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Welcome to an audio-led edition of Unmade. On the day the annual Infinite Dial results exploring audio adoption patterns in Australia are released, we discuss the planning and buying of podcast advertising.Sign up for an annual paid membership of Unmade before June 30 and you'll receive a huge additional benefit - a complimentary membership of Mumbrella Pro, usually priced at $790. It's our best ever end of financial year offer.Along with all of our paywalled content, your annual Unmade membership gets you tickets to September's REmade conference on retail media; to October's Unlock conference on marketing in the nighttime economy; and to Unmade's Compass end-of-year roadshow.And Mumbrella Pro contains an extensive archive of presentations from Mumbrella's conferences, including last month's Mumbrella 360, along with the industry's most detailed database of brand and agency rosters.‘Too many brands are still thinking about reach when they're thinking about podcast advertising, and a successful campaign being about cheap CPMs.'A year on from the launch of Australia's first, and to date only, media agency specialising in the planning and buying of podcast advertising, we check in with the team at Earmax - Andy Maxwell and Ralph van Dijk.Maxwell and van Dijk linked up to launch Earmax a year ago. Prior to coming to Australia, Maxwell spent most of his career in the UK, working within marketing and podcasting, while van Dijk is adland's elder statesman of audio, having run specialist radio agency Eardrum for 35 years. During the podcast conversation with Unmade's Tim Burrowes, the duo discuss the high engagement levels of podcast listeners, why reach isn't everything, and the challenges of the specialist agency cutting through in the market.According to Maxwell: “As a podcast listener, you hear how much wastage there is, you hear how you get served the wrong ads in the wrong environments. When you do get served the right ads it's powerful.”Maxwell argues that one of the major errors being made by marketers and planners is making conversations about podcasts one of reach rather than specialisation. He argues: “One of the big issues itself is that people are still thinking about reach and incremental reach, when actually the podcast medium should be about driving consideration and conversions.“These big brands, you can get your reach from everywhere else, but podcasts, because of the environment, because of how engaged the audience is, you have such a massive opportunity, whether the reach is 100,000 or a million.“You can find a specific audience interested in a specific subject and get them in an environment where they are so leaned in.”He adds: “Too many brands are still thinking about reach when they're thinking about podcast advertising and a successful campaign being about cheap CPMs. Five podcasts of 50,000 listeners is more effective than one podcast of 250,000.”Meanwhile, van Dijk is frank about the pace of adoption of Earmax in the market, saying it has gone more slowly than he anticipated. He says: “I just thought that word would catch on and they'd all be telling their mates and there would be people banging down the door to have us look at their campaigns.“The reality is that there's structures, processes, arrangements, partnerships in place for both the creative and the media, which a tough decision has to be made to go around that.”He adds: “There's a lot of politics.”Today's podcast was edited by Abe's Audio. We'll be back with more tomorrow.In the meantime, don't forget to join us for The Infinite Dial Australia, in a couple of hours.I'm hosting a conversation with ARN Media's Lauren Joyce, Thinkerbell's Margie Reid, and Edison Research's Larry Rosin about the state of play in audio. Have a great dayToodlepip…Tim BurrowesPublisher - Unmade + Mumbrellatim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
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Acefield Retro & Chad are your hosts for Episode 115 of Wrestling Tonight, breaking down an eventful week in pro wrestling that reshaped the landscape across AEW, WWE, and beyond. AEW Revolution delivered a night filled with high-stakes matches, career-defining performances, and major title implications. Jon Moxley retained his AEW World Championship in a hard-fought battle, but the night truly belonged to Toni Storm and Mariah May. Their Falls Count Anywhere match, billed as The Hollywood Ending, lived up to its name—an emotional, brutal, and visually stunning war that left the AEW Women's Division forever changed. Kenny Omega, in only his fourth match back from injury, reclaimed gold in a must-see battle with Konosuke Takeshita, while Will Ospreay and Kyle Fletcher turned their deeply personal rivalry into an all-time great steel cage match. Swerve Strickland cemented himself as the next World Title challenger after a grueling victory over Ricochet, setting the stage for what could be AEW's next marquee feud. The fallout from Revolution will no doubt define the company's direction in the months ahead. Meanwhile, WWE saw multiple title changes and a dramatic escalation on the road to WrestleMania 41. IYO SKY ended Rhea Ripley's dominant reign to capture the WWE Women's World Championship in a result that stunned fans. LA Knight recaptured the United States Title in a hard-hitting rematch against Shinsuke Nakamura, while Shawn Spears shocked NXT by seizing the North American Championship from Tony D'Angelo, taking advantage of a lingering injury. But the most talked-about moment came at Elimination Chamber, where John Cena's long-teased heel turn became reality. After aligning with The Rock, Cena left Cody Rhodes battered and bloodied in a post-match attack—but it was rapper Travis Scott who delivered the most unexpected blow. A stiff slap to Rhodes ruptured his eardrum, raising questions about whether Cody will be at full strength heading into his WrestleMania 41 title defense. Over on SmackDown, another long-running mystery was finally solved. Jade Cargill made her return and confronted Naomi, revealing her as the one who had attacked her months ago. With the truth finally out, Jade wasted no time in seeking revenge, setting the stage for an intensely personal showdown in the near future. Elsewhere, the WrestleMania 41 build continues to take shape. CM Punk and Seth Rollins are set to collide in a steel cage match, The Rock's presence looms large over the title picture, and AJ Styles is ready to call out Logan Paul in what promises to be a heated confrontation at Madison Square Garden. Beyond WWE and AEW, the wrestling world remains in motion. TNA is making moves with the return of Chavo Guerrero Jr., the exit of Alex Hammerstone, and Eddie & Alisha Edwards committing to long-term deals. Cora Jade is set to challenge Masha Slamovich for the Knockouts Title at Sacrifice, while NJPW's championship landscape continues to evolve with Yuji Nagata stepping into a rare IWGP World Heavyweight Title match. Meanwhile, Zack Sabre Jr. is gearing up for a loaded WrestleMania weekend schedule, making multiple high-profile GCW appearances. And as for Travis Scott—was Elimination Chamber a one-off cameo, or is WWE positioning him for something bigger? His unexpected role in Cody Rhodes' brutal beatdown has sparked speculation that his involvement in WWE may not be over just yet. With AEW's Revolution reshaping the company's landscape, WWE's WrestleMania build reaching new levels of intensity, and TNA and NJPW making key moves, this is a week packed with major developments. Join us as we break it all down. Follow us @TurnbuckleTavern and join the Patreon for just $2.99 a month to get exclusive content and support the show!
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1/ CELIA BSOUL. Cara de Perra.2/ FEMME FATENE. High voltaje.3/ HABLÓ PABLO. No soy nadie, pero soy yo.4/ DR JUHH. Nas ánimas.5/ NANO D. Sigo en pie.6/ EL CLAN DE LOS DEDETÉ. Vaivén.7/ NAPI PRESIDENTE. El indómito.8/ JAZZY O & FIRE PEREZ. V.p.o. dreamers 4.9/ TRAD MONTANA & DANNY WELL. Luvin’ it.10/ JAY Z. Holy Grail. con Justin Timberlake. 11/ SELF SCIENTIFIC. Everywhere I go. con THE GAME y TALIB KWELI. 12/ TALIB KWELI. More less. con DION. (Eardrum).13/ HI-TEK. Keep it moving. con DION, Q TIP y KURUPT. 14/ THE ROOTS. The Fire. feat JOHN LEGEND.Escuchar audio
Episode: 247 Traditions. Ben Franks. I wound up in Urgent Care on Christmas Eve To see a video of the recording of this episode, become a patron at patreon.com/saturdaymorningmedia Mentioned on the show: https://www.yelp.com/biz/ben-franks-restaurant-redwood-city Show edits by Stephen Staver. FOLLOW GRANT http://www.MrGrant.com https://instagram.com/throwingtoasters/ ©2025 Saturday Morning Media/Grant Baciocco
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Eardrum warning at 9:30 :D lol I will be on vacation for around 10 ish days so dont expect any real episodes until then (I may do some episodes with family tho idk) Also do your Christmas tree if ur in my club Link to discord server: https://discord.gg/xW79zwXavb Link for merch: https://www.bonfire.com/store/brawl-stars-all-stars Make sure to join my club, The All Stars! (In the message put podcast) My player ID: Bsaspodcast Ryans: Ryanthelion09 Gmail: bsaspodcast@gmail.com Thanks to all of our Spotify listeners (Make sure you do the polls!) And most importantly Have fun Brawling!!!
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