Podcasts about tapclicks

This week's #LocationWeekly episode features TapClicks launching TapMap, CoreLogic launching AI image search to its OneHome real estate platform, Instacart partners with Ibotta on digital coupons & Instagram FriendMap going live. Make sure to tune in!

Could the web be owned and governed by its users? That's what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape! In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3. Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO. It's a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I've observed over the last year with what I've been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47 I always write in a way that's very that's focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13 At SEJ, we don't do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29 [00:00]    - A little about Jon [06:23] - Is the increase in videos and images in search results relevant? [10:05] - How Coy Wolf started. [17:29] - What signals are becoming stronger over the last year? [18:50] - One interesting thing Jon has observed in the rankings. [24:16] - Coy Wolf's other experiments. [37:30] - A tactic for reputation management. [56:07] - Did search visibility for professional news & review sites increase? [1:01:42] - Can dot-com quality help? [1:07:00] - How Jon sets up his hosting.      Resources mentioned: https://www.coywolf.news/ https://coywolf.app/ https://coywolf.pro/ https://coywolf.reviews/ https://coywolf.surf/ I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38 I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn't advise doing that. But, I've learned from it that there are some things I now would suggest or recommend because it's not as bad as you thought they might be.–Jon Henshaw. 54:14 It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen's at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jon Henshaw: Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017. He's also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS. Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/ Follow him on Twitter: https://twitter.com/henshaw Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Episode John Bracamontes speaks with Jon Henshaw founder of Raven Tools (which has since been acquired by TapClicks) about marketing and business.

Photo by Drew Beamer on Unsplash Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model that emerging Customer Education teams can use. In this interview, he describes how you can use the Training Maturity Model to scale your customer education team faster. Brian Childs has been building customer and adult education programs for over 20 years. In 2020, he developed the Training Maturity Model to understand the common challenges faced by training team leaders and what drives scale. The secret is something many training practitioners know inherently but don't have articulated into a repeatable framework. The secret is: Scaling a training program relies on capabilities across the whole organization.  (more…)

Photo by Drew Beamer on Unsplash Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model that emerging Customer Education teams can use. In this interview, he describes how you can use the Training Maturity Model to scale your customer education team faster. Brian Childs has been building customer and adult education programs for over 20 years. In 2020, he developed the Training Maturity Model to understand the common challenges faced by training team leaders and what drives scale. The secret is something many training practitioners know inherently but don’t have articulated into a repeatable framework. The secret is: Scaling a training program relies on capabilities across the whole organization.  (more…)

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week’s “Marketing Today” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was “Storytelling Deconstructed: The Hard Data Behind Emotive Creative.” Host Alan Hart moderates the discussion that includes Nathan Thornburgh, Co-Founder and CEO of Roads & Kingdoms, an independent media company, Noah Jacobson, SVP, Corporate Development & Strategy at TapClicks, a technology company that aggregates data sources, and Brian Border, Former Vice President of CRM at Shutterfly, an on-demand printing company. The conversation covers the evolving relationship that data plays in brand storytelling. Highlights include the importance of engaging with customers and understanding their buying habits, the power of having a clear point of view with your content, what it is like when your story needs to pivot or change all together, and what is needed to connect with consumers in a manner that doesn’t feel forced. Noah Jacobson describes the importance of data by saying, “It really starts with understanding your audience. Understanding what’s that story you want to tell. And then once you’ve got that, the ability to really know what data is required to tell that story.” As the former vice president of CRM at Shutterfly, Brian Border stated, “As a marketing organization, we had to push hard for engagement and storytelling metrics to have a seat at the table when business discussions were happening.” On the topic of having clear and consistent messaging, Nathan Thornburgh shares that “When you are creating something, it’s got to have your point of view. Otherwise, there is nothing to grab onto as a viewer or a listener.” Highlights from this “Marketing Today” conversation include:  All the panelists introduce themselves. (01:35) What advice would Noah give to marketers about data? (03:36) How did Brian balance showing conversion and non-conversion-focused content at Shutterfly? (05:20) Brian discusses working on making better use of customer data to see who is most likely to make purchases. (10:24) Nathan talks about working with Anthony Bourdain. (11:32) Just how important is content with a point of view? (13:12) How does the data come back into the equation on the distribution side? (15:17) Brian discusses a Shutterfly holiday campaign and using data. (16:29) What are the watch outs for piecing together the right stories? (19:19) Nathan discusses first-ever branded content piece winning an Emmy Award. (22:05) How can brands be responsive but not too reactive with storytelling and engagement? (25:46) What roles are needed for effective data storytelling? (27:33) Brian shares an example of a mistake with display marketing. (30:00) How do you avoid confusing customers as your story evolves and changes? (32:00) How to change the mindset of an executive on short-term conversion to longer-term focus in a VC-owned situation? (34:02) How can you shift towards a brand-relationship focus to short-term revenue sales? If they could have one data source and data point, what would it be? (38:07) Resources Mentioned: Upcoming Incite Group Brand Marketing Summit – Oct. 21-22 in NYC Roads & Kingdoms, an independent media company TapClicks, a technology company that aggregates data sources Shutterfly, an on-demand printing company Anthony Bourdain The Trip podcast by Roads & Kingdoms on Luminary Little Los Angeles – first branded content to win Primetime Emmy Support the show.

Learn from the great Director of Sales Operations, become successful in a sales ops role with our special guests, Anthony Conrad...

Babak Hedayati is the Co-Founder and CEO of Tapclicks.During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites "On Children" a poem from Kahlil Gibran and compares it to his own life and children. Mr. Hedayati acknowledges the success he has endured but, explains how he wants his children to be even better. He is the CEO of one of the fastest growing marketing companies in the world but is also just a regular father who wants the best for his children. He has over 20 years high-tech experience in semiconductor, internet, media platforms, video solutions, social networking and software. Before TapClicks, he served as the CEO of DemosOnDemand. Prior to that he was SVP of worldwide marketing, applications and business development at Cypress Semiconductor, was an executive at Xilinx and served in various business and technical positions at Altera, 3DO, Zycad, and National.Babak has helped grow businesses from $200M to more than $2B.He is a graduate of Harvard Business School, and holds a BSEE from San Jose State University.Check out what Babak is up to at: https://www.tapclicks.com/ Check out the Kahlil Gibran Poem "On Children" at: http://www.katsandogz.com/onchildren.html

Episode Title: Business Intelligence: Measuring Marketing, How Google Innovates with Babak Hedayati, Tapclicks Guest of the Week: Babak Hedayati, Founder and CEO of TapClicks Babak reminds us why marketing data is such a crucial- and often overlooked – source of BI for the organization, and also shares the need for performance measurement tools and dashboards to deliver relational and causal insights in our cross-device, omnichannel world. We also talk about why the partnership with Snap is significant and the complexities of successful data-driven decision making in the complex times we operate in. Babak also reminds us that the most important success factor in data-driven decision making is story-telling, driving adoption and getting the right data to the right person at the right time. Event of the week: Martech Conference What’s going on at MarTech? What are the conversations and the big themes people are talking about? Anand and David tell us what the big conversations are around. Spoiler alert: it’s not IoT and its not mobile marketing… Trend of the week Signs of CDP industry maturity? David tells us why he thinks the time has come to arrive at a formal certification of ‘what makes a CDP a CDP’ and why vertical CDPs are useful A vendor certification program by CDP Institute (must mean there is now a definitive agreement on what a CDP means?) A wave of vertical specialist CDPs (Optimove; Healthgrades) Continued funding and acquisitions in the space BigTech (sore of) announcing CDPs (Adobe) News of the week Centerbridge Partners to Acquire IBM’s Marketing Platform and Commerce Software Offerings to Form Standalone Marketing and Advertising Technology Company Centerbridge announced that it will acquire IBM’s marketing platform and commerce software offerings - why is this interesting to marketers? David, Babak and Anand get into an interesting conversation around business priorities and letting go… Fail of the week? Google has been shutting down products at will in recent times, and we wonder if this is reckless or is Google actually in tune with younger consumers who don’t mind moving more flexibly through services? We have a useful discussion about how entrepreneurs and high-growth companies could approach innovation (Does Google’s ‘fail fast’ approach work in all cases? Why innovate in the first place?)

Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff Facebook: http://bit.ly/se-fbp Law Smith is an SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting. Eric Readinger is a Website Producer, Video Editor, and Partner at Tocobaga Consulting.

With over 20 years as a senior executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. 

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. 

When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google’s eyes. If your website doesn’t provide an optimal user experience, you will be negatively impacted and rank much lower. Learning how to keep your site running fast – even if that means tweaking your content and photos slightly to accommodate things like different screen sizes and resolutions depending on the type of device it is being viewed on - will go a long way in providing both user satisfaction as well as appeal more favorable to Google. http://www.theagentsofchange.com/205

Patrick speaks with Anthony Adams, head of product for TapClicks