As a hairstylist, you don’t have to live in New York or California to do the type of hair that you want… you could even live in Indiana! Amie Bradford and co-host Darrian McDuffy talk about common misconceptions of the beauty industry and bring on special guests from time to time. Lots of stories and life lessons as well as practical tips to empower you to live in your authenticity while you attract your dream clientele and run your business behind the chair on YOUR terms! 👊👊✨✨
We're taking a detour from our regularly scheduled mindset & social media marketing chats to talk more about salon ownership. Many people think the only way to own a salon is to rent a storefront (which is great) but it's not the only way! I'm breaking down the reasons that I decided to convert a house into a salon 9 years ago (and did it again for our new salon) and the steps that I took to get the ball rolling. If you find value in this episode share it with your hair besties and leave me a review on Apple Podcasts
This episode is all about shifting your mindset around blank space on your appointment book. I'm sharing tips and tricks in this episode to help you to stay focused on actual growth opportunities that you can leverage to your advantage when you aren't working with clients. These are the things that make a huge impact on your success as a stylist. ✨✨✨ On last week's episode we talked about ways to plan for ebbs and flows in your business, this makes a great companion to this episode, so make sure to give that a listen as well! https://theimpactfulstylist.mykajabi.com/30daysofCONTENT
The common misconception that people in the industry often have is that there's something wrong with them if their appointment book is slower during certain months. The truth is, it takes TIME to build a consistent clientele. We're playing the long game… this doesn't happen over night. Give yourself lots of grace… and listen to this episode for actionable tips and mindset shifts to help you to approach the ebbs and flows of your business with more confidence and calm. FREE 30 days of Content Strategy: https://theimpactfulstylist.mykajabi.com/30daysofCONTENT Find A Hairstylist | Pre-Vetted Stylists Only | Find Your Hair Stylist Other episodes that you may find helpful on this topic: https://open.spotify.com/episode/0O1eC5w6gVhifhVEfRERRy?si=0bPp4rQdSSyObPhGKaI8PQ
This episode has something for every stylist no matter what stage you are in your career! It's a MUST listen especially if you want some actionable advice and inspiration.
That episode title… yes, please! The truth is, we can't just wish away for these things. Sometimes we're actually blocking these things and we don't even know it. In this episode, I'm discussing some of the realizations that I've had around ways that I would keep myself stuck and what has worked for me to not stay stuck in the same patterns.
In this episode I have the pleasure of having one of my longtime mentors Nina Kovner of Passion Squared as my guest! This episode is all about boundaries…. I love this topic so much as I didn't learn about setting healthy boundaries until I was well into my late 30's and quite frankly didn't even know what boundaries were! I do know that learning more about setting boundaries in my professional and personal life have helped me so much to minimize feelings of burn out, resentment, codependency, etc. What I've come to learn and why I love Nina and Passion Squared: doing the inside work matters and is equally as important as working on your technical skills as a stylist.
Let's take the pressure off of ourselves to post on 5 different social media platforms shall we? In this week's Impactful Stylist episode I'm sharing TONS of simple tips to make social media work FOR YOU and not spend a million hours a week making content. The key is committing to a strategy that works for you: this is when you start to fill up those gaps on your appointment book and the stream of awesome clients only propels your self confidence even more! (As well as your bank account)
This episode is the perfect fusion of a mini Masterclass and TEDtalk on the importance of maximizing your time in the salon to not only help you to make more money but also to give you more fulfillment and more work/life balance. Part of building an impactful life is becoming more intentional with our lives and how we spend our time. This includes HOW we're scheduling our clients for the day! It's the little shifts that we can make that give us more wealth and fulfillment in our every day life. Follow this link for the Goal Setting Masterclass: https://bit.ly/ImpactfulStylist Follow: @theimpactfulstylist
On this episode I'm talking about 2 ways that I grew my business by doing something that I NEVER imagined myself doing as an introvert! NETWORKING! The funny thing is: I never realized that building connections with other hairstylists could help to grow my business in the ways that it has! The result has been more abundance & fulfillment and making real connections with some awesomely talented people! Surrounding yourself with the right people (even on a virtual level) will set you up for some pretty life changing things if you're open to it! To reserve your spot for the (FREE) Own Your Beauty Virtual Conference: https://bit.ly/ImpactfulStylist More info on Find Your Hairstylist: Find A Hairstylist | Pre-Vetted Stylists Only | Find Your Hair Stylist
In this episode I'm talking to Jasmine Jauer, stylist, salon owner, founder of the soon-to-be-launched Beauty Business Mastermind, and the brilliant human responsible for putting together the Own Your Beauty Virtual Conference! We're talking about how she got her start in the industry as well as how your mindset, willingness to pivot when needed and resourcefulness are sooooo important to build a successful and fulfilling career. We're also discussing details about her upcoming Mastermind as well as the FREE Own Your Beauty Virtual Conference on May 15th and why you don't want to miss it! ✨✨
There are so many things that I wish I would have known earlier in my career! These are the things that I wish I would have known as a beauty school graduate and an assistant. You're not just someone who tears foils but your time as an assistant is a partnership. Are you getting the most out of it that you can? Let's talk about it! Get my FREE 30 Days of Content Strategy by going to @theimpactfulstylist on Instagram and clicking the link in my bio. To join the Magnetic Marketing waitlist click the link in my Instagram bio.
I've worked as a booth renter and as a commission stylist.. and Spoiler alert
I'm catching up with THE awesome Krystine Sherwood (The Beauty Pro Coach)!! We're dishing about how shedding (clients, relationships, old habits or ways of thinking) can feel like a failure and like our world is crashing down, when in reality it's TOTALLY NECESSARY to evolve as your next level self. When we make changes in our lives whether behind the chair or in our personal lives it can feel SO terrifying… this is completely normal! This episode is for you if you're feeling lost or need to start to make some moves in your career, but are afraid of change. Follow Krystine Sherwood on IG: @thebeautyprocoach
In this week's episode I'm catching up with the brilliant mind of Kelly Maxwell: extension specialist and CEO of Find Your Hairstylist, a website that connects hairstylists with their dream clients! Kelly shares what inspired her to become a hairstylist, how choosing to specialize in extensions changed the game for her AND how Find Your Hairstylist works! The concept behind Find Your Hairstylist is absolutely brilliant! I can't wait for you guys to hear all about it, because it benefits clients AND stylists alike- it's kind of a big deal!
There's nothing more frustrating than having a bunch of cancellations or no-shows on your book! In this episode I talk about what we started doing in my salon a year ago to minimize no shows and cancellations- it has completely changed everything! Empowering yourself to take responsibility and put consistent policies in place allows you to keep the right clients in your chair… and continue attracting clients that will respect your time. ✨
Specializing as a stylist is a BIG step and isn't for everyone, but if it's something that you have your heart set on, it can be achieved through intentional & strategic planning. My advice on this week's podcast is not a one size fits all, as everyone's financial situation and goals are so different. I simply share my story and what steps I took to encourage you to plan intentionally if specializing is your goal as a stylist. Accounts mentioned on this episode to follow: @beautybusinessguide @smallbusinesscpa @themillionairehairstylist And of course, follow me! @theimpactfulstylist
In the hair industry, you get in return exactly what you're willing to put into your craft AND your social media. These are the things that I did to build a full extension clientele and to stand out in a sea of other stylists. Get my FREE 30 Days of Content Strategy by clicking the link in my Instagram bio: @theimpactfulstylist.
We all want more clients who we look forward to seeing on our schedules…the one's who feel like pure sunshine to be around ☀️ But what are you actively doing to attract that type of client? It's possible to have a clientele FULL of these dream humans
Recognizing and positioning yourself as a brand as a stylist is more important now than ever. When you begin to build your own personal brand you open yourself up to SO many opportunities. These opportunities could mean additional streams of income on top of bringing in your dream clients. The possibilities are endless.
In a sea of amazing hairstylists… what makes someone choose you? How does one find their soul mate clients? And keep them? I'm giving some simple tips and tricks that work in your every day life to level up your client experience with existing AND potential clients.
Have you been considering diving into the art of hair extensions? There are a multitude of things I had no idea about before I started offering this service to clients. This episode is only the short list
The truth is, as a stylist we will have SO many times that something shakes our confidence to the core or because of circumstances in our personal lives we are feeling less than thrilled to go work on clients. So what do you do when you have a full day of clients and you need to show up and bring your A-game? In this weeks episode, I'm talking about the things that work for me when I want to shift my energy and get my head back in the game. These are also things that I did when I was a less than confident extension artist starting out. Everyone has to start somewhere and the hardest part of joining the hair industry(or even when you pivot in the industry) is trying to project confidence when you feel insecure. As someone who despises fake things I had to come up with something that worked and felt authentic to me to hold space for myself while also holding space for my clients. Take a listen and see if this resonates with you ✨ Follow @theimpactfulstylist
The faster that you realize that marketing gives YOU the FREEDOM to decide what services you want to offer and what clients that you want to have in your chair, the more open-minded you are to the possibilities of what your career could be. ✨
How quickly do you implement the coloring, cutting, business techniques that you learn? Ultimately implementation is one key thing that will drive your success. If we're not careful all of this information that we consume on the daily can be useless if we don't implement it into our daily lives. This episode focuses on the “how and why” to make it happen. Follow @theimpactfulstylist @amiebhairstylist
These are the top tips to turn clients into raving fans and to recession proof your clientele. Although we should always be committed to leveling up our skills, creating an AMAZING client experience (which has always been important) is now more important than ever.
Amie shares one of her most shameful realizations that caused her to start thinking about what she was prioritizing in her daily life. So often we're just not consciously aware of things we may be doing to sabotage our happiness behind the chair and at home. Follow @amiebhairstylist @theimpactfulstylist … More info on the Goal Setting Masterclass: https://bit.ly/ImpactfulStylist
This is the one thing that I wish I would have taken more time to do early on in my career as a stylist. Clarity and Intention are where it's at… when you focus on moving with intention and clarity on what you desire you end up a lot more fulfilled at the end of your work day. P.S. : the money will follow.
Somewhere along the way in the hair industry hairstylists have started to believe that they're losing at life if their appointment books aren't overbooked and bursting at the seams. This episode is about how we can turn those blank spaces into seeds of growth for our own creativity and abundance behind the chair!
There isn't a stylist in history that has gone their whole career without having to make shifts or adjustments to a client's hair that they just did. In this episode Amie and Darrian discuss their experiences and ways to shift your mindset around those moments that shake your confidence as a stylist. Follow us on Instagram: @amiebhairstylist @darriandoeshair @theimpactfulstylist
Client break ups are going to happen in your career. Whether you're breaking up with a client or they're breaking up with you, there's always something to learn from the experience. In this episode, Amie & Darrian talk about their experiences with this and why it's just another opportunity for self reflection and a way to level up in your career as a stylist. Follow us on Instagram! @amiebhairstylist @darriandoeshair @theimpactfulstylist
I've seen post after post in private hairstylist forums about stylists thinking about leaving the industry. I've definitely been there myself…. My heart breaks for anyone in that situation.. but it doesn't have to be this way.
Darrian and Amie share their experiences in how limiting thoughts and seeking validation from others can hold us back in our careers. Follow us on Instagram! @darriandoeshair @amiebhairstylist @the_impactful_stylist
Your mindset is EVERYTHING when it comes to having not only a successful life in the beauty industry and beyond, but a more content life in general. When we can focus within ourselves, we can tap into our next level self and access a state of abundance. Living in a state of abundance allows us access to higher levels of creativity and well being. Sounds pretty good, right?! Who better to have as a guest for this episode than our friend Angela Milano-Hnas who is a life coach for women, Author and founder of The Focus Within. Angela goes into her journey that led her into mindfulness and meditation as well as what led her to create The Focus Within Retreats. In this episode she also gives us some real life tips that we can integrate into our busy lives to develop our very own mindfulness practice. If you'd like to know more about The Focus Within Retreat, or The Focus Within podcast, you can follow along on Instagram here or go to The Focus Within website. If you liked this episode, leave us a comment and follow The Impactful Stylist Instagram. We would love to know any podcast topics that you'd like for us to discuss! Send a DM to The Impactful Stylist Instagram.