They Don't Teach This in Law School

What's in store for the future of this show? A lot, it turns out!Tune in to this short episode to learn more about what is coming next for "They Don't Teach This in Law School."Also, make sure you get the FREE copywriting course available for a limited time at www.LawFirmAlchemy.com

Is this the episode you were asking for? Nope, but we think you're going to enjoy it. Whether you're just starting to think about how to incorporate more fitness into your busy entrepreneurial life or want inspiration to recharge your normal routine, this is the episode for you! Charley and Joe talk exercise and diet, including discussing their own routines and how they make these health practices part of their everyday lives.Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Want your law firm to stand out and lock in all the highest value clients? A little bit of effort on your client experience goes a long way. We have tips and tricks to nail it in this week's episode. Plus, are you getting it wrong with your marketing by not including the prospect's spouse in your message? Big opportunity there!Thanks to Jared S., Brian G., Nivek B., and others for their newest reviews - we appreciate it!Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Despite damage from the pandemic, major airlines are seeing big upswings in profit. How is it happening, and how can you swipe their playbook for your practice? Turns out, there are a lot of similarities and big ideas for you! Plus, we dig into a little social media advice to make sure you get the most out of your platform of choice (and that was a secret lesson right there).Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Every entrepreneur seeks evolution. You don't want to do the same thing you're doing today three years from now. So how do you ensure both steady and sudden change are part of the plan? Turns out your favorite jelly company may have the answer. Also, let's dig into the wild world of influencer marketing courtesy of the best-known hot sauce company.Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

You've probably heard of the Fear of Missing Out (aka FOMO). Scarcity and urgency can be massive marketing levers for you... and when it's combined with specific triggering language? All bets are off on how big you can go with your messaging! All of that and more on this week's episode!Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Feel like you're still having a tough time hiring? Recent changes in the employee marketplace plus a "will they or won't they" recession status may tilt the situation in your favor. How can you take advantage of it? Listen to this week's episode for advice plus an update on ChatGPT and an interesting use case.Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Did we somehow trick Barbara Corcoran into being on our show? Not quite yet, but we did find seven pieces of advice from the Shark Tank investor and real estate mogul you will enjoy. Also, we get a little silly talking about cookies and office furniture. Basically, it's a punch drunk, near end of the year episode!Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

What does it mean when artificial intelligence can produce content 100X faster than a human being... and it actually reads like a human wrote it? What impact does this have on marketing and legal writing? It could be huge! Also, we talk about uncertainty and how to combat it when analyzing data in your law firm.Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Think you can't create luck? Think again! Just follow the "Luck Razor," a concept similar to Occam's and Hanlon's Razors, two famous ideas already capable of improving your odds of success. Plus, there is a formula to follow for building, growing, and repairing trust. All that and more during this week's episode!Don't forget to search for the Renegade Lawyer Podcast in your favorite podcast player from Ben Glass as part of the GLM Podcast Network!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

What was the productivity rule championed by Thomas Jefferson, Charles Darwin, Virginia Woolf, and other major figures in art and science? The answer may surprise you... and free you from unnecessary extra hours of low productivity work. Plus, we talk about artificial intelligence winning an art prize and what that means for the future of your law firm's brief writing, contract design, and more!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

No one expects to suffer from an anti-growth safetyism mentality, but it can creep in, especially in a highly regulated profession. Learn to conquer this instinct to maximize your ability to prosper in any economy! Plus...How to easily write a great headline for your marketingWhat your firm can learn from Bob Iger's return to DisneyWhy disruptors like LegalZoom are actually your best friendAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

If shame is the ultimate way to stop someone from doing something, status is the ultimate way to get someone to DO something. But how does it work in your marketing? And is it also a poison threatening to destroy you? Plus...Why loss mitigation is a powerful motivatorHow to harness status without feeling like an impostorWhat is persuasion fatigue and why does it kill your holiday buzzAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

With a new overlord at Twitter, there are a big changes happening. How can you learn new ideas for your law firm from what Elon Musk is doing at Twitter? Turns out, it is more than mass layoffs. All that, plus...Does your law firm have a bad audience that is costing you money?Therapy is definitely brokenHow do you figure out what kind of coaching you need?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

How can you hit your peak mental performance in a world filled with distractions? What wild, off-the-wall Gary Vee quote terrifies us? And how can you optimize your day for more productivity? All that and...How to handle your email inbox the RIGHT WAYJoe's decision-making process in a world full of dataWhy you should be interested in TikTok's entry into the fulfillment center marketAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Want to be more persuasive both in marketing and in the courtroom? This week's episode details the psychological triggers that work best, along with investigating celebrity investors and their successes. Plus, why is Mark Zuckerberg the world's weirdest person and insane to release the newest version of his Oculus headset?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Why do most businesses load up on this one useless part of the work week? It's like they're begging to lose a bunch of money through inefficiencies. What is the problem? Listen to this week's episode! Also discussed this week...What is a "superapp" and what does Twitter have to do with it?Lessons from the ongoing pickleball crazeWhy trying to cash in on crazes is often bad for businessAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Feel like you're fighting an uphill battle with hiring? You can instantly increase your talent pool by making just a few simple changes. Also on this week's episode:Secrets to dealing with those annoying 1-star reviews (and why they're not such a bad thing)How do the different generations spend their money?Why hiring "average people" is a secret weapon for some law firmsAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

We are talking about two billionaires, Mark Cuban and Ray Dalio, and using the word "knucklehead" more times in one episode than in our combined lifetimes. Of course, it's doesn't stop there, as we also talk about:What is the "alternative path of readership" and why does it matter so much when writing?How many knuckleheads is too many knuckleheads in your business?While most meetings could just be an email, there are ways to make your meetings better according to the great and mighty Ray DalioAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Law school DEFINITELY doesn't teach you how to use your personality in marketing, so we kick off with a discussion on being YOU in your advertising. Plus, the college system is extremely costly and broken... but it sure has business lessons for you! All that, plus...How do you provide a world-class client experience?CostCo's surprisingly upscale buying optionsHow to use the "get a great deal" mentality while being the most expensive lawyer in townAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

You should NOT rely on Lebron James to run your law firm. We're going deep on this sports metaphor and what it means for attracting talent. Plus...What are complementary colors and how do you make things look prettier?Some light and fuzzy recession talkLots of tech layoffs recently... what does this mean for your law firm, and what lessons should you learn?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

Have you used one of the many meditation apps out there, like Headspace or Calm? They are falling out of favor... What lessons can you draw for your law firm from this shift?Also in this week's episode:How to respond to negative online reviewsWhy smart people are so helpful... and also just the WORSTAvoid your internal biases preventing you from trying new and novel strategiesAll that and more on this week's episode!More ideas and information at GreatLegalMarketing.comFollow Charley on Instagram and connect with him on LinkedIn

After we kick off on a discussion about the basics of video, it's time to dig into the bigger stories for this week's episode:How are prospective employees evaluating your law firm based on what you say during the interview?Also, do you even want people working for you who are so judgmental?What does the hearing aid industry tell us about future competition in the legal profession?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comDon't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!

Feel like you aren't getting much done, even though you consider yourself a productive person? This productivity killer could be to blame...Also on this week's episode:Billboards, buses, and benches, oh my! Are these three advertising formats just the worst?What is the "scatter market" for television advertising, and should your law firm be paying attention?Is now the best or worst time to push deeper into marketing?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comDon't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!

You most valuable clients are probably married. But why? And how big is the disparity between the married and single clients? Also on this episode:Figuring out how cash actually moves in your practice... which is different than just counting revenue and profit!Why in the world is a16z investing in another Adam Neumann project, and what lesson does this provide your law firm?How can you build a vision that is actually useful to your law firm?All that and more on this week's episode!More ideas and information at GreatLegalMarketing.comDon't forget to look for "Renegade Lawyer Podcast" coming soon to everywhere you listen to podcasts!

They didn't teach about buying an office location, so here's something to think about before you try to cut a deal... also this week:What is going on with employees right now? You may be about to hit a big hiring opportunity for your law firm.You already know you shouldn't drink 30 cans of Pepsi a day, but there is a hidden marketing lesson in why one man was addicted to the soda!How do you find better clients for your law firm?All this and more in this week's episode!More ideas and info at GreatLegalMarketing.comKey an eye out for the Renegade Lawyer Podcast featuring Ben Glass! Releasing soon...