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In episode 540 of Delivering #MarketingJoy, Drew Holmgreen discusses his new position and his warm welcome into the industry, the most recent PPAI Expo, and sustainability. Watch now!
It's Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff uncertainty and what inspired Bill to take up (gulp) running. As is our custom, Bill asks David some awkward “Five Easy Questions” that aren't to be missed...and there might be a rapid fire at the end! A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!
This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.
In episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses. Listen now!
To hit the ground running in 2025, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediately forget that there are things we can evaluate in ourselves to say, okay, well even if this is the case, even if this was just a terrible prospect, are there things that I could have done better and differently in this circumstance to create a better outcome? And almost inevitably, the answer is going to be yes. But in order for that to happen, we have to consider it. And we have to think, is this actually what I want to do? And if you do that, you're just going to feel better about yourself. You're going to feel better about your situation. Because you're allowing yourself some level of control in the situation rather than simply delegating the failure to outside factors and assume you're a victim and there's nothing you can do about it. David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing how to hit the ground running in the new year. Happy New Year, and welcome back Jay! Jay: Thank you, David. It's such a pleasure to be here. I think everybody has a desire, you know, at the beginning of the year, to say this year's going to be different, you know, we're going to make all these changes. It's going to be fantastic. But do they really have a way to translate that into action? I picture myself hitting the ground, you know, it's like the cartoon when they start to run, you know, their feet are moving, but they're not moving quite yet. I think a lot of us are in that place. How do we get from spinning to actually moving forward? David: Yeah, it's a great question. I know in the promotional products industry, we have trade shows that start at the beginning of the new year, the ASI Show in Orlando, the PPAI Expo in Las Vegas. And, There's one in Fort Worth as well, an ASI show in Fort Worth. So we got three trade shows in the industry that are really designed to help people get up and running and get started. But as we look at today, you know, this first week of the new year, even aside from that, whether or not you're attending a trade show, chances are you're probably pretty reasonably fired up. Okay, here we go. It's another new year. What are we going to do? This is exciting. And if we think about the types of prospects that we want to interact with this year, the types of clients that we would like to attract, the types of customers that we might want to let go this year, and really focus on building our businesses as proactively as possible. Building our client lists as proactively as possible can really help to improve our quality of life in a dramatic way. Jay: Yeah. I love that. in the restaurant business, there's something called a theoretical food cost and an actual food cost. Theoretical is, what would things be like if you ran perfectly? If there was no waste, everything was perfect. And then actual is where you're at. And the goal is to constantly be trying to close that gap. And so to me, I think about it in any business, what does your ideal look like? Your ideal client base, your ideal staff, your ideal sales? So if you can know what that is and then track a course to get to it, I think that's a great way to feel progress. Because that's what I tend to miss when I'm running a business is sometimes it's just a daily grind. And I don't feel like I made any progress today. And if you do that over and over again, it's hard to continue to press forward. David: It really is. And I think a lot of that goes to the fact that very often we're just tied up in the day. Whatever it is that's going on in the day, we're just facing whatever is happening to us moment by moment, day by day. And that can get very frustrating. I remember, I think it was Tony Robbins was talking in a seminar one time about the idea that in order to create our future, we need to envision it first.
It's Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO's, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! A BIG thanks to our friends over at AWS. If you're looking for a trusted partner that will transform your business in 2025, look no further than AWS. Heck, you can even visit with them in person at PPAI Expo by heading to booth 2754!
It's the final Friday before the holidays so you know it's time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit! A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don't want “promo fomo,” there is still time to register for the PPAI Expo. Head over to ppai.org/expo and get registered today!
If it's Friday, then it's time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drinking certain beverages, and so much more! A BIG thanks to our friends at ArtworkServicesUSA (AWS). For 24 years, AWS has been the trusted industry partner for complete back-office and innovative technology solutions. They are ready to help you transform your business in 2025 – visit them at booth 2754 at PPAI Expo or head over to artworkservicesusa.com to learn more!
It's the last Friday before Thanksgiving, so you know it's time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more! A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don't forget to make plans to attend the 2025 edition of “The Pitch” taking place Monday, January 13 at 3:30 PM PT in Mandalay Ballroom J!
If it's Friday, then you know it's time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more! A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until December 5, 2024, your cost is only $50 so snag your ticket for the best networking at PPAI Expo!
Heck yes, it's time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more! A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year than by attending the premier show in the promotional products industry. Head over to ppai.org/expo to register today!
In this DMJ 1 on 1, I am live at the PPAI Expo talking about 4 things I am seeing the most successful people doing to make 2024 a great year! Watch now!
It's Friday and time for Ep. 191 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the impact of Donald Trump's new merch, the “Florida Man Games” and how we might adapt them for PPAI Expo, a fast-food restaurant testing surge pricing, Wal-Mart purchases television maker Vizio for reasons that might not be obvious, and so much more! A BIG thanks to our friends over at Shepenco. In a business climate where change is the norm, it's wonderful to have the stability of over 90 years in your corner when it comes to branded writing instruments. Visit them at the redesigned Shepenco.com today!
DMJ Ep 479 with Jason Lucash Live from PPAI EXPO - DisRUPTing Promo by Kirby Hasseman
Ready to roll the dice on ep. 185 of the Promo UPFront #podcast live from BamBams booth at the PPAI Expo in Las Vegas? Of course, you are! This week hosts Kirby Hasseman and Bill Petrie talk about the biggest tradeshow in the promotional products industry – education, great booths, surprises, and a few other topics, Bill receiving the PPAI Icon Award for Distinguished Service, welcome back the return of “rapid fire,” and so much more! A big thanks to our sponsor in BamBams for hosting us at their booth. When you're looking for custom, made to order merchandise, look no further than BamBams. Also, be sure to check out their BRAND NEW web-to-print platform at bambamsselfpromo.com!
Yes, it's time for ep. 183 of the Promo UPFront #podcast with Kirby Haseman and Bill Petrie! This week the co-hosts discuss suppliers closing up shop for the holidays – and the post in the Promotional Products Professionals group on Facebook that ignited the conversation, share some really insightful tradeshow tips for new and seasoned attendees alike, ponder the five threats that need to be taken seriously according to PPAI Research, make the final football picks for good for PPEF, and so much more! A big thanks to our friends at Shepenco for sponsoring. As you're writing down your goals for 2024, make sure you're doing it with a writing instrument from Shepenco! They would love to see you in Las Vegas at the PPAI Expo – just stop by booth #5405 and let them know Bill and Kirby sent you!
It's time for the final Promo UPFront #podcast for 2023! In this episode (#182 if you're counting), co-hosts Kirby Hasseman and Bill Petrie discuss a new round of supply chain issues and whether it's time to push the panic button, dissect the biggest marketing fails of the year and the lessons we can learn from them, ponder whether wearable tech is making a comeback, Bill shares his Top 3/Bottom 3 New Year's Eve foods, football picks for PPEF and so much more! A HUGE thanks to Logo Mats for sponsoring this broadcast. Help them celebrate 20 years in business by visiting them at ASI Orlando (booth 921) and PPAI Expo in Las Vegas (booth 2333)! Of course, you can always visit them at logomatsllc.com!
Of course it's time for Ep. 178 of the Promo UPFront #podcast. This week Kirby Hasseman and Bill Petrie talk about how to maximize your December, share thoughts on some promo industry quick hits, the backlash of Sports Illustrated using AI, debate the Merriam-Webster word of the year, share some football picks for good, and so much more! Big thanks to our friends at LogoMats for sponsoring this fine broadcast! Creatively designed and expertly built in the USA, LogoMats are insanely effective in capturing the attention of your target audience. See them at ASI Orlando (#921) or PPAI Expo (#2333)! Or, visit them at logomatsllc.com!
This time on Delivering #MarketingJoy, Dale Denham joins to talk about the PPAI Expo, the great (growing) team at PPAI, and why there is plenty of reason for optimism around branded merch. Listen now.
It's Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their thoughts on Las Vegas and PPAI Expo 2023! Platinum-level content wouldn't be available to you without the great support of our friends at Evans who always strive to make the lives of their distributor partners easier. Visit them at evans-mfg.com today!
To maximize trade show revenue, switch the mindset from, "I'm here to meet people and give away stuff" to "I'm here to collect leads." This changes the entire dynamic. When she did that, she came back from the trade show, we were having a conversation and she said, "I've never had a show like that. I got so many leads. I have all these people I'm going to be following up with. You know, we had great conversations." And all it is, is a shift in the dynamic, a shift in the strategy and the overall approach. Going from "I'm here to be here and to see people and schmooze" to "I am here to collect leads, follow up on those leads and make sales." If you do nothing other than that, you're going to maximize your revenue from trade shows. David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing how to maximize trade show revenue. Welcome, Jay. Jay: Hey, thank you for having me on, David. I hope everybody had a wonderful holiday and have big plans for the great new year, and I'm sure trade shows, for a lot of people that's part of their plan, so they should go in with some goals and some ways to make sure that they can maximize those benefits. David: Absolutely. In last week's podcast, we were talking about hitting the ground running in the new year. And today we will continue that trend with the idea of trade shows. In the promotional products industry, this is definitely trade show season, which is why I thought it would be a good idea to address this topic. This week, in fact, the PPAI Expo in Las Vegas is going on. From the standpoint of promotional product suppliers, this is a really big show because that's when they get to meet all the distributors. From a distributor's standpoint, they get to see all the new products that are coming out. They get to visit with the suppliers who decorate the products, and it's a really big show. I sound like Ed Sullivan, "it's a really big show!" Takes place in Mandalay Bay in Las Vegas, and that's going on this week. And what we're talking about today, because most of the people who take advantage of our materials are promotional product distributors. They're walking the show this week. So what I'm talking about in terms of this topic though, is maximizing trade show revenue as an exhibitor. Because a lot of our clients who are walking the show this week as attendees, also will very often exhibit at other shows and try to sell their wares there. And so I wanted to touch on that topic a little bit this week. Jay: Yeah. And I'm really glad you are because I've been in both situations. I've walked a show trying to meet people, handing out cards. "Hey, this is what we do." And I've also been an exhibitor. There's nothing worse than being an exhibitor and watching people walk by your booth all day long. You know, you almost need to have the old carnival barker out front, trying to bring people in. And that can be frustrating, because you paid money and you're hoping to generate revenue. David: Absolutely, and I've done the same thing, but on both sides of the equation. Walk shows, and also been an exhibitor at shows. And one of the first shows that we ever exhibited at, we had never done it before. So when you're new at exhibiting at a trade show, you have no idea what you're getting into. You're going to have a booth. You're going to have some sort of backdrop, or you're just going to have nothing and a couple of people standing there. But I don't really want to get into all of that too deeply. I mean, whatever you decide in terms of the environment that you want to create there, obviously you want to create an environment that looks inviting, looks welcoming. You probably don't just want to have two metal chairs and stand there looking at people as they go by. They're probably not going to want to approach. But, when you are not really familiar with what to do,
It's Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more! A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast. If you're in Las Vegas next week, visit them at booth #5405 and help them celebrate 90 years in business!
To hit the ground running in 2023, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediately forget that there are things we can evaluate in ourselves to say, okay, well even if this is the case, even if this was just a terrible prospect, are there things that I could have done better and differently in this circumstance to create a better outcome? And almost inevitably, the answer is going to be yes. But in order for that to happen, we have to consider it. And we have to think, is this actually what I want to do? And if you do that, you're just going to feel better about yourself. You're going to feel better about your situation. Because you're allowing yourself some level of control in the situation rather than simply delegating the failure to outside factors and assume you're a victim and there's nothing you can do about it. David: Hi and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing how to hit the ground running in the new year. Happy New Year, and welcome back Jay! Jay: Thank you, David. It's such a pleasure to be here. I think everybody has a desire, you know, at the beginning of the year, to say this year's going to be different, you know, we're going to make all these changes. It's going to be fantastic. But do they really have a way to translate that into action? I picture myself hitting the ground, you know, it's like the cartoon when they start to run, you know, their feet are moving, but they're not moving quite yet. I think a lot of us are in that place. How do we get from spinning to actually moving forward? David: Yeah, it's a great question. I know in the promotional products industry, we have trade shows that start at the beginning of the new year, the ASI Show in Orlando, the PPAI Expo in Las Vegas. And, There's one in Fort Worth as well, an ASI show in Fort Worth. I think it's actually in January as well this year. So we got three trade shows in the industry that are really designed to help people get up and running and get started. But as we look at today, you know, this first week of the new year, even aside from that, whether or not you're attending a trade show, chances are you're probably pretty reasonably fired up. Okay, here we go. It's another new year. What are we going to do? This is exciting. And if we think about the types of prospects that we want to interact with this year, the types of clients that we would like to attract, the types of customers that we might want to let go this year, and really focus on building our businesses as proactively as possible. Building our client lists as proactively as possible can really help to improve our quality of life in a dramatic way. Jay: Yeah. I love that. in the restaurant business, there's something called a theoretical food cost and an actual food cost. Theoretical is, what would things be like if you ran perfectly? If there was no waste, nothing. Everything was perfect. And then actual is where you're at. And the goal is to constantly be trying to close that gap. And so to me, I think about it in any business, what does your ideal look like? Your ideal client base, your ideal staff, your ideal sales? So if you can know what that is and then track a course to get to it, I think that's a great way to feel progress. Because that's what I tend to miss when I'm running a business is sometimes it's just a daily grind. And I don't feel like I made any progress today. And if you do that over and over again, it's hard to continue to press forward. David: It really is. And I think a lot of that goes to the fact that very often we're just tied up in the day. Whatever it is that's going on in the day, we're just facing whatever is happening to us moment by moment, day by day. And that can get very frustrating. I remember, I think it was Tony Robbins was talking in a seminar one time about the idea that in order t...
It's time for ep. 128 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo shares their Mount Rushmore of brands, weigh in on how several states are banning TikTok from government-issued phones, dissect the new Twitter Blue logo (and Twitter Blue itself, Bill quizzes Kirby on prices in 2002 to celebrate the 20th anniversary of Las Vegas hosting PPAI Expo, and so much more! Huge thanks to our friends at Shepenco for sponsoring this fine broadcast! If you're heading out to trade shows in January, make sure to see them in Orlando (booth #1211) and Las Vegas (booth #5405)! You can also visit them at Shepenco.com!
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Stephen who was on the PPAI EXPO Show Floor.
Live in front of your naked, steaming eyes it's episode 80 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the professors of promo were live from the PPAI Expo in fabulous Las Vegas and discussed the similarities and differences of this edition of Expo, and end-user (and virtual) version of Expo coming out soon, running a business while attending a conference, the return of corporate casual, we learn a little about Bill's preferences when visiting Las Vegas, and so much more! This episode was made possible by the good folks at Shepenco and their amazing line of writing instruments!
It's Friday which means it's time to drop episode 79 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Swag talk about continually evolving environment which creates many challenges for in-person trade shows, discuss the phrases that have been voted to be banished in 2022, evaluate the promotional products “silly season” of acquisitions, mergers, and promotions, share everything you need to know to get ready for PPAI Expo this year, Bill pins Kirby down on how he will eat when he's out of town, and so much more! HUGE Thanks to our friends at Blue Generation for sponsoring this platinum-level broadcast. If you're going to be at PPAI Expo in Las Vegas next week, stop by their booth (#3243) to see their fashion-forward approach that will help you grow your sales!
It's a Christmas Eve edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the Majors of Merriment discuss the challenges PPAI Expo faces in January, wax poetic about the ASI Product of 2021, debate crypto and NFT's as they relate to the future of promo, discuss branding trends you'll see in 2022, a fabulous party in the back, and so much more! This tinsel-level podcast is sponsored by Bill and Kirby's education session at PPAI Expo.
In this episode, PPB Presents: UnSales Sales - Debunking Top Sales Perceptions with our guest Suzanne F. Stevens, noted author, international speaker, social entrepreneur, moderator, host, adventure traveler and keynote speaker at The PPAI Expo in January. Today's moderator is Pamela Brown-Matthis, PPAI's professional development manager.
Welcome to PromoTalks, the official PPAI podcast. In this episode, PPB Presents: The Shift In Breakthrough Thinking with our guest Simon T. Bailey, noted speaker, author, veteran hospitality executive and keynote speaker at The PPAI Expo in January. Today's moderator is Pamela Brown-Matthis, PPAI's professional development manager.
The PPAI Expo is returning to Las Vegas in January—and so is skucon, the one-day education-based experience produced by communsku that's taking place on Sunday, January 9, 2022. The big news is that the upcoming program is being offered both in-person in Las Vegas and also virtually, so those who haven't already registered (the conference recently sold out) can attend virtually.commonsku's Co-Founder Mark Graham and Chief Content Officer Bobby Lehew recently talked with PPAI about the events new hybrid design and what attendees can expect in PromoTalks' latest podcast. Listen to the free, 18-minute podcast here and on Spotify and Apple Podcasts. Find all PPAI PromoTalks podcasts here.This year's skucon features a roster of exciting speakers including Davis Smith, founder and CEO of outdoor and lifestyle brand Cotopaxi, and Aaron Draplin, founder of Draplin Design Company, whose clients include Nike, Wired, Patagonia and other high-profile brands.In the podcast, Graham and Lehew also discuss what goes into designing a program like skucon and share some of their personal favorites about this popular event that's been offered in conjunction with The PPAI Expo since 2015. For details and registration, visit www.skucon.com.
It's been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the service gap, strange – yet real – naming rights/sponsorship in athletics, the widening gender gap in college and what the data suggests, Kirby has Bill play virtual bartender for half of the promo industry, and so much more. A HUGE thanks to our pals over at Soapbox Marketing Communications for sponsoring this pillow-level podcast!
It's Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, folks. Huge thanks to our friends over at PromoPulse for their sponsorship of this fiery #podcast!
Ep 031 20-09-26 NOTE: We're now doing these LIVE on YouTube and Facebook every week! Be there Saturdays at 1 PM Central Time. https://www.youtube.com/channel/UCsAmLb45Uq4CSldbySqfn2A https://fb.com/BigPromotions/live Powered by Restream https://restream.io/ Here are links to the topics on the episode: PPAI Expo 2021 Goes Virtual https://bit.ly/367XQYU Inbound 2020 https://bit.ly/33XfY50 Dumb People Town at Nowhere Comedy Club https://bit.ly/340peFz skucamp Austin 2020 Gift Collection https://bit.ly/33ZyTMw Batch & Bodega Gifts https://bit.ly/batch-bodega SXSW Online: A Digital Experience https://bit.ly/3cyGupe Patagonia Makes Waves with Blatant Message https://bit.ly/3i87jBE Aunt Jemima, Uncle Ben's, Cream of Wheat Mrs. Butterworth's reveal plans to rebrand https://on.mktw.net/30cmIe7 7 Smart Budgeting Tips for Small Business Owners https://bit.ly/3i7YB6H Emmy Producers Send Video Kits To Nominees https://bit.ly/3cGcIyT Big Tex Fair Food Drive-Thru https://bit.ly/332hFim So I guess we're in the PPE business now https://bit.ly/bp_ppe Neck Gaitors https://bit.ly/2ZApHwP Point of Sale Counter Shields https://bit.ly/2WZ6vGQ --- Links to this podcast https://pod.link/bigpromocast Marketing Brew Newsletter https://www.morningbrew.com/marketing/r/?kid=e93bc3 Morning Brew Newsletter https://www.morningbrew.com/daily/r/?kid=e93bc3 Elgato Stream Deck (affiliate link) https://amzn.to/2S1CcNJ Switchpod by Pat Flynn (affiliate link) https://bit.ly/rg_switchpod Rich's Vlog http://bit.ly/38f8yKC Timebomb by Old 97s http://bit.ly/Old97s-Timebomb Big Promo Cast on SoundCloud https://soundcloud.com/bigpromotions Sign up for our monthly newsletter https://www.bigpromotions.net/p/newsletter Big Promotions! https://www.bigpromotions.net https://blog.bigpromotions.net http://fb.com/bigpromotions https://www.instagram.com/bigpromotions https://twitter.com/bigpromotions https://www.youtube.com/channel/UCsAmLb45Uq4CSldbySqfn2A c.2020 Biggerfish, Dallas TX USA
It's Friday and most definitely time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie! This week they talk about the incredible State of the Industry report put out by ASI, the reopening of LA Apparel, obsessing over content analytics, CES canceling their tradeshow and what it means for PPAI Expo, Kirby shares his product of the week, and much more! Big thanks to our friends at commonsku for sponsoring this fine broadcast!
In this debut episode, you'll hear an explanation of what SPARK is, who attends and what we want to achieve with the Generation SPARK Podcast.Alicia Skipper, CPIM, is the promo guru at PromoPros. Alicia enjoys finding new and exciting products to share with clients to help promote their messages. She joined the work group for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP) and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK conference topics, attendee perspectives, presenter insights, and more.Stephen McFadden, CAS, is president of Perfect Promotions & More, Inc. Skilled in creative sales programs, current trend identification, and networking, Stephen is the 2020 SPARK Work Group Chair, and he thrives off the ability to lead a team and opportunities to help people succeed. Stephen enjoys connecting with other industry professionals, brainstorming business strategies and looking for ways to improve the industry. Stephen and his company believe in giving back through promo and have been able to give over $250,000 to a variety of charities in the last seven years.Jody M. Shaw, CMP, PMP, is the Professional Development Manager for PPAI. Jody Shaw is the co-founder of the SPARK program and serves as the staff liaison for the PPAI SPARK Work Group. In addition, Jody oversees speaker relations, event management and education sessions at the PPAI Expo and oversees the year-round SPARK program. She has over 16 years of experience in education, event, program and project management. She taught leadership development at MIT for four years and annually teaches the Certified Meeting Planner class in the Dallas-Fort Worth area.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, Meg Erber of S&S Activewear, and Bill Petrie of PromoCorner discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.This week they discuss the 2020 PPAI Expo.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, Meg Erber of S&S Activewear, and Bill Petrie of PromoCorner discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.This week they discuss highlights from the PPAI Expo in Las Vegas.
It’s a new year, which means it’s tradeshow season! At the PPAI Expo in Las Vegas, Lisa Terry and SanMar’s social media writer Josh Storey spoke with industry experts Bobby Lehew and Kate Plummer. Bobby is the Chief Content Officer at Commonsku, a comprehensive sales and marketing tool. Kate is the Vice President of Sales and Marketing at customized awards manufacturer Clearmount. In this episode, Bobby discusses the role of storytelling in business and dispels myths about the power of spontaneity, while Kate talks about her early start in business and explains how she’s effectively built a community in her company, the industry and on social media. THE FINER DETAILS OF THIS EPISODE Bobby explains what storytelling means to him. How has the nature of storytelling changed, especially in regard to the development of technology? What you people do to make your story stand out when everyone has their own platform. Bobby’s advice for creating empathetic bonds with your customers. How Kate defines community and why it’s essential to any successful company. Why it’s important to keep your viewpoints open and keep expanding your horizons. What’s your differentiation point? The relationship between education and mentorship in building a community. Finding a community that fits your needs. QUOTES “Every major religion, every major thought, every major philosophical idea has been carried on the back of a story.” -- Bobby Lehew “If you know your audience well, then you’ll know what they come to expect from a story.” -- Bobby Lehew “We make our decisions emotionally and justify them rationally.” -- Bobby Lehew “Ingenuity is taking any product that anyone can get and then transforming that into an experience which no one else can emulate.” -- Bobby Lehew “You’d be surprised at how many people are very open to sharing their secret sauce.” -- Kate Plummer “I am like a pirate: if I can pillage your brain for information, I am going after it.” -- Kate Plummer “Reach out; be part of it.” -- Kate Plummer LINKS SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp
It's Friday and time for a brand new unScripted podcast with Kirby Hasseman and Bill Petrie. In this episode, they talk give a recap of PPAI Expo, talk about what's next for that show (and how professional development can and should play a larger role), the banned Nike shoe, the ASI article about the price of success, UFC marketing and the price of fights, Kirby reveals his Promo Person of the Week, and much more!!
If you didn't make it to the PPAI Expo this year, you might not know that the Numo booth was the buzz of the show. Thousands of people converged on their booth and, unlike many come-and-go experiences at tradeshows, their guests stayed. Why? This is the story of the house that Numo built.
Nancy Pelosi finally brings the Articles of Impeachment to the Senate for trial. The Senate is not going to do the job of the Congress who had their chance, so where will this go? Former FBI “Leaker” Comey lives up to his name again by being investigated by the Special Prosecutor. Illegal alien crime and the equally dangerous “restorative justice” programs that free criminals to prey on the public. Finally, Ms. Linda meets Apple’s Steve “The Woz” Wozniak and “The 12-Week Year’s” Brian Moran and shares their secrets to success. Join the interesting conservative Texas couple on this episode of “Talking While Married.” Steve Wozniak and Linda Martinelli Co-Founder of Apple Steve Wozniak joined Proforma at The PPAI Expo in a festival of innovation development. A record-breaking number of Proforma Owners, Supplier Partners and extraordinary visitors in the business went to this private occasion. Wozniak was the 2020 included speaker to dispatch Proforma’s Annual Kick-Off Meeting.
Jim Rohn once said, “Don’t let your learning lead to knowledge, let your learning lead to action.” This week, I’ve been conducting live training sessions at the PPAI Expo in Las Vegas, with the goal of delivering ideas and action steps specifically designed to turn learning into action. Hi and welcome to the podcast, if […]
Kirby and Bill discuss the Online 18 list, PPAI Expo, subscription box services, mentorship, the best trade show ever, the Promo Person of the Week & more!
On this episode of Delivering Marketing Joy, I talk with Paul Bellantone from PPAI about what happens when legislation attacks the industry, how to keep events fresh and news from PPAI Expo!
Kirby and Bill discuss end-user shows, being kind in moments of panic, when to start planning for PPAI Expo, Kirby's experience at skucamp, Bill reveals his Promo Person of the Week, and so much more!!
Kirby and Bill discuss the winning a GOLD Pyramid Award, the PPAI Expo experience, large distributor participation in regional associations, Fill in the Blank, & more!
This time on the unScripted podcast, Kirby and Bill are back from an award winning PPAI Vegas! They talk about the PPAI Awards, the Gillette Ad, PPAI Expo innovations and so much more!
Kirby and Bill take Q&A's from the 2019 PPAI Expo! Topics include tariffs, manufacturing, cannabis, Fill in the Blank, & more! Recorded in front of a LIVE studio audience!
Kirby and Bill discuss preparing for the biggest Trade Show of the year- PPAI Expo, show etiquette, Fill in the Blank, & more!
Want a way to keep up with all things #PromoCares? These Goodness updates serve as your audio newsletter. listen as we share the latest on all things PromoCares, including how you can win a #PromoCares tee PLUS, your chance to score a seat at the PromoCares 2019 round-table at PPAI Expo
Bill Petrie assumes the Host chair for this discussion with PromoCares co-founder (and usual PCR Host) Roger Burnett from Branded Logistics. In this Episode, Roger presents the PromoCares Story from inception, the meeting of industry members at PPAI Expo that ensued and how the movement took flight. We also hear about the current state of things and where the group behind the scenes are trying to go from here. If you ever wanted to better understand PromoCares, it's mission and how we intend to serve, this Episode is for you!
I’m here, I’m there, I’m everywhere! Just back from the PPAI Expo in Las Vegas and getting ready to conduct four training sessions later this week at the ASI Show in Dallas. If you’re coming to the show, I hope you’ll attend one or more of my sessions and be sure to stop by our […]
This week Bill and Kirby do their award winning podcast from the PromoCorner booth at the PPAI Expo!
It’s Expo Week. So if you’re in Las Vegas for the PPAI Expo, be sure to stop by Booth #3762 and pick up a free copy of my training program “How to Compete with Websites, Local Competitors and Price-Cutters.” And even if you’re NOT in Las Vegas, be sure to stick around for a few […]
On this edition of unScripted Bill and Kirby talk about the little things that make a big difference, PPAI Expo, Black Friday shopping and so much more!
Hear how PPAI CEO, Paul Bellantone, has responded to the Las Vegas shooting at Mandalay Bay to ensure the safety at PPAI Expo 2018.
This special edition of skucast was recorded live at The PPAI Expo during Mark Graham's Podcasting 101 class. As a part of the class, we demonstrated the power of podcasting by discussing a distributor's unique value proposition. Through this conversation we discovered insights into how you might discover your unique voice, not only for podcasting, but also for attracting passionate, dedicated customers.
In this episode, Mark Graham and Bobby Lehew sit down with Paul Bellantone at the recent PPAI Expo and discuss: The growing optimism in the industry, PPAI’s role in providing legislative oversight for the industry, the impact of social media on an organization like PPAI, the new PPAI certification designations (TAS, CAS, MAS and MAS+). the effectiveness of shows and the future of trade shows