Podcasts about 3q digital

David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency. In this episode… Selling a business requires more than valuing it and selecting a seller. What additional factors should you consider during the process? David Rodnitzky, the Founder of David Rodnitzky Consulting, shares insights from his agency sale. With host Todd Taskey, David covers trends in the agency M&A space, the importance of your gross margin, and why you should hire a law firm and investment banker.

David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency.   In this episode… When your initial acquisition fails, you may try again with another method. What can you learn from an entrepreneur who sold his agency three separate times? David Rodnitzky, the Founder of David Rodnitzky Consulting, talks about his agency's sales, from private equity to international buyers. With host Todd Taskey, David details the difference between selling to private equity and public companies, how he built his agency, and how he pivoted after his initial failed transaction.

David Rodnitzky is the founder of David Rodnitzky Consulting, a boutique firm dedicated to helping agency founders navigate complex acquisition, scaling, and M&A opportunities. He also founded 3Q Digital, a media management company managing over$2 billion in ad spend annually, which subsequently became part of DEPT.  Rodnitzky has written a book called “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” that helps guide agency founders through one of the biggest decisions in their careers. In this episode, Matt and David discuss what it takes to build a successful business, the importance of thinking long term with client relationships, and the emotional and strategic complexities of selling a company, as well as some key insights into the world of M&A   Chapters: (0:01) David Rodnitzky's Journey from Iowa to San Francisco (1:58) From Dot-Com Boom to Founding Three Q Digital (7:13) Scaling a Digital Marketing Agency from Coffee Shop to Acquisition (12:44) Navigating Mergers and Acquisitions with Strategic Earnouts (20:07) Selling and Reacquiring a Company Multiple Times (25:56) Balancing Culture and Performance in the Workplace (32:11) Common Pitfalls and Ethical Issues in Advertising Agencies (40:45) Selling Your Business: Emotional and Practical Considerations (45:26) Boeing's Merger with McDonnell Douglas and Resulting Hostile Takeover (46:51) The Importance of Strategic Thinking in Legal and Business Decisions (50:30) Strategic Thinking and Due Diligence in Business Acquisitions (52:42) Building Long-Term Value in Agencies for Successful M&A   Link to Podcast Transcript

David Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process. Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.

Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today's guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He'll share some of the good, the bad, and the ugly aspects of selling your agency and the challenges of managing a large agency team. Tune in to gain valuable insights on navigating the process of selling your agency. David Rodnitzky is a digital marketer who started and later sold 3Q Digital, a team of 500+ rockstar/ninja/guru online marketing pros who offer expertise in online analytics, decision science, strategic consulting, creative, and conversion rate optimization. He also founded Agentic Shift, a boutique consulting firm dedicated to helping agency founders successfully exit their businesses through mergers or acquisitions (M&A). Recently, David poured all his M&A expertise into his new book, Selling Your Marketing Agency, which you can get on Amazon. In this episode, we'll discuss: The Key to managing an agency team of over 100 people. An ironclad acquisition contract clause that will save your agency. Lessons to help you avoid pitfalls in the M&A process. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Accidental Agency Owner in Search Engine Marketing According to David, he sort of glammed into the world of search engine marketing after started in digital marketing in 2000. He worked at a series of startups in Silicon Valley, for about eight years and moved on to a company where he found the culture was not one he agreed with. He was traveling to India three times a year to manage a team while his wife was pregnant and decided it was not a smart family decision. So he quit and set up shop in a coffee house in Pacifica, California. Soon people started calling him to help them with search engine marketing consulting and he had an agency. That agency Today is 3Q Digital, part of a bigger organization called DEPT. The Key to Managing Over 100 People: Maintaining Consistency of Quality and Processes For David, it's a lot harder to go from managing two people to 25 people than it is to go from 25 people to 100 people. No individual can manage hundreds of people. You can only dedicate so many hours per week to checking in with your team. In this sense, he has learned the importance of maintaining consistency of quality when it comes to the people he hires, as well the importance of processes. Most agency owners would agree it's relatively easy to manage and monitor two or three employees and make sure that they are doing a great job. However, the more people you hire, the more you have to delegate that responsibility and the less you sort of know about how well your team is performing. So David has learned to remain constantly obsessed with quality on the team. As to delegating, processes will be key to maintaining quality, and unfortunately, most agencies don't have many processes. At David's agency, when a client is onboarded, the success or failure of that client is based on the person assigned to that account. The results could vary since everyone has their unique ideas. That's why you'll need a solid process to ensure consistency because you can't have a brand without consistent results. An Ironclad Acquisition Clause to Save Your Agency from Ruin Initially, David wasn't planning on selling his agency, until the offers came pouring in unsolicited. So he hired an investment banker to keep track of these inbound leads and screen them to determine which ones were legitimate buyers. At this point, David decided to do a "mini process" where he sent letters to some potential buyers hoping to get official offers. The idea was to create a competitive environment and increase his company's perceived value. The result was three great offers with one clear winner. This offer was a lot higher than David had expected, as its owners were bent on buying an agency. In the end, they took the offer for $30 million in cash and $35 in an earnout over three years. But business veterans know big payouts often come with equally big headaches. So before ink hit paper, David negotiated an ironclad clause: until the full earnout paid out, he would retain absolute authority on all agencies like finances, sales, and hiring. Furthermore, if the company failed to meet the initial terms David would have the option to buy the agency back. He'd soon confirm adding that clause was the right decision. Earnout Loopholes and Buying Back the Agency to Rebuild Under the deal signed with their new parent company, David would get his earnout if he managed to double the agency's revenue in three years. They had to get from $17 million in revenue to $35 million in three years. Looking back, David believes the buyers didn't think they'd be able to do it. However, after about a year and a half, it became clear the agency would reach that goal. Unfortunately, the parent company was now facing some economic struggles and it became clear they'd be unable to pay the $35 million. This led to a second process that was the opposite of the first one. With their parent company struggling and trying to sell just two years after acquiring them, no one seemed interested in buying. Finally, saving his agency came down to securing a $5 million loan to buy it back. Under this deal, they would give the parent company $5 million in cash immediately and remove the $35 million debt obligation, to which they agreed. David took the company back and focused on scaling it and nine months later he got purchase offers once again. In the end, he sold under a traditional private equity deal. More Lessons on the Agency M&A Process Having sold his company once, David was prepared for the push and pull of negotiations and figured he'd had to make some compromises. He focused on making sure his interests were protected after the deal was done. “People are very nice during the M&A proves, but afterward it's the contract that speaks,” he says. Whatever the negotiation point you want to secure, David recommends getting it in writing. You'll occasionally see a different side of people when money is involved, which is why he recommends working with people you trust and hiring the best lawyers you can. You can't anticipate any wrongdoings, but you can protect yourself to the best of your ability by looking at every corner case before the deal is signed. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: David RodnitzkyHype man & Announcer: John Potito

Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He's here to talk about what he's learned from this journey and how he's helping other business owners prepare to sell their businesses. This week, episode 202 of The Digital Agency Growth Podcast is about David's journey of scaling his agency to 500 people, selling the agency three times, and finding meaning as a founder!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, David Rodnitzly shares the importance of hiring the right people to help you sell your business and actionable steps you can take right now to prepare yourself for the emotions that come along with selling your business. David Rodnitzky is the founder of 3Q Digital (now DEPT). David founded 3Q Digital out of a coffee shop in Pacifica, California and scaled the business to more than 500 employees managing more than $2 billion of ad spend annually. David is now the founder of Agentic Shift, a coaching company that helps agency founders successfully sell their businesses.In this episode, Dan and David discuss the following:Sometimes being lucky is better than being good.The unique challenges of selling your agency to a holding company.The difference between a Visionary and an Integrator and how their roles change as the size of a company changes.Strategies for CEOs to stay in sales meetings, even when it is no longer required.Don't forget to check out David's latest book, ‘Selling Your Marketing Agency: Making the Most of Your Most Important Deal'!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH DAVID RODNITZKY:LinkedInAgentic ShiftCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp's Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.We're kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!

After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn't want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you're at the right place!

After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn't want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity. After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency. David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you're at the right place!

Melissa Drew speaks with Savitha Namuduri, Ph.D. from 3Q Digital and N-Square Insights about data granularity, digital marketing and data storytelling. About AI Time Journal: Sign up for AI Time Journal's weekly newsletter: https://www.aitimejournal.com/subscribe/ Visit the AI Time Journal WEBSITE: https://www.aitimejournal.com/ Follow AI Time Journal on LINKEDIN: https://www.linkedin.com/company/ai-time-journal/ Follow AI Time Journal on TWITTER: https://twitter.com/AITimeJournal/ Follow AI Time Journal on FACEBOOK: https://www.facebook.com/aitimejournal/ Download the podcasts on all your favorite platforms: https://anchor.fm/aitimejournal Do you want to be interviewed by AI Time Journal? Get in touch with us at https://www.aitimejournal.com/interview-inquiries.

Video Version https://vimeo.com/640700909 About the Podcast In this episode of "State of Readiness", I welcome Marcy Axelrod, Author of "On Your Game" where she explains that each of us have our "A-game"; our individual "superpowers" that we bring every day. And most of the time we are on our game. But what do we do when we get knocked off our game and what do we need to do to fix it? She shares that "research shows that 80+% of Americans lays in bed every night feeling they are not accomplishing what they feel they can", attributing to loneliness, discontentment, and depression; often leading to substance abuse. On Your Game is a wake-up call to all of us who find our days whizzing by without achieving our goals. In a witty, captivating style, Marcy explains the challenges people face, why they face them, and how they can be overcome (and not you). She shares how the "off your game" systems that surround us are constantly conspiring to block our achievement and details what living "on our game" is really about; providing elegant solutions and easy tools to propel us back "On Our Game!" and keep us there. About Marcy Axlerod Marcy Axelrod is a Management Consultant, subject-matter expert/keynote speaker, Author of “On Your Game!”, and Forbes Magazine contributor on trending topic of Customer Journey Mapping with over 25 years of hands-on strategy and innovation work at 'Big 4' consulting firms and boutique consulting organizations focused on accelerating company growth. Marcy's award-winning book, On Your Game! directs consulting tools to drive achievement in our busy lives, supporting business and personal achievement, and earning highly favorable reviews from professors at Harvard, Yale, Columbia and Cornell. With a foundation of ten years as a leader in KPMG Consulting's (BearingPoint's) High Technology Practice in Silicon Valley, Ms. Axelrod proved her abilities to secure new clients and build ongoing revenue streams by delivering meaningful process and financial results. She utilizes a mix proven and innovative approaches to customer strategy, operational effectiveness, and growth strategy by integrating design thinking (a la Dave Evans and Bill Burnett), Jobs-to-be-Done and customer empathy based approaches. Marcy helped build Gartner Group's Silicon Valley Strategy Consulting practice, was Vice President of Strategy for 3Q Digital, (Silicon Valley's digital agency of record, where she built the company's consulting capability, contributing to its 40% revenue growth and redirecting how the company goes to market. Since then she has been delivering independent work (see attached), and advising CEO's from Wall Street firms to computer science camps. Prior to joining KPMG Consulting/BearingPoint (1999), Ms. Axelrod performed buy-side equity research at Lehman Brothers on Wall Street. She also consulted to Fortune 500 companies such as Applied Materials, Hillenbrand Industries and others in business strategy, process redesign and go-to-market strategy creation. Ms. Axelrod earned a Bachelor's degree with honors from Cornell University and an MBA in International Business from Thunderbird. Company; On Your Game Corporation Website; https://onyourgame.today Headquarters;  Port Chester, New York Year Founded; 2008 Company Type; Private Corporation Specialties;  Deliver corporate growth, innovation and effectiveness projects for global leaders and late stage start-up organizations. Deliver Jobs-to-be-Done customer strategy through primary and secondary research surfacing what they need to accomplish (important, under-satisfied jobs). Accelerate top line growth and internal effectiveness. Work with executives to evaluate issues, design and implement changes to make teams more effective and innovative. Speak about the nature of achievement today, how it actually works, what keeps people and businesses from achieving more, and what her 20 years of research shows.

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here?   David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey from law school to a senior marketer at various silicon valley internet companies, this week inspired by an article he wrote for his Inside the Double Bubble newsletter we discuss whether all marketers are liars.    We catch Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, on his way to Content Marketing World and we chat about epic fails, outcomes, and outputs.   The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDavid Rodnitzky on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week's episode:Episode 75 with David Rodnitzky David's agency 3Q DigitalDavid's Double Bubble Newsletter on LinkedInContent Marketing WorldRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseOnce in a Lifetime by Talking Heads -  on SpotifySubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.   

Has this ever happened in your career? Sales told you that a deal was lost even though you have a superior product You've seen the positioning statements listed in your website or in your ads twisted by your competitors, to exploit some weakness You saw an industry award or splashy press go to a competitor rather than to you You faced a rival brand undercutting your pricing to grab your market share  It's maddening when this happens, but the truth is, marketers don't get participation ribbons. Each of these things may be unfair, but they are also situations where you could have grabbed the upper hand and reaped the benefit over your competitor.   That's the premise of the book Unfair Marketing which came out in 2021, written by David Rodnitsky He is the founder of 3Q Digital, an agency that has over 350 digital marketers devoted to advertising, analytics, decision science, strategic consulting, creative, and conversion rate optimization. Many of 3Q's clients are in silicon valley,  which is where they are based. You would no doubt know the names of the companies they serve. People/Products/Concepts Mentioned in Show David's Five levers: Unfair Data Unfair Knowledge Unfair Brand Unfair Access Unfair Money The 22 Immutable Laws of Branding David's profiles on: Twitter, LinkedIn David's Agency, 3Q Digital The Song that inspired the phrase "Mo data, Mo problems" Marketers should use data the way the Oakland A's did in Moneyball Episode Reboot.  Get a free copy of the book at www.3qdigital.com/unfair-marketing For complete show notes, please visit: https://funnelreboot.com/episode-52-unfair-marketing-with-david-rodnitzky-summer-books/

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital in a coffee shop in Pacifica, CA, in 2008. Since then the agency has grown to more than 300 employees in ten offices across three continents, managing more than $1.5B of media spend. As usual, we wind down the week with a trip to the Rockstar CMO virtual bar, where we find Robert Rose, Chief Trouble Maker at The Content Advisory contemplating thinner diapers and coordination over a cocktail.The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDavid Rodnitzky on LinkedIn and TwitterRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this weeks episode:3Q DigitalUnfair Marketing - available on Amazon and other good book storesDavid Rodnitzky speaking at the Bay Area Content MeetupDavid's Double Bubble Newsletter on LinkedInThe Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:Makin' a Plan by Semisonic on SpotifyThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license

Julie Honor is General Counsel at 3Q Digital, where she brings an energetic and passionate change management approach to in-house legal, partnering with various leaders throughout the organization to identify and optimize processes and increase productivity. Julie also oversees HR at 3Q, developing proactive programs to support managers while managing personnel-related risk factors. Prior to her role at 3Q, Julie built out and led the legal department at Rise Interactive and managed North American commercial work for Anixter. Pre-in house, in addition to her years in private practice focusing on class action, business, and intellectual property litigation, Julie also took a break from her legal career with a stop in change management consulting, where she worked with clients to re-engineer processes and optimize organizational design. In this episode, we discuss data. What are the business questions that resonate with execs most? How do you decide what data or relevant metrics to collect and measure? How do you set up your legal organization to be data-focused? What could possibly go wrong with data collection or analysis? How data could be used inappropriately?

Sam Huston, Chief Strategy Officer at 3Q Digital, discusses the importance of client diversification, as well as the push for authenticity in marketing. He also delves into why false urgency is a bad tactic. Ajay gets another nickname and Vincent mails some socks.

Julie Honor is General Counsel at 3Q Digital, where she brings an energetic and passionate change management approach to in-house legal, partnering with various leaders throughout the organization to identify and optimize processes and increase productivity. Julie also oversees HR at 3Q, developing proactive programs to support managers while managing personnel-related risk factors. Prior to her role at 3Q, Julie built out and led the legal department at Rise Interactive and managed North American commercial work for Anixter. Pre-in house, in addition to her years in private practice focusing on class action, business, and intellectual property litigation, Julie also took a break from her legal career with a stop in change management consulting, where she worked with clients to re-engineer processes and optimize organizational design. In this episode we discuss Julie's legal career. Fall of 2008 was a rough time for lawyers everywhere; how was she able to survive that time? How did she create opportunities for herself? How did she address vulnerabilities that came about from this experience, especially on job applications and in interviews? How did this experience shape her as a lawyer?

Today's episode: Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels. Joined by guest speaker, Zenia Johnson, 3Q Digital. For more digital marketing straties and tactics, visit https://rboa.com/blog

Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.

David Rodnitzky, Founder & CEO of 3Q Digital, joins the Bowery Capital Startup Sales Podcast to discuss "Growth Marketing During COVID-19."

David Rodnitzky, Founder & CEO of 3Q Digital, joins the Bowery Capital Startup Sales Podcast to discuss "Growth Marketing During COVID-19."

Think it’s challenging to build a remarkable company culture? Try doing it across 12 offices. And 300 people. That’s what David Rodnitzky has done. Headquartered in Silicon Valley (but often at 32,000 feet), he’s CEO of 3Q Digital, the fast-growing marketing services agency. In this 20-minute conversation, David reveals how he’s done it. Mistakes he’s made along the way. And how you can get the most out of your people - no matter where they may be.

This week we're joined by Zenia Johnson, Account Lead at 3Q Digital. She recently started running Quora ad campaigns for a B2C subscription client. In this episode, she shares her key learnings, challenges faced as a new advertiser, and tips for advertising success. A few insights from the episode: Why account structure can have a big impact on performance Why she recommends making your ads look native to the Quora experience And get her top 3 requests for the Quora Ads platform Follow Zenia on Quora and connect with her on LinkedIn. Get started advertising on Quora for Business.

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started. Topics Include: How and why Linkedin fits into a marketers media plan Why lead quality is such a big differentiator for this platform How Linkedin differs from other platforms in terms of customer acquisition Conversion actions that work best while marketing on Linkedin How you can lower the barrier to conversion with lead generation forms How to find the right audience What add units can you run on Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

In this episode, we begin our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Harrison DeSantis, Associate Director of SEO at 3Q Digital as they discuss the impact of mobile UX speed, RankBrain and what the ceiling will be for voice search in 2019. Show NotesConnect With:Harrison DeSantis: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter

Many agency owners enjoy having the freedom to make 100% of their own decisions. Other owners hope to sell one day for liquidity reasons, or perhaps they want the support of a larger holding company. David Rodnitzky has done it all He founded his agency 3Q Digital, then sold it to a holding company, then bought it back again. Currently, they manage about $1 billion in annual spend, and their clients include Instagram, Facebook, GoDaddy, and other “who's who” of Silicon Valley. David hopped on The Innovative Agency podcast to share 3 technology changes that will dramatically shift the world of digital and offline advertising.

Conversation with Caitlin Halpert, a Growth Engineer at 3Q Digital and a subject matter expert in performance and digital marketing.

SHOW NOTES Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation. Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced. Listen and Learn: What leadership qualities are needed to navigate a team through a changing business climate What the ins-and-outs of a pay to play market are Why you must be nimble to be successful with digital marketing How to design your campaigns around who your customers are Why it is imperative that your marketing team and sales team are aligned TO FIND CAITLIN ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this great mix of both. People on Pinterest are here to discover, they're here to buy, they're here to purchase, they're here to change somethings, they're here to plan. Did you know 61% of Pinners have discovered a new brand or product on the platform, and 1 out of 2 users have made a purchase after seeing an advertisement on Pinterest. Stay tuned to learn as Vernon talks about: - Where to start when you're first getting started - Creative Best Practices - Running Mobile App Install campaigns - How to find Long-Tail Keywords for Pinterest or Search - Using One-Tap to Trick the Pinterest Algorithm --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Episode 24 of the 3Q Digital Download podcast has arrived! In this episode, host Joe Kerschbaum chats with Aaron Bart, Vice President of Creative Services at 3Q Digital, about performance creative and creative tests. Listen to the newest episode to hear their takes on: What we mean by “performance creative” Building empathy into creative designs Coming up with testing objectives and using data to close the loop The future of video in creative And more!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

In episode 8 we talk to Joe Kerschbaum from 3Q Digital.

As a leader within an agency, you should strive to be seen as the wise counsel for your client. That’s the person they will call to have in-depth conversations about their business, turn over ideas with and be a go-to source of guidance and advice. While being a wise counsel might sound good, the reality is often that we're so busy simply running the business that we often get time crunched. It’s hard to stay on top of the latest trends and be able to distill these succinctly to clients. So how do these agency leaders who are high performing individuals and recognized thought leaders with super busy lives seemingly manage to do it all? And how do they manage to do all that in an environment that is evolving so rapidly? In this episode, David Rodnitzky discusses how you can manage yourself in order to remain aware of and connected to the pulse of the industry, and ultimately grow your business. Guest: David Rodnitzky, Founder and CEO, 3Q Digital David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. He’s a blogger, a columnist, speaker on the conference circuit and a recognized thought leader in the field of search and search marketing. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Host: Alex Langshur

David Rodnitzky: Creating Enterprise Value In this episode of Trunk Talks, we speak to David Rodnitzky, Founder and CEO of 3Q Digital, an online paid search and search engine marketing firm. David’s accomplished record of building an agency parallels his successful venture investor streak. In 2014, 3Q Digital acquired iSearchMedia to expand into search engine marketing and was then acquired in 2015 by Harte Hanks - which provided additional services and scale. In addition to having a lot of experience with acquiring and being acquired, David is also a successful venture investor and big Iowa Hawkeyes fan.

David Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Loretta Jones is the vice president of marketing at Delighted, the fastest way to gather customer feedback and put it into the hands of those who can act on it.  Prior to Delighted, Loretta's marketing programs grew Insightly, a CRM for small business, from 100,000 users to over 1.2 million users. Prior to Insightly, Loretta worked at Adobe Sign (formerly Adobe EchoSign) and grew the EchoSign brand to $25 million. In Today’s Episode You Will Learn: Should all companies invest in SEM? How does SEM differ for SaaS SMB businesses vs enterprise SaaS businesses? How much of a role should iterating and testing play with regards to SEM? What are the strategies that can be used to ensure for maximal dollar efficiency? David has said before that ‘no demand channel is an island’. How does SEM work together with the other channels (SEO, display ads etc) to form a cohesive marketing strategy? As LTV takes a considerable time to figure out and can be inaccurate, should startups focus on their CPA (cost per acquisition) more than any other metric? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr David Rodnitzsky

Caitlin Halpert, Senior Director of Client Services at 3Q Digital, joins us in this episode of The PPC Show to give us a preview of her talk at Hero Conf LA. http://www.heroconf.com/los-angeles/schedule/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

David Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. In Today’s Episode You Will Learn: How did David enter the world of B2B SaaS marketing? What was the entry point for him? What really is SaaS marketing? Is it more consumer or B2B like? How does this alter and develop with the growth of the company? Before spending heavily on marketing, what gating factors should SaaS founders think heavily about before the big spend? Should this marketing plan be undertaken by an external firm or an internal team? What market channels should a SaaS company consider as ‘must haves’ in today’s world, as compared to ‘nice to have’s’? How does David differentiate between the two? We are always told if you cannot measure it, do not do it? How can SaaS companies measure the success and effect of their marketing campaigns? What are the key metrics that define success? 60 Second SaaStr Biggest mistake current SaaS companies are currently enacting with their marketing? Favourite marketing resources and tools? What does David know now that he wishes he had known at the beginning? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr David Rodnitzsky

This week on The PPC Show Joe Kerschbaum of 3Q Digital joins us this week. Joe shared his knowledge about email lists to create audiences for paid targeting campaigns, along with many other great PPC tips. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

On this week’s episode of the 3Q Digital download: Joe Kerschbaum meets with the General Manager of 3Q Accelerate Sana Ansari. Sana’s team has pioneered the 3Q Accelerate Growth Engine, a process that starts with first party data and marries Facebook and SEM campaigns. Very actionable, very useful strategy awaits you, listener! The post Pairing SEM and Social appeared first on 3Q Digital.

Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital. Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including: How would you say Google are actually killing keywords? Why are keywords not as important as they used to be in search engine marketing? When did you get started in search engine advertising? What was it like in search engine advertising back when  you go started? How much if anything of what applied back then still applies now? What are the biggest paid advertising opportunities at the moment – Facebook / Twitter? And of course you provide paid advertising services at 3Q Digital – can you see more of these activities being done in-house in the future? How can you measure the effectiveness of native advertising? If so, what does that mean for the future of agencies? What are the likely to be the big advertising opportunities over the coming 12 months? It is possible to successfully cross-device track visitors at the moment? Is last click an acceptable form of attributing referring traffic credit? [Tweet ""You need to figure out where your customers are and not beholden to a specific channel" @rodnitzky"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Excel [Spreadsheet software] Google Analytics [Visitor tracking software] Omniture [Visitor tracking software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? A data management platform of some sort My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Follow your customer. Whether you're a B2B or B2C company people are using multiple devices and they're on multiple channels. And you need to figure out where your customers are and not beholden to a specific channel or a specific device, but understand the customer journey and then set up your marketing to reach them where they're actually visiting on the internet.

From seeking the right mobile marketing partners to pick and choose from to learning what it takes  to build a successful multi-screen campaign, Uyen Tieu talks about these topics and more with Craig Weinberg, VP of Mobile Strategy at 3Q Digital.

Joe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout extensions and more.

Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI.

Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI.

Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Adwords with some surprising results. TOPICS DISCUSSED: Bing Ads Google AdWords How to Approach Search Engine Marketing Tips for success on Bing Ads Landing Pages Get complete show notes and links from the podcast site: Two Sides of Search Engine Marketing