Podcasts about mktg

Nikki Tramper, Mktg. Dir. for the West Mi. Tourist Assn. has some great ideas for Mom in this week's episode! WMTA.org.See omnystudio.com/listener for privacy information.

5月に入りましたので、BtoBマーケティングについて総合的に話していきたいと考えています。2024年1月にも話しました、マーケティングの定義から、AI時代にも普遍的なBtoBマーケティングの考え、組織や運営の考えを話しました。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「笠間焼」についてです。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

売上を伸ばす最小方程式は、「案件の数 × 案件の売上単価」さらに分解すると、売上アップの方法はたった4つしかありません。・新規顧客を増やす・既存顧客のアップセルクロスセル・製品の単価アップ・取引回転数アップ。これらをセールスとマーケティングの両面から取り組み、デジタルやAI活用による仕組みづくりを行っていく。プラスして、提案力による関係性深化。基本中の基本に立ち返り、これからのセールスとマーケティングをどう組み立てるか。新卒が入って1か月、4月も終わるスタートに基本から振り返ってみます。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「展示会 IT week」についてです。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

いわゆるマーケティングファネルや、THE MODEL的な運営。リードマネジメントを行うファネル型マーケティング、リードマーケティングというカテゴリに含まれます。その中での組織やチーム、目標は、ありきたりになっていませんでしょうか。ジャンプした目標設定はできていますでしょうか。企業の成長や事業の成長には、突然変異のような売上アップや収益性アップのタイミングは多くの場合、訪れます。それは、今までの2倍の売り上げを人数変わらずに達成するにはどうすればよいか、などの突拍子もないような目標設定だったりします。自分たちの思考の枠にとらわれずに、今までのファネルマーケティングを壊し、自分たちの成長できる真のマーケティングを運営するには、必要な考えです。--------【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「キーボードその2」という話です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

On this week's edition, Earth Day with the birds, guided wine tasting and an egg hunt for all ages! Just a couple of the great ideas from WMTA's Mktg. Dir. Nikki Tramper! More at WMTA.org.See omnystudio.com/listener for privacy information.

Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.

BtoBマーケティングの基本は、ダイレクトマーケティングの運営だと考えています。今、AIによる業務効率化ができる中、AI時代におけるダイレクトマーケティングは、何が変わり何が変わらないのか？FAX DM、メールDM、テレアポ、広告、チラシ──昔ながらの手法が、実はAI活用によって大きくアップデートされています。今回のPodcastでは、各ダイレクトマーケティング施策を分解しながら、どこまでAIに任せられるのか、逆に人間がやるべき仕事は何なのか、をお話しました。作業はAI。成果を最大化するのは、人間。仮説を立てて、方向性を決めて、仕掛けをつくる。改めて業務をアップデートして考えましょう。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「キーボード」という話です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

See omnystudio.com/listener for privacy information.

私のスマートウォッチの購買体験とその背景にある状況の変化を踏まえて、プロダクトの裏にある企業の思想や、スマートウォッチ市場の製品戦略を深掘りします。何をとらえて、何を考えて、私たちが“自分たちのポジション”を、どう作っていくべきか。体験談から私たちに活かす戦略の視点をお届けします。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「花見」という話です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

- Be Creative !? - Complexity of success - Repeatability of success - SBUX re-success - Nvidia continuous success - AI vs. Search [audio mp3="https://orionx.net/wp-content/uploads/2025/02/Mktg_Podcast_050_Sustainable-Success_AI-vs-Search_20250225.mp3"][/audio] The post Mktg_Podcast-50: Sustainable Success, AI vs Search appeared first on OrionX.net.

FAXを活用した施策により数値改善が行われる。レガシーな施策やツールによって運営が変化することは良くあります。一方で、現代においては、オンライン施策に依存することが多く、顧客によりそったコミュニケーションができてないことはよくあること。この状況を打破するために、バイヤージャーニーを見直してみることはチャレンジする価値があります。また、信頼を生み出すためには、ネットで確認して考えるだけでは足りません。顧客に話を聞いて共通項を探していくことで理解することの価値は非常に高くなります。結果文脈や背景、業界文化、企業文化も理解していくことができ、大きな信頼やブランドを作っていくことが可能になります。お話しした、Chatworkの調査はこちら。https://corp.chatwork.com/ja/document/pressrelease/Chatwork_research_industry_01_2404.pdf--------【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「ライフステージ」という話です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

日本と世界のマーケティングの違いについて、ChatGPTに聞いて話しました。 ビデオpodcastで話しています。 ChatGPTの回答コメントはこちらに公開しています。 https://chatgpt.com/share/679e0390-5094-8001-9850-5e2f5c410e2a -------- 【ご意見ご感想ボックスはこちら】 https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link ○どうでもいい話は、「良いサービス」という話です。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング （提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

Pairing food and brews. An 'Ice Cream Challenge" and Live music at Salt! Nikki Tramper, Mktg. Dir. for the West Mi. Tourist Assn. fills us in on how we can take part of all of these and more at WMTA.org.See omnystudio.com/listener for privacy information.

By popular demand, special guest Sam Brealey joins us again for a deeper discussion of marketing for the small and medium sized businesses/enterprises (SMB/SME).  We also discuss the article Can I have your attention please?, by Sam Brealey and  Max Stricker, originally published in WARC in February 2024.  And yes, we also have the Cartoons of "the week".  Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_049_Sam-Brealey_Small-Business-Marketing_20241201.mp3"][/audio] The post Mktg_Podcast-49: Sam Brealey on Small Business Marketing appeared first on OrionX.net.

CRMを新規導入した後に起こることは、売り上げ数字につながらない、つながりにくい、という話題が生まれます。 CRMはツールであり、人の成果を向上させることができるツールです。CRMと合わせて必要なことはセールスやマーケティング、カスタマーサクセスなどの人の成長、です。部署の壁を越えて一致団結して顧客と向き合うその文化です。 それらをCRMの設計や言葉、考えに盛り込むことで大きく進化します。 CRM導入を本当に成果を出すための大きなカギは、組織や企業の文化を注入することです。 【ご意見ご感想ボックスはこちら】 https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link ○どうでもいい話は、「アプリの変更」という話です。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング （提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

CRMをこれから導入する事業でも、すでに導入する事業でも、CRMをツールとしてとらえるのではなく、考えや戦略としてとらえる必要があります。 事業の長、中小企業経営者、部長、課長さんなどで理解し、取り組むべき、戦略などで押さえておくべきポイントを話しました。 【ご意見ご感想ボックスはこちら】 https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link ○どうでもいい話は、「Intel」という話です。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング （提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

- Red Herrings, Strawmen, Slippery Slopes - Tupperware, Nike, Starbucks - Affiliate Marketing [audio mp3="https://orionx.net/wp-content/uploads/2024/11/Mktg_Podcast_048_Affiliate-Mktg_Corp-News_20241103.mp3"][/audio] The post Mktg_Podcast-48: Affiliate Marketing, Corp News appeared first on OrionX.net.

Bryan dives into key topics including the development of a growth matrix that drives impactful decision-making, the evolution of SEO in an AI-driven world, and how to build a high-performing marketing team that thrives on collaboration and results. Whether you're a marketing leader or just starting out, Bryan's insights on team dynamics, navigating digital marketing challenges, and the importance of cross-functional collaboration will inspire and inform your strategies.

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective. So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical? I needed to understand. And, of course, bring it to you. Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day. So we dive into how AstroStrategic marketing & planning can help you use astrological data to… 1. Align your offers with market trends 2. Create the real-you content your audience wants 3. Notice upcoming trends before they happen 4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore. Pssst - it's not like predicting the future but about more reading shifts in the collective… Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET> Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing… Open to finding out how you could use astrological insights for your business? Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice Find Sheri Moise at: https://sherimoise.com https://youtube.com/@sherimoise Insta: https://www.instagram.com/sherimoise And check out her new quiz: sherimoise.com/quiz Also, one last thing: Have you left a review for Content Creation Made Easy yet? Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective! Thanks in advance. ~Jen Learn more about your ad choices. Visit megaphone.fm/adchoices

Keila and guest Danielle Johnson, founder of House of House of MKTG, dive into the world of branding for small businesses. They discuss the signs that indicate it's time to move beyond DIY branding, the unexpected drawbacks of DIY approaches, and the benefits of working with a professional. Danielle shares insights on finding the right branding partner and offers valuable tips for businesses at various stages of growth.(00:00) - Welcome to Build to Enough (01:16) - Meet Danielle Johnson (01:51) - Why Focus on Small Businesses? (04:11) - The Importance of Branding for Small Businesses (04:59) - When to Stop DIY and Seek Professional Help (07:42) - Drawbacks of DIY'ing Your Marketing (09:27) - Benefits of Hiring a Branding Expert (12:12) - The Stage In Your Business To Invest in Expert (13:21) - What You Saw With Little Fish (16:05) - Finding the Right Branding Partner (19:37) - Thanks and Contact Information Connect with Danielle!House of MKTG - https://houseofmktg.comLinkedIn - https://www.linkedin.com/in/757danielleConnect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish's suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

- Thought Leadership, Celebrity Culture - Nike's new ad: just win?? - Starbucks's new CEO, digital channel - Do you need all that data article by Alastair Thomson [audio mp3="https://orionx.net/wp-content/uploads/2024/09/Mktg_Podcast_047_Nike-Ad_Starbucks-CEO_20240916.mp3"][/audio] The post Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO appeared first on OrionX.net.

Nikki Tramper, Mktg. Mgr. for WMTA has all you need to know about this weekend's Paw Paw Wine and Harvest Festival as well as next weekend's Fallsburg Arts Festival and Lakeshore Harvest Ride! WMTA.org.See omnystudio.com/listener for privacy information.

Start your morning with Buzzcast with Austin Karp: Clemson takes on a bold restructuring of its athletic department; the NWSL and its players strike a new CBA; MKTG lands Sony's NFL business; Angel Reese dips into peanut butter; and Gideon Cohen moves from Excel Sports to Athletes First.

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.=================================================================Best Moments:(02:04) Discussing the strategy behind Great Clips' back-to-school campaign(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement(12:09) Using a survey and coupon offer to grow the email database(15:14) The types of content Great Clips shares with customers beyond just offers(17:41) Exploring the balance between SMS and email marketing for customer engagement(18:53) Emphasizing the importance of human-to-human marketing(19:46) Lisa shares a Gen Z slang term she learned during the campaign=================================================================Guest BioLisa Hake is the Vice President of Marketing and Communications at Great Clips, the world's largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

¡Bienvenidos a Con Licencia Para Vender! En el episodio de hoy, Mesa Mktg y Ventas MITI: La prospección y la diferenciación pt.2, nos adentramos en el apasionante mundo de la automatización de procesos. Con la conducción de Jorge Zamora y la participación de Fabiola Sanchez, exploramos cómo mejorar la eficiencia operativa, reducir costos y aumentar la satisfacción del cliente.   Hablamos sobre los mayores problemas a los que se enfrentan sus clientes de la industria financiera, como errores en los procesos, retrabajo y reclamos, y cómo estas soluciones tecnológicas pueden reducir esos inconvenientes hasta en un cincuenta por ciento. Pero, ¿por qué el cliente busca más que un simple proceso? Discutimos la importancia de vender resultados y solucionar problemas urgentes, usando ejemplos prácticos como el servicio de FedEx y promesas publicitarias exitosas de líderes como Domino's Pizza. Además, analizamos la verdadera esencia detrás de vender un taladro: la autonomía y la capacidad que proporciona al cliente. ¿Cómo podemos prometer servicios útiles, únicos y ultra específicos? La clave está en entender las necesidades y enfocarnos en los resultados. Para finalizar, exploramos interesantes casos de éxito en desarrollo de aplicaciones móviles, reducción de costos en centros de contacto, y presentaciones de talleres presenciales en Santiago con códigos de descuento y promociones.   ¿Quieres saber más sobre cómo diferenciarte en el competitivo mercado actual y aumentar tus cierres de venta? ¡No te pierdas este episodio y suscríbete para descubrir todas las estrategias que tenemos para ti!   Palabras clave: ventas, marketing, automatización de procesos, eficiencia operativa, industria financiera, satisfacción del cliente, reducción de costos, diferenciación, promesas publicitarias, capacitación en ventas, desarrollo de aplicaciones móviles, gestión de operaciones, FedEx, Domino's Pizza, taller presencial, descuentos, casos de éxito.

- This meeting could have been an email I wouldn't read - Resilience, Crisis Management - Decision Making, Improvisation [audio mp3="https://orionx.net/wp-content/uploads/2024/08/Mktg_Podcast_046_Resilience-Crisis-Decisions_20240811.mp3"][/audio] The post Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions appeared first on OrionX.net.

¡Bienvenidos a un nuevo episodio de "Con Licencia Para Vender"!   En esta entrega, Jorge Zamora, fundador y host del podcast, se une a Fabiola Sanchez, gerente de MITI, para abordar temas cruciales como la prospección y la diferenciación en mercados competitivos. En colaboración con MCI Consultores, exploran estrategias efectivas para destacar en la industria tecnológica y atraer clientes potenciales.   Este episodio está lleno de insights valiosos, desde las "verdades incómodas" sobre la venta hasta estrategias prácticas para crear una propuesta única de valor. ¿Por qué es tan difícil vender hoy en día? ¿Cuál es el principal error que cometen las empresas al acercarse a clientes? Descubre cómo no solo captar la atención de tus clientes, sino también convertirte en una opción insustituible para ellos.   Escucha para aprender: - ¿Por qué vender proyectos o servicios se ha vuelto tan difícil? - Los errores comunes al acercarse a clientes - Estrategias para no rogar por atención y ser realmente interesante - Cómo crear una "vaca morada" en tu negocio   ¡Dale al play y transforma tu forma de vender! #ConLicenciaParaVender #VentasYTecnología #MarketingYVentas #EstrategiasDeVentas #ProspecciónClientes venta B2B, prospección, diferenciación, marketing y ventas, MITI, MCI Consultores, Jorge Zamora, Fabiola Sanchez, estrategias de ventas, mercado competitivo, tecnología, propuesta única de valor, posicionamiento, producto extraordinario

DeLauren Everett, Director, Hospitality & Events at MKTG, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss essential skills for success in experiential marketing. Listen now on EventUp! DeLauren Everett, a lover of creating meaningful experiences, she is a 15-year strategic events professional who has designed and executed hundreds of events particularly in the retail and financial services industries over the years. Throughout DeLauren's 15-year career, she has worked for well-known corporations such as Sony Electronics, Lowe's Home Improvement and LPL Financial. DeLauren now represents some of these same brands and others, serving as a Director of Hospitality & Events at MKTG, an entertainment & sports agency. With a passion for technology and inclusion, DeLauren bases the foundation of all she does on innovation, creativity and thought leadership, ensuring all goals, visions, perspectives and diversity of thought are considered. Born and raised in California, DeLauren now resides in Charlotte, NC with her husband and two children. Follow DeLauren on LinkedIn! "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ and ⁠⁠Instagram

Nikki Tramper, Mktg. Mgr. from the West Michigan Tourist Association has all you need to know about The Coast Guard Festival, Air Zoo Fly-In and Summer Day Camps at Binder Park Zoo! WMTA.org.See omnystudio.com/listener for privacy information.

Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research: - AI will usher in fast, cheap, high quality research, right? - It's all about details and nuances - Why do research? [audio mp3="https://orionx.net/wp-content/uploads/2024/07/Mktg_Podcast_045_Mahta-Emrani_Research-AI-Synthetic-Data_20240705.mp3"][/audio] The post Mktg_Podcast-45: Mahta Emrani on Research, AI, Data appeared first on OrionX.net.

Here comes July 4th fun! Light up the Lake in South Haven on the 3rd, A huge 4th buffet at Boarwerks and a River St. Joe River Ride! Kaylie Pomper is Mktg. Mgr. for the West Michigan Tourist Assn. and she has all you need to know right here! Just click! For more, visit wmta.org.See omnystudio.com/listener for privacy information.

- Obsession - Competition - What Market Share? - Hedgehog and Fox [audio mp3="https://orionx.net/wp-content/uploads/2024/06/Mktg_Podcast_044_Obsession_What-Mkt-Share_Hedgehog-Fox_20240615.mp3"][/audio] The post Mktg_Podcast-44: Obsession, Hedgehog and Fox appeared first on OrionX.net.

Meet Jeffrey Leong, the Sponsorship Manager at MKTG Sports + Entertainment. He has over 5 years of experience in Sports Marketing, currently managing brands such as Great Southern Bank and Cadbury. Through this, he leverages their partnerships through rights-holders such as the Brisbane Heat, Carlton FC, Football Australia & Rugby Australia. Lots to look out for including how to work in sponsorship management and what it's like working in sports marketing!This episode is what we call a ‘Career Q&A' and is a taste of the online events you get access to as a SportsGrad Member. If you like what you're hearing but want to learn more, we have a Community Information Night on June 12th coming up, in time for the Community officially opening on August 13th. You can register for the free event here.Enjoy the episode!We cover:(00:28) Who is Jeffrey Leong?(01:43) Welcome to the SportsGrad Podcast! Here's what's going on inside the Community… (13:50) Welcome to the Career Q&A Jeff!(16:01) Jeff's introduction - who is he and what is his career journey?(19:13) What is MKTG Sports + Entertainment and what do they do?(20:19) What does Jeff do as a sponsorship manager? (23:22) What does a day in the life look like in Jeff's role?(28:39) How does Jeff work with large brands such as Cadbury? (32:32) The benefits Jeff sees in professional development and additional studies(34:14) Challenges Jeff has had in his role and how he overcomes them(35:10) Jeff's long-term goals in the industry(36:59) What does career progression look like at MKTG?(38:39) How Jeff stood out in his interview at MKTG (42:37) How does Jeff stay passionate in his role?(44:09) The logistics between clients and rights-holders and how they manage business relationships---Additional episodes you may enjoy:#244: Event Management at Cricket Australia with Katie Staniforth#253: How the AFL analyse their data with Penny Privett---Want a weekly dose of career inspo? Get industry stories, upcoming events, and the latest sports jobs in your inbox each Friday.

- Hitting the target - Starbucks, Mobile Orders - It's Not the Data - Private Internal Communications? - Faking AI Projects [audio mp3="https://orionx.net/wp-content/uploads/2024/05/Mktg_Podcast_043_Its-Not-the-Data_AI_Internal-Comms_20240524.mp3"][/audio] The post Mktg_Podcast-43: SBUX, It’s Not the Data, Org Privacy, Fake AI Projects appeared first on OrionX.net.

SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in the sports industry and some of the initiatives she's involved in to improve it for women in the future.

- Eclipse-like markets - Featuring your competition in your ad? - Chevy Nova's naming myth - Math and Marketing - The Seinfeld-Bergman Spectrum! [audio mp3="https://orionx.net/wp-content/uploads/2024/04/Mktg_Podcast_042_Math-and-Marketing_Seinfeld-Bergman-Spectrum_20240422.mp3"][/audio] The post Mktg_Podcast-42: Math and Marketing, Seinfeld-Bergman Spectrum appeared first on OrionX.net.

50-year-old Liz Galloway grew up in Salt Lake City Utah. & holds degrees in Pre Law, Business/Hospitality & Aviation Admin. & Cert. in Yoga, Group Fitness & Lic. Massage Therapist, RYA Essential Nav. & Seamanship, STCW Stand. of Training Cert. & Watchkeeping for Seafarers, FAA Part 107 Drone Cert. & an Int'l. Assn. Wilderness Guides Jungle Cert. & student rotor pilot training/helicopter pilot training. Liz has spent 20+ yrs in Int'l. Travel/Tourism, PR & Mktg. & Luxury Wellness/Medical Tourism.Outdoors People is broadcast live Wednesdays at 6PM ET.Outdoors People TV Show is viewed on Talk 4 TV (www.talk4tv.com).Outdoors People Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Outdoors People Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Special guest JP Castlin joins us as we discuss a broad set of topics: - Did you say "Praxis"? - Strategy and Marketing - Apple and DOJ - Amazon's Frequency of Sale Events - Marketing and Math - Efficiency and Resilience - Strategy and Change [audio mp3="https://orionx.net/wp-content/uploads/2024/04/Mktg_Podcast_041_JP-Castlin_Strategy-in-Praxis_20240405.mp3"][/audio] The post Mktg_Podcast-41: JP Castlin on Strategy, Efficiency, Resilience appeared first on OrionX.net.

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.   Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman  

- Customer experience in the digitized markets. Where's the competition? - Marketing-Finance Alignment - Poetry! What do you lose when you analyze? What's missing when you synthesize? - Kicking the can on conversion - Dune merch? [audio mp3="https://orionx.net/wp-content/uploads/2024/03/Mktg_Podcast_040_CX-Digtized-Mkts_Mktg-Finance-Alignment_20240310.mp3"][/audio] The post Mktg_Podcast-40: CX in Digitized Mkts, Mktg-Finance Alignment, Poetry appeared first on OrionX.net.

- Marketing Mix, can you brand, nurture, activate, sell all at the same time? - Marketing of Apple Vision Pro - Market Research, Quantitative, Qualitative, pitfalls - Strategy, Change Management, Praxis [audio mp3="https://orionx.net/wp-content/uploads/2024/02/Mktg_Podcast_039_Mktg-Mix_AR-VR_Market-Research_Change-Mgmt_20240218.mp3"][/audio] The post Mktg_Podcast-39: Mix, Apple Vision Pro, Market Research, Strategy appeared first on OrionX.net.

Special guest Sam Brealey joins us as we discuss marketing strategy and execution, specially for small businesses, "pivot to video, and AI in marketing. Cartoon of the week on marketing (or is it sales?) strategy kicks off the discussion. Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_038_Sam-Brealey_AI_Strategy_Small-Business-Mktg_20240127.mp3"][/audio] The post Mktg_Podcast-38: Sam Brealey on Strategy, Small Business Mktg, AI appeared first on OrionX.net.

Today I'm talking with the owner of G-Marketing, Gabrielle Chester. G-Marketing is a local digital marketing agency that specializes in social media marketing and other digital marketing and event planning services.In this episode, Gabrielle shares the inspiration behind forming her own agency and ways in which she and her team help small businesses with their social media. Stay with us until the end of the episode where Gabrielle also shares some savvy business tips for small business owners.g-mktgUse code “LKN” for 15% off your first month with g-mktg!The 2024 Lake Norman Visitors Guide, produced by The Best of LKN, is available now. Download your free copy at discoverlkn.com.The Best of LKN is an Epic Journey Media production.Support the show

- Cartoon: your product v. pictures of cats - Agency/freelance pricing models - How do you define quality? [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_037_Pricing-Model_What-is-Quality_20231215.mp3"][/audio] The post Mktg_Podcast-37: Agency Pricing Models, What is Quality? appeared first on OrionX.net.

We come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency with users, and enhanced privacy protections in reported outcomes data sets. Joining us today on this Unpacking the Digital Shelf MEGAsode are Jeffrey Bustos, VP Measurement Addressability Data at IAB, Kelly Kachnowski, VP of Commercial Development at the Mars Agency, and Michael Schuh, VP of Media Strategy & Product at Kroger Precision Marketing. Let's dig in!