Podcast appearances and mentions of John Bowen

With the Co-Authors of The Greater Game and Dan Sullivan of Strategic Coach and John Bowen of CEG Insights Louis Diamond speaks with Dan Sullivan of Strategic Coach® and John Bowen of CEG Insights about founder dependency, enterprise value, and the architecture behind scalable businesses. In Summary Many advisory firms grow successfully while remaining highly dependent on their founders. Dan Sullivan and John Bowen argue that the difference between a successful practice and a valuable enterprise comes down to architecture. Louis sits down with the co-authors of The Greater Game to discuss founder dependency, enterprise value, intellectual property, and why some businesses scale beyond their owners while others do not. The conversation offers advisors a framework for thinking differently about growth, succession, and long-term optionality. The Storyline Many advisors spend their careers helping clients build valuable businesses. Far fewer stop to ask whether their own firms are being built the same way. That tension sits at the center of Louis Diamond's conversation with Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Elevate Group and CEG Insights. Their new book, The Greater Game, challenges a common assumption about growth: that bigger businesses are simply the result of working harder, adding more clients, or improving existing systems. Instead, they argue that enterprise value is created through architecture—the deliberate design of a business that can scale, transfer, and thrive without its founder at the center. The discussion introduces a framework for understanding why some entrepreneurs remain trapped in optimization while others build enterprises that compound in value over time. Along the way, Dan and John explore founder dependency, intellectual property, succession planning, strategic partnerships, and the role advisors can play in helping entrepreneurial clients navigate each stage of growth. For advisors, the framework creates an important mirror. The same forces that limit enterprise value for entrepreneurial clients often exist inside advisory firms themselves. The result is a conversation that extends well beyond business growth and into questions of optionality, transferability, and what ultimately makes a firm valuable. Topics Covered Enterprise Value Creation Founder Dependency Risk Business Architecture vs. Optimization Intellectual Property & Scalability Strategic Partnerships & Leverage Succession Planning & Optionality Legacy, Impact & the “Greater Game” Mindset > Download a transcript of this episode… Listen and Learn Highlights for Advisors What is The Greater Game—and why does it matter to advisors? (17:57) Dan and John introduce the framework behind their new book and explain why advisors should think about it both for entrepreneurial clients and for their own businesses. Why do only a small percentage of entrepreneurs create exponential enterprise value? (22:24) The discussion explores the difference between “architects” and “optimizers” and why most business owners remain focused on improving what exists rather than designing what comes next. Why is founder dependency such a significant valuation risk? (35:00) John explains how businesses that depend on a single individual often struggle to scale, transfer, or command premium valuations. How does expertise become intellectual property—and why does that matter? (35:00) The transition from expertise to transferable systems may be the most important bridge in the entire framework, creating leverage that extends beyond the founder. What prevents many advisors from fully serving entrepreneurial clients? (18:00) The conversation examines why most advisors are well-equipped for traditional planning needs but less prepared for the governance, succession, and enterprise-value challenges entrepreneurs eventually face. What does the next game look like after you've already “won”? (50:00) Dan and John discuss why many successful entrepreneurs and advisors eventually shift their focus from accumulation to significance, impact, and legacy. What's the single most important move an entrepreneur can make? (52:30) Dan shares the concept of Unique Ability® and explains why simplifying around your highest-value strengths often creates the greatest multiplier effect. Key Takeaways Enterprise value is created through architecture, not effort. Many successful businesses continue to grow while remaining highly dependent on their founders. The firms that command premium valuations are often built differently from the start. Founder dependency acts as a hidden valuation discount. The more a business depends on one person, the more difficult it becomes to scale, transfer, or sell at a premium. Intellectual property is often the bridge between a practice and an enterprise. When expertise becomes codified, transferable, and repeatable, value begins to exist independently of the founder. Advisors and entrepreneurs often face the same challenge. The same founder-dependency issues advisors help clients solve frequently exist within their own firms. Strategic partnerships create leverage that expertise alone cannot. Many of the most successful entrepreneurs grow through collaboration, ecosystems, and coordinated expertise rather than attempting to solve every challenge themselves. Most advisors are trained to solve early-stage problems. Entrepreneurial clients eventually require guidance around succession, governance, scalability, and enterprise value—areas that extend beyond traditional planning. The next stage of growth is often not about growth at all. For many successful entrepreneurs, the question eventually shifts from accumulation to significance, impact, and the legacy they want their business to create. https://www.youtube.com/watch?v=JY5xOB8GTQY Quotable Moments “The exit multiple is downstream of the architecture.” “The difference between a three-times and a fifteen-times multiple is often whether the business depends on the founder.” “You have to simplify in order to multiply.” “We're not talking about a 10x game anymore. We're talking about a 100x game.”     FAQs Why do some advisory firms command higher valuation multiples than others? Dan Sullivan and John Bowen argue that valuation is often determined long before a transaction occurs. Firms that reduce founder dependency, codify intellectual property, and build transferable systems typically command higher multiples than those built around a single rainmaker. What is founder dependency and how does it impact enterprise value? Founder dependency occurs when clients, revenue, and decision-making remain concentrated around one individual. While those businesses can be highly successful, advisors find they are often more difficult to scale, transfer, or sell. What is the difference between an architect and an optimizer? An optimizer focuses on improving an existing business model. An architect builds systems, intellectual property, and structures designed to create leverage, scalability, and long-term enterprise value. What does Dan Sullivan mean when he says “100x is easier than 2x”? The concept challenges entrepreneurs to stop thinking incrementally. Rather than working harder within the current model, transformational growth often comes from redesigning the model itself through better leverage, collaboration, and systems. How can advisors better serve entrepreneurial clients? Many entrepreneurial clients eventually need guidance beyond investment management, including succession planning, governance, intellectual property strategy, and enterprise value creation. Understanding where a client sits in their business journey can help advisors provide more relevant advice and coordination. What is the expertise trap and why does it matter for advisory firms? The expertise trap occurs when critical knowledge, relationships, and processes remain inside the founder's head. Until that expertise becomes transferable and repeatable, enterprise value often remains limited regardless of growth. Dan Sullivan and John Bowen argue that valuation is often determined long before a transaction occurs. Firms that reduce founder dependency, codify intellectual property, and build transferable systems typically command higher multiples than those built around a single rainmaker. Founder dependency occurs when clients, revenue, and decision-making remain concentrated around one individual. While those businesses can be highly successful, advisors find they are often more difficult to scale, transfer, or sell. An optimizer focuses on improving an existing business model. An architect builds systems, intellectual property, and structures designed to create leverage, scalability, and long-term enterprise value. The concept challenges entrepreneurs to stop thinking incrementally. Rather than working harder within the current model, transformational growth often comes from redesigning the model itself through better leverage, collaboration, and systems. Many entrepreneurial clients eventually need guidance beyond investment management, including succession planning, governance, intellectual property strategy, and enterprise value creation. Understanding where a client sits in their business journey can help advisors provide more relevant advice and coordination. The expertise trap occurs when critical knowledge, relationships, and processes remain inside the founder's head. Until that expertise becomes transferable and repeatable, enterprise value often remains limited regardless of growth. Related Resources The Greater Game by Dan Sullivan and John Bowen Strategic Coach® CEG Elevate Group The Greater Game Dashboard Diamond Consultants Advisor Transition Report Dan Sullivan The world's foremost expert on entrepreneurship in action, Dan Sullivan has spent the past five decades empowering business owners to reach their full potential in both their professional and personal lives. His strong belief in and commitment to the power of the entrepreneur is evident in all areas of his company, Strategic Coach®, and its successful membership community. Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the UK Dan and Babs reside in Toronto. John Bowen John J. Bowen Jr. is the founder and CEO of CEG Elevate Group, the holding company that includes CEG Worldwide and CEG Insights. Through these companies, he helps elite financial advisors serve fewer, wealthier clients exceptionally well while building more valuable and scalable businesses. Before founding CEG, John spent 26 years as a financial advisor and built a $2 billion wealth management business. That firsthand experience grounds CEG’s work today across advisor coaching, enterprise programs, empirical research through CEG Insights, and practical frameworks for advisors who want to move beyond practice growth to enduring enterprise value. John is the author of 21 books on wealth management, entrepreneurship, and success. His newest book, The Greater Game: Your 100x Blueprint for Exponential Growth, Freedom, and Legacy, co-authored with Dan Sullivan of Strategic Coach, will be published by Hay House Business in May 2026. Today, John and the CEG team work with leading advisors and enterprise firms — including some of the largest advisor organizations in the United States — to help advisors deepen relationships with affluent clients, build scalable practices, and design lives of greater significance. NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation. View the transcript of this episode… Architecting 100x Growth: A “How-To” From Legends Dan Sullivan and John Bowen A conversation with Louis Diamond and Co-Authors of The Greater Game, Dan Sullivan of Strategic Coach and John Bowen of CEG Insights.      Louis Diamond: Welcome to the latest episode of our podcast series for financial advisors. Today’s episode is Architecting 100x Growth: A “How-To” From Legends Dan Sullivan and John Bowen, a conversation with the industry’s top coaches and co-authors of The Greater Game. I’m Louis Diamond, and this is the Diamond Podcast for Financial Advisors. Mindy Diamond: At Diamond Consultants, we help elite advisors identify the right environment for their businesses to thrive, whether that’s at a wirehouse, boutique, or independent firm. With nearly three decades of experience, we’ve guided thousands of advisors and represented more than a quarter of a trillion dollars in assets transitioned. And each year, one in four advisors managing a billion dollars or more who change firms are our clients. Our process is education-driven and based on building relationships, starting as your strategic partner well before you’re even thinking of a move. To schedule a confidential conversation, call us at 908-879-1002. Wondering why advisors change firms and where they’re headed? Are transition deals going up or down? Those very questions and more inspired us to create our annual Advisor Transition Report. It’s the award-winning data-driven resource designed for advisors that connects the dots between the motivations around movement and the firm’s appetite for top talent. Arm yourself with the knowledge you need to make smart decisions. Download your copy at diamond-consultants.com/transitionreport. Louis Diamond: Most entrepreneurs and many advisors spend years optimizing for growth without realizing they’re building a business that still depends entirely on them. Revenue and complexity grow; enterprise value, transferability, and freedom often lag far behind. Dan Sullivan and John Bowen argue that the issue isn’t effort or intelligence; it’s architecture. No doubt these are familiar names in the wealth management industry, but just to set the stage, Dan is the co-founder of Strategic Coach, and John is the founder of CEG Elevate Group and CEG Insights. Together, they spent decades coaching and studying high-performing entrepreneurs and advisory firms. Their latest book, one they joined forces on, The Greater Game, lays out a very different framework for thinking about growth, one built around scalability, transferrable value, and long-term leverage rather than incremental optimization. What makes this conversation especially relevant for advisors is that the framework cuts both ways. It applies to the entrepreneurial clients that advisors serve, as well as to the advisory firms themselves. And in many cases, the same founder dependency and expertise trap that limits a client’s enterprise value is quietly limiting the advisor’s business too. We talk about the difference between operators and architects, why 100 times growth can actually be easier than two times growth, where businesses tend to stall as they scale and how advisors can start thinking differently about their own firms, particularly when it comes to enterprise value, succession, and long-term optionality. It’s rare access to a conversation with two of our industry’s legends whose advice and counsel has not only helped to transform the business lives of many of our listeners, but also my own. So let’s get to it. Dan and John, thank you both for joining us today. Dan Sullivan: Thank you, Lou. It’s a real pleasure. John Bowen: I’ve had the privilege of joining you before, but never with my co-author, Dan Sullivan, and I’m excited to share what we’re doing because I think it can make a big impact in our advisor industry. Louis Diamond: No doubt about it. Yeah, this has been an interview I’ve been very excited to host. So let’s jump right in. Dan Sullivan, I think you are a man that needs little introduction. So many advisors in the industry are fans or clients of your firm, Strategic Coach, but for those who aren’t as familiar or need a refresh, can you just give some quick context into why you started Strategic Coach and what the company does today? Dan Sullivan: Yeah. Well, it goes back to 1974. I was a copywriter at BBDO, the Canadian branch of BBDO, big global advertising agency. It still is. But I’ve been sort of a lifetime coach. I remember once when my mother finally caught up with what I was doing in life and I was describing what I was doing, she says, “Well, you were doing that when you were a child. You were talking to adults and you were asking adults about their experiences.” And I said, “Yeah, I could do this when I was eight or nine years old, but it took me a long time to get a business model wrapped around it.” But I jumped out in 1974 and started coaching anybody, but it actually turned out that entrepreneurs were the best people to coach because they would write a check on the spot and they would make a decision on the spot and I needed cashflow and I did it. So I’ve been personally, as a Strategic Coach, which was named by someone else. You’re just out there trying to get cashflow to pay for the rent. So I started in ’74, and I was lucky and it really relates to your target audience, Lou. Right off the bat, I got what are called top-of-the-table life insurance agents. And that was really, really great because life insurance agents are purely a conceptual business. So someone can get a new idea at breakfast and they can have a new business by dinnertime just because they can change their mindset. And that moved on. And I did that for 15 years, just one-on-one, 1970s, 1980s. And then, I’d had enough experience that we turned it into a workshop program in 1989. We’ve been at it ever since. So I was at a talk. Joe Polish is a great friend of ours, Joe Polish with Genius Network. And he had a speaker there, and he says, “You’re one of the original gangsters, aren’t you? You’re one of the first people.” And I said, “I don’t know if I’m the original, but I think I’m the only surviving one.” So it’s 52 years that I’ve been doing what I’m doing. And I had the good fortune to meet John in around 2009. John, was that the year? 2009? John Bowen: Yeah, in the little economic downturn that everybody knows about here. Dan Sullivan: Yeah. And John had a great coaching program and we had a great coaching program. And over the years, we’ve talked a lot about what makes a entrepreneur exponential in their thinking. And finally, about two years ago, we decided, let’s write a book about this. And that’s the new book, which is called The Greater Game. That’s where this all started. It’s just been a great pleasure because we sync very well. Louis Diamond: Amazing. And Dan, I think a lot of people likely know you either from Strategic Coach. I know I’m personally a big fan of two of your books and I know of others, The Gap and The Gain and Who Not How. We’re going to talk about your new book, but I think it’d just be helpful. Can you talk about the key premise of some of your prior books, The Gap and The Gain and Who Not How? Dan Sullivan: As a result of my membership, I’m a member in other groups. And so Joe Polish of Genius Network fame, he’s been in my program for 28 years, and I’ve been in his program for 15 years. And there was a writer who was in one of the first Genius Network workshops, and he approached me. And I created a lot of books, but I create small books and they’re self-published. I do a book a quarter. I’m 82 in about three weeks. So when I was 70, I said, “I’m going to give myself a 25-year project. I’ll write 100 books in 100 quarters.” And this is quarter number 47, and I’m writing my 47th book. But they’re little books. They’re 60, 70 pages. They’re one-idea books. And Ben Hardy, who was, at that time, the number one writer on Medium, which is a blogging type medium, he approached me, and he said, “I know you don’t write big books and you don’t have publisher books. But,” he said, “if you ever did,” he said, “I’d like to collaborate.” And that was a great good fortune on my part. So we produced three books in five years. The first book was Who Not How. Who Not How basically says when you have a goal, the biggest problem with the goal, you’re excited about the goal, but you’re not excited about doing it. So you find “Whos” who help you and you build teamwork around it. And that was a big seller. And then, we had another concept which was called The Gap and The Gain that entrepreneurs, depending on how they measure their progress, can be perpetually unhappy or they can be perpetually motivated. And it all depends on how they measure their progress, how they measure their goal setting and their goal achievement. And then the third book, which has really turned out to be the big one, up until this book, this book will be bigger. It’s called 10x Is Easier Than 2x. So hence, Coach, everybody has a 10x game plan. Whatever number they want to choose, revenues, personal net worth, whatever, you have a framework of 10x, which is sometime in the future, but you use that future framework for deciding what you’re going to do today that will end up as a 10x result. I thought that was going to be our formula for the rest of my life until I met John. And then John is a great AI practitioner. And I began to realize that that 10x is now becoming 100x for really top-notch entrepreneurs, but the 10x is easier than 2x. And we just crossed the million mark with the three books, which is really good. And it’s great for lead… we’re having people show up and they’ve really bought into what Strategic Coach is. We have a good size company. We’re not a small company. We have 120 team members. We’re in five centers: Los Angeles, Vancouver, Chicago, Toronto and London, England. But it’s been really great because we’ve really grown with technological change and it’s basically, we teach people how to think about their thinking. And Lou, you were in for three years, both in-person and virtual. So you know what the starting structure of it is, but I’m in love with entrepreneurs. Entrepreneurs are crucial characters on the planet, but mostly they operate alone and what we’ve done is create a community for them. Louis Diamond: Fantastic. Thank you, Dan. And John, I think perfect segue to you, because I know you’ve spent your career serving and helping entrepreneurs as well, mostly within financial services or within wealth management. And you’ve been very kind to share some of your amazing research on advisors serving entrepreneurial clients in the past. But for anyone who’s missed those episodes, similar question for you, can you share what your companies do? CEG Elevate, CEG Insights, your new research, and then we’ll dive into your exciting new book. John Bowen: Thank you, Louis. And Dan and I are very excited about just entrepreneurs in general. Dan is, because he’s working with them directly. The best clients for financial advisors are entrepreneurs, largely, if you’re going to go high net worth, ultra-high net worth. So we have a company, CEG Elevate, which is our parent company. Two of the companies that are really interesting for this podcast is CEG Insights and this is our research arm. And we’ll study about 20,000 high net worth, ultra-high net worth clients this year in depth and 6,000 up to 7,000 we’ll do just of entrepreneurs. And this is in the partnership. Lou, I invited you up to… We were skiing two years ago in Park City and you couldn’t join us. But Dan and I made a deal to do a 25-year partnership studying entrepreneurship, one for Strategic Coach and his coaching clients, but really the opportunity for financial advisors. And it’s probably just as well because I came down, and I think, Dan, you were 80 at the time and I was 69. I’m 70 now. And I was skiing with a whole bunch of 40-year-olds, and they’re all going, “You guys are way too optimistic.” And Dan and I are just getting started on this. And the other company that’s applicable is CEG Worldwide, where we have the privilege of coaching and training some of the top financial advisors, those aspiring, and also working with the enterprises to really help move up market and do this great experience. Louis Diamond: Fantastic. Dan, question for you. What was the core problem you and John were trying to solve in your new book, The Greater Game? What is it that existing frameworks weren’t touching? And then John, I’ll have a follow-up question for you after that. Dan Sullivan: Yeah. Well, by the very nature of what we do, we’re not going for wannabes. We’re not going for entrepreneurs who hope to be really successful someday. We’re engaging with and we’re registering into both of our communities, people who, they’re already great. They’re already doing so many things right, but they’re kind of doing it unconsciously. They just have a unique ability for growth. They have a unique ability for networking and expansion, but the very, very core is they’ve done it on their own. And they’ve done it out of intuition and they’ve done it out of ambition and motivation. But their biggest problem is that they’re really lonely. I’m in my sixth decade now of coaching entrepreneurs, and people say, “Well, what’s the number one problem that entrepreneurs face?” And I said, “Loneliness.” They can’t explain themselves to the family they grew up with. They can’t explain themselves with their lifetime friends. They have thoughts about how they’re operating. And they take enormous pride in their ability to transform difficulties into breakthroughs, but they don’t have anybody to talk to. So what we’ve created is a community where when you walk in the room, everybody in that room immediately understands you. Everybody immediately applauds what you’ve done. Everybody is inspired by you. So my framework is I call, “What you’ve done on your own, you’re great. You’re a winner already, but who do you talk to?” You have to hide a lot of your success because they just won’t understand what it is that actually motivates you. And the beauty of the partnership with John is the vast majority of our clients are in 70 or 80 different industries, so they’re not peculiar. We start off with financial services, especially life insurance. But what I notice is that all the difficulty they get into life is they’re trying to communicate with people who don’t understand them. And what we’re saying is, “Stage one, you did it on your own, you’re great by any standard whatsoever. You check all the boxes for being a successful person, but you don’t really have any way to actually check out how other people are doing this.” And so we’ve created a community, and John has created a community where people, immediately, there’s understanding. And not only that, but there’s opportunity because they’re unique in their own ways. Every one of our entrepreneurs has created a very, very unique pattern of success that if they were with 10 other people, they could learn from this. If they were with 30 other people, they would learn even more. So that’s what we’ve done. So stage two is now joining a community where everybody gets you. Louis Diamond: Interesting. And that’s the premise of the book. We don’t want to have people not buy it, but what is the greater game? What’s the game that folks are playing and pursuing and how do you make it greater? Dan Sullivan: I tell you, what I’ve always been lacking, I’m sort of intuitive like most entrepreneurs are. We’ve done about 300 times growth since we started the program. But it’s intuitive. I don’t have any research to back this up. I’m low on fact finder. I find, generally speaking, the best facts are just the facts that I make up, but at a certain point, you’d like to have some actual research to back me up. So I’ve gone as far as I can go with our company without real research. Then John comes into the picture, and now we got some real research. And I will say this, this is generally true. It’s not just a problem with me that I don’t have research. I find that entrepreneurism is one of the least researched subjects on the planet. And John comes along and he’s done all the backfill for how entrepreneurs actually perform and I’ve got research to prove it. Louis Diamond: Perfect. Yeah, John, question for you. So what is The Greater Game? And then, how do you think it relates to what financial advisors have been missing? John Bowen: One of the things that we as financial advisors all want to work with people who have already won. And there’s no better group than entrepreneurs, successful entrepreneurs. If we look at people with 25 million or more of investible assets across all households in the US, 90% are entrepreneurs. And at the 5 to 25 million of investible assets, it’s three out of four. So at CEG Worldwide, we’ve always wanted to really understand advisors. And we said we’ll partner with Dan and his passion with entrepreneurs, we’ll go ahead and study them so that we can bring insights on how we can better serve them. And the very first thing we want to do is understand, yeah, there’s very different stages that we see of entrepreneurs and we talk about the whole concept of The Greater Game. And the idea here is we wanted to identify… And I’ll share some PowerPoint slides. I know a lot of us are listening and I just want to walk through this, but Louis will have it in show notes, his team will. We really saw four areas. The first one was level one, stage one was foundation for freedom. They had ambition, the vision, but they really needed security. And Dan calls this, and I love this term, “cash confidence.” But it’s really using a financial advisor to have security. And one of the things, the last time I was on with you, Louis, we talked about there’s 59.2% of entrepreneurs who want to switch advisors because they don’t believe they have that security. And that’s kind of the foundation. And this is why you’re never going to read a more friendly financial advisor book for entrepreneurs than this because in our coaching program, we’re developing workshops and so on to bring this message out. And then the second level is where now we saw… and there were four levels. Dan and I identified 5.4% of these entrepreneurs that were just killing it and they were going through all four levels. The second level was energy for expansion. They were very motivated, they were excited about getting up and really the intellectual property, and Dan’s been one of the big leaders in this, is so much of what we know… And as I go through this too, I want every one of the advisors to think about it’s not only your entrepreneurial clients, this is for you too, is having this intellectual property, getting it out of your head so that your business is not founder-dependent or personality-dependent. You’ve got this enterprise. And then, the third level where it really took off was collaboration and multiplication. And Dan talked about the power of community and this is so big. And for advisors, the community is often working with other professionals, the accountants, the attorneys, the investment bankers. Matter of fact, when we survey, we found that 40% of the people with 25 million or more that they invest with an advisor came through an investment banker. So creating that community, teamwork, having the right team and then autonomy. Can you step away from your practice? The entrepreneurs step away 30 days, 60 days, 90 days, making that independence, moving from the founder-dependent to the enterprise. And the last level was exponential. And this is all along the way, the AI opportunities to accelerate this and augment this is really real, but the agency where the blue ocean, creating new markets, then getting the commitment and courage. And at each of these levels, we saw different entrepreneurs just really taking off. And one of the things that’s so important, Louis, for what we’re talking about today is advisors all are ready to treat stage one, the foundation for freedom, but they don’t really understand the other stages, and that’s really what entrepreneurs want. So if you want to work in this market, it’s very important for you to understand what you can do to help. The difference is often for an entrepreneur, a three to five multiplier versus 15, the level one or stage one to stage four. And this is where it gets really exciting. Louis Diamond: This would be a question for John. You found, and he’s mentioned it, that only 5.4% of entrepreneurs operate as architects versus optimizers. Can you explain the difference between those two personas? John Bowen: Well, I’m going to set up the research and let Dan really bring it home. But Dan and I came up with this framework, The Greater Game and the 10 Multipliers, and we’ve got that and we’re putting it in order and we wanted to really confirm. And everything we do is empirical research. So we reached out to 1,000 very successful entrepreneurs, 1,016. And it became very clear that the 5.4% of them were actually executing on all these levels and they were just distancing everyone else. And what we came up with, and Dan mentioned it earlier, that his book, 10x Is Easier Than 2x, but we said, what we’re seeing… and we’ve got a whole bunch, I think it’s 26 stories in the book of entrepreneurs, we’re seeing so many people blow this out that 100x is easier than 2x, and it forces a whole different mindset where if you’re optimizing, you’re kind of looking incrementally. But when you step back as an architect, big picture, wow, huge opportunity, both for entrepreneurs and advisors that are entrepreneurs to make a real big difference. This is something you’ve really coached to and had the privilege of working with thousands of entrepreneurs helping them on that journey. Dan Sullivan: Yeah. One of the things that was confusing for me, Lou, when I first started coaching, because everybody who came in to coach, you remember when you came into your first Chicago workshop, that everybody in the room was motivated. I’m not a motivational speaker. I don’t have to motivate the entrepreneurs who are in Coach. They’re already motivated. The problem is the focus of their ambition and focus. And what we discovered was that there were two types that showed up. I didn’t really understand it, but they’re what I call status-oriented entrepreneurs. And what they are when they were a kid, they didn’t have anything. Their family wasn’t at the top of the pole. When they were born, they grew up in a certain community, but there were certain people who lived in the right part of town and they had really big houses and everything about their lifestyle was way above everybody else in the lifestyle. And they saw the lack of what they had, because of the way they were born, that they were going to match it. But the matching was based in not only what the big home looks like. They’ve got other homes, they’ve got vacation homes. They belong to clubs. There’s clubs for the winners, and the losers aren’t part of those clubs, golf courses and boating clubs and everything else. And what I noticed was their motivation was simply to get to that point where they had the same sort of status. And they’re interesting for a while, but once they’ve gotten to that level of status, they’re not interesting anymore. They go on cruise control at that point and they just want to stay within that framework. But the really interesting entrepreneurs, and we really highlight them in the book, it’s just about growth. So when they get to one level, they say, “That’s great. Okay, now I’ve got a new baseline and now I want to grow even further.” And we have one story, very, very interesting. When he came into my Chicago workshop, I met him and he said, “I’ve got a big engineering company.” This is Paul VanDuyne. He’s out of the Quad City area of Iowa. And he says, “My ambition for your program is for three years, I’m just going to plan my retirement.” And I said, “Well, we’ve got some thoughts about that.” So I said, “Just do your first workshop and we’ll talk about it 90 days from now.” And he came back and he had an entirely different game plan, and he’s grown basically 250 times in his last 13 years. He’s completely transformed the industry that he’s in and he had this growth. So what we’re looking for in The Greater Game, we’re looking for those entrepreneurs who are already successful, but they don’t see any stopping point. They’ll grow to one level and then they say, “Okay, that’s the new baseline. Now I grow to another level.” Meanwhile, three years ago, what happened is the world got a new capability called AI. AI, you’re not talking 10x. If you use it properly… a lot of people are in the very early stages here, but we can see the ones who are applying it for growth. John has set up an entire research structure just to measure the people, and what are the people who are just motivated by growth? They don’t see any stopping point. They don’t see any retirement age. They’re just growing. They’re in better health now than they were when they started their ambition. One of the great breakthroughs we’re having now is the impact of AI on physical fitness and health right now. And so you have 70-year-olds now who are way more ambitious at 70 than they were at 50. So we think a whole new world is being created in front of us, but there isn’t the research to measure what the real winners of this new game are actually doing. And The Greater Game is a lot of Strategic Coach thinking tools, but it’s also the phenomenal research that John is doing, and we’re measuring exactly what are these people who just constantly grow, what are they actually doing? John Bowen: Louis, if I can jump in, I want to go back to Paul just for a second because he was going to do something classical, and Dan is also my coach and I was going to do something similar. Paul told Dan that he was going to retire at 65, and his wife. And he were going to open up a little mom-and-pop coffee shop. And the reason so many of the entrepreneurs are caught in the 2x optimization is they’re grinding it out. They’re working harder to be more successful and the desire to do that isn’t very high. That’s why you retire. On the other hand, what we found, the ones working on 100x are building platforms and ecosystems. They’re architected. And as we were writing the book, CEG grew by 58%. I’m going to give a lot of credit to the book, because as Dan and I were working on the processes, I wanted to walk all the talks. This is where the world is changing. I want everybody to think as a financial advisor, you’re being served twice, one with The Greater Game, they don’t care about a few basis points on returns. That’s table stakes. So much of the level one is taking care of the investment side, mitigating taxes, taking care of the areas, protecting the assets, some charitable planning, maybe shoot in some succession planning. I can tell you only 6% of the entrepreneurs actually feel they’re getting that from you, but that’s only level one. If you can help them from each of the stages, stage one through four, and help them create that vision, they’re going to love you to death. Because many of them want to continue in this path and create tremendous value, bigger impact, not creating legacies in the sense of enduring legacies, but active legacies. Last year, my wife and I set up a private foundation. I called it The Greater Game Foundation. I just love this so much, the difference that you can make, and I want to do it while I’m living, not while I’m gone type of thing. I think that’s one Dan and I very much share. Louis Diamond: Awesome. You wrote the book 10x Is Easier Than 2x, but now you’re claiming 100x is easier than 2x. How can that be the case? Dan Sullivan: The interesting thing, one of my points of proof on the original idea, the 10x Mind Expander, I use a lot of what the entrepreneurs have already done to prove the future. In other words, I said… You’ll remember the exercise, Lou. And I said, “I want you to pick your best number.” Everybody’s got a best number. It’s revenue, it’s net worth, whatever. And I said, “I just want you to multiply by 10.” And immediately there’s this reaction. He says, “You know how hard it was to get to just where I am 10 times?” And I said, “Well, you’ve already done 10 times. You’ve probably done 10 times twice. So let’s go back to the beginning. When were you 1/10 of where you are right now?” And they can nail it. They can tell you the year, they can tell you the month when they were 1/10 of where they were. And I said, “Let’s write the actual structure that got you from 1/10 to where you are right now.” And there’s five stages, and usually it’s an event, it’s a new relationship and all of a sudden they get a big check. And we measure, as entrepreneurs, size of check is a good scorecard. When you’re first starting, you got a $10,000 check, that was the biggest check. But about five years later, you get a $100,000 check, and all of a sudden it seems strange at breakfast, but by dinner you’ve normalized the idea, “Well, I know what it’s like to get a much bigger check, a 10 times check.” And so I have them create five growth stages that took them from where they were 1/10 to where they are right now, and I said, “Now let’s go back and talk about doing 10 times more.” And what they recognize, 80% who’ve got them 10 times the first time is going to be the same. It’s relationship, it’s having a great team, it’s having a simple approach that always works and it’s about the kind end customer. It’s not about them. It’s about who is it that you’re being a hero to in the marketplace. Because the truth is people don’t want to have a lot of relationships as they grow. They’d like to have one relationship to grow. They’d like to have an advisor who’s growing with them. But then John introduced me to the whole world of AI and I said, “We’re not talking 10 times anymore. We’re talking 100 times.” I said, “If you apply this new form of thinking, because it is an entirely new form of thinking, to what you’re doing right now, you can see that 10 times is going to happen just by doing three or four things where you’re eliminating waste, you’re eliminating things that just don’t work anymore, changing relationships, changing teamwork, changing collaborations in the marketplace.” But meanwhile, this new world of thinking is making you healthier. It’s making you more fit. So where before you thought you wouldn’t have the energy at 70, you now have more energy at 70 than you had at 50. So you’re the only one who says when it’s going to stop. I’m 82 in three weeks. We’re having this… I’m 82 and I’m way more ambitious at 82 than I was at 52. And the world is, because the world outside in terms of technological capability and access is way, way bigger in my 82nd year than it was in my 52nd year, and I love the growth. I have to tell you that the greatest point where AI is going to have the impact is going to be making money. The big titans, the Metas, the Googles, the Nvidias, what do they have in common? It’s about the money and where AI is being applied most is how you do new things with money. So that’s where the 100 times now comes from. I’ve normalized it. I said, “We’re not talking a 10x game anymore. We’re talking 100x game.” But the number on the scoreboard isn’t the issue. The scoreboard is, are you actually having fun? Louis Diamond: Yeah, we call it living your best business life. That’s our major barometer in charge. John, I don’t know if you could pull up your slides again, but I want to talk about the bridge between stage two in your pyramid to stage three. So that’s from expertise into scalable property. Can you explain how this relates to a financial advisor or an independent business owner and why this concept is so important for the valuation of a business? John Bowen: The book, it’s written for entrepreneurs, but I wanted to create some bridges while we’re together with Louis on really what’s going on for financial advisors and how you can help them. So if they’re at our stage one, Dan and my stage one of The Greater Game, and they want to go to two, they’re kind of dreaming oftentimes, and we want to help them begin creating the architectural structure. And as an advisor, this is really going to encourage everybody to read chapter two, The Greater Security. It talks about really the VFO, Virtual Family Office structure that they want, and you got to help them get financially solid, building personal wealth outside of the business, tax, estate, insurance, business structure. That’s what we all do today. Then though, if they want to move from level two to three, what we find over and over again, advisors are not equipped to do this, because what we’re taking is that founder where everything’s in its head, we’re now helping them move from just having that expertise to having scalable property. This is that codifying the process of building IP that’s transferable. And this is where the real valuation changes. Now, I’m not asking financial advisors to be the IP experts, but what the entrepreneurs want is they want somebody to help them curate and then coordinate between each of these levels. We go from three to four that the founder is indispensable, oftentimes at three. Now we want the team there to be invincible. And it’s not just the individual team as Dan was talking about. It’s the community. The collaboration is where this really takes off. The noise of AI is making it harder to market, but by partnering, particularly as financial advisors, we can very quickly have groups. One of the reasons why I’m collaborating with Dan, I want to help our financial advisors to work with entrepreneurs. Dan wants that research. So this is the natural collaboration. But they’re interested here in governance, self-managing teams. One of the things that Strategic Coach is brilliant at, the pre-transaction they want. And what we find so often is the indispensable discount. So many businesses sell, if they sell at all, they’re selling for three to five times multiplier, not advisory, but traditional businesses. Well, if you can make it to four, all of a sudden you’re now talking to 10 to 15 times multipliers. And think of it as if I’m a buyer and I’ve been involved in 50-some transactions, what happens is if the business is the guy, the gal, they’re the business, then you’re buying a very expensive job type thing. So let’s just keep a simple one. They’re having a couple million dollars of EBITDA. And let’s say the high range of that, five times EBITDA is $10 million. Well, the difference at 15 times two million is 30. Now, a few basis points I don’t really care about. I really care about capturing that difference. And because there’s a machine working without, I can buy that machine and generate that cash flow and it’s also taking advantage of the vision. And then when we get to level four, this is where most advisors make the biggest mistake is, “I’ve won. I’m at level four. I’ve got tremendous wealth.” Okay, but I’m now looking at significance. And I do want to go, “It’s not enduring legacy I’m looking for. I’m looking for active legacy. I’m looking for family governance.” Do I want to continue to build it like Dan and I’m doing at 70? I’m building the business so I can continue doing it as long as I want to do it. At the same time, and I love the impact we have and I know you do too, Louis, for the impact you have. Why not build the platform that’s going to allow you to do that as long as you want to do that? And if you don’t want to do it, let’s create the most value to transfer. When you start having conversations like that with families, entrepreneur families, it just changes, and very few advisors can do that. And that’s what we’re finding. We have a coaching company, training company, we train those things. They’re winning, quite honestly, almost 100% of the time because entrepreneurs didn’t know that was available to them. Louis Diamond: Interesting. It seems like the difference between stage two in your pyramid, to leap to stage three or four, that seems like a pretty massive pivot point for valuation for building a scalable business, having a self-managing company, et cetera. Do you find or have you seen that advisors or entrepreneurs that are in stage two themselves, they kind of pattern-match when they’re working with their own clients and kind of manage their own clients into stage two, or is it not really connected? John Bowen: I think that once you get the bigger picture and see the greater game, you can help your clients. That is a very small percentage. Remember, it was only 5.4 of when we surveyed successful entrepreneurs were actually playing the greater game, all four levels, the 10 greater multipliers. So I think what we tend to do is we get stuck on what we can do. And all the training is for level one for financial advisors. We don’t know how to guide them through the other levels. And really, the big difference from two to three, Dan and I’ve talked about this a lot, and I think Dan’s one of the biggest champions of this, is collaboration, putting together strategic partnerships. It could be with your competitors. This is for entrepreneurs, competitors, it could be various vendor partnerships. But the ability to open up markets that way when you have now put together in level two your IP, value creation’s huge. For advisors, it’s putting together partnerships with centers of influence. When we survey top financial advisors, 70% of their best clients came through COI, Centers of Influence with accountants, attorneys, investment bankers, and so on. Well, let’s do it on purpose, be successful on purpose. Louis Diamond: Dan, question for you. In all your experience working with successful financial advisors, insurance producers, probably any entrepreneur, what do you feel are the most common things that folks do unintentionally to really hurt their enterprise value even long before, or if ever, they decide to sell their business? Dan Sullivan: Yeah, I think the biggest thing is they stay entirely within their industry. One of the first questions that we ask our entrepreneurs when they come into the program and where you see it most is in the professions: lawyers, accountants, engineers, architects. I’ll say, “Well, what is it that you are?” And they’ll say, “Well, I’m a lawyer. I’m a tax lawyer.” And I said, “Are you a tax lawyer or are you an entrepreneur who has a specialty in tax law?” Okay. It makes a big difference, because if you see yourself as a tax lawyer, then you’re saying that you’re a better paid factory worker. You’re a manual laborer. But if you’re an entrepreneur, it’s a fairly recent idea in human history. There’s always been entrepreneurs, but it wasn’t until about the beginning of the 1800s that you start seeing this really different class of people in the marketplace, who, it didn’t matter how they were born, they were taking advantage of some new multiplier technology. Steam power being a great example. Around 1800, steam power came on. And anybody who had a bright vision for themselves and had the wherewithal to figure out what needs could be satisfied with a new technology, all of a sudden they became rich. They became rich. And it was very disruptive, because up until then it was based on aristocracy and you were born into wealth or you were born into poverty. There was no crossover. So what we’re saying is anybody who comes into Strategic Coach, I said, “I’m not going to tell you anything about your particular industry.” I said, “You know all the best practice people in your industry and they have workshops and they have conferences and you go to them, but they don’t know how to be entrepreneurs. You know how to create a really well-paying job, but you haven’t created a company.” A company is a totally different realm and I would say the vast majority of entrepreneurs, 95% of entrepreneurs haven’t really created a company. They’ve just created a really well-paying job which requires their presence and their attendance. I said, “You don’t get any payout for your company. If you’re the company, you need to have a structure.” I’ll give you an example. We started the company in 1989, and we’re about 270 times what our first year revenues were, and that was a great year. I was very happy for the first year, but we’re about 270 times. Along the way, what I did is I created other coaches so it wasn’t just Dan, the coach. So we have 16 other coaches. And I’ll give you a little example. In 1994, that year our company did 144 workshop days, 36 per quarter. One coach: me. Last year we did 600 workshop days and I did 12. 588 were done by other coaches. And our coaches are great. They’re clients who have coaching instincts and they do it. So about four years ago, I met one of our clients who’s an M&A specialist, and I laid out all the facts just in conversation, “This is our revenues. We have no debt. It’s repeatable income, around 70% is repeatable for one year.” I put the whole structure together. And I said, “So right off the top, I don’t have any relatives on staff.” The first thing they look for, “Any relatives working for you?” And he gave me a number. It was a big number. It was probably four times revenue for that year. He said, “We got a lot of structures.” Then something happened in the marketplace, and this is a great breakthrough that the US Patent Office sometime in the last 10 years recognized that up until about 10 years ago, to get a patent, you had to have a technological component for what you were doing. Sometime in the last 10 years, the patent bureaus decided that the internet is the technological component. So they’ve introduced education and entertainment as patentable processes. So in the last three years, we’ve gotten 82 patents. 82 patents. And these are our thinking tools, Lifetime Extender, Free Focus and Buffer Days. You know the routine that you learn in the first three days, and we’ve got 82 of them. We’re averaging about 25. I get a new patent about every two weeks. So I saw this M&A specialist, and I said, “This has happened in the last three years.” And he said, “Immediately it doubles the valuation of your company.” So what John’s saying here, as you go through the four stages, more and more you get paid for your creativity, retail, you get paid for your retail. But if you structure it, you record it, you package it, it is even greater than what you got paid for your creativity. Louis Diamond: Super interesting personal anecdote, and I appreciate you sharing that because that definitely did drive the point home for me. I see the applicability to probably any industry, but especially to any financial advisor. Dan Sullivan: Oh, yeah. Louis Diamond: The best RIA firms, the best advisors, they pretty much all start off with a cult of personality founder who’s the rainmaker. And then the practices that really grow and scale and are valuable are more platforms. That’s what private equity wants to invest in. And those are the firms that get the higher multiples. Dan Sullivan: Yeah. So the big thing is there’s a really, really great IP lawyer. He’s in our program and he’s made the breakthrough, and he’s the first IP lawyer that doesn’t charge by the hour. He charges by the patent. If the IP lawyer charges by the hour, it’s a very slow patent. If he charges by the patent, it’s a very fast patent. But the big thing, he showed a slide that in just big corporations, 1980, you took big corp, Fortune 500, the S&P 500, more than 80% of their valuation was tangible. It was property, it was real estate, it was fleets, it was equipment. Last year, more than 80% were intangibles. It was your ideas, intellectual. If you look at Elon Musk, it’s all intellectual capital. If you look at Meta, you look at anything, it’s intellectual. It’s not tangibles. So we’ve entered into that new world and AI has introduced us to that new world. It’s new processes, new structures, new approaches and it’s really interesting. It’s hard for entrepreneurs to get their idea that your creativity is actually property. Louis Diamond: It sounds like the ultimate challenge for anyone listening is translate your process, your ideas, the stuff that you’re doing by instinct as you both had said, and turn it into something patentable or something repeatable that another advisor, another executive, another owner can pick up and deploy and scale. John Bowen: We share the process in chapter four. It’s the fourth greater multiplier. And we actually share Caldwell, the attorney that Dan’s talking about, his story and the value creation. He’s now the major player in that space. And this is where we as advisors, we’re given a twofer, Dan and Louis, is that you can help your clients, but you can do this yourself too. You’ve been involved in a number of large transactions. The difference, I had a $2 billion advisory practice I sold in ’98, and we sold for 16 times earnings. And a big part of it, we were in that blue ocean. We had agents that we created and strategic process that would run without me, and it did type thing. And it continued to grow and went for about 10 fold what I sold for a number of years later. This is something that’s very real. Louis Diamond: Absolutely. I got two more questions for you guys because I know you’re both busy. For an advisor who feels like they’ve won the growth game, they grow 10, 15, 20% per year, they’re charged up, they’re on the Barron’s list, the Forbes list, they’re hitting their AUM milestones, they built an amazing team, they have a family member in the business. They have everything that anyone could want. What does the next game look like for them? What’s the next frontier once you’ve achieved all those things that from the outside looking in, seems like you have it all? What’s the next game to play? John Bowen: Well, we’re going to both say The Greater Game, but the- Dan Sullivan: Well, tell them about the dashboard, John, because the book is just part of the deal here. It gives you the landscape. There’s a great tool that comes with the book. So tell them about the dashboard. John Bowen: Really what we wanted to do is to create kind of a community just around the book. Dan and I and team built a dashboard. We were very creative on naming, thegreatergamedashboard.com. You can go in and we’re now studying every month over 500 successful entrepreneurs. We have that data in here. You’ll be able to see how you compare at each of these stages, the four stages, the 10 multipliers. And you’re going to get specific recommendations. This is for entrepreneurs. But again, you should do it. If you’re a financial advisor, you have an equity ownership, you should definitely be doing it as well. And one of the things that we see over and over again, and Louis, you probably see this a lot in the conversations. They have advisors who have already won. They don’t know what the next game is. And it’s easy to check out at that point. It’s easy to frustrate the next generation of leaders and so on. If you take the time to really see what the opportunities are and architect to realize that vision, you can create, whether it’s selling the practice, creating tremendous value there or designing a role for yourself, maybe it’s executive chairman type for that business that you can guide it with the vision and what you’ve brought and strategy. But bring that team up. That’s going to create so much value, so much impact and you can design it for the life that you want. And that’s where I get very excited. Louis Diamond: I can hear the passion in your voice. Dan, let’s finish with you. Given all of your experience working with entrepreneurs, advisors, business owners, et cetera, what’s the one move that you’ve seen the most successful entrepreneurs in your orbit make that’s changed the trajectory of their firms and their life more than anything else? Dan Sullivan: I’ll answer it in a little roundabout way. Periodically, I have a thinking tool. I said, “If everything was taken away from you as an entrepreneur and they moved you 1,000 miles away, what’s the one thing that you would take with you? It has to be portable. So what is the most portable thing that you have that you would start over again with the greatest value that you had created previously? What would it be? And then you would rebuild what you’ve already created, but you would do it much faster. What would be the one thing?” It’s an interesting thought. But in our concept, it’s called unique ability, that there’s something about you, as an individual, that first of all gave you enough confidence to become an entrepreneur because it’s risky. It’s a risky proposition. It’s guessing and betting and it’s risky business and it’s unique ability. So the starting point for all growth in Strategic Coach is that there’s something about you that’s absolutely unique. You don’t have any competitors on this and it has two qualities. One is that you’re so good at it, you don’t take it seriously. You’ve done this since you were a child and it just comes to you naturally and you don’t see the significance of it. When you’re in Coach, you start seeing the significance of it. And the second thing is you just absolutely love doing it. It’s what you love doing most of all. It comes to you naturally. You don’t even have to think about it. And then you begin to realize that anything else you’re doing as the founder and the owner of your company, probably somebody else can do. So you’re doing 20 things, but really you should be doing three things. The other 17 things still need to be done but not by you. And that’s the breakthrough. You have to simplify in order to multiply. Louis Diamond: I absolutely love that. I know when I was in Coach, that was my biggest takeaway or realization was figuring out what my unique ability was because I think the two components,

Joe Polish sits down with Strategic Coach Founder Dan Sullivan and The CEO of CEG Worldwide John Bowen to explore the research-backed framework behind their new book, The Greater Game — a 100x blueprint that reveals why only 5.4% of Entrepreneurs are playing a completely different game than everyone else. Together they unpack the shift from Founder-dependent businesses to scalable ecosystems, the finite-vs-infinite game divide, and why AI is less a technological revolution and more a cognitive one. Here's a glance at what you'll discover in this episode: The number that reveals whether you're winning or losing the only game that matters... and why 94.6% of Entrepreneurs are optimizing a game that's already coming to an end (you've probably already done 10x without calling it that — what you do next is the whole point) Dan Sullivan's quiet observation after 52 years and 7,000+ Entrepreneurs... the exact moment a successful person stops growing isn't failure — it's something far more seductive, and almost no one catches it in themselves (the first exercise he runs at Strategic Coach is designed to show you you've already crossed the line once) Joe typed a question into AI and got back the most brutal case study in modern business history... Blockbuster, Kodak, Borders, Toys "R" Us — and the one invisible shift every company on that list missed before it was too late (this isn't a technology story — it's a thinking story) Why John Bowen started three new companies on his 70th birthday... and the dashboard he and Dan built for roughly $2,000 that a top vendor quoted them $50,000 a year to provide (his tech team called after the first meeting and said "we'll just build it and give it to you tomorrow") The four-hour version of something that used to take Dan Sullivan four weeks... and what it reveals about the only AI upgrade that actually changes your trajectory (this isn't about using AI more — it's about using it in the right direction entirely) What Joe Polish teaches Genius Youth Members that no business school has ever covered... and why writing handwritten postcards in an age of AI might be the single highest-leverage thing you do this week (the killer app of 2026 is not what anyone is selling you) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Show Notes: The Book: The Greater Game and the 5.4% Dan and John's new book — published by Hay House and instantly a #1 Amazon bestseller — grew out of a 25-year research partnership to study what separates the highest-performing Entrepreneurs from everyone else. Their research across 7,000+ Entrepreneurs found that 94.6% are still optimizing the game they're in — while only 5.4% are architecting a completely different one. The book maps out exactly what those 5.4% are doing. The book's central premise: "Every system that got you here is optimized for a game that's coming to an end." From 10x to 100x: Dan's Framework Dan has been coaching Entrepreneurs to 10x since the 1990s — starting with an exercise where he had Clients identify when they were one-tenth of where they are today. Everyone in his program had already done 10x without labeling it that way. When he challenged a Client who said they couldn't go 10x in three years, the Client responded they could do it in 15 — and then voluntarily suggested doing it again. That's when the 100x idea crystallized. Dan's thesis: give yourself a long enough time horizon, use AI as a genuine collaborator, and constant growth becomes the natural state — not the exception. The Four Levels of The Greater Game Level 1 — Foundation for Freedom: Vision, security, and financial confidence. Getting off the couch. Level 2 — Energy for Expansion: Motivation and IP development. Dan has built an extraordinary amount of intellectual property; John and Joe have too. Level 3 — Platform / Ecosystem: Moving from Founder-dependent to a scalable system. John's own company grew 58% while writing the book — by walking the talk of this level. Level 4 — Agency: Creating markets. Courage, commitment, and building an ecosystem where you're generating the category itself. Finite vs. Infinite: What the Game Shift Really Means Finite game: competing for market share, managing dependencies, staying indispensable personally, reacting to market pressure. Business value: 3–5x EBITDA. Infinite game: designing an ecosystem, multiplying unique genius through others, engineering your own absence, redefining the market. Business value: multiples that reflect systems, not the Founder. Joe's examples (finite → infinite): Blockbuster → Netflix, Kodak → Apple, Borders → Amazon, taxi companies → Uber, Toys "R" Us → Lego. The pattern: finite players optimize the current game; infinite players keep changing what the game is. Dan's real-world example: Paul Van Dyne came to Strategic Coach planning to retire at 65. He went on to take his engineering firm from #40 to #1 nationally in nine years through M&A — and now plans to build his gourmet coffee shop inside one of his medical centers. AI as a Cognitive Revolution Dan's framing: AI isn't a technological revolution — it's a cognitive revolution. He compares its impact to the introduction of zero in mathematics, which made economics, double-entry bookkeeping, and science possible. Practical example: Dan used to need four weeks to structure a new book. With AI, the same work takes four hours. He now writes a new book every quarter. John's vibe-coding story: his Team built the entire Greater Game Dashboard for roughly $2,000–3,000 using Lovable — after being quoted $50,000/year from a top vendor. They own the code and iterate freely. Joe's counterpoint: the killer app today is being fully human — knowing how to bond, connect, and think for yourself. "Write with your hands, think with your brain."  The Greater Game Dashboard John built this free interactive tool at TheGreaterGameDashboard.com to put the book's framework into action. The 15-minute assessment shows you exactly where you stand relative to peers and the 10 Greater Multipliers. The dashboard automatically calculates what your company is worth to a buyer today — and shows how each improvement raises that number. Dan calls it the greatest tool he's seen in 52 years of coaching Entrepreneurs. Monthly updates include an Entrepreneur Pulse confidence index. Useful whether you ever intend to sell or not — knowing your number changes how you invest in your business. Building Great Teams: Cast, Don't Hire Dan's principle: Strategic Coach treats itself as a theater company — with backstage and front-stage roles. They don't hire for jobs, they cast for roles. Every new hire is there to free up someone already in the company. Babs Smith built the Strategic Coach Team around Dan from the start — several Team members have now been with the company 20–30+ years. Beware the Founder-as-salesperson trap: if you're great at selling, you'll hire the wrong people — you'll confuse their excitement for the role with fit for the role. John, Joe, and Dan all find talent primarily through communities — mastermind groups, Genius Network, Strategic Coach — rather than ads. Great people seek out great people. Dan's upcoming book (Hay House): Casting Not Hiring. IP as a Strategic Asset Dan has had 82 thinking tools patented by the US Patent Bureau (none rejected), with 75 more pending. Each patent is a borrowable asset — you can borrow up to half the appraised value, creating a private intellectual property bank. Joe Polish's company operates as an ESOP — all Team members become equity owners after a vesting period, creating a true ownership culture without requiring employees to buy in upfront. Genius Youth and the Human Connection Advantage Joe's Genius Youth program focuses on skills AI can't replicate: human connection, handwritten notes, cold plunges, cooking and hospitality, ethical influence. Joe's 2026 Genius Network Annual Event —  features Peter Diamandis and Steven Kotler (Authors of We Are as Gods), live robots, and a mystery musician on 300M+ albums. Resources: The Greater Game (Book) — Dan Sullivan & John Bowen The Greater Game (Audiobook) — narrated by Gord Vickman, Hay House Business TheGreaterGameDashboard.com — free 15-minute assessment & company valuation tool 10xTalk Podcast — Subscribe — 10xTalk.com 10xTalk on Apple Podcasts Strategic Coach — Dan Sullivan's coaching program Genius Network — Joe Polish's community for elite Entrepreneurs Joe Polish's Genius Network Annual Event CEG Worldwide (John Bowen) — research and coaching for financial advisors Cleator Ghost Town, Arizona — Joe's 40-acre ghost town & the Cleator Bar and Yacht Club Inside Strategic Coach Podcast — Episode on Hiring — Dan Sullivan & Shannon Waller AI Killed the Modern Company (Video) — Peter Diamandis & Salim Ismail Why Microsoft AI Chief Predicts AI Automation of White-Collar Work in 18 Months — Fortune / Mustafa Suleyman

Charles Dickens: A Brain on Fire! will return in the summer ...In the meantime there are nearly 100 Episodes to enjoy with guests such as: Stephen Fry, Miriam Margolyes, Armando Iannucci, Andrew Davies, Alice Loxton, Robert Douglas-Fairhurst, Lucinda Hawksley, John Bowen, John Mullan, Rosie Holt,  Steven Knight …. And many more!And if you'd like to make a small donation to cover the costs of researching, recording and producing this series, wherever and whenever you listening to this you can follow the link below and buy a coffee! ☕️ Also - if you feel these episodes have earned a five star rating ⭐️⭐️⭐️⭐️⭐️ please consider scrolling down right now and added them there. With Best wishes,Dominic xSupport the showIf you'd like to make a donation to support the costs of producing this series you can buy 'coffees' right here https://www.buymeacoffee.com/dominicgerrardThank you so much!Host: Dominic GerrardSeries Artwork: Léna GibertOriginal Music: Dominic GerrardThank you for listening!

Pj chats to John Bowen who explains why CIÉ pensioners are marching in Cork for an agreed raise that still hasn't landed. Hosted on Acast. See acast.com/privacy for more information.

Send us a textEpisode DescriptionJohn, Managing Director of Bowens, shares the story of a family-owned business founded in 1894 and his leadership journey since becoming Managing Director in 2005. We discuss how Bowens has grown through innovation, automation, and a focus on quality, speed, and ease of doing business.The episode explores timber and building supplies, expansion into claddings and linings, the importance of local manufacturing, supply chain reliability, and Bowens' commitment to sustainable building and high-performance homesEpisode CoversBowens' history and family legacyLeadership, innovation, and automationTimber and expanding product rangesLocal manufacturing and supply chainsSustainable building and collaborationEpisode HighlightsBowens' evolution from 1894 to todayInvestment in automation and innovationSupporting sustainable, high-performance homesIndustry challenges and future opportunities Perfect ForBuilders and construction professionalsSustainable building and timber advocatesIndustry leaders and innovators

The Ice House is part of the BBC Ghost Stories for Christmas tradition, originally broadcast under the banner A Ghost Story for Christmas. First shown on BBC1 on Christmas Day 1978, it marked the final instalment of the original 1971 to 1978 run. This episode completes our podcast coverage of that era. - Written by John Bowen, who previously delivered The Treasure of Abbot Thomas, The Ice House was produced by Rosemary Hill and directed by Derek Lister. Its Christmas Day broadcast made it only the second entry in the strand to air on 25 December, following Lost Hearts, securing its place in the BBC Ghost Story for Christmas canon despite being quietly sidelined over the years. - Starring John Stride as Paul, Geoffrey Burridge as Clovis and Elizabeth Romilly as Jessica, The Ice House breaks from tradition by being a contemporary ghost story rather than a period adaptation. This change was driven by Rosemary Hill after she took over the strand. Series creator Lawrence Gordon Clark preferred the earlier M R James style and left after Stigma, making The Ice House the only film in the original run not directed by him. - John Stride had appeared uncredited in Sink the Bismarck! before gaining wider recognition in The Omen and A Bridge Too Far. He later starred in the BBC adaptation of The Old Devils. Producer Adrian Mourby later described Stride as a powerful actor whose volatility could be difficult to manage. - Geoffrey Burridge is remembered for Blake's 7, Emmerdale Farm and his appearance in An American Werewolf in London. He died in 1987 from an AIDS related illness. His partner Alec McCowen later insisted their relationship be acknowledged during the broadcast of This Is Your Life. McCowen also connects back to the podcast through Frenzy and his role as Q in Never Say Never Again. - Elizabeth Romilly appeared in several television plays and in Secrets of a Door to Door Salesman. By 2011 she had left acting and was working as a lawyer in the Government Legal Service. - Writer John Bowen went on to create Hetty Wainthropp Investigates and wrote for Dead of Night and The Guardians, a 1971 series imagining a fascist Britain. It feels increasingly relevant and is very much on our list for future podcast coverage.Support this show http://supporter.acast.com/general-witchfinders. Hosted on Acast. See acast.com/privacy for more information.

In this podcast we present our annual commentary for the BBC's A Ghost Story for Christmas series, and this year we have reached the last episode of the original run, The Ice House written by John Bowen, which was first shown on Christmas Day night 1978.

J.R.R. Tolkien sikere abban rejlett, hogy képes volt egy olyan Középföldét teremteni, mely beszippantja az olvasóit.

Gardening is more than just a physical activity; it's also deeply emotional to those who pursue it across a lifetime. It's part of a person's identity, grounding, and place in the world. As physical challenges ensue through the years, it's important to know how to adapt gardening activities and tools along the way. Gardeners and their care partners can plan ahead to ensure this meaningful part of life continues despite the many challenges. In this episode host Karen Summey, ACAPcommunity is joined by John Bowen, Retired Master Gardener, NCSU Cooperative Extension Volunteer. John is a retired science teacher and an active Master Gardener in Buncombe County in western North Carolina.  He and his wife and two cats moved to the Asheville area seven years ago where they put in a garden and remodeled a house, in that order.  “First things first,” John says. Click here for a companion handout for this episode!  For information on additional podcasts, FREE in-person programs for care partners (caregivers), and more, please visit the ACAPcommunity website here.   No chapter in your area? Stay tuned! ACAP is growing nationwide. Check our website often for a chapter near you. Meanwhile, we hope you'll take advantage of our audio podcast archive, our YouTube archive, and more.   This episode of The Caregiver Community is made possible by our podcast sponsor, PACE@Home in Newton, NC, and sustaining partner EveryAge   

Presented by Kaiser PermanenteRound 1 of the GHSA Playoffs is finally completeWe look back at it and prep you for Day 1 of Round 2 with Starrs Mill girls head coach John Bowen and Callaway head coach Mike Petite breaking down their round 2 matchups and talking about a wild four days in HogansvillePlus, brackets and start times

We went LIVE with John Bowen (Frivolous Baseball) to talk Brewers, baseball memories, and also debuted the WHEEL OF GRID.This was a long one, so we highly recommend watching on YouTube for the full experience: https://youtube.com/live/wGE824sJWZw?feature=shareFrivolous Baseball on YouTube: https://www.youtube.com/@frivolousbaseballJohn's Book: https://www.amazon.com/Baseballs-Most-Frivolities-John-Bowen/dp/B0C9SP2DWT/ref=sr_1_1 ------------------

Welcome to Part Two of Dominic and John Bowen's journey through A Christmas Carol ...With readings again from Hollie Hales and violin parts performed by Alexis Bennett.HAPPY CHRISTMAS !!!Support the showIf you like to make a donation to support the costs of producing this series you can buy 'coffees' right here https://www.buymeacoffee.com/dominicgerrardHost: Dominic GerrardSeries Artwork: Léna GibertOriginal Music:

It's Christmas Eve, and Dominic takes a deep dive with you all through A Christmas Carol. Returning to the series is the inimitable Prof. John Bowen (who recently worked on David Edgar's Carol adaptation for the RSC) and who like many of us, re-reads this ghostly little book every Christmas and has pondered its power and meaning for decades.The Carol Philosophy that Dickens expresses so generously in this story is truly universal: everyone has a chance to change and not be fixed, or branded, as the worst version of themselves. Dickens' righteous anger here is channeled and diffused with goodwill, laughter and an unyielding determination to think only the best of people …Joining the series again to read excerpts is the fantastic Hollie Hales and the violin you will hear throughout is played by the brilliant Alexis BennettSupport the showIf you like to make a donation to support the costs of producing this series you can buy 'coffees' right here https://www.buymeacoffee.com/dominicgerrardHost: Dominic GerrardSeries Artwork: Léna GibertOriginal Music:

Meet SPOOK Presents: The Paranormal - Part 3, Bed & Breakfast & Ghosts, where paranormal podcast producer Amy finds herself haunted by history–and an urbane novelist–in a New England bed & breakfast.Story by Flannery Spring-Robinson. Produced and Directed by John Bowen. Casting by Rebecca Schankula. Starring: Di Quon; Dennis Kleinman; Michael Nicolosi; Dick Terhune; Liz Burdick; Angela Juarez. Follow @MeetCute on Instagram and @MeetCuteRomComs on Twitter & TikTok. Join our Patreon community for free to share your reactions and feedback on our series and get cool perks, like sneak peeks, early listening, and more!Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills.Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Want more Meet Cute? Find us at www.meetcute.com.

Meet SPOOK Presents: The Paranormal - Part 2, Midnight Carnival, where podcast producer Priya winds up in the Tunnel of Love with video producer Jacob… just, not in the same boat.Story by Flannery Spring-Robinson. Produced and Directed by John Bowen. Casting by Rebecca Schankula. Starring: Arya Kashyap; Christopher Grant; Georgia Kate Haege; Jason Yudoff; Di Quon; Jen Goma; Dick Terhune; Liz Burdick. Follow @MeetCute on Instagram and @MeetCuteRomComs on Twitter & TikTok. Join our Patreon community for free to share your reactions and feedback on our series and get cool perks, like sneak peeks, early listening, and more!Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills.Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Want more Meet Cute? Find us at www.meetcute.com.

Meet SPOOK Presents: The Paranormal - Part 1, The Bluff, where paranormal investigator Fiona experiences two inexplicable phenomenon: phantoms and feelings.Story by Flannery Spring-Robinson. Produced and Directed by John Bowen. Original Music by John Angier. Casting by Rebecca Schankula. Starring: Georgia Kate Haege; Jason Yudoff; Arya Kashyap; Di Quon; Christopher Grant; Anthony Tether. Follow @MeetCute on Instagram and @MeetCuteRomComs on Twitter & TikTok. Join our Patreon community for free to share your reactions and feedback on our series and get cool perks, like sneak peeks, early listening, and more!Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills.Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Want more Meet Cute? Find us at www.meetcute.com.

In this episode of Welcome to Cloudlandia, We contrasted northern summers' climate and lifestyle possibilities with those of Florida. The conversation shifted to exploring humanity's relationship with money through storytelling and belief. Practical lessons included effective pricing, leveraging qualified leads, and attracting high-quality clients using books. Finally, the discussion provided entrepreneurial growth strategies like setting a quarterly cadence, applying profit activators, and valuing long-term relationships. SHOW HIGHLIGHTS We discussed the serene and picturesque landscape of Canada's cottage country, including the unique charm and beauty of its lakes and legends, as well as the renowned Group of Seven artists. Reflections on the contrast between the tranquil Canadian summers and the balmy climate of Florida, noting the ideal summer months in Canada. We explored minimalistic lifestyle choices that gained popularity during the COVID-19 pandemic, such as the simplicity of a carnivore diet and practical wardrobe strategies. We delved into the whimsical nature of financial decisions and the power of belief and storytelling in investment decisions, with a focus on how a stock's value is influenced by future narratives. We discussed critical elements of pricing strategies, including promise, price, and proof, and the importance of pre-qualified, motivated leads in business, particularly in real estate. Dean shared insights on leveraging books as tools for attracting high-quality clients, highlighting a successful collaboration that did not rely on upfront financial incentives. We explored the eight profit activators and how smaller, intimate workshops can be as effective as larger gatherings in growing businesses. We emphasized the importance of long-range investment thinking and nurturing long-term relationships with prospects, as well as the value of quarterly goals and structured cadences in extending professional careers. We highlighted innovative health practices that can prolong peak earning years and enhance productivity, such as the benefits of continuous health improvements and monitoring. We discussed the potential for creative and productive growth during challenging economic times, drawing insights from historical examples and a book that explores enduring human behaviors. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr sullivan mr jackson welcome to cloudlandia. And, uh, keep your feet on the mainland, that's exactly right so you are calling from the northernmost outpost of cloudland and canada at its best beautiful weather it must be perfect right now. Dan: Right, I just got out of the lake. I was in the lake 15 minutes oh my goodness, wow I'll be, very deep, like a week. Dean: Oh yeah, is it. Dan: Uh, that's very yes, that's quite cold. I mean, this is our one, two, three, four, fourth day and so I'm used to it now, but uh bracing yeah, yeah, because the nights have been very cold oh, I think the nights have been. Dean: The nights have been very cold, yeah well we got enough heat or we got enough heat to go around here. Dan: Yeah, yeah, you've had some. You've had some variable weather, should I call it that? Dean: yeah, exactly, I was just telling. I was just telling I need to. Uh, I'm ready to have snowboarding back in my life. That just makes more sense to me. Dan: Yeah, this is perfect. I mean, there's a lot of your. Our listeners may not know this, but there's this great romance to the cottage country in Canada. Dean: Yeah. Dan: First of all, there's a lot of lakes. I mean there's literally in the thousands. I'm not talking about the big lakes, I'm not talking about the great lakes. I'm talking about, like ours, for example, is two miles by two miles. It's almost a circle. It's two miles by two miles, but there's a circle. It's two miles by two miles. But there's a legend that there's a hole in the middle, a very deep hole, and in the logging days they hooked chains to each other and put a weight at the end of one of the chains and then they kept putting the chains down and it went down a thousand feet and it was still not hitting bottom oh my goodness, it's a portal to the center of the earth you know it invites all sorts of adventures, loch Ness. Well, we haven't seen that, we haven't seen that it's fresh. Yeah, well, loch Ness is a freshwater lake, but no, but there's a romance. There's a whole school of art called the Group of Seven and these were seven artists who did these amazing, amazing paintings. Not really natural. They have a real interesting quality to them and they were done from the teens till probably the 40s or 50s probably a 40-year period, seven artists. They're very famous and in Toronto at the Art Gallery, the Ontario Gallery of Art, they have a whole wing that's just the paintings of these men. And then there's a town north of Toronto called Kleinberg and they have a whole museum. There's a whole McMichael gallery. And I never get tired. I've been here for 53 years and I can go in there and just sit for an hour and look at the magnificent art that these people created. Dean: It is beautiful, yeah, yeah you're right, yeah, canada in the summertime. I can't imagine anywhere nicer, you know any of those temperate things. London or England is very nice in the summer. All of Europe, I'm sure. But yeah, it's just, I'm realizing Florida's a little hot yeah, you're late to the realization. Dan: No, I mean I've realized it all along. Dean: It's just that you know. Yeah, I'm starting to re-realize it. Dan: Well, you had some comparison. You had a wonderful week in Toronto in July. Dean: Yeah, three weeks I was there. Dan: Marvelous there. Dean: That's what I mean, you're realizing that Florida's hot. Dan: You know, just between us, Florida's really hot during the summertime, you know, just between us. Florida is really hot during the summertime. Dean: It was just. It was that contrast. I mean spending three weeks in Toronto June and July is it doesn't get much better. It's the perfect time. Dan: So well, there's June and July, and then there's winter. Dean: That's right. Dan: Actually, I think we're in for a long fall this year. Dean: Yes. Dan: And I'm doing this on 80 years of experience that when you have a very green summer, which means there was a lot of rain. We had more rain this year than I can remember since I've been here, and what it does is that the leaves don't turn as quickly, and so we can expect still green trees at Halloween this year. Dean: Oh, wow, Okay, Looking forward to coming back up in a few weeks. I can't believe it's been 90 days already. I'm super excited about having you know a quarter, a coach quarter. Dan: You've had a coach quarter. You've had a coach. You've had a coach quarter. Dean: That's what I mean. I'm very excited about having these coach quarterly Toronto visits in my future. This is yeah, yeah, it's very good. So there I have had. Dan: You've been thinking about things? Tell me you've been thinking about things. Dean: I have been thinking about my thinking and thinking about things all the while. This is, I think I'm coming up another, I think I'm coming up on a month of carnivore. Now, yeah, what it's very interesting to me, the findings. You know it really it suits. It seems like it's a very ADD compliant diet. Dan: Yeah, in that it's really only one decision. Because it's just one decision. Dean: Yeah, is it meat? That's the whole thing. It's like the Is it? Meat or is it fasting? Yeah, it's the dietary equivalent of wearing a black shirt every day. Dan: Well, I wear a navy blue shirt every day. I took that strategy from you. It struck me as a very useful lifetime strategy. Dean: And I got into it during COVID. Yeah. Dan: Because that was my COVID uniform I had. Basically I had jeans and a long sleeve shirt long sleeve t-shirt navy blue by Uniqlo, a Japanese company, and they're the best, they're the best, they're the best. I bet I've worn the one I'm wearing today. I bet I've worn it a hundred times. So it looks pretty much out of the package. Dean: Yeah, it makes a big difference. So there's lots of these arguments for these kind of mono decisions. Dan: So I'm kind of thinking that through, you know, and seeing other places where that kind of thinking applies you know, yeah, what I notice more and more is that my life is really a function of habits, yes, and you got to make sure they're good habits. Dean: Yeah, I'm thinking and seeing that more and more. Like I was looking in some of my past journals over the last week or so, I was looking back, like back to, you know, 2004, and just kind of randomly, you know, selecting the things. And you know, I do see that you're only ever in the moment, right, because every entry that I'm making in the journal is made in real time, so I'm only ever there, you know, and that habit I often I wonder how many miles of ink lines I've written if you were to, if you were how many times I've circled the globe with my journals. It'd be a really interesting calculation, you know. But you realize that everything you've been saying about the bringing there here is really that's absolutely true, like the only thing I'm doing. The common thing of that is I'm sitting in a comfy chair writing in my journal, but you're never, you know, it's all. But it's funny to look back at it as capturing the moment, you know. Dan: Yeah, you know, it's really interesting. I see a lot more articles these days on journaling and just in the context of Cloudlandia and the mainland, it seems to me that it's a way of staying in touch with your preferred mainland by journaling, because every day you're conscious, you're thinking about your thinking and I think, as Jeff Madoff and I have had a number of conversations about this, that as the world becomes more digital and I see no end to the possibilities that you can apply digital technology to something there's a counter movement taking place where people are deliberately reconnecting with the mainland in a conscious way. Dean: Yeah, I'm aware of that. Dan: I mean, carnivore is about as mainland as you can get. Dean: That's the truth, especially when there's something primal about cooking. Dan: The only thing further than that would be if you were eating yourself, which, in a sense, you are. Dean: It's so funny, but there is something magical about that. Can I tell? Dan: you not as full bore as yours, but this is my 33rd day of having steak for breakfast. Dean: Yes, Okay, did you open up the air fryer? Have you had an air fryer? Dan: steak yet. Oh yeah, it's downstairs. We have one at the cottage and we're going to get a new one at the house. Dean: And what's your experience? You brought it with us. Dan: It's not my experience, it's Babs' experience. Dean: I mean your experience of the eating. Yeah, oh no, it's great. Dan: Yeah, oh no, it's great, it's great, it's delicious. Yeah, it's super fast, I mean it's super fast and it's great and, yeah, I'm thinning out a bit, losing my COVID collection. I'm starting to get rid of my COVID collection. Yeah, belly, fat and fat otherwise, and that's great and I do a lot of exercise when I'm at the cottage we have. There's a stairway, a stone stairway that goes down to the dock 40 steps, and so I do it today. I'll do it six times up and down. Dean: Oh my goodness, wow. Dan: And then we have about a I would say, three quarters of a mile loop up the hill, through the woods and back down, and I'll do that once today and I'll do two swims. I'll be in the lake for two swimming sessions and I noticed I really do a lot more exercise here and the whole point is to have it carry over when you get back to the city. Jump start yeah, I've got a great book for you, and the whole point is to have it carry over when you get back to the city Jumpstarting. Dean: I've got a great book for you. Dan: Do you read on Kindle or do you buy actual books? Dean: Yes. Dan: Yeah, that's two questions. Dean: Yes to both. You do both Often. I'll do three Often. I will do the Kindle and the book and the audio. Dan: Yes, well, there's a great book that you'll like, and it's called Same as Ever. Dean: Okay, I like it already, but tell me about it. Dan: And the author's name is Hosel H-O-E-S-E-L First name, I think, is Morgan Hussle. And what he shows? He's got 23 little chapters about things that are always the same and it's thought-provoking and he's an investor. You know he's an investor, but he talks about that. Humans, for the most part humans get smart at everything they do except one. What's that Money? That's probably true. And he says people are more fanciful when it comes to money than almost any other part of their life. Okay. Dean: Well, that's interesting. It's giving me an option to buy his follow-up book which is the Psychology of Money. Dan: I should get that too, too why not? Dean: yeah, all right, he's got some great line. Dan: I mean he quotes other people. He's got the greatest definition of a stock you know, like stock market stock he's got the greatest definition of a stock. I I don't think I think he's quoting somebody, but that a stock is a present number multiplied by a future story. Dean: Ooh, that is true, isn't it? A present number multiplied by a future story that is so good yes. Dan: Isn't that great. Dean: It's so good and true, it's got the added benefit of being true. Yeah, I mean, it's really. If not, what else it's guessing and betting, right? It's like we gauge our guessing and betting on we guess and bet on the strength of our belief in the story. Dan: A present number multiplied by a future story. Dean: Yes, that's wild. It's funny that you say that's a very interesting. I was thinking about a pricing strategy for a client and he was saying I'm sure this has been. There's probably somebody who's said this before, I don't know who, but I was looking at it as that it's a combination of the promise and the price and the proof. And proof is really a story right, a belief that if you have him, you're, if there's something going wrong. Yes, proof is yeah, I mean it's either that, yeah, it's either. You know the promise is the articulated outcome of what you're going to get, that you want that promise, but then the price is a factor of how much that promise is worth and your someone else yeah and the confidence that it's going to happen. You know, it's a very interesting thing I was thinking about it in the context of our real estate that the realtors are will happily pay 40 of a transaction, up to 35 or 40% of a transaction. That's a guaranteed transaction, like a referral. If I say, you know, if you send somebody a referral they'll pay 40% because the promise and the proof is that you already got it. So you're willing to pay 40% for the certainty of it. But when you say to buy a lead, you know to buy leads for $5 or $10, there's not as much. You don't have the proof that those leads are going to turn into into transactions. So there's a risk. There's a risk involved in that. It's really, it's pretty, it's pretty amazing. I've been because you know I do a lot of real estate, lead generation and all kinds in all kinds of businesses. Lead generation and I've really been one of the distinctions I've been sharing with people is the, because a lot of times people ask well, are they good leads? You know, and it speaks to the, yeah, you know objective, yeah, you. Dan: And joe you, you and Joe Polish have a great definition of what a good lead is. I don't remember the exact formula, but it's pre-qualified, pre-motivated. Dean: Yes, predisposed you know predisposed. Yeah. Dan: And one of the things that when we were doing the book deal with Ben Hardy and Tucker Max, before we approached Hay House, Tucker asked me a question. He said well, you're not taking any money, you're not taking any advances, you're not taking any royalties for the book, which was true. So that was a real straight deal. You know why? Because it's a mono decision. Dean: Yeah. Dan: I'm sorry. The book is a capability for me and that's worth all the upfront money. Dean: Yes, yeah, you know, and that was the advances. Dan: You know, the advances were really good advances. I mean, they were six-figure advances. Dean: And. Dan: I said, the reason is I don't want to think about that. I just want to think about the capability that I have 24 hours a day, all around the world of someone picking up the book and reading it, and it's a pre-qualified person. It's a pre-qualified person, in other words, the person who's picking up the book and reading it would have the money and the qualifications to be in the strategic coach. The other thing is that it would pre-motivate them. They're predisposed because they picked up the book. They're pre-qualified because it's meaningful to them. And then the next thing is they'll give us a phone call. You know they'll read the book'll give us a phone call. You know they'll give us a phone call. Or just go on. You know, go on to the website and read all about coach and everything like that. And so Tucker said so we sell a thousand books. What would make you happy in terms of actual someone signing up for the program? And I said one. Dean: Right and probably, probably. Dan: I would want a hundred people Just trying to take care. This is why I'm going to come and do the eight profit Activators. Yeah, and the reason is that those books were right at. About the three books that we wrote were right around the 800,000. Wow, wow, and I could easily say we've had 800 clients pick it up, either picked it up and called us, or called us and we sent them the books. Yes, but it's a marvelous system because it's who, not how, in spades is that I have salespeople out there every 24 hours and they're finding, finding new interested leads, they're developing the leads and we don't have to spend any time until they give us a call. Dean: I think that's fantastic and it's doing. You know, part of the thing is I. This is why I always look at books as a profit activator three activity, which is educate and motivate. That people get educated about the concepts of who, not how, or the gap in the game or the idea that 10 times is easier than two times, and they see examples and see that this really fits, and then they're motivated to call and get some help with that. I'm such a fan of books and podcasts as the perfect Profit Activator 3 activity. Dan: Yeah, I've been thinking a lot about our previous podcast where you took it through the what's the value of your leads. I'm actually a really fan of that yeah. Dean: I love metrics. I'm a big metric. Well, metrics to me are when they are objective and measurable. They are a proof. Dan: Well and predictable. They're predictable too. They're a proof. Do a certain amount of activity, you can get a predictable metric. Dean: I've discovered a metric very much like Pareto in lead distribution. It just got, you know, hot off the press with Chris McAllister, who you know as well. Yeah, chris, so we've been doing a collaboration on, I've been helping them with lead generation and I asked him to do a I've been calling it a forensic census of what's happened with the leads right and leads who've been in for more than a hundred days. So we just looked at the. That's roughly three and a half months basically, and you know, of all of the leads that we had generated, 15% of them had sold their house with someone else, and so you look at that we did the math on the thing, that is the opportunity cost. That is the exact thing that worked out, that the amount of that worked out to be over half a million dollars in lost opportunity. Dan: Well, and that's where. Yeah, no, it wasn't lost, it was just a cost. Dean: Yeah, that's exactly right. Dan: The money went into the wrong bank account. The money went into the wrong bank account. That's exactly right. The money went into the wrong bank account. The money went into the wrong bank account. Dean: That's exactly right. So now that's encouraging right, because I've got now three different forensic census analysis from three different parts of the country with three different realtors that all point to exactly the same thing 15 of people who've gone through a hundred days will do something, and so that is. That's encouraging. You know, I think if I, if you look at that and start to say OK, there's a pulse. That it means that the market. Dan: The marketplace has a pulse. Dean: Yeah. The lie rating and that we're generating objectively good leads, meaning people who want to do. What the promise of the of the book is, you know, yeah. So, that's very exciting. Dan: Yeah, you know, it's really interesting changing the subject slightly. So this author that writes the book Same as Ever that I just mentioned, he said that basically, when you look at the last hundred years, the decade of the 1930s was absolutely the most productive decade in US history. Wow, Based on what. And he said just how much got produced during the 1930s. Dean: Are you talking about the New Deal? No, he's not talking about the New Deal at all. Dan: He's actually talking that the reason was it was the worst decade economically in the United States history because of the Great Depression, but he said it was also the most creative and most productive. And he said that creativity and productivity don't happen during good times, they only happen during bad times, the reason being the things that you thought. Let's put it this way you're going into the 1930s it was one of the hottest stock markets in the history of the United States the 1920s per capita, if you do it in relationship to the population and then suddenly it just stopped and everything that people believed was true, everything that they knew was predictably true, didn't happen. And everybody woke up and said, oh my God. Well, everything we've been going on doesn't work. And he said that's the spur to creativity and productivity. It's not profitability, because the profitability happened in the 1940s and 1950s, but the productivity, the creativity, creating new things that were productive, happened during the 1930s. He said there's no decade like it in US history in the last 100 years and I found that very striking. Dean: I can't wait to read it. Dan: I found that. It's a thin book. Dean: Okay, I was going to say I like that's my favorite. That's my favorite and accessible words. Dan: I like that too. It's a win. And it's a good title yeah, he doesn't use more words than he needs. Dean: I like that. Dan: It goes back to your. I'm coming awake to Dean Jackson's 8 Profit Activators. Dean: Oh good, after 12 years, this is good news. Dan: I'm a tourist, I'm a late bloomer. Dean: I'm a late developer. Dan: You know, but it wasn't that it was stored away, but it wasn't brought right in front of me. But I think there's a lot of very interesting insights that you have here. Dean: Yeah, that's true, and I just find more and more it's. You know it's the same, just feel like it's. So when you look at this one thing you know, if I think about my one thing is this you know, working on the all the applications of this one model and seeing deeper and deeper layers of how it actually how it fits, you know, it is like you asked me 12 years ago what would be fascinating and motivating because I had come out of you know, 15 years I think we I think we were both sitting in our kitchen when this happened, yeah, yeah our kitchen. Yeah, and I remember I was. Dan: I remember I was using that I was I. I remember it distinctly because I think it's the last time I used the landline. Isn't that funny? Dean: that's amazing. Dan: Yeah, yeah, because I had to sit up next to the counter because we've only got one landline. Dean: And. Dan: I said I've got this. So I had to sit on a stool next to you know a counter and I remember the conversation. Dean: I do too, and it was because I was coming out of 15 years of applying these eight profit activators to the growth of one specific business and Joe Polish had just taken that framework and started the I love marketing cast and I realized that's my. I was realizing how applicable that kind of operating system that I had developed for, you know, growing our own business was applicable to all kinds of businesses and that was my fascinating thing and doing it in small groups as opposed to 500, 700 people at a time, and to this day, it's still now 12 years later, yeah. Dan: Yeah, can I ask you a question about that? If you did it differently. Could you do it with a group of 100? Dean: Yes, absolutely, and we've done it with you know, I've done it with 40 or 50. Dan: Yeah Well, if you can do it with 40 or 50, you could do it with 100. Dean: Yeah, once you get past like 14 or so, the way the dynamics change. At about 14, more people, you end up having fractured conversations, and so that's why, the way you do the workshops, you have the opportunity to have people have those conversations, but in groups of three or four, yeah, so rather than having breakouts. Dan: Well, and then there's a tool that everybody's doing the same. Yes, yes. Yes. Dean: You're exactly right. Yeah, and that's an. All of them are all the eight profit activators are there, are tools, you know, there are thinking ways for it and yeah, but it's just such a you know I want to ask you another question to what degree if you think about I think you said you've done about 600 from last conversation of your small groups, that'd be 50 groups, basically 50, 50 sessions. Dan: To what degree do they need to know their numbers to go through the process? Dean: well they. The challenge or the thing is that they don't even know that these metrics exist. So I work from the standpoint of they really, if I can give them the experience of it by. They know the top line and they know you know what they're doing. But it doesn't require the granularity to get the impact of it. You know, to understand. That's where they can get their best intuitive sense of what that is and every single person has a realization that. Let's just say, even the just understanding how to divide the revenue into before unit, during unit and after unit is a big revelation for people and then they realize, you know, a lot of times I was just doing a consultation with a home services company and in home services it's pretty standard to spend, you know standard to spend you know 12 to 15% of their revenue on advertising. But they do a lot of things and they don't know often exactly what's working. But when I pointed out to them that if we take you know, 30% of their business is coming from repeat people who've already done business with them, yet they're measuring the 15 percent on that gross revenue, so their actual before unit cost is is way more because they're spending all the money in the before unit and not really spending much if anything on the after unit, even though it's bringing in 30% of the business. You know and it's so funny because I was sharing with them too I was like to take this attitude of so they do HVAC and air conditioning and so I like for them to think of all the households that have one of their air conditioning units in it to be climates under management, you know, is to get that kind of asset that they've got 20 000 climates under management, and to take that and really just kind of look at what they could do even just with the after unit of their business. You know, it's so. It's always eye-opening for people like to see when you start looking at those numbers and say, wow, I had never, I never thought of it like that. Dan: You know one of the things John Bowen and Kerry Oberbrenner and I are doing a collaboration on establishing the real numbers for entrepreneurism. Dean: Right. Dan: In relationship to wealth and in relationship to happiness, relationship to wealth and in relationship to happiness. So John is arguably the top coach in the world for financial advisors at a very affluent level. So all the clientele are very, so that would be for, and they'd be looking for, families. It would be sort of families and they'd be entrepreneurial families, okay, and I think that the sort of the preferred look is where the net worth of the family is in the 20 million and above level. Okay, and these are the advisors. So John's clients are the advisors who do this, okay. And two years ago we did a survey where we compared the entrepreneurial clients or the entrepreneurial clients. What we surveyed was John's clients as entrepreneurs. Dean: Yes. Dan: Okay, they're entrepreneurs, and there were about 1 of them, 1300. And they were compared to 800 strategic coach clients and we saw all sorts of differences. One of them was the who, not how, factor, that generally our clients made more money per person and worked fewer hours than John's 1,300. Yes, okay, and fairly significant. I mean like percent, different percent. And the other thing was that our clients expected to be busy. They expected to be active entrepreneurs for a much longer period than his clients. Dean: Well, that's the greatest gift right there when you look at it. So you, as the lead by example of this the lead dog. Dan: Yeah, you know what they say about dog sleds you know the dogs in a dog sled. Yeah, if you're not the lead dog, the future always looks the same. Yes, exactly so I'm not looking up anybody's rear end. Dean: Yeah, right, exactly. Dan: Anyway, but the big, thing, if you say we don't have real proof and it would take 50 or 60 years to take a long study to see that we're actually extending people's actual lifetime. But I would say right now we could probably establish really good, really good research that were extending their careers by probably an average of 15 years at their peak earning. Dean: Yeah exactly. Yeah, think about that like in the traditional world. So at that you know I'm 58 now and so in the traditional world it'd be like you got seven years left, kind of thing. Right, it's a traditional retirement age, or what. Dan: And then coach, you'd have 22 years. Dean: I got 22 more years, even just to get to 80. Yeah, you know like that's the thing, and I just proved that it's possible. Dan: Yes, that's what I'm saying. Dean: Yes, that's what I'm saying, yes, that's what I mean. And to be you like, look at, you know one of the. You know the elements when we do the lifetime extender, when you ask people so how do you want to be on your 80th birthday? And you're saying you know, well, how do you want to be health physically? And you're saying, well, how do you want to be health physically? Well, I want to be climbing 40 states of stairs six times a day, swimming twice and hiking around my property. I want to be, recording podcasts. I want to be writing books, I want to be holding workshops, I mean developing thinking tools, all those things. I've been thinking a lot about cadences, you know, and you've really kind of tapped into this cadence of of the quarter. Quarterly cadence is because your days are really largely the same with an intention of moving towards quarterly outputs. You, you're creating quarterly books, you're creating new quarterly workshops and tools. And am I missing anything Like do you have annual goals or objectives? Dan: Or is everything in terms of Well, the only, there's only one. The only one thing that we have, that's annual, would be the Free Zone Summit. That's once a year. So, for example, every week I'm working on the summit which is in February next year, and so I'm always listening in the. So I have a series of speaking sets that people can, and I'm looking, yes, to a large group of people, half of whom aren't actually in the free zone. You know half of them next year, half of them won't even be, you know, in strategic coach. They're team members, free zone members, they're clients of the free zone members and everything like that. So it's a challenge to me because you know coach people, know the routine, you know they come in, they understand what a whole day looks like thinking about your thinking. But for some people this is the first time in their life and the trick is, after the first hour they all feel as part of the same group and they're thinking you know. So anyway, it's a. It's an interesting, but that's only my annual thing. Dean: Yeah. Dan: So I've you know I give a lot of thought to it. I work on it right now, six months, before I'm working on it every week. Dean: Yeah. Dan: But that's the only one that is, and I wouldn't want to, no, exactly. Dean: Do you? It's interesting that you say you're working on it every week. Do you have? Do you account for that in your calendar or do you just consciously like? Or do you say? Dan: Some of it is just, some of it's just my time and it's, it's a certainty. Uncertainty worksheet. So I'm always working within the certainty. Uncertainty, this much is certain already. This is uncertain. So then that's the next week. You have to have certain things move from uncertainty to certainty. Yes, we got the pat. We just got the patent on that, by the way, so that's a good tool. That's good. Yeah, yeah so, but I'm constantly my ears are constantly open. In all the workshops, people are dropping topics. You know. I said, yeah, think there's a, we got a role for you and you know, we got a role for you, because I want to get to people ahead of time, because some people don't come to the summit. So if you spot them as a speaker, you want to make sure that something else isn't scheduled during the time when they come. So, yeah, it's going to be in Arizona this time. Dean: That's what I hear. Dan: It's all very exciting. Dean: Anyway it's very exciting. Dan: You mentioned the quarter. I really take quarters seriously. Other people have quarters, but they don't spend much time thinking about the quarter. Dean: I said it's available. Dan: It's sitting around there. You know, quarters are just sitting around. How much productivity, creativity, profitability can you get out of a quarter? Dean: Yeah, I like that. That's my observation. Right Is that you're the tools of applying three days focus days, buffer days, in a quarterly cadence for the rest of your till 156. Dan: 304. I have 304 left. 304 quarters left. Yeah, 304 quarters. You know David Hasse, whose clinic I can't, you know I can't recommend enough to people, but so we started two years ago with him. So it's August of 2022. We started working with him and we've had eight quarters and when we first came to the very first meeting in Nashville Maxwell Clinic, he said so what are we going to do with? your health over the next 312 quarters right, he had me at hello he had me at hello oh yeah and we've done a lot in the last eight quarters we've done yeah, you know there's a lot of work and but yeah, he's got a deep dive program. It's really terrific. I mean it it's testing, testing, constant testing, and he's very alert to new stuff in the marketplace you know new breakthroughs. Dean: What's your noticing now of your new needs in all these stairs that you're doing? Dan: Yeah, the big thing is I have no problem going up. It's tender going down, and the problem is it's a 50-year-old injury and about 49-year-old injury and so the cartilage is completely restored. Okay, and that's a breakthrough. Stem cells can get things working. Stem cells, can you know they can? What stem cells essentially do is wake up the cells that are supposed to be doing the work or repairing them. Dean: Hey, buddy, get back to work. Dan: Yeah, and the, and this is detectable, this is measurable where? Dean: they are. Dan: So I always thought I'm missing a cartilage. And I went down there, so they and when I say down there it's Buenos Aires, in Argentina, and I've done five, four, four sessions, four sessions in five month period. And now my cartilage is the same thickness going from almost no cartilage in my left knee. It's the same width. You know, the thickness of the cartilage is the same as it was before the injury in 1975. So that's great, but it's still painful. So now he says what's happened is that there's been damage to the ligaments on both sides. And so now I go first week of November to Buenos Aires and they do stem cells on my ligaments, ok, ok, and then we'll see. We'll see what happens there. So wow. Yeah, it's a matter of subtraction. You know you subtract the cartilage as the problem and then you submit and we'll see where it is. But I would say that the drop in pain in a day, in other words from morning till night, it's probably down 90%. Wow, that's amazing. But what's missing is the confidence to start running, because I want to run again and so I've been 15 years without running and my brain says don't run. So I have to relearn how to run. And how about Babs? It's completely fixed. That's amazing, isn't it? Yeah? And the cartilage that was cartilage too, yeah, fixed. That's amazing, isn't it? Yeah, the cartilage that was cartilage too. She, yeah, she had influence, she had actually. She had bone inflammation and she had missing cartilage. So the cartilage is back and I think hers would be equal to mine. The pain is down by 90 wild, wild, that's. Dean: It's amazing, isn't? It yeah we're living in. We're living in amazing times. Well, I'm counting on it. Yeah exactly. Dan: You know it's a present number times a future story. Dean: What a great thing. By the way, that book is going to arrive today, according to Amazon. For me, the money book. The other one will be here tomorrow morning. That's just so, like that's the best thing. Dan: Why can't the I mean after you order it? Why aren't they knocking on the door right now? What's wrong with this world? Dean: That's what I'm thinking. Is that why people call senators? Is that what I need to do is alert my senator? Dan: about this. Yeah, I actually had a great conversation with Ted Budbutt. Dean: Oh yeah. Well, that's great, great US senator from North Carolina, yeah and I just saw that Robert Kennedy just endorsed Donald Trump. He dropped out of the race and joined MAGA. Dan: Yeah, I think it's probably. I was figuring it's worth 3%, do you think? Yeah, that's really interesting. Yeah, I mean, he brings a lot to Trump obviously brings a lot to it, but he brings a whole issue that the Republicans haven't been focused on at all and his whole thing is really about what the food industry is putting into food. Yeah, that that is very dangerous, very negative, very harmful. That's been his big thing, and Trump just came out and said I think we're going to really take a major look at this. Dean: You know, it's very interesting to note that Joe Polish was sort of a catalyst in this regard. Oh yeah, that's pretty amazing. I just sent him a note. Dan: I just sent him an email. I sent him an email. I said RFK Trump always said you were the greatest connector that I've ever met in my life. Dean: Yeah, that's the truth, isn't it? And now you think about the historical impact. You know of this. I think that's you know. It's amazing. He's in his unique ability, for sure. Dan: Yeah, yeah, but yeah, just born unique ability to connect people, positively connect people. Yes yes, yeah, there's all sorts of industries where it's negative, but this is positive, so good. Anyway, back to our metrics, back to our metrics yes. Yeah, well, I think you're working out a whole economic system based on this. I think this has got the making of a complete economic system. Dean: Yes, it really does, the more that I see that each of them have and I'm very aware of naming the metrics right, of naming the metrics right like so out, because each of the before, during and after units all have their own, you know, their own metrics that are universally present in every business but they're differently calculated, you know, and once people have that awareness it kind of builds momentum, like they really see these things. They've never thought about a multiplier index in the during unit, or they've never thought about a return on relationship in the after unit or revenue From where you are right now? Dan: which one is where you are right now? Which one is most important for your own? Dean: you know your own money making for me, I think, one of the most. Dan: I mean you got eight, I know yeah, yeah, the eight are all engaged, but right now August of 2024, which is the one that you're really focused on right now rev pop revenue per unconverted prospect. Dean: Yeah, that's a multiplier If you've already got. You've got a lot of times when we take the VCR formula and kind of overlay on top of it. The excess capacity that people have is often a big asset, you know, and so it's very yeah, it's fun to to see all these at work. You know, as I start to you know, overlay them on so many different types of businesses. Dan: Yeah, no, I'm just really taking I was. Shannon Waller's husband was reading this, same as every book His cottage is. Their cottage is about 10 minutes walk from our cottage and I just picked it up and I've converted almost completely over to Kindle. So you know, so I had it within minutes. Dean: I picked it up. Dan: I read a chapter and I said I'm going to download this. So I downloaded it and I've been reading it for the past four days. But I asked Bruce. We were out to dinner last night and I said Bruce and Bruce is an investor he had a career with Bell Canada. He was 35 years, 35 years with Bell Canada Got a good pension and then he went into investing and I said this is about long range thinking, this is a very long range thinking book and it's almost like these are 23 things that are always going to be the same how you factor that into your investment philosophy, okay, yeah. And then he has a lot of references to Charlie Munger and Warren Buffett because, they're the long range, they're the most famous long range investors and Charlie's dead this year. But Warren Buffett said he said this year. But Warren Buffett said he said you know it's, the biggest problem with investing is the combination of greed and speed. You know, people want a huge payoff and they want it as fast as possible. Yes, and he said you know. And Warren Buffett, he says you know, you can't produce a child in a month by getting nine women pregnant. Dean: It's profound and true. Dan: It's a formula for complication in your future life. Dean: Yeah, exactly. Dan: Yeah, if each child has claims on half of your net worth, you probably have diminished your future. You probably have diminished your future. But anyway, and he says, the proper question is what's the investment I can make that has the highest return for the longest period of time? Dean: Yes, I love that. That's great. Dan: Well, if you take your eight profit activators and see them as separate investments. Dean: Which I do. Dan: And each of them is growing in return. That's really the only stock market you actually need. Dean: Yes, that's what dawned on me with this revenue per unconverted prospect is I try and get people to think about their before unit as making a capital investment. Dan: Well, you are in time attention, probably money, probably money too. Dean: Yeah. But most people think of it as an expense because they're running ads competing for the immediate ROI. And it's such a different game when you realize that the asset that you're creating of a pool of people who know you and like you and are marinating, you know that it makes a big difference Because the gestation period is, if you looked at the people that come into coach for the first time, if you were to look at their ad date in the CRM of when they first showed up on your radar, whether they opted in for something, that it's going to be a much bigger number than seven days. You know that they came in, they got, they talked to somebody and signed up. It's going to be a you know, a much longer period of time and the yield. This is the only way that having that revenue per unconverted prospect really gives you a way of seeing how valuable the people who've been in your pond for three years, five years, seven years I'm sure you have people who have been swimming around Strategic Coach for several years before they become. Dan: One of the big changes that we're making is to switch the attention to those people away from the sales team to the marketing team. That's smart. Because, I have a framework for the salespeople and every time I meet with them, we have 14 full-time salespeople and every time I meet with we have 14, 14 sales full-time salespeople and I say yeses, reward you, noes, teach you and maybes, punish you. So, I said, every week you're looking at your call list, you have to grade them yes, no. Or maybe at your call list, you have to grade them yes, no. Or maybe and I say, go for the yeses first, Get the no's as fast as possible, Okay and make them earn their way back into your prospect list. Dean: In other words just say no. Dan: You know it sounds like you're not going to do it. You know about us. We've had a conversation. We've got great materials we can send you constantly. But you know I'm not going to bother you anymore. And then there's maybes that are just trying to have an affair. Dean: Right, exactly. Dan: No, she isn't with us anymore. But we had a woman who is a salesperson and she had 60 calls over a six-year period with this person. I said I don't know what's on your mind, but he's having an affair. That's funny. It's a nice female voice. He gets to talk to her every month or so. It's an affair. That's exactly right. It's so funny. Anyway, we've shot way past the hour. Dean: Oh my goodness, Dan Well, it was worth it. It was worth it. Dan: I don't know for the listeners, but I found this a fascinating conversation. Dean: Well, I find that too, so that's all that matters. If we had good, come along the ride. Dan: I agree with if we were having a good time. I think they were having a good time I think, I'll talk to you next I'll talk to you next week. Thanks dan, bye-bye. Great, okay, bye.

Industry coach John Bowen demonstrates how building and fostering the development of your “Dream Team” can be the game changer your business is waiting for. It's an episode that serves as a free coaching session with actionable advice for employee advisors and business owners alike.

Embracing the heart of servant leadership, John Bowen illustrates through his own life how faith and dedication to service can shape one's approach to the demanding world of healthcare. As John peels back the layers of his journey, inspired by his father's ministry and his mother's teaching, he reveals the intricate dance of fulfilling professional obligations while cherishing family moments, such as the simple joys of morning coffee with his wife, or the school runs with his children. His narratives are a testament to the power of strong family ties and the importance of nurturing relationships at home to support a life of service.The art of connection takes center stage as John delves into the transformative nature of networking within leadership spaces like the Global Leadership Summit. He paints a vivid picture of the resilience displayed by healthcare professionals, especially during the COVID-19 pandemic, and how Parkview has invested in its people through initiatives like the Leadership Institute. Initiatives that have facilitated bonding and growth in the midst of crisis, with virtual huddles becoming an unexpected beacon of unity and progress. These stories serve as a reminder that even in the face of adversity, there is an opportunity to strengthen the bonds that hold teams together.Our conversation with John culminates in a reflection on the profound lessons of leadership that resonate beyond the corridors of healthcare. John urges us to carry these gems into our daily lives, encouraging a leadership approach grounded in authenticity and service. As we bid farewell, we express our gratitude for the rich dialogue and invite our listeners to carry forward these insights into their communities. Stay tuned for our monthly episodes, where we continue to bring transformative conversations that inspire action and growth in every facet of life.

Meet Cute Presents: Ain't Love Super: Season 1, an audio romantic comedy. How do you tell the World's Mightiest Man that he's the World's Thirdest Wheel? Over two seasons, we follow Matriarch fight Dr. Payback for good, and maybe also...his heart? C-list supervillains The Mink and Robber Baron have a love story of their own, replete with playdates, as they journey into parenthood. You've seen heroes and villains battle it out, but now they're meeting their (love) matches.Story by Eric Rampson. Produced by John Bowen. Composer: John Angier. Casting: Rebecca Schankula. Starring: Asatta Jones, Jude B. Lanston, Jaime Maggio, Allen Enlow, Dielle Sams, Christian Musto, Al Pagano, Estes Tarver, Jen Goma, Nick Jordan, Allen Merritt, Hettie Lynne Hurtes, Elizabeth Saydah, Jason Yudoff, Dick Terhune, Hugo Pierre Martin. Artwork by Jake Cotov. Follow @MeetCute on Instagram and @MeetCuteRomComs on Twitter & TikTok. Join our beta listening program, New Romantics, to share your reactions and feedback on our series and get cool perks, like sneak peeks, early listening, and more!Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills.Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Want more Meet Cute? Find us at www.meetcute.com.

Meet Cute Presents: Ain't Love Super: Season 2, an audio romantic comedy. How do you tell the World's Mightiest Man that he's the World's Thirdest Wheel? Over two seasons, we follow Matriarch fight Dr. Payback for good, and maybe also...his heart? C-list supervillains The Mink and Robber Baron have a love story of their own, replete with playdates, as they journey into parenthood. You've seen heroes and villains battle it out, but now they're meeting their (love) matches.Story by Eric Rampson. Produced by John Bowen. Composer: John Angier. Casting: Rebecca Schankula. Starring: Asatta Jones, Jude B. Lanston, Jaime Maggio, Allen Enlow, Jen Goma, Nick Jordan, William Otterson, Dielle Sams, Christian Musto, Terri O'Neill, Ray Hurd, Dick Terhun, Melanie Newby, Matt Kim, Wibby Pyle, Anne Hogan. Artwork by Jake Cotov. Follow @MeetCute on Instagram and @MeetCuteRomComs on Twitter & TikTok. Join our beta listening program, New Romantics, to share your reactions and feedback on our series and get cool perks, like sneak peeks, early listening, and more!Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills.Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Want more Meet Cute? Find us at www.meetcute.com.

Joining Stuart Maconie in our Salford studio are the comedians Frank Skinner and Rachael Fairburn. In Frank's latest stand up show '30 years of Dirt' he has his comedic eye firmly on the dirty joke, while Rachel Fairburn's showgirl finds her moving away from boozing and towards crystals - will it last?Maxine Peake stars in Robin/Red/Breast at Manchester's Factory International. Based on John Bowen's cult TV play Robin Redbreast, Maxine plays Norah, a woman who has escaped the city for village life. But it is not exactly the idyll she dreamed off... The movement director is Imogen Knight, the writer is Daisy Johnson, and it is directed by Sarah Frankcom and features music from Gazelle Twin. In her latest book the biographer and historian Kathryn Hughes tells the story of how we fell in love with cats, and illuminates the life of the man who did so much to change their image, the artist Louis Wain.Music is from Willy Vlautin, novelist, songwriter and musician who was the lead singer in Richmond Fontaine. Willy also chats about his new novel 'The Horse', his most personal book yet, it examines the trials of a life on the road. And we also hear from BBC Introducing Rising Star Phoebe Green.Presenter: Stuart Maconie Producer: Jessica Treen

It's the last day of Round 2 of the playoffs...We go over the even-numbered girls results from Thursday and get you ready for Friday's boys matches...Pike County boys head coach Kevin Hobbs is joined by Luke Mann and Josh Tomarchio to talk the Pirates season to date andStarr's Mill head girls coach John Bowen drops by to talk about the season in Fayetteville and the matchup against North Oconee...

In a more competitive and commoditized world, it's critical to leverage any advantage available to be more intentional and thoughtful in managing and growing your business. This episode takes a deep dive into John Bowen's latest report to identify action items to help advisors get started on a new path to thinking about delivering exactly what clients want.

Stéphane Bern raconte le capitaine d'un honorable navire qui a été capturé, et est devenu pirate contraint et forcé, dans l'océan Indien, un pirate qui a fini par faire naufrage. Ou la véritable histoire de John Bowen, pirate malgré lui… Comment John Bowen s'est-il illustré sur les mers ? Quelle est la valeur archéologique du Speaker, son navire ? Quel était le véritable quotidien des pirates ? Pour en parler, Stéphane Bern reçoit Jean Soulat, archéologue spécialiste de la piraterie et auteur de "Pirates" (Alisio)

Dans son récit, Stéphane Bern nous raconte l'histoire de John Bowen

Dans son récit, Stéphane Bern nous raconte l'histoire de John Bowen

John Bowen and Thomas Howard join forces for the last great ride of the Red Sea Men. The Pirate History Podcast is a member of the Airwave Media Podcast Network. If you'd like to advertise on The Pirate History Podcast, please contact sales@advertisecast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Rewind episode: The pressure to tackle pollution and climate change is increasing, as countries worldwide are eliminating greenhouse gases and moving away from fossil fuels. This shift towards a cleaner future has a lot of moving parts, especially as it relates to cleaning Canada's energy sector. Merran Smith, founder and Chief Innovation Officer at Clean Energy Canada, joins us to talk about whether Canada can affordably and realistically accelerate our clean energy transition to reach our net zero goals.   Related links LinkedIn, Merran Smith: https://www.linkedin.com/in/merran-smith-64603b63/  LinkedIn, Clean Energy Canada: https://www.linkedin.com/company/clean-energy-canada/ Clean Energy Canada: https://cleanenergycanada.org/   To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod ---- Trancript: Dan Seguin  00:06 This is thinkenergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Today, we're coming clean about what clean energy could look like in the near future. That's right. And with the help of our guests, we're going to define what clean energy means, specifically for Canada and the future of electricity. There is a rising pressure around the globe to transition away from fossil fuels, eliminate greenhouse gases, and challenge the status quo when it comes to pollution and tackling climate change. What does that mean for Canada and our place in a clean energy world? Obviously, there's a lot of moving parts when it comes to cleaning Canada's energy sector, particularly when it comes to transportation, and heating of our buildings. But there's more to it than just that. There's renewable energy, revamping and expanding the electricity grid and conserving energy. Not to mention innovation and technology that doesn't exist yet. That will all play a role in getting us to Canada's Net Zero targets. So here's today's big question. Can Canada affordably and realistically accelerate its transition to clean energy in time? Our guest today is Marren Smith, Founder and Chief Innovation Officer at Clean Energy Canada is a leading Think Tank, advancing clean energy and climate solutions. Marren has won numerous awards for her work and also serves as co chair of the BC government's Climate Solutions Council. Okay, Marren, let's kick things off by telling our listeners about yourself, your work, and what Clean Energy Canada is.   Marren Smith  02:23 Yeah, so I'll start with Clean Energy Canada, we're a think tank based at Simon Fraser University's Center for dialogue. And we focus on solutions to accelerate the transition to a clean energy economy. And so what do we actually do? You know, we do think tank things like analysis and policy advice. But what makes us really different is that one, we focus on the solutions, not the problems, all about solutions to we really like to bring together business industry unions, get everybody in the room and see if we can get consensus around the advice to governments so that they can move solutions forward faster. And thirdly, what we do is we do a lot of talking to Canadians about the energy transition, how it links to jobs, to a nick strong economy and more affordability. And so we think of ourselves actually as a do tank and not a think tank. And myself, I'm a fellow at Simon Fraser University, I founded Clean Energy Canada, I'm now moved on, I'm no longer the Executive Director. I'm the Chief Innovation Officer. And I had been asked over the years, in the last 10 years doing this work, to co chair a number of Climate and Energy advisory bodies for both the federal and British Columbia governments. And I think that's because I have a pretty long track record of bringing together unusual allies around solutions to environmental energy and economy problems. So that's a bit about me.   Dan Seguin  04:09 Now, I'm somewhat curious, how does Clean Energy Canada define clean energy? Is it in relation to zero emissions? Or is there more to it than that?   Marren Smith  04:22 Yeah, so for us, we talk about clean energy spanning both energy supply. So renewable electricity, for example, solar, wind, thermal, but also demand. And so our definition of clean energy includes, like, as I said, renewable electricity generation, but also energy storage, energy transmission, energy efficiency, and any of the technologies or services that decarbonize transportation buildings in these and other polluting parts of our economy. So we have a fairly large definition of clean energy. And you know it really, when you look at it, that is what energy is all about. It's not just about making the energy. It's about how you use it and the technology so that you can use it more efficiently.   Dan Seguin  05:18 Clean Energy Canada has been advocating for climate action since 2010; 12 years in what are three positive changes that have made the biggest impact in Canada? And what is one that has hindered success?   Marren Smith  05:37 Yeah, this is a great question. So the three positive changes that I see is, one, the cost of these clean energy technologies have dropped significantly. So the the solutions are cheaper. Secondly, is that we've really moved past the climate debate in Canada. And thirdly, is electric vehicles. And I just want to talk a bit about each of those if that's okay, so the costs of clean energy technologies, many people don't understand that. Over this last decade, the cost of solar has dropped yet again, it's dropped another 90%. Over those last decade, the cost of batteries, which are the heart of an electric vehicle have dropped about 90%, wind has dropped about 40%. And so, you know, a dozen years ago, clean energy Canada was talking about this is coming, we need to prepare Canada needs to be aware as an oil and gas producer, we need to be looking at this clean energy transition. But now, it's here, these technologies are ready for primetime. And the eccotemp economic opportunities are there to create jobs here in Canada around those clean energies. So that's significant. Um, the second one is I think we've all lived through and seen in the news, this debate about whether Canada should be acting on climate, whether it's real, whether Canada has any responsibility, whether it's feasible. And that's now become a real global conversation. And there's a clear message globally that we need to act now. And, you know, we've had over this last six years, federal government, with the leadership that's aligning with those global efforts to act on climate. And in fact, this federal government has created the first climate plan that Canada's had to meet our climate targets, and they're now really putting it into action. And so that's been a significant and positive shift that we're actually moving to action. And thirdly, is around electric vehicles. And, you know, I just have to say them specifically. Because, in my observation, they really show Canadians what the transition looks like. It kind of looks like what it used to be, you know, an electric vehicle and a gas fired vehicle, they look pretty similar. But people are seeing how much better they are that they are more affordable to drive, and especially the today's price of gas, you know, if you're plugging in and charging your car, you know, your Chevy Bolt and getting 400 kilometers for somewhere, you know, depending on where you live in Canada, five to ten dollars versus what it's costing to fill up your car that's significant. So electric vehicles and how fast they have come online, how we have seen, the manufacturers shift is to go from, we're resisting this to this as the future we want to be out in front and competing to be the ones who are going to be producing them. So that dramatic shift, it's really showing how we can link this decarbonisation climate action with the economy, that our industries can be successful and that we can really move forward towards netzero towards decarbonisation towards cleaner energies. And, you know, continue with a strong economy if we do at night, right if we act now. And I guess Lastly, about electric vehicles, it's for anybody who hasn't gotten in one yet, you really should, because they're pretty fun to drive. And that's what we want this energy transition to be. We want it to be make life better. And I think electric vehicles are just one way that people can see how, you know, once you get over the hurdle of purchasing one, it does make life better, cleaner air, more affordable to drive. Now, you asked the other question, what's hindered success? And I would say what's really hindered Canada's movement on all of this has been the debate and the governments that have really ripped up climate action or refused to move forward on climate action. And, you know, that's created uncertainty. So we've seen various governments in Ontario in Alberta, you know, federally across the country, I shouldn't just name those provinces, because across the country, governments who come in and who are not willing to take action on climate and really want to stick with the static quo. And that really creates a lot of uncertainty for business and doesn't drive the change. I'm really hopeful that we're not going to see that anymore. You know, now that we've seen this new inflation reduction act out of the United States, it is sending a clear signal that this is the biggest economic opportunity that there has been, you know, in this generation, absolutely. To drive and build this clean energy economy, they are investing heavily in it. And we're going to see in the United States, those kinds of investments happening all over the country, you know, in red states and blue states, blue collar workers are going to be you know, being employed in plants, white collar workers, rural urban, this, this is going to be a massive, massive growth for industries and the economy, in producing electricity producing batteries and producing all the component pieces towards them hydrogen, retrofitting buildings. So there is a huge boom coming. And I hope that in Canada, we actually see our government picking up on that as well and linking this decarbonisation with our economic strategy.   Dan Seguin  11:55 Marren, what do you mean when you state that the Clean Energy Transition is a once in a generation opportunity for Canada to build a resilient, growing and inclusive economy?   Marren Smith  12:10 Yeah, so we've just talked about how we're really seeing around the globe, you know, the United States, but we've been seeing this in the EU and the UK and China, this, you know, linking up their industrial strategy, their economic strategy, to their economic strategies. And so Canada really has what it takes to make this shift as well to, you know, take action on climate decarbonize and really shift from fossil fuels oriented economy to a clean energy or renewable energy economy. So we have the natural resources that are going to be needed, you know, those metals and minerals, for example, we're going to be needing that steel, that cobalt, that nickel to be building the transmission lines, the solar panels, and in particular, the batteries, which are really the heart of the clean energy system. So Canada has what it takes. And then secondly, we've got the clean electricity or grids about 83% clean or zero mission right now. We've got a skilled labor force. So that's what the opportunity is, it's going to be a massive effort for us to retool our existing industries and build some of these new industries. But we've got the potential to do it.   Dan Seguin  13:40 Next question. Now, what makes Canada well positioned to be a global clean energy leader?   Marren Smith  13:48 So Canada's got the natural resources that we talked about metals and minerals, forest products, agricultural products, we've got great solar and wind resources and a grid that's already at 3% zero emission. We have great potential for green hydrogen. And, you know, we've got great trading relationships with the US as well as Europe and Asia. So we are positioned to be creating clean energy and one of the things that we are uniquely positioned around our batteries. Batteries are going to be the heart of the energy system. So they're obviously the heart of the electric vehicle. But also, large scale batteries are going to be what backs up that intermittent or variable wind and solar and renewable energies, they're going to be a part of the system as well. And so Canada is the only country in the Western world. It's actually the only democratically elected country that has all the metals and minerals needed to produce batteries. So In addition, we've got the good clean electricity to actually manufacture those metals and minerals and turn them into, you know, refine them, turn them into cells and ultimately batteries. So we've got the key components there. And that one huge opportunity for Canada. And we're seeing you know, this federal government has been working with Ontario and Quebec and landing some significant battery company investments, you know, GM and Bay calm for this year, LG and still Lantus in Ontario. So that's I some of the key parts of why Canada is so well positioned to be a clean energy leader.   Dan Seguin  15:45 Next question for you. What are the strategies you employ to achieve your mission to accelerate Canada's transition to a renewably powered economy?   Marren Smith  15:56 Yeah, so one, I think that we work with businesses, industry unions, to understand what their needs are, you know, we're positioned at the Center for dialogue at Simon Fraser University. And so we use dialogue, bring people together, structure it so that we can have a deliberate conversation that gets us to advice for government. So that's one of the strategies we employ. A second one is, you know, we look around the world and we find out what policies are working elsewhere, what programs, what are other countries doing that's working? And what can we glean out of that, and use in the Canadian context, and feed that kind of information to governments and to industry about what they can do next? Because Kevin does not the only one doing this, and there's a lot of countries that are ahead of us on this. So let's learn from them, and Canadian eyes it. And then lastly, we really have an eye to bringing the public along with us in this conversation, ensuring that they understand the Clean Energy Transition exactly what does it mean, understand some of the policies when they get controversial? And understand what's in it for them? You know, and right now we're seeing a public that is got, you know, a lot of insecurity going on with the global state of affairs, the war in the Ukraine, you know, this energy prices escalating, there's a lot of misinformation going on. And so, actually having the public understand and see how they fit into the energy transition, and how it's going to make life better for them, is, I'd say, a very important part of the transition. And so we do what we can we actually study how to communicate with the public and study language, what works with them, what resonates and how to get the stories to them that are going to help them understand this energy transition, what they can do, and what they can support.   Dan Seguin  18:06 Marren wondering if you could unpack for our listeners, what are some of the ways clean energy Canada has contributed to our country's progress in the last year or two?   Marren Smith  18:19 Yeah, so we have been working hard over the last couple of years. And I'll tell you about some of the significant achievements that I think we've been part of making happen. So first is about electric vehicles, or zero emission vehicles, as they're called in some circles. We see these as a key part of the solution, and one that is getting ready for primetime. They're a key part of the solution, because one quarter of Canada's carbon pollution is from transportation. So we've got to tackle this and about half of it from passenger vehicles, half of it's from trucks and buses. And so we've been working on both sides of that equation. And one of the things that had become the barrier has been supply of cars. At this point, people want them and we're seeing the uptake of those cars, you know, double and triple year over year. And so how do you get the supply here and how you do that through a policy called the zero emission vehicle mandate that requires the automakers to sell them in, in Canada. And so that's one that we've been working on. We actually were successful in getting one in British Columbia. And you know, and I have to report to you that so far in 2022 17% of new car sales have been electric vehicles. So that just far outpaces what people predicted. I think we were trying to get to 10% by 2025. We've blown through that we've now increased our targets because clearly for Colombians are ready to buy them. And there's similar types of stats from Quebec, who also has a zero emission vehicle mandate. The challenge for the rest of the country, and you know, if you're in Ottawa, you're probably going and putting your name on the list. And it's multiple years, you might not even be able to get on the list anymore, because there just aren't any cars. And so we need a federal zero emission vehicle mandate that requires the companies to the automakers to sell electric vehicles in Canada, or they're penalized. So that's one thing that we've made good progress on and contributed to. One that I haven't talked much about, that I'll mention here is about the steel sector, the cement sector, these heavy industries that are also heavy polluters. And, you know, so that's another area we've been working on and looking for solutions. We're looking at, okay, much of this steel, cement, aluminum, it's all being used in the construction industry. So how do we get those who are building things and buying things to demand low carbon steel, low carbon cement, which will really help these industries put it'll push them to to decarbonize and so that program is called by clean. The biggest purchaser of steel and cement and, and these types of things in the country is the government and we've been working to get the government to commit to a bike clean policy. The really interesting thing is that the steel sector, the cement sector, the aluminum sector V, these sectors are really on board to decarbonizing, this is globally happening. We're seeing all of these industries recognize that they cannot be admitting the scale of pollution, they are right now they've got to reduce that carbon pollution get to net zero. And so, again, we're seeing progress on reducing emissions in that sector. And we're seeing, you know, the United States and Canada have actually said that they are going to work together on this bike lanes so that both countries are pushing that they will procure, they will only purchase low, lower carbon, steel, cement, etc, for building our hospital, roads, schools, and all those good things. So that's another one that I'd say we could say we've been involved with, and batteries, I've already talked about it. We've been involved in the batteries for the last few years, and bringing together that sector, from the mining sector, all the way up to battery producers and electric vehicle, you know, the automatic factoring companies like GM, and all the way to the recyclers, and working with government to get, you know, a battery strategy for Canada to really ensure that we lock in and land the most jobs and the most opportunities for Canadians across the country. And these would be jobs in different provinces and opportunities for different provinces, you know, rural urban jobs, etc. So it's a big opportunity, but Canada's got to act quickly if we really want to get the most benefits from it. And by the most benefits, I mean, we could be creating a quarter of a million jobs by 2030 in this sector, which would be good for the country and will help us as we're transitioning, you know, out of other job sectors.   Dan Seguin  23:36 Okay, Marren, are you able to expand on some of Clean Energy Canada's short term goals?   Marren Smith  23:44 Yeah. So I would say right now, our top short term goal is around public awareness and understanding how shifting to clean energy is going to help affordability for Canadians. I think this is critical and important, because you know, this electrification, people are very sensitive to the price of electricity and increasing costs of electricity. And so there's a piece of work to ship to understanding what your overall energy costs are. So as we move off of fossil fuels, that means you're not spending as much on gas anymore. You know, for your gas fired car, but your electricity bill is going to go up. As you shift off of the having gas to heat and cool your home and shifting to an electric heat pump, their electricity bills can go up. We did some research earlier this year. Report called the true cost looking at some of the top models of cars in Canada, what it costs to purchase one plus run it over eight years, and we'll probably talk a bit more about this letter later. So just to say having Canadians under stand that this shift, while it's gonna have some costs in the short term is a more affordable and a better option for Canadians.   Dan Seguin  25:11 You recently contributed to a white paper with Electric Mobility Canada, on how Canada can design an effective zero emission vehicle mandate. I'm curious, what are some of your recommendations?   Marren Smith  25:27 Yeah. So, I'd say trying to do this in a nutshell. So first of all, is accountability. So we need to ensure that automakers are accountable and keeping pace with demand. And we need to do that with legally binding annual sales requirements so that they have to sell X percent of cars that are electric, and that there's serious financial penalties for non compliance. And that's, that's really the nuts and bolts of a good zero emission vehicle mandate. There's a whole bunch of details in there. Some provinces, like you mentioned, Quebec, and BC, they already have one, so we just need to use this in provinces that don't have them. And then our other key aspect of the recommendations was speed, we need to really finalize this regulation next year, so that it takes effect with model year 2024. There's really no time to wait on this. And we can see the demand for cars is there. We really need to be able to get them into the hands of people right now while they want them.   Dan Seguin  26:37 Now, for my first follow up question, we all know that the lack of supply is a big issue when it comes to zero emission vehicle sales. What's driving that? Are automakers prioritizing other markets? Where they're required to sell more EVs?   Marren Smith  27:00 Yeah, well, that's exactly what we're seeing here. In Canada, the majority of the electric vehicles are going to British Columbia and Quebec, because they're required to sell them there. And, you know, they're going to other states in the United States that have similar types of mandates California at one, but there's a button doesn't down there. And so they're sending them where they need to, you know, in the past, they have been making more money selling, you know, SUVs, for example, those bigger, heavier cars are where they've been making most of their profits. And so they're trying to get rid of those in Canada while they can. But this world is accelerating so quickly. You know, I think once we get the zero emission vehicle mandate, that rules so that the automakers have to sell the cars, we're going to start seeing them arrive in Canada, and we've seen, you know, the Detroit three have all been doubling and tripling their commitment for how fast they're going to start getting cars going and coming off the line. And I think we're going to only see that accelerate in the future. So I'm hoping that, you know, it looks like the automakers are more and more committing to be producing the cars. So the next obstacle is going to be the supply chain and whether they can get the batteries and get the other materials to make them.   Dan Seguin  28:34 Okay, another follow up question for you, Marren. Are there provinces in Canada that get prioritized for EV over others for example, Quebec, or maybe BC?   Marren Smith  28:46 Yeah, absolutely. That's why there's there certain car makes and models that you can only get in BC and Quebec, and that will be related to the zero emission vehicle mandate, you know, they, they get, there's a stick and if they don't sell enough cars, they get penalized. So they make sure the cars are in BC and Quebec and that's really the best selling feature for why we need this to be a national program and have a federal zero emission vehicle mandate.   Dan Seguin  29:16 Now hand in hand with that, you convened a select group of industry stakeholders and other experts to develop a report on advancing the Canadian evey battery sector. What were some of the key takeaways from those consultations?   Marren Smith  29:34 Yeah, so the report we produced which you can find on our website at talks about this opportunity, and it is huge to produce batteries. We're talking upwards of 250,000 jobs by 2030 and $40 billion annually going to the Canadian revenues. So that's a great opportunity, but it's not going to happen without you. No creating a strategy to get there. And that is the top recommendation from this group of industry and other experts. The Canadian battery Task Force is what they're called, the top recommendation is we need to have a Canadian battery strategy, which is going to ensure that we target and focus the investment dollars in the right place, that we get the workforce setup. Because, you know, while we do have a great workforce in Canada, we're going to need more workers and with the right skills, and that we make sure that we get the infrastructure, we get the electricity, the clean electricity to the right places, and then we've got enough of it. You know, we've seen almost every battery Manor battery manufacturing plant, that set up so far, has mentioned the zero emission electricity that you can get in Canada. And that's one of the reasons why they chose to build in Canada. And these are big global companies that are choosing to land in Ontario and Quebec so far. And so we just, we need that kind of strategy to ensure that we can get the most out of this battery opportunity.   Dan Seguin  31:16 I like that. Okay. Let's move on. Can you tell us about your recent analysis that found electric vehicles are in fact cheaper, often by a lot than their gas counterpart? What models were you comparing and what factors were considered?   Marren Smith  31:38 Yeah, so we looked at some of the best selling cars in Canada. Things like the Chevy Bolt as the electric versus its gas counterpart, the Toyota Corolla, the Hyundai Kona versus the electric Kona, the Nissan LEAF versus the Honda Civic etcetera. So we did this for a number of the top selling cars, we looked at purchasing it, as well as operating it and maintaining it over an eight year period. And, you know, what we found is that in almost every case, you were saving money. And you know, we've had to update this because the price of gas has gone up so much. But the total costs savings are going electric range from 10 to $15,000, over eight years. That's significant savings. And, you know, as you talked about, you know, you notice that there's almost no maintenance costs for an electric vehicle. And that your cost of fueling is, you know, so much cheaper. And this was before gas was at $2, a leader. So roughly back the envelope, you know, those savings are going to jump in, for example, the Kona to about $18,000 or more, a lot of people don't understand how much more affordable an electric vehicle is. And they look at the sticker price of buying a new car. And that's what turns them away. At you know, so we're encouraging people to really understand, look at the long term. And we know that not everybody can go buy a new car, I didn't buy a new car ever in my life till I bought an electric vehicle. I always bought used cars. But the savings are significant. And of course, the added bonus is the you know, zero emissions, you're part of the solution and helping with climate change.   Dan Seguin  33:42 Okay, a follow up question here. Were there any expectations here?   Marren Smith  33:47 Yeah, so the Ford electric F-150. It was pretty close. Probably now if we did it with the the price or cost of gas now, you would actually be more affordable on the Ford F-150 We haven't gone back to it. The other thing to note on this is that electric vehicles are really holding their value. So if you're someone who likes to buy a new car and sell it in eight or so years, your electric vehicle used car sales are much higher than when you buy a new gas fire vehicle and then sell it off.   Dan Seguin  34:27 When it comes to the electricity grid Canada is 83% emission free and with lower electricity rates than many other countries. We seem to be in an enviable position. But in your report underneath it all. Your findings show that Canada may not be as prepared for a carbon neutral world, as we may think. Now, for the big question, why is that?   Marren Smith  34:55 Yeah, we are ahead. But it's not just about Getting from 83% zero emission to 100%. If that was the only challenge before us, you know, it would take some work, but that's extremely doable. But this energy transition is really the whole sale, reengineering of many of our supply chains, almost the entirety of the energy system that powers the economy, it's huge. And we are going to need to double the amount of electricity we produce by 2050, as we shift our cars or homes or businesses off of fossil fuels and onto the grid. So that's the main message of our report is, you know, we need we have great opportunity here. But we need to double the size of the grid so that we are able to plug our cars and our home heating and cooling and our industries into that zero emission grid.   Dan Seguin  35:53 Okay, follow up question here. What are four reasons Canada needs to achieve 100%? clean electricity supply? And what are some of your recommendations?   Marren Smith  36:06 Yeah. So, you know, first off, it's so that we can effectively combat climate change. And that's, you know, top reason why we're doing this, it's also going to diversify and strengthen Canada's economy. You know, as I said, companies are looking to be powered by zero emission electricity. We've seen those battery plants coming here, one of the reasons cited, and there's more opportunities as more of the the world's industries really focus on how are they going to be net zero, for example, we see Walmart and Amazon, those companies are looking for supply chains that are zero emission, they're counting their carbon, and that includes their transportation. So it's, it's about making Canada competitive and ensuring that we are an attractive place because we can power our economy and our communities with clean electricity. The third reason is around the potential for indigenous reconciliation efforts in clean energy ownership. I think this is a very exciting opportunity. There's already a lot of indigenous communities that own or are partners in clean energy, and we can expand that as this moves forward. And then lastly, is we started talking about affordability on this podcast. And, you know, once you get over the purchasing of the new technologies, it's really more affordable to be plugged into a zero emission grid. And that's going to create more certainty, more security around energy supply.   Dan Seguin  37:51 Marren, what are some of the other benefits to increasing Canada's clean electricity supply?   Marren Smith  37:58 So you know, one, we need clean electricity to meet our climate targets. Secondly, it's around affordability. This is going to help make energy more affordable for communities. And then another benefit. It's clean air, of course, you know, once you shift off of diesel buses, for example, to electric buses out of diesel trucks to electric trucks, you're really cleaning up air quality in cities in particular, but in all communities. And then there's another potential benefit. You know, Canada, most people don't know this, we actually export 8%, for electricity right now to America, that brings in $2.6 billion. And you know, the US has the same commitments around getting to 100% clean electricity grid by 2035. There's a lot dirtier than ours, they've got a lot of catching up to do. And there's a potential for Canada that has an enormous wealth of potential for renewable electricity across the country. Places like you know, Alberta and Saskatchewan have incredible solar resources. We have wind opportunities, you know, offshore onshore. So there's potential for us to be investing in clean electricity, not just for our own needs, but as a immensely valuable export that's going to be in demand in the United States. And then link to that economic opportunity is green hydrogen. We're hearing more about hydrogen can something that Europe's looking at shifting off of natural gas onto green hydrogen, which is made you know, with water getting split with electricity and turned into hydrogen so that's a good clean energy source and something that candidate could also be a leader in.   Dan Seguin  39:56 Okay, tough part is over. We always end our interviews with some rapid fire questions. We've got some for you. Are you ready?   Marren Smith  40:07 I am. I'm ready. Okay,   Dan Seguin  40:09 So for the first one, what are you reading right now?   Marren Smith  40:12 So I just read picked up a book that I read a number of years ago, The Hearts Invisible Theories by John Bowen. It takes place in Ireland in the starts in the 40s, and follows the life of the other boy, that a man as he's going through, really coming into his own and discovering himself, and it's just beautifully written really great book.   Dan Seguin  40:40 Okay. What would you name your boat if you had one? Or do you have one?   Marren Smith  40:45 Well, you know, I lived on one for 11 years. And that boat was called Potential, but I thought about this permanent name of boat. Right now. I might name it unplugged, you know, because it would be the the ticket to just taking off and, and having some fun.   Dan Seguin  41:03 Who is someone that you admire?   Marren Smith  41:06 Yeah, I don't know, if you've heard of Christiana Figueres she was, for a number of years, the United Nations UNFCCC, which was the framework on climate change in the UN, she was the executive secretary there, she is just a fantastic climate leader, she is always positive. She continues to be optimistic in spite of all the challenges in this world, and so it got a smile on her face while she continues to do this work.   Dan Seguin  41:43 Next question, what is the closest thing to real magic that you've witnessed?   Marren Smith  41:50 Maybe 15 years ago, I used to work up in what's called the Great Bear Rainforest off the coast of British Columbia, we're taking our group of people out to go see the place and experience it the beautiful ancient rainforest, an area the size of Ireland. And we were whalewatching, watching humpback whales, and they go around in a circle, and they blow their bubbles and make a net out of it. And then they all go down, and they come up in the middle. So there was four of them doing this and they come up in the middle, they make that net around a little school of fish, and they open their mouths and come up and and scoop up all the fish. And we were watching them do that. And then suddenly, I looked off this side of the boat, and there was all these little fish leaping out of the water. And suddenly, the whales picked up our boat and lifted it out of the water. And so it was just amazing. And there they were, then they just kind of sit around at the top, we could have just reached over and pat them. And then I was like, oh my god, I just I wonder if they're hurt. And as we sat there, they all sort of swam away. And they completely breached came out of the water from nose from tip to tail, you could see them all, they hadn't done this before, one after the other all for them. So you could see that they were just fine. And then they swam away.   Dan Seguin  43:24 Okay, moving on to the next one here. What has been the biggest challenge to you personally, since the pandemic began?   Marren Smith  43:32 Yeah, it's been this plethora of Zoom meeting staring at a screen hours after hour. And I'll tell you that I zipped out and got myself a stationary bike. And so during those zoom calls, everybody at first was laughing at me because I'd be kind of wiggling back and forth as I rode the bike slowly, just to keep myself going. And now all kinds of colleagues have now purchased stationary bikes as well.   Dan Seguin  44:09 Okay. We've all been watching a lot more Netflix and TV lately. What's your favorite movie or show right now?   Marren Smith  44:17 You know, a number of months ago, my family and I went to see The Last City with Sandra Bullock just like a ridiculous funny comedy and I was laughing out loud. And I was just like, you know, it was after the depths of COVID. It just felt great to laugh out loud at something that was just completely goofy and frivolous.   Dan Seguin  44:43 Lastly, what's exciting you about your industry right now?   Marren Smith  44:49 It's the potential for the speed of change. You know, things are moving quickly. And it's that things can move quickly now Technology is ready for primetime. public understands that we need to take climate action. And governments and business are really seeing that economic strategy is going, you know, is is so linked to climate action. They see them as one in the same decarbonisation is what the economic future looks like.   Dan Seguin  45:25 Well, Marren, we've reached the end of another episode of the thinkenergy podcast, if our listeners want to learn more about you and your organization, how could they connect?   Marren Smith  45:37 Yeah, you can find us at cleanenergycanada.org. And you can also sign up on that for the Clean Energy Review, which is an email we send out every Monday morning that I hear from people in all walks of life from CEOs and ministers to receptionists and friends who don't even work in this. It's got the top 10 upbeat, optimistic solution based stories of the week, you can scan it in two minutes, or you can click on things and dive into these things in more details.   Dan Seguin  46:11 Again, Marren, thank you so much for joining us today. I hope you had a lot of fun. Cheers.   Marren Smith  46:16 I do. Thanks a lot for having me.   Dan Seguin  46:19 Thanks for tuning in to another episode of the thinkenergy podcast. And don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests, or previous episodes, visit thinkenergypodcast.com. I hope you'll join us again next time as we spark even more conversations about the energy of tomorrow.  

We're back with John Bowen doing pirate stuff. The Pirate History Podcast is a member of the Airwave Media Podcast Network. If you'd like to advertise on The Pirate History Podcast, please contact sales@advertisecast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we explore effective strategies for wealth creation in the advisory and business world, featuring insights from Jay Abraham and John Bowen, a distinguished figure in the world of financial advisory.SHOWNOTES:Insights on Wealth Creation: Explore Jay Abraham's journey to becoming a leading business consultant, emphasizing rapid wealth creation for financial advisors and business owners. Strategies for Elite Advisory Success: Discover the strategies to reach the top tier in financial advisory, including working with high-value clients and understanding the hierarchy of success. The Concept of Preeminence in Business: Learn about the importance of adopting a client-focused strategy and how to achieve preeminence by deeply understanding and advocating for client needs.Accelerating Business Growth: Insights on leveraging marketing alliances, strategic partnerships, and organic growth to create substantial business wealth. Client Wealth Management and Planning: Strategies for effective wealth planning, especially for entrepreneurs, and the significance of building wealth outside of business ventures. Adopting an Entrepreneurial Mindset: Explore how to foster resilience, continuous learning, and adaptability in the rapidly evolving business landscape. Maximizing Client Lifetime Value: Understand the importance of focusing on the lifetime value of client relationships and strategies for successful business valuation and liquidity events. Overcoming Mindset Challenges: Addressing common struggles like imposter syndrome in financial advisors and entrepreneurs, and encouraging a mindset shift for exponential growth.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Access John's Content and His Podcast: 'The Preeminent Financial Advisor Podcast'Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

The Treasure of Abbot Thomas is a supernatural drama produced by the BBC as part of the A Ghost Story for Christmas series. Once again, directed by Lawrence Gordon Clark, the screenplay was written by John Bowen (Writer of the Series'The Guardians' In a declining England of the 1980s, the UK has broken up and England is ruled by a fascist military force), with an atmospheric musical score by Geoffrey Burgon (Who also created the music for the BBC Narnia series and Monty Python's the Life of Brian). It is based on the 1904 short story "The Treasure of Abbot Thomas" by M.R. James, the drama was originally broadcast on December 23, 1974. The drama starred Podcast Hero, Michael Bryant as Rev. Justin Somerton. As listeners will remember, Bryant was one of the stars of the classic BBC television play The Stone Tape (made only two years previous to his appearance in this film), in which he played the leader of a team of scientists who investigate ghost sightings in a brooding Gothic mansion. The film also features: Paul Lavers as Peter, Lord Dattering, who appeared in the Fourth Doctor adventure "The Androids of Tara." Frank Mills as Mr. Tyson, known for being considered for the role of one of the security guards in the film "Lifeforce."John Herrington as Abbot Thomas, who had small roles in the television versions of "Quatermass 2" and "Quatermass and the Pit," as well as two Doctor Who television stories: as Rhynmal in "The Daleks' Master Plan" and Jim Holden in "Colony in Space." Sheila Dunn as Mrs. Tyson and Virginia Balfour as Lady Dattering also appear in the film. Although James's original story was set in Germany, for budgetary reasons, the television version was relocated to England. Clark used the grounds of Wells Cathedral in Somerset for the entrance to the well where Abbot Thomas hid his treasure. Wells Cathedral Chapter House and its adjoining steps were also used in various scenes. Regarding "The Treasure of Abbot Thomas," Clark recalls John Bowen's script "took some liberties with the story—which made it for the better, I think...It's really quite a funny story until it gets nasty, although the threat is always there. James has a mordant sense of humour, and it's good to translate that into cinematic terms when you can. I'd always wanted to do a medium scene, and John came up with a beauty." Get bonus content on PatreonSupport this show http://supporter.acast.com/general-witchfinders. Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard the phrase "follower of Jesus?" The phrase came from what Jesus would literally ask His disciples to do: follow Him! But what does that actually mean? And what would that look like in a modern context? What would I have to start doing? What would I have to give up doing? Well, it's a lot less complex than you probably think. We wanna unpack what it means to follow Jesus for the next few months, so I hope you jump in!

Dominic is joined by the inimitable Professor John Bowen who returns to this series to explore the hidden depths beneath the pages of one of Dickens' most iconic ghost stories -The Signal-ManWritten only a year after Dickens  survived the Staplehurst Rail Crash, The Signal-Man finds an author grappling with trauma and the conflicted feelings of fear and wonder at the new railways, mixed with a desperate yearning to know in advance where danger lies …Reading excerpts from the haunting tale is the fantastic actor and director Oliver Dimsdale Support the showIf you like to make a donation to support the costs of producing this series you can buy 'coffees' right here https://www.buymeacoffee.com/dominicgerrardHost: Dominic GerrardSeries Artwork: Léna GibertOriginal Music: Dominic GerrardThank you for listening!

Happy World

All of us know we have areas in our life where what we believe is inconsistent with how behave.  And many of us hate that about ourselves!  So, especially as a follower of Jesus, how do I live a life that is consistent all the time?  At home, at work, with friends, at a bar, by myself - how do I make sure Jesus stays front and center without being cringe?  That's exactly what we're unpacking in our series, Pre-Decide or Compromise!

Despite being in an “entrepreneurial fog” as a financial CEO, John Bowen saw a gap in his industry: Financial advisors to high-net-worth individuals needed coaching. And with that, John started and built the preeminent coaching firm for that market.

On the latest episode of “Around the Mill,” Staff Writer Micah Freeman talks with 11th grade class president Rush Maples about this year's prom. Freeman also talks with the varsity girls soccer head coach John Bowen about his recognition as Region 4-AAAA Coach of the Year.

John Bowen III is a fifth-year senior at Elon University. He formally played at the University of North Carolina at Wilmington. This episode is focused on the details of basketball and the stats that don't show up on the stat sheet. John grew up watching teammates and friends fall short of their dreams due to poor decisions and bad situations. He used that to motivate him to work harder and not take "no" for an answer. He credits his relationship with God for his leadership skills and his yearning to coach and lead other young men down the right path. Make sure to watch Elon play this year!John's Instagram: jbsmooth3.0Isaac's Instagram: eyesac_yardbirdUse my code: EYESAC for 15% off your entire order @ https://www.mountaineerbrand.com/

Episode Notes In this quick tip episode, learn how to access public records impacting your school community through FOIA (Freedom of Information Act) requests. Data your school district keeps for its own information or to report out to the state or federal government is an important resource for journalists. It can reveal patterns and statistics that belie the school's reputation for better or for worse. It can help reveal positive or alarming trends in student discipline, achievement, attendance or safety. Students often don't think about accessing this information, but it can help frame the most telling and informative stories at your school. This tip is based on SPRC member John Bowen's writing on our website: https://jeasprc.org/foia-requests/ Find out more at https://schoolhousegate.pinecast.co

Meet Cute Presents: Ain't Love Super: Season 2 - Part 2, an audio rom-com where Reflectra and Turbo's upcoming marriage almost gets overthrown by an old flame and some cold feet.Story by Eric Rampson. Produced by John Bowen. Composer: John Angier. Casting: Rebecca Schankula. Starring: Jen Goma, Asatta Jones, Jude B. Lanston, Nick Jordan, William Otterson. Artwork by Jake Cotov.Follow @MeetCute on Instagram and @ListenMeetCute on Twitter and TikTok. Join the rom-com conversation on our Discord.Please subscribe and rate us 5 stars!

We always talk about how God is in control, but if you look closely at most of our lives, very few of us live like it.  We tend to live like life starts and ends with us.  For the next few weeks, we are going to be exploring what it means that God is in control in many of the most critical aspects of our lives!  This week, we explore the question, "Is God in control of my career?"

What's the secret to the success of top financial advisors? John Bowen of CEG Worldwide, coach to elite financial advisors, shares the “real gamechangers” that help advisors break through to the next level and accelerate growth.

We can all agree there's a war inside of our minds!  From anxiety, insecurity, trauma, to negative thinking, our lives are all being built around the thoughts in our minds.  So how do we overcome this war?  How do we position ourselves to improve our lives?  Jesus wants to set us free from this war and place us on a path to the fullest life possible!  So track with us as we unpack "The War Inside Your Mind!"

The guys talk about what it means to live on mission.  They jump around the Bible with first time special guest John Bowen! John is a missionary to many places, some that you would not expect! All this and more on your favorite podcast, Without Apology!

Dominic is joined by the brilliant  John Bowen:  Professor of 19th Century Literature at the University of York. He is the author of Other Dickens: Pickwick to Chuzzlewit a book which focuses on Dickens' early novels. John's work has brought him in to close collaboration with many of the UK's leading cultural organisations: such as the BBC, British Library, and the V&A. He was also was an academic advisor to David Edgar's adaptation of A Christmas Carol for the RSC.In this episode they discuss Dickens' first historical novel set against the backdrop of the Gordon Riots of 1780. The 'forgotten' masterpiece that is Barnaby Rudge ...Support the show

On this very special episode, long time Collective Leader, John Bowen, tells us about his story with Jesus Christ and how Jesus was able to show him where to find his worth and identity in a way that lasts!