out the show's merchandise here. ------------------------------- Check out The Servants and Heralds Network and give their Podcasts a listen! Follow The Tuttle Twins on Twitter and Servants and Heralds too!

As a comedian, you should always be learning from industries outside of just stand up comedy and today's Hot Breathisode does just that. Daniel Harmon is the Chief Creative Officer of the advertising industry's most influential company, Harmon Brothers. They are the masterminds behind countless viral ad campaigns for companies like Squatty Potty, PooPouri, and Purple Mattress. Listen and learn how to create your own viral content that gets you real fans. Check out the Harmon Brothers here: harmonbrothers.com Level up your comedy with our classes and workshops here: https://bit.ly/JokeWritingTips (https://bit.ly/JokeWritingTips) Support this podcast

Feeling like your kids are not learning traditional values or liberty from their entertainment? We welcome Daniel Harmon to the show with a solution - The Tuttle Twins. Tuttle Twins TV Tuttle Twins 12 Set Special Tuttle Twins: Season 1 Trailer  

The Harmon Brothers is a marketing firm based in Provo, Utah, that has a history of making viral advertising videos. Founded by brothers Daniel, Neil, Jeffrey and Theron Harmon and CEO Benton Crane, the company creates marketing campaigns that are usually the length of an infomercial — but with a distinct sense of humor. Their campaigns for Squatty Potty and the Purple have more than 100 million views. They have also created campaigns for Poo-Pourri, FiberFix, Camp Chef and several others. Since then, the company launched the Harmon Brothers University where through online courses, Daniel Harmon and Lead Writer Dave Vance share their insight on how to create successful marketing videos. With writer Chris Jones, they also co-wrote the book From Poop to Gold: The Marketing Magic of Harmon Brothers that “reveals the behind-the-scenes magic including their innovative business model [and] one of the biggest secrets behind their success”. In this Podcast, Daniel Harmon the CCO of Harmon Brothers and CEO Benton Crane talk about their company's creative process, pipeline, how to meet and relate to clients, the impact of COVID-19 on businesses; and the content they teach at Harmon University. For more show notes, visit www.allanmckay.com/321/.

The popular Tuttle Twins children's books is getting a TV Series. Creator Daniel Harmon joins us to talk about the power of crowdfunding and how children's books can start crucial conversations. See omnystudio.com/listener for privacy information.

“Through storytelling and beautiful illustrations, we tell the time-tested virtues that made our country great: entrepreneurship, free markets, property rights, personal freedom, the golden rule,” says Connor Boyack, author of the “https://www.theepochtimes.com/t-tuttle-twins (Tuttle Twins)” books. Since the pandemic started, books sales have shot up as more parents found themselves looking for educational resources for their kids. Now, a cartoon series is in the works, says Daniel Harmon, showrunner for the show and chief creative officer at Harmon Brothers. “We became the number one crowdfunded kid show in world history,” Harmon says. At FreedomFest in South Dakota, we sat down with the two of them to discuss their vision for the series. The cartoon is expected to be released in October.

A high quality children's TV series that teaches children concepts such as economic freedom and personal responsibility didn't exist a year ago. But now, "Tuttle Twins" is redefining pro-American entertainment for children.The TV version of "Tuttle Twins" is inspired by the beloved book series of the same name by Connor Boyack. The TV series takes viewers on exciting adventures with siblings Ethan and Emily Tuttle and their freedom-loving grandma, who just happens to have a time-traveling wheelchair.The vision for the crowdfunded series is "to mix the humor of shows like 'The Simpsons' and 'Phineas and Ferb' with the family friendliness and educational value of something like 'The Magic School Bus,'" says Daniel Harmon, the show's creator.In the first episode, Ethan and Emily travel back in time to learn from famous French economist Frederic Bastiat as well as "the French Revolution that was going on around that time, and how rights are so needed to be protected by the government," Harmon says."Tuttle Twins" is also meant to be entertaining for parents. In the same way as "Pixar makes movies for kids, but that adults really enjoy as well," he says, "that's what we're trying to do with this."Harmon joins "The Daily Signal Podcast" to talk about the mission of his new children's series and how families can begin enjoying "Tuttle Twins.”We also cover these stories:New York Gov. Andrew Cuomo announces his resignation a week after an investigation concluded that he sexually harassed 11 female state employees.The U.S. Senate passes a $1.2 trillion infrastructure bill by a vote of 60-39.A viral Instagram videos shows Rep. Rashida Tlaib, D-Mich., dancing and taking photos maskless at an indoor wedding. Enjoy the show! See acast.com/privacy for privacy and opt-out information.

“Through storytelling and beautiful illustrations, we tell the time-tested virtues that made our country great: entrepreneurship, free markets, property rights, personal freedom, the golden rule,” says Connor Boyack, author of the “Tuttle Twins” books. Since the pandemic started, books sales have shot up as more parents found themselves looking for educational resources for their kids. Now, a cartoon series is in the works, says Daniel Harmon, showrunner for the show and chief creative officer at Harmon Brothers. “We became the number one crowdfunded kid show in world history,” Harmon says. At FreedomFest in South Dakota, we sat down with the two of them to discuss their vision for the series. The cartoon is expected to be released in October.

Connor Boyack is President of Libertas Institute in Idaho and also the author of "The Tuttle Twins" Children's book series which teaches children about free markets, individuality, and other liberty minded topics. Daniel Harmon of Harmon Brothers teamed up with Connor to crowd fund over $3.5 Million to turn the book series into a children's cartoonSupport this podcast at — https://redcircle.com/the-mike-paulcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Daniel Harmon is the Director of the upcoming Tuttle Twins TV series based on the immensely popular children's book series "Tuttle Twins." Visit TuttleTwins.tv for more info! Harmon: ‘Tuttle Twins' Toast the American Dream, not Socialismhttps://www.hollywoodintoto.com/tuttle-twins-animated-angel-studios-crowdfunding/ Get a custom holster from wethepeopleholsters.com/gml Use promo code "GML10" for $10 off! Follow on YouTube https://www.youtube.com/channel/UCz3YDYP6bFMR4BAPCZdvk1g Need someone to talk to? Betterhelp.com/gml Interested in learning how to Day Trade?  Mastermytrades.com Support the show and join the live group! Patreon.com/goodmorningliberty Like our intro song? Listen to "3 Pill Morning" on Apple and Spotify https://www.3pillmorning.com Learn more about your ad choices. Visit megaphone.fm/adchoices

As co-founder and creative visionary at Harmon Brothers, Daniel Harmon uses storytelling and humor to create ads that convert. Since 2014, he has helped create videos that changed the way we do advertising today, and that at the time were confused with funny sketch videos that had to assure audiences "Yes, this is real. This is a real ad." Now, he joins us to talk about how the Harmon Brothers found their comedy niche, how they find the right creative thinkers to write their unique ads, and how the company teaches their entire system through the Harmon Brothers University. 3 Golden Nuggets Hiring unique thinkers. The Harmon Brothers have developed a very unique style of advertising that stands out for its comedy. To build this style, Daniel says they have focused on getting very creative people with comedy backgrounds in the writing room. You're going to be much better off teaching a comedian to be a marketer than a marketer to be a comedian. Creating ads that convert. When it comes to creating great ads that convert, the starting point will always be finding a product or service that you're passionate about, that is offering real value, solving a real problem and on which you're already sold as a customer. That way, you'll me much more effective at communicating the benefits of that product, as opposed to doing it just because that's your job. Stop copying the big agencies. Smaller and medium-sized agencies look at bigger companies and decide that they have to do what they're doing, which is a mistake. Depending on the stage of the company, there's different ways to focus your advertising. Try to model how someone actually got there rather than looking at where they're at now and try to duplicate that, because you may end up looking silly. Sponsors and Resources SweetProcess: Today's episode is sponsored by SweetProcess. If you're looking for a way to speed up processes in your agency, SweetProcess will provide the systemization you need to scale and grow your business. Check out sweetprocess.com/smartagency and get your productivity up. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM How to Create Amazing Ads that Convert More Clients Jason: [00:00:00] What's up everybody? Jason Swenk here and I have an amazing guest on the show. One of the Harmon brothers who is going to talk about how you can turn your poop into gold. Literally. Their videos are so funny and their ads reach so many people. And I'm happy to have them on. So let's go ahead and get into the show. Are you frustrated with how long it takes you to get stuff done in your agency or tired of your team missing steps or falling through the cracks? You know, you may be looking for an easy way to capture SOPs to scale your agency faster and easier. Now, our partners that Sweet Process have created an amazing tool to help you overcome all these frustrations. Sweet Process really lets you create a step-by-step instruction from every task in your agency. From writing proposals to executing client work and responding to client requests. So everything gets done more easily. No more mistakes or missed steps. Plus you'll have a central place where everyone employees, contractors, or even VAs can access your procedures anytime from anywhere. The best way to learn about how suite process really can streamline your agency is to start using it. So exclusively for the smart agency masterclass listeners, you can try it out for 28 days free of charge. No strings attached. Just go to sweetprocess.com/smartagency. To start your free 28-day free trial today. That's sweetprocess.com/smartagency to get your SOPs down and your productivity. All right, what's going on? Welcome to the show. Daniel: [00:01:49] Thanks for having me, Jason. Glad to be on. Jason: [00:01:51] Yeah, man. So for the people that have been kind of hiding under a rock a little bit, tell us who you are and what you do. Daniel: [00:01:57] I'm Daniel Harmon. I'm Chief Creative Officer at Harmon Brothers, and we're known for ad campaigns like Squatty Potty, Purple, Chatbooks, Poo-Pourri, FiberFix Lumē, Kodiak Cakes, Camp Chef, all these different campaigns that have, um, helped companies generate over 1.5 billion views and over $400 million in sales. And anyway, that's, that's kind of what we're known for is mixing some elements of sort of direct response advertising stuff that gets people to act and buy immediately with really traditional branding elements of storytelling. And that's kind of our sweet spot. Jason: [00:02:36] Yeah. And I love that. How did you guys kind of fall into that sweet spot? Because a lot of agencies, they start off and it takes them forever. So how did you guys progress through that? Daniel: [00:02:49] Sure, for us it started a little bit with a company called Orabrush. My brothers were co-founders of Orabrush, Orabrush is a tongue cleaner that, um, helps remove the gunk off of your tongue. And that's where 90% of bad breath comes from is the, uh, is the gunk out of your tongue. So in trying to market the Orabrush, they weren't having any kind of retail success at all. And the co-founder, the inventor of the Orabrush. Dr. Bob approached my brother about, um, being able to sell, um, online. Then with the Orabrush, they made a video that not only educated about how the Orabrush was cool and how it worked, but it also entertained at the same time. And a lot of the elements that we use in our videos are drawn from just classical sales principles, right? Things that you would use in a door-to-door scenario, things that you would use in telesales, email marketing, it's all very kind of problem/solution-based advertising. And, um, that was the case with Orabrush, where it was all based on the fact that people have a problem of bad breath. They don't want to breathe that onto other people. It's embarrassing. And then the Orabrush provided a solution where it would clean the gunk off of your tongue. And most people didn't know that good oral hygiene would include your tongue and not just your teeth, right? Most people know to brush their tongues, but the toothbrush wasn't really designed for brushing your tongue and this product was. And so it was educating about that, but then, um, adding the twist of the entertainment value and kind of a personality and character with it and some, and some branding really. I think that is a lot of what was missing traditionally through the years on things like food commercials, right. That they all kind of felt a little bit cookie-cutterish, but they all were in sort of a, such a similar pattern that they, they were mostly distinguished by how different the products themselves were rather than by the personality that was pitching it or the story that was being told around it. So with the success of Orabrush they ended up getting distribution in places like Walmart, CVS, Walgreens, Boots, I mean, international stuff all over the place. The company ended up actually being sold to a company called DenTek and, um, that's kind of where that started. I actually was an employee of Orabrush as an art director there, where we created, uh, over a hundred videos over the course of a little over two years. And so kind of learned the craft of that. Then later on, when we resigned from Orabrush, we, um, the first campaign we did was, um, with Poo-Pourri. And that one people know for the girl, that's the British girl sitting on the toilet saying all those terrible candid things about her bowel movements and how much they stink and that kind of thing. But that's kind of where that formula for us started to solidify. And then later on it was Squatty Potty. It became much more so, and then Purple and so on. But yeah, hopefully, that answers the question. Jason: [00:05:55] Yeah, definitely. I want to know more about the blooper reel. Like you guys have to have the best blooper reel out there for Squatty Potty and the Poo-Pourri Daniel: [00:06:04] When we were filming Poo-Pourri and we were listening to the lines that she was saying, of course, this is 2013. And so most of us, our perception of what can kind of be done in the advertising space in this way has changed a lot. I mean, obviously, Harmon Brothers has done a lot to change that perception, right? In how you can kind of joke your ways through certain taboo subjects. If you're writing the right line, you don't want to get super offensive it anything. But as I was listening to the lines that she was saying, as we were filming them, I was, as I was saying to myself, no, one's going to believe this is a real ad. They're, they're going to think this is a College Humor sketch. They're going to think this as an SNL thing. No one's going to think this as an actual ad. And so my brother Jeffrey was like, well, okay, think of a solution. What do we do? And I was like, well, I think we have to tell them. Jason: [00:06:57] “This is an ad” Daniel: [00:06:59] Well, we didn't do it exactly in that way. While we were on set, um, I came up with the line that, yes, this is a real product. And yes, it really works. And it became kind of a catchphrase in our advertising to some degree where people, we see them use it all over the place. We don't use it as much ourselves anymore because we think it kind of sets the viewer off a little bit or can even be distracting. But to some degree, we feel like that's a good space to be living in is if you kind of have to remind people “no, we're not just joking around.” This is, this is real what's going on right now. And it was very effective. Um, I can't remember how many people told me that when they were watching the ad right up until that moment when we said, yes, this is a real product. And yes, this really works. They had actually believed that they were watching some sort of like a spoof or sketch or some sort of just comedy gig of some kind. Jason: [00:07:48] Yeah. Walk us, um, because a lot of people want to understand kind of the framework of how. Because we all want to create including myself, so all of my audiences, agency owners, and I always like to say we exist to provide a resource. We wish we had, so we can scale faster, right? And 90% of our content is educational, but 10% is supposed to be funny, you know, like humor, like we talk about what is an RFP means, Real Fucking Problem, Request for Punishment. Like all these different things we try to put in there. And a lot of people struggle with, you know, finding a way to stand out and you guys have really have a formula or a framework. Walk us through a little bit of that. So the people listening can have an idea and be like, okay, this is how I can start. This is how I can kind of morph it and see if it actually works. Daniel: [00:08:40] Yeah, for us standing out has a lot to do with just asking ourselves, have we seen this before in the way that we're doing this? I am not one to, admittedly, I'm not one to really follow a whole lot of what's going on in the advertising industry. Meaning there's a lot of advertisers that are really into things like the award shows and… Jason: [00:09:05] oh, don't get me started on that. Daniel: [00:09:07] I just think you end up advertising to advertisers. You ended up trying to please your peers. Rather than actually speak and relate to customers. And so, um, I don't really go down that road and I, I ask myself more as we're doing the content, have I seen, have I seen something like this or are we doing something fresh enough as we approach this, that it's going to make them stand out? And it's not necessarily that it's always, that the character is always something that's just never been done before. I'm sure there's been a prince used in advertising before in some way, right? Um, in the way that like we have the Squatty Potty, we have the unicorn, there's never a pooping unicorn, I don't think, prior to that point in advertising. But using a prince I think had been done before, but in the way that we used it maybe it was a little bit different, right? Or the girl on the stall talking directly from a toilet perched on a toilet. That was something that was very, very different. Or Goldilocks releasing some eggs that fall down on a bed. Those were all kind of things that we felt like, um, hadn't really necessarily been seen before. A French woman singing, um, kind of in a Broadway style, uh, play-type environment for Lumē. All these things we felt like were just different than anything we'd seen before. And so for us, the basis of coming up with a lot of those ideas is really coming, um, is involving really creative thinkers into the writing process. And, and, um, a lot of that is for us centralized on comedians. So we're looking not as much for people that are extremely experienced in advertising and marketing. We're looking for people that have a lot of reps and a lot of skill developed in the areas of stand-up, improve, and sketch comedy. And then we feel like we can better guide the marketing and advertising language around that. That it's going to we're, we're going to be much better off teaching a comedian to be a marketer than a marketer to be a comedian. And that gets us some very different thinking because their jobs are like on a day-to-day basis are like, okay, what kind of cool thing can we come up within in the sketch? Or what kind of thing can we make fun of? Or what's some observational thing that I've seen that I can use in my standup that I have never heard anyone say before. That's kind of just second nature to them. And then that's kind of our, our starting point for being able to stand out. I'd say. Jason: [00:11:32] I love that. And so for the people listening, I guess, do they need to go and find their funny friends that are doing standup? Daniel: [00:11:43] Short answer? Yes, that's what I mean in Harmon brothers university in our courses, that's one of the things we teach is the idea that a community it's easier to turn a comedian into a marketer than a marketer to a comedian. And so we do recommend following funny people on Instagram, TikTok, YouTube, that kind of stuff. Wherever you get your stuff. Facebook, I don't, I don't care. And then kind of looking at the patterns of what they use in their humor and things, but even maybe reaching out to some of these people and seeing if they'd be available to get involved, or maybe going to your local standup club or improv group or whatever it is. There's usually somewhere nearby in your state or your, or your area that, um, some sort of a culture or a community that you can tap into of people that are already in that world. And, um, I think using them as a resource is, is really good. And it's not always easy. There are, there are comedians that approach it very much from the standpoint of like, well, this is art and I'm doing art. So don't tell me what to do with your advertising stuff. Well, at the end of the day, it still has to sell, right? It has to move the product, it has to brand. It has to do all those things. Then it can't just be funny and it can't be tangental all the time for the messaging. Um, there's, there's ways that you can kind of channel that creative energy to be more productive for what you're doing. But yeah, I think it's a really good idea to go. Go involve people that are already funny rather than trying to teach yourself to be funny in order to get it done. Jason: [00:13:14] Oh, yeah, that would be horrendous. That would be, that would be really bad for a lot of people. Daniel: [00:13:20] Yeah. Like for myself, I'm, I'm not even like the funniest person around. I do have a good sense of humor, I have good comedic timing and mine more applies in the way that I go about filming and editing and enhancing what's there in, in writing. I mean, I can write jokes and that kind of thing, but like, I might be able to write one joke in the time that it takes some of these other guys and gals that we get involved. Um, like they can write 10 in the time that I write one. It's just not as efficient. And I'm pretty darn good at making that stuff that they write be funny in the end product. But as far as like originating that on paper, that's not going to be. There's going to be other people that, that have more superpower in that area. Whereas it would be a lot of toiling for me to do that. I can help out a ton in the advertising language and the sales persuasion and all that kind of stuff. And I'll all writing zingers here and there. But as far as like that really creative stuff that's needed. Yeah. We're always looking to outsiders to help with that. Jason: [00:14:18] I'm going to guess, you know, I'm in Atlanta today and there's obviously tons of improv and all kinds of places all over. And I bet if you went to some of those and you went up to someone and be like, hey, do you want to be involved in this? I bet they'd be like, heck yeah, I want to be involved in this. Daniel: [00:14:35] Yeah, they'd probably in most cases be over the moon excited because what you'll find is that most comedians aren't actually making a living being a comedian. They are developing it as a skill set on the side and they're passionate about it and they'd love to make a living with it. But as far as it's their full-time living. Ooh, it's, it's a small subset of that community that is actually making, making money and not waiting tables somewhere or, or not working in some sort of a warehouse job or in a kitchen or whatever it is. Like, most comedians are very happy for the opportunity to write something funny and be paid for it. Like that's probably going to be really exciting to them. Jason: [00:15:19] Oh yeah. After we find the talent or the creatives to help you with the idea. What's really kind of the next thing that we'll, will shape what we do to get these ads to convert or get people's attention. Daniel: [00:15:32] Yeah. I mean, I'm kind of going backward here, but the starting point for us is finding a product or service that we're passionate about. That if you can speak from the perspective of the customer, meaning that you've been sold on the product yourself, you've kind of had that aha moment of you as you've used it. Then you will be much more effective at communicating that to other people because you're sold, right. You're not just selling people because it's your job. I really feel like, and I repeat this around here all the time that nothing sells better than the truth. And so if you get to that authenticity, that's a much better starting point. So for us, we're very choosy about what kind of clients we partner with, especially on our big campaigns. Because we want to really ensure that we have passion for it, that we have someone that has actually has belief in it. That's heading up the project that are whatever creative directors on it is really, you know, wants to, to sell this thing rather than just I'll has to, because it's part of their job. And so that's for us as a good starting point is finding a product or service that's offering real value, solving a real problem for people and is genuinely making the world a better place in some way. Jason: [00:16:45] Yeah. I remember, um, we were talking in the pre-show about Daryl Eaves, your producer for Squatty Potty. And I remember him telling me he was he how he was trying it out before. He would actually do it and he's like, it actually works. And it was pretty funny. Daniel: [00:17:01] That's essential to it. We have people that are mailing us their products, um. You know, fairly regularly we see new stuff come through the door and just so we can get our hands on it and start experimenting with it and start falling in love with it, or just being like, you know what, this isn't for us. I remember a food product that came through the door the other day. And I, I, it was several different flavors of this particular kind of, uh, it was a, it was a snack cookie or something like that. And I, I tried one and another, another one and I was just like, nah, I just can't get behind this. I just am not, I'm not liking this. I'm not seeing how, how we can sell this because this doesn't taste great to me. And anyway, that's kind of the process we go through. Jason: [00:17:41] Very cool. So now that we have passion behind the product, we've hired the creative team, what are the things that you've seen that will make, make something sell, make an ad actually work. Daniel: [00:17:54] Yeah. So some of them are to relate with the customer in their pain. If you can dive into the problem that they're experiencing and you can effectively capture in video what that pain looks and feels like, then, um, you're relating with them and then they're perfectly set up to the solution, which is what your product or service that you're, um, that you're selling is going to be providing. So I think in the case of, for example, let's just take FiberFix, for example, when we did our ad for FiberFix FiberFix is a fiberglass a wrap or tape that essentially can fix almost anything. And it's in its a hundred times stronger than duct tape. And it's, um, it's stronger than steel by the time it all sets and hardens. We go through this scenario of a guy on a Saturday that has a broken sink underneath, like something leaking underneath the sink. So he goes to get the part to the hardware store and he comes back and realize it doesn't, it doesn't work. So he goes back to the hardware store and he misses all this time with, uh, where he could be watching football. As opposed to, if he would've just had the fix there with FiberFix where he could have just immediately taken care of that on the spot, then he would have been in really good shape. And so that made the pain very relatable to the situation that people that people face. So I think that's one of the best ways to speak to people is the specificity of what the customer goes through in the way of the problem that they face on how the solution of the product relates to them. Jason: [00:19:27] Yeah. You know, that's one of the things that we always ask when people engage with us. Or whenever we chat with them or in any of our Facebook groups is like, what's the things that are keeping you up at night? Or one of the things we did in one of our communities is like, what's the dumbest request you've ever gotten from a client? And then they'll just, oh, I mean, it's literally, you're reading some of these and you're like, yep, checkmark, checkmark, checkmark. So I guess my next question from you, and don't obviously don't name the client, but what's the dumbest thing someone's ever asked you for as a client. Daniel: [00:20:00] Oh, gosh, I try to erase those moments from my brain. Oh, the dumbest request. I think sometimes some of the dumber requests come when they try to force. It's and it's never actually, I don't think happened in our case, but when they try to say, oh, you should really cast this person as the lead in a role. And specifically, they're thinking of like a celebrity and we're like A, that is nowhere near your budget so you can't go there. B, whether or not they'd even want to be involved that's a whole other question. And C, they're probably not even right for the part, even though they, you think they are kind of a thing. So I'd say that's one of the funnier things that sometimes happens is that when the client's like, oh, we should, you know, if you really got, um, Tina Fey. Jason: [00:20:52] Or Tom Cruise. Daniel: [00:20:55] Well, yeah. That'd be awesome if you can do that. You know, maybe we should ask American Express how they pulled that off. Oh wait. They had billions of dollars. That's how they pulled it off. So that's kind of one of the funnier requests that comes through. And sometimes I'd say. I'd say the bigger mistake that we sometimes see clients make is just focusing on the wrong things. And by that, I mean a feature or an aspect of their product or service that's really important to them and they think is really cool. But when you actually listen to the customer base of what's the most important to them, what's the problem is solving, might be almost a little bit distracting. It's might maybe not even something that needs to be brought up and they're just like, oh, we really want this to be a part of it because you know, doing this long form ad and we're, we're, we're going on record two or three minutes so surely you can find a way to fit this in. It's like, it doesn't matter about the length. You still got to keep things focused, right? And so that's, that's another thing that happens sometimes is people just want me to stuck everything possible into it. Jason: [00:21:56] So, and that happens to all of us creatives, right? The client thinks they actually know better than us. Daniel: [00:22:04] Yeah. Sometimes they do. Jason: [00:22:06] Sometimes, but I remember we were doing a campaign for Pro-Line Boats and this was in 2003 when Flash was really popular, but we still had dial-up and they wanted to put a four-minute video of us chasing their boats on a helicopter on the homepage. And I was like, you gotta be kidding me. Like, how long is this like going to spin? If you remember the spinner, right? So how do you get around when clients do ask for something that you know is way off? How do you reel them back in? Daniel: [00:22:43] Primarily, I usually try to explain it in terms of data. So if we have any data from prior campaigns, that can point to the fact that they're going down a direction that's not going to be good for them. Then we can illustrate that with stuff we've done in the past. And then that kind of takes some of the subjectivity out of it. It makes it a little bit more objective. So if you have data to rely on to show the client, okay, that's not quite right. And the other one is sometimes it is on a gut level and you just kind of know, like, no, that's, that's not going to work out. And I think it's worth having those discussions and falling on the sword on behalf of your client to some degree, because they're hiring you to do something that they can't do themselves. That's the reason they're hiring you in the first place is because they know that they, they only have a certain level that they can get to and they need you to take them to the next level. And you essentially bend over or just kind of tower to every request that they have because they're the client, I think you're actually doing them a disservice. So what I ask myself, when we have those moments is. Am I falling on the sword just because on the creative and this is my art and that's, that's what I want? Or am I doing this because I think the client is genuinely going to hurt themselves? And if it's that I really feel, or especially if I have the data to show that the client is going to hurt themselves, then I'm going to fight that battle. If it's more of a preference kind of thing, then there might be areas where you can compromise. And like I said, sometimes the clients are even right. Sometimes they'll have an insight of something legally that you can't do, and they know about that and they can kind of steer you right in that way. Or some other aspect of things that will be more factual or whatever it is. And you need to be able to listen to those moments. But I'd say more so the real question to ask yourself is, am I doing this because I'm on my high horse a little bit, because I'm the creative and they're not? Or am I doing it because I genuinely want to protect this campaign? I want to protect their brand for them. If that's the case, then it's, it's a battle worth fighting. Jason: [00:24:50] Yeah. I love it. Well, this has all been great. Daniel, is there anything I didn't ask you that you think would benefit, you know, the agency owners listening? Daniel: [00:24:58] Um, yeah. So one thing is for us where we do so much of the direct sales and direct response style of advertising, and then the branding. I would say when it comes to branding and comedy and being funny and storytelling that you want to go further and further and further down that road and have maybe less and less direct response elements, the bigger you get as a company and the more competitors you have. When you're early stage, and you're very differentiated in your market, then you need to be a lot more clear and a lot more direct. In a way, um, I mean, you can be funny at the same time and stuff, but you need to be really focused on that sale when you're kind of in that startup phase, because you're just educating people on something that's brand new. You're maybe telling them about a product or service that they've never heard of before. And you need to kind of gain that trust initially with communicating clearly about how you solve a problem for them. But as you get further up into the market and you, and you have more competitors, if you think of someone like Nike, or, um, Ford or Apple doing a redirect response out of some kind, they would feel really out of place, right? Or red bull. Like it doesn't make a lot of sense at that place. You need to be just telling really great stories and you need to be relating with people emotionally and just highlighting a benefit in a clever way. But, um, you can't be going through and be like, I know it can't be the exact same format then because you're in a different place at a different time. And so I would say depending on the stage of the company, there's different ways to focus your advertising on that spectrum of, from direct response, clear, over here to branding. You want to be careful of not getting ahead of yourself in trying to be too clever and too funny and too, too many bells and whistles too soon, as opposed to kind of focusing in on the message that really matters. Jason: [00:26:55] Yeah, I totally get that because you know, a lot, what happens in the agency world is we look at the biggest agencies in the world. And then the little guy, or even the medium-sized guy, we go, well, we got to do what they do. You know, perfect example is looking at their websites. If you look at a big agency's website it is the ugliest. It is the worst thing. There is no conversion point. You can't figure out how to have a conversation with anybody. Like. We need a big H on our homepage. I'm not talking about Harmon Brothers. Daniel: [00:27:29] No, I got the dig it's okay. Right. Yeah. Jason: [00:27:32] Right. Got it. You got it. You got the punchline, but we need to model, like you were saying model how someone actually got there rather than looking at where they're at now and try to duplicate that because, yeah, you're going to look kind of silly. Daniel: [00:27:47] There's a time and a place. And you've got to kind of move along that path as the brand grows. Jason: [00:27:53] Yep. Tell us a little bit about your, you guys' amazing course where people can go. Daniel: [00:27:59] Yeah, so essentially we've developed an entire internal train that we use for our writers, for our editors, for our creative directors, for everybody to be able to create the kind of advertising that we do, brand the way that we do, sell the way that we do. And it's all on harmonbrothersuniversity.com. And it's our entire playbook. We don't hold anything back. We, we've put it all on there. The exact same internal training that we give here is what we put out on there. And so for anyone that wants to learn how to do this themselves, as opposed to hire it done, they can go to harmonbrothersuniversity.com, and they can sign up for the courses that are there. There's things like the 14-day script challenge, which is basically two weeks to get you from a blank page, all the way to a script that's ready to film. Um, which is a really cool course. And there's other things like the easy ads that sell course, which kind of gets you into a bunch of different little forms of ad formats that you can put out there on, on Facebook, Instagram, and so forth. Anyway, it's just been a tremendous resource for people where, um, literally the, our students have driven millions and millions of dollars by following the principles and learning from these courses. And, yeah, I, I would for sure say, uh, for people to check it out and they might even dive in and learn enough to be like, you know what? I just want to hire you guys instead. And that's fine too. It works both ways, but anyway, that's, that's our entire playbook there for people to learn from, if anyone wants to do this and hopefully it can help some companies out. Jason: [00:29:28] Awesome. And, uh, and yeah, they're not sponsoring me, but I just think what they do is really pretty amazing. So go check it out. I do have one last question, because I think that this, especially of what you guys have done with Harmon Brothers University. So a lot of people are like, well, why would you put your whole thing out? A lot of agencies think about the same thing. I look at it of going, I think it's a smart decision because everyone wants to know how, but a lot of people don't want to know how to do or to actually do it. And then the second part, I think. And hopefully, I'm not answering your, taking your thunder from this. The other part is, I bet you probably could pick like the people go through it and you're like, man, this guy is really good or this gal's really good. Let me just hire this person. Has any of that happened? Daniel: [00:30:14] Yeah, both those things we knew, we knew when we were seeing the success that we were, that people were going to copy us either way. And so we just said, why not just put it out there? And educate people on how to do it, right. That eventually some of them will come back to us and we've seen that for their own campaigns. And then I just have a little bit of the altruistic attitude and I think we, we do here internally of, you know, kind of you reap what you sell, right? If we put things out there that it'll come back to us in some positive way, even if it's not always measurable. And so I would say we haven't regretted that in the least in going that direction. Jason: [00:30:47] Awesome. Well, thanks so much for coming on the show. Lots of great takeaways and a lot of fun, making fun of each other back and forth. And if you guys enjoy this episode and you want to be surrounded by amazing agency owners on a consistent basis where we're making fun of each other, we're seeing the shit that you're doing wrong, and we can actually point you in the right direction. And you want to have a therapy group. I think a lot of it it's that so that we could feel sane and we can actually scale a little bit faster rather than have the shit between our ears, and you know, block our growth. I want you guys to go to digitalagencyelite.com. Check it out if it's right for you, do the application and maybe we'll chat and then maybe we'll see you on the inside. And until next time have a Swenk day.

Originally recorded on YouTube Live on June 4, 2021. Audio edited by Kiara Horowitz. Interview by Scott Wiser: A Director, Animator on projects for Indies, Fox, DreamWorks, etc. Creator of original feature-film pitches (in the form of self-published books, short films, etc.) Get updates from Scott Wiser by: 1. Subscribing to this channel and/or 2. Signing up for the newsletter and www.scottwiser.com/follow Daniel Harmon began his journey into animation as an internet marketer, but not just any internet marketer. He was part of the team that created the viral campaign for the Orabrush (yes, Scott was persuaded, bought one, and still loves it!), and they became the Harmon Brothers, the master marketers behind Poo-Pouri, Squatty Potty, Purple Mattress, Vid Angel, Click Funnels and so many other smash hit products. The Harmon Brother's love of story led them to play a role in the groundbreaking distribution of the massive hit The Chosen, and Daniel's next hopeful hit, The Tuttle twins is using the same model, with millions raised in investment crowdfunding. All of that, and he is a humble, hilarious guy. Follow his work at tuttletwins.tv or https://www.facebook.com/TuttleTwinsTV

Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you're going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to manning an ad agency whose videos have been seen over 1.4 billion times, driving over $400 Million in sales, Daniel is well-versed in launching brands into household names and multimillion-dollar businesses through video marketing. Do you want to grab a crap-ton of eyeballs for your products and turn them into loyal customers? Tune in and learn tips on Daniel's creative process and how he brings a whole creative team together to produce eyeball-catching videos. If Daniel can do it, you can, too!   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Todd Starnes investigates the Biden administration's economic policies, potential plans to use private firms for surveillance, and more with Rep. Blaine Luetkemeyer, Rep. Jim Jordan, and NewsMax's Rob Schmitt. He is also joined by Daniel Harmon, "Tuttle Twins" creator, to discuss how you can teach your kids about the free market and how the world really works! See omnystudio.com/listener for privacy information.

Today I had a great chat with my friend Daniel Harmon about the new TV show he is producing and directing, the Tuttle Twins. The show is still in production and will be released in summer 2021! Check it out at tuttletwins.tv. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jropodcast/support

Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touch, after all, everything they touch seems to turn to gold. Yes, even poop. What's the secret sauce to make magic ads that turn poop into gold? Check out this conversation with Daniel Harmon. ----- Links from this episode: https://harmonbrothers.com/ ----- About Our Guest: As co-founder and creative visionary at Harmon Brothers, Daniel uses storytelling, humor, and structure to create social videos that sell products. He's helped create groundbreaking ads that have collectively driven more than 1.4 billion views, over $350 million in sales, and revolutionized the way products are marketed. His portfolio includes internet advertising blockbusters Squatty Potty, Purple, Chatbooks, FiberFix, Lume, Camp Chef, and Poo~Pourri. ----- About The Host: Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide. With clients on every continent (except Antarctica) Ad Zombies writes words that sell anything. Spanky built his now-iconic brand from zero to seven figures by helping others with their challenges and bringing value to their businesses and lives. He's also the CEO of EntreGrow, a business built to help other business owners and leaders overcome their challenges to grow & scale. Ken personally coaches clients in his Inner Circle program. Spanky is a board/advisory member of Habitat for Humanity and a highly sought-after public speaker, a bestselling author, a father of 5, and an accidental pilot. Grab a copy of his best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand on Amazon Connect with him @spankymoskowitz: - Facebook: https://facebook.com/spankymoskowitz - Instagram: https://instagram.com/spankymoskowitz - Twitter: https://twitter.com/spankymoskowitz - LinkedIn: https://www.linkedin.com/in/spankymoskowitz/ Need great Ad Copy, Emails, or other words that sell anything for your business? Great! Ad Zombies can help https://www.adzombies.com

This week Daniel Harmon talks with Sean McBride, or as you might know him, Shonduras. Together they discuss how Sean built positive long-term relationships with clients, how entrepreneurs can learn to be more positive, how positivity can improve a business, and why everyone should overpay their employees. 04:49 How To Build A Good Relationship With Clients07:14 How Sean Built His Success13:05 Sean’s Poop To Gold Moment 14:16 How To Stay Positive 20:00 Why You Should Overpay Your EmployeesYou can find links for Saun’s website and all the other places to reach him below. If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Shonduras here:https://www.youtube.com/channel/UCoK5NOxkZBLfI_5eqf8Es4Q (Youtube)https://www.instagram.com/shonduras/?hl=en (Insta)

Daniel Harmon is the Chief Creative Officer at Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. Most recently, the agency has helped take the brand Lume Deodorant from $1.7 million to $50 million in revenue. In his role, Daniel has created groundbreaking advertisements that have collectively driven over 1.4 billion views and more than $350 million in sales. In this episode… Have you ever heard of Poo~Pourri or Squatty Potty? Despite being relatively small brands (with products about poop), chances are you or someone you know have. Thanks to the powerful advertising and branding campaigns created by Harmon Brothers, these companies have become household names. So, what is the agency's secret to creating viral ads that generate massive sales? Daniel Harmon, the Chief Creative Officer at Harmon Brothers, has consistently created ads that make consumers laugh, like, share, and buy. According to him, the secret to success is incorporating the best elements of direct-to-consumer conversion with the best elements of storytelling and branding. The result: one powerful advertising format.  Tune in to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews Daniel Harmon, the Chief Creative Officer at Harmon Brothers, about the secret to creating viral advertising and branding campaigns. Daniel reveals his approach to creating ads that have recorded over 1.4 billion views and more than $350 million in revenue. He also shares the brands he would love to work with and his plans for the future of Harmon Brothers. Stay tuned.