Mic'd Up with MAAS

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

t's that time of the year when food and festivities come together for the annual gala of indulgence. In our latest episode of Mic'd Up With MAAS, we welcome Mayank Singh to spill the secret sauces of FoodTech UA in APAC in the upcoming months.

Wakeapp's CEO Nikolay Belikov discusses how his ad agency approaches performance marketing and how marketers can be prepared for the future.

From the sunny land of Brazil, Matias Fernandez Battolla, RocketLab's VP of Strategy, joins us to solve the Latin American mobile growth puzzle.

Mobile maverick Shamanth Rao is our latest guest on Mic'd up with MAAS where he talks about the evolution of the app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.

What's driving the Q-Commerce trend in India and how will buying behaviors change? Zepto's Divesh Sawhney spills the beans in this latest podcast episode.

On one hand, almost 50% of southeast Asians are underbanked. On the other side, the region is also home to one of the most tech savvy young generation. For the new financial year, the FinTech industry in the region is all set to close the gap of financial inclusion through a digital revolution of new age FinTech models. Mudasir Bashir, Business Director - MAAS (Singapore, Malaysia, Philippines) catches up with Vishal Thakur, Director - Performance Marketing, Happy Marketer to get some answers on what focal areas app marketers should pay attention to grow their FinTech business in the region.

In a privacy-first world, what role will data, AI, and ML play to personalize mobile marketing? Ankit Rawal, Senior Director - Sales & Marketing, MAAS chats with Charles Yong, Chief Architect & Technology Officer, Affle to understand the technological trends that will pave the path for a consumer oriented UA strategies in 2022.

2022 is set to be a challenging year for app marketers with the rising adaptability of privacy policies among app marketers. In the first episode of the two-part series, Ankit Rawal, Senior Director - Sales & Marketing, MAAS, and Anuj Kumar, Co-founder & CRO, Affle reminisce the disruptive trends of the past year and what the future of mobile marketing looks like in the year ahead.

The past two years have set the world on a path of increased digital adoption in day-to-day lives. As hopes of a pandemic free world brews, Mudasir Bashir, Business Director - Malaysia, Singapore & Philippines,  MAAS chats with Simon  Thillay, Head of ASO, AppTweak to understand the mobile user acquisition trends and practices that will play a big role in shaping the global app economy of 2022.

The mention of Vietnam recreates a sensation beyond its aromatic cuisine, terraced hills, and beautiful blue oceans. Today, Vietnam is also a force to reckon with in the startup ecosystem with several disruptive apps being birthed in the country. Ankit Rawal, Senior Director - Sales & Marketing, MAAS catches up with James Vuong, Founder & CEO, Infina.vn to get a first-hand experience of what goes into cracking the Vietnamese app market

The excitement of the festive season has all of us hooked to our shopping lists. In the latest episode of Mic'd Up With MAAS, catch Prajakta Rathe, AVP - Digital Marketing, MyGlamm, and Nishant Malik, Director - Sales India, MAAS discussing user behaviors to watch out for and how to build upon the festive zeal for an impactful eCommerce UA campaign.

Ankit Rawal catches up with the Managing Director of Just Slide Media, Steven Sesar to talk about the imminent digital transformations in-app marketing and scaling user acquisition strategies from evolved to developing markets and vice versa.

Ankit Rawal and Rafael Magdalena catch up over Cachacas to talk about what's brewing in the Latin American mobile advertising market.

Indian's cryptocurrency landscape is at a fascinating point. Ramalingam Subramanian, head of marketing at CoinDCX joins us to decrypt the curious case of cryptocurrency.

In Episode 6 of Mic'd Up With MAAS, Elsa Corp's Country Manager Michael Ngo joins us for a candid conversation on the boom of EdTech apps since the pandemic and how the startup ecosystem in Vietnam is shaping up.

Appsflyer's General Manager for IN/SEA/ANZ, Sanjay Trisal joins us for a candid conversation on how attribution and measurement are changing with iOS 14.5, app usage trends emerging in India since the pandemic, and how the app ecosystem is changing across IN and SEA.

Fantasy gaming, especially those based on cricket has captured the attention of millions of gaming users. What is the changing landscape of fantasy gaming in India and what opportunities does it present for UA? We hear from Siddharth Banerjee, Chief Revenue & Marketing Officer, Games24x7, and Saroj Panigrahi, VP, My11Circle, fantasy sports platform of Games24x7

AdTech leader Joel Rao joins us in this week's episode to throw a spotlight on Africa's mobile ecosystem. Sharing his learnings from the region, he debunks some common myths of mobile UA in the continent and how both local and global advertisers can make of the mobile opportunity.

Pascal Jaeger from Germany's Pixum app joins us in Episode 2 of Mic'd Up With MAAS where he decodes the German app ecosystem and what it means to do mobile UA in a Post-Covid world.

Welcome to our first episode of “Mic'd Up With MAAS” where we will unlock mobile user acquisition and the world of AdTech. In today's interview, we are joined by Ankit Rawal, Director of Business Development and Partnerships at Affle, and Viraj Sinh, co-founder and managing partner (international), who unravel the year that went by and what's coming for mobile advertising in 2021.