B&T's Fast 30

B&T's Fast 30

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Running for a snappy half-hour each issue (give or take), B&T's Fast 30 is your one stop shop for all things media, marketing and advertising.

B&T


    • Mar 5, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 34m AVG DURATION
    • 23 EPISODES


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    Latest episodes from B&T's Fast 30

    B&T's Fast 30: Coronavirus calamity, AAP closes, Nike's Maria and Kobe ads & DDB's Ben Welsh

    Play Episode Listen Later Mar 5, 2020 38:35


    Welcome back to the first B&T Fast 30 podcast 2020. Better late than never, a motto we well and truly live by. In this episode, we're joined by DDB National chief creative officer Ben Welsh who helps us slice and dice the latest industry news including all things coronavirus, APP closing down, and Nike's Maria Sharapova and Kobe Bryant ads. We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone's rehashing old ads, what's in the pipeline for DDB this year and a whole lot more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe.

    B&T's Fast 30: Kim K & UberEats, Bonds' Xmas ad, Victoria's Secret, Cybertruck, plus an honest chat with two young strategists from M&C Saatchi & Clems BBDO

    Play Episode Listen Later Nov 28, 2019 35:20


    Welcome back to the latest episode of B&T’s Fast 30 podcast. In this episode, we're discussing UberEats' iconic new ad, Victoria's Secret show axed, the homophobic tirade against Bonds' Xmas ad, and Disney+ entering the market and what it means for the proliferation of streaming services in Australia, plus Elon Musks' Cybertruck. Joining us to discuss the news we have two young adlanders: Vince Usher who’s a strategist at Clemenger BBDO and Max Learmont who’s a strategist at M&C Saatchi. We also get Max and Vince's perspective on what it's actually like being a young person in the industry, what a strategist actually does, whether strategists are still valuable, what the industry is getting both wrong and right, and we also ask the question: do young people have a strong enough voice in adland?

    B&T's Fast 30: M&C Saatchi's Jaimes Leggett on that Tourism AU ad, industry viciousness, the holding company "death spiral", CMO churn and more

    Play Episode Listen Later Nov 17, 2019 47:34


    Welcome back to the latest episode of B&T’s Fast 30 podcast (which today is more like Fast 47 - but for a very good reason!) In this special episode, M&C Saatchi CEO Jaimes Leggett joins us to discuss the news before we grill him on all things adland. We chat about that Tourism Australia ad, industry viciousness, The Monkeys leading Accenture Interactive and what it means for the industry, and loads more. We also chat to him about the holding company "death spiral", the M&C Saatchi agency model, personalised content vs max reach, the CMO churn, why M&C Saatchi won't buy businesses, how the culture of trust has improved churn rate, productivity and margins & are awards as important as they used to be? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.

    B&T's Fast 30: Tourism Australia, Sexist Seafolly ad, House Rules, Shebah & VERSA CEO Kath Blackham

    Play Episode Listen Later Oct 31, 2019 37:14


    Welcome back to the latest episode of B&T’s Fast 30 podcast! As usual, we're talking about this week's biggest media stories including Tourism Australia's latest campaign, the landmark House Rules case, a "sexist" Seafolly ad, the Age cartoon that caused an uproar, Warburton's pac mag's sale, plus campaigns from Shebah and Edelman. We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe.

    B&T's Fast 30: MasterChef judges, the "Poo Jogger", Victoria's Secret, radio's down, new campaigns, plus media buyers on the upfronts

    Play Episode Listen Later Oct 17, 2019 40:54


    Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including 10's upfronts & new MasterChef judges, SCA and commercial radio's down, Victoria’s Secret goes plus-size, the "Poo Jogger", Tetley's cold infusions campaign & Barnsy, Farnsy and Ahnsy's UberEats campaign. We also have a chat with head media buyers at GroupM (Nicola Lewis) and OMD (Jane Combes) about their thoughts on the upfronts so far and how they'll be investing in 2020. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    B&T's Fast 30: Warburton's axe, WPP's new boss, radio ratings, DOOH hacking, old mate returns & Amazonia's Dwayne Martens

    Play Episode Listen Later Oct 2, 2019 29:16


    Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories including Warburton yields his axe on Sunday Night, Jens Monsees makes a start at WPP, the recent radio ratings, 10's The Masked Singer success, DOOH hacking at Asics and the return of South Australia's old mate. We also have a chat with Amazonia founder Dwayne Martens about his highly successful health food business, including how he marketed to the masses before social media even existed, how to differentiate your brand in a crowded marketplace, and the importance of story, purpose & innovation. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    B&T's Fast 30: Adam Ferrier & Damian Pincus join forces to discuss the big industry issues

    Play Episode Listen Later Sep 18, 2019 32:40


    Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories includingThe Block's homophobic conundrum, Apple’s new iPhone ad, Thinkerbell’s 13Cabs ad, Cadbury's heart-warming campaign and Woolie’s newest collectibles craze. We also have a chat with two of the biggest creative minds in the industry - Thinkerbell's Adam Ferrier and The Work's Damian Pincus. The guys share their thoughts on the pitch process, why ads aren't funny anymore and where's all the talent in adland gone? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    B&T's Fast 30: It's Jonesy & Amanda! Plus, SA ad, Rove canned, cocaine challenge & Libra's #bloodnormal

    Play Episode Listen Later Sep 5, 2019 32:54


    Welcome back to B&T's Fast 30 podcast. As usual, we're talking about this week's biggest media stories including the "depressing" South Australia tourism ad, Saturday Rove getting the boot, the Coke Challenge, Libra's #bloodnormal campaign and Volkswagon's new logo. We also have a very honest and open chat about the industry with radio veterans Amanda Keller and Brendan "Jonesy" Jones. Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    B&T's Fast 30: Is Alan's time nigh?, Seven's new CEO, Vegemite vs. Marmite & Chiquita King on building an indie agency

    Play Episode Listen Later Aug 22, 2019 29:21


    As usual, we're talking about this week's biggest media stories including the continuing Alan Jones saga, Seven's new CEO, the Vegemite vs. Marmite war, Bob Irwin & Jimmy Fallon in trouble with PETA, a Magnum ad that landed the ice-cream company in hot water, and a German chocolate company with an aversion to fat kids and redheads. We also have a very insightful chat with ex-DDB managing partner Chiquita King who in recent months started creative agency Coffee Cocoa Gunpowder with ex-host Havas creative Ant Melder.Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

    B&T's Fast 30: Sex on The Bachelor, PwC's Facebook research, advertising to men and Snapchat's Will Scougal

    Play Episode Listen Later Aug 8, 2019 28:52


    We are back with yet another episode of B&T's Fast 30 podcast, this time introducing some fresh new talent from the B&T team!As always, we run through the week's biggest media stories: the bachelor set to pop its cherry in first-ever sex scene, highlights from Advertising Week and the run-down on that PwC Facebook report - released now sans Nielsen data. We talk about the latest campaigns including the divisive Russel Howcraft campaign 'proud of coal', Leo Burnett's latest work for Bonds and Microsoft's piss-take of Apple in it's latest "Meet Mackenzie 'Mac' Book".And to top it all off, B&T editor-in-chief David Hovenden picks the brain of Snapchat Director of Creative Strategy Will Scougal, recorded at Cannes.Thanks as always to our friends at Eardrum for their audio guidance.

    B&T's Fast 30: The Chaser on 'The Donald Trump of Aussie radio', the culture of outrage plus, the death of radio?

    Play Episode Listen Later Jul 25, 2019 35:45


    Welcome back to another episode of B&T's Fast 30 podcast! As usual we're talking about this week's biggest media stories including what's next for Masterchef following the sensational exit of Gary, Matt and George, Woolies' new media arm, the real reason Instagram removed 'likes', the SCA streaker and where are all the good ads? We also have a very insightful chat with Chaser boys Dom Knight and Charles Firth, discussing 'The Donald Trump of Australian radio', our addiction to the culture of outrage, where are all the funny ads?, and are the media being played? We also ask the big question: is radio going to die? Thanks as always to our friends at Eardrum for their audio guidance.

    B&T's Fast 30: Cannes, Nike, Kia's disaster & Steady and Sparrow

    Play Episode Listen Later Jul 11, 2019 42:38


    It's back and better than ever! And no, we don't mean Johnny Farnham. B&T's Fast 30 podcast is back in business and boy do we have a cracking comeback episode (that's 43 mins ... numbers have never been our strong suit). True to format, we've once again combined all things media with a good old dash of folly (and serious interview questions - for balance). We discuss the latest big media stories, including NY-based creative agency FCB dumping Nivea, WPP boycotting pitches involving Accenture, did Tom Gleeson ruins the Logies?, and a quick Cannes wrap.We also look at Apple's cool new 'Bounce' ad, Kia's woeful Robert DeNiro campaign and Nike's inspirational US Women's Football ad.And, perhaps most excitingly, we chat to industry bigwigs John 'Steady' Steedman and Greg 'Sparrow' Graham about ... well ... you can just have a listen yourself. This podcast is produced by our talented friends at Eardrum.

    B&T's Fast 30: Flawed, Hacked, Hard & Slow with opr CEO Richard Brett

    Play Episode Listen Later Oct 30, 2018 28:00


    Earlier this year in June, Ogilvy PR rebranded as opr and established itself as a separate entity within the WPP AUNZ network.Two months later, the agency released its annual trends report entitled 'Futures #4 – Flawed, Hacked, Hard and Slow’, which identifies key trends and insights in technology, culture and content that will impact Australia and New Zealand businesses and government.This week, we sat down with opr CEO Richard Brett to chat about some of the trends they've identified. Don't miss it.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

    B&T's Fast 30: The women behind Whimn's 'My Father the Murderer' podcast

    Play Episode Listen Later Oct 22, 2018 31:00


    Hey listeners!This week's B&T Fast 30 Podcast features some incredibly remarkable women.In fact, this week we welcome the two women behind the chart-topping 'My Father The Murderer' Podcast, produced by Whimn.An intensely personal listen, the podcast follows journalist Nina Young as she explores a deep family secret: her father was a murderer.So, for our latest podcast, B&T invited both Nina and 'My Father The Murderer' co-producer Bek Day onto Fast 30 to find out more about the podcast and Nina's unbelievable journey.Plus, we look at the biggest campaigns from the last fortnight and chat about Bauer closures, addressable TV and some big CMO moves.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

    B&T's Fast 30 special episode: Don't Judge Me

    Play Episode Listen Later Oct 16, 2018 32:39


    We interrupt our regular B&T Fast 30 to share a new podcast from our friends at Eardrum — Don’t Judge Me.What’s Don’t Judge Me about, I hear you ask? Well, Ralph van Dijk gets up close and personal with 10 global chief creative officers. He asks, what work still haunts them? What’s the worst part of their job? What’s their approach when judging awards? Ralph puts these and one or two more personal questions, to advertising’s top creative minds.

    B&T's Fast 30: Michelle Guthrie, Karl Stefanovic, #SmashAStrawb and Campaign Edge's Dee Madigan

    Play Episode Listen Later Sep 27, 2018 33:39


    Some can't believe we've made it this far but you better believe it, it's episode eight of our fortnightly B&T Fast 30 podcast, produced by our dear friends at Eardrum.It's another big week in industry news with plenty of controversy over at ABC (disclaimer: this episode was recorded prior to Justin Milne's resignation) while over at Nine there's speculation that Karl Stefanovic may be set for a move.Plus, we look at the biggest campaigns from the last fortnight from HSBC (JWT Sydney), The Project's #SmashAStrawb campaign featuring Sam Kekovich, Apple's TVC for its latest watch, and a hilarious ad from the LA Metro Transport Authority.We're also joined by the delightful Dee Madigan, executive creative director at Campaign Edge and seasoned Gruen panellist.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

    B&T's Fast 30: The Bachelor, Nike, Berlei and CHE Proximity's Chris Howatson

    Play Episode Listen Later Sep 12, 2018 34:16


    Have you missed us? Fret no more. It's episode seven of B&T's fortnightly podcast, produced by the talented team at Eardrum.We look at the headlines from the last fortnight: the departure of Carat's CEO Paul Brooks, Bachelor scandals, and the controversy around the latest Nike campaign. Plus, there's been a plethora of amazing campaigns released recently by Woolmark Company, Budget Direct, MLA, Berlei and John Lewis.And we're lucky enough to be joined by CHE Proximity's Chris Howatson to talk about gardening, "dodginess" within the industry, and progress on inclusion and advertising for good.Plug in and enjoy.To make sure you don't miss the next episode, hit subscribe.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

    B&T's Fast 30: Media financial results, Netflix, British Paints FOMU and Carat's Andrea Rule

    Play Episode Listen Later Aug 28, 2018 33:35


    It's episode six of B&T's fortnightly podcast, produced by the talented lot at Eardrum and JAM in Walsh Bay.This week, Daisy, Dave and John dissect the latest industry news including financial results from the major media outlets, reactions from consumers to ads (shock horror) on Netflix and the government's move to ditch influencer marketing.We take a look at some of the biggest campaigns over the last two weeks: DDB Melbourne's campaign for British Paints 'FOMU', Thinkerbell's work against domestic violence, Leo Burnett Melbourne's latest work for Honda, as well as a Lithuania Tourism ad that promotes the country as the "G-spot of Europe".Then our special guest for the week, Carat CMO Andrea Rule, pops into the studio for a chinwag about how agencies are not the "sitting duck" for consultancies, Carat's approach to building trust with their clients and she reveals her favourite medium of them all.What are you waiting for? Listen in.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

    B&T's Fast 30: Sky News Fiasco, addressable TV, UBank and The Monkeys' Mark Green

    Play Episode Listen Later Aug 14, 2018 29:02


    Hello and welcome again to B&T's fortnightly podcast.After a few weeks off while half our team escaped to Europe, we're back for episode five! And we are coming to you courtesy of the good people at Eardrum and JAM, now located in Walsh Bay.This week, we're joined by The Monkeys CEO Mark Green as we take a look at the latest news from the industry, including the Sky News fiasco and the launch of addressable TV by Nine. We examine Target's latest ad campaign, more great work from KFC, a social media stunt by Burger King and UBank's latest campaign courtesy of the The Monkeys.We hope you enjoy our return to audio form!

    B&T's Fast 30: Logies, OOH, #Floptus And Y&R's Pete Bosilkovski

    Play Episode Listen Later Jul 5, 2018 27:22


    We're back again with another edition of B&T's Fast 30, thanks in large part to the good people at Eardrum and JAM. This time 'round, B&T's editorial team talks about TV's night of nights, the Logies, as well as the changing outdoor media landscape, the #Floptus saga, and more Martin Sorrell. As always, we also analyse a few of the latest campaigns, including Optus' commercial with Home and Away star Ray Meagher, Facebook's face-saving effort, and a really cute nappy ad. Plus, we have special guest and Y&R ANZ boss Pete Bosilkovski join us to talk about how he's settling into his new role and the importance of the user experience. So, sit back, relax, plug in and enjoy.

    B&T's Fast 30: Rebel Wilson, IPG, Eardrum And Kieran Moore

    Play Episode Listen Later Jun 20, 2018 29:45


    Greetings and thanks for joining us for B&T's fortnightly podcast. It's Episode 3 of our series, and once again we're coming to you courtesy of the good people at Eardrum in Pyrmont. This week the B&T team talks about Rebel Wilson's reduced Bauer payout, Cannes Lions, IPG's staff warning, and the ongoing Sir Martin Sorrell saga. As well as this, we look at some spicy campaigns, including a condom spot from Skyn, some FIFA World Cup street art and a completely grotesque Eardrum campaign. Our special guest for this episode is WPP PR chief executive Kieran Moore. So, sit back, relax, plug in and enjoy.

    B&T's Fast 30: Em Rusciano, Cricket Australia, KFC And Accenture's Michael Buckley

    Play Episode Listen Later Jun 5, 2018 44:37


    Greetings and thanks for joining us for B&T's fortnightly podcast. It's Episode 2 of our series, and once again we're coming to you courtesy of the good people at Eardrum in Pyrmont. This episode we're dissecting the latest news on the Em Rusciano saga, the world of esports and Cricket Australia's attempt at brand repair. We also check out the latest campaigns for Hahn from Ogilvy Sydney, KFC's 'Comeback' by London agency Mother, and 'The Rich Parents You Never Had' from the Monkeys.And we chat with special guest Michael Buckley, managing director of Accenture Interactive. So sit back, relax, plug in and enjoy.

    B&T's Fast 30: OOH, Martin Sorrell, Facebook dating and Cummins&Partners' Kirsty Muddle

    Play Episode Listen Later May 23, 2018 29:11


    Welcome to B&T's Fast 30 brand spanking new podcast! Running for a snappy half hour each issue (give or take), it’ll be your one stop shop for all things media, marketing and advertising.Listen in to our maiden outing, with special guest, Cummins&Partners owner and founder Kirsty Muddle in the hot seat. In the high vis vest directing traffic this week is B&T reporter Daisy Doctor, with editor in chief Dave Hovenden on deck with online and print editor John Bastick. So sit back, relax with your beverage your choice and enlighten yourself on all the latest industry happenings.

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