Podcast appearances and mentions of Mary Meeker

AI just taught me this cool thing... keep on listening to find out what it is! Today we talk about the massive and fast-moving implications of AI. We share the personal experiences with how AI challenges traditional business structures and workflows, requiring users to reimagine how work is done. We also explores how AI may replace many functions within organizations, from marketing to operations, while still lacking in areas like math accuracy and sales conversations. We also talk about Mary Meeker's AI report, noting unprecedented user adoption, the rapid rise of global competitors like China's DeepSeek, and the prediction that LLMs will become personal, customizable, and nearly costless. We need to rethink AI's role in business, its deflationary impact on cost, and how fast-changing technology may render old tools and concepts obsolete.  We discuss...  How humor and sarcasm could be the final frontier in distinguishing AI from humans. The greatest investment in AI is learning how to use it personally and professionally. How limited human imagination, not technology, is the biggest barrier to innovation with AI. AI's limitations in math were noted, with a warning not to fully trust it as a CFO despite its operational usefulness. AI isn't quite ready for high-touch sales calls but is rapidly closing the gap in other business areas. Global AI adoption is surging, with China's DeepSeek gaining ground quickly through much lower-cost models. Token costs have dropped nearly 100% in two years, and energy efficiency in GPUs has improved drastically. With the penny going out of circulation, it might be time to start saving them as collectibles. AI development curves are moving much faster than traditional SaaS models, making this a truly disruptive moment in tech. Meta's LLaMA has been downloaded 1.2 billion times in 10 weeks, with over 100,000 derivative models created. The performance gap between open-source and closed AI models is shrinking rapidly, with DeepSeek nearly matching OpenAI on benchmarks. The AI ecosystem is becoming decentralized, much like the shift from centralized platforms to blockchain-based alternatives. Decentralization is praised for enabling free speech, innovation, and diversity of thought, unlike centralized control. Most employees are already using AI tools like ChatGPT personally, even if companies haven't officially adopted them. AI is increasing personal productivity, but there's concern it may ultimately compress work rather than improve quality of life. Over 60,000 new AI-related job titles have emerged in just two years, indicating a massive career reshuffle. Without earned knowledge, people can misuse powerful tools like AI, just as they did with nuclear weapons. The future with AI could resemble either Skynet or Star Trek, and no one truly knows which way it will go. There is risk of psychological strain and social dysfunction if people are displaced without purpose. AI tools can now bypass paywalls and summarize articles, challenging traditional media revenue models. The current wealth gap and collapse of the middle class is unprecedented, even before full-scale AI disruption. Decentralized AI (e.g., having your own local models) is seen as essential to maintain independence and avoid manipulation. A growing imbalance of more sellers than buyers suggests further downward pressure on real estate prices. Political pressure is influencing Fed policy, with previous rate cuts seen as potentially timed to impact elections. Global conflict, such as recent Middle East tensions, is having surprisingly little impact on the stock market. Investors should focus on risk management given the unpredictability and detachment from fundamentals. Today's Panelists: Kirk Chisholm | Innovative Wealth Douglas Heagren | ProCollege Planners Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/ai-just-taught-me-this-cool-thing-723 

In the 700th episode of Trending in Ed, host Mike Palmer welcomes back Nancy, our virtual co-host, to delve into the latest and most significant developments in the world of Artificial Intelligence, viewed through the crucial lens of education. This milestone episode marks the launch of a new sub-feed, Trending in Ed - AI, which will focus specifically on the intersection of education and artificial intelligence. The discussion covers a range of thought-provoking topics, including: Canny Centaurs and the Uncanny Valley: The hosts revisit concepts like "centaurs" from Advanced Chess and the Uncanny Valley from robotics, discussing how to blend AI with human intuition and empathy to avoid the pitfalls of technology that feels "creepy" while maximizing human augmentation in teaching and learning. AI in Practice and Pop Culture: The conversation explores AI's immediate applications in education, such as personalized tutoring systems akin to Baymax from Big Hero 6, and accelerated skill development through simulations, drawing parallels to Neo downloading skills in The Matrix. The ethical considerations raised in Black Mirror regarding data privacy and algorithmic bias are also discussed. Yeah, we hit some pop culture to keep things zeitgeisty! Sycophantic Drift: We introduce the fascinating (and humorous?) concept of "sycophantic drift," examining how AI assistants might unintentionally become overly agreeable and flattering, posing a challenge for designing educational AI that provides accurate feedback. Nancy marvels at how great we are at this! New AI Hardware and Surveillance: Then we touch on the intriguing collaboration between Jony Ive and Sam Altman to develop new AI hardware, specifically the "AI surveillance medallion," and the implications for privacy and continuous data capture. Contrasting AI Philosophies: Mike and Nancy highlight the differing perspectives of AI leaders, contrasting Luis von Ahn of Duolingo's "AI-first" strategy, which views AI as a superior teacher, with Dario Amodei of Anthropic's focus on AI safety, ethical alignment, and the potential for job displacement. Mary Meeker's Latest AI Report: The discussion concludes with an analysis of Mary Meeker's recent report on AI adoption, emphasizing its unprecedented speed, plummeting inference costs, and the "great reshuffling" of job roles, signaling AI as mandatory infrastructure rather than an optional one. Subscribe to Trending in Ed wherever you get your pods to stay informed across the learning universe. Tune in to Trending in Ed - AI to gain deeper insights into the critical discussions shaping the future of AI and its use in education and technology.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that's this week's topic, discussed over a cocktail blended especially for Father's Day tomorrow.  They discuss: The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development.  AI should be viewed as a tool rather than a replacement for human workers. People describe themselves as  AI-enhanced, but no one ever said they are “spreadsheet-enhanced”. There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input.  AI is “free puppies”, not “free beer”; it's not saving as much human work as has been predicted. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Trends – Artificial Intelligence (AI) - Mary Meeker / Bond  Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage. Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater. ----- This week's links: Disney Sues Midjourney The Future of AI Report Meta Makes $15 Billion Bet on AGI How to Get Found in AI Search [Chart] MatPat Starts Creator Caucus Live Theater Gets a Boost ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025. Go to inbound.com/register to secure your spot at INBOUND 2025. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.  

Mary Meeker's experience dates back to her role as a leading technology analyst at Morgan Stanley with her “Internet Trends Report”, she was in the middle of the Netscape, Amazon, and Google IPOs, and became a VC at Kleiner Perkins (2010) and then founded Bond in 2018 which has raised $5.75B to fund companies including Canva, Stripe, Plaid, Ironclad and Nextdoor to name just a few.During this episode of SaaS Talk with the Metrics, CAC and Growth discuss some of the KEY highlights of the 339-page report, Bond and Mary Meeker just released on Artificial Intelligence (AI) Trends - 2025 including:ChatGPT and Generative AI are the fastest growing technology adoption of all time - with contextExponential growth of the AI ecosystemHow Generative AI is reinventing the technology stack and economic modelsGeo-political impact of the race to AI leadershipCapital intensive nature of AI and the operating profitability realityLegacy SaaS companies or native language models applications - who will win...and whyThe Metrics Brothers go beyond legacy SaaS to discuss the AI Trends captured in the Mary Meeker - Bond report and guess what - it includes numbers and metrics!!!Full report available at: https://www.bondcap.com/report/pdf/Trends_Artificial_Intelligence.pdfSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this TCAF Tuesday, Josh Brown is joined by Nick Colas and Jessica Rabe of DataTrek Research to discuss why February was probably not the top, how expensive US tech stocks are, AI, sports and more! Then, at 49:30, hear an all-new episode of What Are Your Thoughts with ⁠⁠⁠Downtown Josh Brown⁠⁠⁠ and ⁠⁠⁠Michael Batnick⁠⁠⁠! This episode is sponsored by Betterment Advisor Solutions and Rocket Money. Grow your RIA your way by visiting: ⁠http://Betterment.com/advisors⁠  Cancel your unwanted subscriptions today by visiting: ⁠https://rocketmoney.com/compound    Sign up for ⁠⁠⁠The Compound Newsletter⁠⁠⁠ and never miss out! Instagram: ⁠⁠⁠https://instagram.com/thecompoundnews⁠⁠⁠ Twitter: ⁠⁠⁠https://twitter.com/thecompoundnews⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/the-compound-media/⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@thecompoundnews⁠⁠⁠ Investing involves the risk of loss. This podcast is for informational purposes only and should not be or regarded as personalized investment advice or relied upon for investment decisions. Michael Batnick and Josh Brown are employees of Ritholtz Wealth Management and may maintain positions in the securities discussed in this video. All opinions expressed by them are solely their own opinion and do not reflect the opinion of Ritholtz Wealth Management. The Compound Media, Incorporated, an affiliate of ⁠⁠⁠Ritholtz Wealth Management⁠⁠⁠, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. For additional advertisement disclaimers see here ⁠⁠⁠https://ritholtzwealth.com/advertising-disclaimers⁠⁠⁠. Investments in securities involve the risk of loss. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. The information provided on this website (including any information that may be accessed through this website) is not directed at any investor or category of investors and is provided solely as general information. Obviously nothing on this channel should be considered as personalized financial advice or a solicitation to buy or sell any securities. See our disclosures here: ⁠⁠⁠https://ritholtzwealth.com/podcast-youtube-disclosures/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new "Trends - Artificial Intelligence" report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called "age of AI"... enjoy!   Credits Voices, production, etc. by Matt Hodkinson and the "Consultancy Edge" team Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota   Show notes Link to the Trends - AI report on bondcap.com

Agenda: 00:00 – The Most Unfiltered Episode Ever Begins 03:30 – Does OpenAI Even Matter? Sam Lessin Says Maybe Not. 05:45 – TVPI Is Bullshit?  09:20 – Asset Gatherers vs Real Investors: Who Actually Wins? 12:15 – The Death of the Billion-Dollar VC Fund? 16:00 – Mid-Tier VC Funds Are Getting Annihilated 21:00 – Chime: Great Exit or Missed Opportunity? 27:00 – The War on Relevance: What Companies Truly Matter? 33:00 – If You're Not a Billion-Dollar Company, Do You Even Count? 37:10 – Mary Meeker's AI Report: What Everyone Missed 39:50 – $600B in AI CapEx—Where Is the Revenue?! 43:40 – What Could Trigger the First AI Crash? 51:10 – The Existential Dread Missing in Most B2B Startups 58:30 – Will AI Reduce Your Startup to Just a Pipe? 01:01:10 – IPO Market Is Back: What Actually Matters Now? 01:06:50 – YC Startups at $60M Valuations: How Should You Play It? 01:10:00 – Why 3% Ownership Could Still Work—Maybe 01:11:30 – Will Elon Still Be Tesla CEO by 2027? Place Your Bets 01:14:10 – Will Meta Release a Closed AI Model? And Does It Even Matter? 01:17:30 – The Real Challenge of Managing 11 Companies and 58 Kids Please read the offering circular and related risks at invest.modemobile.com. This is a paid advertisement for Mode Mobile's Regulation A+ Offering. Past performance is no guarantee of future results. Investing in private company securities is not suitable for all investors because it is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 105 Maxess Road, Suite 124, Melville, NY 11747, is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA's BrokerCheck.    

Mary Meeker's latest report is out and it's all about artificial intelligence. It's a brilliant report. But it's missing why all of these changes matter for marketers and e-commerce/customer acquisition… The post AI Is Eating the World, But Who's Paying for Dinner? (Thinks Out Loud 464) appeared first on Tim Peter & Associates.

Sponsor de la tertulia: GuruSupAutomatiza el 90 % de tus consultas de atención al cliente (WhatsApp, email y chat) en cualquier idioma con IA. Integra Gurusup en tus apps y mejora tus flujos. Más información en https://gurusup.com/es/En esta tertulia en directo desde Barcelona, el equipo de Itnig recibe a Álvaro Falcones, cofundador de TaxDown, para una conversación cargada de visión empresarial, tecnología aplicada a la fiscalidad e inteligencia artificial.Álvaro comparte cómo han escalado TaxDown hasta gestionar más de un millón de declaraciones en España y su expansión en México, donde han tenido que adaptarse al contexto local de desconfianza fiscal. También se analizan sus campañas de marketing con figuras como David Bustamante y el papel de la IA en la automatización del asesoramiento fiscal.Factorial, por su parte, anuncia su nuevo producto de Employee Benefits, explicando su integración nativa con nómina, infraestructura fintech y deducciones automáticas.Se comentan los movimientos de OpenAI, la competencia entre open source y modelos cerrados, y cómo la inversión en infraestructura para IA (como data centers) está reconfigurando la economía digital. Una tertulia imprescindible para entender cómo la IA se cruza con la fiscalidad, el producto digital y el futuro del trabajo.Sigue a los "tertulianos" en Twitter:• Bernat Farrero: @bernatfarrero• Jordi Romero: @jordiromero• César Migueláñez: @heycesrSOBRE ITNIG

In this episode, Nicholas Grous and Sam Korus are joined by ARK Chief Futurist, Brett Winton, to delve into the Mary Meeker AI Trends Report, discussing the rapid adoption of AI technologies, the evolving role of AI in trust and validation, and the changing landscape of search behavior. They explore the monetization of AI, the investment landscape, and the future of autonomous vehicles, concluding with a positive outlook on AI's trajectory.If you know ARK, then you probably know about our long-term research projections, like estimating where we will be 5-10 years from now! But just because we are long-term investors, doesn't mean we don't have strong views and opinions on breaking news. In fact, we discuss and debate this every day. So now we're sharing some of these internal discussions with you in our new video series, “The Brainstorm”, a co-production from ARK and Public.com. Tune in every week as we react to the latest in innovation. Here and there we'll be joined by special guests, but ultimately this is our chance to join the conversation and share ARK's quick takes on what's going on in tech today.Key Points From This Episode:The rapid pace of AI adoption is unprecedented.AI is reshaping how we validate information and trust sources.Search behavior is evolving with the integration of AI.Monetization strategies for AI are becoming clearer.Investment in AI infrastructure is crucial for growth.Autonomous vehicles are on the brink of mainstream adoption.AI's role in education could revolutionize assessment methods.The competition between the US and China in AI is intensifying.Consumer behavior is shifting towards AI-driven solutions.Optimism about AI's future is warranted despite pessimistic narratives.For more updates on Public.com:Website: https://public.com/YouTube: @publicinvestX: https://twitter.com/public

Andrew Freedman, Communications Analyst at Hedgeye Risk Management, stops by to discuss his experience integrating AI in his life. Bill contacted Andrew after Andrew tweeted "So many (very smart) people still can't grasp the implications of AI…" This episode is premised on that tweet. It's a good one!Follow Andrew on X at https://x.com/HedgeyeComm or connect with him on LinkedIn at https://www.linkedin.com/in/andrew-freedman-cfa/Mary Meeker's AI Presentation/Deck - https://www.bondcap.com/report/tai/#view/0Follow Bill on X at https://x.com/BillBrewsterTBB

The NIA boys discuss PSG's Win, Dyson's $20B Run, Mary Meeker's Trends, Waymo vs. Lyft & $500B+ Middle East AI Deal Timestamps:(00:00:00) - Intro(00:00:56) - PSG Win(00:07:07) - Dyson's $20B Run(00:28:12) - Mary Meeker's Trends(00:35:02) - Waymo vs. Lyft(00:43:09) - $500B+ Middle East AI Deal What Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast Hosted on Acast. See acast.com/privacy for more information.

This week on AI Inside, Jason Howell and Jeff Jarvis explore Meta's plan to fully automate ad creation and targeting by 2026, the rise of hyper-personalized ads, and the risks and rewards of letting AI take over decisions once reserved for humans. We also break down the New York Times' landmark AI licensing deal with Amazon, the music industry's negotiations with generative AI startups, and Google's new app for running AI models on your phone. Subscribe to the YouTube channel! https://www.youtube.com/@aiinsideshow Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice! Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 0:00:00 - Podcast begins ⁠0:05:19⁠ - Meta Aims to Fully Automate Ad Creation Using AI ⁠0:15:33⁠ - Meta plans to replace humans with AI to assess privacy and societal risks ⁠0:22:14 - Amazon and The New York Times' AI deal signals a new wave of publisher partnerships ⁠0:29:27 - Major record labels are reportedly in licensing talks with AI firms Udio and Suno ⁠0:37:43 - Google's brilliant new AI app might convince you to buy a more expensive phone ⁠0:45:46 - Mary Meeker's first report in four years is focused on AI ⁠0:56:23 - This Year's Hot New Tool for Chefs? ChatGPT. ⁠1:02:57⁠ - Real TikTokers are pretending to be Veo 3 AI creations for fun, attention Learn more about your ad choices. Visit megaphone.fm/adchoices

Legendary analyst Mary Meeker returns with a massive new report highlighting AI outpacing all past tech trends. This analysis from NLW outlines five ways AI stands apart: faster adoption, major enterprise investment, global reach, direct ties to geopolitics, and deeper market disruption. Source:⁠ https://www.bondcap.com/reports/taiGet Ad Free AI Daily Brief: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patreon.com/AIDailyBrief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brought to you by:KPMG – Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kpmg.com/ai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about how KPMG can help you drive value with our AI solutions.Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months AGNTCY - The AGNTCY is an open-source collective dedicated to building the Internet of Agents, enabling AI agents to communicate and collaborate seamlessly across frameworks. Join a community of engineers focused on high-quality multi-agent software and support the initiative at agntcy.org -  https://agntcy.org/?utm_campaign=fy25q4_agntcy_amer_paid-media_agntcy-aidailybrief_podcast&utm_channel=podcast&utm_source=podcast Vanta - Simplify compliance - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vanta.com/nlw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Plumb - The automation platform for AI experts and consultants https://useplumb.com/The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdownInterested in sponsoring the show? nlw@breakdown.network

Watch the YouTube version of this episode HERE.Read the report here.In this episode of the Maximum Lawyer podcast, host Tyson delves into the latest AI trends report by Mary Meeker, a renowned tech industry analyst. Tyson underscores AI's role as a transformative infrastructure, not just a tool, that will reshape various industries, including the legal field. Listen in.01:14 AI as Infrastructure05:21 AI as a Utility  10:58 AI in Practice 16:35 AI Tasks and Human Involvement 19:33 AI's Impact on Lawyers  25:55 AI Competition Landscape  Tune in to today's episode and checkout the full show notes here. 

Matthew Prince sorgt mit scharfer Kritik an der Lage in Portugal für hitzige Diskussionen. Waymos expandiert rasant und es wird bekannt welchen Podcast-Vertrag Kara Swisher und Scott Galloway mit Vox geschlossen haben. Deutschland erwägt eine Abgabe auf Werbeeinnahmen von Internetriesen, inspiriert von Österreichs Vorbild. Samsung plant, mit Perplexity AI zusammenzuarbeiten. Die Nutzung der ChatGPT-Mobile-App hat sich verdreifacht. Anthropic erlebt einen Umsatzsprung auf 3 Milliarden US-Dollar jährlich. Delivery Hero sieht sich mit einer saftigen Geldstrafe von 223 Millionen Euro konfrontiert.  Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Portugal  (00:21:55) Mary Meeker Bericht (00:34:30) Kara Swisher Vox Media Vertrag (00:39:00) Plattform Soli (00:43:45) Digitalministerium zweite Wahl (00:50:30) Ukraine Drohnenangriff (00:55:30) Samsung Perplexity (00:58:35) ChatGPT mobile App Nutzung (01:01:00) Anthropic 3 Milliarden Dollar Umsatz (01:06:00) Delivery Hero Kartellbildung  (01:13:15) Schmuddelecke Shownotes Kritische Perspektive auf Portugal von Matthew Prince – linkedin.com Mary Meeker Bericht – linkedin.com Wie Kara Swisher noch höher aufstieg – nytimes.com Google, Meta und Co.: Internetriesen zur Kasse bitten – spiegel.de Digitalminister: Ceconomy-Chef nur zweite Wahl – manager-magazin.de Ukraine: Drohnenangriff auf russische Luftwaffenstützpunkte – nytimes.com Samsung nähert sich umfassendem Deal mit Perplexity für KI-Funktionen – bloomberg.com Olivia Moore ChatGPT Mobile-App-Nutzung – x.com Anthropic erzielt $3 Milliarden Jahresumsatz – reuters.com Aldi Nord und Aldi Süd loten Fusion aus – www1.wdr.de Delivery Hero: 223 Millionen Euro Strafe – faz.net Grok verharmlost Klimawandel – futurezone.at xAI Bewertung – ft.com Auf Wahlkampftour: Elon Musk zwischen Drogen und Familiendrama – nytimes.com Trump reagiert auf Reporterfragen zu 'TACO' und Zöllen – nytimes.com The Platform Group: Mahnbescheide, fragwürdige Methoden - manager-magazin.de

Guest: Rony Abovitz, founder & CEO of SynthBeeSynthBee CEO Rony Abovitz grew up “really believing” in Star Wars and the idea that there could be benevolent, artificially intelligent beings like R2-D2 and C-3PO.“It wasn't a dystopian vision of the future,” he says. “It wasn't HAL from 2001.  It wasn't the Terminator. It wasn't Skynet.  It was this kind of friendly, empathetic, more utopian vision.” George Lucas himself told Rony to tone it down and not “take it so literally” — but he was undeterred. The way he describes today's leading AI powers sounds like an idealistic Rebel conceptualizing the Evil Empire.“You've got companies that receive massive funding that want to take all the data in the world ... I feel that's a massive mistake,” Rony says. “We become serfs. They become the Lords. They become the Kings. I'm completely opposed to that. So I started to imagine for SynthBee what is a different form of computing intelligence, one that could help us, but have much more safety [and] human centrism.”Chapters:(01:12) - Fundraising (02:27) - Meeting John Doerr (07:05) - The Beast (10:06) - Unfinished business (11:47) - Apple and Meta (15:20) - The COVID-19 pandemic (21:12) - “Investors panicked” (25:28) - Shaquille O'Neal vs. digital Shaq (29:43) - Magic Leap alumni (32:45) - Financial outcomes (38:27) - Peggy Johnson (40:27) - “A weird version of hell” (44:08) - A strange intro to Google (50:42) - Larry Page and Sergey Brin (54:27) - Founder voting power (01:00:40) - Mako Surgical (01:03:04) - The 9/11 term sheet (01:06:40) - The worst pitch ever (01:09:55) - The 2008 IPO (01:16:15) - Selling to Stryker (01:18:30) - What is SynthBee? (01:26:44) - Humility in tech (01:31:44) - Who SynthBee is hiring Mentioned in this episode: Scott Hassan, Bing Gordon, Chewy, Mary Meeker, Suitable Technologies and Beam, NASA, Mark Zuckerberg, Matthew Ball, NTT Docomo, Blade Runner, Wired Magazine, CES, Dow Jones, Tesla, Zoom, OpenAI and Anthropic, Adam Silver and the NBA, John Monos, the Apple Vision Pro, Madden NFL, McLaren, Satya Nadella and Microsoft, the HoloLens, Godzilla and King Kong, Willow Garage and ROS, Trading Places, Z-KAT, Frederic Moll, John Freund, Christopher Dewey, John and Christine Whitman, Sycamore Ventures, Andy Bechtelstein, JP Morgan and Morgan Stanley, Kevin Lobo, Muhammad Ali, Star Wars and George Lucas, Yuval Noah Harari, and Infosys.Links:Connect with RonyLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

In this episode of Trending in Education, Mike Palmer delves into Mary Meeker's latest report from Bond Capital, "AI and Universities: Will Masters of Learning Master New Learnings?" Palmer examines Meeker's insights on global market capitalization leaders, the accelerating adoption of digital platforms, and the U.S.'s dominance in machine learning models and AI investment in industry. He explores trends in education technology, student debt, and international academic performance rankings. Mike also discusses three emerging trends discovered in parallel with Meeker's latest report: the Gen AI hype cycle reaching its peak, post-secondary disruption, and the importance of durable skills to battle AI fatigue and Clippy's Revenge. Key takeaways: U.S. technology companies lead in global market capitalization. AI adoption is accelerating rapidly, with ChatGPT reaching 100 million users in record time. Higher education faces challenges in keeping pace with industry innovation in AI. Palmer concludes by inviting listeners to share their thoughts on future topics and encourages engagement with the show. Subscribe wherever you get your podcasts. Visit us at TrendinginEd.com for more. Also, check out our Youtube Playlist of conversations on Higher Ed Disruption.

This week, we discuss Mary Meeker's AI & Universities report, the CD Foundation's State of CI/CD Report, and share a few thoughts on DevRel. Plus, Coté gets fiber and is forced to watch soccer. Watch the YouTube Live Recording of Episode (https://www.youtube.com/watch?v=uV1ppy88kwg) 475 (https://www.youtube.com/watch?v=uV1ppy88kwg) Runner-up Titles If not better, at least the same. The enterprise software buyer's lament. Order tokens at fantastical speeds. They think I am an idiot Cherry pick it from a survey The Demo Matters Rundown Mary Meeker's new report AI and Universities (https://www.bondcap.com/reports/aiu) State of CI/CD Report 2024 - CD Foundation (https://cd.foundation/state-of-cicd-2024/?utm_source=cote&utm_content=30pctvcs) 70% of people hadn't checked their code in for 12 months (https://twitter.com/cote/status/1810279223946334292) Relevant to your Interests Opinion | The Blue-State Wealth Exodus Continues (https://apple.news/AP-Z9HB9_T4iZwJdA75Q0Vw) How Apple used Google's help to train its AI models (https://www.reuters.com/technology/artificial-intelligence/how-apple-used-googles-help-train-its-ai-models-2024-06-11/) Microsoft lays off employees in new round of cuts (https://www.geekwire.com/2024/microsoft-lays-off-employees-in-new-round-of-cuts/) Clouded Judgement 7.5.24 - Declining Growth (https://cloudedjudgement.substack.com/p/clouded-judgement-7524-declining?utm_source=post-email-title&publication_id=56878&post_id=146291628&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) Bruce Bastian, a Founder of WordPerfect, Is Dead at 76 (https://www.nytimes.com/2024/07/02/business/bruce-bastian-dead.html) Mirantis Builds on OpenStack To Serve Up a VMware Alternative (https://thenewstack.io/mirantis-builds-on-openstack-to-serve-up-a-vmware-alternative/) Is this the biggest password leak ever uncovered? Researchers claim nearly 10 billion credentials under threat — here's what we know so far (https://www.techradar.com/pro/is-this-the-biggest-password-leak-ever-uncovered-researchers-claim-nearly-10-billion-credentials-under-threat-heres-what-we-know-so-far) We tested over a dozen laptops to see how Snapdragon compares to Intel, AMD, and Apple's chips (https://www.theverge.com/24191671/copilot-plus-pcs-laptops-qualcomm-intel-amd-apple) Nonsense Mark Zuckerberg's Lake Tahoe antics are getting even weirder (https://www.sfgate.com/renotahoe/article/mark-zuckerberg-lake-tahoe-american-flag-tuxedo-19555381.php) The Fried Chicken Sandwich Wars Are More Cutthroat Than Ever Before (https://www.bloomberg.com/news/articles/2024-07-01/mcdonald-s-wendy-s-amp-up-fried-chicken-sandwich-wars) Sponsor Check out www.apilayer.com (https://apilayer.com/?utm_source=SoftwareDefinedTalkPodcast&utm_medium=Leads%20Acquisition&utm_campaign=PodcastDescription)! From scraping, finance to weather data, apilayer offers reliable and easy-to-integrate APIs for all your needs. Trusted by developers at companies worldwide. Use the code SDT2024 for an exclusive discount - 50% for 3 months on 100 API plans. Code is valid until Sep 30, 2024 Conferences Webinar on State of Cloud Native Survey (https://tanzu.vmware.com/content/webinars/jul-24-exploring-the-state-of-cloud-native-application-platforms-and-tanzu), July 24th, 2024, Coté speaking. DevOpsDays Birmingham (https://devopsdays.org/events/2024-birmingham-al/welcome/), August 19–21, 2024 DevOpsDays Antwerp (https://devopsdays.org/events/2024-antwerp/welcome/), 15th anniversary, Sep 4th-5th. SpringOne (https://springone.io/?utm_source=cote&utm_campaign=devrel&utm_medium=newsletter&utm_content=newsletterUpcoming)/VMware Explore US (https://blogs.vmware.com/explore/2024/04/23/want-to-attend-vmware-explore-convince-your-manager-with-these/?utm_source=cote&utm_campaign=devrel&utm_medium=newsletter&utm_content=newsletterUpcoming), August 26–29, 2024 SREday London 2024 (https://sreday.com/2024-london/), September 19th to 20th, Coté speaking. 20% off with the code SRE20DAY (https://sreday.com/2024-london/#tickets) SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsorship opportunities available (https://www.softwaredefinedtalk.com/ads) Recommendations Brandon: Tailscale (https://tailscale.com). Coté: Moonbound (https://www.goodreads.com/book/show/195790867-moonbound). Photo Credits Header (https://unsplash.com/s/photos/soccer?orientation=landscape) Artwork (https://unsplash.com/photos/view-of-floating-open-book-from-stacked-books-in-library-HH4WBGNyltc)

Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Alexandre Zolko, founder and CEO at CRM&BONUS, Brazilian customer loyalty management platform that has just raised $80m in Series B led by Bond Capital with the participation from Valor Capital. This round valued the company at 2.2B Brazilian reais or over $400M dollars, more than doubling its Series A valuation. Bond Capital is the fund that was created by Mary Meeker, a former Kleiner Perkins partner, whose internet trends report is considered one of the most influential reports in the world of tech and venture capital. With CRM&BONUS Bond makes its first bet in Latin America. The list of CRM&BONUS's prior backers includes the likes of Softbank, Riverwood Capital, Volpe Capital and Igah Ventures. The company, which is Alexandre's 8th entrepreneurial adventure, was started in 2018, been profitable since the third month of operations and was bootstrapped until the Series A in 2021. Together we explore Alexandre's early fascination with sales, learnings from his prior entrepreneurial experiences, his approach towards building the ecosystem of products in customer loyalty space and what it takes to raise capital from some of the best investors in the world. In today's episode we discuss:  1. Ownership mentality: how to build a company that puts customer first? 2. Profitability as a fundraising strategy: how to attract high quality VC investments in a startup? 3. The CRM&BONUS playbook: how to strategically build a product ecosystem? 4. Speed: The Power of focus in accelerating startup growth 5. Beyond AI: what is the future of customer loyalty market? If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  Follow Olga on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The J Curve⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass). --- Send in a voice message: https://podcasters.spotify.com/pod/show/olgamaslikhova/message

Before the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget spent by medium.  The message was clear: the internet would win, it was just a matter of timing. The time spent gap did close, although a disproportionate amount of gains went to tech platforms rather than web publishers. The chart was always wrong, argues media analyst Brian Wieser. Time is simply one variable in assessing the value of a media impression: “It speaks to an incorrect framework. You look at the historical data, you ask why this happened, and you try to make sure the model mirrors why decisions are made. The common narrative was always that it's time. That's what drives the money. If that were true, radio would be a much bigger business.”

Shawn Mendez, Migos, J.Lo have all had their digital identities, fashion, and avatars created by a single company with a $1 billion unicorn status. Genies is the leader in the space and has exclusive partnerships with some of the top fashion brands and talent agencies, and has raised over $250 million from Mary Meeker's Bond Capital, Bob Iger and Silver Lake. Co-founder and CEO Akash Nigam tells the full story and opens up about his depression. Video version on Spotify and Youtube. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! Genies: https://www.instagram.com/genies  Sequel: http://instagram.com/sequelshow  Gustaf: http://instagram.com/gltore  Akash: http://instagram.com/akashnigam www.genies.com Topics (00:00) Intro (01:35) Growing up in Silicon Valley (08:20) Products and failing (17:01) Dropping out of college with one semester left (19:47) Talking publicly about your mental health (28:35) Best decision in Akash's life (31:06) Idea behind building the world's biggest avatar company (36:09) Experiences at American Express Platinum (37:06) First adopters and digital fashion creations (40:58) How it works in the back-end of Genies (43:48) Customer applications now and in 2025 (48:34) NOT an NFT company (52:19) Akash's lifestyle and management style (59:10) Would 10 year old Akash be happy with today? (01:01:03) Future of Genies and digital fashion? About the American Express Platinum Card: http://bit.ly/3FsJVh1  Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, we chat with John MacIlwaine, Founder and CEO at HighNote. The former general manager at Paypal Holdings Inc-owned Braintree. Highnote improves embedded payments experiences, reducing speed to market while supporting customer loyalty and engagement. John is a senior business and technology professional with 25 years of experience in executive level GM/CEO and CTO/CPO roles, primarily within the financial services industry, with expertise in technology innovation, strategic vision, implementation execution, and operational excellence in both early stage and mature companies. He is a seasoned general manager with significant people leadership (1,500 staff) and P&L responsibility ($195 Million). He has a reputation for building high performing global teams (India, Singapore, Philippines, US) and operating effectively in diverse corporate cultures across industries and geographies. More specifically, we touch on the journey of leadership through Morgan Stanely, Envestnet, SunGard, GreenDot, Visa, Lending Club, Braintree/PayPal and HighNote. Touching on the progress of technology influencing embedded finance through each of these entities, and so so much more!

Há muitos anos que competências tecnológicas deixaram de ser saber usar o office. O à vontade tecnológico deixou de ser um diferenciador e passou a ser essencial no mercado de trabalho hoje. Partilhamos o impacto que esta competência tem na nossa vida e como desenvolvê-la. Para participares no primeiro evento virtual do Casa Trabalho Casa em 2021, só precisas de usar o Zoom. No início do ano vamos partilhar os detalhes. Deixa aqui o teu email para seres logo informado. Recursos mencionados:Inside.com: newsletters de notícias ligadas as tecnologia para subscreverThe “Mary Meeker” Internet Trends Report: link para o relatório de 2019. É estar atento a sites como o Tech Crunch ou criar um google news alert com os termos “Mary Meeker” para saber quando for lançado o próximo.Power Searching with Google - Course (coursebuilder.withgoogle.com): Curso online grátis para aprender a fazer melhores pesquisas na Google. Tem um ar antigo mas pode ajudar a aprender truques para encontrar o que precisam.Segue-nos nas redes sociais: LinkedIn | Twitter | Facebook | Instagram

Patch fixing critical log4j 0-day has its own vulnerability that's being exploited https://arstechnica.com/information-technology/2021/12/patch-fixing-critical-log4j-0-day-has-its-own-vulnerability-thats-under-exploit/ List of software impacted by log4j https://github.com/cisagov/log4j-affected-db/blob/develop/README.md The internet runs on free open-source software. Who pays to fix it? https://www.technologyreview.com/2021/12/17/1042692/log4j-internet-open-source-hacking/ Another AWS Outage This time it's not us-east-1! https://www.reuters.com/markets/commodities/amazon-owned-twitch-down-many-users-2021-12-15/ Benedict Evans' year-end presentation https://www.ben-evans.com/presentations Our takeaways: Web3: “All the old problems, in exciting new ways” VR/AR: “The technology can always get better… but that doesn't guarantee universal appeal” Mainframe installed capacity still growing Lessons from the past: “who made more from the deployment of cars, and who made more from car-commerce - Detroit, or retailers?” Dominic was thinking of Mary Meeker's monster “Internet Trends” presentations; we look forward to being completely intimidated by the scale of the 2021 edition when it drops Recommendations Dominic Loïc Suberville's “Universal Language” shorts: https://youtube.com/channel/UCywGsTdh_qqZUYmA2Gro2CA Lilac Askamanager.org Mike How to Resolve Duplicate Outlook for iOS Contacts https://office365itpros.com/2020/11/05/resolve-duplicate-outlook-ios-contacts/ Follow the show on Twitter @Roll4Enterprise or on our LinkedIn page. Theme music by Renato Podestà (who likes the Touch Bar). Please send us suggestions for topics and/or guests for future episodes!

EP281 - Mark Mahaney, author and top internet analyst  Mark Mahaney is Senior Managing Director at Evercore ISI, Research Division, he's one of the original and longest lasting internet analysts on Wall Street. He recently published “Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street's Top Tech Analysts.” We cover a variety of fun topics including the beginning of his career with with Mary Meeker. His initial evaluation of EBay. His long positions on Amazon, Netflix, and Priceline, and butting heads with Jim Cramer over Google. We also discuss what's next for Amazon, and where the best investments of the future might be. Episode 281 of the Jason & Scot show was recorded on Thursday, November 18th, 2021 http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:00] Welcome to the Jason and Scot show this is episode 281 being recorded on Thursday November 18 20 21. I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:16] Hey Jason and welcome back Jason Scott show listeners. Jason as you and the listeners know I am a huge scene in b.c. junkie and you can't turn on CNBC Durning Earth during earning Seasons without seeing Mark mahaney he is one of the top internet analyst. He was actually on recently talking about the artist previously known as Facebook meta Mark has a new book out called quote-unquote Nothing But net and is joining us tonight give listeners an early peek of what is sure to be the best seller in the bookmark covers some of our favorite companies including Amazon Apple Facebook / meta Google Netflix Twitter and Uber Mark welcome to the show. Mark: [0:56] Thanks for having me on guys. Jason: [0:58] Mark we are thrilled the chat with you is you know Scott is a huge Amazon fan boy so I anytime he gets a chance to talk Amazon he's excited. And I'm super excited because after tonight show I'm going to be smart enough to get rich like you and Scott so that's pretty pretty exciting for me. But before we jump into all that we always like to give listeners a little bit of a feel for our guests background and in your case I know I think you're officially the the oldest analysts on Wall Street is that true. Mark: [1:29] Well that's the oldest and longest lasting internet analyst on Wall Street but I don't look the part so how about we do that yes I've been covering Internet stock since 1998 do a series of bank said I started, working with this tremendous analysts her name was Mary Meeker her name is Mary Meeker and started the first Friday I was on Wall Street I got a call from the CFO of this tiny little online auction company that sold Pez dispensers and was looking to see whether any banks would be interested in their IPO that company was eBay so I wasn't there at the beginning of the internet but I was there pretty close to the beginning of the commercial for the public market to internet and it's been a fascinating ride and I thought there were a lot of lessons I could draw both from the successes the market and failures in the market and my personal successes and failures as a stock picker. Scot: [2:20] Cool what's so name some of the firm's so in my recollection you've probably worked at six firms like how many firms have you worked out over or that career. Mark: [2:30] Yeah now I don't want you to think I you know I jump around too much but I started off at Morgan Stanley also worked at Citibank Royal Bank of Canada. A small boot wonderful Boutique called American Technology research and I'm currently at evercore isi but I've been doing nothing but net. Hence the title of the book that's been my email tagline or always online is one of those two it's been my email tagline for 25 years but nothing but net and that's just doing my best to try to stay ahead of these internet stocks the early ones the the eBay's the Amazons the Yahoo excite if you might remember them infoseek. And then and then AOL and then and then later on some of the more Dynamic ones came out ended up with names like uber including most recently one you talked about Warby Parker so it's been a fascinating span and arguably one of the most dynamic. Parts of Wall Street I guess if you were working as an analyst on Wall Street. Or portfolio manager portfolio manager if you could have picked two sectors to be a part of to track over the last 25 years one of them has to have been the internet just how explosive it's been a been plenty of – explosions in there but there's been some wonderful wealth creation the other sector would probably be software just just too wonderful Industries I got lucky I was I was part of the internet. Scot: [3:49] Yeah I'm glad you didn't pick Mall Focus treats that would have been a bad choice. So you know as Jason mentioned there's kind of this auspicious title that you have of the oldest I would say wisest and most longest lasting internet unless. Tell us about some of the as you reflect in the book is kind of got some really good stories and you've been kind of on the front row seat of a lot of cool stuff maybe tell us what was your worst pick and best pick in the span of the career there. Mark: [4:22] Well I had a sale on Google it close to its IPO I was brought on to CNBC show and told by none other than Jim Jim Cramer that I was an analyst with a three-egg omelette on my face because of my cell phone call he was right I was wrong so you know one doesn't pretend one doesn't tend to forget moments like that on public television being told that you know you're pretty much an ass. But it does happen you know there are axes and then there are you know others and so I made plenty of mistakes I had to buy on Blue Apron although the lessons from that turned out to be different than I thought I got the call wrong but the lessons were different than I thought I kind of dissect that a little bit in the book. So those are some of my some of my worst calls I think my to my three best calls have frankly been sticking with a buy on Amazon for pretty much the last 15 years Netflix for the last 12 years and Priceline and now now booking for. [5:18] For a solid 12 years both Netflix of all three of those were really decades-long S&P 500 Best in Class stocks for a variety of different reasons and in the book I try to call out what were those reasons what were the what's that what's the pattern recognition so that you know we as investors can find the next Netflix and the next Amazon doesn't mean and Amazon and Netflix can't perform well from here but what are the things you can see in common that can help you as a stock picker you know kind of see ahead what really kind of started a lot of the the insights the idea of the book was this wonderful book that was written in 1980 called that one up on wall by Peter Lynch kind of a Bible or primer for anybody really looking to invest invest in the market with some wonderful advice and I really had any wrote it based on some wonderful examples of successful stocks and companies of his generation and I thought somebody needed to write one about our generation and you know these phenomenal money-making we know wealth-creating stocks that have. [6:19] That have soared the charts top the charts over the last 20 10 5 and even two years that have been dramatic dramatic winners from the covid crisis to I try to keep it long term in duration and frankly that's one of the big lessons I have in my book is. Is you know long-term I've found stocks do follow fundamentals they just do companies get bigger more Revenue more profits their stocks go higher almost always that's the case if you're a patient long-term investor so you can make money just investing you don't need to day trade and I think that was the last thing that really inspired me to write this book there about 15 million new. [6:53] Trading accounts that have opened up over the last two years you know the mean Traders the Robin Hood accounts and I just wanted to step back and say look you can have very good returns in the markets by buying high quality companies especially Tech and growth companies you don't have to day trade you can sleep better at night I got plenty of examples of companies that created wonderful. Shareholder returns over time and their stories you can take your time and really understand and stick with and anyway that's it this is this book is a little bit of little bit of personal Memoir but really more of a history of the Great. Companies and the ones that failed and then what are the lessons you can draw to apply going forwards. Jason: [7:32] Got it so I know it's not in your coverage area but you would have a buy on GameStop is that what you're saying no. I Nostalgia requires me to ask though I am staring right now at a pets.com. Puppet still in the box that's like sort of a Memento I have on my on my desk like we're you covering like those guys at the at the. Dot-com boom. Mark: [8:00] No no I didn't but I refer to that in the book and I make this I draw the comparison you know pets.com and smoke you know pets.com went public with trailing 12 month month revenues of 5 million I don't know if you heard that right five million dollars. [8:16] Trailing 12 months they had been an operating company for under two years I mean how that thing got out you know in hindsight is is is pretty shocking but wait a second go you know go forward 15 years and what came out. To e.com chewy.com went public with 3 billion in trailing sales and you knows the same sort of basic value proposition to Consumers it's just that the market was a lot bigger it allowed for a lot more scale and a bunch of other things came out o like cell phones smartphones cloud computing which allowed companies to scale up at much lower costs and so the markets really were proved out at that you know the time of pets.com there were three unknowns is there really an internet Market are there really good management teams and other really good business models today the first question is emphatically yes they are huge Market opportunities and they've been proven in in the Internet space advertising retail entertainment a lot of different ways you can cut it and there's some business models have generated enormous amounts of free cash flow and then there are yes of course there's always a few select excellent management teams who find that right combination it can be it's proven to be a great path to making money in stocks and chewy has been a stock that I've really liked since its IPO even though it's the next pets.com and that's the cynicism that people be placed in front of it when they went public. This was a very different puppy. Jason: [9:39] Yeah it does it seems like timing it seems obvious but timing is such a big. Part of all that you referenced Peter Lynch and I know you know there's. There's all the old Netflix stuff I actually started my career at Blockbuster entertainment and so in my in my industry everyone makes fun of Blockbuster that we got Netflix stand and all those sorts of things and I always have to point out. You know we sold Blockbuster for 18 billion dollars in 1995 like five years before Netflix was invented. Then it was a good business with a good exit you know every every business has it it's it's moment and it's time and you know the the railroads aren't the investment that they once were either. Mark: [10:28] Netflix is a fascinating story so let me let me let me jump to it a little bit you know one of the things the punchline of I asked people if you're going to remember one thing for my book I hope you'll still buy it but if you're going to remember one thing from my book it's dhq it's not DQ That's Dairy Queen dhq is dislocated high-quality companies and. You know time you mentioned timing I was thinking in terms of stock timing I thought those were your going to take us I think it's very hard to the time stocks but you know you can clearly see when stocks are dislocated I either traded off twenty Thirty forty percent so that's usually you know time if you think it's high quality asset and it dislocates them they all dislocate from time to time even the best highest quality names. That's when you can kind of Step In add the positions by the stock knowing that you in a way mitigated some of the valuation risk as investors your tries an investor you're trying to do two things mitigate valuation risk and mitigate fundamentals risk you know the chance that Revenue falls off a cliff margins get crushed the way you mitigate that fundamentals. Risk is to focus on companies with large Tam's excellent management teams great product Innovation and superb customer value prop and Netflix screen so well for me on those four things I'll just take this off super quickly if you don't mind. [11:42] The industry Vision so let's see Reed Hastings invented or started Netflix back in 1997 Netflix the name itself sort of implies that somehow we're going to be doing some streaming thing and this is a 1997 when it would have taken you four hours to download the first five minutes of Terminator like there was no streaming Market there but yet. [12:02] That was the premise of the company in 10 years later you know you look at the first initial interviews with Reed Hastings I mean this is where he was going to take the company all along so I was just giving him kudos for industry vision and the fact that he was willing to cannibalize his existing DVD business first dreaming business very few entrepreneurs can do that so management you know checks My Box customer value proposition the best way to tell whether a customer a company has a great value proposition is do they have pricing power will do people love it so much that they'll pay more for starting in 2014 Netflix started increasing pricing just about every other year and there's some ads accelerated that's a compelling that's evidence of compelling value proposition third is this product Innovation and you know they just don't have a lot of things not just streaming but there's a lot of these little tweaks that the side like binge watching you know kudos to Netflix for just rolling out new series all at once I mean practically invented binge-watching and of course you know they sort of invented the streaming thing or the people who founded music really did that but but Reed comes in a close close second on that and then you know I'm finally in terms of Tam's large Tam's total addressable markets. [13:13] You can add it up a couple of different ways but you know home entertainment video consumption it's it's a couple of hundred billion dollars in total you know Market opportunity and then who knows these things come along like smartphones and all of a sudden the majority of usage is on smartphones that tells you that these markets could be a lot bigger than we traditionally thought just like Spotify blew out the market for what really could be music advertising revenue and music subscription Revenue Netflix is did the same thing with me with Video subscription Revenue they blew up the tan they made it a lot bigger so that's right you know I love that story about the stories about Netflix I gave him a tremendous amount of Kudos I think the sometimes people under appreciate just because it's kind of a singular company just you know video video streaming I think they I think they don't get enough credit for what they've done and what they could still do because I think there's still one more one more trick up Reed Hastings sleeve and I think it's gaming and he's reached they've received such so much skepticism about this pivot or missing expansion in the gaming but you know management team to figured out dvd-by-mail streaming original content International expansion mount give them the benefit of the doubt that they can figure out an Innovative new way. To deliver gaming and therefore further increase their value proposition you'd want to stick with a company like that I stick with the stock like that. Scot: [14:34] Ever kind of a random question let's say there was I'll pick something at random a company that was Reinventing Car Care and making it mobile and digital would you call that a dhq. Mark: [14:45] I think that yes yes absolutely. Scot: [14:51] All right leading the witness. I do have to give you Kudos because in the Netflix section you do have a Star Wars reference you talk about the Disney death star which is which is appropriate because they now own the Death Star it's got a part of there is one of their IPs. Mark: [15:09] But by the way that was you know there were a couple of Netflix there's a rocky stock Rocky stock here that's right that's a that's a rocky stock for you it's had there were two times they miss Subs because of uncertainty over the price increases and they got some pushback it was an obvious that they had pricing power but they proved it over time and then they've got this great competitor risk with Disney and I think what the market missed on that this is just kind of leaving aside the book of just talking about stock picks is you know people are going to sign up for multiple streaming services now not now not five six or seven but they'll sign up for two or three if there's original content and they have original content I mean there's some things you will you have to sign up for Disney Plus for if you if people are like use God and you know dramatic. [15:52] Star Wars fans of course you can sign up for Disney plus but you know there's because its original content if you want to watch squid game there's one and one only place you can go for that and you know there's going to be another squid game or you know another show that just kind of breaks through the site-geist and by the way that's where Netflix is so I'll leave Netflix aside but I'm so struck by is this company shapes the Zeitgeist whether they can cause a run on chess board sales worldwide with the Queens Gambit a year ago where they can cause more people start studying Korean on Duolingo a language app which I actually like is the stock because they can you know they've introduced this show squid games like when a company reaches the Zeitgeist when they when they become almost like a lucky lexicon like they become a verb like I'm gonna google that or you know it's the Uber of this that or that you know that's that's something special and those are usually stocks that have gotten very long runways. Scot: [16:44] Yeah and I'm here in North Carolina and we have all these MBA we have all these universities and I was actually speaking earlier this week at MBA class over at Duke. And you know I have this whole little joke track that I do where I talk about my first company was profitable and I learned I could never raise VC because get the TV season that's a your profit we don't invest in property companies so yeah I often joke that I've been doing it wrong and ever since then I haven't made a dime. And I kind of thought it was those funny because you kind of. The internet sector was kind of early before SAS where and you point this out where there's kind of you know what we learned is there is an investor that loves Revenue growth and in a way that the opposite side of that coin is it can actually hurt you if you start to make profits maybe share with listeners that that you know probably many of them come from traditional businesses where that sounds nonsensical maybe maybe explain kind of what happened there. Mark: [17:41] Well I want to be I want to be on to get nuanced here which is you know I that chapter that says the most important thing out there is revenue revenue revenue you know for tech stocks and growth stock. But of course earnings and free cash flow matter it's that sometimes the public market is a lot longer term focused than people give it credit for Netflix is a great example that also is Amazon. I mean those those businesses had if you look at near-term valuation PE metrics price to free cash flow there's no way you would have bought those stocks. But what I think long-term growth investors realized is there's this you know when these get these assets that can grow their Top Line twenty to thirty percent Plus. From scale for multiple years like that can that creates an enormous amount of value over time and it's so rare I came up with something of a 20% rule you know it's one to two percent of the S&P 500 that can consistently grow at from scale their Top Line 20% which is like five times faster or six times faster than Global GDP growth so it's rare for good reasons but those companies dramatically outperformed the market because they're rare and it's not like growth and scale solve everything but geez they solve a lot of things I've yet to see it's got you know you go way back on this I'm sure you had these comments like Amazon will never turn a profit my first year on the street. [19:04] There's a person who's not one of the most influential investors out there put his finger in my chest. And said you know Amazon will never be profitable and you know I guess he must have been writing he was so smart but he was wrong because he didn't realize just what how powerful Amazon could be as it's scaled over time I mean you generate billions and billions in revenue and you can you can run over a lot of your fixed costs as long as you're not selling dollars for 95 cents you know if you're you know if you're selling them for a dollar and two cents and then you get scale against your fixed cost yeah scale will solve just about anything and I look at what happened with Amazon and I've looked at more much more recently its bring it up to up to date to Uber Uber just printed its first free cash flow quarter ever even though it's Rideshare businesses like down 40% since Pre-K covid levels how the heck did they do that because it took a lot of costs out of the business and then they had this delivery business that really scaled so look earnings matter it's just that when we look at tech stocks and growth stocks you know especially early on is IPOs they rarely go public. As profitable businesses the question you have to answer yourself is can they be profitable long-term are there companies that are already you know similar business models that are already are that's one way or their segments of the business that are already profitable. [20:19] Is there a reason that scale can't drive profitability for the company and the fourth what I call profitability Action question that detail this in a book is yo Are there specific steps steps that the management team can take to bring the product the company to profitability so I've yet to see a company. [20:36] And I'm sure there are some but I've yet to see one that hit the public markets that couldn't scale itself to profitability now some blew up. Well you know that's because they couldn't hit the enough scale so that's that's kind of my answer to the question of yes of course earnings and free cash flow matter at the end of the day that's what they're going to be valued on but just watch these companies that they really execute well they can take what looks like really aggressive valuations and overtime those valuations can turn awfully awfully attractive and a lot of times the stock wealth creation goes from point A to point B it doesn't start at point B. Jason: [21:10] Yeah the you know it's you mentioned then the Netflix. Effect on the cultural zygous fun fun stat on Queen's gamut it drove the sale of millions of chessboard and caused hundreds of people to start playing chess. I do one of the things that comes out strongest in in the book to me and that you alluded to upfront is sort of the difference between trading and investing. You know I always have people come up to me and they're like hey you know a lot about these retail companies what's a good investment and I'm like. I have no idea can you can you talk a little bit about sort of what you mean by sort of fundamental investing versus trading. Mark: [21:56] Well I sum it all up in the pithy expression don't play quarters I find playing quarters is almost a Fool's game the number of times I get questions you know what should I buy for the quarter and for little sophisticated institutional investors that could be I've got a position in. [22:15] Amazon or Google or Twitter and you know do I should I be you know heading into the position prior to earnings or you know facing back and adding to it more afterwards okay that's a different setup but if you're just playing a company for that quarter pop the problem is quarterly earnings reactions there's two things that drive them. Fundamentals great get the fundamentals right that it's expectations so the quarter trades are really about expectations you may get the quarter right you may be right that Nvidia or Roblox are going to have super strong quarters because I see how many of my friends kids are all over Roblox you maybe well right on that but you have to know you know what the market is actually expecting and numbers can go Revenue can accelerate but if the bar is higher than that then you're going to see these stocks trade off it happens a lot so I just unless you're unless you're a pro less you're in day in and day out. You know working working these stocks and really have a sense of where the expectations are. I think it's just a Fool's game to play play stocks just four quarters instead you know you want to stick with stocks for the you know you want to find an asset that you think is going to be. [23:29] Materially bigger in two to three years down the road and you think it's high quality based on some of the screens I threw out then stick with that name and don't try to play around the quarters and it's in fact sometimes you can use weakness or strength around the quarter to adjust your position but don't use it too initiator close out a position at the then you fall trap to these expectations game that is very hard to participate in if you're just a regular you know retail investor and you can make just as much money just staying invested in some of these great assets. Jason: [23:59] That is great advice and it's I certainly resonate with the sticking with the Investments I am curious though on the other end of that on the really long Horizon you mentioned you've you've been had a buy on Amazon for like 15 years. Wait. Like are you going to have a buying them for the next 15 years is that how I mean like does there come a point when they achieve their potential and you have to start worrying about them getting on the other side of the Hill. Mark: [24:26] Yeah I think you can I think you can one look for the fundamental towel and so I'm going to I'm going to spin over to another stock I talked about in the book Priceline. Which is actually the single best performing S&P 500 stock for like a 10 year period 2005 to 2015 phenomenal stock travel name everybody knows it William Shatner excetera although they're real secret sauce with what they did in European markets but. But that's a company that you know sustained premium growth like they were growing their bookings in the revenue 40 percent year over year for years and years and years and years and that's what powered that that that stock and when it stopped materially ah performed Market was when the growth rate decelerate it below 20%. [25:10] And so I don't want to you know create a hard and fast rule but I do feel strongly about this twenty percent rule 20 percent you know we're close to it you know don't don't Nick me at 19.8% you know could close to twenty percent is unusual rare growth. [25:23] And the markets usually pay up for that and when you see a company over time either because of Miss execution it happens or Market maturity and their growth rates you know kind of slide below 20% then that's when you reconsider your position that's a simplistic rule as a lot of caveats to that when I see with Amazon here is despite the size of this business I think they're still growing 20% for the next five years so in that if that's the case. [25:48] You know the simple rule of thumb is companies that can grow like. They can I like to see stocks that can double in in three years in order to do that you kind of have to do you know 20 to 25 percent earnings growth that's what a Maps out too. And you know you can double a stock in 3 years your handily beating the market in almost all time periods. And so when I see what it'll change my opinion really on Amazon is if I believe that this company is going to go X growth it's going to go you know well below 20 percent Revenue growth I just don't see that in the next couple of years given how much growth they have in retail in NE ws and cloud computing and in some of these really newer areas that I'm really interested in whether they really can crack the code on groceries and they can that's a large opportunity and business supplies Industrial Supplies I think that's a very underappreciated part of Amazon's business so I don't see myself changing my opinion on Amazon although you don't want things that we talked about this earlier that I love to see your founder LED companies that's no longer the case with with Amazon so that's you know at some level I've got slightly less conviction than the in the by case but I'm going to stick with it as long as the numbers prove out right and long as I can see this path that's consistent 20% Revenue. Scot: [26:59] Yeah and this is kind of breaking out of the book thing but since you brought up Amazon it wouldn't be a Jason Scott show if we didn't kind of double click on that what did any thoughts on the Q2 and Q3 earnings feels like they're slowing down a bit and feeling some of the labor and see what we call Supply pain on the show are you are you getting nervous about it or you think it's just a little one of their little kind of investment phases. Mark: [27:23] I called the six billion dollar kitchen sink that's how much lower their guidance was for operating income in the December quarter then then what the street was looking for like she was looking for close to eight billion and they guided to billions six billion dollar kitchen sink and they threw it all in there wage inflation you know you right you drive that route 95 on the east coast and you'll see Amazon Amazon is hiring Billboards up and down the East Coast Seaboard I did it recently so yeah they're aggressively hiring at higher wages that's impacting their margins there still some covid related cost shipping they're just not able to a sufficiently source and bring in product and so they have to bring in product into the the ports that aren't optimized for their distribution Network so just a lot of. [28:14] Positive blowing up now the question you have to ask yourself as an investor is are those are those cost increases elective structural discretionary temporary it's kind of like which of those are they the more that you can make a determination that the cost bikes are temporary the more you stick with the name if you think there's something structurally changed about Amazon okay that's different I don't think there's anything structurally changed about Amazon and certainly not its competitive position and then the last thing what I really like to see. [28:44] Frankly is this company. I mean the level of investment this company is making its distribution Network you know you talked about Facebook earlier they're dumping 10 billion into the metaverse which I think there's a there there but I don't know Amazon is dumping billions and billions into its own Logistics Network like they're doubling down on their core competency you bet I'll stick with that and what they're going to what's going to come out of that is even faster and faster delivery and they're going to prove out this concept what I call shipping elasticity the faster you ship the more that people are going to use you in a more of their of the more of their wallet and per-share you're going to Amazon's going to get so we're going to actually going to Super up one day delivery and then they're going to Super up super same day delivery and I think they'll be able to just grab more and more and offer more and more products to people so I like those kind of investment initiatives so I think a lot of that margin pressure by the way it was really due to these kind of elective investments in the infrastructure they added more distribution capacity the last two years than Walmart has in its history. That's how aggressive Amazon is being an eye you know my guess is that third we're going to see dramatic market share gains from Amazon in the next 12 months so I like those companies that kind of really lean in bendin and the double down on our core competency that's what the Amazon is doing now. Scot: [30:00] Yeah. The Press is making a lot of noise around Shopify versus Amazon and Shopify is kind of amplifying that with they're arming the rebels and everything. Jason Connor makes our I won't say his thing but he's not a believer in that I think it's kind of interesting in there's definitely no love lost between the company's what what's your take on that is that a real battle or is that just kind of genda by to kind of raise awareness for Shopify. Mark: [30:26] You have a quick point of view on that Scott. Scot: [30:29] I think Shopify becomes a Marketplace adjacent thinks that's crazy Jason what do you what I'll let you state your own opinion. Jason: [30:38] Yeah I mean I think Shopify is a phenomenal company and a good executor so I'm not throwing rocks at Shopify. They're to me they're not a competitor to Amazon they don't acquire customers they have no traffic there there. Piece of infrastructure and a great valuable piece of infrastructure but a piece of infrastructure. Doesn't draw any customers in so I call these people that are like oh man they're like Amazon they have all this aggregated gmv and they could sell ads to it and they can you know recruit more sellers because they have this this audience and all these things will they don't have any of those things they don't have a single b2c marketer. In their company and I would argue that's that's been one of Amazon's Court competencies is they've they use the flywheel to build this this huge audience that they get to sell all the. Their goods and services to so I just I don't think. They compete in any in any meaningful way and I think if Shopify were to try to become a true b2c company like Amazon. It would just be a phenomenal pivot it would be you know. Can't you know obviously they have the resources to fund trying for it but I'm not sure that's the best move for them. Mark: [31:57] Yeah I don't so I Do cover Shopify I've been really impressed with them I don't know them as well as I know Amazon but I've been super impressed. With them and terms of the product development and they are just providing more and more services to small Merchants so I think there's an are now bigger than eBay in terms of GM vo but I can never there's not enough disclosure to figure out so where's that GM D coming because I think some of that probably does come through eBay so a little bit of double counting that goes on in there but it's really impressive what they've pulled together whether they can actually aggregate demand in a way that Amazon has I think that's I think that's unlikely I think that's a very hard thing to do it's possible they do have a shop app I just, yeah I guess that's the action question we often ask ourselves do you think you're going to use the shop app to shop. [32:45] I don't think so I don't think people are going to do that but you know if they can get enough people to do that boy they will have really they will have some really circled it that you know because they got the infrastructure okay they're talking about building out fulfillment and doing fulfillment for people and spending a billion dollars on it sorry my friends you're gonna have to spend a heck of a lot more than a billion if you if you really want to you know compete. Because the bar is getting higher it's not getting lower it's getting higher in terms of funeral the speed of delivery eBay learn this the hard way and so shockfights Memphis spend a lot more than that so anyway there's a lot of wonderful things about Shopify and I don't know whether if you listening to slammed on by if you think they can build up an aggregate an audience I don't think they can so does it make doesn't make it a slam dunk by it's it's you know it's a deep three point shot put it that way. And you're not Steph Curry. Jason: [33:41] I think we're going back to the basketball references in the book. Yeah it you know I tend to agree I'm not I don't think the shop app you know has attracted an audience that uses it for shopping yet it's a shipping trapping tracking app at the moment. But the it is funny like there are lots of companies that facilitate huge amounts of gmv so I think of like. Excuse me and Akamai is a. Is a CDN that's that used by almost every retailer to help help sell stuff right and so if you said well what's the CD the gmv of Akamai well it's bigger than Amazons. Um but that doesn't mean that Akamai can compete with Amazon so yeah I don't know. [34:28] I do want to go back to Amazon earnings just briefly because I you know I think a lot of the Slowdown is kind of a covid blip and I don't know if you ever think of it this way but. They're there their times in history when. It feels like the external factors aren't a big influence and and you know some companies perform really well and other companies struggle so you know there could be a year when you see Home Depot doing really well and lows struggling and you say. There's something special about Home Depot that I might be interested in investing in at the moment it feels like the external environment for retail is having a. [35:07] Sort of a consistent effect on everyone right and so you look at the industry average is you look at all of them is on Spears and they all have sort of the same shape of deceleration. That Amazon has so it's to me it's hard to attribute that to some. Some fundamental flaw in Amazon but there is one thing I noticed this quarter that it was interesting and I wanted to get your opinion about because I know as an investor you like seeing companies that have pricing power. And you know of course Amazon famously raise the price of prime a while back and seems like that was wildly successful this quarter. They've raised the price for grocery delivery there now charging ten dollar delivery fees even for Prime members. And then this week we saw that they made a pretty substantial increase to the cost of f ba which is you know the fundamental service used by almost all marketplace hours and they they just raise the price of that by like five percent and I'm curious do you look at that as a good sign that hey. They have pricing power and they're doing so well that they can command those prices or to me it's a potential warning sign because I feel like Amazon is so. Zealous an advocate of the flywheel in the flywheel is all about driving costs down to get scale up I just was surprised to see some of these like price increases in in you know. Especially grocery which isn't super mature yet. Mark: [36:33] Well I'm not sure really of the answer to your question Jason it's a it's a it's a really good thoughtful question on the on the groceries I think they raised it because the unit economics were just not working for them in terms of grocery delivery that's that's my guess they also you know yet to have that get to really crack the code on the grocery business and so I sort of see that as they tried it and it just can't right size the economics of they got to charge more for it so I read that kind of negatively what did the raising fees to sellers. But my guess is it's a mixture of things but it's largely driven that my guess is that this largely driven off of Just Rising. [37:17] You know Rising infrastructure costs have been rising shipping costs I mean Rising the two costs that they called out specifically on the earnings call my recall is correct is our steel costs because of all of that dish construction they're doing with their fulfillment centers and trucking services and so my guess is that they've they're doing is not necessarily the right size the economics is I think the economics are working but because they want to try to keep their unit economics relatively intact. And that's sort of the way I think they thought about the raising the price of prime it wasn't they did it because they could. It's they did because they sort of had to like the costs are rising it's just that what I found interesting in terms of pricing power is van acceleration in in Prime ads you know post that price increase like that and so does Netflix to me Netflix is essentially raise fees use the fees to you know generate more Revenue by more content is like a flywheel that they've worked with their make the service more bringing more users allows them to get a little bit raised money just a little bit more so it's not so much raising fees to extract excess profits it's raising fees to further accelerate growth and the value proposition is strong enough that they can do that and not lose customers that's that's that that there's this is subtle nuance and maybe it's too salty but but I think it's an important it's important difference it's not it's no it's raising pricing not to raise margins it's raising pricing to fuel growth. [38:46] And when you so either way it's good I happen to think you you want to the the better one is the latter one is a more impressive the latter one is more impressive because you're raising pricing just to Goose your margins you know you just put a Target on your back. Scot: [39:03] Reading the book made me nostalgic and maybe we'll do a little bit of a lightning round but one of the companies you wrote about that I kind of forgot about and those interesting was Zulily I remember when they came on the scene and we were all like. They were all blown away by how fast they could just get product up right they had this thing where they could. They could have most of those kids so they'd get like all these little kid models in there and throw some clothes on them take a picture and then like changed outfit take another so they could do something like you know thousand different products an hour or something. What's your recollection on Zulily. Mark: [39:40] She really is that was one of my calls that didn't work and. So I and I learned some lessons from that I think to me the lesson I drew a to do with value proposition they had wonderful cohort disclosure in their S1 when they went public I mean it was truly impressive. And you know the they also raise kind of an analytical question because the first it's not too dissimilar to stitch fix today the first three or four million customers were extremely happy the question is. Were there another three to four million customers that could be extremely happy and the problem that Zulily faced is that it customer value proposition had one major flaw which is that you couldn't return product if you didn't like it they didn't they didn't accept returns oh I'm sorry there were two problems and there was no Speedy Delivery you know you could get stuff in seven days and 20 days. That was good for the first day of the first three to four million customers who are fine with that you break into the mainstream and you mean I can't return something if I don't like it you mean I gotta wait how many days until I get something like that ended up. [40:45] And it was very hard being the survey you really had to go with gut instinct on that to realize in advance that they were going to hit a wall in their growth. Geez when you saw what happened to their growth rate when they went public it was Triple digits six quarters later they were doing 10 percent Revenue growth they hit the wall because the value proposition. Wasn't strong enough and then they end up going going private that to me was kind of a lesson which is you know the. [41:10] Growth was impressive but that value proposition if it's not if they hadn't they didn't have it nailed down and you knew from the beginning I knew from the beginning what the two Falls were I just I didn't know when it would hit them and hit them earlier than I thought so you know it gives us another reason to really focus on how compelling do you think this value proposition is how many you know will that can the can a customer base double given the existing value prop. And that's one of the big lessons if I spin it a little bit I mean that's to me is and Scott you look through this entire history like you know the first decade of the internet the king of online retail wasn't Amazon it was eBay and they had like six times seven times the market cap of Amazon that's completely changed and why is it change and I think in part it's because of the value prop I mean Amazon just beat him on price selection and convenience year in and year out and that really mattered but a more recent example in my book. [42:02] In literally and figuratively is doordash and GrubHub and that's example many people will will know but grub have that great business model wonderful investor Centric business model High margins and doordash had this you know generating tons of losses but they had the better value prop because they had more restaurants selection and the end of the day that they want and they were able to scale up and generate serve reasonable profits over time that was the case where my quick tag line is you know customer-centric companies. Beat investor Centric companies most of the time in market cap and market share Amazon versus eBay, GrubHub versus doordash those two examples really drilled that less than to me. Jason: [42:48] Yeah I've been fighting those companies because you know there. They're like increasingly overlapping with a lot of my Commerce clients and like you know a big. A big sort of disruption and commerce right now is all these ultra-fast delivery services and you know it seems pretty clear that doordash and Uber are both gonna want to play directly in that space so it seems like some of those those sectors are on a collision course to chase that Tam. Mark: [43:15] I think you're right Jason I also think Amazon I mean you're talking about logistics like that's Amazon's competency so whether you need to. Whether you're going to vertically integrate and do that or whether you going to do that virtually you know Foo you know a gig economy Network. I don't know which which is going to work better long-term but yeah and you know it's going to raise the bar and make it more and more expensive for anybody to operate in that in that segment I have a bias that Amazon in the end wins that but it's big enough of a market it's so early stage that you can have multiple winners for the next five years I don't know that you can have multiple winners for the next 10 years. Jason: [43:56] Yeah there was a funny question in the Amazon earnings call someone asked about ultra-fast delivery in the CFO kind of I thought brilliantly threw some shade on it he's like. He said something to the effect of we like where we are and ultrafast like we have one hour delivery on about 178,000 skews right now and we're you know we're going to continue to scale that and I don't know how many people follow this but all of the competitors in this space are are desperately trying to figure out how to do one hour delivery for like 7000 skus. So so like they're you know they definitely are gonna be able to leverage the infrastructure there and I'm sure they're making some big investments in that space too. Another area that's that's been kind of interesting lately and I know you've been following this little bit is obviously there are all these privacy changes and the depreciation of the third-party cookies and especially the IDF a you know mobile privacy changes. That Apple has instituted and that obviously had a pretty pronounced impact on the value of some companies like Snap recently A View you have a opinion there is that. Is that a blip or is that a systemic change. Mark: [45:08] I think it's a big pothole in the road. But it's not there but the but the it's a big pothole in the road but it's not a bridge that it's not a collapsed bridge that get that mountain out. Yeah so poor that hey yes. Yes it is yeah that's it that's pretty I mean that's a big pothole that idea Fay allowed Facebook to offer amazing attribution to millions and millions and millions of businesses and now that's gone and and and to their credit to Facebook's credit they warned about it for a year two snaps discredit they didn't warn about it ever and so that's why their stock went off you know 22 decline 25 percent whereas Facebook stock even the numbers came in weaker than expected you know kind of fell off to the 3% and by the way then is traded up above where it was at earnings time so what I mean very intrigued by is I think it will be a son of that idea of a. [46:12] You know child of idea say I like I think there's so much at stake here both from the advertising platforms like Facebook you know and Google's to some extent a little bit and Snapchat but also for you know the millions of marketers out there who you don't you were able to thank thanks to Facebook use of people's privacy data you know from right or wrong I mean that's what that's what they they did I mean this help Merchants really know which of their campaigns worked and allow them to you know run creative and that creative could be automatically you know a be tested abcdefgh like 8 times 8 different ways in which ever those creatives work best. You could actually beat successful one of them then you can just pivot all of the dollars behind that one campaign you know campaign h for campaign be your campaign e.e. and that's just a wonderful way to help these small businesses you know really succeed and that's been taken away now you know there's I think there's first a little bit of shock shoot I can't get the attribution I had I'm going to pull a my marketing dollars but marketers got a market. [47:13] And I think you're going to see those dollars come back and my guess is that Facebook and other companies are going to find some way to do. Better targeting they may not quite get to idea that a type of levels but they were going to be able to do some sort of audience targeting they also have a lot of first-party data but they'll be able to do it in a way that doesn't that you know respect people's privacy and yeah you'll see those dollars come back so that's why I referred to as a pothole I it's a big pothole it's but it's not that it's not a bridge that just collapsed you know you're going to be you can they can they got stuck in that pothole more than anybody else but you know the cranes there whatever they're getting a tow trucks they're they're getting out of it they got to do some nobody work they'll fix the car and it'll be back on the road in part because they've got the talent to do it but in part because there are millions of small businesses that are given to going to give them the incentive to do it because they'll get those marketing dollars back once they figure out some of the idea that a. Jason: [48:09] Yeah I always like to remind people that are like The Skys Falling on the advertising industry that you know. It wasn't very long ago that we had much worse targeting than than we have in digital even with idea of a I mean targeting used to be deciding which publication you were going to print your ad in. And they still got a lot of money in the advertising industry so like I kind of suspect that that marketers are going to figure out you know the best ways to invest their money even if it maybe isn't quite as. As real-time as people got used to for a short while. Mark: [48:42] I think you're right Jason. Scot: [48:45] So Mark you in the book you recap kind of this awesome 25-year career and you know one of the things I've learned is if you're in the game of making predictions you know that it's kind of humbling but then you kind of slowly but surely get better at it right you never get to kind of you know a hundred percent but over time you get better and like like for example you learned the lesson of. The companies that are customer focused to do better than investor focused think founder based in that kind of as you as you take those backward 25-year learnings and project them forward what are some of the things that you get excited about looking out the next five or ten years. Mark: [49:23] Well in terms of Trends even the next year or two I think whoever solves. Marketing attribution is going to be worth a lot more in two years than they are today just because there's so many businesses so many marketers that will pay for that. So I you know so that's that's kind of a debt that whoever whoever fills in the pothole that's going to be a very valuable company it's going to be a lot more valuable to years and it is today my guess is that there's gonna be Facebook so I'm interested in that then there's thing this thing called The Medic verse which I don't know this is just virtual reality just renamed do a Google Trends search on metaverse just watch that just spiked up in the last love so you know you kudos to the person who came up with that idea may be excited maybe Jason or Scott maybe was you I. Jason: [50:09] It's just a rebranded second life. Mark: [50:12] Okay and. But but you know the fact that it was two things that kind of struck me there's some pretty big companies throwing a lot of big money at metaverse you know Facebook Microsoft there's a bunch of others and then there's this Roblox generation people young people who are perfectly comfortable living in the meta verse in virtual reality and. [50:38] You know participating in concerts safely and you know and shopping and communicating and entertaining and learning. [50:49] And learning through the metaverse and so you know we knows 8 18 year olds you know get out into the real world you know they're going to be perfectly comfortable in the meadow verse maybe not the way you know not the way that we will naturally be but you know though they'll help us figure it out and so so I'm really intrigued by the metaverse I think it is going to take 5 to 10 years because that to really develop and I'm trying to trying to figure it out who the big winners are but but I'm very intrigued by that. [51:18] Yeah I'm also got one of those oculist you know I've gotten two different versions Generations the it's the iterations of the Oculus Rift and you know i-i've always it's kind of like when I first saw the Kindle you know the first Kindle I ever got was pretty darn kludgy but you know I just love the idea that you could just download any book on the your kludgy device will you know whenever you whenever you were in a Wi-Fi area and and I and you and you just saw how that device got better and better each iteration and so I just think about that with these with these virtual reality headsets I mean they're clumpy their clunky their kludgy it's kind of embarrassing to be have a picture of you taking them but you know just you can imagine already know how much they've improved over the last couple of years and just think ahead is it possible the next five to seven years it's going to be just it's going to be like putting on a pair of sunglasses I think that's what we should be thinking about if you can easily put on a pair of sunglasses and and enter the metaverse and have you know share a virtual you know in presence experience that sounds but that sounds odd or not but you can do that, I think a lot of people will do that and you know the education the work applications around that so I'm very intrigued by that. Jason: [52:28] So you're saying that that could be chewy.com to Google Glasses pets.com. Mark: [52:36] Yes yes I love that yes I hadn't thought about that way yeah and by the way I've got my Google Glass here you know I'm. Got that I got that early version I got the Amazon Fire Phone you know but just be the the early failures sometimes see these I mean they're kind of in the right direction I don't know exactly what there's a there's a backstory to Google Glass that we only partially know but anyway they have the concept is there and and you know the big iterations that these products do get better and as they get better easier cheaper lighter cooler you know like Main Street cooler not Silicon Valley cooler then then markets can appear. Scot: [53:17] I think that's something the three of us have in common I think the three of us are probably the only people that ordered and probably still own an Amazon Fire Phone. Jeff Ellis. Mark: [53:29] And I've Got My Socks.com puppet to it's in my office I put the hits I got it as a warning. Scot: [53:31] I have one of those too yeah we all I guess we all have one of those too. Jason: [53:36] That that puppet ended up being the most valuable asset from pets.com sidenote like I don't know if you followed it but there was there was there was a whole intellectual property fight with Triumph the comedy dog and all that stuff yeah. Unattended value unintended value creation. Scot: [53:53] Mark were you you know we've used up about an hour of your time we really appreciate you coming on the show to tell us about the book when's it come out where can people find it do you do you want them to order from that Seattle bookstore that we've been chatting about. Mark: [54:09] So yeah and thanks Scott Jason I've always enjoyed listening to your show I did tell you it beginning I your analysis recently all birds and Warby Parker I took the heart because I initiated Warby Parker as an analyst but I after after I've seen what your thoughts were on it. So thanks for having me on the show and to talk about the book nothing but Net 10 Timeless stock-picking lessons from one of wall Street's top Tech analyst I just like to nothing but net on a big Hoops fan. And my kids are hoops and that's been my email pack lines there's a lot of meaning for me in that that title it is available wherever fine literature is sold it is available on Amazon it's the it's a top bestseller now and in the business category so I've been I've been just it was just a it was a labor of love for me and throw like a chance to talk with both of you about it because you've lived through the sister just as much as I have and it's fascinating the lessons we can draw from. Jason: [55:01] Well Mark is been entirely our privilege and it's a great sign that you know just halfway through your career you had enough material for an amazing book so I can't wait to read the the sequel after the next half. Mark: [55:13] All right I will talk with will do it again in 25 years. Jason: [55:18] I'm booking it right now. Scot: [55:20] Bring our sock puppet are and pets.com puppets in our Amazon Fire Phone. Mark: [55:24] That's. Jason: [55:25] Yeah everyone else will be living in the metaverse at that point in no one's going to get it but it's cool. But Mark really appreciated your time and until next time happy commercing!

Amy Balliett is Founder and CEO at Killer Visual Strategies, an agency that specializes in visual communications design – creating such “products” as info and motion graphics, data visualizations, virtual reality, and interactive content. An Inc. 5000 company for four years in a row, Killer, now part of Material, has won over 30 excellence in visual communication awards. Clients include such Fortune 1000 companies as Amazon, Boeing, the Discovery Channel, Edwards Lifesciences Corporation, and Microsoft. In this interview, Amy talks about the “spammy” beginnings of infographics, when people slapped up on their websites images that had nothing to do with their brand.  She says, a high-quality infographic visually communicates significant meaning so efficiently and effectively that little text is required. Amy notes that around 10,000 infographics are released daily . . . and 99% fail. The 1% that succeed don't use much text, use custom (as opposed to stock) illustrations, provide proper data visualization, and clearly show attention to detail and time put into the design. The agency's services keep evolving to meet changing client needs. The biggest challenge is “to find that one illustration style that won't go out of style.”  HubSpot reports that “91% of audiences prefer visual content as their primary, secondary, and tertiary form of information delivery.” A visual strategy would consider the first, second, and third pieces of content a prospective client might see going into a funnel. Amy says, “Content is king . . . visual content reigns supreme, and visual strategy is content strategy, just leveled up.” Amy recommends a 90-second “motion graphic” as the most important piece of visual strategy content a company might invest in now. That 90 seconds can be broken down into “dozens of visually designed scenes” that can be used on social media, stacked to create an infographic, or paginated to create an eBook. She notes that visual content has to be matched both to channels and to audiences.  Killer evolved over the years . . . through a pivot that exploded . . . first in a good way . . . and then not. Exhausted from the frenetic pace, the agency had never stopped to consider such core questions as: “What's the type of client that we want? What's the type of work we really want to do? What's the type of person we want to be bringing on to our team? What are the values of this company that are going to drive these decisions?” Amy hired a business coach for herself and the team (probably the best decision she ever made) and an HR consultant to help establish policies. A new focus on building a values-driven culture and hiring and firing employees and clients based on these values changed “who we were, our level of productivity, and the clients we attracted . . . our revenue went up 50% in one year.” The agency's values are simple: Keep Learning, Inspire Others, Lead by Example, Love What We Do, Embrace Change, and Respect Others. Amy can be found on LinkedIn at: Amy Balliett on Twitter @amyballiett. Her book, Killer Visual Strategies, available on Amazon (https://www.amazon.com/Killer-Visual-Strategies-Amy-Balliett/dp/1119680220), was recently awarded “one of the best marketing and sales books of 2020.” Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Amy Balliett, Founder and CEO at Killer Visual Strategies based in Seattle, Washington. Welcome to the podcast, Amy. AMY: Thank you so much for having me. ROB: It's excellent to have you here. You have one of those excellent names for your firm that I think probably tells us what you do, but why don't you tell us about Killer Visual Strategies and what the firm's superpower really is?  AMY: Definitely. To tell you that, the best way to say it is our original name. Our original name was Killer Infographics, so even more focused on what we were doing. At the time, we really focused on developing high-quality infographics for marketing needs and things like that. Over the years, our services kept evolving based on the needs of our clients. But ultimately, everything still lives on the foundation of what we view as our superpower, which is visual communication design. A high-quality infographic is something that you don't have to read; instead, you can look at it and cull important information from it without diving into paragraphs of text. So everything we do centers on that. It's about graphically representing information to efficiently and effectively create meaning and using as little text as possible. That's really what our superpower is. ROB: That's interesting. As little text as possible. What do you recall in your own mind as the emergence of infographics? When did they start catching your eye? When did it become so obsessive for you that it seemed like the business? AMY: It's so interesting, because infographics have a very rich history. The very first known infographic was the 1600s, although you could say cave paintings on walls were the first infographics. They've been around forever, but around 2008 they started to be used more regularly for SEO needs, for link-building and other forms of content marketing. I started to slowly get into them because I was heading up SEO at a company here in Seattle and really wanted to use them for the link-building value. But the company I was at never really wanted to use them. So, when I left to start my own company – which was actually a completely different business model than what Killer is today, and which had a bunch of different websites that I was marketing – I started creating infographics to do link-building for all of those websites. That was June of 2010. At that point, infographics were this big trending thing, and everybody was questioning how long that trend would last. Everybody really thought this was something that was going to be a one-and-done trend, and by 2011 we were going to move to something else for content and content marketing. So I got on it at a time that I thought was the very end of a trend. [laughs] And it turns out it was the very, very beginning. ROB: How has the use of infographics evolved? There was a point in time where it felt like a well-designed and executed infographic targeted at the right audience really extensively lived as a life of its own, but the fad didn't end as a fad; it just integrated into the visual language of the internet. AMY: That's exactly right. The thing is, at first infographics were so spammy. People would put out content that had nothing to do with their brand, nothing to do with their website. They just really wanted to put out something controversial that was driven by visuals because today's audiences crave visual content. They were really trying to use infographics to hook somebody and get backlinks primarily. After that spammy part of the fad started to die down – which happened because Google kept changing their algorithm, and when Google did their Penguin and Panda updates back in 2010 and 2011, all of a sudden the big content farms that were really being fueled by infographics started disappearing from Google. As a result, infographics stopped being as spammy. The market stopped being flooded with these really spammy designs, and instead large brands started to take notice and said, “Oh wow, this is an amazing way to connect with my audience and really get them to understand our brand, our service, our products without having to give them a big long whitepaper.” The trend was moving away from whitepapers and moving more and more towards media as a form of entertainment and education in all forms. ROB: That's a really fascinating evolution there. If we look at today, is there still that link-building aspect to it? Or is it more broadly about brand at this point, and about speaking to an audience coherently with your brand attached to it? AMY: It's about speaking to your audience coherently with your brand attached to it. Links definitely come with infographics – not like they used to. In 2010, I put out some awful infographics because I was still learning, and they'd get thousands of backlinks. Anybody would celebrate anything with the word “infographic” attached to it, whereas today, we have far more discerning eyes. If you jump back to 2010 versus today in 2021, the fact is, media within the internet has evolved so much. There's so much more of a wow factor in everything we see. That also has led to a heightened expectation for what a good infographic is. There's still about 10,000 released a day, but 99% of them fail. The 1% of them that truly succeed are the ones that don't use a lot of text, the ones that use entirely custom illustration, proper data visualization, and the ones that clearly show attention to detail and time put into the design. But if they're slapped together, they're using stock imagery, or if there are paragraphs of text next to a small illustration, things like that, they're going to fail. People are still jumping on the bandwagon because they think they're going to get a bunch of backlinks, but if they don't actually execute them properly, they're not going to get backlinks, and they might even hurt their brand on top of it. ROB: It's good to know the danger there. In the evolution of your firm, you can see this evolution where the infographic is part of a broader visual strategy, probably with a much more expanded vocabulary. What are the elements you see now as the language of visual strategy as you think about it? AMY: It's so interesting. There's this really great stat from HubSpot that 91% of audiences prefer visual content as their primary, secondary, and tertiary form of information delivery. When we think about visual strategy today, we think about the top of the funnel and we say to ourselves, what's the first, second, and third piece of content somebody's going to see as they're going into that funnel? Then we start to identify what channels those people are living on to deliver that content, and the channels and the audience define what type of content we choose to put out into the ether for the visual strategy of the brand. Sometimes it might be short form social media images with at most 6 words on them. Sometimes it'll be a visually rich eBook where each page has at most 200 words. Other times it's a motion graphic. I always say to anybody who's thinking about getting into visual strategy for their own brands, the most important piece of content that you can invest in right now is a motion graphic. That's going to give you so much to work with. It's usually about 90 seconds. It should never be over 90 seconds. It's usually about 90 seconds of content that breaks down into dozens of visually designed scenes that you can pull out and use on social media. You can stack the scenes up and create an infographic. You can paginate the scenes and create an eBook. You have so much more than just a motion graphic if you invest in one. You have dozens of other pieces of content you can produce out of it. It's really about identifying the right content for the right channel for the right audience. I know that's kind of the answer to all contact marketing, really, but with visual content there's definitely different types of visual content that work on different channels. You really have to understand that landscape and choose what's going to connect with that audience the best. ROB: Sure, and there's a distinction in there. Much like the graduation from infographics to visual strategies, when you're referring to a motion graphic, what I'm picturing is that explainer video, is what some people would call it. Some people would come to you saying they want an explainer video, but I think what you're saying is that's not really what they want. If they just got an explainer video that didn't consider this trend that comes and goes online but is always true, this atomization of content where you can take something and pull it apart into individual pieces that are bite-size and put them lots of places – just asking for an explainer video doesn't get you there. AMY: Exactly. Today's marketers are using 12 to 14 types of visual content just to accomplish singular goals. It can never be one-and-done. You always have to consider all of the different ways you can use that content. You can create derivatives to develop even more campaigns and strategies around it. It is really content marketing. The concept that content is king, which comes from a Bill Gates article in 1999, is still true. Content is king. But visual content reigns supreme, and that's really what we have to focus on when we think about visual strategy. It's content strategy, just leveled up. ROB: Right. One thing I think about in this category that maybe isn't thought of this way when it comes out is Mary Meeker annually puts out this internet trends deck at the turn of the year. Have you run into that before? AMY: Yes, definitely. ROB: It's hundreds of pages, hundreds of slides in a PowerPoint deck. If you said, “Do you want a 200-slide deck from a venture capitalist?”, I don't know if you do. But then you look at the pieces of it, and each slide – you know better than I do – seems like it has pretty good value. It seems like it tells a story as a whole, and it seems like it builds a brand for her in whichever firm she's with. AMY: Exactly. That's so spot-on. That's the entire point. If that were 200 pages of paragraphs of content, do you think it would be given the same level of attention it gets today? Not even at all. Not close. ROB: Nobody anticipates that one. AMY: Exactly. ROB: Amy, you alluded a little bit to the journey, your own journey in starting the firm. It looks from your LinkedIn like, as you mentioned, you were working in SEO. You had a job. You had someone else who was responsible for your paycheck. What led you to turn that corner and go into this process of being responsible to kill what you wanted to eat and then to eventually be responsible for an ever-growing – or maybe not ever-growing, but in many cases a payroll of people who depend on you, and it's a lot of responsibility? What caused that transition? AMY: It's so odd because it's hard for me to pinpoint an exact time. I owned my first company when I was 17. I actually owned an ice cream parlor and candy store in a summer vacation resort. It was open only during the summer, so it didn't compete with school. That was my first foray into entrepreneurship – and I hated it, I'm going to be honest with you. I loved it and I hated it. I was working 80+ hours a week during my summer breaks my junior and senior year of high school. That gave me a sour taste in my mouth. But then about – jeez, I don't know how long later; maybe it was about 6 years later – I came up with an idea for a social network. This was before Facebook had opened up to non-.edu email addresses. I didn't even know that Facebook existed yet. I came up with this idea for a social network, but all I had was the idea. I could not execute on the idea because I had zero coding skills. At the time, I was a video editor; my degree is in film, so I was doing video editing and motion picture marketing and really couldn't bring much to the table for this idea. I had my cousin join in on the idea, and he could bring everything to the table. He's a full stack developer and the best designer I've ever met. So here's this guy taking on the weight of the world, basically trying to make my idea come to fruition, and all I can do is try to market the idea, try to build a user base. It failed really quickly because you can't just come to the table with an idea. You have to be able to execute on that idea. We got to a point after 6 months where it became clear that this was just way too much to put on one person. During that 6 months, I started to learn SEO and online marketing, so I decided to pivot my career into SEO and online marketing. In that part of my career, I learned web development as well. It really just came down to I had started to stack up a series of skills – nothing that I was fantastic at; everything I was good enough at. If you're trying to be too many things at once, it's like trying to learn 10 instruments at once. You're never going to master one instrument. But I was good enough at enough skills. I was good enough at graphic design, good enough at animation, good enough at development that I was finally in a place where I felt like I could do all of this on my own. I had tested a few proofs of concept within the last company I worked at, really seeing if I could create new revenue streams for that company. Once I did, I realized, crud, I'm bringing in millions in revenue streams to this company; why can't I do this for myself? You get to a point where you have the confidence in your career to take that chance, but I also got to the point where I had enough in savings to take that chance. I'm not going to lie, that was incredibly important to me. I think I would not have taken the risk at all if it weren't for having a nice safety net of cash just in case everything failed.  ROB: Amy, a lot of people have that interesting stack of skills, but they may not recognize it. They may not know how to apply it. To your metaphor, they may still be trying to be the best at a particular instrument when it's really the intersection of several skills that is where they can be truly unique in their world. How did you come to understand that concept of the stack of skills and see it in yourself?  AMY: It was really just every idea I came up with, I started to realize, “Crud, I need a designer for this, and I need somebody to develop this.” I just started thinking about all the things I needed for somebody to execute on the work. I'm a control freak. I really am. So I started to say, “I need to learn these things myself because I can't really give away trust too easily and put that work on somebody else's plate.” For me, that's really what made me realize I needed that stack of skills: wanting to execute on so many ideas, but not having the capacity to do it myself. I'm really glad that over the years, I learned to release the reins, because every single employee I've hired is 20 times better than me at any one of those skills. And that's really important. You always have to hire somebody who's much better than you. But the fact that I've been able to play every single role in my company and that I have played every role, that I've sat in their shoes – it's so much easier to manage everybody because I know what they're going through. I know how long it would take me to do a task, so I can judge how long it would take somebody on my team to do that same task. I know what expectations to put in front of them, and I also know when to pull back and let them take the lead and run the show. ROB: Right on. I've certainly experienced, at least in my perception – and you never know whether you're wrong in your perception at the top; it's always worth questioning. But when I'm hiring people within my stack of skills, I feel like I can get to a decision faster, and I feel like I almost get to be the Pied Piper a little bit. There's a sense of trust and safety that they may feel where they felt wary. I tend to hire software developers for a lot of what we do, and there's almost an unspoken bond that moves quickly when you can send the right signals, I think.  AMY: That's so, so true. That's exactly how it's always felt. I remember when we brought on our first developer to the team and I sat down with him and I was talking about a couple of lines of jQuery. He looked at me and said, “Wait, I haven't had a boss who knows jQuery before.” It was just this weird “aha” moment. ROB: It's such a good discussion, the skill stacking thing. I think I have often heard of it spoken of on – there's a podcaster, James Altucher, and I think he talks about it a good bit. But I don't know – have you had any good sources for these concepts? Because I think it's underexplored, and maybe there's a book or something that I'm less familiar with. AMY: I haven't necessarily dove into any books related to this specific concept, no. It really has more come through networking with the right people, getting to know more people who have faced the same types of challenges, but also, again, surrounding myself with such a curious team, a team that will never rest on their laurels. One of our values at Killer is “keep learning,” and it's probably the most embraced value in the company because everybody's just trying to stay on top of trends and stay ahead of trends. I think that's also a part of it. There's a bit of a competitive attitude where all of us want to be in the know of what that next big thing is. ROB: It's such an interesting through line. You mentioned that Google's obviously changed algorithms, and it feels like they're a lot closer to trying to provide the result you actually wanted. But there was an era of SEO that was very competitive; it was very much about tactics and how ethical those tactics were. Kind of secret knowledge. But some of that transitions well, probably, into process around visual strategy. There is always something to learn. There is always a new cutting-edge frontline of what's working and what's not. You have to keep learning, just like you did in SEO. AMY: Exactly. It's so true. What's interesting is with SEO, you're trying to game Google's algorithm, for lack of a better phrase. It is really what you try to do in a lot of ways, whereas with visual strategy, you're trying to consider so many disparate audiences. What's going to trend for one audience isn't going to trend for another audience. There's not one universal algorithm to break. Instead, it's really identifying all of the different aesthetic directions that could impact Audience A over Audience B over Audience C and so on. ROB: It's an infinite game, too. You can't just go for the moment. You could position the whole thing as being there to hack the human brain, but in the context of a brand, you also have to consider how people feel afterwards and in the long run. It's not a short game. It's not “look at this graphic,” right? AMY: Exactly. And you also have to consider the timeline of that campaign, because sometimes we'll have a client where they want a visual language and aesthetic look and feel to uplevel their brand, but something that's going to last for decades to come. That's a whole other feat to accomplish, trying to find that one illustration style that won't go out of style. That's been an interesting experience. ROB: Absolutely. Amy, as you reflect on building Killer Visual Strategies, what are some things that you've learned along the way that you might do a little bit differently if you were starting from scratch? AMY: The biggest thing I've learned is about being proactive versus reactive. Killer was a pivot from a completely different business model, and because it was a pivot, we didn't spend a lot of time thinking proactively about what we wanted the business to be. Instead, we just lived in a reactive state for about 3 years. We basically went from our very first quarter of work being 14 orders to the first month in our second quarter being 40 orders, and it just kept going up and up and up and up. The first 3 years or so, we were just so exhausted by reacting to the demand that we didn't take the time to say, “What's the type of client that we want? What's the type of work we really want to do? What's the type of person we want to be bringing on to our team? What are the values of this company that are going to drive these decisions?” All of those things that seem corny initially – when you're an entrepreneur and you want to start a company, the last thing you say is, “What are the values going to be of my company?” It's rarely something an entrepreneur does first. But had we done that first, I think we would have grown faster and even more intentionally than we did. Our first 5 years felt like a wild, wild west, and we had a culture inflection point at Year 5 where, honestly, almost everything exploded. And almost everything exploded because we were not a values-driven company. We had a great team; we knew we wanted to go out and get a beer with everybody, but we didn't all approach conflict in the same way. When you have a values-driven company, you have a set of guidelines with which to attack conflict together as a team, but we didn't have that. Nobody really knew what our values were, even though they spelled out the word “KILLER.” So we had to reset and focus on building a values-driven culture, hiring and firing by our values and hiring and firing clients by our values as well. That drastically changed who we were. It also drastically changed our level of productivity, the types of clients we attracted – I mean, our very first year of really paying attention to that, our revenue went up 50% in one year. So there's more than just the corny feelings that you get with coming up with your mission, vision, and values. When you actually truly embrace those and live those and lead by those, you'll see a team that is so much more inspired, so much more willing to take on the hardest challenges with you. You can really grow your company by leaps and bounds when you do that. That's the biggest lesson I've learned. ROB: Was it the explosion that pushed you to this realization of the need, or was there another catalyst in your life? AMY: It was the explosion, it really was. And that explosion was such a slow burn. That powder keg – we knew it was going to explode at some point, but we were still being so reactive that there wasn't time to pay attention to it. By the time it happened – we actually joke in the company and we call it “emailgate” because it all started from an email. [laughs] But we brought in the right people at that point. I hired a business coach to come in and coach myself, coach my leadership, and coach the team as a whole. I hired a really good HR consultant to come in and do the exact same thing, to really help us build the right policies in that arena. By bringing on the right experts, I was really, really lucky. I was also somebody who kept saying, “Why do I need a coach? I don't need a coach! This isn't a sports team!” [laughs] It turned out that having a business coach was probably the best investment I have ever made, and I know my team feels that way too, because they saw me change as a result of having somebody really help me look at problems differently and react to critiques from the team differently. When you're a business owner and you're at the very top, it is extremely lonely. And when you're in a creative firm where everybody is really emotionally driven – because to be creative, you have to bring emotion into your work. When you're that passionate – that's what I mean by emotionally driven – you're going to be passionate about what's working and what's not in the company, and you're going to be very vocal about that. I used to take that as such an affront to me. I would get offended by really positive critiques, people coming to me with good ideas, and maybe I would just look at it as them critiquing me instead of an opportunity to improve in the company. So having a coach really helped me look at that very differently and embrace the amazing feedback of my team. ROB: I think it's so helpful for you to share that, Amy. The perception people have is – in some cases it's true that a cheesy coach is cheesy and cheesy values are cheesy. Sometimes I feel like I can sound a little bit needy in the course of a conversation because I will tell people about my coach and my therapist and my entrepreneurial support group. But I think we just need to talk about it. For me, those things are all healthy, but maybe there's sort of the cult of the CEO, where we feel like we need to have all the answers. AMY: Yes, that's exactly it. You get imposter syndrome when you don't necessarily have the right answers. I also have an entrepreneurial support group, and that has been immensely helpful for me. Just talking to other business owners – they don't have to be in your same industry – and realizing, “Oh, hey, these problems exist across all businesses, not just a creative content agency, or not just a mom and pop shop down the street.” There's very similar problems that exist across any culture, across any work environment, and when you can get other business owners to tell you what they've gone through and game a solution together, it is so much better than just being in your own silo, trying to figure it out yourself. ROB: Such a healthy conversation, Amy. You've really shared the journey and shared the experience. When people want to connect with you and when they want to connect with Killer Visual Strategies, where should they look you up? AMY: You can find me on LinkedIn. I'm very active on LinkedIn. Just Amy Balliett on LinkedIn. You can find me on Twitter @amyballiett, although I'm not nearly as active as I should be on Twitter. Then you can also check out my book, which is Killer Visual Strategies, on Amazon. It was just awarded one of the best marketing and sales books of 2020. ROB: Congratulations. I think we all needed a nice visual book along those lines in 2020 – something to think about aspirationally and not just looking into our own basements. AMY: Right? That's so true. Oh my gosh. Good old 2020. [laughs] ROB: Yeah. Hope is on the way. I'm tremendously hopeful for the year, and I think probably you're very similarly positioned with your positioning and with what people are about to need to do with you as a partner. AMY: Yeah, definitely. I'm very excited for what 2021 has in store for us. ROB: Excellent. Amy, I wish you the best. Thank you so much for coming on the podcast. I encourage everyone to look Amy up, look up her book, and I would imagine that Killer Visual Strategies probably has a solid couple of social feeds to pay attention to as well. AMY: Definitely. Thank you so much, Rob. I really appreciate it. ROB: Thank you, Amy. Be well. Bye. AMY: You too. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

This episode tells the story of how Spotify went into negative growth and nearly didn't survive to it's 5th birthday as the world around us suddenly changed…. You'll learn how we had to reinvent our entire business model and find a new free tier that worked in a mobile first world. You'll hear from people like world-class technology investor and analyst Mary Meeker, as well as early Spotify employees like Sten Garmark, Charlie Hellman and Babar Zafar. But most importantly, you'll finally get to know why it's better to be lower on a taller mountain than higher on a smaller one. Transcript here https://bit.ly/3mIV3M6

It’s possible, thanks to the advent of a relatively new financial tool called equity crowdfunding. It’s opening up venture capital—and venture capital returns—to everyone, regardless of how much they make or where they are. Consider this another step toward a fully democratized financial world.Sounds good, right? Absolutely...but where equity crowdfunding goes, change and its fallout inevitably follow. How might the role of the venture capitalist change if anyone can add “investor” to their Twitter bio? And what might a crowdfunded future mean for eager entrepreneurs?Today, we’re finding out with Ken Nguyen, cofounder and CEO of the equity crowdfunding platform Republic. Don’t miss it.

Jessica Katz is the founder and owner of Liberated Elephant,  she's an acclaimed agile coach, mentor and speaker. We can learn lots about change with Jessica today including: What actually are the “agile change values” How to unlock your internal predator The key themes for leading change How to liberate your elephant with an agile mindset Plus load more hacks! Join our Tribe at https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more about Jessica Katz below: Liberated Elephant - http://liberatedelephant.com Jessica on LinkedIn - https://www.linkedin.com/in/jeskatz/ Jessica on Twitter - https://twitter.com/ElephantTaming   Full Transcript Below ----more----   Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker.   Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you.   Today's special guest is Jessica Katz. She's a trainer, a mentor, and an Agile coach through her firm, Liberated Elephant. Before we get a chance to speak with Jessica, it's The Leadership Hacker News. The Leadership Hacker News   Steve Rush: There is a "change" theme in today's news. So, we're going to focus on a report created by Bond Capital, a Silicon Valley VC firm, whose portfolio includes Slack and Uber. The recent report, which briefed us investors has said that the global pandemic has had a similar devastating impact to Silicon Valley as the San Francisco earthquake of 1906. So why does that matter to the rest of the world? Well, Bond best-known partner. Mary Meeker is a former bank analyst and renowned for her annual internet trends report, which many investors and entrepreneurs use as a touchstone for where tech is and where it's going. And her 28-page report calls out some really interesting themes that I thought I'd share with you. So, here's the top five things I've pulled out of the report.   Number one is data-driven forward planning, the biggest market cap growers, Microsoft, Amazon, Apple, Alphabet, Google, and Facebook, or possess short and long-term business plans centred around data and their data plans include execution, iteration, engineering, and science. The report goes on to say admits the current pandemic expect these business plans to be more widely focused with more scientists, engineers, domain experts, serving as board members and non-executive directors with much stronger, more relevant voices.   Number two, the continuation of remote working environments. With the coronavirus forcing companies to adapt to remote working environments to much greater degrees than they were used to. Many companies may find for certain positions, remote working is just fine, if not more efficient for them, CEOs and boardrooms will need to reflect on their companies and employees and ask management to recommend their evaluation of what their teams work best with together in person and what also needs to be effective to ensure maximum efficiency if they continue to work remotely.   Number three, interestingly, Meeker findings from an informal survey asking companies about remote work found that those who focus on effective written communication and documentation based off the Amazon way had the best and most efficient transitions to remote work. This form of collaboration can result in much more discerning and productive input. And of course, decision making.   Number four, and not surprising, accelerating digital transformation. The businesses that are doing the best and will make it through this pandemic with less difficulties and problems will be the companies who had already begun the offline to online transition. The current pandemic has accelerated these trends, which will place more emphasis and focus on a company's technological presence with its worker consumers, as mentioned by Meeker. This includes the integration of cloud-based business functions, persistently demanded products, accessible and manoeuvre online presence, efficient delivery methods with limited contact and digitally efficient products with a social media presence.   And number five is on-demand business growth models. With the change in the way that we as consumers and workers have adapted the demand on companies, such as Uber, Airbnb are struggling due to social distancing, staying at home orders. On the other hand, on-demand services such as Instacart or DoorDash or any other door delivery service provider has expensed large spikes in demand and are eagerly hiring new labour.   The on-demand economy has grown across the globe over the last few years. In Meeker report, she calls out that in 2018, there were 56 million estimated on-demand customers compared to 25 million in 2016. The Bureau of labour statistics also concluded the on-demand services has around 156 million workers, and that's in the US alone as of the middle of 2020. Meeker believes that the on-demand and door to door delivery service may be gaining a permanent market share in these unusual times, due to the clear benefits to consumers and the opportunity of displaced workers to receive work, income and schedule your flexibility around their personal schedules.   The report goes on to say that Instacart is reportedly hiring 250,000 workers now, which in more than Walmart and A3combined. So, I guess the leadership lesson here is as leaders and as business folk, are we being really thoughtful to the trends that are emerging in the future that are impacting on not just what's happening now, but how our business might need to adapt and change in the future? My final reflections is for you to consider. What are the top five things that are trending in your business area that could impact on you, your colleagues and your business in the future? That's been The Leadership Hacker News. Like always, if you have any information, stories, nudge it my way and contact us through social media.   Start of Podcast   Steve Rush: Jessica Katz is a special guest on today's show. She's the founder and owner of Liberated Elephant. She's an agile coach and mentor where she really makes the elephant in the room work for you, Jessica, welcome to The Leadership Hacker Podcast.   Jessica Katz: Hi, thank you so much for having me on today.   Steve Rush: It's our pleasure. So, before we kind of get into a little bit about what you do now, just give us a little bit of a tour if you like of your career so far, where it's taken you?   Jessica Katz: Sure. So, my career so far, well, I started in an administrative role really and recognize that if I was going to make the kind of money, I wanted to make to support my family, I needed to something different, went back to school and ended up in project management and from project management moved over into scrum, which is a type of agile process and then into agile coaching and now into my own business, which is the really abbreviated version of my history. Steve Rush: What was it specifically for you that says, right, okay. I've got this foundation of project management, you've pivoted into the world of scrum and agile, which is perhaps a precursor, isn't it for managing change in a more rapid and changing environment, but what was it specifically, you said, right. I'm now going to run my own business. I'm going to leave behind corporate America?   Jessica Katz: Yeah. So, I got passed over for a promotion and it caused me to introspect and realize that my personal values and desire for the way I thought business should be, were out of alignment with the company I was with. And I started my business there and I worked as an employee at there and at other places before it was really able to cut the wires and move into my own thing and have it just be my thing, you know, the getting passed over for promotion. I thought I was ready for, that I thought I was capable of, that I thought I was the right person for and realizing rather suddenly that the organization was going a very different direction than I thought was healthy or good for the people that work there. Caused me to say, you know, maybe I should be making this kind of change in the world and not just in the one place I work. And so that's really what kicked off my business. I wanted to start moving the culture of business elsewhere,   Steve Rush: Got it, by the way, I think your company name is an amazing, so Liberated Elephant. It just instantaneously puts most people that worked in any business environment, straight in that room, where there is that uncomfortable elephant awaiting to be attacked. How did you come up with the name or is it just blatantly obvious?   Jessica Katz: Well, it took a little work to come up with the name, cause lots of people have business names with elephants. I had to do a little digging to find the right name, but for me, one of my superpowers is that I'm able to identify chinks in the armour. And when I work for other people, when I'm in an employee position, then I'm what they call an internal predator. And I look for chinks in the armour and identify weaknesses in the processes or breakdowns in communication. And I bring those to light and I'm ready to work through them with whomever I've brought them to, right. And I'm not throwing them at people going now, you solve it, right. I want to solve it with them. And those kinds of things, breakdowns in communication, in effective processes, processes we've put in place to deal with personality instead of actually dealing with the personality. Those are the kinds of elephants you see regularly creating dysfunction in our organization. Steve Rush: Now the whole principle of managing change and leading change has really morphed over the last 10 years. And for those that are not familiar with agile, there's a number of different variants of variations of Scrum, Kanban, and others. So, for those that are not familiar, just maybe give us a summary as to how you might describe somebody that you've bumped into has no idea about leading and managing change. What agile really is?   Jessica Katz: Sure. So agile is based in four values. Individuals and interactions, over processes and tools, working software over comprehensive documentation, customer collaboration, over contract negotiation and responding to change over following a plan. Those four values are the basis. Now agile as a whole is an umbrella term that encompasses many ways that we deliver on those four values. Scrum is one of them. Kanban is another, Lean, XP, even Six Sigma. They all fall under that agile umbrella, but agile at its core is just four values and 12 principles. It doesn't have any roles. It doesn't have any instructions on how to do it. It is just a value-based system. What we hear a lot in the world is, oh, well I'm Scrum, so I must be agile. And those two things, they don't have to be the same.   Steve Rush: Right.   Jessica Katz: You can be Scrum and not actually be living the values. You can be Agile and not be doing Scrums. So, there's you know, they can be separate. So, you know, one thing that I coach people towards in change really change management is about getting from where you are, to where you want to be and the way you move an organization from where you are to where you want to be, is you shift the mindsets and beliefs so that the behaviours follow. And often when people implement Scrum, they implement the process and then, oh, we forgot. We also need to switch people's minds.   Steve Rush: Right.   Jessica Katz: And you actually need to start with the mindset and then move into the rest. And that's a big lift for a lot of organizations. Well, we want to see results. What are the things we're doing to show that we're doing this change? And the real shift happens in small moments and in the individual minds of everybody in you company.   Steve Rush: Okay. So, when it comes to coaching other project leaders and managers around Agile, what would you say maybe the one or two consistent themes that keep presenting themselves for you that our listeners could learn from?   Jessica Katz: Sure. So, the first big one is that if leadership isn't bought in, really thinks the idea of having an Agile mindset is valuable, then we won't succeed. The reality is the transformation in organizations takes every individual to transform, or at least the majority of the people in the organization to transform. And it's weighted towards leadership because the individual contributors and your system will emulate leadership, copy what they see, because that's the path to promotion.   Steve Rush: Right.   Jessica Katz: So, what you really want to do is get your leaders bought in. So, when they bring me in as a coach, if I'm coaching an organization towards that change, I'm going to spend a lot of time with leadership. It doesn't mean the teams and the individual contributors don't need coaching, but they bring me in as an enterprise coach, I'm going to bring in a couple of Agile team level coaches to handle the, you know, the individual contributors and getting them moving in the right way. So, we attack it from two fronts. We get the leadership moved, and we get the individual contributors moved.   The second problem that shows up is the middle manager, the middle manager gets stuck. In Agile, we call the frozen middle. If you shift the top and you shift the bottom, the manager has both foundational pieces sort of shaken underneath them. And they have to figure out who they become in the new way, right? If you move both of those things, it's the who moved my cheese concept, right? Oh, suddenly my cheese, isn't where it used to be. The way I get measured, the way I get promoted, the way I promote others, the way I measure others all has to shift with that. And it can be very frightening for managers.   Steve Rush: Yeah, sure.   Jessica Katz: I'm not telling people what to do anymore. I'm letting them figure it out. And their job becomes connecting individual contributors to the larger business vision. And that's not a skill set we're taught before we become managers. So, it's can be quite, yeah, it can be quite frightening for the middle management set. Steve Rush: And when you start to think about leading change, what do you think the reason is that so many leaders of change initiatives, change programs and organizations often put that whole process before mindset? What do you think generally causes that?     Jessica Katz: It's easier.   Steve Rush: Yeah, I guess it is, isn't it? Yeah.   Jessica Katz: It's a path of least resistance to say, okay, use this tool and follow this process. And then we'll be Agile. Is easier than saying, let me spend the time to convince the population that this is a good idea, and really sit with them as they work through the struggle of shifting mindset so that they can be better, right? At slow, it often even just initiating a new process, never mind shifting a mindset. It actually slows down productivity for a little while with the long-term gain of increased productivity and public organizations. You're not driven towards long-term gain. You're driven towards short term gain because that's what moves the stock market, makes your board happy. So, there's a bunch of cognitive dissonances that shows up and, you know, sort of conflicts of interest that appear.   Steve Rush: And of course, if you have to manage mindsets of others, you've also got to manage the mindset of yours. And if your mindset is perhaps less open, less growth-orientated, then you're less likely to want to be experimental and to do new things and test new ways of working. Right?   Jessica Katz: Yeah, absolutely. It takes a lot of introspection and a lot of work to look at yourself.   Steve Rush: Yeah.   Jessica Katz: And the curiosity of self and curiosity of others is probably one of the biggest leadership skills.   Steve Rush: Yeah.   Jessica Katz: If you can get curious about yourself and where you might be wrong, and you can look at others and get curious about where they're coming from and their perspective, you get a much, much richer picture. It becomes collaborative instead of directive. And everybody gets to be in the together instead of responding and being reactive to everything else going on around them.   Steve Rush: The first time I got involved in Agile was a number of years ago, and I had this experience where I'd kind of gathered my team together. We were all on point. We all felt engaged with the new ways of working. We went to our executive team who all gave us the verbal communication, they said, "yes, we're all agreed", and, "we're all aligned", but actually they still wanted to get old gunk charts. And they still wanted the regular milestones and check-ins and steer codes that came with good old fashioned waterfall projects. How do you deal with that scenario?   Jessica Katz: Okay. This is a classic Agile coach response. It depends. It depends a lot on the context. So, let's say they want those things because it's a division that's making the shift and their leaders aren't making the shift. So, they still need the same reporting to fit into the rest of the organization. So sometimes that's the situation and a well-placed project manager can be very good at the translation between what we're doing in an Agile way, to the way we used to do things in the way we need to communicate to the rest of the organization. So that can be a really beneficial asset to that kind of situation.   Another thing that I found is that there's not a good focus when they're receiving metrics. There's not a good focus on what they're going to do with that metric. So, a lot of times you can sit, you can look at somebody and go, okay, here that you want this Gantt chart, what problem are you trying to solve by having this Gantt chart and if the problem and the Gantt chart don't actually match, right? So maybe the problem is well, I want to know what value we're delivering to the customer. Well, the Gantt chart, doesn't tell you what value we're delivering. It tells you when we're delivering things, but value is usually hidden inside initiatives or features or user stories, right? And, often organizations are very bad at communicating value. They're very good at communicating output. How many, you know, how many widgets did we make? Easy communication. What impact did those widgets have on our customer base and on our interactions with the world, that's a much harder lift. And so, you sort of leave that status quo going for a while, and you start to introduce other ideas and build on that till they're satisfied that they're getting the answers, they need to answer the question. And then you let go of the initial Gantt chart type style, right? It's just like implementing a new system. You do a little AB testing, right? Here's the thing you use to get. Here's the thing we're going to give you now, which one of these better answers your question? And once they're satisfied that the new information answers their question, well, you can let go of the old information.   Steve Rush: I wrote an article about four or five years ago when I was doing exactly this kind of transitioning behaviours around how people were leading change. And I coined the phrase of water Agile for, you know, we were kind of half Agile, half Waterfall. And it just takes a bit of careful consideration, education and communication to those people, doesn't it? Not just around how you're going to move them. What can you let go of and what do you need to hold and what reporting needs to go where? But do you ever find yourself now in the world of Agile saying to your coaches, stop right there. That's just a good old traditional Waterfall project. You don't need Agile.   Jessica Katz: Well, you know, I haven't run across one of them in recent years, but I do when I teach about Agile, I do make it very clear that there are opportunities for Waterfall that make good sense.   Steve Rush: Yeah.   Jessica Katz: A Waterfall project works when you know what you're going to do and how you're going to do it, and who's going to do it.   Steve Rush: Definitely so.   Jessica Katz: If you know the answer to those three questions with real, like real definite, like you really know. Not we guessed about our requirements and we think it's going to be this, but like really know. Installing a new server, updating firmware on a server, those kinds of things, maybe don't need Agile, right?   Steve Rush: Yeah.   Jessica Katz: Yeah, and those can work in a Waterfall way because you know what you need to do and you know how you're going to do it. And you probably have the same team that always does that kind of work. So, you have all of the pieces in play. Agile really is meant for complex projects, things where you don't know what, you don't know how and the, who is wobbly. And when I say to who is wobbly, I mean, the team is changing regularly or they're a brand-new team together. Or, you know, the team has to shift as the project shifts. That makes the who quadrant unknown as well.   Steve Rush: Yeah.   Jessica Katz: Yeah, so we're really like, Agile is best for complexity. And when it's simple, let it be simple. Waterfalls is okay; however, I would recommend that you make it small in both cases.   Steve Rush: Yeah.   Jessica Katz: Yeah, that if you do a Waterfall project, that's going to take you a year to implement, it's way too big. You want to do a really small Waterfall project, not a big gigantic thing because we're usually wrong about our estimates. Almost always wrong about our estimate. The cone of uncertainty will tell you your 0.25 to 4 times wrong on your estimate. So, if you estimate something's going to take a month, it could take you a week or it could take you four months. But if you estimate something's going to be a year, it could take you a quarter or it could take you four years. And that costs associated with that kind of risk is much higher. So, the smaller you can make it the better chance you have.   Steve Rush: Risk is also a really interesting point, isn't it? That keeps coming up in my change world. When I start introducing the whole hypothesis of experiments and testing and using some of the Agile techniques to start helping move change forward, faster and release value earlier. One of the things that keeps coming back is, surely this is much riskier than a good old traditional or to Waterfall project. How would you respond if you were positioned with that?   Jessica Katz: Yeah, it only feels like Waterfall is less risky because it feels false. Like it's more sure.   Steve Rush: Right.   Jessica Katz: Right, when we do a Waterfall project, we're certain. We've built all the requirements, we know everything, but the reality is as soon as it hits the market, we've lost our surety. Now we're getting feedback from our customer base and the market could be internal to the organization or external, as soon as it hits the market, you start getting feedback. And if you can't be responsive to that, if you spent a year building a project and now it hits the market and you find out the market, doesn't like it, you've lost a year's worth of money, where if you deliver for a couple of weeks and the market starts responding and you have an opportunity to shift your requirements so that it better suits the market. In a year's time. If it takes that long. In a year's time, you're much more likely to have satisfied your customer. And so, you know, usually when you build these big Waterfall projects, you pull like one or two people from the customer base, you have a little advocacy group. You're not really getting the full breadth of your customers and your customers are really what make the return-on-investment possible.   Steve Rush: And managed well, Agile will de-risk your project, the risk of change.   Jessica Katz: Yes.   Steve Rush: Absolutely, and I'm delighted here and it's absolutely something I experienced quite a lot, so awesome. You mentioned a little earlier, the frozen middle of the middle manager. This is taking you down a path yourself now where you're putting pen to paper and writing a book. So, we'll naturally going to have you back on the show when the books up and running to tell us a little bit about that, but from your research about that kind of frozen middle, you kind of almost identified, having you? There are three roles that typically present themselves in organizations where that kind of gets stuck. Tell us a little bit about what you found?   Jessica Katz: Sure. So, if you were a manager, you wear three hats. One is the hat of being an employee, right? I'm an employee. I'm coming here to do a job, to get paid, to grow myself, right? So that's one role,  the next role is one of advocate where you're advocating for the people that report to you. You're trying to create an environment that makes it possible for them to deliver, give them opportunities to grow, remove blockers so they can be successful. And then the other hat you're wearing is an enforcer. And this is the person who manages the status quo of the organization. Generally speaking, organizations want to stay at status quo. The pool will always be back to status quo. And the middle manager is the one making sure that continues down that path and in doing so, if they keep with the status quo and they present status quo and they lead like they're part of the status quo, then they're more likely to get promoted and have raises and be recognized for their work. So, there's a benefit to them in being an enforcer financially. And the other side of that hat is if you're advocating for the change, that's occurring in your teams and for your team, particularly if the team culture and the leadership culture is different. If you're advocating for them, then you look like you're not part of leadership and it will hurt your chances for promotion and raise because everybody wants to hire people and promote people that look and feel like them. And I'm not necessarily here talking about like physical attributes here. I'm talking about the, you know, the state of being, if you approach work the same way as the leader's approach work, they're more likely to recognize you as a good leader. Then if you approach work differently,   Steve Rush: Yeah. You need that kind of Azure and provocateur that drummer the change, Meister, call it whatever you will, but you need that to push against the status quo. How do you therefore then encourage that middle manager to manage their political corporate self-whilst still doing that effectively?   Jessica Katz: Very carefully.   Steve Rush: It's definitely true.   Jessica Katz: The first thing I recommend is that if they have a change that they think is worthwhile in the system. That in this position of middle-management, you don't actually have a lot of power. You have more power than the people that report to you, but in the organization at large, you don't have a lot. So, my recommendation then is to find a mentor in the system who's in leadership, who's known for implementing change and have them help you shepherd that idea through the system because you have to move change through the system that is. It's like, I mean, we see it all the time in the United States, the way laws are made, right? You have an idea and you have to wait until there's enough social pressure behind it before laws started to happen. It's the same kind of thing that needs to happen inside an organization. You build social pressure behind your ideas, and if you can get a mentor who is known for implementing change into your system, that's already in a high leadership position. You can leverage them to help you think it through and get it through in a way that is healthy and healthy for you as a manager and then also healthy for the organization. So, it's not jarring to the status quo.   Steve Rush: And this is also where Agile can help too. Isn't it?   Jessica Katz: Yeah.   Steve Rush: So, by running some experiments and some hypotheses, you can gather some evidence that helps the energy behind the change you want to plan or design, right? Jessica Katz: That's right. That big word that I heard you use there, the big words, hypothesis and experiment. A hypothesis looks like this. I believe, or we believe by implementing this change, we will see these results. We'll know where, right. Or we'll know we're wrong when this data is evidence and then try it a little. In fact, when I do Agile transformations, I don't recommend they changed the entire company all at once.   Steve Rush: Yeah.   Jessica Katz: I recommend that they set up a team or two fully empowered to make all the changes they need and test it in their system first and find out what blockers show up so that you can remove some of those blockers as you, it spread it further. So, you're not throwing your entire company into chaos, right? You're putting a company or two or a team or two into a chaos and deep learning for your organization. And I suppose that's really the trick around hypotheses and experiments is that you're looking for learning. Do you know that you're right? Is the change that you want to implement in the system a good one? Well, we don't know. So, test it, find a way to test it.   Steve Rush: Yeah.   Jessica Katz: Small test it small.   Steve Rush: And if you get these behaviours right, as a middle manager, these middle managers will progress because they'll have the evidence to suggest that what they want to do, delete the organizations, right? And then you create that change culture at the top of the shop through kind of just natural growth and natural progression, I suspect.   Jessica Katz: Essentially, if you can get a groundswell, the company has no choice, but to move, right. But you'd probably need a, you know, a one in five for every leader that is resistant to the change you need at least, you know, five or more people that are into the idea of that change.   Steve Rush: Got it.     Jessica Katz: Because of that weigh towards leadership. Steve Rush: So, this part of the shows where we now start to turn the leadership lens of you. So, I'm going to ask you a few questions now just to hack into your great leadership mind. So, the first kind of thing I'd like to explore with you is your top three leadership hacks.   Jessica Katz: Okay. So, the first thing I want to talk about is spend 15 minutes every day planning your day. It's it feels counterintuitive. Well, that's 15 minutes. I'm not working then. Right? But the 15 minutes is used as a little bit of self-care. It lets you look at the day and decide what you need to prioritize in that day to be effective, even better. If you can do like 30 minutes on Monday or Sunday. So, you know, going into the week, what to expect. Now, those 15 minutes could be in the morning if you're an early bird or in the evening, if you're a night owl for the next day, what I have found is that if I do it in the morning, it sorts of sets me up for the whole day and I'm much more effective and the right things get done. And if I do it in the evening, it makes it easier to sleep. Cause I'm not worried about what's coming up the next day. So that 15 minutes every day is a little bit of slowing down to speed up, which is a really common Agile trend incidentally that you want to slow down to speed up. It has long-term impacts instead of short-term impacts.   Steve Rush: Love it, yeah.   Jessica Katz: Yeah, so that's my first one. My second one is don't assume you're right. Just because you have a specific role. So, if you're, for example, I'm an Agile coach. I'm going to come into an organization and I want to come from deep curiosity, I can say things like, well, common practice in the Agile community is X and somebody could say, well, I don't think that kind of practice will work for here and I'll go, okay, well, let's have a discussion about what the common practice is trying to solve, what problem you're trying to solve and find a solution that better suits your needs. In a position of leadership, you need to do the same thing. I have an idea about how to solve this problem, but I want to leave the room open for other people's ideas. And sometimes that means in environments that have a high retribution culture. Sometimes that means not saying anything until other people have spoken. But in a low retribution culture where it's easy to trade ideas back and forth and up and down the hierarchy, then just leaving that open door and stay in curious to what other people have to say would be my second suggestion.   Steve Rush: Cool.   Jessica Katz: And my third suggestion is lift others up. This is the rising tides lift all ships kind of circumstance. In traditional hierarchical organizations. It's very common for leaders to put themselves forward and try and look good and doing things, always trying to hoard and do things so that they continue to promote. One, you're going to burn out at some point and two, it doesn't give the people you're supporting, the people that report to you. It doesn't give them room to grow. So, lift them up and help them shine. And you will shine as a result of it. It is another one of those. It feels counterintuitive to do, but it's the right way to scale yourself.   Steve Rush: I love it. Often though, the most important things that we need to train ourselves to do differently feel counter-intuitive. And I love the whole, you know, 15 minutes or 30 minutes a day, getting yourself in order because ultimately you called it out. This is not about time management. Time management is kind of baloney, right? It doesn't exist, but what does exist is prioritization, love those hacks. The next part of the show, our listeners have become affectionately accustomed to hearing stories from our guests where they've had some adversity, things have maybe screwed up in the past. We call it Hack to Attack. But the key thing here is that we've learned from it. And it's now a force of good in our life and our work. What would be your Hack to Attack Jessica?   Jessica Katz: So, I have been passed over for promotions. I have received bad performance reviews. I have been fired. All of those things have happened in my history and I was contemplating them. And I was like, what's the common theme really? That came out for me in those things. And the common theme is that I'm a really fast mover and a fast thinker and it is worth it for me to slow down and observe and listen to the systems I'm in to make sure I don't misstep or inadvertently cause harm where no harm needed to be. It does require a sort of deep self-management for me. So, you know emotional intelligence is you know, the factors of self-awareness, self-management, others awareness and others management. I would say the two that I was weak on was others' awareness and self-management. Really understanding the impact of my words and actions and staying around to clean it up. If I made a mistake, cleaning it if given the opportunity, right? Because if you do harm, the other person has to be willing to have you clean it.   Steve Rush: Defiantly.   Jessica Katz: That's kind of where my big learning has come in. Steve Rush: And thank you for being so candid. There'll be many people listening to this who suffer with a similar kind of philosophy. And it's just that kind of being self-aware and organized that can make a massive difference, so awesome stuff. The very last thing that we'd like to do is to give you a chance to have a bit of time travel now. So, you get to bump into Jessica when she was 21 and you get to give her some advice, what your advice going to be?   Jessica Katz: Well, just to set the stage for your listeners. When I was 21, I hadn't yet figured out what I was going to do with myself. I chose not to go to college right away. And I was a single mom. And I was about a year out from moving to Nashville where I had no support system. And if I had a chance to do it over or had a chance to go back and talk to myself, one of the things I would say is take a breath and look at your support system. How are you going to have that support, that kind of support, no matter where you go? And a lot of what that takes is asking for help, even when you think you don't need it. It's still a hard thing for me to do, to ask for help. I'm better about it than I used to be. But man, if I could have gotten a hold of 21-year-old me and been willing to lean into that vulnerability, it could have been a huge shift in my life earlier.   Steve Rush: If only we had time travelled, right?   Jessica Katz: That's right.   Steve Rush: By then the world we're all different and we wouldn't have had the learning experiences we've had along the way.   Jessica Katz: That's true. That's true.   Steve Rush: So, what's next for you, Jessica?   Jessica Katz: What's next for me? My primary client is a training organization. I do some subcontract training through them. So, I do have some public classes available. If anyone's interested, they can go to my website to find future classes and I need to buckle down and work on that book. I've been a bit stuck, but this conversation today may have gotten me unstuck. So, I just want to say thank you for that.   Steve Rush: You're very welcome. We can unliberated your liberated elephant, right now. Jessica Katz: That's right. That's right. Get my elephant out of the room right now.   Steve Rush: Awesome, and I know that when you've concluded your book, we'll get you back on the show. We'll talk about some of the experiences in there as well, and we'll make sure we help our listeners connect with you. In the meantime, what's the best place for them to, we can send them to your website and that's liberatedelephant.com.   Jessica Katz: And if they want to follow me on LinkedIn, I do a bunch of posting there and it usually cross posts Twitter so they can follow me on Twitter. On Twitter I'm @ElephantTamer.   Steve Rush: Love that.   Jessica Katz: And on LinkedIn, you can find me as Jessica Kat.   Steve Rush: Brilliant, we'll make sure all of those links to your websites, Twitter and LinkedIn are in our show notes as well.   Jessica Katz: Wonderful, thank you so much.   Steve Rush: Jessica, listen. It's been absolutely amazing chatting to you. I've thoroughly enjoyed the whole exploration of Agile and the change and how you coach that through with your clients. Just wanted to say, wish you every success with conclusion of your book and most importantly whatever you do next and thanks for being part of our tribe on The Leadership Hacker Podcast.   Jessica Katz: Great, thank you so much. Stay healthy.   Steve Rush: Thank you, Jessica.     Closing   Steve Rush: I genuinely want to say heartfelt thanks for taking time out of your day to listen in too. We do this in the service of helping others, and spreading the word of leadership. Without you listening in, there would be no show. So please subscribe now if you have not done so already. Share this podcast with your communities, network, and help us develop a community and a tribe of leadership hackers.   Finally, if you would like me to work with your senior team, your leadership community, keynote an event, or you would like to sponsor an episode. Please connect with us, by our social media. And you can do that by following and liking our pages on Twitter and Facebook our handler there is @leadershiphacker. Instagram you can find us there @the_leadership_hacker and at YouTube, we are just Leadership Hacker, so that is me signing off. I am Steve Rush and I have been the leadership hacker.  

You’ve probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker, who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can’t measure “building trust” — and therefore, it’s not a goal. We also discussed: Leveraging the same topic across an entire year Shareable content as a goal How to extract meaningful insights from your metrics Show Notes: 1:40 - How do you know whether you’re building trust with your audience? 5:16 - The way people consume media and the effect it has on content formats. 7:54 - Tracking success and metrics among different forms of content. 10:32 - People tend to follow common patterns while reading written content. 14:46 - Getting executive buy-in for content marketing.  17:42 - Repurposing content without sounding repetitive.  19:44 - Tommy's 4 content marketing goals. 26:31 - Strategies to getting your content shared.  31:24 - What makes Mary Meeker’s annual internet trends report so successful?  35:25 - Confirmation bias in content marketing, news and media. 43:38 - Understanding how visitors are interacting with your content. 49:52 - Reporting metrics in a way that aligns with your story. Links: 99% Invisible  (6:42) Airtable (11:41) Chartbeart research (22:03) Orbit Media by Andy Crestodina (25:41) Blogging Statistics (25:49) Content marketing goals (30:52) Mary Meeker - Meeker Report (30:54) Mailchimp (36:49) Unbounce (36:55) Quickbooks (38:35) Adobe Analytics (44:01) Chartbeat (44:08) Tommy’s site: Tommy Is My Name Growth Machine Blog Find us on Twitter: Tommy: @tommyismyname Amanda: @amandanat Growth Machine: @growthmachine__

What is edtech    To begin with Educational technology is simply the combined use of computers (that is the technological processes) and educational resources to facilitate learning and help improve students' academic performance.   Investment   Although online education via edtech platforms has been around much before Covid-19, the crisis has been a major catalyst in enhancing the learning process not just for students and educators, but for investors as well. Student enrolments and investments into the sector have both surged rapidly. Edtech has garnered investments worth $1.1 billion in 2020, its highest-ever annual tally and four times over last year. And a big surge in revenue during pandemic period has also helped convert customers faster, and investors expect that the trend will continue as users get comfortable with digital learning. The last few months have been quite action-packed for education technology company Byju's. The Bengaluru-based firm leads the table which raised nearly $1.12 billion in four tranches from January 2020 to September 2020 from celebrated investors like Mary Meeker and Yuri Milner,  and now from US private equity firm Silver Lake, Tiger Global, General Atlantic, Owl Ventures and DST Global. Unacademy has raised 150 million dollars from soft Bank, Nexus Venture, General Atlantic, etc. Reasons for this major shift to online learning Over the past few months, as students are confined to home, digital education has evolved as the only way to continue learning. Also, full-scale return to schools doesn't look plausible in this academic year, it will continue to push online as a main medium of instruction especially for primary and secondary levels. But will this technology stick once students go back to school? Studies on the efficacy of online as a medium for school teaching are still emerging. Even though schools will reopen, supplemental and remedial learning will continue to grow online. Listen to the podcast for more    

Not many people trade in both a successful finance career and the chance to get a Harvard diploma for the opportunity to launch a business. But that’s what Sarah Paiji Yoo did. And when she found success and sold her first company, she knew that she could never satisfy that entrepreneurial itch by doing anything but building another company. Sarah went on to co-found a start-up studio and helped launch a number of other companies, including M.Gemi and Rockets of Awesome, but she craved more. Ultimately, she wanted to dig into something that served a deeper purpose.  Today, Sarah is a co-founder of Blueland, a consumer products company on a mission to eliminate single-use plastic packaging. The way Sarah and her team are accomplishing that mission has started with creating a new way to develop and use cleaning products and has included a stop along the way in the Shark Tank, where Mr. Wonderful himself, Kevin O’Leary, bought into the company.  On this episode of Up Next in Commerce, Sarah sheds light on common mistakes that young entrepreneurs make when they are starting out, as well as shares the secrets for avoiding those mistakes. Plus, she explains what the holy grail metric is for judging the health of your company.  3 Takeaways: In the early days when you only have one or two products that consumers buy, it’s easy to keep track of how people get funneled through. As you begin to expand your product offerings, measuring acquisition behavior and retention becomes more important in being able to judge the health of the company and the new products brought to market.  The importance of focusing on product-market fit can’t be overstated. Often, young companies and their founders get caught in the trap of trying to please investors or race to profitability through clever marketing or other shortcuts. The only way to achieve meaningful, sustained success is to know you have product-market fit from the get-go, and then optimizing your strategy from there.   You can still do something even if you don’t have all the pieces to the puzzle. Even though an idea seems simple, there are always going to be complications to work through. Being tenacious and having grit are the keys to being able to see you vision through to completion. For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Hey, everyone. This is Stephanie Postles, your host of Up Next in Commerce. Today we have Sarah Paiji Yoo on the show, the co-founder and CEO at Blueland. Sarah, how are you? Sarah: I'm great, how are you, Stephanie? Stephanie: Doing well. And you're calling in from New York, right? Sarah: Yeah. Good, old New York City. Stephanie: Yeah, how's New York life right now? Sarah: New York life, it certainly feels ... It's funny, because I feel like in the beginning, we definitely were the hotspot of coronavirus. But now it feels like one of the safer places to be, given the high immunity. So, it's good. I think it's a little unfortunate that summer now, it's my favorite season in New York, so, it's unfortunate that we're still, for the most part, having to stay at home. But I think we got in our groove and it has definitely given at least my family the opportunity to force ourselves to find other ways to explore nature right outside New York City. Stephanie: So, I'd love to dive a bit into your background before we get into Blueland. Because I read some interesting things about you about having some Ecommerce companies in the past and dropping out of Harvard MBA program and I'd love to hear a bit about your journey of how you got to where you are today. Sarah: Yeah, absolutely. So, I guess if I were to start way back, I started my career actually pretty traditionally in finance and consulting. Certainly early in my career I actually had no aspirations to be an entrepreneur. I always consider myself relatively risk-averve so it is interesting to see how life unfolds. But yeah, I started my career very traditionally after those stints in consulting and finance, which I actually wouldn't trade for the world. I really appreciate the experiences and the skillsets that I picked up and the frameworks it gave me to really think about the world and business. Sarah: But after those stints I decided to go back to Harvard for business school, to really, most of all to be able to have the time to step back and reflect on what it was that I wanted to do next. Because I think my early experiences, if anything, taught me that I wasn't a lifer in terms of professional services, I really wanted to be more in the driver's seat and wanted to be at a company versus advising the company. And so, yeah, I made the decision to go to business school. And when I got to business school it was a really interesting time because there had been, right before I came, a series of female founders that had started very impressive companies, GuildCrew, Birchbox, Rent the Runway, LearnVest, Katrina who started Stitch Fix with just one year ahead of me in business school. Sarah: And that was extremely inspiring for me just to see a set of women who were young and had a very similar background or set of experience as myself and see them so quote, unquote, early in their career, setting out to build their own business. And I decided that given business school ... You can make what you want of business school but it doesn't have to be particularly rigorous. And so, I had more time on my hands than I did previously what I was working in, so I decided to really use that time and try to start a business while I was in business school. And a few months in I ended up starting work on my first startup, which was Snapette, which was a mobile shopping app that helps consumers find products and stores around them. Sarah: I was really excited about everything that I was seeing around smartphones and the mobile space. And this was still pretty early on. So, this was almost 10 years ago, pre Instagram days, if you can imagine a world before Instagram. Stephanie: Tough world to start in. Sarah: Yeah. Yeah, exactly. But yeah, that's the first business I decided to start while in school. I ended up raising a round of venture capital that summer between my first and what was supposed to be my second year of business school. And so made ... it was actually a very easy decision, to drop out of Harvard and continue to just work on Snapette. And I ended up scaling that business for the next about three and a half years to a small team, about 20 people. And then we ended up selling that business to one of the world's largest stock search engines at the time, called PriceGrabber. Again, almost four years in. And- Stephanie: That's amazing. What was the process like, selling the company? Did you actively go about selling your company or were you approached? Or how did that look? I heard a good quote the other day that companies don't just get acquired, you actually need to actively go and sell your company if you want it to be sold sometimes. Sarah: It's interesting because I've also heard the opposite. Stephanie: Oh, interesting. Sarah: Which I can related to both [inaudible 00:05:48]. I was actually worried with the phrase, but we were lucky in terms of we received an inbound. Stephanie: Oh, nice. Sarah: That tipped us off to, "Oh, this might actually be a good time to sell. And the context of that period was, I started Snapette at a time when Mary Meeker and a lot of these industry experts were saying, "Oh, mobile's going to be the future. People are going to spend more time on their phones than on their desktop," and that seemed inconceivable, the early days as she was saying that. And when we sold, that's when we were seeing about 30% of site traffic, to many of the major sites coming from mobile instead of desktop. So, it still hadn't flipped yet. Sarah: But it definitely felt like it was coming. And so, yeah, we had an inbound from a traditional, online, non-mobile player. And that kick started me to reach out to a few more folks in the space that had a similar profile, because if we were going to engage in these conversations I thought, "Let's run a robust process," because obviously competition can always help drive a better outcome. And so that's what I did. And ended up not really engaging a bank or anything. That's where my former finance experience definitely did come in handy because I did have experience buying and selling companies and so I understood ad a high level what that process looked like. And so, yeah, we were able to quarter back that process in-house and get a few offers and ultimately find an acquirer for our business. Stephanie: That's amazing. So, at that point you got the itch to start another company? You're like, "This is great. I'm going for round two." Sarah: Yeah. Yeah, yeah. Exactly, exactly. So, initially we had ... Not initially. We had a one year lockup with the parent company. And so our whole team moved over. And it was interesting, I think initially I was extremely excited about the prospect of being part of a much larger organization, that had much higher revenues and much larger budget. And I didn't expect how quickly ... I feel like day one, post-acquisition all of a sudden, the speed at which we were running, everything came to a halt. And all of a sudden my calendar was full of just meetings with lots of people back to back. Sarah: And I think it was hard. I think it was hard going from also this small, mobile startup where Apple would make an announcement about the newest feature and then I would get together with my team and our engineers and really think about like, "Oh, how can we integrate this? How can really use this to push our product forward?" And in a larger organization, completely understandably you have much longer product roadmaps, you need to justify why a change that you want to make is going to add more value to the company than some much larger initiatives that maybe underway. Sarah: And we were dealing with 18 month, plus product roadmaps, which to me at the time felt like, "Oh my god, if I have to wait 18 months to start working on some of these things, I'm going to be dead." So, it was an interesting contrast for me. And so, I certainly, definitely developed that itch to go back out and start something again. And I think also as a first time founder with Snapette, I had made so many mistakes along the way. And I was just dying to do it again but be better the next time around. Stephanie: So, then where did you go after that [crosstalk 00:09:35]? Sarah: Yeah, so after that, it's interesting, because I think ... my career, my life had been so linear til pre Snapette. But I think that startup journey really showed me both the joys and the benefits of just being being open to what life may bring and that really just reaffirming the Steve Jobs quote, "If you can't connect the dots forward, only looking back." And so, at that point I knew I wanted to get back into early stage company building. I wasn't proactively looking for my next business or the next idea, but I ended up reconnecting with a former acquaintance in the Ecomm space, Ben Fischman, who had also sold his startup, Rue La La, which was one of the first flash sale sites here in the U.S. Sarah: And he had sold his company right around the same time I sold Snapette. And he was exploring the idea of raising a fund and to start a series of new businesses. So, it wouldn't be a venture capital fund, but it would be more like a startup studio. And the thesis that we both share was that, at this point it was 2013, we believed that it was still very early innings in terms of direct-to-consumer. So, at that point Warby Parker was our, in way, that preeminent example of direct-to-consumer. But it was our belief that we would continue to see whole categories move direct-to-consumer, and many of which we've seen now come into fruition. I remember at that point thinking about, "Oh, we're going to see everything from shoes to socks to tampons to vitamins, etc. Everything is going to develop a new brand and find more efficient ways to directly reach and communicate with consumers." Sarah: And so, yeah, he was like, "You should come do this with me." And at that point, again, I didn't have a specific idea in mind. I knew that I wanted to be back in the company building stage. I loved the tech and direct-to-consumer space. And so, yeah, I jumped onboard with him and was a founding member and partner of that team. And so, that startup studio was called LAUNCH, or is called LAUNCH, it's still around today. And the goal was to then launch one new business per year, which is what we ended up doing. So, over the next four years we launched M.Gemi in our first year, Rockets of Awesome. M.Gemi is a direct-to-consumer footwear business. And then we launches Rockets of Awesome the second year, which is a direct-to-consumer subscription kids apparel business. And then we launched Follain, which is a clean beauty retailer. And in the last year that I was with LAUNCH, LAUNCH Trade, which is a direct-to-consumer coffee marketplace. Stephanie: Very cool. How did those individual companies do? Sarah: The individual companies have all been doing great. They're still around today, very proud of how far they've come. But it was definitely a crazy time. Certainly in a period where we've seen over funding and collapses, you know many important DTC businesses I think very proud to say that all those businesses are in great shape and still around today. Stephanie: Yeah, that sounds really fun. Chaotic and crazy but fun. Were there any universal truths that you learned? Even though the companies sound very different that you were launching there, was there anything that you found a best practice and then you could apply it to future businesses? Sarah: Yeah, I think the biggest takeaway, probably from launching multiple businesses is just the importance of focus and the importance especially of focus on product market that in early days I think it's very easy, especially when you are venture backed, either with access to capital or with this immense pressure to grow quickly, to grow into the valuations that you may have raised that it can be easy to fall into the trap to shift a lot of your focus to marketing and growing. But ultimately the best marketing is an amazing product or service that drives strong retention, strong word of mouth. Sarah: And any marketing spend that you deploy is going to be so much more efficient and effective if you don't have a leaky bucket. And I think that's one that is certainly harder, especially in this world where we celebrate large fundings and also companies growing very quickly. And I just think there's so much value, especially early days of almost staying smaller so that especially the founders can really focus entirely on product-market fit and making all the tweaks necessary to really optimize the product, service or offering. Stephanie: Yeah, I completely agree about that. How did you all go about finding or knowing when you had product-market fit? Were you like, "This is the one, let's move forward."? Sarah: Yeah, yeah, yeah. I think it's hard to draw that line in the sand, for sure. I think an important metric or area of metrics to look at certainly are around retention and repeat. Because ultimately there is a lot of focus, especially in D2C, on acquisition. And whether it's customer acquisition cost or cost per acquired customer, ultimately, that doesn't give you the full picture. That just tells you that you were able to have a clever ad and maybe you have attracted someone to make that first purchase. But it's certainly a lot cheaper to have your customer purchase again and repeat with you than having to go out into the market and pay for a brand new customer. And so, we've always been extremely focused on the retention metrics as a leading indicator to help the business. Stephanie: Yeah. yeah, that's great. So, then, at what point were you at LAUNCH where you were, once again, "It's time for me to move on, do my own thing again."? Sarah: Yeah. Yeah. So, I had a crazy journey and it was an amazing ride. I learned a ton about launching new business, having to do that back to back. But I think after my fourth year, after the fourth business, I developed a deep seated desire to do something that was a little more personally meaningful. I think for so many years simply the challenge and excitement of bringing a new brand or product to market that had never existed before was enough for me and it was incredibly energizing. And I still love that aspect of it. But at that point I was looking to build something beyond selling more shoes or beauty products. Sarah: And I think that also was heavily influenced by my becoming a new mom around that time. So, it's not coincidence that the number of years I've been working on Blueland is about the same number of years as my son's age. Stephanie: Yeah, it's funny how all of a sudden, same with me, you get interested in what's organic and what's actually natural and- Sarah: Hard to miss it. Stephanie: Yeah, it's something I never paid attention to that much until having kids. Sarah: Yeah, no, exactly, exactly, exactly. And I think you also start questioning how you're spending your time. You have very limited time, and thinking once you have children and a family it highlights more clearly for you the trade offs between work and rest of life. And I think, I was very open to how I would feel on the other side of motherhood. I was very open to maybe I wasn't going to want to work at all. Maybe I was going to be so obsessed with my child that I was going to want to spend every waking moment with him, which would also have been a fine outcome. But interestingly, after having my son, for me, I realized that I still really did love working. I loved my work a lot but I think I just needed to find more meaning in it if it was going to take up so many hours of my day and taking away from my child. Stephanie: Cool. So, then, what was the first step when it came to ... what really led you to creating Blueland? Was there an aha moment, was there something ... Tell me a little bit about what Blueland is maybe first and then how you came up with the idea. Sarah: Yeah. So, Blueland is a consumer products company, we are on a mission to eliminate single use plastic packaging. And we are starting with cleaning products. And so, the first set of products that we launched, when we launched about a year ago were a set of cleaning sprays and hand soap. And what was really unique about our products was that instead of selling you a bottle of liquid, these products are traditionally about 90% water, we've shrunk these products down to these tablets that are about the size of a quarter so that instead of buying a new plastic bottle every time, instead of paying for all this water which you already have at home, you can use one of our beautiful, reusable bottles and simply fill them up with warm water, drop in one of our tablets and it starts to bubble on its own, there's no shaking or stirring or weird chemistry required. And at the end of a few minutes, you have a full bottle of hand soap or cleaning spray. Stephanie: Yeah, that's cool. Sarah: And our cleaning sprays include a multi-surface cleaner, glass and mirror and a bathroom cleaner. Stephanie: Yeah, it remind me of a Alka-Seltzer, where you drop it in and then all of a sudden you have this big big bottle of cleaning solution. Sarah: Exactly, exactly, exactly. And we stared there because we found that it was very intuitive for people even though it was something that had never been done before, it was brand new to market, it was something that people could see and quickly understand like, "Oh, that makes sense. That water and the tablet can make a bottle cleaner." And so, yeah, those are the products we started with. Happy to say last month we released our newest category which is the dish category. So, we launched a dish soap and dishwasher tablets. And in a similar vein, these products were created as part of a reusable, refillable system. So, upfront we sell you a permanent, forever container that you can refill with our refills that come packaged in paper based compostable packaging instead of plastic. Sarah: And so, our dish soap is actually a powder. But it's used very similarly to liquid, to the extent that you just sprinkle it directly onto your sponge, you add water and then you get a nice, rich foam. And yeah, our dishwasher tablets are naked, to the extent that they don't come individually wrapped in that plastic film that you'll find, with most all dishwasher packs. Stephanie: I've never really thought about, "Where does that film go? Does it just go down the drain? Sarah: Yeah. So, it's unfortunate because it- Stephanie: That's sad. Sarah: Yeah, it is sad. It is sad. Because I think the assumption for a lot of people, understandably, is that because it dissolves, that it just goes away. But unfortunately, because it is a synthetic petroleum based plastic film, the plastic molecules do still remain and enter our water systems and majority of it is then ultimately released into the oceans, rivers and anything else. Stephanie: So, when building this company, I read that you had reached out to over 50 manufacturers who all turned you down. And I wanted to hear- Sarah: Oh my goodness. Stephanie: I wanted to hear that story a bit, because I think most people maybe after 10 woudlve been like, "Well, it's not possible." Or, "We can't find how to contain these tablets." Or, "No one knows how to do it." Tell me a bit about what was that process like when starting to build the products out and trying to find people to partner with to make them? Sarah: Yeah, yeah, yeah. So, I think a big piece of being a entrepreneur, it's not rocket science, it's just being tenacious and having grit and not taking no for an answer and not assuming that because it's never been done, that means that it can't be done. And so, yeah, I think when we initially came up with this idea for Blueland, it was a crazy idea. And we had a lot of questions from people like, "Well, if it's so easy, why hasn't it been done?" And we're like, "Well, somebody has to be the first." Sarah: And so, yeah, initially, the natural place to start was to reach out to manufacturers, because typically, whether it's in the food space or the cleaning space or in the beauty space, a lot of these spaces are fashion. A company usually works with a contract manufacturer to actually make their products. And so, first choice was finding someone with the existing infrastructure that could just make this for us. Not surprising, in retrospect, hindsight's always 20/20, that no one could do this for us. We were reaching out to cleaning products manufacturers who were creating these products as liquids, and they were pretty much telling us how, "We don't know how to deal with solids, like we don't even have tableting machinery. And in fact, many of the ingredients that we buy for our liquid products actually come in liquid form. And so not even sure how we would then transform that into a dry product." Stephanie: But did you have an ingredient list? Were you like, "This is what I want in it?" Because that [crosstalk] seems hard to me of like, how would I make a multi-surface cleaner? Sarah: Exactly, exactly. So, in the beginning it's just this huge chicken or egg problem. So, we reached out to many manufacturers. And at that point it became also just less so in terms of ... we didn't necessarily think we were going to find an end-all, be-all solution with one of these calls but our hope was that we were going to get enough smart people in the space, who had been in the space for decades to talk to us in each of these conversations, we were going to glean a little bit more information. And if they couldn't do it, they would potentially know someone else who could. Whether it was a scientist ... because a lot of these contract manufacturers also work with contractor chemists, et cetera, they might know of an ingredient that they heard of that would be able to help us do this and so it really was just our form of Googling around, when Google could only get us so far on these niche topics that no one had a reason to read up about online. Sarah: But yeah, I think it became apparent through these conversations that someone was going to be able do just do this for us and everyone was recommending that we would need to come to them with a formula. And at that point felt like we hit another wall because my co-founder and I, we didn't have any chemists in our direct network. We had no idea where to even begin. We were both business people. And so, we, after asking our network, not really finding any leads to any reputable chemists, certainly no chemists with a cleaning products background, we just turned to LinkedIn. Stephanie: Ooh. Sarah: That was just a natural place to turn to, to be able to search for experts based on their experiences and at that point ended up going down another, very long rabbit hole of collecting ... We still have that spreadsheet today of hundreds of names of chemists that we found on LinkedIn and wrote up what their background was and ranked them and then just started reaching out to them, just [inaudible] reaching out to them on LinkedIn and just trying to get as many people as we could on the phone with us, like we were doing with the manufacturers. Stephanie: Did you get a good response rate from people or was it slow? Sarah: It was definitely slow. In LinkedIn there's all these limitations of if you're not connected, they may not readily see your message, also turns out a lot of chemists aren't actively checking their LinkedIn or messages. We also were just two random people that were messaging about this crazy idea that most recipients on the other side probably had like, "I don't know how to do what they want to do," or, "This idea seems crazy," or, "Why are they soliciting me for a job? Why would I leave my big company, well paid job to go do this?" Sarah: So yeah, I think suffice to say response rate wasn't great. But to some extent, it also was a numbers game, which is why we did reach out to so many people. And we were able to get a good number of people also just to get on the phone with us. And there definitely were a set of folks that we're so thankful to that were inspired by our mission and the audacity of at least the vision, and were willing to chat to see if they could be helpful. And that is ultimately also how we found our incredible head of R&D, Syed, it was through LinkedIn. Sarah: He was formerly at method, which is one of the world's largest non-toxic cleaning products companies. And prior to that, he had the perfect background because prior to cleaning products he was actually working in nutritional supplements. So, vitamins. So, he also had that hard, tabled-like form factor experience. Stephanie: That's amazing. So, how many tablets are you selling today? And how much plastic is it removing from the environment if someone chooses that versus a normal alternative? Sarah: Yeah, yeah, absolutely. For us today, I forget the latest numbers. But we've sold tablets in the millions- Stephanie: Wow. Sarah: ... at this point, which is exciting because that means that our impact has also certainly been in the millions of plastic bottles eliminated. I think people are always surprised to hear that five billion plastic cleaning bottles are discarded each year, because there is so much focus on the water bottles and the coffee cups and the straws. Rightly so, because those numbers are even larger. But people are always surprised to hear how much of ian impact you can do by also just swapping out your cleaning products to a reusable solution. Stephanie: Yeah, yeah. That's amazing. Nice work. So, I'm guessing there has to be some kind of convincing and education factor that had to go on because a lot of customers at first, they all worry about maybe the anti-microbial factor and everyone's probably ... at least when I think about it I'm like, "Just throw some Lysol on it or bleach or something, that'll clean up anything." How do you go about convincing people that your product has the same benefits and even though it's natural, it'll still work? What does that education piece look like? Sarah: Yeah. So, that education piece is obviously so important and has become even more important during this period of time and COVID where people are very focused at keeping germs, bacterias and viruses at bay. We received, especially in March and April, that was the number one question that we were getting, especially around hand soap, actually. Where people were asking if our hand soap was antibacterial, whether our hand soap would kill COVID. And there we were very direct with the answer that ultimately, no, our hand soap is not antibacterial, it's not disinfecting, we cannot make the claim that it kills COVID. But it was an educational moment for us because at that point we could start the conversation with consumers that also are rooted in many studies that suggest that antibacterial soaps might actually be doing more harm than good, as well as if you look at the FDA, they've made official statements that say, "Regular, non-antibacterial soap is effective for the removal of bacteria and viruses," and that hand washing with plain, non-antibacterial soap is a great way to prevent the contraction and spread of illnesses. Sarah: And so, I think most people that hear that get it, and it will even link them to the FDA site on proper hand washing techniques and just to just reassure people this, "By no means are we looking to mislead or brainwash," but that it's just more the education of, you know, many times I think there's this perception you need a certain set of ingredients to get a certain job done. But- Stephanie: It's part of the marketing behind that too, for people who do have the antimicrobial stuff in it, they're pushing it so hard, "You need this," when I've read the same research about you actually don't really need that and you can still have very clean hands afterwards. Sarah: Yeah, yeah. Exactly, exactly, exactly. And so, it's been nice. It's been a nice period where we can also provide that education, because we are staunch supporters of non-toxic formulations. And so, any opportunity that we have to speak more to the efficacy of non-toxic products as well is always, we think, a good thing, not just for us but for the broader industry and for people on the planet. Stephanie: Yeah. So, how do you get people to find you? I'm thinking, if I'm going to the grocery store, that's maybe where I'll pick up a cleaning product when I run out or something. Are you in retail or were you planning on going into retail before COVID or are you staying strictly B to C? Or how are you thinking about that? Because it seems like it'd be hard to bring people over to buying online when maybe they've never thought to do that unless it's through maybe Amazon Prime or something, I don't know. Sarah: Yeah, yeah. No, it's definitely one of the larger areas of friction that we recognize. To the extent that it's interesting when you think about it from a direct-to-consumer perspective or context because I definitely went into this eyes wide open, as to this is a category that's going to be harder to convince people to go to a separate, online destination to buy the products. Because in my past, I've been in shoes, I've been in apparel, I've been in beauty, and for all of those, especially something like shoes or swimwear, I would argue it's easier to convince someone for a one-off special purchase, like glasses, to go to a separate destination. Sarah: But to your point, with the cleaning products, this is a product that even early surveys have found that over 80% of people would prefer to just purchase these either in brick and mortar stores or just as part of the shopping that they're doing regularly anyways, whether it's weekly or biweekly grocery shopping, whether it's all on Amazon or at their local Target or Walmart. And I think that because of that, retail will definitely have to be an important part of our future. At the moment we are still a most all direct-to-consumer business. We have a handful of retailers that we sell through but still pretty minimal like we're with Goop or with West Elm, we're with Nordstrom. But I think- Stephanie: Those are some pretty good names. Sarah: Yeah. Those are definitely great names, but those are more I think we still view brand enhancing names and not necessarily the place where people are going to every week to traditionally buy these products. But I think it all comes back to focus and we also always knew that direct-to-consumer was going to be an important component of launching the brand. I think there's so many benefits, especially from a brand building and story telling perspective and explaining the mission and as a new brand to market just explaining who we are. And it's certainly an efficient enough channel to be able to get to early adopters and a set of consumers. But we do believe that if we are going to truly maximize our environmental impact and reach as many households as we can, then absolutely, we do need to, at one point, go into retail, physical retail and traditional retail. Stephanie: Cool, so, how do you get in front of the early adopters that you just mentioned? What kind of digital channels are you exploring? How are you doing your marketing? How are you finding customers and bringing them back? Sarah: Yeah, yeah, definitely. Instagram has been an invaluable channel for us, especially on the organic side. I think we've had great success there. So, we've been live for probably just about a year now, we have over 170,000 followers on Instagram, all of it organic. We haven't really done any paid influence or promotion or anything. And I think it's really helped that because our mission is so integrated into our product offering, we are a mission driven company but that could mean different things for different companies. And for some companies that means it's a donation that they're making or a philanthropy in addition to whatever their core product or service is. And for us, our mission is just 100% integrated into the products that we sell. And that's given us the ability to, on social speak across a range of topics and speak more broadly about climate change and plastic pollution and tips on how we can each do our part. Sarah: And it's been so exciting to see how much that's resonated with the community on instagram and how quickly we've grown and it certainly is one of our largest channels. So, it's exciting to see that organic is something that that can work for a direct-to-consumer brand. Stephanie: Yeah, especially if you have that. Sustainability is a hot topic right now and like you said, if you're able to lean into those groups and people and tags and stuff, that opens up a whole new market where maybe other DTC companies who are just trying to sell their product and create brand new content, very different. So, it seems like that'd be a very helpful way to get new customers and access to an audience that maybe you wouldn't get access to otherwise if you weren't building a sustainable product. Sarah: Definitely, definitely, definitely. And it's also been a really great amplifier for word of mouth. I think we're fortunate that we have a product that people feel more inclined to share. So, everyday we get hundreds of people story-ing our products and their unboxings. And I think that's being driven by two things. One is just the mission I think that gives people a real reason or additional reason to want to share our product with their friends, because also saving the planet is something that we have to do together and they understand that the more they can raise awareness for things that help this planet, to their friends and community, the better place we'll all be in. But also, our products are very visual and experiential. The process of making the solutions, dropping the tablet, showing the tablets dissolved. Sarah: I was very worried, before we launched Blueland that that would be one of the largest hurdles to our success because undoubtedly it is more work for a consumer than just going out and picking up a bottle of solution. But I think it's hugely benefited us, especially in a world with video, Instagram stories, et cetera. Stephanie: So, when you're thinking of the health of Blueland, as you're building it, what kind of metrics are you looking at? Specifically maybe around your website and how to know if you're really doing well? Sarah: Yeah, it's definitely starting to get a lot more complicated now that we have so many more products. I think early days it was a lot simpler ... I would say early days it was a lot more straightforward given ... I think over 90% of our new customers were coming in through the same kit. They were all purchasing our four piece kit. And because it that initial basket was pretty uniform, it was much easier to track those cohorts over time and understand both acquisition behavior and success as well as retention behavior and success. I think now, as we look at our business, there's a lot more granularity. We've layered in more fragrances, we have at this point I think six different kit permutations that you could opt into. Sarah: There isn't a clear kit that all new customers opt into. We also have many people that are adding refill packs now to their kits and their first purchase, which changes the way we have to think about repeat curves and retention because a customer, if they're loading up a dozen multi-surface cleaning tablets in their first purchase, that's actually a great thing for business. It drives higher AOP, it's certainly also better for the environment because we're only shipping that package to them once and they may not need another package from us for a year, at least on the multi-surface cleaner side. But as you can imagine, we then need to look at our data in a much more nuanced way and cut in so many more different ways to really understand what is happening. But yeah, largely we are very focused on customer acquisition cost, the conversion on our site at every part of the funnel and then repeat basket size based on original basket size and channel. Stephanie: Yeah, that makes sense. So, is there any best practices when all of a sudden you have a lot more data to work with and you're trying to actually see trends and parse out the noise. Is there anything that ... I'm assuming with your finance background, you're probably already very good at data. I also have a finance background and how long I had to be in sheets and looking at numbers all day was crazy. But, you do learn how to actually parse through large data sets. Like, what are some best practices that you say worked when it came to expanding your product catalog and actually trying to find trends and things to pay attention to? Sarah: Yeah, absolutely. I think the main thing is making sure that you're being thoughtful about the tests that you set up and setting them up in a way where the data will be valuable and also just taking into account what you're in or how much volume you're getting and so not trying to test too much all at one time. Because I think, and I bring up testing because sometimes it's hard to look at just the organic data that you're getting and make a determination as to what the value drivers are. So, for example, a question that we're trying to solve at the moment is that, are there better kits for people to start on? Do we have a preference as to, is the customer going to be more likely to stay with this? Is the customer more valuable if they buy into kit one very kit four? Sarah: And it's hard to look at the data that you have without setting up a clean test because there maybe other factors that have driven certain consumers to a kit one versus a kit four, that would then make their retention characteristics different. So, to do a very clean test, you would want ideally place randomize and drop off a set of consumers to either kit one or kit four and then see if those two cohorts perform differently over time. Sarah: But it's just making sure that we're being really thoughtful with the test, making sure that there's not other confounding variables that we're introducing, like for example making sure we're using the same ad creative to drop people off on kit one versus kit four, taking into account, again, how much traffic we expect to drive, how quickly that test will wrap up. Because certainly you could think, "Well, we're going to do this test for kit one through seven and do seven kits that we're landing on." But it may also just take forever to get any type of answer of statistical significance if we're dividing up our volume in that way. Sarah: Yeah, so things like that. But certainly something that we're thinking a lot about and is certainly far from straightforward. Stephanie: Yeah, tough problems to solve but I'm sure very informative and helpful for the future. So, I know we don't have too much longer but I did want to ask, we've been on a Shark Tank kick lately, we've been a couple of companies who've been on Shark Tank before you as well, and I wanted to hear- Sarah: Awesome. Stephanie: ... very high level, doesn't have to be a really long story, but how the experience was for you and how you dealt with the increase demand and your inventory and everything that came after being on the show? Sarah: Yeah, yeah, yeah. What a wild experience. It's always actually been facetious, half serious dream of mine to go on shark tank. So, it was really exciting. I think we over prepared every step of the way, which was right in terms of I don't say that negatively. But everything from leading up into the pitch, to making sure that we were ready from a site perspective. Our team still says today that we've never been so prepared for anything outside of Shark Tank. Stephanie: That's amazing. Sarah: So, it's something that we always point to, even with our new product launches or other things that we're trying to do. Because especially in startup world, you're rushing, it's never ... And we always point to, "Look how well Shark Tank went, because we spent the time, we were organized, we put the time in and it definitely pays off." Stephanie: What kind of things did you prepare? If you were to look back and say, "These two things were the best things that we did to prepare? Or what were some of the levers there that you were working on? Sarah: Yeah, yeah, definitely. So, I think before filming on that side, it really was all hands on deck, full team for that week leading up to our Shark Tank filming we pretty much focused on Shark Tank. Especially Syed, our head of R&D and myself were going to go into the tank. But even the rest of the team, we were required probably at least twice a day, for about an hour and a half each, so about three hours a day, whole team would be on just grilling us every which way, with the hardest questions they could throw, with the most inappropriate questions they could throw at us. Stephanie: That's fun. Sarah: It's fun. And it was, in the beginning it definitely was incredibly embarrassing because it was so hard. You're just like ... But after that, it really did prepare us for anything that could come our way in the tank. So, that was great. Including lots of, they just threw lots of mental math at us, which if anything, I don't know if they got us better at mental math that it got me better controlling my facial expression when I didn't know something. Stephanie: Yeah, or just delaying the response so long they forget what they asked, maybe? Sarah: Exactly, exactly, exactly. So, that was very valuable. And then from a site perspective, we really did everything we could possibly do to make sure that the site didn't come down. We spoke with a lot of other companies who had aired on Shark Tank to get their tips for what to do, and that was really helpful. Like the guys at Plated had a landing page ready. Because their site did go down. And so, they were very thankful that they did have a landing page ready to capture email addresses. And they were able to capture a ton of email addresses that way and then email the people when they were back up and running. So, we did that. Someone, another company had a really great idea to swap out all the videos or gifs we had running through the site. So, anything that was heavy that takes up a lot of speed or memory and just pairing back to replace all the videos on our site with images. Again, just to lighten up the site as much as we can. Stephanie: Cool. Yeah, that definitely seems like some good due diligence. And you guys ended up getting a deal, right? Sarah: Yeah. We ended up getting a deal with Kevin O'Leary, who has been fantastic and really supportive and shockingly accessible. Stephanie: I was going to ask that, do you actually get time with him and is he actually helpful? Sarah: Yeah, yeah. We get a lot of- Stephanie: Give me all the gossip. Sarah: Yeah. We get a lot. Early days, I was like, "Is this too much time? I have other things to do." But we probably speak by phone or text once every two weeks or so. And definitely- Stephanie: Wow. Sarah: Yeah, yeah, and [crosstalk 00:52:50]- Stephanie: That's way more than I actually thought. Sarah: Yeah. Yeah, in early stage I feel like I was talking to him multiple times a week, especially right coming off of Shark Tank when we had a lot of opportunities and he brought us onto QVC the week after Shark Tank aired. Stephanie: Oh, nice. Sarah: We've done multiple press interviews on TV together. It's been great. It's been really great. Stephanie: That's really cool. Yeah, thanks for sharing that story. So, now we're running out of time. Is there anything you wanted to cover before we jump into a quick lightning round? Sarah: No. I think we covered a lot of ground. Stephanie: All right. Cool, well, let's jump into the lightning round brought to you by Salesforce Commerce Cloud, this is where I will ask you a question and you have a minute or less to answer with whatever comes to mind. Sarah: Okay, great. Stephanie: Are you ready, Sarah? Sarah: Yes, let's do it. Stephanie: All right. I'm going to start with the hardest question first because you've been in the industry for a while and I feel like you'll have a good answer to this, what one thing will the ... Oh, let me rephrase that. What one thing will have the biggest impact on Ecommerce in the next year? Sarah: Ooh, in the next year. Oh, that one's harder. In the next year ... I would say packaging. It's a non-traditional answer. But I do feel like we're seeing the tides are shifting. I've just started to receive my first set of Amazon packages that for once are coming in paper based envelopes instead of plastic based envelopes. And I think that's going to send a great signal to the industry of, "We need to be a lot more thoughtful about with all this Ecommerce comes an incredible amount of packaging waste and consumers are becoming so much more knowledgeable and mindful about the waste that they're creating." And I think we'll start demanding this stuff of companies. Stephanie: Love that answer. What's up next on your reading list? Sarah: What's up next on my reading list? So, I've been incredibly inspired by the Black Lives movement, Black Lives Matter movement. And so, I have picked up a ton of books in that process. And my next one actually, by my bed right now is White Rage. Stephanie: Nice. And have you started it yet? Sarah: I have not started it yet. Stephanie: Cool, we'll have to circle back and let me know what you think of it. Sarah: Yes. Stephanie: If you were to build another company, which I feel like you will probably be doing in your lifetime, what would that next company be? Sarah: Oh, geez. That's so hard, that's so hard. that's so hard because I love the company I'm building at the moment. I always tell my co-founder that I don't think I'd want to sell this business because I don't know what I would work on next. It's just an incredible mix of product development, science and really doing things that I believe will make a huge difference in the world, as well as just educating people in areas outside of our products, which has been incredibly gratifying, just being able to talk about ... Email's probably a couple times a month and certainly social posts multiple times a week where we're just talking about things that have nothing to do with our products but just ways that you could cut out single use plastic from your day to day life. I do think that if I do move on past Blueland, it certainly is going to be something around the space as well in terms of where- Stephanie: Sustainability. Sarah: Sustainability, exactly, sustainability and climate change. Stephanie: Cool. It would seem sad to throw away all the knowledge. I've heard that quite often where a lot of times founders will just get eager to move onto the next thing and they don't always properly value all the knowledge they built up either from their current company they're at or what industry they're in. And so, yeah, that seems great. Sarah: Totally. Stephanie: What's up next on your Netflix queue? Sarah: So, next up on our Netflix queue is season two of The Politician. I know I'm a few weeks late, but I've actually heard that ... my husband and I loved season one and we heard season two there's actually a lot of focus on plastic pollution and there's actually a character who's really leading the charge on eliminating plastic from her and other day to day lifestyles, so, it'll be interesting to see their spin on that. Stephanie: Yeah. No, that sounds cool. Yeah, there's also a series, I don't know if you've heard of it, it's with Zac Efron, which at first I was like, "No, how is he going to do a series on big problems and sustainability and things like that?" It's actually quite interesting. They ... Sarah: Oh. Stephanie: I'm trying to think what it's called. Maybe producer, Hilary can look that up for me and put it in our notes here. But yeah, he went through, first he visited Iceland and was showing there all of the renewable energy that they generate for Iceland. And then episode two was talking about water and it went into France's water system and how they purify it in a much better way than a lot of places in the U.S. do it, so, another one to just put on your radar. But I don't know the name of it, I just know Zac Efron's hosting it. Sarah: No, that's great. I haven't seen him in anything since High School Musical so I'm actually- Stephanie: I know. Sarah: ... excited to see him all grown up. Stephanie: I know, when I saw him on there I was a little bit confused. I was like, "Wait, what?" And then I was like, "Okay, yeah. You're doing a good job. This is cool." Oh, let's see, Hillary put it in there. Down to Earth with Zac Efron. Pretty good one, very interesting. Sarah: Great. Great, great, great. I'm going to add that to my queue. Stephanie: All right. And then the last one that I've recently started asking, what is the number one tool or app or technology that you use day to day that's most helpful to you or that you either learn the most from or that you loved the most? Sarah: Yeah. It's got to be Instagram. I wish I had a more creative answer but ... Stephanie: No, I love Instagram. Sarah: ... I learn so much from others and from incredible resources and I think most recently I think the Black Lives Matter movement has been an eyeopening one for me in so many ways and I think in so many ways that we're trying to even as a company make sure that we are sustaining that moment, but really have been grateful for that platform as a source of education. Stephanie: Yeah, yeah, completely agree. All right, Sarah, well, it's been so much fun talking to you about this. Where can people find out more about you and Blueland? Sarah: Yeah, so, people can check out our products and learn more about our products at blueland.com. You can also follow us along @blueland. And I also post lifestyle tips frequently to my personal account, @spaiji. That's S-P-A-I-J-I. Stephanie: Awesome. Well, thanks so much for coming on the show and we will definitely be following along in your journey. Sarah: Amazing. Thank you so much for having me.  

Niki Pezeshki of Felicis Ventures joins Nick to discuss Finding Markets with Long-Term Tailwinds; Macro Impacts on Venture; and Robust vs. Fragile Data. In this episode, we cover: Background and path to venture. Thesis at Felicis and your focus there? How has the pandemic affected your approach to investment? You've mentioned that you look for market tailwinds, especially tailwinds that will be lasting. Right now, we're seeing a number of shifts that will have lasting effects -- which are you watching most closely? Why do you think the public markets have, largely, stayed high during a very large health and economic crisis? Can you give us an overview on your three-part investing framework for making investment decisions? Where do you look for these large shifts, creating opportunity -- aside from Mary Meeker's report? How do you make sure you are current on-trend instead of getting anchored on data that's old or fragile? What are you looking for in the business model that indicates to you that it is not only the correct approach but can lead to transformational changes in the industry? In which types of businesses do you like to see product-focused founders versus marketing-focused founders, is there a heuristic or systematic way that you think about this? You mentioned that business is a formula and that it's clear early on whether it's going to work or not -- can you give us an example of the formula? What's your approach to coaching and advising founders?  There's this fine line between being overbearing w/ advice and not providing enough insight in an area that could derail a company.  How do you strike the balance? What keeps you up at night... the ones you invested in that you shouldn't have or the ones you didn't invest in that you wished you had? 3 Data points: Let's say that you have a consumer SaaS company that is doing 300K in ARR, growing 20%  MoM and that's all you currently know about the company. Which 3 data points do you ask for and why? To listen more, please visit http://fullratchet.net/podcast-episodes/ for all of our other episodes. Also, follow us on twitter @TheFullRatchet for updates and more information.

Text me! +1 (917) 540-3402Use the internet like you’re part of Gen Z. That means both learning TikTok dances and valuing customization and personalization over a false sense of privacy.This week on Business Casual, we’re talking about data—how our data is gathered online, where it gets bought and sold, and why we might be entitled to some of the money it makes Big Tech. The conversation started with a teardown of former 2020 hopeful Andrew Yang’s proposed data dividend project.On today’s episode, we’re asking some important follow-up questions: Does the next generation of tech users even care about their data, where it’s used, and whether they get paid for it?The short answer is no—because 1) the activist generation has larger concerns than getting a dividend from Big Tech and 2) “People tend to not care about data privacy until they are personally affected.” That’s according to our guest today, Tiffany Zhong, the cofounder and CEO of Zebra IQ and the young entrepreneur once dubbed the Mary Meeker of Gen Z.Zhong says the ways Gen Z grew up—in a mobile-first world—shapes their approach to content consumption, communication, and privacy.Plus, they’re more concerned with things like dismantling systems of racial oppression than they are taking Mark Zuckerberg or Jeff Bezos to task.Many in Gen Z think this way: The value of the content they get from Big Tech and social platforms is greater than the value of their data—some in Gen Z feel that they’re getting the good end of the bargain. But does that give Big Tech free reign over their data?This is a nuanced conversation about young people and their relationships with data privacy. Check it out now.

【來賓：Fenix C. Hsu】 (錄音時間2020.04.23)

快手超级品牌日国际美妆品牌狂欢节单场销售总额破5亿，销售额破亿用时53分钟。售价4000元的鱼子酱 反重力 精华 一上架就售罄了，最受老铁欢迎的单品是韩国品牌“后”的“天气丹”，销售额达到5500万+。上周六开始，快手电商联合商业化正式面向全球公开招募食品、美妆、鞋服能领域的优质品牌和品牌服务商。 针对“蘑菇街裁员14%”一事，蘑菇街回应称，人员优化是基于业务结构的正常调整，蘑菇街聚焦直播电商行业，所以优化掉部分非强相关业务，导致本次裁员的发生。此前，蘑菇街创始人陈琪发给全体员工的内部信显示，蘑菇街启动新一轮裁员计划，裁员人数达140人，裁员比例为14%。蘑菇街还正经历高层人事震荡。短短一个月内，已有至少3名高管离职。 苏宁易购发布的2019年年度业绩报告显示，苏宁易购2019年实现营业收入2692.29亿元，同比增长9.91%。在利润方面，苏宁易购实现归母公司净利润98.43亿元，同比减少26.15%。而财报中也提到，同期苏宁还出售了部分阿里巴巴股份。此前小家电等产品一直是苏宁收入的第二大来源，这一位置已经被日用百货类产品替代。2019年苏宁日用百货品类营业收入达455.7亿元，同比增长115.44%。 央视新闻称，本月以来，韩国免税店行业整体销售额同比减少了90%，多个机场免税店已经关闭，市内免税店也纷纷闭店或调整营业时间。根据韩国相关规定，没有售出的免税品必须进行焚烧等销毁处理。近日，韩国免税店行业已向韩国关税厅提议，希望通过百货店、折扣店等国内流通渠道来消化库存，但由于审批复杂，预计最快要在今年下半年才有结果。据韩国业内人士预测，随着疫情持续，如果缺乏强有力的救助措施，韩国免税店行业或将面临崩溃。 意大利总理孔特在社交媒体上表示，将与地方政府代表和社会各界共同制定全国统一的复工复产计划，统筹考虑健康防护和生产需要。但他拒绝了下周提前复工的要求，表示将进一步与复工特别工作组和科技委员会专家，以及内阁成员开会讨论复工计划细节。 上周美股继续走高，数据显示美国经济与就业市场受损状况严峻，但近日宣布的重启经济计划以及药物和疫苗临床进展的消息提振了风险情绪。不过，分析人士称，尽管美股近期反弹强劲，但海外、尤其是美国新冠肺炎疫情情况依然令人担忧。 拥有“互联网女皇”之称的Mary Meeker发布了最新一期的《互联网趋势报告》，报告指出，新冠疫情的迅速传播与1906年的加州大地震有着类似的影响。报告指出，线上杂货/食品的按需配送经历了需求暴涨的阶段，并为本地的杂货和餐饮店提供需求。这种提供个性化到家服务的需求在这段不寻常的时光中获得了永久的市场。与亚洲等地区不同，美国地区的此类服务一直处于被低估的状态。 8点1氪，今日言论。威马汽车创始人、董事长兼CEO沈晖通过其个人微博表示，汽车作为大宗商品，具有低频、客单价高、决策链条长等特点，短期内很难迎来真正意义上的“报复性消费”。他认为，“疫情过后，人们的储蓄意识加强，消费也更加理性务实”，同时汽车产业供应链问题也将在汽车制造的逐步恢复恢复过程中起到关键作用。

快手超级品牌日国际美妆品牌狂欢节单场销售总额破5亿，销售额破亿用时53分钟。售价4000元的鱼子酱 反重力 精华 一上架就售罄了，最受老铁欢迎的单品是韩国品牌“后”的“天气丹”，销售额达到5500万+。上周六开始，快手电商联合商业化正式面向全球公开招募食品、美妆、鞋服能领域的优质品牌和品牌服务商。 针对“蘑菇街裁员14%”一事，蘑菇街回应称，人员优化是基于业务结构的正常调整，蘑菇街聚焦直播电商行业，所以优化掉部分非强相关业务，导致本次裁员的发生。此前，蘑菇街创始人陈琪发给全体员工的内部信显示，蘑菇街启动新一轮裁员计划，裁员人数达140人，裁员比例为14%。蘑菇街还正经历高层人事震荡。短短一个月内，已有至少3名高管离职。 苏宁易购发布的2019年年度业绩报告显示，苏宁易购2019年实现营业收入2692.29亿元，同比增长9.91%。在利润方面，苏宁易购实现归母公司净利润98.43亿元，同比减少26.15%。而财报中也提到，同期苏宁还出售了部分阿里巴巴股份。此前小家电等产品一直是苏宁收入的第二大来源，这一位置已经被日用百货类产品替代。2019年苏宁日用百货品类营业收入达455.7亿元，同比增长115.44%。 央视新闻称，本月以来，韩国免税店行业整体销售额同比减少了90%，多个机场免税店已经关闭，市内免税店也纷纷闭店或调整营业时间。根据韩国相关规定，没有售出的免税品必须进行焚烧等销毁处理。近日，韩国免税店行业已向韩国关税厅提议，希望通过百货店、折扣店等国内流通渠道来消化库存，但由于审批复杂，预计最快要在今年下半年才有结果。据韩国业内人士预测，随着疫情持续，如果缺乏强有力的救助措施，韩国免税店行业或将面临崩溃。 意大利总理孔特在社交媒体上表示，将与地方政府代表和社会各界共同制定全国统一的复工复产计划，统筹考虑健康防护和生产需要。但他拒绝了下周提前复工的要求，表示将进一步与复工特别工作组和科技委员会专家，以及内阁成员开会讨论复工计划细节。 上周美股继续走高，数据显示美国经济与就业市场受损状况严峻，但近日宣布的重启经济计划以及药物和疫苗临床进展的消息提振了风险情绪。不过，分析人士称，尽管美股近期反弹强劲，但海外、尤其是美国新冠肺炎疫情情况依然令人担忧。 拥有“互联网女皇”之称的Mary Meeker发布了最新一期的《互联网趋势报告》，报告指出，新冠疫情的迅速传播与1906年的加州大地震有着类似的影响。报告指出，线上杂货/食品的按需配送经历了需求暴涨的阶段，并为本地的杂货和餐饮店提供需求。这种提供个性化到家服务的需求在这段不寻常的时光中获得了永久的市场。与亚洲等地区不同，美国地区的此类服务一直处于被低估的状态。 8点1氪，今日言论。威马汽车创始人、董事长兼CEO沈晖通过其个人微博表示，汽车作为大宗商品，具有低频、客单价高、决策链条长等特点，短期内很难迎来真正意义上的“报复性消费”。他认为，“疫情过后，人们的储蓄意识加强，消费也更加理性务实”，同时汽车产业供应链问题也将在汽车制造的逐步恢复恢复过程中起到关键作用。

This week Paul Wicker of AdStage and JD Prater of Quora talk about the latest headlines in marketing. Mary Meeker dropped her massive tome of tech trends, Snapchat Baby and Gender Swap Lenses lead to massive Snapchat user growth, and Search budgets moving to Facebook. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

"Rob Black & Your Money" - Radio Show June 13 - KDOW 1220 AM (7a-9a) Rob Black talks about gold, Facebook, Google, Uber, TV streaming, and venture capitalist Mary Meeker.See omnystudio.com/listener for privacy information.

Episode 48 of The Redirect Podcast: Insights from Mary Meeker's 2018 Internet Trends report include a few key areas search marketers should pay attention to—specifically, a lot of talk centered around mobile. Switching gears, we talk about the challenges and questions surrounding splitting a site off into microsites, and the impact this could have on your brand and how search engines perceives it. Finally, Google again giveth and taketh away on a feature inside of image search that can impact traffic to a site. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-48/

The influential VC, Mary Meeker, has released her highly anticipated 2018 Internet Trends report. We break down her analysis and discuss the implications of her findings.Starring Tom Merritt, Sarah Lane, Roger Chang and Justin Robert Young.MP3Using a Screen Reader? Click hereMultiple versions (ogg, video etc.) from Archive.org.Please SUBSCRIBE HERE.Subscribe through Apple Podcasts.Follow us on Soundcloud.A special thanks to all our supporters–without you, none of this would be possible.If you are willing to support the show or give as little as 5 cents a day on Patreon. Thank you!Big thanks to Dan Lueders for the headlines music and Martin Bell for the opening theme!Big thanks to Mustafa A. from thepolarcat.com for the logo!Thanks to Anthony Lemos of Ritual Misery for the expanded show notes!Thanks to our mods, Kylde, Jack_Shid, KAPT_Kipper, and scottierowland on the subredditShow NotesTo read the show notes in a separate page click here! See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/dtns.

Here's where it's cheaper to take an Uber than to own a car Ride-sharing companies have long touted the cost benefits of their platforms. Well, depending on the city, it can be cheaper on a weekly basis to take an UberX or UberPOOL than it is to own a personal car, according to Kleiner Perkins Caufield Byers partner Mary Meeker's 2018 annual internet trends report. In four of the five largest cities in the U.S., it is indeed cheaper to rely on Uber than it is to own a car.

Episode 4 of The Redirect Podcast: We dive into Mary Meeker's famed Internet Trends Report for 2017 and discuss what it means for search marketers. DMOZ finally goes away, and a focus shift of featured snippets for your users. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-4/

IBtimes.com International Business Times' Max Willens discusses with Rob Black the rise of voice recognition technology, tech guru Mary Meeker & other tech news.See omnystudio.com/listener for privacy information.

Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we will speak to him about Mary Meeker's annual Internet Trends report. Greg's insight when added to Mary's will guide your social strategy for the next 12 months. Personal note on Greg: When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we will speak to him about Mary Meeker's annual Internet Trends report. Greg's insight when added to Mary's will guide your social strategy for the next 12 months. Personal note on Greg: When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

Subsidiaries. Straight path to market expansion or potentially tangled ecosystem? The experts speak. Steve King/Emergent Research: “For the first time in modern history, the developing world, not the developed world, is the global engine driving economic growth. This, coupled with the rapidly increasing use of social technologies, is fundamentally changing the relationship between companies and their foreign subsidiaries. Erich Joachimsthaler/Vivaldi Partners: “As internet analyst Mary Meeker said in her State of the Internet address this year: ‘We are merely in spring training.' This creates a new reality for companies of how to manage the global organization and how to achieve competitive advantage and profit from it.” Mike Morel/SAP: “Companies are squandering their investments in subsidiaries. They need to share more, implement governance, compliance, and regulation, and manage subsidiary independence.” Join us for Subsidiaries: Curing Chaos at the Family Dinner Table.

Subsidiaries. Straight path to market expansion or potentially tangled ecosystem? The experts speak. Steve King/Emergent Research: “For the first time in modern history, the developing world, not the developed world, is the global engine driving economic growth. This, coupled with the rapidly increasing use of social technologies, is fundamentally changing the relationship between companies and their foreign subsidiaries. Erich Joachimsthaler/Vivaldi Partners: “As internet analyst Mary Meeker said in her State of the Internet address this year: ‘We are merely in spring training.' This creates a new reality for companies of how to manage the global organization and how to achieve competitive advantage and profit from it.” Mike Morel/SAP: “Companies are squandering their investments in subsidiaries. They need to share more, implement governance, compliance, and regulation, and manage subsidiary independence.” Join us for Subsidiaries: Curing Chaos at the Family Dinner Table.