Podcasts about MCP

How does an $8 Amazon product stay highly profitable? Today's guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Can an Amazon seller build a profitable business around products priced under $10? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ivan Komashinsky, the entrepreneur behind the U.S. distribution of Pedag Insoles and the Meltonian shoe-care brand. Ivan shares how he went from working at Microsoft to acquiring an established seven-figure e-commerce business—and eventually tripling its revenue. While Amazon remains Ivan's largest channel, his company has built a much broader operation through its own websites, independent retailers, regional distributors, Walmart, eBay, TikTok Shop, and Faire. Ivan explains how wholesale volume, strong supplier relationships, and European manufacturing allow Meltonian to maintain healthy margins on products selling for as little as $7.99. He also breaks down why managing inventory in-house makes sense for a business carrying thousands of SKUs across multiple sales channels. Ivan also reveals how his team uses Helium 10 tools such as Cerebro and Magnet to rank for valuable non-branded keywords and develop new products based on customer demand, competitor gaps, and search behavior. More recently, he has been using the Helium 10 MCP through Claude to investigate declining product sales, analyze trends, and explore profitability, traffic, conversion rates, keyword rankings, and advertising performance through natural-language conversations. From building authority on Reddit to getting started with wholesale through Faire, trade shows, and industry associations, Ivan offers a practical roadmap for creating a more resilient e-commerce business. His story shows that success does not always require expensive products or a business built entirely around Amazon. With the right sourcing, volume, distribution strategy, pricing policies, and willingness to adapt, even a traditional brand can unlock new growth opportunities. In episode 758 of the Serious Sellers Podcast, Bradley and Ivan discuss: 00:00 - Introduction 03:27 - Buying An Established Seven-Figure Online Business 06:22 - Growing Pedag And Acquiring Meltonian 07:33 - Building A Diversified Multichannel Sales Business 09:59 - Expanding A Traditional Brand Into Sneakers 11:05 - Finding New Products Through Market Demand 12:25 - Making An Eight-Dollar Product Highly Profitable 15:29 - European Sourcing And In-House Inventory Management 20:01 - Ranking For Valuable Non-Branded Amazon Keywords 22:26 - Using Helium 10 Tools And MCP 27:00 - Building Brand Authority Through Reddit 28:26 - Expanding Into Wholesale Through Faire 31:24 - Protecting Retail Margins With MAP Pricing 32:38 - Live Meltonian Sneaker-Cleaning Product Demonstration

Block's Buzz is an open, self-hostable workspace for humans, AI agents, chat, and code; and it may be the most Linux-friendly vision for what comes next.Sponsored By:Jupiter Party Annual Membership: Put your support on automatic with our annual plan, and get one month of membership for free!Managed Nebula: Meet Managed Nebula from Defined Networking. A decentralized VPN built on the open-source Nebula platform that we love.Support LINUX UnpluggedLinks:Jupiter Broadcasting Buzz CommunityWeb Boost — Send us a boost via sats or USD

Topics covered in this episode: django-orjson Best Django Redis configuration for speed and size Linus Torvalds puts the foot down against Anti-AI Kernel Maintainers Django Steering Council backs the Triptych Project Extras Joke Watch on YouTube About the show Sponsored by us! Support our work through: Our courses at Talk Python Consulting from Six Feet Up Connect with the hosts Michael: Mastodon / BlueSky / X / LinkedIn Calvin: Mastodon / BlueSky / X / LinkedIn Show: Mastodon / BlueSky / X Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Tuesday at 7am PT. Older video versions available there too. Michael #1: django-orjson Adam Johnson dropped django-orjson - drop-in replacements for the Django and DRF pieces that touch JSON, swapping stdlib json for orjson, the Rust-based library. Headline numbers: 10x faster serialization, 2x faster deserialization. The interesting question is why this needs to be a package at all. pip install orjson is the easy part. Adam's actual pitch: adopting it "isn't easy, especially when your framework uses json in many different parts." Django scatters JSON across JsonResponse, the test client and test case classes, the json_script template tag, and more. There's no single hook to grab, so you get a library that catches them all. Adam is refreshingly honest about the scale of the win. His words: "While database queries tend to dominate the typical Django application's runtime, the time spent in serialization and deserialization can still be significant." He calls it "a nearly free performance win" - not "this will 10x your app." That's a claim about cost, not magnitude, and it's worth keeping those straight. Worth flagging what the post doesn't cover: caveats. There are none in the article, but orjson has real ones. Django and Flask both render datetimes as RFC 822 HTTP-date (Wed, 15 Jul 2026 12:00:00 GMT); orjson does ISO 8601. It can't do ensure_ascii, it rejects NaN and Infinity (which stdlib happily emits), and it raises on Decimal. If you've got a JS client parsing dates, that's a wire-format change. Who should actually take this? If you're a DRF shop shoveling JSON all day, yes - it's cheap and it's real. If your app mostly renders HTML templates, you're optimizing a slice of runtime that's already near zero. The problem Adam's package solves doesn't exist in Flask or Quart. They already centralize every JSON operation - jsonify, request.get_json(), the test client, the |tojson filter - behind one provider object at app.json. So there's no library to install. It's about ten lines: import orjson from quart.json.provider import JSONProvider # or flask.json.provider class OrjsonProvider(JSONProvider): def dumps(self, obj, **kwargs) -> str: return orjson.dumps(obj).decode() # provider must return str def loads(self, s, **kwargs): return orjson.loads(s) app.json = OrjsonProvider(app) The numbers on talkpython.fm Evaluated it, measured it, and skipped it. The biggest JSON payload we serve is our MCP server returning a cached episode transcript, about 139 KB. Swapping the provider saves 0.119 milliseconds per request. That total response takes 1.1 ms We got 4.1x, not 10x - and the reason is the good lesson. Payload shape decides your speedup. The 10x is for structure-heavy data, lots of small keys where stdlib burns time in Python-level dispatch per item. Our hot payload is one giant transcript string, so the work is escaping and memcpy Calvin #2: Best Django Redis configuration for speed and size Peter Bengtsson revisits a classic: his 2017 "Fastest Redis configuration for Django" benchmark now has a 2026 update posted this week. The 2017 post pitted django-redis serializers (json, ujson, msgpack, pickle) and compressors (zlib, lzma) against each other; conclusion was msgpack + zlib as the sweet spot - avoid the json serializer, it's fat and slow. The 2026 update narrows focus to just compressors: default (no compression), zlib, lzma, and newcomer zstd. New results: lzma compresses best but is slowest; zstd is the fastest compressor on Ubuntu; differences between them are very small. Big takeaway across both: compression buys you a lot of space (2–3.5x smaller) for very little speed cost - worth it for Redis where memory is the constraint. Caveat from the author: results depend heavily on your data - his test stores short strings of numbers, so benchmark your own workload. Michael #3: Linus Torvalds puts the foot down against Anti-AI Kernel Maintainers Write up on Ars. Really good coverage by Maximillian: Time to wake up (for some) Torvalds said that “Linux is not one of those anti-AI projects, and if somebody has issues with that, they can do the open-source thing and fork it. Or just walk away.” I agree with Max, putting your head in the sand and waiting for AI to go away will likely mean you won't be working professionally in software development in the coming years. The statement came amid a lengthy thread arguing about the use of Sashiko, an “agentic Linux kernel code review system” that its creators claim can, in tests, independently find 53.6 percent of the bugs that would end up being fixed by human coders in later commits. “We're not forcing anybody to use [LLM tools], but I will very loudly ignore people who try to argue against other people from using it,” Torvalds said. “Anybody who points to the problems at AI had better be looking in the mirror and pointing at themselves at the same time,” Torvalds wrote. Calvin #4: Django Steering Council backs the Triptych Project Django Steering Council issued a Letter of Collaboration backing Carson Gross & Alex Petros's funding bid for the Triptych Project - three proposals to make HTML more expressive natively, in every browser. The three additions: PUT/PATCH/DELETE methods for forms, button actions (buttons that fire HTTP requests without a wrapping form), and partial page replacement. Distills the core ideas from HTMX/Unpoly/Turbo into the HTML standard itself - no JS, no library, nothing to ship or maintain. Current focus is button actions (WHATWG #12330): Logout instead of wrapping a button in a form. Relevant to Django directly - think the admin submit row and disguised delete links; Django 6.0's template partials were already inspired by these patterns. How to help: companies can send non-binding letters of support on letterhead; individuals can read the proposals and weigh in on the WHATWG issues. Extras Calvin: DOOMQL - A playable first-person shooter whose framebuffer is a SQL query. Michael: Granian 2.7.9 fixes WSGI threadpool scheduler starvation/underscaling Welcome Calvin post Joke: Solving all bugs

Everyone's plugging Meta, Google, and LinkedIn straight into AI via MCP and asking it where to spend their next ad dollar. Matt Chanella breaks down why that's exactly backwards — and why AI is going to make your ads more expensive, not more effective.In this episode of B2B Reality Check, Matt unpacks the two traps every B2B ad team falls into when they outsource strategy to AI:→ AI generates infinite creative variations — far more than you could ever run to statistical significance→ AI ad reporting always defaults to raw conversion volume, with zero context on campaign goals, funnel stage, or lead qualityMatt walks through why offline conversion tracking is the bare minimum, how to structure your AI context (project files, skills, clean conversion hierarchy) before you ever ask it to analyze spend, and why AI should be a thinking partner — not the decision-maker — for your ad strategy.In this episode:Why lower barriers to entry for AI-generated ads don't mean better ad performanceThe statistical significance problem with AI-generated creative testingWhy AI ad reporting can't distinguish high-intent conversions from low-intent ones (scroll depth, newsletter signups vs. booked meetings)How to give AI the right context before letting it touch your ad reportingWhy not every campaign (YouTube pre-roll, CTV, LinkedIn thought leadership) is designed for direct responseFAQQ: Can AI accurately tell me where to spend my next ad dollar?A: No — AI tools connected to your ad platforms track conversion volume and signal, but they can't tell you conversion quality: how many conversions become booked meetings, opportunities, or closed deals.Q: Why shouldn't I let AI generate all my ad creative variations?A: AI can produce far more creative iterations than you could ever run to statistical significance. Without a proper testing ramp and enough audience/budget to reach significance, you can't actually determine a winning message.Q: What's the minimum conversion tracking needed before using AI for ad strategy?A: Offline conversion tracking is the minimally viable setup — and even then, it should only be used for reporting, not for AI to dictate strategy.Q: Why does AI ad reporting always favor lead-gen campaigns?A: AI has no context on campaign objectives, measurement methodology (multi-touch, influenced, incrementality), or whether a campaign was designed for direct response versus brand consideration (the 95-5 principle). It defaults to whichever campaign produced the most raw conversions.Q: How do I set AI up correctly before using it for ad reporting?A: Build a project or skill collection with full context on your ad goals, objectives, segmentation, targeting, and measurement approach — before you ever ask it to analyze performance.

Linus delivers a blunt verdict on AI in the Linux kernel, Chris finds the remote Linux desktop that finally works, and Brent gives his notes system a serious rebuild.Sponsored By:Jupiter Party Annual Membership: Put your support on automatic with our annual plan, and get one month of membership for free!Managed Nebula: Meet Managed Nebula from Defined Networking. A decentralized VPN built on the open-source Nebula platform that we love.Support LINUX UnpluggedLinks:Web Boost — Send us a boost via sats or USD

On episode 524 James and Frank dive into the new .NET MAUI developer stack—covering the MAUI CLI/Maui Doctor that auto-provisions SDKs and emulators, the Maui Sherpa GUI for device/Xcode/provisioning management, and DevFlow's MCP server that lets AI agents inspect, interact with and automatically test apps (closing the loop). They also highlight the VS Code MAUI agent/skills, profiling tools, and the shift to core CLR in .NET 11 with performance tradeoffs to watch. Follow Us Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Merge Conflict: Twitter, Facebook, Website, Chat on Discord Music : Amethyst Seer - Citrine by Adventureface ⭐⭐ Review Us ⭐⭐ Machine transcription available on http://mergeconflict.fm

Send us Fan MailLEARN THE CAPITAL RAISING STRATEGIES AND FRAMEWORKS used by alternative asset professionals: https://go.fundraisecapital.co/applyThis episode is brought to you by Reef Pass | Serial Acquisition Investors: Reef Pass Investors has spent the last 10 years focused on partnering with founders to launch and build long-term holding companies, and has a proven track record doing exactly that.To reach out to Reef Pass Investors, email holdcofounders@reefpassinvestors.comHow do I build a data edge with no team or budget?Matt Ober's first move: go all in on Claude and ensure every tool has an MCP connection. Fund admin, LP communications, compliance, capital calls, unified through MCP. Operations automate and you return to what you are paid to do.In this episode of Making Billions, Ryan Miller sits down with Matt Ober, General Partner at Social Leverage. Their riveting conversation covers building fund data infrastructure from nothing using MCP-connected tools! Separating alpha data from beta data before spending a dollar & why most AI fundraising tools are gimmicks. They discuss how prediction markets are becoming the most important new institutional signal, and the single discipline separating managers who turn data into returns from those who burn through budgets with nothing to show.What is the difference between alpha data and beta data?Alpha is a fleeting trading advantage. Beta is sticky and pays the bills. The data that was once edge is now infrastructure. The new edge is using AI to synthesize more data faster.[THE HOST]: Ryan Miller is a fund manager, capital strategist, and former CFO turned angel investor in technology and energy. He is the founder of Fund Raise Capital and Aequor Capital Partners, and has mentored over 1,000 fund managers across private equity, private credit, venture capital, real estate, and alternative assets globally.[THE GUEST]: Matt Ober, General Partner at Social Leverage, the seed-stage firm with over 500 million dollars AUM and more than 150 portfolio companies. He holds the CAIA charter, one of the most rigorous credentials in alternative asset management.Subscribe on YouTube:https://www.youtube.com/channel/UCTOe79EXLDsROQ0z3YLnu1QQConnect with Ryan Miller:Linkedin: https://www.linkedin.com/in/rcmiller1/Instagram: https://www.instagram.com/ryanmilleroffical/X: https://x.com/_MakingBillionsWebsite: https://making-billions.com/Support the showDISCLAIMER: This podcast is for entertainment and general informational purposes only — not legal, financial, tax, or investment advice. Nothing herein constitutes a solicitation or offer to buy or sell any security or investment product. Past performance does not indicate future results. Always consult qualified legal, financial, and tax professionals before making any investment decision. NAME NOTICE: "Making Billions with Ryan Miller" reflects the profile and aspirations of guests featured — it is not a promise, projection, guarantee, or representation of any financial result, income, or outcome for any listener, viewer, or reader. Most individuals who consume this content do not raise any particular amount of capital, and many achieve no financial result whatsoever. "Fund Raise Capital" is a brand identifier only — it is not a promise, guarantee, or representation that any member, subscriber, or listener will raise capital, attract investors, or achieve any financial or professional outcome. This show does not constitute a business opportunity, franchise, investment program, or offer of any product or service of any kind. No part of this show should be construed as a solicitation for investment in any way. Guest views are their own and do not necessarily reflect those of the show or host. Host and/or guests may hold positions in assets discussed. This episode may contain paid sponsorships, advertisements, or endorsements. Sponsored content is identified where...

Jaeden and Conor break down AI Box's new MCP connector — a single integration that wires 80+ AI models into your workflow for audio, image, and video generation. They walk through what MCP actually is, how to build with it, and why native model-context plumbing could reshape how creators and businesses ship AI projects.▶ Watch on YouTube: https://youtu.be/UDJ_Vu3RzuE

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

מה  מה קורה כשממשקי המשתמש המסורתיים, הכפתורים והצבעים מפנים את מקומם לחלון צ'אט אחד?השאלה שמטלטלת את עולם האפליקציות ופיתוח התוכנהבפרק הזה אירחתי את מור חננוביץ' לשיחה על אפליקציות אג'נטיות (Agentic Applications), עתיד הממשקים הגרפיים והארכיטקטורה הטכנית שמאחורי השינויים האלו בשטח.דיברנו על האפשרות שאפליקציות כפי שהכרנו אותן ילכו וייעלמו בשנים הקרובות, ואיך פרוטוקולים חדשים כמו MCP משנים את חוקי המשחק. נכנסנו לעומק הפרטים הטכניים – מאתגרי אבטחה ואותנטיקציה, דרך מנגנוני Guardrails ועד לניהול סיטואציות קיצון באונליין. לצד המורכבות הארכיטקטונית, שוחחנו על המשמעות של המהפכה הזו עבור מפתחי פרונטאנד, מעצבי UI/UX ומנהלי מוצר. במקום לשאול האם הממשק הגרפי ייעלם לחלוטין, השאלה היא איך מייצרים חוויה היברידית נכונה שמחברת בין עולם הצ'אט לצרכים של המשתמש.

In this episode, we're joined by Jeremiah Lowin, Founder & CEO at Prefect and the creator of FastMCP, to explore how one of the most influential projects in the MCP ecosystem came to be - and where the protocol is heading next.We discuss the accidental origin of FastMCP, why Anthropic adopted it into the official SDK, what developers are getting wrong about MCP, and why Chris believes the biggest opportunity for AI agents isn't customer-facing applications, but internal enterprise systems. We also dive into MCP Apps, developer experience, protocol design, AI tooling, Python, and why building great abstractions is often more valuable than exposing more configuration.Along the way, we explore the rapid growth of the MCP ecosystem, how FastMCP became the default way many developers build MCP servers, why "too much magic" can actually hurt developer experience, and what the next generation of AI-powered applications will look like as agents move beyond simple tool calling into rich, interactive experiences.Prefect: https://www.prefect.ioJeremiah Lowin: https://www.linkedin.com/in/jlowinDemetrios: https://www.linkedin.com/in/dpbrinkmTimestamps:00:00 Lost My Entire Talk00:47 The Story Behind FastMCP02:08 Anthropic Adopted FastMCP02:34 When MCP Took Off04:10 FastMCP vs The Official SDK05:43 Is MCP Actually Dead?06:42 What Everyone Gets Wrong About MCP08:11 MCP's Biggest Use Case10:25 Building Internal AI Systems12:00 Why FastMCP Exploded13:29 Making Complex Software Simple15:10 Can Software Be Too Magical?20:11 MCP Apps Explained23:42 Why Python Needed MCP Apps27:54 The Future of AI Interfaces34:18 AI Should Generate UIs40:11 AI Deleted My Presentation43:30 The AI Assistant We Actually Need48:00 Personal AI vs SaaS52:28 The Future of AI Agents55:06 Final Thoughts

¿Cansado de perder 15 minutos cada mañana revisando el tiempo, las noticias, las ofertas y el estado de tu servidor? En este episodio te muestro cómo automatizar todo ese proceso con un script en Python, un timer de systemd y un modelo de lenguaje local. Sin n8n, sin agentes, sin servicios externos de pago.Mucha gente piensa que para automatizar cualquier cosa necesitas un agente con montones de herramientas MCP, skills y configuración. Pero la realidad es que para muchas tareas cotidianas, un agente es como usar un lanzamisiles para matar una mosca. Consume demasiado contexto, demasiados recursos y al final no es la solución más eficiente.En este episodio te presento el patrón de las tres capas: un script que hace el trabajo, un timer que lo ejecuta a una hora determinada y un sistema de notificaciones que te envía el resultado. Con esto puedes automatizar cualquier cosa de forma sencilla, eficiente y completamente bajo tu control.Te explico cómo he creado el nightly-runner, un script en Python que cada madrugada recopila información de cuatro fuentes distintas. Primero consulta el tiempo en wttr.in, que te devuelve un JSON con la temperatura, el viento, la humedad y los rayos ultravioleta. Luego hace scraping con IA de tus fuentes de noticias favoritas, extrayendo titulares y valorando su relevancia. Después busca ofertas de zapatillas de running en varias tiendas, comparando los precios con los del día anterior. Y por último recoge información del sistema con df, free, uptime y ps aux para saber si tu disco se está llenando o te estás quedando sin RAM.Toda esa información se guarda en archivos JSON y luego se pasa por un modelo de lenguaje local, Llama 3.2 con Ollama, que genera un resumen en lenguaje natural. El resultado es un mensaje de Telegram con un tono cercano que te da los buenos días, te cuenta el tiempo que va a hacer, te destaca las noticias importantes, te avisa si hay una oferta que no puedes dejar pasar y te informa del estado de tu servidor. Todo en un solo mensaje.El timer de systemd con Persistent=true se asegura de que si tu equipo estaba apagado a las 4 de la mañana, el script se ejecute en cuanto se encienda. Y cada capa es tolerante a fallos: si wttr.in está caído, el script simplemente omite el tiempo y el resumen dice que no hay información meteorológica disponible. Si no hay ofertas nuevas, no las menciona. Si Ollama no responde, envía el resumen sin procesar.Lo mejor de todo es que no necesitas saber Python para montar esto. Puedes usar Open Code o Gemini para que te genere el script con solo explicarle lo que quieres. Y para ejecutarlo, Llama 3.2 en local es más que suficiente. Sin gastar un euro en APIs.Capítulos:0:00 - Crítica a los agentes como solución universal2:00 - El problema: 15 minutos perdidos cada mañana4:00 - La solución: tres capas (script, timer, notificación)5:30 - wttr.in: el tiempo en JSON con un curl7:30 - Noticias: scraping con IA para extraer titulares9:30 - Zapatillas: comparativa de precios contra caché11:00 - Sistema: df, free, uptime y ps aux13:00 - El resumen: todos los JSONs pasan por Llama 3.216:00 - Systemd timer con Persistent=true18:00 - Notificaciones a Telegram y notify-send20:00 - Tolerancia a fallos en cada capa21:30 - Genera el script con IA aunque no sepas Python23:00 - Comparación con Hermes: menos es másEste podcast pertenece a la red de Sospechosos Habituales. Más información en atareao.esMás información y enlaces en las notas del episodio

Don’t Fade and Die in AI Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Matt Yanchyshyn, VP AWS Marketplace, Rekha Thangelapalita, Elastic GSI Leaders; Allison McFadden, Accenture AWS Leader; and James Kang of Nvidia join Ultimate Partner. In this panel discussion, leaders from Elastic, Accenture, Nvidia, and AWS dissect the urgent shifts in the ecosystem, emphasizing that partners must adapt to AI and agentic co-selling or risk fading away completely. The conversation explores the necessity of deep co-engineering, the power of multi-product solutions in the AWS marketplace, and how automated agents are now replacing traditional human sales pipeline progression. By embracing data readiness and strategic collaboration, organizations can survive the “token maxing” era, effectively scale their enterprise opportunities, and align with NVIDIA’s five-layer strategy to dominate the new cloud landscape. https://youtu.be/zUkL4Wqsa68 Key Takeaways AI agents will automate the majority of AWS partner co-selling attachments and opportunity progressions this year. Partners who fail to embrace agentic workflows and automated governance face the existential risk of fading into obsolescence. Successful multi-product offerings require a “blood to all organs” approach that benefits the client, the ISV, the GSI, and the hyperscaler simultaneously. Nvidia’s “five-layer cake” model emphasizes that successful outcomes at the application layer automatically drive growth for all underlying infrastructure. The “token maxing” phenomenon is forcing enterprises to seek cost-effective, open-model alternatives to scale their generative AI securely. Integrating GSIs and ISVs on the AWS marketplace significantly increases enterprise deal sizes and long-term customer renewal rates. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags strategic collaboration agreement, data readiness engine, agentic co-sell, semantic layer, token maxing, five layer cake, accelerated computing platform, open models, cloud consumption, multi-product solutions, partner central agents, propensity data, automated opportunity progression, generative AI governance Transcript Matt Y and Panel Audio Podcast [00:00:00] Vince Menzione: You have a choice. You can embrace them and figure it out and get governance and, and make your data available. Um, use the partner, central agent, move to Agen Co-sell, or you can fade and die. [00:00:11] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:22] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi. Own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:44] Vince Menzione: It is the strategy because [00:00:46] Vince Menzione: being in the room changes everything. Let’s start. [00:00:51] Vince Menzione: We’ve got some amazing leaders joining us. So I think probably for a little bit of context, maybe just start with Rika. You can introduce yourself, your role and, uh, what, what you’ve been doing at Elastic. Yeah. [00:01:03] Rekha Thangellapalli: Yeah, sounds great. [00:01:04] Rekha Thangellapalli: Hi everyone. I’m Reka and I lead GSI Alliances at Elastic. Um, for the past 14 years, I’ve had the pleasure of building different kinds of partner ecosystems across companies such as SAP. MuleSoft, Salesforce, Coupa, and now Elastic. Um, I wanna thank Ultimate partner and Vince for having us here today. Thank you and the panel of these incredible speakers for joining me on stage. [00:01:31] Rekha Thangellapalli: Um, very excited for the conversation today. [00:01:33] Vince Menzione: We love Elastic, and you’ve had some of your other leaders on stage at other events. As such, the quality of your leadership team is amazing. Thank you. [00:01:42] Rekha Thangellapalli: I wholeheartedly agree. [00:01:45] Allison McFadden: Excellent. Um, hello everyone. Allison McFadden. I lead our North America AWS practice at Accenture. [00:01:52] Allison McFadden: Uh, I’ve been there for five years, and truth be told, it was my first partnership role, my first formal partnership role. Uh, so I can take some tips from all of you in the room here today. Prior to that, I was 21 years with IBM, and I got into partnerships because my last role at IBM was actually trying to build. [00:02:14] Allison McFadden: Linux business on the mainframe, and I had to have partners. I had to have partners to help me with workloads to run there. So I kind of learned, uh, trial by fire. But I’m excited for the conversation today. Excited to be in this room and excited to talk about what we’re doing with, uh, elastic. Thank you. [00:02:34] James Kang: Uh, my name is James Kang. Nice to see and meet everyone here. Vince, thank you for the opportunity. Thank you [00:02:38] Vince Menzione: for being here. [00:02:39] James Kang: Um, I’m with Nvidia, so I help manage the AWS partnership at Nvidia all up. Um, I guess fun fact, I’m former AWS and so I see a lot of very familiar faces here in the front row. Uh, former colleagues and then current friends. [00:02:56] James Kang: And so, uh, looking forward to the conversation. [00:02:59] Vince Menzione: Great. Well, we’ll start with an easy tia. Matt. This is not directed to you, directed to the others. So what does a successful AWS partnership look like from your C? So we’ll start with Eureka. [00:03:09] Rekha Thangellapalli: Sure. So from an ISV perspective, I think we really are looking at three things. [00:03:15] Rekha Thangellapalli: Uh, mutual investment building together. And scaling together. So when we talk about mutual investment, elastic recently signed a five-year SCA or strategic collaboration agreement with AWS. And while that is a significant milestone in our partnership, for us, what matters more is what it represents, and that is really a long-term commitment from both companies. [00:03:39] Rekha Thangellapalli: Towards product engineering, um, and joint go to market initiatives to deliver value to customers over time. And that’s what we see is that the best partnerships really compound and they build upon each other every year. Um, they don’t necessarily kind of reset every year. Um, next we talk about building together. [00:03:59] Rekha Thangellapalli: So, um. When we talk about joint solutions, we want to deliver solutions that are better together and the customers have to see us that way. And so whether it’s search, observability, or security, we’re looking at taking to market solutions that we can’t or necessarily don’t wanna take on our own. And finally we talk about scaling together. [00:04:22] Rekha Thangellapalli: And this is where marketplace, for instance, plays a big role, um, when customers can draw down on their cloud commitments, transact online and go from, you know, pilot to enterprise scale adoption in hours, not days. Um, this is when really everyone wins. Um, and this is also where partners like Accenture play a critical role. [00:04:47] Rekha Thangellapalli: Um, you know, the incredible amount of expertise that they bring, uh, the managed services capabilities and, um, their data assets actually play a huge role in having our customers realize that value faster. And, um, like Vince mentioned, at the end of the day, best partnerships are all all about creating kind of that. [00:05:07] Rekha Thangellapalli: Self-sustaining flywheel. And so it starts with investing together, building something unique, and having the customers realize that success faster because that success is really the only thing that’s gonna keep that flywheel going for everyone involved. I [00:05:26] Vince Menzione: absolutely. [00:05:26] Allison McFadden: Okay, amazing. I’m gonna riff off a few things Ika said, but from a GSI perspective. [00:05:32] Allison McFadden: A relationship with a WSA successful relationship with AWS looks slightly different. Um, so I think the first thing that we think of in the GSI Community common thread is that the client outcome and delivering value for clients is what we, what we’re striving for. Um, and so the partnership with AWS in that case, um, um, it has to, it has to. [00:06:01] Allison McFadden: Look like one team in front of our clients. So we have to show up indistinguishable, and that’s with AWS and with an ISV partner, it has to look like one solution in front of the client, especially moments that matter. So board meetings, um, you know, the time we’re gonna sign a deal, like we have to look like one team, uh, and keep our our client outcome, um, first and foremost in mind. [00:06:24] Allison McFadden: The second thing, and this is I think where the magic of all the people in this room comes into play. We can have as many discussions at a CEO level as we want. And if our client teams on the ground are not working together, it falls apart. Falls apart directly in front of the client. Yes. And that is a really hard thing to do. [00:06:45] Allison McFadden: So I’m passionate about the alliance work because that that work is what makes it happen at the corporate level. [00:06:53] James Kang: Cool. Um. I’ll start here. So in Nvidia is a accelerated computing platform company. Um, if you asked. Anyone on the, on the street about a year ago, what is ai? A lot of times they would say AI is, is open ai, or it’s philanthropic. [00:07:12] James Kang: Um, Jensen and I’ll, I’ll reference Jensen a lot today, um, because he is our leader, um, but he also sets the strategy in the direction for Nvidia. He talks a lot about AI in the metaphor of a five layer cake. And in terms of the five layer cake, you start off with the foundational bottom layer being power and energy, which sustains. [00:07:32] James Kang: All of our data centers, you move up the stack in terms of chips. So things think of Foxconn, think of TSMC. Next you have the infrastructure layer. So obvious choice is AWS, and then you get to the models where you do have the philanthropics and the open ais. But finally in at the precipice, you have the application layer. [00:07:53] James Kang: Ultimately, the reason why I mentioned all different stacks of the layers, the five layer cake, is the fact that the application layer is the most important. And so when you think about. Partners like Elastic or ServiceNow Trend, ai, CrowdStrike. Every time you pull from the application layer and you see a success, it pulls all five different components of that layer up. [00:08:13] James Kang: And so ultimately, as I think about success, it’s it’s being able to develop these co-sell wins at the application layer and really demonstrating that through extreme co-engineering and co-design with all the different application. Infrastructure, power and energy layers in mind. Um, Jensen also likes to think of himself not only as the CEO and founder, but also as the, the chief Marketing Officer. [00:08:35] James Kang: We are a very event driven company, and so at our big events like GTC or at big industry events like CES or Computex, he likes to show up on the biggest stage, biggest stages and showcase the partnerships with not only ISVs and GSIs, but also with end customers. And so that’s what I think about when I think of SA success. [00:08:56] Vince Menzione: That’s a really good point. You talked about, Allison, you talked about having an alliance strategy, or at least you teed it up, so I thought maybe we would go there for a second. Right? Like, what does a great alliance strategy look like and why is it important to the success of the partnership? [00:09:11] Allison McFadden: Man, I, uh, I have so many opinions on this. [00:09:13] Allison McFadden: We could probably be up here all day. That’s [00:09:15] Vince Menzione: okay. [00:09:16] Allison McFadden: Um, no, I think. Uh, there, there are a couple things, and the first one that comes to mind is focus. We cannot be all things to all people. Um, so when it comes to think about some of the, the work we’re doing with Elastic, we have a very, very clear point of view on what client problem we’re solving, what clients we want to talk to. [00:09:38] Allison McFadden: It helps if, um, from an ISV perspective, if there’s a very clear fit in. The Accenture portfolio or whatever, you know, SI consulting partner. You’re working with a very clear fit in the portfolio and we know what we’re not gonna go after, what we’re not gonna spend our time on because we have, we have this tendency, there’s millions of people. [00:10:00] Allison McFadden: The ecosystem chart that, you know, Vince, you showed up there, there’s so many connections. There’s probably more connections there than there are atoms in the universe, right? So, um. Defining what we do together and what we don’t do together is the first thing that pops to my mind. [00:10:19] Vince Menzione: Reka, do you have a perspective on it since we’re gonna, we’re gonna talk next about what you’ve done together, but, and I also wanna get mass perspective as a hyperscaler partner here as well. [00:10:29] Rekha Thangellapalli: Yeah, I mean from my perspective, I, I’m gonna, you know, kinda echo what Allison said is to be just maniacally focused. Yep. Um, because, especially from my perspective, so Elastic has three different solutions, right? We’ve got search, we’ve got observability, we’ve got security that map to completely different business units within Accenture. [00:10:47] Rekha Thangellapalli: And of course Accenture does a lot of things. And so, you know, when we first came together it was like. Okay, what are we gonna focus on? What industries are we gonna go after? Which segments are we gonna go after? Which customers, you know, um, outcomes are we trying to solve? And I think that sort of maniacal focus is the number one contributing factor to, to the fact that I’m like, up here on stage today. [00:11:12] Rekha Thangellapalli: Great. [00:11:14] Vince Menzione: Matt? Perspective? [00:11:16] Matt Yanchyshyn: Yeah, I, I, I guess I was trying to. To add something, uh, additional from an AWS perspective, uh, when it comes to, you know, what does a great alliance look like? Uh, AWS is obsessed with data, you know, in data we trust. And, and so the best, um, and, and this goes sales business problem, and it’s not just the engineering teams. [00:11:34] Matt Yanchyshyn: And so, uh, you know, Accenture does a good job of this elastic, definitely. And if you can come to the table with, um, quantifiable proof of the value of customer outcomes and partnerships. Um, you’ll win all the time and it’ll be a durable relationship with AWS ’cause we really are this data obsessed company and, and even the most senior sales leaders. [00:11:54] Matt Yanchyshyn: Uh, and so what I mean by that specifically is like if you, if you can show like your a RR to land an a RR conversion ratio, like in in numerical format, it’ll light up our sales leaders and, and they’ll be all, and they will co-sell with you all day long. If you can show the, I mentioned this earlier, like the AWS service, uh, whether you’re consulting company or, um, elastic and, and how the shape of customer accounts change positively when we work together. [00:12:15] Matt Yanchyshyn: That type of sort of quantifiable data works particularly well from an alliance perspective. With AWS as a partner, we, we really are like this data in sort of results out company. Um, so I, yeah, that’s just adding to the great points that were already made. I would say specific to AWS that that’s key. [00:12:30] Matt Yanchyshyn: Yeah. And I’m gonna bring up one more thing. I want to dive in on the, the joint value proposition, but you mentioned something that made a lot of sense and resonated to me about the organizations once you get out of partner, the partner world that we all know and love. Mm-hmm. Once you get down into a field organization or account management organization. [00:12:49] Matt Yanchyshyn: Not as much understanding and really organizations do a bad job here, honestly, in terms of enabling the field organizations. Do you agree? [00:12:58] Allison McFadden: I agree because I, I agree. And, um, you know, I think that’s one of the things, and, and I, I, when I joined Accenture, what we had was a lot of wicked smart architects delivering programs to clients in the field. [00:13:15] Allison McFadden: Very smart, very deep in AWS knowledge. Um, and that was awesome for the 10 clients they were staffed on and to get that understanding of how AWS works and I dream about lar, right? Like, this is a good, you know, but that takes real effort and real work. Yeah. And it’s, it’s um, almost like being a language translator. [00:13:37] Allison McFadden: Yes. For me. Yeah. So, you know, I had to deeply learn AWS so that I could. [00:13:42] Rekha Thangellapalli: Sure. [00:13:42] Allison McFadden: Teach my account teams. My account teams are really smart. They know who they’re selling to. They know their customers. They know what their customers need. They do not know what AWS has to offer always because they’ve got 20 partners lining up to try to tell their stories. [00:13:57] Allison McFadden: Um, they don’t know how to ask of the AWS team or the elastic team or the Nvidia team. Yeah. What they need [00:14:02] Vince Menzione: this co-selling piece. Yeah. [00:14:04] Allison McFadden: And so that is where, um. We had to build that muscle even around our AWS practice, which was a huge practice at Accenture, but we didn’t necessarily surround it with that kind of enablement and um, almost deal coaching layer. [00:14:21] Vince Menzione: So Elastic and Accenture came together. I dunno which one of you wants to lead this part of the conversation, but you will, right? Yeah. So tell us about the genesis of this and why. And a lot of people dunno what Elastic does, but you do some really incredible work. Like I, somebody told me one day was like, oh, you know, Uber, like, that’s elastic, powering all that. [00:14:41] Vince Menzione: Like, we don’t think about that. That the engines that you have and the, the backend to the customers, huge customers. [00:14:48] Rekha Thangellapalli: Yeah, absolutely. Um, so when AWS launched this feature last, um, reinvent where basically it allowed, you know, channel partners such as Accenture to be able to bundle up their services, their data assets with an ISV solution and put it on marketplace, um, you know, Accenture and Elastic immediately saw an opportunity. [00:15:09] Rekha Thangellapalli: Um, at the time most customers were doing gen ai. But they were running into the same challenge, which was that their data just was not ready. And by the way, this is a problem we were solving. Outside of marketplace. I think the, the feature that you guys launched just gave us a way to package it up and to be able to create this repeatable solution, which we call data readiness engine for gen ai and put it on marketplace. [00:15:40] Rekha Thangellapalli: And, um, this to me was a success because. Each company had a clear reason to invest. Um, so for Accenture, they were able to, you know, create a very differentiated services led offering. Uh, for Elastic, we were able to expand on our AI story. And for AWS, um, you know, it drives marketplace adoption, increases cloud consumption, all of that great stuff. [00:16:07] Rekha Thangellapalli: And customers, of course get. A solution to a very real problem that, that they were having. Um, and you know, the surprising part for me going through that journey was that, um. The pitching, the idea, getting the budget, getting the executive sponsorship was actually the easy part. The hard part was getting all three companies to come together, uh, to go from idea to launch in a very ambitious timeline of six weeks. [00:16:37] Rekha Thangellapalli: Nice. And so, you know, this was very much like. Doesn’t matter your title. We’re rolling up our sleeves and we are on this outcome together. Um, and so we literally built a RACI matrix, a project plan, and you know, we had daily standup calls for six weeks where literally. At least one person from each three of these companies called in, you know, got rid of any blockers and we made sure we were on target for that timeline. [00:17:07] Rekha Thangellapalli: Um, and you know, at the end we had a successful launch. But I think my favorite part about the story is the impact that we’re having and, um. My favorite story comes from a global pharmaceutical company that, you know, had basically nine petabytes of data spread across six different continents. Wow. And by working with Accenture and Elastic, they were able to build that trusted foundation that their AI and their agents can, you know, kind of safely tap into and be accessible at scale. [00:17:41] Rekha Thangellapalli: Um, so that’s my version. Allison. [00:17:44] Allison McFadden: Yeah. Well, I don’t have a lot to add. I just, I would say this is a good example of a couple of principles, right? One is having a forcing function is never a bad idea. Sign up for a big event, sign up. I’m like, I’m here with my, you know, Nvidia guys saying, sign up for the event. [00:17:58] Allison McFadden: It’ll make you move quick, right? [00:18:00] Audience Member: Yes. [00:18:00] Allison McFadden: Um, so that is one, but two, one of my mentors once told me, when you’re designing any kind of, you know, offering go to market motion, it has to get blood to all organs. If it does not get blood to all organs, it does not go [00:18:14] Vince Menzione: nice. [00:18:14] Allison McFadden: Um, [00:18:14] Vince Menzione: I love that analogy. [00:18:15] Allison McFadden: Oh, I love it. And I can talk all day. [00:18:17] Allison McFadden: That guy was brilliant. I love him. But, um, no, and, and so Elastic did a really nice job of bringing the tech to the table. Um, our team has to trust in that technology and its ability to scale, right? Um, because at Accenture we have to be able to deploy across 700,000 consultants. Um. And yeah, so I think those are the two, two things that really worked well here is we had, uh, trust in the technology solved a customer need. [00:18:50] Allison McFadden: Um, it drives, we don’t even talk about, like, yes, it drives marketplace revenue, but it unlocks work that we do that drives even more revenue to our AWS Friends. Right. So this is a, this is a, um, product that’s getting your data ready for AG agentic. It’s a messy problem that everyone’s dealing with, and it removes blockers for clients and it unlocks more, you know, ag agentic work on top of that. [00:19:15] Allison McFadden: So, blood to all organs. [00:19:17] Vince Menzione: So, was that the proposal going forward to say we need to have, we need to have trust in the solution. We need to drive significant revenue. It needs to be something all of our, you know, seven, 700,000 people. Can be a part of and help drive? Is that how you think about? [00:19:32] Allison McFadden: Yeah, and for us right now, um, it’s an interesting time for Accenture. [00:19:36] Allison McFadden: Our clients are asking a lot of us, and what it does is it having some of these accelerators helps us deliver cheaper, better, faster to our clients, which is what they’re demanding of us right now. Um, so it’s an accelerator to client outcomes. [00:19:55] Vince Menzione: James, what is NVIDIA’s role and how do, how do you enter the equation here? [00:20:00] James Kang: Yeah, it’s, um, it’s a good question. Um, I, I would say that Nvidia is probably one of the most misunderstood organizations in the world. Um, despite the, uh, the market capitalization in the valuation of the company, we have a very tiny organization. Um, what I mean by that is, um, if you think about. [00:20:20] James Kang: Salesforces and field sales organizations. Um, we’ll take Salesforce as the account or the customer. As an example, we have one account manager at NVIDIA that no, not only covers and is responsible for the relationship with Salesforce, um, but also manages. Automation Anywhere as well as DocuSign. Whereas at AWS, in contrast, like there are full armies and teams Yeah. [00:20:45] James Kang: That are supporting the Salesforce relationship. And so as you think about partnering and working with Nvidia, the focus has to be on really. Extreme co-design, but also being very prescriptive in terms of what are the very specific customer outcomes that we are solving for. And the guidance that I would give is bring in Nvidia into that equation and that conversation as early as possible because that [00:21:10] James Kang: co-engineering and co-design needs to be part of the foundational building blocks in order for you to come out with a end solution that checks all those different requirements. [00:21:20] James Kang: And so I think. Again, like going back to Nvidia, um, we like to talk about two different types of brains. A brain one and a brain two. Uh, brain One you think about the next quarter and making sure that you’re hitting the revenue targets for the next quarter. Brain two, you think about a long-term goals and potentials looking around corners and being very strategic. [00:21:41] James Kang: The saying internally is without Brain one, there is no oxygen, but without brain two, there is no future. And everyone at NVIDIA is trained to think in that brain two mentality. [00:21:52] Vince Menzione: Wow, Matt. [00:21:54] Matt Yanchyshyn: Yeah, I, I was just thinking I love the blood doll organs. Uh, and so just on, on that note, um, and, and, you know, the multi-product solutions that, that you, you built together, uh, that is a really good example of blood do organs because like we all know, that’s how customers buy. [00:22:07] Matt Yanchyshyn: They, they buy solutions and increasingly they’re looking for combinations of ISV, sometimes multiple products from multiple ISVs with services. Uh, often they’re buying it through a resell motion. You know, and they, and, and so that from a customer perspective, they want a single place to go. And so that’s the multi-product solution. [00:22:24] Matt Yanchyshyn: They wanna find everything they need, they need Accenture, they need Elastic to solve a specific solution. And I think where that’s headed is even more specific listings, like with AI powered listing experience, like, you know, elastic Plus Accenture for, I’ll make something up like a manufacturing workload. [00:22:37] Matt Yanchyshyn: And so this solution based. Uh, sort of buying is, is very customer centric. It’s what customers want. We all know that. But that’s, that’s the customer sort of organ, I guess. Um, but then, you know, you all have SCAs and those SCAs have marketplace commits. It helps if that gets transacted through marketplace helps the AWS relationship, you know that that’s an organ. [00:22:55] Matt Yanchyshyn: It’s the relationship. It’s, it’s the commercial construct and that you have, uh, that that’s another organ. You’re marketing people. They, that’s another organ. They don’t wanna land, uh, leads on a static marketing page. They wanna land a lead on a, a storefront with a multi-product solution that can actually convert and that you can actually buy it through that. [00:23:12] Matt Yanchyshyn: So the marketing person’s happy because they, they have less churn. Uh, and then, you know, our reps are happy ’cause guess how they get paid? They retire quota when they sell Marketplace. And they, we also, Jay McMain will tell you, that’s another organ called Jay or on, on you now. Um, [00:23:27] Matt Yanchyshyn: he’ll like that. I’ll call him up and tell him that. [00:23:29] Matt Yanchyshyn: Yeah, [00:23:30] Matt Yanchyshyn: but he, he’ll tell you, you know, don’t believe me. Obviously, never believe Matt, believe, believe the, the data and, and his data shows that. Those deals will close faster and larger if you use marketplace. So that’s, that’s a lot of organs. That’s the whole body. Um, but you know, when you have your customer happy ’cause that’s how they wanna buy your field happy. [00:23:45] Matt Yanchyshyn: Um, and, you know, the relationship happy and you know, your marketing team happy. Uh, and, and Jay happy. Um, and, and you know, I think that multi-product construct and, and the way you kind of use it to model a partnership and the way buyers ultimately wanna buy is, is really powerful. And so I, I think it’s, you know, it’s really a manifestation of how. [00:24:04] Matt Yanchyshyn: We kind of intend and to go to market anyway. Uh, so I think, you know, and thanks for leading the way, by the way. You’re, you’re amongst the very first, so that’s great to see. [00:24:11] Matt Yanchyshyn: So these storefronts are really helping this drive, drive this. Well, [00:24:13] Matt Yanchyshyn: that’s the next evolution. Like we’re talking about the multiproduct solution. [00:24:16] Allison McFadden: I’m JJ Accenture storefront. [00:24:17] Vince Menzione: Yeah. Oh, there you go. I mean, j and j Accenture storefront. [00:24:20] Allison McFadden: We’re gonna talk about that. [00:24:20] Matt Yanchyshyn: Yeah. I mean, [00:24:21] Matt Yanchyshyn: Accenture also leading the way yet again with storefronts. And so I think the combination of. You know, again, I was talking a lot about conversion. Yeah. And you know, buyers know sometimes they know what they wanna buy and, but if you really wanna convert that lead, you wanna land them again, something that combines, you know, elastic Accenture’s services plus software, but in a storefront that is, you know, surrounding with just the solutions they want so they don’t need to kind of go searching. [00:24:42] Matt Yanchyshyn: So, you know, ultimately reducing that time to close, I guess, really ’cause meeting the customer where they are with what they need. [00:24:51] Matt Yanchyshyn: So we talk about co-selling a little bit. We, Jay and I talk about this all the time. We gotta keep looping Jay in here, even though he is not even in town this week, but Reko, um, what does co-sell look like inside Elastic? [00:25:02] Matt Yanchyshyn: You’ve got, we talked about an incredible leadership team. I’ve gotten meet some of your leaders. Seems like you drive, you do a good job internally driving that. Let’s talk a little bit about it. [00:25:11] Rekha Thangellapalli: Yeah, and this is something I’m, I’m personally very passionate about. Um, co-sell is. Very much a journey, not a destination. [00:25:20] Rekha Thangellapalli: And I think step one for us is recognizing the different partner types that we have. Because at Elastic we work with, you know, OEMs, MSPs, resale distributors, GSIs, um, and they all bring something very unique. To the customer lifecycle and they all contribute very differently within, you know, our own sales cycle and sales process. [00:25:45] Rekha Thangellapalli: And so, you know, figuring out what is the unique benefit they bring, how do we enable them? So training and enablement is a huge piece of it, and so is making sure we’ve got the right metrics to measure success. Um, I know a lot of companies look at partner sourced as the north star, and that’s great, right? [00:26:06] Rekha Thangellapalli: Because that is undeniable. You can say, Hey, that would not exist if it wasn’t for my partner team. Um, but we’ve also noticed that when we bring in GSIs, it actually increases renewal rates. It significantly increases. Um, a RR over time. Um, it expands deal sizes and so these are very real metrics that we can point to, um, beyond just the co-sell and the partner sourced number. [00:26:32] Rekha Thangellapalli: Um, so for us it’s looking at it from a very holistic perspective, but also catering it towards that unique partner and making sure we’re doing everything we can to set them up for success and setting up the partnership for success. [00:26:47] Vince Menzione: So clo close win ratios, deal size and renewal rates? [00:26:52] Rekha Thangellapalli: Yes. For specifically for geos size. [00:26:54] Rekha Thangellapalli: Yeah. [00:26:55] Vince Menzione: Very interesting. Allison, uh, what had to change internally to produce these co-selling? We talked a little bit about the field organization and enabling a, a group of, and, you know, account sellers that are very customer focused and enabling them on the co-sell side. What had to change internally to drive that? [00:27:13] Vince Menzione: Yeah. [00:27:14] Allison McFadden: I, I might have already alluded to this a little bit in a previous answer, but, um, creating the capacity to develop, build, and sell these solutions, um, inside of a large GSI, where billable hours is kind of the number one metric on the table. Um. Is part of the investment that we had to make within Accenture to get this done? [00:27:36] Audience Member: Yeah, [00:27:36] Allison McFadden: so expert technology time. So we have technologists that understand the elastic technology. We do similar with Nvidia, by the way, we. We released some of their time to go co-develop the solution because it has to hold technical water, right? It can’t just be a marketing pitch. It can’t just be, it has to be a real, um, what’s the there, there. [00:27:59] Allison McFadden: So in order to actually do proper co-sell, we had to release some of that time. Um, to invest in those partnerships. Um, we’ve also done similar with some industry aligned business development leaders recently, so we have freed their time up to go. Uh. Open new conversations, educate client, account teams, go to clients, have conversations. [00:28:26] Allison McFadden: Um, so that, that’s a new motion that we, uh, have just kind of recently made, um, to allow them, I love this brain one, brain two also, right? So to allow them to focus on brain two, because a lot of our time. Typically spent delivery issues, you know, getting my hours, where am I charging my time? And so just freeing up a little of that capacity to do this work, um, helps get us in this brain two mode where we’re not just living to survive. [00:28:56] Vince Menzione: I. So, Matt, you’ve removed a lot. I mean, one of the things I admire, I admire AWS for being first to market and removing the most friction in marketplace of any of the vendors. Really, truly that. You talked about some of the announcements. How does some of, how does some of this tie PC central agents propensity sales plays, MCP, how does some of this tie to how, how you’re thinking about the future? [00:29:18] Vince Menzione: And how to enable more motions like this. [00:29:20] Matt Yanchyshyn: Yeah. Well, I, I think if you know my boss, UBA Borno, uh, you’ll know that she has a maniacal focus on automation. Yeah. Um, and, uh, co-sell is increasingly automated. You know, you were asking earlier about propensity data. You can get that propensity data in addition to sales plays and, uh, opportunity scores through the partner central agents. [00:29:38] Matt Yanchyshyn: So things that used to require multiple calls to A PDM, if you’re lucky to have one. Yeah. Or a p sm. Uh, you, you can now get through, through these agents, you know, uh, tech Systems, TGS, they, they manage what, over 5,500 customer opportunities with agents that they built on top of our partner Central APIs. [00:29:55] Matt Yanchyshyn: Um, and work Span has built a whole product and business that’s right on leveraging, uh, our APIs, our capabilities to sort of tie into your CRM. So, majority of all opportunities will be progressed and managed by agents. This year at AWS, we already have a majority of all customer opportunities, all app have a partner attached and I, I took a personal goal for a majority of those partner attachments, not to happen from a human. [00:30:22] Matt Yanchyshyn: But from our solution matching engine. And how do you get recommended by that solution? Matching engine, having a healthy ACE pipeline, thanks to partner central agents and the integrations you’re doing. And in addition to being the specializations and doing things like multi-product solutions and ultimately closing opportunities, you dream of LAR and so LAR will help that. [00:30:40] Allison McFadden: It’s more like a nightmare. [00:30:41] Vince Menzione: And so, you know, [00:30:42] Allison McFadden: it’s more like a nightmare, but [00:30:44] Vince Menzione: nightmare. Well, it’s, it’s, yeah. Nightmare of Laura and, and. Nice dreams of PRM, but the, um, but that’s the loop, right? I, I think, uh, increasingly co-sell for us, and in my mind, is largely a hundred percent automated. Yeah. Except for what matters most, those most largest, most strategic, most complex deals. [00:31:01] Vince Menzione: Where our highly paid and very skilled salespeople are most effectively used. [00:31:05] Vince Menzione: Yeah. [00:31:05] Vince Menzione: You know, the days of, you know, this person with 20 years experience selling, clicking, progressing opportunities through a pipeline, uh, should be over. Uh, and, and we need those people out, out selling and, and co-selling. And so that for me. [00:31:19] Vince Menzione: Yeah. That, you know, we talk a lot about co-sell, but I, I’m obsessed with automating as much of the co-sell as possible. [00:31:24] Vince Menzione: I remember going back to the ex Excel spreadsheets and, and that, that seems to be be Viva became spreadsheet jockeys. [00:31:31] Vince Menzione: Yeah. [00:31:32] Vince Menzione: And, and they stopped selling. They forgot how to sell. [00:31:34] Vince Menzione: Yeah. And people spend all this time doing lunch and learns and things like that. [00:31:36] Vince Menzione: And then, you know. Then the salespeople rotate out after 18 months and, and it, that’s, that’s the old days. Uh, you know, the new days are, are AI powered matching algorithms, uh, ag agentic co-sell, using the partner essential agents to get your data and, and putting that data to use automatically and, and what sounded like magic. [00:31:51] Vince Menzione: 12 months ago is being done, you know, by partners at massive scale across thousands of opportunities. You can do it today. And you know, I, there’s a guy named another Mike, right? Mike another Mike who they have, there’s like a guy who’s doing all this and I’m picking on Mike ’cause I, I know their system really well and I know the guy Mike grew easily built it for them. [00:32:08] Vince Menzione: Um, but, you know, I think, yeah, again, in the days of having 10 people sort of doing lunch and learn could be replaced by one or two people, building agents, uh, managing a massive pipeline. And, and that’s the future. [00:32:18] Vince Menzione: Exactly. James, your perspective on what breaks with co-selling? [00:32:22] James Kang: Oh, what breaks co-sell? Um, I would say. [00:32:25] James Kang: It, it starts and finishes with just misalignment and a loss of trust with the customer, especially when you have multiple partners or stakeholders involved. If you’re trying to do a three-way deal with a end customer and you’re not on the same page, you’re not gonna get to a successful outcome on, on the backend. [00:32:44] James Kang: Uh, the fix is a much more complicated story. I would say that to take a step back, um. We’ve talked about the five layer cake. We’ve talked about where NVIDIA kind of fits within the equation. We are invested in the ecosystem and so as different players and application organizations win and see these outcomes for end customers, we celebrate that success. [00:33:07] James Kang: Um, and as part of that kind of ethos of where NVIDIA fits within the ecosystem, we wanna make sure that not only. Our customers, but our partners like ISVs and GSIs are set up for success. Um, we do not as Nvidia sell hardware or GPUs directly to customers We use. Hyperscalers like AWS as kind of our force multiplier. [00:33:31] James Kang: And similarly we think of ISVs and GSIs as the force multipliers in terms of our extensions of how we, we kind of leverage the relationships and build the trust with our end customers. And so going back to kind of the question, Vince, I would say that it all comes back to trust and being able to build that mutual trust. [00:33:48] James Kang: Um, a lot of what we do when we co-sell with AWS is really on the software layer. Um, we actually have more software engineers at NVIDIA than we have hardware engineers, which is a weird thing to say, um, because everyone knows us for our GPUs. But because of that fact, we are heavily invested in Cuda and making sure that Cuda becomes the foundational layer for how not only our ISVs and GSIs, but also our end customers are building. [00:34:12] Vince Menzione: Very cool. So Reiki, you and James together on this production. Versus pilot with the Gentech ai. Tell us a little bit more about that. Where, where are you in the process? [00:34:24] Rekha Thangellapalli: Yeah. So I mean, in general, what we’re seeing out in the market in, in relation to sort of AI and, and customer’s journeys is that, um, at least from an elastic perspective, um, we’re seeing people very much in production when it comes to, you know, kind of AI assistant co-pilot use cases. [00:34:42] Rekha Thangellapalli: So, you know, things like, um, software development, customer support is a big one. Um, any sort of employee productivity use cases where there’s. Still a human in the loop somewhere. Um, and there’s a very like, clear path to value. And so we see the customers being in production excelling there. Um, no problem. [00:35:01] Rekha Thangellapalli: Where we’re seeing people still kind of in the pilot phase is those fully autonomous workflows where there is no human involved. The agent is reasoning on its own. Um, accessing multiple systems and taking an action on the user’s behalf. And what we’re seeing is that it’s not the intelligence of the agent that’s holding it back. [00:35:26] Rekha Thangellapalli: It’s more about giving the right context to the agent and having the right. Security kind of governance controls in place for the company to feel comfortable in putting these fully autonomous workflows into production. And that’s really the conversation we’re having is all right, what are the controls you need in place? [00:35:47] Rekha Thangellapalli: For you to release this to your business unit. Um, and what is the context that the agent is needed before we can comfortably let the agent make the decision on the user’s behalf? Um, James, I’d be interested to hear what you’re, what you’re seeing in the market [00:36:03] James Kang: plus one on all things context. I, I would even go so far as to say, um. [00:36:09] James Kang: H how many folks in the audience have heard of token maxing? Like this new term? [00:36:13] Rekha Thangellapalli: Yeah. Yeah. [00:36:14] James Kang: Um, I’ll, I’ll give a very specific example of, of Uber that went public. With the example of Claude, like they allowed all of their employees to use as many tokens as possible, and within the span of four months, they exhausted their full budget for the year, and so they had to pull back, and now there’s a cap on every employee. [00:36:33] James Kang: I think the number that’s circulating is $1,500 per month per employee, and so I think that is at least. In this multi-phase evolution of where we’re going to be and where we’re today, cost has become kind of the prohibitive force in terms of agentic AI at scale. Um, I think we are working on some very creative solutions in-house and Nvidia. [00:36:55] James Kang: Um. And we saw some really dynamic announcements this week when it comes to all things agent core, um, where we want to focus on very nimble ways for customers to be able to execute and go to market. And one extreme example of that is our investment within our open model strategy. So Nvidia, not only, again, providing GPUs, we actually offer our own op open models, which we call our Nitron models. [00:37:21] James Kang: And through our Nitron models, we are allowing customers to really develop and fine tune their own proprietary models in a cost effective manner. So right alongside the frontier models like OpenAI and Anthropic. It’s not a if then, it’s not an either or statement. It’s a, it’s a permutation, it’s an and So we’re giving you a cost effective alternative to not only bring your AgTech applications at scale by training on Nibo tron, which is open source, but then once you’ve kind of finished and fine tuned that specific training job to be able to. [00:37:53] James Kang: Go ahead and utilize your frontier models, whether it be OpenAI or Claude. And I know there’s other partners here that are providing those kind of different model capabilities. And so I think for us it’s, it’s a matter of choice. We know that this market is dynamic. It’s gonna be evolving over the next coming months as well as the next coming years. [00:38:10] James Kang: Uh, but we believe that we are positioned for a really unique dynamic expansion of AgTech use cases over the, at least the next three to six months. [00:38:20] Vince Menzione: Allison, for the partners in the room who are glazed over right now going, what do I, what do I do over the next 12 months? [00:38:26] Allison McFadden: Should I wake everybody up by saying, yeah, please. [00:38:27] Allison McFadden: Say go hurricanes. [00:38:28] Vince Menzione: Yes. [00:38:29] Allison McFadden: Is there anyone, anybody? Everyone’s like, boo. I get to leave the parade today to go home to parade. I live in Raleigh, so we’ve got our parade on Saturday. Nice. [00:38:39] Vince Menzione: Nice. [00:38:40] Allison McFadden: All right. Wake up. Um, all right. So for the $50 million partners in the room, um. $50 million is not small. You have something that works. [00:38:50] Allison McFadden: Right. This is great. What I would be thinking about is, you know, we’ve talked about focus before, but really doubling down on, you know, what is, what is your industry, what is your client like, ideal client that you serve. And build, um, almost that kind of community. You know, the, the clients we have move from firm to firm to firm. [00:39:17] Allison McFadden: And if you’ve done good work at one, you’re gonna follow ’em to the next. Um, so build that client demand in a specific place or specific client profile that is just like really knocking it out out of the park for you. Um. Scale with marketplace, right? So if you, I, I love some of the data that you were sharing in your talk earlier, um, because it’s like no overhead scaling mechanism. [00:39:45] Allison McFadden: I mean, it’s, it’s fantastic. Um, Accenture, other GSIs like us, we are investing in marketplace. So we’re investing in resources, um, to help us. Use marketplace more with our clients and we’re gonna capture, right, those storefronts. And if you’re present on marketplace, you’re gonna be able to catch, uh, yourself in that wheel. [00:40:09] Allison McFadden: So I think those are the, the kind of couple of things I would say is focus, focus, focus to drive that client demand and use scaling mechanisms like marketplace to really kind of, uh, accelerate. [00:40:24] Vince Menzione: Matt, anything to add there on the. [00:40:26] Vince Menzione: Well just, you know, Ja, James, you, I love the token maxing reference in Uber and it reminds me, you remember when cloud came out and everyone was like, oh, all these people are, are gonna use the cloud and costs are outta control and. [00:40:39] Vince Menzione: Um, a lot of people pulled back from the cloud and, and a lot of those companies no longer exist. And it’s similar with, with, uh, token maxing, like, oh, these agents are outta control. You have a choice. You can embrace them and figure it out and get governance and, and make your data available. Um, use the partner, central agent, move to agent to co-sell, or you can fade and die. [00:40:58] Vince Menzione: And, and that’s, that’s where we’re at. Uh, is, is the, the companies sitting here today embraced the cloud years ago and won. Uh, and and there’s a set of companies here today who are gonna embrace agents in the, for both buyers and sellers, and will win. And there are those who won’t and they won’t win. And so for me, it’s like we’re, we’re at a, we’re at a crossroads. [00:41:18] Vince Menzione: And, and if you’re gonna win, you gotta leap into that, you know? I love it. And, uh, and, and, and it’s, it means the cost of experimentation is so much lower now. Development and, and even business development or software development is, is agent enabled. And so you can take risks, you can experiment and, and you have to, it’s, it’s an existential moment. [00:41:37] Vince Menzione: Agreed. We’ve got a couple minutes left over for any questions. What do you think? Sure. Are there any here. I think there are a couple. Yeah, we’ve got, we’ve got a co-sell question I’m sure coming up here. [00:41:51] Audience Member: Um, I’m Cassandra, I’m the CEO of Partner Tap. And one of the questions I had was, I think, you know, the co-selling between the sellers is where things get. Really, really hard when you’re multi-partner. And so when I was listening, um, with, you know, the Accenture and Elastic together, you talked about how you had, you, you had to get these BD business development people. [00:42:22] Audience Member: Um, is this a new team that is over the client team? And how do these teams interact like with the elastic sellers? Are you doing a lot of coaching to the field and then with if AWS sellers are, are involved, like what is that whole picture? What does look like, [00:42:43] Allison McFadden: like [00:42:44] Audience Member: on the ground? I mean, that is the hardest part, I think, and that’s what we hear. [00:42:48] Allison McFadden: It’s so, it’s so, it’s so tough. Um, and I will, I’ll just say, so our business development leaders that we now have kind of. Expanded their capacity. They have always been, they have always been there. Um, but they have not been well resourced. They haven’t, they haven’t had very clear kind of job description. [00:43:12] Allison McFadden: I’m gonna say I, in the past they have been kind of focused on partner relationship. And so like more like an alliance manager and maybe working on some of the data. Right? So when I say I have nightmares about Lars, because we’re always trying to increase the LAR for Accenture and, and they were focused like in those detailed weeds of like trying to pass ACE and trying to call the PDM and all this stuff. [00:43:39] Allison McFadden: What we are doing is really pivoting them to be proper sales, business development focused on client outcomes and focused on. Technical skills to be able to describe what this solution is to the field. So, um, and because we need, I have many, many questions about, I gotta get agents to work with Eurogen co-sell so that that part somehow goes away. [00:44:05] Allison McFadden: So that’s a, that’s the thing we gotta solve still, but, um, so we’re pivoting them to be kind of driving. More of that co-sell enablement with the field, um, and taking that message to the field rather than being there, waiting for questions to come in from the field, waiting for like our field teams to discover, oh, I saw something that we’re doing with Elastic, like on a press release on LinkedIn. [00:44:30] Allison McFadden: Right. So we’re kind of trying to pivot them to be more proactive. [00:44:33] Vince Menzione: Very cool. [00:44:34] Rekha Thangellapalli: Yeah. And uh, Cassandra, that’s an excellent question because I think. Multi-party, you know, sort of tri-party offerings. The hardest part is operationalizing it at scale, right? Yeah. And so for this particular offering, we are basically having three routes to market. [00:44:51] Rekha Thangellapalli: So one is seeing how this offering fits into our existing elastic go to market. And so I am constantly enabling our field sellers to say, okay, within our three field sales place, here’s exactly where this fits in. Here are, you know, uh. Keywords that you hear in customer conversations where you bring up this offering and here’s a process of how it works. [00:45:14] Rekha Thangellapalli: Um, exactly At what sales stage do I bring in Accenture, how, you know, what are the roles and expectations? Right? So that’s on the elastic side. We’re doing the same thing on the Accenture side. So we’re doing a ton of training enablement and lunch and learns, and we’re also looking at how do we fit into. [00:45:31] Rekha Thangellapalli: Uh, Accenture’s AI transformation projects, we are the semantic layer, right, of their enterprise brain. And so it’s a whole different sales motion, um, and, you know, having the right assets, having the right process again to make sure that that goes smoothly. And then finally, we’re going directly to the customer. [00:45:49] Rekha Thangellapalli: So we are launching multiple external campaigns where, you know, if the customer raises their hand. We will, we will line up immediately. Right. Um, and so, [00:46:01] Allison McFadden: I mean, I can’t, I can’t, I can’t say how important that third leg of the stool is. ’cause the second part, she talked about getting into our catalog is the first thing. [00:46:09] Allison McFadden: ’cause my BU business development leaders have the catalog. Right. And that’s what they’re selling. So what Elastic has done has gotten into one of those offerings and then. If we have a customer that asks for it, that is the fastest way to alignment. That is like the number one thing that we respond to [00:46:26] Vince Menzione: customer at the center. [00:46:27] Vince Menzione: This is great. Well, I think we’re up to time. This was a great session. I want to thank you. This is what a great, what a great group. [00:46:34] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where [00:46:43] Vince Menzione: you listen, and head over to the ultimate partner.com. [00:46:47] Vince Menzione: For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything [00:47:09] I.

Send us Fan MailThe hosts introduce a weekly cannabis law and policy podcast, promote membership and an emailed news report via QR code, and discuss building AI software to run their dispensary using an MCP server connected to Dutchie's API. The main story is that the DEA's administrative rescheduling hearing has wrapped without an interlocutory appeal, with 50-page post-hearing briefs due August 17; they outline the ALJ recommendation process, potential Schedule III timing, and expected judicial review lawsuits by SAM and drug-testing interests. Other topics include criticism of the Cannabis Administration and Opportunity Act as election-year grandstanding, a TerrAscend dispute where the IRS seeks repayment of an $8.37M 280E-related refund, declining pre-employment marijuana testing, a Michigan Supreme Court ruling limiting probation bans on legal cannabis, California regulators linking local bans to illicit markets, stalled Pennsylvania legalization, a Kenyan court rejecting a Rastafari legalization case, and mention of online clone sales under hemp claims.00:00 Welcome and Subscribe00:19 Dispensary Updates and Weekly Report01:28 AI POS and MCP Explained03:29 DEA Hearing Wraps Up08:34 Schedule III Timeline and Process13:30 Single Convention and Break14:28 COCA Bill Returns17:38 Hemp Backlash and Seed Panic19:38 Military Testing and Legal Use23:37 280E Refund Fight28:52 Advertising Rules and Classes30:16 Rolling Class and Loans30:45 Workplace Testing Debate33:09 Military Drug Test Story35:23 Michigan Probation Win36:47 Why Weed Costs More38:39 Jimothy and Name Game43:07 Local Bans Fuel Illicit48:05 Pennsylvania Politics50:48 Kenya Rastafari Ruling54:16 Clones and Hemp Hustle55:49 Wrap Up and DisclaimerSupport the showGet our newsletter: https://bit.ly/3VEn9vu

Why do AI agents and applications look impressive in demos but struggle when companies try to deploy them in production? In this episode of Tech Talks Daily, I speak with Nikunj Bajaj, co-founder and CEO of TrueFoundry, about why enterprise AI has become a systems problem, what companies need to move AI from proof of concept to production, and how better infrastructure can improve reliability, governance, security, observability, and cost control. Before founding TrueFoundry, Nikunj worked at Meta on conversational AI systems serving more than a billion users and contributed to the company's internal machine learning platforms. He explains how developers at Meta could concentrate on solving business problems while infrastructure handled logging, monitoring, deployment, and governance by default. In many enterprises, the same journey from an AI idea to a production application can still take weeks or months. Nikunj argues that increasingly capable AI models are not necessarily the biggest barrier to enterprise adoption. The harder challenge is building reliable systems around them. Companies need to know what happens when a model becomes unavailable, how an agent is behaving, which data it can access, how much it is costing, when a human should intervene, and whether there is a kill switch when something goes wrong. We discuss why AI proofs of concept often fail when exposed to real users. Controlled demonstrations rarely reproduce production conditions such as unexpected prompts, malicious actors, heavy workloads, model outages, latency, and dependencies between multiple components. Even when individual parts of a system perform reliably, combining them can create failure rates that businesses cannot accept for mission-critical workflows. The conversation also examines the infrastructure required as companies introduce multiple AI models and agents. Nikunj explains the roles of model gateways, MCP gateways, and agent gateways, and how bringing these components together through an AI gateway can give enterprises a control plane for observing and governing AI traffic. Cost is another major challenge. Nikunj explains why sending every request to the most powerful model can waste significant amounts of money when smaller or cheaper models could produce comparable results for simpler tasks. Intelligent model routing can help companies balance quality, latency, availability, and price. He shares how organizations using this approach have reduced model costs by as much as 75 to 80 percent in some production environments. We also discuss what reliable multi-agent systems require in practice. Companies need clearly defined boundaries for what agents can do, escalation routes to other agents or people, safeguards against infinite agent loops, and complete audit trails of interactions and decisions. For CIOs, CTOs, AI engineering teams, platform leaders, and companies trying to move generative AI and agentic AI into production, this conversation provides a practical guide to the infrastructure decisions that determine whether AI applications remain impressive prototypes or become reliable business systems. The next stage of enterprise AI will not be defined by models alone. Companies that can connect, observe, govern, secure, and control their AI applications while managing costs will be better positioned to turn experimentation into dependable production systems.

This week on the Friday Deploy, Ben and Andrew explore Codex's obsession with the isRecord type guard and break down the Linux Foundation's new MCP certification. They also discuss the fundamental mechanics of agentic loops and CircleCI's new agent-first CLI redesign. Finally, they dive into longitudinal research proving that AI creates a massive pull request bottleneck, highlighting why automated code review is the only sustainable path forward.Register: The Engineering Productivity Gap live workshop on July 30Follow the show:Subscribe to our Substack Follow us on LinkedInSubscribe to our YouTube ChannelLeave us a ReviewFollow the hosts:Follow AndrewFollow BenFollow DanFollow today's stories:I'm pretty sure isRecord is our faultIntroducing the MCPA: the First Official Certification for the Model Context ProtocolIf you give a Goose an MCP serverWhat the hell is a loop, anyway?Rebuilding the CircleCI CLI from scratchAI Writes Faster Than Humans Can Review: A Longitudinal Study of an Enterprise 2x MandateOFFERSStart Free Trial: Get started with LinearB's AI productivity platform for free.Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era.LEARN ABOUT LINEARBAI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production.AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance.AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil.MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

Brandon interviews Arjun Iyer, CEO & Co-founder of Signadot. They discuss how Ephemeral Environments eliminate developer toil by shifting validation earlier in the dev cycle, how Signadot's MCP server lets AI coding agents run end-to-end tests autonomously, and real-world results including Brex saving $2M in cloud spend. Plus, how Cisco bought AppDynamics for ~$4 billion the day before their IPO. Watch the YouTube Live Recording of Episode 581 Show Links Signadot Free Trial Brex Case Study Signadot Documentation Overview Contact Arjun Iyer LinkedIn: Arjun Iyer Twitter: @arjuniyer_ SDT News & Hype Join us in Slack. Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com and we will send you free laptop stickers! Follow us: Twitch, Twitter, Instagram, Mastodon, BlueSky, LinkedIn, TikTok, Threads and YouTube. Use the code SDT to get $20 off Coté's book, Digital WTF, so $5 total. Become a sponsor of Software Defined Talk! Special Guest: Arjun Iyer.

In this episode of Business Brain, we get into when to stop using chat and move to Cowork. Chat is a great place to start — it’s just not where we should live. Dave’s signals: more than five back-and-forths, or constantly pasting in screenshots, log files, and PDFs. That’s the tell. Point Cowork at the folder instead and stop copying and pasting. His trick is to ask the chat directly whether it’s time to move, and to have it write the handoff prompt for the Cowork session, since Cowork doesn’t inherit the full context. Flip the default: assume you’re going to Cowork, then convince yourself why you should stay in chat. We also untangle chats vs. projects vs. Cowork vs. Claude Code — and the one real reason to stay put, which is cloud sync across devices. Then Dave walks us through a wild experiment: handing $10K of found money to Claude to run as a 90-day trading portfolio. He planned it in chat with Fable, executed in Cowork with Opus, and let it pick platforms with API and MCP access — Kraken for crypto, Alpaca for securities. It insisted on a seven-day paper trading run first, keys live in a 1Password vault instead of the session, and there’s a kill switch on his phone. No options, so the floor is zero. Whatever happens, it’s tuition. Real story: Claude didn’t earn the money — it just got him far enough through the process to actually collect it. Get out of the chat, and keep living that Charmed Life. 00:00:00 Business Brain – The Entrepreneurs' Podcast #771 for Casual FridAI, July 17, 2026 00:00:15 July 17th: National Tattoo Day 00:01:26 Defaulting to Claude Cowork instead of Claude Chat 00:10:26 SPONSOR: FanVue. Are you ready to start your own creator journey and make it big? Visit https://www.fanvue.com/ today and launch your career! 00:11:43 SPONSOR: Shopify: Own your customer relationships. Own your revenue. Start with a free trial at Shopify.com/BusinessBrain. 00:12:58 Letting Claude invest the money it earned 00:20:06 Business Brain 771 Outtro This Episode's Big Takeway: Get out of the chat! Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – Cowork vs Chat and $10k to Claude – Business Brain 771 appeared first on Business Brain - The Entrepreneurs' Podcast.

Enterprises are running more AI agents than their security teams realize, and attackers only need to be right once. Anand Oswal, EVP of Network Security at Palo Alto Networks, explains how to secure agents across four surfaces: enterprise, SaaS, endpoints, and the browser. With host Michael Krigsman, he covers shadow agent discovery, MCP and browser risks, prompt injection, agent identity, and why a unified platform beats a stack of point products.YOU'LL DISCOVER✅ The four agent surfaces every CISO must secure at once: enterprise, SaaS, endpoints, and the browser✅ Why discovery comes first: you cannot secure agents, models, tools, and plugins you cannot see✅ The Palo Alto Networks finding that one third of public MCP servers carry takeover level vulnerabilities✅ How vibe coding agents demand privileged access to local files, terminals, and cloud credentials✅ How browser agents inherit your session and cookies and can perform identity impersonation✅ Runtime threats to know: prompt injection, memory poisoning, tool misuse, and model DoS✅ How MCP and A2A protocols expand the attack surface, and why a centralized AI gateway anchors identity, runtime, and observability controls✅ The case for zero trust, an AI-driven SOC, and one unified platform over point products, and where Prisma AI fits⏱️ TIMESTAMPS0:00 Introduction0:22 Agent memory poisoning and tool misuse0:59 Discovering shadow agents across four surfaces2:32 Vibe coding agents and MCP risk4:46 Browser agents and session misuse6:20 Runtime threats and prompt injection7:17 Agent-to-agent protocols and attack surface8:04 Agent identity and the control plane9:16 Centralizing control at the AI gateway10:23 Zero trust and an AI-driven SOC11:29 One platform, not point productsSubscribe for weekly conversations with the business and technology leaders shaping the enterprise. Get the CXOTalk newsletter: https://newsletter.cxotalk.com Show notes, transcript, and summary: https://www.cxotalk.com/episode/palo-alto-networks-evp-securing-ai-agents-in-the-enterpriseEpisode 924#CXOTalk #EnterpriseAI #CIO #AIGovernance #AgenticAI #IBM #DigitalTransformation #AIStrategy #AILeadership

Henrik Hoffman Kraft från DEMA, och Jacob Wibom Westerberg från Orange Juice gästar podden Framtidens E-Handel. Sedan Claude Cowork och "skills" blev vardagsmat har produktivitetsökningen gått från tio-tjugo procent till något som känns kvalitativt annorlunda: agenter som skriver copy, analyserar Klaviyo-konton på minuter istället för timmar, och håller koll på long tail-beslut ingen människa hinner med. Men samtalet landar också i en svårare fråga: om AI ger enorm hävstång åt bara en handfull "power users" per bolag, vad händer då med resten av samhället?04:02 - AI blir årets tydliga rubrik för branschen05:37 - MCP kopplar agenter till mejl och konkurrentbevakning06:47 - Bolag börjar redan ersätta inköp och CRM med agenter09:37 - En skill är bara en instruerande textfil13:31 - Bara dåliga byråer riskerar ersättas av AI16:13 - Vattnet stiger - att stå still är att drunkna19:39 - Automatiserad annonsnamngivning sparade cirka 75 procent tid27:47 - Att fånga long tail-beslut ingen hinner med41:12 - Ad manager, rapporter och Klaviyo-analys ger mest värde45:05 - Tips: granska welcome flow mejl för mejl51:31 - Hälften av dagens uppgifter kan snart vara borta72:27 - Studie: workflow-design gav 90 procent högre omsättningHär hittar du Henrik & Jacob:https://www.linkedin.com/in/henrikhoffman/ https://www.dema.ai/https://www.linkedin.com/in/jacobwibomwesterberg/ https://www.ohjay.co/ Sponsor Airmee:https://www.airmee.com/en/ E-handlarens Ordlista:https://framtidensehandel.se/ - scrolla ner till under bannern. Framtidens Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Helium 10's new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/   TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley's full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.   Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you're attending, make sure to stop by the Helium 10 booth and take advantage of Amazon's Seller Cafe for help with account or support issues that have been difficult to resolve.   In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code

#359: When was the last time you sat through a 30-minute product demo and walked away actually knowing anything? You would learn more from five minutes hands-on than an hour of watching someone else drive. Now you have help. An agent can watch the 30-minute video, play in the sandbox, read every page of the docs, and come back before you finish your coffee with a verdict - tried it, does not work, next. The agent is the new tire kicker. So if you are a vendor, an open source maintainer, or the person building the internal app nobody outside the building ever sees, the demo you have been giving is aimed at a buyer who already left the room. Your job now is to make life easier for agents. An MCP server, a CLI, skills, an AGENTS.md file, not blocking your own site with Cloudflare when someone's agent tries to read your pricing. Everything that makes a product easy for an agent would have made it easier for a human all along. We just never bothered, because we had months to burn. Now the clock runs in minutes and every corner we cut is suddenly on fire. Three kinds of demo, three different answers. The vendor sales demo is off-putting before it starts - if a website says book a call to try it, Viktor is already gone. Open source barely needs a demo at all: a good README, a quick start, an AGENTS.md, and the agent assembles a demo tailored to your stack, your database, your questions, instead of some generic happy path. Internal is where it gets good, and it might be the one that matters most since exactly zero apps ship without customization. Viktor's bar: stop showing me plans, show me the thing running. Sit the stakeholder down and build it live while you talk. Three days to a prototype instead of 300 pages of PRD. Sandboxes first, demos second - if you cannot spin up a sandbox, you did not build it right. And demo the failure modes, not the happy path, because resiliency is the real selling point now. Disks still fill up. No amount of AI magic empties them for you.   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Host Dr. Jay Anders welcomes Anna Dover, PharmD, Senior Director of Editorial Content at First Databank (FDB). Together they unpack pharmacogenomics — using a patient's genetic profile to predict which drugs will work and which will cause harm — and why it's one of the most exciting frontiers in personalized medicine. They explore the data challenges holding it back, from genetic results trapped in unstructured PDFs to the lack of a standard transmission vocabulary and the gap between health system and community pharmacy. Dover also details FDB's new MCP for grounding large language models in evidence-based, clinically curated drug information.

“Running a startup is a knife fight whether things are going well or not,” says Chris Pedregal, cofounder and CEO of Granola. Granola recently raised a $125 million series C round at a $1.5 billion valuation on the strength of its AI meeting notetaker.That valuation hasn't made Pedregal complacent. Granola built its name as the first to make good AI meeting notes, but Notion, OpenAI, and Zoom have all since released their own versions. Pedregal isn't rattled—he never thought meeting notes were the real prize. The bigger fight, he says, is over “what interface we use for work, and what work looks like in an AI-native world.”That's why Granola is betting on owning the entire meeting workflow: preparing people for a call, helping them act on it afterward, and making that context available to whatever agent—Claude, Codex, or anything else—people bring to the table. Over the next few months, the company plans to push hard on its API and MCP to make that possible.Dan Shipper talked with Pedregal for AI & I about why Granola pre-generates millions of meeting briefs, most of which go unopened, what “bring your own agent” software could look like, and why Pedregal still thinks “easy come, easy go” about Granola's own success.If you found this episode interesting, please like, subscribe, comment, and share.More from Dan Shipper:Subscribe to Every: https://every.to/subscribeFollow him on X: https://twitter.com/danshipperTimestamps:00:00:59 Introduction00:01:57 Why starting a company feels like a knife fight00:04:33 Granola's counterintuitive view on competition00:10:44 Dan's "pirate and architect" framework for structuring early-stage product teams00:13:09 How Granola's "shaping" and "validation" phases work for building new features00:18:17 Why Dan lives almost entirely inside Codex00:24:40 The case for "Codex-native apps"00:35:37 Granola's "handrail" philosophy00:38:12 Why Granola is betting on owning meeting-adjacent context instead of competing as a general agent00:44:19 What a transcript alone can never captureEpisode resources:Chris Pedregal on X: https://twitter.com/cjpedregalGranola on X: https://twitter.com/meetgranolaGranola: https://granola.aiGranola hits $1.5B valuation (TechCrunch): https://techcrunch.com/2026/03/25/granola-raises-125m-hits-1-5b-valuation-as-it-expands-from-meeting-notetaker-to-enterprise-ai-app/Go to https://attio.com/every and get 15% off your first year.

Big thanks to Cisco for sponsoring my trip to Cisco Live EMEA and for changing my life and the lives of many other people. // Joe Clarke SOCIAL // LinkedIn: / joeclarke2 // YouTube video REFERENCE // MCP Demo using Python, AI and a self healing network (Model Context Protocol): • MCP Demo using Python, AI and a self heali... Do you know what this weird IP address is about? (192.0.0.2): • Do you know what this weird IP address is ... // David's SOCIAL // Discord: discord.com/invite/usKSyzb Twitter: www.twitter.com/davidbombal Instagram: www.instagram.com/davidbombal LinkedIn: www.linkedin.com/in/davidbombal Facebook: www.facebook.com/davidbombal.co TikTok: tiktok.com/@davidbombal YouTube: / @davidbombal Spotify: open.spotify.com/show/3f6k6gE... SoundCloud: / davidbombal Apple Podcast: podcasts.apple.com/us/podcast... // MY STUFF // https://www.amazon.com/shop/davidbombal // SPONSORS // Interested in sponsoring my videos? Reach out to my team here: sponsors@davidbombal.com // MENU // 0:00 - Coming Up 01:11 - Introduction 02:34 - The Backup Network Operation Center (NOC) 04:30 - The Security in the NOC 07:38 - Joe Clark Shares a Story 10:23 - Improvements with MCP 12:50 - Equipment Demonstration 16:16 - Physical Security & Physical Separation 17:53 - IPv6 & Other Updates 19:56 - Why IPv6? 22:42 - The Interface Dashboard Monitors 24:53 - Tips & Tricks 25:49 - Conclusion & Outro Please note that links listed may be affiliate links and provide me with a small percentage/kickback should you use them to purchase any of the items listed or recommended. Thank you for supporting me and this channel! Disclaimer: This video is for educational purposes only. #noc #network #cisco

Someone Is Scanning for Your MCP Servers and AI Assistant Credentials https://isc.sans.edu/diary/Someone%20Is%20Scanning%20for%20Your%20MCP%20Servers%20and%20AI%20Assistant%20Credentials/33150 Improve Router Hygiene to Protect Against Russian State-Sponsored Targeting https://www.cisa.gov/news-events/cybersecurity-advisories/aa26-194a OAuth Client ID Spoofing https://www.proofpoint.com/us/blog/threat-insight/oauth-client-id-spoofing-why-fake-client-ids-are-gaining-traction-stealthy Vulnerability Resolved in Veeam Backup & Replication 12.3.2.4854 https://www.veeam.com/kb4869 My Upcoming Classes https://www.sans.org/profiles/dr-johannes-ullrich

Katelyn Lesse and Angela Jiang lead the team building Anthropic's developer platform - the layer that both outside builders and Anthropic's own products run on top of. Angela frames the platform as a three-layer stack: knowledge, execution, and coordination. She argues the real leverage is what's at the top: "strategies," or meta-harnesses that give each token a different job, from advising to executing to reflecting to memory. On the question of open ecosystem vs. walled garden, they say they aren't precious about owning the stack. Katelyn points to Anthropic's self-hosted sandboxes with partners like Modal, Vercel, and Cloudflare. Whether the work runs on Anthropic's infrastructure or someone else's, what really matters to them is that the architecture is sound. The deeper bet is standards: they hand skills and MCP to the whole industry, build connectors on the MCP spec, and help agents (Claude and non-Claude) work together. The one place they stay closed is model routing: they argue harnesses should be tuned to a model family, so they're designing for Claude rather than routing across models. Angela's frame for the ecosystem bet is electricity: transformative only because everyone could plug in, and no company wired it alone.Hosted by Sonya Huang and Lauren Reeder, Sequoia Capital 00:00 Introduction 01:49 Two North Stars 02:27 External Builders And Primitives 03:54 What To Externalize 06:00 From Messages To Agents 08:19 Managed Agents Adoption 09:07 Three Layer Cake 10:22 Execution Harnesses Explained 11:09 Coordination Strategies Roadmap 12:13 Ecosystem Standards And Safety 15:39 Open Ecosystem Not Walled 17:12 Vertical Products And Form Factors 22:26 Claude Tag Under The Hood 26:04 Harness Best Practices 38:13 Token Costs And Whats Next

How did a European Amazon seller use AI, logistics, keyword data, and Helium 10 to scale millions without selling in the U.S.? Today's guest reveals the hidden plays most sellers overlook. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Bartłomiej Piątkowski, better known as Bart, an Amazon seller and agency operator from Poland who has sold millions in Europe and helped other brands do the same. What makes his story especially interesting is that he has built this success without selling his own products in the U.S. marketplace. Bart's journey started far from the typical e-commerce path. Trained as a cook, he then worked in radio and electronics, and discovered Amazon in 2016 when his company was on the verge of shutting down. With only a small amount of money left, he began learning about Amazon through online communities, moved returned inventory from retail into Amazon Europe, and realized that marketplace margins could beat traditional retail margins. From there, his business expanded into private label brands, reselling, packaging products, textiles, and managing major brand relationships across Europe. The conversation gets tactical as Bart breaks down how his team uses Helium 10, AI, keyword data, and advertising automation to move faster. He explains how tools like Cerebro, Magnet, Search Query Performance, Helium 10 Ads, and the all-new Helium 10 MCP help his team understand how Amazon reads a catalog, identify keyword opportunities, adjust bids based on performance, and even research hundreds of products in a fraction of the time. He also shares launch strategies using lower starting prices, Vine, coupons, inserts, and social proof to help products gain momentum. Bart also reveals why logistics, mobile-first listings, and category attributes are becoming major advantages for sellers in Europe. From sending inventory directly into destination countries for faster Prime delivery to optimizing listings for mobile shoppers and browser filters, his message is clear: success on Amazon is no longer about doing one thing well. It is about connecting data, operations, AI, and customer behavior into one smarter system. For sellers willing to adapt, automate, and think strategically, this episode is a reminder that the next level of growth may come from fixing the invisible parts of the business others ignore. To connect with Bart and learn more about his work, visit his website at https://bartlomiejpiatkowski.pl/en or check out his YouTube channel at https://www.youtube.com/@tdda_amzteam/videos. In episode 756 of the Serious Sellers Podcast, Bradley and Bart discuss: 00:00 - Introduction 04:14 - Discovering Amazon In 2016 06:43 - From Reselling To Private Label 11:15 - Bart's Favorite Helium 10 Tools 13:48 - Using AI And MCP For Amazon Research 15:22 - Automating Amazon Ads And Bids 16:46 - Scaling Keywords With SQP Data 20:58 - Launch Pricing And Social Proof 22:56 - Why Mobile-First Listings Matter 23:37 - Attributes That Drive Discoverability 26:01 - Europe's Biggest Logistics Mistake 28:48 - Expanding Beyond Amazon Europe

Episode web page: https://bit.ly/4fvszkT Episode summary: In this episode of Insights Unlocked, Nathan Isaacs sits down with three UserTesting voices—Lija Hogan, Amrit Bhachu, and Mike Mace—for a roundtable on the conversations they're hearing most often from enterprise leaders in the back half of 2026. Drawing on months of customer calls and industry events, the group unpacks where AI is actually changing how teams work, where the hype has gotten ahead of reality, and why human judgment keeps showing up as the differentiator no matter how capable the models get. The conversation moves from the "next bottleneck" debate—is it code, is it customers?—to the growing skills gap facing junior researchers and designers, the fading subsidies behind "token maxing," and why AI in the loop, not human in the loop, might be the better way to think about accountability. They also dig into agentic AI and the emerging question of whether customers will engage brands directly or through their own AI "info butler," why testing the personality and relationship of an AI product matters as much as testing its accuracy, and what leaders should actually prioritize as they head into 2027. You'll learn: Why "what's the next bottleneck" is dividing opinion among AI's loudest voices How shrinking model subsidies are forcing leaders to rethink where AI actually saves money Why the panel prefers "AI in the loop" over "human in the loop" How agentic AI and MCP could reshape whether customers deal with your brand or their own AI assistant Why evaluating the personality and relationship of an AI product matters as much as evaluating its correctness What UX research and design teams should prioritize in the second half of 2026 Resources & links Lija Hogan on LinkedIn ( https://www.linkedin.com/in/lija-hogan-894769/) Amrit Bhachu on LinkedIn ( https://www.linkedin.com/in/amritsbhachu/) Mike Mace on LinkedIn (https://www.linkedin.com/in/mikemace/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

#372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B marketers get live content wrong from the very first step, and how small shifts in packaging can completely change who shows up and who doesn't. They dig into the psychology behind when people actually open and engage with email, why shorter almost always wins, and the habits that quietly keep you out of the spam folder. Jay also shares the specific email and send-day habits he swears by, a few of his go-to tricks for getting people to actually reply, and how he thinks about testing your way to what works for your own audience.Timestamps (00:00) - – Why "webinar" might be costing you registrations (01:12) - – Meet Jay Schwedelson and the virtual event he built to 30,000 people (06:26) - – A simple trick to get more people to actually show up live (08:44) - – Why giving everything away on-demand might be a mistake (10:23) - – The case for live, human connection in an AI-saturated world (13:00) - – The send times most B2B marketers are sleeping on (15:18) - – How to package and name your content so people actually want it (22:02) - – The newsletter habit that makes people stick around (26:09) - – Small email tweaks that quietly boost open rates and deliverability Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we're joined by Stephen O'Grady, Co-Founder and Principal Analyst at RedMonk, to explore one of the biggest shifts happening in software engineering: AI is making code dramatically cheaper to produce, but everything downstream is becoming the new bottleneck.We discuss why SaaS isn't dead despite the hype, the explosive rise of MCP, why AI agents are overwhelming developer infrastructure, and what happens when every engineer suddenly has dozens of AI developers working alongside them. Stephen explains how package managers, code reviews, security, governance, and enterprise systems are all struggling to keep pace with AI-generated software.Along the way, we dive into AI coding tools, MCP adoption, developer productivity, infrastructure scaling, enterprise software, open source, package repositories, governance, and why the hardest problems in software may no longer be writing code—but managing everything that comes after.RedMonk: https://redmonk.comStephen O'Grady: https://www.linkedin.com/in/sogradyDemetrios: https://www.linkedin.com/in/dpbrinkm

Don’t let the AI wave crush you. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Dive into the seismic shifts happening within the AWS Marketplace and discover how AI, self-service product-led growth (PLG), and advanced co-selling strategies are redefining partner success. Matt Yanchyshyn, VP of Marketplace at AWS breaks down the recent announcements from the summit, illustrating how agility and adaptation are crucial to surviving the new agentic future. From lowering professional services fees to the explosion of business applications like ServiceNow, this conversation reveals the hidden mechanics of modern cloud procurement and how you can position your organization to capture massive enterprise opportunities before your competitors do. https://youtu.be/gaWxU1kgCLk Key Takeaways Adapting to the new agentic future requires agility rather than fighting the influx of AI tools. Lowering the listing fee for professional services from 2.5% to 0.5% drastically improves partner economics. Organizations without a self-service or PLG motion on the marketplace are literally leaving money on the table. Millennial buyers increasingly initiate complex enterprise procurements through self-service and AI-driven research. New AI-powered opportunity scoring empowers partners to prove their value internally and to AWS. Marketplace success hinges on optimizing metadata for AI agents, not just traditional SEO. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: AWS Marketplace, agentic workflow, med pick scoring, phoenix.ai, Cara Cloud, branded storefronts, product-led growth strategy, intrinsic value boost, SaaS evolution, self-service motion, Databricks credit model, Trend Micro companion app, MCP servers, opportunity score tracking, PPA drawdown, concurrent agreements, AAMI structural debt, CXML procurement Transcript: Matt Y Audio Podcast [00:00:00] Matt Y: The ability to adapt with change and kind of roll with punches. ’cause a lot of people are saying like, agents are gonna destroy everything. And, and the opposite has been true. [00:00:08] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:19] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:42] Vince Menzione: It is the strategy because being in the room changes everything. [00:00:46] Matt Y: Let’s start. [00:00:50] Vince Menzione: And now on to the really important stuff. So, Matt, I don’t wanna butcher it ’cause I, a couple people have told me how to pronounce your last name and they said use the word magician and you’ll get close to it. But I’m just gonna introduce you as Matt Wy and I’m gonna ask you to pronounce your name on stage, but I want to have you join us. [00:01:08] Vince Menzione: So excited to have Matt wy. After a super busy day and night last night, come over from Brooklyn and join us today. Matt, so great to have you. Thanks. Thank you so much. Thank you so much. Alright, so pronounce your name for us. [00:01:23] Matt Y: Anyone wanna guess? Ian’s? It’s like magician. [00:01:27] Vince Menzione: It’s not that hard, [00:01:28] Matt Y: it’s not that [00:01:28] bad, [00:01:28] Vince Menzione: but I don’t wanna butcher. [00:01:29] Vince Menzione: I wanted to let you do it. Good. [00:01:30] Matt Y: What calls me Matt White. [00:01:31] Vince Menzione: That’s great. [00:01:32] Matt Y: Yeah. [00:01:32] Vince Menzione: So 13 years. [00:01:34] Matt Y: Four coming up on 14 next month. Yeah. [00:01:36] Vince Menzione: Wow. Congratulations. Yeah. So you’ve been there, you’ve been there since the early days. And we, we had a conversation. I had some Microsoft, former Microsoft colleagues. Uh, Theresa Carlson, for those of you who knew the public sector business. [00:01:48] Vince Menzione: Yeah. Who started, I mean, Andy came out, it was so funny because I was there and she was hosting Andy for a dinner and with all the CIOs of the federal government. [00:01:57] Matt Y: Yeah. [00:01:58] Vince Menzione: And she was still at Microsoft and it was actually kind of an interesting time. And she came over and did a lot of great things for a number of years. [00:02:04] Matt Y: Yeah. She [00:02:05] Vince Menzione: and a lot of great [00:02:05] Matt Y: business. [00:02:06] Vince Menzione: Yeah. She really like, it went from employee number one to 7,000. [00:02:09] Matt Y: Yeah. [00:02:09] Vince Menzione: And you, you were, you’ve been there all that whole time. Pretty much. [00:02:12] Matt Y: Yeah, I guess when I started in New York, just down the road, we were, uh, in a Regis facility. There were like 11 of us in, uh, just sitting around a table and we had to speak quietly sometimes because there was a, um. [00:02:21] Matt Y: Some type of a financial services organization down the hall and they’d listen to try and get stock tips on Amazon. Yeah, [00:02:28] Vince Menzione: I love it. [00:02:29] Matt Y: Never leaked. That’s [00:02:29] Vince Menzione: good. I love it. [00:02:30] Matt Y: Yeah, [00:02:30] Vince Menzione: you probably got some great stories and, um, we won’t have time for today ’cause I wanna leave some room for conversations on marketplace end questions. [00:02:38] Matt Y: Yeah. [00:02:38] Vince Menzione: But I would love to invite you back for a real, like, in-depth podcast and I would love to get the whole genesis story. [00:02:44] Matt Y: Let’s do it. [00:02:45] Vince Menzione: We’ll do it. Okay, so let’s talk about, let’s talk about yesterday for you. Uh, some, some really big announcements as well. I thought maybe you could recap a little bit of what’s been going on in the marketplace business and it’s an, it’s been an exciting time. [00:02:58] Matt Y: Yeah. Yeah. You know what’s, I think what was really nice yesterday is it was sort of the combination of bringing, uh, our partner services like Partner Central and all those other services together closer to marketplace. We’ve been doing that over, over several years. So Marketplace has some of its own. [00:03:12] Matt Y: Big announcements, like, uh, we have a, we formalized our list and sell initiative. For example. We have a new, so it we essentially reducing the cost, uh, to list on marketplace through a partner program. [00:03:22] Vince Menzione: Yep. [00:03:22] Matt Y: And incentives associated with that. We have a new AI powered listing experience, which I think is particularly important ’cause I think many of you are like me and watching your SEO numbers go down and watching your agent traffic go up. [00:03:33] Matt Y: And so having, uh, an AI assistance in marketplace to optimize your listings for not just to, you know, retain what you can of your SEO, but prepare for the newent future and improve your GEO as we’re calling it. So that, [00:03:45] Vince Menzione: so it’s GEO now? [00:03:46] Matt Y: Yeah. You know, there’s a little debate right now in the acronym Moral A A EO versus GO I’m going, I’m on the G team, so, yeah. [00:03:52] Vince Menzione: Alright. GEO [00:03:54] Matt Y: It’s like the, the, yeah, they’re gonna win. They’re like the Knicks, but the, um, [00:03:57] Vince Menzione: yeah, yeah, exactly. [00:03:57] Matt Y: But yeah, so AI assisted, uh, I mean, making. The most of, like, essentially marketplace is an excellent conversion engine. And so using AI to help improve that conversion engine in the form of your PDPs for both humans and agents. [00:04:08] Matt Y: So that was an exciting launch. Um, I got the most applause when I announced that. We lowered, we made the economics better for, uh, consulting offers professional services, nice to marketplace. We lowered the listing fee from 2.5 to, to 0.5% and wow, it goes even lower in certain circumstances. So just improving the economics. [00:04:24] Matt Y: I’m really excited to. Really partner with a lot of you to reinvent services through, through the marketplace like we did with SAS and other areas. Uh, and we’re doing with agents right now. So that was a big one. And then a whole series of announcements around, um, how we’re making it easier and more cost effective and more efficient to partner with AWS. [00:04:41] Matt Y: So using AI to, uh, using med pick scoring to automatically progress opportunities so you don’t have to kind of wait on a human. To, to click and progress, you know, that that can take days. And, uh, if you, if you wanna have an opportunity and have that be cos sold with AWS, that can be through a mix of agents for the long tail and with humans in the, in the sort of top end and more complex. [00:05:00] Matt Y: And allowing AI to help all the partners improve their opportunity quality so that we can better co-sell together. So. Yeah, I said AI a lot intentionally. Um, [00:05:09] Audience Guest: yeah, [00:05:10] Matt Y: AI sort of in the whole cycle for buyers, for sellers, uh, for operational efficiency, cost of sales. So a lot of announcements. I think I hit the big ones, so yeah. [00:05:18] Matt Y: I’m Might have missed something there. There we go. [00:05:21] Vince Menzione: George. [00:05:21] Matt Y: Oh, and storefront. Yeah. Thanks George. See, I look at George to see what I missed. Uh, we, we acquired a great company called phoenix.ai late last year. Okay. And you, you actually were said Caresoft and Yeah. Be down. Uh, [00:05:30] Vince Menzione: yeah. [00:05:30] Matt Y: So if you’re familiar with Cara Cloud, they have a procurement portal. [00:05:33] Matt Y: It’s heavy use by the US government, and they, um. Uh, we, we acquired them, uh, the really great growth company. They have over 70 logos now, and they help you build a branded storefront on marketplace, which obviously is important in the government space. If you’re procuring on a certain contract with a certain reseller, um, you know, there’s a certain set of products you’re allowed to buy. [00:05:51] Matt Y: But what we’re finding is even down on Wall Street, you hear, um, enterprises are, are using storefronts for internal procurement and they wanna have a curated collection of, of partner products and, and your own ecosystems internally. So we’re selling to both customers. And also to channel partners to build custom storefronts, branded storefronts for, and [00:06:07] Vince Menzione: it makes total sense, right? [00:06:08] Vince Menzione: Yeah, because you wanna li you wanna limit the, the viewing and, uh, and get, because I mean, how many different listings do we have? Like over 30,000? [00:06:16] Matt Y: Yeah. Yeah. There’s, I think the official numbers over th we have over 36,000. I was checking from over 6,000 vendors. Um, it’s a lot. And, and that’s gonna explode with the AI powered, uh, listing, uh, experience that we launched. [00:06:26] Matt Y: We’re gonna make it easier. And I guess what I’ve been telling partners is. You know, customers aren’t clicking through categories anymore. They’re using AI to search. And so it doesn’t matter how big our catalog is, what matters is being found. And what matters is converting that buyer. So if you have a. [00:06:39] Matt Y: If you’re running a demand gen campaign for say, like, you know, life sciences in, in Jersey and there’s a specific buyer at j and j, you wanna capture, that person doesn’t wanna be just dropped onto a generic marketplace, 30,000 listings. They wanna be dropped in a very specific place where they’re seeing like life sciences offers from Accenture, for example, coupled with a life sciences power thing with Elastic, you know, like, but a solution. [00:07:00] Matt Y: And that they want to land in a curated place where that highly intention buyer can be converted effectively. So that, that’s what we’re doing with all this. [00:07:06] Vince Menzione: And that’s where the GEO comes in because [00:07:09] Matt Y: Yeah. ’cause that buyer might be an agent That’s right. With, and that agent has is even more fickle, honestly. [00:07:14] Matt Y: And you know, what used to be milliseconds for the human before they kind of click away is, is now perhaps microseconds. Yeah. And so, uh, you know, having the right metadata and, and the right positioning, uh, the right story that an agent or a human can pick up to ultimately. Uh, complete their product research and choose your product is, is critical. [00:07:30] Vince Menzione: Very cool. Very cool. So before I, I, I’ve been asked to ask you this because I, I’ve had this con, people have brought come to me and said, you gotta ask Matt about music. He’s a big music guy. And, uh, so what are your favorite bands? [00:07:49] Matt Y: So, I mean, the, the real answer is, uh. I, I go to about a show about every week. [00:07:54] Matt Y: As, as Mike Trill knows, uh, we heard a show last night. Um, we were, uh, just a few hours ago, really? And, uh, um, favorite band, uh, well, I’ll tell, I’ll tell a story. I, I had a side hustle with MTV for years. Um, I used to run a music website. Um, oh, that’s cool. I didn’t know that. It got, it got kind of popular. It got sponsored by, if, if anyone’s into like early hip hop. [00:08:16] Matt Y: It got sponsored by a group called Jurassic Five. ’cause he, one of them reached out to me and said, nice. Hey, uh, you know, I’ve been, I like your website. And he ended up paying for a web, hosting a Dream host, if you remember, of cost back then. [00:08:26] Vince Menzione: Oh, Jesus. [00:08:26] Matt Y: Because I was broke and couldn’t afford it. And then, uh, and then this band sent me like a, a single and said, Hey, you know, trying to get the word out about our little band, can you help us out? [00:08:35] Matt Y: And I put their, uh, I put their, you know, single up on my, on my website and it blew up. And that band is Vampire Weekend. So they’re kind of big now. Wow. Yeah. Um, and uh, that got picked up by like Vanity Fair and all these other guys. And then I got sponsored by MTV to essentially write. Music reviews for years on the side. [00:08:51] Matt Y: So I was working for the Associated Press, laying cable in sports and war and, and, uh, yeah. So Vampire Weekend was good to me that, that they, they kind of paved a way to go to a lot of free shows over the years and a lot of bands and see a lot of great music. But yeah. [00:09:03] Vince Menzione: That is very cool. And that, and how did that get your day? [00:09:05] Vince Menzione: WS It was just a, it was just the technology path that was like, [00:09:09] Matt Y: I mean, it’s a, it’s a, I guess it’s a bit of a long story, but, um, the. There’s many versions of this story. I’ll tell the, tell the one quickly. I was living for free in a Fulbright scholarship house in West Africa. You, we can talk about how that happened another time. [00:09:23] Matt Y: And, uh, a guy had sort of fallen down on the floor ’cause he’d had too much to drink. And I, I sort of lay down beside and be like, Hey man, are you all right? And, um, he, uh. He worked, he, he worked for the Associated Press and next day I had the job, um, being West Africa, head of technology for West Africa. [00:09:37] Matt Y: And because of that, um, and as I learned years later, the AP didn’t have dr they had no disaster recovery. Yeah. And I, I can tell you that now ’cause um, you know, 16 years since I worked there, but they, uh, I put the DR in, um, on AWS and we’re talking like, yeah, 16, 17 years ago. This is early. It was early days. [00:09:56] Matt Y: And I, I swear to God, I paid for. Uh, our AWS bill using, um, taxi receipts, fake taxi receipts that I bought in on Nigerian market, um, because there was no budget and so, you know, it was like 30 bucks. [00:10:08] Vince Menzione: I was gonna say swipe a credit card, but they didn’t [00:10:09] Matt Y: knew that this is the entire press this before. [00:10:11] Vince Menzione: This is before, yeah. [00:10:12] Matt Y: Yeah, like the entire ap. Um, and, uh, so AWS called me like, who are you? Like, why, why are you paying on like this like low limit credit card for like the ap? Like, who are you? And, uh. Next day I had the job. Well, a week later I had the job with aw WS. That so cool. So that’s the story’s [00:10:29] Vince Menzione: cool thing. [00:10:29] Matt Y: Yeah. [00:10:30] Vince Menzione: Very cool. [00:10:31] Vince Menzione: Uh, sports teams. So Knicks fan. [00:10:34] Matt Y: Yeah, I mean, I like the Knicks. Um, they’re h hockey, I’m not allowed to say anything different. No. I appreciate them. Uh, I’m a Raptors fan. I grew up in Toronto mostly. Yeah, yeah. Uh, so, and you know, when they won, uh, that was very exciting as well. So no, Nicks are great. I like the Knicks. [00:10:49] Matt Y: Nothing against the Knicks. Um. They’re fine. Yeah. [00:10:54] Vince Menzione: Hockey, hockey fan. Favorite hockey teams? [00:10:56] Matt Y: Oh yeah. Itron. Maple leaf. Maple leaf. Yeah. They’re gonna, they’re gonna win. Of course. Of course. Yeah. Um, like every year they’re actually, we [00:11:02] Vince Menzione: have some Canadians laughing in the sand. [00:11:03] Matt Y: Well, the leaf are, are, are the Knicks of hockey? [00:11:05] Matt Y: Like Yes, they are. You know, it’s 67 years out, coming up on 68 since they won, so That’s crazy. 53 is nothing. I know. Pain. So. Yeah, definitely the least. Yeah. [00:11:15] Vince Menzione: I love it. I love it. It’s so cool. Yeah. So what was the, uh, what was the, what was the last concert you went to? [00:11:22] Matt Y: Well, literally last night. Oh, it was last, [00:11:23] Vince Menzione: oh, that [00:11:24] Matt Y: was actually concert were my favorite bar in the world. [00:11:26] Matt Y: This place called Sunny’s. Uh, it’s, you know, I, I took Mike and, and Matt from, from Texas and from TGS down there to sort of see my neighborhood and they’re like, where are we? And I’m like, yeah, I live here. Uh, sort of an industrial part of Brooklyn. And, and we went to see, um, I dunno what you would call it, like. [00:11:40] Matt Y: I guess it’d be like roots music. There was a woman with an accordion and a guy with a big cowboy hat. Yeah, it was, it was fun. Yeah. [00:11:47] Vince Menzione: That is so funny. Alright, we’re gonna shift back years. Um, important time right now for partners. What, what should partners be looking out for the most? What would you say to them in terms of what’s the, what’s their real headline for them? [00:11:59] Matt Y: Well, I, I, you know, to borrow from you actually, you know, I liked, uh, the, the principles you had up there and, and with agility, um, you know, there’s a lot of fud flying around right now. You know, people. People were like, oh, it’s the demise of sis with the arrival of ai, you know, everyone’s gonna be using agents. [00:12:13] Matt Y: And then it turns out it’s been a huge boon for most, uh, you know, system integrators and consulting companies that I work with. They all have, you know, the, the good ones especially have vibrant consulting practices now, and everyone is deploying fds, uh, you know, um, the new, the new cool acronym. But it’s, it’s essentially created a huge opportunity for the consulting space. [00:12:31] Matt Y: Uh, and similarly, uh, you know, there there’s this narrative around the sa sa apocalypse, which I really hate, you know, ’cause it was, uh, premature and kind of a trigger reaction from the stock market. And, you know, just look, look what Snowflake did. And, you know, they did what a lot of SaaS companies are doing, but they, they added a nice sort of glaze of positioning and, and, you know, their stock popped and they did pretty well. [00:12:50] Matt Y: And so I think the ability to adapt with change and kind of roll with the punches. ’cause a lot of people are saying like, agents are gonna destroy everything. And, and the opposite has been true. For the more successful consulting companies and software companies who have become agentic. But SaaS hasn’t gone away, you know? [00:13:05] Matt Y: No. Look at our own marketplace. We have this agent marketplace, but people aren’t buying atomic agents at scale. They’re buying ified SaaS solutions with sort of agent sidecars, which has created new opportunities for candidly additional licenses, [00:13:16] Vince Menzione: right? [00:13:16] Matt Y: Um, as customers sort of want to consume more AI services on top of their. [00:13:20] Matt Y: On top of their SaaS solutions. So I think being agile, you know, you see like ServiceNow as part of our billionaires club. Yes. They’re not going anywhere. They’re, yeah. They’re gentrifying. You know, Salesforce has pivoted to this headless model, um, along with Asian Force and using sort of Slack as the operating system. [00:13:34] Matt Y: And, you know, you said like a lot of companies from the seventies aren’t around anymore. They’re gonna be winners and losers. Yeah. Um, but the winners are gonna win even more. And so I, I think what’s so important right now for partners is to not, not bite too hard at the, the latest trend. You know, models are changing and everyone’s like, oh, you know, philanthropics really in the world and they’re wonderful, great to work with, amazing technology. [00:13:55] Matt Y: That’s what people are saying about open AI six months ago. That’s right. And before that, you know, and it, I, I was with Fireworks AI yesterday, a great company and they have some really cool stuff with sort of, um, they believe in more cost effective, uh, open source models essentially, that you can find tune. [00:14:08] Matt Y: Maybe that’s gonna win. I don’t know. Um, is it gonna be sort of domain specific models? Is it gonna be highly capable LLMs? Are LLMs gonna level off as soon as Fable and Mythos are allowed to launch? Maybe. I, I don’t think anyone can predict the future right now. So you have to be agile and you have to kind of seize the opportunities and take a couple punches. [00:14:25] Vince Menzione: Yeah. [00:14:26] Matt Y: You know, and marketplace too, like we’re, you have to be unafraid to experiment right now. Um, you know, that’s hard if your stock’s taking a beating. Um, but this is, it’s a, it is a disruptive time, uh, but it’s creating actually enormous opportunities for growth for partners and, and we really see that, you know, in marketplace specifically within AWS. [00:14:45] Vince Menzione: It, it, it does still feel like the deer in the headlights moment. Right. Would you agree? Like you’re probably taking a lot of meetings and, and calls from ISVs specifically? [00:14:54] Matt Y: Well, [00:14:54] Vince Menzione: that are still trying to figure it out. [00:14:56] Matt Y: Yeah. But it’s everyone. Yeah. I think what’s really interesting, I had a meeting [00:14:58] Vince Menzione: with, it’s not just one. [00:14:59] Matt Y: Yeah. I, well, I had a meeting with one of the leading AI companies, like one of the biggest ones. And they, uh, they demonstrated how they work and they were really proud. They were like, you know, look at our agentic workflow. And I came out at me. I’m like, that’s it. Ours is way better. Like really like, you know, ’cause we we’re, we’re using quick desktop with MCP servers and connectors and all this, and you know, we, we have our own sort of ecosystem of partners, a mix of homegrown software and third party. [00:15:20] Matt Y: And I kinda walked out there and, and looked at, you know, my phone, which has been populated by agents this morning with all the, and I was like, I have a way better agent workflow than this world’s leading supposedly AI company. And I think, um, that really, so during, I, I would, during the headlights, you can call it deer in the headlights, I call it chaos. [00:15:36] Matt Y: And in times of chaos there are people who create. Opportunity again. And so, yeah, there are some people who are stuck and who don’t know what to do, who are over worried about token costs, um, who are not experimenting. But there are a lot of companies, uh, taking this opportunity to kind of pivot their business. [00:15:53] Matt Y: Um, I think, I think we’re in a moment and, uh, yeah, I, I candidly I see more of the latter. I see more experimenting. [00:15:59] Vince Menzione: You mentioned ServiceNow. Any other great examples of that? Organizations that really embraced it? [00:16:04] Matt Y: Uh, yeah. Well, you know, ServiceNow is part of this business applications category, as we call it, in marketplace. [00:16:09] Matt Y: That outside of AI, I think is the fastest growing category in marketplace, which is wild when you think about it. ’cause we’ve historically been an infrastructure partner marketplace with security and data and analytics and, you know, security with channel partners, et cetera. But Salesforce, ServiceNow, Workday, Adobe, you know, I could go on. [00:16:23] Matt Y: They, they are actually. You know, our fastest growing category and yeah, ServiceNow, obviously reinventing itself for ai, Salesforce, but Workday, you know, the workday’s done some, who knows if it’s gonna work, but they, they’re experimenting with essentially like a Databricks, uh, credit style model for like, units of work, uh, which I think is fascinating. [00:16:41] Matt Y: Like everyone’s talking about value-based, outcome-based pricing and meter. And, and you have companies that are ERP companies, you know, like traditional business applications, experimenting with effectively like a metered pay as you go, value based credit model. Again, like who knows if it’s gonna work. [00:16:54] Matt Y: But I think that’s really amazing to see and we need more ISVs experimenting. I, I was talking about trend ai and I know they’re, they’re, they’re one of the sponsors yesterday. You know, many of you know them as Trend Micro back in the day. They’ve successfully reinvented themselves. They built that companion app. [00:17:10] Matt Y: Um, you know, that I think we’re seeing. Just a ton of experimentation in the market across categories. Uh, I could go on and on about partners. Um, yeah, there, I I wouldn’t pick a winner right now. Yeah. [00:17:24] Vince Menzione: You, you, we’ve talked about ai. We’ve talked, talk more about the buying journey and how that’s changing, because again, it feels, it feels like that’s also [00:17:33] Matt Y: Yeah. [00:17:33] Matt Y: So, you know, one of, one of the core, uh, strategic objectives, or we’ll say like the philosophy marketplace is that. Um, financial incentives are important, you know, EDP or PPA drawdown, uh, credits. Like we need to act as an efficient and effective vehicle for allowing buyers to exercise their discounts for, and, and sort of partners to exercise their credits, et cetera. [00:17:55] Matt Y: That, that’s actually important. But what, what a lot of people over rotate on that, and we’re really, one of the things we say a lot inside at Amazon or at AWS marketplace is we want to continue to boost the intrinsic value of marketplace beyond the financial incentives. And well over a quarter of all private offers, private pricing, private, uh, custom terms, et cetera. [00:18:14] Matt Y: Um, begin with a self-service or PLG motion. And partners who don’t have a PLG or self-service motion are literally leaving money on the table. Like if you look at like a Databricks for example, and they did a good job integrating buy with a WS within their SaaS application. They have free trials, they have really strong pego and, and, uh, and PLG motion. [00:18:33] Matt Y: They’re making, I can’t share their numbers obviously, but they’re making a ton of money. On purely self-service motions. And importantly, they’re acquiring new business, new logos that they nurture, you know, really like not just leads but closed opportunities, right? That they lead, they’re growing, uh, at a reasonable conversion rate or or success rate into the next big logos. [00:18:50] Matt Y: And these are over multi-year horizons. They’re patient, you know, they bring in these new logos with PLG, and they’re also bringing banking, a lot of large enterprises. Through self-service. I, I was with data Mask. There’s this great little startup from New Zealand. They’re a New Zealand based company. Um, super nice guy. [00:19:06] Matt Y: And, and, uh, they, they got huge logos. I think they got, what was it? A DP and some huge American logos. Okay. And this like logo in, I think it was Chile, or no, it was Peru. They’ve never been to Peru. They don’t have sales in Peru. Um, and they. Buyers were discovering them self-service and they, they, I think they got something like 13 logos entirely through a self-service motion. [00:19:26] Matt Y: One password will tell you the same thing. I was just with them in Toronto and companies big and small startups and the largest are getting enterprise wins in addition to net new small logos through that PLG. Buyer motion. And that’s because you have a whole generation of CFOs, CTOs, CROs, whatever. The C is [00:19:43] Vince Menzione: millennial [00:19:43] Matt Y: who grew up on their phones. [00:19:45] Vince Menzione: Yeah. [00:19:45] Matt Y: And, and it sounds like, you know, hyperbole, but it’s true. They, they want immediate apps, immediate access. And that actually, you’re like, oh, that never translates to business applications. Turns out it does. It does. And they might not be buying on their phone, but what they are doing is researching and we see the numbers, the amount of customers who are doing their research, and then eventually landing on the page from chat, GPT. [00:20:06] Matt Y: From major financial, like Fortune 500 companies is extremely high. Yeah. Uh, you have procurement team, sourcing team, uh, developers who are starting the research increasingly, like in clawed in chat, GPT, and then, you know, building a proposal and then handing it to their enterprise procurement team. Yeah. [00:20:22] Matt Y: Which is still largely unchanged. So buyer behavior is on the front end, on the research side is really changing. So the [00:20:29] Vince Menzione: discovery is happening through PLG. [00:20:32] Matt Y: Yeah. [00:20:32] Vince Menzione: And then the backend work on private offers and things like that sometimes still happens the old way. [00:20:36] Matt Y: Yeah. Well, and so, you know, it’s [00:20:37] Vince Menzione: fax machine, [00:20:38] Matt Y: some people Yeah, sure. [00:20:39] Matt Y: They’re bringing the deal directly to Marketplace last minute. But even if that deal goes direct, sometimes they’re still beginning their research journey and increasingly using Marketplace as a research vehicle, which is why we launched Agent Mode, um, to help you sort of help you and agents do research. [00:20:51] Matt Y: But that I think if, if I have one piece of device for any partner consulting or ISV is. Don’t leave those leads and that money on the table by not having a PLG self-service strategy like you’re fooling yourself. Uh, and it’s, it’s a huge, it’s a huge, huge business for us. The, the majority of all customers by far on marketplace don’t even have a PPA, uh, and a huge percentage of even those with PPA spend beyond the p. [00:21:17] Matt Y: And so if you’re just think if you’re just using marketplaces as like BPA retirement, you are literally losing money. [00:21:22] Vince Menzione: Yeah. [00:21:22] Matt Y: Yeah. [00:21:23] Vince Menzione: We have a session with Vinod. We’re gonna talk a little bit about that right after. Great. So good. Um, so I, yeah, I think, um. We talked about, we talked about agents, we’ve talked about the millennial buyer, the change in buying behavior. [00:21:40] Vince Menzione: What other, what other areas of aspect I, I, I, I do wanna think about like opening it up though for a second. I think that maybe with maybe nine minutes left. Sure. I just want to get a read from the people in the room. People have questions for Matt that we weren’t able to ask them. Yeah, I think, I think we probably have a few of those. [00:21:57] Vince Menzione: I think that would probably be great. [00:21:58] Matt Y: I can sense the hardball coming. [00:22:00] Vince Menzione: You’ve known each other [00:22:00] Matt Y: a long time. [00:22:01] Vince Menzione: Yeah. No, no. Hardball. We have a mic back here. Okay. I’ll just, we’ll, we’ll, we’ll get you a mic as we are recording. So good. Thank you. [00:22:11] Audience Guest: Uh, Boris Geller with a, a Click PLG is near and dear to my heart. [00:22:17] Audience Guest: We’ve been doing a lot of business in marketplace and I’m still struggling to sell my vision internally on, on, uh, on PLG. Uh, I think. Ag Agent AI is gonna be one of the drivers, and we are already on, uh, agent Marketplace, but I would appreciate guidance on, uh, best practices. How do we kind of, uh, operationalize it? [00:22:41] Audience Guest: It’s, it’s on us, not on you. [00:22:43] Matt Y: Well, no, I think it’s on both of us. You know, we, uh. One thing that we’re trying to do is give you more data to, to sell to your internal stakeholders in your executive suite. The value of co-sell with AWS all up, like finally with what we launched at, uh, the summit yesterday, you now get an opportunity score. [00:23:02] Matt Y: You, you get a number. People have been asking for this for years, so, so you can say when we do this and we, when we give AWS this information. The score goes up and we have a higher propensity to be cos sold by humans or agents before you had to kind of, it was like this mystery you had to guess. And similarly with marketplace, um, we, we have new dashboards that you can use to sort of, you used to have to sit down with us and go through spreadsheets to trace sort of lead to trace the funnel to sort of a close opportunity. [00:23:28] Matt Y: And we’re gonna continue to launch more there. But you now have more data that you can show. You can be like, listen, these are our inbound leads, this how’s converting, and now we have PRM, the partner revenue measurement where we can say like, this is what it’s translating into in terms of. AWS service revenue driven by our product. [00:23:41] Matt Y: And so that being able to tie from that inbound lead from your demand gen campaign through to a converted opportunity to what you actually drive from an AWS impact perspective, so you can, and then what your opportunity score is that data you can use to sell. Not only internally, but to us as well. Yeah, to a skeptical sales team or whatever who’s not maybe, you know, hype on partners in the, in the US West. [00:24:03] Matt Y: You can be like, listen, I don’t care what you think about my business. This is what I’m gonna drive for you with your quarter retirement from an AWS perspective, and this is how the shape of your customer accounts are gonna change. And this is why you should pay attention to my opportunities. ’cause my opportunity score is, is crazy high and I’m giving you insights into business that AWS would not otherwise have. [00:24:19] Vince Menzione: That’s your brand story we’re talking about. [00:24:21] Matt Y: Yeah. [00:24:22] Vince Menzione: Building your story up with within [00:24:25] Matt Y: So it’s, it’s about the data, I guess. And, and you should, you know, you should all actually be [00:24:28] Vince Menzione: Yeah. [00:24:29] Matt Y: Asking me for more data, so, you know, and tell me like, what do you need to sell to your internal stakeholders? ’cause if I can draw a clear line. [00:24:35] Matt Y: From your demand chain campaign that lands on a marketplace, which I know is a conversion machine, it has way better than industry levels of, of conversion rates. And then you can show, hey, if we have a PLG strategy and we land those leads on marketplace, we will convert them with high efficiency, low cost of sales and, and, and have sort of a bifurcated where we can close some through self service, some through express private offers and some through private offers, depending on deal size. [00:24:57] Matt Y: Like you tell A CFO that, and they’re my number one customer now and they love it ’cause they see cost of sales going down, cost of operations going down and business going up. Um, so I think we have more data than we used to use that data. And let me know what other data do you need to make that pitch and make that pitch to the CFO go around the head of sales, all those other people. [00:25:15] Matt Y: Honestly, the CFO is where we get the best leverage. [00:25:18] Vince Menzione: Awesome. Great question. [00:25:23] Matt Y: Gonna bring your mic. [00:25:23] Vince Menzione: We’re, we’re gonna get your mic here. There you go. Oh, [00:25:25] Audience Guest: thank you. So my name’s Jody Cheval and I’m a consultant now, but I was at Workday during when they adopted AWS and it, a sales organization needs propensity to buy data. [00:25:34] Audience Guest: To really drive the sales team to realize the opportunity kind of makes them visualize it. We didn’t struggle, but it was challenging to get that data because at that time we’re getting spreadsheets. So does AWS have a vision of making that API based data that our client, my clients, can get at and bring into a tool to start building account hypothesis based on that data? [00:25:57] Audience Guest: ’cause it really is important to an enterprise sales guy to have the sense that OAWS can help me close this deal. [00:26:03] Matt Y: Yeah. I mean. Part of that. So we, we launched, we’ve been launching part of that in stages and we’re not done. There’s, there’s more coming. Um, part of that is embedded really within the new, uh, partner agent workflows. [00:26:13] Matt Y: We are giving sort of more, uh, information back to you, not just about like what funding programs you’re eligible for, but like, you know, and when, when we will co-sell this deal with you, which is effectively a signal like we, we see this as a high value opportunity, that you have a likelihood of winning internally. [00:26:28] Matt Y: We, we have this solution matching engine that we’re using and we announced. That, that that ties you the partner to a customer specific opportunity that you have a high propensity or the partner has a high propensity to assist with and ultimately win. And now we’ve tied that to our express private offers, which we announced this week. [00:26:44] Matt Y: So it’s an indirect answer to what you’re asking, but a rep can essentially say. Send a private priced offer to the customer on behalf of the partner without having to ring up the partner because they have a high propensity to win this deal with the customer. So we’re progressively launching features like that. [00:26:59] Matt Y: In addition to the propensity to buy data that we do now share. It used to be kind of, again, manual magic depending on who you knew we could share. Now we do share that programmatically, and there’s more to come specifically in that space. Uh, I’d say watch that space. In the next few months, there’s gonna be more data coming away, but we do have the APIs, we have the agent. [00:27:16] Matt Y: We have things like express private office solution matching, and we have been sort of in that space progressively launching features over the last six to 12 months. And, and you should expect to see some more there soon, not just from us or from our partners. [00:27:27] Vince Menzione: Nice. Any announcement dates? [00:27:30] Matt Y: I can’t commit to a date or else my engineers will get mad at me. [00:27:33] Vince Menzione: It looks like we Another question number. Is the mic still back there? Okay. There’s a gentleman over here [00:27:40] Audience Guest: first Go leaves. Um, it’s awesome. I’m right next to. I was right next. [00:27:46] Vince Menzione: We’ve got a lot of great plants here, so, [00:27:49] Audience Guest: um, so this may be a little bit myopic or, or a challenge that we run into, but I love a lot of the innovation that’s looking forward and all the future things that we’re doing. [00:28:00] Audience Guest: One of the things that we’re struggling with is a little bit of almost like tech or structural debt. How do you think about bringing flexibility to the core pieces that underpin all of the innovation, which is. We are self-hosted. So one of our listings is an a MI. You can’t amend an a MI, you have to cancel and start over. [00:28:18] Audience Guest: So a lot of the building blocks, when you think about PLG, if somebody wants to add to that in an a MI listing, it’s, it’s sort of broken. So how are you thinking about taking all of the, the rapidly changing buyer behavior and then looking back at the structural foundation that underpins all of those things, like offers and, and amendments and changes and all of that? [00:28:39] Matt Y: Yeah. I, I promise I didn’t seed that question, but that, that’s a great one. Um, so not to get too in the weeds, but fundamentally, marketplace was built up, um, a bit like AWS like a set, a series of services somewhat independently. And each product type was effectively its own service, SaaS, server images, ais. [00:28:59] Matt Y: Um, what we’ve done recently is now we, we have, we got rid of product types basically on the backend. You, you don’t see it, but what that means, for example, like another thing AAMIs don’t support today, future data agreements. Um, or concurrent agreements, uh, they will all be supported by amis before the end of the year. [00:29:14] Matt Y: ’cause what we’re doing, this fundamental thing that you won’t even see called product offer decoupling. Uh, and it’s a fundamental piece of things that we need to unwind. ’cause we built up, we were moving very quickly over the years. We had a distributed engineering model and we built each product type independently. [00:29:28] Matt Y: And so yeah, if you’re a seller and you’re selling containers, agents, SaaS, amies, um, we’re breaking down the silos between those so that each of them will get the same benefits. And, and by the way, we’re taking the same approach to international. Hopefully you’ve noticed now that. It’s not like a feature launches in the US only and then takes five years to launch in either public sector or another country. [00:29:48] Matt Y: We, we’ve taken a global approach to feature launch and increasingly a product type neutral approach to feature launches. Uh, that’ll be largely resolved before the year’s out. We’re working on it right now. So again, it’s, it should be transparent to you, like you shouldn’t actually see any difference in the, in the experience. [00:30:05] Matt Y: Except that all of those features will be available. So, so that is, uh, actively under work. And that’s actually something if you’d like to try, um, you’re, you’re welcome to. So, yeah, [00:30:17] Vince Menzione: we have time for maybe one more question and we we’re actually gonna have you up here with a couple partners. [00:30:24] Matt Y: Sounds [00:30:24] Vince Menzione: good. Kind of fun. [00:30:32] Audience Guest: Hey, Matt, uh, met Natasha from Dondo. Uh, quick. So great announcements. And you know, you talked about the million, multi-billion dollar, uh, club, and, uh, that’s all great. Uh, in terms of the. Propensity data. I think that’s coming at the center of a lot of things, right? You know, for enterprises, oh, there’s an investment and you tap into that investment. [00:30:53] Audience Guest: But also there’s the other side of the procurement where a lot of customers, sometimes we work with, they’re like, they still wanna go direct for whatever reason, right? So I think there’s an education piece there, but also trying to understand like how we can work together to, you know, get some of that side of the things sorted out as well. [00:31:11] Audience Guest: You know? ’cause a lot of times it’s not about. Just, you know, retiring the, uh, the, the spend comets, but also like, Hey, I’m used, I’m already used that for something else. So maybe that’s not an, uh, something that applies here. And in also in tying that the PLG motion, uh, you know, for the customers you said, you talked about, you know, if there is. [00:31:34] Audience Guest: Leads on the TA table, like where the, it’s not the enterprise, but you know, the others. Um, I feel like it’s more to do, changing the business model at some times. Like with the enterprises, you have the revenue stream coming through, say large deals, right? And all of a sudden you tap into this, you know, PayGo. [00:31:51] Audience Guest: Where it flips the whole equation with, you know, the financing and the, and the, and the revenue measurement. So I think there’s two aspects of how do you kind of cons reconcile those things in terms of, you know, the revenue measurements going forward. [00:32:05] Matt Y: Yeah. So, so two things real quick on the procurement. [00:32:07] Matt Y: Um, yeah, like, yeah, I sort of alluded to this earlier, but, uh. Procurement is a bit late to the AI ag agentic transformation. They’re trying, and there’s a lot of great new incumbents in this space. And the big leaders like, you know, Coupa and Ariba and Oracle are, are, are evolving their products, albeit a bit slowly. [00:32:26] Matt Y: Um, but the, I think, uh, it’s still the long pole in the tent. You know this. And so like, there are two reasons why deals tend to go direct, because it kind of hits a wall of. Legal, uh, you know, procurement, governance, like all that kind of after the selection’s been made, et cetera, or, or they’re, you know, we can’t change. [00:32:44] Matt Y: People are gonna optimize for, for finance, you know, they’re, they’re going to, if they’re getting big discounts. I mean, that is life. I always say it’s like sellers at the most agented company are still gonna chase quota no matter how, you know, crazy. Uh, your, your company is, and it’s the same with, um, with the chief, uh, financial officer and chief procurement officer. [00:33:01] Matt Y: They are going to, they’re literally. Paid to find discounts. And so we’re not, we’re not gonna get rid of financial engineering. That’s a, that’s a thing. What we can do is reduce the friction for procurement. So we launched, for example, like mandatory purchase orders. That was a big thing. We, we have buyer notifications, now we’re making other procure to pay enhancements. [00:33:17] Matt Y: I mean, procurement systems still use like CXML. It’s like, that was, that was cool when I worked for the ap. And like I, I have teenagers that are old, like older than, so they, I, I think, um. Procurement needs to evolve and we’re gonna help it evolve. We’re gonna push it forward and, and we need to make it more seamless for procurement teams so that we remove those objections. [00:33:38] Matt Y: Uh, I can’t remove the financial engineering objection, like, you know, that’s just life. Um, but I can make it irresponsible not to use marketplace ’cause it’s so easy to use. And, uh, that, that’s kind of the approach we’re taking on, on the front end. Uh, you, you know, I think you, you, again, I didn’t see this question. [00:33:52] Matt Y: You, you stepped into a trap. Un unwittingly, um, PLG is not just is for enterprise. And, and PLG doesn’t necessarily mean pego or self-service. Uh, doesn’t necessarily like, uh, most of our self-service efforts are actually focused on private offers. And not necessarily for pego. Uh, when, when I say self-service and, and PLG, uh, it, it can mean all kinds of things like it. [00:34:14] Matt Y: We have requested private offer, requested demo call to actions, buttons that you can put on your listing. For example, you don’t necessarily need a free trial or a metered pay as you go listing to take advantage of those inbound self-service leads. So, and those inbound self-service leads are often massive enterprise deals, like I mentioned specifically, uh, the data mask. [00:34:31] Matt Y: Those giant enterprise deals that they launched came from an enterprise like Fortune 1000 Enterprise in the US that organically discovered their solution on the marketplace using our AI search. And that was a massive enterprise. And so I, I think yes, there is the long tail, you wanna capture a new logo acquisition, but you should think of your product like growth in your self-service strategy as a way to, um, acquire all kinds of leads, including large enterprise. [00:34:54] Matt Y: And so when I say leave money on the table, I’m not just talking about things that are gonna mature over two years or tiny little deals. These could be massive deals. Uh, and, and you’ll accelerate those deals by accelerating their discovery and, and research so that I think that, so, and my advice is don’t, you don’t have to go all in if you don’t have, if you don’t have metering, if you don’t have PayGo, that’s cool. [00:35:13] Matt Y: Start with something simple. Start with a public listing, with a request to private offer like that. That is a, a huge step. That doesn’t take much, and, and it kind of blows my mind still that a lot of companies aren’t doing that yet. [00:35:25] Vince Menzione: Great answer. Well, it’s now time we’re gonna bring, we’re gonna bring, it’s time. [00:35:29] Vince Menzione: We, we’ve got some great partners coming up here, Nvidia Elastic, Accenture gonna all join us for a conversation. Great. And I’m glad that you’re gonna stay with us. And let’s, let’s, well, let’s thank Matt, by the way, for that session. [00:35:41] Matt Y: Thanks. [00:35:42] Vince Menzione: And [00:35:42] Matt Y: thanks for listening to the Ultimate [00:35:44] Vince Menzione: Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. [00:35:51] Vince Menzione: Subscribe where you listen. And head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

In Episode 73, Salma Aboukarr joins the show. A creative director and founder, she explains how she moved from painstaking CGI workflows in Blender and 3Ds Max to AI-native campaigns for brands including Coca-Cola, Panasonic, and Google Labs. She breaks down her viral IKEA exploding-room video that helped brands see the commercial potential of generative AI video, the detailed JSON prompting method behind it, and the modern AI creative stack she uses across Claude, Midjourney, Nano Banana, Seedance, FAL.ai, Z-Image Turbo, Qwen, style LoRAs, and custom AI agents.The conversation goes deep on AI advertising, product fidelity, photorealistic skin, color correction, video upscaling, automated client workflows, and why high-end AI work still depends on original concepts, trained taste, and obsessive finishing. They debate whether AI can truly be original, why technical teams struggle to manufacture taste, how creators survive a feed flooded with AI content, and why the next creative moat may come from the experiences, references, and strange little details nobody else can copy.---⏱️ Fast Hour00:00 Meet Salma Aboukarr02:17 From CGI agency to AI-first studio04:44 Product fidelity before AI got good07:34 The duct-taped road to photorealism11:10 Art direction beyond basic prompting14:28 Salma's current AI creative stack16:08 How she stress-tests every new model20:20 Why color correction still matters22:25 The IKEA video that changed everything27:13 Going viral and handling AI backlash30:38 Originality as the next creative moat33:05 Can AI actually be original?38:52 Inside an AI-native creative agency39:55 Z-Image Turbo and aesthetic base models43:06 From client brief to automated pipeline47:54 Style LoRAs for brand consistency49:11 Claude, MCP, FAL, and leaving ComfyUI51:07 The model that cut a day to 15 minutes55:13 Why AI content stopped feeling special01:00:57 The value trapped in AI archives01:02:06 Create for yourself or the audience?01:04:31 Can engineers manufacture taste?01:08:38 Finding inspiration outside the feed01:11:57 Jackie Chan and thumbnail fuel01:15:29 Final lessons from a creative trailblazer#AICreative #AIAdvertising #GenerativeAI #AIVideo #CreativeDirection #Midjourney #ClaudeAI #NanoBanana #SeedanceAI #AIWorkflow #AIAgency #AIContentCreation #BrandMarketing #CreativeTechnology #ProductPhotography #AIBranding #FutureOfAdvertising #FastHours

Researchers track ransomware they say is getting GoshDarn sophisticated. Zimbra patches a critical vulnerability affecting its Classic Web Client. A sophisticated vishing campaign targeting Microsoft 365 accounts. GigaWiper combines espionage capabilities with multiple destructive payloads. The EU sues member states over lax cybersecurity. The NSA revives TAO. A Puerto Rican agency exposes roughly a million Social Security numbers. A former ransomware negotiator heads to prison for assisting BlackCat. Our guest is Maxim Zavodchik, Senior Director of AI Security Research at Akamai, with insights on the upcoming MCP specification. Bad Wifi leaves a trophy up for grabs.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest We are joined by Maxim Zavodchik, Senior Director of AI Security Research at Akamai sharing insights on new security risks that can arise from upcoming MCP specification. Selected Reading New Ransomware Exploits Malicious Driver to Remove Cybersecurity Protections (Infosecurity Magazine) Zimbra urges customers to patch critical web client XSS flaw (Bleeping Computer) Okta Warns of Vishing Attacks Targeting Microsoft 365 Customers (SecurityWeek) GigaWiper Combines Multiple Malware for System-Level Sabotage (SecurityWeek) Commission preliminarily finds the addictive design of Instagram and Facebook in breach of the Digital Services Act (European Commision) European Patience With Cybersecurity Laggards Snaps (BankInfoSecurity) NSA revives 'Tailored Access Operations' name for elite hacking unit (The Record) A Puerto Rico Government Agency Exposed 1 Million Social Security Numbers (ProPublica) Third US Security Expert Sentenced to Prison for Helping Ransomware Gang (SecurityWeek) Thief posed as Wi-Fi fixing hero, then stole priceless trophy (The Register) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan doesn't usually replay past episodes, but this is one that deserves another look.While Dan is on the road this week, he's bringing back an important conversation with Chris Zanobini of the California Pear Advisory Board, originally recorded this past April. Now that California pear season is in full swing and the challenges discussed in this interview still persist, we felt it was important to bring this conversation back to the forefront and raise even more awareness.This week on Fresh From The Field Fridays...Dan is joined by Chris Zanobini from the California Pear Advisory Board.They're digging into what's really going on with imported pears flooding the market just as California pears, especially Bartletts, are coming into season. The discussion also explores the use of 1-MCP (1-methylcyclopropene), a postharvest treatment used on some imported pears to slow ripening and extend storage life. In contrast, California pear growers have chosen not to use 1-MCP, believing consumers deserve the naturally ripened, sweet, juicy eating experience California Bartlett pears are known for.You'll hear what this means for California growers, what you're seeing at retail, and why it matters more than most people realize.They also discuss how the produce industry, retailers, and consumers can all be part of the solution.Fresh From The Field Fridays is brought to you by The Produce Industry Network and AgLife Media.Check out aglifemedia.com today.

Jeremy Segal, Executive Vice President of Corporate Development, Progress (NASDAQ: PRGS) Buyers who mistake a high LOI bid for a winning strategy are easy prey for sellers who know the growth equity playbook. Jeremy Segal's position: precision at the LOI stage is a stronger differentiator than price. Jeremy Segal is EVP of Corporate Development at Progress (NASDAQ: PRGS), a publicly traded software company that has nearly doubled revenue through M&A, from under $400 million to nearly $1 billion. He has closed roughly 50 acquisitions across his career at Progress, LogMeIn, and Akamai. How do you build a cost-optimization model before LOI for lines you know you can execute? How do you win a competitive process against PE without the highest headline number? When a seller restricts access during the announce-to-close window, how do you decide whether to escalate or walk? And how do you handle a workforce that expected an IPO and got an acquisition instead? Jeremy answers each one. What You'll Learn Building a pre-LOI cost optimization model on what you can actually execute How to use existing infrastructure to outbid PE on price Escalating diligence friction before it kills a deal Why a no-retrade commitment builds trust with sellers Structuring retention pools when a target's IPO falls through What target profile actually fits a disciplined buyer Why private valuations haven't caught up to public markets If you're building deal models before LOI and want a framework for translating those assumptions into an operational plan you can actually execute, DealPilot, powered by M&A Science, has Buyer-Led M&A™ frameworks to help you close the gap between what you modeled and what you deliver. ____________________ This episode of M&A Science is presented by DealRoom. DealRoom just launched the only MCP server built for Buyer-Led M&A™ — so your AI and your deal data finally work together. Connect Claude, ChatGPT, or Copilot directly to DealRoom and let your AI read your pipeline, analyze due diligence documents, and automatically write findings back.  See for yourself: dealroom.net/mcp ____________________ Episode Chapters [00:00] Intro [05:07] Why M&A has to be the growth engine [07:36] Deal cadence and financial discipline [09:42] Pipeline strategy and the five-year roadmap [12:46] How the synergy model works before LOI [17:15] The no-retrade commitment [17:48] Chef: beating PE on a competitive deal [24:56] ShareFile: carve-out from Cloud Software Group [28:07] What to look for in a carve-out diligence [33:48] MarkLogic: when the seller restricts access [38:48] When seller motivation becomes an orange flag [40:09] What counts as a material change warranting a retrade [41:12] How public market cycles affect the deal pipeline [48:09] Advice for a first-time acquirer [49:46] The craziest thing in M&A [53:02] Early Warning Signs in Diligence

Episode 182: In this episode of Critical Thinking - Bug Bounty Podcast we talk about some recent bugs involving WPM, MCP, and a possible emerging bug class using Wayback. We also talk about some GraphQL Hackbot finds, and what AI's #1 mission should be.Follow us on twitter at: https://x.com/ctbbpodcastGot any ideas and suggestions? Feel free to send us any feedback here: info@criticalthinkingpodcast.ioShoutout to YTCracker for the awesome intro music!====== Links ======Follow your hosts Rhynorater, rez0 and gr3pme on X: https://x.com/Rhynoraterhttps://x.com/rez0__https://x.com/gr3pmeCritical Research Lab:https://lab.ctbb.show/ Need a Pentest? We just launched CTBB Pentests!https://pentest.ctbb.show/Hack full time? Check out the Full-Time Hunter's Guild!https://ctbb.show/fthg====== Ways to Support CTBBPodcast ======Hop on the CTBB Discord at https://ctbb.show/discord!We also do Discord subs at $25, $10, and $5 - premium subscribers get access to private masterclasses, exploits, tools, scripts, un-redacted bug reports, etc.You can also find some hacker swag at https://ctbb.show/merch!====== This Week in Bug Bounty ======LeHack 2026 Recaphttps://event.yeswehack.com/events/lehack-2026Don't eat the ChocoPoCs! How vulnerability researchers were repeatedly targeted by trojanised exploitshttps://www.yeswehack.com/fr/news/chocopocs-vulnerability-researchers-trojanised-exploitsNavigating the AI Wave: How We're Keeping Security Research Meaningfulhttps://www.hackerone.com/blog/ai-driven-report-volume-insights-and-actions====== Resources ======Caido Skillshttps://github.com/caido/skills/pull/22Hunting For AWS Cognito SecurityMisconfigurationshttps://www.yassineaboukir.com/talks/NahamConEU2022.pdfX MCPhttps://docs.x.com/tools/mcpUS South Summer Sessions: Hack the Heathttps://h1.community/events/details/hackerone-us-south-hackerone-club-presents-us-south-summer-sessions-hack-the-heat/====== Timestamps ======(00:00:00) Introduction(00:08:31) WPM Bug & Wayback to Guest Bearer(00:18:42) GraphQL Hackbot Finds, Fable Updates, & AI's #1 Mission(00:29:45) MCP, US South H1 Event, & AI Sandbox Escapes

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story.Timestamps(00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event Marketing Beats a Boring Booth (31:00) - - What a PR Background Teaches You About Getting Attention (35:59) - - Hire Specialists and Give Them Ownership (39:00) - - Why Differentiation Matters More Than Ever in the AI Era Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

The volume problem in AI is solved. Now it's all about data quality, and who gets to define it. Enzo Blindow is VP of Data & AI at Prolific, a platform that connects hundreds of thousands of people worldwide to the frontier labs and enterprises training and evaluating AI models. In this conversation with Liam, Enzo breaks down what actually goes into building high-quality training data, why models lean too hard into stereotypes, and the research Prolific published showing how easily AI can be nudged toward commercially motivated, and sometimes harmful, suggestions. They discuss why synthetic data hits a ceiling that only human data can break through, how a single mistranslated instruction can quietly corrupt an entire dataset, and why "good taste" might be one of the hardest things for AI to ever replicate. Key Topics Covered: Why data volume is a solved problem and quality is everything now How RLHF actually shaped early versions of ChatGPT Why AI models lean too heavily into stereotypes The asymmetry and hidden bias baked into internet-sourced training data Prolific's ICLR research on commercial pressure in AI models Who's responsible when AI models cause harm: labs vs. data providers Synthetic data's ceiling, and why humans still have to validate it What actually defines "taste" and why it's nearly impossible to model The risk of AI flattening nuance and marginalized perspectives Why human data is one of the most defensible moats in AI Enzo's own definition of what "data" really means Episode Timestamps: 00:00 Intro 00:21 What Prolific actually does 02:48 MCP vs. API vs. CLI access 04:19 How frontier labs started working with Prolific 06:40 Data volume vs. quality, and the role of RLHF 10:58 Who Prolific's biggest customers are 13:12 Why labs choose Prolific over other data vendors 16:13 Fact vs. opinion in AI training 19:02 Stereotypes and bias in AI models 21:15 Prolific's ICLR research on commercial pressure 23:36 Who's responsible: labs, governments, or data companies 27:22 How Prolific's data collection actually works 31:59 Synthetic data vs. human data 36:04 What defines "taste" in AI-generated content 39:33 Good taste vs. bad taste, and the risk of AI regression to the mean 42:36 Why Enzo joined Prolific 45:56 Blind spots most people have about training data 47:22 The "SaaSpocalypse" and data as a business moat 51:38 How Enzo visualizes "data" in his own mind 54:22 Why Enzo does what he does 57:16 Where to find Enzo and Prolific Connect with Enzo on LinkedIn: https://www.linkedin.com/in/enzoblindow/ Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices

The aftermath of Apple's price hikes. Apple is taking its fight against Epic to the Supreme Court. More AI features coming to Apple's Creature Studio. And Apple is showing confidence in its upcoming iPhone Fold, expecting to sell 10 million units! America is having MacBook sticker shock. MacBook price hikes expected to contribute to 13.6% drop in global laptop shipments. Apple weighs buying RAM from two blacklisted Chinese suppliers to curb rising costs. Broadcom and Apple extend custom silicon pact to 2031. iPhone 18 Pro leaks: Qualcomm or Apple C2 model, A20 details, camera upgrades. Apple takes Epic fight over app store fees to the Supreme Court. Tim Cook's government liaison position comes into focus before stepping down as Apple CEO. Apple in Russia's crosshairs again, facing $52M fine for not installing state-required apps. If you wanted more AI in Apple's Creator Studio, Tuesday's update gives it to you. Safari's new MCP server lets coding agents inspect and debug websites. Siri AI can pull info from third-party apps in the latest developer beta. Apple to launch 5 new iPhone models to gain market share amid memory crunch. Confident Apple increases its iPhone Fold orders to 10 million. Apple TV teases major new sci-fi series: Neuromancer. iPhone 17 Pro Max buried in America's 250th anniversary time capsule: to be opened in 2276. Picks of the Week Glenn's Pick: Turtles! Jason's Pick: Default Folder X Andy's Pick: Readest Hosts: Leo Laporte, Andy Ihnatko, and Jason Snell Guest: Glenn Fleishman Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT joindeleteme.com/twit promo code TWIT

The aftermath of Apple's price hikes. Apple is taking its fight against Epic to the Supreme Court. More AI features coming to Apple's Creature Studio. And Apple is showing confidence in its upcoming iPhone Fold, expecting to sell 10 million units! America is having MacBook sticker shock. MacBook price hikes expected to contribute to 13.6% drop in global laptop shipments. Apple weighs buying RAM from two blacklisted Chinese suppliers to curb rising costs. Broadcom and Apple extend custom silicon pact to 2031. iPhone 18 Pro leaks: Qualcomm or Apple C2 model, A20 details, camera upgrades. Apple takes Epic fight over app store fees to the Supreme Court. Tim Cook's government liaison position comes into focus before stepping down as Apple CEO. Apple in Russia's crosshairs again, facing $52M fine for not installing state-required apps. If you wanted more AI in Apple's Creator Studio, Tuesday's update gives it to you. Safari's new MCP server lets coding agents inspect and debug websites. Siri AI can pull info from third-party apps in the latest developer beta. Apple to launch 5 new iPhone models to gain market share amid memory crunch. Confident Apple increases its iPhone Fold orders to 10 million. Apple TV teases major new sci-fi series: Neuromancer. iPhone 17 Pro Max buried in America's 250th anniversary time capsule: to be opened in 2276. Picks of the Week Glenn's Pick: Turtles! Jason's Pick: Default Folder X Andy's Pick: Readest Hosts: Leo Laporte, Andy Ihnatko, and Jason Snell Guest: Glenn Fleishman Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT joindeleteme.com/twit promo code TWIT

The aftermath of Apple's price hikes. Apple is taking its fight against Epic to the Supreme Court. More AI features coming to Apple's Creature Studio. And Apple is showing confidence in its upcoming iPhone Fold, expecting to sell 10 million units! America is having MacBook sticker shock. MacBook price hikes expected to contribute to 13.6% drop in global laptop shipments. Apple weighs buying RAM from two blacklisted Chinese suppliers to curb rising costs. Broadcom and Apple extend custom silicon pact to 2031. iPhone 18 Pro leaks: Qualcomm or Apple C2 model, A20 details, camera upgrades. Apple takes Epic fight over app store fees to the Supreme Court. Tim Cook's government liaison position comes into focus before stepping down as Apple CEO. Apple in Russia's crosshairs again, facing $52M fine for not installing state-required apps. If you wanted more AI in Apple's Creator Studio, Tuesday's update gives it to you. Safari's new MCP server lets coding agents inspect and debug websites. Siri AI can pull info from third-party apps in the latest developer beta. Apple to launch 5 new iPhone models to gain market share amid memory crunch. Confident Apple increases its iPhone Fold orders to 10 million. Apple TV teases major new sci-fi series: Neuromancer. iPhone 17 Pro Max buried in America's 250th anniversary time capsule: to be opened in 2276. Picks of the Week Glenn's Pick: Turtles! Jason's Pick: Default Folder X Andy's Pick: Readest Hosts: Leo Laporte, Andy Ihnatko, and Jason Snell Guest: Glenn Fleishman Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT joindeleteme.com/twit promo code TWIT

Clare Liguori, a Senior Principal Engineer who works on developer tooling and agentic AI at Amazon Web Services, speaks with host Sri Panyam about the Amazon Strands Agents SDK. This episode explores the philosophy, design decisions, and emerging patterns behind building production-grade AI agents. Clare frames any agent as three core components: a model, a set of tools, and a prompt. During this interview, she describes the origin story of Strands, the model-driven approach vs. workflows and custom orchestration, steering hooks, tools and MCP, sub-agents and multi-agents, memory layers, production readiness, testing and evaluation starting with use cases where trajectories can be evaluated deterministically, and anti-patterns for newcomers. She describes what's next for Strands, and offers some closing advice for getting results from working with agents

The aftermath of Apple's price hikes. Apple is taking its fight against Epic to the Supreme Court. More AI features coming to Apple's Creature Studio. And Apple is showing confidence in its upcoming iPhone Fold, expecting to sell 10 million units! America is having MacBook sticker shock. MacBook price hikes expected to contribute to 13.6% drop in global laptop shipments. Apple weighs buying RAM from two blacklisted Chinese suppliers to curb rising costs. Broadcom and Apple extend custom silicon pact to 2031. iPhone 18 Pro leaks: Qualcomm or Apple C2 model, A20 details, camera upgrades. Apple takes Epic fight over app store fees to the Supreme Court. Tim Cook's government liaison position comes into focus before stepping down as Apple CEO. Apple in Russia's crosshairs again, facing $52M fine for not installing state-required apps. If you wanted more AI in Apple's Creator Studio, Tuesday's update gives it to you. Safari's new MCP server lets coding agents inspect and debug websites. Siri AI can pull info from third-party apps in the latest developer beta. Apple to launch 5 new iPhone models to gain market share amid memory crunch. Confident Apple increases its iPhone Fold orders to 10 million. Apple TV teases major new sci-fi series: Neuromancer. iPhone 17 Pro Max buried in America's 250th anniversary time capsule: to be opened in 2276. Picks of the Week Glenn's Pick: Turtles! Jason's Pick: Default Folder X Andy's Pick: Readest Hosts: Leo Laporte, Andy Ihnatko, and Jason Snell Guest: Glenn Fleishman Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: blackhat.com/us-26 and use code TWIT joindeleteme.com/twit promo code TWIT

Seema Amble, Steven Sinofsky, and Elena Burger unpack one of the biggest questions facing enterprise software: what happens when AI agents become the primary users of software instead of humans? The conversation explores the rise of "headless" software, why APIs and agentic workflows are reshaping enterprise applications, and whether traditional SaaS products are becoming systems of record rather than systems of engagement. They discuss Salesforce's Headless 360 announcement, MCP, enterprise software architecture, and why AI may fundamentally change how businesses interact with their data. Along the way, they examine what actually makes enterprise software sticky, why replacing systems like SAP and Salesforce is harder than it appears, and where startups have the greatest opportunity as AI reshapes the software stack.   Resources: Follow Seema Amble on X: https://x.com/seema_amble Follow Steven Sinofsky on X: https://x.com/stevesi Follow Elena Burger on X: https://x.com/VirtualElena Related Reading Is Software Losing Its Head?https://a16z.com/is-software-losing-its-head/ The Death of Software? Nah.https://a16z.com/death-of-software-nah/ Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Altium OnTrack Podcast, host Zach Peterson sits down with Rob Barton, Head of Platform API at Altium, for a deep dive into how programmatic access is transforming PCB design and electronics development. Rob traces the evolution of Altium's API—from the early disconnected SDKs and the launch of Nexar, through Octopart supply data, all the way to the new Platform API that exposes design data, supply chain intelligence, and manufacturing services through a single, federated GraphQL schema. If you've ever wanted to connect Altium 365 and Altium Designer data directly into your own systems, this conversation maps out exactly where the technology is heading. Through two live demos, Rob shows how to query live Octopart supply data—pricing, availability, RoHS compliance, and BOM resolution—then navigates the Platform API down to individual PCB layers, nets, and track coordinates. The discussion also explores API-first design philosophy, why discoverable APIs now matter for AI agents and MCP servers, and the upcoming Altium Developer Center that will open this platform to engineers, enterprises, and third-party developers. Whether you're a procurement professional, a PCB designer, or building AI-enabled tools on top of electronics data, this episode is a clear look at the future of open, programmatic hardware design.

The kernel taketh away, so we bringeth back. We build an AppleTalk LAN, ditch TCP/IP, and give a legendary retro network protocol the send-off it deserves.Sponsored By:Jupiter Party Annual Membership: Put your support on automatic with our annual plan, and get one month of membership for free!Managed Nebula: Meet Managed Nebula from Defined Networking. A decentralized VPN built on the open-source Nebula platform that we love.Support LINUX UnpluggedLinks:AppleTalk 1985-2026 Memorial StickerJupiter Garage SWAGSorry, I only open regular files StickerWeb Boost — Send us a boost via sats or USD

Joining me today is John Li, the co-founder of PickFu, a powerful consumer-feedback platform that helps e-commerce sellers, authors, app developers, and marketers make smarter, data-driven decisions.Before launching PickFu, John spent years at Microsoft as a software engineer and program manager but his entrepreneurial curiosity led him to create a simple tool to test ideas with real people.That tool evolved into PickFu, now trusted by tens of thousands of Amazon sellers and brands to validate product images, packaging, and listings before they go live, saving them from costly mistakes and giving them the confidence to scale.John is a true advocate for taking the guesswork out of e-commerce growth, and today, he's here to share how feedback-driven testing can help you turn more browsers into buyers, and more ideas into 8-figure successes.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of human validation in AI-generated content.Role of consumer feedback in eCommerce decision-making.Comparison of AI-generated images versus human-created images.New features of PickFu, including multi-question surveys and Amazon SERP mockups.Impact of main image testing on click-through rates (CTR) and sales.Iterative testing strategies for optimizing product images.Integration of AI tools in the testing process and their benefits.Case studies demonstrating ROI from using PickFu for image testing.Quality control measures for test respondents in consumer feedback.Additional use cases for PickFu beyond main image testing, such as product selection and packaging design.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with John Li, co-founder of PickFu, about using consumer feedback to make smarter eCommerce decisions. John explains how PickFu helps sellers validate AI-generated content through real human feedback, particularly for main product images, which drive 75% of click-through rates on Amazon. They discuss PickFu's newest features, including multi-question surveys, Amazon SERP mockups, and AI-powered insights. John shares compelling case studies demonstrating strong ROI from simple image tests, and outlines an iterative testing playbook to help sellers continuously optimize listings and scale their businesses efficiently.Here are the 3 action items that Josh identified from this episode:Test Before You Launch, AlwaysDon't rely on gut feel or AI alone.Run quick polls with real buyers to validate your main image, copy, and creatives before going live.Optimize Your Main Image RelentlesslyYour main image drives up to 75% of CTR. Treat it like your #1 growth lever. Test multiple variations, benchmark competitors, and iterate until you win.Build a Fast Feedback Loop (AI + Humans)Use AI to generate ideas fast, then validate with humans. Repeat this cycle quickly: create → test → analyze → improve to consistently outperform competitors.Timestamps:00:00:00 Introduction & Importance of Human Validation in AI EraDiscusses the need for real human feedback to validate AI-generated creative assets, especially for e-commerce images.00:00:29 Podcast Introduction & Guest BackgroundHost introduces the podcast, John Li, and PickFu's mission to help brands make data-driven decisions.00:02:13 Is PickFu Still Relevant in the Age of AI?Explores whether AI can replace human feedback and the continued importance of human validation for image testing.00:04:23 AI vs. Human-Generated Images: Performance InsightsCompares the effectiveness of AI-generated images versus human-created ones, emphasizing context and quality.00:06:04 PickFu Platform Updates & New FeaturesOverview of new PickFu features: multi-question surveys, Amazon SERP mockups, image stack, A+ content testing, and screen recording.00:08:31 Integration with AI Agents & MCP ServerExplains PickFu's MCP server, enabling users to run and analyze polls via AI chat agents like Claude and ChatGPT.00:10:02 Main Image Testing & Impact on Click-Through RateDiscusses the critical role of main image testing, its effect on CTR, and shares a case study of a failed launch turned successful.00:13:42 Iterative Testing Playbook for CTR OptimizationOutlines a step-by-step playbook for optimizing main images through iterative testing and competitive benchmarking.00:18:50 How to Structure and Automate Testing with AIDescribes how PickFu's AI features and MCP server help automate the testing process, including prompt engineering and image generation.00:20:33 Compounding Gains from Continuous TestingHighlights the value of frequent, automated testing for incremental improvements that compound over time.00:22:34 Future of E-commerce Creative Testing & AutomationDiscusses the vision for AI-driven, automated creative testing and the evolving role of humans in the process.00:23:54 Case Study: Simple Test, Big ROIShares a case where a single $85 PickFu test led to a 12.5% CTR increase and $3,800 in extra revenue.00:25:15 Who Should Own the Testing Process?Explores who in an organization should manage testing—owners, creative directors, or listing managers.00:27:28 Action Steps for Sellers New to TestingAdvice for sellers: benchmark against competitors, focus on top and mid-tier products, and optimize main images.00:29:31 Panel Quality & Validity of PickFu ResponsesExplains how PickFu ensures high-quality, valid consumer feedback and differentiates from competitors.00:32:13 Sleeper Use Cases: Product Selection & PackagingHighlights underutilized PickFu use cases like product selection, pricing validation, and packaging design.00:34:40 Actionable Takeaways & RecapHost summarizes three key action items: frequent main image testing, leveraging video tests, and preparing for AI-driven automation.00:37:10 Rapid-Fire Questions: Book, AI Tool, E-com InfluencerGuest shares his favorite book, AI tool, and a recommended e-commerce influencer to follow.00:38:35 Closing & Contact InformationProvides information on where to learn more about PickFu and how to connect with John Li.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"PickFu": "00:01:57""Claude AI": "00:09:09""ChatGPT": "00:09:09""Nano Banana": "00:20:33"Books"

TR is joined by Veronica Hebard to talk about how working with MCP builds both student and teacher confidence Listen to the full episode hereSpecial Guest: Veronica Hebard.

Here's a little secret: ChatGPT tasks are the Gateway Agent.