Podcasts about mktg

ABMについて話す5回目。ABMの成否を分けるといっても過言ではない、優良アカウントの定義。マーケティングの視点に立てばたつほど、あるべき姿から離れていく。セールスの視点に立つことが望ましい。なぜか。企業は静的なものではないし、生き物だし、人格があるからで、課題も常々変化していくからです。そして、実は企業を取り巻く市場も大きく変化していくものだからです。関係品質の視点、相性、提案などについて話しています。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. El 2026, sin duda, será un año desafiante para toda la industria del marketing. La tecnología de la que tanto venimos hablando por fin se pondrá a prueba y ofrecerá un panorama real del camino que deben o no seguir las marcas. En el episodio 57 de ReloAd, el primero del año, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Alberto Pardo, CEO y fundador de Adsmovil, una de las compañías más visionarias de la región en términos de tecnología y data. Hablamos sobre el impacto de la reorganización en el negocio publicitario, sobre el crecimiento de retail media y sobre por qué la seguridad seguirá siendo un tema clave en la agenda publicitaria. Radio PRODU se encuentra en RadioPRODU.com

Episode 143 | DP & McGhee return with their third episode of the year and dive headfirst into the rapidly evolving—and increasingly complicated—world of college sports. From championship glory to courtroom drama, the hosts break down the biggest stories shaping the collegiate landscape before welcoming a true industry luminary for a wide-ranging conversation on sports marketing, leadership, and legacy.

On this episode of the Sports Pundit Marketing Podcast, Charlie and Jamie are joined by Travis Black, Global Lead for Olympic & Paralympic Marketing at Allianz.Allianz is one of the world's leading insurance and financial services brands, with a major footprint across global sport, spanning multi-sport events, clubs and teams, athletes, and stadium partnerships.Travis shares his journey into the industry, sparked by a lifelong passion for North American sport and formative experiences at the Beijing 2008 and Vancouver 2010 Olympic Games. He reflects on the importance of curiosity, empathy, and risk-taking in building a global sports marketing career and the cultural fluency required to lead programs across diverse markets.The conversation also explores the evolving role of athlete partnerships, the shift toward storytelling and purpose-driven sponsorship, and the ongoing balance between global scale and local relevance. Travis offers insight into the internal collaboration required to deliver meaningful partnerships, and how data and AI are shaping the next frontier of fan engagement.Timestamps02:00 - Travis Black's Journey into Sports Marketing11:00 - Advice for Aspiring Sports Industry Professionals14:00 - Future Trends in Sports Sponsorship22:00 - Creating Effective Athlete Partnerships28:00 - The Unique Appeal of the Olympic Games32:00 - Balancing Global and Local Marketing Strategies38:00 - Empowering Young Talent in Sports MarketingAbout The HostsJamie Corr is a seasoned sports marketing leader with over 15 years' experience across partnerships, communications, and brand strategy. He has worked with some of the world's biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland.Connect on LinkedInCharlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm's length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit's mission to be “The Voice of the Sports Industry.”

ポジショニングの作り方、という話をしました。市場の中でのポジショニングや他社比較からのポジショニングではなく、顧客課題からスタートするように考えます。お客様が自社のポジショニングを決め、その決め方は、自社の振る舞いや言動、行動の結果であります。それらの蓄積によってブランドが作られます。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

2026年始まりました、午年！飛躍の年にしましょう！年始めということで、世の中の流れから、BtoBセールスマーケの現場での業務がどのように変わっていくか、勝手に予測を行いました。どうでもいい話もうれしい話です。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　Buying ComitteeについてGPTに聞いてみた　」　です。GPTに紹介してもらった動画（podcast）はこちらです。　https://www.youtube.com/watch?v=LExcgi5wDDg#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

ABMについて話す4回目。セールスにおいて企業開拓で購買関係者を理解していくことは大切です。同様に、ABMでも購買関係者を理解することは大切ですが、ABMでは社内の力関係を把握すること、組織の情報などの流通の仕組み、トップダウンやボトムアップ、組織の成長段階などを把握しながら、社内を理解し、検討が進むように推進していくことが大切です。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　抽象的概念の理解　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

ABMについて話す3回目。ABMは新規事業と捉えることで良い進め方が見えてきます。ベンダー資料には書いていない、実際の現場で行われるABMを説明します。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　オーディオ熱、再び　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio 56 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Brenda Rodríguez, Sales Manager para México en Dailymotion. Hablamos sobre el presente y futuro del ecosistema, sobre RAY, su nueva plataforma basada en inteligencia artificial generativa y de por qué la seguridad publicitaria sigue siendo uno de los mayores retos para las marcas que invierten en entornos digitales. Radio PRODU se encuentra en RadioPRODU.com

ABMについて話す2回目。リードマーケティングとABMの違いを話します。リードマーケティングとABMの違い。その文化の違い。ABMの3つ。SMB向け、MM向け、EP向け。ターゲットアカウントと自社の事業モデルで検討する。営業経験者がマーケティングも理解しリーダーに立つことがABMでは必要。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　明日フルマラソン　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. Vivimos una era donde las décadas parecen pasar en semanas. Las tecnologías avanzan, los formatos cambian, las audiencias mutan y en medio de este vértigo, el rol del planner parece ser más relevante que nunca. En el episodio 55 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Jorge Becerra, director de Planeación Estratégica en Alma DDB. Hablamos sobre cómo se ha transformado este rol dentro de las agencias y por qué hoy, más que análisis, exige sensibilidad, criterio y una dosis saludable de lo absurdo. Radio PRODU se encuentra en RadioPRODU.com

ABMについて話す1回目。改めて2025年。さらには2026年、ABMに取り組む企業が増加しています。マーケティングは進化して、ようやく20年前の概念の実現に進んでいます。ABM　Account Based Marketingとは。について話していきます。ABMは思想が大事。推進者が重要。型から入らないように。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　衣替え　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. La calidad del medio ya no es un tema menor: afecta la atención, el rendimiento, la reputación y —por supuesto— el retorno de la inversión. Y, es que, en un entorno cada vez más automatizado, medir, proteger y optimizar esas métricas se ha convertido en una necesidad estratégica. En el episodio 54 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Jaime Valdes, Group Director en DoubleVerify. Hablamos sobre los avances en viewability, sobre cómo reducir el fraude en América Latina y el potencial que tienen hoy las marcas para mejorar sus decisiones de inversión con datos de calidad. Radio PRODU se encuentra en RadioPRODU.com

-Marketing is Everything podcast? - What to do about AI, AI FOMO, AI FOBO - Starbucks, What Makes a Neighborhood Coffee Shop - Gaming the System [audio mp3="https://orionx.net/wp-content/uploads/2025/11/Mktg_Podcast_054_AI-Fears_Starbucks_20251109.mp3"][/audio] The post Mktg_Podcast-54: AI Fears, Starbucks appeared first on OrionX.net.

気が早いが2026年のBtoBマーケティングについて話しました。企業のBtoBマーケティング、ブランド構築、セールスなどについてとしてあるべき姿に向かっていくことを想定しています。その中で、デジタルやAIに関わらない領域において、どのような点が重要か考えながら整理しました。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　走る場所と思考　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB  #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. La compra programática ya no es solo un asunto de automatización y eficiencia. En un mundo donde los datos abundan y las audiencias exigen relevancia, el verdadero reto es combinar precisión algorítmica con sensibilidad humana. En este episodio de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Charlie Álvarez, SVP de Estrategia y Alianzas en MiQ, sobre cómo llevar la compra programática a un nuevo nivel: más estratégica, más responsable y más centrada en las personas. Radio PRODU se encuentra en RadioPRODU.com  

On today's episode of the Sports Marketing Podcast, Jamie is joined by his co-host, Charlie Copsey, founder of Underground Fan Club, bringing fans closer to talent and brands through iconic experiences. Charlie began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access.Frustrated by repetitive, transactional events that kept talent at arm's length, she set out to build something radically different: a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.In this conversation, Jamie dives into Charlie's unconventional journey, her founding vision for Underground Fan Club, and how breaking the rules of traditional sports marketing and understanding people has become her superpower.Timestamps3:00 - Charlie's Journey and Taking Lessons from ‘Fighting Talk' 8:00 - The Birth of Underground Fan Club19:00 - Advice for Brands on Working with Talent and The Importance of Authenticity26:00 - The Role of Social Presence for Athletes and Measuring Engagement Over Follower Count37:00 - Expanding the Underground Fan Club BrandAbout The HostsJamie Corr is a seasoned sports marketing leader with over 15 years' experience across partnerships, communications, and brand strategy. He has worked with some of the world's biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland.Connect on LinkedInCharlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm's length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit's mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

Our guest this week is an industry veteran with over three decades of experience. From Astrodeck to World Jungle, and an impressive 25-year run at Volcom, he's done it all. He worked his way up from managing athletes and Surf Teams to overseeing multi-million-dollar marketing budgets and executing major global Surf events as Volcom's VP of Global Surf Marketing. His impact with brand storytelling aligning marketing and products is why Volcom stayed at the Top of the game for so long! We're stoked to sit down and welcome to the show Mr. Brad Dougherty.

ChatGPTから推薦いただきお問い合わせをいただきました。その打合せが終わるときに驚きのつながりがあったことを知りました。非常にうれしく、驚きもしましたが、この体験から「何が」起こっているのかを考察します。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link○どうでもいい話は、「　思考のジャンプ　」についてです。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. El fútbol solía ser un terreno exclusivo de pasión y tradición. Pero hoy, se juega también en las plataformas, en los contenidos y en las estrategias que construyen nuevas audiencias alrededor del espectáculo deportivo. En el episodio número 44 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Santiago Lucero, Chief Creative Officer de Samy, una interesante agencia nativa digital. Analizamos las oportunidades creativas que eventos como el más reciente Mundial de Clubes de la FIFA representan para las marcas, el impacto del entretenimiento como herramienta de conexión, y cómo la llamada “americanización” del fútbol está transformando la manera en que se comunica este deporte en mercados tan distintos como Latinoamérica, Europa y Estados Unidos. Radio PRODU se encuentra en RadioPRODU.com

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio número 43 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Esteban Pineda, CEO para las Américas de Findasense, una compañía que replantea el concepto de independencia y la aborda desde un lugar bastante interesante. Radio PRODU se encuentra en RadioPRODU.com

Myths and "Myth-takes" - Customer is always right - All good marketing must have case studies - You must be data driven - Great products sell themselves - They have a PR problem - Good ideas are a dime a dozen - etc. [audio mp3="https://orionx.net/wp-content/uploads/2025/06/Mktg_Podcast_053_Myth-takes_AI_20250629.mp3"][/audio] The post Mktg_Podcast-53: Myths and Myth-takes appeared first on OrionX.net.

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio 42 de ReloAd, Cristian Vergara, editor para Latinoamérica en PRODU | MKTG, conversó con Rafael Reina, Chief Creative Officer de Ogilvy México y Miami, uno de los creativos latinoamericanos más consistentes en el Festival Cannes Lions. Hablamos del negocio que significa ganar un León, de cómo construir equipos capaces de innovar con tecnología sin perder la intuición creativa, y tratamos de entender por qué las ideas que trascienden los formatos son las que realmente hacen historia. Radio PRODU se encuentra en RadioPRODU.com

Episode 50 of Year 14 of GTWM is here! And the BSE team is back for a two set weekend drop of episodes! Join the trio and they take you on a funny journey with some great advice for our callers love lives. Caller #1 is M who is 38yrs old from Manila. M is asking a hotly debated question: "How much fair treatment can a mistress demand for?" She's been involved in a 6 year affair and her partner just chose to fix things with his wife -- but she has a daughter with him.Caller #2 is Evie who is 51yrs old from New Jersey. Evie's 18 year old son just got basted from his close friend that he was courting for the past year. Broken-hearted, she wants to help her son through this ordeal.Who doesn't want to have fun and enjoy exciting games kung boring ang oras mo?  Kung mahilig ka sa Tong-its at iba pa, tara na sa GameZone!  FUNbelivable sa GameZone dahil you play a REAL GAME of Tong-its with REAL PLAYERS, FOR FREE! You have a chance to split over thirty-four million pesos, at may chance ka pa to claim up to fourteen-thousand, six-hundred-forty pesos daily!The cash credits you get can be used to play kahit anong game.  You can even cashout! May dalawang event every single day!  G ka na ba? Visit GZone.ph and social media account on Facebook, Instagram and TikTok @taragamezone.G na sa Tong-its? Tara Gamezone!Remember, ang gaming dapat fun-fun lang!Visit Pagcor dot PH slash regulatory or email keepitfun@pagcor.phPromo runs from January 1 to December 31, 2025EGLD Reference number MKTG 2024-2564Gaming for twenty-one years old and above only. Game Responsibly. Keep it Fun.

Jennifer dives deep into balancing leadership at a fast-growing startup with the demands of new motherhood, emphasizing empathy, autonomy, and hands-on marketing leadership. She opens up about scaling a lean marketing team, navigating retail marketing in a tech environment, and the critical importance of saying no to prioritize high-impact projects.

- Meetings, Decisions, Intuition - Apple, Steve Jobs, Mike Markkula - Daniel Kahneman, Thinking Fast and Thinking Slow - Sam's Club Grab and Go, Costco [audio mp3="https://orionx.net/wp-content/uploads/2025/05/Mktg_Podcast_052_Decisions_Intuition_20250523.mp3"][/audio] The post Mktg_Podcast-52: Decisions, Intuition appeared first on OrionX.net.

Nikki Tramper, Mktg. Dir. for the West Mi. Tourist Assn. has some great ideas for Mom in this week's episode! WMTA.org.See omnystudio.com/listener for privacy information.

- Three layers of org charts - Search-SEO, AI-AIO, AIAIO?! - AI vs Humans [audio mp3="https://orionx.net/wp-content/uploads/2025/05/Mktg_Podcast_051_Org-Charts_AIAIO-SEO_20250508.mp3"][/audio] The post Mktg_Podcast-51: Org Charts, AIAIO (SEO) appeared first on OrionX.net.

On this week's edition, Earth Day with the birds, guided wine tasting and an egg hunt for all ages! Just a couple of the great ideas from WMTA's Mktg. Dir. Nikki Tramper! More at WMTA.org.See omnystudio.com/listener for privacy information.

Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.

See omnystudio.com/listener for privacy information.

- Be Creative !? - Complexity of success - Repeatability of success - SBUX re-success - Nvidia continuous success - AI vs. Search [audio mp3="https://orionx.net/wp-content/uploads/2025/02/Mktg_Podcast_050_Sustainable-Success_AI-vs-Search_20250225.mp3"][/audio] The post Mktg_Podcast-50: Sustainable Success, AI vs Search appeared first on OrionX.net.

By popular demand, special guest Sam Brealey joins us again for a deeper discussion of marketing for the small and medium sized businesses/enterprises (SMB/SME).  We also discuss the article Can I have your attention please?, by Sam Brealey and  Max Stricker, originally published in WARC in February 2024.  And yes, we also have the Cartoons of "the week".  Join us! [audio mp3="https://orionx.net/wp-content/uploads/2024/01/Mktg_Podcast_049_Sam-Brealey_Small-Business-Marketing_20241201.mp3"][/audio] The post Mktg_Podcast-49: Sam Brealey on Small Business Marketing appeared first on OrionX.net.

PRODU Mercadeo presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio 29 de ReloAd, Cristian Vergara, editor para LatAm en PRODU | MKTG, conversó con Valeria Basmagi, Sales Director para Latinoamérica de Dailymotion, una interesante compañía que se está expandiendo en la región y aborda el video online desde una perspectiva innovadora que ofrece resultados tangibles a sus clientes. Radio PRODU se encuentra en RadioPRODU.com

- Red Herrings, Strawmen, Slippery Slopes - Tupperware, Nike, Starbucks - Affiliate Marketing [audio mp3="https://orionx.net/wp-content/uploads/2024/11/Mktg_Podcast_048_Affiliate-Mktg_Corp-News_20241103.mp3"][/audio] The post Mktg_Podcast-48: Affiliate Marketing, Corp News appeared first on OrionX.net.

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective. So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical? I needed to understand. And, of course, bring it to you. Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day. So we dive into how AstroStrategic marketing & planning can help you use astrological data to… 1. Align your offers with market trends 2. Create the real-you content your audience wants 3. Notice upcoming trends before they happen 4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore. Pssst - it's not like predicting the future but about more reading shifts in the collective… Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET> Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing… Open to finding out how you could use astrological insights for your business? Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice Find Sheri Moise at: https://sherimoise.com https://youtube.com/@sherimoise Insta: https://www.instagram.com/sherimoise And check out her new quiz: sherimoise.com/quiz Also, one last thing: Have you left a review for Content Creation Made Easy yet? Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective! Thanks in advance. ~Jen Learn more about your ad choices. Visit megaphone.fm/adchoices

Keila and guest Danielle Johnson, founder of House of House of MKTG, dive into the world of branding for small businesses. They discuss the signs that indicate it's time to move beyond DIY branding, the unexpected drawbacks of DIY approaches, and the benefits of working with a professional. Danielle shares insights on finding the right branding partner and offers valuable tips for businesses at various stages of growth.(00:00) - Welcome to Build to Enough (01:16) - Meet Danielle Johnson (01:51) - Why Focus on Small Businesses? (04:11) - The Importance of Branding for Small Businesses (04:59) - When to Stop DIY and Seek Professional Help (07:42) - Drawbacks of DIY'ing Your Marketing (09:27) - Benefits of Hiring a Branding Expert (12:12) - The Stage In Your Business To Invest in Expert (13:21) - What You Saw With Little Fish (16:05) - Finding the Right Branding Partner (19:37) - Thanks and Contact Information Connect with Danielle!House of MKTG - https://houseofmktg.comLinkedIn - https://www.linkedin.com/in/757danielleConnect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish's suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting

- Thought Leadership, Celebrity Culture - Nike's new ad: just win?? - Starbucks's new CEO, digital channel - Do you need all that data article by Alastair Thomson [audio mp3="https://orionx.net/wp-content/uploads/2024/09/Mktg_Podcast_047_Nike-Ad_Starbucks-CEO_20240916.mp3"][/audio] The post Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO appeared first on OrionX.net.

Start your morning with Buzzcast with Austin Karp: Clemson takes on a bold restructuring of its athletic department; the NWSL and its players strike a new CBA; MKTG lands Sony's NFL business; Angel Reese dips into peanut butter; and Gideon Cohen moves from Excel Sports to Athletes First.

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.=================================================================Best Moments:(02:04) Discussing the strategy behind Great Clips' back-to-school campaign(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement(12:09) Using a survey and coupon offer to grow the email database(15:14) The types of content Great Clips shares with customers beyond just offers(17:41) Exploring the balance between SMS and email marketing for customer engagement(18:53) Emphasizing the importance of human-to-human marketing(19:46) Lisa shares a Gen Z slang term she learned during the campaign=================================================================Guest BioLisa Hake is the Vice President of Marketing and Communications at Great Clips, the world's largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

¡Bienvenidos a Con Licencia Para Vender! En el episodio de hoy, Mesa Mktg y Ventas MITI: La prospección y la diferenciación pt.2, nos adentramos en el apasionante mundo de la automatización de procesos. Con la conducción de Jorge Zamora y la participación de Fabiola Sanchez, exploramos cómo mejorar la eficiencia operativa, reducir costos y aumentar la satisfacción del cliente.   Hablamos sobre los mayores problemas a los que se enfrentan sus clientes de la industria financiera, como errores en los procesos, retrabajo y reclamos, y cómo estas soluciones tecnológicas pueden reducir esos inconvenientes hasta en un cincuenta por ciento. Pero, ¿por qué el cliente busca más que un simple proceso? Discutimos la importancia de vender resultados y solucionar problemas urgentes, usando ejemplos prácticos como el servicio de FedEx y promesas publicitarias exitosas de líderes como Domino's Pizza. Además, analizamos la verdadera esencia detrás de vender un taladro: la autonomía y la capacidad que proporciona al cliente. ¿Cómo podemos prometer servicios útiles, únicos y ultra específicos? La clave está en entender las necesidades y enfocarnos en los resultados. Para finalizar, exploramos interesantes casos de éxito en desarrollo de aplicaciones móviles, reducción de costos en centros de contacto, y presentaciones de talleres presenciales en Santiago con códigos de descuento y promociones.   ¿Quieres saber más sobre cómo diferenciarte en el competitivo mercado actual y aumentar tus cierres de venta? ¡No te pierdas este episodio y suscríbete para descubrir todas las estrategias que tenemos para ti!   Palabras clave: ventas, marketing, automatización de procesos, eficiencia operativa, industria financiera, satisfacción del cliente, reducción de costos, diferenciación, promesas publicitarias, capacitación en ventas, desarrollo de aplicaciones móviles, gestión de operaciones, FedEx, Domino's Pizza, taller presencial, descuentos, casos de éxito.

¡Bienvenidos a un nuevo episodio de "Con Licencia Para Vender"!   En esta entrega, Jorge Zamora, fundador y host del podcast, se une a Fabiola Sanchez, gerente de MITI, para abordar temas cruciales como la prospección y la diferenciación en mercados competitivos. En colaboración con MCI Consultores, exploran estrategias efectivas para destacar en la industria tecnológica y atraer clientes potenciales.   Este episodio está lleno de insights valiosos, desde las "verdades incómodas" sobre la venta hasta estrategias prácticas para crear una propuesta única de valor. ¿Por qué es tan difícil vender hoy en día? ¿Cuál es el principal error que cometen las empresas al acercarse a clientes? Descubre cómo no solo captar la atención de tus clientes, sino también convertirte en una opción insustituible para ellos.   Escucha para aprender: - ¿Por qué vender proyectos o servicios se ha vuelto tan difícil? - Los errores comunes al acercarse a clientes - Estrategias para no rogar por atención y ser realmente interesante - Cómo crear una "vaca morada" en tu negocio   ¡Dale al play y transforma tu forma de vender! #ConLicenciaParaVender #VentasYTecnología #MarketingYVentas #EstrategiasDeVentas #ProspecciónClientes venta B2B, prospección, diferenciación, marketing y ventas, MITI, MCI Consultores, Jorge Zamora, Fabiola Sanchez, estrategias de ventas, mercado competitivo, tecnología, propuesta única de valor, posicionamiento, producto extraordinario

DeLauren Everett, Director, Hospitality & Events at MKTG, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss essential skills for success in experiential marketing. Listen now on EventUp! DeLauren Everett, a lover of creating meaningful experiences, she is a 15-year strategic events professional who has designed and executed hundreds of events particularly in the retail and financial services industries over the years. Throughout DeLauren's 15-year career, she has worked for well-known corporations such as Sony Electronics, Lowe's Home Improvement and LPL Financial. DeLauren now represents some of these same brands and others, serving as a Director of Hospitality & Events at MKTG, an entertainment & sports agency. With a passion for technology and inclusion, DeLauren bases the foundation of all she does on innovation, creativity and thought leadership, ensuring all goals, visions, perspectives and diversity of thought are considered. Born and raised in California, DeLauren now resides in Charlotte, NC with her husband and two children. Follow DeLauren on LinkedIn! "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ and ⁠⁠Instagram

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.   Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman