Slow & Steady

Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing.With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it's challenging to pick up business books when you're running a business.Just two weeks away from their great sailing adventure, Benedicte and the Pirate family are busy packing their stuff as contractors will do renovations on their home within the 11 weeks. She and Ola have been hanging out on forums that helped refine their ICP for Galleon. They also celebrated the Pirate Princess' first circus performance.Benedikt and Benedicte talk about kanban boards, escapism, and more.Mentioned in the episode:RedisShake

Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project.Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations.Benedikt and the Userlist team has made good progress on their big UI redesign project. And to address one of their customer's needs, they are also working on a feature for array filters.

The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin.Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project.Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing some maintenance work. Work wise, the team at Outseta is currently doing paid search experiments to track where first touch referrals are coming from. Benedicte and Ola are also planning to do interviews with potential customers for Galleon.Mentioned in the episode:Why you should stop coding your way to failure Treasure | Stop Motion Movie by Lillian Raae-Vea

Benedikt and Benedicte share how they're leveraging AI to help with their current projects.For their Galleon Gateway project, Benedicte's been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it's going well for a couple of her projects, here's one thing that AI can't help with just yet: time zone bugs.Benedikt gave AI another try to help with the revamp of their Python library. While it turned out nice after a lot of revisions, he also ended up reading Python documentation to write better prompts. They've also just beta launched their transactional emails at Userlist.Benedicte and Benedikt also talk about AI overviews, April Fool's pranks, and more.

Benedicte and Benedikt talk about vibe coding and more.Recently named one of Norway's Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she's getting to know the API katas for Outseta and was also able to deploy the first version of the script for Galleon Attributes.Benedikt and the Userlist team are still wrapping up their transactional email endpoint. And in the process of making the documentation for this, they ended up rewriting and rebuilding their entire API documentation.Benedicte and Benedikt talk about the cons of vibe coding, what you should actually use AI for, and more.Mentioned in the episode:Norway's 50 Leading Women in Tech 2025Watch the Benedicte's video for Norway's 50 Leading Women in Tech 2025Vibe coding takes a hitGalleon Attributes script V1

The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport.With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He's also figured out how to do partial date matches (hint: leap years make it complicated).Benedicte has been productive in the past few weeks: Galleon.tools is now live, she coded a new booking flow for Whee, and they just had the best month ever at Outseta. She also talks a bit about being filmed for a video that's coming out this week, and the Pirate family's new activity.Mentioned in the episode:Galleon - Unlock the treasure of user data on your Webflow siteOutseta's best month ever

Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It's been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in this episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site

Benedikt and Benedicte share their plans for 2025.

Benedikt and Benedicte take a look back at the highlights of their 2024.

After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae's let-it-snow scriptUserlist's Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it's snowing for the holiday season.

Benedicte and Benedikt share life and work updates, and some debugging horror stories.Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her Xano + Outseta (XO) Vanilla Demo for Outseta, and is doing price adjustments for Whee.Benedikt feels recharged from his birthday vacation last weekend. On the work front, they recently shipped improvements on how they do condition on Userlist, making it possible to filter users by companies that are within the segment.They also talk about some debugging horror stories, token exchanges, and more. 

Benedikt is in productive mode. Benedicte plays around with Xano.Benedicte is done with fun and modular furniture A fun fact about the world's first 4G networkTo cope with the stressful events in the world, Benedikt went into productive mode these past week. They've made great progress with their company triggers, built some command line tools to help with debugging workflows, and more.Benedicte recently attended a startup program by Telia with the Whee team. She's also been playing around with Xano and met someone who's currently using the tool for a large real estate business.Benedikt and Benedicte talk about coping with the overcast, minimizing the bus factor, AI, and more.

Benedicte is winning at her quarterly goal. Benedikt makes great progress with company triggers.Benedicte makes the Twitter-viral butter chicken recipeWith only two months left in the year, Benedicte is crushing her quarterly goal: to have an enjoyable everyday life. At Whee, she's pushing the boundaries of their Make plan, and will be testing out a tool for their customer SMS.Benedikt and the Userlist team are making good progress with the company triggers feature. While there's still a long way to go, Benedikt shares that they've now got a rough idea of how they can streamline this feature with everything else.

Benedikt comes back from MicroConf. Benedicte returns from their fall vacation.Benedicte's view while coding on the boatBenedicte and tech are in a situationshipBenedikt is feeling a bit drained after having an eventful time at MicroConf. While the conference itself was great, he experienced interesting things along the way: from getting flights cancelled to being in the same hotel with a world leader.Benedicte and her Pirate family spent a nice fall vacation on a boat with Captain Ola's friend. But with the Framer Plugin launch happening in the middle of the vacation, she had to do some last minute changes because of a Framer API change. Benedicte also shares their summer plans for next year.Benedikt and Benedicte talk about cache busting, if we really need an app for everything, and more.

Benedicte and Benedikt talk about how taking breaks actually help your projects, and more.The power of breaks, a story in three partsLeo's talk at EmberFestBenedicte's excited for the wins at her fractional roles: they've just launched their Framer plugin at Outseta; and she discovered the wonders of Make.com while creating a Stripe webhook for Whee. But despite doing a lot of stuff at work, Benedicte now makes sure she has time to take care of herself.Meanwhile, Benedikt is enjoying the conference season. He just returned from EmberFest in Dublin where he met Leo in person for the first time. He'll also be going to MicroConf Europe. The Userlist team's also making great progress on company triggers.

Benedikt comes back from a short vacation. Benedicte talks about their struggles with estimated arrivals at Whee.EmberFestPrior to his vacation in Munich last week, Benedikt and the Userlist team pushed a few of their upcoming features into production. He'll also be meeting Leo for the first time in person this week at EmberFest in Dublin.With so many factors that might affect the estimated arrivals of their rented bikes, Benedicte and the Whee team are looking for better solutions to this roadblock. She also shares her observations while she watches Lillian and the other neighborhood kids work on their lemonade stands.

Benedicte and Benedikt talk about their hobbies.EmberFestCards Against ArtisansNow that the school year has started, Benedicte is enjoying a freer mental space. With this, she decided that her focus project for next quarter will be “Lovely Everyday Life” so she can do activities that make her everyday life lovelier. Benedicte also recently attended Laravel Live Denmark where she talked about the Joy of Side Projects.Benedikt is making great progress with his drumming and is thinking about signing up for in-person lessons to further improve his skills. Leo will be talking at EmberFest in Dublin this September and will also be the first time that the two of them will be meeting in person.

Benedikt and Benedicte talk about this year's unusual summer pace, bug fixing, and more.With most people going on vacations during the summer, businesses usually anticipate things to slow down a bit for the season. But unlike previous years, it looks like businesses are not seeing much of a summer slump this year.Benedikt and the Userlist team have been chipping away at some small improvements on the product, dealing with weird bugs, and have an upcoming database maintenance.Benedicte is also dealing with bugs at Whee and is plowing through dependency hell. She and her Pirate family are also preparing their rustic Airbnb property for the first guest who'll be staying with them this week.

Benedicte shares stories from their summer at the cabin. Benedikt talks about their latest product improvements.The summer brought nice summer nights and tropical storms in Scandinavia, giving Benedicte and her pirate family some memorable cabin office life experiences. She also shares that they've fixed up a part of their property and listed it on Airbnb. Meanwhile, It's a hot and humid summer in Benedikt's part of Europe. Despite the heat, Bendikt and the team got a lot of things done: finishing the exports, improving imports, and now have a nicer overall batch operations architecture.Benedicte and Benedikt talk about two-factor authentication, content repurposing, and more.

It's another bittersweet episode as our hosts talk about wins and some sad news.Whee! wins the Oslo environmental prizeQueen Raae and her family on the way to the cabin officeThe past couple of weeks have been a whirlwind for Benedicte: attending Lillian's flute recital, spending a spa day with Salma (@whitep4nth3r on Twitter) in Larvik, and traveling back to Oslo to receive Whee!'s award. Last week was also very emotional for her and the family because they finally moved mom to the nursing home.Benedikt is feeling productive again this past week: finishing the Mixpanel integration and working on self-service CSV exports. He also enjoyed the meet up with bootstrapped founders at Frankfurt. And with everything going great with the new hire, Benedikt shares that this is Michael's final week with them.

Benedikt shares a bittersweet update at work. Benedicte talks about Whee.WheeThe Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with some new gear.Benedicte shares how Whee works, and the ideas they're currently exploring to serve more customers in the future.

Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he's been up to these days.Feelings WheelFollow Shai on TwitterCheck out Shai's websiteExplore Shai's reading listBoth coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he's been taking it slow and steady while he figures out what to do next.Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it's important to be honest with yourself about your current realities, and more.

Benedicte enjoys the mix of remote and in-person activities that comes with her several fractional roles. Benedikt tries to get back into the work groove.WheeUrlboxBenedicte is enjoying the mix of her fractional roles with Outseta and Whee, giving her the best of both worlds of remote and in-person work. She also shares details about their upcoming collaboration with Urlbox.Coming back from a long vacation and taking days off for some holidays the past few weeks, Benedikt is still trying to get back to regular programming at work. He's also thinking about which feature they'll focus on building next.

To celebrate our 200th episode, Benedikt and Benedicte take a look back at their journey since 2019 and how these milestones have shaped where they are today.UserlistWheePOW!Queen Raae & Family on YouTubeFollow Benedikt on TwitterFollow Benedicte on TwitterFollow the Slow & Steady Podcast on Twitter

Benedicte enjoys her workation in Portugal. Benedikt and the team fixed two major bugs with the help of a user.Data in the WildSubscribe to Queen Raae's YouTube channelBenedicte has been enjoying the slow life in Portugal for the past two weeks, enjoying the beach while still able to get some work done. She's still polishing her latest services for devs and is preparing for the relaunch of Data in the Wild.Benedikt and the team resolved two major bugs with the help of a customer, which goes to show the importance of testing edge cases. Still struggling to have longer durations of focused work, Benedikt thinks of how to be more deliberate about it.

The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service.Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Lent.With her new Go Live with Queen Raae service, Benedicte is thinking about how to help those dev founders who are a bit hesitant about going live. And while it's unfortunate that she didn't get the caravan, Benedicte refocused her energy on improving their property and possibly the Volkswagen bus that's sitting in Sweden.Benedikt and Benedicte talk about the importance of following up, greenfield projects, and more.

Benedicte is feeling playful with her latest service and project ideas. Benedikt makes it through a stressful week.Should Benedicte and Ola get the Caravan? Let them know in this thread.Mastering live streaming as a content creation flywheel for a couple of months now, Benedicte is now finalizing the details of her latest service for fellow dev founders. She's also trying to convince Ola to get a Caravan to renovate as her office/studio.Benedikt is feeling a bit scattered after having a stressful week: he had to do a few demo calls in between everything, and had a bit of a rough time with one of their largest customers renewing its annual subscription.

Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation.Join Benedicte's biweekly live streams on YouTubeCheck out MixPod's revamped web designDespite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as they've hit break even. As a bonus surprise, Userlist was able to sell a domain for a significant amount of money.After powering through the birthday bonanzas in January, Benedicte spent 24 hours at the spa and is now feeling re-energized and ready. And with all of the streams and content creation she's been doing for the past few months, she's now opening herself to those who need a livestream host, a mystery dev, or video creator.

We have Brian back on the show this week and tells us what he's been up to.JobLens — Brian's productThe Age of Spiritual Machines — a book by Ray KurzweilSpiritual Machines — an album by Our Lady PeaceEpisode 131: Brian is back in town, literallyEpisode 120: We Have a Contest Winner!Follow Brian on LinkedInMore than a year since he was last on, Brian tells us about his time at GitLab, JobLens, his consulting work, and his board games.Benedikt, Benedicte, and Brian also talk about tech layoffs, AI, why you shouldn't monetize your hobbies, and more.

Benedicte talks about the fun during the holiday season. Benedikt shares his 2024 goals.YearCompass — reflect on the year and plan the next oneDocs for DevelopersDespite feeling a bit all over the place, Benedicte and her family had a lot of fun during the holidays. With their newly renovated house, they were able to host about 30 people for the festivities. Benedicte also plans to work on her YearCompass in February after the birthday bonanzas this month.Benedikt looks back at 2023 and it was a generally good year for him, reaching significant milestones in his personal and work life. He and the Userlist team are planning to step up their sales game this 2024. 

Benedikt and the Userlist team launch their visual workflows feature. Benedicte shares why she now enjoys collaborations.   Support Userlist's visual workflows on Product Hunt Queen Raae's viral Ikea clip Buy Back Your Time — a book by Dan Martell After two and a half months of sprinting, Benedikt and the Userlist team finally launched their visual workflows. They also dusted off their website which included adding new copy, screenshots, pages, structure, and a new testimonial scroller section, among others. He's guessing that this might have also helped get them new and better quality trials this month.Despite the bank gig being over, this short stint made Benedicte realize that she loves collaborating with teams after all. With this minor setback, she might have to get the dev rel service business up and running sooner than she planned. And now that she's collaborating with other contractors on her other projects, it looks like everything's falling into place for her “build in public” narrative.Benedikt and Benedicte talk about why you should let features drip out over time, Framer, and more.

Benedikt remains in crunch mode. Benedicte and her pirate family are back to streaming. Still working on their visual workflow builder, Benedikt and the Userlist team are still in crunch mode. The velocity has been crazy as they were shipping stuff super fast like adding new node types in just a couple of hours.Benedicte, together with her pirate family and AK, just finished their first stream on charting the course for MixPod. And as part of their marketing strategy, they'll be releasing clips from the streams on various channels. She also has an upcoming mini-project which she calls SemanticAdvent, where she'll select 24 Semantic HTML tags in 24 days.Benedikt and Benedicte talk about gamification (Polar Habits was mentioned), Lillian's first marching band concert, how to get customer feedback, and more.

Benedicte and Benedikt share updates on Userlist's upcoming visual workflow builder as well as Benedicte's new project MixPad.  Benedicte's Halloween Dinner Amazing CSS Demos Benedikt talks about the progress on Userlist's new feature, and how setting deadlines increases stress, but helps prioritizing what's important. Benedicte shares recent challenges in Outseta's customer support, where people get confused by new client/server patterns in Next.js. Afterwards, she outlines the plan for the new streaming series for building MixPad which starts in a few days. 

Benedicte and Benedikt talk about their updates from the past three weeks, washing machines, winter preparations, and more. Sign the new letter to the U.S. Congress regarding Section 174 Buy Back Your Time — a book by Dan Martell Four Thousand Weeks — a book by Oliver Burkeman Despite crashing into her vacation, Benedicte was still able to chill with friends while surrounded by nature. Things are going nicely at Outseta: they got shout outs at Webflow conferences and are seeing some accounts going from zero to making a lot of money in a short span of time. Benedicte also talks about the preparations they're doing for their next public build.Since the last episode, the Userlist team has now finished migrating their sending infrastructure and have recently added bounce and spam complaint tracking. On the non-work front, Benedikt had an awesome time in Lisbon, enjoying both MicroConf Europe and the sightseeing with his wife.

Benedicte and Benedikt talk about the old hobbies they've picked up and other updates from the week. Here's Michael and Benedikt on day 1 of their drum challenge POW!, Prune Your Follows — Queen Raae's app projects MicroConf Europe Things are going great for Benedikt and the Userlist team: they're currently migrating to their new email service provider, and they're making good progress with their visual workflow builder. He also shares that he and Michael Koper are taking on a 30-day drum challenge. Despite feeling a sore from riding camp and ballet lessons, Benedicte is now ready to work on her app projects this fall. Aside from POW! and Prune Your Follows, they'll also be working on their new app idea called MixPod. For her work with Outseta, Benedicte shares that they're almost done with the Framer integration and are currently working on their brand center.

Benedikt comes back from summer vacation. Benedicte grapples with Gatsby and Jamstack “dying”. End of summer, end of Gatsby? Jamstack is Dead…Or Is It? Coming back from his three-week vacation, Benedikt is feeling relaxed and recharged. On his first few days back, he was able to work on the proper solution for their issue with large broadcasts.With the recent changes at Netlify, the dev community is wondering if Gatsby and Jamstack are indeed dead. Benedicte's recent challenges with support has given her a new product idea: a no-code authentication for no-coders. She also shares another project idea that could let people create a “mixtape” of podcast episodes.Benedikt and Benedicte also talk about the tasks we offload to our smartphones, how to get into the flow zone, and more.

Benedicte talks to Geoff about the marketing experiments they're doing this fall. Outseta Follow Geoff on Twitter Watch the productive morning routine video Tailwind fake businesses Now that the business is a bit more stable, Geoff's putting his focus back on marketing. He shares the three marketing experiments they'll be doing later this year: “cleaning out the gutters”, working with creators, and building their content factory. Benedicte and Geoff also talk about SEO, content products, and more.

Benedicte and Benedikt take on the challenge of #SummerofUITweaks for their products.Let us know if you're joining the #SummerofUITweaks on this threadCurrently enjoying the last weeks of the European summer, Benedicte is loving the “chilling but still getting work done” vibe. Aside from implementing UI tweaks, they've also been working on the WeWeb and Supabase integrations at Outseta.Meanwhile, Benedikt and the Userlist team encountered a bug that caused a broadcast to be sent twice to its recipients. They've also updated their frontend dependencies, got a new UI component for their new data structure, and more.

Benedikt talks to Andrew Atkinson about different types of database constraints and his upcoming book. Read the tweet that triggered this interview Learn more about High Performance PostgreSQL for Rails Check out Andrew's blog Follow Andrew on Twitter Andrew Atkinson is a staff software engineer at Fountain who is very passionate about Ruby on Rails and PostgreSQL (just like Benedikt!). He's so passionate about them that he's actually writing a book called “High Performance PostgreSQL for Rails” that's coming out very soon.Benedikt and Andrew also talk about dealing with constraints and ActiveRecord, Rails validations, and more.

Benedicte thinks about the best way to update docs. Benedikt gets excited about their product development.Get a sneak peek of Benedicte's second floorBenedicte thinks about the best way to update Outseta docs without creating a big bang project. She's also working on a pitch for version 2.0 of Prune Your Follows.While Michael and Jane were away, Benedikt handled customer support, giving him a new appreciation on that aspect of the business. On the product development front, the team is making great progress — phase one of the trigger refactoring is finished, they shipped an improved Webhook integration, and their visual automation builder prototype is working nicely.Benedicte and Benedikt also talk about archiving, note-taking apps, and more. 

Benedikt shares a major life update. Benedicte gets things wrapped up before vacation.Things were slow for Benedikt last week in preparation for his big day. Despite the slower pace of things, the Userlist team accomplished a few things: they worked on their message rendering refactoring, and made progress on their trigger unification. Feeling a bit frazzled, Benedicte wraps things up before they go on their summer vacation. She also enjoyed her time at the recent React Norway and felt very powerful (and old) when she helped someone out at her bank job.Benedikt and Benedicte talk about pull requests vs. merge requests, going down rabbit holes, and more.

Benedikt and Benedicte have finally met in person in Athens.Benedikt had a great time at the recent Rails SaaS conference where he was able to meet up with his Userlist co-founder Jane, and Benedicte. Now back in Germany and fully recovered, he's catching up with his work at Userlist.The past few weeks have been filled with travels for Benedicte: painting their cabin in Sweden, meeting up with the Outseta founders in Athens, and going on the Slow Business Adventure gathering the west coast.Benedikt and Benedicte talk about the weather in Northern Europe, documentation, AI, and more.

Benedikt prepares for his upcoming Rails SaaS Conference talk. Benedicte visits her old university town. Rails SaaS Conference Four Thousand Weeks — a book by Oliver Burkeman Recording from Trondheim this week, Benedicte is back in town to serve as an external reviewer of the university's IT Master Program. Her exploration of the university town felt like she was transported back to the early 2000s during her uni days.With the upcoming Rails SaaS Conference, Benedikt is currently focused on preparing for his talk. They were also able to fix some memory issues at Userlist last week by introducing a request limit.Benedikt and Benedicte talk about their upcoming meet up in Athens, why you should let things take time, and more.

Benedicte thinks about how to move forward with Prune Your Follows. Benedikt starts working on their conversion goals feature. Prune Your Follows @levelsio's tweet that gave Prune Your Follows more following The new Twitter API has changed the rules of the game, which makes Benedicte think about options on how to move forward with Prune Your Follows. Despite this, she's been enjoying life beyond work: signing up for window restoration classes, a sauna membership, and doing renovations.With the reporting feature wrapped up and shipped, Benedikt and the Userlist team are now working on their conversion goals feature. And while he ran into some complications with their trigger implementation last week, he was able to simplify the process and even ran an experiment with the Ruby gem, Scientist.

Benedikt ponders on adding a now page for Userlist. Benedicte gets excited about an upcoming upgrade to their property.Check out Lillian's mmm.pageAfter getting feedback from churned users, Benedikt thinks about having a changelog or now page so that users could check for Userlist product developments. They've also just shipped their latest feature and is now available for all users.Benedicte is excited about a few things in the past week: they just got a great offer for a staircase and she's taking on her first devrel project for Outseta. She also guided Lillian in creating her first website using mmm.page.

Anthony Eden chats with Benedicte and Benedikt about DNSimple, marketing, how they delegate decision making in their team, and more. DNSimple Follow DNSimple on Mastodon Follow Anthony on Twitter, Mastodon, and LinkedIn When Anthony and his brother created the product in 2010, they had developers in mind from day one. And unlike other domain registrars and DNS providers in the market, DNSimple lets you unlock what you can do with your domain so you can automate whatever you want.Anthony, Benedicte, and Benedikt talk about marketing tactics, delegating decision making, what's next for DNSimple, and more!

Benedicte takes it easy this week as she nurses a cold. Benedikt thinks about how to market their latest feature. Search three ways with Xata: Partial Match, Fuzzy Full-text, and Semantic (AI) Let Benedicte know if you would you like a “Clean code makes Benedikt happy” sticker or shirt Now sick for a third time in recent weeks, Benedicte talks about how the Norwegian government could provide assistance during these situations. She also shares a memory from five years ago which influenced the naming of her role at Outseta.With the upcoming roll out of their reporting feature, Benedikt and the Userlist team are brainstorming about how to market it. He also plans on writing a technical blog post about the new feature and presenting it to a conference this June.

Benedikt and Benedicte talk about her new role and the dangers of Section 174.  Episode 157: Outseta with Geoff Roberts Read Michele Hansen's thread about Section 174 Sign the Small Software Business Coalition Letter to the U.S. Congress With all her little side quests across the years, things are culminating for Benedicte as she recently became Outseta's new developer relations person. Now that she's handling four jobs, she's trying to figure out a way on how to juggle everything sustainably.Benedikt and the Userlist team have deployed the backend side of their reporting implementation. And with a couple of customers now using the new feature, they now have an idea of what to tweak.Benedikt and Benedicte also discuss how Section 174 affects small software businesses and what you can do to convince congress to roll it back.

With things now clicking, Benedikt makes great progress with their reporting feature. Benedicte pitches an old idea to some hip hop celebrities at the library.  Lillylabs' Tram Ride Audio on GitHub Check out Oslo Stories (in Norwegian) Lillylab's Oslohistorier on GitHub See what Brian's up to on LinkedIn A total turnaround from last week, Benedikt feels pretty happy with the refactoring he did on the reporting implementation. He found that breaking down the problem into smaller chunks really helped. Benedikt also looks forward to attending the in-person Frankfurt Ruby meetup.While accompanying Lillian to a lecture at the library, Benedicte was able to pitch her location specific radio to some hip hop celebrities. She also reached out to her old VA for leads on people who could be part of her small content team.

Benedicte dreams of having a small content team. Benedikt uncovers more complications with building the reporting feature.Data in the Wild Ep. 2 with Pierre de Wulf of Scraping BeeCurrently working on a couple of content projects, Benedicte's dreams of having a small content team that can help with the editing and remixing. She also celebrates another milestone with Prune Your Follows which recently surpassed 1,000 users.Benedikt bounces back from feeling super tired last week and got back into working on the reporting feature. Making slow and steady progress also means uncovering new issues and complications (which is still good).Benedicte and Benedikt talk about content repurposing, if a team should only stick to one tool, and more.

Benedicte enjoys some forced relaxation. The Userlist team launches the type support for the condition builder. Data in the Wild Ep. 1 with Monica Lent of Affilimate See the type support in action   After falling at horse camp the other week, Benedicte enjoys some “forced relaxation” following her doctor's orders. And now that the “no screen time” days are over, she and Ola are excited to record the first episode of “Data in the Wild''. Benedicte also shares her joy over helping people out through her emergency calls.The Userlist team recently launched the type support for the condition builder. With this latest milestone, Benedikt talks about how things have gotten better since working with a team.