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Jason Fernandez is a CrossFit L3 trainer, Seminar Staff FlowMaster and the Co-host of the Best Hour of Their Day Podcasts, which focuses on Affiliate Ownership and Coach Development within the Affiliate Model. Affiliate University is a program designed specifically for CrossFit Affiliate Owners to maximize their businesses for impact. He is a 13+ year affiliate owner of CrossFit Rife in Virginia Beach, VA and the head of curriculum for Affiliate University. In this episode, they talk about "Bring a Friend Week," a strategy Fernandez's gym use to attract new members. They explain how this strategy works and why it's better than a single-day event. Fernandez shares success stories and highlights the benefits of a week-long event, which creates a more engaging experience for potential clients and increases the likelihood of them joining the gym. They also discuss implementing "Bring a Friend Week" three times a year to create a sense of FOMO (fear of missing out) among participants. Additionally, Nicole and Jason share strategies for promoting gym memberships, nurturing potential members through personal conversations and SMS messages and creating appealing referral offers. They provide insights on building habits, fostering connections, and using scarcity effectively to help your gym grow. Finally, they emphasize the importance of a holistic approach to gym management, focusing on delivering high-quality classes, programming, coaching, and connections to improve member retention. Tune in to learn the key elements of a successful gym and referral program. In this episode, you'll learn: "Bring a Friend Week" strategy: Discusses its effectiveness in generating leads and increasing gym membership through warm referrals. Highlights the benefits of a week-long event over a single day, emphasizing better experience and higher conversion rates. Promoting gym memberships and nurturing potential members: Strategies include a four to six-week timeframe, creating invite cards with schedules, and using personal conversations and SMS messages. Emphasizes building habits, and connections, and creating compelling referral offers. Incentives and psychology of referrals: Discusses incentivizing both referrers and referees to increase conversion rates. Recommends keeping referral offers available year-round to leverage enthusiastic gym ambassadors. Effective use of scarcity in promotions: Mentions using scarcity carefully to avoid turning off potential members. Provides examples of successful referral campaigns and highlights long-term benefits and revenue potential. Holistic approach to gym management: Stresses the importance of high-quality classes, programming, coaching, and connections for member retention. Acknowledges challenges and time investment in implementing additional programs like nutrition coaching. Understanding the affiliate model and challenges faced by gym owners: Highlights the lack of understanding and challenges gym owners face. Emphasizes being present, engaging with members, and addressing various aspects of the business. Building a solid foundation for success: Advocates mastering the core offering before adding more programs/services. Acknowledges the value of nutrition coaching but emphasizes the need for a solid foundation and understanding of interconnecting business elements. LINKS: https://www.youtube.com/@BestHourofTheirDay Best Hour of Their Day Podcast ▼ ▽ Lock in your spot to attend GAS today: https://growyournutritionbusiness.com/product/2023-hsn-live-workshop/ Looking forward to seeing you! ▼ ▽ Blog: https://growyournutritionbusiness.com/podcast-episode-160-how-to-run-bring-a-friend-week-in-your-crossfit-affiliate/ Join The MentalFit & Mindset Course Waitlist HERE | https://forms.gle/neP52BbgBSWYRRZX9 ▼ ▽ Free Help FREE Training For Gym Owners To Build A Nutrition Coaching Program In A Gym HERE | https://growyournutritionbusiness.com/free-webinar-building-a-nutrition-coaching-program/ ▼ ▽ Connect With Us HSN Mentoring Instagram HERE | https://www.instagram.com/hsn_mentoring/ Healthy Steps Nutrition Instagram HERE | https://www.instagram.com/healthystepsnutrition/ Nicole Aucoin Instagram HERE | https://www.instagram.com/nicole_rd_hsn/ ▼ ▽ Healthy Steps Nutrition & HSN Mentoring We believe something as fundamental as nutrition shouldn't be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn't just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring. ▼ ▽ How It Works With Healthy Steps Nutrition Mentoring: Book a FREE discovery call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call Complete the training includes online modules, mentoring calls, and 6-weeks of nutrition coaching at HSN HQ Launch your professional nutrition program, help your members see faster results, increase retention and add a revenue stream
The success of CrossFit stems from the affiliates. Affiliate success stems from the professionalization of the CrossFit trainer. The professionalization of the CrossFit trainer begins with the Level 1 Seminar. And yes, the L1 is enough to start us on the path to where we need to go. As Malleolo says "“If the Level 1 wasn't enough, I would not be here today." Tune in as Fern interviews Austin Malleolo and Gary Gaines from CrossFit Home Office, in person at CrossFit Rife. Episode 519 of the Best Hour of Their Day Podcast is simply CrossFit guys talking about CrossFit. __________ So you never miss an episode, subscribe on YouTube and on all major podcasting platforms at Best Hour of Their Day. Check out more information on our sponsors and partners below: SPONSORS InsideTracker - Visit info.insidetracker.com/coachjasonackerman. PARTNERS Doc Spartan - Use code BESTHOUR at checkout for 15% off and check out docspartan.com for our Best Hour bundle. RX Smart Gear - Use code BESTHOUR at checkout for 10% off. WheelPay - An official partner of our podcast. LMNT - An official partner of our podcast. --- Support this podcast: https://anchor.fm/jason-ackerman/support
Faults are black and white. Are their elbows in the right place - yes or no? There is no "kind of" or "sort of". It is a yes or no question. Whether you've known your athlete for a long time or you are watching someone move for the very first time...a fault is a fault. Be relentless. Movement is movement, absent of face or name. Tune in to hear about the life of Seminar Staff Member, Head Coach and Content Director at CrossFit Rife, and former Regional Athlete and Box Owner, Lindsay Andrew. In this episode she shares her insight a coach along with everything else she's accomplished, and you can't miss it. Thanks to Get Ahead Productions for another great episode. _________ Check out more information on our sponsors and partners below: SPONSORS InsideTracker - Visit info.insidetracker.com/coachjasonackerman. PARTNERS Doc Spartan - Use code BESTHOUR at checkout for 15% off and check out docspartan.com for our Best Hour bundle. RX Smart Gear - Use code BESTHOUR at checkout for 10% off. WheelPay - An official partner of our podcast. LMNT - An official partner of our podcast. --- Support this podcast: https://anchor.fm/jason-ackerman/support
Hard work always pays off. It may not get you to where you thought you would end up, but it will get you where you are meant to go. Cassidy Ballensky, GM at CrossFit Rife and CrossFit Seminar Staff member shares his journey through CrossFit coaching and beyond in today's episode. He dives into the highs and lows of what it took to get him to this point in his career, which included failing the Level 3 test the first time he took it. _____________ So you never miss an episode, subscribe on YouTube and on all major podcasting platforms at Best Hour of Their Day. Check out more information on our sponsors and partners below: SPONSORS InsideTracker - Visit info.insidetracker.com/coachjasonackerman. PARTNERS Doc Spartan - Use code BESTHOUR at checkout for 15% off and check out docspartan.com for our Best Hour bundle. RX Smart Gear - Use code BESTHOUR at checkout for 10% off. WheelPay - An official partner of our podcast. LMNT - An official partner of our podcast. --- Support this podcast: https://anchor.fm/jason-ackerman/support
Continuing with our most recent trend a of having special guests on the podcast, today is no exception. We bring on Cassidy Ballensky, Seminar Staff Member, Level 3 Certified Coach (not quite Level 4), and head of programming at CrossFit Rife, to discuss how valuable CrossFit Affiliate Programming is. Our big takeaway: CAP is a great resource, but at the end of the day, programming is programming is programming. So you never miss an episode, subscribe on YouTube and on all major podcasting platforms at Best Hour of Their Day. If you want to learn more about our sponsors, Doc Spartan, WheelPay, and RX Smart Gear, checkout docspartan.com, wheelpay.com, and rxsmartgear.com. At checkout, use the code BESTHOUR to get 15% off all DocSpartan purchases and 10% off all RX Smart Gear purchases. --- Support this podcast: https://anchor.fm/jason-ackerman/support
How do you create a culture that that is passed down from you, to your coaching staff, to your athletes? We've dubbed this week culture week, and with CrossFit Rife as our backdrop, we are diving into a discussion about culture in the world of CrossFit. In today's chat, we examine the notion: nothing in your box should exist accidentally. So you never miss an episode, subscribe on YouTube and on all major podcasting platforms at Best Hour of Their Day. If you want to learn more about our sponsors, Doc Spartan, WheelPay, and RX Smart Gear, checkout docspartan.com, wheelpay.com, and rxsmartgear.com. At checkout, use the code BESTHOUR to get 15% off all DocSpartan purchases and 10% off all RX Smart Gear purchases. --- Support this podcast: https://anchor.fm/jason-ackerman/support
In the 350th episode of the Best Hour of Their Day Podcast, Jason and Fern revisit a discussion on "Rx Month", an initiative Fern implements yearly at CrossFit Rife to boost morale and encourage everyone in his box to hit the intended stimulus for each workout. So you never miss an episode, subscribe on YouTube and on all major podcasting platforms @Best Hour of Their Day. --- Support this podcast: https://anchor.fm/jason-ackerman/support
In the 237th episode of the Keep Moving Forward podcast I interview CF-L3 Trainer, CrossFit HQ Staff Member, and Head Coach at CrossFit Rife, Lindsay Andrew. To learn more about Lindsay, follow her on Instagram. To stay up to date on all things coming out of The KMF Collective, head on over to http://keepmovingforward.us/ and subscribe to my YouTube Channel. Always remember, you can beat the odds and go the distance, if only you keep moving forward.
In the 234th episode of the Keep Moving Forward Podcast, I interview Former Collegiate Basketball Player, CrossFit Level 3 Certified Trainer & Staff Member, Co-Owner & Head Coach at CrossFit Rife, and Co-Host of the Best Hour of Their Day Podcast, Jason Fernandez. To learn more about Jason, connect with him on Instagram and subscribe to the Best Hour of Their Day wherever you get your podcasts. To stay up to date on all things coming out of The KMF Collective, head on over to http://keepmovingforward.us/ and subscribe to my YouTube Channel. Always remember, you can beat the odds and go the distance, if only you keep moving forward.
Coach Jess does a Q&A about nutrition. Lots of good nuggets here.
Jason Fernandez is the owner of CrossFit Rife, a senior member of CFHQ seminar staff and the co-host of The Best Hour of Their Day Podcast....he's also a dude a respect tremendously. Mainly, because we don't always agree on every topic, but we are both able to hold our position and respect our counterparts opinion and engage in some seriously valuable conversation. While Jason and myself are fucking tired of talking about COVID, our conversation hangs around the topic and some of the areas that we don't see getting enough discussion from microgym owners as it relates to growing their business during a pandemic. Make sure to check out Jason's podcast and vlog series!
Justin Ross is the owner of Monkey Reel Media and does a ton of work exclusively with gyms on post and full production content. In this episode, He and Fern discuss best practices for starting to shoot, create and edit all the content you need to create. Justin Created a member bio for Crossfit Rife that got more than 500K views for Fern at CrossFit Rife. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jason-ackerman/support
Fern and Cassidy discuss his process through the internship, coaching, programming and what the transition was like from athlete to team member.
Matt and Fern discuss how his journey as he started CrossFit, how their whole family is involved in it and how it has helped him get healthy.
Terri and Fern discuss working in the restaurant industry, adult dymnastics, how she dealt with being overweight and how CrossFit helped her.
Fern and Alesha discuss growing up playing athletic, stupid movies what it was like when she started CrossFit and more. This one is funny so tune in!
Ragan and Fern talk about bartending, performing show tunes, how she felt when she started CrossFit and why she loves it so much now.
Fern and Nelly discuss 10 years of doing Crossfit, how it feels to be the longest standing member and what her battle with breast cancer was like.
Fern and Brian discuss being roommates, working through is engineering degree and what it was like to work for NASA.
Fern and Megan talk about playing rugby, chemistry, what it's like as a student at MIT, and how she found CrossFit.
Jake and Fern discuss is skydiving accident and how going from athlete to coach has been for him.
Fern and Heidi discuss growing up with 5 siblings, playing college soccer and what working in the ER is like.
Cary and Fern discuss having to make some life changing habits after a health scare and how he is now able to do things he couldn't even as he gets older. Cary is one of our favorites!!
Adrienne is one of our longest standing members at more than 6 years and just recently had her 1000th check in on Wodify!
Adam and Fern discuss swimming as a youth, joining the Marin Corps, working in the restaurant industry and transitioning from endurance training to CrossFit
On today's episode Fern discuss what happens once a year at Crossfit Rife, it's called RX Month. It's where for a whole month they change what it means to do the workout "prescribed". It's called RX month because of it about giving everybody the opportunity to RX the stimulus. They also dive into the how-to brief and run RX month. The problems that can come about and the push that came from some members at first. The vita focus with this month is to help push the stimulus to the front of everyone's mind and deemphasizes the weight on the barbell. Check out the extra content about this episode on besthouroftheirday.com Rate/subscribe in Apple Podcasts! Find us on Instagram: @besthouroftheirday + @thejasonackerman Check out our website - besthouroftheirday.com - to learn more about our private coaches development group. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jason-ackerman/support
Josh and fern discuss crying on camera, why swimmers are good at pull ups, youth sports and the downfall of specializing and how many workouts he's done at CrossFit Rife.
Lindsey and Fern discuss tattoos, online dating, recovering from substance abuse, business and a little bit about fitness. This was an awesome episode and Lindsey is the bomb!
Ron And Fern Discuss, high school sports, rowing crew in college, what the Marine Corps taught him and how training changes as he gets older and what training looking like post shoulder surgery.
Fern is talking all business with John Briggs today. John is the owner of the Incite and author of Profit first for Micro Gyms, along with the part Affiliate owner. Fern has had personally been using them for 3 years. This is not sponsored Fern wanted to share how John’s business has helped Crossfit Rife be more profitable and stable. On top of that John makes very simple and understandable for gym owners as he is one as well. There’s so much to learn from this if your Affiliate Owners but coaches can also understand more way of keeping your money as well. Disclaimer: They are not always they are not giving you personal advice, these are just general concept and principle that could be used in the taxing world. If you want to explore these father we recommend contacting John and his team at Incite Tax or a trained accounted. Also, this is looking specify at the America Tax system. Check out the extra content about this episode on besthouroftheirday.com Rate/subscribe in Apple Podcasts! Find us on Instagram: @besthouroftheirday + @thejasonackerman Check out our website - besthouroftheirday.com - to learn more about our private coaches development group. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jason-ackerman/support
She's 6 months into her first pregnancy and Coach Nicole (CF Level 2 Trainer) joins us out of CrossFit Rife for 30 mins. What do you do when you're expecting? Is fitness okay? What should I avoid? Do I need to stop all together? We answer all of the questions and more. For additional education: "The Post Natal Completion Cure" - https://amzn.to/2NR8c4o "Real Food for Pregnancy" - http://bit.ly/2Ul7Kh0 "Diastasis Reacti" - https://amzn.to/2EC4tTK "Exercising Through Pregnancy" - https://amzn.to/2IVVgLy
Lee and Brandon travel to CrossFit Rife and talk to CrossFit Seminar Staffer Jason Fernandez. Here the three of us talk specifically about coaching. Advice for the L1, L2, publishing content, learning materials, and people to follow.
On Episode 225 of the Doc and Jock Podcast we debut a new segment called What I Wish I Had Known (we are still working on the name). On this segment we sit down with some super high level long tenured coaches and get them to share 5 things they wish they had known when they started coaching. On the very episode we are joined by veteran Doc and Jock guest Jason Fernandez. Jason is a member of the elite CrossFit Level 1 Trainer Staff, holds his CFL3 and has owned his own gym CrossFit Rife for 11 years. Basically the dude is a badass coach and has a lot of knowledge to share on this episode. Learn More About Jason Fernandez Here: http://crossfitrife.com/about/meet-the-coaches/ (P.S. the concept for this segment was totally stolen from the Google Partners Podcast)
On Episode 182 of the Doc and Jock Podcast we catch-up with Jason Fernandez to talk about how to start a successful barbell club in your CrossFit gym. Jason's gym, CrossFit Rife, features one of the America's best Barbell Club which is called the Barbell Syndicate. The club is massively successful and is ran by our friend Phil Sabatini. On this episode Jason shares some tips of how to start and run a successful barbell club. Jason Fernandez is a co-owner and head coach at CrossFit Rife. Prior to founding CrossFit Rife, Coach Jason was a three-sport athlete. Growing up, he played primarily basketball, baseball, and football – also having dabbled in cross country, track & field, and rugby. While studying at the United States Naval Academy, he played Div I basketball and served as the team captain during his senior season. Jason is also a member of the CrossFit HQ Level 1 Training Team.
Squat Therapy is sponsored by REMFIT - check them out REMFIT.com - use ACKERMAN15 to save 15% ----- Fun interview I did with my good buddy Jason Fernandez. Jason owns CrossFit owns CrossFit Rife, coaches on the Level One seminar Staff, and runs the 31 Heroes event. In this interview we discuss the art of coaching nutrition. He has an awesome new show coming out - Jerk Block Interviews - this is a sneak peak! ----- Host Jason Ackerman, Level 4 CrossFit Coach, memberoftheCrossFit Staff and former box owner discusses all things CrossFit,health, and life. In addition, Jason provides incredible interviews with some of the best CrossFit athletes andpersonalitiesaroundthe world. Every week, Jason interviews individuals that havevastlyimpactedtheir own --- Support this podcast: https://anchor.fm/ownyoureating/support