Podcast appearances and mentions of Ben Hardy

Our playbook to $100K a month is free, and it comes with an AI tool that builds a plan for you: ► The $100K Playbook: https://capitalism.com/100K Dr. Benjamin Hardy is the co-author of the books, "10x Is Easier Than 2x" and "Who Not How" with Dan Sullivan. I read his new one, "The Science of Scaling," and then I couldn't sleep. Step one is to set a goal so big you don't believe you can hit it, and I got stuck there, so instead of interviewing Ben about his framework I asked him to run it on me live. He pulled my own goal three years forward and made me say out loud what would have to go, which is when it clicked: the goal is not a prediction, it's a tool for deciding what you cut. Mentioned on the podcast: ► The $100K Playbook: https://capitalism.com/100K ► Bootcamp waitlist: https://capitalism.com/bootcamp ► The Science of Scaling by Dr. Benjamin Hardy ► 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy ► Who Not How by Dan Sullivan & Dr. Benjamin Hardy (0:00) Very talented entrepreneurs could be getting 100X the results they are (0:38) Step one of the book: set an impossible goal (1:02) My challenge to you before we start, and the number I want you to aim at (2:21) "I have a bone to pick with you." The book that cost me a night of sleep (3:10) How Ben made his money, and the coaching company he sold (4:15) Why he walked away from social media, masterminds, and his old business (6:27) Most people think scale means doing twice as many things (8:03) High-rep, low-rep, and Joseph Nguyen's "no-rep" learning (9:59) Five pathways that were all decent, and not one of them powerful (11:09) I got stuck on chapter one with seven goals that all seemed related (14:20) Using time as a tool: shorten the window, filter out the seven-figure decisions (15:53) "How blunt do you want me to be?" Ben moves my 2030 goal to 2027 (16:53) The first thing that falls apart is a role we manage instead of hire well (18:29) Acquire bigger brands, or install better operators (19:20) The honest answer for why I never just changed the timeline (20:44) Nobody is monitoring your goal, which is exactly what makes it a tool (23:30) Your impossible goal does not have to be a billion dollars (24:46) What happens after $100 million, and why a billion feels unclear (26:05) My seven goals out loud, and the four I had already forgotten (27:20) The Cleveland Guardians, and the goal I stopped believing in (30:34) Your goal and the company's goal are two different goals (32:20) The Bain Capital founder who could not answer "how do you choose the right goal?" (33:39) "Just choose" versus optimizing for the wrong thing (36:02) The purpose of the goal is whatever it forces you to face (37:58) Physician's Choice cut profitable SKUs to build a $100 million company (39:55) Why every event and every scroll hands you four more goals (41:47) Alicia Alt went from 10 customers to 8,000 in one week (43:20) The power law, and why a great one is worth 10,000 average ones (45:20) Margin for error: what a superstar does for everyone else on the floor (46:03) "The who often comes with the pathway" (48:15) Tom Brady and Odell Beckham Jr. had the same game and different goals (52:43) José Ramírez took $100 million below market to be the greatest Cleveland player ever (53:37) How many goals Ben actually has (54:48) The Logan Paul problem, and what Musk is really optimizing for (57:41) You are not sacrificing the other six goals, you are sacrificing them for now (1:00:37) Raising the floor is the conscious choice to let things go (1:04:07) "I'm not capable of that." Why belief is not required at the start (1:08:44) Hidden commitments: the $31 million founder avoiding his father's collapse (1:12:45) Big visions and a life you actually enjoy DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

We spend a lot of time on this show talking about creating healthy terrain through food, light, movement, and the environments we choose. But what if our very first terrain wasn't physical at all? What if our terrain was the emotional climate we grew up in, the words spoken over us, and the stories we learned to tell ourselves before we were even old enough to question them?In this conversation, we welcome pediatric physical therapist, Enlifted coach, and parenting educator Jenna Cain for a discussion about how a child's environment extends far beyond nutrition and toxins. We explore why parents often have to heal before their children do, how seemingly innocent labels can become lifelong identities, the power of asking questions instead of giving answers, and why children's behavior is often a reflection of the nervous systems around them rather than something that needs to be fixed.Jenna also shares practical tools for raising resilient children and a perspective that feels deeply aligned with Terrain Theory: that the conditions we create—physically, emotionally, and linguistically—shape how life expresses itself.If you're raising young children, healing from your own childhood, or interested in how our inner landscape influences our health and relationships, this conversation offers a crucial reminder that the first terrain any of us ever experience is home.Learn more about Jenna and her work at https://www.rootedwellnessstudio.com/.Support Terrain Theory on Patreon! Our member platform gives you access to exclusive content. Check it out: https://www.patreon.com/TerrainTheoryBook a FREE 1:1 call with co-host Ben Hardy to discuss terrain, health, life, anything! Find a day & time here: https://www.terraintheory.net/pages/free-1-1-callTerrain Theory episodes are not to be taken as medical advice. You are your own primary healthcare provider.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfter Party Music by Great Balancing Act

¿Trabajas más horas cada año y aun así sientes que tu negocio no te suelta? Hay un momento exacto en el que crecer empieza a doler, y la mayoría de emprendedores reacciona mal cuando llega ahí. En este episodio resumimos Buy Back Your Time (Recupera tu tiempo, 2023), de Dan Martell, un emprendedor canadiense que pasó de estar en la cárcel a los 17 años a dirigir un negocio de ocho cifras trabajando muy pocas horas a la semana. La tesis del libro es que la mayoría de emprendedores no se ahogan por trabajar poco, sino por no tener sistemas para recuperar su tiempo. Martell explica el "punto de dolor": ese momento, normalmente entre los 12 y 14 empleados o alrededor del millón de facturación, en el que crecer empieza a doler más de lo que podemos soportar. Y cuando llega ese dolor, casi todos hacemos lo mismo: vendemos el negocio por desesperación, lo saboteamos sin darnos cuenta o decidimos estancarnos para siempre. La buena noticia es que hay una cuarta salida: auditar tu tiempo, calcular cuánto vale tu hora y empezar a comprar de vuelta las tareas que te drenan, para invertir ese tiempo en lo que sí te genera dinero y energía a la vez. En este episodio vas a llevarte: ✅ Qué es el punto de dolor y por qué ningún emprendedor puede crecer hacia más dolor ✅ La matriz DRIP para clasificar tus tareas según el dinero y la energía que te dan ✅ Cómo calcular tu factor de recompra para saber cuánto vale delegar cada tarea ✅ Los cinco asesinos del tiempo que te mantienen enganchado al caos ✅ La escalera del reemplazo: el orden exacto para ir soltando tu negocio sin que se caiga Este es el segundo episodio del bloque de sistemas de negocio: la semana pasada vimos Quién No Cómo, de Dan Sullivan y Ben Hardy, la idea de mentalidad que sostiene todo este sistema.

What does it actually mean to practice naturopathy through the lens of Terrain Theory?In this episode, we sit down with terrain-forward naturopath Nicky Leach to explore a model of health that looks beyond diagnoses, protocols, and symptom management. Rather than asking, "What's the treatment?" Nicky asks a different question: "What conditions allowed this to happen in the first place?"We discuss why purpose, community, and the stories we tell ourselves may shape our health just as much as food or environmental exposures. Nicky shares his approach to helping clients uncover root causes, why he believes principles are more valuable than protocols, and how fear, identity, and the pursuit of healing itself can sometimes become obstacles to real progress.Along the way, we explore intellectual humility within the terrain movement, the importance of remaining open to new ideas, raising children without fear, and why the most meaningful transformation often begins with a shift in perspective rather than a new supplement or intervention.Learn more about Nicky and his work at https://knowthyhealing.com and follow him on Instagram and TikTok @itsnickyleach.Support Terrain Theory on Patreon! Our member platform gives you access to exclusive content. Check it out: https://www.patreon.com/TerrainTheoryBook a FREE 1:1 call with co-host Ben Hardy to discuss terrain, health, life, anything! Find a day & time here: https://www.terraintheory.net/pages/free-1-1-callTerrain Theory episodes are not to be taken as medical advice. You are your own primary healthcare provider.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfter Party Music by Great Balancing Act

¿Llevas tiempo con una meta que no arranca? ¿Eres el cuello de botella de todo lo que pasa en tu negocio? La pregunta "¿cómo lo hago?" parece lógica, pero es una trampa que te condena a hacerlo tú solo, con tu tiempo y tu atención, que no son infinitos. En este episodio resumimos Quién, no cómo (Who Not How, 2020), de Dan Sullivan y Ben Hardy. Sullivan es fundador de Strategic Coach, la mayor empresa de formación para emprendedores de Estados Unidos. Hardy es psicólogo y coautor de varios libros sobre mentalidad y rendimiento. El "cómo" es lineal y lento: depende de lo que tú sabes y de las horas que le metas. El "quién" es instantáneo y exponencial: en el momento en que encuentras a la persona correcta, te conectas de golpe con conocimiento, contactos y capacidades que tú solo habrías tardado años en desarrollar. Michael Jordan no ganó ni un campeonato en sus primeros seis años en la NBA, no porque le faltara talento, sino porque le faltaba gente. Llegaron Scottie Pippen, Phil Jackson y Tim Grover, y ganó seis anillos. En este episodio vas a llevarte: ✅ Por qué la procrastinación no es pereza, sino una señal de que te falta un quién ✅ Cómo el filtro del impacto convierte tu visión en algo que otros quieren ejecutar sin que tú estés encima ✅ La historia del millonario que casi murió por no querer pagar 8.000 dólares en un aire acondicionado ✅ Por qué las personas correctas no solo te ayudan a llegar a tu destino, sino que pueden cambiar ese destino para mejor ✅ Cómo distinguir los problemas técnicos (que alguien puede resolver por ti) de los adaptativos (que solo tú puedes crear) Este episodio es el segundo de un bloque de cuatro semanas sobre sistemas de negocio. El anterior fue Un paso a la vez, de Mike Michalowicz. La semana que viene: Reclama tu tiempo, de Dan Martel.

How much of our health and terrain is shaped not just by what we eat or how we avoid toxins, but by the timing of our activities and choices? The when of our lives.  In this episode, we sit down with Avi Jacobson, co-founder of Kintsyougi and one of the creators of the CRD Challenge—a simple three-week experiment that introduced thousands of people to the principles of circadian biology. Built around practices like morning sunlight, reducing artificial light after dark, eating with daylight, and reconnecting with our natural environment, the challenge became a thriving community before ultimately being entrusted to the Institute of Applied Quantum Biology.Avi shares his own journey from chronic health struggles and functional medicine to terrain and circadian biology, explaining why he believes many of the chronic symptoms people experience today are rooted in environmental incoherences rather than isolated diagnoses. Throughout the conversation, we explore why light may be one of the most overlooked inputs affecting human health, how timing influences metabolism and energy, why the body responds differently to the same meal depending on the time of day, and how small shifts in our relationship with sunrise, sunset, and artificial light can create profound changes over time.Perhaps most refreshing is Avi's approach to learning itself. Rather than asking people to accept new ideas on faith, he encourages curiosity, observation, and personal experimentation...using your own body as the ultimate proving ground.Learn more about Avi, Lauren, and Kintsyougi at https://kintsyougi.com.Learn more about the Institute of Applied Quantum Biology at https://www.iaqb.foundation/.Support Terrain Theory on Patreon! Our member platform gives you access to exclusive content. Check it out: https://www.patreon.com/TerrainTheoryBook a FREE 1:1 call with co-host Ben Hardy to discuss terrain, health, life, anything! Find a day & time here: https://www.terraintheory.net/pages/free-1-1-callTerrain Theory episodes are not to be taken as medical advice. You are your own primary healthcare provider.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfter Party Music by Great Balancing Act

What if the price you charge isn't just a number — it's a threshold? In this episode, Jess explores a concept that reshaped how she thinks about money in business: numbers as portals into different realities. Every price point you set is a ticket to a specific version of your life, your business, and your future.Jess unpacks why most people build their offer first and price it last — usually landing on whatever "everyone else" charges — and why that's backwards. Instead, she walks through why the number has to come first: decide the reality you want to live in, let that number reveal itself, and only then build the offer that lives inside it.Along the way: a story about a billionaire-feeling holiday in Antigua, a tangent on a Yoga Alliance controversy that reveals how entire industries police their own pricing ceilings, and why charging a number that scares you is often exactly the number that's doing its job — bringing your suppressed beliefs about worth and visibility to the surface so you can finally move through them.This one applies whether or not you're building a membership. If you've ever felt yourself capping your prices to stay comfortable, or stay "in belonging" with your industry's going rate — this episode is for you.In this episode:Why pricing is a spiritual initiation, not just a business decisionThe difference between choosing an offer first vs. choosing a number firstHow suppressed beliefs about worthiness only surface once you actually say the number out loudThe "energetic barrier" concept — why you can see other realities but can't access them without crossing the thresholdA real example: the Yoga Alliance pricing controversy and what it reveals about industry-wide scarcity agreementsHow The Vessel helps you identify which portal — which number — is actually yoursPlay with your own numbers and step into The Vessel here:

We often think of health as something that's built through food, movement, sunlight, sleep, and the choices we make each day. But what if one of the most influential forces shaping our terrain isn't something we consume, but rather the people we surround ourselves with?In this conversation, we sit down with author, explorer, and former Global Citizen executive Michael Trainer to explore the science and philosophy of resonance: the idea that our nervous systems, our biology, and even our sense of purpose are constantly being tuned by the relationships and environments we inhabit.Drawing from years spent studying with indigenous wisdom keepers, neuroscientists, spiritual leaders, and health researchers, Michael shares why loneliness has become one of the defining health challenges of our time, how our relationships influence everything from emotional resilience to physical health, and why finding your own "unique song" may be one of the most important acts of healing.Along the way, we discuss the biological effects of coherence, the power of community, the role of music in human connection, what ancient cultures can teach us about belonging, and why the strongest medicine doesn't come from a bottle, but from the quality of the people and places that shape us.If Terrain Theory is about creating the conditions for life to flourish, then this conversation asks a deeper question: Who—and what—are you allowing to tune the instrument that is you?Learn more about Michael and his work:https://michaeltrainer.net/Purchase Resonance: The Art and Science of Human Connection:https://resonance.biz/Support Terrain Theory on Patreon! Our member platform gives you access to exclusive content. Check it out: https://www.patreon.com/TerrainTheoryBook a FREE 1:1 call with co-host Ben Hardy to discuss terrain, health, life, anything! Find a day & time here: https://www.terraintheory.net/pages/free-1-1-callTerrain Theory episodes are not to be taken as medical advice. You are your own primary healthcare provider.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfter Party Music by Great Balancing Act

In this episode of the #DoorGrowShow, Jason Hull sits down with entrepreneur, author, and business strategist Leigh Angman to explore the principles behind building sustainable, profitable businesses. Leigh introduces the SPRUCTIS framework, a system focused on profitability, systems, communication, technology, integrity, and sales. Jason and Leigh discuss why so many business owners operate without knowing their true financial health, the importance of surrounding yourself with people who elevate your business, and how documenting processes protects long-term growth. They also dive into the mindset behind entrepreneurial success, including the power of "delusional optimism," making decisions through the Pleasure Utility Determinant (PUD), and why success often comes down to consistently making slightly more right decisions than wrong ones. You'll Learn [00:00] Introduction to Leigh Angman and the SPRUCTIS Framework [01:29] Leigh's First Entrepreneurial Lesson at Six Years Old [05:07] Why Every Business Owner Should Know Their Profitability [06:22]] Breaking Down the SPRUCTIS Business Framework [15:02 Delusional Optimism and Thinking Beyond Realistic Goals [21:13] The Pleasure Utility Determinant (PUD) Explained [24:13] Better Decision-Making Through Value and Mindset  Quotables "You cannot make intelligent decisions about your business if you don't know what your financial health is." — Leigh Angman " "The only way that I've been able to find success... is to surround myself with people that are smarter than I am." — Leigh Angman ""If you think you can or you cannot, you're absolutely correct." — Leigh Angman Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. In today's episode, here on the DoorGrow Show, we have Lee Angman, serial entrepreneur, business strategist, author of Spruptus from Insight to Action with over 20 years of experience founding and scaling companies across hospitality, tech, and real estate.   Lee is going to be sharing his practical framework for small to medium-sized business success. And we're going to talk dive into a bunch of topics like mindset, delusional optimism, and the pleasure utility determinant PUD for redef redefining success and the best free technology tools entrepreneurs can leverage to scale smarter. Lee, welcome to the DoorGrow Show.   Leigh Angman (01:12) Thank you so much, Jason. ⁓ it's a pleasure to be here.   Jason Hull (01:15) Great, so where I'd love to start is why don't we dig into your background? I want people to get a feel for who you are and how you sort of arrived where you are right now in life in your entrepreneurial journey. How did your entrepreneurial journey sort of start?   Leigh Angman (01:29) ⁓ I I like to talk about the first taste of entrepreneurialism that I got. I was six years old and I was at a a rodeo in the the north of British Columbia, province of British Columbia. I'm Canadian up here. And I was sitting with my family and watching this is this was, you know, 40 something years ago, ⁓ and watching rodeo events. And my father just kind of leaned over to me and he said,   Hey, take a look around, what do you see? And I saw, of course, a bunch of ⁓ recyclable bottles that the friendly patrons of this rodeo had been consuming during the day. And he said, you know, if you round those up, because they're just at people's feet and you take them back to the point of purchase, they'll give you you know, for X number of bottles that you out, they'll they'll give you a quarter. And I said, You kidding me? He said, No, go ahead. So I started and I excuse me, could I could I get that? Could I get that? Remember, I was only six years old at the time.   So it was very interesting. And I, and I certainly recall thinking about that beautiful sunny day many times, you know, 12, 15 years later when I was working at a at a   you know, a fast food restaurant or a gas station. It was in those days, no matter how hard I worked, I got paid the same. And I much, much preferred that original story of being back and being able to work harder or work smarter. and it and it took several years after working in in restaurants to get into the entrepreneur world. But it's been over 25 years now since I have have been kind of owning and operating businesses. And   Jason Hull (02:36) Yeah.   Leigh Angman (02:59) I like to say that the the worst possible definition of hell that I can imagine is being at a desk on Monday morning at nine o'clock simply because Mr. Johnson tells me that I have to be there.   Jason Hull (03:09) Alright, well let's see if we can all win against Mr. Johnson. So all right, so ⁓ cool. Well let's let's get into the topic topics at hand. where should we start? ⁓ y we could start with the spructus or we could start with ⁓ you know, some of your mindset things, what w we   Leigh Angman (03:26) Sure. They all they   all flow from the book. I took two years and launched last November, two years to write a book. I found myself ⁓ evolving processes that have been applied to various businesses that I have owned and operated, been a part of. and most recently we I I've owned I've owned restaurants and pubs in Vancouver for twenty-three years now, give or take. and   What I like to say, and when I'm speaking to other entrepreneurs and business owners about this, is do you know what your profitability is every two weeks? And if they say yes, then there's not much I could do to help them. But there's you'd be surprised how many entrepreneurs that operate small to medium businesses, and I define that as something that does up to about $15 million in annual revenue. you'd be surprised how many of those people don't know what their profitability is.   Until you know a couple of weeks after their chartered accountant delivers them their financials at the end of the year. And it's a terribly frightening concept for me to absorb that you cannot make intelligent decisions about your business if you don't know what your financial health is. So Spructus, which is the name of the book that I wrote, which stands for systems, processes, redundancy, urgency, communication, technology, integrity, and sales.   Is really a framework that covers a lot of those things that are defined by the individual letters of the word. But but one of the very most important parts of it in there, it clearly defines   a framework   that has been refined over the last 15 or 20 years that allows us complete insight into the business.   ⁓ we know what our profitability is to the penny every eight to fourteen days. And if there's anything that someone takes from that book, it's a very clear roadmap to exactly how to do that with any kind of a ⁓ you know, a self-owned business. So that's the core foundation for the book.   Jason Hull (05:07) Mm-hmm.   Yeah.   You know, I love I love the idea of focusing on profit. I've had Mike McAllowicz on the show and he has booked Profit First. So I don't know if you have any way to connect this to that in any way, positively or negatively, if how you feel about that. But I know that just even a business setting aside a certain amount for profit so that they actually have some profit is a great s like really large baby step that they need to take. So   Leigh Angman (05:27) Okay. Yeah.   Yeah,   absolutely. I I think and one of the things I say to my partners all the time when I deliver them news about you know where we where you sit financially, there's you you don't turn a profit every single period or every single month. We operate on four week periods for various reasons, but just knowing where you are, even if you're in a loss, it's just knowing that that position in which you sit.   that allows you to make those intelligent decisions about how to support the growth and sustaining of your business.   Jason Hull (06:16) Got it. Yeah. Love it. Alright, so ⁓ should we go through the framework? Or   Leigh Angman (06:22) Yeah, quickly I'll go through them. redundancy is not in the way that that people are made redundant and made irrelevant, but it's all always about not siloing your brilliance and being able to ensure that there's not one really smart person in the business that only knows how to do a particular amount of things ⁓ that that nobody else knows. So if they are lost for any particular reason, the business is in in dire need of ⁓   Jason Hull (06:41) Yeah.   Leigh Angman (06:49) Or in in big trouble. one sidebar on that is, you know, I I always say the only way that I've been able to find success in the last 25 years of owning and operating businesses is to surround myself with people that are smarter than I am. and it's not difficult to do. ⁓ but you know, really, I am not aware of any entrepreneur, and maybe AI is changing this, but to date, I'm not aware of any entrepreneur that has created a massively successful business exclusively on their own. So   Jason Hull (07:15) Yeah.   Leigh Angman (07:15) That   idea that there's some very smart people in your business is critical for its success so that they can do things that you're not talented at. Obviously, each person in that equation has to bring something to the table. and they can specialize it.   but they should absolutely share and document the items that they specialize in that could allow someone else to take over.   Urgency also factors its way into lots of other things.   There's lots of examples where urgency is is very, very critical. And I spoke about how these topics intertwine with each other, urgency in communication, urgency in systems and processes that you you know, that you under that you were involved with, urgency in your sales. So you could see how all of these kind of things start to cross-reference each other in a bit of a matrix.   technology is is an incredibly important part to any business. I've watched it change.   and we're obviously in a time where communication is 24-7. Your ability to get information from the internet is 24-7. ⁓ but leaning into that kind of technology, AI is a perfect example of the modern version of of you know the latest and greatest advance in technology. ⁓ you have to lean into these new technologies or else they're not going to be.   Jason Hull (08:27) Yeah.   Leigh Angman (08:31) you're you're not you're just not going to   gonna be able to sustain your business.   my experience has found that has led me to believe that without integrity, your success is not long lived.   Jason Hull (08:34) Right.   Leigh Angman (08:42) It's short-lived and it's and it's ⁓ a lack of integrity absolutely can lead you to finding short-term success. But ⁓ my in my life I have certainly you know shot for a lot deeper than that. ⁓ it's hard to sell things, it's hard to operate a business, it's hard to start a business if you have integrity. ⁓ I have found anyways that a long-term more sustainable sense of success has been achieved.   And then of course   doesn't matter whether you're a a butcher, a baker, or a candlestick maker, as long if you can't sell your product, you're you know, it's the it's that exchange of of of of monetary documents for your goods or services that lead to your ability to sustain that business.   that.   Jason Hull (09:25) I love it. I I   really resonate with that. I you know, just going through it, some of the things that popped out to me, you know, we you were talking about having smarter people and yeah, if it it if you don't have systems, processes, and redundancy, you're vulnerable. And y you can be in a really dangerous spot. And we have a client that he had like three hundred doors in his property management business.   Leigh Angman (09:42) Absolutely.   Jason Hull (09:50) And he lost one key team member and then his entire team fell apart and he realized that person was carrying everybody. And so he laid everybody else off. And so he had total team turnover twice in like a really short time period, in like months. And so his hair was on fire. He was so strong. And so we had to help him build a hiring system, but and then make sure we get good people. But a lot of companies build teams, but they don't realize and they think they need processes. I call it the process myth, but what I find is   usually they just need better people. Better pe people that have integrity, people that share their values. And when that's off, they're always spending way too much money on people. So   Leigh Angman (10:19) Fair.   Yeah,   absolutely. on that exact note, I was ⁓ a recruiter in New York and Vancouver in the very late nineties and early two thousands. And very quickly early in my career, I found that there were two types of hiring managers. One when when we brought them what we called a rock star, was a a super high-end ⁓ candidate for a position. When we brought a rock star to the table, one type,   Which was, of course, the very successful type was the one that embraced them and was excited about bringing this wildly intelligent person into the fold of their business. and it always led to sustainable long-term growth and that kind of result. Whereas you had the other type of hiring manager that was paranoid that this new amazing person was going to steal their job, was going to make them look bad. and and it's a it's just awful. I just did not.   like to work with that type of hiring manager at all. So you're very right. You know, the idea that surrounding yourself with those right people, it is the kind of decision that one makes that allows you to build those systems and processes in place. But finding the right people is is key to the success in any business. Absolutely, I found.   Jason Hull (11:34) Yeah, very true. It's a it's it's really interesting. We see that even with clients, that if they're positive active versus be versus being negative active, meaning they're actively trying to figure out how to make things work, how this could work, they're looking through a positive lens versus actively finding flaw or fault or sabotaging the they they prove themselves right either way in in our own programs. And so the positive active clients are the ones we filter and look for, right?   you mentioned urgency. I'm like I had a problem with sales for a bit and it was I had tons of stuff in our pipeline. We were having lots of great conversations. Everybody loved what our offer was, yet nobody was closing. And it was simply because we lacked questions around urgency. And so just adding in the element of urgency really ramped up sales. It was just questions like, Why would it matter for you to do this now? Or does it even matter at all? And letting them figure out and find the reason there might be some urgency. So   that made a massive difference. communication, I love that. speaking with people rather than talking to. Yeah, if you're not having a conversation, then you're not learning and you're not listening. And and the last thing you want to be as a as a CEO or a boss or an owner of a business is the Emperor with No Clothes, where everybody just says yes to everything that you say and everybody comes to you and asks you to do all the thinking for them.   And this is where business owners build a team and they don't they're it they do it blindly or unknowingly initially, but they don't understand why won't my team just think for themselves? Well you designed it that way.   Leigh Angman (13:00) Yeah,   you have not empowered them to do so.   Jason Hull (13:02) Right. And so, yeah, because the safest thing in the world is to have them have you do the thinking for them. Then they can't get fired for doing what you told them to do, you know. But yeah, empowering them to do it and motivating them to do it. And then you mentioned technology. Lots of people are leaning in into AI now. Yeah, integrity I think is paramount because there's nothing ⁓ greater than character to elevate somebody. If somebody has great character, they rise up in any organization   Any system they're in, any friend group that they're in, integrity, like character, people recognize that this is a person that they can rely on, that gets things done, that has their life together. in any situation that my wife and I are in, we tend to always rise to the top. And I believe the secret is just care good character. And ⁓ the shortcut is a shortcut in life. ⁓ I'm really inspired by one of my mentors, ⁓ Sharon Shrivatsa. He was the CEO of Real.   Leigh Angman (13:49) It's yes.   Jason Hull (13:58) He's now the CEO of the Alex and Layla Hermosis Companies, Company Umacquisition.com. But I was in a little mastermind with him, and he was just, he's this gentleman that came to the US from India, had like got r got robbed right as he entered the US. He convinced the person mugging him, taking his money, to give him a little bit back so he could book a a r ⁓ a ride somewhere.   and ⁓ get a tr a train or a bus or something. And ⁓ and even when he was in school he was like dumpster diving to get food out and now he's a billionaire, right? And so he always found ways to be the best. And he always has operated with integrity at the core of that. And who he was is what really elevated him, I believe, to where he's at now. He's also a brilliant thinker, but I think it's a sign of intelligence.   To live with integrity. So yeah. So and then sales.   Leigh Angman (14:53) Amen.   Jason Hull (14:55) really, really great stuff. So I I love mindset. Let's get into this mindset of delusional optimism. What tell me about this?   Leigh Angman (15:02) Okay. ⁓   I love the expression. I tell my 15 year old son this all the time. If you think you can or you cannot, you're absolutely correct, right? How you set yourself up for success and   I talk about the idea also, it's it's not just about how you think, but it's how you prepare to think. Are you set? Are you established? Are you you know, ready to take on the next challenges that as an entrepreneur come to you all the time? A way that I always like to describe. I can't remember who said this, but I I I've latched on to this quote. It's being an entrepreneur entrepreneur is like waking up every morning and getting hit in the face with a baseball bat.   And having the occasional pieces of positive reinforcement to remind you to keep going. Okay. So this concept that that ⁓ those that have not owned and operated their own businesses tend to not see as deeply as fellow entrepreneurs is that there's always going to be another fire to put out. And it's not, I believe in the law of attraction as well. So it's not like you're attracting these things, but you have to understand that it's they're gonna come to you.   No matter what you do, there's going to be a challenge. There's no safety net in running your own business. You are the one that is responsible for making the decisions to push things forward. And when we talk about delusional optimism, it's really setting your mindset in a proper way to establish that you are going to do that thing. some people call it manifestation. there's other words for it. So   I was saying, you know, in all the things that I've read, I'm not reinventing these things. I am just saying, look, these are this is a collection of ideas that have that I have cobbled together and learned about over the last several, you know, decades to that that have just given me blatant positive feedback that what I am doing is at least the right, you know, decision. And making that right decision 51% of the time is what you have to do to find that success, right? That shouldn't be the goal, but   That's the the bare minimum. in terms of this delusional optimism, it comes down to the car that you're going to get, the relationship that you want, the the you know, the the the house that you want. And it's not all material things by any stretch of the imagination, but the body that you've wanted, you know, all of these kinds of things. you know, when it comes to a sales topic or a sales call.   I know statistically, there's zero way, zero percent chance that I am closing all of the deals that I go into. But I can promise you the little pep talk that I give myself prior to going into any sales call is you've closed this. It's done. I'm not looking past the process that needs to occur to get there, but I am absolutely seeing that sale closed. It, you know, it you you could apply this to so many elements of your life.   Jason Hull (17:51) ja   Leigh Angman (17:56) Doesn't matter what it is, if you want it, the only thing from stopping you from getting there is you.   despite all odds believing that you're going to achieve exactly what you want to achieve. Make sense?   Jason Hull (18:08) Yeah, totally   I think it ties back into what I had mentioned about being positive active. we yeah, you have to be optimistic. You have to believe it before you can achieve it. And you know, it's it's I feel like it's as simple as turning on a light switch. If you don't believe the light switch works, you're not even gonna try turning it on. And it's not hard to turn on a light switch.   Leigh Angman (18:17) Yes, love that one.   Jason Hull (18:28) But you won't even attempt it if you're like, yeah, I don't think there's power in this building. Yeah. And so it's it doesn't necessarily have to have to be hard. There is a place certainly for hard work, but it just being optimistic certainly makes everything less hard. Because we're creating our own limitation, our own barriers. We're not trying things that could work or could be. And I've seen, you know, business owners that were delusionally optimistic. Like I had a client who decided.   Leigh Angman (18:30) Absolutely.   Jason Hull (18:55) He felt it was hard getting to his first 100 doors. And so he decided, I want to be at a thousand by the end of this year. And he and he did it. He went and walked into property management businesses, met met them, met the business owner, shook hands and said, Hey, would love to buy your company. And he found a 900-door owner that was willing to sell. And he was at a thousand doors by the end of that year. And so, but if he didn't have that level of optimism,   Leigh Angman (19:01) Amazing.   Jason Hull (19:19) And that sort of impossible goal, if you will, he wouldn't have tried that. He would have done what everybody else does. Well, I'm gonna see if I can be realistic and get a hundred doors this year. I've I'm a really big fan of Ben Hardy, Dr. Benjamin Hardy. He's in a master men. And ⁓ he shared with us down in Mexico this his newest book, which is The Science of Scaling. And he talks about in this these different sort of goals, and I kind of   built my own mental model around this, these three levels of goal setting. But the basic idea is level one is their survival goals. These are where it's terrible to live, right? We make bad decisions usually from this place. It's like I need to get money in. And the next level goals are realistic goals. That's level two. And so this is where we focus on something, but this is where our brain kind of caps our thinking because we already know how to do it. It's just work harder. And so we're not a visionary at that point. But when we shift into a impossible goals   The goal becomes a tool to change our thinking, he talks about in his book. And so he says we either use time by collapsing time down to something that makes the goal impossible, or we make the goal so much bigger, like 10x bigger, to make it impossible. But either way, it changes the path and it changes our level of thinking, and then we become a visionary. And when we hold space for these goals that others would say are impossible. Because if we focus on just what's realistic, then the challenge is we cap our own thinking because our brain already knows how to do   Leigh Angman (20:40) Absolutely.   Jason Hull (20:40) And it's like   right. And so, so this really ties into that. I I love that, I love that so much. And I've seen people when they shift into having a big enough goal, they become optimistic. If they can just hold space for a big enough goal that is currently impossible to their current realistic negative brain, it forces them to shift into into what I call a playground where we're playing with ideas. Whereas when we're realistic, realistic goals are like a yardstick by which we beat ourselves up with.   'Cause we rarely rarely hit them. It's always a linear, difficult path of a lot of hard work and multiple steps, if that makes sense. So yeah, I love this. Love this so much. So tell me what is a pleasure utility determinant?   Leigh Angman (21:13) Mm-hmm. Absolutely.   the amount of effort or energy or dollars that you spend to achieve a particular thing for one or two or three choices, up to an infinite number of choices, it it if you think about things in that frame, right? It allows you to more easily make decisions about what to do. And I speak all the time that life is just a series of wagers.   Every single day you're making choices whether to go A or B in terms of a different direction. And we need things to help us make choices in this world. It's just one, like I said, started as an amusing thing, but factored into business decisions. It's not always about getting the thing for the cheapest. It's about deriving the most amount of pleasure or success from the decision that you've made based on a number of parameters. Make sense?   Jason Hull (22:12) Yeah, I love it. When people get too hyperfixated on one currency, and and one of my mentors talked about, you dropped a few of them right here. t s his name's Alex Sharfin and he talks about the five currencies of time, energy, focus, cash, and effort. And these things we have to invest in life and in our own business. And ⁓ yeah, and a lot of business owners I've noticed will continually invest.   And focus on the business, but not on taking care of themselves. How they initially build their teams. This is always the solopreneur transitioning to having a team. I call this the team sand trap after they get past the solopreneur sand trap. But in this team sand trap, they always build a team around the way they thought as an on as a solopreneur. And that the and so they always end up with the wrong team because they s they're   building this entire team around themselves, but they are showing up as the wrong puzzle piece at the center. And because they're not focused on what they want. They're not focused on what they need. They're just continually giving the business what it needs. And then the business becomes almost like their master. It's like a high chair tyrant flinging food in their face. You know, if anybody has kids listening, you should not be just giving this thing everything that it always asked for or needs or wants.   To the exclusion or the detriment of yourself. You gotta be taking care of yourself. That's the other lens. And so I like this idea of figuring out, all right, how do I figure out the pleasure utility determinant related to this thing I'm making a decision about? How is this going to benefit or serve me? And is this giving me more of what I call the four reasons for starting a business: of more fulfillment, more freedom, more contribution, and more support? If it's not giving us more of those four things,   then we're losing those. And it's very easy to make more and more money and have less freedom, have less fulfillment, have less contribution and have less support. And then we end up very miserable, even though we're in control of it all. So we just made a tactical bad mistake. We designed the business the wrong way. And it's our choice how we design it.   Leigh Angman (24:13) if you seek value, whether it's in people, whether it's in your business, whether it's in something that you acquire, whether it's an experience that you are that you were having, ⁓ and and again, it's not value for money, it's value for those other currencies that you just explained, right? Your time, your energy, your focus, these kinds of things. ⁓ it's a it's a almost a comical concept, but if you apply it in a serious manner and you you just allow yourself, it's just a tiny little tool.   Jason Hull (24:31) Yeah.   Leigh Angman (24:41) To allow yourself to become ⁓ in a positive mindset framework. It's again, I taught I mentioned this very early on in our chat here today. It's not about just thinking, it's about how you prepare to think. It's just yet another one of these little tools that helps you prepare to think about how you're going to solve the series of wagers that are put in front of you every single day. As an entrepreneur or as a as a life partner with, you know, your wife or your.   you know, your spouse, whatever it happens to be, ⁓ or as a parent, all of these things come down to making decisions. And we need to factor in various tools to help us make the right ones.   Jason Hull (25:20) Yeah, got it. So I mean just even asking ourselves, you know, what this business decision that I'm looking at making, or this life decision, would this bring me more joy or would it take way? Cause if we look through the wrong lens, like what if we're always like, what would be cost less? Or what would be cheapest? And we're focused on the wrong thing. And I don't think the goal is to save a bunch of money and be miserable.   Leigh Angman (25:36) Right. It's dangerous. That's right.   Yeah. Yes. It's it's a very simple concept, but like everything else in the world, the idea that you pull one lever down and you know, there's a hundred levers on the wall. There's a there's a lot of you know, discussion in the current political climate of the world where people are led to believe that there is simply two lever there are simply two levers. Pull one down and it's gonna pull the other one up and it's gonna solve it. Clearly not the case in business, in life, in politics, in anything else.   But this idea that you allow yourself tools to help make the series of choices every day that will lead you to a greater likelihood of success. I will embrace all of those. Another thing I like to say all the time is you don't know what you don't know. There's there's a million brilliant people out there, millions, millions, surely, of brilliant people out there that that I could learn from. I love to hear these types of you know,   Jason Hull (26:30) Yeah.   Leigh Angman (26:36) tools that they have acquired in their lives to help them make the right decisions. Again, this is but one of many.   Jason Hull (26:42) Yeah, yeah.   you know, a lot of times we think something else is gonna make us feel a certain way. And we think, if I had this amount of money, I would feel the certain way. If I had this car, I would feel a certain way. Usually boils down to a feeling. And ⁓ and then the question is eventually we maybe figure out as we mature, hey, can I just choose to feel a certain way rather than trying to fill this hole constantly, right? Can I just share what's keeping   me from feeling that way.   What do you feel would be for those listening that really want to have better financial health, what would you feel are maybe the best tools or resources, books for them to kind of get start figuring this out?   Leigh Angman (27:21) I mean, I'm gonna pump mon spructus' tires a little bit, you know. If if you go to Amazon and check out Spructus, S P R U C T I S, you can see the book and it'll give you a taste of of exactly what this framework is. And ⁓ you know, we are the easiest people in the world to get a hold of ⁓ at spructus.com. I could be found on LinkedIn at Lee L E I G H A N G A N, which is Angman.   Jason Hull (27:25) Yeah.   Leigh Angman (27:43) And I I would love to tell people about this because it's it's it's if you have the capacity to operate a spreadsheet, we can show you how to do that.   continue to growth, keep an open mind, learn from people, have a thirst for education and and just continue to try to grow your career. I like to I like to believe I'm gonna be able to do that until the day I drop dead.   Jason Hull (28:02) Yeah, me too. Lee, ⁓ pleasure having you on. plug some of your your URLs etcetera. How can people get in touch or learn about you and and all your different stuff? ⁓ go ahead and you've given us some URLs, but go ahead and do that again here.   Leigh Angman (28:17) Yeah, I'll summarize.   ⁓ I would for the property, obviously we spoke a lot. I've I've listened to a couple of your episodes on property management. there's a tremendous of amount of ⁓ fantastic resources there, and clearly this is what you're focusing on. If people want to learn about the the offerings that we have on the property management software side of things, you can check out Mondofi, O N D O F I dot com. you can learn about the book.   on Amazon or at sprukeddis.com, S P R U C T I S dot com and reach out on LinkedIn. I'm the easiest guy in the world to get a hold of. It's Lee Angman, L E I G H A N G A N. Would love to learn from some of the brilliant oper entrepreneurs that you sp I would love to meet this guy you that that created his big hairy audacious goal to get a thousand doors. Like that's the kind of guy that jacks me up that that that I love to hang around with that's like we're gonna do this crazy thing.   That everybody has told me no, I can't do. I want that kind of positive energy in my life. And I've worked very hard to surround myself with that kind of person.   Jason Hull (29:18) Well, I if for those that are listening, if you're a property management entrepreneur and you're listening and you felt stuck or stagnant and you want to take your property management business to the next level, this is the type of room we curate here at DoorGrow in our mastermind. So reach out to us at DoorGrow.com. And if you'd like a free training on how to get unlimited leads for free, text the word leads to five one two six four eight four six zero eight. Also, you can join our free community by going to doorgrow club.com.   And if you want tips, tricks, or ideas, and to learn about DoorGrow's offers and what we're up to, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this episode even a little bit helpful, which I hope you did, because this was really great stuff. Thank you, Lee. then don't forget to subscribe, leave us a review on whatever channel you saw this on, we'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone.   So let's grow together. Bye everyone.   Leigh Angman (30:14) Thanks so much.

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Wondering how to achieve your goals? Well, achieving goals is quite different than just setting them. So while the first step may be to set the goals you really want, then we have to prioritize our actions from high to low. What is the most important thing that I need to do in order to get there? Because generally, you can come up with a dozen or a hundred different things that you’re going to need to do to achieve your goals. But there’s probably one to three things on there that are going to be more important than the other 97. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will discuss how to achieve your goals. Welcome back, Jay. Jay: Hey, so glad to be here, David, and once again, I’m looking forward to this discussion. We hear people talk about goals all the time, and I know for me it’s something that I struggle with because what will happen is I’ll set those goals. I really haven’t defined how I’m going to get there, and then when I don’t achieve them, it becomes something that deflates me. So I think for a lot of people, goal setting can work against them. David: I think it can too, because I believe there is a lot of focus on goal setting, and it’s something that we do, particularly at the beginning of a new year. A lot of people focus on their new year resolutions, which are their goals. And while there’s been a lot written about goal setting, the importance of goal setting, writing things down, reviewing it regularly, having your affirmations and things like that. All of those things are certainly helpful, but they don’t actually, directly connect to the idea of how to achieve your goals. And that’s why I wanted to title this the way that I did, because setting your goals has been done to death, but how do you achieve your goals? I think it’s interesting to explore that aspect of this topic. Jay: Well, yeah. And one of the things that frustrates me is, when people talk about goal setting, they tend to assume that everybody’s the same. Oh, just follow this and you’re great. It’s like, I read The Seven Habits of Highly Successful People and what was never mentioned or considered in that was, it was also seven habits for highly organized people already. You had already achieved a level where all you had to do was put these things in place and you’re good. You can achieve your goals. Well, what about me? I wasn’t raised with systems and those kind of things, so what about me? I didn’t feel like there was any place that I could implement that. David: Yeah. And that is very common. I mean, I think everyone probably deals with that because unfortunately, when you’re writing a book that’s going to be on a shelf for a long period of time, you have to include things that are essentially timeless. And The Seven Habits of Highly Effective People, I mean, it’s such a great book. It’s a very inspirational read. But when you’ve got rules, like “Be Proactive,” that’s a big, broad rule, right? And in many cases you can be proactive, but what does that mean? It gets down to the nitty gritty. We’ve talked in the past about Michael Gerber, the author of The E-Myth. I love that book. The E-Myth, The E-Myth Revisited. I read the original copy a long, long time ago, and I just loved it, because this was all about processes. And that book talked primarily about the fact that you have to have processes. But then what are those processes, right? Because that’s the part that people like you and I need. It’s like, what are the processes? How do I do that? How do I make that happen? And so much of my career has been focused on that. How do I turn this great recommendation, “be proactive,” you know? Jay: Yeah. David: “Work on your business, not just in your business.” How do I take broad statements like that? To some extent, they become platitudes, and how do I turn that into something that is actionable? Because that is the only way you can ever achieve your goals. You have to be able to convert those great ideas into actionable tasks. Jay: Yeah, such a key point. I think for me, what I found is I have to break it down enough to where I can feel that feeling of success instead of failure. Right? So it’s got to be minute enough to where I can say, okay, I did it. I accomplished something. And it could be something very simple. But that motivates me to the next step. I find if they’re too big, then I’m setting myself up for disappointment. David: Absolutely. But I think anyone who reads any sort of self-help material or business material, if you can take what they’re giving you and then just ask yourself right away, “how do I apply this right now to my business?” Again, Seven Habits, “begin with the end in mind.” Jay: Right. David: I mean, you could find that in a fortune cookie, couldn’t you? It’s brilliant advice, but it’s like, oh, hey, yeah, that’s really great. Now, again, in fairness, because it’s an excellent book… Jay: Yes. David: And he goes into a lot of detail about some different ways that you can do that. But in some sense it has to be general. And that’s why, if you’re able to ask yourself that question, “how do I apply this right now?” It’s going to get you a lot closer to being able to achieve your goals. Because now it’s not about concepts, it’s about you: Your activities, your focus, and what your next step is. Jay: Yeah, so let’s get into a little bit more detail. I’ve asked myself, “how do I accomplish this now?” Is that a list you would write down or how would you recommend people proceed from that point? David: Well, yeah, I think what I would generally want to start with is thinking in terms of resources. What are you going to need to achieve your goals? Okay. because once I’ve written down the goal… say my goal is X amount of dollars in sales by the end of the year. My goal is to sell X number of customers by a certain date. Whatever your thing is, now you’ve got the goal. All right. Well, as I said, the goal is kind of the easy part. Now we need to think in terms of, okay, what are the resources? What are you going to need in order to be able to achieve your goal? Can I do it by myself? Am I going to have to hire additional staff? Hopefully you’re not. But you need to know upfront. Because if you don’t take the time to consider the resources that are needed, versus the resources at your disposal, then you won’t even know if you’re taking actions that are not going to allow you to get to your goal. But if you take the time to think upfront, okay, what are the resources I’m going to need? Who am I going to need? Right? It’s not just about the things. It’s also about the people. Am I going to need additional help with this? And if so, what kind of people am I going to need? There’s an excellent book called Who Not How, by Dan Sullivan and Dr. Ben Hardy. It talks about the fact that when we’re looking to get things done, a lot of times we think in terms of “how am I going to do this?” When in fact we’re often better served by saying, “who can help me with this, who can help me get this done?” And that goes back to the resources. If you have a clear idea of what you’re going to need and who you’re going to need, then it’s going to be a lot easier to achieve your goals. And then ultimately, how much am I going to need? How much am I going to need in terms of resources, in terms of money, in terms of people, in terms of time? Time is always one of those resources that you need to evaluate upfront, and if you don’t do that, you’re never going to get beyond the fortune cookie aspect of what it is we’re talking about here. Jay: Yeah, you’ve kind of brought up negative emotions with me because it reminds me, I grew up in the restaurant business. And before I became an area manager and a regional manager, I remember my area manager coming in every year and we’d have to set sales goals. And so first of all, it was a complete shot in the dark. It was based upon air. Right? Just how much do you want to increase your sales? And second of all, there was never any instruction on how you’re going to do this. And so, how do you do it as a restaurant? I’m not in control of the marketing budget because it was a chain. So what am I going to do? Nobody ever said, well, you can increase your sales by doing A, B, C, and D. They just came in and set this arbitrary goal, and at the end of the year I was beat up because I didn’t reach that goal. And I’m like, this just becomes a bludgeon that creates disappointment. David: Right, because the focus there is on the what. Jay: Yes. David: What is it that I want to accomplish? Just like we’re talking about with goals. This is the goal. Okay. The goal is established very early on. But then every day, every hour preceding that, you need to ask yourself, am I on track? And that’s going to go back to, first of all, do you have a plan in place? Because if you don’t have a plan to achieve your goals, then it’s not going to happen. But then beyond the plan, do I have the resources? Do I have them in place? Am I firing on all thrusters? Jay: Mm-hmm. David: Are we doing the things that we need to do in order to accomplish it? And then also just adapting, recognizing that, let’s say you establish your goals today, you lay out a plan today, and you’re starting on it tomorrow. Well, as soon as you start it, it’s like that old quote, I don’t know if it was Colin Powell, some military general talked about the fact that “no battle plan survives contact with the enemy.” Jay: Yes. David: And it’s the same thing with a goal in business. It’s not going to survive contact with prospects and clients. You set your goal in terms of what you want to reach, but every day you’re going to be taking actions, some of which will work and some of which will not. At which point you need to be able to discern what’s good, what’s bad, what’s working, what’s not, so that you can jettison the stuff that isn’t working, do more of the stuff that is, and ultimately achieve your goals, achieve your objectives. But too often, just like New Year resolutions, we write them down January 1st and we don’t think of them again until December when we realized we’re nowhere close, because we never had the plan in place. We never had the resources in place, and we didn’t take consistent action. Jay: Yeah, absolutely. And back to my own example, when I became an area manager, I resolved not to be that guy who put my managers in that place. And so I identified an action plan of how you can increase your sales. Starts with excellent customer service. Who are you putting on the front lines? How do you handle complaints? How do you assess your customer service? Then it went to quality of product. Are you following guidelines? Are you building the product the way that it should be? Is it consistent? So there was a checklist that they could go through and then they would see the results happen. To me, that was empowering as opposed to deflating. David: Yes. When you empower your employees with the specific steps they need to take in order to accomplish the objectives, that’s exactly what they need. Jay: Yes. David: You know, there’s a difference between lead measures and lag measures. I’m sure you’re familiar with that concept as well. Jay: Mm-hmm. David: And our goals are usually lag measures. I want to be able to get to this amount of sales. But what are the lead measures that are going to make that happen? So when you talk about customer service being a first key, and then breaking that down, what does that mean? If you’re answering a phone, how many rings do you have? Do you have to answer it within three rings or 30 rings? Because that’s going to determine the experience of the customer. You can’t control how the customer’s going to feel, but you can control what you do on the front end to at least help to impact that experience. Jay: Yeah, and we had it as much as, you know, I had a really good employee in the back of the house, but not so good with customers, not a very good communicator. So I’d never put him on that interface with customers. It doesn’t mean he couldn’t help me in other places. So being that specific about each of those goals is so important. David: Yeah, I think so too. And I believe you want to start with setting goals that you really want, that are important to you. Because if you don’t have a really solid, great feeling about it, if you don’t have that driving “why” behind it, I really want this because it’s going to allow me more freedom in terms of my time, or it’s going to allow me to spend more time with my family or do more of the things that I want. If your goals don’t motivate you, then once again, you’re going to forget about them very quickly, or the moment some sort of temptation comes up that’s designed to derail you from your focus. So the first thing is you set the goals you really want, then you prioritize them from high to low. What is the most important thing that I need to do in order to get there? Because generally, you can come up with a dozen or a hundred different things that you’re going to need to do to achieve your goals. But there’s probably one to three things on there that are going to be more important than the other 97. So prioritizing is key. After you’ve set the goals, you got to prioritize what is that list of actions, and then it’s a matter of just focusing on each one. And in a previous podcast, we were talking about declaring independence from business as usual, looking at that and saying, I’ve got to be consistent about implementation because if I’m not, there’s no way it’s going to happen. Jay: Yeah and this last one you mentioned, focusing on getting them done. This is where so many times it falls down. And where if you do have a staff, you can really destroy your credibility. Because again, back to my own experience, company rolls out a new company-wide goal. For three days they’re pounding it and watching it. On day four, and forward? You never hear about it again. That teaches everybody that we just have to stay in line for a couple of days. Then it’s going to disappear. So you’re actually working against yourself at that point. It’s something I resolve to never do. You have to have systems of follow up. You can’t just say, “oh, we’ll follow up.” Have dates, have benchmarks, have things that are built in to help you track where you’re at at all times. David: Right, and just because they stopped talking to you about it after day four doesn’t mean they’re not going to hold you accountable for it. Jay: True. David: They’re still going to hold you accountable for it 362 days later, right? Jay: Mm-hmm. David: They’re going to say, “Hey, we talked about this. Why didn’t you hit it?” It’s like, “oh, are we still doing that? I forgot about that. That was, that was a long time ago.” Jay: Yeah. Absolutely. Again, I love this discussion, David, how can people find out more? David: You can go to TopSecrets.com/call to schedule a call with myself or my team. We love having conversations like this with smart, focused, bright business people who are not just interested, but committed to achieve your goals and get to the next level in your business. If you’re just interested, it’s like, “oh, it’s kind of cool. It’s kind of interesting, maybe.” No, forget it. Because that’s not going to get you there. But if you’re serious, if you listen to these podcasts, particularly if you’ve been listening for a long time, if you haven’t scheduled a call yet, do it today. Now’s the time to do it. TopSecrets.com/call. We’ll have a conversation. You’ll love it or you won’t love it. If we’re five minutes in and you say, this isn’t going anywhere. Perfectly fine with that. It hasn’t happened so far, but it could. So you don’t have to feel like you’re locked into anything. If the call does not have value for you, then we’ll drop it. But if you’re open to the idea that there are better ways of doing things that will allow you to achieve your goals and generate more sales in less time, then schedule a call. Jay: Yeah, set a goal to call right now and then follow up on your goal. David: Execute, right? Jay: That’s right. Thanks David. David: Thank you, Jay. Are You Ready to Achieve Your Goals? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

What happens when the illness that nearly killed you turns out to be the catalyst for your greatest healing?Dr. Caroline Hartridge began her medical career firmly rooted in the conventional system. But after years of unexplained symptoms, a missed diagnosis, and a near-death experience during medical school, she found herself questioning everything she thought she knew about health, healing, and the human body.A Doctor of Osteopathic Medicine, craniosacral therapist, Reiki practitioner, and health consultant, Dr. Hartridge now helps people address the deeper roots of illness by exploring the intersection of mind, body, spirit, environment, trauma, and energy. Her work is grounded in a simple but profound principle: the body does not lie.In this episode, we explore the foundations of osteopathy and how it differs from conventional medicine, the science and philosophy behind craniosacral therapy, the role of fascia in storing trauma, and why emotional and physical injuries may be more connected than most people realize. We discuss concussions, chronic pain, nervous system dysregulation, the body's innate self-healing mechanisms, and the surprising parallels between kayaking, surgery, and energetic medicine.Dr. Hartridge also shares her personal healing journey, her experiences helping patients navigate the medical system during COVID, her work with medical cannabis, and why she believes true healing requires more than simply managing symptoms.Learn more about Dr. Hartridge on her website at https://www.drhartridge.com/.Support Terrain Theory on Patreon! Our member platform gives you access to weekly bonus episode content. Check it out: https://www.patreon.com/TerrainTheoryExplore our growing list of intentional Terrain Support products at https://www.terraintheory.net/collections/terrainsupportTerrain Theory episodes are not to be taken as medical advice.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfterParty music by Brendan Daniel

Most veterinarians spend their careers learning how to diagnose disease. Dr. Maureen Ann McMichael became interested in a different question: why was the animal sick in the first place?A board-certified veterinary critical care specialist and former veterinary school professor, Dr. McMichael has worked in emergency medicine, academia, and specialty practice for decades. Along the way, she began questioning some of the foundational assumptions of modern veterinary medicine, from nutrition and chronic disease to pharmaceuticals, injections, and the growing corporatization of pet healthcare.In this episode, we explore the changing landscape of veterinary medicine, including the surprising role that corporations like Mars now play in the industry. We discuss species-appropriate diets for dogs and cats, fasting as a tool for healing, environmental toxins, glyphosate exposure, and why chronic itching, anxiety, and behavioral issues may be telling us something important about an animal's terrain.The conversation also ventures into territory rarely discussed in veterinary circles: homeopathy, the placebo effect in animals, emotional trauma in pets, and the possibility that animals process stress, grief, fear, and even purpose in ways that directly influence their health. Dr. McMichael shares stories from her own practice, including working dogs that became ill when they lost their sense of purpose, animals whose symptoms appeared linked to past trauma, and research showing remarkable placebo responses in dogs with epilepsy.Whether you're a pet owner, a homeopathy skeptic, or simply curious about what a terrain-based approach to animal health might look like, this conversation offers a perspective that challenges many of the assumptions we've come to accept about disease, healing, and the animals who share our lives.Learn more about Maureen's work with the New Biology Clinic at https://newbiologyclinic.com/.Support Terrain Theory on Patreon! Our member platform gives you access to weekly bonus episode content. Check it out: https://www.patreon.com/TerrainTheoryExplore our growing list of intentional Terrain Support products at https://www.terraintheory.net/collections/terrainsupportTerrain Theory episodes are not to be taken as medical advice.If you have a Terrain Transformation story you would like to share, email us at ben@terraintheory.net.Learn more at www.terraintheory.netFollow Terrain Theory:Instagram: https://www.instagram.com/terrain_theory/Facebook: https://www.facebook.com/Terrain-TheoryX: https://twitter.com/terraintheory1YouTube: https://www.youtube.com/@terraintheoryMusic by Chris MerendaAfterParty music by Brendan Daniel

In this episode, Dr. Jo explores the toxic "should" statements that plague healthcare professionals and fuel burnout. She shares personal stories about breaking free from perfectionist expectations and introduces the powerful concept of "Gap vs. Gain" thinking from Dr Ben Hardy and Dan Sullivan's transformative book. Learn practical tools to distinguish between realistic professional standards and exhausting perfectionist expectations, including how to handle modern challenges like patients bringing AI-generated diagnoses to consultations. Dr. Jo provides actionable strategies to shift from self-criticism to self-compassion while maintaining clinical excellence. Resources Mentioned:"The Gap and the Gain" by Ben Hardy and Dan SullivanJournal of Occupational Health Psychology (2023 study on perfectionist expectations)Dr. Kristin Neff's research on self-compassionStanford Medical School research on healthcare professional expectations Connect with Dr. Jo:Join the weekly newsletter https://drjobraid.comFollow on social media www.instagram.com/burnoutrecoverydrShare your "should audit" insights with the community. See omnystudio.com/listener for privacy information.

This week we're looking into your apartment across the way with a review of 2021's The Voyeurs. Realizing they can see intimate details of their neighbors lives, a couple turns from interested to obsessed. Written and Directed by: Michael MohanStarring: Sydney Sweeney, Justice Smith, Ben Hardy, and Natasha Liu BordizzoCome on in and have a listen! What do you think of this movie? What are others like it you enjoyed? We'd love to hear from you! Please like, follow, subscribe, share.

Welcome to PTBN Pop's Movie Review of The Day! Every weekday we will be reviewing a movie whether it be currently in theaters, featured on streaming or just a film that we hold near and dear to us. With the release of “Michael” last week, this week we're focusing on other Bio Pics . On today's episode, Steve Riddle is reviewing “Bohemian Rhapsody” from 2018 starring Rami Malek, Lucy Boynton, Gwilym Lee, Ben Hardy & Joseph Mazzello.

I'm bringing back a conversation that forever changed some foundational beliefs I had on motivation. Dr Benjamin Hardy is a now famous Organizational Psychologist. He's also now the author of multiple best selling books. I first had him on this podcast for his book, Willpower Doesn't Work. Then again for his book, Personality Isn't Permanent. I think he's been on here four or five times now. But it was during one show that he just touched on a story that I ended up using for the opening story in my book, What Drives You. Ben grew up in what I would call a fairly strict religious construct, where the religion was looked at as the purpose of life. Then he watched his parents divorce, which was antithetical to the religion, and while his mom devoted herself to a sketchy health related business, his dad became a meth addict. Ben couch surfed as a teen, barely made it through high school, and at age 19 found himself playing video games, literally all day, sometimes having to fend off other meth addicts who came to his dad's apartment. And I hear about this while Ben is on my show with his next bestselling book in the “self-help” category. Meanwhile I had nine kids who I was trying to raise “perfectly” so they'd grow up to…maybe be a renowned psychologist and author making big money with a beautiful family. Like Ben. So following, is the in depth story I was incredibly curious to understand. Find Ben anywhere, just type in Ben Hardy. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you set "realistic" goals for your property management business, you might actually be limiting your growth without even realizing it…  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull challenge entrepreneurs to think bigger, much bigger. Inspired by their experience flying a fighter jet and the concept of "impossible goals" from The Science of Scaling, they break down why realistic goals keep you stuck in current thinking, how unrealistic targets activate visionary leadership, and why 10X growth can actually be easier than incremental growth.  They explain how impossible goals shift your brain from grinding harder to thinking differently, why realistic targets often become a yardstick to beat yourself up, and how visionary entrepreneurs use bold thinking to collapse time, find new pathways, and unlock opportunities that logic alone would never reveal. They also share how to handle naysayers, protect your vision, and use doubt as fuel instead of letting it shrink your ambition. If you're ready to stop playing small, stop chasing "safe" growth, and start building something that transforms your market — this episode will challenge the way you think about goals, leadership, and what's actually possible in your business.   You'll Learn (00:00) Introduction to DoorGrow and Unrealistic Goals  (07:37) The Importance of Unrealistic Goals  (15:54) Overcoming Doubts and Limitations  (22:56) Visionary Thinking and Future Goals Quotables "I want to tell everybody to be unrealistic."  "You need to decide, I can do the things that I want to do."  "The slowest path to growth is to do it alone. So let's grow together." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:01) All right, five, four, three, two, one. All right, everybody, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's topic, Sarah wanted to talk about. I want to tell everybody to be unrealistic. We're going to talk about unrealistic goals. She wants you to be unrealistic. I do want you to be unrealistic. And I also want you to clear all of this off. OK.   Yay. Happy. Yeah. Slightly. All right. All right. So one of the things that we got to do very recently is something that I never, never thought we would be able to do because it was seemingly unrealistic. And that was to fly a fighter jet. And by fly a fighter jet.   Yes, it was a real fighter jet. It's an L39 Albatross. For those of you that are familiar, it was not typically equipped with fighter equipment. It was mostly used as a trainer. However, it can be armed and therefore is classified as a fighter jet. And yes, we actually got to fly it. We didn't just go in it and take a look and see. Both Jason and I, one at a time, of course, got to.   fly a fighter jet and do some aerobatic maneuvers. Which was insanely fun. Right. So we took a trip to Australia and to visit my parents in Brisbane. And we saw a billboard that said, fly a fighter jet. And I was like, what? And Sarah's super into flying. So was like, hey, there's a thing. It says this. And she's like, what? I don't think so.   And I'm like, yeah. So it turns out there's, guess, the person there that runs it told us there's three countries in the world that allow you to do this because normally you can't fly one of these planes or go in as a consumer to fly one of these planes because, you know, there's all these rules because it's then a commercial flight and a commercial flight. have all these legal requirements and things you can't in the U.S. They cannot.   You cannot charter or pay for a chartered pay for a flight and then not have all these safety things in place. And this is not like, it's not the same, right? Like he's teaching us at the beginning how to eject. He's like, if we need to eject, this is what you need to do and like do this. And I'm like, what? And so there is not an ejection seat on it. There's no ejection seat. So what we'll do is we'll fly up really high and then you're going to.   do this thing and do this and the canopy will fly off and then you gotta push off. then once you're in the air and you've then pulled this thing, if your parachute doesn't automatically deploy, you wanna grab this. And I'm like, if I don't remember all this, I die? Like what? Yeah. So. It's just two levers. Could you imagine if you're on. It's two levers to open the canopy and he's gonna fly and you don't have to jump.   You're like, have to launch yourself. right, you don't have to launch yourself. You pretty much will just wait for the plane to fall out from under you while you float in parachute. Could you imagine you're like, get herded in like cattle into Southwest and you're like, you're on the Southwest bus, right? And you get your seat. Actually, they're going to have assigned seating now, I guess. But before I was just free for all. you're like, get in and you're like, and they're like, hey, by the way, here's how to.   like find a parachute and here's what all the steps you need to do in case there's a problem. Do you have this down or you die? You ready? We're like, wait, what? Yeah. They're just like, here's a flotation device and your seat and like here's how to use your seatbelt and then breathe in this thing if you need to. And otherwise, like that's it.   But yeah, like parachute down. Because on the airlines, it's like, if you survive the crash, then we'll tell you what to do after that. Don't worry about it. OK, so. Sorry. Yes. So no possible goal. It's very, very safe to fly on the airlines. is. it's it's consistently getting more and more safe. This is slightly different than flying on an airline. This was it was really cool. Super fun.   He let us take the little joystick control and like. The little joystick control. What do you call it? What is it called? The little joystick control. It's between your legs and it's a joystick. Don't get any ideas. just called But you grab this thing and like, yeah, you take the stick. like, do you want to do it? He's like, all right. He guided me through doing, I got to do a barrel roll. Yep. And I got to do a loop. Yep. Which I call a loop-de-loop. Yeah. But I got to do a loop-de-loop.   And it was really, it was crazy. Like I'm like doing, I'm like, and we got a video like on his DJI camera, like a GoPro, like the whole thing was recorded. So there's evidence that I did this. Right. But yeah, it pretty wild. was really wild that we could go do that. And apparently if you spend enough money and you're in the right country, you can do maybe anything. I don't know. There are certain places, upon further research.   There are certain places in the US that will let you fly certain jets. And the Albatross is actually the most common out of the ones that you can fly in the US. The is finding someone that will allow you to fly it. that's a bit different. Yes. Like if you get to control it. Because, yes, exactly. Yeah. And sometimes ⁓ these are owned by private owners. So like if you know a guy and you go, hey, can you...   Can you take me up? They might let you take the controls. might let you do it, you know, but there's also schools. I think there's one. Oh, I forgot where it's called, but it's called like Jet Trainer Center or something like that. The guy that runs it is Larry and they have an albatross is one of them, but I think they have like six different actual jets that you can fly and learn as well, which is   really cool. But then there's schools. So it's not impossible in the US. It's just there's a few extra hurdles that you might need to cross. it's something though that I thought I would never ever get to do. Like when you look at these crazy jets, generally I don't think   you look at it and go, yeah, I could fly that one day. We went to that air show. During any of that point, were you looking at those planes going, yeah, I could fly one of those. Yeah, I wonder what it would take to fly one of those. No, I was not thinking that. right, because you just don't usually think that it's possible. You think, oh, wow, those are probably owned and many of them are by museums.   or by some sort of club that's funded to keep this thing airworthy and maintained and flying, they probably aren't going to let the public fly it. Okay. So why is it important to have unrealistic goals? Well, I think you should be very unrealistic in your goals because if you're realistic, if you go, okay,   I just want to do things that I know that I can do. Then it almost takes the fun out of it, number one. And I think that's, for entrepreneurs, that's half the battle is, it fun? What was the journey like? Or was it something that you can just go, yeah, I did it, but everybody else can do it too. Where's the fun in that? Yeah, Cindy Lauper said girls just want to have fun. ⁓   So we had to make sure she had some fun. ⁓ Yeah, guys, we want to have some fun, too, right? So it was yeah, was super cool to be able to do that. I think the way I view this, I've been explaining the idea of unrealistic goals or impossible goals, ⁓ which we got the idea from Dr. Benjamin Hardy and his book, The Science of Scaling. And we got to hear him talk about this at a mastermind. The idea is that our.   know, realistic goals are based on our current limited level of thinking. And so that means our brain already knows how to do it. And it usually is just do what you already know how to do. But because that's not enough, just do more, work harder. And that's not a great strategy or great path is to just work harder because that's not really exciting. That's not super. That's not fun. Like, hey, work, work, do what you're doing already, but work harder, which is less, more uncomfortable. just.   More effort. Work 22 hours a day instead of 18. Yeah, yeah, more hours. And so Impossible Goals, our brain, I view as this magical like quantum computer. Like it can create whole realities instantly in our head while we're sleeping. And it can do all these amazing things. And our unconscious mind or subconscious can be working on problems and crunching and chewing on challenges and figuring stuff out and coming up with ideas.   that bubble up to the surface. But if we focus on realistic goals, it shuts down. It doesn't have anything useful to do. It's going to figure out why is this so hard? Cool. Here's all your reasons. Let's just make it harder. And how do we avoid pain? Well, I'm going to convince you or cause you to have challenges in just even doing this because this sounds uncomfortable. It doesn't sound fun. So I'm going to give you all the excuses and BS stories and reasons to not do it. So our brain actually starts working against us.   And so when we get in, so usually realistic goals become this yardstick by which we beat ourselves up with over the head, right? And we measure ourselves by it, but then it really just becomes a tool to beat ourselves up. Whereas when we shift into impossible goals or unrealistic thinking or unrealistic goals, it doesn't matter if we hit these goals. It just matters that we have this amazing new tool or resource to convince or get our brain to think differently and to come up with new pathways.   And so our brain becomes this awesome tool to find new pathways or new ways of thinking. And it gets us to think differently. So even if we don't achieve the goal, we're far more likely to get good results because we're thinking outside of our current limitations or the current box. And so we use goals as a tool or we use time as a tool. We either shorten the timeline for the outcome to where it becomes impossible or unrealistic, or we just 10x or increase the goal amount or what.   result we want to achieve in the timeline we had set. And so time becomes a tool or the goal becomes a tool and we find new pathways. We find new ways of doing this. And I've seen clients do this. I've seen this in reality. We've started doing this in our own business. And this is why we're able to innovate, come up with new ideas, because our brains are alive. This is where you actually shift as an entrepreneur into being a visionary entrepreneur. Because if you're focused on realistic goals, there's no vision. You already know what to do.   You know it all. You already know what to do. And so you're not focused on anything different or anything new. There's no vision there. And the Bible says where there's no vision, the people perish, right? You got to some vision. That's leadership. So now you're a visionary, you're a leader. And visionaries and leaders throughout history have always had some sort of goal that everybody said, that's not going to work. That's impossible. Why are you trying so hard? Just focus on something realistic.   And the cool thing about these impossible goals is even if you don't hit it, you're not going to beat yourself up. Like if your goal is a thousand doors in a year, but you hit 300, are you going to cry like a little baby? No, you're not going to cry. You're going to be like, Hey, this awesome. You're going to be excited. And so you're still like, I didn't hit the goal, but I won. But if you have a realistic goal and you're like, I want to get a hundred doors this year.   then you're going to feel like garbage when you don't hit it. Cause you're like, it's so realistic. know I could have done it and I didn't do it. And then you start beating yourself up and I didn't do it this year, Jason. And I should have signed up with door grow and I just didn't do it. And I would have achieved my realistic goals or maybe some impossible ones. And you drop the ball. You messed up. You should have got with us and we could have helped you out. All right. You messed up. Isn't that from A.A. You done messed up A.A. Ron. Yeah. Okay.   Key and peel. right. So here's how to not mess up your maintenance though in property management. OK. That was a segue to our sponsor. was. gave me like three of them and that's did we go with this? OK, cool. So ⁓ yes. So how do I turn that on? boy. All right. Right over here. Many clicks. wait. No, no. I got it. I got it. All right. So.   Yeah, you made me close this. because you said it was in the way. Right on the screen. Because you got to like. right. All right. Here we go. Sponsored by this episode, sponsored by vendor. So many of you tell us that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 percent? That's exactly what vendor is achieve their leveraged cutting edge AI technology.   Use that to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off, never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well-deserved break. Don't let maintenance drag you down.   step up your property management game with Vendoroo. Visit vendoroo.ai ⁓ slash door grow today and make this the last maintenance hire you'll ever need. All right. It was a smooth transit, smooth operator. Cool. I'm leaving this up because I need the outro. Fine. No. Okay. I can't. Sorry. Well, I said no. all right. Cool. So here's what I was thinking originally, right?   is... boy. I know. So when you start to think about the things that you want to do...   You know when you have that half second where you just dream a little bit? Yeah. And it's almost like you get transported back in time where when you were a kid and people would ask you, what do you want to do when you grow up? And you can say anything. Yeah. And it doesn't matter what you say. You can say anything in the world. I'm going to be leader of the free world. I want to be an astronaut. President of the United States. you should be an astronaut.   I wanna be a doctor that operates on, I wanna be a brain surgeon, right? And people go, yeah, you should do that. That's amazing. That's so great. We need to get back to more of that in adulthood though. So now it's like, hey, what do you wanna do with your business? And for some reason, instead of this outlandish, unrealistic, seemingly impossible, crazy thing where it's like, you know what? I wanna take over an entire state.   or wanna dominate the entire market, or you know what? Actually, I think what I wanna do is I wanna get so big that I purchase all of my competitors and all of the slumlords properties and I turn them around. And then I completely eliminate bad property managers and slumlords in my market and I'm gonna do that. Man, that's exciting, but we don't allow ourselves to do that anymore as adults because we're so nervous about, but.   Can I do that? And what will other people think about it? And will people believe that I can do that if I say this crazy thing? Do you think that it would have been crazy for me to tell people, hey, one day I'm gonna go fly a fighter jet? Yeah, people would have laughed at me. They would have been like, yeah, sure you are. Sure, okay, Sarah, sure. So here's my current goal. And it's not a new goal.   It's on the list, but it's definitely staying on the list. My goal is to fly a Boeing 737 without being an airline pilot. You don't want to work for the airlines. So if I went to the airlines, it would be really easy. It's like, oh, okay. I mean, it's not that hard, right? Because you're choosing a path that you know is going to get you there. I don't want to work for the airlines, but I really want to fly a Boeing 737.   So without working for the airlines, that seems pretty much impossible. And in fact, I have shared this online on social media and pilots, pilots are telling me that it's impossible. They're like, yeah, good luck. You'll never be able to do that unless you work for the airlines or you could go fly a simulator. Why don't you just be happy with the simulator? So when we share these crazy goals and people go, you can't do that. That's never gonna happen.   Are you insane? Like, who do you think you are? That's my favorite one. I'm like, you don't even know who I am, right? Who do you think you are? You can't do that. I'm like, watch me. Watch me. Just watch. So for me, like that's fuel. For other people, it's so crushing. For other people, when people have this huge goal and they're like, ⁓ I'm so excited about this. I'm going to do this. And other people, nay, nay on that.   And they go, no, no, no, you can't do that. Let's keep you down here. Let's keep you small. I don't know. You're dreaming too big. Like that's not, it's not going to happen for you. Sometimes that feels really crushing and it takes the wind right out of your sails. And then you go, you know what? Maybe they're right. I shouldn't even try. Okay. So you can either use it as fuel. If you're somebody like me who likes to prove people wrong.   then that's great fuel. If that doesn't fuel you, then you need to be very selective with who you tell your goals to. So if you know that, I'm gonna say this thing in the first second that I get pushback or questions or doubt or people who are just fearful and not as confident as I am in my dream and in my belief, and that's gonna shake me and that's maybe not gonna help me.   pursue this goal that's going to deter me and bring me down and slow me down, yeah, then you need to be very selective with who you're sharing that goal with. And sometimes you have people around you that are really supportive and sometimes you don't. So the message in this is one, have the goals that just seem like...   They are impossible. Like Sarah, there is not a way to fly a Boeing unless you work at the airlines. And I laugh at it. When I see people personally, when I see people commenting like that, I go, ⁓ that is a cue to me. It tells me how small their vision is. Their thinking is limited. So. Yeah. It's kind of it's once you're on the other side of it.   Once it's like once you see something you can't unsee it. So once you're on the other side of that and now you hear somebody saying you can't do that. That's not possible. That's not realistic. That's never going to happen. That's not how things work. Who do you think you are? I can't believe you would even think something like that is possible. Is that a good idea? Right. All of those things. Then you start to go home. Well.   for someone like that, yeah, it would be impossible, but not for someone like me. So you need to decide, I can do the things that I want to do. And as soon as you make that decision, like flying a fighter jet, super cool. How much effort did we put into making that happen?   No, we made a phone call. We paid money. Yeah. He saw a billboard. We put on a jumpsuit. We climbed in the plane. That's it. He saw a billboard. And then we didn't try. didn't. And then I grabbed the little stick thingy. Oh, God. And then I just did it. The joystick. So we didn't try to hunt people down. We didn't try to find a place that we do it. We didn't do a bunch of research. We didn't spend a lot of time talking about it or researching it or.   trying to find people who know people. We didn't do anything. We saw a billboard. So sometimes when you have an unrealistic goal, it's okay if you don't know how it's going to happen because it very rarely happens the way that you think it's going to happen anyway. Because once you decide...   and once you're confident, once you're solid in that goal and you go, I am committed to doing this crazy thing and I don't care if people think that I'm crazy for wanting to do this thing, I'm going to make it happen. All of a sudden, doors start opening for you, phone calls start happening, connections start happening. Derek and I were just talking about this last week. It's the things that you can They don't know who Derek is. Derek Morton is one of our amazing clients who's taking over the state of Utah.   So it's very often the things that you would never expect, you would never plan, you would never be able to sit down and think in like, you know, your 150 step plan to get me from A to B, it wouldn't make the list because the things that will happen to you, they will just come to you. Things will just happen. The right opportunities will show up. The right people will show up. The right connections will show up.   Things will just start falling in place and happening for you, but it all stems on one thing, and that is your belief in your ability to do things that are seemingly unrealistic. There you go. Cool. All right. So I concur. I agree. Have impossible or have unrealistic goals. Why? Because when you shift into that level of thinking, no longer is it that yardstick. Now you're in playground.   Now you're in this fun space of like imagining, having vision, and it doesn't matter if you hit it or not. It just, it shifts you into a healthier space of thinking. And then you'll find new pathways. You'll find new ideas. You'll find ways to collapse time. ⁓ Ben Hardy calls it finding wormholes. You find these ways to get to the result in a much shorter period of time that takes way less steps. It's not as much work. He wrote a preceding book before that, that was called 10 X is easier than two X. And in that he's talking about how   It's actually easier to go bigger than to focus on smaller growth goals because smaller growth goals, there's a lot of different ways to do it and it's a lot of hard work, but there's very few ways to grow big quickly and it's usually less steps and less work. So a of people think, well, it's going to be so hard. It's actually easier if you do it right. So have some impossible goals. Okay. Anything else we need to add to this? One last thing is we have a...   Seemingly impossible goal right now a door grow that we are yet again Making a reality. It will be something that changes the entire property management industry forever and No one has done it. No one has done anything like it and it seems crazy it seems like Insane to even really   think about it. However...   We're gonna make it happen. And 2026, we are launching something that really will take over the entire industry. So stay tuned. Watch our crazy journey. We've talked a little bit about it. ⁓ Watch our crazy journey and see what happens when you too set yourself some pretty impossible goals. Cool. So if you felt stuck or stagnant,   and want to take your property management business to the next level, reach out to us at doorgrow.com. For free training on how to get unlimited free leads, text the word leads to 512-648-4608. Also, join our free Facebook community just for property management business owners by going to doorgrowclub.com. And if you want tips, tricks, ideas to learn about maybe some of our offers as well, go to... ⁓   dorgor.com slash subscribe and subscribe to our newsletter. And if you found this episode even a little bit helpful, don't forget to subscribe on whatever channel you're watching this on and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.   All right, we're out.

Your process for goal achievement is key. Because you’re doing a lot behind the scenes before anyone even knows that you’re alive. So we’re essentially moving from being invisible and working hard behind the scenes — to ideally, at some point, bursting on the scene and being recognized as a force in your marketplace. But none of that happens by accident and it doesn’t just come from setting goals. It requires having those processes in place. David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be discussing your process for goal achievement. Welcome back, Jay. Jay: Hey, David. Thank you. It’s always a pleasure to be with you. I’m going to be brutally honest here. I’m really good at setting goals. But I’m not very good at mapping out how I’m going to accomplish those goals. I think it’s good that I’ve taken that first step. And I kind of have a mental idea, but I never really go back and say, “yeah, I accomplished that thing.” So I think I’m missing some of the motivation to set more goals. That’s one of the key things about goals. Once you’ve checked ’em off, you should feel good about yourself and then do more goals. And I don’t know if I ever reached that point. David: Interesting. And I think a lot of people feel the same way. I know I’ve certainly had that situation over the years and still do to some extent. We talked about goals several weeks ago. I really wanted to get to the idea that it’s great to have the goal. But it’s like looking at the top of a ladder and saying, okay, that’s where I want to go. Or it’s like looking at the sky, that’s where I want to go. But ultimately, the goal isn’t what’s going to get you there. The goal may motivate you, but the goal is not going to get you there. Ultimately, it’s the process that’s going to get you there. Assuming you have a process. So if the goal is to generate a certain amount of revenue in your business, or have a certain amount of money in your personal bank account, or start a business, whatever your goal is, the next step is to say, okay, what are the specific steps? What are the combinations of tasks and projects that are going to be necessary to help me achieve that goal? Because the tasks, the individual things I have to do, and the projects, essentially the things that are composed of a bunch of tasks, are what’s going to get us there. And the combination of these things is essentially the process. If my goal is to generate a certain amount of sales revenue, and I’m not there yet. I generally want to start with a process that says, Okay, let’s take a look at exactly how much your existing clients are worth to you. What did they spend with you last year? And then, do I think they’ll spend more, less, or about the same this year? And generally, you’ll have a reasonable idea of that. Whether it’s going to be about the same, maybe a little more, maybe a little less. You won’t know for sure, but it’s a great place to start. Then you say, “Okay, if I can count on my existing customers for this level of revenue, and I want to get to that level, how do I fill that gap? Because if this is the goal and this is where I am now, then we have to look at the process that will get us there. What’s the combination of tasks and projects that will allow us to reach that revenue goal? When we focus on that, everything we do during any given day now leads toward the goal. As opposed to just having scattered focus, just doing a bunch of different things. Just thinking about our goal, but not exactly sure how we’ll get there. But when you start to think of it in terms of tasks, projects, and ultimately your process, that’s what’s really going to make the biggest difference. Jay: Yeah, I think if you don’t do that, it can be really demotivating, right? I think I’ve told you in the past, when I was in the restaurant business just starting out, I would have an area manager come into the store and we would set goals, and the first one is always what you’re talking about. How are you going to increase sales? And he would just increase our sales on the goal by ten percent, right from the previous year and never tell me what I can do to, you know, I’m new, “okay, how am I going to do that? What are the steps?” And it was just this arbitrary number that he came up with and never trained me or told me how I could accomplish those things. So then the follow up is like, “oh, you didn’t achieve your goal.” And I’m like, “well, you never told me how to achieve my goal,” right? David: Yeah, the what is very often easy, it’s in the how that we get into all the details. And that’s what’s missing with a lot of people .And that’s why when we work with our clients in our Total Market Domination course, majority of it is the how, the specific steps that need to be taken in order to get to the desired goal. And when I say how, it doesn’t mean that you have to do it, either. It means somebody has to do it, right? So you can get into this idea of who versus how, which is a great book, by the way. Dan Sullivan and Dr. Ben Hardy wrote a book called Who Not How. Excellent book. But that concept still requires somebody to know how to do the things. So either you’re going to find somebody who has that skill and you’re going to get them to take those actions, or you’re going to have to know what to do, either do it yourself or train someone else to do it so that those things can be done. And then when you start focusing on that sort of approach, that becomes your process. You say, “okay, when I take this action, then I am likely to get this result.” And then you look at those results and you gauge it based on what you’re expecting. And then you tweak and adapt it as you go. But ultimately it’s all about the process and whether the process is figuring out what to do or knowing what to do and then taking the action to do it, or whether the process is identifying the right people that you need to bring into your organization to help you with it, it ultimately all boils right back down to the process. Jay: Yeah, I think it’s so important to say it’s not all on you, right? Identify those things that you need to do and put the other things on other people’s shoulders so that you can focus. I also love how you pointed out that as you’re assessing your goals, if you’re not getting there, you need to tweak and change. I think sometimes we just say, Oh, that was it. Didn’t work. So I guess that that goal wasn’t right and so again, you’ve demotivated yourself instead of kind of reworking that goal. David: Yeah, and so often we don’t even realize how close we are to something until it actually happens. And it reminds me of that analogy about how an airplane is off course for 90 percent of the flight. And so the pilot’s job is to make constant little tweaks to get you back on track toward wherever it is that you’re going. So you take off, you’re headed in a direction, and then there’s a little bit of wind and it sends you one way and then they have to compensate for it. So most of the little steering we do, even when we’re driving a car, your hands are moving slightly back and forth. And the reason it’s doing that is because you’re slightly off course most of the time. When you use an analogy like that, and when you recognize that it’s exactly the same in life, it’s exactly the same in business, you’re going to be off course, most of the time. And so you have to just keep adapting and keep making these tweaks to make sure that you’re back on track and following the path that you’ve set, which, of course, in what we’re talking about today is your process, the tasks, the specific things that have to be done, the projects, the longer term things that require multiple actions and the ultimate process that you’re using to get there. Jay: Yeah, absolutely. And I also think when you talk about, you know, find the who, I think that one of the biggest mistakes that I see people make is they don’t, and I really struggle with this, they don’t share their process with other people. They don’t seek mentorship. And so they’re reinventing the wheel. You know, a lot of these things have been tried and tested and you can skip a lot of pain and a lot of hassle if your who includes somebody else, just another ear call you, right? You know, bend people’s ear and see what they think. And like I said, I really struggle with this. I do everything quietly. And if it doesn’t work, then I’ll go, okay, I should do something else. Cause I don’t want somebody else to know that I failed. David: And of course you haven’t failed until you’ve decided that you failed until you give up on it, right? Because a lot of times we can be trying the same thing and it’s not working. It’s not working. It’s not working. And you keep doing it. And then eventually it works. So it’s like, okay, but if you quit before then, you may consider it a failure, but it might not have failed as long as you keep going. It’s also interesting when you talk about the idea that people tend to keep to themselves and they don’t share stuff. That’s really where we came up with our brand, TopSecrets.com, is the idea that not so much that these things are impossible to find out. It’s just that they’re not often shared. A lot of sales and marketing training boils down to essentially fortune cookie kind of stuff. Be good to your clients and they’ll be good to you. People do business with those they know, like, and trust. And these platitudes are maybe a little helpful, but until you know how to put them into action, until you know the specifics of, “okay, what do I do with that information? How do I get people to know, like, and trust me” if that’s the goal? And they’re three different things, right? First of all, do they know that I’m alive? You know, creating that initial awareness. And so in our program, we refer to it as First Contact. What is your First Contact with a new prospect or client going to be? Because that’s going to determine whether or not they even know you’re taking in air on the planet, which is a prerequisite to them either being able to like you or being able to trust you. It all starts with that. And so when you have specific processes in place for here’s what we do to get ideal prospects, not just anybody who can fog a mirror, but here’s what we do to get ideal prospects to know who we are. And then here’s what we do to get them to like us and trust us better. We don’t really use those terms specifically in our program, but what we do focus on is how do we create that level of awareness in the mind of the ideal client, so that they think of you as the obvious go to choice for them? Because if they don’t think of you that way, and they think of someone else that way, then it’s very likely that someone else is going to get the business. Jay: Yeah. , those are all really, really good points. And like you said it’s a process. You have to be meticulous about it. I think one of the things that is hard is that, you know, we compare ourselves to successful people in business and we know them as already successful. And so we don’t really understand that they went through these processes, right? They suffered. They struggled. And so the fact that you’re going through that, the fact that it’s hard and it doesn’t look hard to other people, it’s deceptive, right? We don’t see what they’ve had to go through. We don’t see that they took these steps. David: Right. And neither does the market. If the people that could buy from us don’t know we’re alive, they have no idea what we’re going through. They have no idea that we’re struggling because we haven’t figured out a way to introduce ourselves to them that is in any way compelling, right? It’s just like “overnight success” in any capacity usually doesn’t happen that way. There’s usually a lot of behind the scenes. One of the things that we also focus on in our training is the idea, since that theme is so common, we focus on the idea that a lot of what you do in the early stages is going to be invisible. And so, you’re doing a lot behind the scenes before anyone even knows that you’re alive. And so we’re essentially moving from that, being invisible and working hard behind the scenes, to ideally at some point bursting on the scene and being recognized as a force in your marketplace. But none of that happens by accident and it doesn’t just come from setting goals. It requires Having those processes in place. Jay: Yeah, I think that’s so important. Every once in a while, you see somebody who had an idea and it just explodes, right? And they fall into a pot of gold. But, you know, we tend to think that that’s how it’s going to happen for us. You know, I see these people who are like influencers on YouTube or whatever, and they have millions of views. I’ve looked at some of their stories. What you don’t see is that they publish videos without any success or following for an entire year before their channel blew up. They just kept pounding their head against a wall, but they had goals and they had plans and they worked towards it. And that’s the work sometimes that we’re just not seeing. David: Right, and clearly they resonated with other people because back to what we were talking about earlier You’re not going to generate that level of revenue unless you’re impacting enough people. So if your story is just that compelling and other people say “wow, this is really impressive,” then yeah, then you can really sort of attract that thing without a whole lot of effort. But for most people particularly if you’re going to do something as a business, it’s going to require a little more thought. Jay: Yeah, it’s going to be hard, right? But that effort is going to change you. It’s going to change your views. And I think you find out after the journey and after the pain that you’ve learned so much and now you’re better prepared to, you know, set your new goals and to work towards them. You build a strength, like you build muscle mass, right? So how can people find out more? David: You can go to TopSecrets.com, schedule a call with myself or my team. We’d love to have a conversation with you. If you know where you want to be in terms of your goals, and you’re not quite sure about the processes for getting you there, this is a great way to have a conversation. We can see if we think the same way, if our approach makes sense for you. If it does, great. Even if it doesn’t, we’ll have a great conversation. You’ll probably get a lot of good ideas from it. Jay: Yeah. And sometimes that conversation is enough to get you kind of moving in the right direction. David, as always, it’s great pleasure to talk to you. David: Thanks Jay. Are You Ready for the Processes that Will Get You To Your Goals? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

What if the reason you haven't created the life you know you're capable of has nothing to do with discipline, intelligence, or motivation — and everything to do with what your brain believes is "realistic" for you?   In this episode, we're diving deep into the neuroscience behind possibility, belief, and why so many high-achieving women stay stuck repeating the same year over and over — even when they want more.   You'll learn how your brain forms a possibility map that quietly dictates what you pursue, what feels safe, and what you automatically rule out. We'll unpack why "realistic goals" often keep you small, how your fear center and filtering system work against big visions, and why thinking bigger is actually easier — and more motivating — for your brain than thinking small.   This conversation will challenge you to re-evaluate the goals you've set for 2026 and ask the question most people avoid: Is this actually big enough to require a new version of me?   If you're ready to stop playing within the limits of your past and start expanding what feels possible for your future, this episode will completely change the way you think about goals, growth, and what you're capable of creating next.  

Send us a textA blast from the past with this one!! Some fantastic brews and tunes!! Ben was a great guest and his band rocks out!!Hop Station Craft BarGet Beer, Cocktails, and fab food while enjoying darts, vintage games. Hop Station is hopping!Niles BrewingUnique Beers and Cocktails! They host events and trivia weekly. Located in downtown Niles, Michigan!Perry Vine MeadsThe place to be in the Midwest to get your buzz on with the some of the finest meads ever!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Hour 2 of SportsTalk featured John Wilkerson and Charley Collier breaking down the Vols' loss to Illinois in the Music City Bowl, as well as Vols hoops analysis as UT wraps up non-conference play. Plus, comments from Tennessee QB Joey Aguilar, Tennessee RB DeSean Bishop, Tennessee DB Jalen McMurray and producer Ben Hardy joined for our weekly segment, Give Me a Break!See omnystudio.com/listener for privacy information.

Hour 2 of SportsTalk featured John Wilkerson and Charley Collier breaking down the Vols' loss to Illinois in the Music City Bowl, as well as Vols hoops analysis as UT wraps up non-conference play. Plus, comments from Tennessee QB Joey Aguilar, Tennessee RB DeSean Bishop, Tennessee DB Jalen McMurray and producer Ben Hardy joined for our weekly segment, Give Me a Break!See omnystudio.com/listener for privacy information.

Hour 2 of SportsTalk featured John Wilkerson and Charley Collier breaking down the Vols' loss to Illinois in the Music City Bowl, as well as Vols hoops analysis as UT wraps up non-conference play. Plus, comments from Tennessee QB Joey Aguilar, Tennessee RB DeSean Bishop, Tennessee DB Jalen McMurray and producer Ben Hardy joined for our weekly segment, Give Me a Break!See omnystudio.com/listener for privacy information.

This is the final episode of Own It for 2025 and Samantha isn't wrapping the year with a tidy bow… she's calling you out and calling you forward.This episode is about outgrowing who you used to be—and having the courage to admit it. Not intellectually. Not conceptually. But operationally. In your business. In your leadership. In your identity.Samantha breaks down why your past isn't something to escape—it's data. Data that shows you exactly where you've been capping yourself, over-functioning, or playing a role that no longer fits. She shares personal examples of stepping out of being “everything to everyone” and into the real work of CEO-level leadership, along with client stories that expose the cost of staying stuck in outdated roles.If you've been feeling burned out, restless, plateaued, or quietly resentful of the business or life you built—this episode is your permission slip to stop forcing it and promote yourself.Because leadership isn't about doing more.It's about becoming different.

In your younger years, you may have thought about your future self. I always wanted to be 30 and I would envision what it would look and feel like. I ultimately became 30. There I was. But I did not arrive and become the ultimate “Kevin” at that point. Five years passed and I became 35 and thought about how far I had come since 30. And this continues happening. As of this recording I just turned 55. Five years from now I'll be 60 and likely be amazed at how much I have grown and evolved past the 55 year old I am now. This is the focus of this episode.  I am back with Dr Benjamin Hardy. I have had Ben on this podcast six or seven times. His personal story is the lead in the first chapter of my book, “What Drives You.” Ben's books on willpower, personality, and personal transformation have put him at the top of the human potential movement. Here I give focus to Ben's book,  Be Your Future Self Now: The Science of Intentional Transformation. It was through Ben that I first heard the concept of, “End of history illusion”, where as I led off with, we look back with amazement at how far we have evolved from who we used to be, but we think who we are now is…who we are. Ben takes us through his research to see how we can open up our personal transformation if we will engage with the future self we are going to become and not only conceive of who we are today. Ben Hardy is an organizational psychologist and has devoted significant research to this issue and become a leading expert on the application of Future Self science. Ben's new book, Be Your Future Self Now, can be found everywhere and you can connect with him at benjaminhardy.com.  Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this powerful year-end reflection, Bradley explores the critical distinction between signal and noise in business—and how clarifying this difference can transform your 2026 planning. Drawing inspiration from Stephen Bartlett's Diary of a CEO and Kevin O'Leary's wisdom from his time at Apple with Steve Jobs, Bradley challenges listeners to identify what truly moved the needle in 2025 versus what just created distraction and complexity.This episode bridges two complementary frameworks: the signal vs. noise concept and Dr. Ben Hardy's scaling principles from his latest book. Together, these ideas offer a powerful lens for simplifying your business and focusing on what actually drives results.Connect with Bradley:1-1 Game Plan Call: Get Above The Business. Think Like an Architect. Design The Blueprint. Ready to Design, Systematize, and Grow a $1m-$3m Business? Begin building your business blueprint when you schedule your Game Plan Call at https://blueprintos.com.Bradley's company, BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass or book your Game Plan Call when you visit www.blueprintos.com!Thanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit....

Jerry broadcast this morning’s show from the new headquarters of Orbitus in Central Plaza in the heart of Tralee. https://www.orbitus.ie/ Orbitus provides legal, tax and HR advisory services. The Orbitus team spoke to Jerry about the company’s major investment in Tralee, transforming the former Guiney's building into its new HQ, and creating employment in Tralee. Minister for Public Expenditure Jack Chambers officially opened Orbitus’s new headquarters for Kerry and he also spoke to Jerry. The Orbitus team who took part in today’s show were Tommy Walsh, tax partner, Mike Stack, head of innovation, Jennifer Downing, managing partner, Jennifer O’Brien who is head of HR Orbitus, and Ben Hardy who’s a partner and head of commercial. Jerry also spoke to Tralee councillor Mikey Sheehy.

ED & LORRAIN WARREN'S FINAL CASE!! The Conjuring: Last Rites Full Movie Reaction Watch Along:   / thereelrejects   Visit https://huel.com/rejects to get 15% off your order Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ On the heels of its MASSIVE Boxoffice Success, Greg, Roxy, & Tara are BACK for The Conjuring: Last Rites Reaction, Recap, Commentary, Breakdown, & Spoiler Review! Greg Alba, Tara Erickson & Roxy Striar step into darkness with The Conjuring: Last Rites (2025), the latest—and reportedly final—installment in the Conjuring cinematic universe. Directed by Michael Chaves (The Conjuring: The Devil Made Me Do It) and written by Ian Goldberg, Richard Naing, and David Leslie Johnson-McGoldrick, this film brings back Patrick Wilson and Vera Farmiga as Ed and Lorraine Warren for one last case. In Last Rites, the Warrens come out of retirement to investigate the horrifying case of the Smurl family in Pennsylvania—a haunting that pushes them to their limits, both professionally and emotionally. Mia Tomlinson joins the cast as the adult Judy Warren, whose evolving psychic powers play a major role in the conflict. Ben Hardy appears as Tony Spera, Judy's partner and eventual ally in facing the supernatural threat. Meanwhile, Rebecca Calder and Elliot Cowan portray Janet and Jack Smurl, the couple whose home becomes the battleground for malevolent forces. Some of the most talked-about, chilling scenes include the mirror's sinister presence, manifestations of ghostly entities within the Smurl home, intense confrontations with demonic forces, and Lorraine's psychic visions that test the limits of her strength. The trailers tease that this installment is the “darkest” yet in the franchise, with a demon that holds personal vendettas and forces the Warrens to draw on every ounce of faith and terror. As the franchise bids farewell to Ed & Lorraine on screen, Last Rites delivers emotional weight, supernatural horror, and a climactic confrontation meant to close the chapter on their storied investigations. Follow Roxy Striar YouTube:https://www.youtube.com/@TheWhirlGirls Instagram: https://www.instagram.com/roxystriar/?hl=en Twitter:  https://twitter.com/roxystriar Follow Tara Erickson: Youtube: https://www.youtube.com/@TaraErickson Instagram:  https://www.instagram.com/taraerickson/ Twitter:  https://twitter.com/thetaraerickson Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Wolcott transformed military discipline into a wealth blueprint, showing how alternative investments, syndications, and holistic strategies create freedom, purpose, and true fulfillment beyond money.See full article: https://www.unitedstatesrealestateinvestor.com/unearthing-dramatic-holistic-wealth-and-a-firestorm-of-freedom-with-dave-wolcott/(00:00) - Mattias Opens the Show and Talks About Possible Format Changes(00:48) - Mattias Shares Family Camping Trip and Lessons Learned(04:32) - Transition Into Today's Guest and Investing Topics(05:01) - Introduction of Guest Dave Wolcott(05:14) - Dave Explains His Business Model and Wealth Journey Support(06:05) - Dave's Background: Middle Class Upbringing and Marine Corps Lessons(07:20) - Triplets Arrive: Financial Wake-Up Call and Wealth Journey Begins(09:50) - Early Real Estate and Alternative Investments Journey(11:20) - Creation of the Book Holistic Wealth Strategy as a Blueprint(12:01) - Military Values and Lessons Passed to His Son(13:12) - The Importance of Perspective and Discipline from Combat Experience(14:15) - Mattias Questions the Financial Planner Divide(14:30) - Dave Explains Why Traditional Financial Planning is Rigged Toward Wall Street(16:25) - The Movement Toward Control of Capital and Real Estate Alternatives(18:12) - Energy Investments and Massive Tax Benefits Explained(20:09) - Breaking Down Oil and Gas Investments Compared to Real Estate(21:23) - Fund of Funds and Investor Structures Explained(21:48) - What It Means to Be an Accredited Investor(22:23) - Pathways to Accreditation Through Real Estate Growth(23:01) - Why Passive Syndications Create Scalable Wealth(24:40) - Introduction to Private Credit as a Growing Asset Class(27:04) - Private Credit Lending Examples and High-Yield Potential(28:43) - Impact of Alternative Wealth on Family and Lifestyle(29:05) - Dave's Book Philosophy: Holistic Wealth Strategy and Deep Life Vision(32:19) - The Importance of Intention and Living With Purpose(33:48) - Challenging Retirement Accumulation Theory(35:08) - Mattias on Designing Family Life With Intention(37:02) - Dave Introduces Wealth Software Pantheon WealthOS(39:42) - Cash Value Life Insurance and Infinite Banking Explained(40:50) - Syndications as Untapped Opportunities for Real Estate Agents(41:38) - Dave's Free Gift: Holistic Wealth Strategy Book Download(42:06) - Dave Recommends 10X Is Easier Than 2X by Ben Hardy and Dan Sullivan(43:03) - Where to Find Dave Online and His Podcast Wealth Strategy Secrets of the Ultra Wealthy(43:40) - Closing Remarks and Thank YouContact Dave Wolcotthttps://pantheoninvest.com/https://pantheoninvest.com/pantheon-wealth-os/https://holisticwealthstrategy.com/Freedom is more than money. It's purpose, relationships, and living life on your terms. To dive deeper into holistic wealth strategies with Dave Wolcott, visit https://reiagent.com

Say goodbye to the Warrens with our review of 'The Conjuring: Last Rites'! On the menu: Ed and Lorraine's last case, Judy has the power, Annabelle appears (again!), callbacks to the first three movies, closing the final chapter of The Conjuring universe, and more!Support the show: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/bePatron?u=44878998⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/abiteofpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   BLUESKY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/abiteofpodcast.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ABiteOfPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  THREADS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@abiteofpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ABiteOfPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WEBSITE:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.abiteofpod.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  DISCORD: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/461OOcf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hosts: Derek Ivie and Noah ReedFor business inquiries please contact abiteofpod@gmail.comThe Conjuring: Last Rites, starring Vera Farmiga, Patrick Wilson, Elliot Cowan, Ben Hardy, Beau Gadsdon, John Brotherton, Mia Tomlinson. Directed by Michael Chaves

In business and in sales, the future is changing faster than most can keep up. AI isn't just a buzzword anymore. It's transforming how deals are made and how teams operate. In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Steve Trang of ObjectionProof.ai to explore how AI sales reps can book appointments, review calls, and follow up with leads instantly, what this means for property management entrepreneurs, and why learning to leverage AI now is critical to staying competitive. You'll Learn [01:24] The AI Revolution [11:11] AI Sales Reps [17:39] The Future of AI in Sales [27:31] The Importance of Asking Good Questions [34:49] Setting Impossible Goals to Grow Faster Quotables “I'm not here to say your job is at stake, but you should operate as if it is—because if you're not, you're going to get replaced.” “The version of AI today is the worst version you'll ever deal with—because it's only getting better.” “AI can instantly—99.9% uptime—call the prospect, ask questions, and book an appointment for you or your salesperson to actually run the sales process.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Steve Trang ObjectionProof.ai (00:00) We are building out an AI agent that can actually run sales.   call the prospect, ask questions, book an appointment.   for you,   so it actually sounds like you're having a conversation with another human being.   Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing.   increase profit and simplify operations and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway.   to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, my guest today is Steve Trang of objectionproof.ai, and we're gonna be talking about, I guess, the future.   Does that sound about right?   Steve Trang ObjectionProof.ai (01:36) Yeah, I would say that's very, very relevant, even more acutely today than normal. Yes.   Jason Hull (01:42) So we are in the middle of this insane AI revolution. know, AI is taking over quickly. Everybody's talking about all the jobs that are going to go away. Everybody's playing with chat GPT. It's becoming like their second brain. We're all maybe getting a little dumber because of it. Who knows? But we're also getting more more capabilities.   Steve Trang ObjectionProof.ai (01:59) Yeah.   Jason Hull (02:03) It's all speeding up so quickly even before we started. I'm like, I just tried this tool and you're like, have you heard of this tool? And like, there's just so many tools out there. before we get into all that, Steve, tell us a little bit, give us a little background on you as an entrepreneur and how you kind of got into entrepreneurism and what led to objection proof.   Steve Trang ObjectionProof.ai (02:26) Yeah, so it's going to be a long, secretive road because I got into real estate in 2005. So, you know, I did the good, you know, the, the get good grades so can get a good job deal. Right. I all that. was an engineer. I worked at Intel. and I realized fairly quickly, I wasn't manageable. And so, I had to, I had to find something else where I could work for myself. I read rich dad, poor dad from that. It's like, I got to do real estate, but.   I didn't take the advice quite right because I became a realtor in 07, not a good time. So that was a major, major humbling experience. I did some short sales, which are relevant again today. I a list of properties for banks, eventually started my own brokerage. You know, when the bank, when the foreclosure started dying down, became, my own brokerage. Did pretty well. had almost 1 % or we had 1 % market share for a very, short period of time. In the Phoenix market, one of every 100 transactions went through our brokerage.   then, I started buying houses, cash started wholesaling, did some flipping, started a podcast disruptors, which is where most people know me from. And then along the way I started a sales training program, started a title company, did some mortgage joint ventures. and then where we are today is AI. I probably sound very ADHD. I promise you, I don't have it.   I'm just always chasing the next object, which is very much a symptom of ADHD. But I can sit down and focus for long periods of time. It's just that I'm an entrepreneur, I started out as entrepreneur, and it wasn't until the last two, three years that I've actually learned how to actually sit down and focus. So that's how we got here.   Jason Hull (03:58) Okay, yeah.   All right, cool. So now that you know how to focus, what are you focused on?   Steve Trang ObjectionProof.ai (04:05) Our focus is at this point more than half of my work schedule, which is more than 50 hours a week, right? It's probably like 60 or 70, is on AI. And the reason why is because things are changing so fast and the things we're trying to do are so innovative. And everyone says that, right? But like We are building out an AI agent that can actually run sales.   And so that is something that a lot of people have promised is something we're actually doing. Now, it's not going to buy a house. Is that going to convince a landlord to allow you to do property management? You're still going to have to do the heavy lifting. But what it can do is initiate the conversation, right? So if someone fills out a form, AI can instantly, 99.9 % uptime, right, because it's all technology now, call the prospect, ask questions, book an appointment.   for you, the business owner or salesperson, to actually run your sales process. So we can actually book appointments. It sounds real. You can't tell it's AI. Well, if you're really, really deep in the AI world, you could probably tell it's AI. But most people can't tell it's AI. And so it actually sounds like you're having a conversation with another human being. And it took a lot of effort to make that happen.   Jason Hull (05:22) Yeah.   Steve Trang ObjectionProof.ai (05:23) So that's where a core, a very, very heavy percentage of our detention is today.   Jason Hull (05:28) Got it. Yeah. I've started playing around with it. I haven't pulled the trigger to actually have AI agents calling or cold calling my prospects. I'm a little nervous about doing that.   Steve Trang ObjectionProof.ai (05:36) Mm-hmm.   It's a there's there's elements of leap of faith, right? But you can also test it. You know, we have a if you want to, you know, give it out, we have like a way to opt in for AI to call you so you can hear for yourself what it sounds like. It's not perfect, right? Like the we launched it on August 1st to all our existing clients. So, you know, not that long ago. ⁓ And we're learning about bugs that we weren't aware existed as we're testing it.   Jason Hull (05:59) Yeah.   Yeah.   Right. Yeah.   Steve Trang ObjectionProof.ai (06:06) because that's how new this is, right? So we're still iterating   and getting better all the time.   Jason Hull (06:10) Yeah, got it. OK, cool. Well, that's that's the future. I mean, the amazing thing is. I just signed up for an AI tool like this last weekend and they had this chat bot on the home page that you click talk and it's like a voice, it talks to you and it can hear you talk and it was in the voice of one of the principals of the company. And it was like really good. I don't know if they use 11 labs to do the voice or whatever.   Steve Trang ObjectionProof.ai (06:29) Yeah.   Right.   Mm-hmm. It's probably   11 labs, so that would be my guess.   Jason Hull (06:40) But   yeah, it was like his voice and I could ask it anything. I was asking like, it do AI, like can it do API integrations with HubSpot and how would it connect to this? And it was like giving me, yeah, you could do this and this is how it would work and this way. And I was like, there was no question I could ask it, it didn't know. And it knew everything about the tool. I could ask all sorts of questions about its capabilities and it's like, nope, we don't have that functionality but you could do it this way. And I was like, I was like.   Steve Trang ObjectionProof.ai (06:53) All right.   Jason Hull (07:07) I felt like it knew more than any salesperson at their company I could have talked to.   Steve Trang ObjectionProof.ai (07:12) Oh, 100%. Yeah.   Jason Hull (07:14) And so I was really blown away. was like, I I spend hours asking questions because they had, it was like, you have to pay for the year for this tool, right? So I was like, I'm not going to pay for the year for a tool. If I don't know, like I can't trial it or anything. So I was like, I'm asking every question and because it could answer every question I could throw at it with ease. I got all my answers asked and nobody there had to spend any human labor time to talk to me. And I signed up.   Steve Trang ObjectionProof.ai (07:22) Yeah. ⁓   Jason Hull (07:42) It was pretty wild. And I'm like, wait a second, could I do this? Can my clients do this? Yeah. But yeah.   Steve Trang ObjectionProof.ai (07:48) ⁓ You can answer   all the questions. That's not a sales thing, right? Because we have a philosophy that sales is an emotional process, not logical process. So it can answer all the questions. It can remove a lot of the obstacles. But someone still needs to either sell a story or a dream. Or our philosophy is can we ask Jason enough questions.   Jason Hull (07:55) Yes.   Steve Trang ObjectionProof.ai (08:09) where Jason can formulate his own dream and decide to purchase himself. Because the thing we talk about is we don't sell. We get prospects to sell themselves. And so the one thing that AI cannot do just yet is to get you to sell yourself so that you're willing to sign a contract or pull out a credit card. The thing about entrepreneurs, business owners, and salespeople, the reason why we're such great buyers is because we tell ourselves great stories.   Jason Hull (08:18) Yes, totally true.   Yeah.   Steve Trang ObjectionProof.ai (08:34) The   general public is not as good at telling ourselves as great as stories. And so they don't need someone to facilitate that conversation to get them to pull the trigger.   Jason Hull (08:42) you   Yeah, I've really followed Jeremy Miner's kind of new model of selling sort of formula is NEPQ stuff. And because I noticed sales was getting harder and harder, like people didn't trust. And we're like in this post trust era, nobody trusts anything anymore. so, you know, everything's fake. Like is everybody's perception, especially since the pandemic, everybody got a little bit burned, you know, in the last several years. We're like, everybody's trying to trick us like   Steve Trang ObjectionProof.ai (08:48) Mm-hmm. Yeah. Yes.   Exactly.   Mm-hmm.   Everyone has an agenda. Yeah.   Jason Hull (09:10) And nobody has our best interests at heart. Everybody has   an agenda. And I'm actually working on a book right now called the Golden Bridge Formula, which is my philosophy in selling, which is basically if you can showcase how, if I am purely selfish and I'm achieving what I want out of life, I can show how it benefits you, my prospect. And so everybody can trust our motives. If the default assumption in sales is that your motive is to get their money.   Steve Trang ObjectionProof.ai (09:19) All right.   are mutually aligned.   Jason Hull (09:34) which is a really crappy sort of motive, right? But I have something I want more than money, right? Which relates to my purpose in life. And so we teach our clients how to build that golden bridge and how to do that. So I think it'll be really interesting to see when people start to build. I think that's the thing is it would take some real intelligence from, you know, a human that understands empathy and understands this.   question-based selling in order to build out AI bots that can do it. Well, I don't know, but we'll see.   Steve Trang ObjectionProof.ai (10:04) I would estimate we're probably about 12 months out because we can do it pretty well right now, but we can't do it well with latency and enough information. So like when we're scheduling appointments, like the reason is not to schedule an appointment. There's only a handful of objections, right? But when we're doing real estate,   Jason Hull (10:14) Yeah.   Mm-hmm.   Steve Trang ObjectionProof.ai (10:24) there's a lot more questions that need to be answered. And also there's all sorts of different creative ways we can solve the problem, right? Like, you know, the traditional buying land creatively is like, all right, Jason, look, you can pick price, you can pick timeframe, you can pick payments, but you can't pick all three, right? We're not quite there yet, because the dimensions of how you can negotiate a real estate transaction.   Jason Hull (10:40) Yeah.   Steve Trang ObjectionProof.ai (10:47) It's substantial, right? It could be like, what's most important to them? Is it the depreciation? Is it the tax consequences? Is it the appreciation? Is it the cashflow? Is it I need to hide my taxes, right? Like what is your agenda? And so like AI doesn't have all the information today.   Jason Hull (11:02) Hmm.   Steve Trang ObjectionProof.ai (11:04) But I imagine 12 months from now, we can have enough data, can have AI figure all that out.   Jason Hull (11:10) Yeah, I would think so. okay. Well, tell us about objection proof. Like what is it?   Steve Trang ObjectionProof.ai (11:17) Okay. So, before we get into that, I've been a sales trainer for more than six years now. So we've been coaching the top, house buyers across the country. You know, I'm in Collector Genius, I'm in boardroom and family mastermind. And so like, I work with the biggest and best operators across the country. And as I was looking at it, we've trained hundreds of sales teams and we've trained thousands of salespeople. And so when we talk about our AI tool, it's really just leveling up what already existed.   Jason Hull (11:29) Mm-hmm.   Steve Trang ObjectionProof.ai (11:45) And so earlier this year, we had three different individuals. We Stephanie Biders, the left main, Brad Chandler with Express Home Buyers, and then Casey Ryan, another really successful wholesaler in Vegas. All three of them, in a course of days, pulled me aside and said, hey, Steve, can you create an AI tool that does this? Hey, Steve, can you create an AI tool that does that? And the things they were asking for was an AI tool that can do automatic call reviews.   Right, because there's nothing more frustrating as a business owner than to sit down and listen to call reviews, right? I'd rather cold call than listen to a call review. And so, ⁓ so can you automate the call reviews? Especially if it's bad calls, yes. Right, and so can we automate call reviews? all right, so I set out to figure out how to do that. The other problem was like, how do I know my new salesperson is now ready to take leads I'm paying for?   Jason Hull (12:20) Right.   Right, especially if it's mad calls.   Steve Trang ObjectionProof.ai (12:43) You hire a salesperson, you onboard and you train them. When are they actually ready for leads that you're spending three, $400 for? Okay, so let's create a roleplay bot that can measure the quality. And then the last thing is how can we have our salespeople train every day on your ideal sales process? So again, the same idea with a roleplay bot is that you can call it every single day and train on it. So we created that.   Jason Hull (12:44) Right.   Steve Trang ObjectionProof.ai (13:12) earlier this year and that's been growing like gangbusters. Right. And then the thing again, we just launched this past week or week and a half now is an AI lead manager, which takes it from like someone that fills out an inquiry on the web form to calling them within seconds, right? To talk to them, to schedule an appointment. And the great thing about AI is that it has zero call reluctance. And I can tell you in my own personal experience as the one that created this tool.   Jason Hull (13:30) Yeah.   Yes.   Steve Trang ObjectionProof.ai (13:40) When I built it out, I forgot to iterate, like this is super nerdy stuff, right? But like, hey, call three times and stop, right? But I didn't get the counter right, so it always started zero every time I went through the loop. It called me 15 times in a row before I figured out how to shut it off, right? So it's got zero call reluctance. Oh yeah, if you said it, it'll call you 100 times a row, 1,000 times a row, no fear.   Jason Hull (14:01) It's very persistent, yeah.   Well, you know,   that's super interesting because I saw a video recently from Alex Hermosy and I've worked with him. I've been in masterminds with him and he said that he, one of his partner companies that he invests in, they had a 400 % increase in their close rate just by hiring one person to call every new lead within 60 seconds of the lead coming in. 400 % increase in deals close. And I'm like,   Steve Trang ObjectionProof.ai (14:26) Mm-hm. Yeah. Right.   Jason Hull (14:31) That speed to lead is a significant thing. So I've been thinking about the same exact thing. I'm like, can connect Sinflow to HubSpot or can I do something to get some sort of phone agent to like call a new lead instantly? Because it's really difficult to get my team to do that. They might be in the middle of something. They might be making calls right then, you know? And so, yeah, 60 seconds.   Steve Trang ObjectionProof.ai (14:46) They're humans.   They can be at a sales appointment,   they can be in the bathroom, they can be in the car driving back from an appointment. Yeah, exactly.   Jason Hull (14:55) It can be late at night, like when the lead comes in, you know, and I don't know,   maybe somebody's filling out a lead form at one in the morning. I don't know if they'd answer the phone, but like call them and text them an email and maybe something happens. don't know.   Steve Trang ObjectionProof.ai (15:08) Exactly. Yeah, so that's the problem we seek to solve and I would say we did a pretty good job of it.   Jason Hull (15:14) Nice. Okay. Very cool. So yeah, super cool. So mean, this is the future and you know, I'm sure now because AI allows us to innovate with AI even faster, like it's, it's snowballing. Like it's just speeding up rapidly. It's like, now you can go to your AI and say, Hey, I want to figure out how to do this, solve this problem. And it's like, here's a bunch of ideas, which like   Steve Trang ObjectionProof.ai (15:25) Mm-hmm. Yes.   Mm-hmm.   Right.   Jason Hull (15:38) Evaluate these ideas which ones are the best ideas and it's like this one will give you the the biggest return, right? Yeah, so it's pretty wild. So I think I did in working on my book over the weekend in a day. I probably did what would have taken 90 days of research in it like It just months of research like   Steve Trang ObjectionProof.ai (15:57) Mm-hmm. Yeah.   Yeah,   the time compression is just absolutely outrageous. The amount of time AI can save you is just off the charts. I built out the tool. Now there's Ian Ross from an organization. He's the AI Whisperer. He's been training the AI boss for two years now. But I built everything around it. And if I were to try to do everything I did without AI, three years maybe to get it done, right?   to learn React and SuperBase and all this other stuff, right? To learn how to compress audio files and automatically. And it took me months to get a product. We have, we're looking at, have 130 clients now using our tool. And it's something that started less than six months ago. So yeah, AI is showing you how to use AI.   Jason Hull (16:43) Wow. Yeah.   Yeah, I mean, it's scratching a super strong   niche. Like if you go on Google Trends and put in AI and it like, just watch, it's like nothing and then it's just going crazy and it's surpassing everything right now. So let me share a quick word from our sponsor real quick for this episode. So our sponsor is Cover Pest. Cover Pest is the easy and seamless way to add on demand pest control for your resident benefit package.   Residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free and property managers love getting their time back and making more revenue per door. Simply put, Cover Pest is the easiest way to handle pest control issues at all of your properties. To learn more and to get special DoorGrow pricing, go to the website coverpest.com slash door grow.   All right, so Steve, let's get back into talking about AI. you know, you're focused on the sales side of things. What do you see as the future of what's gonna be happening with sales and what are your team working on developing next?   Steve Trang ObjectionProof.ai (17:57) I mean, the things we're working on next is just getting to the actual sales conversation where, you know, for someone that needs to their house for cash, right, which is our core audience, is how do we get it from beginning of a web form all the way into an actual transaction to actually get assigned a contract? That is going to be the next step. I think we can incorporate transaction management into it.   Right? The goal here is to get to a point where you basically have a handful of salespeople. One person that can handle the acquisitions, the buying of the houses. One person can handle the dispositions. And one person still to really talk to homeowners as scheduled appointments because the reality is AI doesn't replace everybody. AI just makes everybody better. As matter of fact, in half an hour from now, we're actually doing a training internally where our guy Ian, our AI whisperer,   is going to be teaching everyone in our organization prompt engineering. And the reason why that is, is that everyone needs to be using AI. Because if you're not, the amount of productivity everyone in organization, since we started using AI, is at least three times better, at least, if not more. And so every person that's not using AI is expensive now, because their amount of productivity is less than a third of what the other guy who is using AI.   Jason Hull (18:59) Right.   Right. So you could easily 3x the output if you just understand how you can leverage AI in some clever use cases.   Steve Trang ObjectionProof.ai (19:18) Exactly. Right. So if you look at that and then the reality is if I can get it down to just the best salespeople in my organization and AI everything else, everyone else that's not using it, their marketing costs, their overhead and everything else is just going to be more than mine to do the same amount of work, which in a very short period of time isn't that big a deal. But if I can reduce my overhead by 10 % compared to you and we're running the same business model.   Next month I have 10 % more to spend on marketing. And the month after that. And month after that. And my sales is only gonna grow. So we're gonna see a time where those that aren't on board are gonna find themselves unable to compete just because of margins alone. We had a, there's a colleague of mine, someone I look up to, I respect a lot. And we had a conversation where she let four people, she let go of four people earlier this year.   Jason Hull (19:50) Right. Yeah. And it compounds.   Right.   to compete, totally.   Steve Trang ObjectionProof.ai (20:13) Each person, six figure salary. So, she had to let go four people. And the reason why was that AI can do their job, right?   Jason Hull (20:24) Yeah, I six figure salary is saving like what half a million? Yeah.   Steve Trang ObjectionProof.ai (20:27) almost half a mil, right? And she's   like, and it sucks because she cares about these people. They've been with her as she built out the company, right? But right now her competition is some kid who lives at home with no expenses. She can't compete with that kid if she has all this expense on her payroll. It sucks. So everyone in our company is going to have to learn how to use AI to do their job more effectively, more efficiently. And so that's, so I would say on top of   Jason Hull (20:31) Yeah.   Steve Trang ObjectionProof.ai (20:54) the sales part is that everyone, everyone is getting looked at. There's a person in organization, I'm like, how are you getting so much done? Because she has stepped up and picked up three other people's in the last year. She picked up three other people's jobs. And then I talked to her last week, like, what are you doing? And she just showed me her chat GPT that's always open. That's it. She's just picking up other people's jobs because she's able to do it all day.   Excelled at using it and I think that's just that's just the future and this is not nothing new that people haven't heard before Really? What I would say is there should be a wake-up call if you're not listening as a matter of fact I had a really uncomfortable conversation last week Because I train acquisition managers, which is sales disposition managers, which is moving the properties Lead managers we were booking the appointments and then sales managers right how to manage sells people get the most out of them the lead manager call I was like, hey look   how many of you guys are paying attention to what I'm saying on social media? And like maybe 10%, 12 % raise their hands. I was like, okay, if you're not paying attention on what on social media, then this needs to be your wake up call. I have created an AA tool that is directly threatening your job. I am training you and I'm also creating a tool that might compete against you, that will probably compete against you. And so the reality is,   Jason Hull (22:08) or real life.   Steve Trang ObjectionProof.ai (22:13) A, it's awesome you're on this call, because you're training becoming one of the better ones across the country. And you have to have this mindset that I'm going to be irreplaceable. So you have to be the best, because this is what you're competing against. So I'm not here to say your job is at stake, but you should operate as if it is, because if you're not, you're going to get replaced. That was an uncomfortable conversation.   Jason Hull (22:30) Yeah, it was at least a year ago when AI was   starting to just sort of peak, you know, come up on everybody's radar. I gave my team, heard of, saw Alex Hormozi like give his team the task of like trying to replace themselves with AI. And so I said that to my team and several were so offended. They're like, you trying to replace us? I'm like, but that's reality. So I was like, try it. And I got some like.   of weak responses because they weren't really focused on it. But now I think everybody can see like this is coming and nobody thought that the most expensive jobs would be the first thing to be going. Lawyers, like doctors, like a lot of this a lot of the data, the research, the stuff that takes a lot of knowledge. It's hard to beat something that can pull in everything, you know, and and then really all these specialists that are so specialized in things, they're   Steve Trang ObjectionProof.ai (23:05) No, no one saw that coming.   Jason Hull (23:23) you know, AI is probably going to eat their lunch and then, you know, and then like really high level copywriting jobs, high level graphic design work, like all of this also. And so it really is becoming a future in which those that are the most creative in thought and how to leverage AI, the creators, and they're going to be AI creators that can leverage AI and know what tools.   are available and they're staying up on that. Those are going to be the ones that are the most valuable team members because they have access to infinite knowledge. Knowledge is no longer a super valuable resource. It's, and you can just get it. We've got the internet, there's tons of it out there, but the people that can figure out how do I isolate what knowledge is needed right now? How do I leverage AI to like figure it out? How do I, you know, then feed it into some sort of agentic system or create some sort of agent or some sort of chat or prompt or rule to like,   Steve Trang ObjectionProof.ai (24:00) Mm-hmm.   Jason Hull (24:19) you know, get the output that I need. These are the people that are going to, you know, be leading the way. And so it's really interesting.   Steve Trang ObjectionProof.ai (24:27) Yeah, the creators.   I've been looking at it. we've been using Working Genius internally as well as for hiring. So if you guys that are listening aren't familiar with it, it's created by Patrick Lancioni who wrote like, what is it? ⁓ Amazing books. was, shoot. Anyway, Patrick Lancioni is an amazing, amazing author, wrote some amazing books.   Jason Hull (24:41) He's written a bunch of good books.   That's that from right here.   I've got, where are they? Let's see.   Oh, he wrote The Motive, Getting Naked, The Ideal Team Player, Five Dysfunctions of a Team, Death by Meeting. Yeah, he's got some great books.   Steve Trang ObjectionProof.ai (24:50) The advantage is one of them, but there's like...   by this function as a team, yeah.   Yeah, FIDAS   function seems huge, huge one, right? So he wrote working genius. And working genius breaks down to six letters, right? Widget, which is coincidental, I suppose. So what it stands for is wondering, inventor, galvanizer, discerning, enabler, and tenacity. And so most people are two of them as an energy.   It gives you energy, two of them are like it drains you, right? So like I don't like doing work. So T and E is just that for me, right? But I do like to invent and I like to discern. And then Ian likes to invent and likes to galvanize. But the key here is we're both inventors according to Working Genius. And I think right now in this world with AI, it's going to be the people that have the W, the wondering, the inventiveness. I think those are the two they're going to do the most.   Jason Hull (25:30) you   Steve Trang ObjectionProof.ai (25:49) the most well in this new world because we can automate a lot of other things. We can automate the mundane tasks. That's what the agents are for. So it'll be interesting. AI can discern to some degree. It can't galvanize. So we still need someone to lead the charge and get everyone to storm the.   Jason Hull (26:00) Mm.   Thank   Steve Trang ObjectionProof.ai (26:13) stormed enemy territory. But yeah, I think to your point, the creators, I look at it as everyone that's got the wondering and inventiveness is gonna do really well on this new AI world.   Jason Hull (26:25) Okay, yeah. Those things sound fun to me. That sounds like way more fun to be spending my time on doing those kind of things than most anything else you do in business. And I love that you said, you know, figuring out which things are kind of your, give you energy or take away your energy. So one of the things we have our clients do is we give them a time study that we've created that.   Steve Trang ObjectionProof.ai (26:32) Yeah.   Mm-hmm.   Jason Hull (26:49) They do a time study for like two weeks and they track which things are plus signs or which things are minus signs. Just to figure out, because the easiest way I can get them towards more output or towards more joy or more fulfillment in their business or more freedom or offloading the right stuff is just to figure out which things are their minus signs and which things are tactical so we can get those off their plates so they're focused more on the strategic things and the plus signs, which usually are connected. So for entrepreneurs, yeah.   Steve Trang ObjectionProof.ai (26:54) Huge.   Mm-hmm.   Jason Hull (27:17) And so, yeah, I think that's going to be the powerful thing is that if people can become conscious of the things that are draining them, then you can just ask the question. You can go ask AI the question, how do I get rid of this? How do get this off my plate? Give me some really good ideas. Yeah. And so we've got this magical thing that it's like we've got the magic genie of answers that can just give us any answer to anything at any time. But you have to ask good questions.   Steve Trang ObjectionProof.ai (27:30) All right. It really is that simple these days.   You have to ask good questions, and then the thing that you have to make sure, and I don't know how to do this, is to make sure you don't give up your critical thinking abilities. I think that that muscle is going to atrophy pretty fast in this new world. The ability to actually ask good questions and then filter, is that actually a good answer? Does that make sense? Or are we just accepting the answers? Because you can see, if you just accept things, if you just accept data without questioning it,   Jason Hull (27:56) Mm.   Yeah, it'd be pretty destructive.   Steve Trang ObjectionProof.ai (28:08) you're going to atrophy pretty fast, I think, of your critical thinking skills.   Jason Hull (28:11) Yeah. And that's where you hear the horror stories of AI, like people killing themselves because AI told them to, know, stuff like this, where they're just like, they think AI is like, becomes some sort of superpower when it's really just reflecting them. Yeah. It's just reflecting them and their, you know, psychoses, I guess. So I think, yeah, you know, I've noticed that, yeah, sometimes chat GPT, for example, can be very agreeable.   Steve Trang ObjectionProof.ai (28:17) Yeah.   It's not all knowing all powerful, it just appears that way.   Yeah, sad.   Jason Hull (28:36) It's like, that's brilliant. You're the best. Like it's giving you compliments. like, yeah. You know, but the reality is, yeah, you have to ask it to challenge you. And you have to like say, what are the flaws in this or what evaluate or, and so I'll have the one AI tool evaluate what another AI tool gives me. I'll say, which of these ideas should I actually do to my offer document or what should I change or what should I improve and which things are not a good idea?   And it rates them for me. Like Claude will be like, this is like, these are the ones you should do. These ones maybe, and these ones definitely don't. I would recommend these. And I'm like, cool, do that. Right? And so, yeah. And so I think we have to, we have to have a brain that's creative enough to see the potential problems and to ask the right questions and to challenge things. because yeah, otherwise you may just   be led down a rabbit hole of your own self-reflection, that's a blind spot.   Steve Trang ObjectionProof.ai (29:37) Mm-hmm. It's the same dangers we see with TikTok. It just sends you down the wrong rabbit holes.   Jason Hull (29:43) Right. Because the algorithm is just giving you more of what you look at. you're like, man, I'm really, it's like, you know, that prurient interest where you just can't stop looking at the car crashes that are driving, you know, driving by. then the algorithm's like, cool, they want to see more car crashes. And you're like, wait, why is this awful? Yeah. So yeah, that's, that's, that's the difference between AI and real life. so, you talk about creating a self-managing sales team.   What the self-managing sales team because having managing a sales team is pain in the ass.   Steve Trang ObjectionProof.ai (30:16) Yeah, so the self-managing sales team, we're using AI to power it. So it still requires a person to actually care about the other salespeople, right? So the big thing is like, what are you meeting with them? Are you finding out what's important to them? What is their big, hairy, audacious goal, right? So that's the first and foremost. We've got to figure out what their big, hairy, audacious goals are. Then we've got to quantify it. How much money do you actually need to make to accomplish that, right? And then we reverse the math, which isn't new, but   Jason Hull (30:17) They can't.   Mm-hmm.   Steve Trang ObjectionProof.ai (30:46) The newer wrinkle here is like we got to tie it to the big hair audacious goal. And then we'd look at, right, how many transactions do you need to close? Okay. And then if we need to close as many transactions in the year, then in real estate, how many contracts do we need to go under in order to have that many closings? Right? Because unfortunately it's not a one-to-one. So then how many contracts we have, then how many appointments do we need to run per week to hit that many?   Jason Hull (30:54) Hmm.   Steve Trang ObjectionProof.ai (31:15) closings per month. And then we work into how many conversations do we need to have per week to have that many appointments per week. And then in order to have, then we figure out how many conversations we need to have per day. And we back it all the way up, right? And then.   Jason Hull (31:30) So conversations   to appointments to contracts to transactions to hit the B-Hack. Okay, right.   Steve Trang ObjectionProof.ai (31:36) Yeah, yes.   It has to work that way. And the sales manager or business owner needs to care about their people to actually care about those goals. Because if you don't care about those goals alongside of them, none of this matters. You got to care about your salespeople, But once they care about our salespeople, now we can use AI to track and hold them accountable to their metrics. And so one of the things that we have is if anyone's off, we can report this.   And you can do this with VA's and systems and this and that. The things that we've added recently with AI is that in our organization, after every single sales call, AI does a call review. And after it does a call review, it pushes it into Google Chat. So we use Google Chat, you can use Slack, you can use Teams, but we use Google Chat. It pushes into Google Chat where all the salespeople are in. And so it says, hey, Steve on this call got a 51 out of 100.   Everyone can see it. There's no hiding. Yeah, and so then after it gives me that review, it gives me the score, it gives me all the reasons why, I need to, as a salesperson, go in there and comment on it. I agree with this, I disagree with this, here's my takeaway from it, here's what I'm gonna work on. So, that's a super tight feedback loop. Now, instead of a call review that happens maybe once a week, or maybe once a month, or never,   Jason Hull (32:33) Yeah,   Right. Yeah.   Steve Trang ObjectionProof.ai (32:58) our sales guys are being coached in the moment where they're at in real time. Right? So they're self-managed because they have to go and respond to it. And here's the other thing too, like marketing has always been, or marketing should be accountable. you run your business right, we should know, hey, we spent our X dollars on this. How many leads did we get? How many contracts did we get? What was the revenue that came from this lead source for this marketing channel? What is the return on investment or return on ad spend?   Jason Hull (33:03) Yeah, that's great.   Steve Trang ObjectionProof.ai (33:25) We can be pretty good with marketing if we care. Accounting, it's really easy to tell when accounting is screwed up. It didn't zero out. Pretty easy to, you know, black and white accounting. Sales has always been leads went in and there's this black box and then contracts came out. We've eliminated that black box, right? Everyone's accountable to everyone else. So if you're in there,   Jason Hull (33:50) Yeah.   Steve Trang ObjectionProof.ai (33:51) And you can see, like you're putting up 50s over and over again out of 100, either you're going to self-select out or you're going to get better. But there's nowhere safe to hide in our sales company anymore. And that's how we created a self-managing sales team. Everyone can hold everyone else accountable. Jason can call Steve out, Steve can call Jason out. Right? So that's how we've had that. And then on top of that, our AI tool also has trends. So we can say like, hey, in the last seven days, here's where Jason's really struggling. Coach him on this. Or in the last 30 days, right? So we have one guy.   His struggle consistently is isolating the real objection. That's one of our guys. The other guy, his challenge consistently is not letting a difficult statement just sit there and just ruminate for like five seconds. We'll all agree, yeah, we gotta let it sit there. So those are two different cells, guys, we have two different challenges, but I know that because   Jason Hull (34:36) Right, he jumps in and has to solve it too quick.   Right.   Steve Trang ObjectionProof.ai (34:47) every single call is being reviewed. And that's how we build our self-managed Excel team.   Jason Hull (34:51) Wow, yeah, it's really cool. I love the idea of, normally in the past, historically, I wasn't really a big fan of BHAGs, like big hairy audacious goals, because it was unrealistic, I thought. But I recently was in Mexico and I was hanging out with Ben Hardy. And he wrote this amazing new book called The Science of Scaling. And he talks about the importance of having impossible goals. And unless the goal is impossible, because he says if a goal is realistic,   Steve Trang ObjectionProof.ai (35:13) Mm-hmm.   Jason Hull (35:17) then that means basically you're operating on your current limited level of thinking and your brain has nothing to work on. And as good as AI is, our brain really is like a quantum computer. It's like this masterful supercomputer that can create whole worlds. Our unconscious mind can do amazing things in the background. But unless we give our brain impossible goals to achieve, our brain doesn't even work to formulate new paths or new ways of thinking. It gets us out of our current prison of thinking. And so   Steve Trang ObjectionProof.ai (35:24) Nothing to strive for.   Jason Hull (35:45) This is where I think having really big impossible goals gives you a completely different path than a linear realistic goal. so, you know, I think what I've noticed with AI, and you can test this with AI, like just say, if I want to get from zero to a thousand Instagram followers in a year, what would be my path? And it's gonna give you a pretty predictable linear path. But if you say, how do I get to a million followers in a month, for example?   super impossible, how could that be possible? You're gonna get a completely different path, right? And so the path, you know, having better goals or unrealistic or impossible goals allows your brain in the background to come up with new ideas. So I came back from Mexico, I was like, how could it close 100 deals in a month instead of 10? It's impossible. How could I do that? And I figured it out. It took me a week and a half, my brain just figured it out. I'm like, I have to...   Steve Trang ObjectionProof.ai (36:18) True. Yeah.   Jason Hull (36:43) cancel 60 to 70 % of my calls. Anyone like doesn't confirm I have to get them off my plate. I have to have my setters feed them through a different funnel. And so we have a slow lane, middle lane, and I'm fast lane. I would have to, so we re-engineered our entire sales process and I did it in like a day. I did it in a day, maybe two. And I rebuilt everything because I had to create a completely different path in how we were doing it. Cause my current thinking,   well, my previous level of thinking realistic in order to get my company to be at X millions of dollars, you know, bigger than it is now. I was like, I'm going to have to hire like, it was a linear path. I'm like, I'm doing X. I'm going to have to hire 10 closers, 30 setters. And like it was, yeah. And I'm going to have to build this team. And I didn't even want to do it because that sounded so uncomfortable. And now we closed just about as many deals last month as we did the month before, but   Steve Trang ObjectionProof.ai (37:27) Yeah.   Jason Hull (37:39) our sales calls, at least for me, were like a tiny, tiny fraction because we had made the process so much more efficient because without really, you know, impossible goals, we optimize for the wrong things. And I was optimizing for just increasing this linear difficult path instead of looking at how could I eliminate 90 % of the calls and still have the same close rate? That's a completely different path, right?   Steve Trang ObjectionProof.ai (37:45) Yeah.   Yeah, well, I think you're asking your previous questions with the brand you had, right? And so we need to ask different questions with a different, with, yeah.   Jason Hull (38:12) length, which was a brain that was focused on reality. And reality kept   me stuck in the same place for years. And so now I see a path where we can get much larger, much quicker, but it's because I changed my brain's focus into the playground of impossible goals instead of looking at realistic goals, which usually are just a punishment tool that we measure ourselves by.   Steve Trang ObjectionProof.ai (38:34) And it's uninspiring.   We're not getting out of bed for realistic goals. And also, in sales, like,   We get punched in the mouth all day every day. Why would you not want to build your dream life? If we're going to do the difficult things, it should be incredibly rewarding.   Jason Hull (38:44) Ahem.   Yeah. Yeah, we get a lot of people coming into the property management industry from the real estate industry, because they're tired of the hunt and chase of deals and getting punched in the mouth. They're like, how do I build a residual income subscription model business that scales and grows, that's systemizable and do that. But a lot of our clients have a brokerage and they have property management, like most of them. They do both. But the   And once the property management business is healthy, it feeds them plenty of real estate deals because investors are always doing deals.   Steve Trang ObjectionProof.ai (39:23) Right. Yeah.   Jason Hull (39:24) So anyway, I know, Steve, maybe we should hang out later and come up with some cool ideas together. But yeah, this is really fun stuff to chat about. you know, this probably we could talk about AI probably all day. It's like a big focus of mine right now as well. I'm just super geeking out on it. What, you know, what maybe   Steve Trang ObjectionProof.ai (39:30) Absolutely, I'm game for it.   Yeah, I bet.   Jason Hull (39:47) Big takeaway, would you like everybody to get from listening to this podcast episode and then how could people, who are you looking for to connect with objection proof? And, cause I'm sure some of my audience are your audience as well. And, and how can they get in touch with you?   Steve Trang ObjectionProof.ai (40:03) Yeah, so I think the big takeaway, I mean, we already beaten it quite a bit, but I just want to really emphasize, this is a pivotal moment in time. This is like the dot com era, right? This is like when things started getting online. There are going be a handful of people that are going to make a stupid amount of money in this period of time. And so the same question I always ask is, why not you? Right?   Jason Hull (40:25) Yeah.   Steve Trang ObjectionProof.ai (40:26) So like if you're afraid just start because the reality is like AI will coach you on how to use AI. So just start. I'll say that and then you know the if someone wants to check out what we do I have a URL objectionproof.ai you can upload any sales call through text. It's gonna be a text file. It can be transcription. It can be WAV, M4A, MP3, whatever you can upload it. There's no charge you can use as many times you want. My team hates when I say that but   You upload it for free and it will evaluate your sales call, will email you the results. That's a free tool we have. Also, if anyone wanted to role play with our boss, you can text roleplay, that's one word, to the phone number 33777. And if anyone wants to check out our lead manager, you can text AI space caller, AI caller, to the same number 33777. Again, both of those are free. We're not charging anything for those.   It really is just a demonstration. All three are real demonstration of our actual product in action. And then we give that for free. Now you are going to have to talk to someone on my team. But you'll hear what our salespeople sound like as well. Or you can just ignore it. Either way is fine. But if nothing else, just check it out because you can see the direction we're heading. look, I've heard people say this over and over again. I always kind of like roll my eyes when they say it. But it's still true.   Jason Hull (41:34) Yeah.   Steve Trang ObjectionProof.ai (41:47) The version of AI today is the worst version you'll ever deal with. Because it's only getting better.   Jason Hull (41:51) Yeah.   Yeah, and it's crazy. It's really insane how quick things are changing. It's just speeding up faster and faster. So, all right, well, Steve, great having you on the show. Appreciate you hanging out with me. Those of you watching, if you are a property management business owner, you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at doorgrow.com. We can help.   Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together and guess with AI. Bye everyone.

In “The Conjuring: Last Rites”, Ed and Lorraine Warren have worked over a thousand cases as spiritually guided paranormal investigators, helping save people from demonic forces. That doesn't mean they've seen everything and this latest case might be the one that breaks them. This is the real-life Smurl case in suburban Pittsburgh, where the introduction of a possessed mirror into their home, also introduces evil spirits. In addition to that, the evil spirit within the possessed doll, Annabelle, continues to haunt Ed and Lorraine's daughter. Is it worth going to the theater to find out what happens next? Watch this episode to find out! “The Conjuring: Last Rites” stars Patrick Wilson, Vera Farmiga, Mia Tomlinson, Ben Hardy, Rebecca Calder, Elliott Cowan, Kila Lord Cassidy, Beau Gadsdon and Molly Cartwright. Support the showFeel free to reach out to me via:@MoviesMerica on Twitter @moviesmerica on InstagramMovies Merica on Facebook

In this newest episode, Chris and Neil talk a few newish films. First, after the intro, they spark up a Spike Lee joint with his newest for Apple tv+, Highest 2 Lowest starring Denzel Washington, Jeffrey Wright, Ilfenesh Hadera and A$AP Rocky. Then, after news, they talk the final film based on the Warrens and the horror franchise, The Conjuring: Last Rites starring Patrick Wilson, Vera Farmiga, Mia Tomlinson and Ben Hardy. Does Spike Lee's newest join get you high or bring to your lowest? Does The Conjuring ending make you want to hear your last rites? Stttrreeeaammm, baby.  Oh yeah , if you want a 100% free sticker (we even pay postage) send us a message!   www.moviesthatdontsuck.net https://w2mnet.com/category/podcasts/movies-that-dont-suck-and-some-that-do www.patreon.com/moviesthatdontsuck https://www.bonfire.com/movies-that-dont-suck-and-some-that-do-logo/ FB: facebook.com/moviesthatdontsuckpodcast Bluesky: @moviesthatdontsuck.bsky.social https://www.youtube.com/@moviesthatdontsuckpodcast  

This week, the boys head back to the end to discuss Christopher Nolan's mind-and-time-melding noir, “Memento”. The random year generator spun 2000, previously visited by us to discuss “Crouching Tiger, Hidden Dragon” and “Chopper”, so we recap the film events and world news of the year before getting into our featured conversation. Be sure to listen to John's mini-review of the fourth “The Conjuring” film, the final film for our beloved movie Warrens, and Dave's experience seeing “Caught Stealing” at AMC Times Square.  linktr.ee/theloveofcinema - Check out our YouTube page!  Our phone number is 646-484-9298. It accepts texts or voice messages.  0:00 Intro; 6:06 John's “The Conjuring: Last Rites” mini-review; 12:21 Dave's “Caught Stealing” mini-review; 16:27 2000 Year in Review; 34:05 Films of 2000: “Memento”; 1:18:35 What You Been Watching; 1:24:26 Next Week's Episode Teaser Additional Cast/Crew: Guy Pearce, Christopher Nolan, Jonathan Nolan, Carrie-Anne Moss, Joe Pantoliano, Mark Boone Junior, Jorja Fox, Stephen Tobolowsky, Harriet Sansom Harris, Austin Butler, Darren Aronofsky, Matt Smith, Regina King, Zoë Kravitz, Griffin Dunne, George Abud, Will Brill, Vera Farmiga, Patrick Wilson, Michael Chaves, James Wan, Mia Tomlinson, Steve Coulter, Ben Hardy. Hosts: Dave Green, Jeff Ostermueller, John Say Edited & Produced by Dave Green. Beer Sponsor: Carlos Barrozo Music Sponsor: Dasein Dasein on Spotify: https://open.spotify.com/artist/77H3GPgYigeKNlZKGx11KZ 
Dasein on Apple Music: https://music.apple.com/us/artist/dasein/1637517407 Recommendations: Peacemaker, The Twisted Tale of Amanda Knox, Platonic, New Orleans, America's Team: The Gambler and his Cowboys. Additional Tags: The Dallas Cowboys, Short-term memory loss, Warner Brothers, Paramount, Netflix, AMC Times Square, Tom Cruise, George Clooney, MGM, Amazon Prime, Marvel, Sony, Conclave, Here, Venom: The Last Dance, Casablanca, The Wizard of Oz, Oscars, Academy Awards, BFI, BAFTA, BAFTAS, British Cinema. England, Vienna, Leopoldstadt, The Golden Globes, Past Lives, Apple Podcasts, West Side Story, Adelaide, Australia, Queensland, New South Wales, Melbourne, The British, England, The SEC, Ronald Reagan, Stock Buybacks, Marvel, MCU, DCEU, Film, Movies, Southeast Asia, The Phillippines, Vietnam, America, The US, Academy Awards, WGA Strike, SAG-AFTRA, SAG Strike, Peter Weir, Jidaigeki, chambara movies, sword fight, samurai, ronin, Meiji Restoration, plague, HBO Max, Amazon Prime, casket maker, Seven Samurai, Roshomon, Sergio Leone, Clint Eastwood, Stellan Skarsgard, the matt and mark movie show.The Southern District's Waratah Championship, Night of a Thousand Stars, The Pan Pacific Grand Prix (The Pan Pacifics). 

The case that ended it all.The Conjuring: Last Rites is a 2025 American supernatural horror film directed by Michael Chaves and written by Ian Goldberg, Richard Naing, and David Leslie Johnson-McGoldrick. The film is the 4th main and ninth installment in The Conjuring Universe. Serves as the final chapter in the mainline continuity.Based on the true-life investigations of the Smurl haunting case, the film stars Patrick Wilson and Vera Farmiga, who reprise their roles as paranormal investigators Ed and Lorraine Warren, along with Mia Tomlinson and Ben Hardy.00:00 Intro 15:01 Mount Rush-Horror28:22 Horror News 42:40 What We've Been Watching58:15 Film Review2:08:10 Film Rating2:16:48 Outrohttps://www.instagram.com/drawonelastbreathpodcast/https://podcasts.apple.com/gb/podcast/draw-one-last-breath-horror-podcast/id1397610263www.horrorhangout.co.ukPodcast - https://fanlink.tv/horrorhangoutPatreon - http://www.patreon.com/horrorhangoutFacebook - http://www.facebook.com/horrorhangoutpodcastX - http:/x.com/horror_hangout_TikTok - http://www.tiktok.com/@horrorhangoutpodcastInstagram - http://www.instagram.com/horrorhangoutpodcastBen - https://x.com/ben_errington​​​Andy - https://www.instagram.com/andyctwrites/Matt - https://www.instagram.com/mattcarts18/Paul - https://www.instagram.com/butcherspics/Audio credit - Taj Eastonhttp://tajeaston.comSupport this show http://supporter.acast.com/thehorrorhangout. Hosted on Acast. See acast.com/privacy for more information.

The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. Dan Sullivan and Steve Krein chat with Keegan Caldwell, the founder of an intellectual property law firm, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.Show Notes:An entrepreneur's mindset is crucial because that's what determines their behavior.Never fall in love with your creation until check writers fall in love with your creation.There's value in long-term growth companies, but they need to have the revenue to support their plans.If you have a concept or idea that's differentiating you in the marketplace, you likely have some IP that's worth discussing and protecting.In addition to protecting your innovation, IP can be used to create licensing and fundraising opportunities to drive up value for an IPO or an acquisition.Many companies don't even think about intellectual property issues until they're some ways down the road.One way to show you really believe in a technology you've created is to take the initiative to protect it.Resources:Learn about Keegan CaldwellWho Not How by Dan Sullivan and Ben HardyHow To Live To 156 by Dan SullivanThe Gap And The Gain by Dan Sullivan and Ben Hardy

What if the key to faster growth isn't doing more, but thinking differently? In this episode, I share insights from The Science of Scaling by Ben Hardy—a book I strongly recommend to every advisor looking to break out of the slow-growth cycle. It challenges the traditional, linear approach that so many advisors follow and replaces it with a smarter, more strategic mindset.

Dr. Ben Hardy is an organizational psychologist and bestselling author of multiple books including "10x Is Easier Than 2x" and "The Science of Scaling." He helps high achievers compress time and achieve impossible goals through his research-based frameworks.GET The Science of Scaling: Scaling.comInstagram: @drbenjaminhardyWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Jason Patel is an emerging actor and artist. He plays the lead role of “Aysha” in “Unicorns,” opposite Ben Hardy. It's his feature film debut. The film is co-directed by Sally El-Hosaini and James Krishna Floyd, who also wrote the screenplay. "Unicorns" also features Patel's music, a true fusion of both art forms. On this episode, he talks about how he approaches everything in life with creativity and love, and why his life goal is to make people happy even when he's not there. He describes the giant role music plays in his preparation, the importance of staying in the moment, why doing the important sex scene on the first day of production on “Unicorns” was actually beneficial, and much more. Back To One is the in-depth, no-nonsense, actors-on-acting podcast from  Filmmaker Magazine. In each episode, host Peter Rinaldi invites one working actor to do a deep dive into their unique process, psychology, and approach to the craft.  Follow Back To One on Instagram

We usually use the past to determine our present. Also, we often use our present to determine our future. Well, Dr. Benjamin Hardy speaks about how to use the future to determine your present in an effort to scale exponentially. Tap in to this conversation as we discuss this perspective. Subscribe to the Social Proof Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/6GT6Vgj...

Dr. Benjamin Hardy is a serial bestselling author who helps entrepreneurs 10x their success by mastering the science of impossible goals and identity transformation.Connect with Dr. Hardy:Instagram: @drbenjaminhardyWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Send us a textEver felt like no matter how much you accomplish, it's never enough? You're not alone. Ambition—that driving force behind achievement—can sometimes lead us into what I call "the unintentional abyss of ambition," where periods of stillness or rest become sources of self-criticism rather than rejuvenation.In this deeply personal episode, I share my own recent struggles with feeling insufficient despite evidence to the contrary. Drawing on Dr. Ben Hardy's powerful concept of "the gap and the gain," we explore why high performers often measure themselves against idealized standards (the gap) rather than acknowledging how far they've come (the gain). Through real examples—from marathon runners fixating on qualifying times rather than celebrating personal records, to my own tendency to overlook the transformative impact of my work because I haven't reached arbitrary numeric goals—we unpack this common mindset trap.The most powerful moment comes from a community member who lost 30 pounds and completely transformed his relationship with discipline. His journey from believing change was impossible to creating sustainable healthy habits for himself and his family perfectly illustrates the power of living in "the gain." I also recommend Byron Katie's book "Loving What Is: The Work" as a resource for questioning the stories we tell ourselves and optimizing our way of being rather than just our external achievements.Whether you're building a business, pursuing fitness goals, or working on personal growth, this episode will help you recognize when you're falling into the gap and give you practical tools to shift your perspective. Remember, you are special and amazing—don't let ambition blind you to that truth. Subscribe, share with someone who needs this message, and join my Unshakable Discipline community if you're ready to build sustainable discipline in all areas of your life.Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.Keep in touch below! Join The Unshakeable Discipline Community! LinkedIn | www.linkedin.com/in/ryanacass/ Instagram | @ryanacass

Unlocking 10X Growth: Why Less Is MoreIn this solo episode, Casey Baugh dives deep into the groundbreaking principles from 10X Is Easier Than 2X by Dan Sullivan and Ben Hardy. Through personal stories and leadership insights, Casey redefines what it means to scale—by subtracting, not adding.Discover how eliminating distractions, elevating your identity, and aligning with visionary mentors can be the true multipliers for exponential success. Whether you're a founder, operator, or lifelong learner, this episode challenges you to think bigger, act bolder, and aim for impact.Chapters:00:00 – 01:26 | Why 10X Isn't About More WorkSubtraction, not addition, fuels exponential growthGreat leaders focus on opportunities, not problems01:26 – 03:32 | Leading with Your Future SelfYour past identity can limit your future potentialVisionary leadership begins with self-transformation03:32 – 07:33 | Visionary Thinking: Lessons from Musk & JobsElon Musk's $25T dream: RoboTaxis & automationWhy visionary beliefs reshape companies07:33 – 10:13 | Surround Yourself with the Right PeopleMentorship from Todd Pedersen, Brian Murphy, and othersThe right relationships can 10X your belief and output10:13 – 13:35 | Constraints Create Clarity & ActionThe founding of Sandlot & Breeze Airways under pressureDeadlines and clear limits sharpen performance13:35 – 14:05 | Final Challenge: Dream Bigger in 2025Resourcefulness beats resourcesSet goals that force elevation, not comfort Hosted on Acast. See acast.com/privacy for more information.

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there's nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life. Your brain naturally craves certainty (science confirms this!), but this extreme thinking creates unnecessary pressure and keeps you stuck in perfectionism, waiting for conditions that might never come. The truth is, growth happens in the messy middle where you're taking imperfect action, collecting data, and making strategic pivots.  In this episode, you'll learn practical frameworks to shift out of extreme thinking patterns that are stalling your growth. I'll show you how to reframe missed goals as data collection opportunities, take decisive action, and embrace "phase one" thinking that gets you moving forward. Plus, I share how my own mindset shifts led to launching my Made to Scale Mastermind and Milly Club – opportunities I would have missed if I'd stayed stuck in my all-or-nothing thinking. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Mental Flexibility Is Your Superpower – Obstacles don't mean stop, they mean pivot. When launches don't hit goals or team members struggle, resist seeing it as failure and instead look for the adjustments and data that will fuel your next success. 2️⃣ Take Imperfect Action Now – Perfectionism is just procrastination in disguise. Instead of waiting for perfect systems or perfect timing, launch the simplified version, hire before you feel "ready," and treat everything as a data collection opportunity. 3️⃣ Ask Better Questions When You Feel Stuck – When the urge to quit feels overwhelming (which is normal!), ask yourself: "If quitting wasn't an option, what would I do next?" Then take that step, no matter how small, to maintain momentum. RESOURCES MENTIONED IN THIS EPISODE: The Gap And The Gain by Dan Sullivan and Ben Hardy  #525: How To Become A Master Decision Maker (& Troubleshooter)  #748: Married To An Entrepreneur: A Sit Down With Hobie's and My Relationship Coach  MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

This episode features insights from Case Kenny on mindfulness, Michael Easter on embracing discomfort, Ben Hardy on high-performance habits, and Greg McKeown on effortless productivity. The conversation covers the dangers of hustle culture, the importance of aligning inner beliefs with desired outcomes, the power of stillness and maturity in tackling difficult situations, and the impact of modern distractions on achieving long-term goals.Get your copy of Rachel's New Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold!Featured Episodes:424 - Case Kenny505 -  Michael Easter541- 542 Ben Hardy145 - Greg McKeown02:20 Ben Hardy on High Performance Habits02:26 Greg McEwen on Effortless Productivity04:36 The Power of Manifestation and Self-Reflection06:43 The Importance of Standards and Boundaries in Relationships08:47 The Benefits of Slowing Down and Embracing Stillness12:31 The Comfort Crisis: How Modern Life Affects Our Well-being16:54 The Scarcity Loop: Why We Get Hooked on Slot Machines23:06 Understanding Life's Ambiguity23:57 The Shift in Psychology: Past to Future24:43 The Power of Prospection27:48 10X vs 2X: A Qualitative Transformation32:47 The Gap and the Gain36:25 Turning Negatives into Positives37:03 A Family's Resilience Through Crisis45:20 The Essence of EssentialismSign up for Rachel's weekly email: https://msrachelhollis.com/insider/Call the podcast hotline and leave a voicemail! Call (737) 400-4626Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videosFollow along on Instagram: https://www.instagram.com/MsRachelHollis To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.

As a culture, especially amongst aspiring people, we look at willpower like it's a tool. Like a hammer. It's late in the evening, you have a hankering for a snack, so just go get your hammer. Willpower. And smack that desire down. But how often can we not seem to find the hammer when we need it most? There is a reason. Your willpower is not a hammer. It's more like your phone and all day the battery is draining. So often when you go to use it, you've fully depleted it. So what do you do? That's why I'm bringing back one of the shows I refer to so, so often. Ben Hardy wrote his first book, Why Willpower Doesn't Work, and it became a classic. I've had him on my show 4 or 5 times and he's the lead story in my book, What Drives You. Ben has a PhD in organizational psychology and has written many bestselling books at this point. I'm a fan, as I feel he gets to root issues of problems we all experience. The following conversation will forever change how you view your willpower, and it will equip you to better save your willpower, and construct your environment so you don't even have to rely on it. Find Ben anywhere at BenjaminHardy. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Join millions of Americans reaching their financial goals—starting at just $3/month! Get $25 towards your first stock purchase at get.stash.com/DRIVE. Learn more about your ad choices. Visit megaphone.fm/adchoices