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In this episode of Welcome to Cloudlandia, We contrasted northern summers' climate and lifestyle possibilities with those of Florida. The conversation shifted to exploring humanity's relationship with money through storytelling and belief. Practical lessons included effective pricing, leveraging qualified leads, and attracting high-quality clients using books. Finally, the discussion provided entrepreneurial growth strategies like setting a quarterly cadence, applying profit activators, and valuing long-term relationships. SHOW HIGHLIGHTS We discussed the serene and picturesque landscape of Canada's cottage country, including the unique charm and beauty of its lakes and legends, as well as the renowned Group of Seven artists. Reflections on the contrast between the tranquil Canadian summers and the balmy climate of Florida, noting the ideal summer months in Canada. We explored minimalistic lifestyle choices that gained popularity during the COVID-19 pandemic, such as the simplicity of a carnivore diet and practical wardrobe strategies. We delved into the whimsical nature of financial decisions and the power of belief and storytelling in investment decisions, with a focus on how a stock's value is influenced by future narratives. We discussed critical elements of pricing strategies, including promise, price, and proof, and the importance of pre-qualified, motivated leads in business, particularly in real estate. Dean shared insights on leveraging books as tools for attracting high-quality clients, highlighting a successful collaboration that did not rely on upfront financial incentives. We explored the eight profit activators and how smaller, intimate workshops can be as effective as larger gatherings in growing businesses. We emphasized the importance of long-range investment thinking and nurturing long-term relationships with prospects, as well as the value of quarterly goals and structured cadences in extending professional careers. We highlighted innovative health practices that can prolong peak earning years and enhance productivity, such as the benefits of continuous health improvements and monitoring. We discussed the potential for creative and productive growth during challenging economic times, drawing insights from historical examples and a book that explores enduring human behaviors. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr sullivan mr jackson welcome to cloudlandia. And, uh, keep your feet on the mainland, that's exactly right so you are calling from the northernmost outpost of cloudland and canada at its best beautiful weather it must be perfect right now. Dan: Right, I just got out of the lake. I was in the lake 15 minutes oh my goodness, wow I'll be, very deep, like a week. Dean: Oh yeah, is it. Dan: Uh, that's very yes, that's quite cold. I mean, this is our one, two, three, four, fourth day and so I'm used to it now, but uh bracing yeah, yeah, because the nights have been very cold oh, I think the nights have been. Dean: The nights have been very cold, yeah well we got enough heat or we got enough heat to go around here. Dan: Yeah, yeah, you've had some. You've had some variable weather, should I call it that? Dean: yeah, exactly, I was just telling. I was just telling I need to. Uh, I'm ready to have snowboarding back in my life. That just makes more sense to me. Dan: Yeah, this is perfect. I mean, there's a lot of your. Our listeners may not know this, but there's this great romance to the cottage country in Canada. Dean: Yeah. Dan: First of all, there's a lot of lakes. I mean there's literally in the thousands. I'm not talking about the big lakes, I'm not talking about the great lakes. I'm talking about, like ours, for example, is two miles by two miles. It's almost a circle. It's two miles by two miles, but there's a circle. It's two miles by two miles. But there's a legend that there's a hole in the middle, a very deep hole, and in the logging days they hooked chains to each other and put a weight at the end of one of the chains and then they kept putting the chains down and it went down a thousand feet and it was still not hitting bottom oh my goodness, it's a portal to the center of the earth you know it invites all sorts of adventures, loch Ness. Well, we haven't seen that, we haven't seen that it's fresh. Yeah, well, loch Ness is a freshwater lake, but no, but there's a romance. There's a whole school of art called the Group of Seven and these were seven artists who did these amazing, amazing paintings. Not really natural. They have a real interesting quality to them and they were done from the teens till probably the 40s or 50s probably a 40-year period, seven artists. They're very famous and in Toronto at the Art Gallery, the Ontario Gallery of Art, they have a whole wing that's just the paintings of these men. And then there's a town north of Toronto called Kleinberg and they have a whole museum. There's a whole McMichael gallery. And I never get tired. I've been here for 53 years and I can go in there and just sit for an hour and look at the magnificent art that these people created. Dean: It is beautiful, yeah, yeah you're right, yeah, canada in the summertime. I can't imagine anywhere nicer, you know any of those temperate things. London or England is very nice in the summer. All of Europe, I'm sure. But yeah, it's just, I'm realizing Florida's a little hot yeah, you're late to the realization. Dan: No, I mean I've realized it all along. Dean: It's just that you know. Yeah, I'm starting to re-realize it. Dan: Well, you had some comparison. You had a wonderful week in Toronto in July. Dean: Yeah, three weeks I was there. Dan: Marvelous there. Dean: That's what I mean, you're realizing that Florida's hot. Dan: You know, just between us, Florida's really hot during the summertime, you know, just between us. Florida is really hot during the summertime. Dean: It was just. It was that contrast. I mean spending three weeks in Toronto June and July is it doesn't get much better. It's the perfect time. Dan: So well, there's June and July, and then there's winter. Dean: That's right. Dan: Actually, I think we're in for a long fall this year. Dean: Yes. Dan: And I'm doing this on 80 years of experience that when you have a very green summer, which means there was a lot of rain. We had more rain this year than I can remember since I've been here, and what it does is that the leaves don't turn as quickly, and so we can expect still green trees at Halloween this year. Dean: Oh, wow, Okay, Looking forward to coming back up in a few weeks. I can't believe it's been 90 days already. I'm super excited about having you know a quarter, a coach quarter. Dan: You've had a coach quarter. You've had a coach. You've had a coach quarter. Dean: That's what I mean. I'm very excited about having these coach quarterly Toronto visits in my future. This is yeah, yeah, it's very good. So there I have had. Dan: You've been thinking about things? Tell me you've been thinking about things. Dean: I have been thinking about my thinking and thinking about things all the while. This is, I think I'm coming up another, I think I'm coming up on a month of carnivore. Now, yeah, what it's very interesting to me, the findings. You know it really it suits. It seems like it's a very ADD compliant diet. Dan: Yeah, in that it's really only one decision. Because it's just one decision. Dean: Yeah, is it meat? That's the whole thing. It's like the Is it? Meat or is it fasting? Yeah, it's the dietary equivalent of wearing a black shirt every day. Dan: Well, I wear a navy blue shirt every day. I took that strategy from you. It struck me as a very useful lifetime strategy. Dean: And I got into it during COVID. Yeah. Dan: Because that was my COVID uniform I had. Basically I had jeans and a long sleeve shirt long sleeve t-shirt navy blue by Uniqlo, a Japanese company, and they're the best, they're the best, they're the best. I bet I've worn the one I'm wearing today. I bet I've worn it a hundred times. So it looks pretty much out of the package. Dean: Yeah, it makes a big difference. So there's lots of these arguments for these kind of mono decisions. Dan: So I'm kind of thinking that through, you know, and seeing other places where that kind of thinking applies you know, yeah, what I notice more and more is that my life is really a function of habits, yes, and you got to make sure they're good habits. Dean: Yeah, I'm thinking and seeing that more and more. Like I was looking in some of my past journals over the last week or so, I was looking back, like back to, you know, 2004, and just kind of randomly, you know, selecting the things. And you know, I do see that you're only ever in the moment, right, because every entry that I'm making in the journal is made in real time, so I'm only ever there, you know, and that habit I often I wonder how many miles of ink lines I've written if you were to, if you were how many times I've circled the globe with my journals. It'd be a really interesting calculation, you know. But you realize that everything you've been saying about the bringing there here is really that's absolutely true, like the only thing I'm doing. The common thing of that is I'm sitting in a comfy chair writing in my journal, but you're never, you know, it's all. But it's funny to look back at it as capturing the moment, you know. Dan: Yeah, you know, it's really interesting. I see a lot more articles these days on journaling and just in the context of Cloudlandia and the mainland, it seems to me that it's a way of staying in touch with your preferred mainland by journaling, because every day you're conscious, you're thinking about your thinking and I think, as Jeff Madoff and I have had a number of conversations about this, that as the world becomes more digital and I see no end to the possibilities that you can apply digital technology to something there's a counter movement taking place where people are deliberately reconnecting with the mainland in a conscious way. Dean: Yeah, I'm aware of that. Dan: I mean, carnivore is about as mainland as you can get. Dean: That's the truth, especially when there's something primal about cooking. Dan: The only thing further than that would be if you were eating yourself, which, in a sense, you are. Dean: It's so funny, but there is something magical about that. Can I tell? Dan: you not as full bore as yours, but this is my 33rd day of having steak for breakfast. Dean: Yes, Okay, did you open up the air fryer? Have you had an air fryer? Dan: steak yet. Oh yeah, it's downstairs. We have one at the cottage and we're going to get a new one at the house. Dean: And what's your experience? You brought it with us. Dan: It's not my experience, it's Babs' experience. Dean: I mean your experience of the eating. Yeah, oh no, it's great. Dan: Yeah, oh no, it's great, it's great, it's delicious. Yeah, it's super fast, I mean it's super fast and it's great and, yeah, I'm thinning out a bit, losing my COVID collection. I'm starting to get rid of my COVID collection. Yeah, belly, fat and fat otherwise, and that's great and I do a lot of exercise when I'm at the cottage we have. There's a stairway, a stone stairway that goes down to the dock 40 steps, and so I do it today. I'll do it six times up and down. Dean: Oh my goodness, wow. Dan: And then we have about a I would say, three quarters of a mile loop up the hill, through the woods and back down, and I'll do that once today and I'll do two swims. I'll be in the lake for two swimming sessions and I noticed I really do a lot more exercise here and the whole point is to have it carry over when you get back to the city. Jump start yeah, I've got a great book for you, and the whole point is to have it carry over when you get back to the city Jumpstarting. Dean: I've got a great book for you. Dan: Do you read on Kindle or do you buy actual books? Dean: Yes. Dan: Yeah, that's two questions. Dean: Yes to both. You do both Often. I'll do three Often. I will do the Kindle and the book and the audio. Dan: Yes, well, there's a great book that you'll like, and it's called Same as Ever. Dean: Okay, I like it already, but tell me about it. Dan: And the author's name is Hosel H-O-E-S-E-L First name, I think, is Morgan Hussle. And what he shows? He's got 23 little chapters about things that are always the same and it's thought-provoking and he's an investor. You know he's an investor, but he talks about that. Humans, for the most part humans get smart at everything they do except one. What's that Money? That's probably true. And he says people are more fanciful when it comes to money than almost any other part of their life. Okay. Dean: Well, that's interesting. It's giving me an option to buy his follow-up book which is the Psychology of Money. Dan: I should get that too, too why not? Dean: yeah, all right, he's got some great line. Dan: I mean he quotes other people. He's got the greatest definition of a stock you know, like stock market stock he's got the greatest definition of a stock. I I don't think I think he's quoting somebody, but that a stock is a present number multiplied by a future story. Dean: Ooh, that is true, isn't it? A present number multiplied by a future story that is so good yes. Dan: Isn't that great. Dean: It's so good and true, it's got the added benefit of being true. Yeah, I mean, it's really. If not, what else it's guessing and betting, right? It's like we gauge our guessing and betting on we guess and bet on the strength of our belief in the story. Dan: A present number multiplied by a future story. Dean: Yes, that's wild. It's funny that you say that's a very interesting. I was thinking about a pricing strategy for a client and he was saying I'm sure this has been. There's probably somebody who's said this before, I don't know who, but I was looking at it as that it's a combination of the promise and the price and the proof. And proof is really a story right, a belief that if you have him, you're, if there's something going wrong. Yes, proof is yeah, I mean it's either that, yeah, it's either. You know the promise is the articulated outcome of what you're going to get, that you want that promise, but then the price is a factor of how much that promise is worth and your someone else yeah and the confidence that it's going to happen. You know, it's a very interesting thing I was thinking about it in the context of our real estate that the realtors are will happily pay 40 of a transaction, up to 35 or 40% of a transaction. That's a guaranteed transaction, like a referral. If I say, you know, if you send somebody a referral they'll pay 40% because the promise and the proof is that you already got it. So you're willing to pay 40% for the certainty of it. But when you say to buy a lead, you know to buy leads for $5 or $10, there's not as much. You don't have the proof that those leads are going to turn into into transactions. So there's a risk. There's a risk involved in that. It's really, it's pretty, it's pretty amazing. I've been because you know I do a lot of real estate, lead generation and all kinds in all kinds of businesses. Lead generation and I've really been one of the distinctions I've been sharing with people is the, because a lot of times people ask well, are they good leads? You know, and it speaks to the, yeah, you know objective, yeah, you. Dan: And joe you, you and Joe Polish have a great definition of what a good lead is. I don't remember the exact formula, but it's pre-qualified, pre-motivated. Dean: Yes, predisposed you know predisposed. Yeah. Dan: And one of the things that when we were doing the book deal with Ben Hardy and Tucker Max, before we approached Hay House, Tucker asked me a question. He said well, you're not taking any money, you're not taking any advances, you're not taking any royalties for the book, which was true. So that was a real straight deal. You know why? Because it's a mono decision. Dean: Yeah. Dan: I'm sorry. The book is a capability for me and that's worth all the upfront money. Dean: Yes, yeah, you know, and that was the advances. Dan: You know, the advances were really good advances. I mean, they were six-figure advances. Dean: And. Dan: I said, the reason is I don't want to think about that. I just want to think about the capability that I have 24 hours a day, all around the world of someone picking up the book and reading it, and it's a pre-qualified person. It's a pre-qualified person, in other words, the person who's picking up the book and reading it would have the money and the qualifications to be in the strategic coach. The other thing is that it would pre-motivate them. They're predisposed because they picked up the book. They're pre-qualified because it's meaningful to them. And then the next thing is they'll give us a phone call. You know they'll read the book'll give us a phone call. You know they'll give us a phone call. Or just go on. You know, go on to the website and read all about coach and everything like that. And so Tucker said so we sell a thousand books. What would make you happy in terms of actual someone signing up for the program? And I said one. Dean: Right and probably, probably. Dan: I would want a hundred people Just trying to take care. This is why I'm going to come and do the eight profit Activators. Yeah, and the reason is that those books were right at. About the three books that we wrote were right around the 800,000. Wow, wow, and I could easily say we've had 800 clients pick it up, either picked it up and called us, or called us and we sent them the books. Yes, but it's a marvelous system because it's who, not how, in spades is that I have salespeople out there every 24 hours and they're finding, finding new interested leads, they're developing the leads and we don't have to spend any time until they give us a call. Dean: I think that's fantastic and it's doing. You know, part of the thing is I. This is why I always look at books as a profit activator three activity, which is educate and motivate. That people get educated about the concepts of who, not how, or the gap in the game or the idea that 10 times is easier than two times, and they see examples and see that this really fits, and then they're motivated to call and get some help with that. I'm such a fan of books and podcasts as the perfect Profit Activator 3 activity. Dan: Yeah, I've been thinking a lot about our previous podcast where you took it through the what's the value of your leads. I'm actually a really fan of that yeah. Dean: I love metrics. I'm a big metric. Well, metrics to me are when they are objective and measurable. They are a proof. Dan: Well and predictable. They're predictable too. They're a proof. Do a certain amount of activity, you can get a predictable metric. Dean: I've discovered a metric very much like Pareto in lead distribution. It just got, you know, hot off the press with Chris McAllister, who you know as well. Yeah, chris, so we've been doing a collaboration on, I've been helping them with lead generation and I asked him to do a I've been calling it a forensic census of what's happened with the leads right and leads who've been in for more than a hundred days. So we just looked at the. That's roughly three and a half months basically, and you know, of all of the leads that we had generated, 15% of them had sold their house with someone else, and so you look at that we did the math on the thing, that is the opportunity cost. That is the exact thing that worked out, that the amount of that worked out to be over half a million dollars in lost opportunity. Dan: Well, and that's where. Yeah, no, it wasn't lost, it was just a cost. Dean: Yeah, that's exactly right. Dan: The money went into the wrong bank account. The money went into the wrong bank account. That's exactly right. The money went into the wrong bank account. The money went into the wrong bank account. Dean: That's exactly right. So now that's encouraging right, because I've got now three different forensic census analysis from three different parts of the country with three different realtors that all point to exactly the same thing 15 of people who've gone through a hundred days will do something, and so that is. That's encouraging. You know, I think if I, if you look at that and start to say OK, there's a pulse. That it means that the market. Dan: The marketplace has a pulse. Dean: Yeah. The lie rating and that we're generating objectively good leads, meaning people who want to do. What the promise of the of the book is, you know, yeah. So, that's very exciting. Dan: Yeah, you know, it's really interesting changing the subject slightly. So this author that writes the book Same as Ever that I just mentioned, he said that basically, when you look at the last hundred years, the decade of the 1930s was absolutely the most productive decade in US history. Wow, Based on what. And he said just how much got produced during the 1930s. Dean: Are you talking about the New Deal? No, he's not talking about the New Deal at all. Dan: He's actually talking that the reason was it was the worst decade economically in the United States history because of the Great Depression, but he said it was also the most creative and most productive. And he said that creativity and productivity don't happen during good times, they only happen during bad times, the reason being the things that you thought. Let's put it this way you're going into the 1930s it was one of the hottest stock markets in the history of the United States the 1920s per capita, if you do it in relationship to the population and then suddenly it just stopped and everything that people believed was true, everything that they knew was predictably true, didn't happen. And everybody woke up and said, oh my God. Well, everything we've been going on doesn't work. And he said that's the spur to creativity and productivity. It's not profitability, because the profitability happened in the 1940s and 1950s, but the productivity, the creativity, creating new things that were productive, happened during the 1930s. He said there's no decade like it in US history in the last 100 years and I found that very striking. Dean: I can't wait to read it. Dan: I found that. It's a thin book. Dean: Okay, I was going to say I like that's my favorite. That's my favorite and accessible words. Dan: I like that too. It's a win. And it's a good title yeah, he doesn't use more words than he needs. Dean: I like that. Dan: It goes back to your. I'm coming awake to Dean Jackson's 8 Profit Activators. Dean: Oh good, after 12 years, this is good news. Dan: I'm a tourist, I'm a late bloomer. Dean: I'm a late developer. Dan: You know, but it wasn't that it was stored away, but it wasn't brought right in front of me. But I think there's a lot of very interesting insights that you have here. Dean: Yeah, that's true, and I just find more and more it's. You know it's the same, just feel like it's. So when you look at this one thing you know, if I think about my one thing is this you know, working on the all the applications of this one model and seeing deeper and deeper layers of how it actually how it fits, you know, it is like you asked me 12 years ago what would be fascinating and motivating because I had come out of you know, 15 years I think we I think we were both sitting in our kitchen when this happened, yeah, yeah our kitchen. Yeah, and I remember I was. Dan: I remember I was using that I was I. I remember it distinctly because I think it's the last time I used the landline. Isn't that funny? Dean: that's amazing. Dan: Yeah, yeah, because I had to sit up next to the counter because we've only got one landline. Dean: And. Dan: I said I've got this. So I had to sit on a stool next to you know a counter and I remember the conversation. Dean: I do too, and it was because I was coming out of 15 years of applying these eight profit activators to the growth of one specific business and Joe Polish had just taken that framework and started the I love marketing cast and I realized that's my. I was realizing how applicable that kind of operating system that I had developed for, you know, growing our own business was applicable to all kinds of businesses and that was my fascinating thing and doing it in small groups as opposed to 500, 700 people at a time, and to this day, it's still now 12 years later, yeah. Dan: Yeah, can I ask you a question about that? If you did it differently. Could you do it with a group of 100? Dean: Yes, absolutely, and we've done it with you know, I've done it with 40 or 50. Dan: Yeah Well, if you can do it with 40 or 50, you could do it with 100. Dean: Yeah, once you get past like 14 or so, the way the dynamics change. At about 14, more people, you end up having fractured conversations, and so that's why, the way you do the workshops, you have the opportunity to have people have those conversations, but in groups of three or four, yeah, so rather than having breakouts. Dan: Well, and then there's a tool that everybody's doing the same. Yes, yes. Yes. Dean: You're exactly right. Yeah, and that's an. All of them are all the eight profit activators are there, are tools, you know, there are thinking ways for it and yeah, but it's just such a you know I want to ask you another question to what degree if you think about I think you said you've done about 600 from last conversation of your small groups, that'd be 50 groups, basically 50, 50 sessions. Dan: To what degree do they need to know their numbers to go through the process? Dean: well they. The challenge or the thing is that they don't even know that these metrics exist. So I work from the standpoint of they really, if I can give them the experience of it by. They know the top line and they know you know what they're doing. But it doesn't require the granularity to get the impact of it. You know, to understand. That's where they can get their best intuitive sense of what that is and every single person has a realization that. Let's just say, even the just understanding how to divide the revenue into before unit, during unit and after unit is a big revelation for people and then they realize, you know, a lot of times I was just doing a consultation with a home services company and in home services it's pretty standard to spend, you know standard to spend you know 12 to 15% of their revenue on advertising. But they do a lot of things and they don't know often exactly what's working. But when I pointed out to them that if we take you know, 30% of their business is coming from repeat people who've already done business with them, yet they're measuring the 15 percent on that gross revenue, so their actual before unit cost is is way more because they're spending all the money in the before unit and not really spending much if anything on the after unit, even though it's bringing in 30% of the business. You know and it's so funny because I was sharing with them too I was like to take this attitude of so they do HVAC and air conditioning and so I like for them to think of all the households that have one of their air conditioning units in it to be climates under management, you know, is to get that kind of asset that they've got 20 000 climates under management, and to take that and really just kind of look at what they could do even just with the after unit of their business. You know, it's so. It's always eye-opening for people like to see when you start looking at those numbers and say, wow, I had never, I never thought of it like that. Dan: You know one of the things John Bowen and Kerry Oberbrenner and I are doing a collaboration on establishing the real numbers for entrepreneurism. Dean: Right. Dan: In relationship to wealth and in relationship to happiness, relationship to wealth and in relationship to happiness. So John is arguably the top coach in the world for financial advisors at a very affluent level. So all the clientele are very, so that would be for, and they'd be looking for, families. It would be sort of families and they'd be entrepreneurial families, okay, and I think that the sort of the preferred look is where the net worth of the family is in the 20 million and above level. Okay, and these are the advisors. So John's clients are the advisors who do this, okay. And two years ago we did a survey where we compared the entrepreneurial clients or the entrepreneurial clients. What we surveyed was John's clients as entrepreneurs. Dean: Yes. Dan: Okay, they're entrepreneurs, and there were about 1 of them, 1300. And they were compared to 800 strategic coach clients and we saw all sorts of differences. One of them was the who, not how, factor, that generally our clients made more money per person and worked fewer hours than John's 1,300. Yes, okay, and fairly significant. I mean like percent, different percent. And the other thing was that our clients expected to be busy. They expected to be active entrepreneurs for a much longer period than his clients. Dean: Well, that's the greatest gift right there when you look at it. So you, as the lead by example of this the lead dog. Dan: Yeah, you know what they say about dog sleds you know the dogs in a dog sled. Yeah, if you're not the lead dog, the future always looks the same. Yes, exactly so I'm not looking up anybody's rear end. Dean: Yeah, right, exactly. Dan: Anyway, but the big, thing, if you say we don't have real proof and it would take 50 or 60 years to take a long study to see that we're actually extending people's actual lifetime. But I would say right now we could probably establish really good, really good research that were extending their careers by probably an average of 15 years at their peak earning. Dean: Yeah exactly. Yeah, think about that like in the traditional world. So at that you know I'm 58 now and so in the traditional world it'd be like you got seven years left, kind of thing. Right, it's a traditional retirement age, or what. Dan: And then coach, you'd have 22 years. Dean: I got 22 more years, even just to get to 80. Yeah, you know like that's the thing, and I just proved that it's possible. Dan: Yes, that's what I'm saying. Dean: Yes, that's what I'm saying, yes, that's what I mean. And to be you like, look at, you know one of the. You know the elements when we do the lifetime extender, when you ask people so how do you want to be on your 80th birthday? And you're saying you know, well, how do you want to be health physically? And you're saying, well, how do you want to be health physically? Well, I want to be climbing 40 states of stairs six times a day, swimming twice and hiking around my property. I want to be, recording podcasts. I want to be writing books, I want to be holding workshops, I mean developing thinking tools, all those things. I've been thinking a lot about cadences, you know, and you've really kind of tapped into this cadence of of the quarter. Quarterly cadence is because your days are really largely the same with an intention of moving towards quarterly outputs. You, you're creating quarterly books, you're creating new quarterly workshops and tools. And am I missing anything Like do you have annual goals or objectives? Dan: Or is everything in terms of Well, the only, there's only one. The only one thing that we have, that's annual, would be the Free Zone Summit. That's once a year. So, for example, every week I'm working on the summit which is in February next year, and so I'm always listening in the. So I have a series of speaking sets that people can, and I'm looking, yes, to a large group of people, half of whom aren't actually in the free zone. You know half of them next year, half of them won't even be, you know, in strategic coach. They're team members, free zone members, they're clients of the free zone members and everything like that. So it's a challenge to me because you know coach people, know the routine, you know they come in, they understand what a whole day looks like thinking about your thinking. But for some people this is the first time in their life and the trick is, after the first hour they all feel as part of the same group and they're thinking you know. So anyway, it's a. It's an interesting, but that's only my annual thing. Dean: Yeah. Dan: So I've you know I give a lot of thought to it. I work on it right now, six months, before I'm working on it every week. Dean: Yeah. Dan: But that's the only one that is, and I wouldn't want to, no, exactly. Dean: Do you? It's interesting that you say you're working on it every week. Do you have? Do you account for that in your calendar or do you just consciously like? Or do you say? Dan: Some of it is just, some of it's just my time and it's, it's a certainty. Uncertainty worksheet. So I'm always working within the certainty. Uncertainty, this much is certain already. This is uncertain. So then that's the next week. You have to have certain things move from uncertainty to certainty. Yes, we got the pat. We just got the patent on that, by the way, so that's a good tool. That's good. Yeah, yeah so, but I'm constantly my ears are constantly open. In all the workshops, people are dropping topics. You know. I said, yeah, think there's a, we got a role for you and you know, we got a role for you, because I want to get to people ahead of time, because some people don't come to the summit. So if you spot them as a speaker, you want to make sure that something else isn't scheduled during the time when they come. So, yeah, it's going to be in Arizona this time. Dean: That's what I hear. Dan: It's all very exciting. Dean: Anyway it's very exciting. Dan: You mentioned the quarter. I really take quarters seriously. Other people have quarters, but they don't spend much time thinking about the quarter. Dean: I said it's available. Dan: It's sitting around there. You know, quarters are just sitting around. How much productivity, creativity, profitability can you get out of a quarter? Dean: Yeah, I like that. That's my observation. Right Is that you're the tools of applying three days focus days, buffer days, in a quarterly cadence for the rest of your till 156. Dan: 304. I have 304 left. 304 quarters left. Yeah, 304 quarters. You know David Hasse, whose clinic I can't, you know I can't recommend enough to people, but so we started two years ago with him. So it's August of 2022. We started working with him and we've had eight quarters and when we first came to the very first meeting in Nashville Maxwell Clinic, he said so what are we going to do with? your health over the next 312 quarters right, he had me at hello he had me at hello oh yeah and we've done a lot in the last eight quarters we've done yeah, you know there's a lot of work and but yeah, he's got a deep dive program. It's really terrific. I mean it it's testing, testing, constant testing, and he's very alert to new stuff in the marketplace you know new breakthroughs. Dean: What's your noticing now of your new needs in all these stairs that you're doing? Dan: Yeah, the big thing is I have no problem going up. It's tender going down, and the problem is it's a 50-year-old injury and about 49-year-old injury and so the cartilage is completely restored. Okay, and that's a breakthrough. Stem cells can get things working. Stem cells, can you know they can? What stem cells essentially do is wake up the cells that are supposed to be doing the work or repairing them. Dean: Hey, buddy, get back to work. Dan: Yeah, and the, and this is detectable, this is measurable where? Dean: they are. Dan: So I always thought I'm missing a cartilage. And I went down there, so they and when I say down there it's Buenos Aires, in Argentina, and I've done five, four, four sessions, four sessions in five month period. And now my cartilage is the same thickness going from almost no cartilage in my left knee. It's the same width. You know, the thickness of the cartilage is the same as it was before the injury in 1975. So that's great, but it's still painful. So now he says what's happened is that there's been damage to the ligaments on both sides. And so now I go first week of November to Buenos Aires and they do stem cells on my ligaments, ok, ok, and then we'll see. We'll see what happens there. So wow. Yeah, it's a matter of subtraction. You know you subtract the cartilage as the problem and then you submit and we'll see where it is. But I would say that the drop in pain in a day, in other words from morning till night, it's probably down 90%. Wow, that's amazing. But what's missing is the confidence to start running, because I want to run again and so I've been 15 years without running and my brain says don't run. So I have to relearn how to run. And how about Babs? It's completely fixed. That's amazing, isn't it? Yeah? And the cartilage that was cartilage too, yeah, fixed. That's amazing, isn't it? Yeah, the cartilage that was cartilage too. She, yeah, she had influence, she had actually. She had bone inflammation and she had missing cartilage. So the cartilage is back and I think hers would be equal to mine. The pain is down by 90 wild, wild, that's. Dean: It's amazing, isn't? It yeah we're living in. We're living in amazing times. Well, I'm counting on it. Yeah exactly. Dan: You know it's a present number times a future story. Dean: What a great thing. By the way, that book is going to arrive today, according to Amazon. For me, the money book. The other one will be here tomorrow morning. That's just so, like that's the best thing. Dan: Why can't the I mean after you order it? Why aren't they knocking on the door right now? What's wrong with this world? Dean: That's what I'm thinking. Is that why people call senators? Is that what I need to do is alert my senator? Dan: about this. Yeah, I actually had a great conversation with Ted Budbutt. Dean: Oh yeah. Well, that's great, great US senator from North Carolina, yeah and I just saw that Robert Kennedy just endorsed Donald Trump. He dropped out of the race and joined MAGA. Dan: Yeah, I think it's probably. I was figuring it's worth 3%, do you think? Yeah, that's really interesting. Yeah, I mean, he brings a lot to Trump obviously brings a lot to it, but he brings a whole issue that the Republicans haven't been focused on at all and his whole thing is really about what the food industry is putting into food. Yeah, that that is very dangerous, very negative, very harmful. That's been his big thing, and Trump just came out and said I think we're going to really take a major look at this. Dean: You know, it's very interesting to note that Joe Polish was sort of a catalyst in this regard. Oh yeah, that's pretty amazing. I just sent him a note. Dan: I just sent him an email. I sent him an email. I said RFK Trump always said you were the greatest connector that I've ever met in my life. Dean: Yeah, that's the truth, isn't it? And now you think about the historical impact. You know of this. I think that's you know. It's amazing. He's in his unique ability, for sure. Dan: Yeah, yeah, but yeah, just born unique ability to connect people, positively connect people. Yes yes, yeah, there's all sorts of industries where it's negative, but this is positive, so good. Anyway, back to our metrics, back to our metrics yes. Yeah, well, I think you're working out a whole economic system based on this. I think this has got the making of a complete economic system. Dean: Yes, it really does, the more that I see that each of them have and I'm very aware of naming the metrics right, of naming the metrics right like so out, because each of the before, during and after units all have their own, you know, their own metrics that are universally present in every business but they're differently calculated, you know, and once people have that awareness it kind of builds momentum, like they really see these things. They've never thought about a multiplier index in the during unit, or they've never thought about a return on relationship in the after unit or revenue From where you are right now? Dan: which one is where you are right now? Which one is most important for your own? Dean: you know your own money making for me, I think, one of the most. Dan: I mean you got eight, I know yeah, yeah, the eight are all engaged, but right now August of 2024, which is the one that you're really focused on right now rev pop revenue per unconverted prospect. Dean: Yeah, that's a multiplier If you've already got. You've got a lot of times when we take the VCR formula and kind of overlay on top of it. The excess capacity that people have is often a big asset, you know, and so it's very yeah, it's fun to to see all these at work. You know, as I start to you know, overlay them on so many different types of businesses. Dan: Yeah, no, I'm just really taking I was. Shannon Waller's husband was reading this, same as every book His cottage is. Their cottage is about 10 minutes walk from our cottage and I just picked it up and I've converted almost completely over to Kindle. So you know, so I had it within minutes. Dean: I picked it up. Dan: I read a chapter and I said I'm going to download this. So I downloaded it and I've been reading it for the past four days. But I asked Bruce. We were out to dinner last night and I said Bruce and Bruce is an investor he had a career with Bell Canada. He was 35 years, 35 years with Bell Canada Got a good pension and then he went into investing and I said this is about long range thinking, this is a very long range thinking book and it's almost like these are 23 things that are always going to be the same how you factor that into your investment philosophy, okay, yeah. And then he has a lot of references to Charlie Munger and Warren Buffett because, they're the long range, they're the most famous long range investors and Charlie's dead this year. But Warren Buffett said he said this year. But Warren Buffett said he said you know it's, the biggest problem with investing is the combination of greed and speed. You know, people want a huge payoff and they want it as fast as possible. Yes, and he said you know. And Warren Buffett, he says you know, you can't produce a child in a month by getting nine women pregnant. Dean: It's profound and true. Dan: It's a formula for complication in your future life. Dean: Yeah, exactly. Dan: Yeah, if each child has claims on half of your net worth, you probably have diminished your future. You probably have diminished your future. But anyway, and he says, the proper question is what's the investment I can make that has the highest return for the longest period of time? Dean: Yes, I love that. That's great. Dan: Well, if you take your eight profit activators and see them as separate investments. Dean: Which I do. Dan: And each of them is growing in return. That's really the only stock market you actually need. Dean: Yes, that's what dawned on me with this revenue per unconverted prospect is I try and get people to think about their before unit as making a capital investment. Dan: Well, you are in time attention, probably money, probably money too. Dean: Yeah. But most people think of it as an expense because they're running ads competing for the immediate ROI. And it's such a different game when you realize that the asset that you're creating of a pool of people who know you and like you and are marinating, you know that it makes a big difference Because the gestation period is, if you looked at the people that come into coach for the first time, if you were to look at their ad date in the CRM of when they first showed up on your radar, whether they opted in for something, that it's going to be a much bigger number than seven days. You know that they came in, they got, they talked to somebody and signed up. It's going to be a you know, a much longer period of time and the yield. This is the only way that having that revenue per unconverted prospect really gives you a way of seeing how valuable the people who've been in your pond for three years, five years, seven years I'm sure you have people who have been swimming around Strategic Coach for several years before they become. Dan: One of the big changes that we're making is to switch the attention to those people away from the sales team to the marketing team. That's smart. Because, I have a framework for the salespeople and every time I meet with them, we have 14 full-time salespeople and every time I meet with we have 14, 14 sales full-time salespeople and I say yeses, reward you, noes, teach you and maybes, punish you. So, I said, every week you're looking at your call list, you have to grade them yes, no. Or maybe at your call list, you have to grade them yes, no. Or maybe and I say, go for the yeses first, Get the no's as fast as possible, Okay and make them earn their way back into your prospect list. Dean: In other words just say no. Dan: You know it sounds like you're not going to do it. You know about us. We've had a conversation. We've got great materials we can send you constantly. But you know I'm not going to bother you anymore. And then there's maybes that are just trying to have an affair. Dean: Right, exactly. Dan: No, she isn't with us anymore. But we had a woman who is a salesperson and she had 60 calls over a six-year period with this person. I said I don't know what's on your mind, but he's having an affair. That's funny. It's a nice female voice. He gets to talk to her every month or so. It's an affair. That's exactly right. It's so funny. Anyway, we've shot way past the hour. Dean: Oh my goodness, Dan Well, it was worth it. It was worth it. Dan: I don't know for the listeners, but I found this a fascinating conversation. Dean: Well, I find that too, so that's all that matters. If we had good, come along the ride. Dan: I agree with if we were having a good time. I think they were having a good time I think, I'll talk to you next I'll talk to you next week. Thanks dan, bye-bye. Great, okay, bye.
We’re past the “I can’t believe holiday decorations are already up” portion of the season. It’s time to celebrate the holidays, and Pittsburgh has two big events coming up that we’ll discuss in this week’s episode.For starters, we talk with some representatives from the Pittsburgh Downtown Partnership about Comcast Light Up Night on Nov. 22. Then we bring in the race director of the YMCA of Greater Pittsburgh’s Turkey Trot.After that, Paul and Dan take a deep dive into a potential change to the U.S. immigration system, and we close out with a special guest for our Pittsburgh Polyphony series. ----more----This Episode is sponsored by WordWriteCenturies before cell phones and social media, human connections were made around fires as we shared the stories that shaped our world. Today, stories are still the most powerful way to move hearts and minds and inspire action. At WordWrite, Pittsburgh's largest independent public relations agency, we understand that before you had a brand, before you sold any product or service, you had a story.WordWrite helps clients to uncover their own Capital S Story. The reason someone would want to buy, work, invest or partner with you through our patented story-crafting process. Visit wordwritepr.com to uncover your Capital S Story.Here's the full transcript for this episode:Speaker 1: You're listening to the P100 podcasts, the biweekly companion piece to The Pittsburgh 100 bringing you Pittsburgh news, culture, and more because sometimes 100 words just isn't enough for a great story.Dan: Hi everybody. Welcome back to the P100 podcast. I'm your host Dan Stefano with my cohost here, Logan Armstrong. Our other co-host Paul Furiga will be joining us shortly.Logan: Ho ho, ho. Dan.Dan: I can't believe you just said that.Dan: Well, the ho, ho, ho, and all of the holiday celebration nonsense here fits in with our first couple of segments that we're going to have today. We're going to be discussing Light Up Night with a couple of people from the Pittsburgh Downtown Partnership. They're the group that puts on the event every year and does such an awesome job, and then following that, we're going to have another discussion with another big holiday event. Logan.Logan: Yeah. We're going to be talking about the YMCA of Greater Pittsburgh's Turkey Trot Race, one of the biggest races in the city. We're going to be sitting down with Catlyn Brooke, race director, and she's going to give us a lowdown on that.Dan: It's an important race too because it goes to a very... The funds from it go to a very big cause and a lot of important donations there. So following that, we're going to take a left turn there and go into a deeper dive into a recent story we had on immigration, and we have an attorney from a local Pittsburgh law firm here to discuss that. And it's a really interesting talk that affects not only people in our region but nationally. We're excited to have him in for that.Dan: Following that Logan, we've got a special Pittsburgh polyphony. It's not just us talking about an artist here. We have somebody pretty interesting coming in.Logan: Yeah, that's right, Dan. We're going to have Connor Murray here, a label manager of Crafted Sounds, a local Pittsburgh record label that's doing a lot of cool things in the region. And one of the coolest, he's trying to bring back cassette tapes.Dan: Cassette tapes. That's great. Yeah, I think there might be some at my mom's house here I could dig up. I don't know. We'll have to find out, but all right everybody, let's get to it.Dan: All right everybody, we're happy to have two members of the Pittsburgh Downtown Partnership here with us. We have Colten Gill, manager of marketing communications and Roya Kousari, another member of the marketing team there. Thanks for being with us.Roya: Thank you for having us.Colten: Thank you guys.Dan: Guys, it's a busy time of year for you here and can you tell us why that is?Colten: Yeah, for sure. So coming up in just a few days, it's going to be the 59th Annual Comcast Light Up Night. It's kind of the kickoff to the holiday season in Downtown Pittsburgh. It's a celebration that's been going on in Pittsburgh for almost 60 years now. It's what a lot of families around the region use to kickstart their holiday celebration. And we're just about ready to kick things off. Coming up Friday, November 22nd.Dan: Right. And what's interesting too about Light Up Night is it is not a night. It's a full day of just all the great holiday stuff and multiple tree lightings. What's it like for you? This brings in hundreds of thousands of people every year, and I got to believe it's kind of go, go, go.Roya: It is very much organized chaos in a lot of ways. As you said, it's a full day of events. So the first activity of the day is the Dedication of The Creche at noon, and then we keep going strong until 10:00 PM. So there are a lot of moving pieces. We have an amazing team put together to help things run as smoothly as possible. There are seven official tree lightings and ceremonies.Dan: Geez.Roya: Yeah. Yeah. And then, of course, we end with the true Pittsburgh element of everything, which is Zambelli fireworks. The BNY Mellon fireworks finale is at 9:30 and that's sort of the culmination of the event.Dan: You guys as members of the downtown partnership, you're probably a big part of witnessing this, but the downtown neighborhood itself is vastly different than whenever I was a kid. Can you talk about maybe the Renaissance that we're seeing downtown? A lot of new buildings, a lot of new shops and how they just work with the Light Up Night's celebration too.Colten: Yeah, for sure. So, like you said, it has changed a lot, and it's a really good energy that's around downtown right now. We have 140 small businesses and retailers in the downtown community. So while you don't have that big keystone department store, you have these really great opportunities that you aren't going to find anywhere else in the city to visit these smaller shops that have these really unique gifts, items, apparel, and a really strong sense of community.Colten: One of my favorite things about all the shops in Downtown Pittsburgh today, if you go to one store and say, "Hey, I'm really looking for this very specific item," they're going to be like, "Oh. Hey, I might not have it, but go down the street to our neighbor store because you'll be able to find it there." So there's a really strong sense of community in the business community that's here in downtown right now.Dan: That's great. Kind of speaks to that Pittsburgh being a small-town feel with big-city amenities.Colten: For sure.Dan: We love that stuff. Looking at this year's though on the 22nd here, what are some of the big highlights that you guys see for right now? I know they've got a pretty big name on the main stage too at the end of the night here.Colten: Yeah, for sure. So on the Comcast main stage, we're bringing Adam Lambert to the city of Pittsburgh, which we're very excited about. He was here earlier this summer actually touring with Queen out at PPG Paints Arena. So we're happy to welcome him back to the city for this holiday tradition. In addition to him, on the EQT Jazzmaster stage, we have a really exciting new piece. The MCG Jazz Group is going to be presenting the music of Fred Rogers. There's going to be a really great legacy there in that jazz music that's being presented with special appearances by Daniel Tiger. So he's a character from Daniel Tiger's neighborhood. So a really great mesh of the old and the new Fred Rogers community there on that stage.Dan: Perfect timing too because I think the movie comes out too, the Tom Hanks movie. So yeah, a lot of just like perfect synergy with Fred Rogers.Colten: For sure.Dan: But looking beyond Light Up Night then here downtown will remain a hub for holiday activity too. Can you talk about just certain, some of the things going on there? And I've spent some time in downtown in the holidays, the season last year and there's just so much fun stuff going on.Colten: Oh, for sure. So returning is the Peoples Gas Holiday Market. So Market Square is going to be that big destination market where you're going to be able to stroll through an illuminated marketplace. You're going to be able to buy some really unique gifts and enjoy some time in this really, really traditional setting with the decor and everything going on there. Returning are some favorites like the Holly Trolley. So you're going to be able to stop at Fifth Avenue Place, get on the Holly Trolley and enjoy free transport around all the holiday hotspots, including the Heinz History Center, our home good shop, PG&H right here on Smithfield Street and to the Holiday Kids Play, which is going to be taking place holiday weekends. So a lot of really fun family activities going on as well all season.Roya: We also want people to know that with the Peoples Gas Holiday Market there's a lot of activities happening within that space. Even beyond just the shopping. We have a karaoke contest ... Oh yeah, Oh yeah. Come down, sing holiday best. There are also photos with Santa. So you can visit Santa's house and if you bring a donation for the Greater Pittsburgh Community Food Bank, then you get a complimentary photo with Santa. So it's a way for us to engage the community and give back as well.Dan: Yeah, that stuff's hugely important. Even if you don't want a picture with Santa, I would suggest that everybody out there, if you get down there, try to bring a donation because that stuff's just so important. Guys, thanks so much for being here. We really appreciate you visiting, and is there anything else you'd like to mention? Happy holidays message for anybody or?Roya: We just look forward to seeing everybody coming downtown to enjoy both Light Up Night and the rest of the holiday season here in downtown.Dan: Right. And we'd be remiss to not mention this too. Where can people find you online?Colten: Yeah, for sure. So you can go to downtownpittsburgh.com for all the holiday activities but also everything happening year-round in downtown, including a list of restaurants, shops and things like that. We're also on Twitter, Facebook, and Instagram at Downtown Pitt. So connect with us there and find out what's going on.Dan: All right. Be sure to go visit those channels, everybody. And thanks so much and let's hope that organized chaos of Light Up Night turns into just an organization and a fun night for you.Colten: For sure. Thanks so much.Roya: Thank you.Logan: Hey everybody, we're back here with Catlyn Brooke, race director of the YMCAs Turkey Trots. Of course a race almost everybody in Pittsburgh knows. Catlyn, thanks for being with us.Catlyn: Hi. Thanks guys.Logan: Yeah, sure. So we have the Turkey Trot coming up here in the next week or so. Can you just give us a little bit of a background on the race and kind of what you do as race director?Catlyn: Yeah, absolutely. So this is our 29th year doing the Turkey Trot here in Pittsburgh. This year our sponsor’s UPMC Health Plan, they are 5k sponsor and our overall race sponsor. So we're super excited to have them on board.Catlyn: Being race director, we can put it into a nutshell is I get people to sign up, and I handle race logistics. But I mean a little bit more than that. It's getting the word out to why we're doing the race. Obviously getting people to register, getting folks to participate in our food drive for the Greater Pittsburgh Community Food Bank, and just doing race things like ordering thousands of shirts that you end up seeing around the city for the rest of the year. Making sure that we have enough food and water for our folks when they're done the race, so that we can have them refreshed after the fact. It's not too glamorous, but it's really rewarding knowing how many people come together on Thanksgiving Day to give back to their community and to try to end hunger here in Pittsburgh.Dan: Yeah, and in particular, this goes to the Greater Pittsburgh Community Food Bank, right? And you guys have a set goal that you want to get for some donations this year, right?Catlyn: Yeah, absolutely. So my loft goal, my reach goal for this year, is to collect 10,000 pounds of food. Last year, unofficially, we reached that goal. I probably had around 8,000 pounds of food come into PNC Park just during our packet pickup days. And we do have donation locations as well at all of our YMCA branches. So unofficially last year we hit our goal, but this year I officially want to hit 10,000 pounds of food.Dan: That's great. And then unofficially we can try to like shoot for like 20,000 or something, right?Catlyn: Yes.Dan: It's all for the best. It's a great cause.Logan: Yeah. And I saw last year, according to you guys that you raised over $280,000 for the organization last year in last year's race, which is just incredible. But I was looking and it sounds like there's a few different things to do. You guys have the Fun Run, the Turkey Trot, and then the Double Gobble, which is the five mile plus a 5k run. So it sounds like there's kind of everything for somebody in the family, something for everybody to do, whether you want to bring your kids or just bring your spouse or things like that. It sounds like there's something for everybody to do. Is that correct?Catlyn: Yeah, absolutely. And we like to think about the day as more than just your exercise. You're coming out, you're supporting the 1.2 million people in Allegheny County, which nearly one in seven of them are facing food insecurity. So that's the point of the day. Our hashtag is #EndHungerPGH and that's really our goal. So while we do raise money for the Y and the programs such as summer camp, before school, after school, senior programs, men's housing, et cetera, we do also collect all that food. But like you said, there is something for everyone. So we start off our day with the Med Express One Mile Family Fun Run, and you can walk or jog or sprint that if you like. It's really excellent to see the little kids come through the finish line who are like just huffing and puffing. They gave it their all, and it's really cute to see that. And all of our kid competitors for that get a medal, which they're excited about as well.Dan: Logan, maybe you can try this out. You can do one mile. You can get yourself a medal.Logan: I could probably do a mile, yeah.Dan: I don't know if I could do one mile.Catlyn: You can walk. It's all good.Dan: Oh, perfect. Fun Walk. Oh, that's correct. It's a Fun Walk. I could just have fun by walking.Catlyn: Exactly. The most fun. After our one mile, we have the UPMC Health Plan 5K, that's our main event. We have the most people who run that. It's usually about 5,000 people who run the 5k event. And then after that we have our five mile event and that is sponsored this year by The Pirates who are also our gracious venue hosts. And like you said, the Double Gobble.Logan: Yeah, I would not be doing that one.Catlyn: The double gobble, you run the 5k first and then you just keep on running tack on the five mile after that. And our sponsor for that is a GH&A. So we're super excited.Dan: Yeah, well it's getting close to December. Obviously it is a Thanksgiving day on November 28th, nice and early in the morning at 7:00 AM. But that's one thing that I think is important about these days is people think about Thanksgiving and they get there and it's an entire day. It's not just the meal. It's having a big breakfast with your family, starting to cook early in the morning. So I think it says a lot whenever you can see families coming out taking a significant portion of their day, a big part of the morning there to come out and support a cause like this. And it says a lot about Pittsburgh. I think you'd agree with that.Catlyn: Yeah, absolutely. We see people, the majority from Pittsburgh, but we have participants from almost every state in the country, which is really awesome to see. I'll get letters or emails from people like from California and they're coming in. And they're asking about packet pickup and things like that. So yeah, it's cool. We've even had participants from other countries, so it's a special race. And it's really awesome to see how many people come together.Dan: That's great. In 29 years, 30 next year. Have you already started thinking about that one?Catlyn: The big 30 is next year. Yes. We have started thinking. I'm not going to give anything away, but there'll be some surprises.Dan: Triple Gobble maybe?Logan: You'd be in a lot on Thanksgiving.Dan: Exactly right. Yeah.Logan: And so what kind of food items are you guys accepting for the Greater Food Bank? Is it just nonperishable or what kind of things should people bring to donate?Catlyn: Yeah, so actually you can bring more than just nonperishable food items. So they also collect household items, toilet paper, toiletries, baby products, things for seniors. Basically that is anything that's not in a glass container and that is nonperishable. If you do go on our website, our Facebook page, YMCA Turkey Trot, we have a nice little graphic showing everything that they collect. You think of nonperishable items and it's like, "Okay I'm going to go get chicken noodle soup and a can of green beans." But we like for people to think outside the box with that as well. Macaroni and cheese is great for the kids. Granola bars, pasta, pasta sauce that is in a plastic container. So just thinking more about, would you want to eat out of a can for every meal. There's so many more nonperishable things in the supermarkets that we can provide.Dan: Importantly too, you don't have to just register today. I mean if you want to, you can go to Pittsburghymca.org, and the link is very nice and right in your face for the Turkey Trot. But also you can register on race day, right?Catlyn: Yeah, absolutely. You can come up if you decide early morning, "Okay. I'm ready to run this thing." Just come on down to PNC Park. Our set up is on Mazeroski Way right past home plate. And just say hey.Logan: So where can we find the YMCA more than just a Turkey Trot on social media and give us that URL to sign up one more time.Catlyn: Yeah, so the URL to sign up is YMCApgh.org/turkeytrot. Also if you just do a quick Google search for YMCA Pittsburgh Turkey Trot, it should be one of the first things that pops up. And again, it's the 29th year, so that's the one you want to look for on active.com. We are on social media, Facebook, Twitter. It's just YMCAPGH, and we also have a Turkey Trot Facebook page, which is YMCA PGH Turkey Trot.Logan: All right. Well, Catlyn Brooke, race director of the YMCA's Turkey Trot here in Pittsburgh. Thanks so much for coming on and we appreciate you being here.Catlyn: Thanks so much, guys.Dan: Bye.Logan: Centuries before cell phones and social media, human connections were made around fires as we shared the stories that shaped our world. Today stories are still the most powerful way to move hearts and minds and inspire action. At WordWrite, Pittsburgh's largest independent public relations agency, we understand that before you had a brand, before you sold any product or service, you had a story. WordWrite helps clients to uncover their own capital S story. The reason someone would want to buy, work, invest or partner with you through our patented story crafting process. Visit wordwritepr.com to uncover your capital S story.Dan: Hey everybody, we're back and we're going to be taking a little sharp turn here into a conversation about immigration. And we have here an attorney from Meyer, Unkovic, and Scott. They're a Pittsburgh based law firm here. Joel Pfeffer, he's one of the focuses is immigration in his practice. And thank you for being here.Joel: My pleasure.Dan: What we want to discuss is lead in to this with a talk about the Public Charge Rule. It's a new rule that we discussed very briefly in The Pittsburgh 100, and these legal issues, they need a lot more than 100 words to breakdown.Joel: Dan, you need a lawyer to explain it.Dan: A lawyer and more than 100 words, correct.Joel: Thank goodness we have one.Dan: Right. Precisely.Joel: Who's an expert.Dan: Yes. Okay. Joel, can you take us ... I mean again just on a brief overview of what the Public Charge Rule is.Joel: So going back 100 years when immigrants came to the United States to Ellis Island, they were in essence judged at that point by “are you going to be able to make a living in the United States without securing or being dependent on government benefits.” And in every family there is a legend about how that answer was given to the immigration officer. A strong handshake, a description of what the person's skill level was, his history in the country he came from, a smile. All of those things are part of everybody's family history.Joel: For the last 25 years or so, immigration has focused on what I'll call an objective standard. That if you can show that you have income or you've had income or your employer is going to pay you more than 125% of the poverty level, then there's no need for a handshake or a smile. There's no discussion. It was just you knew that that case was going to go through. There was a consistent standard depending on what your history of earning or what your projection of earning is, or if you did not have that, a relative could file an affidavit of support saying that they would support you. Or if you ever tried to get on government benefits, their assets would be deemed your assets, and you couldn't get the government benefit. And that process has worked for the last 20 or 25, perhaps 30 years. It was all on paper, and it was all objective. Didn't matter really what, anything about you, what your education was, what your level of English was, what's your job prospect was.Joel: Now immigration is divided between family immigration and business immigration or employment immigration. So if you are on the employment immigration side and you were coming because you had a job that no American could fill. So obviously you had some projection of income. You had some security of income. Those cases are still going to be pretty much the same, but family based cases will be impacted by this new rule, which essentially says we're going to view this on a subjective basis. We're going to look at you and we're going to see what is your education, what is your age, your health, your family status, your assets, your resources, your skill level. And we're going to take a complete picture of you and we're going to decide whether or not you are going to become dependent on government benefits to survive in the United States.Joel: It's moving from somebody looking at paperwork and giving you the opportunity in a letter to respond by saying, "Well, if that's not good enough, I'll get uncle so-and-so to give me another affidavit." To a situation where that's only going to be part of it. Whether someone's given you an affidavit, it's only going to be part of the total subjective picture of who you are and whether you're going to become dependent on public benefits.Paul: Seems like Joel, you're going to need an interview now, right? There's got to be some interaction in order to answer some of that.Joel: Well, it just so happens that one of the other initiatives of the Trump administration is called... It requires a total review of your situation, and almost every case today is interviewed. So in the past, the only cases that were interviewed were marriage cases, other cases. So for example, if you wanted to bring a parent to the United States, if you wanted to bring a child to the United States, there was no reason to interview you. In a marriage case, they interviewed you to see if you were really married.Paul: Subject of many popular films and literature, et cetera, et cetera. The sham marriage, right?Joel: Yes. But everything else was judged on the basis of a petition. Is the relationship true? Is there a birth certificate? But the Trump administration issued an executive order that said, "No, we want everybody to be vetted." That vetting process includes pretty much an interview for every single case, which is why there's become a serious backlog at the US Citizenship and Immigration Services because they weren't geared up for that.Paul: Wow. So, Joel, what's the impact? What are you seeing? I mean, obviously it's slowing things down, but how bad?Joel: It's slowing things down to a point that it's unpredictable when you're going to be seen by the US CIS and how long your case is going to take to be completed, especially if you are an employment-based case where historically they have not interviewed these cases. So it's taking, I would say probably an additional three to six months for them to get to you. I expect that it'll go to six to nine months pretty soon if it hasn't already. In a marriage case, married to a US citizen, I'm not seeing a serious slow down. Maybe two or three months backlog greater than before. But they officially like to get their cases completed in six months. I don't know that they can meet that target anymore.Paul: Now a lot of your clients are businesses with employment cases, correct?Joel: Yes. Many of our clients are employers who are either established or in the process of establishing that a particular employee from abroad is not going to impact the US labor market, that there is a shortage of this skill set.Paul: They're a specialist of some kind.Joel: Or they are a distinguished professor, researcher or a person of extraordinary ability. Somebody who is at the very top of their field and they've established to the satisfaction of the Department of Homeland Security that they are at the very top of their field and deserving to come to the United States as an extraordinary ability alien. So those are the kinds of cases, that the kinds of employment cases we handle.Dan: One thing that's important to point out with the Public Charge Rule here is that it was some federal courts pumped the brakes on it. They blocked the rule here, but that probably won't be the last time we hear of it. Correct?Joel: No, I would think it's fair to predict that eventually the rule becomes law and that this is a temporary setback for the Trump administration. In fact, there are two government agencies that apply the Public Charge Rule, the Department of Homeland Security and the Department of State. The Department of State processes cases that are where the alien is outside the United States and there is the Department of State is applying this rule and has been applying this rule since it was originally introduced even in the first stage of promulgation of the rule. Department of State picked up on it and there's been an uptick in denials because of public charge at consular offices, consular posts abroad.Joel: So not only is the Department of Homeland Security going to deal with these injunctions and eventually likely to overcome the objections but the Department of State is going to, to some degree or other, enforce this rule that sort of converts this from an objective to a subjective test.Dan: Right. Well, it's certainly a complicated process here, complicated law, but Joel, we appreciate you coming on and speaking with us and helping us break it down here. Definitely more than in 100 words.Joel: Yes.Dan: Hey, thanks again and hope to have you back on.Joel: Thank you for having me. Thank you.Dan: Thanks a lot. Bye.Logan: For our Pittsburgh Polyphony segment this week, we're taking a little bit of a different approach and instead of highlighting a specific artist, we're going to be talking to Connor Murray, the label manager of Crafted Sounds, a local Pittsburgh record label that has about six active bands on their roster right now. Connor, thanks for being with us.Connor: Yeah, thanks for having me, Logan.Logan: Sure. Yes. So if you could of just give us a little rundown of what Crafted Sounds is, kind of how you got into it, and maybe a little background on yourself, that'd be great.Connor: Yeah. So I started the label when I was 18, on my 18th birthday in high school. I tried to play music, try to make music or whatever, just like too stubborn. Didn't put enough time into it. It was also kind of, I don't know, getting frustrated of what I was missing out on as far as new music is concerned because I always like sharing new music with my friends and whatnot. Going to shows, et cetera.Connor: Once I kind of realized that like I personally didn't want to be a musician, I was like, "Okay, how can I be involved?" So there was a couple smaller labels but also like bigger labels that I was very aware of on like independent level. And I was like, "Oh, I'll just do that," without like knowing what goes into that. I mean, I think taking like engineering approach, it's just like once you have your problem statement, that's when you start to figure out what it is, you know how you're going to do that.Connor: So without knowing how I was going to do it, I was like, "All right, I'm just going to run this label." And I don't know. I guess running a label for me was just providing physical format copies to artists that were underappreciated that I really liked, that I felt could be recognized on a more grand scale. And that concept has changed and molded and adapted into other formats, other artists, other sounds, other communities because I'm not from Pittsburgh. So it's been really cool just to be like the, I don't know, number one fan in the back.Dan: Not from here. You're a senior at Pitt, correct?Connor: Yes. Yeah. I'm going to stay here though. As long as I graduate and get my things set straight, I'll be working downtown for a couple of years. So I accepted an offer and I don't know. I like it here. I'm trying to stay here. So yeah.Logan: Pittsburgh tends to pull people in once they get here. I love it. It's a great city.Dan: Steal off Godfather Three, "Once I get out, they pull me back.Logan: Just when I thought I was out, they pulled me back.Dan: The only good part of Godfather Three is that line I think. Andy Garcia.Logan: That's something I can really appreciate though that you're saying that you're trying to take these underappreciated artists and kind of what you think is cool. And like you said, be that number one fan and not really worry how much clout they have at the time or how much presence they have at that time. But something that you could take and really mold and them to do. But so it sounded like you kind of just took a hands-on like dive-in approach. Like you said, you didn't really know exactly what you were doing. Kind of what were some of the first things and the first steps that you took that to develop some of your artists you look back on now.Connor: I guess far as like the label's concern, I mean the first thing I was... It's like the name of the label and the imaging. It has to be cool I guess. At least to me, it has to be something other people could stand behind. I made the logo a house because I was just sitting in my house, scratching on papers, little sketches here and there. And I was like, "Oh, I should just like make it a house because I'm going to be doing this inside my house anyway." We're not going to make money. So I just made a very simple geometric house, like very, very simple and put letters out of the chimney. I didn't do anything crazy. So that was kind of where I started with that, the imaging.Connor: I guess as far as artists and where to start with that. I guess at first, the first record was through a friend of a friend. She was in New Mexico and she was like, "Hey, this guy is making cool music." And it's like, "Yeah, I like it." I mean, at that point I had no standard. I mean the music... I mean, I still love that record, but I didn't really look at who's this artist; what are their goals; where do they want to be; what have they done in the past; how long are they going to be continuing this.Connor: I was just like, "Wow, I like this music. Let's do it." That project fizzled out real quick. And I was just like, "Oh, maybe there's other things I should consider when I work with people. Maybe like communication should be clearer. Maybe I should be asking more questions. Maybe I should be setting things... Being more transparent on both ends and kind of make it bit by bit." It took me at least a year to figure out ballpark estimate how to do PR in house. By now I'm very jaded but a lot of people have been through a lot of crap. They dealt with a lot of characters. And I guess kind of conveying a message or pitching something you believe in over email. You have to be very considerate and very persistent at the same time. So it's like there was that. I guess show booking was the thing that took like a year and a half after that. Little steps. What's another thing I can put on my utility belt.Dan: Something interesting about your business, we were talking about this a little bit before we got going here. But everybody's really into vinyl these days. It's gotten really popular. You are into cassettes, which Logan, cassettes were on their way out whenever you were born. I mean, I remember using them as a kid. I remember my parents had a ton of them and stuff. But why cassettes? Why are they back?Connor: So essentially there was the resurgence of vinyl and that was cool. It started with indie labels getting back into it and supporting the format. And those real music nerds, shout out. But eventually the major labels caught on and there's only so many plants. So the cost of manufacturing the vinyl is just skyrocketed. Minimums have gotten higher obviously, and it's hard for an independent artist or an independent label to bite that initial investment and keep doing it even if it is cool. There's a point where you got to kind of make money unfortunately.Connor: I mean, if you don't really make money, we break even on everything and happy trails. But because it got so expensive, tapes kind of slowly kind of became more feasible, especially because people were just adopting the format. They were like, "Hey, I don't really want a CD." Whether it's because you could just download the music or stream it or whatever, but tape kind of sits right in between a CD and a record. And sometimes if not more often than not, it's less costly than a CD I guess when you're buying it as a consumer. I don't know. There's a lot you can do as far as customizing it. It doesn't sound good. Tapes don't sound good. I'm not here to tell-Dan: That's what I was thinking, yeah.Connor: I'm not here to defend tapes. Tapes are literally built to like deteriorate, like the acid that is required to make the tape literally destroys it.Connor: But I have older tapes from like the '80s and stuff and they sound terrible. But-Dan: Do you find people buy them? You can find people that-Connor: Yeah, I mean, we've, I don't know. I keep mostly everything that I have as far as like paper receipts and electronic receipts. I have binders full of just notes, and I've duplicated over 1000 tapes.Dan: Wow.Connor: Over 2000 tapes. Yeah. And to think like, "Wow, I've sold over 1000 tapes." It's like pretty hilarious. Cool.Dan: Some cassette holders are actually perfect cases for your cell phone too, so you can just keep all your music on your phone and put the phone inside the cassette tape holder, and it's perfect. Yeah.Logan: That's funny. I appreciate you being here, Connor. And I believe there's a track that you wanted to end us off with today from one of your bands. Is that correct?Connor: Yeah, yeah. Last month we put a track out. We put an EP out with this band called the Zells, local band we mentioned earlier. This is one of their songs. Graze.Dan: Awesome. Can't wait.Logan: Appreciate you being here, Connor.
Panel: Charles Max Wood Aaron Frost John Papa Alyssa Nicholl Special Guests: Dan Muller In this episode, the Adventures in Angular panel talks with Dan Muller who is a member of the NRWL team and who has developed Angular Console. The panel asks Dan questions about the console and the pros and cons of it. Check out today’s episode! Show Topics: 1:19 – Dan: I work now with NRWL and I used to work at Google and then I got bored writing Angular applications. I then texted a colleague and worked with him and he gave me what is now called 1:52 – Chuck: Nice. Give us the elevator pitch for Angular Console? 2:00 – Dan: It is mostly pretty. 2:19 – Alyssa comments. 2:30 – Dan: To each their own. 2:38 – Dan One of the parts working at Google I would copy and paste the patterns I did at Google. Now we stopped copying and pasting code. If you are newbie there is a learning code and that’s a drag. What it (Angular Console) does it makes it easier for novices for them to know what can you generate and what options are available to you. It makes you feel nice and comforted and holds your hand. It’s a tool for me because I often go fast and it makes sure I don’t do anything wrong. It’s focused, and it keeps me focused. 4:29 – Panelist: I just installed it for the first time. I am working on a project for a client and been doing a lot of NGG things. I am looking at this thing and I can see how it can be pretty helpful with its UI. Get in and try it out. 5:23 – Dan: That’s the generate screen. 5:30 – I have a terminal and it... 5:51 – Dan: As you building up the commands it constantly runs them. It would be insane for you to hit the Enter key and copy and paste, cause we only have 2 hands. As you are doing the commands it will tell you what’s missing. You will have the flags above it and tweak it a little and it comes together. 6:45 – Chuck. 6:53 – Dan: Under the hood it’s running it verbatim. Anything that has an architecture definition every 1/10 sec it...will live update and it sees what projects you have, what apps you have and anything you have with a CI it will present it to you. 7:51 – It has some custom scripts. 8:03 – Alyssa: What did you do to install it? 8:05 - AngularConsole.com Welcome download button and I downloaded it. 8:43 – It’s a tiny file. 8:47 – You are trying your best to make your bundle efficient. 8:57 – Electron app is about the same size. It took only 11 seconds to download for me. 9:11 – Nobody uses Lenox, so... 9:22 – It does some very simple things it can do and chime-in when you want, Dan! I can see all my projects and if you were in a workspace you can see it all. If you have an Angular project you can do a generate component. There is a code generator, and there is a run screen. And in the end – I have a question about extensions? This is really where you can get a bunch of schematics, right? 10:34 – Panelist asks a question. 10:38 – Dan: Not wrong at all. 11:25 – Panelist and Dan go back-and-forth. 11:36 – We should do a show on schematics. 11:43 – You are percolating a few new ones – that’s cool. What would be cool is if you... 12:14 – Dan: Yeah it’s hard coded. We put this together in less than a month. It started in the middle of like October and we just put together and released in 3 weeks. Considering how slow Angular has developed it’s interesting to see... 13:01 – Yeah I am seeing the extensions that reminds me... I like how you can search with these extensions there especially with the filter. 13:21 – Dan: We want to eventually I hope we can surface more things. Not everyone thinks how a designer thinks. We are trivial to discover them maybe they would. He’s very much open to that someday. 14:24 – I want to ask a question. Let’s do a poll request and it’s important to me. I don’t see the file where that lives. 14:41 – Dan: I think there is a pre-existing file. You can base it off of that one. 14:55 – A little context that I have and the one question that keeps coming up is what’s to say that this won’t drive us down a road to only do what NX wants us to do? 15:52 – Dan: It’s tricky. Actually, back when the CUI they were thinking of something very similar to the console and it never happened. Basically before we launched it to the public we wanted to make sure that Angular team was on board with us. Even though we own the repo we wanted Google to sign-off the code. Make sure that they did it the correct way and they have lawyers more so than a start-up does. Eventually they will own...and they will be in charge of the release schedule. But all in all it’s my baby and I won’t give it up. There are extensions... Dan continues this conversation. 18:20 – Yeah so far using the console I can see the NX and finding extensions is hard. Where would you go find it? So this stuff... 18:53 – As long as NX still stays an option than something you MUST choose then... 19:12 – Dan: We decided early on that we didn’t want to shove NX into their face. That console can be useful but useful in another way. What we are building is this way you can reach out to us. We are a consulting company. If you are in the middle of making your app and you see a bug then we are building out a NWRL connect where you can connect with us. 20:12 – Yeah I see that NWRL connect. Do I get you for free? 20:26 – John Papa discount. 20:31 – I usually have to pay him $10,000 a minute! 20:53 – Yeah, he’s a cofounder (Victor). 21:03 – It gives his number and SSN! 21:17 – Alyssa: You said you have a lot of ideas of how console could go, do you have any things in the next steps? 21:32 – Dan: I wasn’t very ambitious when I started the project. It’s not a huge desktop client focus application. I am adding background tasks. Things you can run all the time so you don’t have to click them all the time. 23:17 – Advertisement – Get a coder job! 23:58 – Why would you use this tool? 24:05 – Dan: I have this fun experience when I was making console at first. It didn’t have the command screen and I needed to make a dialogue for creating a new workspace. And I said: Oh Shoot I don’t remember how to generate a module with routing. So instead of Googling...server and opened up Angular Console workspace and generated a component with it and it... 25:11 – Comment. 25:19 – Dan: During auto complete... 26:10 – Panelist: If they want that UI...and when I teach Angular the first thing I teach is the UI. I think UI is a great starting point. I look at the console to see the extensions. 27:09 – The CUI is already abstracting multiple different things. Now you have added a UI to it, I think it will be attractive for different people. I can see people saying I got it, and other people (John Papa) teaching a course, or maybe...certain people will like/don’t like it. 28:12 – I don’t think it’s an either or. 28:20 – Chuck: I would try things on the command line, and then things on the console line and figure out how it works with my flow. If I have 2 tools then I will use 1 for X and the other for Y. 28:47 – Dan comments. 29:17 – Where should people go to voice their ideas? 29:29 – Dan: Some ideas are really, really good! Yeah shoot me a message. 30:19 – You haven’t seen my issues, yet, bro. 30:28 – Chuck: Was it inspired by the... 30:37 – Dan: Shamelessly I steal design all the time. As I develop the Angular Console more I am steering away from their design but... 31:26 – Chuck: Depending on WHO I am talking about there is rivalry between maybe Vue and Angular and whatever. I like the idea of sharing to show the mature elements to bring in what I am doing. 31:59 – The main difference is the implementation is electron and web app and tell us pros and cons and why? 32:14 – Dan: We could have done it either way. It looked more beautiful in my dock. Having it be an honest to goodness app and not having to open a terminal and fire it up, it didn’t feel professional or good. There is a little bit of professionalism there. 33:42 – Chuck: I agree with that. 33:48 – I like that it is web and that it’s a web application. It’s nice to have a web app open. 34:06 – Dan comments. Dan: Discoverability is there. There are 2 servers and you could load it up and open it up in Chrome. We don’t use a lot of electronic UPIS because you are just running your terminal. 34:56 – Chuck comments. 35:02 – I just put the 7’s in there and there it is! 35:11 – Dan: Theoretically, it is useful. That’s good. 35:19 – What port? 35:40 – Chuck, panel and guest go back-and-forth. 36:06 – Seems like a good idea. 36:13 – Hacker News. 36:17 – Dan: That’s the dream – my life would be made as a developer. 36:38 – Chuck. 36:55 – I submitted a PR in there and looks like you are still getting help with this. I am a fan of this tool. People will love this. 37:15 – Dan: We have more things that we want to add it - it to make it more attractive. We are making it official we are... 37:54 – There are people that kill NWRLs. 38:03 – Chuck. 38:08 – Dan: Fellow NWRLer, Jack... 38:50 – That stuff exists through web pack, right? 39:20 – Dan: We can’t use it because it’s garbage and I won’t touch it. 39:35 – Dan: I don’t know. We are going to do basically the same thing but prettier. The code will be prettier. 40:10 – Chuck: Aaron, it looks like you put in a request to put in the plug-in. And you did it pretty fast so it’s not hard to do? 40:31 – Probably not formatted properly. 40:40 – Panel and guest go back-and-forth. 40:54 – You have to fix it on the air. It’s a space problem. My line space is too long. 41:07 – Panelists and guest. 41:46 – Dan: Any compliment from Victor makes my life. 41:57 – Panelist: I changed it. 42:05 – Alyssa: Is it green light, green arrow? 42:15 – I am just failing. 42:21 – I used the web editor I really didn’t... 42:30 – Alyssa: It was a space issue. 42:39 – 3 more minutes to go... 42:54 – Chuck sing us a song while we wait. 43:03 – Is there a contributions page for people to contribute? 43:18 – Dan: It tells you exactly how to run it. 43:33 – Chuck: It using some of the web pack tools and the CUI and the command line, I am wondering if it’s possible to add - not extensions to the CUI stuff but - to the console itself? Setup the other things that aren’t Angular specific but are apart of my overall template? Or do you do that through schematics? 44:16 – Dan: There are different ways to approach it. Your personal workflow you probably should integrate it. Like anything else why wouldn’t you keep it the same? 45:42 – Panelist comments. 46:08 – Dan: Have you contributed to Angular before? 46:25 – Chuck: Anything else before Picks? 46:36 – NRWL Connects is our support product to help you with being a more productive Angular developer. 47:24 – Panelists and guest go back-and-forth. 47:41 – I didn’t know NRWL Connects was a thing. If I wasn’t personal friends with Victor and... There have been problems that I have solved because I have smart friends. NRWL Connect is to help those people who don’t have smart friends. People can solve a lot of problems and this is HUGE! 49:03 – Dan: Fingers crossed we are helping integrate Angular Connect to help with Basil. 49:39 – Chuck: Picks! 50:00 – Advertisement – Fresh Books! Links: Vue Angular NRWL NGRX – DATA LAB – GITHUB Angular Console Angular Prettier Schematic Chuck’s Twitter 5 Things about developing on a Mac – Video Real Talk JavaScript King and Queen of the Universe Grinders Dan Muller’s Bio through NRWL Sponsors: Angular Boot Camp Fresh Books Get a Coder Job Course Picks: Alyssa Kendal UI Library component update John Season 2 of 5 Things of JavaScript Podcast - Realtalk JavaScript Aaron Role for Initiative Charles Extreme Ownership Dungeon and Dragons HeroDevs.com Dan Look at the Birdie The King and Queen of the Universe Grinders Boots Screaming Females
Panel: Charles Max Wood Aaron Frost John Papa Alyssa Nicholl Special Guests: Dan Muller In this episode, the Adventures in Angular panel talks with Dan Muller who is a member of the NRWL team and who has developed Angular Console. The panel asks Dan questions about the console and the pros and cons of it. Check out today’s episode! Show Topics: 1:19 – Dan: I work now with NRWL and I used to work at Google and then I got bored writing Angular applications. I then texted a colleague and worked with him and he gave me what is now called 1:52 – Chuck: Nice. Give us the elevator pitch for Angular Console? 2:00 – Dan: It is mostly pretty. 2:19 – Alyssa comments. 2:30 – Dan: To each their own. 2:38 – Dan One of the parts working at Google I would copy and paste the patterns I did at Google. Now we stopped copying and pasting code. If you are newbie there is a learning code and that’s a drag. What it (Angular Console) does it makes it easier for novices for them to know what can you generate and what options are available to you. It makes you feel nice and comforted and holds your hand. It’s a tool for me because I often go fast and it makes sure I don’t do anything wrong. It’s focused, and it keeps me focused. 4:29 – Panelist: I just installed it for the first time. I am working on a project for a client and been doing a lot of NGG things. I am looking at this thing and I can see how it can be pretty helpful with its UI. Get in and try it out. 5:23 – Dan: That’s the generate screen. 5:30 – I have a terminal and it... 5:51 – Dan: As you building up the commands it constantly runs them. It would be insane for you to hit the Enter key and copy and paste, cause we only have 2 hands. As you are doing the commands it will tell you what’s missing. You will have the flags above it and tweak it a little and it comes together. 6:45 – Chuck. 6:53 – Dan: Under the hood it’s running it verbatim. Anything that has an architecture definition every 1/10 sec it...will live update and it sees what projects you have, what apps you have and anything you have with a CI it will present it to you. 7:51 – It has some custom scripts. 8:03 – Alyssa: What did you do to install it? 8:05 - AngularConsole.com Welcome download button and I downloaded it. 8:43 – It’s a tiny file. 8:47 – You are trying your best to make your bundle efficient. 8:57 – Electron app is about the same size. It took only 11 seconds to download for me. 9:11 – Nobody uses Lenox, so... 9:22 – It does some very simple things it can do and chime-in when you want, Dan! I can see all my projects and if you were in a workspace you can see it all. If you have an Angular project you can do a generate component. There is a code generator, and there is a run screen. And in the end – I have a question about extensions? This is really where you can get a bunch of schematics, right? 10:34 – Panelist asks a question. 10:38 – Dan: Not wrong at all. 11:25 – Panelist and Dan go back-and-forth. 11:36 – We should do a show on schematics. 11:43 – You are percolating a few new ones – that’s cool. What would be cool is if you... 12:14 – Dan: Yeah it’s hard coded. We put this together in less than a month. It started in the middle of like October and we just put together and released in 3 weeks. Considering how slow Angular has developed it’s interesting to see... 13:01 – Yeah I am seeing the extensions that reminds me... I like how you can search with these extensions there especially with the filter. 13:21 – Dan: We want to eventually I hope we can surface more things. Not everyone thinks how a designer thinks. We are trivial to discover them maybe they would. He’s very much open to that someday. 14:24 – I want to ask a question. Let’s do a poll request and it’s important to me. I don’t see the file where that lives. 14:41 – Dan: I think there is a pre-existing file. You can base it off of that one. 14:55 – A little context that I have and the one question that keeps coming up is what’s to say that this won’t drive us down a road to only do what NX wants us to do? 15:52 – Dan: It’s tricky. Actually, back when the CUI they were thinking of something very similar to the console and it never happened. Basically before we launched it to the public we wanted to make sure that Angular team was on board with us. Even though we own the repo we wanted Google to sign-off the code. Make sure that they did it the correct way and they have lawyers more so than a start-up does. Eventually they will own...and they will be in charge of the release schedule. But all in all it’s my baby and I won’t give it up. There are extensions... Dan continues this conversation. 18:20 – Yeah so far using the console I can see the NX and finding extensions is hard. Where would you go find it? So this stuff... 18:53 – As long as NX still stays an option than something you MUST choose then... 19:12 – Dan: We decided early on that we didn’t want to shove NX into their face. That console can be useful but useful in another way. What we are building is this way you can reach out to us. We are a consulting company. If you are in the middle of making your app and you see a bug then we are building out a NWRL connect where you can connect with us. 20:12 – Yeah I see that NWRL connect. Do I get you for free? 20:26 – John Papa discount. 20:31 – I usually have to pay him $10,000 a minute! 20:53 – Yeah, he’s a cofounder (Victor). 21:03 – It gives his number and SSN! 21:17 – Alyssa: You said you have a lot of ideas of how console could go, do you have any things in the next steps? 21:32 – Dan: I wasn’t very ambitious when I started the project. It’s not a huge desktop client focus application. I am adding background tasks. Things you can run all the time so you don’t have to click them all the time. 23:17 – Advertisement – Get a coder job! 23:58 – Why would you use this tool? 24:05 – Dan: I have this fun experience when I was making console at first. It didn’t have the command screen and I needed to make a dialogue for creating a new workspace. And I said: Oh Shoot I don’t remember how to generate a module with routing. So instead of Googling...server and opened up Angular Console workspace and generated a component with it and it... 25:11 – Comment. 25:19 – Dan: During auto complete... 26:10 – Panelist: If they want that UI...and when I teach Angular the first thing I teach is the UI. I think UI is a great starting point. I look at the console to see the extensions. 27:09 – The CUI is already abstracting multiple different things. Now you have added a UI to it, I think it will be attractive for different people. I can see people saying I got it, and other people (John Papa) teaching a course, or maybe...certain people will like/don’t like it. 28:12 – I don’t think it’s an either or. 28:20 – Chuck: I would try things on the command line, and then things on the console line and figure out how it works with my flow. If I have 2 tools then I will use 1 for X and the other for Y. 28:47 – Dan comments. 29:17 – Where should people go to voice their ideas? 29:29 – Dan: Some ideas are really, really good! Yeah shoot me a message. 30:19 – You haven’t seen my issues, yet, bro. 30:28 – Chuck: Was it inspired by the... 30:37 – Dan: Shamelessly I steal design all the time. As I develop the Angular Console more I am steering away from their design but... 31:26 – Chuck: Depending on WHO I am talking about there is rivalry between maybe Vue and Angular and whatever. I like the idea of sharing to show the mature elements to bring in what I am doing. 31:59 – The main difference is the implementation is electron and web app and tell us pros and cons and why? 32:14 – Dan: We could have done it either way. It looked more beautiful in my dock. Having it be an honest to goodness app and not having to open a terminal and fire it up, it didn’t feel professional or good. There is a little bit of professionalism there. 33:42 – Chuck: I agree with that. 33:48 – I like that it is web and that it’s a web application. It’s nice to have a web app open. 34:06 – Dan comments. Dan: Discoverability is there. There are 2 servers and you could load it up and open it up in Chrome. We don’t use a lot of electronic UPIS because you are just running your terminal. 34:56 – Chuck comments. 35:02 – I just put the 7’s in there and there it is! 35:11 – Dan: Theoretically, it is useful. That’s good. 35:19 – What port? 35:40 – Chuck, panel and guest go back-and-forth. 36:06 – Seems like a good idea. 36:13 – Hacker News. 36:17 – Dan: That’s the dream – my life would be made as a developer. 36:38 – Chuck. 36:55 – I submitted a PR in there and looks like you are still getting help with this. I am a fan of this tool. People will love this. 37:15 – Dan: We have more things that we want to add it - it to make it more attractive. We are making it official we are... 37:54 – There are people that kill NWRLs. 38:03 – Chuck. 38:08 – Dan: Fellow NWRLer, Jack... 38:50 – That stuff exists through web pack, right? 39:20 – Dan: We can’t use it because it’s garbage and I won’t touch it. 39:35 – Dan: I don’t know. We are going to do basically the same thing but prettier. The code will be prettier. 40:10 – Chuck: Aaron, it looks like you put in a request to put in the plug-in. And you did it pretty fast so it’s not hard to do? 40:31 – Probably not formatted properly. 40:40 – Panel and guest go back-and-forth. 40:54 – You have to fix it on the air. It’s a space problem. My line space is too long. 41:07 – Panelists and guest. 41:46 – Dan: Any compliment from Victor makes my life. 41:57 – Panelist: I changed it. 42:05 – Alyssa: Is it green light, green arrow? 42:15 – I am just failing. 42:21 – I used the web editor I really didn’t... 42:30 – Alyssa: It was a space issue. 42:39 – 3 more minutes to go... 42:54 – Chuck sing us a song while we wait. 43:03 – Is there a contributions page for people to contribute? 43:18 – Dan: It tells you exactly how to run it. 43:33 – Chuck: It using some of the web pack tools and the CUI and the command line, I am wondering if it’s possible to add - not extensions to the CUI stuff but - to the console itself? Setup the other things that aren’t Angular specific but are apart of my overall template? Or do you do that through schematics? 44:16 – Dan: There are different ways to approach it. Your personal workflow you probably should integrate it. Like anything else why wouldn’t you keep it the same? 45:42 – Panelist comments. 46:08 – Dan: Have you contributed to Angular before? 46:25 – Chuck: Anything else before Picks? 46:36 – NRWL Connects is our support product to help you with being a more productive Angular developer. 47:24 – Panelists and guest go back-and-forth. 47:41 – I didn’t know NRWL Connects was a thing. If I wasn’t personal friends with Victor and... There have been problems that I have solved because I have smart friends. NRWL Connect is to help those people who don’t have smart friends. People can solve a lot of problems and this is HUGE! 49:03 – Dan: Fingers crossed we are helping integrate Angular Connect to help with Basil. 49:39 – Chuck: Picks! 50:00 – Advertisement – Fresh Books! Links: Vue Angular NRWL NGRX – DATA LAB – GITHUB Angular Console Angular Prettier Schematic Chuck’s Twitter 5 Things about developing on a Mac – Video Real Talk JavaScript King and Queen of the Universe Grinders Dan Muller’s Bio through NRWL Sponsors: Angular Boot Camp Fresh Books Get a Coder Job Course Picks: Alyssa Kendal UI Library component update John Season 2 of 5 Things of JavaScript Podcast - Realtalk JavaScript Aaron Role for Initiative Charles Extreme Ownership Dungeon and Dragons HeroDevs.com Dan Look at the Birdie The King and Queen of the Universe Grinders Boots Screaming Females
Panel: Charles Max Wood Aaron Frost John Papa Alyssa Nicholl Special Guests: Dan Muller In this episode, the Adventures in Angular panel talks with Dan Muller who is a member of the NRWL team and who has developed Angular Console. The panel asks Dan questions about the console and the pros and cons of it. Check out today’s episode! Show Topics: 1:19 – Dan: I work now with NRWL and I used to work at Google and then I got bored writing Angular applications. I then texted a colleague and worked with him and he gave me what is now called 1:52 – Chuck: Nice. Give us the elevator pitch for Angular Console? 2:00 – Dan: It is mostly pretty. 2:19 – Alyssa comments. 2:30 – Dan: To each their own. 2:38 – Dan One of the parts working at Google I would copy and paste the patterns I did at Google. Now we stopped copying and pasting code. If you are newbie there is a learning code and that’s a drag. What it (Angular Console) does it makes it easier for novices for them to know what can you generate and what options are available to you. It makes you feel nice and comforted and holds your hand. It’s a tool for me because I often go fast and it makes sure I don’t do anything wrong. It’s focused, and it keeps me focused. 4:29 – Panelist: I just installed it for the first time. I am working on a project for a client and been doing a lot of NGG things. I am looking at this thing and I can see how it can be pretty helpful with its UI. Get in and try it out. 5:23 – Dan: That’s the generate screen. 5:30 – I have a terminal and it... 5:51 – Dan: As you building up the commands it constantly runs them. It would be insane for you to hit the Enter key and copy and paste, cause we only have 2 hands. As you are doing the commands it will tell you what’s missing. You will have the flags above it and tweak it a little and it comes together. 6:45 – Chuck. 6:53 – Dan: Under the hood it’s running it verbatim. Anything that has an architecture definition every 1/10 sec it...will live update and it sees what projects you have, what apps you have and anything you have with a CI it will present it to you. 7:51 – It has some custom scripts. 8:03 – Alyssa: What did you do to install it? 8:05 - AngularConsole.com Welcome download button and I downloaded it. 8:43 – It’s a tiny file. 8:47 – You are trying your best to make your bundle efficient. 8:57 – Electron app is about the same size. It took only 11 seconds to download for me. 9:11 – Nobody uses Lenox, so... 9:22 – It does some very simple things it can do and chime-in when you want, Dan! I can see all my projects and if you were in a workspace you can see it all. If you have an Angular project you can do a generate component. There is a code generator, and there is a run screen. And in the end – I have a question about extensions? This is really where you can get a bunch of schematics, right? 10:34 – Panelist asks a question. 10:38 – Dan: Not wrong at all. 11:25 – Panelist and Dan go back-and-forth. 11:36 – We should do a show on schematics. 11:43 – You are percolating a few new ones – that’s cool. What would be cool is if you... 12:14 – Dan: Yeah it’s hard coded. We put this together in less than a month. It started in the middle of like October and we just put together and released in 3 weeks. Considering how slow Angular has developed it’s interesting to see... 13:01 – Yeah I am seeing the extensions that reminds me... I like how you can search with these extensions there especially with the filter. 13:21 – Dan: We want to eventually I hope we can surface more things. Not everyone thinks how a designer thinks. We are trivial to discover them maybe they would. He’s very much open to that someday. 14:24 – I want to ask a question. Let’s do a poll request and it’s important to me. I don’t see the file where that lives. 14:41 – Dan: I think there is a pre-existing file. You can base it off of that one. 14:55 – A little context that I have and the one question that keeps coming up is what’s to say that this won’t drive us down a road to only do what NX wants us to do? 15:52 – Dan: It’s tricky. Actually, back when the CUI they were thinking of something very similar to the console and it never happened. Basically before we launched it to the public we wanted to make sure that Angular team was on board with us. Even though we own the repo we wanted Google to sign-off the code. Make sure that they did it the correct way and they have lawyers more so than a start-up does. Eventually they will own...and they will be in charge of the release schedule. But all in all it’s my baby and I won’t give it up. There are extensions... Dan continues this conversation. 18:20 – Yeah so far using the console I can see the NX and finding extensions is hard. Where would you go find it? So this stuff... 18:53 – As long as NX still stays an option than something you MUST choose then... 19:12 – Dan: We decided early on that we didn’t want to shove NX into their face. That console can be useful but useful in another way. What we are building is this way you can reach out to us. We are a consulting company. If you are in the middle of making your app and you see a bug then we are building out a NWRL connect where you can connect with us. 20:12 – Yeah I see that NWRL connect. Do I get you for free? 20:26 – John Papa discount. 20:31 – I usually have to pay him $10,000 a minute! 20:53 – Yeah, he’s a cofounder (Victor). 21:03 – It gives his number and SSN! 21:17 – Alyssa: You said you have a lot of ideas of how console could go, do you have any things in the next steps? 21:32 – Dan: I wasn’t very ambitious when I started the project. It’s not a huge desktop client focus application. I am adding background tasks. Things you can run all the time so you don’t have to click them all the time. 23:17 – Advertisement – Get a coder job! 23:58 – Why would you use this tool? 24:05 – Dan: I have this fun experience when I was making console at first. It didn’t have the command screen and I needed to make a dialogue for creating a new workspace. And I said: Oh Shoot I don’t remember how to generate a module with routing. So instead of Googling...server and opened up Angular Console workspace and generated a component with it and it... 25:11 – Comment. 25:19 – Dan: During auto complete... 26:10 – Panelist: If they want that UI...and when I teach Angular the first thing I teach is the UI. I think UI is a great starting point. I look at the console to see the extensions. 27:09 – The CUI is already abstracting multiple different things. Now you have added a UI to it, I think it will be attractive for different people. I can see people saying I got it, and other people (John Papa) teaching a course, or maybe...certain people will like/don’t like it. 28:12 – I don’t think it’s an either or. 28:20 – Chuck: I would try things on the command line, and then things on the console line and figure out how it works with my flow. If I have 2 tools then I will use 1 for X and the other for Y. 28:47 – Dan comments. 29:17 – Where should people go to voice their ideas? 29:29 – Dan: Some ideas are really, really good! Yeah shoot me a message. 30:19 – You haven’t seen my issues, yet, bro. 30:28 – Chuck: Was it inspired by the... 30:37 – Dan: Shamelessly I steal design all the time. As I develop the Angular Console more I am steering away from their design but... 31:26 – Chuck: Depending on WHO I am talking about there is rivalry between maybe Vue and Angular and whatever. I like the idea of sharing to show the mature elements to bring in what I am doing. 31:59 – The main difference is the implementation is electron and web app and tell us pros and cons and why? 32:14 – Dan: We could have done it either way. It looked more beautiful in my dock. Having it be an honest to goodness app and not having to open a terminal and fire it up, it didn’t feel professional or good. There is a little bit of professionalism there. 33:42 – Chuck: I agree with that. 33:48 – I like that it is web and that it’s a web application. It’s nice to have a web app open. 34:06 – Dan comments. Dan: Discoverability is there. There are 2 servers and you could load it up and open it up in Chrome. We don’t use a lot of electronic UPIS because you are just running your terminal. 34:56 – Chuck comments. 35:02 – I just put the 7’s in there and there it is! 35:11 – Dan: Theoretically, it is useful. That’s good. 35:19 – What port? 35:40 – Chuck, panel and guest go back-and-forth. 36:06 – Seems like a good idea. 36:13 – Hacker News. 36:17 – Dan: That’s the dream – my life would be made as a developer. 36:38 – Chuck. 36:55 – I submitted a PR in there and looks like you are still getting help with this. I am a fan of this tool. People will love this. 37:15 – Dan: We have more things that we want to add it - it to make it more attractive. We are making it official we are... 37:54 – There are people that kill NWRLs. 38:03 – Chuck. 38:08 – Dan: Fellow NWRLer, Jack... 38:50 – That stuff exists through web pack, right? 39:20 – Dan: We can’t use it because it’s garbage and I won’t touch it. 39:35 – Dan: I don’t know. We are going to do basically the same thing but prettier. The code will be prettier. 40:10 – Chuck: Aaron, it looks like you put in a request to put in the plug-in. And you did it pretty fast so it’s not hard to do? 40:31 – Probably not formatted properly. 40:40 – Panel and guest go back-and-forth. 40:54 – You have to fix it on the air. It’s a space problem. My line space is too long. 41:07 – Panelists and guest. 41:46 – Dan: Any compliment from Victor makes my life. 41:57 – Panelist: I changed it. 42:05 – Alyssa: Is it green light, green arrow? 42:15 – I am just failing. 42:21 – I used the web editor I really didn’t... 42:30 – Alyssa: It was a space issue. 42:39 – 3 more minutes to go... 42:54 – Chuck sing us a song while we wait. 43:03 – Is there a contributions page for people to contribute? 43:18 – Dan: It tells you exactly how to run it. 43:33 – Chuck: It using some of the web pack tools and the CUI and the command line, I am wondering if it’s possible to add - not extensions to the CUI stuff but - to the console itself? Setup the other things that aren’t Angular specific but are apart of my overall template? Or do you do that through schematics? 44:16 – Dan: There are different ways to approach it. Your personal workflow you probably should integrate it. Like anything else why wouldn’t you keep it the same? 45:42 – Panelist comments. 46:08 – Dan: Have you contributed to Angular before? 46:25 – Chuck: Anything else before Picks? 46:36 – NRWL Connects is our support product to help you with being a more productive Angular developer. 47:24 – Panelists and guest go back-and-forth. 47:41 – I didn’t know NRWL Connects was a thing. If I wasn’t personal friends with Victor and... There have been problems that I have solved because I have smart friends. NRWL Connect is to help those people who don’t have smart friends. People can solve a lot of problems and this is HUGE! 49:03 – Dan: Fingers crossed we are helping integrate Angular Connect to help with Basil. 49:39 – Chuck: Picks! 50:00 – Advertisement – Fresh Books! Links: Vue Angular NRWL NGRX – DATA LAB – GITHUB Angular Console Angular Prettier Schematic Chuck’s Twitter 5 Things about developing on a Mac – Video Real Talk JavaScript King and Queen of the Universe Grinders Dan Muller’s Bio through NRWL Sponsors: Angular Boot Camp Fresh Books Get a Coder Job Course Picks: Alyssa Kendal UI Library component update John Season 2 of 5 Things of JavaScript Podcast - Realtalk JavaScript Aaron Role for Initiative Charles Extreme Ownership Dungeon and Dragons HeroDevs.com Dan Look at the Birdie The King and Queen of the Universe Grinders Boots Screaming Females