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Benedikt used to be a freelance software engineer and co-founded Userlist in 2017 as a side project with his co-founder Jane Portman. They went full-time on it in 2020. Benedikt enjoys database query optimization just as much as pushing around pixels on the front-end Show Notes * https://userlist.com/ * https://slowandsteadypodcast.com/ * https://bsky.app/profile/benediktdeicke.com Sponsors Hosting for The Ruby on Rails Podcast is provided by Fireside.fm. If you want to start a podcast and are looking for hosting, visit fireside.fm/rails (http://fireside.fm/rails) to get started. Alright, let's talk about deploying code without having a full-blown panic attack. You ever push something live and immediately regret it? Like, ‘Oh no, I just nuked the homepage'? Well, guess what—Flipper's got your back. Ship your code whenever you want, roll out features on your schedule, and if something goes sideways? Boom. Roll it back. No redeploy, no drama. Plus, you get multi-environment sync, audit history, and fine-grained permissions, so you don't wake up to a ‘WTF happened?' Slack message. Best part? Sign up at flippercloud.io/rails (https://www.flippercloud.io/rails) and get 10% off your first year. Flip the switch and chill out.
Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project.Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations.Benedikt and the Userlist team has made good progress on their big UI redesign project. And to address one of their customer's needs, they are also working on a feature for array filters.
The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin.Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project.Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing some maintenance work. Work wise, the team at Outseta is currently doing paid search experiments to track where first touch referrals are coming from. Benedicte and Ola are also planning to do interviews with potential customers for Galleon.Mentioned in the episode:Why you should stop coding your way to failure Treasure | Stop Motion Movie by Lillian Raae-Vea
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Visit our website for the detailed episode recap with key learnings.DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Benedikt and Benedicte share how they're leveraging AI to help with their current projects.For their Galleon Gateway project, Benedicte's been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it's going well for a couple of her projects, here's one thing that AI can't help with just yet: time zone bugs.Benedikt gave AI another try to help with the revamp of their Python library. While it turned out nice after a lot of revisions, he also ended up reading Python documentation to write better prompts. They've also just beta launched their transactional emails at Userlist.Benedicte and Benedikt also talk about AI overviews, April Fool's pranks, and more.
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering some of the best email marketing frameworks today with Jane Portman, Сo-founder & CEO of Userlist, an email automation platform for SaaS companies. ----------Episode's Chapters-------------- 00:00 - Guest Introduction: Jane Portman 02:32 - Challenges in Building UserList 05:14 - Growth Strategy and SEO Focus 07:13 - Customer Success and Consultation Calls 16:25 - The Atomic Emails Framework 25:06 - Example of Effective Email Campaigns 27:23 - The Importance of Personalization in Emails 27:56 - Effective Personalization Strategies 31:44 - Data Tracking and Its Pitfalls 42:11 - Crafting Engaging Email Content 48:47 - The Role of Personal Branding in Email Marketing Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
Benedicte and Benedikt talk about vibe coding and more.Recently named one of Norway's Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she's getting to know the API katas for Outseta and was also able to deploy the first version of the script for Galleon Attributes.Benedikt and the Userlist team are still wrapping up their transactional email endpoint. And in the process of making the documentation for this, they ended up rewriting and rebuilding their entire API documentation.Benedicte and Benedikt talk about the cons of vibe coding, what you should actually use AI for, and more.Mentioned in the episode:Norway's 50 Leading Women in Tech 2025Watch the Benedicte's video for Norway's 50 Leading Women in Tech 2025Vibe coding takes a hitGalleon Attributes script V1
The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport.With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He's also figured out how to do partial date matches (hint: leap years make it complicated).Benedicte has been productive in the past few weeks: Galleon.tools is now live, she coded a new booking flow for Whee, and they just had the best month ever at Outseta. She also talks a bit about being filmed for a video that's coming out this week, and the Pirate family's new activity.Mentioned in the episode:Galleon - Unlock the treasure of user data on your Webflow siteOutseta's best month ever
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBridging Intention to ImpactDesired Outcome LabsFollow Connor on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.Visit our website for the detailed episode recap with key learnings.Bridging Intention to ImpactDesired Outcome LabsFollow Connor on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It's been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in this episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Visit our website for the detailed episode recap with key learnings.Learn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they're doing SEO for their own product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesUX studio – David's companyUXfolio, Copyfolio, Archifolio, Ranking Raccoon – their productsRanking Raccoon email exampleBuilding Two-sided Marketplaces with John DohertyCheck out Ranking RaccoonFollow David on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they're doing SEO for their own product, and more.Visit our website for the detailed episode recap with key learnings.UX studio – David's companyUXfolio, Copyfolio, Archifolio, Ranking Raccoon – their productsRanking Raccoon email exampleBuilding Two-sided Marketplaces with John DohertyCheck out Ranking RaccoonFollow David on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae's let-it-snow scriptUserlist's Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it's snowing for the holiday season.
Benedicte and Benedikt share life and work updates, and some debugging horror stories.Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her Xano + Outseta (XO) Vanilla Demo for Outseta, and is doing price adjustments for Whee.Benedikt feels recharged from his birthday vacation last weekend. On the work front, they recently shipped improvements on how they do condition on Userlist, making it possible to filter users by companies that are within the segment.They also talk about some debugging horror stories, token exchanges, and more.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperpower Storytelling – Stephen's bookPR Strategies for Founders with Sneha SaigalGet Stephen's resources for podcast listenersFollow Stephen on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.Visit our website for the detailed episode recap with key learnings.Superpower Storytelling – Stephen's bookPR Strategies for Founders with Sneha SaigalGet Stephen's resources for podcast listenersFollow Stephen on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Benedicte is winning at her quarterly goal. Benedikt makes great progress with company triggers.Benedicte makes the Twitter-viral butter chicken recipeWith only two months left in the year, Benedicte is crushing her quarterly goal: to have an enjoyable everyday life. At Whee, she's pushing the boundaries of their Make plan, and will be testing out a tool for their customer SMS.Benedikt and the Userlist team are making good progress with the company triggers feature. While there's still a long way to go, Benedikt shares that they've now got a rough idea of how they can streamline this feature with everything else.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesManaging Priorities – Harry's bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry's websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.Visit our website for the detailed episode recap with key learnings.Managing Priorities – Harry's bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry's websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Benedicte and Benedikt talk about how taking breaks actually help your projects, and more.The power of breaks, a story in three partsLeo's talk at EmberFestBenedicte's excited for the wins at her fractional roles: they've just launched their Framer plugin at Outseta; and she discovered the wonders of Make.com while creating a Stripe webhook for Whee. But despite doing a lot of stuff at work, Benedicte now makes sure she has time to take care of herself.Meanwhile, Benedikt is enjoying the conference season. He just returned from EmberFest in Dublin where he met Leo in person for the first time. He'll also be going to MicroConf Europe. The Userlist team's also making great progress on company triggers.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Visit our website for the detailed episode recap with key learnings.AmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Benedikt comes back from a short vacation. Benedicte talks about their struggles with estimated arrivals at Whee.EmberFestPrior to his vacation in Munich last week, Benedikt and the Userlist team pushed a few of their upcoming features into production. He'll also be meeting Leo for the first time in person this week at EmberFest in Dublin.With so many factors that might affect the estimated arrivals of their rented bikes, Benedicte and the Whee team are looking for better solutions to this roadblock. She also shares her observations while she watches Lillian and the other neighborhood kids work on their lemonade stands.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Visit our website for the detailed episode recap with key learnings.Data Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Benedikt and Benedicte talk about this year's unusual summer pace, bug fixing, and more.With most people going on vacations during the summer, businesses usually anticipate things to slow down a bit for the season. But unlike previous years, it looks like businesses are not seeing much of a summer slump this year.Benedikt and the Userlist team have been chipping away at some small improvements on the product, dealing with weird bugs, and have an upcoming database maintenance.Benedicte is also dealing with bugs at Whee and is plowing through dependency hell. She and her Pirate family are also preparing their rustic Airbnb property for the first guest who'll be staying with them this week.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it's best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder's story, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGeeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky LawlorFollow Sneha on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it's best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder's story, and more.Visit our website for the detailed episode recap with key learnings.Geeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky LawlorFollow Sneha on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency's free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Visit our website for the detailed episode recap with key learnings.Boxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency's free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSurvey-based Research Projects with Becky LawlorAhrefs, Semrush – popular SEO toolsScreaming FrogHotjar – a heat mapping toolFollow Kai on TwitterGet Kai's exclusive resources for BDTP listenersThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.Visit our website for the detailed episode recap with key learnings.Survey-based Research Projects with Becky LawlorAhrefs, Semrush – popular SEO toolsScreaming FrogHotjar – a heat mapping toolFollow Kai on TwitterGet Kai's exclusive resources for BDTP listenersThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDatabeatsMake (formerly Integromat) — Arpit's previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit's bookFollow Arpit on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.Visit our website for the detailed episode recap with key learnings.DatabeatsMake (formerly Integromat) — Arpit's previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit's bookFollow Arpit on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn't A/B test your pricing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesProduct TranquilityFollow Dan on LinkedInSaaS Scaling Secrets — Dan's podcastThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn't A/B test your pricing, and more.Visit our website for the detailed episode recap with key learnings.Product TranquilityFollow Dan on LinkedInSaaS Scaling Secrets — Dan's podcastThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service.Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Lent.With her new Go Live with Queen Raae service, Benedicte is thinking about how to help those dev founders who are a bit hesitant about going live. And while it's unfortunate that she didn't get the caravan, Benedicte refocused her energy on improving their property and possibly the Volkswagen bus that's sitting in Sweden.Benedikt and Benedicte talk about the importance of following up, greenfield projects, and more.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notessaas.group — Tim's companyUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerender, Pipeline CRM, Rewardful — some companies acquired by saas.groupTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.Visit our website for the detailed episode recap with key learnings.saas.group — Tim's companyUI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD GraffamPrerender, Pipeline CRM, Rewardful — some companies acquired by saas.groupTinySeedSend Tim an emailFollow Tim on LinkedInFollow Dirk Sahlmer on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation.Join Benedicte's biweekly live streams on YouTubeCheck out MixPod's revamped web designDespite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as they've hit break even. As a bonus surprise, Userlist was able to sell a domain for a significant amount of money.After powering through the birthday bonanzas in January, Benedicte spent 24 hours at the spa and is now feeling re-energized and ready. And with all of the streams and content creation she's been doing for the past few months, she's now opening herself to those who need a livestream host, a mystery dev, or video creator.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.Please head over to the episode page for the detailed recap and key takeaways.Show notesDEPT® — Michael's place of workLitmus, Email on Acid — template testing toolsPostmanFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.Visit our website for the detailed episode recap with key learnings.DEPT® — Michael's place of workLitmus, Email on Acid — template testing toolsPostmanFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Benedicte talks about the fun during the holiday season. Benedikt shares his 2024 goals.YearCompass — reflect on the year and plan the next oneDocs for DevelopersDespite feeling a bit all over the place, Benedicte and her family had a lot of fun during the holidays. With their newly renovated house, they were able to host about 30 people for the festivities. Benedicte also plans to work on her YearCompass in February after the birthday bonanzas this month.Benedikt looks back at 2023 and it was a generally good year for him, reaching significant milestones in his personal and work life. He and the Userlist team are planning to step up their sales game this 2024.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.Visit our website for the detailed episode recap with key learnings.SpiralyzeConnect with Sahil on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesFrom Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.