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Reality is reality and finances are finances. There's a cost and a loss for not finding the right company or the right candidate at the right time. While there is a pendulum swing between when it is a company's market or a candidate's market, the pendulum's rate is accelerating— faster than it ever has oscillated before and if you're not careful it can give you whiplash! Bob Ferro, Founder of the executive recruiting firm Trusted Talent, joins Priscilla McKinney, Little Bird Marketing's CEO, to discuss the current job market from a company and candidate perspective, as well as the pros and cons of delaying hiring. From Bob's perch, he's seeing a huge slowing down in hiring. In fact, he describes it as a pause. However, it's vital to understand that “if you don't hire a salesperson for a quarter, you've lost two quarters' worth of revenue - minimum.” They also discuss retaining talent. As Bob says, “My number one asset isn't my product and my market and my customers, it's my talent. It's the people that make this company work. We're going to see successful companies shift from recruiting to retention, from the churn of using people as commodities to focusing on them as an asset that they can retain and that those people will have the heart to continue to contribute.” If you are on the hunt for a few tips for candidates searching for jobs in this highly competitive market, you're in luck! Manage your expectations about the timeline of hiring Accept that finding a job is a full-time job Rise to the brand-marketing challenge of having a stellar resume and carry that over to LinkedIn Get out there and network Upscale yourself and uplevel your skills - don't sit around waiting for the call back As an industry-leading sales professional, Bob Ferro's experience includes both technology and market research. Bob has worked with a variety of industry giants like Apple, Greenfield Online, SSI, Western Wats, Dapresy, Passenger, and Fulcrum. Bob founded Trusted Talent, an executive recruiting firm that specializes in helping Market Research firms find the right talent for the right jobs, and insights professionals find new opportunities. Shoutout to this episode's sponsors: Fieldwork and The Insights Association 2023 Conference. We're looking forward to being in glorious Hilton Head, South Carolina, April 24th through the 26th for the Insights Association Annual Conference. Known for providing exclusive research and objective brand-presented content. The agenda for this year's IA Annual has been expanded to deeply examine four important disciplines: qualitative research, experience management, data analytics and quantitative, and behavioral research. Within each, we'll explore immerging trends, quality advancements, DEI progress and tangible business impact. More information on the agenda, which includes presenters from TD Bank, Mondelez, Masonite, Delta Faucet Company, Fidelity Investments, AARP and many other leading brands can be found at insightsassociation.org Use promo code ACBird to get 15% off your registration. We hope to see you there.
This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, an early entrant in the DIY survey space as well as a leading CX platform. Prior to joining Dapresy, Tobi was the Vice President of Hermelin Nordic Research. Find Tobi Online: Website: https://www.confirmit.com/ LinkedIn: https://www.linkedin.com/in/tobi-andersson Twitter: https://twitter.com/dapresy_tobi Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:02] Jamin Brazil: Hi. I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Tobi Andersson founder of Dapresy and Chief Product Officer at Confirmit. . Founded in 2008, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, and early entrant in the DIY survey space, as well as a leading CX platform. Prior to starting Dapresy, Tobi was the vice president of Hermelin Nordic Research. Tobi, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:38] Tobi Andersson: Thank you very much. Glad to be here. [00:00:41] Jamin Brazil: Let’s start with our marquee question. Give us a little bit of context for the audience. What did your parents do, and how did that inform your current career? [00:00:49] Tobi Andersson: Yeah. That’s a good question. Actually, I didn’t plan to work within the market research industry. I originally grew up on a farm, and I was very much focusing on – during my time at school to become a farmer. And I also started very, very many years to get a master degree in farming. But during the studies, I realized that the farming industry, they needed to be more – using more technology. And at that time, this was the late ‘90s, there was not that much of IT solutions for the farming industry. So, during my study – the time at school, I started to learn how to program, because I wanted to create software for farmers. And I think I did that quite well, because I became a quite good programmer. And then when I was finishing my studies, and I was going to apply for my first job, that was actually at a market research agency, a fieldwork house, which is primarily market research. So, I applied for that job, and I started my career as a software programmer instead. So, yeah, that was a big change in my – to my focus. But that’s how I started in the industry. [00:01:52] Jamin Brazil: That’s so interesting. And we have seen an explosion over the last, I’d say five years, but it’s been obviously a lot more than that – earlier than that, that really mass adoption, with companies like John Deere, in the actual technology space. So, farming is now probably one of the more technologically enabled industries or sectors in our economy. [00:02:14] Tobi Andersson: No, I fully agree. The farming industry, it’s really much into technology nowadays. And here in Sweden I run a farm, in parallel with everything else I’m doing. And you can clearly see now, that technology has been very, very presenting in all the modern tractors and combines, and really supporting the farmers to get more out of each square of crops. [00:02:37]
Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by former Poll Party host, Rory Dineen. The episode kicks off with Brian and Rory catching up on some of the latest current events, including the latest on the coronavirus, the South Carolina Democratic Primary, and more. Rory then brings back the Poll Party segment, Quiz of the Week, to Intellicast. She has both Brian’s find out which TV show they should be one. (You can take the quiz here: https://www.buzzfeed.com/fiercewalrus49/tell-us-what-you-eat-in-a-day-and-well-tell-you-w-dxsrlyc0il) The results of the Quiz of the Week lead into a conversation with Rory and Brian about The Bachelor. In the second half of the episode, we dive into the latest market research news. We kick it off discussing Eric Salama separation from Kantar. We then touch on the acquisition of Confirmit by Verdane Capital and its impending merger with Dapresy. We then discuss the call by the Insights Association for changes to the CCPA. We then touch on the latest financial releases by Ipsos, Nielsen and WPP, and what it means for the overall industry. In the final piece of news, Brian talks about Beth Teehan, the new addition to EMI. You can check out the full press release here: https://emi-rs.com/2020/02/26/emi-adds-to-executive-team/ To close out the episode, Brian and Rory discuss the Houston Astros cheating scandal and what they believe should be the punishment. Enjoy! Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award
In today’s mergers and acquisitions, Verdane, a Northern European specialist growth equity investor, acquires Confirmit, a global solutions provider for customer experience, employee experience, and market research. Verdane is the major investor in Dapresy and will merge the two companies. Trax, a provider of computer vision and analytics solutions for retail, acquires Qopius, a provider of AI-based in-store technology solutions in Europe. In human capital news, Elizabeth Real joins Strativity Group, a customer experience, and transformation firm, as its new President. Nielsen grows its media management team by hiring Sean Cohan as Chief Growth Officer and President of International; as well as by promoting Peter Bradbury to Chief Commercial Officer of U.S.; and Karthik Rao to Chief Operating Officer of Nielsen Global Media. Maru/Matchbox appoints two — Brian James as Deputy CEO and Chief Client Officer of Matchbox North America; and Brent Snider as Deputy CEO and Chief Revenue Officer of Matchbox North America. In jobs, Cranbrook Search Consultants is looking to place a Director of Business Development in the SaaS Platform, DIY space of market research and insights. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: Confirmit: https://www.confirmit.com/Company/News/press-release-insights-2020-announcement-k2a/ Quopuis: https://qopius.com/news/trax-acquires-qopius-to-accelerate-digitizing-physical-retail/ Strativity Group: https://strativity.com/strativity-group-names-elizabeth-real-new-president/ Nielsen: https://www.nielsen.com/us/en/press-releases/2020/nielsen-makes-senior-appointments-further-builds-out-media-management-team/ Maru/Matchbox: https://marumatchbox.com/press_release/marumatchbox-north-america-leadership-appointments/ This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end-users and product teams. Lookback's customers range from one-man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.
Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews John Tansey, director of business development at Dapresy. Find John Online: LinkedIn Website: https://www.dapresy.com [00:02] My guest today is John Tansey with Dapresy. I still can’t say the name. [00:08] Dapresy, Data Presentation Systems. [00:12] Dapresy. I don’t know. Anyway, I apologize. [00:15] That’s OK. [00:16] Rudy has been on the show before. I’ve been a big fan of your guys’ brand. What is going on right now in the world of Dapresy? [00:23] I’m still trying to figure this out because this is my second week on the job. [00:27] Welcome. [00:28] Thank you very much. It’s exciting and, overall, joining, it’s clear to me they’re experiencing a lot of growth. There’s a lot of hiring. We’re opening up a new office in Sarajevo. [00:38] Congratulations. That’s huge. [00:40] A lot of it is sales and marketing. And then we’re trying to figure out who’s going to do the work that we’re selling to. So, there’s positions open for that as well. [00:48] How exciting. I mean you guys offer industry-leading, customized data dashboards that pull data in. I always thought of it as quite literally as a BI for insights. Is business evolved into a different direction or is that still the core competency? [01:07] It’s still the core. And the target has always been mid to large market research companies as well as enterprise but we now have a Do-It-Yourself option coming out, which is a much lower entry point in terms of cost. So we’re going back to many of the people who maybe have been turned off in the past with this new offering going forward. [01:25] So that is going to unlock a whole different set of customers, it sounds like. [01:31] Sure. [01:31] What do they look like? What are the personas? Do you know? [01:35] Users of? These are people who respond... Well, the short answer is, “No, I don’t know. I’m trying to figure this out.” [01:42] I love it. [01:44] You have owners buying it. You know from smaller market research companies and analysts using it. [01:51] You think about like enterprise research or enterprise solutions used to be sold at an executive level. These are like big bundled products, expensive, difficult to deploy. And now, like in modern context, it feels to me that any business that’s here as a technology-based business that doesn’t have a premium DIY (I don’t need to talk to anybody) offering in the next three years is going to have a big problem with growth. You have to operate at that level. One of the things, I think, that SurveyMonkey has done a great job of over its whatever 15 years is exactly operating in that space. Like it fits like a CRM or SalesForce or MailChimp. I feels like a tool that I can just plug into my platform so that I can easily get to things. But, on the other side of it, I really believe you have to have the Do-It-For-Me option as well because, especially in insights, things can get complex; people can get busy. And we’re happy to write checks to solve those problems. [02:52] Sure, I think that works well for enterprise and people who, unlike you and I, did not grow up in this industry and did not work as a research analyst and kind of just need a reporting solution and somebody to do it for them. [03:05] Totally. [03:06] And the thing I love about the product is it’s designed for market researchers. You mentioned Business Intelligence tools. You wrestle when you try and squeeze market research projects into those tools, but this is designed for people like us. [03:20] Exactly, exactly. All right, great.
Today, my guest is Rudy Nadilo, President of Dapresy. Dapresy partners with today’s top companies to help them create state-of-the-art InfoGraphics that brings your data to life. Prior to working at Dapresy, Rudy has had extensive experience at some of today’s top marketing research agencies. FIND RUDY ONLINE: https://www.dapresy.com/ Twitter: @rudynadilo LinkedIn: https://www.linkedin.com/in/rudy-nadilo-291192/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:47] Over the last decade the market research industry has been disrupted. Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Rudy Nadilo, President of Dapresy. Dapresy is partners with today’s top companies to help them create state-of-the-art infographics that brings your data to life. Prior to working at Dapresy, Rudy has had extensive experience in some of today’s top marketing research agencies. Rudy, thanks very much for being on the show today. [01:36] Jamin, it’s a pleasure to be here. Thank you. [01:39] Like to start out with kind of the backstory of how you entered market research. Talk to us a little bit about your parents and how they have impacted you where you are today. [01:51] Well, my parents had nothing to do with my entering market research. And, truth be told, I have a Bachelor’s in Fine Arts degree in photography for my undergrad. I really was going to go on a different direction. I thought I’d be a Life magazine photographer. Then quickly realized after spending a stint in L.A. my early years that it was a little tougher than I thought. But from a parents’ standpoint, my father was the typical 50s, 60s dad. He worked for Seagram’s, the liquor company, for 35 years. And my mother was a housewife who had a part-time job. And, you know, very typical... We lived in a Long Island tract house – not Levittown, but pretty close to it. I just think that, growing up, I just had a lot of challenges and things that I wanted to do more. And I knew that I was not growing up in an environment where across from where I lived on the other side of Long Island Sound was all the people who were in lower Fairfield County, Connecticut. And I had started out in advertising and just like was shocked about this whole different world of people, who were privileged and went to prep schools and stuff. So that kind of gave me this high motivation just to do better and do well. So, I kind of answered more than your question was. But that’s what got me going and getting into this career. [03:36] First of all, I love the fact that you have a diverse background. We did a separate interview recently, and the gentleman was talking, Clint, was talking about how you can draw stronger perspectives the more diverse the background of the individual as well as the team. [03:54] Oh, absolutely. [03:56] So, I mean photography… [03:58] Well, I was in photography, and then I went to L.A. to live with my sister for about a year. And then I wound up going back to Northwestern to get my degree in advertising from the Medill School back in the day when they had a dedicated advertising program and wound up graduating there and had like fifteen plus offers from all the agencies that I applied to. So, it went to from a barely C student in high school to an A+ student at Northwestern. Getting into these advertising degrees. So, I always felt in life if you’re really interested and motivate...
I det här avsnittet diskuterar vi visualisering av data. Vi träffar Anton Nilsson från Dapresy, känner honom på pulsen och diskuterar vad som är viktigt att tänka på för ett företag som vill dela med sig av undersökningsresultat eller annan kunddata i sin organisation. Anton delar generöst med sig av sina bästa tips och vi ställer som vanligt svettiga frågor. Anton berättar även om en Flopp när flygresan inte gick som förväntat. Tips på bra visualiseringar av undersökningsresultat och exempel på dashboards hittar du på http://lojalitetspodden.se
Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America. According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.” His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978. Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.