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Latest podcast episodes about jay there

Changing the Face of Yoga Podcast
Expanding Meditation's Reach

Changing the Face of Yoga Podcast

Play Episode Listen Later Sep 3, 2019 32:38


Major Points: Meditation is for everyone; but the introduction of meditation should be tailored to the audience. One of the major benefits of meditation is postponing an immediate response to a stimulus. Jay started meditating as a child and has continued meditating to the present (with certain breaks). Stephanie: This is Changing the Face of Yoga and this is meditation month. I am going to be talking to people who have different takes on meditation. And I have a very interesting guest today. His name is Jay Cole. Jay has written a book called Calm the Fuck Down meditation for Blue Collars. I have to admit that's a little bit different than we usually think about it. Jay and I are going to talk about his experience with meditation and why he wrote this. Jay's a RYT 200 level yoga teacher. He started with Yoga with Adriene and then went to some classes. He's since decided that he really enjoys yoga and became a teacher. He's also been meditating for 20 years and we're going to ask him why he chose to make this book and why he chose to target blue collars. So welcome Jay. Glad to have you on the podcast. I think you're going to add some stuff that most people wouldn't and I'm looking forward to it. So do you have anything else to add to your introduction? Jay Cole: Well, first of all, thank you Stephanie for having me here. This is a great honor to be on your podcast and a part of anything in the Yoga community. Definitely a fan of this kind of stuff. The intro was great. You've done your research. I don't know. Geez, So, yeah, yoga is like one of like the newest things, I guess to come into my life. So before that, if it helps anybody, I started out as an artist and doing graphic design and I still do that on the side. And I probably did graphic design for like 20 years, the last before getting into yoga even. But then alongside of that I was a musician in a hip hop band. I think I've had three different like rap crews. Yeah. And then I've had my own solo music that I make too. And I dunno, I just, you know, I lived such a hard life and then it was just so interesting to like kind of go from the sex, drugs, rock and roll kind of lifestyle, like live fast and free and hard and, and then, flip flopping completely into a more of a soft kind of existence, you know, in the whole world of yoga. Anyways, the reason I got into that was, oh, I think it was like 2007 I had been talking to my grandfather when he was still alive and I was trying to find out what the illnesses were in my family so I can be proactive about that stuff and kind of get a handle on it early, in my youth, my twenties. So he was saying how the worst thing in our family is arthritis. And so I definitely did not want to get into arthritis cause my dad has it pretty bad. And his arthritis went all the way to rheumatoid, so it's pretty bad for him. It's nasty stuff. So rheumatoid, for anybody who thinks that rheumatoid arthritis is arthritis. It's not, it's literally your immune system. It's like eating itself from the inside out so it your immune system goes, oh, what are these bones doing here, let's get these out of here and it will start to eat away at your bone. They are so brittle, they will break, shatter, release. My Dad's had so many operations. He shattered his ankle and he had like 52 pins put in his leg all the way up to shinbone. It's been reconstructed; he's part robot. Now I call him the cyborg father. Yeah. So yeah, I was like, how am I, what am I going to do about this arthritis thing? And any research that was available online back in 2007 was yoga. That's what everybody said. You know what? It won't make it better, but it'll stop it from getting any worse. And I said, okay, sign me up. But you know what, I don't feel the pain, so not right now. It was probably 10 or so years later, 2015 when I was living in Los Angeles, which was great because the humid, the climate and everything was great. But then something miraculous happened. It actually rained in LA. Well it hadn't rained in probably six months. When that rain hit, the contrast, just the humidity in the air, it just hit my bones like a bag of bricks. I couldn't get up out of bed. I was just in so much pain and I knew what it was. I was like, well this is it. This is the day I have to start doing yoga. And that's when I just started following yoga videos on Youtube and I was falling over all the time and hurting myself. It wasn't working out. I must've watched a hundred different videos and a friend of mine said, Oh, you need yoga with Adriene. That'll fix everything. So I started watching Adriene and, it's still a part of my daily routine. Even though I teach my own stuff and I write my own classes, I still follow yoga with Adriene. It is just amazing and it's good. I mean in between I went to real classes, you know, to learn, okay, am I actually doing downward dog properly? I don't know. In my room by myself, I didn't come in here to look at a mirror on the wall. Okay. So, yeah, taking a few classes, you know, getting some alignment and whenever you're going to a yoga class, whenever you tell the teachers like, Hey, I'm new at this, they're just like, oh yes. I love that. And I love it too because that's your person. This is your demonstration person you're going to use for the whole class, I think it's just  a good bonus to have somebody who's there to be taught to learn. So you're like, no micromanaging every little move that they make. They're like, oh, you could, this could go over here and that could go over. You really, really help someone deepen their practice. I love it when students say that, and they definitely loved it when I came in there saying that I didn't know what I was doing either, and that was it. So 2016 on the end of 2016 I decided I love this. I love doing it every day. I would love that. If this was my life, that's all I had to do. And I went and took the training on Vancouver Island. Stephanie: On your blog, you tagged your book as meditation and mindfulness. Do you equate those two things? Jay: I feel like people who meditate become more mindful after. I wouldn't say that it just happens right away and I wouldn't call meditation mindfulness. It's like a by-product or an after effect that happens.  I find all the benefits of meditation are that way. Whereas you start doing it and over a period of time you start to notice it expanding. It's not just in that hour that you're meditating or 20 minutes or 10 minutes when you're meditating before it starts to creep out into the rest of your life, seeps into everything. So then you get cut off in traffic. You're not freaking out about that person. You're not being reactionary. As a very reactionary person. Back in the day before I meditated. And even when I did meditate, it wasn't full time for the last like 22 years. It was an off and on kind of thing. I would go like little bursts of months, days, but it's been the last two years, two, three years, I've really just gone hard at it. And by doing that now I'm really noticing the benefits of it. I don't know if it's because I'm older, I'm more mature, I have a better head for these kind of things and I can recognize them. But I wasn't seeing it before for what it really was in my youth. Now, today I can definitely feel the benefits of it. Stephanie: So how did you get interested in the beginning? Jay: So an interesting story. When I was about nine or 10 years old, we would vacation at my grandparents cottage on a lake. So it was me and my brother and my sister and then two grandparents would be there. Usually they would have us and my parents wouldn't be there. So sibling rivalry starts happening, little bickering, a little bit of fighting. Next thing you know, it's all out war. All Day, every day. Fighting with my brother and sister and I wasn't having fun. I didn't like it. My grandparents didn't like it. You know, back then they still had jobs. They weren't retired. This was their vacation too. One day I was like, I'm just going to stop fighting. I'm just going to just get away from this and I'm going to go sit on this rock. There are these, that's the other cool thing. There are these giant stones coming up out of the earth. They had pulled as many as they could out with bulldozers and tractors, but a lot of giant rocks are like an iceberg, a piece sticking out on top. But the piece below is far bigger. And I climbed up on this rock. I folded my legs into a full lotus. My Dad taught us how to do full lotus when we were really young. So all of us kids could easily do that at least. I crisscrossed my legs in a little pretzel, close my eyes, I was in it. Fighting went away. Everyone stopped bickering. My grandparents were happier. I was happier. Brother and sister are happier. Neighbors weren't listening to us all yelling and running and there's this calm washed across the land. And that was the beginning of meditation, I didn't know what it was. I didn't know what I was doing. I had seen Ninja movies. You would see like a monk in a monastery meditating before the Ninjas attack and just little glimpses. The Ninja Turtles, a popular cartoon in Canada, they have Master Splinter, he was always meditating. He would tell the Ninja Turtles, oh, I have to go meditate on this problem that we're having. So I okay, all I need. So I sat down on that rock, close my eyes. That was it. People laughed at me and my brother and sister would run over at first and try and get me out of it. And then after a while they realized, oh, leave him alone. And then, my grandmother would step in like, leave Jay alone. He's meditating. Right. They didn't know what it was. Nobody knew what it was, but everyone knew that something peaceful and quiet was happening. That's all that really mattered. And from there I had read, we used to have these like Buddhist magazines, can't remember the name of it, but I would read these magazines. I didn't know any of the Sanskrit terms, words. We're talking like early nineties here. There is no internet to research with, so I was reading these books, not having a clue, but kind of gleaming little bits of information here and there. And I don't know if they helped or just confused things more. The fact is that the existed and I read them. Maybe that stuck somewhere in the back of my head. Now I understand a little bit more. I don't want to say I know it all.. Stephanie: It sounds like you might've had a family though, that you know your dad taught the lotus position and you had these Buddhist magazines around. Jay: No, not at all. My dad had taken karate and so I guess that's where he learned it. He's young and he just taught us how to do this fun thing where we cross our legs and then you could even flip up onto your knees in full lotus and then try and walk on your knees and walk around the living room. My brother would crisscross his legs and I'd cross mine up and then we would like have wrestling matches the first person to like break their legs open would lose. So that's where the Lotus came from. And yeah, the magazines were just something I bought myself. The store, I remember walking in, I remember the first time there was a little magazine store and that's all they sold was magazines and newspapers from all over the world. And I just saw this, somebody was meditating on the cover and I was like, oh, I wonder what that's about. Bodhisattva, that might've been the name of the magazine. Anyways, that's where it all began. I just kept doing it throughout life, like I said, on and off. So throughout my twenties and in my early twenties to late twenties that's when I really got into music. That's when like the sex, drugs, rock and roll started. So there was a lot less meditation happening. I found it really became one of those things like prayer. So you'll hear about people who pray only when shit is going wrong. Right. That's when they reach out and that's when, for me, that's when I would, I would pray. I'm like, okay, I got to meditate on this. You know, go sit down and close my eyes; have a good meditation session. Usually I would come out of it with some kind of like revelation and accomplished something. It wouldn't always be for nothing. I mean there are, there are many days nothing happens, that's for sure. Yeah. But what I like to tell everybody is that those are days also you're training your mind to know that it can be in this state. Doesn't have to be like it says in my book and nail trying to hit a hammer, I mean a hammer trying to hit a nail on the head. Your mind is always looking at everything as if it's a problem. So your mind is this hammer and everything is a nail just constantly trying to bop these nails. When I finished yoga teacher training and I'd gone back to the east coast to Atlantic, Canada, everyone, I guess had seen this like difference in me. Something had changed like, man, your different You're so much calmer now and so much more peaceful. You're grounded and centered and can you teach me how to meditate? I'm like, yeah, I can. But logistically it never worked out that I could teach 40/50 different people how to meditate. Going to their house, each of them. There's thousands of videos online if you're watching. When it got to that point of like maybe 50 people had asked me how to meditate, I'm like, I know what I'm going to do. I'm going to write a workshop. So I sat down, I got a PowerPoint presentation and I started writing everything I knew about meditation. And then anytime I had a question I would just do a little bit of research and try and fill in some spots here and there. And then I was like, well, maybe I'll teach people about different kinds of meditation. So then I'm like, okay, now I got to really research. I got to really know my shit. I started figuring out like, what is a mantra meditation , what's entailed with that? What is loving kindness meditation? Was that all about? What's a Kundalini Meditation? I wanted to know what all the different styles do just to get people with a bit of a foundation to go off of if they want research further later on. Kind of like a course. And I put up flyers all over town. I bought Facebook ads, I rented out a center, I had a TV and a big screen set up and PowerPoint ready to go and three people showed up. I was like a little disappointed. Like, man, everybody's been asking literally daily to teach them how to meditate and I told everybody I'm going to do this workshop and everybody's so interested in it and then nobody showed up. So I did a few more of those workshops. It's still literally like three people would show up at the most. Okay, this isn't maximizing the value of my time here or anyone else's to have like three people because in the workshop I had things like I'm sitting there and I'm bouncing a ball and I would throw the ball at someone in the crowd like this is, these are part of the things that I was gonna teach with. I had little puzzles, games that required more than three people to be in the room. So I said, okay, I'm going to just put this on the back burner for a little while and just kind of let it sit there.  It sits for probably a year. And then I decided, oh, I know I'm going to take all the speaking notes from my excel or PowerPoint presentation because with excel you have the stuff that's on the screen. Then you have your own private screens, your speaker's notes and no one else gets to see . So I took all my speaker’s notes with the bullet points, combine those, I'm going to make this into a book. I started typing; got It all formatted, put it into a book. I sat there and I looked at it, I read it and I was like, Oh crap, I've gone and I've written just another generic old meditation book. There are millions of these things. It will end up in the new age section and a discount bin at the bookstore. And I could just see it like, you know, stacks of these books piling up in my house, unable to sell them. So rather than doing anything about it, I just kind of, again, I put on the back burner. I said I'll find a way to do something with this eventually here in Victoria. It is weird for here because it's kind of stuff, it doesn't generally happen here. I find there's more of a high vibe kind of a people that live here. So you don't really find a lot of views that you find in the rest of the country. Especially with like the blue collar workforce. I was walking by a job site and they're doing construction. I heard wrenches being thrown and hitting the wall. Yeah. People cussing, freaking out and fight noises and fists. Then a circle gathering of employees and all stopped what they're doing and form a circle around these two guys fighting and yelling, calling each other down to the lowest. Productivity had completely stopped everybody's on edge. Everybody's tense, the eyes are fighting, wrenches are flying through the air. Like this is a dangerous environment to be in. And almost as a joke it ran through my mind; if anybody needs meditation, these guys do. And that was it. That was my like light bulb moment. So I ran home, hopped on the computer busted opened my meditation book and I just started re-typing the whole thing from scratch. And almost as a joke. I had this voice in my head so it was like a light southern accent. Like, la Matthew McConaughey kind of accent. I don't know why most people associate that with those kinds of jobs and it was in my head so that that's like the first line of text in the book is: this book is best read with a light southern accent, think Matthew McConaughey. You put that in your head and you started reading and then I threw in like there's lots of swear words. But also there's a lot of allusions to the construction industry, labor jobs, things like that. Yeah, I've done a lot of that work myself with my dad growing up and I've worked a few jobs sites and I really, I really hate it. I don't like it. And I wouldn't call myself a worker. I know a lot of people spend entire lives working in these industries to become the best at it. I would go in and I'd put it in my like six hours and okay, I've had enough of this. Not For me. So I know I have the knowledge anyways how to do all the things. At least I had that. So I know about building foundations and building upon structures. How to put up drywall or pouring concrete. Putting shingles on roofs. I've done tons of stuff. I've mixed my own concrete poured it, added extensions on two houses. I've cut down trees in the forest, run the trees through a machine that turns the trees in the boards that you can then build with. We've done it all. So I have a lot to go off of here and I just sat down, and started typing away at this book. It probably took another few, probably six months, to get it all finalized and then sent it out to Amazon and they do their little thing with it. And here we are today. Stephanie: Do you have an idea of what the responses to it is from the blue collar community? Jay: So far it's been pretty good. Stephanie: So you changed the language to attract your target market? Did you do anything else to massage the information to make it more palatable or easier to understand for this group? Jay: Yeah, so I took out all the Sanskrit words, kind of said everything at face value for what it is. Okay. It was a couple times I put something in. If I do, I explain it, that means this. I find when I read a lot of books they'll say like, so like even in Yoga poses and Asana. Asana means pose, right? So I'll find that you'll be reading a book and they'll explain that. They'll be like such and such asana and asana means pose. But then they won't ever tell you that again and they'll just continue using the word asana throughout the rest of the book. You have to constantly keep flipping back. What does asana mean again? Oh yeah. It means pose. I didn't want that to happen, so I figured I would completely remove it. Frequent swear words placed throughout the book. And then the allusions and the metaphors in relation to building and constructing things. Okay, a little bit of humor. My own humor. I mean I did that. I was a comedian for five years. I did stand up five, six years so that never goes away. Stephanie:  If you were giving advice to someone who wanted to do a meditation book that was not going to end up in the bin at the bookstore at half price, what were the most important things that you did that you think made it more successful? Jay: Just because of the process and the progress of it. Like it started out as a workshop and then became a book, then became a second book. Finding your target market is probably the best one. You can write a book about anything. Who is your market? Who are you aiming it towards? What do you know a lot about? Those should be some of the things you should think of if you are going to write a book and I mean any kind of book. I'm working on another book right now. This one I started writing back in 2004, I finished in 2011 and it's just been sitting there. I like it. It's a fantasy book and I like it, but I was like, yeah, I dunno. It's not, it's not anything that I would read. Like I would never pick this up and go, wow, this is awesome.  So I'm in the process now rewriting up, which is thousands of pages longer than my meditation book. I just got through chapter one and it's already the past what my meditation book was. Think about who the end user is. Think about who you want to read this. Who do you think would enjoy it? What do they want to read? What do they want to see? What are ssome of the imagery. What is the age range? You don't want to be using old timey words from back in the forties if trying to reach the new millennials. I feel like it will just hit you one day  and you'll go, oh, I know what to do now. Okay. But they weren't necessarily things I thought of on purpose. Applied it on purpose. Yeah. I guess we could probably use it almost as a business model for other things. Stephanie: When you first started out, you did all these different kinds of meditation, Kundalini Meditation, and is that still in there giving them kind of a broad overview of the different kinds of meditation? Jay: Oh, definitely. I'll bring the book up. There's an introduction. There's a couple stories. Just personal life stories goes into the benefits of meditation. A little section on don't get caught up. Tried and true techniques, physical techniques, positioning of your body, mental techniques, kind of some of the things that you, that people like to think about when they're sitting there, does it, we all know, we've all heard. Everyone thinks that, oh, it's all about just completely emptying your mind and then nothing, just go into this white space. Oh, now you're just the white space. It's not really about that. It's about witnessing the thoughts. There they are. There they go. I don't own them. I'm not getting attached to them, and now they're gone. Whoosh - that kind of idea. There's a few guided meditation ideas there. Uh, some potential hindrances like roommates, neighbors making noise. When you sit down and meditate, it's kind of like running. You start running; you're not really in the groove yet, but after about five, 10 minutes of running like you're okay. Yeah. Now I've got it. Yeah. Then you're in that flow state and just going with it. And it's kind of the same with me with meditating. There's this like rocky road, grumbly challenge to get through it at first and then your through that. For me it's about 20 minutes in and then it's like smooth sailing. Okay. First 20 minutes - oh, what's that itch? Or I gotta do something. So for about 20 minutes, there's a lot of that nonsense going on. But after 20 minutes, it's like smooth sailing. Stephanie: So how, how long do you meditate if 20 minutes is just getting you into it? Jay: I do an hour every morning. That's just what I built up to when I first started getting back into meditation. okay, I'm going to do this. I'm going to hit it hard and I got through, you know, five minutes. I was like, okay, I'll build up to it. I understand why people say that. So even when I recommend to people just do a minute. Just do one minute. Set your alarm a minute earlier before you wake up this morning. Get up a minute earlier. Just close your eyes. Just be awake and sitting. And people are like, oh, I'd meditate when I'm sleeping. I'm like, no, it's not the same. It's not the same. You're not training your body that it's okay just be sitting there and not doing anything. Being okay with just being in the room at first. Just be there. Eventually you'll have to be there with your thoughts. Eventually, you'll get through some of the other processes. Yeah, it took awhile. I built up and do an hour. I mean, I've done two and three and four hours. But yeah, at what ends, you know? At what point is this becoming a drug? At what point are you tapping out of life? When are you procrastinating? You can meditate all day', it's not gonna to pay the bills. Stephanie: That's an interesting thought though, that you can really take meditating to an extreme that's not beneficial. Jay: Yeah, so like there's monks who sit and meditate all day. They'll do a 14 hour meditation. That's what they do, right? No, they're not doing, they're not doing yoga all day. They're not working out in the gym. They're not doing pushups. They're not doing a lot of physical, strenuous activity. They're not cleaning houses. They're not biking and running and jogging, just sitting. It's easy to just sit. Your body really doesn't use up that much nutrients or energy when you're just sitting and when you tackle the whole breathing thing. So everything starts with the breath. Then the breath dictates to the heart. Everyone here in Western medicine thinks that it starts with the heart. Actually it starts with the breath. Breath tells the heart what to do and then the heart works for the rest of the body. So when you can tackle the breathing, you can get the heart rate really lowered down to almost nothing. That is the key I guess for long term meditations, and heart health and all that kind of stuff, which I kind of go over that in the book too. Yeah, the benefits. Stephanie: So what would you say was the best benefit for you? Jay: For me, I would say not being so reactionary. Like I was someone that would react, I would react right away. Not really fly off the handle, but, and there's certain people who know, especially with family. People know how to push your buttons. My Dad and my brother could very easily just like make up funny joke about yoga or something about stuff that I'm into. And I would just be so defensive about it and aggressive. No, you don't understand. Oh, it's like this. And they sit back and laugh. We've got them again. Look at Jay's getting all red in the face. Okay. Mr Yogi. Oh, I'm like, Damn, they got me. Through all the meditation that's really just kind of melted away. And I don't just mean with my family. I mean with anything. Get cut off the traffic, beeps the horn at you. I'm like, yeah, whatever. I know we're driving and he keeps going. You can attach to that. You get grumpy, you have all these angry thoughts, you can grab onto those thoughts. You can hold them, keep them with you all day long. You could bring them to work with you and be angry and pissy with everybody. Well, you don't have to, and I feel that meditation is really what has taught me that it's okay to have thoughts. It's okay to let them go. It's like, yeah, anger. Of course, you are angry. You almost got in an accident and all of the problems that are associated with that accident, you don't have to think about them right now because it didn't actually happen. The other issues, so much stress, so much cortisol in your body that is so damaging to everything inside of you. Cortisol is like one of the worst things. Cortisol is there for fight or flight. So when we used to live in the woods, you hear a twig snap your heart rate goes really fast And you get jolted with some cortisol and some adrenaline and you can either run away from the animal or you can stay and fight it. Today, you're sitting in traffic and didn't get hit and your heart's going through the roof and you're angry and this is not supposed to be happening. People watching the news, they’re in their own home, totally safe. Nothing is happening, especially here in Canada. And they're watching all this bad stuff about terrorism bombs going off and violence and people are dying and all this aggression and they're sitting here and they’re clutching the arm chair and they're getting all aggravated and they're yelling at the TV and the cortisol's coursing through their body and all the stress is reacting, it's so damaging. Stephanie: Thank you, Jay. I really think that you've educated us a lot, but you've done it in a very entertaining way, which I always think is helpful. And I love the idea. I love the idea that a meditation book together for people that perhaps we haven't thought of as meditators. So I appreciate you looking beyond what we usually do and adding some new people in. Jay: There's nothing worse than preaching to the choir. Stephanie: So if you would like to talk Jay or ask him a question or something. His website is www.jcoleyoga.ca. His Facebook is jcoleyoga and his book Calm the Fuck Down; Meditation for Blue Collars is on Amazon. Thank you Jay] it was great talking to you again and I think you've really added something to our discussion on meditation. Jay: Oh, thank you Stephanie. It was a blast. Contacts: www.jcoleyoga.ca, FB: jcoleyoga, Amazon: Calm the Fuck Down; Meditation for Blue Collars

In The Cloud - The eXp Realty Explained Podcast
Jay Kinder - Former #2 Coldwell Banker Mega Agent & Founder of Kinder Reese/NAEA Joins eXp Realty

In The Cloud - The eXp Realty Explained Podcast

Play Episode Listen Later Apr 9, 2018 30:33


Interview - Jay Kinder In today’s episode we have Jay Kinder, who has been in real estate for 20 years and started his own independent brokerage company prior to transitioning to eXp Realty. We hear about Jay’s previous experience, why he chose eXp Realty, how eXp differs from other companies and how you can learn more about opportunities with eXp. Learn More about eXp Realty - Click here to watch a quick 7 Minute Intro Video. Remember our disclaimer: The materials and content discussed within this podcast are the opinions of Kevin Cottrell and/or the guests interviewed.  This information is intended as general information only for listeners of the podcast. Listeners should conduct their own due diligence and research before making any business decisions. This podcast is produced completely independently of eXp Realty and is not endorsed, funded or otherwise supported by eXp Realty directly or indirectly.   In this episode Recruiting and retention challenges as an independent brokerage or large mega agent team Why Facebook comments are not the best way to reach people How many agents the number one franchise system in the world is netting vs. how many agents eXp Realty is netting Agent attraction Importance of speed to market Company culture Roadmap for vetting Want to Learn More about eXp Realty? If you are interested in learning more about eXp, reach out to the person who introduced you to eXp or one of the contacts below to inquire or ask questions. If you are seeking further information, eXp has Lunch and Learn opportunities, weekly live webinars and other resources such as pre-recorded videos that can be sent to you. YouTube videos are also available online. Contact Jay Kinder, email at Jay@Jaykinder.com Contact Gene Frederick, text 703-338-1515 Noteworthy “It just seems more real so we just thought all in all it is a better platform. It just made sense to us to be at eXp.” “I think people think, you know, it's all about how much you're putting into it. It's incredible how quickly it grows underneath you with people that you're not talking to every single day.” “Essentially, if you look at a cloud-based brokerage like eXp Realty your single cap gives you access nationwide because it's a single brokerage, not each office is independently owned and operated like in a franchise system.”   PODCAST TRANSCRIPTION KEVIN: Welcome to the show. Jay how are you. JAY: I'm doing great. Kevin how are you doing buddy. KEVIN: Fantastic looking for this conversation. I think a lot of people are when they listen to this. Before we get into sort of the meat of the topic on the eXp for agents that may not know your background why don't you give a quick bio and background before we jump into the details. JAY: Yes sure. I've been doing this 20 years now so I got into a real estate a pretty young age. My dad owned a, bought actually in 1997 a Coldwell banker franchise from being an independent. And then I got into a real estate late that year. And so about 20 years now that I've been selling real estate I was very fortunate to invest in myself go to every conference anybody who sold anything for real estate agents. They have my credit card. That's for sure. I was fortunate to be pretty successful early on. My first you know four five years were pretty good. I ended up I think number two in the world for Coldwell banker for several years. Selling I think at the peak of my career five hundred and something homes kind of went on to start a coaching and consulting company with my business partner Mike Reese who is also a real estate agent. I kind of got him into real estate and we just found that we really enjoyed helping real estate agents grow their business. That was something we were very passionate about. We started our own company together as well probably in 2014. I think officially we restarted up and brand new brokerage together. We both had our company separate but we put one together and started growing that in about 2015 16 17 and then obviously last year we joined the eXp. KEVIN: So for listeners I want to give some context to this Jay and I think first met we were trying to figure it out before we started recording somewhere around 2004. We were both in Austin, Texas. I was living in Austin at the time. Jay was down from Lawton, Oklahoma and Chad Goldwasser had put together, I can't remember what Keller Williams event it was but there was an event and there were about 15 or 20 of us at dinner and Jay happened to be sitting across from here next to me because I remember you made this comment and I think it's very very apropos for the conversation today which is you've been successful like you just talked about Coldwell banker. You made the comment. You said I'm happy to come learn. I get invited every time there's an event. It may have a mega camp or something like that by Gary Keller. You never changed and I want for listeners to say that again. I mean from 2004 when Jay and I first met he had already been courted by Keller Williams and Gary Keller personally for years and now it's 2017 all of a sudden after what you just described and the coaching and consulting business you and Michael launched a brokerage business. You made a hard turn and double down so to speak on the eXp realty. Let's talk about why. What was the genesis for that decision. JAY: The genesis for that decision was you know as an independent you know of course if you would asked me if I was interested in joining any brokerage I would have been adamantly opposed to it. I consider myself lucky that I was even open minded enough to consider it as an option because I wasn't certainly looking to join any other brokerage once we went independent and 2011 and then we started our own brokerage that was independent. There were just you know that was a direction that we were going and we had a brand that we were building and we wanted to expand that brand across the country and we weren't looking to join a brokerage that wasn't a problem that we were trying to solve what problem we were trying to solve. And I think what really made us have to really consider eXp was the recruiting and retention challenge that you have as an independent brokerage or as a large mega agent team however you want to look at us was something that we just consistently fought you know year in and year out. And when we look at the eXp model it really was just a better platform for us to kind of expand our real estate business across the country as we were intending to do. It just made a lot more sense to do it at the eXp. There was a better value proposition that we could align to what we were already offering in terms of value. And there was just a better business model that was already in place with publicly traded company, having shares and ownership in equity which we wanted to incorporate into our model that we really didn't have a good way to do that. And I think most agents don't really buy in for the long term of an independent because there's never really you know what's the true value of that independent. You know if you were to even implement some type of equity you know opportunity or whatever there's limited value to that because it's not real. And I think eXp became very obvious which the stock trades for you can go look that up and sell it you know. Obviously after you've invested you can go out and sell that stock. So it just seems more real so we just thought all in all better platform it just made sense to us to be at eXp. KEVIN: You know it's interesting. I ran across the same comment from an independent broker in the Portland area that converted his 30 plus agents in the eXp and I had originally approached him to look for potential acquisitions and or people that might be interested in eXp. Not initially even on his behalf. In other words he made the comment to me send me the information. Let me understand what you guys are all about and what was interesting I sent to him on a Friday. Even before Monday arrived I had some text and call saying hey I'm going to get another call with you. And I got on the call and his comment was the same thing you said which is I don't know how I remain viable as an independent when there is this alternative value proposition. I think that is the big wave that's coming. I know you're seeing it not only with mega mega agents and teams but the independent brokers people that have built solid businesses and we already have numerous examples. I've got a number of them that I've already recorded and will be recording of independents coming into the eXp and everybody says the same thing. And something like to this effect not only retention but the guy in Portland said when I started doing my due diligence I started calling people and when I got to some big franchise recruits that I thought I could get into my firm within the next 12 to 18 months. These are the people that you typically have to court for a while. Every one of them either was already in play for eXp or told them if I move anywhere I'm moving to eXp and that's happening every market across the country. It's an interesting prospect. So Jay if you look at this from the standpoint of equity and you know most agents and I want to kind of let you expand on that. Most agents have either been sold a bill of goods of especially recently that you want to be part of a private company not a public company. I will make the comment I did nine startups out of Silicon Valley including two that went public. That is the most asinine comment by that leader that I've ever heard. I mean unless you are passing out equity like a law firm does two partners where they divvy up the pool of income and profit at the end of the year you're being sold a bill of goods. There's no easier way to say it. If you're drinking the coolaid so strong that you're waving the flag now. Yeah yeah. Private private private. I am so sorry. Go run around Sandhill Road and talk to the venture capitalists and the entrepreneurs that tried to do it privately. Competing with companies and that's not to mention in the real estate space all of the venture funded entities. If you're the lone private entity who is run by the largest shareholder that's trying to tell you that private is good, just go do some due diligence. Go talk to somebody that works for a law firm that's highly profitable that is private and ask them how they participate in that profit and then go back and see if you have an opportunity do that because the last time I checked there is no profit other than profit share being handed out in that large franchise system. I come from it. It's a great company. But Jay, don't you think that once agents do their due diligence and some of them are doing it in a week some are taking 6 months but when they look at this and they start thinking about building wealth and they start thinking about retirement, other streams of income there really isn't a second choice in this. Is there? JAY: There's not a second choice and it's fascinating to me. If you go back and live 30 years ago it was "Keller who" you know when they were first taken off as an example the influences really kind of drive the growth of the company. And I got two messages today literally since right before and probably in the last hour or two that are agents that you know they basically watch the webinar, a they are interested in. One guy said he's 95 % there and the other guy actually said something very similar to that in his comments. And I think when people you know what's really you know we're just at the you know the tipping point you know getting close to 10,000 agents and you know I've always heard that is the tipping point but I've never felt anything like a tipping point like this. I mean it is incredibly interesting how many influences, mega agents, independents see the value proposition they see that's real and I think the other agents you know that are leaders maybe in their marketplaces but they're doing a good business and they're happy where they're at. You know that's going to be the next big wave in the next 12 to 18 months of agents that just this is obviously there's a lot of smart people that moved over here. I get it. I'm moving over here. I mean I can only expect that that would be the case. KEVIN: Gene Frederick and I have coined the term super influencers. We're going through a phase now and you certainly qualify in this category Jay where you get people that have both on their network and also on their social media following Super influence. They're disrupters, when they move especially in the context of what I said about you were you being courted for more than 10, 15 years and then you made a move and those people in the industry that didn't realize that was even a possibility. It was highly disruptive in the market. I know that you've had some huge success. You've had a bunch of people come over afterwards and I think that last time I saw your numbers and I'll just ask you for an update it's been about 100 days hasn't it? When we recorded this and how many people are in your revenue share group? JAY: We partnered obviously me and Michael and Stacey who brought me on board and I think you know all together we are now at just under 300 in total in our revenue share group. And I believe like my personal line it's something like 25 or something like that 27 I think actually now. So yeah. I mean it grew super fast. I think people think you know it's all about how much you're putting into it. It's incredible how quickly it grows underneath you without you know.. with people that you're not talking to every single day. I've a lot of conversations about eXp every single day. I'm happy to have the most fun I've ever had in my life. Having those conversations all day. The bottom line is people tell people who to tell people who tell people and your revenue share grows without much effort beneath you is what I experienced thus far. KEVIN: It's the viral nature of real estate. Now people have people in the real estate business that they are personal friends with or they are in their network. It could even be in their city or their part of their referral network much like what happened to you when a brokerage change occurs. They're like well why did you go to eXp or what's up with eXp. And like you were discussing you'll have them watch a quick intro to eXp or a webinar. It's a little crazy silly. How much traction there is. Because as a former team leader for Keller Williams I can tell you I haven't tried to recruit Jake Kinder but trying to recruit a Kapper or a mega agent was a six months to a six year arduous process. In other words it was a huge win. If somebody like Gene Frederick or I got a mega mega agent and you just look at the last seven days at eXp you know and there's like 500 million dollars worth of production and teams coming in in a week. And for context and the reason I bring that up is it's easy for people to get confused especially because there's a lot of noise and information in the market that it's not very very viral. I know of a franchise office I was told about on the East Coast where not only the team left but all 1 through 5 left in one week. And this is happening for context for listeners to this without Nine hundred team leaders, without managing brokers going out and doing recruiting on a basis. Now you've got people like Gene Frederick, Jay, myself and a whole bunch of other people including agents they're just talking to as Jay described agents in their network. You know maybe somebody did a cobroker transaction with and then they decide to join. But it's very viral at this point isn't that sort of the feeling that you were describing earlier as never felt like it. JAY: That's exactly what it is. It's a completely viral. I found it interesting. There's kind of a unique balance of people who still have never heard of eXp which is a huge opportunity because most people have never been even exposed to what it is and then it seems like there's another subset of the market that were exposed to it didn't really probably weren't properly exposed to it or maybe they weren't exposed to it in a way that they actually listen closely to what it was or looks closely at what it is. There's the people that had been watching closely bought this stock and are just waiting here just waiting for the right person to come on board it so that they know that it's a good decision. Maybe they're fearful or maybe it's just timing. You know those are the kind of the three different tiers that I tend to run into. It's just incredible opportunity. I think still with age I still really don't know anything about eXp or haven't even really heard much about it in some markets. KEVIN: And I would echo that I just had a conversation with about a 10 or 12 million dollar producer in San Diego and I happened to run across her and asked her if she had ever heard of the eXp and we were on a phone call much like the calls that you do Jay. She said it's the wildest thing I see it all over social media. I see it. You know when somebody post something about changing brokers in a Facebook group about real estate and there's 300 comments she said but I've never seen anybody talk to me about what it really means. And that's the opportunity. And you know I want to put a footnote in here and I know you'll probably echo the comment which is commenting for those of you that are already with a eXp and we'll have a lot of people listening to these interviews just for tips and thoughts and be able to frankly share it with other agents that are not here yet. The time to jump in and a 300 comment thread on Facebook is not the right way to get somebody's attention. It's about the one on one conversations. It's about building a relationship with somebody. It's about being purposeful about value and it's not a perfect fit at the eXp realty for everybody I'm sure you've had plenty of conversations like I have. Were the parties mutually agree that OK well it's either not fit now or just you know what. Thank you very much. Or not. I can tell you that I don't jump in those comment streams but I can tell you that invariably when I have a conversation with somebody about eXp that is active in one of those groups, they receive them fairly negatively. In other words I would encourage people if you're listening to this and you're with the eXp to stop the cheerleading in the comments and you know touting revenue share in these 300 comment threads and these Facebook groups. Get into a one on one relationship with people including people who are active in those groups and have a phone conversation. Let them watch the webinar and let them learn the true facts because all it comes across as is overly aggressive. People didn't like this when it happened at Keller Williams. Like I said before, I was a team leader for a long time I ran several market centers Gene Frederic was a team leader, the number one team leader in the country and we never did that. In other words there's plenty of agents that are all excited and you just talked about having somebody just this weekend. Reach out to you. I had two people this weekend as well. And it wasn't because I posted a comment on Facebook right. I don't never see you do it either Jay. JAY: All we've done actually.. we haven't done anything and of course we're you know by the nature of our business as we market the real estate agents all across the country and have been doing that since 2006 so I haven't sent an email talking about eXp or our move. I haven't done anything on Facebook other than doing Facebook Live to announce it and then using you know Facebook Live to interview other people have made the move as well. That's pretty much all we've done so far. And you know that's a good way to get the message out if somebody wants to tune in it can and will have to. But the thing you know that way you're not you know in their face you know trying to force it. I think you want to you know again it's age and attraction agents that are interested in it keep hearing about it are going to be more likely to snoop around a little bit more maybe ask a question are private messages or something like that. But you know just go out there and jumping into a forum using making comments you know about eXp definitely not the right approach in my opinion. KEVIN: I would agree. Now Jay let me ask you a couple of questions. Obviously one of the big things that I see a lot of people asking about is there's a lot of focus on multi market operations and expansion. Right? You know some franchise systems you know like to think that they pioneered this but if you look at the eXp value proposition because you do deal with in your business and I know you're relationships with a lot of the teams that either are already multi market or that's part of their business plan. How much of a game changer do you think that the two things ,the one the single rainmaker cap nationwide for eXp is and then to the fact that they have the team concept in terms of the capping including the mega mega team program how big a game changer in the industry do you think that is going to be? JAY: It's super interesting. For us, it's a huge deal I mean because we were independent so we didn't have you know I guess you know if you look at other systems or other franchises that have something similar. I mean there's way more cost associated with trying to you know expand into new markets with that business model then there is at eXp. There is clearly you know a huge advantage as far as making that an affordable opportunity. And it's interesting because I have got on a few conversations that probably my third or fourth weekend where I had an agent in Virginia that wanted to join my team. She had been on some type of an expansion team somebody at Keller Williams. I'm not sure who it was you know she was looking for some lead generation and things of that nature but she wanted to join on a 50/50 split. I had not been thinking about it that way because most of my conversations have been with influencers and things of that nature so I was just looking at you know I've been sharing over and over and over conversation after conversation you know just the business model and I wasn't presenting it from a here come join my team perspective and it kind of hit me is like my goodness. I mean there could literally be you know you could have a thousand agents on your team. I think you know 15 years of my career. Everybody was focused on how do you get to a thousand transactions and I think now that the opportunity for someone to have a thousand agents on their team that wants to control lead gen and bring agents in under a little bit stronger value proposition than just whatever the eXp is offering in order to help them be successful. You know that's a real possibility. It would be something that you know that I've never seen done before that's for sure. KEVIN: And I think that that is something that inherently, I have some people I'm interviewing about this but is inherently in some of the franchise systems the conflict right. Essentially if you look at a cloud based brokerage like eXp realty your single cap gives you access nationwide because it's a single brokerage not each office is independently owned and operated and franchise system. So the conflict that I see coming down the pike is you can have a national conference like happened recently and announce that you're going to do a virtual cloud based operation. Right? They didn't give a lot of details but now imagine you own the office in Oklahoma City and you're the franchisee and you used to get a cap when the expansion team opens up in your market right. You're going to get some amount of company dollar. Now income is virtual and you're not getting that anymore. I think it's going to be I guess I'll give it a nice pleasant turn but it's going to be very messy for the franchisees in the franchise or to sort through all of that. Silicon Valley approach to this, speed to market is the winner. You know and I think a lot of people are starting to wake up. Most people including a lot of people listening to this don't realize what a big ramp up that eXp is going through. Frankly Jay a big part of it is the momentum that you brought in because if they were running at 300 agents a month in September-October and they hit 988 in January that's a big part of what Gene and I have given the moniker super influence effect. And there's going to be a lot more of that. And for context the number one franchise system in the world netted 908 agents in January. You probably didn't never hear that figure before but I've seen it so with 900 offices they netted 900 agents. eXp did 988 without team leaders with a single nationwide footprint. And so what's ending up happening is what used to occur as they expanded in a franchise system. You know Gene and I did this. You get a bunch of agents excited. They want to join and then they have to wait till the franchise is awarded. They have to wait until the bricks and mortar acquired they have to wait until the office gets a core group and mix application including with the person who gets approved as the franchisee to run it. That takes 12 to 18 months. So flash forward Jake Kinder comes on board in October his phone rings off the hook for the first 30 plus days. Somebody is in San Diego. You know they have 15 agents. Hypothetically they get excited to watch the web an hour they want to join that maybe talk to some of the senior people who are accessible at eXp especially for people that have a substantive business that's a big deal like a list for you. And I know you did talk to Glenn and others before you came over. They come over and it takes 10 days, not 18 months. So for listeners that have been told especially if you work for a franchise system there's no way they can sustain this growth at eXp realty. Here's your wakeup call. It takes as little as a week to 10 days to bring over mega teams. In a franchise system especially if it's an expansion effort and there's a new market center involved is you're talking 12 to 18 months. That's their Achilles heel both for the virtual market center aspect as well as the other aspect we talked about earlier which is the direct conflict. For those out there that are wondering and scratching their head of how did this brokerage go from you know 800 or so agents to 66 hundred at the end of last year to break through 8000. Now as Jay mentioned at the top of this interview close to 10000 that's the clock speed that it's running out. There's no reason I'll put a stake in the ground. I don't what your prediction is but I think that will be at every bit of 22 to 25000 agents at the end of the year. What's your number. JAY: That was the number that I had been thinking to January. And I want to say I had a conversation with Glenn in December. The thought was maybe 13-14000 at the end of 2018 and then at the end of January I think that number is going up considerably closer 20000. I believe there would be more than 23000. The only question that I have is the onboarding process and it's super scalable what they're doing now. So it would stand to reason that they could continue to scale out that apartment and manage the you know the pace at which we're growing. There are some estate broker things that probably come into play there that need to be dialed in there to get more than 23000 but I would definitely bet my left arm on 20000 unless there's some type of internal reason for us to not grow that fast. I can't imagine not hitting 20000 at the end of this year. I just don't see any way especially with the influencers that I know that are on the new on the transition right now and the ones that have already come on board. It's just got too much momentum to not do that. KEVIN: Absolutely and my take on it to Jay is the fact that we've hit critical mass. In other words some in the marketplace and this is some of the noise and misinformation is that they can't keep scaling the eXp realty. There's no way they can do this. And there is a demand portion of that which we've been talking about right the super influencers, the influencers the momentum even down on the agent level worry they'll join and then two or three people will join and then they know two or three people and that's that frankly there's more agents joining from that than just the super influencers right. You look at since you've got here you know if you add 2500 agents and you talk about having 300 in your revenue sharing group. It's still growing much faster than even what you're doing. So the demand side is there. If you look at and I've worked for nine startups in Silicon Valley, the stuff that the marketplace doesn't understand is the systems will all be scalable. They're always going to be periods of time when demand outstrips the capacity of the entity. The difference is if I've got to open up bricks and mortar and hire people and stick them in offices and do things physically there's a meter on it as to how fast I can grow. So if you're just talking about building systems that are scalable that are cloud based, the cloud based model beats the bricks and mortar model every time. So Jay if you look at where you are getting most of the interest from obviously it's across the board right independence you get people from the big franchise systems when you look at an agent that's maybe listening to this. You remember they were involved with your association or something else like that. What's the advice you can give them as far as you know due diligence and vetting and the whole purpose of this podcast is to get it out in your words but also to give them a roadmap for vetting. What would you advise them to do? Obviously they listen to this potentially. Now they need to you know dig in and make their own decision on the eXp Realty. JAY: Do your due diligence. I would say you know talk to agents. One thing I would say not to do is you know don't look at just the agents in your marketplace that are have currently joined eXp and make a decision based on that. There's still a lot of marketplaces where the agents that came on board were super early adopters and maybe they were not doing a lot of transactions or whatever the case may be. I would say get in contact with you know someone that's at a high caliber and talk to them definitely keep listening these podcast. Definitely watch some youtube videos and things of that nature but talk to some agents that are here eXp now and that are doing production and ask them what you know. It's everything it's cracked up to be. I think that's one of the things that you can do that that the easiest and you know see what the truth is out there would be what my advice would be. KEVIN: Absolutely. That's good advice. Another thing I would say to echo what Jay said... We still have markets at the eXp where there are a look like Texas was three years ago when Gene Frederick first approached me about Texas. I want to say they had less than 25 agents in the entire state of Texas. eXp at this point has 1800 agents, they're adding way over 100 per month. The complexion of it and the difference in the brokerage operation is like night and day. Not only is the brokerage infrastructure in terms of the state broker and all the State Administrative brokerage team and I think it's close to 10 people at this point. Completely different. And that's the scalability as well of the business. That's the only thing that I'm glad you brought it up a run across. More people say well I can't look at the roster in my market and there's only a handful of people and I'm not sure you guys are going to do what you do in my market that you've done in other markets. Well it's just a matter of time in my opinion and that's what you just said Jay which is raise your hand and the other thing I would say as far as vetting is that you should, whoever brought eXp Realty has an opportunity to you. Ask them to get you in touch with some other people from a reference standpoint. The culture of the business is such that even if somebody is a fairly large producer or mega agent or they're in a different market if somebody pings them and says hey I've got this prospect, they're really interested in the eXp. They're a little concerned about their market versus what we've done in other parts of the country. We will absolutely get you connected with somebody. It doesn't matter if they are in our rev share group I would do it for Jay. Jay would do it for me. Anybody would do it. We can get you in touch especially if you're a larger independent brokerage and you know you're thinking this is strategic for me. I've got 30 to 50 agents, I've got 100 agents. We had one in the southeastern United States that approached us with 350 agents and five offices. If you're out there and this is strategic, you're listening to these podcasts episodes and you need help. There's plenty of help it's the culture of the business that's in our DNA. And I see you doing it all day long Jay. I mean you raise your hand and say look let me help you Gene and I do the same thing. We don't care and Gene frankly is the evangelist and the ambassador for eXp, he's out there running regional trainings and events all over the country and every once in awhile he'll say to me he goes I think they're in my downline. I think they're in my revenue share group but he doesn't really care. Most of us don't care. We don't care anymore. I know you don't care either. JAY: The culture is just incredible and you think OK well it's not you know there's no brick and mortar attack and you really have culture. This is probably the most culture rich organization I've ever been apart of there really is... It's just engineered into the DNA. When you come on board the eXp to help one another and you know there's not this oh well you're not my downline that's not at all the feel which is something I didn't necessarily expect but I've been really pleased to see that it really is truly you know a lot of givers in this company that are wanting to help one another grow and are willing to help anybody in the organization no matter where they're at. And that starts at the very top with leadership. Now all the way down to you know any agent in the company that's very special to be you know to be able to kind of see that and experience it. It's very rare I would say. KEVIN: Great. Well Jay this is another example of you giving in terms of coming on the podcast I appreciate it. Before we let you go any other final thoughts and then I'm going to have you give out your contact information in case I wants to reach out to you. JAY: No I don't have any final thoughts. I mean if you've been thinking about it you know take action. I think this is you know one of the better opportunities that I've seen since I've been in real estate and certainly think that you're going to be better off here than not being here. KEVIN: Fantastic. Jay if somebody wants to reach you and connect with you how would they find you either on social media or on the web. JAY: You could probably just Google me that's probably an easy way to find me but if you want to e-mail me you can shoot me an email it's my name. Jay@Jaykinder.com. KEVIN: Fantastic thanks for coming on the show. JAY: You got it thank you.

Run to the Top Podcast | The Ultimate Guide to Running
Jay Dicharry- If You are Serious About Your Running, Time to Get in the Weight Room

Run to the Top Podcast | The Ultimate Guide to Running

Play Episode Listen Later Feb 7, 2017 61:44


Jay Dicharry may or may not have taken Gretchen Rubin’s Four Tendencies quiz, but it’s safe to say that he’s probably a Questioner. Jay is not afraid to question beliefs that many of us have blindly accepted for years and study if, in fact, there is actually any truth in them or if there are better ways to train to avoid injuries. He has a passion for this ‘Pre-Habbing’ which goes back to his injury-prone youth.  Jay is a renowned expert in biomechanics and physical therapy and is also the author of Anatomy for Runners. In this episode, he challenges us to reevaluate parts of our accepted, conventional training and running wisdom.  He does a great job of deconstructing clinically complex concepts into easily understandable ideas and examples. He breaks down things like Strength Training versus Power Training and the differences between joint limitation or blockage, shortened tissues, stiffness / sticky tissues, and dynamic mobility.  Our conversation covered a lot of ground and included many additional resources as noted by the links below. This may very well be an episode that you will want to listen to multiple times to explore these and evaluate what changes you may want to integrate into your own personal program. Here are some of the topics we’ll discuss today:  How biomechanic training can help Pre-Hab or prevent injuries. Biomechanics fact vs. fiction and the ongoing critical evaluation of prior assumptions. How to leverage strength training to improve your running while reducing your volume. How to evaluate a potential strength coach or options if you don’t have access to one. Risk / Reward balance of using different types of shoes for training / racing. Jay’s Mobility / soft-tissue work philosophy. The difference between ‘stretching’ and ‘dynamic mobility’ and which you should do before a run. Questions Jay is asked: 3:50 When did you determine that biomechanics was your passion? 6:37 Is there still a lot of misinformation portrayed within the PT / sporting world? 8:07 Do you still get frustrated when people repeat ‘facts’ they haven’t verified or is it getting better with more readily available information? 10:30 What is it that drives you to keep exploring? 12:33 Is there anything surprising that you’ve learned about Pre-Hab along the way? 14:42 Who else can people reference for up-to-date information 16:17 Is the UVA Running Medicine Conference open to the public? 17:14 (Listener Question) If you could go back and rewrite Anatomy For Runners, is there anything you would change? 18:58 Is there another book in the works? 19:25 What is your philosophy on strength training and plyometrics? 20:52 Exactly what type of training are you referring to by ‘Strength Training’? 27:07 When selecting a Strength Coach, how important is it that they have a running background? 29:45 What can you tell us about the Saucony Stride Lab for those who may not have access to a running lab? 34:20 Why did you choose to work with Saucony? 35:18 Were you part of the design team for the Saucony Freedoms? 35:41 (Listener Question) If you’re running in a heavier / bulkier shoe, is there an injury risk to doing the workouts or races in a lighter shoe if you train in the heavier shoe? 39:34 Can we trust our GPS / wearable tech with our biomechanics or are they inaccurate? 40:29 When it comes to imbalances or weaknesses, is it an issue if one part, or side, of your body is stronger than the other? 43:25 If you do all the form trainings we discussed, you’re prolonging the amount of time your body is able to hold good form when running? 44:21 Should people who sit all day at work and run after work stretch between working and running? 49:25 How often do you recommend that runners should perform foam rolling / mobility / soft-tissue work? Every Day? 55:00 The Final Kick Round Quotes by Jay: “There’s still the folks out there saying ‘Running is going to kill you and you need to stop’.” “I don’t like being the person paving the way; I like being the person helping people.” “ ‘What’s the ONE thing to do?” and the reality is that life isn’t that simple, right? If it was, then nobody would have problems.” “There is very good research out there to show that running does NOT make you strong. Running efficiency DOES improve when you improve the way that you carry yourself.” “At the end of the day, the runners who are serious find a way to get in the weight room. The runners I work with, the people I’ve introduced to this, I don’t know any of them who have STOPPED doing this at all even from a novice up to an elite level.” “The goal is to build a running-specific plan to RUN better, not just to lift more weight in the gym.” “If it’s not improving running economy and making your body more robust in terms of injury reduction, then you shouldn’t be doing it.” “If you’re a soccer player and you’re more accurate in shooting goal with your right foot, that’s fine, right? But, when you run both legs have to show up.” “I’m not looking to train a muscle; I’m looking to train a movement.” Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel Mentioned in this podcast: UVA Speed Clinic Run To The Top podcast with Max Prokopy The American Academy of Physical Medicine and Rehabilitation Joe Friel's Blog Bryan Heiderscheit, PT, PhD Christopher M. Powers, PhD, PT, FACSM, FAPTA Irene Davis, PhD, PT, FAPTA, FACSM, FASB Reed Ferber PH.D., CAT(C), ATC: Director - Running Injury Clinic 2017 UVA Running Medicine Conference PubMed Website MedLine Home Page Jack Daniels's Run Smart Project Book: Anatomy For Runners Run To The Top podcast with Dr. Santos Run To The Top podcast with Drew Watts Saucony Stride Lab app for iOS Saucony Freedom Shoes Steve Magness Amazon Author Page Runner's World Article: How to Use a Lacrosse Ball for Recovery Carrom Balance Board Hyperice Vibration Ball Rep Lab - Jay's lab blog Tina’s Dynamic Warm-up Drills We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth Use coupon code TINA for 10% off at Saucony.com