Podcast appearances and mentions of ginny marvin

https://ms4d.io/0NGV0 : Mes vidéos sur Google Ads ☎️ Prendre RDV avec Make Sense : https://ms4d.io/kbrT7

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I'd love to utilize this, but in Lead Gen it's not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars. I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround? Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573? If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening? Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner? Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax? Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget. Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget? Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023.1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its "Reddit Ads Formula" marketing education program, adding a new "Boost 2.0 Certification" to its existing courses. What does this mean for you? It's a golden opportunity to understand Reddit's advertising tools better and use them to your advantage.Originally launched last June, Reddit Ads Formula offers a straightforward guide to Reddit's advertising options. The new Boost 2.0 Certification takes it a step further by providing in-depth knowledge and insights. The course covers essential topics like selecting the right bid and budget strategy, identifying performance opportunities, and effectively engaging Reddit communities. Completing the course earns you a certification badge, which can add credibility to your business. Plus, you'll have the option to make a Reddit-funded donation to charity.Why is this important? Reddit is a growing platform with a diverse user base, making it a fertile ground for advertising. The new courses aim to help you optimize your ad campaigns, thereby increasing your reach and ROI. With over 5,800 participants from 26+ countries already benefiting from the program, it's time you consider hopping on the Reddit advertising bandwagon.2. LinkedIn Testing Fully Automated Accelerate Ad Campaigns - LinkedIn is stepping up its advertising game with a new feature called "Accelerate," designed to automate your entire ad campaign process. If you're a business owner, this is big news. Why? Because advertising on platforms like LinkedIn can be complex and time-consuming. Accelerate aims to simplify this by recommending a complete campaign in as little as five minutes.Here's how it works: You provide a URL for the product you want to promote, and LinkedIn's AI systems take care of the rest. The AI analyzes your company's LinkedIn page, past ads, and the website you shared to create a tailored campaign. You can then fine-tune the campaign's copy, images, and targeting parameters. The AI also adjusts your campaign bids and budget in real-time to maximize results.Why should you care? LinkedIn claims that its AI tools have led to a 47% improvement in cost-per-conversion and a 21% improvement in average cost-per-lead. Essentially, you're letting LinkedIn's AI manage your ad budget in the most efficient way possible, which could save you both time and money.The Accelerate feature is currently available to a limited number of customers in North America. It's a hands-off approach to LinkedIn ads that could make your life a lot easier. So, is it time to let AI take the wheel in your LinkedIn advertising? It might be worth a try.3. Meta Expands Roll Out of Generative AI Features for Ad Creation - Meta, the company behind Facebook, has recently expanded its Generative AI features for ad creation. These features include text variations, background generation, and image expansion tools. What does this mean for you as a business owner? It means you can now create more dynamic and personalized ads with just a few clicks, saving you both time and money.In early tests, advertisers found that these AI tools saved them an estimated five or more hours a week. That's almost a month's worth of time saved per year! These tools not only speed up the ad creation process but also help in maximizing the effectiveness of your campaigns. For instance, you can quickly develop multiple variations of ad creatives, which allows for more strategic work and better performance.But that's not all. Meta is also developing AI tools for business messaging on platforms like Messenger and WhatsApp. These tools will help you engage with customers more effectively, offering instant conversational responses.In summary, Meta's new AI features are designed to make your life easier by automating tedious tasks, allowing you to focus on strategy and creativity. These tools are rolling out globally and are expected to be fully available by next year. Don't miss out on this opportunity to take your advertising to the next level.4. Meta's New Subscription Model Could Change Your Business Advertising Strategy - Meta, the parent company of Facebook and Instagram, is planning to introduce a subscription-based model that offers an ad-free experience for $14 a month. This move is in response to the European Union's Digital Services Act, which will take effect on January 1, 2024. The act requires platforms to seek user consent for serving personalized ads, impacting businesses that rely heavily on ad revenue.Why is this important for you as a business owner? Well, if users opt for this subscription, they won't see ads, which could significantly reduce the reach of your advertising campaigns on these platforms. This means you might need to rethink your advertising strategies and possibly invest in alternative platforms for better visibility.Meta has not yet made an official statement about this new model, but it's crucial to stay ahead of the curve. The cost of the subscription could be a determining factor for user adoption. If fewer people see your ads because they've opted for the ad-free subscription, you'll need to adapt quickly to maintain your online presence and customer engagement.Stay tuned for more updates on this developing story, as it could have a significant impact on how you approach advertising on social media platforms.5. TikTok Testing Subscription Plan - TikTok is exploring a new avenue to enhance user experience: an ad-free subscription plan. This move comes as social media platforms are grappling with changes in digital privacy regulations, particularly in the European Union. The new plan would cost users around $4.99 per month to enjoy an ad-free TikTok experience.Why is this important for you as a business owner? Ads are the lifeblood of social media platforms, helping businesses like yours reach potential customers. However, with increasing regulations and user demands for a cleaner interface, platforms are considering alternative revenue streams. TikTok's ad-free subscription is not just a user-centric move; it's a signal of changing tides in the digital advertising landscape.This shift could impact how you allocate your advertising budget and engage with your audience on TikTok. It's also worth noting that while this feature is currently in the testing phase and targeted at a single English-speaking market outside the U.S., it could potentially be rolled out more broadly in the future.6. New Google Rules for Email Marketing: What You Need to Know to Keep Your Business in the Clear! - Google is tightening its rules for businesses that send bulk emails to Gmail users. If your business sends more than 5,000 emails per day to Gmail addresses, you'll need to pay attention to these new guidelines, which will take effect in February 2024. The changes aim to reduce spam and improve email security, making it crucial for business owners to adapt. Strong Email Authentication: Google will require you to authenticate your emails using established protocols like SPF, DKIM, or DMARC. This ensures that your emails are genuine and not spam. Easy Unsubscribe: You'll need to provide an easy, one-click unsubscribe option in your emails. All unsubscribe requests must be processed within two days. Clear Spam Rate Threshold: Google will enforce a specific spam rate that you must not exceed. This will help keep your emails out of the spam folder. These new rules are not just about compliance; they're about maintaining a healthy relationship with your customers and ensuring your emails actually reach them. Even if your email list has fewer than 5,000 recipients, following these best practices is still recommended.By adhering to these new guidelines, you'll not only avoid potential penalties but also improve the effectiveness of your email marketing campaigns. Make sure to update your email practices before the February deadline to stay compliant.7. Google's new GA4 feature!

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023.1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" generative AI tool, allowing creators to integrate AI-generated video and image backgrounds into their YouTube Shorts. This tool aligns YouTube with the latest creative trends, matching efforts by platforms like Snapchat, TikTok, and Instagram.Additionally, YouTube is launching "YouTube Create," a free video editing app reminiscent of TikTok's CapCut. This app offers a suite of editing tools, including audio cleanup, auto captions in multiple languages, filters, transitions, and direct publishing options. Initially tested in India and Singapore, it's now expanding to more regions and is currently available for Android users.To further fuel creativity, YouTube is introducing an AI ideas generator. By inputting a topic, creators receive content suggestions and even a downloadable content outline. While this tool offers inspiration, it's essential to use it as a guide rather than a strict blueprint to maintain originality.Other notable features include an automatic dubbing tool for content translation and an assistive search in creator music. These tools aim to simplify the content creation process, allowing creators to focus on their unique vision. 2. Google's New Report To Spot Checkout Issues on

Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Time's Up for Universal Analytics (UA): Embrace Google Analytics 4(GA4) Now - The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has officially started, marking a significant shift in the digital marketing landscape. With the discontinuation of UA, marketers have to migrate to GA4 to continue measuring their websites and campaigns, unless they opt for an analytics alternative outside of Google.The phasing out process is happening in stages; despite UA still processing some data, a message now greets users stating: “This property is scheduled to stop processing data very soon. Once this goes into effect, you'll need a Google Analytics 4 property to measure website performance." All functioning UA properties are queued for deletion on a rolling basis.Google has repeatedly advised marketers about this transition, reiterating that GA4 is the company's next-generation measurement solution. In a statement, Google stressed the urgency for users to switch to GA4, adding that those who use UA data in their Google Ads accounts should migrate their UA property's Google Ads links to their GA4 property.The timeline for the UA shutdown is as follows: March 2023: Google auto-created a GA4 property for marketers who didn't opt out of the automatic property creation option. July 2023: UA ceased processing hits, but marketers could access previously processed data in their UA property until July 2024. July 2024: All access to the UA user interface and API will be terminated. For guidance on transitioning to GA4, Google has provided a comprehensive 'Learn how to make the switch' guide. Make the switch as soon as possible to avoid interruptions in your web analytics services.2. Boost Your Campaigns: Import GA4 Conversions to Google Ads Now -  Google is actively encouraging marketers to import their web and app conversions from Google Analytics 4 (GA4) into Google Ads. Those with a linked Google Ads account may have already seen a new recommendation to import conversions. Notifications of this feature will appear at the top of the Advertising snapshot page, on the Home page, or the Insights Hub page.This streamlined process is a boon for marketers, allowing them to access their web and app conversions directly in Google Ads without needing to switch back to GA4. It paves the way for better bid optimization, which could potentially enhance campaign performance.Conversions, which indicate the instances when ads lead to sales, are crucial in understanding the success of marketing strategies. Having immediate access to this data empowers marketers to make necessary adjustments to their campaigns - from tweaking keywords to budget allocations and bidding strategies. This can result in improved profitability and reduced costs in Google Ads.To maximize the benefits and gain accurate insights, marketers should check out Google's GA4 Recommendations guide. This simple act of importing GA4 conversion data into Google Ads promises to be a game-changer in campaign optimization.3. New Boundaries: YouTube Revamps Impersonation Policy for Fan Channels - In response to escalating concerns about misrepresentation and impersonation, YouTube is refining its impersonation policy. This change primarily targets "fan channels," requiring them to clearly state their non-affiliation with the entities they support.YouTube's policy update is straightforward: fan channels need to explicitly mention their status in their channel name or handle. The platform aims to ensure viewers can easily discern that such channels do not represent the original creator, artist, or entity they celebrate. The objective is to thwart users who repost others' content and claim it as their own.For example, channels self-proclaiming as "fan accounts" while imitating other channels and re-uploading their content will no longer be tolerated. Similarly, channels that copy the name, avatar, or banner of another channel, with only minor changes such as an added space or altered character, will be prohibited under the new rules.Interestingly, the revised policy stipulates that any violations may lead to immediate account termination. This represents a departure from the previous three-strike penalty system.The backdrop to this change is a surge in channels re-uploading content from popular creators, masquerading as the original poster to garner a monetizable audience. This trend isn't exclusive to YouTube; platforms like TikTok and Instagram also see users re-posting popular TV show clips and trending content to maximize audience reach.With these revamped rules, YouTube aims to clamp down on this behavior, potentially discouraging users from exploiting others' work. The specifics of how YouTube plans to enforce this change and its subsequent impact on the content ecosystem remain to be seen.The updated rules are slated to take effect from August 21, 2023. For a more detailed understanding of YouTube's impersonation policy update, you can refer to their official statement. As content creators or avid followers, let's be sure to adapt to these changes and continue to support original content!4. Stepping Up the Game: Microsoft Advertising Overhauls Policies for Better Compliance and User Safety - Microsoft Advertising has undertaken a series of updates to enhance the clarity of its policies, improve enforcement mechanisms, and ensure user protection.From July 1, 2023, Microsoft will put into action a defined structure for penalties, targeting advertisers who do not adhere to its guidelines. Sanctions will range from disapproval of ad components to immediate suspension of services for severe violations. The new policy aims to better outline the constraints already in place against persistent or egregious breaches.Among the recent modifications to their regulations, Microsoft will now accept advertisements for vitamins and supplements within their network, provided they refrain from making extravagant health claims. It's also a mandate that these ads link directly to a product page, rather than an advertorial article or video. In addition, gambling advertisements will be permitted in jurisdictions where such promotion is legal, contingent upon advertisers having the necessary operating licenses.Changes in gambling ad regulations are slated for Belgium and the Netherlands from July 1, 2023. While Belgium will entirely prohibit gambling advertisements, the Netherlands will restrict ad campaigns to users aged 24 or older.From August 1, 2023, a series of further restrictions will take effect. Ireland will require gambling advertisements to adopt time-based targeting to avoid visibility between 5:30 AM and 9:00 PM. Meanwhile, advertisements for clinical trials and experimental medical treatments will be globally banned, and adult-oriented advertising will no longer be accepted in Hungary or Poland.For a more user-friendly approach, Microsoft Advertising is reshuffling its policy pages, grouping similar content and adding explicit examples for better understanding. Information related to MSN, Outlook, and Xbox will now be relocated to a separate help document linked from the policy pages. You can visit the Microsoft Advertising policies website for the most up-to-date information.Be sure to note that some of these policy changes will only be implemented after July 1, 2023.5. Unlocking Web Potential: The Power of Semantic HTML in SEO & Accessibility - Google's John Mueller recently offered valuable insights into the role of semantic HTML in enhancing website content comprehension for search engines. Mueller clarified its influence on SEO, accessibility, and, indirectly, search rankings.Semantic HTML can be described as the backbone of web content, giving it structure and purpose. Its elements like headings, paragraphs, lists, tables, links, images, articles, sections, asides, and figures help search engines and browsers interpret the page content and its context effectively. Examples of non-semantic elements: and - Tells nothing about its content. Examples of semantic elements: , , and - Clearly defines its content.Contrary to popular belief, Mueller points out that semantic HTML, despite facilitating page analysis, is not a direct ranking determinant. He said, "Semantic HTML does help to understand a page. However, it's not a magical multiplier for making a website rank higher."Nevertheless, it's critical to SEO and accessibility and is a recommended best practice for creating an optimal user experience.Semantic HTML offers SEO advantages like structuring text with headings, positioning relevant images beside corresponding text, employing table tags for data tabulation, and using anchor links over JavaScript-based links. Mueller further explained that Google's algorithms are more concerned with clear structure and relationships between elements than the specifics of similar elements.On the accessibility front, semantic HTML proves to be a game-changer. It assists screen reader software in interpreting web content for visually impaired users, ensures keyboard navigability, enhances the usability of assistive technologies, and promotes responsive web design for various devices. Its adherence to web standards also future-proofs content.Mueller concludes with a powerful message to website owners, urging them to use semantic HTML. "Please use semantic HTML. It's not a ranking factor, but it can help our systems to understand your content better." The clear take-away here is that while semantic HTML might not directly improve your site's ranking, its importance in offering an inclusive web experience can't be understated.6. Adapting to Change: Google Phasing Out Sitemaps Ping Endpoint - Google has announced plans to end support for the Sitemaps ping endpoint by the close of this year. The decision means HTTP ping requests will result in a 404 error. So submitting your Sitemap using an HTTP request such as /ping?sitemap=sitemap_url will no longer work.The Sitemap protocol defined an unauthenticated REST method for submitting sitemaps to search engines, offering a way of notifying search engines whenever a sitemap was updated. However, Google found, through internal studies and comparisons with other search engines like Bing, that these unauthenticated sitemap submissions have become largely unproductive, with most leading to spam.Despite this change, sitemaps can still be submitted through Google Search Console and your robots.txt files. Google further recommends using the lastmod element in your sitemap file, ensuring it reflects the actual change date of the page. For example, if your content management system (CMS) changes a minor piece of text in the sidebar or footer, there's no need to update the lastmod value. However, if there are significant changes to the primary text, structured data, or links, updating the lastmod value is advised.It's important to note that Google still doesn't use changefreq or priority elements for sitemaps.Regarding SEO implications, Google assured that existing code or plugins using this endpoint won't affect Google Search, and no changes are required, although the endpoint will no longer serve any useful purpose.The speed at which your content gets picked up might be marginally affected without ping support, but Google doesn't foresee this as a major issue. However, those using custom code or a CMS that pings Google with updates might want to remove those pings by the end of the year. It's also crucial to ensure your lastmod data remains accurate and helpful.7. Ad Placement Controversy: Is Google Delivering on its Promises? - Recent research by Adalytics, as reported by The Wall Street Journal, suggests that an estimated 80% of ads served across the web by YouTube are infringing upon its own service terms, potentially costing Google billions in refunds and shaking advertisers' trust.The study reports that roughly half of the ads paid for by advertisers on YouTube are not being displayed on the platform but are instead shown on other websites and mobile apps via Google's "Google Video Partners" program. However, these third-party site placements often fail to deliver the promised YouTube ad experience, with ads often being muted, unskippable, and autoplayed off-screen. This breach of agreement has resulted in advertisers paying premium rates for substandard placements.Adalytics' analysis spanned ad campaigns from over 1,100 major brands, covering billions of impressions from 2020 to 2023. Ads from established brands like Johnson & Johnson, American Express, and Samsung, as well as government organizations like Medicare, were found on low-quality websites, contradicting Google's commitment to ensure ad placements on reputable, thoroughly vetted sites. Understandably, this is leading to upset advertisers seeking refunds.Google, however, has disputed the Adalytics report, labeling its methodology as unreliable. Google asserts that the Google Video Partners network is only a small, separate extension of their ad services, aimed at helping advertisers broaden their campaign reach. Google also emphasizes that advertisers maintain control over their GVP campaigns and can opt out at any time.Potential fallout from the Adalytics report could have profound implications on Google's credibility, its advertising revenue, and even provoke further regulatory scrutiny and legal action. If substantiated, these findings could drive transformation in the digital advertising industry, sparking stricter regulations, improved technologies, and more transparent practices. Google, in turn, may need to invest more resources into ad placement screening and monitoring to regain advertiser trust and avert financial losses.8. Unlock Success in Ads: Deep Dive into Google's Value-Based Bidding -  Google's Ads Liaison, Ginny Marvin, recently shared valuable insights about Google Ads' value-based bidding (VBB), clearing misconceptions and responding to queries in a Twitter thread.VBB aims to maximize conversion value within your budget and optional return on ad spend (ROAS) target. It particularly suits businesses involved in lead generation, online sales, and even brick-and-mortar stores. The technique focuses on returning a higher total value of conversions, albeit at a lower conversion volume compared to maximum conversion/tCPA bidding.The use of VBB hinges on correctly setting conversion values, which could be sales revenue, profit margins, or lifetime value, among others. Should you set a ROAS target, it will work towards maximizing conversion value at that target level. It's recommended to have at least 15 conversions in the past 30 days for most campaign types, especially with tROAS.If lower-funnel conversions are insufficient, consider optimizing for a higher-funnel conversion action or simplifying campaign structures. Even if the exact value of conversion actions is unknown, proxy values can be used effectively. It's important to be patient while establishing the right proxy values.VBB allows for optimization for both value and volume. However, upon switching to tROAS, expect a lower volume as it targets the most valuable customers instead of maximizing conversions. To optimize for new customers, consider using VBB+New Customer Acquisition (NCA) bidding.To measure tROAS performance, it's typically suggested to wait 2 weeks or 3 conversion cycles. Remember, Google doesn't understand the meaning behind your values; they are used to inform decisions to hit targets. Your conversion value data isn't shared with competitors, and your campaigns will benefit from uploading true conversion values aligned with your business goals.For lead generation, assigning values to offline conversions should reflect their importance to your business. Profit or other KPI can be optimized using tROAS by importing relevant data to Google Ads. Lower traffic and conversions during tROAS tests are typical, as VBB focuses on maximizing conversion value within budget and ROAS constraints.Currently, setting negative conversion values for unwanted leads isn't feasible, but you can use conversion retractions. The VBB features in SA360 are unique and include bidding to proxy or predictive values, GMP stack integration, budget bid strategies, conversion value rules, and custom variable adjustments.9. Refining Your Reach: Google Ads Rolls Out New Brand Settings - Google Ads is enhancing its platform with the introduction of new brand settings for Search and Performance Max campaigns. These updates are expected to provide advertisers with increased control and precision over their ad targeting, notably involving broad match and brand exclusions.Google's new "Brand Restrictions for Search Campaigns" allows advertisers to employ broad match targeting, but with a twist. This setting ensures your broad match only applies to the specific brand traffic you've selected. Essentially, your broad match traffic will be served solely on searches related to the brands you select or their associated products. This control enables advertisers to extend their reach and improve performance while sticking to specific brand needs.Google Ads is also enhancing Performance Max campaigns with "Brand Exclusions." This feature gives advertisers the power to exclude specific brands from their campaigns, offering added control to avoid unwanted branded queries on Search and Shopping inventory. This functionality even extends to blocking traffic from brand misspellings and brand searches in foreign languages.To add a brand list to an existing Performance Max campaign, follow the same steps as above, but select "Brand exclusions" instead of "Brand restrictions" in step 4.These new brand settings are actively being rolled out by Google, which means they may not yet be available for all users. Nevertheless, these changes promise advertisers an improved, more precise control over their ad targeting. 10. Navigating New Norms: Google Ads Tightens Rules on Third-Party Click Tracking - Google Ads has recently updated its policy, stating that it might disapprove ads using third-party click-tracking services that aren't officially certified by Google. However, this rule will only apply to accounts that commence using such services after the week of August 28th.Third-party click-tracking services are tools that advertisers use to monitor and analyze the performance of their online advertising campaigns. These services provide detailed data about every individual who clicks on an advertisement, which is essential for evaluating campaign performance and optimizing future initiatives.Here are some key functions and benefits of third-party click-tracking services: Performance Analysis: These services help advertisers understand which ads are performing well and which aren't. By tracking the number of clicks, they provide insights into the effectiveness of various ads. Campaign Optimization: By understanding which ads are receiving more clicks, advertisers can tweak their campaigns accordingly. They can invest more in high-performing ads and modify or discard those that aren't performing well. Insights into User Behavior: Click tracking can provide insights into user behavior, like which type of ads are more appealing to users, what time users are more likely to click on ads, etc. This data can be crucial in creating more user-focused advertising strategies. Budget Management: With precise tracking, advertisers can ensure that their advertising budget is being used effectively and not being wasted on under-performing ads. ROI Measurement: By analyzing the number of clicks and comparing it with the campaign expenditure, advertisers can calculate their return on investment (ROI) from different ads. A/B Testing: Click tracking services allow advertisers to perform A/B testing. They can create multiple versions of the same ad, see which version gets more clicks, and use this information to create more effective ads in the future. Some popular third-party click-tracking services include: ClickMeter: ClickMeter offers various tracking services including click, conversion, and audience tracking. Voluum: Known for its real-time analytics and A/B testing capabilities, Voluum is a popular choice for many advertisers. Improvely: This service not only tracks clicks but also identifies and protects against click fraud. LinkTrackr: LinkTrackr offers click tracking with a focus on affiliate marketing and link cloaking. ClickMagick: ClickMagick is another robust click-tracking tool, offering features like real-time stats, A/B testing, and more. In a nutshell, third-party click-tracking services play a crucial role in optimizing digital advertising strategies, helping businesses to understand their audience better, manage their budgets efficiently, and ultimately, improve their overall advertising performance.Now according to Google's new guideline, starting from the week of August 28th, advertisers who intend to use click trackers for the first time must ensure that these are certified click trackers in the Tracking Template feature; otherwise, their ads may face disapproval.For those who have been utilizing non-certified click trackers before the stated date, Google has given temporary leniency. They can continue to use the Tracking Template feature without any restrictions for now.Google has released a list of approved click-tracking services. If your service provider isn't featured on this list, Google recommends that the click tracker service providers apply for their click tracker's certification. The guidelines outlining the compliance measures to get approved as a certified click tracker by Google are also provided.In conclusion, this move indicates Google's ongoing effort to ensure the transparency and legitimacy of ad tracking, aiming to provide advertisers with the most reliable and effective advertising experience.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  with Ginny Marvin (@adsliaison) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion? Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week? Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML. Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help. Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don't have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy." Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools? Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won't get similar copies? Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:“Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“If you haven't heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn't something you can afford to ignore.In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies. Mentioned links:Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: https://www.seroundtable.com/google-a... Google To Unify GA4 & Google Ads Conversion Windows: https://www.searchenginejournal.com/g... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show.1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud Users - Scammers are exploiting verified accounts on Facebook and Instagram to defraud users by posing as official Meta providers. These hackers have managed to gain access to a range of verified accounts and are utilizing them to promote Facebook-specific scams, redirecting users to malware. It's important to note that any URL not directly affiliated with 'facebook.com', 'fb.com', 'meta.com', or similar are not associated with Meta or its platforms and should be avoided. While it was initially assumed these scammers acquired verification through the new Meta Verified program, it has been found that most of these pages belong to existing verified accounts that had their names changed recently. Meta has stated that it invests significant resources in detecting and preventing scams and hacks, and it has removed all identified imposter accounts.2. Meta Introduces AI Sandbox for Advertisers - Meta has announced the launch of AI Sandbox, a suite of generative AI tools designed to enhance the effectiveness of advertising on their platform.The AI Sandbox provides three new generative AI features: Text Variation: With this tool, you can enter your ad copy, and the AI will suggest several variations for you to test. This feature helps optimize your copy based on AI-driven insights, allowing you to choose whether the suggestions are "Not Great" or "Looks Good"​ Background Generation: This feature enables you to use text prompts to define the appearance or style of the background you want. It allows for testing various images and gauging their impact on ad performance Image Outcropping: This tool assists in adjusting your assets to fit different aspect ratios across Facebook and Instagram surfaces, such as Stories and Reels These tools have the potential to significantly improve the performance of your Facebook advertising while saving time. However, as is always the case with AI, it's crucial to test and monitor the outputs, given that generative AI is not flawless.Currently, these new generative AI features are only available to a select group of advertisers. However, Meta has announced plans to expand access to more advertisers in July. As we approach the date, we will keep you informed about any further developments.3. New Pinterest Updates That Could Transform Your Business! -Pinterest is revamping its pin creation process, unifying all its creation features into a single streamlined flow. This simplification means that features previously exclusive to certain pin formats or business accounts are now accessible to all users. This includes the ability to add links, make post-publish edits, and adjust aspect ratios flexibly. Adding to the creative suite, all content creators can now include expressive features like music, text overlay, and stickers to their pins.A noteworthy addition is the ability to add links to all images and videos in the app, empowering every pin type to drive direct traffic. This functionality could transform Pinterest into a powerful referral marketing tool for your business, guiding users back to your site and even facilitating in-app purchases via Pinterest's native product features.Moreover, Pinterest is expanding access to its paid partnership tool and product tagging using affiliate link options. It's also enabling emoji reactions on all pin types, adding a new layer of user engagement.These enhancements not only enrich the user experience on Pinterest but also open up fresh avenues for business potential and revenue generation within the app. It's a great time to reassess your Pinterest strategy and explore how these new features can be leveraged to their maximum potential.4. Unleash Your Marketing Potential with TikTok's New World Hub - There's exciting news on the horizon for TikTok marketers. TikTok recently held its third annual 'TikTok World' event, showcasing the latest product developments, ad tools, and creator options, all with the aim of empowering businesses to increase their TikTok presence​.But the cherry on top is the launch of the new 'TikTok World Hub' - a central space that houses all the key announcements and insights from the event. The hub provides access to video presentations covering topics like eCommerce elements, improved ad tools, and more. It also links to a range of guides aimed at enhancing your TikTok marketing strategy​.TikTok has published two new guides within the hub. The first, 'Creative Codes', gives an overview of the key principles that drive standout creativity on the app. The second is a comprehensive 4-page explainer of TikTok's creative principles. These guides are designed to help you amplify your TikTok content efforts​.While no major updates were announced during the TikTok World event, TikTok provided valuable insights into the app's best practices and ongoing development of its ad tools. It's certainly worth your time to explore and absorb the information to maximize your potential on the platform​.5. Key Announcements from Google I/O 2023: Embracing the AI Wave -Google's annual I/O event recently concluded, and it showcased significant developments in the realm of AI, influencing Search, Google ads, and visual creation elements. Here are the key takeaways that are relevant for marketers and SEO professionals: Transforming Search with AI: Google announced new AI-powered capabilities for Search. The company has integrated a range of new generative AI tools into Google Search, enabling a more comprehensive and efficient search experience. You can now expect to uncover new viewpoints, insights, and understand a topic faster. However, Google has also noted that errors in AI responses are to be expected, and they will be refining these systems over time based on user feedback. AI in Shopping Results: Google's generative AI tools will also be applied to shopping results to aid users in product comparisons. These new AI elements for shopping will provide insights into key elements to consider when making a purchase, including up-to-date reviews, ratings, prices, and product images​. Bard Expansion and Perspectives Element: Google is rolling out its generative AI creation tool, Bard, to more regions and adding more capacity to generate Bard responses from multiple inputs. A new 'Perspectives' element is also being added to selected Search results to provide more human insight into specific elements, enhancing the user's search experience​. Photo Editing Tools: Google is launching new improvements to its photo editing tools, including enhanced capacity to shift core elements within an image frame. These tools will be launched on Pixel phones later this year. Mitigating Risks of Generative AI Images: Google is introducing new informational tools to help users determine whether images displayed in Search are real or not. This is a significant move towards mitigating the risks associated with the rise of generative AI images in Search. Google's push into AI could have significant implications for how users interact with Search and how traffic is directed to websites. If you're unsure of how these changes might affect your website or business, don't hesitate to reach out. We're offering a complimentary audit to help you navigate these new developments.6. Update on Google Analytics 4 Deadline - There have been some rumors circulating around the internet suggesting that the GA4 migration deadline might be extended. However, Google's Ads Liaison, Ginny Marvin, has emphatically stated that "The deadline is not changing".This means that, as planned, Universal Analytics will stop processing data on July 1, 2023. Nonetheless, it's worth noting that historical data will still be accessible in UA properties until July 1, 2024​.Given the deadline, we strongly urge you not to delay your GA4 migrations. The transition to GA4 is a significant step and could impact your data analysis capabilities if not handled promptly and appropriately.If you need assistance with the transition, please do not hesitate to contact us. We are here to help guide you through this process to ensure minimal disruption to your analytics setup.Don't let the GA4 transition catch you off guard. Contact us today for a thorough audit and a smooth transition.7. Harness Google's Hreflang x-default to Boost Your Website Navigation and Conversions - Google has recently highlighted the advantages of using the hreflang x-default value, an underused feature that can significantly improve user experience and website navigation​​. This tool is particularly useful for directing users to a suitable URL when their preferred language is unsupported.The hreflang x-default value works in tandem with other hreflang annotations that specify the URL version for content targeted to a specific language and region. As an example, if a page has hreflang annotations for English and Spanish versions, with an x-default value pointing to the English version, French-speaking users would be directed to the English page due to the x-default annotation. This ensures a seamless experience for all website users, regardless of their language or location.There are a couple of key benefits to implementing the hreflang x-default value on your site: Enhanced User Experience: By directing users to a URL that is best suited to them when their preferred language is not supported, you improve their overall experience. URL Discovery: The URLs specified in hreflang annotations, including x-default, may be used for URL discovery. This is particularly beneficial for large sites with complex structures, as it ensures every localized URL is well-linked and accessible. This tool can potentially increase your conversions and better serve your audience. However, it's crucial to adhere to best practices and avoid common mistakes when implementing hreflang x-default. If you're unsure whether your website could benefit from this tool or if it's implemented correctly, please don't hesitate to contact us for a comprehensive audit of your website's SEO and user navigation capabilities.8. Unveiling the Nuance in Google's Nofollow Attributes: An Update from John Mueller - Some important insights from Google's John Mueller on the proper use of 'nofollow' for SEO. His recent remarks have shed light on the intricacies of 'nofollow' attributes, particularly their significance for sponsored links and User Generated Content (UGC).In a discussion on Twitter, Mueller clarified that using the 'rel=nofollow' link attribute for a sponsored link is technically correct, but there's more to it than meets the eye. He highlighted that while it's okay to use 'nofollow' for sponsored outbound links, it's also beneficial to specify the type of 'nofollow' attribute used. In this context, he introduced the 'rel=sponsored' attribute, which provides Google with extra context for the link, offering meaningful insights about the nature of the outbound link​.This echoes Google's official documentation which recommends using 'rel=sponsored' for sponsored links​.Additionally, Mueller addressed the use of 'nofollow' attributes in UGC. While the infographic recommended using 'nofollow' on UGC to avoid becoming "spammy", Mueller clarified that there is nothing inherently wrong with UGC links, provided they are properly moderated. He pointed out that Google only recommends (but does not require) the 'rel=ugc' attribute for user-generated links. Thus, it's crucial to note that UGC links are not inherently problematic, as long as they are appropriately supervised. However, a word of caution: failing to moderate user-generated links can result in spammers adding links to spammy sites, potentially causing issues for the publisher​.As the realm of SEO grows increasingly complex and technical, it's essential to stay updated with the latest nuances and best practices. If you're unsure about how these changes might affect your website's SEO, don't hesitate to reach out. We're here to help you navigate through these complexities and ensure your site is optimized for the best performance.Contact us today for a comprehensive SEO audit and let's ensure your website is up-to-date with Google's latest preferences and recommendations.9. Google Gives Clarification on Cross-Domain Canonicals -Some important updates regarding Google's support for cross-domain canonicals, which may affect how your website is indexed and appears in search results.Recently, Google issued a statement to clarify their position on the cross-domain canonical link element (rel="canonical"). They emphasized that they still support this element, but they also highlighted some important limitations in how they use it.Here are the key takeaways: Google updated their guidance on duplicate content for news publishers who syndicate content in Google News. The update doesn't represent a change in policy, but is designed to provide clearer instructions on how to avoid duplication when syndicating content. Google also clarified guidance on content that must be blocked from Google News. The most significant alteration is the removal of the guidance encouraging publishers to consider using the canonical for republished content. Instead, the updated guidance now suggests blocking for republished content. In the statement provided to Search Engine Journal, Google clarified that "We support the canonical link element, which is primarily designed for use within a site to self-identify what should be considered the canonical version of a page when there might be duplicates or near-duplicates. We also do try to support canonical across domains, but canonical is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different."These changes may have implications for your website's SEO strategy. If you're unsure whether these updates affect you, I'd be more than happy to help you navigate through these changes. Don't hesitate to contact me for an SEO audit.10. New Google Insight: Quality Content May Still Lack Web Value - A recent statement by Google's John Mueller has sparked some interesting discussion in the digital marketing community. Mueller made a remark on Twitter, stating, "Something can be high-quality content with a lot of information for users and still be of low value for the web"​This statement underscores an important point: not all high-quality content adds significant value to the web. It's not just about crafting content with comprehensive information for users. The content must also bring something new or unique to the table to stand out in the sea of information on the web. The value of content can vary, irrespective of its length or the quantity of information it provides. Sometimes, even short content can garner significant interest and links, while longer content may not resonate as well.The evolving landscape of digital marketing and SEO requires us to keep a keen eye on these nuances. It's critical to continually reassess and ensure that your content is not just high in quality but also adds unique value to the web.Are you unsure if your content meets these criteria? We're here to help. Reach out to us for an audit, and we can help ensure your content strategy aligns with these updated insights.Remember, quality is just the starting point - uniqueness and value are the destinations.11. Invalid Schema Markup Does Not Impact Your Google Rankings - Gary Illyes, a Google representative, recently clarified that having invalid schema markup does not hurt your website's rankings or its overall performance on the search engine. The worst-case scenario, if Google cannot parse the markup, is simply that it won't use it​.This came in response to a query asking if it could be harmful to have invalid schema markup on a page, such as a product markup without an offer, review, or aggregate rating. To this, Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it." He did note, however, that this could potentially result in missing out on some search features, like the rich attributes under your snippets.Therefore, while your website's rankings and placements will not be negatively impacted by invalid schema markup, your click-through rate might suffer. This is due to the lack of those eye-catching rich results in the search results that can attract users and increase your website's visibility.So, what does this mean for you? It's simple: while you don't need to worry about invalid schema markup damaging your SEO, it's still crucial to ensure your markup is correct to maximize your site's potential and user experience.If you're unsure whether your website is affected by this issue, or if you need help reviewing your schema markup, we're here to help. Reach out to us today for an audit to ensure your site is performing optimally in the Google search results.12. Google Plans To Update Its Helpful Content System - Last week, at the annual Google I/O developer conference, Google announced upcoming changes to its helpful content system. This update aims to enhance Google's ability to identify content created from a personal or expert point of view, which can significantly improve the search experience for users.This system is a vital part of Google's automated ranking algorithms, designed to ensure that people see original, high-quality content in search results. It uses a site-wide signal to evaluate content, distinguishing between content that offers a satisfying experience to visitors and content that falls short of users' expectations.The upcoming update is set to enhance the system's understanding of content created from a personal or expert point of view, implying a more sophisticated ability to evaluate the expertise and authenticity of content.As a result of this update, content creators should focus on providing original, valuable content that offers a satisfying experience to readers and closely adheres to their area of expertise. Google's guidelines for core updates and product reviews should also be followed to optimize content ranking.Please note that while we have a high-level understanding of the forthcoming changes, Google has not yet provided specific details on the technical aspects of the update. We'll keep you updated as more information becomes available.13. New Core Web Vitals Metric to Take Effect in 2024: Here's What You Need to Know - Google is retiring the current Core Web Vitals metric, First Input Delay (FID), and replacing it with a more comprehensive and accurate measure known as Interaction to Next Paint (INP).FID has traditionally measured the delay before an interactive webpage element becomes responsive. However, it did not take into account the total time it took for a webpage to react to those interactions. Recognizing the incompleteness of the FID metric, Google introduced INP as an experimental metric in May 2022. INP not only measures the delay but also the entire responsiveness of a page, offering a more precise understanding of the user experience​.INP has been available through tools like PageSpeed Insights for the past year. This new metric considers the entire duration from the moment a user interacts with the webpage to the time it takes for the site to respond visually. Pages with an INP score under 200 milliseconds are considered fine, while scores between 200 and 500 milliseconds need improvement, and scores above 500 milliseconds signify poor responsiveness​.For publishers, developers, and SEOs who have been working to optimize website performance, this change could potentially reflect in more positive INP scores. As we know, elements that can affect this score include scripts taking a long time to load, delays in fetching a resource, and the time spent parsing CSS and HTML for correct website display. Optimizing these areas may lead to better INP scores​.Please note that INP is currently a Pending Core Web Vital Metric and will officially become a core web vitals metric in May 2024.If you're unsure how these changes might affect you or if you want to know how you can optimize your website for INP, we're here to help. Reach out to us today for a comprehensive audit and let's ensure your website is ready to meet the new standards of user experience.

Google asked industry experts their top tips on how to reach success with Search Ads, and guess what? Our very own Solutions 8 founder, Kasim Aslam, is one of those experts! Check out this video as he shares this wonderful experience with you.For Google's Search Ads Week, Kasim, together with Ginny Marvin, Natalie Barreda, Oliver Kiderle, Andy Goodwin, and Tsuki Schmidt, discuss how Search Ads have changed over the years and how to work with AI-powered solutions to scale your business.Learn more about how to unlock the power of Search Ads here: https://adsonair.withgoogle.com/event...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023.1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect directly to professionals in a variety of industries such as insurance, real estate, doctor & clinics, tax services and home services. This is great news for agents, advisors, or consultants.Microsoft is recommending a budget of $100 – $500 per day with a starting bid of $3 – $5. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads. If you need help with getting started then reach out to us. 2. Google Is Removing 4 Attribution Models - Google is removing four attribution models (first click, linear, time decay, and position-based) in Google Ads and Google Analytics starting May 2023. Existing conversion actions using the removed models will automatically convert to the data-driven attribution (DDA) model, or advertisers can manually change to the 'last click' model. Google Ads liaison Ginny Marvin, shared on Twitter that “use of rules-based attribution models has dropped significantly with the introduction of DDA 3 years ago. Fewer than 3% of conversion actions in Google Ads use them now. DDA has the broadest adoption & is available to all businesses, with no data requirements.”  So, what happens to conversion actions that are already using these models? Google confirmed any conversion action using the near-deprecated models will automatically convert to the data-driven attribution model. Advertisers can choose the existing ‘last click' attribution model but will have to make this change for each conversion action manually.While DDA should be used for optimization, viewing data with these other models can provide useful insights.3. YouTube Launches A Trial Of Audience Interests - To help creators make informed decisions about the formats they publish or experiment with, YouTube is launching a trial of a new card (aka dashboard) that displays the type of content your audience is watching on other channels. The card includes data about the type of videos your viewer viewers watched elsewhere, broken down by videos, shorts, and livestreams. Before this, YouTube Analytics didn't give creators metrics on their audience's viewing activity on other channels.I really like this feature because the data will guide you on what type of content you should be leaning towards.4. YouTube Now Allows Eligible Creators To Insert Ads To A LiveStream - YouTube has announced that in the coming weeks, eligible creators will see an Ads automation option in the live control room which allows YouTube to determine when to best insert a mid-roll (aka ads) during a stream. Enabling ads automation is optional and creators can still choose to manually insert mid rolls by clicking the “dollar sign” button in the control room. Creators can skil an upcoming mid roll ad break by clicking the skip ads button in the control room.  5. Google's Recommendation On How To Prevent An Accidental Indexing Of Staging Sites - Staging sites used for testing and development should ideally not be indexed and the latest episode of Google's Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines. Here are some of the things you or your marketing team can do to prevent an accidental indexing of staging sites: Make the staging site password protected Have a robot.txt file and block search engines from crawling staging sites Add a “noindex” tag on each page I prefer option A because it is the easiest. However if you choose to use option B or C then make sure you update the robot.txt or remove the “noindex” tag. Or else your new site will not be crawled.For more insights from Google's Search Relations team, listen to the full podcast here. 6. What Google Feels About Using AI To Write Content - While Google's official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn't matter if a machine wrote it or a human. If you are using AI to write spam, then that is against Google's guidelines. But Google also added a new section to the people-first content section on "who, how and why" with your content. When Sumit Gupta asked if he can use ChatGPT to publish content for his website, Muller wrote back “It's like food with only 20% toxic chemicals? Sounds tasty.”  When Vakil Keyfari asked if it is ok to for him to use ChatGPT/AI to write English content which will then be translated into Farsi content before publishing to his website. To that, Muller wrote “If you had an important legal case, would you want your lawyer to use chat gpt and Google translate to make the argument before the judge?”While John Mueller of Google doesn't seem too positive about the current state of AI writing great content what he is trying to say is that do not think ChatGPT is the silver bullet. You can use it to research, strengthen/polish a page. Don't just blindly copy-paste what ChatGPT spits out. This was also covered in one of our past episodes.7. Does Google Ignore Iframes? - An inline frame (iframe) is a HTML element that loads another HTML page within the document. It essentially puts another webpage within the parent page. They are commonly used for advertisements, embedded videos, web analytics and interactive content.Historically, there was a time when search engines struggled to crawl and index content within iframes. Search engine robots couldn't access the content inside iframes, and in some cases, they couldn't exit the iframe to continue crawling the rest of the website. Additionally, the content in iframes was often considered to belong to another website, leading to uncertainty about whether it should be indexed.Now to debunk old SEO myth, Google's John Muller wrote that “Google does try to crawl iframed content and include it in the indexed page, if it's allowed. It's not always trivial though, and I don't know how other search engines handle it. If you have something that you absolutely want indexed within the context of a page, I'd work to include it directly rather than relying on iframes. ” Mueller went on to provide further advice for those who use embedded or iframed content on their pages (some of which have already been covered in past episodes of the #TWIMshow): Use the “x-frame-options” header to block iframing entirely if it's not desired. Use “noindex” robots meta tags or “x-robots-tag” if neither the page nor its embedded content should be indexed. Use “indexifembedded” along with “noindex” if the embedded page itself shouldn't be indexed, but its content can be included in a page that's iframing it. If you're concerned whether Google can see the content in iFrames, you can use the “mobile-friendly test” in Search Console. Due to the potential for indexing challenges with iFrames, Google recommends refraining from using them as much as possible. Including important content directly on the page or using other embedding techniques can provide better SEO results and ensure that Google can properly index the content. While iframes may be useful for embedding external content, such as videos and interactive elements, consider the limitations when designing a website.8. Does Pagination Impact Google Crawl Budget? - Pagination is a process which divides content across a series of pages. It is a common and widely used technique for websites to use pagination to divide lists of articles or products into a digestible format.The main issue with pagination in search is that content is divided across multiple pages, rather than loaded on one page. And crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall, it's relatively stable.Now an online marketer asked Google's John Muller if he should  be concerned about pagination and its impact on craw budget? To that question, John Muller replied with “..pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget”What this means is that how you design your site impact on how many of your web pages will get crawled. 

Get up to speed with the Digital Marketing News and Updates from the week of Mar 20-24, 2023.1. TikTok CEO Makes His Case To US Congress - TikTok's fate in the US market is still unknown. However, TikTok's CEO Shou Zi Chew's appeared before the US House Committee on Energy and Commerce this week, in which Chew had the opportunity to present TikTok's case, and convince senators that TikTok does not pose a national security threat. In his pre-prepared testimony, Chew wrote that “More than 150 million people in the United States use TikTok on a monthly basis, with the average user today being an adult well past college age. Their videos provide a lens through which the rest of the world can experience American culture. Examples include TikTok's role in bringing exposure to American musicians, artists, chefs, and many more. While users in the United States represent 10 percent of our global community, their voice accounts for 25 percent of the total views around the world.”It is interesting to note the average user age, as per Che'w example here, which is likely older than many would expect. The general consensus is that if the US imposes a TikTok ban, other regions will follow. It's not a certainty that a ban will be imposed, but Chew's written testimony doesn't do a lot to provide new assurance. 2. LinkedIn Rolls Out 4 Updates For Business Pages - LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. They are: LinkedIn now lets you plan your business page posts up to three months ahead for steady interaction with followers. Available now on desktop, this feature will come to mobile soon. LinkedIn is introducing live, audio-only discussions, eliminating reliance on external broadcasting applications. Listeners can engage in the discussion through emojis and request to speak if they wish to contribute verbally.  For businesses with fewer than 1,000 employees, LinkedIn now offers an automatic job posting feature. Once activated, the platform will automatically share one open role daily as a pre-scheduled post. The posts can be edited after they're shared. LinkedIn Pages can now follow other Pages, making it easier to join chats related to your field with a feed dedicated to content from the businesses you're following. It's interesting to see that LinkedIn is doubling down on the audio segment at a time when Facebook is killing it. I'm not suggesting that the platforms should necessarily copy each other even though that seems to be happening a lot lately (esp Meta copying TikTok) however audio is a hard space to win in and the only one seems to be doing a decent job is Clubhouse. 3. 6 New Features In Reddit Ads - Reddit has announced 6 updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. Simple Campaign Creation: Enables advertisers to create a campaign with a single ad in just three easy steps: create an ad, set up targeting and budgets, and select payment. This feature is particularly helpful for self-serve advertisers who want to launch ads quickly and seamlessly. Automated Ad Creation: Allows advertisers to build and test multiple sets of ad variations to determine which messaging connects best with their target audience. This feature saves time previously spent creating new ads one-by-one. Multi-Currency Support: Advertisers from more than 40 countries can choose from various international currencies, including the Australian Dollar (AUD), Canadian Dollar (CAD), Euro (EUR), British Pound (GBP), and New Zealand Dollar (NZD). Improved Community Search: Lets advertisers find targetable communities based on topic relevance, ensuring better reach to relevant audiences. Reporting Retention: Now supports a 12-month look-back, enabling advertisers to analyze their ads' activity over time. Bulk Edit Improvements: Allow advertisers to change bids, budgets, and third-party reporting trackers for ads across multiple campaigns and ad groups simultaneously. 4. Instagram Adds Reminder Ads and Promoted Results in Search - Just two weeks back in episode#151 I covered “TikTok Enters The Search Ads Market Even Though It Is Inching Towards A US Ban”. In that show, I said that it will be soon that Instagram will copy this feature. And now my predictions came true. Maybe I should quit my day job and become a forecaster. Haha. j/k.Instagram's launching two new ad options, with Reminder Ads, that enable users to opt into alerts ahead of an event, and ads in search results, helping to better connect with users in a discovery mindset.After a user opts-in via the ad CTA, they'll then receive three subsequent notifications of that event, with the first coming a day before, then another 15 minutes ahead of the start time, with a final alert as it begins. Which will ensure that you don't miss out – and while three reminders may seem a little much, if you're really keen (or forgetful), it could be of benefit. Reminders can be set up to three months ahead of time, and once you've added a reminder to a post, you can create additional posts with reminders for the same event, without adding new event details. The event time will also be displayed in local time equivalent.The search ads will help to connect users based on contextual keyword. “Ads will show up in the feed that people can scroll when they tap into a post from search results. We plan to launch this placement globally in the coming months.”You can learn more about Reminder Ads here, while Search Ads are being rolled out with selected accounts from this week.5. Microsoft Introduces Category-Based Targeting For Retailers - Search advertising is evolving, especially in retail media. Keyword targeting has been ubiquitous in search advertising for a long time, as it is an effective way for advertisers to reach shoppers who search via keywords. But traditional keyword targeting has constraints within the retail media space. It may limit campaign reach and performance for advertisers and the advertising revenue generated through a retailer's retail media programme. Microsoft's retail media platform, PromoteIQ, has launched an innovative solution to address these constraints. To address advertisers' desire to maximize their reach to relevant shoppers on a retailer's website and app, Microsoft's retail media platform, PromoteIQ has launched a new solution that targets retail shoppers based on the categories they browse, and leverages keywords as a booster for campaign bids. This new solution will give advertisers the ability to unlock the benefit of insights into retail shoppers' behaviours, achieving stronger performance for both advertisers and retailers.With Microsoft PromoteIQ, advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products on a retailer's website and app, for a higher chance of converting purchase intent to a sale.Unlike traditional keyword targeting—which requires advertisers to research and build an exhaustive list of keywords per campaign—when managing retail media campaigns that leverage category behaviours with the Microsoft PromoteIQ platform, advertisers only need to test and retain a few high-performing keywords. For retailers, the efficiency in campaign management translates into more demand.Microsoft said that in their tests, "campaigns that boost bids by keyword whilst targeting by category exhibit 320% higher click-through-rate (CTR) than the campaigns without boosting bids by keyword."6. Countdown to GA4 : Google Ads Can See A Significant Impact If Not Using GA4 - As the sun begins to set on Google Analytics Universal Analytics (UA), businesses should be gearing up for the transition to Google Analytics 4 (GA4). Google Ads Liaison, Ginny Marvin reminded advertisers that some ""the GA4 deadline is fast approaching. Universal Analytics properties will stop processing new data on July 1. That means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance."For example, advertisers who are currently using Performance Max (PMAX) campaigns and pulling in conversions from UA, may see a drastic decrease in campaign spend, higher ROAS/CPA is set (as system won't detect any conversions). This is bad for the advertiser as well as Google since Google makes also money when your ads get served/clicked. If you are unsure whether you need to migrate or have already migrated then you can talk to us. 7. 3 New Features In Google Discovery Ads - According to the Google's announcement, the 3 new features in Discovery Ads will help a merchant stand out on most engaging ad surfaces: Rollout of Product Feeds to all Discovery Advertisers that show consumers items based on their interests and intent. Specifically, retailers can use lifestyle images and short text with their Google Merchant Center catalog to deliver more relevant ads. Google claims that by adding product feeds to Discovery ads with sales or lead gen goals, advertisers can achieve 45% more conversions at a similar CPA on average. What's more, you can pair them with a Video action campaigns to drive deeper consideration and engagement with consumers who are exploring content on YouTube. Product-level reporting (launching later this month) will allow advertisers to track how their Google Merchant Center catalog items are performing in product feeds against metrics like impressions or clicks. For example, a retailer who's promoting a wide range of products can now see which types of products are generating more interest and take business-related actions. Starting in Q2, Discovery advertisers can get a more accurate view of their campaign performance within the Google ecosystem through data-driven attribution (DDA). DDA gives credit for conversions based on how people engage with your ads, and uses your account data to determine which campaigns have the greatest impact on your business goals. You can then pair those insights with automated bidding strategies like Max Conversions to get even more conversions. Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions. To accurately assess the effectiveness of campaigns, Google introduced Conversion Lift experiments last year. This is one of their most recent measurement solutions that enable advertisers to determine incremental conversions based on either users or geography. Now Google is rolling out conversion lift experiment. This is  for advertisers who are running both Discovery ads and Video action campaigns,and wants to measure their ads impact based on Geography. You do have to reach out to your Google account representative to learn how you can participate. In my opinion, unless you have a large budget it's best to wait. 8. Google Ads Tests Blue Badges For Verified Advertisers In Search - Looks like “blue check mark” is the flavor of the season. After Meta rolled out a blue checkmark program, Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and check mark within it.  This is from the ongoing Google advertiser verification program and some users are seeing Google little blue check marks for advertisers who are verified.9. Google Clarifies Its 15MB Googlebot Limit - Google has updated the Googlebot help document on crawling to clarify that the 15MB fetch size limit applies to each fetch of the individual subresources referenced in the HTML as well, such as JavaScript and CSS files. Google initially added information about this 15MB limit several months ago, which caused a lot of concern in the SEO industry, The help document now reads:“Googlebot can crawl the first 15MB of an HTML file or supported text-based file. Each resource referenced in the HTML such as CSS and JavaScript is fetched separately, and each fetch is bound by the same file size limit. After the first 15MB of the file, Googlebot stops crawling and only considers the first 15MB of the file for indexing. The file size limit is applied on the uncompressed data. Other Google crawlers, for example Googlebot Video and Googlebot Image, may have different limits.”Furthermore, Gary Ilyes posted on LinkedIn that, "..The 15MB resource fetch threshold applies on the JavaScript resources, too, so if your JavaScript files are larger than that, your site might have a bad time in Google Search. See googlebot.com for information about the fetch features and limitations. Yes, there are JavaScript resources out there that are larger than 15MB. No, it's not a good idea to have JavaScript files that are that large."Also note that the 15mb limit is just about fetching,  it's totally separate from the indexing side.If the talk about css, java script, fetching, and indexing is making you dizzy then it's a sign that you need assistance from a reputable agency/expert.10. Non-Supported Rel Link Attributes Do Nothing In Google Search - The Rel Link attribute has been covered in past episodes (Ep 141, 91). Given the amount of confusion and bad advice floating around the web, Google's John Muller clarified that only the supported Rel Link Attributes (nofollow and me) works. The rest has no impact on your Google search index or ranking. He went on to say that you can even use made like . However, the Google bot will just ignore it. #SEOmythBusted11. Google: Keyword Stuffing Alone Does Not Make A Page Unhelpful - Google's John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like keyword stuffing, so that alone likely won't be the reason for ranking issues in Google Search. According to him, keyword stuffing is easy for search engines to ignore, it was one of the first things that people did to manipulate the results back in the 90's :-).The discussion on Keyword stuffing came up after a poster inquired if it is possible that they got hit by the helpful content update because they have too much content on one page. I looked at the page the posted shared and I'm not surprised that they got hit by the latest helpful content update because the page seems to have thin content.P.S: In 2018, John Mueller said something similar, saying that keyword stuffing alone wouldn't result in a penalty and then last year saying keyword stuffed URLs doesn't lead to a penalty either.12. Google: This Is How We Process Your Robot.txt - Google's John Mueller posted a clarification on how and when Google processes the removal requests, or exclusion requests, you make in your robots.txt. The action is not taken when Google discovers the change in your robots.txt, but rather after first the robots.txt is processed and then the specific URLs that are impacted are individually reprocessed by Google Search.Both have to happen. First, Google needs to pick up on your changes in your robots.tx and then Google needs to reprocess the individual URLs, on a URL-by-URL basis, for any changes in Google Search to happen. This can be fast or not, depending on how fast the specific URLs are reprocessed by Google.In fact, many search engine ranking algorithms work this way, which is why when an update rolls out, sometimes it takes about two weeks to fully rollout because that is how long most important URLs on the internet take for Google to reprocess them. 

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023.1. Pinterest Has Refreshed ‘Pinterest Academy' - Pinterest has launched its refreshed Pinterest Academy (originally launched in 2019) learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. Here is what Pinterest wrote in the announcement:“Whether you're new to Pinterest ads or looking to boost your expertise, Pinterest Academy has it covered. From basics like ‘Why Pinterest?' to modules like “Measurement solutions,” you'll find instructions and tips for every step of the campaign process.”To enroll, visit http://www.pinterestacademy.com/ 2. Google Business Profile Strength Widget Now Live - Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. A lot of experts are unhappy with this rollout because Google will give you lower score if you do not sign up for Google Ads. Another soft nudge from Google to sign up for Google Ads and pushing you to spend $$.3. Google's John Muller Dislikes Keyword Rich Domains - Keyword-rich domain are domain names that have the keywords in them. For example, cheapiphonerepair.com. In the early days of SEO, Keyword-rich domain names were once thought to be an effective way to increase a website's visibility and improve search engine rankings. But that has changed at least since 2014.  Now John Muller is repeating his old message that keyword-rich domains might be detrimental to a website's long-term success for a few reasons. They are: Generally people will think you are a spammer. This is because spammers often use keyword-rich domain names to manipulate search rankings and attract unsuspecting website visitors. As a result, a website with a keyword-rich domain name may be viewed as untrustworthy and unprofessional, which can drive away potential customers. Changing business focus, or even expanding is harder. For example, if a company with a domain name like “best-running-shoes.com” decides to start selling other athletic gear, it can be challenging to convince customers that the website is a trustworthy source for those products. You will have no brand name, there is nothing that people can search for which “obviously” should show your site. You're always competing, you're not building value with long-term users. Despite all these cons, if you search for the term “keyword-rich domains” you'll get a ton of results (including tools) that will suggest you to use keyword-rich domain. If you were to ask me, I prefer to listen to John Muller vs reading blog posts some random guy claiming to be a SEO expert. YMMV.4. Google's Advice On Which Structured Data To Use For A Services Business - During a recent Google SEO office hours, an user who is an owner of a service based business  asked how to fix the invalid item error when they use product structured data on their webpages? This is because the service price vary. John Mueller made an assumption that the business is a local service provider and recommended to use the local business structured data because it allows you to specify a price range for your services. One thing to keep in mind is that while Schema.org Product structured data supports service based business, Google's Product structured data documentation clearly focuses on product content and has no provision for service businesses. Their Search Central page for structured data makes it clear that for enhanced SERPs listings, use this structured data type for products.So if you are wondering who you should listen to, my recommendation is that you listen to Google. By the way, if all this talk about structured data is making you dizzy then it is high-time you seek the services of a reputable search marketing agency or expert.5. Google Simplifies Policy Circumvention Spam Policy - ast November Google introduced a new catchall search spam policy named policy circumvention.It was covered in Episode#136. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means. Now after receiving feedback, Google has updated that spam policy with simplified language. The policy circumentation document now reads:If you continue to engage in actions intended to bypass our spam policies or content policies for Google Search, we may take appropriate action which may include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to: Creating or using multiple sites with the intention of continuing to violate our policies Using other methods intended to continue distributing content or engaging in a behavior that aims to violate our policies 6. Google Updates SEO Link Best Practices Document - Google has published an updated document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. Here are the seven things you should be cognizant of when using links on your website: To make your links crawlable, it is recommended to use full URL over relative URL.  Anchor text (also known as link text) is the visible text of a link. This text tells people and Google something about the page you're linking to. So place anchor text between elements. If you do not use anchor text then Google will attempt to use “title” attribute. For images that are links, Google uses the “alt” attribute of the “img” element an anchor text. So be sure to add “alt” text to your images.  Write good anchor text that is descriptive, concise, and relevant to the page that it's on and to the page it link to. It provides context for the link, and sets the expectation for your readers.  You should cross-reference or cross-link your own content when possible. However, do not over do it. Use the “nofollow” attribute when linking to an external site and you are unsure about the reliability of that site. For example, you're a cheese enthusiast and someone published a story bad mouthing your favorite cheese, so you want to write an article in response; however, you don't want to give the site some of your reputation from your link. This would be a good time to use “nofollow” If you were paid in some way for the link, qualify these links with “sponsored” or “nofollow”.  If users can insert links on your site (for example, you have a forum section or Q&A site), add “ugc” or “nofollow” to these links P.S: As a reminder, last November Google said external links will be less important as a ranking factor in the future.7. Googlebot Will Ignore The “noindex” During 301 Redirects If You Do Not Do This - William Sear asked Gary Illyes "Will directives (noindex, nofollow) from a URL that redirects (301, 302) be respected or ignored?" "This particular use case the noindex, nofollow directives are in the HTTP header, so crawling the HTML would not be required to see the directive," he added for clarification.His response was, "I think we shouldn't forward the noindex with redirects unless we can be exceptionally certain that the target also wants the noindex. I imagine that on same site the noindex would forward in some cases, but across sites it would not. This is a pretty bad hijack vector, hence being vague."8. Google: CDN's “Checking if the site connection is secure” Is Not Search Engine Friendly - Gary Illyes from Google said that those "Checking if the site connection is secure" interstitials you see on some sites, some of the time, is the "last search-friendly things you can do."This is a feature that CloudFlare, and other CDNs have, to help prevent spam bots from accessing your website. In CloudFlare you can configure how strict you want this prompt to be and I keep it at the lowest level. But some sites do not and I guess for Google, it can cause issues.So what should you do here? Listen to the show recording for my thoughts on this topic.9. Google Ads Is Testing Disabling Opt Out Of Search Partners & Display Network -A week or so back, Google Ads users were posting on twitter how Google disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Display Network.Although it's still possible to opt out of the GDN and Google Search Partners through the "Choose Networks" dropdown. I bet that some marketers and small business owners may feel pressured to include the GDN in their search campaigns, or they may don't even notice the hidden option.I'm against opting-in to either of these options because you usually end up spending a lot of $$ without any insights and results.I wish I was making this up but I'm not since Ginny Marvin, the Google Ads Liaison, confirmed this test. Here is what she had to say:“1. Yes, this experiment is aimed at encouraging users to remain opted-in to the recommended setting – more on why below – while also providing opt-outs.2. The team did multiple user studies over nearly 6 months to ensure the design balanced advertiser choice w/ a clear recommendation.3. Why opt-in is recommended: Typically advertisers see more conversions at a similar ROI because Display Expansion (& Search Partners) serves ONLY when there's unspent Search budget AND we believe we can match or beat your Search CPA. More on how it works here: https://support.google.com/google-ads/answer/7193800?hl=en.I get the initial reaction to this experiment, particularly if you've long reflexively opted out or haven't tested Display Expansion in a while or ever, but hope this helps explain the why behind this test. Happy to answer any questions.“10. Instagram Launches ‘Channels' Broadcast Chat Feature - Instagram is rolling out a new feature called ‘Instagram Channels', which is essentially a group messaging function within the app where you can stay up to date on specific topics, brands, people, etc. Instagram Channels is a ‘broadcast chat', which will support text, images and polls, all within IG Direct. After you join a channel, it will be added to your IG Direct chat list. You can then read and react to messages posted in the chat – though you can't post yourself to the chat feed.Hmm. To me Instagram is building a quasi-whatsapp within IG.Hey, they are welcome to try different things to keep creators on the platform and and increase engagement. I'll expand on this in the show.Creators who are interested in Channels can sign up to be considered for early access here.11. No More Live Shopping On Instagram - If you have been a regular listener to my show, you know that I was not a fan of live shopping even though it is a huge thing in Asian markets. To me live shopping in North America never made sense because of the cultural differences. Looks like I was not so wrong and Techcrunch wrote that “as of March 16, 2023 Instagram users will no longer be able to tag products while livestreaming - a capability that has been broadly available to U.S. businesses and creators since 2020.”Lesson for Instagram and other business owners : Don't just blindly copy. Make sure it is relevant in your market.12. Meta Announces ‘Meta Verified' Paid Verification Scheme For Facebook & IG - Gandhi once said, “First they ignore you, then they laugh at you, then they fight you, then you win.” Looks like this is true when it comes to charging a fee for verification. Everyone was up in arms or ridiculed Twitter owner Elon Mush for charging a fee for verification. Now, Meta's CEO Mark Zuckerberg has announced that that Meta's launching a test of a paid verification program, much like Twitter's $8 verification scheme. Here is what Meta wrote:“To help up-and-coming creators grow their presence and build community faster, we'll begin testing a new offering called Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge, which authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach. We're starting with a gradual test in Australia and New Zealand later this week to learn what's most valuable, and we hope to bring Meta Verified to the rest of the world soon.”

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it's also launched a new experiment to give users more control over such. Per Twitter:“If you've ever seen a Tweet you enjoyed from someone you didn't follow, you've probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter. The content we recommend to you is informed by actions you take on Twitter, also known as signals. Signals can include things like interests you've told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we'll show you content we think you'll be interested in”2. TikTok Launches Comment Downvotes To All Users - TikTok has announced that it's rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok's ‘Thumbs Down' comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.Unlike Reddit, dislike counts will not be public. Their sole purpose on TikTok is to help TikTok's moderation team get on top of negative trends, as it gets  flagged by TikTokers.Downvoted comments will be displayed to TikTok mods in ascending order, based on total downvote activity across the app, which will then enable them to them wade through the list and pick up on rising negative trends, providing another way to detect and address such in their process.This can provide protections against targeted attacks on people or opinions based on alternative motivations. For example, bad actors might try to use this feature as a means to downvote conflicting political opinions into oblivion, but as the downvotes themselves don't impact public display, and are only an indicator for TikTok's moderation team, that's less likely to become an issue. It'll be interesting to see how TikTok will decide to police user generated content in the future.3. TikTok Expands Descriptions Length To 2,200 Characters - TikTok is giving creators more opportunities to optimize their content for search and is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users. Writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok. In July 2022, Google Google Senior Vice President Prabhakar Raghavan publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.FYI: Google indexes TikTok videos and shows it in search results.4. Google Survey Is Shutting Down - Google announced that it's shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google hints at plans to repackage the service and offer it to customers through Google Ads.5. Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns - Google has announced that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. As a reminder, back in July 222, Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. Google mentioned that "if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season"You can read more about the upgrade tool here.6. Google Ads ‘Smart Bidding' Can Not Guarantee Conversions - Google does not guarantee clicks will lead to conversions. Ginny Marvin of Google Ads wrote in her tweet "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won't convert & looking at one click is usually not informative." 7. Can Soft Penalty Be The Cause Of A Ranking Drop After A Google Search Core Update? - A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. In a recent Google Office Hangouts, a question was asked about whether ranking losses from a Core Update result in a soft penalty for a website. A soft penalty has been a term used in the SEO (search engine optimisation) industry for over 22 years, but it doesn't actually exist – and there's no half-penalty either. The only penalty from Google is a manual action – you can check if your website has had a manual action by visiting the respective section in Google Search Console. Ranking drops aren't always related to a penalty on your website. They can be caused by: Content-related issues Google's algorithms improving to give better search queries  Website quality issues  Competitors having content that is better than that on your website Google recommends that you review and follow its general guidelines for content to help improve your website's performance in search results. For example, you can look at competitors to see why your content isn't doing as well and then improve your own content to help boost its performance. Another factor to look at is making sure that your website has the best user experience, as this now a ranking factor for Google. Looking at improving your page load times, for example, can help to improve your performance and will make sure that visitors to your site have a better experience. Your website should be one of the biggest generators of new business, and harnessing the power of search engines can help to increase awareness of your business and, ultimately, get more sales and leads. Get in touch and have a chat with our team to see how marketANDgrow might be able to help grow your business.8. Semrush Partners With Wix - Wix has partnered with Semrush, allowing Wix users to access Semrush's global database of more than 21 billion keywords directly through the dashboard to find relevant terms and phrases.This will give Wix users insights that can help them improve search rankings and identify which keywords to target. This integration is offered at no added charge to Wix users, though a paid Semrush membership will allow you to do more with it. Furthermore, Wix users can access metrics like search intent and keyword difficulty from Semrush's SEO toolkit. Semrush integration is now available to all Wix users in English.The cheapest Semrush plan is $120/month. And the cheapest Wix plan is $16. So theoretically, you can pay Wix $16/month and use Semrush data.  9. Do Robots Meta Tags Affect Search Rankings? - Websites use robots meta tags to customize the appearance of search snippets. “If a site does not have a robots meta tag, does this affect the ranking negatively?”  The short answer is no; robots meta tags aren't ranking signals. The longer answer is they can influence click-through rate. Robots meta tags are worth using when you're unhappy with how Google displays your pages in search results. Google's John Mueller answer on robots meta  tags:“We talk about some of these SEO elements so often that it's easy to assume that they're required. In this case, no. A meta robots tag is not required for ranking. The robots meta tag can specify how a specific page should be shown in search, or if it shouldn't be shown at all. This meta tag is only necessary if you want to change the default appearance of a page in the search results. For example, if you want to limit how long the snippet can be, then you can use the max snippet robot meta tag. If you don't have any preferences regarding how a page is to be shown in search then not having a robots meta tag on a page at all is also perfectly fine. If you're curious about the options, I'd check out our documentation on both the robots meta tags as well as on other tags that Google supports.”For more information about the robots meta tags Google supports, see the official help page.

Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google's latest resources to help you steer your retail business: your guide to  search automation, Google Ads best practice guide and  performance max best practices guide.  With these resources and everything Mike and Ginny discuss in this episode you'll dive deeper into:From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34The future of Google Ads? Automation, maximized conversions and machine learning capabilities  8:36Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16Differentiation in an automated environment  31:00

1. Shopify Announces Audience During Their Semi-Annual Showcase - Shopify Editions is Shopify's new semi-annual showcase demonstrating the speed and breadth of innovation at Shopify to bring merchants into the future. Per Shopify, they are powering a radically different model of commerce: Connect to Consumer (C2C). To help merchants embrace C2C, they unveiled an entirely new B2B offering, launching Tokengated Commerce, partnered with Google to help consumers shop local, brought commerce to Twitter,  launched Tap to Pay on iPhone—just to name a few.Shopify Audiences, a new marketing tool helps Shopify Plus merchants find new customers. Using Shopify's unique view on purchase intent and their merchant network helps identify buyers who are looking for your products. Then create and export high-interest audiences to ad platforms like Facebook.Other notable things announced at Shopify Editions are:a.) B2B on Shopify makes it seamless for Shopify Plus merchants to sell to other businesses on the same platform that they use for D2C. Say goodbye to spreadsheets, one-off invoices, and manual data entry. Not to mention, they've also partnering with ERP providers such as NetSuite, Brightpearl, and Acumatica to automatically integrate merchants' essential data with their B2B solution.b.) With Shopify's offline GMV growing nearly 80% year over year in Q1 2022, they figured out that in-person shopping is coming back in a big way—and they want a piece of the pie. That's why they're one of the first commerce platforms to launch Tap to Pay on iPhone in the U.S. in partnership with Stripe. Currently in early access with select Shopify point-of-sale merchants, Tap to Pay on iPhone will be fully available in the U.S. in the coming months.With Tap to Pay on iPhone, they're lowering the barrier to entry for Shopify merchants to expand into offline retail for the first time without needing extra hardware or investment. Per Shopify, “Think farmers markets, new pop-up experiences, test shops for established merchants to expand to new physical locations. Enabling Tap to Pay on iPhone will broaden the possibilities in offline commerce, giving merchants who haven't yet tried in-person selling an easy way to connect with customers IRL.”c.) Local Inventory on Google . Turning browsers into local buyers. We know that nearly all U.S. consumers have searched for local businesses online, with more than a third searching multiple times every week. Shopify is about to improve those searches in a big way with local inventory sync on Google, available through Shopify's Google channel. Now, Shopify merchants can automatically let nearby customers know when a product is available in store. Shopping local has never been more convenient. Local inventory sync on Google is globally available via Shopify's Google channel to merchants using Shopify's point-of-sale app.You can find all the details here.2. Twitter Launches New Shopify Integration - Social commerce continues to be a growing opportunity for merchants. Orders placed with Shopify merchants through partner integrations quadrupled YoY in the first quarter of 2022. Sometimes, a brand's biggest audience is the one they haven't tapped. Twitter's hundreds of millions of users represent potential connections for independent merchants, and that's why Shopify is the first commerce platform to partner with Twitter as it continues to scale its Twitter Shopping ecosystem. In fact, shopping-related Tweets saw 40-billion impressions over the last year alone. Using Shopify's new Twitter sales channel, merchants can reach consumers directly from their Twitter profiles, creating a frictionless path to purchase in today's digital townsquare. This will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.Twitter's shopping features include Twitter Shops and Shop Spotlight, and, starting today, both are available for free to all Shopify U.S. merchants selling to U.S. consumers. “The Twitter sales channel makes it quicker and easier to meet our customers wherever they are,” said Jessica Stevens, Senior Social Media Manager at Trixie Cosmetics. “The automatic syncing is going to help us save so much time, and the sales channel allows me to easily connect the two platforms that we already tap into to sell products and engage with customers.”3. Twitter Releases Twitter Write, Notes Feature - Finally available on some user profiles, Twitter's new "Notes" feature offers a quick, seamless method to include lengthy text pieces in your tweets. The Notes UI is quite simple and has all the standard features of a blog post composer, such as the ability to add header pictures, insert photos and links within the text, and a quick way to add tweets.Once posted, Notes will display as a Twitter card that directs users to the complete article. You have a lot more area for your longer-form content on the app because Note titles are only allowed to be 100 characters long and the body of a Note can be up to 2,500 words.Additionally, unlike tweets, notes can be edited after they are published, and a "Edited" label will be appended at the top of the note.4. LinkedIn Updates Event Engagement Options & Simplifies ‘Repost' Process - In order to promote on-topic conversation and interaction within LinkedIn Events, LinkedIn is now introducing new comment engagement options. You may now interact with participants before, during, and after the session by using the Comments tab of a LinkedIn event. You can also reply to particular comments in-stream. With more than 24,000 events being added to the app each week as of this writing, the option is intended to take advantage of LinkedIn Events engagement. Furthermore, LinkedIn recently added LinkedIn Events to its simplified "Boost" ad option, giving users another method to promote their LinkedIn event listings.p.s. Users are currently starting to see the enhanced Comments choices in-stream as the option is being rolled out.Additionally, LinkedIn is making it simpler to share updates on LinkedIn by adding a new, streamlined "Repost" option to the "Share" menu. When you tap the "Share" prompt, a new "Repost" option will soon be available, allowing you to share without leaving a comment (currently your only option). By removing the requirement for users to contribute their own commentary to every re-share, this will make it simpler to share posts.5. Will Google Crawl URLs In Structured Data? - Does Google crawl alternative kinds of links like those found in structured data? Google's John Mueller answered:“So for the most part, when we look at HTML pages, if we see something that looks like a link, we might go off and kind of like try that URL out as well. That's something where if we find a URL in JavaScript, we can try to pick that up and try to use it. If we find a link in kind of a text file on a site, we can try to crawl that and use it.”Do not blindly assume that just because a link is in structured data means it will or will not be indexed.He recommends that if you want Google to go off and crawl that URL, make sure that there's a natural HTML link to that URL, with a clear anchor text as well, that you give some information about the destination page. If you don't want Google to crawl that specific URL, then maybe block it with robots.txt or on that page use a rel=canonical pointing to your preferred version, anything like that.6. Google Crawls And Indexes The First 15MB - The Googlebot help page has been updated to reflect the fact that Googlebot will only crawl the first 15MB of a page before stopping. Therefore, if you want to make sure that Google ranks your website appropriately, make sure that the first 15MB of the page can be crawled and indexed by Googlebot.Generally speaking, you should aim to keep your pages as lightweight as possible for both users and search engine crawlers. However, Google is being very upfront about how much of your website it will use here.Using the URL Inspection tool in Google Search Console to examine what portions of the page Google renders and detects in the debugging tool is an excellent approach to test this.7. Google: Images Can Impact Your Rankings - You might not be aware, but the images on your website might affect how well it ranks in Google Search results.If the image dimensions on a web page are not specified, the page's content may move about while the image loads. This is interpreted by Google Search as a bad signal.The solution is as easy as including the width and height attributes in the image's HTML code.8. Google: Keywords In Domain Names Are Overrated - Keywords in domain names are overstated, according to John Mueller of Google. He repeated what he and other Google employees have said countless times over the years. He advised choosing something for the long term and for your business instead.9. Google: It's OK To Link Your WhatsApp Number - John Mueller from Google stated on Twitter that including a link to your WhatsApp number on your website is not a negative SEO strategy. Contrary to what some SEO toolkits claim, connecting to a WhatsApp, phone, or fax number is acceptable, and Google does not evaluate your site differently dependent on the type of number you link to.10. Google: Do This For Product Variants Pages - When a product is offered in a variety of sizes or colors, ecommerce sites generally take URL structure into consideration. A product variant is any combination of a product's attributes. For product variants, Google supports a broad variety of URL configurations.To help Google understand which variant is best to show in Search, choose one of the product variant URLs as the canonical URL for the product.The following restrictions apply if you decide to display many product variants on a single page (i.e., if the variants all have the same URL). The page may be ineligible for Product rich results in search results because the experience is only supported for pages holding a single product (and product variants may be treated as distinct products by Google Search). Experiences such as Google Shopping cannot take a user to a specific variant of a product on your site, leading to the user needing to select the variant they wish to purchase on your site before checkout. This can lead to a poor user experience if the shopper already selected the variant they wanted in Google Shopping. If you choose to use a distinct URL per variant, Google recommends using either: A path segment, such as /t-shirt/green  A query parameter, such as /t-shirt?color=green 11. Google Changes Requirements For Local Service Ads - Google has increased the requirements for local service ads, mandating five reviews. This is an increase over the prior requirement of simply requiring one review.According to Ginny Marvin of Google's AdsLiaison, "The procedure for placing an ad with Local Services Ads has not changed; rather, the quantity of reviews has increased from 1 to 5. More customer testimonials increase credibility and increase the likelihood of connecting with prospective customers."Industries that now need five reviews are: Real estate agents and brokers Lawyer for personal injuries HVAC Companies Home Cleaning Companies Tree care/services companies Roofing 12. Updates From Google SEODay - John Mueller, a Google Search Advocate, discussed improvements to the search engine's scoring system and the effect of page experience on rankings at an online session at SEODay 2022.Google now bases desktop search results on a site's desktop experience and mobile search results on a site's mobile experience, among other modifications that were made public.The search engine calculates experience scores using three main metrics: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS)."Interactivity to next page," often known as INP, is a new page experience statistic that Google has added. Other things that came out of SEODay are: Users can create custom reports and obtain a fresh perspective on the data by using analytics and Search Console data.  Videos & Images Take On More Prominent Role In Search - “We see that people love videos and authentic images in search results, so we try to show them more,” Mueller said. Google now offers a WordPress plugin for creating Web stories - A collection of pages that often have videos. Authentic Product Reviews Factored Into Rankings - “People have high expectations of reviews they find online, so we've also worked specifically on updates to algorithms with regards to ranking these product reviews,” he said.

1. Instagram New Features - Amber Alert And More - Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have any info, while they can also share the alert with friends to help spread the word. The new AMBER Alerts, which will be targeted by geographic area, will alert users that there's an active search for a missing child nearby.Next, IG added new ways for creators to apply creativity to their reels. Here is what you need to know: In addition to refreshing its collection of sound effects, Instagram Reels now allows users to directly upload their own audio files that is at least 5 seconds long. Users can post up to 90 second clips Interactive stickers that were previously only available for Instagram Stories are now also available for use in videos. Instagram now also allows creators to use another video as a template when creating their own Reels. By pre-loading audio and clip placeholders from source videos, users will only need to add and trim their own unique clips. FYI: According to Instagram, public accounts with more than 10,000 followers who posted at least five reels over a 60-day period gained 250% more followers than those in the same category who did not post reels. News Source: Instagram Blog2. Apple Search Campaigns Moving Away From CPM Pricing Model - Apple Search ads help people discover your app when they search on the app store. Apple will phase out the current CPM, or cost per thousand model and will transition to cost-per-tap (CPT) model. CPT is Apple's version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. The current CPM model charges your account for every thousand impressions your ads receive – regardless of whether users click or tap. Similar to typical manual pay-per-click ads: You choose a maximum amount you're willing to spend for each click or tap on your ad. The amount you'll be charged is determined by how much your closest competitor is willing to pay for a tap on their ad. 3. Google: You Don't Have To Resubmit Your Page For Indexing Each Time You Update It - The question posted on Reddit was, "Do I need to reindex my article in the google search console if I update it?" Google's John Mueller responded saying "No, you don't. Google refreshes the index of the pages it knows over time automatically, you don't need to do anything to make that happen. If it's urgent, you can submit it for reindexing, but that's extremely rare across the web."Of course, if you want to, you can, using the URL inspection tool and request indexing feature - but you do not have to.4. Google Updates Title Algorithm For Multi-language Sites - For multi-lingual or transliterated titles, or where the title element is written in a different language or script than the content, Google has added an additional "algorithmic improvement" for how it selects titles for the search result snippets. This algorithm change is "based on the general idea that the title of a document should be written in the same language or script as its core contents," according to Google. More details and example on this in the podcast.5. Reminder: Google Ending Expanded Text Ads This Month - A quick reminder that starting June 30, Google will no longer allow creation and editing of expanded text ads. Google announced this change in August 2021. After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns. 6. Google Updating The Condition Attribute For Shopping Ads - Google will make a change to the condition attribute for shopping ads on June 26. If you're a store, having the wrong attribution set could result in your products being rejected. The condition property informs potential buyers about the state of the item you're selling. There are three condition attributes available at the moment now: new, refurbished, and used. All shopping accounts will be automatically opted in to receive condition updates. This important attribute, which is utilized to refine Google's search results, will leverage the information from your landing page to assist keep your data (products) more accurate and current.7. Google Search Ads Releases Automation & Keyword Matching Guide -  Google's Ginny Marvin has shared two new resources and guidelines related to Google Ads. The first is a guide to Search Ads Automation, while the second is a guide to Google Ads keyword matching systems.The Search Ads Automation guide was created "to help provide a fuller picture and more transparency around how search ads automation works and how to steer it," Ginny wrote. This guide was created by combining the Google Ads Help center explainers and best practices on Smart Bidding, Broad Match, and RSAs.Google has also published a new keyword matching guide to assist in the understanding of the company's keyword matching systems. It dives deeper (with new details) into how keyword matching works, what this means for account structure, and more, according to Ginny. She explained that they did this because keyword matching has changed dramatically over time. Google has totally retooled broad match and reimagined how it works when combined with Smart Bidding thanks to developments in automation.Links to the two guides: Search Ads Automation and keyword matching guide.8. “Under Review” Google Ads Ineligible To Run & Must Wait - Google's Advertising policy has been updated to specify that keywords will not be able to trigger ads until they've been approved. This is immediately effective and will be fully ramped up and implemented within two months. Link to the announcement here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison) Q1 Let's start off by sharing our overall reactions to this year's Google Marketing Live event. How are you feeling/what are you thinking one week later? Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you? Q3 Is there anything you thought for sure would be discussed and/or announced at this year's Google Marketing Live that was not? Questions for Ginny: The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”? Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Google's ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it's great to see Google Ads supporting advertisers directly, we have an issue with the statement: it's not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode. References: Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazBINllKVWNEelJUZEJpRTJnSjVPd1NsdmhwUXxBQ3Jtc0tuTnZPM1JHVHJJNW1oQXI0WXVDRW94c2JRQ2VkLWpVZFFWaG5pbVVjbUtIZi05bGdHQjR2VlctRmNmZkYzYTRYU2pqUHFQY0dwSnY1UWw2RTVCRjFydENIeXJxNjZTUlBtVjByNHR1NzhodC1Fb2NwSQ&q=https%3A%2F%2Fsearchengineland.com%2Fgoogle-shares-deeper-insight-into-audience-signals-in-performance-max-campaigns-383535&v=DMFevQA4P8M (https://searchengineland.com/google-s...) Tweet on Performance Max Audience Signal: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXVubW5pdC11dEsybGFCb3NGNVIxODN2VDgzQXxBQ3Jtc0ttRURUUUlzVm13TzVMYlNNTnRST0N3SzJFdTN4T3dFS3F1LUhjaFJJWlhvT2Y5ZzgydWMwaXhkdUR6OGdWWHl3UjNqQ2J2b2l4NTJiTFF6Z0EzUzhaUlE3UGxDU0J1Rm9aeDF6QnVGd3ZsdzVKeTcwaw&q=https%3A%2F%2Ftwitter.com%2Fadsliaison%2Fstatus%2F1509997921252614144%3Fref_src%3Dtwsrc%255Etfw%257Ctwcamp%255Etweetembed%257Ctwterm%255E1509997921252614144%257Ctwgr%255E%257Ctwcon%255Es1_%26ref_url%3Dhttps%253A%252F%252Fsearchengineland.com%252Fgoogle-shares-deeper-insight-into-audience-signals-in-performance-max-campaigns-383535&v=DMFevQA4P8M (https://twitter.com/adsliaison/status...) Google's ads product liaison, Ginny Marvin, on Twitter: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazJMNEFIUEE1X01ERmtlc0N2bzhpdFJzc2c0d3xBQ3Jtc0tsbEZKX0QySUNsbi1HMUJBV21sWjhvYk5HdDIwUWt1SmREOVV4aUxfZlU2dktnMXg5dmhqVXpmMGZyVU5HSHpUWHlqUGpSS25sZ2kxeFhZQW5oSl9tVy1HQkZyam5QTFl4QkdGVjJXVWtuXzZJQlRnMA&q=https%3A%2F%2Ftwitter.com%2Fadsliaison&v=DMFevQA4P8M (https://twitter.com/adsliaison) Related Videos:

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performance Max campaigns yet, why have you not tried them? Q3 How has the performance of your Performance Max campaigns been? Q4 What is your biggest challenge with Performance Max campaigns? Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If you don't use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options? Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering? Q3 For advertisers with smaller budgets and/or smaller volumes of conversion activity, automation still struggles. What is Google doing to address this and what suggestions are there for making automation Q4 How exactly do we go all in on first party data? Is it just uploading customer match lists? Will you make importing offline conversions and linking CRMs to G Ads much, much, Q5 There weren't any updates about keywords, match types, ETAs going away as some of us have heard from reps. Should we take that as no major changes are happening in those areas this year? Q6 Search query data loss is incredibly frustrating particularly coupled with the push to broad match. Is it ever coming back? Will we at least be able to see converting terms again at some point? Q7 Many people have heard from their reps that GCLID will not be as we have known starting in the fall. Is this true? Q8 Why are the case studies always about big brands and e-commerce brands? Does Google care about SMBs and B2B? Why is B2B especially always ignored? Q9 Can we get more insight into how Performance Max campaigns will work? Will they operate in the same way smart campaigns work or will we have more control/insights. Are they specific for lead gen, ecom or both? Can we optimise them or is it fully automated? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

It was a busy week in our search industry on so many levels but I kick off this recap with the monthly Google webmaster report. Then I go into not just one but two different unconfirmed Google algorithm updates that were spotted this week...

My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021. At the time our episode was filmed, Ginny had just finished her tenure at Third Door Media and we spend most of our conversation reflecting on her time there. Very recently, Ginny announced that she has accepted a role at Google as its new Ads Product Liaison. Over the course of her career, Ginny has had a truly unique perspective on the industry. I started reading Search Engine Land back in 2008. It has remained the go-to destination for search marketers seeking daily news coverage, breaking stories, industry trends, feature announcements, and product changes. Ginny was at the center of many of the most consequential news stories in search in her eight years covering the industry. We had a wide-ranging conversation talking about how she got started without any formal training as a journalist, what it was like managing her talented team of writers, and what she'll miss most about covering our industry. Throughout 2020, Search Engine Land covered topics related to racial diversity and gender inequality. Ginny had her name in the byline of many of those articles and led many of those conversations. We'll talk about this important work during our conversation but you should really read it for yourself. Links are in the show notes. Grab something cold to drink and join me for a conversation with Ginny Marvin. We'll talk about how a story gets made, what makes for a great interview, and we'll talk a little bit about her future and whether or not we'll see her at an SMX event in 2021. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Google says a lot of things. Sometimes the search engine's spokespersons are incredibly transparent and sometimes they're bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren't as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google's said in the last week that directly contradict things they told webmasters previously, focusing on core-update recoveries and the importance of core web vitals as potential or future ranking signals. We also talk about a terrible case of negative SEO, the Change.org petition for Google to restore hidden search term data for SEMs, and congratulate John Mueller for being named Search Personality of the Year. We also noted the panel hosted by Ginny Marvin, “The SEO Gender Gap and How to Close It”, being held online, Sept. 11, 2020.

Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren’t as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google’s said in the last week that directly contradict things they told webmasters previously, focusing on core-update recoveries and the importance of core web vitals as potential or future ranking signals. We also talk about a terrible case of negative SEO, the Change.org petition for Google to restore hidden search term data for SEMs, and congratulate John Mueller for being named Search Personality of the Year. We also noted the panel hosted by Ginny Marvin, “The SEO Gender Gap and How to Close It”, being held online, Sept. 11, 2020.

Ginny Marvin is Third Door Media's Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

More PPC advertisers pause campaigns amid coronavirus upheavalAnother thrilling episode of the Best SEO Podcast, featuring "More PPC advertisers pause campaigns amid coronavirus upheaval presented by bestSEOPodcast host Chris Burres and Matt Bertram.Author: Ginny MarvinSource: https://searchengineland.com/paused-advertising-campaigns-coronavirus-330668–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

Ginny Marvin is Editor-in-Chief at Search Engine Land, Marketing Land and MarTech Today The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

We examine the new campaign from Volkswagen. Have their past mistakes led to transformation?Spotify wants to obliterate Pandora and they plan to do it with an app that sounds like ... radio?If Google is broken up, what will the advertising landscape look like? We hear from Ginny Marvin, Editor-in-Chief of Search Engine Land.Plus, new music from Tom Chubb and Mousse T vs. Reel People featuring LaSharVu.#disruptivefm #dfm

We examine the new campaign from Volkswagen. Have their past mistakes led to transformation?Spotify wants to obliterate Pandora and they plan to do it with an app that sounds like ... radio?If Google is broken up, what will the advertising landscape look like? We hear from Ginny Marvin, Editor-in-Chief of Search Engine Land.Plus, new music from Tom Chubb and Mousse T vs. Reel People featuring LaSharVu.#disruptivefm #dfm

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku’s new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today.

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEO and Digital Marketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

This episode we are joined by Ginny Marvin as we dig into the various ways you can advertise or SEO on Amazon. From Product Stores to the basics of Amazon SEO find a number of resources and ideas to crush it on a new platform in 2019.

Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile. Google Adds “People Also Search For” Box to Paid Search Results The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. Facebook Is Adding AR Ads With the new AR ads in the News Feed, Facebook is entering a space previously dominated by Snap. Twitter Lets Advertisers ‘Take Over' The Explore Tab Twitter's new Promoted Trend Spotlight ads put a big visual banner with a GIF or image background atop the Explore section. ‘Super, Super Cheap': Media Buyers Find Easy Wins on Snapchat Thanks to Price Drop Low costs per views and app installs are luring in brand advertisers, who now also enjoy better measurement tools on Snapchat. Instagram Expands Collection Ads & Shopping Bag Icon for Stories to All Brands Instagram says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Today's Commexis Cast discusses a new vulnerability in Facebook's custom audiences tool found by researchers at Northeastern University. Ginny Marvin reports for Search Engine Land that the vulnerability lies within the audience reach estimate portion of the tool. According to Marvin and the researchers there is a rounding metric within the tool. When uploading a set of e-mails that perfectly hit the center margin, the next e-mail added to the list can be used as a "victim" to determine various pieces of information about the user. Marvin gives the example of determining gender. If her e-mail was added to the rounded list and a researcher checked "female", the list would round up. If "male" was checked, the list wouldn't move, thus determining the gender of the e-mail users. There are approximately 1,200 targeting attributes that can be determined using this method. Phillip and Matt discuss the likelihood of someone attempting to use this data. Phillip points out that some of the date is more easily accessed in other places, and this method would require a lot of effort to obtain the information. Matt, on the other hand, argues that a bot network could easily go through and check off the different factors and thereby gather 1,200 characteristics of each e-mail provided. While this isn't quite on the scale of Facebook's current worries following the Cambridge Analytica scandal, it's certainly one more slam against the social network. Mary Ku, product management director at Facebook, said in a statement, “We're grateful to the researchers who found this issue, and we've suspended this feature to fix it. People's privacy and security is incredibly important to Facebook, which is why we take any potential abuse of our service very seriously." Going forward, Facebook will not be showing potential reach numbers in their custom audience tools. In addition, Facebook says they could not find evidence that their tools where used in this fashion, though they intend to investigate the matter. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

SEO canal de Youtube y blog en varios idiomas ¿Quieres crear vídeos en varios idiomas? ¿Y un blog en varios idiomas? ¿Cómo hacerlo? 15/01/2018 Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Podrover para leer todas las reseñas del mundo: https://www.borjagiron.com/podrover Curso SEO para bloggers (con herramientas SEO): https://www.triunfacontublog.com/curso/seo Estrategia SEO internacional: 1. Crear canales distintos para cada idioma. Directorios distintos en blog para cada idioma. 2. Jamás intentes posicionar varios idiomas con un único vídeo 3. Usa plugin Vidiq 4. Piensa en el usuario 5. Habla en los vídeos 6. Usa palabras clave y frases en campo de keywords. Una frase en titulo a posicionar 7. Analiza competidores Mi libro 33 Técnicas de persuasión infalibles: https://www.borjagiron.com/persuasion - Herramientas recomendadas: https://www.borjagiron.com/hotjar https://www.borjagiron.com/metricool https://www.borjagiron.com/metricspot https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast https://www.borjagiron.com/benchmarkemail https://www.borjagiron.com/rankingcoach https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) - Hosting recomendado https://borjagiron.com/siteground con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/bluehost (El de Pat Flynn) con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/profesionalhosting Velocidad, soporte 24x7 (teléfono, chat, ticket), seguridad, prueba 15 días gratis, migración gratis, servidores en España. 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Pero además fueron capaces de ofrecer un contenido de calidad que marcó tendencia. - Noticia de la semana: https://searchengineland.com/googles-new-custom-intent-audiences-287556 Las nuevas audiencias de intenciones personalizadas de Google y usted El columnista Allen Finn comparte sus opiniones sobre las nuevas audiencias de intención personalizada de Google antes de profundizar en cómo puede agregarlas a sus campañas de la Red de Display. A mediados de noviembre, prescindiendo de la infernal temporada de compras navideñas, Google presentó una serie de nuevas funciones diseñadas para ayudar a los anunciantes a maximizar sus presupuestos de AdWords. Si bien las extensiones de promoción y las variaciones de anuncios son sencillas, la característica que más me entusiasma es la nueva función de audiencia intencionada personalizada en la Red de Display de Google (GDN). Si no ha consultado el resumen rápido de Ginny Marvin de lo que son (enlace arriba), aquí está la esencia: Las audiencias de intención personalizada ofrecen a los anunciantes la oportunidad de utilizar la Red de Display para encontrar "personas que desean comprar los productos específicos que ofrece: en los datos de sus campañas, sitio web y canal de YouTube. "Vienen en dos sabores distintos: Crea tu propio. Al igual que un viaje a su cadena de pizzas favorita (pero para la Red de Display de Google), puede mezclar temas y URL juntos, como champiñones y pepperoni, con el fin de dirigirse a nuevos prospectos netos que probablemente pertenezcan a su producto o servicio. Auto creado. ¿No tiene idea de dónde comenzar con la Red de Display? Deje que su viejo amigo Google ayude! Las audiencias de intención personalizada creadas automáticamente utilizan el poder del aprendizaje automático para inferir los rasgos que poseen sus prospectos, y luego crean audiencias exclusivas para su cuenta. 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Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn't had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn't had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns.Related articles across the webMobile PPC and PPC Not Provided with Melissa MackeyHow Adwords will be Affected by Google Instant

Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns.Related articles across the webMobile PPC and PPC Not Provided with Melissa MackeyHow Adwords will be Affected by Google Instant