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4 episodes with thinkerbell
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2 episodes with thinkerbell
2 episodes with thinkerbell
9 episodes with thinkerbell
4 episodes with thinkerbell
2 episodes with thinkerbell
2 episodes with thinkerbell
2 episodes with thinkerbell
This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of Thinkerbell; the thinkers, tinkers and practitioners of ‘measured magic'. A psychology brain sat on top of some sturdy strategy bones, Adam is a rare voice of reason in the largely barmy brand world – as well as being the chief sceptic when it comes to the industry obsession with ‘the customer'. He's also the author of more superb books, including ‘The Advertising effect: How to Change Behaviour' and supplements all this talk-talking with some serious walk-walking through his work that brings marketing science and creative thinking together. In this episode Adam shares his expertise on brands who forget how to be brands, why every business problem is a behaviour change problem and the forgotten benefits of simply fitting in. This episode is very proudly dedicated to Anne Young. ///// Follow Adam on LinkedIn Timestamps 09:16 - The impact of D&AD annuals on Adam's career choice 11:19 - Transition from forensic psychology to marketing 16:12 - The perils of customer obsession 22:57 - Balancing brand and customer needs 25:11 - The importance of consumer research Adam's Book Recommendations are: Stop Listening to Your Customers by Adam Ferrier: The Advertising Effect: How to Change Behaviour by Adam Ferrier: Love's Executioner and Other Tales of Psychotherapy by Irvin Yalom: Existential Psychotherapy by Irvin Yalom: Here and Now: Tales from the Heart by Irvin Yalom: /////
In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it.Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your marketing, related ethical considerations and how to draw the line between persuasion and manipulation.Key Takeaways:Dan's journey - starting Hardhat and his interest in behavioural scienceIntroduction to behavioural science and it's connection to marketingWhat are some common behavioural biases you see everyday?-Default bias-Framing-Anchoring-Loss aversion-Effort biasEthics in persuasion vs manipulationNavigating dark patternsHow context impacts perception and shapes biasesEssential behavioural science resources for marketersGuest:Dan Monheit is a leader in creative behavioural science. In 2005, he founded Hardhat, a pioneering agency that worked with top brands like Mattel, Bega Dairy, the Victorian Government, Kogan, DocuSign and Afterpay. Under his direction, Hardhat became a go-to agency for brands looking to understand and influence consumer behaviour.In October 2024, Hardhat was acquired by Thinkerbell, where Dan now serves as Chief CX Thinker, applying his expertise to elevate customer experiences through a blend of creativity and behavioural insights.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
Welcome to Start the Week, our Monday scene-setter for the week ahead.In today's audio-led edition: With Campaign Brief under fire for continuing to focus only on male creatives, the industry reacts; AI exhumes movie stars; the ACCC's exposure of Coles' and Woolworths' shady pricing hits their brands; and Seven defends yet another legal case.We've upgraded Unmade's membership. Annual members now get a free ticket to all of our events. That includes Unlock on October 31; our Compass series in November; and REmade and HumAIn next year.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership also includes members-only content, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.Why won't Campaign Brief acknowledge women (and why do male execs still support them)?The scandal of the last few days has been playing out on LinkedIn as the industry questions Campaign Brief's ongoing emphasis on the talents only of male creatives Campaign Brief's latest ranking of creatives in NZ and Australia - in the gift of publisher Michael Lynch - focuses mainly on men. Even agencies featuring on the list, including Thinkerbell, appear to be asking themselves whether it's a good idea to be there.Thinkerbell was among the agencies highly placed. CEO Margie Reid, who is also a director of Support The Girls Australia, took to LinkedIn over the weekend to distance her agency from the ranking, writing: “Thinkerbell has not paid, created or had any part to play in the list that appeared in the latest edition of the Campaign Brief magazine or the BestAds ranking list. Nor were we contacted when the list was published.”Creative Jet Swain put it more succinctly yesterday: “Shame on you Campaign Brief. Nothing has changed in the three decades I've witnessed this blatant misogyny. Your NZ lists had no women, and Australia only has Tara Ford.”Also in today's podcast: AI can bring dead actors back to life; but should it?; Coles and Woolworths have seen tangible brand damage from the ACCC prosecution new data from Roy Morgan Research shows; and Southern Cross Austereo is accused of ‘mocking' its local TV news obligations.Further reading* LinkedIn: Thinkerbell's Margie Reid on the Campaign Brief sexism row* LinkedIn: Darren Woolley of Trinity P3 on the Campaign Brief sexism row* LinkedIn: Jet Swain accuses Campaign Brief of misogyny* Australian Financial Review: Think you know that voice? Dead celebrities are working again* The Australian: Aldi nabs ‘most trusted supermarket' title as Coles and Woolies suffer* The Australian: An absence of local news in the regions is denying a voice to the people whose lives are affected* The Australian: Seven blocks release of ‘humiliating' docs in case against ex-producer Amelia Saw* Australian Financial Review: Inside ARN's Melbourne gamble on The Kyle and Jackie O ShowToday's episode features Tim Burrowes, Abe Udy and Cat McGinnEditing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Time to leave you to start your week. We'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, Adam Ferrier from Thinkerbell delves into the importance of fitting in to build influence, emphasising that "fit in more to stand out later." He challenges conventional marketing wisdom, advocating for brands to be seen as the entire business rather than just communication tools. Adam also shares his belief in a brand-focused approach over consumer-centricity, encouraging businesses to be interesting and authentic. Tune in to hear Adam's unique insights on personal branding, brand strategy, and the value of staying true to one's path. Don't miss this thought-provoking discussion!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery
In this episode of Double Tap, hosts Steven Scott and Shaun Preece discuss various topics, including the availability of Meta AI in different countries, the use of VPNs to gain access, and the experience of listeners with Meta AI glasses. Additionally, Allison Sheridan from the NosillaCast interviews Sanskriti Davle from Thinkerbell Labs about their product Annie, a Braille literacy device designed to help children learn Braille through interactive games and lessons. The interview highlights the features of Annie, its availability in different countries, and its educational benefits for children. Keep in touch by emailing us feedback@doubletaponair.com or call 1-877-803-4567 and leave us a voicemail. You can also find us on social media.
22 May 2024 On this special episode of the Mumbrellacast, hosts Neil Griffiths and Adam Lang take you on ground at Mumbrella360 which kicked off in Sydney this week! On this episode Neil talks to former Nike CMO Greg Hoffman minutes after his packed out keynote session We talk to Thinkerbell co-founder Adam Ferrier
"Take a whole lot of things associated with culture and creativity, smash them all together and then say, 'There, see how much stuff your iPad can have in it?'" Thinkerbell founder Adam Ferrier sums up Apple's latest ad with Julie-anne Sprague on Afternoons, but did the global tech giant just say something more profound than a squashed stress ball might let on?See omnystudio.com/listener for privacy information.
Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade Daniel Kahneman and the rethinking (fast and slow) of advertising strategyToday's conversation features Australia's most visible consumer psychologist Adam Ferrier, discussing the huge contribution Daniel Kahneman - who died at the end of March - made to the field of behavioural economics.Kahneman's most famous publication, Thinking, Fast and Slow, found a place on the bookshelf of every agency strategist. It was only published in 2011 but his ideas on the field of behavioural economics - the concept that humans act in predictably irrational ways - had already begin to influence those in the persuasion business.Among Kahneman's most important contributions was popularising the concept of System 1 and System 2 types of thinking, whether consumers are behaving automatically or consciously.During the conversation, Ferrier describes how the impact of Thinking, Fast and Slow helped turn his agency Naked Communications into one of Australia's most talked about by leaning into the concepts. Ferrier is now co-founder of communications agency Thinkerbell and co-presents the Black T-Shirts creativity podcast. Later in the year Ferrier will be reviving the MSIX - Marketing Science Ideas Exchange - conference, which he curates alongside Mumbrella.The interview also offers a primer on some of the key concepts of behavioural economics, explaining ideas like anchoring, framing, the endowment effect, loss aversion, sunk cost fallacy and heuristics.Unmade Index sinks lowerAfter hitting an all time low on Tuesday, the Unmade Index lost another 0.48% yesterday, taking it down to 558.9 points.Among the larger media and marketing stocks, IVE Group had the worst of it, losing 3.29% while Ooh Media lost 2.58%. Meanwhile Seven West Media came off its recent low, gaining 2.7%We'll be back with more tomorrow. If you missed yesterday's announcement, we've just finalised the program for HumAIn, Unmade's conference on the impact of AI on media and marketing. It takes place on May 28.If you're into loss aversion, you should know that tickets to HumAIn get more expensive in five days' time. You need to act now to lock in a 20% saving. And once you listen to the podcast, you'll know why we're doing that. Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Today, we're lucky enough to have two guests, the founders of Mums in Ads. Julia Spencer is a freelance Creative Director, and Regina Stroombergen is Creative Director at Thinkerbell. In today's ep, what it's really like returning to work as a female in Creative. Is it REALLY flexible? Holding agencies accountable if they're trying to jam a full-time role into 3 or 4 days, and when you do return to work as a mother, you have changed! That is something to be celebrated, not forgotten. If you love this episode, make sure you subscribe wherever you get your podcasts – and if you want to get behind us, leave a star rating and a review – it really helps others find the show! Creating Her Way is a Creative Natives podcast, produced with the help of Dom Evans at EARSAY.See omnystudio.com/listener for privacy information.
Three more hours of “100% Random Access Play Selection!” happens Saturday! Why? Because I can! The Music Authority Podcast...listen, like, comment, download, share, repeat…heard daily on Podchaser, Deezer, Amazon Music, Audible, Listen Notes, Mixcloud, Player FM, Tune In, Podcast Addict, Cast Box, Radio Public, Pocket Cast, APPLE iTunes, and direct for the source distribution site: *Podcast - https://themusicauthority.transistor.fm/ The Music Authority Podcast! Special Recorded Network Shows, too! Different than my daily show! *Radio Candy Radio Monday Wednesday, & Friday 7PM ET, 4PM PT*Rockin' The KOR Tuesday, Wednesday, and Thursday at 7PM UK time, 2PM ET, 11AM PT www.koradio.rocks*Pop Radio UK Friday, Saturday, & Sunday 6PM UK, 1PM ET, 10AM PT! *The Sole Of Indie https://soleofindie.rocks/ Monday Through Friday 6-7PM EST!March 8, 2024, Friday, the trey…@Thinkerbell - 09 Be With You (Vibeke Saugestad)The Anderson Council - Million Miles A Day [Devil Tower Star Moon] (Jem Records)The Hangabouts - 02 November [Illustrated Bird]Crowded House - Don't Dream It's OverLittle finger - Beautiful Day [Big Finish]The Modulators NJ - Down At The Dirt [Tomorrow's Coming]Bob Lind - 03_This Day Without You [Something Worse Than Loneliness]Dionne Warwick - 42 Walk On ByThe Catenary Wires- 03 (Keep Feeling) Fascination [Mirrorball – EP]@Nana - 01 Annoy [Selfish Propensities] (Rum Bar Records)PSEUDONYM - 07 - Astronaut [Before The Monsters Came] (koolkatmusik.com)Stepford Wives – CarouselRoutine Faces - Us vs. Them [Us Vs Them]@The Toms - 10 Hang On [Tomplicated] (Futureman Records) (Thomas Marolda)Dana Countryman - You're Still Number One (Scott McPherson - Vocal) [Cabaret Of Love]
Guinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 of those pints as QR code freebies. After toasting 18 per cent revenue uplift as a result – and 15 per cent pub footfall boost, a “super happy” Lion is lining up more prDOOH, per UM's Mark Ryan. But it wasn't initially convinced. While it wrapped in day-parting, weather and location data, plus dynamic creative via specialist DSP Vistar, IAB chief Gai Le Roy said Guinness won the award because the campaign was “strategy-led”, solving a business problem rather than showboating with “a fancy new toy”. Plus, “it had the magic of doing brand work and performance work” while driving a strong commercial return – not always the case with sampling. JCDecaux launched the award to get brands and buyers up to speed on prDOOH as it plots a massive programmatic growth curve, per National Programmatic Director, Brad Palmer. He's aiming to hit 10 per cent of DOOH this year, pointing to markets like Germany, targeting 50 per cent of total Out-of-Home revenues by 2032. As to where prDOOH can end up, especially as cookies crumble and privacy laws tighten, “there's a wild ride ahead for prDOOH” per Palmer. “But we need the market to collaborate a bit further,” not least agencies. Le Roy, Palmer and Vistar's Winston Stening unpack where prDOOH's heading next.See omnystudio.com/listener for privacy information.
On this episode of the one-on-one series, host Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.
Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media's content and creative innovation hub, POLY reveals the power of out-of-home media, the impact digitisation, and how your brand should be playing in this space.Guest: Josh Gurgiel's obsessive engagement with Outdoor advertising makes him a hazard to anyone on the road. He has managed to channel this passion (read: obsession) into a successful media career, falling in love with the medium whilst working as a media planner at OMD and then Carat, before doubling-down and joining the Strategic Client Solutions team at oOh!media in 2017 where he would ultimately lead the team in the Southern markets in crafting dynamic and data-led OOH solutions. He spent a year as Head Media Thinker at full-service creative agency, Thinkerbell, but the allure of the creative possibilities of Out-of-Home was too strong, seeing Josh return in 2022 to serve as Head of Strategy, and more recently, as Head of Creative for POLY – oOh!media's content and creative innovation hub.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
Welcome to an audio-led edition of Unmade.Today's episode features an interview with Adam Ferrier and Jim Ingram, co-founders of full service agency Thinkerbell. The agency recently bought back consultancy PwC's stake in the business, returning it to full independence.It's been six years since the launch of Thinkerbell, a communications agency with foundations in creativity, media strategy, public relations and until recently a foot in the consulting world too. Back when Russel Howcroft was leading PWC's marketing consultancy arm, the company took a ten percent in the fledgling Thinkerbell which started with the simple proposition of “measured magic”That part of Thinkerbell changed direction last month when the founders bought back PWC's stake in the agency as the consultancy struggles with its own existential crisis.Now that Thinkerbell is fully independent, it was an ideal time for Unmade's Tim Burrowes to speak to founders Adam Ferrier and Jim Ingram to try and discover why Thinkerbell has succeeded when so many others have not.The discussion ranges from Thinkerbell's new start, to the future of the CMO, the rationale for Ferrier's above-the-parapet TV profile, AI in Thinkerbell, and the secret sauce of their ‘Tinker' and ‘Thinker' agency structure. They also tackle some of the agency's defining work including February's show stopping '“Tall Poppy” mini film for CGU.“The marketing science meets hardcore creativity was a really obvious meeting place for where we started the agency,” Ingram says, explaining the synergy of the varied backgrounds of co-founders Ferrier, and Ben Couzens along with Margie Reid who brought order to the agency when she joined soon after launch."When the ideas are being had, the concept of how they're going to be executed and bringing them to life, all starts to happen at the same time as part of the creation process,” Ingram adds.On the PwC departure, Ferrier says "It feels like the right time to leave.“We're now enjoying being 100% rather than 90% independent. Transparency of process is absolutely fundamental to good business today.”Ferrier also did his best to avoid offering advice on how PWC should tackle its own PR crisis, despite being pushed.He was more frank about his motivations to be on TV so often. “It must be my ego that drives it. That's not mutually exclusive to good business sense. Will Leach once told me there's no business model in flying under the radar.”Today's podcast was produced by Seja Al Zaidi and edited by Abe's Audio the people to talk to about voiceovers, sound design and podcast production.We'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - UnmadeMessage us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
The Brooklyn Cafe Show today's guests Pricilla manning recording artists, thinkerbell cristhina Bellasama silent victims of crime svc@silent of victims of crime.org Carolina Ayala todo Bello Ballons Gary Manco sm.concaltant350@gmail.com , malu Spina arts --- Support this podcast: https://podcasters.spotify.com/pod/show/thebrooklyncafe/support
Welcome to an audio-led edition of Unmade.Today's edition features an interview with Disrupt Radio's chief commercial and innovation officer, Rob Shwetz. We left the interview with almost as many questions as we went in, but perhaps with a better sense of what Australia's newest radio network does not want to talk about.Tim Burrowes writes:I find business fascinating. I adore startup stories. And I'm a media nerd. So I should be absolutely in love with the story of Disrupt Radio, which combines all three.The network launched last month, online, and with DAB+ licences in Sydney, Melbourne and Brisbane.But the more I find out, the more sceptical I become. For a radio network using public airwaves, there's a lot of undisclosed information about its ownership.Listening to today's interview with Rob Shwetz, chief commercial and innovation officer at Disrupt Radio, may leave you with almost as many questions as you had before you started. However, the conversation should help you understand why I'm puzzled by so much of the Disrupt Radio launch.Unless you work in the media industry, I wouldn't blame you if you have missed the story of Disrupt Radio so far. I certainly wouldn't be expecting many listeners to have yet had the awareness to tune in. There's been some publicity, but I haven't seen any paid ads looking to attract an audience, although the company says it has done some outdoor.The best known presenters are Enterprise Breakfast host Libbi Gorr and Startup Nation host Jules Lund. Thinkerbell's Adam Ferrier is a weekly co-host on Gorr's show, while another ad industry stalwart Siimon Reynolds presents The Business Lounge.Among the curious things about Disrupt Radio is that the management won't say who its financial backers are. In the interview, Shwetz claims not to know, despite having worked alongside Roberts on the launch for the past five years.Given that there's a staff of about 20, that suggests an annual cost base of at least $2m, and probably more.I suppose it's in keeping with Disrupt Radio's communications strategy, which Schwetz describes in the interview as “PR by stealth”.Similarly, Shwetz says he has no idea what the marketing budget is for the station during this current financial year already under way. To be clear, marketing is one of his responsibilities.Schwetz's previous background has included director of client strategy at Fairfax Media's client content arm, Made. And he also spent five years as group strategy director of Mediacom in Sydney. Earlier in his career, he lists six years as strategy director for brand, media and creative at Publicis.Yes, it's a fast-moving startup (albeit one five years in the planning), but he is the person in charge of marketing. Most CMOs would know by now what their budget for FY24 is.There are other things which are a puzzle. Did wealthy (and busy) former rock star Bob Geldof really travel over from the UK and spend a week in Melbourne co-presenting the breakfast show with Libbi Gorr just out of his love of the radio medium? That feels a little unlikely, despite Shwetz's insistence that it's the case. “There's nothing more than him coming and loving the medium”.Similarly, one of the hitherto less commented-upon presences on the daily lineup is UK polemicist Rod Liddle, who interviews entrepreneurs for a daily show called Global Disruptors (or perhaps Disrupters; they spell it both ways on the Disrupt website).Liddle is a great get. It's strange they've done so little to promote this. Liddle is a massive name in UK media. He was a hugely controversial (and successful) editor of BBC Radio 4's flagship Today program, and currently writes for News Corp's daily tabloid The Sun and broadsheet The Sunday Times, along with influential right wing weekly The Spectator. He writes beautifully. Yet they haven't mentioned him. It would be like Andrew Bolt popping up on a hospital radio station in the UK and nobody thinking that seemed comment-worthy.Could it be that there are UK investors involved in the station? Maybe even Geldof, most prominent globally for his role in creating Live Aid, but he's also been an investor in media ventures. Shwetz says not.Shwetz declines in the interview to name any investors. Incidentally, since recording the podcast, I've emailed Disrupt Radio to ask that question directly.Perhaps sports radio minnow Sports Entertainment Network, run by Craig Hutchinson, has a stake. The DAB+ licences came from SEN, Shwetz said during the interview, and staff work from their offices. “It's quite a close commercial and working relationship with SEN”.Shwetz also declines in the interview to share how listening numbers have been via streaming so far, although he claims they have exceeded expectations.He makes an ambitious statement about the network's aims for audience, saying the company aims to hit a weekly cumulative reach of 250,000 to 300,000. That would be about the same as ABC Radio National.Not that Shwetz would commit to signing up to the ratings system, claiming that they haven't had time to think about it. Remember, this is a startup five years in the making.I wonder what level of data they will provide to early sponsors, who include Telstra and GWM.To be clear, this interview was not a case of catching the wrong person unawares. When the PRs for Disrupt Radio proposed Shwetz for the interview, rather than Benjamin Roberts who we had been asking to talk to for months, we questioned whether he'd be qualified. We sent through examples of four podcasts I'd previously recorded with other start ups and media bosses to give a sense of the topics I ask about, in case they were not regular listeners.They replied: “We've put Rob up for this because he's actually more suited to your audience, as he is head of marketing, advertising and media relations. He's worked alongside Ben to develop and launch the company over the past 5 years which was how the station was founded.”With Roberts off the table, we decided to go ahead with the Shwetz interview.This may be a slightly frustrating read, because you may have got to this point feeling like you know less than you did at the beginning. Give it a listen and decide for yourself.In all our podcasts, I finish by asking our guest what their supporters say about them, and what their detractors say. Shwetz's reply was: “The critics are saying they're going to give us six months.”Fair enough.For the record, I'd still love to talk to Benjamin Roberts.Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Marcus Byrne is an accomplished designer and Photoshop professional. As Head of Art at Thinkerbell, he's a design leader in creative production and AI. Father of eight-year-old illustrator Charlie Marker - a previous guest on The Common Creative. Marcus's recent personal projects have captured global attention. His explorations into AI have led to viral sensations such as "What if Antoni Gaudi designed regular household appliances" and "What if graffiti tags influenced the architecture of the buildings they once adorned?" These projects gained significant traction, being featured in renowned publications like Forbes, Trendhunter, Designboom, Cool Hunting, and even landing printed pieces in Germany. Marcus was also interviewed by The Guardian UK about his groundbreaking work. In light of the growing influence of AI in the creative industry, Marcus is interested in exploring how we, as humans, can utilize this power for social good, or if it's too late to control its impact. Join us as we delve into his experiences, his creative journey, and his insights into the ever-evolving intersection of art, technology, and social impact. LINKS: Marcus Byrne - Special Guest LinkedIn - http://linkedin.com/in/marcus-byrne Instagram - https://www.instagram.com/marcusbyrnephotography/ Website - http://marcusbyrne.com/ Marcus's Book to help with Prompt Crafting. Learn how prompts work with 101 Midjourney Prompt Secrets. Download a free sample book here: https://marcusbyrne.gumroad.com/l/101promptsecretsbook THE GUARDIAN - https://www.theguardian.com/artanddesign/gallery/2023/jan/14/moderngadgets-style-gaudi-ai-midjourney-in-pictures ARCHIPANIC INTERVIEW - https://www.archipanic.com/graffiti-architectures-marcus-byrne/ MUMBRELLA OPINION PIECE - https://mumbrella.com.au/has-the-horse-already-bolted-772395 AI WEBSITES - https://www.midjourney.com https://openai.com/product/dall-e-2 Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.
As the world gets increasingly complex and uncertain, creating a sense of confidence in a sea of confusion is key to success. By taking three tools of persuasion – act, think big and symbols – and turning them on ourselves, we can create a sense of certainty, even when who knows what is just around the corner. - Watch Thinkerbell's Adam Ferrier and earn 0.50 CE/CPD hrs on Portfolio Construction Forum
Our guest says that marketing has a problem: "I think there's an over-reliance on people's opinions at the expense of creating a vision and sticking with it." and he claims this hurts our ability to build brands that get strong traction. Already a published author, he devoted his second book to this argument. The book's title is his plea to marketers: "Stop Listening to the Customer: Try Hearing Your Brand Instead" Adam Ferrier is the founder of Thinkerbell, an agency that creates ‘measured magic', and was ranked 2021 number one Creative Agency in the world by industry publication BestAds - the first time awarded to an Australian agency. Leading Australian publication Mumbrella also lists Thinkerbell as Full Service, Creative, and PR 2021 Agency of the Year (the only time an agency has ever won all three titles in one year). Adam is one of Australia's leading consumer psychologists, a brand strategist and an authority on behavioural economics. He's the author of The Advertising Effect: How to change behaviour (Oxford) and Stop Listening to the Customer: Try hearing your brand instead (Wiley). No stranger to the TV screen of Australia, Adam is a regular panelist on the Gruen Transfer, 7's Sunrise, and 10's The Project. As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world's major advertising shows. He created the successful board game The Analyst (translated into four languages), space; an unconference where 'ideas meet influence', and the social cause agency DOA (Decade of Action). Adam also co-hosts Black T-Shirts, a podcast that delivers XXL creativity for marketers. An unstoppable force in the Australian advertising landscape, Adam's hands delegate the keys to embrace evidence-based creativity – whether to buy, perform or change - through cognitive behavioural psychology, hardcore creativity and a deep understanding of behavioural economics.
Plumber is here! WAY EARLY! I was told 12:30-2:30PM! Not complaining… WOWED! FLUMMOXED! RELIEVED! Valve fixed; garbage disposal removed! All is right in the world. Now waiting for the new dishwasher to be delivered and installed! The Music Authority Podcast...listen, like, comment, download, share, repeat…heard daily on Podchaser, Deezer, Amazon Music, Audible, Listen Notes, Google Podcast Manager, Mixcloud, Player FM, Stitcher, Tune In, Podcast Addict, Cast Box, Radio Public, and Pocket Cast, and APPLE iTunes! Follow the show on TWITTER JimPrell@TMusicAuthority! Please, are you listening? Please, are you sharing the podcast? Please, has a podcast mention been placed into your social media? How does and can one listen in? Let me list the ways...*Podcast - https://themusicauthority.transistor.fm/ The Music Authority Podcast! Special Recorded Network Shows, too! Different than my daily show! *Radio Candy Radio Monday Wednesday, & Friday 7PM ET, 4PM PT*Rockin' The KOR Tuesday, Wednesday, and Thursday at 7PM UK time, 2PM ET, 11AM PT www.koradio.rocks*Pop Radio UK Friday, Saturday, & Sunday 6PM UK, 1PM ET, 10AM PT! February 9, 2023, Thursday…played in hour three…The Newds - 11 Hope Comes Calling [Drawing A Line]Randy Klawon With Jim Bonfanti - Marlo Maybe Orbis 2.0 Featuring Tamaralee Shutt – Don't Let it Slip AwayThe Weeklings - I've Just Seen A Face (Jem Records)@The Grays – ComplicatedDave Caruso Music - Atomic Smile [Radiophonic Supersonic]Joe Normal & The Anytown'rs - 01 Reach Out (I'll Be There)The Buggles - Video Killed The Radio StarJeremy Morris - I Want To Stay [Living The Dream] (www.JamRecordings.com)@Thinkerbell - 07 HideRich Arithmetic - 01 You Are Always RightTommy Gunn Band - Can't Stay Here TonightThe dB's - Dynamite [Stands For Decibels]@FARRINGTON - 13 Robots & Rayguns _ Life Is A Stereo [Saturday In Nowhereland] (James Patrick)The Jellybricks - Bittersweet Day [Soap Opera] (@Rite-Off Records)The Plus 4 - You Look Right Through MeLittle Georgie and the Shuffling Hungarians - Thank U Falletinme Be Mice Elf Again [Roll Up The Rugs And Crank It!]
The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens. Innovation is what can give a sponsorship a competitive advantage. Whether that is better awareness and positioning for brands versus their competitors, access to target audiences, better ROI/ROO, or whether it is just a stronger overall relationship. In the end, innovative sponsorships become a very attractive commodity. Of course, creativity is synonymous with innovation and while many people working in sponsorship are good at their jobs, they don't often describe themselves as ‘creative'. So, if we know innovation drives better outcomes, and we need to be creative to be innovative, how do we help ensure that happens on a consistent basis in our sponsorships? It's a question for all three sides: rights holders, brands, and agencies. To help answer that question, one of Australia's most recognised innovators, Adam Ferrier, Founder and Consumer Psychologist at Thinkerbell, joins us. You can connect with Adam on LinkedIn and follow him on Twitter. I highly recommend checking out his Black T-shirts Podcast, I'm a listener myself. Adam also has two books - Stop Listening to the Consumer: Try Hearing Your Brand Instead as well as The Advertising Effect: How to Change Behaviour. Enjoy.See omnystudio.com/listener for privacy information.
Adam Ferrier is a Consumer Psychologist, Author, Podcast Host + Founder of Thinkerbell.Please support this podcast by checking out our sponsor Heaps Normal (they do good shit).YOU CAN FIND US ON...The web ~ https://linktr.ee/funnybusinesspodcastInstagram ~ https://www.instagram.com/funnybusiness_au/CONTACT ME (Lach) ~ lach@wellbeingsgroup.comWellbeing Network 2022. Hosted on Acast. See acast.com/privacy for more information.
On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier
Denne uka har vi en meget spesiell gjest. Hun er den mest crowdfundede artisten i Norske Albumklassikere på LP (ny) med hele SUKSESSER så langt: 2x Thinkerbell, 2x Weld og et soloalbum. Vi snakker selvsagt om Vibeke Saugestad! Vi stiller mange spørsmål og får gode svar. Selvsagt har vi også noen faste spalter, i Hvor Blir Det Av Plata Mi?! har vi besøk av Frode Strømstad og du får også Norges offisielle salgsliste Big Dipper Topp Ten.
The American Printing House for the Blind has partnered with Thinkerbell to create a new Braille teaching tool and learning device titled, "Polly." Shivam Agarwal and Donna McClure-Rogers tell us about the device, the intended outcomes, and the many ways it will positively impact a student's education and independence. To find out more and join the "Polly" wait list please visit https://www.aph.org/polly-wait-list/.
On this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host, Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'.
Thinkerbell Labs CPO, Shivam Agarwal, joins Simon Bonenfant in the Exhibit Hall to talk about Polly, the new Braille device that makes learning Braille fun! Polly is an electronic Wi-Fi enabled device that will assist users in learning and reinforcing braille concepts. With many components for both input and output, Polly can provide practice and gamify the braille learning process for students. In addition to learning phonics, letters, and braille contractions, students can practice typing on the keyboard and writing with the electronic slate during games. Reading and writing games include Letter Race, Balloon Pop for spelling, games for practicing dot location with different input methods, and the many Explore categories provide free play with the device for our youngest learners. The speaker and headphone jack provide auditory instructions and allow the device to be used in any environment. You can get on the waiting list today. Find out more about Thinkerbell Labs Read More we would love to hear from you! Send us an email at info@BlindAbilities.com or give us a call and leave us some feedback at 612-367-6093 Thanks for listening!
On this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.
Note: This episode contains explicit language. The Game Changers podcast celebrates those true pioneers in education who are building schools for tomorrow. In this sixth conversation of Series Ten, we talk with Adam Ferrier. After graduating university with degrees in commerce and clinical psychology, Adam begun his career working in maximum security prisons, before making the natural move to advertising. Adam is the founder of THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hardcore creativity. In 2019, THINKERBELL won Adnew's Creative Agency of the Year Award. Adam is a regular panelist on TV shows Gruen, Sky, The Project, Your Money, Sunrise, and more. Our series sponsor is a School for tomorrow. To find out more, visit www.aschoolfortomorrow.com/thriving The Game Changers podcast is produced by Oliver Cummins for Orbital Productions, supported by a School for tomorrow (aschoolfortomorrow.com), and powered by CIRCLE. The podcast is hosted on SoundCloud and distributed through Spotify, Google Play, and Apple Podcasts. Please subscribe and tell your friends you like what you are hearing. You can contact us at gamechangers@circle.education, on Twitter and Instagram via @GameChangersPC, and you can also connect with Philip SA Cummins and Adriano Di Prato via LinkedIn and Twitter. Let's go!
Cannes unplugged: Suncorp's Mim Haysom, Yahoo's Rachel Page, Thinkerbell's Adam Ferrier and LinkedIn's Matt Tindale on incoming headwinds, rebalancing ‘techification', Ryan Reynolds and the push for 'pragmatic purpose' See omnystudio.com/listener for privacy information.
Today's guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it's Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell. He's also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He's created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead. If this is your first introduction to Adam's work and way of thinking, you're welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you're gonna love this chat. We talk about why it doesn't matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves. It's a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here's the links to his work… Adam's ad agency Thinkerbell His booksThe Advertising Effect: How to change behaviour and Stop Listening to The Customer:Try hearing your brand instead. His excellent podcast on creativity in marketing Black T-Shirts And that boardgame he once made See omnystudio.com/listener for privacy information.
In this episode of Better Thinking, Nesh Nikolic speaks with Adam Ferrier about behavioural economics and the role of consumer psychology. Adam Ferrier is a consumer psychologist and the global chief strategy officer and partner at independent agency Cummins & Partners. Adam is a regular commentator on consumer behaviour on TV and radio, including a regular spot on ABC's Gruen series. Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics. Adam is the author of The Advertising Effect and part of The Australian Creatives' Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio. A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics. He is also chair of the APS consumer psychology interest group. His book, The Advertising Effect: How to Change Behaviour, was published in 2014. Episode link at https://neshnikolic.com/podcast/adam-ferrier See omnystudio.com/listener for privacy information.
Adam Ferrier is one of Australia's leading consumer psychologists as well as the Founder of ‘Thinkerbell', a top agency that represents the coming together of scientific enquiry and hardcore creativity.Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam's expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.SHOW NOTES00:00 – Welcome to Uncommon00:40 – Exiting a Cult01:50 - Psychology of Cults05:10 - Becoming a Consumer Psychologist10:00 - All Marketers are Liars 13:50 - Childhood dream job?17:30 - Insights from corrective services19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications)25:15 - Thinkerbell approach30:00 - Best approach for small agencies 34:15 - What's for lunch?34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 41:07 - Questions you always and never get asked 43:00 - Sigma Grindset 46:20 - There is no ‘WAY' to success 47:20 - Rapid Fire Questions53:10 - Closing Remarks (Social medias etc)LINKSAdam Ferrier - Twitter Adam Ferrier - LinkedinAdam Ferrier - Instagram ThinkerbellBlack T-Shirts - Adam's Podcast Stop Listening to the Customer: Try Hearing Your Brand InsteadThe Advertising Effect: How to Change Behaviour Going Clear: Scientology & the Prison of BeliefThe Culting of Brands: Turn Your Customers into True BelieversAll Marketers are Liars - BookSeverance - TV ShowThe Hidden Power of Advertising - Robert Heath Lemon. How the advertising brain turned sour - Orlando WoodDeath Note - Anime
This clip is from our episode with Adam Ferrier of Thinkerbell. Stay tuned for the full episode.
On this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.See omnystudio.com/listener for privacy information.
This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.
This is an episode for overthinkers.
Episode 11 -Shannon Crowe exited from full time agency life on 4th January 2016. Not so coincidentally, her son was born the very next morning. It was a unique set of circumstances that saw Shannon take a step back and in doing so her perspective has widened. Her days are now spent amongst the people we try so hard to reach. So after years of overtime, Shannon's work-life balance was skewed very much in the opposite direction. Shannon believes this made her ideas stronger. In fact, 2016 saw Shannon named one of the world's 50 most awarded copywriters, and in 2017 that ranking rose to #8. Shannon is currently Creative Director at Thinkerbell. Still working the way she has and remaining highly effective because as Shannon puts it so eloquently advertising is not about the hours - it's about the insights.
People love money, and all the things it can do for them and their loved ones. Money is sexy, liberating, and fun. However, the financial services industry has disconnected people from their money. They've done the impossible and made it boring, opaque and difficult to understand. If we better understand the psychology of money, we can better help our clients. - Adam Ferrier, Thinkerbell. Earn 0.50 CE/CPD hrs on Portfolio Construction Forum
What is creative strategy? What is the secret behind award-winning agency, Thinkerbell and their ability to consistently push out creative that works. How do you keep a creative machine humming throughout the ups and downs of business? We speak with the two most senior MD's from Thinkerbell, Katie Dally and Paul Swann to find out. Katie has over 18 years of international experience across Sydney, London and Cape Town. Currently she's the GM of Thinkerbell, Sydney which has seen 67% headcount growth in under 12 months, and just recently landed the lucrative Lion account. Past gigs have included a senior role at CHE Proximity which retained IAG, Velocity, Virgin and the Prospa account. She also formerly ran VMLY&R Sydney as Managing Partner, where her client list included Netflix, Colgate Palmolive and McDonald's to name a few Paul left university in 1999 and started a consultancy advising businesses on how to tackle the ‘millennium bug' before he pivoted into web design. A boutique media agency role Soho in London followed where his love affair with advertising began and multinational exposure naturally followed. He moved to Australia landing a lead role with Naked Communications which quickly became a highly awarded and sought-after agency. In 2012 he became a Creative Partner at The Works, an agency which had success with accounts such as Optus and Rexona - quickly solidifying its role as one of the country's largest independent agencies. Paul joined Thinkerbell as Executive Creative 'Tinker' of the recently launched Sydney office. This episode delves into the determinants of effective creative, but on the flipside, explores the reasons why so many brands push out bland content - overlooking the effectiveness multiplier that could be leveraged with better creative. What comes out in the wash is a glimpse into the new dynamic that traditional advertising agencies are faced with. Do clients need separate agencies for creative, media and publicity? Or can this all be handled by one agency? Do clients need an agency at all? What are the determinants of successful creative work? If you work at an agency or work client-side with them, this is a must-listen episode. If you are wondering how Vegemite started a war with Marmite during The Ashes series, or the story behind how the 'You're not you when you're hungry' Snickers campaign came about, then this is a must-listen. If you want to know how modern cross-functional team structures can work in a modern marketing context, then this is an unmissable episode. If you want to know how to leverage creativity to your advantage in your job role...listen to this episode. Did we mention this is an unmissable episode?
We all know that marketing and sales are what drive business growth, but many of us are usually just guessing when it comes to how to best optimise our marketing and branding efforts. So, what are the keys to not only finding the right strategies for our industry and business, but to also doing 'good marketing' overall and getting stuck into people's heads, especially when they're about to buy? Let us show you how. We've invited Australia's leading consumer psychologist, Adam Ferrier, onto this week's episode of The Make It Happen Show to share with you his exact strategies to practicing 'measured magic' in not only his own business, Thinkerbell, the third most awarded creative agency in Australia, but also for his clients such as Coca-Cola, Vegemite, Jetstar and The Iconic. Adam doesn't hold back in sharing all of his knowledge for any business owner to become a master of marketing in this episode. Don't miss out on this one. Check it out now. Timestamps: 1:26 - What Thinkerbell does and how it champions the marketing landscape 4:24 - How to get Founders who aren't marketing-inclined to rethink their marketing efforts 7:25 - Why your business needs a central organising thought 11:22 - How to maximise your marketing funnel strategy 14:22 - The value of cultural rituals in a business 16:20 - How mental models can structure your business' processes and functions 19:42 - The metrics and fundamentals of an effective mental model 21:11 - How to use shared and earned media to your advantage 24:18 - Big business practices that smaller businesses should avoid 27:01 - Tips that small businesses can use to win projects from larger businesses 32:31 - The stand-out marketing campaigns Adam has worked on with Thinkerbell 33:11 - A must-read book for every business owner
After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.
Summer plans. With what last year wrought, do summer plans even exist anymore? What is on your summer agenda? Me? Hoping pergola gets underway, the outdoor fireplace completed…sigh…The Music Authority LIVE STREAM Show & Podcast...listen, like, comment, download, share, repeat daily on Listen Notes, Google Podcast Manager, Mixcloud, Player FM, Stitcher, Tune In, Podcast Addict, Cast Box, Radio Public, and Pocket Cast, and APPLE iTunes! AND NOW ON MORNINGS IN CANADA! https://s1.citrus3.com:2000/public/HCRRadio Hamilton Co-Op Radio! Follow the show on TWITTER JimPrell@TMusicAuthority! Are you listening? How does and can one listen in? Let me list the ways...Listen LIVE here - https://fastcast4u.com/player/jamprell/ Podcast - https://themusicauthority.transistor.fm/ The Music Authority LIVE STREAM Show & Podcast! Radio Candy Radio Monday Wednesday, & Friday 7PM ET, 4PM PT, Rockin' The KOR Tuesday, Wednesday, and Thursday at 7PM UK time, 2PM ET, 11AM PT www.koradio.rocks Also, Pop Radio UK Friday, Saturday, & Sunday 6PM UK, 1PM ET, 10AM PT! June 21, 2021, Monday, Welcome Summer, Welcome, Welcome, set two…Tiny Volcano - 15 Summer SolsticeKimberley Rew & Lee Cave-Berry - Rock n Roll Summer [Enjoy The Rest Of Your Day]Nick Frenay & Noah Kellman- Summer@The Missed Connections - 06 Hot Summer [The Co-Op Communique Volume Two]Cliff Richard - Summer HolidayJohn Larson and the Silver Fields - 01 Class Actions [Glimpses]@The Dead Ducks - Summer In the SuburbsThe Catholic Girls - 03_Summer Boy (Summer Vacation)Everet Almond - 06_Summertime [An Introduction To Everet Almond] (koolkatmusik.com)@Thinkerbell - 02 Summer DayThe Claws - 09 California M.I.A. [No Connection]@Geno And The Jukebox - Summer Now, Adult L8TR@The Stanleys - Summer [The Stanleys]@The Boys With The Perpetual Nervousness - 06_Summer [Songs From Another Life] (koolkatmusik.com)Drifting Sand - Summer Splash [Summer Splash]@Eric Carmen - Top-Down SummerJim Laspesa and Rob Bonfiglio - 04 Dear Madam Barnum [Garden of Earthly Delights - An XTC Celebration] (Futureman Records)The Kickstand Band - 01 Summer Means Fun [Summer Means Fun EP]Poploader - Summerboy BluesThee Strawberry Mynde - SummershineVegas With Randolph - Summertime [Above The Blue]The Zombies – Summertime [Begin Here]
How old is "old" at work and why are some employers admitting they are reluctant to hire older workers in spite of Australia facing a skills shortage? We dig into ageism at work and what needs to change with Age Discrimination Commissioner Dr Kay Patterson and CEO of Australian HR Institute, Sarah McCann-Bartlett. And ad agency Thinkerbell co-founder Adam Ferrier runs us through his internship program for over 55s. Producer: Maria Tickle
The founder of creative agency Thinkerbell, Adam Ferrier, joins the show this week, plus an interview of Peter Switzer by Peter Switzer.
Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur. After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst', translated into three languages (still selling well in Benelux countries). He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year. He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx. He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.
His title is “Chief Thinker.” His response to, “how would you like to be introduced?” was “you can make it up" (hence the episode title!) His company is called Thinkerbell. He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.) I met him years ago and the impression he made on me never went away. He’s a smartypants and – as he’s in Australia – will be joining me for a non-cocktails episode of CoronaCocktails (unless of course he’s drinking a Bloody Mary!) Learn more about your ad choices. Visit megaphone.fm/adchoices
The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. In this episide, Stu is joined by Adam Ferrier, Founder & Chief Thinker at Thinkerbell, an agency that practices measured magic - bridging marketing science and hard core creativity. Thinkerbell won AdNews' 2019 Creative Agency of the Year. Adam is also author of two books: "The Advertising Effect: How to Change Behaviour" & "Stop Listening to the Customer: Try Hearing Your Brand Instead".Adam shares how he was always interested in money and people which led him into the world of consumer psychology. His thesis was on what makes people 'cool' and spent time training in the clinical psychology model, but soon found that this alone didn't offer the most effective solutions.Adam and Stu discuss what makes effective behaviour change campaigns from across sectors; from the effort paradox in IKEA's furniture, to why weight loss control groups lose more weight than the experimental groups. They look at some of the public health campaigns that Adam has worked on in Australia: Man Up, a documentary on how men express themselves to broaden stereotypes; ABC Goes Mental As, a dedicated week of programming for Mental Health; Doing Nothing Does Harm, an online campaign giving people the option to stop sexist behaviour, which involved people in the campaign as well as mimicked the desired behaviour.The pair look at what public health can learn from marketing and advertising - creating a category of cause, understanding the irrationality of people's choices and the influence of reality TV. To illustrate this Adam and Stu give examples of Milgram's experiments, asking why you bought the shoes you're wearing, and how picking up dog poo makes you feel when you do, or don't, own a dog. They both also recommend Rory Sutherland's book "Alchemy: The Surprising Power of Ideas That Don't Make Sense" as a starting point for anyone looking to understand and change behaviours. Adam also discusses the need to find a brand category, like the work of OMGyes which fills the niche of education around sexual pleasure.Adam leaves us with what he is looking at and working on in behavioural science at the moment: s p a c e - where ideas meet influence and DOA - a social cause agency working with business, brands, government and movements to have a positive impact on the world.Contact & more information:Adam: Twitter, LinkedInStu: Twitter, LinkedIn, Stu's blogs
The way the wind is whipping and the way the leaves are leaving; I'm guessing a cold front moving through. Glad it's not raining…but it is in the forecast for after 5PM! The Music Authority LIVE STREAM Show & Podcast...listen, like, comment, download, share, repeat daily on Google Podcast Manager, Mixcloud, Player FM, Stitcher, Tune In, Podcast Addict, Cast Box, Radio Public, and Pocket Cast, and APPLE iTunes! AND NOW ON MORNINGS IN CANADA! https://s1.citrus3.com:2000/public/HCRRadio Hamilton Co-Op Radio! Follow the show on TWITTER JimPrell@TMusicAuthority! Are you listening? How does and can one listen in? Let me list the ways...Listen LIVE here - https://fastcast4u.com/player/jamprell/ Podcast recorded here - https://themusicauthority.transistor.fm/ Take a moment and share this post! Share it! Share it!! Share It!!! SHARED! The Music Authority LIVE STREAM Show & Podcast! Please check out my shows special recorded hour, Tuesday, Wednesday, and Thursday at 7PM UK time, 2PM ET, 11AM PT Now Rocking The KOR! www.koradio.rocks ALSO! Hear a completely different recorded hour of Power Pop, Rock, Soul, Rhythm & Blues...NO TWO LIVE SHOWS THE SAME, Friday, Saturday, and Sunday on Pop Radio UK 6PM UK, 1PM ET, 10AM PT! December 16, 2020, Wednesday, mid-set…Surf katz - Rock Around The Christmas TreeCallaghan - best-yearThe Davenports - I Don't Know What To Do [Don't Be Mad At Me]The Well Wishers - 05 Love Lies Last [Comes And Goes]Karen Bassett - Almost Christmas TimePamela Davis - Illusions (Not For Love Or Money) [Dear John]Lisa Mychols & Super 8 - 06 Flying Close To The Sun [Lisa Mychols & Super 8]Groovy Uncle - 09 She'll Never Be Mine [Meanwhile back In Medieval Britain]Susan Hedges - Song For Last Year's Lover [IPO Volume 15]Ronnie D'Addario - 10 Caroling, Caroling [A Good Old-Fashioned Brand-New Christmas] (You Are The Cosmos Records)Theatre Royal - 08 Until The Morning After [B-sides and other cuts] (koolkatmusik.com)Thinkerbell - 08 I Don't Know About UsSloan - 09 Have Faith [12]Guided By Voices - 05 See My Field [Space Gun]The Dollyrots - 08 Santa Baby [A Very Dollyrots Christmas]The Amplifier Heads - 04 Who's That Girl [Loudah]Three Hour Tour - What Made You Change [B Side Oblivion]Joe Normal And The Anytown'rs – HomeQuint - Christmas Without You
At its peak, the Ikea catalogue is said to have been the second most read publication in the world, beaten only by the bible. After 70 years, the Swedish furniture giant will scrap the popular leaflet. Thinkerbell's Adam Ferrier joins Brooke Corte. See omnystudio.com/listener for privacy information.
「応募資格は「55歳以上」。豪・広告代理店で始まった有償インターン」 オーストラリアで複数の拠点を持つ人気の広告エージェンシーThinkerbellが、新たにインターンシップのプログラムを立ち上げました。応募の条件は、55歳以上であること。Thrive@55と呼ばれるこのプログラムは、Thinkerbellでの8週間の有償インターンシップを提供するもの。一風変わった取り組みの背景には、エイジズムを是正したいという想いがあります。
Kicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success.And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the industry's ageism head-on?Plus, reflective of the tumult created in 2020, the sporting deal sagas keep going. Qantas broke up with Rugby Australia after 30 years, and Seven came back to Supercars, offering $40m less than Ten did five years ago. As sponsorship and broadcast rights dollars keep shrinking, where to from here for Australia's sporting codes?And, Tim Burrowes spoke with Eardrum's Ralph van Dijk and Song Zu's Ramesh Sathiah to announce their new dedicated audio branding venture, Resonance. Learn how change in the industry has driven the need for Resonance's services and what Mumbrella had to do with its origins.
The partnership between McDonald's and rapper Travis Scott has created stock shortages across the USA due to overwhelming demand from Scott's dedicated fanbase. Thinkerbell founder Adam Ferrier on the enduring power of a celebrity endorsement. See omnystudio.com/policies/listener for privacy information.
We are joined by Ebony Gaylor, Managing Partner of newly launched social cause agency Decade of Action, a partnership with Thinkerbell’s Adam Ferrier and Margie Reid. Ebony has held key strategy and social change roles, most recently for the Australian Red Cross. We discuss Ebony’s background and childhood, and the motivation behind Decade of Action, and why businesses play a critical role in addressing urgent global challenges over the next 10 years and beyond. We discuss how business has a critical role to play and needs to take more targeted and authentic action. We explore the key role of evidence in identifying critical causes, that may seem left of centre to many of the more visible issues that come top of mind. And approaches to working with influential businesses, brands, governments and movements to boldly define their purpose platform and galvanize their assets, ideas and to have a positive impact on the world.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/
In On The Ground's first panel discussion, a panel of experts tackle the challenges and opportunities of growing a brand through a recession. Brand expert, psychologist and founder of the Thinkerbell agency Adam Ferrier, MLA's GM of International Markets and Regional Manager for Japan Scott Walker share their thoughts.
Adam Ferrier is the founder of Thinkerbell. He's a popular public speaker and author of recent release ‘Stop Listening to the Customer’ andprevious popular read The Advertising Effect: How to Change Behaviour.He's a former Strategy Planner at Saatchi and Saatchi, Co-Founder and Global Head of Strategy at Naked Communications, current Board member of Tribe, and Co Founder of the Market Science Ideas Xchange and more.We discuss Adam’s take on these crazy times we are all presently living through, and how it is hard to predict what new behaviours will stick and which will revert back. How will consumer behaviours change as a result of COVID 19?Adam shares some insight as to why leaders should stop listening to their customers, but rather be confident and true to the brand and what makes it distinctive. We discuss how user centred design and CX is often more so about boring efficiency than better for the brand or the customer.We discuss the pratfall effect, optimism bias, brands performing well in the chaos and lots, lots more.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/
Peter Switzer and Paul Rickard turn to Dr Ross Walker for the real facts about the coronavirus (COVID-19) outbreak, plus Tyro CEO Robbie Cooke and Thinkerbell's Adam Ferrier join the show.
Bakehouse presents It’s 2019 and the lines between editorial and advertising are blurred. Brands are directly partnering with artists, creators and ‘tastemakers’ to deliver a new style of content. Our advertising and branding gurus will go deep into consumer psychology and dissect the pros and cons of some recent campaigns. Join Jacinta Parsons (host of 774 ABC Breakfast Radio), Jim Ingram (Founder & Chief Creative Tinker of Thinkerbell) & Ingrid Kesa (Broadsheet) & Mardi Caught (The Annex) As artists, you now negotiate the value of your social capital with brand alignment, what will you trade to clinch the deal? Will you glide through the process with your values intact and a wad of cash? or will you come out the other end plastered in decals, smothered in product placement and with a bruised ego that no amount of exposure dollars can fix! On the flipside, brands that have been champions of the Music Industry are continually weighing up their returns and will look to Sports or other industries to sink dollars if they perceive poor artist/audience engagement. If you’re an artist, manager or run a venue this is a must see panel. Ingrid Kesa https://www.broadsheet.com.au Jacinta Parsons https://www.abc.net.au/radio/people/jacinta-parsons-and-sami-shah/8789948 Jim Ingram https://thinkerbell.com/ Mardi Caught https://the-annex.net This Podcast is brought to you by Music Under Wings, a Victorian Government initiative.
Today’s show was recorded live in Melbourne in October at Inventium’s HQ in Melbourne. And it was with Adam Ferrier, someone who I have known for over a decade and I was very excited to have on the show. Adam is a consumer psychologist and the co-founder of Thinkerbell - an agency that fuses together marketing sciences and hard-core creativity – or as they like to put it – ‘Measured Magic’. Thinkerbell also happens to be the current 2018 Adnews' Creative Agency of the Year.Adam is also the author of 'The Advertising Effect: How to change behaviour, sits on the boards of Tribe, Good Thnx and PIJI.Where you might have seen Adam is on your TV set because he is a weekly guest on Australian national TV shows Sunrise and Your Money, and regular panellist on others such as Gruen and The Project.I found this chat with Adam an absolute delight. Adam has very contrarian but also very useful views on things. And if you have ever thought about your own personal brand (and if you haven’t, you probably should), I think you’ll find this chat incredibly helpful in refining what it is what you stand for.Follow Adam on Twitter and Linkedin, and check out Adam's agency Thinkerbell.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.
Vince & Max talk to Adam Ferrier the Founder of Thinkerbell about philosophy, strategy and why he legally changed his name to Max. Adam said he would need us to pay him a million dollars to participate in the pitch segment.
Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories includingThe Block's homophobic conundrum, Apple’s new iPhone ad, Thinkerbell’s 13Cabs ad, Cadbury's heart-warming campaign and Woolie’s newest collectibles craze. We also have a chat with two of the biggest creative minds in the industry - Thinkerbell's Adam Ferrier and The Work's Damian Pincus. The guys share their thoughts on the pitch process, why ads aren't funny anymore and where's all the talent in adland gone? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!
Sam Cavanagh is one of the top content heads in Australia, and an expert in creative team management. Sam produced the largest radio show in Australia, Hamish and Andy, and was the national executive producer on Triple M's Kennedy Molloy drive show. After some work at ad agency, Thinkerbell, Sam is now back at SCA to head up their new on demand audio. On today's episode of The Daily Talk Show we discuss: Make sense of a project early on Leading creative teams Learnings from changing industries Anxiety and mental health Sam Cavanagh's new role at SCA Media without boundaries Favourite moments at Hamish and Andy Organised August Sam on Twitter: https://twitter.com/samcav Sam on Instagram: https://www.instagram.com/samcav22/ Lost Connections Book: https://thelostconnections.com/ Watch today's episode of The Daily Talk Show podcast at https://www.youtube.com/watch?v=6o7KRpsfHfU Subscribe and listen to The Daily Talk Show podcast at https://www.thedailytalkshow.com/ Email us: hi@thedailytalkshow.com Send us mail: PO BOX 400, Abbotsford VIC 3067 A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show. This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/
Thinkerbell founder Adam Ferrier shares his insights into the psychology of brand loyalty, and why marketers need to avoid short term thinking.
Adam Ferrier is Australia’s leading consumer psychologist and advertising guru. Having originally starting his career in forensic psychology, Adam is now one of the top thought leaders in the advertising world, with a focus on behavioural economics and changing behaviour. He currently runs his own creative agency called, Thinkerbell, is a regular guest on the ABC TV show series ‘gruen’, he’s spoken at international conferences and has also written his own book called ‘The Advertising Effect: how to change behaviour’. This was a truly fascinating episode with so many pearls of wisdom being shared by Adam. We spoke about the current Coles supermarkets campaign as well as their decision to ban single use plastic bags. We also covered off how to change and influence behaviour with some real life examples, the power of amplifying your weaknesses and the paradox of choice. Follow Adam: T witter @adamferrier Thinkerbell: https://thinkerbell.com/ Continue Feeding Your Mind: Facebook: https://www.facebook.com/thatanthonyguy Instagram: https://www.instagram.com/thatanthonyguy/ https://www.thatanthonyguy.com
It's episode six of B&T's fortnightly podcast, produced by the talented lot at Eardrum and JAM in Walsh Bay.This week, Daisy, Dave and John dissect the latest industry news including financial results from the major media outlets, reactions from consumers to ads (shock horror) on Netflix and the government's move to ditch influencer marketing.We take a look at some of the biggest campaigns over the last two weeks: DDB Melbourne's campaign for British Paints 'FOMU', Thinkerbell's work against domestic violence, Leo Burnett Melbourne's latest work for Honda, as well as a Lithuania Tourism ad that promotes the country as the "G-spot of Europe".Then our special guest for the week, Carat CMO Andrea Rule, pops into the studio for a chinwag about how agencies are not the "sitting duck" for consultancies, Carat's approach to building trust with their clients and she reveals her favourite medium of them all.What are you waiting for? Listen in.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/
In this week's special Mumbrella360 Mumbrellacast, we're bringing you a conversation with two of adland's finest minds: Adam Ferrier and Margie Reid from Thinkerbell. Plus, there's an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don't even have to pay for a ticket. The panel discuss Australian adland's #metoo problem, the [...] The post Mumbrellacast: 360's Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in appeared first on Mumbrella.
On this episode of Think Business Futures, Nicole and David speak to Dr. Geetanjali Saluja, about her research into moral decision making.Plus, we track down Adam Ferrier, co-founder of Naked Communications and Thinkerbell to tell us how moral decision making plays out in the marketing world.
Listen to Rory Sutherland, in Kent, in conversation with Adam Ferrier, of Thinkerbell, in Sydney, Australia talk about their respective journeys between marketing and psychology. Follow Adam on Twitter @adamferrier Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/
Meet Adam Ferrier, the thought-provoking and well-respected marketing strategist and consumer psychologist from Thinkerbell. Adam has been a regular panelist on TV shows The Gruen Transfer/Gruen Planet, The Project, Sky, Switzer and Nine Mornings, as well as Celebrity Apprentice and Australia’s Next Top Model (don’t ask!). He had a weekly segment on national radio station […] The post Listen to the Experts – Adam Ferrier – Founder Thinkerbell appeared first on SRSCC.
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content
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