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Kent Lewis grew up in the Seattle area. In college he studied business and marketing. After college he went to work for a PR agency but left to go into the digital marketing industry in 1996. Kent has formed several marketing agencies during his career. He is quite up front about challenges he faced along the way as well as what he learned from each issue he faced.   Kent's philosophy about community is quite interesting and well worth adopting. He believes very much in giving back to his community. Today his day job is serving as “Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving”.   Kent gives us many relevant and timely business insights. I hope you agree that this conversation gives us some good business lessons we all can use.     About the Guest:   Kent Lewis, Executive Director, NextNW Lewis is currently Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving. He is also Founder of pdxMindShare, Portland's premier career community, with over 12,000 LinkedIn Group members. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in digital marketing. Since then, he's helped grow businesses by connecting his clients with their constituents online. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.  After selling his agency in March 2022, he became a CMO for the acquiring firm. Beyond co-founding SEMpdx, Lewis co-founded two agencies, emailROI (now Thesis) and Formic Media. As a long-time entrepreneur, he's advised or invested in a host of companies, including PacificWRO, Maury's Hive Tea and ToneTip. Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, Portland Business Journal, and SmartBrief. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015. Lewis tours nationwide, averaging 30 speaking engagements annually, including a regular presenter role with the Digital Summit conference series. Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO).  Industry recognition and awards include Portland Business Journal's Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.   Ways to connect with Kent:   Links https://kentjlewis.com/   And LinkedIn profile: https://www.linkedin.com/in/kentlewis/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset. Today. We get to chat with an award winning entrepreneur, and he just told me a really interesting factoid. We'll have to, we'll have to talk about it, just because it is about one of the most fascinating things I've heard in quite a while, and a very positive thing. But I'm not going to give it away, because I'm going away, because I'm going to let him talk about it, or at least start the discussion. I'd like you all to meet Kent Lewis. Kent has been an entrepreneur for a while. He helps other entrepreneurs. He works in the non profit arena and does a variety of different kinds of things. And rather than me telling you all about it, you could read the bio, but more important, meet Kent Lewis and Kent, welcome to unstoppable mindset.   Kent Lewis ** 02:05 It's, it's a pleasure to be on the show. Thank you for having me, sir.   Michael Hingson ** 02:10 Now where are you located? I'm based in Portland, Oregon, yeah. So you're, you are up up the coast, since I'm in Southern California. So yes, you know, one of these days I'll be up that way again. Well, Alaska Airlines will fly me up there.   Kent Lewis ** 02:27 Yeah, totally right. Yeah, good   Michael Hingson ** 02:29 to have you, unless you come this way first. But anyway, well, I'm really want to welcome you to unstoppable mindset. And why don't we start? I love to do this. Tell me a little bit about kind of the early Kent growing up and all that stuff.   Kent Lewis ** 02:44 Yeah, so I grew up in Seattle, Washington. I think something that's influenced me is that my dad was is, or is, a retired architect. And so there was always this design esthetic, and he was an art collector enthusiast, I should say. And so I was always surrounded with art and mid century, you know, furniture and there's just style was a it was a thing. And then my mom was always in when she was a social worker and went into running nonprofits. And so I grew up around that as well of just giving back. So if you ever heard that common term, you know, learn, earn, return. Start your life you're learning, then you're maximizing your earnings during your career, and then when you in and around later in life, you start giving back, right, returning, right. And I learned from my mom that you never stop you never stop learning. You never stop returning. And my my mantra as an entrepreneur is never stop earning right? So, so I've always been giving back and donating my time, and I've always appreciated sort of good design and well thought out things. And I think that's influenced my career in marketing and as an entrepreneur, business owner, and now more of an advisor, Coach type,   Michael Hingson ** 03:59 well, so growing up in Seattle, did you visit pikes market very often?   Kent Lewis ** 04:04 My dad used to work right, right, like, two blocks away. So I would go there all the time. In fact, I remember when there was just one Starbucks when I was a kid, yeah, at Pike Place Market, and they used to sell large chunks of delicious, bitter sweet chocolate, I know, you know, in the behind the counter, and it was a very hi and you could smell the teas and all that. It was a very different experience, very cool place. And so, yeah, love   Michael Hingson ** 04:33 the pipe waste market. I understand that they don't throw the fish anymore. No, they do. They do. Oh, yeah, absolutely. Maybe it was just during the pandemic that they decided not to do that, but   Kent Lewis ** 04:44 think you're right about that. But they definitely, they, they're still, it's still a major attraction. It's too big of a thing to stop.   Michael Hingson ** 04:51 Wow, that's what I was thinking. And that's just way too big of a thing to to stop. My probably not the greatest fish fish catcher, I've been there, but I. I never caught a fish.   Kent Lewis ** 05:02 Yeah, that's only got, like, one or two in my life. And I don't, I don't do it much, but   Michael Hingson ** 05:08 Well, well, that's the place to go anyway. So where did you go to college?   Kent Lewis ** 05:13 I went to Western Washington University in Bellingham, uh, just 1020 minutes from the Canadian border, because, in part, when I was in school, it was a 19 year old drinking age in Canada, so I was 20 minutes away from my earlier drinking age. Turns out, I grew up going to Vancouver, BC quite often for the soccer exchange program when I was a real young youngster. So I fell in love with Vancouver, and as I've had been fortunate enough to travel the world a bit, I realized that it was one of my favorite cities, and it still is. It is such a global, amazing egalitarian, like, no matter your color, race, creed, you could be a millionaire or you could be a bus driver. There was no not the same class, classism you see in other US cities or around the rest of the world. It's truly an amazing and it's also, of course, beautiful   Michael Hingson ** 06:04 there. I found that true throughout Canada, and I've enjoyed every Canadian city I've ever been to. One of my favorites is really going to Toronto. I was always impressed as to how clean it really was.   Kent Lewis ** 06:17 You know, that's true. I've been there a couple times in conferences, and I found it to be clean and impressive, you know, and then, but my, one of my favorite, other cities I only spent overnight, there was Montreal. What a beautiful, beautiful place, absolutely stunning. I   Michael Hingson ** 06:35 spent two days in Montreal once when I was selling some products and turn the TV on at 1131 morning that I was there and watched the Flintstones in French. That was unique. That was unique. Cool. How cool is that? Yeah, it's awesome. That was kind of fun. But, you know, so you, you went to college. What did you major in?   Kent Lewis ** 06:58 I majored in business with a marketing concentration, which is great because I ended up doing marketing for a career, and for 22 years ran my own agency, or my own business, basically.   Michael Hingson ** 07:10 So what did you do when you got out of college?   Kent Lewis ** 07:14 I went immediately into the world of public relations agency life. I always wanted to be a found out after college that I, what I really wanted to be was a copywriter, you know, writing ads. I just coolest thing as a kid. I just didn't know that. It's, I didn't realize what it, what it you have to go to Ad School. You can't, you can't graduate regular college and become a copier. At least you weren't able to when I was, you know, back in the mid 90s. So I started in PR because it sounded hard to pitch the media and try and get them to say what you want them to say about your brand, your client and your brand. And that did me well, because when I got in from went from PR in 94 to digital marketing, SEO, search engine optimization 96 my PR background was extremely helpful. You know, in in that, in that whole world. So because doing PR builds Domain Authority, which builds your rankings in Google, and the rest is history. So, so it was very helpful. It gave me a bit of an edge. And then my business background meant I was better equipped to to go from doing the work to managing people, they're doing the work, to doing my own thing, you know, and running a instant running team, I was running a business. So that was super cool. You   Michael Hingson ** 08:38 know, it's interesting. I've especially because of the World Trade Center, but not only, but before it as well, I learned a lot about dealing with the press. And I've, I've watched a lot of press interviews today, and it's, it's amazing how often and then people have said that this is the way you should do it. No matter what the press person asks you, you answer with the with the answer you really want to give, whether you answer their questions or not. And I think that's an interesting approach, and I suppose it can be positive, but especially for for politicians who don't want to answer the tough questions. But I I know that for me, I've always tried to structure my answers in such a way that it gets them to take the question that they originally asked that I might sort of answer and reframe it so that I will answer a lot of times that, for example, talking about blindness and blind people, there are just so many misconceptions about it and and all too often, like first time I was on Larry King lives, Larry was asking questions about guide dogs. And he said, Now, where did you get your guide dog? And I said, from San Rafael, California. He said, well, but the but the main. School is a new is in Michigan, right? And I said, No, it's a different organization. And what we learned after doing that interview was that the way to deal with Larry was to program him and send him questions in advance with answers. Then he did a lot better, because the reality is, he didn't really know necessarily the answers in the first place. It's just amazing how you know how a lot of times it's just shallower. The Press tends to over dramatize. But I appreciate what you're saying about marketing and PR, I've done so much of that over my lifetime, and for so many reasons, in so many ways, I know exactly what you're talking about.   Kent Lewis ** 10:47 Yeah, yeah. That's, yeah, it's, it's a fascinating world that I've, that I've, you know, been live, living and working in. And I, yeah, I'm impressed, yeah, Larry King Live. That's pretty cool. And, you know, hopefully you've helped people just side note, you know, get a clear understanding of what it is, what it is both like to be blind and then how you navigate this world successfully, as if you're, you know, fully sighted. You know,   Michael Hingson ** 11:18 well, one of the things that I actually learned over the last couple of years is something that I've actually written an article and had it published about, and that is that we've got to change our view of disabilities in general. People always say, well, disability is a lack of ability. And I say, and I always say, No, it's not. And they say, Well, yes, it is. It begins with dis. And I said, then, how do you equate that with disciple, discern and discrete? For example, you know they begin with D is the reality is, disability is not a lack of ability. You think it is. But I've added to that now when I point out that, in reality, every person on the planet has a disability, but for most people, their disability is covered up. Thomas Edison invented the electric light bulb, or at least we give him credit for it back in 1878 so for the last 147 years, all we've done is spent so much time improving on the technology that provides light on demand, which just covers up your disability, but it's still there. And I realized that one day I was at a hotel in Los Angeles at three in the afternoon when we had a power failure, and everybody started to scream, even down in the lobby, when they had all these nice big windows that were letting in all sorts of light, but it wasn't giving them the light that they wanted and the amount that they wanted, and people panicked. So I realized then, oh, well, now the reality is they're light dependent, which is as much a disability as my light independence is. It's just that it manifests itself differently, and there are a whole lot more light dependent people than light independent people. But we've got to really change our definition and how we view it. So   Kent Lewis ** 12:58 that's really insightful. It's good to think about.   Michael Hingson ** 13:01 Yeah, it's kind of fun. But, you know, so, so where did you, where did you go off and go to work in the in the marketing world? So you did? You didn't go to Copyright School? Or did you? No, no,   Kent Lewis ** 13:13 I just know. I once I talked to the creative director at this agency in Seattle where I did my first internship. He's like, Yeah, you'd have to go back to art school. And I was like, what school I just finished? So, you know, it didn't really matter. And we So, with that said, we, you know, I moved into PR, and then I moved to down to Portland from Seattle, because I could actually get a paying job because the internship I did three months full time, virtually, basically no pay, I found a low paying job instead in Portland. So I moved I only knew one person here in Portland, my cousin. She's still here. We both have families now, and I know a lot more people, but I basically have, since moving here to do my second agency job. I've been, I've been a part of 10 agencies in my career. I've been, I founded two, co founded two, fired from three and exited the four that I created, or co, co founded, basically. And so right now I have a consultancy. I could say that's my 11th agency, but I don't even really count it as an agency. I'm just a fractional CMO, you know, marketing advisor at this point, just a few hours a month, because my my day job as of January, is running a nonprofit called next northwest.org which is a it's a trade organization for marketing and advertising and creative community, the creative services world. And it has 119 year history in Portland. And now it's, it's now expanded to five states and into Canada. And so I've got this I'm working. I manage a board of, you know, decent sized board, and a decent sized advisory. Committee that I created, and just the last couple months, and we do learning events for the creative community and networking events and celebrations, like, you know, awards, award shows to celebrate the work. So that's kind of my day job. And then I also speak and write a lot you and I share a passion for for education and learning and sharing knowledge. And so I've been, I've probably averaged 25 speaking engagements a year for the last 20 years, and last year was 30. For instance, I fly yours, mentioned your your travel. I'm flying to Tampa on Sunday to present on Monday, on a panel about AI in the senior care space, for instance. And then I come back and I, I, you know, got it. I got one or two more. But I, you know, I typically do a dozen fly flying gigs, and then I do a lot of webinars and local gigs as well.   Michael Hingson ** 15:55 So what are you what are you going to say? What are you going to say about AI in the senior care space?   Kent Lewis ** 16:01 That's a great question. So what my focus as a marketer is, here's how you can use AI to streamline and automate and maintain or improve quality. So it's not meant to it's not a secret hack, cheat code to lay people off. It's a It's get more out of your current resources, basically, and do more with less, and do it more effectively. That's kind of, that's, you know, that's my, what I'll be talking about is the how you know how to use it for research, ideation, content creation, content editing, reporting, synthesizing information, customer service, that kind of thing. So I only have, you know, it's a panel event, so I'm only doing like a 10 to 15 minutes part, and then there are other presenters doing their part, and then we have a little Q and A, usually, I'm a sole presenter on whatever topic, usually digital marketing or employee engagement, which is what I got passionate about. Once I sold my agency. After 22 years, I became an employee at that the agency that acquired my company, and I was immediately underwhelmed and disappointed in what it was like to be an employee, and wanted to fix it. So that's what I had been focusing on when I given a choice. I want to evangelize. You know, what I learned from my experience, and I've done a good amount of research, and, you know, two weeks ago, I presented in Portland on the topic to entrepreneurs. Then the next day, I flew to Denver and did the same presentation to a group of agency owners. And then the next day, I did a webinar for similar group of entrepreneurs, you know, so three versions, three days in a row, a 3060, and 90 minute version. So,   Michael Hingson ** 17:42 pretty fun. Yeah. So how many books have you written?   Kent Lewis ** 17:47 Ah, I knew you'd say that so or ask that. I have not written any books, but I have, darn but I've written, you know, probably 200 articles. I could easily AI them into some sort of book, if I wanted to. You know, I went from writing 80% to 90% of my art content was on digital marketing for the first 20 years. And then the last 10 years, I focused almost exclusively on writing about entrepreneurship and and business ownership, leadership and employee intention, retention, engagement. And, you know, so I mostly syndicate my articles, like business journals, occasionally in Ink Magazine, etc. So if I were to write a book, it would be about the business side of things, instead of the second, I would write something about digital marketing. Not only am I no longer an expert, and consider myself an expert relative to others, those books are outdated the second they're printed, right? So, so it doesn't make sense to really write a book on digital marketing, and everything's already been said, etc. So, so if I wrote a book, it would be probably more on the employee engagement side versus anything. But I will say that I don't know if you know who Seth Godin is. He's the number one marketing blogger in the world. He's written many best sellers, Purple Cow, permission, marketing, etc. He's remarkable guy. And I had was fortunate to talk with him and then meet with him over lunch in New York City 15 years ago. And he said, after our two hour lunch, he charges $75,000 for speaking engagement. So it gives you a sense of who he is. He has for for 20 years. And so he said, Kent, you've got a book in you. I was like, I wish you hadn't said that, because now I don't want to, I don't want to disappoint him, right? So there you go.   Michael Hingson ** 19:31 Well, if you write one at some point, you have to send us a picture of the cover and we'll stick it in the show notes whenever. Yeah, that sounds great, but yeah, I you know, I never thought of writing a book, but in 2002 we went to the AKC Eukanuba canine championship dog show in Orlando. It was in December, and among other people I met there. Here I met George Berger, who was at that time, the publisher of the American Kennel Club Gazette, and he said, You ought to write a book. And I went, why? Well, because you you have a great story to tell. You should really write a book. Well, it took eight years and a lot of time sitting in front of Microsoft Word to get notes down, but eventually I met someone named Susie Flory who called because she was writing a book called Dog tails. And it was a story of what she wanted to write stories of, actually, 17 different dogs who had done some pretty interesting and miraculous things. And she wanted to write a story about my guide dog at the World Trade Center, Roselle. And she said, Tell me your story, if you would. And I did. And when we were done, there was this pause, and then she said, You need to write a book. And since I've written books, I'll help you. And a year later, underdog was published, and it became a number one New York Times bestseller. So that was pretty cool.   Kent Lewis ** 21:01 That's fantastic. Congratulations. Very impressive.   Michael Hingson ** 21:04 And then last year, well, in 2013 we published a children's book called running with Roselle, but more adults by a thing kids, because it's not a picture book, but it tells the story of me growing up and Roselle growing up, and how we met, and all that. So it isn't really as much a World Trade Center book. But then last year, we wrote, live like a guide dog. And the intent of live like a guide dog is to say to people, look fear is all around us, and so many people just allow themselves to be paralyzed, or, as I say, blinded by fear, so they can't make decisions. They don't learn how to control it. But if you learn how to control fear, you can use fear as a very powerful tool to help you stay focused, and you'll make better decisions. So we use lessons I learned from my guide dogs on my wife's service dog to write, live like a guide dog. And so it is out there, and it's it's a lot of fun, too. So you know, it isn't the easiest thing to write a book, but I would think you have a book in you, and you should, well, I   Kent Lewis ** 22:03 appreciate that vote of confidence. And hey, I mean, you did it, and you had an amazing story, and you've done it multiple times. Actually, it's great inspiration for me.   Michael Hingson ** 22:16 Well, I'm looking forward to reading it when it comes out. You'll have to let   22:20 us know. Yeah, will do so   Michael Hingson ** 22:23 you at some point, switched from being an employee to being an entrepreneur. How did that all happen? Why? Why did you do it? Or what really brought that about?   Kent Lewis ** 22:38 Well, I kept getting fired.   Michael Hingson ** 22:40 So why'd that happen?   Kent Lewis ** 22:42 Yeah, so that's the fun part. So I I've never been fired for cause like a legit clause. I'm a high powered, high performer, and so I actually, that's why. So the first time I was fired was by the guy that invited me to co found an agency. His name was Ryan Wilson. He was my he was my boss. And then he was fired by our larger agency. He ran a team that I worked on. I worked for him. I was inspired by him. I I was mentored by him. I thought the world of him. So when he came to me three months after he got fired, it was about, it's always about a girl. So he he basically, he got divorced. And so this other woman, they met at the office, and they were soul mates, and they he had to clean up his life. And he did, and he said, I've got an agency die. I've got two clients ready to sign. I need key employees, and you're one, one of them, then I would hope you would join me. I said, No, the first time he got his act together. I said, yes, the second time, and that. So I we built an agency together with, you know, we start with six people. I brought in two other people and another gal that ran the PR side. I was running the digital side. She brought in somebody said we had six of us on day one, and a year later, we didn't have a formal share shareholder agreement for our percentage of the company that went from being worth zero to being worth a few million dollars, and we felt that we should have something in writing, and before he could, we could get something formally in writing. My, my other partner, she, I didn't really want to do the business with her, but I didn't really have a choice. I want to do the business with him. She said, I'm asking for more equity. I said, Okay, I feel like that's fair. I think we've earned it, but, and I'll, I'll be there with you, but I wouldn't have done this if she hadn't said, I'm going in. Are you with me? So when I we asked, she asked me to make the ask. I wasn't necessarily prepared or thinking about it, and it really offended him. He was really mad, and he was playing to fire her, and by me teaming up with her, he felt, you know, slight. And he fired us both, and the next week, I started anvil, my agency, Anvil Media, that I ran for 22 years, I did a couple other starts, one with a college friend and a guy I had met at that that at one of the first, one of the earlier agency agencies I'd worked at. He and we, he and I and my college buddy started an email marketing agency in 02 and then I decided, well, this isn't for me, but I now learn it's not that scary to hire employees. So then I started hiring employees at anvil and late 03 and so I ran anvil with employees for, you know, 20 years. Two of those first two years were just me and some contractors and and then, oh, wait, I started a second agency because I needed a more affordable solution for my partners in small business called Formic media. Ran that for five years before I merged it with with anvil. But in between, I was also fired. When I first started anvil, I was it was just a hang of shingle in 2000 to do some consulting, but I wanted a full time gig, and a year later, I had an opportunity to run my my team from the agency. I was fired from that company. That agency was sold to another agency for pennies on the dollar. And when my old boss died, rest in peace, we hadn't really cleared the air yet, which is it still is one of my greatest regrets. You know, for nine months we didn't talk, and then he passed away. Everybody peace, not before he passed away, I was able to get, yeah, his his soul mate. They weren't married yet, but they were going to get married. She told me that two weeks before he died, he expressed regrets and how we had ended the relationship, how he had fired me, and he was looking forward to reconnecting and re engaging our friendship. And so that made that meant the world to me. I had a lot of peace in knowing that, but I so the first the second place I got fired was this agency again about a girl. So the first time was a girl telling me, you need to ask the boss for more money or more equity. And I did, and that offended him. And the second time was my girlfriend at the time, who's who moved over from that agency to the new agency where my my old boss died before he could really start there. She was dating on the side the Creative Director at that agency, and he'd been there over 20 years. And so when I started there, I saw something was up, and I was like, Is there anything going on? She's like, No. And so eventually I just broke up with her anyway, because I just it wasn't working, even if she wouldn't admit that she was having a side relationship. But I was eventually fired because he was a board, you know, he was on the board. He was, he wasn't my boss, per se, but he was one of the senior partners, and they just wanted me out. You know, she might have money. Wanted me out. He definitely wanted me out. So that was the second time I got fired. And then the third time I got fired was it kept the stakes get given, getting bigger. When I sold my agency 14 months later, they fired me, really, not to this day, not for any cause. It's that they asked me to take an 80% pay cut a year into my buyout, and I and then I they were going to close my Portland office, which I was, I own the building, so I didn't want to lose my own myself as a tenant, so I offered to reduce my rent 30% so I basically, for two and a half months, worked for free for this agency that had bought my agency. So they were making payments to me. I was carrying the note, but they they couldn't. A year later, they're like, I'm sorry. So they a year later, I took a pay cut for two and a half months, and when I asked them, you know, when am I getting back to my pay? They said, Well, you know, we can't guarantee. We don't have a path for you back to your full pay. And I was like, Okay, well, then I told my wife, let him inform them that we're going to go back to, we are going to go back to our full rack rate on our rent. And when I, when we notified them, they they totally, they totally fired me. So they canceled the lease, and they fired me, and so they so it. And you know, I, my team was slowly being dismantled, a 10 of us, 11 of us, I guess 10 or 11 us went over, and within a year, there were only two wait. Within two years, there was only one person left on my team. So it was a really sad, sad experience for me. It wasn't as hard to sell my business as I thought. It wasn't as hard, you know, just emotionally, it wasn't as hard to sunset my brand after 22 years. Wasn't easy, but it was way easier than I thought. What was hard for me was watching them was was closing the office. It broke my heart and and then watching them dismantle my team that I spent, you know, two decades building, most of that team was within 10 years, the last 10 years, last even five years of of our business. Us. There was a relatively new team, but we were so tight, and it was just heartbreaking. So, you know,   Michael Hingson ** 30:09 yeah, wow. So what do you think was your biggest mistake in running your own agency?   Kent Lewis ** 30:19 That's a great question. I think the biggest, biggest mistake was not understanding the Hire great people and get out of the way. Lee Iacocca, you know, to paraphrase him, I hired great people and I got out of their way. But what I didn't do was make sure they had all the proper training, alignment of core values that they had, there was enough trust between us that they could come to me with they were struggling or failing. Apparently, I was a fairly intimidating figure for my former my young recruits, but most of that time, up until the last five years, I always had a senior VP my right hand. I hired her with the attention that she might take over the business someday, she was totally creating a wall between me and my employees, and I didn't know it until 2012 and so, you know, I had 10 years to try to undo what she had created the first 10 years, basically of a fear based management style, so that that didn't help me, and I didn't believe it. I didn't really see it. So then I rebuilt the company, and from the ground up, I blew it up in 2013 so 10 years after of having employees, 13 years of having the business, I completely dismantled and blew it up and rebuilt it. And what did that look like? It started with me just not wanting to go to work in the building, and I realized I can't quit because I'm the owner, so I have to fix it. Okay? I don't mind fixing things. I prefer to fix other people's problems instead of my own, but I really a lot of people do, right? Yeah. So I wrote a credo, basically, what would it take for me? What are, what are it got down to 10 truths, what? What are the truths that I need to go into work and that others around me, co workers, team members, need to also agree on so that we can work together successfully. So it went from being about clients to being about the team and being about accountability. And you know, it was so it was so decisive. It was so radical for my current team that had been with me five to 10 years of they lose clients, I get more clients. And I eventually told them, I can't replace clients as fast as you're losing them. It's not a sustainable business model, so you need to be accountable for your actions and your decisions. That's the new anvil. You and you're out. I gave them 72 hours to think about it and sign it. Signed literally to these credo. It's not a legal document, it's just a commitment to credo. And half the team didn't sign it, and they quit. And then within 12 months, the rest of the team either quit or we've I fired them because they did not fit in the new anvil. And it's funny because everybody else that I brought in didn't even it didn't even register. The credo was so unremarkable to them, because we were already aligned by the time we hired them, we'd done our research and the work to know who fit, and so they didn't register. So eventually we just dropped the credo was no longer needed as a guide or a framework. It's still on the website, but, but you don't, you know it doesn't really matter. But that's what I got wrong, is I did not build the trust. I did not have I had processes in place, but but without the trust, people wouldn't tell me how they felt or that they were struggling. So a lot of process wasn't recognized or utilized properly. So I rebuilt it to where and rebuilt the trust to where the team that was with me when I sold I was very close with them. There was 100% trust across the board, a mutual respect, arguably a mutual love for the craft, for each other, for the company, for our clients, and it was a lot of fun to work with them. I didn't sell because I was unhappy. I sold because I was happy, and I thought now's a good time to go and find a good home. Plus my wife was my operations manager for five years, and she wanted out. Frankly, I thought it was easier to sell the business than try to replace my wife, because she was very good at what she did. She just didn't like doing it, yeah? And she also didn't like, you know, me being her boss. I never saw it that way. But once she explained it, after I sold, she explained, like, you know, you boss me around at work, and then you try to boss me around at home, and I'm not having it. You pick one? Yeah, so, so I was like, I think, like, I bossed you around. And she's like, Hey, you just, it was your company. It was always going to be your company. And, you know, that's fine, but you know, I want to move on. I was like, Okay, why don't we just sell and so that, yeah, they the operational people. And so it took her, took that load off of her. She's worked for. Nonprofit now, so she's happy, and so that's good.   Michael Hingson ** 35:05 Well, it also sounds like there were a lot of people that well, first of all, you changed your your view and your modus operandi a little bit over time, and that's why you also got you fired, or you lost people. But it also sounds like what you did was you brought in more people, not only who thought like you, but who really understood the kinds of goals that you were looking at. And so it was a natural sort of thing. You brought in people who really didn't worry about the credo, because they lived by it anyway.   Kent Lewis ** 35:38 Yeah, that's exactly right. And that was, that was my lesson. Was, you know, I always knew there's a concept called Top grading. You know, you thoroughly vet client, you hire slow and you fire fast. Most entrepreneurs or business owners hire fast and fire slow, and it's very, very expensive and but, you know, I got that part and I just better. I was far better at, I was far better at, what would I say, creating processes than kind of feeling, the love? And so once I figured that stuff out, it got a lot it got a lot better.   Michael Hingson ** 36:16 It's a growth thing. Yes,   36:18 exactly, yeah. Well, you   Michael Hingson ** 36:21 have something, and you sent me something about it. You call it Jerry Maguire moment. Tell me about that.   Kent Lewis ** 36:28 Yeah. So that's, you know, I just, I just sort of backed into the story of just being unhappy. But what ended up happening more specifically that Jerry Maguire moment was putting my son to bed in March of 2013 and I mentioned that feeling of not of dread. I didn't want to go to work. I was frustrated with my team, disappointed in my clients, not appreciating the work we were doing, frustrated with some of my partners. You know, in the business, I felt disconnected from the work of digital because I'd worked on the business for longer than I'd worked in the business by that point, and so I just, it was, it was, I was a bit of a mess. And I realized, like, I need a reason to get up and go to work in the morning. And that's when I came up. I was inspired by Jerry Maguire's manifesto from from the movie, and apparently you can find it online. It's a 28 page manifesto. So I ended up distilling into those 10 truths that we called the credo, and so what happening is just again to recap, it took me a like a couple days. I had instant clarity. I like I fell asleep like a rock. Once I realized I had a plan and I had a framework, I felt better about it, even though there was much work to do. So as I mentioned, you know, half the team quit within the first week, the other half bled out over the next year. That meant 100% employee turnover for two years in a row. As like as I upgraded my team, that was painful. I had to hire three people in order to keep one good one. You know, as I as I search, because we don't have formal degrees in the world of digital marketing, right? So it's hard to find the talent, and you want to hold on to the good ones when you get them. So it took a long time to get the team dialed. Meanwhile, my clients got tired of the turnover. As I was trying to figure it out, they started leaving in droves, and so in 2014 in March, a year later, exactly, I lost my five biggest clients in a 30 to 45 day period. So I lost, you know, 40, over 40% of my revenue vaporized, and I could not replace it fast enough. So I didn't take a salary for nine months. I asked two senior execs to take small pay cuts like 10% and as we hunkered down, and so I didn't have to lay off any good talent, and so I didn't, and we sprinted, we rebuilt, you know, the pipeline, and brought some new clients in. By the end of the year, I paid back my my two senior employees, their 10% that they pay cut. I paid them back, but I didn't take a salary for nine months of that year. It was the worst year I'd ever had, and the only time I ever had to take a pay cut or miss a paycheck myself. So that was the price I paid. The plus side is once I realized that the focus should be on the employees, which was what the credo was, I didn't realize at the time that it wasn't about my clients anymore. They were the life blood. They were the blood flow, right? But we have this organism that needed love, so we I breathe life back into it, one employee at a time until we had a higher functioning group. So it took me five or six years, and in 2019 so six years after I blew the business up, I had an offer on the table, had a sale agreement finalized, and we were less than a week away from funding, and I backed out of the deal because I felt, one, it wasn't a good cultural fit, and two, there was more work to do. It wasn't about increasing my valuation more. It was about finishing my journey of an employee first agency and. Three years later, I sold for one and a half x higher multiple, so an additional seven figures to to another agency based on a stronger profitability, even though the revenue is about the same, stronger, you know, profitability right better. Happy clients, stable clients. It was a lower risk acquisition for them and the so that was the high point. The low point was becoming an employee and wanting to be the best damn employee that agency had ever seen to being a very disappointed, disengaged, disheartened, disheartened employee. And I then I decided I started writing notes of everything, not to do that they were doing wrong. And I decided, once they let me go, I need to focus on this. I think I needed to help my other fellow entrepreneurs ways to avoid going through what I went through as an employee, because I had just been one, and most of my employ, my entrepreneur friends, haven't been an employee for over 10 years. You easily, quickly forget what it's like to be an employee, and I want to remind them and as other senior leaders, how important it is to put your employees first, otherwise you can never deliver on your brand promise no matter what it is, because they won't deliver to your standards. Because it's you know, they don't feel the same attachment to a business if they as if they're not owners, right?   Michael Hingson ** 41:22 But it sounds like you also, when you did sell, by that time, you had employees, one who had bought into the credo, into the philosophy, and two were satisfied. So it was a much better situation all the way around. Anyway,   Kent Lewis ** 41:38 exactly. It's right? And that's, that's the thing is, I realized it's not about throwing money at a problem. It's about throwing time and care at a problem. And the problem is that most employers, there is no loyalty employ to employees anymore, and therefore there's no employee loyalty to brands anymore, to their employers. And so I'm trying to unwind that. And it's not about pension plans, per se. It's not about bonuses, really at all. That's one of 120 items on my punch list of auditing and employee journey is, yeah, do you have a bonus program? Mine was basically spot bonuses, little spot bonuses for timely things, because the big cash bonuses blew up in my face. You know, i i the biggest bonus check I ever wrote. The next day he quit and created a competing agency. Now, he had planned that all along it, the bonus was only helped him do it faster, but I realized there was no appreciation for the bonuses. So stop doing that. So instead, I would bonus, reward the team with experiences rather than cash. And they the cash they got from a really, I paid over market, so that money was not an issue, and so that experiences were the memorable part and the fun part, and it helped motivate when we'd have a little contest with, you know, the wind being a dinner or whatever it was, something fun, right?   Michael Hingson ** 43:00 I was, earlier today, talking with someone who's going to be a guest on the podcast. He's in Germany, and we were talking about the fact that there's a major discussion in Germany right now about the concept of a four day work week, as opposed to a five day work week, and in the four day work week. Inevitably, companies that subscribe to the four day work week have higher productivity, happier employees, and some of those companies have a four day work week with a total of 36 hours and up through a four day work week with 40 hours, which is, of course, 10 hours a day. And what he said, I asked the question, did it make a difference as to whether it was 36 or 40 hours? What he said was mainly not, because it was really about having three days with family, and that that whole mental attitude is really it that we, we have forgotten, I think, in this country, about employee loyalty so much, and we just don't see anything like what we used to see.   Kent Lewis ** 44:09 100% you are correct,   Michael Hingson ** 44:13 and so it is. It is an issue that people really ought to deal with in some way. But you know now the new chancellor in Germany wants to go back to a five day work week, just completely ignoring all the statistics and what's shown. So the discussion is ongoing over there. I'll be interested to see how it goes.   Kent Lewis ** 44:36 Yeah, yeah, totally. I would be in Troy. Yeah. We know for whatever reason, for whatever reason that they've you know that well, I guess it kind of makes sense. But you know, you wouldn't think you could be more productive fewer days a week, but the research is showing that these people, that you know, that the like the Northern Europeans, are the, you know, Finnish and Scandinavians are like the half. People on the planet, despite not being in maybe the friendliest climate, you know, 12 months of the year because of a lot of how they value, you know, work life balance and all of that. And I think that's the thing, you know, we we came from an industrial age where unions got us the weekends off. You know, it's a very different we've come a long way, but there's still a lot more to go, so I, I will be interested to see what happens with the with that concept that four day work week.   Michael Hingson ** 45:26 Well, the other part about it is we had the pandemic, and one of the things that came out of the pandemic, at least, I think, in the minds of a lot of employees, was even working at home, and having to do that, you still got to spend more time with family and people value that. Now I don't know how over time that's going to work, because I know there's been a lot of advocating to go back to just everybody always being in the office, but it seems to me that the better environment would be a hybrid environment, where, if somebody can work at home and do at least as well as they do at the office. Why wouldn't you allow that?   Kent Lewis ** 46:04 Right? Yeah, I think it's that's the other thing is, I do believe hybrid work is the best solution. We were doing three three days, two days in the office, required, one day, optional flex. I ended up going in most days of the week before I, you know, even after we sold and we sell at the office, because I like, I'm a social being, and I really enjoyed the time at the office. And it was, it was, I designed the space, and it was, you know, as my place, and it was my home away from home, you know. So I feel like I've lost a little bit of my identity, losing that office. Yeah, so, but yeah, I do think that it makes sense to be able to do remote work, whatever, wherever people are most effective. But I do know there is a reality that companies are fully remote have a struggle to create cohesiveness and connectiveness across distributed teams. It's just it's just science, right? Psychology, but you can be very intentional to mitigate as much as you can the downside of remote and then play up as much as you can the benefits of remote people having their life and they see, on average, I heard that people valued their remote work about to worth about $6,000 on average, that there's a number that they've quantified.   Michael Hingson ** 47:21 Wow. Well, I know I've worked in offices, but I've also done a lot of work at home. So for example, I had a job back in the late 1970s and worked and lived in Massachusetts until 1981 and the company I worked for was being pursued by Xerox. And the the assumption was that Xerox was going to buy the company. So I was asked to relocate back out to California, where I had grown up, and help integrate the company into Xerox. And so I did. And so that was the first time I really worked mostly out of home and remotely from an office. And did that for two and a half, almost, well, a little over two and a half years. And my thanks for it was I was terminated because we had a recession and the big issue really was, though, that Xerox had bought the company and phased out all the people in sales because they didn't want the people. They just wanted the technology. And I've always believed that's a big mistake, because the tribal knowledge that people have is not something that you're going to get any other place. Totally, totally agree. But anyway, that occurred, and then I couldn't find a job, because the unemployment rate among employable blind people was so high, since people didn't believe blind people could work. So I ended up starting my own company selling computer aided design systems, CAD systems, to architects. Some of the early PC based CAD systems. Sold them to architects and engineers and so on. So I did have an office. We started, I started it with someone else, and had an office for four years, and then decided I had enough of owning my own company for a while, and went to work for someone else, and again, worked in an office and did that for seven years. Yeah, about seven years, and then I ended up in at the end of that, or the later part of that time, I was asked to relocate now back to the East Coast, because I was selling to Wall Street and New York and Wall Street firms really want, even though they might buy from resellers and so on, they want company, companies that make products to have them an office that they can deal with. So I ended up going back and mostly worked out of the office. But then, um. I left that company in 1997 and it was, it was a little bit different, because I was, I I had my own office, and I was the only person in it for a little while. We did have some engineers, but we all kind of worked in the office and sometimes at home. But for me, the real time of working at home happened in 2008 I was working at a nonprofit and also traveling and speaking, and the people who ran the nonprofit said, nobody's interested in September 11 anymore. And you know, you're you're not really adding any value to what we do, so we're going to phase out your job. Yeah, nobody was interested in September 11. And three years later, we had a number one New York Times bestseller, but anyway, your face yeah, so I ended up opening the Michael Hinkson Group Inc, and working out of home, and I've been doing that ever since. I enjoy working in an office. But I can work at home and I can, I can adapt. So my exposure to people and working not at home is when I travel and speak and get to go visit people and interact with them and so on. So it works out   Kent Lewis ** 51:05 that's, that's fantastic, congratulations. That's awesome.   Michael Hingson ** 51:10 It is, it is, you know, sometimes a challenge, but it works. So for you, what is your philosophy? You obviously do a lot of giving back to the community nowadays, is that something that has kind of grown over time, or you always had that? Or what's your philosophy regarding that?   Kent Lewis ** 51:29 So I I believe that, as I mentioned, I believe earlier that learn and return us. I believe that you should giving, giving back your entire life, as soon as you're able to, in whatever way. And so I, you know, when I first moved to Portland, I barely knew anybody. I was volunteering at this local neighborhood house where it was, you know, as tutoring this kid, and ironically, in math. And I'm terrible at math. Then I went to Big Brothers, Big Sisters for a while, and then I for the last 19 for last 25 years, I've been a volunteer, and for eight or nine of those years, I was on the board of smart reading. It's a, it's a, it's not a literacy program in that you're not teaching kids to read. You're teaching kids a love of reading. So you just sit with, you know, title, title, one school kindergarteners in an area near you, and you sit and read with them for 10 to 15 minutes, that's it. And it's a game changer, because some of them didn't own any books. And then they get to take books home with them, you know, like scholastic style books. So anyway, I I decided, of all, like I have friends, that their their passion is pets, others, it's like forests or planet or whatever. To me, I think I can, I can solve all of those problems if I invest in children, because they're shaping our future, and we can put them on a trajectory. So for instance, statistically, prison capacity is based on third grade reading levels in blue. So if you're if you can't learn to read, you can't read to learn, so you need to have a be a proficient reader by third grade, or you're left behind, and you're more likely, 10 times more likely, to be in the system, and you know, not in a good way. So I realized, well, if I can help these kids with a love of reading, I was, I was slow to learn reading myself. I realized that maybe we, you know that one kid that you find a love of reading, that finds books they love and is inspired by the books and continues to read and have a successful educational career, then that's that person may go on to solve cancer or world hunger or whatever it is. So that's kind of how I look at so that's my theory in general about giving. And then specifically my passion is children. So that's kind of my thing, and I think there are a lot of different ways to do it. Last night, I was at my wife's auction or the fundraiser for her nonprofit, which is around the foster system. It's called Casa court, important court, court appointed special advocate. So these kids in the foster system have an advocate, that that's not a lawyer or a caseworker, you know, by their side through the legal system. And I think that's a fantastic cause. It aligns with my children cause. And I was, I had seven my parents fostered seven daughters, you know, Daughters of other people, and the last two were very that I remember were transformative for me as an only child, to have a sister, you know, foster sister that was living with us for, in one case, two years. And it was invaluable and helpful to me. She helped me find my love of reading, helped me learn my multiplication tables, all that things that your parents might be able to do, but it's so much cooler doing with somebody that's, you know, I think she was 17 when she moved into our house, and I was, like, nine, and she was so helpful to me, so inspiring. So in a nutshell, that's, that's what we're talking about   Michael Hingson ** 54:55 when you talk talk about reading. I'm of the opinion and one of the best. Things that ever happened to reading was Harry Potter. Just the number of people, number of kids who have enjoyed reading because they got to read the Harry Potter books. I think that JK Rowling has brought so many kids to reading. It's incredible.   Kent Lewis ** 55:14 Yeah, yeah. 100% 100% I Yeah. I think that even you may, you know, you may or may not like rolling, but I as a person, but she did an amazing thing and made reading fun, and that that's what matters, yeah, you know,   Michael Hingson ** 55:33 yeah, well, and that's it, and then she's just done so much for for children and adults. For that matter, I talked to many adults who've read the books, and I've read all the books. I've read them several times, actually, yeah, now I'm spoiled. I read the audio versions read by Jim Dale, and one of my favorite stories about him was that he was in New York and was going to be reading a part of the latest Harry Potter book on September 11, 2001 in front of scholastic when, of course, everything happened. So he didn't do it that day, but he was in New York. What a you know, what a time to be there. That's fantastic. But, you know, things happen. So you one of the things that I've got to believe, and I think that you've made abundantly clear, is that the kind of work you do, the PR, the marketing, and all of that kind of interaction is a very time consuming, demanding job. How do you deal with work and family and make all of that function and work? Well,   Kent Lewis ** 56:41 good question. I, I believe that that the, well, two things you have to have, you know, discipline, right? And so what I've done is really focused on managing my time very, very carefully, and so I have now keep in mind my oldest, I have three kids, one's graduating college as a senior, one's a sophomore who will be a junior next next year, and then The last is a sophomore in high school, so I'm there at ages where two are out of the house, so that's a little easier to manage, right? So there's that, but similarly, I try to maximize my time with my youngest and and with my wife, you know, I built in, you know, it was building in date nights, because it's easy to get into a rut where you don't want to leave the house or don't want to do whatever. And I found that it's really been good for our relationship at least once a month. And so far, it's been more like almost twice a month, which has been huge and awesome. But I've just intentional with my time, and I make sure 360 I take care of myself, which is typically working out between an hour and an hour and a half a day that I'm I really need to work on my diet, because I love burgers and bourbon and that's in moderation, perhaps sustainable, but I need to eat more veggies and less, you know, less garbage. But I also have been at the gym. I go in the Steam Room and the sauna, and I'm fortunate to have a hot tub, so I try to relax my body is after my workouts, I've been sleeping more since covid, so I work out more and sleep and sleep more post covid. And because I'm working from home, it's really I find it much easier to get up and take breaks or to, you know, just to manage my time. I'm not traveling like I used to, right? That's a, that's a big factor. So, so anyway, that's, that's kind of my take on that. I don't know if that really helps, but that's, that's kind of where I'm at.   Michael Hingson ** 58:59 The other part about it, though, is also to have the discipline to be able to be at home and work when you know you have to work, and yeah, you get to take more breaks and so on, but still developing the discipline to work and also to take that time is extremely important. I think a lot of people haven't figured out how to do that   Kent Lewis ** 59:19 right exactly, and that is so I do have an immense amount of, I do have an immense amount of, what would you say discipline? And so I don't know, yeah, I don't have that problem with getting the work done. In fact, my discipline is knowing when to stop, because I get into it, and I want to get things done, and I want to get it off my plate, so I tend to do sprints. But the other lesson I have from covid is listening to your biorhythms. So, you know, we're a time based society, and we look, you don't want to be late for this and that I you know, that's great, fine. But what's really more important in my mind is, um. Is to, is to be thinking about, is to let your body tell you when it's tired, if and and more importantly, is to not stress about in the mornings when I wake up early. By that, I mean between four and 6am before I really want to get up at 630 and I just if I'm awake, then I'll write stuff down to get it out of my head, or I will just start doing my start my day early and and not stress about, oh, I didn't get enough sleep. My body will catch up, yeah, it will tell me to go to bed early, or I'll sleep better the next day, or whatever it is. So that was important, and also to learn that I'm most I can get a lot of tasks done in the morning. And I think bigger picture, and that's what, that's why I wake up early, is all the things I need to do that I forgot. I didn't write down or whatever, and I think of them at between four and 6am but the other is that I do my best writing in the afternoon, like between four and six. So I told my, my wife and my, you know, my my kids, you know, my first figures out when they were both in the House. I was like, I may be working late, jamming out an article or doing whatever right before dinner, or I might be a little late. Can we can wait for dinner for a little bit? They're like, Yeah, that's fine. We don't care, right? So, but normally I'd be like, I gotta get home because it's dinner time. But now that I'm already home, I just keep working through, and then, and then, oh, I can take a quick break. But my point is, they're totally adaptable.   Michael Hingson ** 1:01:27 But you communicate, yes, communication issue is key. Is key, absolutely. That's really the issues that you do communicate.   Kent Lewis ** 1:01:36 It's all about setting expectations. And they had no expectations other than eating dinner. And we've been eating dinner later. Just, just a natural evolution. So it's not, it's not even an issue now, because I don't want to, I don't want to, what, right? What? Late at night, I just found it late afternoon, I just in a zone. Anyway, yeah, you listen to your body, and I'm way less stressed because I'm not worried about, oh my god, I have to get to bed at a certain time or wake up at a certain time. It's like, just kind of run with it, you know, and and go from there. So what's next for you? What's next? So I want to shift from going from speaking for free to speaking for a fee. There you go. And the re the reason why is I never asked for, and I'd even waive, you know, honorarium or pay because I got more value out of the leads. But now that I don't have an agency to represent, two things. One is, I want to get paid to do my employee engagement retention talks, because it's I'm getting great feedback on it, which is fun. But I also am being paid now by other agencies, a day rate, plus travel to go speak at the conferences. I've always spoken on that like me and want me and I just represent. I just changed the name that I'm representing. That's it, you know,   Michael Hingson ** 1:02:56 well, and there's value in it. I realized some time ago, and I k

Imelda Almqvist is an international teacher of Sacred Art and Seiðr/Old Norse Traditions (the ancestral wisdom teachings of Northern Europe). ⁠She has her own Forest School in Sweden, in a remote place where the Forest Meets the Sea and where wolves (sometimes) howl at night. Imelda appears in a TV program, titled Ice Age Shaman, made for the Smithsonian Museum, in the series Mystic Britain, talking about Mesolithic arctic deer shamanism. She has also presented her work on Sounds True and The Shift Network.  Her five non-fiction books include:

Send us a textThe pursuit of optimal health as we age requires more than just conventional medicine—it demands a deeper understanding of how our hormones, genetics, and metabolism interact. In this continuation of the conversation with Dr. Elena Christofides, Host Dr. Holly Thacker goes beyond the surface of women's health concerns to explore groundbreaking approaches that can literally change how we age.Dr. Christofides reveals why comprehensive blood testing should include genetic markers that most physicians overlook. From MTHFR mutations affecting B vitamin metabolism to hemochromatosis genes common in those with Northern European ancestry, these hidden factors can dramatically impact metabolic health. Her revolutionary approach includes growth hormone screening for everyone—not just elite athletes—because deficiencies following head trauma (including domestic violence) affect one in five people and accelerate aging processes.Throughout the conversation, Dr. Christofides and Dr. Thacker emphasize that what many dismiss as "normal aging" is often addressable with personalized medical approaches.For anyone frustrated by unexplained weight gain, fatigue, poor sleep quality, or declining physical performance despite "normal" lab work, this episode offers hope and actionable insights.To learn more about Dr. Elena Christofides, visit endocrinology-associates.com.Fit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts SpotifySupport the show

Why have some cities become places where it's easy to hop on a bike for daily transportation needs while others have languished or even been left behind? Is there some sort of magical combination of forces that separate the best cycling cities from basically everywhere else? Those are the questions asked by Cycling Cities: The Global Experience, a research project headed by Dr. Ruth Oldenziel, a Professor in The History of Technology at Eindhoven University of Technology. Nthoki Dorcas Nyamai, an Urban Development Researcher at International Planning Studies, TU Dortmund University, also joins us to talk about her research into African cities, local advocacy and cycling culture in places like Nairobi, and more. Looking far beyond the handful of Northern European cities that consume so much attention in the cycling world, the Cycling Cities project challenges us to take a bigger view of the factors that determine whether or not cities prioritize people over cars and to think beyond traffic counts or even two wheels. Ruth and Dorcas's research may surprise you. Support The War on Cars on Patreon and receive exclusive access to ad-free versions of regular episodes, Patreon-only bonus content, Discord access, invitations to live events, merch discounts and free stickers! ***Our new book, Life After Cars: Freeing Ourselves from the Tyranny of the Automobile, will be published on October 21, 2025 by Thesis, an imprint of Penguin Random House. Pre-order now.*** Tickets for our Life After Cars publication party and live show at The Bell House in Brooklyn on October 28th are now available to the general public. They're going fast, so get yours now. This episode was produced with the generous support of the Helen & William Mazer Foundation. This episode was also supported by Cleverhood. Listen to the episode for the latest discount on the best and most stylish rain gear for walking and cycling. Learn more about how an electric cargo bike can change your life and save $500 off a new bike with code WARONCARS500 at Xtracycle. SHOW NOTES Read about the Cycling Cities project and learn more about Ruth Oldenziel and Nthoki Dorcas Nyamai Here's the Guardian story about Amsterdam becoming an cycling city almost "by chance" that we mention in the episode. thewaroncars.org / lifeaftercars.com      

Elwynn Green is a generational witch from England. He is the fourth in line from a family of mediums and witches and is known by most for his abilities in divination and spiritual work. Prior to The Antlered Crown, Elwynn was an archaeologist studying Northern European prehistory and digging at sites in and around the UK. Elwynn also enjoys teaching others through his social media outlets and Patreon.He has been invited to write for magazines and zines, such as The Enquiring Eye at the Museum of Witchcraft in Cornwall, and Gentle Hearts Unite in California.Elwynn has been featured on several other podcasts as well as having his own that he hosts with his wife Amanda, called The Antlered Crown. Previously, Elwynn lived in Chicago but now resides in Northern Ireland. Join us as we explore Elwynn's unusual boyhood and journey into the Craft; his beautiful perspectives on divination and spellcraft; what we need to 'unlearn' to wield powerful magic; his encounters with The Horned God...and so much more!You can connect with Elwynn here:InstagramSpotifyYoutubePatreonFacebookTikTok The Fabulous Modern Crone team -Theme music and season intro tracks:Sam Joole: www.samjoole.comCover design and photographyLuana Suciuhttps://www.instagram.com/luanasuciu/Luanasuciu@gmail.com Voice editing:Christopher Hales - Mask Music Studiosmaskmusicstudios@outlook.com

It might seem as though Northern European horror is the new thing around here, but really it's the list's fault. Jeni and Rose get out their glasses for this foreign horror film. Can supernatural talents be lethal? What is it with Thelma anyway? Will Jeni and Rose go 3/3 for recent foreign films? Listen to today's episode to find out.

Tonight, we'll read an Icelandic fairy tale called “Litill, Tritill, the Birds, and the Peasant Lad” translated and edited by Mrs. A. W. Hall and published in 1897. Like many folk and fairy tales, the exact origins are complicated and sometimes unclear. The more well-known Crimson Fairy Book edited by Andrew Lang cites this story as having Hungarian origin. However, there are at least two earlier publications that are specifically Icelandic compilations that include this story. Iceland has a rich tradition of storytelling, with folktales passed down through oral tradition for centuries before being committed to print. Stories often traveled across borders and were reshaped by local customs, so it's not surprising to find the same tale appearing in different collections with varied national attributions. What remains consistent in this version is its distinctly Icelandic sensibility—featuring a humble protagonist, mysterious helpers, and a clever unraveling of magical obstacles, all set against the stark yet enchanted landscapes typical of Northern European lore. — read by 'N' — Sign up for Snoozecast+ to get expanded, ad-free access by going to snoozecast.com/plus! Learn more about your ad choices. Visit megaphone.fm/adchoices

Mokuhanga is carried by those with a desire to explore the medium to its fullest, to foray into uncharted territory, to educate many, and to draw more people to the art form. On this episode of The Unfinished Print, I speak with Vladimir Ivaneanu and Soetkin Everaert, co-founders of the Japanese print promotion project Mokuhanga Magic! We discuss how Mokuhanga Magic! began, exploring the mokuhanga journeys of both Soetkin and Vladimir, dive into the art of collaboration, share stories of their travels to Japan, and reflect on the current state of mokuhanga today. Please follow The Unfinished Print and my own mokuhanga work on Instagram @andrezadoroznyprints or email me andrezadorozny@gmail.com Notes: may contain a hyperlink. Simply click on the highlighted word or phrase. Artists works follow after the note if available. Pieces are mokuhanga unless otherwise noted. Dimensions are given if known. Print publishers are given if known. Mokuhanga Magic! - website Emil Nolde (1867–1956) was a German-Danish Expressionist known for his bold use of colour, deep interest in spirituality and the human condition. As a printmaker, Nolde was a pioneering figure in early 20th-century German art, producing powerful woodcuts, etchings, and lithographs that often explored biblical themes, folklore, and dramatic human expressions. Despite being banned by the Nazi regime—who labeled his work as "degenerate art"—Nolde continued to create in secret. Nolde's printmaking helped shape the visual language of German Expressionism and influenced generations of artists. Durchbrechendes Licht (Light Breaking Through), 1950 oil on canvas 68.5 x 88.5 cm MEXT (Mombukagakusho) Scholarship is a prestigious academic scholarship offered by the Japanese Ministry of Education, Culture, Sports, Science and Technology to support international students studying in Japan. Established in 1954, it provides funding for various academic levels, including undergraduate, graduate, vocational, and research programs. The scholarship covers tuition, a monthly stipend, and round-trip airfare. Students can apply either through Japanese embassies (Embassy Recommendation) or directly through Japanese universities (University Recommendation). It aims to promote international exchange and has supported over 65,000 students from around the world. Paul Furneaux  is a Scottish born mokuhanga printmaker and teacher who uses the medium of mokuhanga creating pieces of work that are third dimensional, abstract and sculptural. Little Loch (Lochin) 47 x 36 cm Variable edition of 10 Nagasawa Art Park (MI Lab) Awaji City - Nagasawa Art Park was an artist-in-residence program located in Awaji City, Hyōgo Prefecture, Japan. It was open for 12 years before evolving into MI Lab in 2012. More info, here.  Tintin is a fictional character and the protagonist of The Adventures of Tintin, a comic book series created by Belgian cartoonist Hergé (1907-1983) (the pen name of Georges Remi). First appearing in 1929, Tintin is a young Belgian reporter and adventurer who travels the world, often finding himself embroiled in dangerous plots, solving mysteries, and fighting injustice. The series became internationally beloved for its clean graphic style, detailed research, and engaging storytelling, making Tintin one of the most iconic comic book characters of the 20th century. MI Lab  is a mokuhanga artists residency located in Kawaguchi-ko, near Mount Fuji. More info can be found, here.  manga is a style of Japanese comic books and graphic novels that encompasses a wide range of genres and themes, appealing to audiences of all ages. Typically published in black and white, manga is known for its distinctive art style, expressive characters, and cinematic storytelling. It is often serialized in magazines before being collected into volumes called tankōbon. Manga covers everything from action, romance, and fantasy to slice-of-life, horror, and science fiction. It has deep cultural roots in Japan but has gained massive popularity worldwide, influencing global comic art and animation, and serving as the foundation for many anime adaptations. hanmoto system  is the Edo Period (1603-1868) collaboration system of making woodblock prints in Japan. The system was about using, carvers, printers, and craftsmen by various print publishers in order to produce woodblock prints. The system consisted of the following professions; publisher, artist, carver, and printer. Motoharu Asaka - is a woodblock carver (horishi) and printer based in Shinjuku, Tōkyō Japan. website Tuula Moilanen - is a Finnish mokuhanga printmaker and painter based in Finland. She lived and studied in Kyōto from 1989 to 2012, where she learned her printmaking at Kyōto Seika University and from printmaker Akira Kurosaki (1937–2019). Her work can be found here. Her interview with The Unfinished Print: A Mokuhanga Podcast can be found here. Stake Out By the Bridge 21x30cm from Sea Lion Series (2023) Kari Laitinen - is a Finnish artist and printmaker based in Finland. His works explore colour and dimension. More information can be found, here. He helped write, with Tuula Moilanen, the book Woodblock Printmaking with Oil-based Inks and the Japanese Watercolour Woodcut. It was published in 1999. William Blake (1757–1827) was an English poet, painter, and printmaker known for his visionary and symbolic works that combined text and image. Though largely unrecognized in his lifetime, he is now celebrated as a key figure of the Romantic era. His major works, such as Songs of Innocence and of Experience and The Marriage of Heaven and Hell, explore themes of spirituality, imagination, and social critique. Blake's unique style and integration of poetry and visual art have made him a lasting influence on both literature and art. Keiko Kadota (1942-2017) - was the director of Nagasawa Art Park at Awaji City from 1997-2011, and then of MI Lab at Lake Kawaguchi from 2011 until her passing. Terry McKenna  is a mokuhanga printmaker and teacher residing in Karuizawa, Japan. He received guidance in the art form from Richard Steiner, a prominent mokuhanga printmaker based in Kyoto. Terry established the Karuizawa Mokuhanga School, a renowned residency dedicated to mokuhanga education, located in Karuizawa, Japan.  Further details about Terry and his school can be found, here. Additionally, you can listen to Terry's interview with The Unfinished Print: A Mokuhanga Podcast, here and Richard Steiner's interview here.  Storm Clearing Wattle Flat (2015) 8.6" x 14" Albrecht Dürer (1471–1528) was a German Renaissance artist known for his woodcuts, engravings, and detailed drawings. Based in Nuremberg, he brought international recognition to printmaking with works like Melencolia Iand The Four Horsemen of the Apocalypse. Dürer combined Northern European detail with Italian Renaissance ideals, influencing art across Europe and contributing to theories on proportion, perspective, and human anatomy. Michihamono  - is a tool manufacturer for woodblock printmaking as well as other woodworking. Located in Tōkyō. You can find their online store, here. © Popular Wheat Productions Opening and closing musical credit - background noise from Gyozanomanshu Kami Shakuji restaurant. logo designed and produced by Douglas Batchelor and André Zadorozny  Disclaimer: Please do not reproduce or use anything from this podcast without shooting me an email and getting my express written or verbal consent. I'm friendly :)  Слава Українi If you find any issue with something in the show notes please let me know. ***The opinions expressed by guests in The Unfinished Print podcast are not necessarily those of André Zadorozny and of Popular Wheat Productions.***  

The Prez went 1-1 with Minna Ålander who came back to the bunker to discuss the consequences of the new German Chanceller, Ukraine and the great orange elephant in the room. Minna works at Chatham House and CEPA and focuses on NATO, Northern European security and arctic security and also German-Finnish relations and security.  SUPPORT THE CHANNEL - BUY MASTER STRATEGIST MERCH and DARHT's BOOKS EU shop: https://darths-eu-webshop-shop.fourthwall.com/en-usd/ US/Canada/worldwide: https://darthputin-shop.fourthwall.com Buy me a coffee https://buymeacoffee.com/inthebunkerwithdarth   Katie twitter: https://x.com/kshmatsina Darth twitter: https://x.com/DarthPutinKGB Darth Bluesky: https://bsky.app/profile/darthputinkg... Katie Bluesky: https://bsky.app/profile/katiebelarus...  

Tonight, Edvin Kornelius is interviewed on The Brian Crombie Hour I interview. Edvin is an independent strategy and risk consultant in Latvia with extensive corporate banking experience, primarily from Northern European banks, of which close to 15 years were devoted to servicing global multinationals and International corporations from Scandinavia and Finland in Russia, Moscow and St. Petersburg. He speaks about his experience from Russia and why he believes we are at war with Russia. Edvin talks about Ukraine and the Baltics, amid a war with Russia and the risk of it expanding. 

Ems is from the Philippines who is currently an international student in Estonia. Ems is also a travel content creator with expertise in Southeast Asia, solo travel, and remote work.on this episode, we chat about:- shocks from living abroad in Estonia- Estonian culture compared to other European countries - Ems' favorite countries in Asia- and much more! featured questions:1. Why did you decide to study abroad in Estonia?2. What is life like there? Were there any culture shocks or things that surprised you when you first arrived?3. What is your favorite part about living abroad and the most challenging part? 4. What are the similarities and differences between Estonia and other Northern European countries? 5. What are your favorite places in Asia? ━━━━━━━━ ⟡ ━━━━━━━━connect with Ems here!✨ Instagram:https://www.instagram.com/emselsewhere?igsh=NXlobWczcDY5Nzlp✨ Travel blog:https://emselsewhere.my.canva.site/ugc#about✨ Travel guides https://www.thatch.co/@emselsewhere━━━━━━━━ ⟡ ━━━━━━━━connect with me here :)Instagram:✨ @lydiaschultzzhttps://www.instagram.com/lydiaschultzz/ ✨ @gottacaseofwanderusthttps://www.instagram.com/gottacaseofwanderlust?igsh=MTJjZ2p6bWZpdXBrYw%3D%3D&utm_source=qr✨Travel Blog:gottacaseofwanderlust.com✨Travel Guides: https://www.thatch.co/@gottacaseofwanderlust ━━━━━━━━ ⟡ ━━━━━━━━

In this clip from The Afterlight Podcast with Lauren Grace, Cassie Uhl underscores the importance of discernment in working with intuition. She points out that, as humans, we're imperfect and can misinterpret intuitive signals. Cassie introduces the concept of a “discernment pie”—a practice that involves pausing before accepting intuitive hits as truth and considering factors like cultural conditioning, personal biases, and the influence of mentors and teachers. This thoughtful approach helps ensure that not everything we perceive intuitively is taken at face value, reminding us that responsible spiritual practice includes critical reflection and ongoing self-awareness. This is an excerpt from our full-length episode, "An Inspired and Uplifting Conversation on Crafting Your Own Magic with Cassie Uhl." Listen here or wherever you get your podcasts.https://www.podbean.com/eas/pb-dnbgj-177952b ----more---- Welcome to The Afterlight Podcast with Lauren Grace, a spiritual podcast full of stories and conversations that prove we're never alone. Lauren Grace, host of The Afterlight Podcast, is a high-impact coach and medium dedicated to helping professionals deepen their connection to their soul so they can experience more freedom, fulfillment, and purpose.   Connect with Lauren Grace, Lauren Grace Inspirations: Lauren on Social @LaurenGraceInspirations Website: https://laurengraceinspirations.com Want to work with Lauren? Book a Free Discovery Call with Lauren: https://laurengraceinspirations.com Free Offers: https://laurengraceinspirations.com/freeoffers   The Afterlight Podcast:  The Afterlight Podcast on Social @theafterlightpodcast To be a guest, apply here: www.theafterlightpodcast.com Sign up for our newsletter: https://laurengraceinspirations.com/contact   Meet Cassie: Cassie Uhl (she/her) is an energy and death worker, magic practitioner, rites of passage facilitator, and the author of seven books and two card decks on various spiritual topics.  Her work is trauma-informed and rooted in earth-based spiritual practices from her Northern European ancestry and local environment. She is passionate about helping folks feel spiritually grounded and supported in all seasons of life.  She resides on Myaamiaki (miya miyaki) , a land in so-called Indiana, with her husband and twin children. Learn more about Cassie, her work, and offerings at cassieuhl.com. An interview with Cassie mentioned the intuition is fallible or our interpretation of it also get her to define what which is in different languages. Connect with Cassie: https://www.cassieuhl.com/

In this episode, Arianna Ray joins me in conversation about the history of representations of Africans in early modern prints within the Dutch Atlantic. Arianna is a PhD candidate in art history at Northwestern University and a current Fulbright Fellow based in the Netherlands. She specializes in early modern Northern European prints in a global context with a particular interest in materiality. Her dissertation, “Paper Skin: Printing Blackness and Materializing Race in the Early Modern Dutch Atlantic,” investigates how the color binary inherent to printmaking epidermalized race in engravings, etchings, and mezzotints of African Diasporic peoples. 

In this episode of Platemark, Ann talks with Susan Dackerman, a curator and art historian specializing in Northern European print culture. They discuss Susan's recent book, Dürer's Knots: Early European Print and the Islamic East, which looks at the artist's relationship to the Islamic world, revealing groundbreaking insights about the intersection of early modern printmaking and contemporary history.  Susan's book covers three of Dürer's prints or print series. The first section looks at The Sea Monster (Das Meerwunder), c. 1498, and postulates that it chronicles the return to Venice of Caterina Cornado following her forced abdication as the last queen of Cyprus in 1489. Susan pieces together the narrative, which often claims to be about the abduction of a woman on the fins of Neptune. The second section looks at a series of six woodcuts Dürer made to mimic the designs of silver inlay found in Mamluk brass bowls. Susan has an intriguing theory about the Knots's connection to a set of engravings by none other than Leonardo da Vinci. The final section looks at the iron etching Landscape with a Cannon, 1518, and answers the question why make this image as an etching rather than an engraving. The book challenges traditional narratives and recasts Dürer's prints that reference the Islamic East as much more nuanced and reflective of contemporaneous history. Susan's book is clear, concise, and thoughtful, and well worth the read. Platemark website Sign-up for Platemark emails Leave a 5-star review Support the show Get your Platemark merch Check out Platemark on Instagram Join our Platemark group on Facebook Susan's IG https://www.instagram.com/susanmdackerman/ Susan Dackerman. Dürer's Knots: Early European Print and the Islamic East. Princeton, NJ: Princeton University Press, 2024. https://press.princeton.edu/books/hardcover/9780691250441/durers-knots?srsltid=AfmBOoo2o2yjJJeOlkdsXIURAOdx595jWpEKkUllE8jpzXRidPeYLEG8 Susan Dackerman. The Painted Print: The Revelation of Color. University Park, PA: Penn State University Press, 2002. https://www.psupress.org/books/titles/0-271-02234-5.html Albrecht Dürer (German, 1471–1528). Sea Monster (Das Meerwunder), c. 1498. Engraving. Sheet (trimmed to platemark): 24.7 x 18.8 cm. (9 3/4 x 7 3/8 in.). National Gallery of Art, Washington, D.C. Albrecht Dürer (German, 1471–1528). The First Knot (with a heart-shaped shield), probably 1506/1507. Woodcut. National Gallery of Art, Washington, D.C. Albrecht Dürer (German, 1471–1528). The Third Knot (with a black circle on a white medallion), probably 1506/1507. Woodcut. National Gallery of Art, Washington, D.C. Albrecht Dürer (German, 1471–1528). The Sixth Knot (combining seven small systems of knots with black centers), probably 1506/1507. Woodcut. National Gallery of Art, Washington, D.C. Attributed to Leonardo da Vinci (Italian 1452–1519). The Fifth Knot (Interlaced Roundel with Seven Six-pointed Stars), c. 1498. Engraving. Plate: 10 3/8 × 7 13/16 in. (26.4 × 19.8 cm.). Metropolitan Museum of Art, New York. Albrecht Dürer (German, 1471–1528). Landscape with the Cannon, 1518. Etching (iron). Sheet (trimmed to image): 21.9 × 32.2 cm. (8 5/8 × 12 11/16 in.). National Gallery of Art, Washington, D.C.  

Join me for an insightful conversation with Arno Kolk from the Estonian Electronics Industry Association, who sheds light on Estonia's pivotal role in the European electronics manufacturing landscape amidst a world of rising geopolitical tensions and protectionism. Explore how Estonia, despite its geographic proximity to Russia, remains steadfastly oriented towards Western markets, offering a reliable manufacturing partnership for Western Europe. Arno addresses the modest decline in industry growth following a boom year, while highlighting the encouraging upward trajectory witnessed as 2024 year progresses. This episode promises a deep dive into the strategic dynamics of Estonia's electronics sector and its resilience in the face of global challenges.Discover the key investments Estonia is making in technology and sustainability, keeping its electronics industry competitive amidst increasing labor costs and the growing demand for eco-friendly practices from Northern European customers. Arno discusses the critical role of automation, emphasizing advancements such as cobots and selective soldering machines that are not only cost-efficient but also align with the industry's sustainability goals. Learn about the essential shift toward green initiatives that is reshaping Eastern European manufacturing, as Estonia positions itself at the forefront of innovation. This episode is a compelling exploration of how technological advancement and sustainability are interwoven with the future of manufacturing in Estonia and beyond.EMS@C-Level at electronica 2024 was hosted by IPC (https://www.ipc.org/)Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young (https://www.kohyoung.com).You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.

Baltic Porters, a beer famous in Eastern Europe, is a unique brew for sure. Born out of the love and thirst for English porters in the 18th and 19th centuries, Eastern European and Northern European brewers took their own access to local ingredients and made a new style out of the original porter and in this, fundamentally changed the way we think about dark beer. For one, most of the Baltic porters are made with lager yeast, a sharp contrast to other porters in America and England brewed with ale yeast. Baltic porters can also be higher in ABV, with the famous Polish Baltic porter Żywiec (pronounced “Shoe-Vee-Its”) being a whopping 9.5% ABV. So what is the history behind this beer style and how do modern Polish and American commercial brewers brew it? We talk to two brewers: one from Poland and one from America to see what approaches they take with this fascinating style.This Episode is Sponsored by:RahrBSGNeed ingredients and supplies that deliver consistent, high-quality beer? RahrBSG has you covered. From hops to malt to yeast to unbeatable customer service, we are dedicated to your success. RahrBSG—Ingredients for Greatness.The Best of Craft Beer Awards Attention brewers: registration is now open for the 2025 Best of Craft Beer Awards. This is a BJCP sanctioned competition judged by fellow brewers and industry leaders; it uses a unique set of style guidelines that champions harmonious and dynamic beers.  Held in beautiful Central Oregon, it's the third largest professional brewing competition in North America and is an opportunity to have your hard work evaluated and rewarded. In addition to traditional and specialty beer styles, new this year is the Hop Water category.Register your beers through January 31, 2025 by visiting https://bestofcraftbeerawards.com/. Don't delay, learn more and get your beers signed up by visiting https://bestofcraftbeerawards.com/ Sierra Nevada Brewing Co.Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it's an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there's always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.Hosts: Em Sauter and Don TiseGuests: Mikal Kopik and Jenny Pfafflin Sponsors: Sierra Nevada Brewing Co., Best of Craft Beer Awards, RahrBSG, All About BeerTags: Baltic Porter, LagerPhotos: Mikal Kopik and Jenny Pfafflin The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Join us on a captivating journey through the life and work of Albrecht Dürer, a pivotal figure in the Northern Renaissance. Born in Nuremberg, Dürer made a name for himself across Europe with his exceptional woodcut prints by his twenties. His extensive portfolio includes engravings, altarpieces, and portraits, with renowned pieces such as the Apocalypse series and the Rhinoceros. Explore the rich tapestry of Dürer's influences, from his early training in his father's goldsmith workshop to his apprenticeship with the painter Michael Wolgemut. His work is a testament to his meticulous attention to detail and his commitment to accurately depicting the human and animal form. Dürer's art also reflects the broader religious and cultural shifts of his time, particularly the impact of the Reformation on artistic expression. Discover how Dürer stands among illustrious contemporaries like Leonardo da Vinci, Michelangelo, and Martin Luther, each shaping the era's cultural, religious, and political landscape. Dürer's theoretical writings on mathematics and proportions further cement his legacy as a key figure in art history, blending Northern European detail with Italian Renaissance ideals. Delve into the spiritual dimensions of Dürer's art, where his focus on religious themes resonates with the values of Reformed Christianity. His life's work offers a fascinating insight into the intersection of art, religion, and culture during the Renaissance. Thank you for joining us at The Wandering Pilgrims. If you enjoyed this episode and wish to support our mission to create more content, you can support us here: Buy Me a Coffee: buymeacoffee.com/wanderingpilgrims Patreon: patreon.com/TheWanderingPilgrims Shop: teespring.com/stores/the-wandering-pilgrims Our Website: www.thewanderingpilgrims.com Connect with us on social media for more content: Instagram: instagram.com/thewanderingpilgrims Facebook: facebook.com/The-Wandering-Pilgrims YouTube: youtube.com/channel/UCbvMuDo9dpaQ0Bu71lRRiQw Twitter: @WanderPilgrims Truth Social: @wanderingpilgrims

This week's topic is the Lore of Thor.  Legends and religions involving Thor come from ancient Northern European roots and have spread around the world, most notably in recent years, the Marvel Cinematic Universe.  Ever wonder how a random god in the Norse pantheon became universally known today in the form of film and Thursdays?  If so, take a listen, our topic this week is for you.

Join Jeff, Marisa, and Diego as they dive deep into exclusive, data-driven insights you won't find anywhere else. Diego brings the scoop with proprietary survey data from a global community of 600+ remote professionals to reveal the most sought-after travel spots for adventurous, work-from-anywhere lifestyles.

If you like learning about the current news and improving your English for your next English conversation, this English lesson is for you. While watching a news report about President-Elect Trump wanting to take Canada, Greenland and the Panama Canal, you will learn English phrasal verbs, English idioms,, and other advanced English vocabulary that can really stump English learners.

In this bite-sized instalment of The Afterlight Podcast, Lauren Grace is joined by Cassie Uhl to share a powerful, practical technique you can start using today to bring more clarity to your decision-making process. If you've ever felt stuck, uncertain, or overwhelmed, this method can help guide you toward choices that align with your true path. This is an excerpt from our full-length episode, "An Inspired and Uplifting Conversation on Crafting Your Own Magic with Cassie Uhl." Listen here or wherever you get your podcasts.https://www.podbean.com/eas/pb-dnbgj-177952b ----more---- Welcome to The Afterlight Podcast with Lauren Grace, a spiritual podcast full of stories and conversations that prove we're never alone. Lauren Grace, host of The Afterlight Podcast, is a high-impact coach and medium dedicated to helping professionals deepen their connection to their soul so they can experience more freedom, fulfillment, and purpose.   Connect with Lauren Grace, Lauren Grace Inspirations: Lauren on Social @LaurenGraceInspirations Website: https://laurengraceinspirations.com Want to work with Lauren? Book a Free Discovery Call with Lauren: https://laurengraceinspirations.com Free Offers: https://laurengraceinspirations.com/freeoffers   The Afterlight Podcast:  The Afterlight Podcast on Social @theafterlightpodcast To be a guest, apply here: www.theafterlightpodcast.com Sign up for our newsletter: https://laurengraceinspirations.com/contact   Meet Cassie: Cassie Uhl (she/her) is an energy and death worker, magic practitioner, rites of passage facilitator, and the author of seven books and two card decks on various spiritual topics.  Her work is trauma-informed and rooted in earth-based spiritual practices from her Northern European ancestry and local environment. She is passionate about helping folks feel spiritually grounded and supported in all seasons of life.  She resides on Myaamiaki (miya miyaki) , a land in so-called Indiana, with her husband and twin children. Learn more about Cassie, her work, and offerings at cassieuhl.com. An interview with Cassie mentioned the intuition is fallible or our interpretation of it also get her to define what which is in different languages. Connect with Cassie: https://www.cassieuhl.com/

Join Lauren Grace as she sits down with Cassie Uhl for an inspired and uplifting conversation on crafting your own magic. Together, they explore the complexities of intuitive interpretations, the importance of reciprocity and energy exchanges through offerings, different definitions of witchcraft, using natural elements like flowers and strands of hair as symbols and so much more. This episode also talks about the importance of pausing, taking breaks, and adapting your magical practices to align with life's natural cycles. Discover practical ways to create your own magic and enhance your spiritual journey in this transformative episode. Listen to An inspired and uplifting conversation on crafting your own magic with Cassie Uhl Listen now wherever you get your podcasts! ----more---- Welcome to The Afterlight Podcast with Lauren Grace, a spiritual podcast full of stories and conversations that prove we're never alone. Lauren Grace, host of The Afterlight Podcast, is a high-impact coach and medium dedicated to helping professionals deepen their connection to their soul so they can experience more freedom, fulfillment, and purpose.   Connect with Lauren Grace, Lauren Grace Inspirations: Lauren on Social @LaurenGraceInspirations Website: https://laurengraceinspirations.com Want to work with Lauren? Book a Free Discovery Call with Lauren: https://laurengraceinspirations.com Free Offers: https://laurengraceinspirations.com/freeoffers   The Afterlight Podcast:  The Afterlight Podcast on Social @theafterlightpodcast To be a guest, apply here: www.theafterlightpodcast.com Sign up for our newsletter: https://laurengraceinspirations.com/contact   Meet Cassie: Cassie Uhl (she/her) is an energy and death worker, magic practitioner, rites of passage facilitator, and the author of seven books and two card decks on various spiritual topics.  Her work is trauma-informed and rooted in earth-based spiritual practices from her Northern European ancestry and local environment. She is passionate about helping folks feel spiritually grounded and supported in all seasons of life.  She resides on Myaamiaki (miya miyaki) , a land in so-called Indiana, with her husband and twin children. Learn more about Cassie, her work, and offerings at cassieuhl.com. An interview with Cassie mentioned the intuition is fallible or our interpretation of it also get her to define what which is in different languages. Connect with Cassie: https://www.cassieuhl.com/

Will this Christmas hold the promise of light after dark? Today is Christmas Eve, a connection to some of the most ancient of all-known Northern European shamanic traditions. Like people living in the North for millennia, we continue to embrace them with regional, national, and religious tweaks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yule is a pagan celebration rooted in Northern European traditions, marking the winter solstice (around December 21–22). It celebrates the return of the sun and the renewal of life. Common customs include burning a Yule log, decorating with evergreens, feasting, and honoring nature's cycles. Christmas, on the other hand, is a Christian holiday celebrating the birth of Jesus Christ on December 25. While it has religious significance, many of its traditions, like decorating trees, gift-giving, and festive gatherings, were influenced by earlier Yule customs. The two share similarities in timing and rituals but differ in cultural and spiritual focus: Yule is tied to nature and the solstice, while Christmas centers on Christian theology.

The Inflation Reduction Act and Bipartisan Infrastructure Law contributed much-needed progress but has not completed the transition — only approximately 21% of total utility-scale electricity generation in the United States comes from renewables. According to the World Resources Institute 31 gigawatts of solar energy capacity was installed in the U.S. in 2023, up 55% compared to 2022. But now we are entering the second Trump era, facing an administration that, despite its hostility to renewables oversaw a 12% decrease in emissions during the first Trump Administration. Is renewable energy unstoppable? Tim Montague, a trusted advisor in the solar and energy storage industries, host of the Clean Power Hour podcast, and an advocate for clean energy innovation, says the transition is inevitable. Whether you have access to locally produced solar power, community solar programs, or the ability install photovoltaic panels on your home or business, the investment will pay off financially and environmentally. Twenty-four states have community solar regulations and 42 states have some form of net-metering legislation in place, though many receive low ratings from the Interstate Renewable Energy Council's https://freeingthegrid.org/.The green transition question is whether the United States will be a leader or a laggard, and if a laggard, how we will ultimately be competitive in a world where photos, not fossil fuels, drive the engines of industry and transportation? As Tim explains, U.S. scientists and engineers have invented most of the clean technologies in use but have not consistently turned them into commercial successes. Yet, Northern European countries and China are racing ahead with the transition — and China now leads the world in the export of electric vehicles. Economic and political leadership in the world are built on innovation, including the integration of natural climate restoration practices into the electric grid, industrial production, and foreign policy strategies if we want to emerge from the fossil fuels era as a leader. Tim's Clean Power Hour podcast spotlights the people, technology, and policies reshaping the energy industry. Covering topics like distributed versus centralized solar systems, cutting-edge battery storage innovations, and the economic benefits of renewables, Tim plumbs the depths of the complex and rapidly evolving world of clean energy. You can hear the show, and check out the Brooklyn Solar episode that Tim suggests as a starting point for your listening, at https://www.cleanpowerhour.com/Subscribe to Sustainability in Your Ear on iTunes and Apple Podcasts.Follow Sustainability in Your Ear on Spreaker, iHeartRadio, or YouTube.Listen to related episodesEarth911 Podcast: Brevian Energy's Rod Matthews on the Changing Economics of MicrogridsBest of Earth911 Podcast: The Strategic Energy Institute's Tim Lieuwen on Accelerating US ElectrificationBest of Earth911 Podcast: Putting Solar Generation Everywhere With Ubiquitous Energy's Veeral HardevBest of Earth911 Podcast: Amptricity CEO Damir Perge Introduces Solid-State Battery Storage for Home & BusinessBest of Earth911 Podcast: Guidehouse Insights' Sam Abuelsamid Maps the Future of EV Battery InnovationBest Earth911 Podcast: Peter Glenn on Financing Your EV Life

Enjoy a set focusing on guitar players, Italian cult musicians at the intersection of jazz and many other genres, Northern European rising stars and poets trapped in the bodies of musicians. The playlist features AHL6; Ella Zirina [pictured]; Giancarlo Tossani; David Preston; Jimmy Villotti; Paolo Conte; and Robin Holcomb. Detailed playlist at https://spinitron.com/RFB/pl/19662601/Mondo-Jazz [from "Party" to "Blood in My Eyes for You"]. Happy listening!

In 2021 Joe Cemlyn-Jones finished second all around at the British Gymnastics championships and was selected to represent Great Britain at the World championships in Japan. The story of his first experience competing at a major championships is one of continuous setbacks and challenges. However he used those lessons to go on to become the Northern European champion just a few short weeks later whilst representing team Wales. Joe trains alongside the likes of Joe Fraser, Dominic Cunningham and Joshua Nathan at the city of Birmingham gymnastics club. He founded JCJ Bricks selling lego online to support his sporting career which has now become a very successful business and allows Joe to train full time as a professional athlete. Joe has goals to compete at the Commonwealth Games in 2026 in Glasgow and compete for Great Britain at the highest level in the future. And this is his story. 

"The more you let go, the more room you have for what truly matters."“放下越多，真正重要的东西就有越多空间。”Intro: "Welcome to Day 1 of our 30-day decluttering challenge! Each day, we'll start with an inspiring quote, reflect on a thought-provoking question, and then I'll share my own personal answer. I encourage you to think about your own answers and share them with our community."“欢迎来到我们30天断舍离挑战的第一天！每天我们都会以一句激励人心的名言开始，然后反思一个发人深省的问题，接着我会分享我的个人答案。我鼓励你们思考自己的答案，并与我们的社群分享。”Quote: "Today's quote is: 'The more you let go, the more room you have for what truly matters.' Let this idea guide us as we begin our journey to create a lighter, more fulfilling life."“今天的名言是："The more you let go, the more room you have for what truly matters." 『你放下的越多，为真正重要的事情留的空间就越大。』 让这个理念引导我们，开始这段创造更轻盈、更充实生活的旅程。”Question: "Now, let's reflect on today's question: 'What does your ideal living space look like, and how does it make you feel?'"问题： “现在，让我们来反思今天的问题：'What does your ideal living space look like, and how does it make you feel?'"『你理想的居住空间是什么样子的？它会让你感觉如何？』”Lily's Answer: "For me, my ideal living space is clean and tidy, where everything has its place. I want to keep my belongings to a minimum, but with some beautiful touches like plants and flowers. I love the Northern European and bohemian cozy style, which makes me feel both relaxed and inspired."“对我来说，我理想的居住空间是整洁有序的，每件物品都有它的位置。我希望我的物品保持在最低限度，但也有一些美丽的点缀，比如植物和花朵。我喜欢北欧和波西米亚风格的温馨感，这让我感到放松和充满灵感。”Call to Action: "Now it's your turn! Take a moment to think about your ideal living space. What would it look like? How would it make you feel? I'd love to hear your thoughts. Share your answers on our social media pages or in the comments below this episode. Let's inspire each other to create spaces that truly reflect who we are and what matters most to us."行动呼吁： “现在轮到你了！花点时间思考一下你的理想居住空间。它看起来会是什么样子？它会让你感觉如何？我很想听听你的想法。欢迎在我们的社交媒体页面@flywithlily或这集节目的评论/评价中分享你的答案。让我们互相激励，创造真正反映我们自己和最重要事物的空间。”Special Offer: "If you're ready to take your decluttering journey to the next level, I invite you to join my online decluttering program. It includes a comprehensive PDF guide and access to group coaching sessions where we'll work together to achieve your goals. This program is designed to help you stay on track and make lasting changes. You can find the details and sign up on our website flywithlily.com"特别优惠： “如果你准备好将你的断舍离之旅提升到下一个层次，我邀请你加入我的断舍离团体教练训练营。课程包含一份全面的PDF指南和参与小组辅导会议的机会，我们将共同努力实现你的目标。这个训练营旨在帮助你保持进度，并做出持久的改变。你可以在我们的网站上找到详细信息并注册。”Outro: "Thank you for joining me today. I'm excited to continue this journey with you. Remember, the more we let go, the more room we have for what truly matters. See you tomorrow for Day 2 of our decluttering challenge!"结尾： “感谢你今天的参与。我很期待与你一起继续这段旅程。记住，放下越多，为真正重要的事情留的空间就越大。明天见，我们的断舍离挑战第二天再会！”加入我们的社交媒体～官方网站：flywithlily.com公众微信ID：Englishfit官方Line ID @flywithlily

"The more you let go, the more room you have for what truly matters." “放下越多，真正重要的东西就有越多空间。”What does your ideal living space look like, and how does it make you feel?'"『你理想的居住空间是什么样子的？它会让你感觉如何？』”Lily的回答： "For me, my ideal living space is clean and tidy, where everything has its place. I want to keep my belongings to a minimum, but with some beautiful touches like plants and flowers. I love the Northern European and bohemian cozy style, which makes me feel both relaxed and inspired."“对我来说，我理想的居住空间是整洁有序的，每件物品都有它的位置。我希望我的物品保持在最低限度，但也有一些美丽的点缀，比如植物和花朵。我喜欢北欧和波西米亚风格的温馨感，这让我感到放松和充满灵感。”单词记忆：Ideal (形容词) - 理想的Tidy (形容词) - 整洁的Belongings (名词) - 财物，个人物品Touches (名词) - 点缀，修饰Inspired (形容词) - 受启发的，有灵感的加入我们的社交媒体～官方网站：flywithlily.com公众微信ID：Englishfit官方Line ID @flywithlily

Elizabeth(EM) Blake has a recently released graphic memoir called Connecting Threads: Five Siblings Lost and Found.She is one of five children who were removed from their first family over time and placed in foster care, and most were adopted when young. She didn't know until decades later that she had lived with her first mother for weeks or months. Because of closed adoptions, it took decades to connect scarce information to find her siblings. She and her siblings have Ojibwe or A-nish-i-naabe and Northern European roots. Some are enrolled tribal members, and all have Indigenous heritage. After many years, they began to find each other, one by one. Because her siblings did not grow up together, it took time to know each other, feel solid in their identity, and develop a deep sense of belonging. This happy ending came after a complicated childhood with many challenges.Website: https://www.elizabethblake.us/Music by Corey Quinn

Azets Ireland has launched a new barometer which reveals that small and medium-sized firms are more optimistic about the future of the Irish economy than companies employing over 250 employees. The Azets Barometer Survey, which featured 111 responses from businesses across Ireland between April and May 2024, found that Irish businesses are the second most optimistic in Northern Europe with Irish respondents rating their economic prospects at 6.1 out of ten. The barometer highlights the growing levels of optimism among smaller firms in Ireland relative to their larger peers. Micro businesses employing 9 employees or less have increased their score from 3.7 out of 10 at the beginning of 2024 to 5.2 out of 10. Small firms employing 10 to 49 employees score 6.5 out of 10. The positive sentiment among SMEs may reflect a lower level of concern regarding warehoused tax debt, lower levels of inflation, and a positive outlook for economic growth. The biannual survey reinforces the correlation between business size and financial confidence with smaller firms in Ireland in a weaker financial position relative to their peers. Large businesses, which employ 250 employees or more, expressed the highest levels of optimism within Ireland's business community, scoring 7.1 out of 10. This compares to a score of 5.7 for micro businesses. According to the survey, Irish businesses ranked talent recruitment and retention as well as economic uncertainty (both 6.0) as the challenges at the forefront of businesses' minds. This was followed by geopolitical uncertainty and competition (both 5.8). In terms of investment intentions, the Azets Barometer revealed that 91% of Irish businesses are planning to invest in cybersecurity measures, with other priorities including recruitment and talent acquisition (89%) digitalisation (88%), employee retention (87%). Micro businesses place the highest emphasis on cyber security measures. Recruitment will receive the largest investment, with 44% planning to invest at least €60,000. More than half (57%) of micro businesses said they will make no investment in artificial intelligence (AI) over the next 12 months. In comparison, 96% of medium-sized businesses that employ 50-249 people said they will invest in AI in the coming year. The results of the survey reveal that the main challenges companies face related to talent are compensation and benefits (41%), competition from other employers (36%), and skills shortage in the labour market (33%). In comparison to their northern European counterparts, Irish businesses exhibit considerable confidence in their ability to attract and retain top talent despite the competitive labour market. Despite these investment plans and with businesses having battled against sustained economic turbulence spanning several years, the Azets Barometer found that on average Irish firms prepare their cashflow forecast 11.4 months in advance. Ireland has achieved the highest succession planning score among the surveyed countries, with an impressive 6.3 out of 10. This contrasts with 5.1 in other Northern European markets. This indicates that a significant majority of Irish businesses are actively engaged in fairly thorough succession planning and are integrating it into their overall business strategies. Neil Hughes, CEO of Azets Ireland, said: "The latest Azets Barometer indicates that businesses are generally confident about the future and Ireland's economic prospects. "Despite facing higher labour costs, increased costs, higher levels of regulation, and the payment of warehoused tax debt in recent times, it is positive to see the growing levels of optimism among ambitious owner-managed businesses. As we look ahead to Budget 2025, is important that growth in the mid-market is nurtured and encouraged over the coming months. "It's clear from the Azets Barometer that Irish businesses are prioritising investments in cyber security and people as they look to protect their data and grow their wor...

Here's a challenge for you: ask your social media followers if they believe money can buy happiness or bring it up at your next social gathering and watch people fight it out.Some say you can; some say you can't; others say that money cannot buy happiness like getting a box of happiness at the store, but it solves problems and greases the wheels that make happiness possible and attainable.But what if you've been looking at it in the completely wrong way?Growing up the daughter of a German immigrant father and a mother whose parents came from Norway, Susan Glusica was raised with what she calls Northern European mores, values, and habits. Like so many of my guests, she was raised with a strong work ethic but lacked emotional nurturing, which influenced her professional and personal relationships.Out of college, she started on Wall Street and eventually transitioning to financial advising. Her career went well; she moved from one job to another without ever posting a resume. Susan's values surrounding hard work got her noticed for doing the work of three people, which brought prospective employers calling her, rather than vice versa.Her husband was also getting his career going, and everything seemed fine, but you know what comes next – Fine is a 4-Letter Word.Susan felt that while she enjoyed her work and was very good at it, she wasn't creating a legacy for herself. So she started her own business, which she planned to make wildly successful by compressing ten years of development into one. While she built the business, her husband landed a great job so he could take over as breadwinner for a while. Then the Great Recession hit and he lost his job. Crushed by the burden of debts she had hidden from her husband and unexpected medical expenses, she filed for bankruptcy. Yes – the financial wizard who helped others create wealth filed for bankruptcy.But then a few years later, she discovered the seven energetic levels of money consciousness. Coming to understand the power of frequency and vibration, and discovering new terminology to replace the entire “money buys happiness” riddle, have since enabled Susan and her husband to create what some would consider an opulent lifestyle. If you, like so many, are struggling with money, this episode is a must-hear.Susan's hype song is “Soak Up the Sun” by Sheryl Crow.Resources:Susan Glusica's website: https://susanglusica.com/ LinkedIn: https://www.linkedin.com/in/susanglusica/ Facebook: https://www.facebook.com/SusanDGlusica Instagram: https://www.instagram.com/moneyenergymastery/ Claim your free copy of “7 Prosperity Keys to Bring in More Money with Ease”: https://susanglusica.com/ Invitation from Lori:Now, if like Susan was, you're feeling like an imposter claiming you can help other succeed at something you failed at, the 5 Easy Ways to Start Living The Sabbatical Life guide could be the fresh-eyes look that changes your outlook.Once you read it, you'll ✅ Discover a counter-intuitive approach to making intentional changes in mindset and lifestyle.✅ Learn how to own your feelings and your struggles so you can address them.✅ Find out how to face fears, step out of your comfort zone, and...

In this week's bonus episode, Eleanor talks us through the surprisingly saucy history of glove making!Part of the "Dying Arts" series, we start by discussing where Eleanor's interest in the topic first arose, specifically in Renaissance drama, clothing and costume, before we then explore the truly ancient relationships humans have had with gloves, from Ice Age mittens to Tutankhamen's riding gloves, references to gloves in Classical texts and art, and the important positions gloves occupied in Northern European life, from medieval gauntlets to poisoned gloves, love tokens, and more.After chatting through the processes involved in actually making a pair of gloves, much of which involves some very silly terminology, we then explore how gloves appear in literature and culture, from Beowulf to the novels of Samuel Richardson and beyond, before ending in our current era of mass produced gloves, where their purposes are still surprisingly specific - not least if you're a soldier at war in the Middle East...The Three Ravens is an English Myth and Folklore podcast hosted by award-winning writers Martin Vaux and Eleanor Conlon.Released on Mondays, each weekly episode focuses on one of England's 39 historic counties, exploring the history, folklore and traditions of the area, from ghosts and mermaids to mythical monsters, half-forgotten heroes, bloody legends, and much, much more. Then, and most importantly, the pair take turns to tell a new version of an ancient story from that county - all before discussing what that tale might mean, where it might have come from, and the truths it reveals about England's hidden past...Bonus Episodes are released on Thursdays (Magic and Medicines about folk remedies and arcane spells, Three Ravens Bestiary about cryptids and mythical creatures, Dying Arts about endangered heritage crafts, and Something Wicked about folkloric true crime from across history) plus Local Legends episodes on Saturdays - interviews with acclaimed authors, folklorists, podcasters and historians with unique perspectives on that week's county.With a range of exclusive content on Patreon, too, including audio ghost tours, the Three Ravens Newsletter, and monthly Three Ravens Film Club episodes about folk horror films from across the decades, why not join us around the campfire and listen in?Learn more at www.threeravenspodcast.com, join our Patreon at www.patreon.com/threeravenspodcast, and find links to our social media channels here: https://linktr.ee/threeravenspodcast Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Widespread adoption of generative AI has the potential to boost Ireland's GDP by up to €45 billion (8%) in ten years, according to a report conducted by Implement Consulting Group and commissioned by Google. The increase is predominantly driven by a productivity boost to two-thirds of Ireland's workers. The report is part of a comprehensive study carried out between November 2023 and March 2024 that unveils the transformative economic potential of generative AI in the EU. Several countries, including Ireland, were analysed across the following areas: 1. The economic impact of AI 2. The impact of AI on jobs 3. Key sectors benefiting from AI adoption 4. AI readiness 5. AI and societal challenges Economic impact The 8% increase in GDP is largely attributed to a productivity boost to the majority of workers (66%) by augmenting their capabilities and enhancing efficiencies. The calculation takes into account the impact of re-employment of a small share of workers. At its peak, the productivity effect of generative AI in Ireland is estimated to be equivalent to 1.4% of GDP annually. A five-year delay in capturing the benefits of generative AI is estimated to reduce the GDP growth potential from 8% (€40-45 billion) to only 2% (€8-10 billion). Peter Burke T.D., Minister for Enterprise, Trade and Employment: "AI offers the potential to deliver a step change in productivity and growth in business, including for our SMEs. Our goal is for Ireland to be a leader in adoption of human-centric, trustworthy AI, as set out in our National AI Strategy, 'AI - Here for Good'. AI technology is clearly an enormous opportunity, and we must act now to seize the opportunity in order to harness AI technology for the good of both our economy and society. I welcome the publication of this research and Google's engagement to support Ireland's small businesses." Job implications Most jobs in Ireland (66%) are expected to be assisted by generative AI - automating a limited share of tasks and helping to create content including text, code and images, and collaborating with workers on complex problems. Unlike previous waves of automation that mainly impacted manual workers, generative AI is expected to primarily affect office-based professionals. An estimated 28% of jobs in Ireland are likely to remain largely unaffected by generative AI. These jobs include manual labour, outdoor tasks, such as construction and cleaning, and human-to-human tasks, such as personal care and food services. A small share of jobs (6%) are expected to have over half of their activities exposed to automation by generative AI. Key sectors benefiting from AI adoption The complementary role of generative AI means it can boost productivity across all sectors. Due to the vast size of Ireland's manufacturing sector (45% of Irish GVA), this is the area that holds the largest economic potential, where generative AI is estimated to boost annual productivity growth by 1.2% at peak, representing an increase of €15-16 billion. In contrast to past automation, such as robots, generative AI has the ability to boost productivity in the service sector, and many other countries are expected to see the greatest economic gains there. AI Readiness When it comes to AI adoption in Irish enterprises, Ireland is on par with the EU average level of adoption at 8%, but lags behind Northern European frontrunners such as Denmark (15%), Finland (15%), and Belgium (14%). In terms of research and development, Ireland cannot compete with large economies, such as the United States, and will therefore be dependent on EU-wide initiatives. Current gaps suggest that Ireland needs to focus on strengthening AI-related innovation drivers, such as the build-up of AI-related talent and research. Google has today announced a new AI education training pillar for SMEs in Ireland. 'Get ahead with AI' is a module offered as part of You're the Business, Google's digital upskilling programme delivered in partnership with Enterpri...

Portugal, once a haven for affordable living, is now starting to face Northern European-level rents while maintaining much lower minimum salaries, making it a challenge for both locals and expats alike. The phasing out of the Non-Habitual Residency tax benefits and the uncertain future of golden visas add to the financial unpredictability, diminishing the country's previous allure for those with foreign income. Although public transport and some services remain cheaper, overall costs, including groceries and dining out, are climbing. As a result, many are now considering other European destinations like Spain, Greece, and Romania, which offer lower living costs and new incentives. Despite these challenges, living in Portugal continues to attract those who appreciate its unique lifestyle, but thorough research is crucial for expats to determine if moving to Portugal still fits their financial and personal needs. In this living abroad expat podcast episode of Not Your Average Globetrotter, hosted by dual citizen expat Rafael Di Furia, we'll go over the current cost of living in Portugal, the impact of policy changes, and alternative European destinations for expats. If you find these episodes of Not Your Average Globetrotter helpful, entertaining and/or if you feel as if I've helped you save time, headaches, or legal fees, please consider making a monthly pledge on Patreon and becoming a monthly patron to help make more videos like this possible:

Have you ever wondered how a passion for travel evolves once a family comes into the picture? Jamie Edwards, the creative force behind 'I Am Lost and Found,' joins us to unravel this very question. Together, we traverse her family's transformation from avid travelers to adventurers with kids in tow, diving into the immersive and sometimes challenging world of travel blogging. Jamie's candid tales of her family's sojourns, from spontaneous road trips to meticulously crafted vacations, offer a refreshing perspective on how the love of exploration can flourish in any stage of life.As we venture into the Nordic regions with Jamie, the landscapes of Iceland and the winter wonderland of Finland come alive. Her experiences at Deplar Farm and within the Arctic Circle breathe life into the dreams of any travel enthusiast. She weaves stories of cultural vibrancy, the drama of changing weather, and the warmth of local hospitality that could easily make you feel the chill of the Icelandic breeze or the Northern Lights' ethereal glow. Jamie's narrative transports us, illustrating how the Northern European allure is not just in its stunning scenery but also in the adventures that await every family or solo traveler.Food, as Jamie eloquently puts it, is a tale of culture in every bite. The culinary journey she describes through Iceland and Finland highlights the significance of local produce and the sheer delight of pastries that linger in memory long after the last crumb. Moreover, she imparts wisdom on the dynamics of family travel, offering insights on the perfect age for kids to join in these expeditions. For anyone considering a Nordic adventure, be it solo or with loved ones in tow, this episode serves as a treasure chest of practical tips, inspirational stories, and the infectious desire to discover the beauty tucked away in the far reaches of the world.Maps of Iceland and Finland You can find Jamie's website here: I am Lost and FoundAnd her Instagram here: https://www.instagram.com/iamlostandfound_/Support the Show.Please download, like, subscribe, share a review, and follow us on your favorite podcasts app and connect with us on Instagram: https://www.instagram.com/wherenextpodcast/View all listening options: https://wherenextpodcast.buzzsprout.com/HostsCarol: https://www.instagram.com/carol.work.lifeKristen: https://www.instagram.com/team_wake/ If you can, please support the show or you can buy us a coffee.

Pauline Hanson vs Mehreen Faruqi. Emerald and Tom discuss violence against women in Australia, following protests against gendered violence across the country (15:54). Is the problem getting worse? What happened with Albo's icky appearance at the Canberra rally? What is being done to help the situation and how should we approach it as non-carceral socialists? Finally, a call to action (54:30). National Sexual Assault, Domestic and Family Violence Counselling Service 1800 737 732 Links - ‘Albanese was so desperate to prove he cares about gendered violence, he forgot one thing: if you're a proper leader, it's not about you' by Annabel Crabb for ABC News https://www.abc.net.au/news/2024-05-01/albanese-gendered-violence-rally/103785858  If you're in Naarm/Melbourne, come along to COMEDY IN THE WEST in Yarraville on Saturday May 25th. We're going again to raise funds for Greens in the West for the upcoming local elections and the looming federal election. Happening at Kindred Studios, Tom's hosting, full line up of comics will be announced soon  Book here: https://contact-vic.greens.org.au/civicrm/event/register?reset=1&id=15677 SOLIDARITY WITH ALL THOSE STUDENTS TAKING ACTION FOR PALESTINE Camps set up at Monash Uni, the Universities of Melbourne, Sydney & Queensland, ANU in Canberra, Curtin University in Perth. Find your local group and support them if you can  Students for Palestine (Australia) Facebook group  https://www.facebook.com/groups/58804227177/  SUPPORT THE FREEDOM FLOTILLA OSLO, NORWAY: The Freedom Flotilla Coalition's (FFC) vessel Handala set sail to several Northern European countries today. Handala's “For the Children of Gaza” mission departs from Norway to challenge and break the inhumane blockade of Gaza and to shed light on the consequences of the inhumane measures taken against Palestinian children by Israel, with the support of the US and other countries, despite the global outcry for a permanent cease fire and the end of an occupied Palestine. Support them here:  https://freedomflotilla.org/i-want-to-help/  Serious Danger merch - https://seriousdanger.bigcartel.com/  Check out Tom's new special - https://800PGR.lnk.to/BallardID Produced by Michael Griffin https://www.instagram.com/mikeskillz/  Follow us on https://twitter.com/SeriousDangerAU https://www.instagram.com/seriousdangerau  https://www.tiktok.com/@seriousdangerau Support the show: http://patreon.com/seriousdangerauSee omnystudio.com/listener for privacy information.

AP correspondent Charles de Ledesma reports northern Europe nations rally to better defend key infrastructure like gas pipelines.

Original Airdate 6/22/16Cooper and Radulich review the latest from Thrawsunblat, Metachthonia!Joel Violette has stated that the name "Thrawsunblat" was David Gold's idea. When asked about the meaning of the name in an interview in 2013, Violette quoted Gold's explanation: "look at it this way— when Canadians listen to Northern European metal, anything we write and play will be a bastardized version of European metal. And at the same time, Thrawsunblat, is like one of us, in a bastardized ...Disclaimer: The following may contain offensive language, adult humor, and/or content that some viewers may find offensive – The views and opinions expressed by any one speaker does not explicitly or necessarily reflect or represent those of Mark Radulich or W2M Network.Mark Radulich and his wacky podcast on all the things:https://linktr.ee/markkind76alsoFB Messenger: Mark Radulich LCSWTiktok: @markradulichtwitter: @MarkRadulichInstagram: markkind76

Subconscious Realms Episode 262 - Harlequin/Arlecchino - The Nephilim Looked Like Clowns - Paul Stobbs & Sir Robby Marx. Ladies & Gentlemen, on this Episode of Subconscious Realms it was a true Honour to have the Phenomenal Sir Robby Marx Of MettaMindcast join me as my Co-Host as we welcome Author, also the Host & Creator of Understanding Conspiracy YouTube Channel, Paul Stobbs to discuss his new up & coming Book; "The Nephilim Looked Like Clowns" This one get's Weird & Wild right off the Bat Like a proper "Clowned-Out

In this episode we look back at a true story brought to life by the comedy genius, John Candy. Turning Jamaican Sprinters into Winter Olympic bobsledders was no easy task, and along the way they had to figure out how to be "Jamaican" in a sport of Northern Europeans and North Americans. God has made you just who you are so honor that and be true yourself...and others! --- Support this podcast: https://podcasters.spotify.com/pod/show/jeffrey-skopak/support

Tonight, we'll read our second-to-last selection in our “Woodcraft” series, published by George Washington Sears, under the pen name "Nessmuk." Sears was a writer and adventurer who penned essays on hunting, fishing, and camping for popular journals and magazines. This episode will feature the last chapter of the “Woodcraft” book. Next month, for the final episode in the series, we will read selections of the author's poetry, published as “Forest Runes”. In this episode, the author discusses his preference for clinker-built canoes over other styles. A Clinker-built (also known as lapstrake) is a method of boat building in which the edges of hull planks overlap each other. Clinker-built ships were a trademark of Northern European navigation throughout the Middle Ages, particularly of the longships of the Viking raiders and traders. — read by 'N' — Sign up for Snoozecast+ to get expanded, ad-free access by going to snoozecast.com/plus! Learn more about your ad choices. Visit megaphone.fm/adchoices

As we pass the winter solstice and begin the end of the year holidays, the sounds of the season take on a celebratory and spiritual air. In the far northern country of Norway, it's always a white Christmas, and the music strikes a balance between the somber isolation of the long Arctic nights, and the cheerful lights and rituals of the holiday season. Northern European folk and classical music covers a wide range of emotion. In Norway, it's often plaintive and austere, yet full of intense feeling; a fusion of darkness and light — from joyful hymns and lovely wedding marches, to melancholy songs and solitary prayers. The resonant bite of the Hardanger fiddle, the rich cushion of the organ, the soft tones of the harp, and the extraordinary vocals — create a musical experience that's been refined and deepened for hundreds of years. On this transmission of Hearts of Space, a Nordic holiday journey from our longtime guest producer ELLEN HOLMES of ADAGIO RECORDINGS, on a program called STARLIGHT NORTH. Music is by an all-star group of great Norwegian musicians, including fiddlers SUSANNE LUNDENG and ANNBJORG LIEN, IVER KLEIVE, the choir SKRUK and others, and singers ANNE-LISE BERNTSEN, VIDIA WESENLUND and SOLVEIG SLETTAHJELL. [ view playlist ] [ view Flickr image gallery ] [ play 30 second MP3 promo ]

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Legalize butanol?, published by bhauth on December 21, 2023 on LessWrong. ethanol Alcoholic drinks are popular in most of the world. Excessive consumption of them is also a major public health problem. Bans have been attempted, sometimes successfully, sometimes unsuccessfully, but some people argue that alcohol plays a necessary role in social interactions. Alcoholic drinks contain ethanol, which is metabolized to acetaldehyde, which is metabolized to acetate. In cells, ethanol is mostly unreactive but can bind to receptors. Acetaldehyde reacts with lots of stuff, mostly reversibly but sometimes irreversibly. Small amounts of acetate are essentially irrelevant, mostly providing calories. Acetaldehyde can inactivate enzymes by causing crosslinking. Large amounts of it are generally bad. We can separate out the effects of ethanol itself and acetaldehyde by looking at people who metabolize acetaldehyde slowly. About 50% of people of Northeast Asian descent have a dominant mutation in their acetaldehyde dehydrogenase gene, making this enzyme less effective, which causes the alcohol flush reaction, also known as Asian flush syndrome. A similar mutation is found in about 5-10% of blond-haired blue-eyed people of Northern European descent. In these people, acetaldehyde accumulates after drinking alcohol, leading to symptoms of acetaldehyde poisoning, including the characteristic flushing of the skin and increased heart and respiration rates. Other symptoms can include severe abdominal and urinary tract cramping, hot and cold flashes, profuse sweating, and profound malaise. Individuals with deficient acetaldehyde dehydrogenase activity are far less likely to become alcoholics, but seem to be at a greater risk of liver damage, alcohol-induced asthma, and contracting cancers of the oro-pharynx and esophagus due to acetaldehyde overexposure. Wikipedia alternatives to ethanol Ethanol is what's in drinks because it's produced naturally by a common type of fermentation, it prevents growth of most harmful microbes, and the yeast produced has some nutritional value. But our modern industrial civilization is no longer bound by such prosaic concerns. Can we do better? ether Studies, including that of an ether addict in 2003, have shown that ether causes dependence; however, the only symptom observed was a will to consume more ether. No withdrawal symptoms were prevalent. Wikipedia Diethyl ether has the same direct effect as ethanol, but mostly isn't metabolized in the body. Some of it gets metabolized (by a monooxygenase) by oxidation to (ethanol + acetaldehyde), but more of it gets exhaled. Thus, it's similar to what ethanol without acetaldehyde production would be like. Diethyl ether isn't expensive to make, and there's lots of knowledge about its effects because it was widely consumed in the past. But it does have some problems: It's volatile and has a strong smell, so it's obnoxious to other people. It has fairly low water solubility, ~6%. Above 2% in air, it's inflammable. Pure diethyl ether exposed to oxygen can slowly form explosive peroxides. It's already been banned most places, and unbanning things might be harder than not banning them. butanol At sub-lethal doses, 1-butanol acts as a depressant of the central nervous system, similar to ethanol: one study in rats indicated that the intoxicating potency of 1-butanol is about 6 times higher than that of ethanol, possibly because of its slower transformation by alcohol dehydrogenase. Wikipedia Some butanol occurs naturally in fermented products. Yeasts could be engineered to produce mostly butanol instead of ethanol, but the maximum practical concentration from fermentation is low, ~1%. If it's 6x as effective as ethanol, then 1% would be enough for drinks. It would then provide a similar effect to ethanol with less aldehyde pr...

In August of 2023, the Food and Drug Administration issued something known as a direct final rule, disregarded trans fats in the food supply. Consumers won't notice changes as the rule just finalizes FDA's 2015 ruling that partially hydrogenated oils - trans fats - no longer had "GRAS status." GRAS stands for generally regarded as safe. We cover this issue today because this trans fat ban was the product of lots of work by a key group of scientists, the advocacy community, and others. The anatomy of this process can teach us a lot about harnessing scientific discovery for social and policy change. At the center of all this is today's guest, Dr. Walter Willett. Willett is one of the world's leading nutrition researchers. He is professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health, and for many years served as chair of its Department of Nutrition. He's published extensively, been elected to the National Academy of Medicine, and it turns out, is the world's most cited nutrition researcher. Interview Summary   There are so many things I could talk to you about because you do work in such an array of really important areas and have just made contribution after contribution for years. But let's talk about the trans fat because you were there at the very beginning, and it ended up with a profound public policy ruling that has major implications for the health of the country. I'd like to talk about how this all occurred. So, tell us, if you would, what are trans fats, how present were they in the food supply over the years, and what early discoveries did you and others make that led you to be concerned?   Yes, this is a story from which I've learned a lot, and hopefully others might as well. Trans fats are produced by the process called partial hydrogenation. This takes liquid vegetable oils, like soybean oils, corn oil, canola oil, and subjects them to a process with high heat and bubbling hydrogen through the oil. What this is doing is taking essential molecules, essential fatty acids like the omega-6 and omega-3 fatty acids and twisting their shapes just subtly, and this turns them into a solid fat instead of a liquid fat. And, of course, the food industry likes this because our culture, the Northern European eating culture, emphasizes solid fats like butter and lard. Industry really didn't know what to do with all the liquid oil that they were able to produce by another process that was discovered back in the late 1800s. The partial hydrogenation process was actually developed in about 1908, and someone actually got a Nobel Prize for that. It wasn't used widely in the food industry till the 1930s and 1940s when it was upscaled because it was cheaper, for multiple reasons, to partially hydrogenate oils and turn them into solid fats like Cricso and margarines. I got worried about this, actually, back in the 1970s, when other scientists were discovering that these essential fatty acids are important for many biological processes, clotting, arrhythmias, inflammation, and counteracting inflammation. I realized while studying food science at that time that there was nobody really keeping an eye on this. That there were these synthetic fatty acids in massive amounts in our food supplies. Margarines, vegetable shortenings were up to 30% and 40% made of trans fatty acids. And that may me concerned that this could have a big downside. So, back in 1980, with the help of some people at the Department of Agriculture developing a database for trans fats in foods, we began collecting data on trans fat intake in our large cohort studies. And about 20 years later, we saw that trans fat intake was related to risk of heart disease. We published that in 1993. That got us started on the pathway to getting them out of our food supply.   Let's talk about how present they were in the food supply. You mentioned some things like margarine and Crisco, but these fats were in a lot of different products, weren't they?   Yes, they were almost everywhere. You could hardly pick up a product that had a nutrition facts label that didn't say partially hydrogenated fat on it. It was really in virtually everything that was industrially made in our food system.   Just because they could produce them at low cost? Or did they have other properties that were desirable from the industry's point of view?   These trans fats had multiple characteristics. One, they could be solid. And again, because they mimicked butter and lard, it fit into lots of foods. Second, they had very long shelf life. Third, you could heat them up and use them for deep frying, and they could sit there in fryolators for days and not be changed. So, this was all good for the food system. It wanted really long shelf life and started with cheap ingredients.   So, after those initial findings that raised red flags, what kind of research did you do subsequently and at what level of proof did you feel policy change might be warranted?   Within our own group, we continued to follow our participants. These are close to 100,000 women in the Nurses' Health Study, and also another 50,000 in the health professionals follow up study. We confirmed our initial findings and then found that trans fats were related to risk of many other conditions, from diabetes to infertility. And simultaneous with our work in the 1990s, some of our colleagues in the Netherlands were doing what we called controlled feeding studies. These studies take a few dozen people and feed them high trans fat or low trans fat for a few weeks and watch what happens to risk factors like cholesterol levels and triglyceride levels. And they found that trans fats had uniquely adverse consequences. They raised the bad cholesterol, LDL cholesterol, and reduced the good cholesterol, HDL cholesterol. So, they had unique adverse biological effects. It was really that combination of that short-term kind of study and the long-term epidemiologic studies we were doing that made a compelling case that trans fats were the cause of cardiovascular disease.   So, a line of considerable work took place over a number of years, and then got to that point where you felt something needed to be done. And the fact that you did that science and that you were worried about these trans fats in the first place is impressive because you were really onto something important. But what happened after you did the series of studies? What steps occurred and who were the key actors that finally led to policy change occurring?   Well, as we expected, there was pushback from the industry about this because they were so invested in trans fat. And I was actually disappointed that a lot of our colleagues in the American Heart Association and others pushed back as well. They didn't want to distract from saturated fat. But, when studies were reproduced, it was really undeniable that there was a problem. But, if the studies had just been put on a shelf and sitting there, probably nothing would've happened. And it was really important that we partnered with advocacy groups, particularly Mike Jacobson, Margo Wootan at the Center for Science in the Public Interest, because they had a readership and audience that we didn't have. And they also were more familiar with the workings of the Food and Drug Administration and government in general. But I also was told somewhere around that time that women, who are the main food purchases, pay most attention to a lot of the women's journals, Family Circle, those kinds of journals. And actually, for good reasons. Their journalists are very good. So, I've talked to those journalists every opportunity. And it turned out it was really important to have some public awareness about this problem. If it was just good science and things worked as they should have, the FDA would've looked at the evidence and just ruled out trans fat from our food supply early on, but they didn't. It really took major concerted effort by the combination of the scientific community and the advocacy group.   Did you bump into conflict of interest problems with other scientists who were receiving funding from the industry and you know them talking to the press or speaking at conferences or things like that?   Well, there's plenty of conflicts of interest within the nutrition community, but actually, I don't think that was so much of an problem here. In some ways, there was a conflict of sort of personal commitment to entirely focusing on saturated fat and not wanting to see any distraction. I don't think a conflict of interest in the economic monetary sense.   Walter, I remember back when this discussion was occurring and industry was fighting back. They made claims that food prices would go up, that the quality of foods would go down, that it would be a real hit to their business because consumers wouldn't like products without the trans fats. What became of all those arguments?   It's interesting and it's important to keep in mind that the industry is not monolithic. And I have to credit Unilever, actually, with paying attention to the scientific evidence, which was really rejected here. Interestingly, at that time, all the major margarine manufacturers were owned by the tobacco industry. And you can imagine that those CEOs were not getting out of their bed in the morning and saying, well, what can I do to make Americans healthier? No, they were not interested in health. But Unilever was a food company and it was invested in staying as a food company for the continuing future. And they did realize that this was a problem, and they invested a lot of money to re-engineer their products, re-engineer their production of margarine and shortening. And they did take trans fat out of their products. They obviously did a lot of taste testing to make sure they were acceptable. And once they did that, the industry could no longer say that it's impossible to do it. It's sort of like the automobile industry when Detroit said, you just can't build low pollution cars, but then the Japanese did it and then they could no longer deny it.   Boy, it's such an interesting story that occurred. With Unilever getting involved as they did. That must have been a very positive push forward. They're second biggest food company in the world.   That was really helpful. And again, I think it was because they had a lot of scientists, both nutritionists and food chemists. I was told they had about 800 such employees at that time. They could see, if you looked at the evidence honestly, this was a serious issue. One of their chief scientists later told me that it was actually one of our editorials in the American Journal of Public Health where we estimated that there would be about 80,000 premature deaths per year due to trans fat. And once they saw that, they said, we can't have Willett going around saying there's going to be 80,000 premature deaths, and they realized they had to do something. It's interesting, you write an editorial, you don't know who's going to read it, but sometimes it hits one person who can really make a difference.   It is nice to know that people read things like that once in a while. Let's go to where you were at that point. You produced a lot of science. You were communicating this to professional audiences, but also to the general public with interviews and magazines and things like that. And the advocacy community, especially the Center for Science in the Public Interest, got activated. What happened then?   Well, a couple things happened. One is that they brought up and proposed labeling trans fat on the nutrition facts label and submitted that to the FDA. The FDA sat on it. There was, of course, lots of backdoor action by the American food industry that did not want to change what they were doing. And despite some prodding by CSPI over the years, that sat there for about 10 years almost. Ironically, there was a faculty member at Harvard Chan School of Public Health at that time who had seen a display we had done on trans fat. We built a big tower out of blocks of trans fat and had a little poster there talking about it. He went to Washington and became a senior person at the Office for Management and Budget. And Mike Jacobson went to go visit him with a petition to label trans fat, and our faculty person said, I know about trans fat because Willnett had that display in our cafeteria. He wrote a letter to the FDA that was quite unprecedented, basically saying that either put trans fat on the food label or tell us why not. Which is a quite strong letter. And then the wheels started turning, and there was delay and delay for a pushback on the food industry. But by 2008, trans fat actually did get on the food label. And that had a very major impact, because once it had to be on the label, the food industry took it out. They sort of knew it was coming because they didn't want to admit it publicly. But I think they understood for quite a while that they were going to have to get it out, but that was really the turning point. All of a sudden, almost all the food products had zero on the trans fat line there.   Let's talk about the public health impact of this. You mentioned 80,000 or some deaths occurring each year attributable to consumption of trans fat. Can we conclude from that that we're saving that many lives now with trans fat out of the food supply? And does that mean 80,000 lives year after year after year?   It's hard to know exactly and of course, so many things are going on at the same time. And the trans fat didn't go down abruptly because Unilever was, even in the American market, a pretty major producer, starting by the mid 1990s, trans fat intake actually did start to go down. And other things are going on, obviously obesity epidemic counterbalancing a lot of positive things that were happening. But, there were some economists looking at communities that adopted trans fat bans early on versus those that did not, and they could show there was a divergence in heart attacks and hospitalizations for heart disease. So it's hard to pin an exact number on it, again, because all these things happen at the same time. But it's quite clear that we would be having quite a bit more heart disease if trans fat had not been eliminated. I would also look back to another important step in the process because even though we got trans fat on the food label, and the products that had it quite quickly became, almost all of them, zero trans fat, but that didn't deal with a restaurant industry, which was also a very big source of trans fat. And there it took community activists to make this happen. There was a small community in Northern California that was really the first community that banned trans fat in restaurants, and a few other places did. But then Mayor Bloomberg of New York, there's another backstory why he got interested in this. But it's one of these things, you put out information and you don't know who's going to read it, and someone had read some of our work and to convince his health department and Bloomberg himself that trans fats had to go, and New York banned trans fats. And then some other communities, Massachusetts and elsewhere in the food industry, the restaurant industry realized they couldn't have a patchwork distribution system. And so that was a tipping point that trans fat was eliminated in the food service industry long before the FDA finally made the ruling. In fact, by the time the FDA made the ruling about trans fat and pressure hydrogenated fat, it was almost gone.   To go back and look at the history of this, it's a relatively small number of key people taking the right actions at the right time that ultimately led to change. And thank goodness for those people like you and Mike Jacobson, Margo Wootan, and Mayor Bloomberg, and a few other people in political circles that took the bull by the horns and really got something done. Very impressive. As you look back on this, what lessons did you learn that you think might be helpful for future policy changes?   I think there are a number of lessons. I'd like to think, first of all, that solid good science is really important. Without that, we couldn't have a hard time making changes that we need to do. But that's usually not going to be enough. It's really important to work with advocacy groups like CSPI. It's important, sometimes, to work with journalists and provide good information, education. But it's hard to know exactly which path is going to be successful. One thing is quite clear, in this country, in many areas, change does not happen from the top. It's not enough just to have good science. And oftentimes, changes happen from the bottom up at the local level, the state level, and the national government may be the last place where action occurs.   So what changes in the food supply do you feel would be most pressing right now?   We certainly have a lot of problems in our food supply. If you look around, most people are consuming diets and beverages that are quite unhealthy. And there are so many issues, I think, still and we've worked on this issue is a sugar sweetened beverage issue, and we've had some real progress in that area, but still, there's a huge way to go to reduce sugar sweetened beverages. But that's part of a bigger problem in terms of what we're consuming. And I would call that carbohydrate quality, that about half of our calories come from carbohydrates. In about 80% of that half, in other words, about 40%, of all the calories we consume are refined starch, sugar, and potatoes which have adverse metabolic effects, lead to weight gain, lead to diabetes, lead to cardiovascular disease. So that's a huge area that we need to work on.   You've talked, so far, with the trans fat and, you know, and with other things in the food supply like salt, these are things that you'd be taking out of the food. That all makes good sense. What about putting things in? Talk about things that might support the microbiome, more fiber, or things that might support brain health and things like that, so what are your feeling about those things?   You're right, our problems are both what's there in quantities that are unhealthy and also what's missing. Inadequate fiber intake is actually part of the carbohydrate problem. Clearly, we should be consuming many more whole grains compared to the amount of refined grains that we consume. And, of course, we get some fiber from fruits and vegetables. So I think, in addition to this huge amount of unhealthy carbohydrates and inadequate amount of whole grains, we do need to be consuming more fruits and vegetables. And then on the sort of protein source side, we're clearly consuming too much red meat and replacing that with plant protein sources like nuts, legumes, and soy products would be really important for direct human health. But also, that's an area where the environmental and climate change issues are extremely pressing and shifting from a more animal-centric diet to more plant-centric diet would have enormous benefits for climate change as well as direct effects for human health.   Bio   Walter C. Willett, M.D., Dr. P.H., is Professor of Epidemiology and Nutrition at Harvard T.H. Chan School of Public Health. Dr. Willett studied food science at Michigan State University, and graduated from the University of Michigan Medical School before obtaining a Masters and Doctorate in Public Health from Harvard T.H. Chan School of Public Health. Dr. Willett has focused much of his work over the last 40 years on the development and evaluation of methods, using both questionnaire and biochemical approaches, to study the effects of diet on the occurrence of major diseases. He has applied these methods starting in 1980 in the Nurses' Health Studies I and II and the Health Professionals Follow-up Study. Together, these cohorts that include nearly 300,000 men and women with repeated dietary assessments, are providing the most detailed information on the long-term health consequences of food choices. Dr. Willett has published over 2,000 original research papers and reviews, primarily on lifestyle risk factors for heart disease, cancer, and other conditions and has written the textbook, Nutritional Epidemiology, published by Oxford University Press, now in its third edition. He also has written four books for the general public. Dr. Willett is the most cited nutritionist internationally. He is a member of the National Academy of Medicine of the National Academy of Sciences and the recipient of many national and international awards for his research.  

In a groundbreaking discovery earlier this year, a global consortium found a new variant in the GBA gene that is associated with a higher risk of Parkinson's disease (PD) for people of African ancestry. The finding marks the first African ancestry-specific genetic risk factor for Parkinson's disease. In this podcast, researchers share the human stories behind the discovery, which underscores the importance of international collaboration and the participation of underrepresented communities in research. Themes covered in this discussion: (02:05) – Breaking down the genetic discovery and why it's important for PD research (05:27) ­– More on the genetic samples that resulted in this discovery (06:53) –Why the GBA1 gene is of interest and its connection to PD (11:13) – How the Global Parkinson's Genetics Program (GP2) maintains privacy and confidentiality of data from study participants (13:15) – How people should think about genetics as a risk factor for PD (14:55) – Capacity building and building community trust (19:57) –Why this discovery takes us closer to finding better treatments and a cure for PD (21:51) – Story behind accidental discovery of GBA1 variant (22:50) – Background on GP2 and excitement on the GBA1 variant discovery (33:17) – Ethnicity and health risk factors and other determinants of health (35:03) – Importance of diversity, equity and inclusion in science and to The Michael J. Fox Foundation's mission (36:52) – Research in PD historically focused on people of Northern European ancestry (38:09) –Why people from underrepresented groups need to lead these studies (39:30) – Importance of including underrepresented populations across the research pipeline (40:18) –Why research participation is important and how you can get involved Like our podcasts? Please consider leaving a rating or review and sharing the series with your network. https://apple.co/3p02Jw0  Whether you have Parkinson's or not, you can help move research forward. Join the study that's changing everything. Find out more at michaeljfox.org/podcast-ppmi

In this fascinating deep dive on the history, biochemistry, and culture of rum with distiller Brett Steigerwaldt, some of the topics we discuss include: How Brett applies his in-depth background in automation, fluid and thermal dynamics, and systems engineering to design fermentation and distillation programs that create delicious spirits. The surprising connection between microbial research conducted on rum fermentations more than 100 years ago and the current quest for rum distillers to create fruitier, funkier, more interesting rums on a consistent basis. The odd tale of “Rum Verschnitt,” a hyper-concentrated ester-bomb of a spirit that made waves in the rum world in the early 20th century and MAY be the reason why Northern European nations are the world leaders when it comes to label transparency. How Brett's research has unveiled some serious potential for distillers who want an all-natural way to create specific flavors in their rums. And a fun little side project involving a unique Caribbean island and a sea turtle conservation non-profit. Along the way, we explore the interesting tension between technology and traditional knowledge in spirits, the rancid romance of Jamaican muck pits, how to program the replicator on the Starship Enterprise, and much, much more.  

One of our favorite inside sources, Jay Evensen from the Deseret News, just got back from a trip to Sweden and Norway. And he came back with some interesting insights into what our allies in Northern Europe are worried about when it comes the NATO, Ukraine, and American politics. Jay joins Boyd to discuss what he learned. See omnystudio.com/listener for privacy information.

We are spending two weeks in Europe, taking a Disney Cruise on the Disney Dream. First, we fly into London and explore for a couple of days before embarking on the ship in Southampton. We port in Cherbourg, France, three stops in Iceland, one in Norway, and then disembark 10 days later in Copenhagen. Today, […] The post Disney Dream Northern European Cruise Pre-Trip Report appeared first on Addicted to the Mouse.

It's Wednesday, April 5th, A.D. 2023. This is The Worldview in 5 Minutes heard at www.TheWorldview.com. I'm Adam McManus. (Adam@TheWorldview.com) By Jonathan Clark Finnish Christian parliamentarian faces second trial Alliance Defending Freedom International released a statement last week on religious freedom in Finland.  It was the one-year anniversary of a legal victory for Päivi Räsänen, a Finnish Christian parliamentarian. She had been charged with hate speech for publicly expressing her Biblical views on marriage and sexuality. Despite the worldly Finish culture which rejects God's divine design, Genesis 2:24 says, “Therefore a man leaves his father and his mother and cleaves to his wife, and they become one flesh.” However, Räsänen's case is not over as she faces a second trial. The prosecutor filed an appeal against her “not guilty” verdict and is demanding tens of thousands of Euros in fines.  Even though she won her first case, Räsänen said the process was like a punishment for her Christian beliefs. RASANEN: “I think that the process itself has been some kind of punishment, even though I got the acquittal from the court. It has been quite [a] hard time. But, at the same time, I have held that this has been my calling. It has been an honor for me to defend freedom of speech and freedom of faith.” Finland joins NATO Finland is also in the news for becoming the 31st member of the NATO military alliance yesterday, reports The Guardian. Russia's invasion of Ukraine precipitated Finland's decision to join the western military alliance. The Northern European country now has security guarantees from allied NATO countries like the U.S. in case of an invasion. Finland's new alliance is historic since the country has maintained neutrality since World War II. Trump arrested and arraigned in New York In the United States, former President Donald Trump pleaded not guilty to more than 30 felony charges after he was placed under arrest and arraigned in Manhattan on Tuesday afternoon, reports LifeSiteNews.com. Manhattan District Attorney Alvin Bragg summarized the case against Trump. BRAGG: “Earlier this afternoon, Donald Trump was arraigned on a New York Supreme Court indictment, returned by a Manhattan grand jury, on 34 felony counts of falsifying business records in the first degree. Under New York State law, it is a felony to falsify business records with intent to defraud and an intent to conceal another crime. That is exactly what this case is about. Thirty-four false statements made to cover up other crimes.” Who is the Trump judge? Born in Columbia, the judge who will oversee Trump's trial is Juan Merchan, who grew up in New York from the age of six, the first in his family to graduate from college.  A former prosecutor, he has 16 years on the bench. Recently, he oversaw the five-week criminal trial of the Trump Organization which was convicted of 17 counts of tax fraud, reports The Associated Press. Judge Merchan also presided over the criminal case of Trump's former financial chief Allen Weisselberg, who pleaded guilty to his role in a 15-year-long tax-fraud scheme. Weisselberg admitted to evading taxes by accepting $1.7 million in off-the-books compensation and entered a plea agreement, in which he testified against The Trump Organization.  The judge sentenced him to five months in prison. On Truth Social, Trump said, “The judge HATES me!” Will Trump be issued a gag order? One significant issue is whether Donald Trump might be issued a gag order, effectively silencing his ability to speak out. Fox News host Tucker Carlson was aghast. CARLSON: “There are multiple reports tonight that [Manhattan District Attorney] Alvin Bragg's office will seek a gag order when Trump is arraigned that would prevent Trump, on pain of going to prison, from talking about his case in public. But CNN and MSNBC and the New York Times and the Washington Post, all the completely filthy, corrupt liars in the media, handmaidens to power, they'll be able to say whatever they want, because apparently their coverage doesn't influence the jury.  Only the accused defending himself [does]. “Well, it's not only unconstitutional, baldly so, it's also completely immoral.  And, above all, in the middle of a presidential race, it's a subversion of democracy itself. The leading candidate from the other party doesn't get to talk or you send him to prison? Wake up.” Yesterday, Judge Merchan told Trump, to his face, that if he incited violence, he would issue a gag order. West Virginia bans transgender surgeries for kids More states are ending so-called “gender-affirming care” for children under the age of 18 pretending to be the opposite sex. Last Wednesday, West Virginia's Republican Governor Jim Justice signed a bill into law, banning puberty blockers and sex-mutilating surgeries for minors. West Virginia and Kentucky join nine other states in passing such legislation. Florida Senate passed Heartbeat Bill On Monday, the Florida Senate voted 26-13 in favor of a heartbeat bill. The measure prohibits the killing of unborn babies after a heartbeat is detectable with some exceptions. The Heartbeat Protection Act now heads to the state's GOP-controlled House of Representatives. Florida Republican Governor Ron DeSantis said he would sign the bill if it reaches his desk. The bill also includes tens of millions of dollars in funding for pregnancy centers in the Sunshine State. NASA to send Christian astronaut around moon And finally, NASA announced on Monday a four-person crew it plans to send around the moon next year. The mission is part of the Artemis II program. NASA hopes to establish a long-term human presence on the moon and eventually send people to Mars. One of the astronauts is Victor Glover, an outspoken Christian. He previously spent 168 days on the International Space Station for Expedition 64 that began in 2020.  Glover was known for taking his Bible and communion cups. He joined his church services back home virtually and took communion every week while in space. During his time on the International Space Station, Glover tweeted his view of the sunset, saying, “I love sunrises and sunsets. … They remind me of the scripture in Psalm 30, ‘weeping may endure for a night, but joy cometh in the morning.'” Close And that's The Worldview in 5 Minutes on this Wednesday, April 5th in the year of our Lord 2023. Subscribe by iTunes or email to our unique Christian newscast at www.TheWorldview.com. Or get the Generations app through Google Play or The App Store. I'm Adam McManus (adam@TheWorldview.com). Seize the day for Jesus Christ.