Podcasts about so jay

By now, you've probably heard about the pickle Jay Williams of ESPN finds himself in.  After tweeting that Ime Udoka is the first head coach of color for the Boston Celtics, he then responds that somebody stole his password and posted that.  Not that he was "hacked" and not that he's going to make every effort to hold whomever did this accountable.  The issue is that Ime is not the first, second third or fourth coach of color for the Celtics.  He's actually the fifth.  So Jay, not only did you not know that Ime wasn't the first, but clearly, you don't manage your own Twitter account. And whomever does,  does not do their homework.  Embarrassing enough but who has been posting for you?  Hmmm.  I think it's time for a little truth be told.  For you, for ESPN and for the insult to both Ime and the Celtics. How are you going to handle it Jay?  The world of sports is listening and waiting.  Albeit with only one ear....

This is a new type of shorter episode that we'll be putting out each month, called "THE LOOK BACK!". In these, we'll be looking back at the previous month's episodes and giving you a rundown of them. That way, if you somehow missed one, you can get the low down on what you missed. Pretty handy eh?We'd still recommend that you check out the podcast proper. And if you haven't already, then look for us on your podcatcher of choice and subscribe. It's 100% free to do so, you know.Episode 115 - Raw With Jay: Graphics vs GameplayThis past month - May 2021 - we put out four brand new episodes. The first episode was a Raw with Jay about Graphics vs Gameplay. You can think of the Raw with Jay episodes as either a series of rants, or things that he wants to cover outside of the rest of the show. There's nothing stopping us coming back to them, but he wants to take a whack at them first.This episode was actually inspired by a tweet by friend of the show Jason Maddison where he had said that most gamers these days are focussing on features that Jay would call secondary, if not completely unimportant. This one tweet took Jay on a journey of wanting to ask listeners, and journos, and the majority of gamers what _THEY_ think Ray Tracing is. According to them it's a super important part of the gaming experience, right?Pro tip: it's not.So Jay spent this episode outlining why he thinks that, whilst graphics can be impressive, they aren't required in order to enjoy a gaming experience.Episode 116 Catching Up With The B - Part OneNext was a two part discussion with The_B. We'd felt that it had been a _very_ long time since we'd had The_B on the show - in fact, it had only been a few months, as his last appearance was in January. In this first part of our conversation with him, we wanted to find out what he had been playing recently; and he delivered in spades. In those 50 minutes, we mentioned 25 games in total - most of which aren't the games he'd been playing, but they are related.Other things that we covered were the fact that we're now two years into the launches of the  PS5 and Xbox Series consoles, the so called CMOS "timebomb" which is present in all of Sony's consoles from the PSP and PS3 onwards. And of course, we talk about Nightdive's Shadow Man remaster.One of my favourite parts of the episode was when The_B started talking about '90s TV adverts and said "REMEMBER GAME GEAR'S MAN!" Nothing like a bit of "old man yelling at cloud" to brighten your day.Episode 117 Catching Up With The B - Part TwoWhile part one of our catch-up with The_B was all about what he had been playing recently, part two was almost dominated by talk of Nightdive Studios. We started by talking about what happened when Acclaim went belly up and this inspired me to come up with a completely new segment as we were recording:Which games should Nightdive remaster next?- SquidgeThis reminded Jay of the story of the original source code for Prince of Persia being found in a garage, and how it took months to read the data off of the floppy discs. This, he reckons, will happen more and more over the next few years because games devs in the '80s and '90s weren't terribly great about keeping the source code for their games safe. Which lead to us trying to figure out how Nightdive keep finding the source code for the games that they remaster.The discussion on which games Nightdive should remaster next lead to The_B setting us up and knocking us down within one sentence: Nightdive haven't done anything with The Operative: No One Lives Forever (aka NOLF) and me asking whether Cate Archer is a Disney Princess now.One of my favourite parts of the episode was when I stole all of The_B's ideas for Nightdive Studios remasters. Seriously, I listed all the games that he was going to mention before he had the chance.Coming up This MonthWe thought we'd give a little teaser on what's coming up this next month (June 2021); you heard it here first.We have another Raw with Jay, but we're keeping the topic close to our chests at the moment. You'll have to subscribe (FOR FREE!) so that you don't miss it. After that, Squidge brings back a previously used segment for his first solo episode - that's right, Squidge has a solo episode.And after both of those episodes, The_B joins us again; this time we talk about the fact that 2021 saw the Tomb Raider series hit 25 years old. Tomb Raider was arguably one of the biggest games of the '90s, and we wanted to pay homage to Lara Croft's adventures by discussing our favourites in the series. We also have some amazing artwork for this episode by twitter user MAD-C, and we cannot wait for you all to see it.We think you'll agree that this coming month's episodes are looking and sounding great. Keep an eye on the podcast feed, or our YouTube channel for the trailers when they drop.Wrapping UpSo that's what we put out in May. Keep an eye open for more of these retrospective episodes each month, that way you'll know about the episodes that you may have missed.Music CreditsAll music included in this episode is fully licensed and remains copyright of their creators/publishers. The music used was (in order of appearance): Abstract Vision #6 by Muz Station Productions Casual Arcade Track #3 Muz Station Productions Among The Stars by Muz Station Productions Breath Deep Breath Clear (Wu Chi) by Siobhan Dakay I N e e d Y o u 私の側て by G.H (removed from BandCamp) Did you catch all of our episodes in May? Which was your favourite? Do you have any favourite moments? Do YOU remember Game Gears?Did you stick around and listen to the bloopers? Let us know on Twitter, Facebook, or try our brand new contact page.And have you left us a rating or review? We really like to hear back from listeners about our show, so check out https://wafflingtaylors.rocks/our-podcast/ for links to services where you can leave us some wonderful feedback.The Waffling Taylors is a proud member of Jay and Jay Media. If you like this episode, please consider supporting our Podcasting Network. One $3 donation provides a week of hosting for all of our shows. You can support this show, and the others like it, at https://ko-fi.com/jayandjaymedia★ Support this podcast ★

Some chakras get more attention than others. The 3rd is an unsung hero. So Jay and Kelly have a philosophical chat about the Solar Plexus

A headline caught Greg's eye this week. “In Computero: Hear How AI Software Wrote a ‘New' Nirvana Song” is the work of Over The Bridge, a Toronto based organization that deals with mental health and recovery in the music community. Taking songs from musicians that were lost at the age of 27 and feeding it into an AI art engine, they've assembled news songs that they imagine could have been made by artists such as Nirvana, Amy Winehouse, Jimi Hendrix & more. We listen to a few and work through a handful of our concerns with computer generated music, all while praising the message behind the project of course ;-)Song: Garage A Trois - “The Epic”Jay is delighted that baseball has returned and was inspired by a recent trolling of the Astro's when the Oakland Athletics played “Before He Cheats” prior to the Astro's lineup announcement (deserved). So Jay's sorted segment into three groups: original songs about baseball, popular songs now associated with baseball, & songs written about specific teams. It's a celebration of America's past time & then Scott Stapp steps in…Songs: The Baseball Project - “They are the Oakland A's”The Treniers - Say Hey (The Willie Mays Song)Eddie Veddar - All the WayOrioles MagicScott Stapp - “Marlins Will Soar” (this is awful)Apple (along with Alphabet & Andreessen Horowitz) invested $50 million into the music distribution service UnitedMasters. Nick found the company's “a record label in your pocket” value proposition interesting, especially alongside UnitedMaster's push to help artists maintain ownership of their music. Is it all just marketing copy? What does a label bring to the table these days?Song: Ryley Walker - “Striking Down Your Big Premiere”

  Meg was once on Disney's Dream Squad, and while that usually meant making dreams come true - one time it almost meant her job! Plus, Jay Sherer faces off with Josh Taylor in a game of Goldblumian and Nic Cagean proportions on Theme Park Pulse: The Game!-To support our work for as little as $1 a month on Patreon - click here!-AUTOMATED TRANSCRIPTION (will contain many, many, many errors) Kory: [00:00:00] welcome to  pulse, the game, the game show for theme park fans. I'm your host Kory in San Francisco, California. And I'll introduce you to the rest of the panel in just a second. Theme Park Pulse: The Game is a fan supported podcast. Meaning this ultimately costs us more money than we make. It's truly a labor of love for everyone you hear on the show and we can really use your support on our Patriot for as little as a dollar a month. You'll get some awesome benefits and you'll help us offset the costs associated with making this show. There's a link down in the show notes. If money is tight and we totally get that, help us out by telling a friend about the show and showing them how to subscribe. Hmm, thanks in advance. In the next half hour, you'll meet a former cast member and part of the Walt Disney world dream squad laid off during the pandemic and our buddy Jay Sherer from the story geek stops by for an unconventional showdown on rollercoaster. Rapid-fire up first. It's the Park's pop culture pop quiz. if you'd like to play theme park pulse the game. Call (213) 935-0513. That's (213) 935-0513. And leave a message. Let's welcome. Our listener contestant on theme park pulse the game from Orlando, Florida. It's Meg Patton. Hey meg. Great to be here. Thank you for joining us! In just a minute. I'm going to test your Park's knowledge with the Park's pop culture pop quiz. But first I'd like to introduce you to our legacy panel,  Albie: [00:01:54] Oh, that's not funny.  Kory: [00:01:56] Up first. Check again from the deck of a star ship that is randomly docked in Sacramento, California, for some reason, it's our scorekeeper Albie up high.  Adam: [00:02:05] Yeah.  Albie: [00:02:05] So I needed fuel some like, Hey, this place looks cool and it's not covered in snow. Let's stop here.  Kory: [00:02:11] And the gas prices are cheaper there than, you know, a lot of nearby cities.  Sean: [00:02:15] Yeah. I  Albie:[00:02:15] don't have to steal it from a. Pirates some space.  Kory: [00:02:19] It's just practical, just a few miles away from Alby there in California's capital city sits the host of Adam's theme park time machine on this channel, and very much in competition for the best beard on this show. It's Adam Vargas. Well, and see we're  Adam: [00:02:32] on zoom, so I'm not wearing a mask so you can see it. And it's newly trimmed. It's good  Kory: [00:02:37] for this next panelist known for her haikus. A poem roses are red. Violets are blue. Nikki loves kitties and podcasting. Oh,  Nikki: [00:02:48] that  Kory: [00:02:48] was wonderful. Co-host of Jack and Nicky weekday mornings on WVA Q in Morgantown, West Virginia. Hey man. Oh,  Nikki: [00:02:56] what's up? Y'all  Kory: [00:02:57] South South West of West Virginia in the suburbs of Greenville. South Carolina is where we find our friend Jack. Calls him Shawny. Shawn, Shawn, Shawn, or daddy. Goth Santa's is used regularly, but his friends just call him Sean.  Sean: [00:03:12] I'm also not wearing a mask, but when I do, you can still see my beard. They just become one after a while.  Kory: [00:03:20] It's true. And finally, he is the host of modern mouse on YouTube and in your podcast feeds. And he's the trivia. God. He wrote that on Tuesday nights for Disney trivia, Tuesday on the theme park pulse, Twitch and Facebook live. It's Josh Taylor in Denver, Colorado. Hey, John Corey, I wrote you a potent too. Adam: [00:03:37] Did you? Yeah. Uh, it  Unknown: [00:03:38] goes like this, uh, roses are red. You just introduced me. I'm here for some games and probably some hazing. Yeah. I.  Sean: [00:03:50] And a genius Kory: [00:03:55] continuing our series. He's on former cast members of the Walt Disney company. Maggie worked on the dream squad, which by the way, sounds super rad. Just get to make people's dreams come true. It's amazing. And you had a bit of a swash buckling interaction. You might say with a guest at up cuts, mouse gear, can you share that story? Meg: [00:04:15] I would say the, you know, the dreams, God was amazing, you know, given out dreams, nicest Cinderella, castle, suite, and Disney vacation club memberships. But when you were not doing all those high profile things, you were just literally wandering the park and. Looking for ways to amuse yourself and others. So I came out from our office and I look over and there's this older grandfather type gentlemen coming out of mouse gear, wearing a child's pirate hat is kind of standing there, you know, arms crossed. I was like, Oh, I have to go talk to this guy. So immediately, very chatty we're talking it up, I'm calling them a pirate, R B from Mayday and you know, he's going back and forth. I was like, Oh, this is great. What fun? I was like, wait, I have, I have a pirate button. I can like officially make this guy a pirate. So I take out the button, I make it this big thing. He's like all excited. And he goes, would you mind pinning it on me? And I was like, Oh, you know, okay. I don't, you know, any, I will never forget this. He like slow motion pulls his arm that had kind of been hidden, which I didn't. Well, he noticed out and on his hand is an honest to goodness, real life hook. So all of a sudden my brain goes, I just called a man to the hook. It  Unknown: [00:05:31] five times  Meg: [00:05:34] I. If going to get fired. I like look at the fellow dream squad member that is with me who thank goodness is the sweetest person on the planet. So I was like, they will believe Jackie that I will not  thank goodness. I have a witness and he like taps the button with his hook. So that like day, sir, I was like, Oh my God. Oh my God. So I immediately go upstairs, write a whole email to my leader like this. I was really trying to make magic. It really blew up in my face. So fast forward the end of the night, if you've ever been at the parks, sometimes we wave and so dreams called. We would do that. And I saw this man coming in a sea of like 30,000 people. I see my pirate. I was like, Oh my gosh, this is it. This is where he's going to call me out from everyone. And about these were this big family and they all yell my name. Everybody literally bought it.  Unknown: [00:06:26] So excited. They're like, he's been  Meg: [00:06:27] jogging about you all night. I'm so glad he got to meet you. He's so proud to be a pirate. So I was like, Oh,  Kory: [00:06:34] ultimately really happy with what you had done.  Adam: [00:06:37] But I was  Meg: [00:06:37] like, this is, I can't believe I called a man with a hook, a pirate.  Kory: [00:06:43] Maggie, you haven't let leaving the Disney company slow you down. You have a next page with mag where you put together a children's literature with related activities for kids. You've also created this thing that I'm fascinated by story hunts. What is story  Meg: [00:06:55] hunts? So I personally have always been a fan of. Trivia, you know, it's just something I naturally liked and there's this great Facebook group called for each other that allows cast members and folks that want to support the impact of cast members, ways to connect. And what are people looking for? And someone said, Hey, we're going to the parks. We know not everything's open. We're looking for like a scavenger hunt type of thing. And I was like, shh. I can't do that. You know, no one tells a story like Disney and there are so many details, teeny tiny ones, a big ones, you know, of course you can walk into agency expedition, Everest, and you know, you're in Asia, but do you also ever look at the prayer flags that are hanging and the dinged up pots and pans that are from the village? So it's, it's that type of stuff that I send people all over the park.  Kory: [00:07:39] I'm looking for. Where can people find your scavenger hunts? Cause that sounds really fun.  Meg: [00:07:42] Yes. People are like, which one's your favorite? I'm like, well, I really try not to make a lame one. I mean, they're all on both Facebook and Instagram as well as Gmail next page with Meg. All right,  Kory: [00:07:56] man. We're going to play the parks, pop culture, pop quiz. I'm going to ask you three questions about some recent news from Park's pop culture. If you get too correct, we'll send you a glow in the dark theme park pulse wristband. You're ready to play. Oh, yeah, let's do it. Here we go. Question one. It was once the rainforest cafe. Now it's Disneyland's first store outside the park dedicated to what space centric franchise,  Meg: [00:08:23] a desktop. Kory: [00:08:27] Oh, you can no longer get a burger under a drippy elephant. You can take home a grow goo of your very own. In my mind, I'm like. Can we do both room for all. How about a drippy Grogan? Can we get that? Sean: [00:08:43] Eat the crumbs  Unknown: [00:08:44] out of that little baby's mouth. Kory: [00:08:50] Okay. Mag question two. It was announced recently that Disneyland is considering a dedicated entrance gate for what,  Meg: [00:08:58] uh, annual pass  Unknown: [00:08:59] holders.  Kory: [00:09:01] That's right. An idea. And it's one that has already been implemented widely at Walt Disney world in Florida. But it makes me wonder before you give pass holders, their own entrance. Wouldn't you want to consider actually like having pass holders?  Unknown: [00:09:17] I don't know for us legacies.  Kory: [00:09:19] You have your own line to go buy a one day one park ticket. All right, Meg, last question. As part of the upcoming 18 month celebration of Walt Disney world's 50th anniversary, which spherical park icon is getting some lighting upgrades. Unknown: [00:09:34] I believe it is  Meg: [00:09:34] spaceship earth.  Kory: [00:09:37] That's right. It was also announced that those lighting upgrades will be permanent Disney. It's calling the 50th, the world's most magical celebration. It's rumored that Imagineers are already working on plans for the 60th anniversary of the resort, which they plan to call the world's more, most magical or celebration Topia. Adam: [00:09:56] They really need you on  Kory: [00:09:57] payroll. They do. I'll be headed back, do on the Park's pop culture, pop quiz. As the legendary  Adam: [00:10:02] RuPaul says,  Unknown: [00:10:03] you're a winner, baby. Kory: [00:10:08] I wondered if lb could make this show a little bit Geyer and he did. Thank you, Alby. Congratulations, Maggie. Will you stick around and play some more games later in the show? Up next. We meet our guest Jay Scherer and put him to the test against a member of our panel and a game of gold blue Meehan and Nick KGN proportions. See what I mean? Next on theme park pulse, the game. Welcome back to theme park, post the game. Our guests this week is a long time friend of the no midnight media family of podcasts. He's an author and is a part of the story geeks podcast and YouTube channel in Southern California. It's our pal, Jay Shearer. Welcome Jay. Hey,  Jay Sherer: [00:10:55] it is a pleasure to be here. It's like in pandemic days. I'm just  Kory: [00:10:58] glad I get to hang out with you guys. It does feel like hangs, not quite the same as the hangs we're used to, but almost how are you and your wife passing the time they're in. So Cal without Disneyland to run off.  Jay Sherer: [00:11:10] Oh, it is such a bummer. I will tell you, we do get down to downtown Disney when it, when it's open and we'll have, you know, a meal and try to get some ice cream and salt and straw, which is amazing. But yeah, a lot of times, I mean, we're just like watching TV, doing podcasts, working remotely, staying at home.  Kory: [00:11:27] You do what you can, in addition to being a super talented podcaster, definitely checkout story geeks. You're also an author and that you co-wrote an audio book called death of a bounty Hunter. That's getting a lot of attention. Tell us about that. What's death.  Jay Sherer: [00:11:42] Death of a bunny owner is my favorite thing that I have actually ever written. And one of the things that made it, my favorite thing is it exists as a novel. But we wrote it to be a full cast audio book. So we know we didn't have the budget to film a movie. And so what we did was we said, look, we can actually write this as a full cast audio book use all of our friends who are in the acting community and do this. And so we have three different narrators who were recording from the first person, but we have a total of 11 voice actors voicing 14 different characters. It's like a supernatural steam punk Western. So if you're into that kind of thing, it's a genre mashup, and it's a story about a Korean bounty Hunter who kind of, has to come face to face with the widow. Of a guy that he killed. And so it's a very intense, but very fun story. And you guys can check it out death of  Adam: [00:12:33] a bunny, hunter.com. Can I just say quickly as an avid audio book listener, I wish more audio books would do that. I get so sick of hearing the same white dude doing voices. Bravo, man. Good job,  Kory: [00:12:47] Jay. What is the story? Geeks podcast.  Jay Sherer: [00:12:50] We're all about storytelling. And so the art of storytelling is really important to us. So Kayla Monroe, who is a screenwriter, he wrote the Mongolian connection. And I, uh, and sometimes occasional guests will talk about the philosophy of storytelling and what goes on, um, when you're writing our story or telling a story. And then we also have a whole team of people who just like to geek out about geek stories, science fiction, fantasy comic book stories. And so that's kind of a big mashup of all the things that we do together. And I think almost everybody here has been on that  Adam: [00:13:22] show. Right?  Jay Sherer: [00:13:23] Almost everybody here has been on that show at one point in time or  Kory: [00:13:25] another analyst, Josh Taylor have hosted a podcast dedicated to the personalities and work of two great American actors. You've got one. You've already done one that's coming up. The first one was on Jeff Goldbloom. And the upcoming one is about Nick cage. Why those two actors and later why work with Josh Taylor? I'm just kidding.  Adam: [00:13:49] It's fair. Actually. I want to do  Jay Sherer: [00:13:51] those podcasts because I get to work with Josh Taylor, who I think is super fun to work with. He's the best. Basically Josh came to me and it was like, I love Jeff Goldbloom and I think you're going to fall in love with Jeff Goldblum. I was like, all right, let's see. And then of course you do because he's Jeff Goldbloom. We had a blast on that podcast. That was a fun one. That was good. I think we just said to ourselves, like we chose one huge nineties celebrity. Who else was big in the nineties. Oh, Hey, that guy, Nick cage big. Let's go after  Kory: [00:14:17] him. Scope living still out there somewhere. Josh  Sean: [00:14:20] Taylor. Yeah. You can still listen to global blooming currently  Unknown: [00:14:24] at the. Network 1901 or modern mouse website.  Kory: [00:14:27] After all that work, you should be an expert on both of those men by now, but so HSA Josh Taylor. So this time on theme park, post the game, we are pitting you against each other. It's rollercoaster. Rapid-fire the Goldbloom cage Taylor Scherer showdown, Adam.  Adam: [00:14:46] All right. I'll admit, I don't think Nicholas cage and Jeff Goldbloom have that much to do with theme parks, but you know what? You guys love those guys. And we like to have fun. It's  Kory: [00:14:55] technicality. They like parks and they like these guys. Adam: [00:14:58] It's two degrees of separation. I guys, we played rollercoaster. Rapid-fire, uh, quite a few times here on theme park, host the game, but just a quick refresher on how this works. I am going to ask you five questions with a number. That is incorrect. All you have to do is tell me, is the correct number higher or lower for no other reason than the fact that Josh is before Jay on my screen, Josh is going to go first. And Jeff Goldbloom is going to be the first set of questions. No roller coaster rep fire, the marvelous Jeff Goldblum. Here we get the number of Portlandia episodes that Jeff Goldbloom stars in six.  Sean: [00:15:41] Oh, uh, uh, lower  Adam: [00:15:48] eight. My favorite roles include the doily salesman and the karaoke coach. Everybody needs to watch Jeff Goldbloom on Portlandia. Kory: [00:15:55] I think he's great. As the pullout King,  Adam: [00:15:57] he is very good as a pullout thing as well. Appearances in best picture, Oscar nominees, three lower. For Annie hall, the big chill, the right stuff. And the grand Budapest hotel. I don't know anything  Sean: [00:16:16] about Adam: [00:16:19] the number of times. Ian Malcolm says the word chaos or chaotic in Jurassic park nine. I'm  Sean: [00:16:28] going to go lower,  Adam: [00:16:30] correct. Six times. The word is said seven times in the movie once by Dr. Sattler and the other six by Dr. Malcolm Jeff gold blooms, Instagram followers, 1.5 million. Let me go higher 1 million, which honestly, that, that is criminally underrated. Yeah, man  Sean: [00:16:54] fashion icon that is still too low for our Lord and savior  Adam: [00:16:59] fifth and final question. The year he appeared on Saturday night live as Dr. Kent Waller opposite will Farrell as Harry Carey, 1999. Slower. 1997. And I only have one question for you. Hey, eat the moon. If it was made of ribs,  Kory: [00:17:22] I'll be, how many did he get?  Unknown: [00:17:24] He got three, right? So I guess he kind of does know  Adam: [00:17:26] Jeff Goldbloom ish. He recovered. Nice. All right. J three is the number to beat. And I'm nervous about this guys. Nicolas cage. Joshua  Jay Sherer: [00:17:35] was the one that did all the history stuff for this. Kory: [00:17:39] I'm trying  Adam: [00:17:40] to be interesting.  Kory: [00:17:41] Oh, is this big trouble? I guess  Jay Sherer: [00:17:42] let's see what I can do.  Adam: [00:17:45] Number of IMD B after credits 90. Oh,  Unknown: [00:17:50] higher.  Adam: [00:17:53] 102. I don't have a joke for that. That's a lot of movies, the rotten tomatoes approval rating for the Wicker man, 20% lower 15%. They're probably just all people who really, really liked. B's  Kory: [00:18:14] Josh, how are you feeling right now? I'm  Adam: [00:18:16] just really  Sean: [00:18:17] excited that we're talking  Unknown: [00:18:18] about  Jay Sherer: [00:18:19] Nick cage and  Adam: [00:18:19] Jeff Hogan movies in which he's credited by his birth name, Nicolas Coppola for if  Jay Sherer: [00:18:28] you would've asked me what his birth name was, I would not have known  Kory: [00:18:31] it. I'm going to say lower. Adam: [00:18:36] Yeah. Nicolas Coppola is for folks who don't know is the nephew of Francis Ford Coppola. He was credited by his birth name and two movies, a TV movie in the early eighties and fast times at Ridgemont high, where he's the pizza delivery guy amount of time that he was married to Lisa Marie Presley 100 days  Jay Sherer: [00:18:56] a minute, say higher, Adam: [00:19:01] just barely 107 days, which means of course he has something in common with Michael Jackson. One of the only people weirder than Nicholas cage. Ah, we got to do that. Jackson podcast, Jay Sherry, you're going for the clean sweep on Nicholas cage, the amount of money he spent on a T-Rex skull, $250,000.  Kory: [00:19:25] I don't even care what the answer is. Oh,  Jay Sherer: [00:19:28] I'm going to say that it's  Adam: [00:19:29] higher than that. Unknown: [00:19:34] Perfect  Adam: [00:19:35] score in rollercoaster, rapid fire. $270,000. He returned it when he found out it was stolen. Now maybe I'm a cynical guy, but if somebody said you'll want to buy this T-Rex skull, I would just assume that he didn't get it legitimately. What's the legitimate  Sean: [00:19:52] way to  Adam: [00:19:52] get it. See Rex  Sean: [00:19:53] skull, then  Kory: [00:19:55] Jeff Goldbloom would have, uh, found a way one roller coaster, rapid fire this  Adam: [00:20:01] time. I mean, see, I'm obsessed  Unknown: [00:20:03] with Cardi B and obviously. BJ's obsessed with Nick cage. So Jay won. Congratulations.  Kory: [00:20:09] I don't know what  Jay Sherer: [00:20:09] it says about me,  Kory: [00:20:12] Jay, will you hang out on the panel for a bit and play the eighth to work with us at the end of the show? Sure. Up next on the podcast, you see, Nikki will read haiku's exactly. Three. If Meg can guests two out of three, she might just be the champion of our next game by Nikki. I know. Oh my God. Thankfully, Nikki is a way more effective poet than I am happy. Hi, cruise is next on theme park pulse. welcome back to theme park, post the game. If you'd like to be a contestant call (213) 935-0513 and leave a message or you can email Nikki in IKK I at noon, midnight media.com. Let's welcome back to the show from Orlando, Florida. It's Meg Patton. Welcome back. Thank you, Meg, we've invited you back to play a game of silly lines and crispy rhymes. Yes. I made that up. It's a game Nikki invented. It's called happy haikus. Nikki  Nikki: [00:21:17] Meg, you create scavenger hunts for families at Walt Disney world and the resorts and beyond. So I thought I would create a little puzzle for you to solve, but we're going with Disney land rides.  Kory: [00:21:32] Just out of sheer cruelty. Really? I'm sorry. Tricky. Tricky.  Unknown: [00:21:38] I  Nikki: [00:21:38] have created three haikus for you. You need to guess two out of three, correct? Two wins. So keep those Disneyland rides in mind. All right. Haikus number one, who even are you eat? Drink grow shrink heads will roll a tumbling down. We go.  Meg: [00:21:58] I feel like that. I forget what it's called. Alice in Wonderland.  Nikki: [00:22:04] There you go. All right. This one might be a little bit tougher. Hey, number two. What a waste of pies? I hope you have insurance look out for that  Unknown: [00:22:17] train.  Meg: [00:22:20] Mr. Toad's wild ride  Nikki: [00:22:24] pass. He needs one  Meg: [00:22:25] insurance.  Adam: [00:22:27] Didn't that watch out for that train thing. Was that like a, what were you like doing a little Georgia? The jungle tie-in thing. That's what my mind went  Sean: [00:22:33] to.  Nikki: [00:22:34] Oh yeah. I didn't even think  Kory: [00:22:36] of that. I'm actually just surprised you didn't find a way to Ryman goes to hell in there somewhere because I mean, that's a real, real thing. You've got to give the devil his due. It's an important plot point,  Unknown: [00:22:47] right?  Sean: [00:22:48] Crispy rhymes,  Meg: [00:22:50] haiku, number three,  Nikki: [00:22:52] a code adventure, stop and play some basketball. Harold waits for  Kory: [00:22:57] you. Oh, this one's tricky. Matter what?  Unknown: [00:23:00] Yeah,  Kory: [00:23:04] that was very insightful. Basketball, I guess she would say I'll be, how did Meg do on happy haikus, our special  Unknown: [00:23:12] guest three questions. You're a winner. Kory: [00:23:20] close enough. We'll wrap up the show with park guests behaving badly. The eighth dwarf is next on the game. Hey, it's Corey real quick while I have you at the park post, the game is a completely fan supported podcast. And well, last year we almost broke even, but because of the pandemic and the economic downturn, we've seen a lot of our financial support dry up. If you've been thinking about supporting our work now would be a really great time to join us on Patrion. Just search for a patrion.com/no midnight. And join for as little as a dollar a month. You'll pick up multiple cool bonus episodes every week and get early access to all of our shows with no ads like this one. There's a link down in the description of this podcast. Take a look at that. Join us on Patrion. If you can, either way. Thank you so much for listening now back to the show. before we wrap up the show this week, we're going to play another round of the eighth dwarf play along at home or on social media using the hashtag eighth dwarf, Sean, take it away.  Sean: [00:24:35] All right. So we all know the seven doors they're designed to represent specific behaviors, personality traits. And at some point during any Disney trip, we're likely to see or be sleepy, dopey, happy, or. While 2020 keeps casting its shadow over 2021 grumpy, but every now and then we witnessed people in the parks. So we just can't categorize as one of the seven dwarfs. Their behavior is so outrageous that we fit these people into their own category that we call. The eighth dwarf. All right. We're all avid Disney fans park goers. Or we were back in the house the on days of 2019, you know, back in the before times. And we're all guilty, a little bit. Some of us made more than others of being that friend. You know, the one that, the note, all that is more than happy to offer tons of unsolicited advice. The minute you hear someone say the word Disney, most of us. Meanwhile, but then there are folks like Alex, no matter what Alex, who is single with no kids mind, you knows what's best for you on your trip with your family. It doesn't matter that your family five who is bringing along grandma and grandpa, which was not an uncommon occurrence before 2020, Alex has yet. Do it counter a trip that he can't micromanage all the help. He will gladly make all of your decisions for you. Context, be damned. He has a foolproof, one size fits all plan that you need to know. And clearly, if you don't listen to Alex, you are the stubborn one. Corey, what do we call Alex?  Kory: [00:26:08] Daddy  Sean: [00:26:11] buffoon. He,  Nikki: [00:26:14] you said he's single, right? Yeah, Unknown: [00:26:21] this is Len Testa from touringplans.com ah,  Adam: [00:26:28] E type a,  Kory: [00:26:33] I  Jay Sherer: [00:26:33] literally do not have a better answer than  Kory: [00:26:37] shots. Also. We have two Lin testers. That's the first  Sean: [00:26:44] and Meg.  Kory: [00:26:47] I see,  Sean: [00:26:49] I think Papa's he takes it. That's got a good flow. Good. All right. Next up, we have Danny with an eye. Let me start this whole thing by saying I'm old ish and I'm aware of this, but I don't reflectively hate all young people. For example, I think I do a wonderful job of tolerating, Jackie, Jack, Jack, and all of his shenanigans jokes aside. I do try to do my best to remember that I was in my twenties once and well, it's kind of a Rite of passage. You dumb manned or short-sighted things in your twenties. Oh, but Danny, she goes just a little bit too far, or at least Danny goes too far when she's on trips, surrounded by five of her friends, flash photography on pirates, reciting the script in the haunted mansion, singing loudly and poorly on carousel of progress, saving quote unquote spots in line for all of their new friends in the space, mountain queue, perhaps the most egregious. Practically stampeding over a young girl, dressed like bell so they can record themselves with guest on for their followers. Quote, unquote, I'll admit to being too old to get tick tock, but I sort of feel like it's not old fashioned to suggest that people not run over children. Unless, of course you are guest on, and then it's pretty much on brand. But come on, Danny. Corey, what is Danny's eighth dwarf name? This  Kory: [00:28:15] is why we can't have nice things. He  Sean: [00:28:19] Al be exasperated.  Unknown: [00:28:23] Look at me. Sean: [00:28:29] I feel like that he would just go on.  Unknown: [00:28:32] Josh, this would be entitled influencers, David Dilbert in his blog squad, Sean: [00:28:41] Adam  Adam: [00:28:42] hashtag the worst.  Jay Sherer: [00:28:46] Mine's kind of similar to Nikki's, but it's selfie E Sean: [00:28:53] and Meg  Meg: [00:28:54] non influencing  Kory: [00:28:58] non-influenza  Meg: [00:29:00] fluid.  Sean: [00:29:02] I think we're going to go with selfie, Jay. Well done. The extended E's really sell that one. I  Kory: [00:29:07] think Jay and Meg, thank you so much for joining us this week on theme park,  Jay Sherer: [00:29:11] post the game. It was great to be here and I'm a little bit ashamed of how well I did it in the cage Adam: [00:29:19] theme park pulse, the game was created, written and produced by the panelists you heard on the show today, Corey, Allie, Nicki,  Kory: [00:29:25] Adam, Sean. And, uh, we'd like to thank our special guests, Jay shear of the story geeks and our contestant former cast member, Meg Patton in  Nikki: [00:29:33] Orlando. An all new episode of the doom. Scroll drops tomorrow on our Patrion. That show is weekly and at all tiers plus  Sean: [00:29:40] assemble each Tuesday where right now we're doing a deep dive into one division. Check out the link in the description and support our work for as little as $1 a month. And you'll get that as well as other cool bonuses. We'd also love to see you for a trivia Tuesdays  Unknown: [00:29:53] on the theme park, pulse Twitch and Facebook live that's 5:00 PM. Uh, West 8:00 PM Eastern every Tuesday night. The single most important thing that you can do to help us out is share the part, cost the game with all your lovely  Kory: [00:30:08] friends. This is a fact from our family to yours, wear a mask, or is it three now, wash your hands. Keep your eyes on the road. Call your mother and join us next time for an all new theme park pulse the game

Mastermind Promo Show Notes Links:  Apply to join the Brighter Together Mastermind and get all the details by clicking here.  >>> http://wearebrightertogether.com Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email Transcript:   A few weeks ago, I had an incredible conversation with my friend, Jay Wong. Now I've known Jay for years. I think it's years now. Wow. And we don't connect super often, but when we do connect, we go deep and he's always somebody whose advice I value immensely. And over the last few years I have watched Jay go from struggling to sell a course on how to start a podcast to running this incredible multi, multi figure agency, helping people deliver podcasts. And he's grown this massive team and he's just crushing. It he's even made some big pivots. And he said something to me in our conversation that I've heard before, but he said it at just the right time to really shape how I'm thinking about 20, 21 and subtly shift the direction I'm going in this year. And I cannot wait to share it with you in today's episode

Mastermind Promo Show Notes Links:  Apply to join the Brighter Together Mastermind and get all the details by clicking here.  >>> http://wearebrightertogether.com Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email Transcript:   A few weeks ago, I had an incredible conversation with my friend, Jay Wong. Now I've known Jay for years. I think it's years now. Wow. And we don't connect super often, but when we do connect, we go deep and he's always somebody whose advice I value immensely. And over the last few years I have watched Jay go from struggling to sell a course on how to start a podcast to running this incredible multi, multi figure agency, helping people deliver podcasts. And he's grown this massive team and he's just crushing. It he's even made some big pivots. And he said something to me in our conversation that I've heard before, but he said it at just the right time to really shape how I'm thinking about 20, 21 and subtly shift the direction I'm going in this year. And I cannot wait to share it with you in today's episode

Back at it again this week with episode 15. Crazy that we are in 2021 all ready. Before you know it its going to be 2029...and then 2039..Lord Willing that is.....Kids today and there dang nab rock n roll......So that being said this episode is officially dedicated in the memory of Mr.Brody Lee AKA Luke Harper. So Jay wanted to cover this episode of Smackdown as the main event of the show is Luke Harper vs Washington States own Daniel Bryan. So we got lit as fuck and recorded this podcast. Enjoy!Email us: areyoureadywrestlingpod@gmail.comCopyright 2021 Pizot Productions

Today Crystal is joined by political consultant and friend of the show, Heather Weiner, to discuss the news of the week, including:  Jay Inslee's new capital gains tax proposal and its prospects this legislative session. Deb Haaland, the first indigenous person to be appointed to run the Department of the Interior. Jenny Durkan's renewed focus on clearing out homeless encampments, against public health advice. A full text transcript of the show is available below, and on the Hacks & Wonks blog at https://www.officialhacksandwonks.com/post/week-in-review-december-18-2020. Find the host, Crystal Fincher on Twitter at @finchfrii and Heather Weiner at @hlweiner. More info is available at officialhacksandwonks.com. Articles Referenced: Inslee unveils Washington budget proposal with taxes on capital gains and health insurers to fund COVID-19 recovery by Joseph O'Sullivan, The Seattle Times https://www.seattletimes.com/seattle-news/politics/inslee-unveils-washington-budget-proposal-with-taxes-on-capital-gains-and-health-insurers-to-fund-covid-19-recovery/ History Walks With Deb Haaland to the Department of the Interior by Charles P. Pierce, Esquire https://www.esquire.com/news-politics/politics/a35013654/deb-haaland-interior-department-joe-biden/ Interim Guidance on People Experiencing Unsheltered Homelessness from the Center for Disease Control https://www.cdc.gov/coronavirus/2019-ncov/community/homeless-shelters/unsheltered-homelessness.html Full Transcript: Crystal Fincher: [00:00:00] Welcome to Hacks and Wonks. I'm your host, Crystal Fincher. On this show, we talk with Policy Wonks and Political Hacks to gather insight into local politics and policy through the lens of those doing the work, with behind-the-scenes perspectives on politics in our state. Full transcripts and resources referenced in the show are always available at officialhacksandwonks.com and in our episode notes.  Today, we're continuing our Friday almost-live shows, where we review the news of the week with a co-host. Welcome back to the program friend of the show and today's co-host: local political consultant extraordinaire Heather Weiner.  Heather Weiner: [00:00:46] Hi Crystal! So nice to be here.  Crystal Fincher: [00:00:49] So excited to have you back on! And we have a lot to dive into and we will start with Governor Inslee's budget - and he is proposing new revenue - he's ready to tax the rich. Is everyone else ready? What are your thoughts on this development?  Heather Weiner: [00:01:06] Oh boy, I have so many thoughts on this development. So first of all, Governor Inslee is now in his third term. It does not look like he is going to be leaving to join the Biden administration, which some had been speculating on. The positions - and we'll talk about that a little bit more - about who is being picked for some key spots. So Jay is here, and Jay is the Honey Badger of Governors right now. He is out there - he just rolled out a four days - exhausting everyone, including the press - as he, without any apparent fatigue, started just rolling out his plan for racial equity, his plans to combat climate change, his plans to help small business owners, and his plans to pay for it by taxing the rich ... finally. Crystal, you know - I don't know if your listeners do - that Washington is the worst in the country. We are #51, including DC. We are the worst in the country when it comes to taxing the poor and not taxing the rich. In other words, if you are a low-income person, 17% of your income likely goes to taxes. If you're a high-income person - and by high-income, I mean millionaire - likely somewhere around 3% of your income goes to state taxes. It's time we fix that. And Jay Inslee has proposed something that will help take us from worst to best.  Crystal Fincher: [00:02:29] Literally it will bring us to the best.  Heather Weiner: [00:02:35] Well, not single-handedly, but it's a plan to get there.  Crystal Fincher: [00:02:38] Gotcha. So what is he proposing?  Heather Weiner: [00:02:42] So Jay - I'm sorry, we're not on a first name basis - he doesn't ever call me up and say, Heather! So let me just say ... I wish he would though - call me anytime, Jay! So Governor Inslee has proposed something he's proposed in previous budgets - and that is to tax capital gains. Capital gains from the sales - large sales, windfalls - from the sales of stocks, bonds, other intangible type passive wealth - wealth that people make off of doing nothing other than just letting their money continue to sit there. This is not a tax on the sale of your house, the sale of your small business, anything like that - it doesn't apply to retirement funds. Just if you were a gazillionaire, like, I'm not going to name names, Jeff Bezos, and you are making millions and millions of dollars every day. You will then have to pay about 9% of your profit to the state to help pay for small business support, helping struggling families, and public health. And I think that's a great first step.  Crystal Fincher: [00:03:47] It seems like an excellent first step and something that, as you said, had been proposed before, but didn't progress through the session or have much of a strong push. This seems like the case is different this year. Do you think there's a chance in the legislature? Heather Weiner: [00:04:04] Yeah, I do. I do. I think there's a big chance. And I'm going to tell you - I'm going to tell you why Crystal. Number one - we are in a huge economic hole right now in the state of Washington. You know, we still have a quarter of a million people laid off without work, small businesses - we've had 2,000 restaurants alone - just restaurants - close permanently here in Washington state. We're in tough shape right now and it doesn't look like it's going to get better in 2021, honestly, even with the vaccine. So we've got to do something and we've got to do something now. And so I think the pandemic is really lighting a fire underneath the shoes of our legislators. The second thing that's happened is the elections. Although the makeup of the House and Senate haven't changed dramatically in Olympia, we are seeing a lot of new people coming in - freshmen who very much support progressive revenue - T'wina Nobles, one of your former clients, to name one - who are going to be out there advocating for it and a lot of the older legislators who've retired were still kind of stuck in the nineties. So I'm hopeful that that will work. This is - listen, capital gains is the very least that we can do - it is passive wealth. It only applies to the very, very wealthiest people here in Washington state. It is the least that we can do. There's a whole bunch of other things we can do - taxes on big corporations that have been making so many big profits off of, and during the pandemic, not to name any names, Amazon - and all different kinds of loopholes that we have been overlooking for the rich and the very wealthy for years at the expense of the health of our state. I'm psyched. I'm ready. I'm like, Go Jay, go.  Crystal Fincher: [00:05:49] I am ready also, especially on the heels of, as you referenced, so many loopholes and tax giveaways to some of the wealthiest corporations in the state with absolutely no accountability tied to it. We saw a record-breaking hundreds of billions of dollars given to Boeing with no jobs guarantee attached, and they just started laying people off and then announced that they're leaving town. If we can have no problems shoveling money to those with resources, how in this pandemic and emergency that we have, do we not show ourselves as eager to make sure that we're taking care of people - by taxing and just asking people to pay their fair share as they do to a greater degree in every other state. It just seems fairly basic, particularly in light of the fact that we're hearing that the congressional stimulus relief package is really disappointing, lackluster - probably does not include any bailout or help to local and state governments. So help that people even thought was coming in the midst of this emergency is not, and it really is up to us to provide for our own residents. And the only way we can do that is if everyone pays their fair share, and we don't continue asking those with the least to bear the greatest burden. So I'm excited. The House is saying that they believe they have the votes to pass this, which is really exciting. There's a number of new members in the House - I think they have a lot of new energy. I think that a lot of the new members on Finance are excited to push this through. And so it really looks like it's going to be a question about, is there the political will to do this in the Senate? I know a lot of people have that will - is it going to be enough? And I think that paying attention to where all of our Senators stand is going to be really important.  Heather Weiner: [00:08:02] Yeah. Agreed. For example, let's talk - well, last time I was here, we talked about Senator Mark Mullet and he is once again, a key vote out in Issaquah. This is the guy who last time has held up all kinds of things by sitting on these Senate committees and voting with Republicans. So I am hopeful that Senator Mullet is going to be changing his tune a little bit, or that the rest of the Senate Democratic leadership is going to be willing to override him and move forward. We'll see what happens. Again, this is a great first step I think Jay is doing - I'm sorry, Governor Inslee - is doing the right thing. Now it's up to the legislature to really find a progressive revenue package that again, takes Washington state from being worst in the nation to eventually - I think we should be the best. We've been the best on minimum wage, we've been the best on LGBTQ rights. We should be the best when it comes to revenue. Crystal Fincher: [00:08:56] We should be the best and on so many other issues in other areas, we're leading the country in terms of policy and we're setting the standard with, as you said, minimum wage, with paid sick leave, with so many different things - and to be this behind on the revenue that funds everything else and makes those things more possible for more people, I would think that we would be more excited to get this going. So hopefully this is the year and hopefully people look around at the need, which is only going to increase in 2021, and they get on board. And I guess, kicking this off, obviously session is going to be starting in January - on January 11th. Is there anything else that you're keeping your eye on that looks like it's going to be a topic and going to have legislation moving forward in this session?  Heather Weiner: [00:09:49] So it's super interesting because the legislature is going to be doing a lot of their deliberation by Zoom online. I think the whole apple cart is going to be turned over. The first thing we're going to see is a lot of legislators wanting to do a lot more grandstanding because there's going to be a lot more people watching them, a lot more constituents who have the time and the access online to comment and to see what they're doing. At the same time, leaders have said that they want to limit their legislative work to focus on the pandemic and dealing with our budget crisis. So I think there's going to be some really interesting things happening. We see a little bit about police reform, a lot about racial equity work, a lot about the environment, moving forward. I don't know - I think a lot of those small bills, the little gifts to lobbyists that we often see, may not get through this year. So I don't know - we'll see what happens. I'm really excited, though, about the access for the public to watch the sausage being made and to hold their legislators accountable. And I think our legislators who are more social media savvy, like Joe Nguyen, for example, are just gonna, mmm, they are just gonna rock it. I think it's going to be a real fun time to watch. And since I'm not as excited about the Seahawks this year, unfortunately, this is my new sport that I'm going to be just yelling at the TV about.  Crystal Fincher: [00:11:08] Well, I will out myself as a 49ers fan - I'm a huge 49ers fan. I have been a 49ers fan for my entire life. So, you know, that's just too bad. We'll see what happens with the Seahawks - Russ looks a little challenged right now. I don't know what's going on with that, but I also will not talk about what's going on with the 49ers.  Heather Weiner: [00:11:30] Right, all right, right, right, right, I know. Someday Crystal, we're going to have a long podcast where we're just going to talk about women's basketball. Someday I'm going to suck you away from the NBA and into the WNBA where the basketball is just amazing. But we'll talk about that some other time.  Crystal Fincher: [00:11:44] I am on board. We can talk about that another time - I'm down to talk about the Storm - anytime, anywhere we go. But you know, I share your enthusiasm and excitement about this session, and the possibility for the public to engage to a greater degree than they have before, to participate without a lot of the barriers that we've seen before - because of the pandemic - the opportunity to be able to offer testimony remotely and to really standardize having all of this available, not just on TVW when you have to happen to tune in, but available via Zoom where the public can participate - where the legislators can see how many people are paying attention, and who is paying attention, and they know that eyes are on them in a way that they were not able to see or feel before. And I think, especially in light of the protests that started in the wake of George Floyd, and here locally, Manuel Ellis, and that have continued to now and continue still, there is a greater degree of interest and attention still being paid that I think is going to be fairly unprecedented. And that excites me. Heather Weiner: [00:13:03] Yeah, it's fantastic - and as I've said to a couple of legislators, I hope that you keep the Zoom and public testimony, electronic public testimony, available. It certainly increases democracy and we've seen that with the Seattle City Council this year, where so many more people are able to testify when they weren't able to physically come down, both for income issues, work issues, and physical ability. So this is - I think it really improves democracy, I think it's great. Of course, I say that 'cause I usually agree with the people who are testifying - if it was a whole bunch of people that I disagreed with, I would say shut it down. Crystal Fincher: [00:13:41] Well, I think what we see is - most of the public is representative of the people who don't set aside time and have the privilege and ability to do nothing but pay attention to those meetings and attend those meetings. And usually the people who do - have more resources, are members of majority populations and communities, and certainly do not face some of the same barriers and challenges that people who have been marginalized and who don't have the resources that they do. So that is most of us. And so when more of us - just regular people - and, you know, obviously I work in politics, I'm not really that regular, I'm a little weird - but for just the average person, they're more represented when we expand access. And that's really what we need to continue to do - I think being forced to do this through the pandemic has just really brought on so many accommodations and changes in process that should have happened a long time ago, and that we need to continue to explore - how we can expand this access and make it even more accessible to people. With that, we can look at the Biden administration planning, and they're in the process of their transition. Certainly, Trump is still trying his little - literally coup - to defy the will of the people, and despite losing over 30 court battles, being turned away from courts at every level and the Supreme Court - thoroughly, handily, completely, he has lost the election and the electors have now voted. Biden is the President-elect. So he's moving forward, despite all the noise from everyone else. And he's moving forward with some particular picks for his cabinet that have a lot of people excited. You want to talk about that?  Heather Weiner: [00:15:53] Yeah - I'm so excited about the Department of Interior pick, which is Deb Haaland. Deb is a Native American woman from New Mexico. She was just elected in 2018, first Native American woman from that district to come in, and she has already just hit historic levels by being tapped to be the new Secretary of Interior.  Now I used to be a lobbyist in Washington, D.C. for 10 years. My job was to lobby the Department of Interior specifically on environmental issues. And it always shocked me that they had a very large bureau that went almost unmonitored, called the Bureau of Indian Affairs. And the Bureau of Indian Affairs has wreaked havoc on Native American families and tribal governments for over a century. And here, finally, is a badass Native American woman, who is coming in to take over not just the Bureau of Indian Affairs, but the entire Department of Interior - and that includes Bureau of Land Management, US Fish and Wildlife Service - it's just going to be - and the National Park Service. It's just going to be an amazing shift, both in representation and leadership, but also in the policy and direction for the Department of Interior. Go Deb Haaland - what an amazing feat - and kudos to Joe Biden for picking her. We had heard that Governor Jay Inslee - my beau, my boo - was considered for that appointment. Of course I was a little bit disappointed that he wasn't picked, but Deb Haaland, I'm going to give it 10 - 10 stars on that one. Great, great pick.  Crystal Fincher: [00:17:38] Great pick. And Biden is being universally lauded for that pick - a number of people have been lobbying for Haaland's appointment to that position for quite some time. And across the spectrum of Democratic leanings, she has been extraordinarily qualified. She has already set the course - one of her tweets on Thursday was, Hey, in four years, Trump failed Indian country and only broke more promises. It was exacerbated by the administration's failure to take this pandemic seriously - looking forward to turning the page on this dark chapter. So we are going to see a radical change from certainly this past administration, but also our past period. And hopefully this can start to right some of the wrongs, mend some of the broken trust, and really get to work on really moving forward - considering everybody's needs, and living up to the promises and the potential that we have when we all respect each other and move forward together. Heather Weiner: [00:18:46] And, you know, when people say that elections don't matter, this is a great example of where elections do matter. That by having President-elect Biden in leadership - he is able to pick amazing people like Deb Haaland to dramatically change the on-the-ground daily lives of other human beings. And I think that that right there makes it worth, makes it worth the votes. You know, I'm not as thrilled with some of the other picks or I'm a little befuddled, shall we say, by some of the other picks, but this one's pretty good.  Crystal Fincher: [00:19:22] That one's pretty good. Also, another pick - Biden's pick to head the EPA, Michael Regan - from North Carolina, African-American man, who comes with a long history of accomplishments. But certainly, in terms of the environmental movement and policy and priorities, this pick has been involved in environmental justice movement, has been involved in the EPA for over a decade - really understands that this isn't just a niche concern as it had been viewed by some in the past, but this really impacts us all. Climate change is not affecting us in the future - our environmental priorities - air pollution, water pollution - is something that is impacting communities today. And that, especially, is impacting communities of color, low-income communities, to a greater degree than others. And understanding that that is as much a health issue, as it is a racial equity issue and a social justice issue, is something that he certainly understands and a lot of people are excited about that pick. Again, similarly, some thought that this could be a place where Jay Inslee could fit into this administration and were considering that. But if the pick isn't Governor Jay Inslee, then this certainly is a great alternative.  Heather Weiner: [00:20:54] And I do have to say that as much as you and I would have loved a little bit of the drama that would have come from Jay leaving, because then, of course, we would have the cascade of - then Bob Ferguson runs for Governor and then who runs for AG, and so on. Despite the fact that we're not going to have that tea to drink, we are going to, at least, have some stability and really focused leadership out of our executive branch. So I'm very excited about that.  Crystal Fincher: [00:21:21] Very excited about that too. And he's putting forward a budget that here, on the state level, I am digging, and I want to see passed and want to see him continue to push this forward. And he certainly has been a strong and steady hand in leading throughout the pandemic. You know, from the very beginning - and charting the course and putting Washington on more stable footing than most other states in the country, so we're still happy to have Jay here, and look forward to his leadership throughout this pandemic and meeting the needs of the people who need it most. So speaking of leaders, that brings us to Mayor Durkan, who isn't viewed quite as magnanimously or positively as Governor Inslee. And so this week - we know that last week, Mayor Durkan announced that she will not be seeking re-election. And I don't know if she feels like that frees her up to do more of what she was trying to do before with no apologies. But this week she decided to proceed with evicting people who have no homes from Cal Anderson Park, even though there are no homes for them to go to. What do you think about that, Heather?  Heather Weiner: [00:22:46] I am heartbroken this morning - 10 people have been arrested already today - protesting the eviction of people who were living in tents in Cal Anderson. Look, I agree with everybody - it's not the thing I want to see in the middle of my park - is people - I don't like to see human suffering. I like to turn away and not look. But as human beings, we have to witness that this is what has happened with our massive wealth, inequality and housing crisis in Seattle. And here we have actual human beings who are living out in the cold, in the rain. They have nowhere to put their trash. They have nowhere to cook and they have chosen a safe place, which is a park in the middle of a very busy district next to a community college, next to Seattle U, next to a lot of businesses. So businesses started complaining about there being people living in the park there and today , SPU and then the Seattle Police Department went in and started clearing people out. And they were met with protesters, and the protesters were doing their thing and 10 of them have been arrested so far. Look, I mean, City Councilmember Teresa Mosqueda pointed out in an email today, and a statement today, that there is no housing - safe, COVID-safe housing available. No COVID-safe shelters, even - not even just talking about housing, but just daily shelters. There's no COVID-safe daily shelters available. Where are people supposed to go? And so they're just going to continue moving their stuff from place to place and in misery - why are we doing this? Why are we spending taxpayer money doing this? It boggles my mind and also boggles my mind that Durkan's not being held accountable for this. The story that the news media are talking about right now are blaming the protestors and blaming the people living in tents, instead of blaming this administration for not coming up with a solution - that means renting hotel rooms, opening up unused City buildings to make sure that there are places where people can safely get out of the rain and the cold.  Crystal Fincher: [00:24:59] It is infuriating. It's infuriating for a number of reasons. First and foremost, we need to acknowledge and understand that these sweeps are specifically recommended against by the CDC and by public health authorities, including King County Public Health, because in a pandemic, this increases the chance and exposure of people to COVID-19. And this is a population that is also specifically vulnerable, more vulnerable than average. They're an at-risk population for COVID-19 and now you're increasing the likelihood of them being exposed, and everyone involved in this effort - it is so deeply irresponsible from a public health perspective and flies in the face of guidance. So at a time when she's saying she wants people to do what's necessary to keep each other safe, it would be nice if she did that herself, and didn't defy the CDC in order to push out people from a place where, at least they have a stable place that they can call their own and they can sleep right now in the pandemic, and not push them out because some people get their feelings hurt and get riled up by having to see them, as if that is the offense and not that someone doesn't have a home - when, as you said, there are many, so many hotel rooms available. There are so many vacant spaces available. And in a time when we have the hospitality industry, in particular, asking us to help them because they're struggling - rooms aren't being rented - wow, this does seem like it makes sense - that this can meet a number of needs if we were to partner or procure those rooms for people who did not have a place to live. And this is also happening in the face of State Supreme Court ruling that says that you can't kick someone, you can't remove someone who does not have a home, from public property if there is nowhere for them to go. And that's what we're talking about here and what infuriates me about Durkan - one of the things that infuriates me about Durkan - is that her and her administration seemed to put so much effort into acting like they were solving the problem, and a public relations effort with a Navigation Team who wasn't obligated to offer real services, and who was actually working in tandem with police officers to sweep instead of spending that money and effort and time on actually just providing people with housing. And it's so frustrating and it's so upsetting and angering, that the focus is on people who are upset by visible poverty - as if just the threat to their idyllic vision that other people - "those people" - shouldn't be around here and I shouldn't be subjected to them is just maddening and against everything that we should be standing for. It's offensive - protestors were out there for the same reason - they're out there for other items that are unjust. This was an unjust, unwise, and unhealthy action, and I hope we see the end of these when Durkan leaves.  Heather Weiner: [00:28:40] Yeah. Well, let's see if people are gonna run, if somebody's gonna run on fixing homelessness, like she ran on in 2017 - that was her major issue. And in fact, I remember the Chamber of Commerce ads in support of her, specifically showed tents in parks and said if her opponent, Cary Moon, was going to win, there would be more tents in parks. Guess what? Durkan won. We see tents in every single park - and it's not because she's not being tough enough. It's because there is nowhere else for people to go. And when you tell people to go get a job, to get themselves "cleaned up", to deal with substance use disorder or other mental health issues - suddenly, we are in a chicken and egg scenario because there is no way for someone to get a job or to deal with mental health or substance use issues when they are just trying to survive in a cold wet tent. Crystal Fincher: [00:29:41] Absolutely. So I - we will certainly be hearing more about this. There is certainly a lot of resistance to this effort and obviously, one of the reasons why Durkan is choosing not to run again is it looks unlikely that she would have been elected again, because she and her leadership and policies are unpopular with the majority of Seattle residents. So we'll continue to stay tuned.  I thank you for tuning in to Hacks and Wonks on KVRU 105.7 FM this Friday, December 18th, 2020. Our chief audio engineer at KVRU is Maurice Jones, Jr. The producer of Hacks and Wonks is Lisl Stadler. And our wonderful co-host today was Seattle political consultant, Heather Weiner. Thanks for joining us, Heather.  Heather Weiner: [00:30:30] Oh, so nice to chat with you and I'm happy to come back on again soon.  Crystal Fincher: [00:30:35] Thank you. You can find Heather on Twitter at @hlweiner. And you can find me on Twitter at @finchfrii. And now you can follow Hacks and Wonks on iTunes, Spotify, and wherever else you get your podcasts - just type Hacks and Wonks into the search bar. Be sure to subscribe, to get our Friday almost-live shows and our midweek show delivered to your podcast feed. You can also get a full transcript of this episode and links to the resources referenced in the show at officialhacksandwonks.com and in the podcast episode notes. Thanks for tuning in. We'll talk to you next time.

For the first time since 2001, the Miami Dolphins are 6-3! So Jay went and reeled in one of his favorite targets, the highlight-reel himself, Oronde Gadsden! Oronde was a Fin for his full career in the NFL after making a name for himself in the Arena League, and finished his Miami tenure with 227 receptions, 3,252 yards and 22 touchdowns. These days, Mr. Gadsden is a teacher and football coach in South Florida and still a fixture in the Miami Dolphins Community, as he tells Jay and Jason during the show! He always talks about the similarities he sees in DeVante Parker's game, as well as bringing to light an interesting Dolphins connection among them. What a guy, what a player, and what a start for this 2020 Dolphins team! Thank you, Oronde!

In this episode, Dan interview's Jay McTighe, author of Understanding by Design, and education consultant. This is the second episode of a 3 part series looking at the Understanding by Design Framework. In this episode, Jay  focuses in on "Determining Evidence of Learning".Episode 64 How to determine acceptable evidence of learning (Part 2 of the Understanding by Design Series with Jay McTighe) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.  Grab your workbook, complete it and submit it for 3 hrs of professional development. A certificate of completion is also provided. Please submit your workbook here. Submit your Workbook here Join the Facebook Community Unit design can be difficult and time consuming for many teachers. In this series, Dan interview's Jay McTighe and walks you through the 3 step framework from Understanding by Design. In this episode, you can discover how to determine acceptable evidence of learning. This includes success criteria, skilled performance and knowledge evidence. Video show https://youtu.be/riBCmEdbJgo Show Notes Episode HighlightsKey Point #1: Can you quickly remind us of the first stage and the 4 points?Goals and subgoalsUnderstandings not just knowledgeEssential questions Key knowledge and skillsKey Point #2: Well this week we are looking at determining acceptable evidence. Can you walk us through the 3 steps in this process?Performance tasks - How do they differ from normal tasks?Other EvidenceSelf-Assessment and reflection - Why is this so important?Key Point #3: How could one of our listeners apply this stage this week in their classroom?Think about one performance task that requires application and explanation that matches your unit goals Create some success criteria for a lesson or series of lessons with your students.Powerful Quote from This Episode'Good assessment should be thought of, not just as a single picture, but as a photo album... When we think about assessment, think about it as plural. Think about it as a collection of evidence amassed over time that will enable teachers to make inferences about what students know, understand and can do.’ Resources Visit Jay's Website Transcript Well, hi everyone and welcome back to the Effective Teaching podcast. This is episode 64, and today we are continuing our discussion with Jay all about the Understanding by Design framework if you didn't get a chance to listen to last week's episode, do make sure you head back over to episode 63 and if you want the workbook for this week, for the whole series of episodes or podcasts that I'm doing with Jay make sure you go to teacherspd.net/64 and you can grab your workbook there for the series and obviously if you complete that and give it back to me I'll give you three hours of NESA accredited professional development or if you're not from NSW you'll also get a certificate of completion for going through this.So Jay, can you quickly just give us a really quick recap of last week's episode all about stage one? Yes, hello again Dan and listeners last week I described an overview of the Understanding by Design framework and then I talked about stage one, one of three stages in our quote backward design process in a nutshell Understanding by Design is a curriculum planning framework used to plan units an entire year or course or even programs of study that cut across the grades with a focus on developing and deepening student understanding, ultimately so students can transfer their learning and we use a three-stage design process to plan such curriculum.The last session I talked about stage one of backward design and looked at the elements that are considered in identifying our goals or desired results. And these included:transfer goals - that answer the qu...

Can podcasting help you generate leads and close deals? Most experts say "no" when asked this question. Jay Wong says "yes." This week on The Inbound Success Podcast, Podcast Your Brand founder Jay Wong shares the strategies he uses to help his clients hit the Top 100 when they launch new podcasts and then create podcast content that actually generates ROI for their businesses. Jay is a successful podcaster himself, and he's parlayed his experience into a successful consultancy that advises brands both big (think Proctor and Gamble) and small on how to get results with podcasting. In this episode, he shares advice that any podcaster can use to make sure the launch of a new podcast is successful, and tips on creating podcast content that will push your customers further along their buying journey. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Podcast Your Brand website Learn more about Jay's "done for you" Top 100 podcasting service Follow Jay on Instagram Check out the podcasts of some of Jay's clients: P&G Alumni Stackadapt Young Leaders Across America Transcript Kathleen (00:01): Welcome back to the inbound success podcast. I am your host, Kathleen Booth. And this week, my guest is Jay Wong. Who is the CEO of podcast your brand. Welcome to the podcast, Jay, Jay (00:29): Super excited to be here with you, Kathleen and excited to dive into a bit of podcasts. Kathleen (00:34): Yeah. before we get too deep in, maybe you could start by sharing your story and who you are, what you do, how you came to do it. Jay (00:46): Sure. For sure. So I think like a lot of people that love the medium of podcasting, you know, started with, you know, high hopes of, Hey, let's go out, build an audience and be able to serve that audience. Right. And so I figured out how to launch my own podcast about five, six years ago now podcasting was very different in, in 2015 than it is at the time of recording this. And I figured out how to get my own show into the top 100 back then, there was this, you know, we're not just talking about like new and noteworthy, if some of your listeners and business owners know what, what I'm referring to, but actual top 100 in the iTunes section. And that actually got me my first, like 50 to a hundred email subscribers, right? Like this is how different podcasting was, you know, back back then. Jay (01:40): And from there other individuals always, you know, reached out other business owners, other entrepreneurs that said, Hey, I saw what you did with the podcast. Could you do it with our brand? Right. And so thus started, you know, a little bit of consulting. We built an online program. We did two day intensives. We spoke at all the biggest, you know, podcast conferences. And, you know, one day when we were running a two day intensive one of my favorite kind of offers and services that especially when events was like a thing that people were, you know, when people could attend and, and, and actually that's in the past tense, unfortunate, hopefully it comes back because it's still one of my favorite, like, you know, models. And, and I just absolutely love it. But we, I remember we had, we had a lady at one of our events. Jay (02:27): She came up to me, she said, Jay, I love what you stand for around podcasting. I love, you know, your way of thinking about it in terms of just making it a real marketing channel for our business. She was in real estate at that time you know, super successful on, in her own. Right. And she said, look, I'm just never going to do any of this. And I that's, that's just the truth. Right. but I would be open to writing you and your team, a bigger check, if you could figure out how I could just show up how I could just show up record. Right. And we can implement all those awesome things that you just showed us in the last couple of days. And I'd be very open to do it with you for the next year. Right. And so that, wasn't the first time that I heard a abbreviated offer like that for our agency, our done for you. Jay (03:15): And to end, you know, service it wasn't something that I woke up that day and thought, you know what, today's the day we're going to do an agency. But we worked with a couple other clients. We worked with her, we figured out what actually works in our process. And now we've gotten the opportunity in the last two and a half years to be really behind the scenes of hundreds of top 100 launches. And not only did we get the shows and the brands into the top 100, we could talk more about that, but really we build them a customized ROI plan, right? So for some of the companies we're working with, they're looking to drive new members. They're looking at this as a retention strategy. They're looking at this as, as a new way of promoting their products and services. And those last two and a half years have been such an amazing adventure. And I say two and a half years because, you know, we all know so much can just happen in such a short period of time, but more or less, that's ultimately how we got all the way to the agency podcasts, your brand that you see and hear about today. Kathleen (04:15): That's awesome. And it's so interesting to me to hear you talk about that journey because I had my first podcast right around 2015, the same time you did. And I mean, I did a terrible job at it because I just literally knew I wanted to podcast and I kind of jumped in without a really good plan. And I mean, it was a great learning experience, but, but it, it sort of taught me all the things not to do. You know, and then I, and then I ended that podcast and started this one, which has been a completely different experience. And as I've, I mean, I'm now like three years in, and as I've progressed with this podcast, I've seen podcasting really kind of take off and other people get more interested and, and then covert hit. And it was like, I thought podcasting was hot. And then it was just not to be goofy, but like, I mean, everybody, like I'm in a couple of online groups with heads of marketing from a lot of different companies and all of a sudden it was like every single person was talking about podcasting, which I just thought was so interesting because it's been around forever. Like it's been around a long, long time Jay (05:22): Hundred percent, hundred percent. Kathleen (05:24): Yeah. And it's just taken off in recent months Jay (05:27): For sure. I, I, we, during the months of April and may, we had so many companies reach back out to us and said, Hey, remember that idea that you pitched us six months ago or a quarter a year ago. Right. We're going to do it now. And, you know, because we believe this would be an amazing time to be able to kind of capture some of that awareness and be able to add our 2 cents on the craziness and madness of the world, you know? And right around that time, we were the the, the show for Proctor and Gamble for their alumni network. And you know, man, we learned so much in, in those compress two, three months, I think we did like 10 launches. And within like a week apart of each other, it was just a crazy, crazy, you know, quarter. But you're absolutely right. More and more people I think, but even three years ago it was, it went from this like new media, you know, maybe it's the future of voice, right. Like it was right around there. Should it be a nice to have versus now I think a lot of companies are looking at it and saying, okay, we need to be the voice for whatever the industry, whatever the niche that we stand for and that, you know, this might be one of the ways that we can be able to do that. Yeah. Kathleen (06:43): It's, it's fascinating. Now you mentioned Proctor and Gamble. You've done work with all kinds of different brands when it comes to podcasting. Can you name a few others? Jay (06:58): Yeah. So you know, we worked with another company called StackAdapt. They built their own native advertising, programmatic ads platform. I'm pretty sure they're the largest one specifically in Canada outside of Google. But certainly they've won tons of awards in the U S as well as in Canada. We've worked with, you know, if people are familiar with like student works or college works or college pro pretty much every company in North America that has that model, we've partnered with them to be able to grow their retention and grow their communities. A lot of, you know, influencers, bestselling authors not just Amazon best selling authors, but real you know, credible, amazing individuals that, you know, have digital presences and digital backends as well. We tend to do really well for those guys as well. Kathleen (07:57): And you help companies through all aspects of the podcasting life cycle. You know, when you and I first connected, I, I, and we talked and we were talking about kind of what you do with podcasters. I think my initial response was, you know, we've talked a lot about podcasting on this podcast. It's, it's sort of funny, it's, it's a hot topic as one might expect. And I'm always looking for, what's a different way we can talk about it. And one of the reasons I was really excited to chat with you is that a couple of the things that you brought up really are things that we haven't covered yet. You know, number one, being how to really come out of the gate strong. So when you launch your podcast, I think the Holy grail is getting in the top lists the top 100 or the top of this. So I want to start with that because we've covered in the past, like how to strategize what your podcast should be about and how to record and all of that. But let's talk about how to launch really successfully. Yeah. So Jay (08:56): Really quick even added caveat for your listeners, is that what we're about to talk about right here? Even if you have a podcast this is still applicable, right? It's it's and, and yeah. So I think that's, that's, I get asked that question all the time. Hey, Jay, we've been podcasts in the last couple years, these are our stats. This is where we're at, right. Is it too late for us to hit the top 100, hit the top 200? You know, I would say this before we dive in as well, which is internally. And I think we talked about this internally. We refer to hitting the top 100 as the end of phase one, right? Because it is not the end all be all you're you're, it's not like the whole, it's not like there's a pre top 100, you know, life is pretty top 100 and life post, top 100. Jay (09:43): But I do find that if we're going to spend all this time and all this energy and all of other people's energy to hop on the podcast, I think if you want to be able to launch very strongly, then it's going to be one of your better opportunities to get out of the gate. Right. And to be able to position the podcast and position to host, even create the right platform for future guests. Right. And just make your own guests feel amazing to be able to be featured on any platform. Right. I think these are just some of the things that you might be thinking about. When we're looking at a launch specifically, the iTunes algorithm works on a couple components, but really the main one is being able to increase your subscribers of that podcast, right? Anything that you could do to be able to do that, whether you're running a, you know, a contest, rather you're writing paid ads, there's so many different ways of going about it. Jay (10:44): But a lot of times for our own clients, we build them based on their email list, based on the assets that they have are ready. We build them essentially a plan to be able to capitalize on their current assets, to be able to drive those subscriptions so that they can get out of the gate really, really strong and really form a community around their podcasts, because that's really prepping us to go into phase two as well. You know, talking about the ROI and new traffic. It just positions us to be able to win the whole game that much better. Does that make sense? Kathleen (11:14): Yes. And I have a bunch of questions. So I've done a lot of reading about launching new podcasts and I've read different things. And I'm curious to get your take. The first question is I have read a number of articles that say that when you launch, you should launch with more than one episode. So it's not like, Hey, we've launched here's episode one. It's like, Hey, we've launched here's episodes, you know, one through five or one through eight. Sure, sure. But I've also read the opposite. So I'd love to get your opinion on that. Jay (11:48): Yeah. You know, it's I, I've been seeing this trend more and more right. Where they'll essentially, and these are like really well known athletes or well known celebrities that are doing this as well. Keep in mind any strategy that you see any type of popular influencer or popular celebrity doing chances are that you cannot actually replicate what they're doing because of that celebrity factor. And they probably are bringing, you know, millions and hundreds of thousands of followers. Right. We've worked with people where you know, they'll have 2 million and Instagram following, right. Their numbers and their downloads. It's not going to be comparable right. To somebody that might not have that social capital. And, and, and, you know, you're not bringing that into the launch with that all, you know, so I've seen this trend where they'll release like a trailer. Right. Jay (12:39): And it's like, it's coming soon, you know? And it's like a, maybe like a three to five kind of like a movie trailer I imagine. Right. And then maybe a couple of weeks after then they'll start releasing on like a weekly schedule. What have you I think of the launch like this, as in Kathleen, let's go try out a, this new restaurant down the street. We've heard amazing things about it. Our friends are friends with the owner. Right. And when we go in there, can we, you know, since we're trying out the place, let's order a couple appetizers, let's get a couple drinks, let's go through the whole experience of it a little bit. Right. And so I'm a very big believer that you definitely don't. I think you don't want to just release a trailer. You don't want to just leave them with one episode. Jay (13:25): You know, if you look at the statistics of podcasts is right and, you know, for any of your listeners are marketers and business owners, you get, you guys could, could look this up as well, but I'm pretty sure when they released stats earlier this year, people spend on average, you know, six plus hours listening to podcasts is right. And I think they also spend on average listening to five to six different shows. So think about this, you're introducing them to a new show yet. There's only one episode there. Right. So we'd like to mix it up in that first batch, anywhere from three to five episodes. I think when you go beyond five, it gets a little, almost like too much. Even at five, I would feel like, Ugh, I don't know which one is going to be the best suited for me. Right. Three, four definitely would work. Right. Just in terms of just, Hey, here's a bit of a solo, here's a, maybe a longer form interview. Here's a, you know, some, you know, our, our welcome type of, you know, episode, right. So it just gives them kind of a full experience of what is to come. Right. Kathleen (14:26): That makes sense to me. And it also intuitively makes sense because I, I feel like in the last couple of years, we've really become trained as human beings to expect, to be able to binge content, you know, the whole Netflix model of releasing the whole season at one time. And there's this level of frustration that arises when all of a sudden you're, you don't have availability, especially if it's something you really like, you know? And so I can see where that would make sense, because if I, if I'm come in and I get a taste of episode one, and I'm like, this is really good. I'm going to want, I just did this. I just did this. I'll also give an example. And I don't know how many episodes they released at once, but I discovered the, the podcast, nice white parents, which is by Serial and the New York times. Kathleen (15:18): I just discovered it this past weekend. And I listened to, I think it was eight episodes or 10, one of the two, the whole, the whole podcast is it's. Cause it's not a, a podcast that goes on forever. And I literally listened to all 10 episodes in like a day or so, because it was good. I got hooked and I wanted more. And I think it's very easy to lose that momentum if somebody listens to one and they like it, and then they don't have that habit developed yet. Because to me it's all about building a habit. And if you haven't formed a habit yet, and then you are not able to satisfy that craving with another episode, I think it, it, it jeopardizes the longevity of your listener. Jay (16:01): It's so good. What you're saying right now, because one of the things that we have to remind our clients, right. And just keep this in mind, but like, are I, I'm all for like, and podcast, this is, what's so beautiful about podcasting nowadays, is that there, you know, now Hollywood studios, right. Are, are shifting gears and they're deploying resources to be able to create some amazing audio programs. Right. Just think of your favorite type of true crime show. They're doing some really interesting things with like the history, you know channel and, and that, and that type of genre. But the shows that we specifically work on are a lot of times, you know, businesses, CEOs, and there's a whole brand behind it. They chances are they have different products and services. Right. And so when you're introducing a podcast, we're not just training are the hosts or the CEO, or whoever's running the, or whoever's the voice of the program to be able to create and get into the flow of creating the episodes. Right. You're also training the audience to receive the, the, the, the episodes from you to actually see that every single week or twice a week or whatever the cadence is right. To say, Oh yeah, that, that is what that's, what's, what's going on. So to your point, forming that habit right away, it's very, very important right. Out of the gate. Kathleen (17:22): Yeah. Now, so, so if somebody starting out, you would have them do a couple of episodes for the launch. Talk me through the rest of your process for making sure that launch is strong. What are you doing to, to drive people to those first episodes? Jay (17:39): Yeah. So, you know, it's, it's funny. Cause we, we had to make this distinction for even art, the business owners that we work with because we realized that some of them had, you know, this is one of the first launches that, that they were doing. Right. And so they would be after the first week, they would be, you know, pretty, you know, energy like exhausted, right. Because they, you know, they've just gotten a flood of emails and DMS and messages and questions and they're all social channels are being blown up. Right. But we always flick at the launch as this nice little two to three week period where once again, we're training the listeners to actually be able to tune in, we're publishing a little more on the front end before we go into a weekly cadence or a biweekly cadence, whatever it ends up working out for said business, but you're really forming, I think the beginning of the community around your show. Jay (18:36): Right? So a lot of our clients they'll have some sort of a community aspect of this, right? Some of them, even the Proctor and Gamble one that we mentioned their main, their whole thing was, Hey, let's drive new members in our alumni network. So there's, this is more of like a, a paid, you know, network, you know, you gotta be a part of it. Right. But there are, you got, gotta keep this in mind, we call this the triangle effect within podcasts, your brand, which are three things that you want to really cycle your audience through. Right. The number one is the podcast or your main content channel, number two, basic for marketers and business owners out there. But it's going to be an email list. Right. So just even getting that cadence down, because so many times how guilty are we as business owners that we know that every time we email the list or we do it right. Jay (19:27): You know, that that list is an amazing asset for our business. But so many of our clients, they, you know, maybe they, they, they, they don't know what to say. They, you know, they don't have the podcast right away. So once again, it goes back into training and that third piece is that community piece. Right. So whichever section that you're in, right. And this is something that we train there, the, our clients' teams on, if you're on the email list, you're promoting to the other two, right. If you're on the community, you're promoting to the other two. So if you're, Hey, have you heard the last podcast episode, Hey, go over here, sign up for our webinar coming up. Right. If you're on the email list right there, they're already signed up or what have you, Hey, you know, have you heard the latest episode? Jay (20:08): How have you joined our discussion in our community? Right. So it's, it's th does that make sense? So you're kind of, it seems like you're everywhere, but really there's just three places. Right? And if you think about that breakdown from a consumer perspective, right? You've got their phone covered, you got the social media covered, you got their inbox covered. And the podcast really covers all those other moments that they might've been alone, you know, and they might've been alone cleaning the house. They might've been alone gardening. They might've been, you know, alone just wanting to be able to geek out on a certain topic, you know, and they might be listening to, to a show about inbound marketing, right. So it's all those little moments that our hosts and our, our, the people we work with, they get a chance to connect with their perfect customer. Kathleen (20:52): So true story. I listen to podcasts when I vacuum, when I grocery shop and when I exercise. So the examples you gave are totally spot on. So my question about that though, is, does that mean you have to have already a large email list in order to do this well, like, you know, what, if somebody comes to you and they don't have a big list. Yeah. Jay (21:17): So I think this is a really good question because not everybody has 2 million Instagram followers and not everybody has this massive email list, even though they might've been told that, you know, for months and years. Right. look, I think you have to understand that you're starting from where you're starting at, you know, and we got to leverage, you know, if you have none of these assets, there is no community, there is no email lists. Well, we're going to, in that process, we're going to help you start building some of these assets. Right. And it's going to go more into our, you know, our phase two, which is focused around new traffic ROI. Right. But you know, those are ultimately, you have to really have those, if you want to be able to maximize, we believe the podcasting channel and that whole experience around it. Jay (22:04): Right. If you have an email list and you haven't been utilizing it, heck we've had clients where they come with a massive email list, but it's not really the right email lists for where they're going. Right. And so I think you have to understand that you're starting from where you're starting at. You don't have to have all three before starting, but certainly within all of our clients, we get them the amazing top 100 podcasts. And typically we have an email list, even if it's just, you know, a 50 or a hundred people that we're starting out with. And, and we kind of start from there. Kathleen (22:36): Got it. And you kind of gave me the segue into the second thing. I was really excited to talk to you about, which is that there's a lot of debate out there within the world of marketing and podcasting about like why, what you should expect to get out of hosting a podcast or producing and putting one on. And I hear most people say, don't expect it to be a lead generator for your business. Don't expect to get deals from it. And I think in many cases, that's true, but I was really intrigued that when you reached out to me, you talked about having had some clients that have landed really big deals from it. And it's, there's no straight line equation. I mean, podcasts, all podcasts are different, et cetera, et cetera. But I wanted to kind of pick your brain on this, this notion of how a podcast becomes a part of the marketing mix to help you grow your business. Jay (23:35): I love this question and I love this topic. And I think personally, the last few years has created, and I don't want to use this like lightly, but really it's created a whole industry where people are creating content because they feel like the idea of creating content is moving their brand and business forward. And it's not to say that sometimes, you know, you have to track every single piece of content. You can't create content just for fun anymore. You know, all marketers are ruining this. It's not to say that. But from a business owner standpoint, there are a lot of things that come up, whether it's Q and a, whether it is your objections. Okay. And maybe it's actually be easier if I share a little bit of a case study, think, go for it. Yeah. Like maybe I can do that because we worked with a client and, you know, we figured it out for her that her perfect client works with them. Jay (24:37): Usually for about two to three years, she, you know, on a basic simplicity level, she helps people right around that half a million, you know, revenue part to be able to go into multi-millions. Right. It's not just a sales game, but it's actually like infrastructure operations, understanding finances team. Right? Like there's, and that's why it usually takes that two to three year period. Right. For her, we figured out that there was about four different stages that, and I'm not talking about like, just like four stages of like your IP, like your, for profit activators. You know what I mean? And I'm not necessarily referencing that, but four stages that she sees her clients kind of graduate from, right. Maybe stage one they're working to in the business. They're, you know, they can't see any growth. Right. They have a big vision, but not really anybody to support them. Jay (25:32): Right. Like that, that would be stage one, stage four would be, they could sell their business, but they would never actually, you know, want to, you know, because they're actually so happy there, you know, 90% removed from any type of fulfillment, they just get to be their visionary. Right. so I'm just using this as a bit of example. Well, we created one of these episodes call, you know, the, the, the four stages of business growth. We obviously tailored it to her brand. Right. And till today, like we created this like late 2018, still to the day, I'll get messages from her team and her cause we've become good friends by now say like, show those, showcase people, applying for calls with them, right. Applying to chat with their sales team or with her. And they'll reference that, Hey, you know, I heard this, this episode, right. Jay (26:21): And I I'm, I'm a stage one entrepreneur, or I'm stuck in stage two. I've been stuck in stage two for the last two years. Right. And I would love to work with you because I, one day I would love to be in that stage four that you talked about. Right. And, you know, we're talking relatively higher ticket, you know, certainly, you know, done for you type of type of service. And so for her, she's made a massive ROI from that. Right. And you know, once again, I think we have to tailor it for every single business. Right. But I would invite your listeners to think about this. What are all the biggest questions, most common questions you get asked, what are the biggest objections that come up over and over again? How can we start tailoring and creating content that really looks to address some of these things, because what we're really doing is you're optimizing for the future sales conversations, right. We all have experienced what it's like to sell to somebody or somebody on your sales team has certainly experienced this, where they made an offer too early, right. Where they pitched someone that was not really receptive or certainly would never even, you know, when it's not even at that stage where they could even think about it. Right. So we've all had that negative experience. Jay (27:40): We've also all have hopped on calls where it wasn't really even an enrollment call or a sales call. Right. It was like, the person already knew what our values were. They knew what exactly what it is that we did. They knew what the result was. They knew what the outcome was. They were just checking logistics when, when can we start? Okay, cool. Right. It's more of a friendly conversation than anything. So that's really what we're trying to emulate. Right. And we do this with every single client because their strategy is going to be different. You know, some of those companies, I referenced earlier, student works as an example for them, it's not about generating the lead on the front end. It's about how they could get their entire company listening to the podcast so that they renew for year two, that they were new for them. Right. And so that changes exactly what we're going to talk about. That changes what content we're going to talk about. Right. For them, it's about how can we embed that customer journey and weave it constantly in to, to the content that they're creating that one day, if they're a part of the company, if they're lucky to be a part of the company in the next three, four years, they might have a chance to be able to see these types of results. Does that make sense from a Kathleen (28:50): Yeah. So wait, I'm fascinated by this second example you gave of basically like preventing churn via podcasts. So how, how do you create content that gets everybody in the company listening or like maximizes the number of people? Jay (29:02): I think, I think the, I think a lot of times people get really especially in this industry, right. In the marketing industry, everything is all about like numbers. Right. Which is totally understandable. So it's like, how many times are we posting? What are the downloads? It's, it's these types of questions versus for our clients. We're trying to get the most out of all the content pieces, right. If we're comparing, create one intentional piece of content, we're, it's kind of like we're planting that content on an external channel. Right. But internally, and all of those indoctrination email sequences were pointing to very specific episodes. It's never just, Hey, let's listen to listen to our podcasts. You know, it's listened to this episode on our podcast, right. Hey Kathleen, Hey, check out our top 100 podcasts. Jay (29:55): That's good. Right. It's good. It's it's nice. But Kathleen, I saw that you were doing this project around inbound marketing. We just created this episode around inbound marketing, but I think you would find relevant. Right. So when we think about the types of content, our clients are creating it's how, where is it that they want their customer to go? Where is it that your listeners want their customers to go? And how can you talk about the vision of it? Not necessarily the straight up tactics of today, there's episodes for that. Right. But where is it that you could go? Right. And that's really how we're kind of essentially having these mini sales conversations every single time. And people still find amazing value from it because ultimately they see it as a reminder right. Of them going to where they, that, that ultimate destination, you know? Jay (30:52): And I can't take full credit for this. There was a there I had a conversation with Dean Jackson. So shout out to the Dean who has a number of podcasts is one with Joe Polish. Another one where he does like live coaching in it. So, you know, he asked me one time, what I thought the true purpose of a podcast was. And, you know, I don't remember exactly what I said, but we came to the conclusion that the true purpose of a podcast is really to have an ongoing conversation. Right. It's kinda like if, you know, we all have people in our lives that are like the fitness fanatic people, you know, that every single time we see them, it feels like we should update them on like our high performance habits or, Hey, we're trying a new diet or, Hey, we, you know, I just started working out again. Jay (31:39): Right. That's an ongoing conversation with that person versus let's say they might be chatting with you. And it's a little more about business marketing, right? That's that ongoing conversation. So if you run a podcast, if you have any content marketing, what's that ongoing conversation for you, what's that ongoing conversation that you can remind your customers of that they're on this journey with you preferably for a very long period. And that way you're increasing that LTV, you're being able to increase retention over time. And that's really what we start training our clients to start thinking about and leveraging the medium in this way. Kathleen (32:13): I love that concept of kind of understanding your buyer's journey or that your customer's journey and, and tapping into that to create podcast content that resonates at different stages. But I think there's a fine line there of, you could easily veer into something that's very self promotional or very product centric. So how do you advise your clients about keeping the podcast content educational, you know, and not, eh, but like still relevant to what you do and to that customer journey? Jay (32:46): Yeah. So it's, it's a great point because I think when you tell people, Hey, go, you know, here's like, here's no rules go sell, right. It ends up becoming this like long, crazy, you know, sales pitch it's, you know, great content has that educational piece as well as, as entertaining pieces. Right. And so, you know, we it's w this is a lot of coaching really, when we comes down to the content critiques of our, of our clients is how can we just get them out of like, you know, that, that expert teaching mode, right? How can we get them sharing a little bit authentically about who they are, right. Because don't forget what you said earlier. And at the beginning of the show, podcasting has been around for a very long time before it was called podcasting before this top 100 stuff, before all the ROI conversations, it used to be two or three people that liked talking with each other geeking about geeking out about a certain topic. Jay (33:45): And it didn't matter how many people are listening. Right. They just throw it the recording online, raw recording, right. Maybe a little bit of music here and there. And it would be called internet radio. Right. That's like the true essence of, of podcasting. I think that's why a lot of people love it. It's because it's this unfiltered raw version. It feels like we're listening to a conversation that we are privy to. And we get a chance to, you know, seat in the back and not really have anything to say about it. And we get to listen to some of these amazing conversations. So how can we balance what it is that we want to be able to, you know, sell and, and that, that vision, and, you know, the customer journey, but also still have those human components. Right? So a lot of it comes down to storytelling, right? Jay (34:35): A lot of it just like good marketing, you know, we have these things called the five connectors, right. And these are connectors. They don't all start with C. Right. But they're story connectors, you know, they're, they're, they're little nuanced things that you could do to be a better storyteller in the moment, right. In the podcast scenario. And that's ultimately how we try to find that balance. Because each time we have a client, they're not just becoming the voice for network marketing. They're not just becoming the boys for alternative medicine or conscious families or whatever the topic is that they stand for. We're also helping them find their voice. And it doesn't mean that they don't know how to speak. And a lot of them are very good speakers. A lot of them are great content creators, but what's that, what's that cadence, what's that flow. That's going to work for the, or right. And that requires a little more artistry and a little more repetition for all of our hosts. But that's ultimately what we try to do is balance that because you don't want it be too scripted. And, you know, this is where you insert the call to action and to, you know, overly produced. But at the same time, you don't have it to be this like loosey goosey type of, you know, whatever you feel like podcast experience. Kathleen (35:50): Yeah. It's so funny that you bring this up because I just had this conversation with somebody who's thinking of starting a podcast. And he said to me, I'm not a good interviewer. And I was like, well, one way to get better is to just start doing it. And you know, like the more you have to hear yourself, I'll never forget when I first started podcasting listening to my own episodes. And I said the word. Yeah. And I still do it. Like when I start my sentences, you know, after a guest speaks, I'll say, yeah. And yeah. And this, and yeah. But what about that? And you become really aware of like, not only your own verbal ticks, but you know, your strengths and weaknesses and how you, how you are as an interviewer, as a conversationalist. And I think, I mean, at this point I'm like almost 170 episodes in, I don't, I don't have to do a lot of prep because like, I, I am so comfortable. Kathleen (36:39): It's like second hand to me. But when you start in the beginning, you definitely, I agree with you that you don't want to be overly scripted, but you want to have like a loose framework within which to play that you can fall back on if you get stuck, if you're not sure what to ask, there's that degree of comfort there that, Oh, okay. I have these five open ended questions that I know I can ask, and it will just set my guest off on, you know, riffing on a topic that they love. But that's something that I think I discovered on my own, cause I wasn't working with anyone, but I could see where it'd be valuable, valuable to have a company like yours. Kind of guiding me in that process and shortening the learning curve in the beginning. Jay (37:23): Yeah. Well, I mean, we all know frameworks and this is something we have to tell everybody, right. Which is like, look, we can talk about frameworks. We could probably have an entire different podcast episode on just frameworks, solo episode frameworks, interview frameworks, right. And, and, and, you know, storytelling frameworks and from a high level, you know, but at the end of the day, there's nothing that beats that natural curiosity, that natural energy or flow that that host has. And as you probably have experienced, and it probably can attest to, it takes a little bit, it takes just a little bit of time to be able to find that, that, that comfort level. Right. But if business owners or marketers out there that do a lot of content marketing right there, chances are, they're going to love you no longer form conversations even solo episodes. And I think it translates those skills, communication skills translate quite well when it comes to podcasts. Kathleen (38:20): Yeah. Totally agree. Well, we are coming up on our time. So a couple of things as we wrap up the conversation the first is, can you give me just some quick examples of clients you've worked with, who've seen amazing from this, whether it's a great launch or great ROI, you've peppered a few in the conversation, any others that you want to mention? Jay (38:43): Yeah. So we worked with a, a different SaaS company. They have multiple verticals that they're going after. We created pretty much think of it like a mini series per vertical, right. So much so that each salesperson responsible for whichever vertical or whoever you're chatting with, they would essentially have once again, these audio assets that they could go back to the client or a prospective client with, or go back to the prospect with and say, Hey, we actually created, if you're in the real estate niche, we created this mini series on how to be able to leverage what we do in the real estate world. Right. So context right away, they were able to get a client on the, like the second day of their launch, because we had launched with three, four different episodes. They had segmented their lists and said, Hey, if you're in this niche, listen to this one. Jay (39:31): Right. Don't just support the launch. But listen to this episode that just created some great conversation starters there. Right. and, and they were able to see an ROI right off the bat. Other of our clients have went on, built the community, built up a bit of audience. They didn't have that email list coming in. And then maybe six months down the line, they opened up a coaching program. Even if it was like a beta version of side coaching program, they opened up their mastermind that they've been wanting to do. Right. So you can kind of pick and choose which product and service you want to be able to go. But yeah, so those are some off the top of my mind. Love it. Kathleen (40:08): All right. Totally changing gears now. So I have two questions I ask all of my guests at the end of the podcast, and now it's your turn. Okay. the first one is this podcast is all about inbound marketing. And I'm curious, is there a particular company or individual that you think is really knocking it out of the park when it comes to great inbound marketing these days? Jay (40:31): So it's so funny because like you told me that you're going to ask me this. So the first company that comes to mind is HubSpot for whatever reason. Absolutely. And you know, I know that you, you know, there there's some, you know, affiliation and all that good stuff, but yeah. I mean, look, we're talking about them, so it's, it's working. And you know, I, I think they do a superb job. Kathleen (40:55): Oh they are absolutely amazing. And you would not be the first person who mentioned them, so that's definitely to their credit. Jay (41:03): Yeah. I added another point. Yeah, Kathleen (41:05): Seriously. Second question. Most marketers that I talk to, one of their biggest pain points is that they have a really hard time keeping up with just all the developments in the world of digital marketing. It's changing so quickly. So how do you personally stay up to date and keep yourself, Jay (41:24): Okay. This is a pretty interesting question because I think we're living in a world where it's noisier than ever. And I see this happen to business owners and marketers, all the, where they get so excited about it. It could be anything. It doesn't mean the thing that they're getting super excited about doesn't, you know, is not applicable or, or, or works. Regardless of it's a mini webinar or a quiz funnel, podcasts, a tech talk, right. Like it, all of them work. Right. But I'm a big believer of mastery of platforms. And, you know, I'm not saying that just because we have all these amazing things for podcasting, it doesn't mean that your business like it, it might not be a good fit for your business, right. It's, it's, I'm not a big believer that everybody should have a podcast. Every business should, should, should do that. So the way I actually keep myself up to date with it is I pick one each year, just try to pick one marketing, like initiative and one marketing platform to just truly master. And I find, or at least the last few years I have found it to be more fruitful. Just from my productivity and my focus. Kathleen (42:32): That's really good advice. I suspect a lot of people will struggle with that because we, as marketers also suffer from shiny penny syndrome. Jay (42:42): It's business owners. Right. And I think that the question I ultimately asked myself about a year and a bit ago, which what kind of business and what kind of life do am I going to be happy with? Right. Do I want to, you know, find cool little hacks and things to create a little bit of momentum? Or could I find something to really double, triple, quadruple down on and actually just be able to dominate it. Right. And so it's like, I totally hear you because I think so many entrepreneurs and so many marketers in general, they want to be able to say, Hey, you know what I know about this, I know about this. And all of it is really amazing, I think you just have to choose. Yeah. Kathleen (43:18): Absolutely. All right. Well, we're, we're at our time. So if somebody is listening and they want to reach out and ask you a question, learn more about what you're talking about or connect with you online, what is the best way for them to do that? Jay (43:32): So two different spots. One is, if you want to see our entire podcast process from beginning to end, like we lay out all four stages, we call it the top 100 buyers podcast system. You can go see that whole system at doneforyoupodcast.com. If you want to reach out to me and socially stalk me, probably Instagram is the best way to being able to go do that. We post there pretty much daily and our websites, podcasts, your brand in case you want to dive into some other case studies and you want to see every, you know, all the deliverables and all that good stuff. Kathleen (44:06): All right. I will put the links to all of those places in the show notes. So make sure you head over there to check it out. And as always, if you're listening and you liked what you heard, or you learned something new, head to Apple podcasts or the platform of your choice and leave the podcast, preferably a five star review because that's how other people find us. And if you know somebody else who's doing kick ass, inbound marketing work, tweet me @workmommywork, because I would love to interview them. Thank you so much, Jay. This was a lot of fun. Jay (44:36): Yeah. Thank you, Kathleen. This was great.

So Jay & Dave helped where they could See omnystudio.com/policies/listener for privacy information.

105. Insights from Federal Prison Camp   Innocent from The Inside Blog: By James Catlidge James Catlidge is serving a 60-month sentence for a white collar crime. He is a businessman that got caught up in a criminal probe. Prior to surrendering, he began writing a blog. We are recording James’ blog, Innocent from the Inside, to help more people understand the challenges of surrendering to federal prison. James serves his sentence with dignity, and readers may find hope in his positive mindset. For more information, visit PrisonProfessors.com   Below is the written version of his blog from one of his entries, describing his second week in a federal prison camp.     Very dramatic week.  I have insulated myself both physically and mentally for the road ahead.  As each of you know, I am an optimist having grown up on the sunny side of the mountain.  I earnestly prepared to be here.  I immediately deployed a strategy of kindness, openness and seek to be very helpful with everyone here at Camp.  I cross racial lines, language and religious barriers.  This strategy has allowed me to live peacefully and build relationships that are essential to make life at Camp easier.  This week I got two reminders of where I am: 1.  My workout buddy, Mike, who is 6'2", white, 220 lbs. was physically threatened by a crazy inmate on the tennis court.  They don't do a lot of talking here, things get escalated quickly.  The awkward part is WE were playing doubles and winning and the other guy was losing his cool.  Mike approached the net to discuss the obvious verbal altercation and was told the following, "do you want to go in the bathroom and settle this right now?"  Then this was said, "you don't have a door on your cube where you sleep at night."  This of course, is not a wise thing to say.  Immediately I'm left to jump in the middle and crazy guy's partner also jumps in and after a few more verbal threats both guys back off.  But the reality of grown men willing to lose their freedom over a tennis match was disturbing. 2.  My VERY good friend, Jay, is a dishwasher in the kitchen.  Very high moral character.  His IQ is 159 (a chartered member of MENSA) on the outside he is a high level securities lawyer.  I personally review many things with him for his assessment .  NO DOUBT the smartest man I've ever known -- #2 is Bud Dock. So Jay had 2 Mexican gang members stealing food by the pound right in front of him.  He warned them to stop (its our food).  Jay was trying to protect our food from these thieves.  They bristled and told him to mind his own business.  When he left for his job the next morning at 6:00 am., they entered his cube and poured Mackerel (stinky fish) in his clothes, on his bed, in his shoes and ruined all of his stuff.  This hurts because it has the real potential to escalate quickly into a war with whites versus Mexican gang.  As I soon learned, this theft has been going on for years, an economy unto itself that Jay just naively stepped in the middle of,  Jay is now classified as a "snitch".  So I am carefully navigating my relationships attempting to turn down the volume on this.  As I write this Jay and I have had hours of discussion about human nature and the prison/camp life that is very unique to the world we came from.  Jay needs both a friend and advice.  I will be both. My week has been a sobering reminder of where I am and who is in here with me.  I expect things to settle down, but it is very volatile.  Looking forward to a calm week ahead.  I AM SAFE!     

The 2019 Year is coming to a Close.....So Jay & Fit thought it would be a good idea to sit down and talk about some of top news stories of 2019!

So Jay the man of 1000 voices, and Miss Melissa the Bathtub Mermaid once again drag along for an epic Journey with Stephen King’s Salem’s Lot. So as always please […]

When asked to list the three most important issues facing the world today, 1,599 Canadians polled respondents noted that their top choices were “climate change,” “rising cost of food and energy” and “the environment or pollution.” Climate is on everyone's mind, including Justin Trudeau, Andrew Scheer, Elizabeth May and Jagmeet Singh. So Jay, Dan and Leor tackle the question of where does each political party stand on climate change. Remember to get out and vote in October!

So Jay is helping the NFL with Roc Nation. Too soon?

This question was sent by Jay and Pauline. They are responding to my blog post from yesterday about playing with pointed high-heel shoes. I talked about when one lady, beginner organist, came and tried to play with high heels and pointed toes. And at the end of it I asked what our listeners think, should she keep trying to adjust to the difficult of playing with these high heels and pointed toes, or should she just get a pair of real organ shoes. So Jay responded with following message: I think it’s better if she (or anyone) can get closer to a ‘real’ pair of organ shoes. I’ve found that it’s more difficult to learn and remember good pedal technique, when you’re changing shoes constantly on which you play pedals. It’s better to have some consistency. Some people may not have the funds to purchase great organ shoes, like from the Organmaster site for example, especially students. I don’t have a ‘genuine’ pair of Organmaster shoes either. I’ve thought about purchasing a pair of those, but just haven’t yet. Mainly because I had an older pair of shoes that I just had resoled—just had a leather sole and a higher heel put on them, and they work fine for me. Cheaper too! In doing that though, you need to make sure that if you just replace the heel, that the rest of the sole is leather, or at least not rubber. Something that will slide easily on the pedals. That’s my two cents worth. And Pauline writes that she plays organ shoes less. So she writes: Hi, I play organ shoeless. Because when I took organ lesson before we’re not allowed to wear shoes into the studio. And at home we also don’t wear shoes inside the house. And after so much practices without wearing shoes, I felt more comfortable without shoes. I can feel the pedals better. 1st day I played in church I also took off my shoes. So I m a naked feet organist. In your opinion what do you think? No standard or just being natural.

Jay Campbell is a Champion Men’s Physique Competitor, Author, and Entrepreneur. Follow him on Twitter Check out his Website Listen to his Podcast -AND- Read his fat shredding guide: The Metabolic Blowtorch Diet. Motivation Health "I've tried pretty much everything... I've worked with various people on diet and fitness, and I kind of evolved my own diet. It was a version of a fasting diet, but it was also tailored to the unique wants and needs of the individual. Subsequently, I think it was about 2012, maybe 2013, we came up with a version of The Metabolic Blowtorch Diet. I used it with my inner circle... all the way up until we wrote a book on it, which came out at the end of September 2017. " Jay explains his protocol of Intermittent Fasting wherein a person eats a large, high-protein, meal before the fast begins with a period of fasting that lasts about 18-24 hours. Essentially, on weight lifting days the individual needs to eat, and on non-weight lifting days the individual fasts for 18-24 hours, and ideally practices some form of fasted cardio (with that cardio session being LISS, or low intensity-steady state cardio). We talked about the concept of eating a high protein meal prior to a long fast in Episode 106 with J. Wes Ulm. Fitness "The most important thing as we age is to build muscle... Muscle is the greatest deterrent to disease because the more muscle a person has the more metabolically active they are, that also means the more resistant they are to the various diseases of aging. All disease is metabolic in nature... it's a very intricate system internally..." Jay explains that the higher muscle mass a person has, the less insulin resistant they become. Since there are so many diseases with metabolic syndrome and insulin resistance as a primary factor, therefore a higher insulin sensitivity (or less insulin resistance) makes a person more resistant to diseases. For his personal training schedule: currently Jay lifts weights Monday, Wednesday, & Friday, with Tuesday, Thursday, & Saturday being fasting days combined with LISS cardio. Peace of Mind "Honestly, up until 6 years ago my peace of mind was to go to sleep at night... Basically, what I would call peace of mind is doing 'inner work'... however you define it, it's a silencing of the mind, and all of this insanity that we have today from a technology standpoint, from a distraction standpoint, from social media ... As a human being you have to be able to go and separate that, (and) have what you would call 'me time'... a lot of people talk about meditation... it's kind of hard sometimes to go within and settle down. So, for me I do a lot of contemplation... going to a place where I am peaceful and there is no distraction... That, for me normally, is to go out in nature... in commune with Mother Earth... You're essentially connecting with all that is on this planet... depending on your level of belief, and depending on what you do that can consist of anything. For me, it's praying, and I'm in essentially my own conversation with God... I'm not a religious person at all, but I'm just a spiritual person. I believe God is within all of us, and that we all have souls, and by getting in touch with our souls we're on a direct pipeline to God." We talked about the similarities between prayer and meditation before in Episode 101, with RuEl. Adapt & Overcome "The greatest opportunity in life is through contrast and struggle... I've always been a go-getter. I've always been a do-it-yourself person. But, once I started realizing that there were no mistakes, there were no failures, there were no collapses, that everything was a learning experience and an opportunity to be better and to learn from, my entire life changed. I look at that now today, and I always try to work with as many people as I can because I'm all about service to others... That's my whole entire life now... That's really the goal of being here as a human: How many people can you truly help and serve?" May the wind be at your back... We covered so many topics in this episode, and ran out of time before we were halfway through the list. So Jay has agreed to come back at some point down the line for a follow up show to cover more information from his books. Be on the look out for that episode in the future. As always: may the wind be at your back along your journey towards health, fitness, and peace of mind.

Get Design for Manufacturability (DFM) tips from Jay Colognori, Director of Business Development at Electronic Instrumentation & Technology (EIT). DFM and Design for Assembly (DFA) are important to engineers who know you can’t just design a PCB and throw it over the wall to manufacturing. Early and proactive optimization of all the manufacturing functions from fabrication to assembly of the final system is key. Listen to Jay and Judy discuss high-yield designs, EIT’s value-added engineering services and the latest state-of-the-art inspection technology and test capability.   Show Highlights: Jay was educated at Virginia Tech where he attained an EE Degree, followed by a Master's in Electrical Engineering at the University of Virginia. He spent  most of his career in the mid-atlantic and his career spans from board level electronic design to applications engineering doing custom microelectronics for a couple of years, eventually ending up in PCB Design first at TTM and now at EIT. EIT has been in existence for 42 years, and specialize in electronic manufacturing services, turnkey builds, box builds, and demand fulfillment and consider their Engineering value add as part of their DNA. EIT has three facilities on the East Coast, consisting of over 200,000 sq ft. They have a facility in Danville Virginia, headquarters in Leesburg and another in Salem, New Hampshire. Altogether they have eight surface mount lines. The Danville facility is designated as the low-cost center of excellence and is also a 100% vertically integrated location - it is built for box builds. Leesburg and Salem are high-tech facilities with the latest state-of-the-art universal equipment, as well as the latest and greatest inspection technology and a full suite of test capability - with a lot going on and a story that needs to get out - it’s almost been a secret! New EIT website DFM: Bare board tips 2 objectives - 1) to design so that it can be fabricated reliably and with high yields, and 2) so that it can be assembled VM Pad requires a wrap plating process to provide a reliable button around the via. This process requires more copper which can wreak havoc with fine line design, so be sure to plan upfront and move those fine line geometries to the inner layers. Overlapping via structures can’t be made. They need to be stacked and sequential, not overlapping. Sit down with your PCB Fabricator at the time of stackup development, before you even start that router and make sure everyone’s happy with the stackup. FR4 has too high a Dk for high speed designs today and new materials such as teflon or ceramic-filled laminates are becoming more common. If you work with a new material, consult with your PCB fabricator to see how the rules have changed with that new material for the speed you desire. DFA Wisdom: Common Pads - so close together that they touch, rather than routing a thin signal from pad to pad is a common problem. We don’t want them to physically share the same space which will cause loss of control over the solder flow. Keep the pads apart and just run a small solder trace between them. The via in the pad has to be filled, it must be plated over and planarized. Sometimes the planarization isn’t done properly and even a little dimple, with a BGA on top, will cause the gas trapped beneath the solder paste, to expand ferociously and blow all the solder out of the pad at reflow. Always use non-conductive filler it’s much less expensive. The benefit of using conductive fill from a thermal point is negligible and is too expensive for the return. Thermal conductivity is defined in Wattmeters - if you use a conductive fill, you only get 6 more wattmeters which is rather pointless because the copper is already doing all the work. When a thermal via is located in a big plane, with a copper button around it - the button will be in contact with the plane and this is a big no-no. It compromises the solder flow again. Do a sprocket arrangement around that thermal via button. This will create a gap between the button and plane and sprockets simply act as traces surrounding it - very good design practice, frequently missed. Especially on backplanes with active components, this will require retooling to enable manufacturability. Why has design migrated as a service inside many EMS companies? What is the value to the customer? It’s a benefit to both the customer and the EMS. We want to do more for the customer than just assemble the circuit cards. We want projects going through without a hitch, no delays. What we all want is production of electronics. Why did EIT recently choose to onboard Altium Designer internally over other tools? Firstly it’s an all-inclusive package. It’s schematic and design, we like the ECAD and MCAD interface which makes it easy to do 3D fit models. We love the room creation capability that allows you to reuse previous designs. It has very solid DFM rules capability which are set up in advance - that’s a nice piece of insurance. It’s reasonably priced compared to the other high-end tools as well. Engineers After Hours: Big hiker, especially the Rocky Mountains. We’re going to do 3 national parks this summer. Unique hobbies? Jay has been a dart player since the age of 19. Played in a couple of US opens. Pro advice: 2-3 beers is the sweet spot for optimal dart throwing performance.   Links and Resources: EIT Electronic Instrumentation & Technology Website Jay Colognori on Linkedin EIT on Linkedin About Jay Colognori AltiumLive 2018: Annual PCB Design Summit   Hey everyone, this is Judy Warner with Altium's OnTrack podcast. Thanks for joining us again. I appreciate everyone that's following, we are spreading like wildfire and we thank you for all your comments and opinions and we always look forward to hearing about things you want to hear - so reach out to us on Twitter; I'm @AltiumJudy, or you can connect with me on LinkedIn or Altium is on LinkedIn, Facebook, and Twitter. So today I have a longtime friend and ex colleague, Jay Colognori and Jay is the Director of business development at EIT which is Electronic Instrumentation and Technology in Richmond Virginia, and you're gonna have fun just listening to Jay because it's like talking to Matthew McConaughey! So you girls out there? We're gonna just have fun listening to Jay talk... Just kidding, but he does have a nice Southern drawl. So Jay, thanks so much for joining us today, and we look forward to talking to you about DFA and some technical stuff today. So thanks for joining. Thank you for having me. This is an exciting time at EIT we just added on Altium capability and so I'm delighted to get to the word out, and what better way to do it than talking to you? Well, you know when you suck up to your friends at Altium, you get on the podcast. That's how it works around here. So Jay, Why don't you start out by telling our listeners a little bit about your educational background and your professional background sort of set the stage for us? Okay sure. I picked up an EE Degree at Virginia Tech and then a Master's EE at the University of Virginia. So you could say I'm a son of Virginia for sure. I managed to spend most of my career here in the Mid-Atlantic and my career spans from board-level electronic design to integrated circuits, VLSI design, and then kind of jumped over to the other side of the table and became an Applications Engineer, doing custom microelectronics and had a few years running a rep firm making some commissions along the way, and then I ended up in the printed circuit board business working for DDI and VIASystems, now TTM, and one of my customers was a company called Zentech which was an Electronic Manufacturing services company, and I went to work for them. And now I work for EIT who is also situated in the Mid-Atlantic. I do want to correct one thing you mentioned. I live in Richmond, Virginia, but EIT is based in Leesburg, Virginia where we have two other facilities, I can talk some more about that. Alright. Thanks for correcting me there. So with all that variety of background why don't you tell us a little bit about where you are now and about EIT and what their expertise is, and what kind of technology makes they handle and so forth? Yeah. Okay, so I joined EIT back in March, very happy to be there. This is a company that's in its 42nd year of providing... Wow. Yeah - Engineering services which then led to electronic manufacturing services. So we do both; engineering is very much in our DNA, we consider our engineering value-add to be an important part of most of our customer relationships. So, you know, the thing about being in the electronic manufacturing service is that it's kind of a commodity when you look at it from the standpoint of just picking and placing parts with machines. So, we're looking to engage customers at additional levels, including engineering, turnkey builds, turnkey testing solutions, of all manner, box build if necessary, demand fulfillment, soup-to-nuts… so that we're doing more than just using those machines. And EIT has three facilities on the East Coast. Altogether we have over 200,000 square feet of brick and mortar which makes us pretty big for a small company. We have a facility in Danville, Virginia. Our headquarters is in Leesburg. And then another in Salem, New Hampshire. Altogether, I've got eight surface mount lines to keep busy. Danville is what we designated our low-cost center of excellence. It's also a 100% vertically integrated location because they can do any kind of metalwork, cabling wire, box build. We have all that in place. It's a purpose-built facility to support the box builds, which we like to do for our customers. We don't do metal stand-alone, although occasionally I'll build a heat sink or something for somebody. We tend to allocate that factory towards our customer box builds. Okay. And then Leesburg, and Salem New Hampshire are high-tech facilities, they both have the latest state-of-the-art universal equipment, so we can back each other up if something goes wrong and they both have a full suite of the latest and greatest and automated inspection technologies and a full suite of test capability. Wow that sounds impressive! It's a heck of a lot going on, and a story that needs to get out; it's kind of been a kept a secret lately so yeah... I haven't heard of them. I mean I'm on the left coast, of course, but I had not heard of them, but they sound like a really great facility with a really good… going all the way from true engineering to box builds. That's nice. So… and we'll make sure to share the link, by the way, for any of you listeners who are looking for a good EMS or engineering service or whatever. We'll be sure to share that link on the show notes. So yeah, and please do, because we're launching a new website next week, so I want to get that out. Okay. Hopefully the timing for that'll work out. Okay. Alright good. We'll send you some traffic for your new website. So Jay, because of the breadth of your knowledge and experience and background I thought it'd be great for our listeners today if you shared a few tips from, you know, being that you came from some of the largest board manufacturers and certainly in North America and almost the world - maybe three tips or so, on bare boards and then a few on DFA to help the designers in our audience, and engineers in our audience, that might want to learn a few tips and tricks from a pro? Okay, you know I came up with a few of each, you know, really when you're looking to design a printed circuit board, you have two fundamental objectives: one, to design it so that it can be fabricated reliably and with high yields. And then two; so that it can be assembled. So there's mistakes that can be made that can affect both key processes. So first of all, let's talk a little bit about PCB design issues that affect PCB fabrication and reliability and, you know, none of these I think are gonna be earth-shattering, but it's interesting to see the same mistakes being made a lot over and over again.So, we just kind of keep - we're banging the drum and we hope everybody gets the message sooner or later. So, I guess beginning with VM pad. There's more and more VM pad today, by necessity, and VM pad, in order to be done reliably, requires a wrap plating process. Without getting into specifics of what that does, what the purpose of it is, it provides a reliable button around the via. Without the wrap plating process. It's an unreliable arrangement, but that requires the addition of more copper on the outer layers than you would see otherwise, and this wreaks havoc with the fine line design. So, if you're at 3 mill tracing space or below, you really can't tolerate that extra copper; so it requires planning upfront. Understand, if you're gonna need wrap plating and if so, maybe move those fine lines geometries to the inner layers where that won't come into play. Okay, that makes sense. And it'll get you, I mean, you think your design's done and then the next thing you know, your fabricator says, well you know, you realize I'm going to add this much copper to the outside and now you're violating tracing space. I've seen this happen too when there's multiple on RF and microwave boards too and you have... when you're doing sequential LAM or whatever, and you keep plating, plating, and people don't, when they do their simulations, don't add in those extra layers are getting extra copper too. So you really can throw you off. All right. That's a good one. Here's another one that you know, I'm told we're still seeing a lot of it in the market by the guys that I used to work with at DDI, and that is, you know, they'll see overlapping via structures where the designer has put a via from say, level one and three, and another one from level two to eight; that can't be made. They have to be stacked; they have to be sequential. They can't be overlapping but believe it or not. You see it. I've seen it many many times, but you know, to be fair, sometimes when I look at those cords and figure out how they're gonna be stacked up, it… you know. I get confused too. So... Well, I mean, I'll say this again and again: sit down with your PCB fabricator at the time you develop your stack up and your basic via structure and basically your structure is going to be driven by the toughest part of the design. Maybe it's a BGA with a finer pitch than you've ever used before. You're not even sure how to route it, you're probably going to have to stack some micro vias, or at the very least, have some blind or buried vias to get the job done. Sit down with a fabricator, before you even start that router, and make sure that everybody likes the stack up and that it looks manufacturable. Yep, very sound advice. Okay, that's another good one, got another one for us? One more I want to talk about, because this is happening more and more, you know, all the designs are getting faster and faster. I mean, high speed digital is now in the radio frequency and, FR4 is just has too high a dielectric for most of the new designs now, so many PCB designers are going to have to work with materials they haven't worked with before, the more exotic, more expensive materials, and when you start talking about fabricating a PCB with Teflon versus FR4, you're talking about different processing altogether. So, when you go to a new material, consult with your PCB guy as to which material would be suitable for the speed you're looking at, and ask them, okay, how have the rules changed with that material? What are your limitations? And you can ask the EMS provider the same question, because the parent circuit board is the foundation upon which all of our business is done. So we understand PCBs, but I think especially with materials you want to talk to the fabricator. Yeah, it's true and when I worked for an RF and microwave shop once, I told them, I said: you know, sometimes when you see a piece of Teflon material and a piece of... I don't know, Rogers 4350, until you strip the coffer off. You can't tell it's different, but inside the board shop that Teflon can turn into bubble gum, it's not reinforced. But when you take the copper off and you go like this [motions] it like flaps in the wind where 43-50 will remain rigid so, kind of gives you a visual sense of, this is radically different. And the way that it processes inside the shop, and how, the way it interacts with chemicals, moisture, heat, so it is true - the closer you can be when you go into those materials, to your fabricator. Okay, those were three good ones. All right how about DFA wisdom? Okay, well one we see quite often, and I guess it's tempting for the designer to do this, because he thinks he's kind of found a shortcut and a way to use less PCB area, but you see a lot of guys trying to use what we call common pads, and these are pads that are so close together that they touch, rather than routing a thin signal from pad to pad. So these pads do share the same signal, but we don't want them to physically share the same space. That causes us problems with controlling what the solder does once it flows, so keep those pads apart, and run a just a small signal trace between them. And then we'll let the solder mask do the rest, and we can control the flow of the solder. So that's a real simple one, but we run into it a lot. Okay. I talked before about VM pad, we see a lot of designs where people don't fill that via. If the via is in the pad, it's got to be filled, and it must be plated over and planerized. Sometimes that's done properly sometimes it's not. There's a little dimple there... Yup. If there's a dimple in that pad and I place a BGA ball on top of that gas, it's gonna get trapped underneath the solder paste that I apply and there'd be a little air in that dimple and heated gas expands; it expands ferociously. It doesn't want to stay where it is and it'll blow all the solder right out of the pad at reflow time and you know I have customers argue with me against it, it is expensive to fill and planerize via, but it's the right thing to do. You have to do it if you want reliable BGA connections. These are leadless parts that we can't inspect visually, we have to use x-ray. It's not really practical to use a hundred percent x-ray inspection except on high-reliability applications like military, maybe medical. So we lot, we lot-sample these BGAs with X-ray and if we don't see any problems with a lot we carry on. So, I can't emphasize that enough, to fill those vias and fill those vias properly. And I would add further, that there's no point, you know, we have some people that are using thermal vias, these are vias really which are designed, not necessarily to conduct an electrical signal, although they do, but to conduct electricity from a hot part from maybe a ground plane, might be an inner layer or wherever, and you run into people who call out… so there has to be a filling to fill those vias before they're plated over. Right. And there's two types of filling: there's conductive and there's non-conductive. I strongly recommend never to use conductive. Non conductive is much less expensive. The benefit of using conductive fill from a thermal point of view is super minimal. I mean, the copper's doing all the work... Okay. -and if you need to draw or pull more current or more thermal energy, just create more thermal vias because the copper's doing all of the work. I mean, I'll give you some numbers: thermal conductivity is defined in wattmeters, a typical via is going to give you over 600 wattmeters of conduction, if you fill it with conductive fill you only get six more wattmeters. What's that compared to... Oh, yeah. -380 I'm sorry, 380's what the copper gives you. The non-conductive only has point six wattmeters.But the point is both of those are in the noise compared to with the copper's doing. Right. And last but not least. Good luck trying to get a printed circuit board fabricated in China with conductive fill they don't do it over there. Really? Right so well, maybe somebody's doing it but we're having a hard time finding any. Interesting hhm.Why is that? Because it's not, it's not... They just don't like it? It's not important so we're just not doing it? I don't think anybody should be doing it, it doesn't make sense to me, it's too expensive for the return. Interesting, I'd never heard that before actually, but it makes sense with those numbers. I'm kind of surprised it took root for a while. We recommended as far back as five years ago, at DDI, not to use conductive fill, I think it's a dinosaur that it's day has come and gone, but there's probably some engineers out there right now, going no! Huuu! [laughter] We'll see... Yeah well show me the data, you know, and when when there's enough good research out there and data people stop doing it. I'm sure. Okay, so along the lines of thermal vias, here's another tip. A lot of times a thermal via will be located in a big plane so you'll have the via, and the copper button around it will actually be in contact with the plane - this is a no-no. This makes it very hard to deal with the solder flow again. So what we ask our customers to do; is do a sprocket arrangement around that thermal via button and so basically that button will exist -  there'll be a gap between it and the plane around it, and then the sprockets are simply traces above, below, and the right and left and that - it's an arrangement of the sprocket - very good design practice, frequently missed and, it's not unusual that we have to go back and retool the board to add those in order to make it. Especially back planes with active components; you see a lot of that and they have to retool to add that feature to make it manufacturable. Well, these are good tips. You were concerned you didn't have good tips. I think these are really good tips actually. Well glad you do. I do, not that I spend all my days, you know, pondering DFA these days, but that's good. You know Jay, you and I worked together for a small bit of time and something I've noticed over the years I don't know... maybe five, ten years, it seems like there's been a migration of more EMS shops that go in to have PCB designers in their shop and not so much I guess, fabricators - at least that I've noticed, they may be there, of course they do with larger shops, but why do you think that is and why do you think that's a good idea? Well, I think it's a great idea for both the customer and the EMS. We, as I mentioned before, we want to do more for the customer than just assemble the circuit cards and if a customer, an Altium customer, finds themselves in a position where they need to outsource some of their design, maybe they you know, their designers are saturated, maybe they just need the resources. What better place to do it than at a guy that knows how to assemble the cards and really understands the issues about fabrication and about assembly. Your chances are that the design from your EMS provider is going to go right through new product introduction without a hitch, whereas if you do it internally and you're not aware of some of the issues you know, it won't go through it without a hitch. We may not catch the problem until it's too late. And we may see several tooling iterations, and you'll see a delay and nobody wants to delay during new product introduction - everybody's in a hurry to get their prototypes. And nobody wants to waste money because that's going to be expensive too - Yeah, but we think there's a lot of serendipity between that particular engineering function and getting to what we all want. Which is production of electronics. Well that does make sense in that, we both know Mike Brown, and Mike I trusted implicitly to know about fab and assembly and he would catch all that stuff so he did have a broader understanding than maybe, somebody who just does, you know has a consulting firm say, that does designs because he's around it all the time all, day long so there's certainly a lot of exposure there. So that makes sense. Well, first of all, welcome to the Altium family! You told me recently that your designer on-boarded Altium Designer 18, that's exciting for us. So thank you for that. What made you - I'm gonna go for a little pat on the back for Altium right here. I want you to tell us why you, why EIT chose to go Altium Designer over perhaps another tool? Okay. Well, we think some of the key features of Altium; first of all, it's an all-inclusive package so it's schematic capture and printed circuit board design. You don't have to worry about working with two different pieces of software. We like the fact that there's an e-CAD m-CAD interface which makes it really easy for us to do three-dimensional fit models once we place the components. We love the room creation capability which as I understand it, allows you to take a previous design, a piece of it, and then just kind of cut and paste it right into your new design. Yeah. So you don't have to reinvent the wheel. I think that's pretty strong and then, last but not least very solid DFM rules capability that you know, is really going to help us get to where we need to be. I mean the fact is these boards need to be designed to IPC standards and the fabricators have tailored their process to meet these standards; and when you send them something that's outside those bounds, the mechanism sort of locks up. It just doesn't work. You'll get a 'no-bid' or bells will go off, so those design rules are critical and that you have the ability to set them up in advance is a nice piece of insurance so; I think it's a reasonably priced tool compared to the other high-end tools as well. So we're pleased to have it. Good. Well, thank you again we're happy to have you on board and I'll needle you later about sending your designer to AltiumLive because we're gonna have a really good conference with some good training coming up. So your designer will probably enjoy going if you guys have the time and budget to do that. Well, keep me posted on when and where. I will it's coming up in October. So Jay, we're kind of wrapping up here, but if you've listened to these podcasts before, you'll know that sometimes I like to ask designers or engineers like yourself, what you like to do after hours, and we call this portion of the podcast designers after hours. So, I know you have a couple interesting hobbies...so why don't you tell those to our listeners because I think they're kind of fun? Well, I'm looking forward to 10 days in Montana and Wyoming this September, I'm a big hiker, and nothing is more fun than hiking up in the beautiful Rocky Mountains. So we're gonna hit three national parks; we're gonna do about two to six hours of hiking a day or as much as my legs can give me and just have just an awesome lifetime outdoor experience and hopefully not run into a grizzly bear along the way… my wife's really worried about that, by the way [laughter]. Bring your grizzly repellent! And then, I know you wanted me to talk about one other thing... My favorite... Yeah, as you know, we business development types are very competitive and what better setting to compete against each other than you know, in a pub throwing some darts. So I've been a dart player since I was 19 and took it very seriously for a while, and spent way too much time on it. Actually traveled every weekend to tournaments all around the United States and played in a couple of US Opens. But that was a long time ago, now I just play for fun on Monday nights. That cracks me up. You are the one and only competitive traveling dart player that I know... Okay, but my favorite part is - tell about the beer to success ratio of a good dart player. Oh yeah, so so we're throwing a 27 gram projectile at a target about the size of a dime and turns out, that if you get nervous or you try too hard, you're not going to be very successful with that. So, it turns out that, that second or third beer really kind of smooths out your stroke and you generally shoot a little bit better. At least that's what we rationalize. And what happens if you go over three? Yeah, that's that's a slippery slope indeed. You've got to be careful... That is so funny oh my gosh. Okay well, that is like one of my favorite, I think, designer after our hobbies yet. So when I come out, we'll find a place and throw a few. Okay. Alright, I'll get my three beers ready Okay! No, actually for me, I'd be like half a beer, like three beers you'd be putting me in an Uber and sending me home. I'm a wimp. So Jay, thanks so much for your time. These have been great tips and it's good to see your face my friend, and I wish you all the success at EIT, and we will certainly share all the links in the show notes and we'll also put the link to AltiumLive in the show notes and we'll encourage your designer to come out and join us as one of the new new beasts of the Altium family. So we'll include that as well. So thanks again for joining and we'll talk to you soon, my friend. Thank you Judy, it was my pleasure. Thanks again for listening to the podcast. This has been Judy Warner with the Altium OnTrack podcast and Jay Colognori from EIT, and we look forward to seeing you next time. Until then always stay on track.

Michael Neeley is a podcaster and an entrepreneur. He's a business coach and he empowers other entrepreneurs to live the lives they've always dreamed of. He's the host of the podcast, 'Consciously Speaking', and also his new podcast, 'Buy This, Not That'. Michael used to be a knight in shining armor; he was an actor who spent a good portion of his career on horseback before starring in a couple of soap operas and some independent films. Michael's son, Tristan, was born back in 2002, and at that time Michael decided he wanted to leave the smog of Los Angeles and settle in an area with clean air and clear skies. So Michael made a transition and has moved to a role where he enlightens others as a mindfulness business coach. Contact Info Website: www.MichaelNeeley.com Podcast: Consciously Speaking Podcast: Buy This, Not That Event: Transformational Business Event - Your Authority Blueprint Live(Listen to the interview for a $100 Off Coupon Code) Conversation With Michael Bruce: How do you get grounded in your life, Michael? Michael: For me, meditation plays a big part in it and it's not about like sitting down on a cushion for 45 minutes at a time. It's more like, uh, you know, while I'm going for a walk, if I'm walking the dogs, I can use that as a meditation. It's a matter of fact. It was so cool. I walked them yesterday, I took them over to this little park area that we have here near my home and I unleashed them and let them run and I laid down on the grass and stared up at the sky and meditated for about five minutes. It was total bliss and just little things like that where you can relax the mind and let go of all of these crazy monkey mind thoughts that are running through our heads about our business constantly. If you're a solopreneur or even about life in general, you can get caught up in all this stuff instead of just, OK, here I am. I'm just a human being. Bruce: Your son Tristan was born in 2002. Has He inspired you to be mindful? Has He taught you anything about being grounded and being centered? Michael: Well, Tristan is my constant teacher every day and you know, he's my why. He's the why of what I'm up to in the world and that's the part that I've got to bring mindfulness back to. If I get too caught up in doing the work and I don't spend the time with him; he's the reason that I'm doing the work. And so if I don't take the breaks to spend the time with him, then it kind of defeats the purpose. And so yeah, he's a constant teacher to me. Bruce: How will mindfulness play a role in your upcoming event that you're doing? Michael: A lot of people look at business and they don't see the correlation of how mindfulness plays into that and I know maybe in larger corporations it's less relevant in the bigger picture. Certainly on the smaller scale and when we're talking about the people that I'm attracting for my event, which are visionary Solopreneurs, as I call them, people who are in business for themselves, the mindfulness piece is often the difference between success and failure. What I mean by that is that we get in our own way. We get caught up in either the minutia of the work or we get caught up doing the wrong things because we're looking for a sense of, you know, checking off the list, tick boxes instead of really being mindful about, OK, wait a minute, let me tune in here. What do I really want? What is going to be the best for my business and how can I move forward in a way that's conscious and fully present? Bruce: Tell us about some of the speakers that are going to be at your event. I know it's called, Your Authority Blueprint Live. Michael: It's going to be a rockin' event and we're going to have Jay Fiset there, another fellow Canadian. Jay does work with a Mastermind To Millions. I didn't realize how conscious Jay was and how mindful he was until recently when I had him on my show. He's just really a cool guy. So Jay's going to be there. We've got Brady Patterson from Success Road Academy, also a Canadian company. Brady is going to be there. Uh, we're going to have Tiamo De Vettori, who is a singer, songwriter. He's going to be sharing some inspirational music with us. [Tiamo was recently named L.A. Music Award's "Singer/Songwriter of the Year" & San Diego's "Best Songwriter] Tiffany Largie is going to be there. I mean we're going to have a wonderful lineup of some great talented motivational speakers to help people break through. Melanie Benson, another person who's really great with mindset is going to be there sharing some of her wisdom and expertise to really help us move beyond these blocks that stop us. And then of course, where the authority blueprint comes in is we're going to share the business side of it is how can you create a name for yourself in the industry that's really gonna catapult you onto the scene in a big way. And that's the business promise of it. We're going to show you how to build that blueprint. Bruce: On your podcast, Consciously Speaking, you help people wake up and you consciously create awareness, but I'm curious about your other podcast called, Buy This, Not That. How did that come about? What's the story? Michael: Well, you know, that's an interesting piece as well. We talk about our clients, you know, running into certain situations or questions and for me the questions kept coming up over and over again, like, well, what's the best mail service provider, email provider or what's the best webinar hosting platform? And I found myself answering questions over and over again, like the same questions and I thought, you know there are a lot of solopreneurs out there struggling with these same things. What if I were to .... [Tune in to the Podcast to hear more from Michael Neeley]

Interview - Jay Kinder In today’s episode we have Jay Kinder, who has been in real estate for 20 years and started his own independent brokerage company prior to transitioning to eXp Realty. We hear about Jay’s previous experience, why he chose eXp Realty, how eXp differs from other companies and how you can learn more about opportunities with eXp. Learn More about eXp Realty - Click here to watch a quick 7 Minute Intro Video. Remember our disclaimer: The materials and content discussed within this podcast are the opinions of Kevin Cottrell and/or the guests interviewed.  This information is intended as general information only for listeners of the podcast. Listeners should conduct their own due diligence and research before making any business decisions. This podcast is produced completely independently of eXp Realty and is not endorsed, funded or otherwise supported by eXp Realty directly or indirectly.   In this episode Recruiting and retention challenges as an independent brokerage or large mega agent team Why Facebook comments are not the best way to reach people How many agents the number one franchise system in the world is netting vs. how many agents eXp Realty is netting Agent attraction Importance of speed to market Company culture Roadmap for vetting Want to Learn More about eXp Realty? If you are interested in learning more about eXp, reach out to the person who introduced you to eXp or one of the contacts below to inquire or ask questions. If you are seeking further information, eXp has Lunch and Learn opportunities, weekly live webinars and other resources such as pre-recorded videos that can be sent to you. YouTube videos are also available online. Contact Jay Kinder, email at Jay@Jaykinder.com Contact Gene Frederick, text 703-338-1515 Noteworthy “It just seems more real so we just thought all in all it is a better platform. It just made sense to us to be at eXp.” “I think people think, you know, it's all about how much you're putting into it. It's incredible how quickly it grows underneath you with people that you're not talking to every single day.” “Essentially, if you look at a cloud-based brokerage like eXp Realty your single cap gives you access nationwide because it's a single brokerage, not each office is independently owned and operated like in a franchise system.”   PODCAST TRANSCRIPTION KEVIN: Welcome to the show. Jay how are you. JAY: I'm doing great. Kevin how are you doing buddy. KEVIN: Fantastic looking for this conversation. I think a lot of people are when they listen to this. Before we get into sort of the meat of the topic on the eXp for agents that may not know your background why don't you give a quick bio and background before we jump into the details. JAY: Yes sure. I've been doing this 20 years now so I got into a real estate a pretty young age. My dad owned a, bought actually in 1997 a Coldwell banker franchise from being an independent. And then I got into a real estate late that year. And so about 20 years now that I've been selling real estate I was very fortunate to invest in myself go to every conference anybody who sold anything for real estate agents. They have my credit card. That's for sure. I was fortunate to be pretty successful early on. My first you know four five years were pretty good. I ended up I think number two in the world for Coldwell banker for several years. Selling I think at the peak of my career five hundred and something homes kind of went on to start a coaching and consulting company with my business partner Mike Reese who is also a real estate agent. I kind of got him into real estate and we just found that we really enjoyed helping real estate agents grow their business. That was something we were very passionate about. We started our own company together as well probably in 2014. I think officially we restarted up and brand new brokerage together. We both had our company separate but we put one together and started growing that in about 2015 16 17 and then obviously last year we joined the eXp. KEVIN: So for listeners I want to give some context to this Jay and I think first met we were trying to figure it out before we started recording somewhere around 2004. We were both in Austin, Texas. I was living in Austin at the time. Jay was down from Lawton, Oklahoma and Chad Goldwasser had put together, I can't remember what Keller Williams event it was but there was an event and there were about 15 or 20 of us at dinner and Jay happened to be sitting across from here next to me because I remember you made this comment and I think it's very very apropos for the conversation today which is you've been successful like you just talked about Coldwell banker. You made the comment. You said I'm happy to come learn. I get invited every time there's an event. It may have a mega camp or something like that by Gary Keller. You never changed and I want for listeners to say that again. I mean from 2004 when Jay and I first met he had already been courted by Keller Williams and Gary Keller personally for years and now it's 2017 all of a sudden after what you just described and the coaching and consulting business you and Michael launched a brokerage business. You made a hard turn and double down so to speak on the eXp realty. Let's talk about why. What was the genesis for that decision. JAY: The genesis for that decision was you know as an independent you know of course if you would asked me if I was interested in joining any brokerage I would have been adamantly opposed to it. I consider myself lucky that I was even open minded enough to consider it as an option because I wasn't certainly looking to join any other brokerage once we went independent and 2011 and then we started our own brokerage that was independent. There were just you know that was a direction that we were going and we had a brand that we were building and we wanted to expand that brand across the country and we weren't looking to join a brokerage that wasn't a problem that we were trying to solve what problem we were trying to solve. And I think what really made us have to really consider eXp was the recruiting and retention challenge that you have as an independent brokerage or as a large mega agent team however you want to look at us was something that we just consistently fought you know year in and year out. And when we look at the eXp model it really was just a better platform for us to kind of expand our real estate business across the country as we were intending to do. It just made a lot more sense to do it at the eXp. There was a better value proposition that we could align to what we were already offering in terms of value. And there was just a better business model that was already in place with publicly traded company, having shares and ownership in equity which we wanted to incorporate into our model that we really didn't have a good way to do that. And I think most agents don't really buy in for the long term of an independent because there's never really you know what's the true value of that independent. You know if you were to even implement some type of equity you know opportunity or whatever there's limited value to that because it's not real. And I think eXp became very obvious which the stock trades for you can go look that up and sell it you know. Obviously after you've invested you can go out and sell that stock. So it just seems more real so we just thought all in all better platform it just made sense to us to be at eXp. KEVIN: You know it's interesting. I ran across the same comment from an independent broker in the Portland area that converted his 30 plus agents in the eXp and I had originally approached him to look for potential acquisitions and or people that might be interested in eXp. Not initially even on his behalf. In other words he made the comment to me send me the information. Let me understand what you guys are all about and what was interesting I sent to him on a Friday. Even before Monday arrived I had some text and call saying hey I'm going to get another call with you. And I got on the call and his comment was the same thing you said which is I don't know how I remain viable as an independent when there is this alternative value proposition. I think that is the big wave that's coming. I know you're seeing it not only with mega mega agents and teams but the independent brokers people that have built solid businesses and we already have numerous examples. I've got a number of them that I've already recorded and will be recording of independents coming into the eXp and everybody says the same thing. And something like to this effect not only retention but the guy in Portland said when I started doing my due diligence I started calling people and when I got to some big franchise recruits that I thought I could get into my firm within the next 12 to 18 months. These are the people that you typically have to court for a while. Every one of them either was already in play for eXp or told them if I move anywhere I'm moving to eXp and that's happening every market across the country. It's an interesting prospect. So Jay if you look at this from the standpoint of equity and you know most agents and I want to kind of let you expand on that. Most agents have either been sold a bill of goods of especially recently that you want to be part of a private company not a public company. I will make the comment I did nine startups out of Silicon Valley including two that went public. That is the most asinine comment by that leader that I've ever heard. I mean unless you are passing out equity like a law firm does two partners where they divvy up the pool of income and profit at the end of the year you're being sold a bill of goods. There's no easier way to say it. If you're drinking the coolaid so strong that you're waving the flag now. Yeah yeah. Private private private. I am so sorry. Go run around Sandhill Road and talk to the venture capitalists and the entrepreneurs that tried to do it privately. Competing with companies and that's not to mention in the real estate space all of the venture funded entities. If you're the lone private entity who is run by the largest shareholder that's trying to tell you that private is good, just go do some due diligence. Go talk to somebody that works for a law firm that's highly profitable that is private and ask them how they participate in that profit and then go back and see if you have an opportunity do that because the last time I checked there is no profit other than profit share being handed out in that large franchise system. I come from it. It's a great company. But Jay, don't you think that once agents do their due diligence and some of them are doing it in a week some are taking 6 months but when they look at this and they start thinking about building wealth and they start thinking about retirement, other streams of income there really isn't a second choice in this. Is there? JAY: There's not a second choice and it's fascinating to me. If you go back and live 30 years ago it was "Keller who" you know when they were first taken off as an example the influences really kind of drive the growth of the company. And I got two messages today literally since right before and probably in the last hour or two that are agents that you know they basically watch the webinar, a they are interested in. One guy said he's 95 % there and the other guy actually said something very similar to that in his comments. And I think when people you know what's really you know we're just at the you know the tipping point you know getting close to 10,000 agents and you know I've always heard that is the tipping point but I've never felt anything like a tipping point like this. I mean it is incredibly interesting how many influences, mega agents, independents see the value proposition they see that's real and I think the other agents you know that are leaders maybe in their marketplaces but they're doing a good business and they're happy where they're at. You know that's going to be the next big wave in the next 12 to 18 months of agents that just this is obviously there's a lot of smart people that moved over here. I get it. I'm moving over here. I mean I can only expect that that would be the case. KEVIN: Gene Frederick and I have coined the term super influencers. We're going through a phase now and you certainly qualify in this category Jay where you get people that have both on their network and also on their social media following Super influence. They're disrupters, when they move especially in the context of what I said about you were you being courted for more than 10, 15 years and then you made a move and those people in the industry that didn't realize that was even a possibility. It was highly disruptive in the market. I know that you've had some huge success. You've had a bunch of people come over afterwards and I think that last time I saw your numbers and I'll just ask you for an update it's been about 100 days hasn't it? When we recorded this and how many people are in your revenue share group? JAY: We partnered obviously me and Michael and Stacey who brought me on board and I think you know all together we are now at just under 300 in total in our revenue share group. And I believe like my personal line it's something like 25 or something like that 27 I think actually now. So yeah. I mean it grew super fast. I think people think you know it's all about how much you're putting into it. It's incredible how quickly it grows underneath you without you know.. with people that you're not talking to every single day. I've a lot of conversations about eXp every single day. I'm happy to have the most fun I've ever had in my life. Having those conversations all day. The bottom line is people tell people who to tell people who tell people and your revenue share grows without much effort beneath you is what I experienced thus far. KEVIN: It's the viral nature of real estate. Now people have people in the real estate business that they are personal friends with or they are in their network. It could even be in their city or their part of their referral network much like what happened to you when a brokerage change occurs. They're like well why did you go to eXp or what's up with eXp. And like you were discussing you'll have them watch a quick intro to eXp or a webinar. It's a little crazy silly. How much traction there is. Because as a former team leader for Keller Williams I can tell you I haven't tried to recruit Jake Kinder but trying to recruit a Kapper or a mega agent was a six months to a six year arduous process. In other words it was a huge win. If somebody like Gene Frederick or I got a mega mega agent and you just look at the last seven days at eXp you know and there's like 500 million dollars worth of production and teams coming in in a week. And for context and the reason I bring that up is it's easy for people to get confused especially because there's a lot of noise and information in the market that it's not very very viral. I know of a franchise office I was told about on the East Coast where not only the team left but all 1 through 5 left in one week. And this is happening for context for listeners to this without Nine hundred team leaders, without managing brokers going out and doing recruiting on a basis. Now you've got people like Gene Frederick, Jay, myself and a whole bunch of other people including agents they're just talking to as Jay described agents in their network. You know maybe somebody did a cobroker transaction with and then they decide to join. But it's very viral at this point isn't that sort of the feeling that you were describing earlier as never felt like it. JAY: That's exactly what it is. It's a completely viral. I found it interesting. There's kind of a unique balance of people who still have never heard of eXp which is a huge opportunity because most people have never been even exposed to what it is and then it seems like there's another subset of the market that were exposed to it didn't really probably weren't properly exposed to it or maybe they weren't exposed to it in a way that they actually listen closely to what it was or looks closely at what it is. There's the people that had been watching closely bought this stock and are just waiting here just waiting for the right person to come on board it so that they know that it's a good decision. Maybe they're fearful or maybe it's just timing. You know those are the kind of the three different tiers that I tend to run into. It's just incredible opportunity. I think still with age I still really don't know anything about eXp or haven't even really heard much about it in some markets. KEVIN: And I would echo that I just had a conversation with about a 10 or 12 million dollar producer in San Diego and I happened to run across her and asked her if she had ever heard of the eXp and we were on a phone call much like the calls that you do Jay. She said it's the wildest thing I see it all over social media. I see it. You know when somebody post something about changing brokers in a Facebook group about real estate and there's 300 comments she said but I've never seen anybody talk to me about what it really means. And that's the opportunity. And you know I want to put a footnote in here and I know you'll probably echo the comment which is commenting for those of you that are already with a eXp and we'll have a lot of people listening to these interviews just for tips and thoughts and be able to frankly share it with other agents that are not here yet. The time to jump in and a 300 comment thread on Facebook is not the right way to get somebody's attention. It's about the one on one conversations. It's about building a relationship with somebody. It's about being purposeful about value and it's not a perfect fit at the eXp realty for everybody I'm sure you've had plenty of conversations like I have. Were the parties mutually agree that OK well it's either not fit now or just you know what. Thank you very much. Or not. I can tell you that I don't jump in those comment streams but I can tell you that invariably when I have a conversation with somebody about eXp that is active in one of those groups, they receive them fairly negatively. In other words I would encourage people if you're listening to this and you're with the eXp to stop the cheerleading in the comments and you know touting revenue share in these 300 comment threads and these Facebook groups. Get into a one on one relationship with people including people who are active in those groups and have a phone conversation. Let them watch the webinar and let them learn the true facts because all it comes across as is overly aggressive. People didn't like this when it happened at Keller Williams. Like I said before, I was a team leader for a long time I ran several market centers Gene Frederic was a team leader, the number one team leader in the country and we never did that. In other words there's plenty of agents that are all excited and you just talked about having somebody just this weekend. Reach out to you. I had two people this weekend as well. And it wasn't because I posted a comment on Facebook right. I don't never see you do it either Jay. JAY: All we've done actually.. we haven't done anything and of course we're you know by the nature of our business as we market the real estate agents all across the country and have been doing that since 2006 so I haven't sent an email talking about eXp or our move. I haven't done anything on Facebook other than doing Facebook Live to announce it and then using you know Facebook Live to interview other people have made the move as well. That's pretty much all we've done so far. And you know that's a good way to get the message out if somebody wants to tune in it can and will have to. But the thing you know that way you're not you know in their face you know trying to force it. I think you want to you know again it's age and attraction agents that are interested in it keep hearing about it are going to be more likely to snoop around a little bit more maybe ask a question are private messages or something like that. But you know just go out there and jumping into a forum using making comments you know about eXp definitely not the right approach in my opinion. KEVIN: I would agree. Now Jay let me ask you a couple of questions. Obviously one of the big things that I see a lot of people asking about is there's a lot of focus on multi market operations and expansion. Right? You know some franchise systems you know like to think that they pioneered this but if you look at the eXp value proposition because you do deal with in your business and I know you're relationships with a lot of the teams that either are already multi market or that's part of their business plan. How much of a game changer do you think that the two things ,the one the single rainmaker cap nationwide for eXp is and then to the fact that they have the team concept in terms of the capping including the mega mega team program how big a game changer in the industry do you think that is going to be? JAY: It's super interesting. For us, it's a huge deal I mean because we were independent so we didn't have you know I guess you know if you look at other systems or other franchises that have something similar. I mean there's way more cost associated with trying to you know expand into new markets with that business model then there is at eXp. There is clearly you know a huge advantage as far as making that an affordable opportunity. And it's interesting because I have got on a few conversations that probably my third or fourth weekend where I had an agent in Virginia that wanted to join my team. She had been on some type of an expansion team somebody at Keller Williams. I'm not sure who it was you know she was looking for some lead generation and things of that nature but she wanted to join on a 50/50 split. I had not been thinking about it that way because most of my conversations have been with influencers and things of that nature so I was just looking at you know I've been sharing over and over and over conversation after conversation you know just the business model and I wasn't presenting it from a here come join my team perspective and it kind of hit me is like my goodness. I mean there could literally be you know you could have a thousand agents on your team. I think you know 15 years of my career. Everybody was focused on how do you get to a thousand transactions and I think now that the opportunity for someone to have a thousand agents on their team that wants to control lead gen and bring agents in under a little bit stronger value proposition than just whatever the eXp is offering in order to help them be successful. You know that's a real possibility. It would be something that you know that I've never seen done before that's for sure. KEVIN: And I think that that is something that inherently, I have some people I'm interviewing about this but is inherently in some of the franchise systems the conflict right. Essentially if you look at a cloud based brokerage like eXp realty your single cap gives you access nationwide because it's a single brokerage not each office is independently owned and operated and franchise system. So the conflict that I see coming down the pike is you can have a national conference like happened recently and announce that you're going to do a virtual cloud based operation. Right? They didn't give a lot of details but now imagine you own the office in Oklahoma City and you're the franchisee and you used to get a cap when the expansion team opens up in your market right. You're going to get some amount of company dollar. Now income is virtual and you're not getting that anymore. I think it's going to be I guess I'll give it a nice pleasant turn but it's going to be very messy for the franchisees in the franchise or to sort through all of that. Silicon Valley approach to this, speed to market is the winner. You know and I think a lot of people are starting to wake up. Most people including a lot of people listening to this don't realize what a big ramp up that eXp is going through. Frankly Jay a big part of it is the momentum that you brought in because if they were running at 300 agents a month in September-October and they hit 988 in January that's a big part of what Gene and I have given the moniker super influence effect. And there's going to be a lot more of that. And for context the number one franchise system in the world netted 908 agents in January. You probably didn't never hear that figure before but I've seen it so with 900 offices they netted 900 agents. eXp did 988 without team leaders with a single nationwide footprint. And so what's ending up happening is what used to occur as they expanded in a franchise system. You know Gene and I did this. You get a bunch of agents excited. They want to join and then they have to wait till the franchise is awarded. They have to wait until the bricks and mortar acquired they have to wait until the office gets a core group and mix application including with the person who gets approved as the franchisee to run it. That takes 12 to 18 months. So flash forward Jake Kinder comes on board in October his phone rings off the hook for the first 30 plus days. Somebody is in San Diego. You know they have 15 agents. Hypothetically they get excited to watch the web an hour they want to join that maybe talk to some of the senior people who are accessible at eXp especially for people that have a substantive business that's a big deal like a list for you. And I know you did talk to Glenn and others before you came over. They come over and it takes 10 days, not 18 months. So for listeners that have been told especially if you work for a franchise system there's no way they can sustain this growth at eXp realty. Here's your wakeup call. It takes as little as a week to 10 days to bring over mega teams. In a franchise system especially if it's an expansion effort and there's a new market center involved is you're talking 12 to 18 months. That's their Achilles heel both for the virtual market center aspect as well as the other aspect we talked about earlier which is the direct conflict. For those out there that are wondering and scratching their head of how did this brokerage go from you know 800 or so agents to 66 hundred at the end of last year to break through 8000. Now as Jay mentioned at the top of this interview close to 10000 that's the clock speed that it's running out. There's no reason I'll put a stake in the ground. I don't what your prediction is but I think that will be at every bit of 22 to 25000 agents at the end of the year. What's your number. JAY: That was the number that I had been thinking to January. And I want to say I had a conversation with Glenn in December. The thought was maybe 13-14000 at the end of 2018 and then at the end of January I think that number is going up considerably closer 20000. I believe there would be more than 23000. The only question that I have is the onboarding process and it's super scalable what they're doing now. So it would stand to reason that they could continue to scale out that apartment and manage the you know the pace at which we're growing. There are some estate broker things that probably come into play there that need to be dialed in there to get more than 23000 but I would definitely bet my left arm on 20000 unless there's some type of internal reason for us to not grow that fast. I can't imagine not hitting 20000 at the end of this year. I just don't see any way especially with the influencers that I know that are on the new on the transition right now and the ones that have already come on board. It's just got too much momentum to not do that. KEVIN: Absolutely and my take on it to Jay is the fact that we've hit critical mass. In other words some in the marketplace and this is some of the noise and misinformation is that they can't keep scaling the eXp realty. There's no way they can do this. And there is a demand portion of that which we've been talking about right the super influencers, the influencers the momentum even down on the agent level worry they'll join and then two or three people will join and then they know two or three people and that's that frankly there's more agents joining from that than just the super influencers right. You look at since you've got here you know if you add 2500 agents and you talk about having 300 in your revenue sharing group. It's still growing much faster than even what you're doing. So the demand side is there. If you look at and I've worked for nine startups in Silicon Valley, the stuff that the marketplace doesn't understand is the systems will all be scalable. They're always going to be periods of time when demand outstrips the capacity of the entity. The difference is if I've got to open up bricks and mortar and hire people and stick them in offices and do things physically there's a meter on it as to how fast I can grow. So if you're just talking about building systems that are scalable that are cloud based, the cloud based model beats the bricks and mortar model every time. So Jay if you look at where you are getting most of the interest from obviously it's across the board right independence you get people from the big franchise systems when you look at an agent that's maybe listening to this. You remember they were involved with your association or something else like that. What's the advice you can give them as far as you know due diligence and vetting and the whole purpose of this podcast is to get it out in your words but also to give them a roadmap for vetting. What would you advise them to do? Obviously they listen to this potentially. Now they need to you know dig in and make their own decision on the eXp Realty. JAY: Do your due diligence. I would say you know talk to agents. One thing I would say not to do is you know don't look at just the agents in your marketplace that are have currently joined eXp and make a decision based on that. There's still a lot of marketplaces where the agents that came on board were super early adopters and maybe they were not doing a lot of transactions or whatever the case may be. I would say get in contact with you know someone that's at a high caliber and talk to them definitely keep listening these podcast. Definitely watch some youtube videos and things of that nature but talk to some agents that are here eXp now and that are doing production and ask them what you know. It's everything it's cracked up to be. I think that's one of the things that you can do that that the easiest and you know see what the truth is out there would be what my advice would be. KEVIN: Absolutely. That's good advice. Another thing I would say to echo what Jay said... We still have markets at the eXp where there are a look like Texas was three years ago when Gene Frederick first approached me about Texas. I want to say they had less than 25 agents in the entire state of Texas. eXp at this point has 1800 agents, they're adding way over 100 per month. The complexion of it and the difference in the brokerage operation is like night and day. Not only is the brokerage infrastructure in terms of the state broker and all the State Administrative brokerage team and I think it's close to 10 people at this point. Completely different. And that's the scalability as well of the business. That's the only thing that I'm glad you brought it up a run across. More people say well I can't look at the roster in my market and there's only a handful of people and I'm not sure you guys are going to do what you do in my market that you've done in other markets. Well it's just a matter of time in my opinion and that's what you just said Jay which is raise your hand and the other thing I would say as far as vetting is that you should, whoever brought eXp Realty has an opportunity to you. Ask them to get you in touch with some other people from a reference standpoint. The culture of the business is such that even if somebody is a fairly large producer or mega agent or they're in a different market if somebody pings them and says hey I've got this prospect, they're really interested in the eXp. They're a little concerned about their market versus what we've done in other parts of the country. We will absolutely get you connected with somebody. It doesn't matter if they are in our rev share group I would do it for Jay. Jay would do it for me. Anybody would do it. We can get you in touch especially if you're a larger independent brokerage and you know you're thinking this is strategic for me. I've got 30 to 50 agents, I've got 100 agents. We had one in the southeastern United States that approached us with 350 agents and five offices. If you're out there and this is strategic, you're listening to these podcasts episodes and you need help. There's plenty of help it's the culture of the business that's in our DNA. And I see you doing it all day long Jay. I mean you raise your hand and say look let me help you Gene and I do the same thing. We don't care and Gene frankly is the evangelist and the ambassador for eXp, he's out there running regional trainings and events all over the country and every once in awhile he'll say to me he goes I think they're in my downline. I think they're in my revenue share group but he doesn't really care. Most of us don't care. We don't care anymore. I know you don't care either. JAY: The culture is just incredible and you think OK well it's not you know there's no brick and mortar attack and you really have culture. This is probably the most culture rich organization I've ever been apart of there really is... It's just engineered into the DNA. When you come on board the eXp to help one another and you know there's not this oh well you're not my downline that's not at all the feel which is something I didn't necessarily expect but I've been really pleased to see that it really is truly you know a lot of givers in this company that are wanting to help one another grow and are willing to help anybody in the organization no matter where they're at. And that starts at the very top with leadership. Now all the way down to you know any agent in the company that's very special to be you know to be able to kind of see that and experience it. It's very rare I would say. KEVIN: Great. Well Jay this is another example of you giving in terms of coming on the podcast I appreciate it. Before we let you go any other final thoughts and then I'm going to have you give out your contact information in case I wants to reach out to you. JAY: No I don't have any final thoughts. I mean if you've been thinking about it you know take action. I think this is you know one of the better opportunities that I've seen since I've been in real estate and certainly think that you're going to be better off here than not being here. KEVIN: Fantastic. Jay if somebody wants to reach you and connect with you how would they find you either on social media or on the web. JAY: You could probably just Google me that's probably an easy way to find me but if you want to e-mail me you can shoot me an email it's my name. Jay@Jaykinder.com. KEVIN: Fantastic thanks for coming on the show. JAY: You got it thank you.

Jay and Michelle were about to have a private night out, but that was ruined when Jay's coworker suffered an awful breakup and needed someone to talk to. So Jay and Michelle took him with on their date! Did that third wheel knock this dating bike off balance? Find out!

Jay and Michelle were about to have a private night out, but that was ruined when Jay's coworker suffered an awful breakup and needed someone to talk to. So Jay and Michelle took him with on their date! Did that third wheel knock this dating bike off balance? Find out!

The least experienced brother is off traveling the world. So Jay and Cody got to have a little one on one brother time. As you can tell by the length of the episode they don't have much to say to each other. The intro music is provided by Blind Love Dub by Jeris (c) copyright 2017 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/VJ_Memes/55416 Ft: Kara Square (mindmapthat) and the outro music is provided by I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque facebook.com/grapes510

Nerd Battle  – 00:30 The Transfiguration comes to theatres this Friday. You may not have heard much about this movie, but it looks like a chilling and dark tale reminiscent of Let the Right One In. And yes this movie is about vampires! So… Jay and I have decided to […]

Jay Myers is one of the co-founders of Bold Commerce. He has a long history in ecommerce and uses that to help build some of the best apps on Shopify. Currently he heads up marketing at Bold, and works very close with the product team. With 22 apps in the app store, and a staff of one hundred, Jay Myers and the Bold Apps team has learned a lot about ecommerce. Jay had some online retail shops that he built on the Shopify platform, but Jay wished they could do a little more for him. After all, Shopify is a brilliant, efficient, and easy to use platform for selling your goods, but Jay wanted to do more. Big surprise. He wanted to market directly to his shoppers while they were on his website and make more sales. Lucky for Jay, Shopify allows developers to create plugins, add-ons, and applications and put them in their App store for all to use. But Jay also found that most third party developers were creating apps for managing the back end of your store and nothing really existed to help market products on the front end, help customers buy more, and help retailers sell more. So Jay called up a couple friends of his who were very well versed in eCommerce software design and pitched them the idea of building some apps for his store that they could then also put in the Shopify App Store and provide to other store owners. These gentlemen became the ownership team of the Bold Innovation Group, Shopify's leading app developer. With tens of thousands of app installs, Jay has learned firsthand what makes some stores succeed. In this episode, we learn what separates successful stores from the rest of the pack. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Learn why the most successful sites have only a few SKUs. Why the most successful stores figure out a mathematical formula on how to market. How to turn your angriest customer into raving fans What are the future big opportunities of ecommerce? Links: TUSP Exclusive: Get any Bold App free for two months Recommended reading: Hug Your Haters https://twitter.com/jasonnmyers https://twitter.com/bold_commerce Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

John: Welcome to this week’s edition of Round Table’s Word of the Week. I’m John Artman ZHY: 大家好，我是赫扬，又到了一周一次的英语词汇小百科板块了。这个礼拜我们要聊一聊jaywalking, “jaywalking”中文应该叫“中国式过马路”，我觉得这个把意义传达的非常的直接。 John: Right, so Chinese crossing the street. In English, “jaywalking” is the illegal or reckless pedestrian crossing of a roadway. So, for example, people crossing between intersections without yielding to drivers or starting to cross at a crosswalk at a signal intersection without waiting for a permissive indication to be displayed. ZHY: Well, that’s nicely put. 几乎每天都会发生，我们看到在路上不看红绿灯直接闯马路，而且还有一个很有中国特色的一点就是一大窝峰的人一起过马路。 John: And interestingly enough, the earliest use of the word “jaywalker” in print was in the Chicago Tribune in 1909 whereas the earliest citation was in the Oxford English Dictionary in 1917. And, so it was actually originally used as part of a deliberate effort by people trying to automobiles to redefine streets as places where pedestrians do not belong. ZHY: 我们可以看到这个词的背景。 John: So, actually, the word “jaywalk,” that’s J-A-Y-W-A-L-K, is actually a compound word derived from the word “jay,” which in this case means an inexperienced person, and the word, of course, “walk.” ZHY: Ah, OK. “jay”这个词看来还有表达没有经验的人的意思，虽然对于我们的中国听众来说，很多时候一说到 “jay”，我首先想到的就是周杰伦，或者是Modern Family 里面的那个老爷爷，他也叫Jay, 不过这里还有其他的含义。 John: Yes, exactly. So “Jay” is actually a very old word that’s not used in at least American English. I’m not quite sure about in the UK, but Looking at jaywalking in other countries, so in the United States usually state laws require that drivers yield to pedestrians at crosswalks and at many other locations. However, there are sometimes when pedestrians are supposed to yield to cars. ZHY: When you say yield, you mean by giving way to the other party. Yes. 但是在中国的话，车子给人让路的这种情况还是比较少的，所以从某种含义上讲，也可以说中国式过马路就是因为车子都不让人，那人又过去，怎么办呢？只好寻求互相的帮助然后一起冲过去。 John: Interestingly enough, in the United Kingdom and many other countries do legally recognize jaywalking. They do not actually have any formal regulations for drivers and pedestrians, except for Zebra, Pelican, and Puffin crossings. ZHY: 本周的英语词汇小百科就到这啦，这周你学会了这个新词 “jaywalking” 了吗？