Podcast appearances and mentions of jeffrey rohrs

Jeffrey Rohrs, VP of Brand Marketing at intelligent automation provider ActiveCampaign, is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today’s fragmented media landscape. He is an author, recovering attorney, bacon-lover, and Clevelander-at-heart. He has served as Chief Marketing Officer at Tendo, Filo, Jobvite, and […] The post Jeffrey Rohrs With ActiveCampaign appeared first on Business RadioX ®.

Jeffrey Rohrs, VP of Brand Marketing at intelligent automation provider ActiveCampaign, is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today’s fragmented media landscape. He is an author, recovering attorney, bacon-lover, and Clevelander-at-heart. He has served as Chief Marketing Officer at Tendo, Filo, Jobvite, and […]

The ActiveCampaign Leap Day Extravaganza! is a free, global, virtual event for marketers and entrepreneurs looking to leverage technology, strategy, and process improvements to #MakeMoreTime in 2024. Attendees will hear from some of the brightest minds in AI, content creation, customer experience, ecommerce, email, entrepreneurship, intelligent marketing automation, podcasting, sales, and time management--all from the […] The post Jeffrey Rohrs with ActiveCampaign appeared first on Business RadioX ®.

The ActiveCampaign Leap Day Extravaganza! is a free, global, virtual event for marketers and entrepreneurs looking to leverage technology, strategy, and process improvements to #MakeMoreTime in 2024. Attendees will hear from some of the brightest minds in AI, content creation, customer experience, ecommerce, email, entrepreneurship, intelligent marketing automation, podcasting, sales, and time management--all from the […]

Chief Marketing Officer at Jobvite, Jeffrey Rohrs, joins the Social Pros Podcast to discuss how social media has impacted the recruiting process and why recruiting is the new marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details Whether you want to recruit new employees or new customers, all brands should implement recruitment strategies in their marketing. Chief Marketing Officer at Jobvite and previous host of this very podcast, Jeffrey Rohrs, believes that recruiting is the new marketing. Promoting and getting the best candidates starts with social media. If you want to reach the most qualified people for the role you want to fill, you must get the “best amplification of the opportunity in the marketplace, and LinkedIn certainly has cracked the code on that.” Many brands don’t realize that many of the basic recruitment tactics that effectively attract the right people can be used to recruit customers. As more brands pivot to empathetic marketing and spreading messages around diversity, we’re starting to see that more prospects resonate with messages they see on social media. We talk about all of this on this episode of the Social Pros podcast, where Jeffrey makes a comeback and reveals how you can join marketing and recruiting in your social media efforts. In This Episode: 07:38 – How Jobvite leverages LinkedIn 09:25 – How to get better at merchandising your brand’s opportunities 12:58 – How social media has impacted the recruiting process 17:00 – Why brands should share their employees’ stories 20:57 – How to increase awareness of your brand’s position on diversity and inclusion 23:56 – How Jeffrey promoted the “Summer to Evolve” series on social media 31:08 – How to avoid social, event, and zoom fatigue 38:16 – Why it’s so important to hire for adaptability Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Learn more about Jobvite Learn more about The Summer to Evolve series presented by Jobvite Take the 10 minute assessment – The EVOLVE Talent Acquisition Framework Read “Audience: Marketing in the Age of Subscribers, Fans and Followers,” by Jeffrey K. Rohrs Visit SocialPros.com for more insights from your favorite social media marketers.

This week’s guest on CMO Insights is Jeffrey Rohrs, CMO of Yext. Jeffrey talks about: The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation A new category that Yext has created called “Digital Knowledge Management” The importance of educating prospects and industry analysts on what Yext is and what it can do for them Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers need to look at technological advancements to help make the customer's journey more focused and to make each moment matter. Listen in to hear Jeffrey Rohrs, CMO of Yext, share his thoughts on maximizing every moment in the customer journey.

Writing a marketing book? Are you sure you're doing it right? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Yext's CMO, Jeff Rohrs. Tune in to learn Rohrs' secrets to book-writing, why you need to consider establishing "un-goals," and just how one moves from the legal field into the tech marketing field.Follow Jeffrey on Twitter:  https://twitter.com/jkrohrs Learn more about Yext: https://www.yext.com/ Buy Jeffrey's book, "Audience: Marketing in the Age of Subscribers, Fans, and Followers": https://www.amazon.com/dp/B00GIUTQQU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Get the eBook by Jeffrey and Jay Baer, "The Everywhere Brand": https://www.yext.com/blog/2017/05/the-everywhere-brand/CMO VC Blog: http://cmovc.com ExactTarget series, "Subscribers, Fans, and Followers": http://pages.exacttarget.com/sff Learn more about ON24 here: https://www.on24.com/ Follow ON24 on Twitter: https://twitter.com/ON24 

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Knowledge Engine. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams. Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in NYC, he continues to bask in the afterglow of the Cleveland Cavaliers NBA Championship. Here are the highlights of our conversation with our guest: Jeff is passionate about, foremost, his family and friends; and after that, learning about growing and challenging himself. He is a communicator at heart but went to law school and at the end, realized that reliving the worst moments of people’s lives was not his cup of tea. He quickly gravitated towards the internet and before he knows it, his marketing materials are syndicated in his company in a national level. He was tapped to do paid search advertising and had a blog, about bacon, which drove about seven figures of revenue. He forged partnership with ExactTarget before joining Yext. He developed the knack for marketing because of the different skillset he gained from being pushed out to the audience at an early age. Being placed in a position where you are nervous in front of strangers forces you to think on your feet and drives you to empathize with your audience. He had also delved in different things to test his creativity, such as sketch comedy, which gained him the skill of being able to quickly assess a situation; hone in on what’s important, funny and meaningful; and then figure out how to turn and communicate that into something of value. Jeff’s main focus, as a CEO, is growth and managing towards it. Hiring and managing internal teams, empowering his team to make decisions and execute campaigns and projects, creating opportunities and paving career paths, and instituting internal events where they bring in thought leaders and influencers to motivate their teams are things which he continuously work on. Together with HR, he works on implementing initiatives which drive culture change and celebrate people through Yext Talks and other engagement activities for different resource groups, which how their marketing team gives value to their organization. These are usually low cost but bring pride to their team. The challenge that they find as of this time is nurturing talent. You will see a wide gap between the students out of marketing school and the cream rises up to the top very quickly. In a market like New York, there is too much competition for creative talent and the challenge in attracting talents is a real one. Jeff shares that AI and machine learning are freight trains which are bearing down in many industries and people are viewing them with mixed emotions: excitement and trepidation. For Jeff though, he looks at this with a sense of excitement and exploration and with an understanding that these concepts must be built upon accurate information and deep knowledge. Their vision is being that source of truth for data needed for these technologies.

In this episode we talk to Jeffrey Rohrs, Chief Marketing Officer at Yext.

It is probably easier to discuss the items we didn't talk about on this show rather than the ones we did. That is due to my guest, Jeffrey K. Rohrs, Chief Marketing Officer of Yext, is an incredible resource for the bridge between marketing and physical presence. Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we can learn from Pokemon Go, and how specific verticals like healthcare are embracing that platform. Every time I get a chance to chat with Jeffrey; I know there will be a smile on my face, and will leave smarter than I was when the conversation started.http://emktr.co/2cwKzwphttps://www.linkedin.com/in/jkrohrshttps://twitter.com/jkrohrshttp://www.audiencepro.com/http://yext.com

Nick Cicero (@NickCicero) is the CEO and founder of Delmondo, strategist at BRaVe Ventures and a podcaster. He previously was a co-host of the Social Pros Podcast in 2014 alongside Jay Baer and Jeffrey Rohrs.  The list of Nick's accomplishments are too big to list everything but a few notable ones include helping Oprah put the first Instagram Video on TV, a two-time Addy Winner and a multiple time SXSW speaker.  More importantly, Nick is active across social media creating conversations and telling stories on a plethora of platforms including Twitter and Snapchat. This Week on Why I Social, Nick and I discuss: The journey to founding Delmondo The value of influencer marketing Living and working in New York City The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

Minter Dialogue Episode #134 — This interview is with Jeffrey K Rohrs, VP of marketing and insights at Salesforce, as well as author the book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital marketing and transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Jeffrey Rohrs, VP of Marketing Insights at Salesforce , discusses how to convert your audience from first-time visitors to engaged brand advocates.

Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget's content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff's deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike -- anyone looking to gain a competitive advantage in today's ever-expanding marketing universe.Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He's also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she's human. There's probably a book in that too. 

Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget's content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff's deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike -- anyone looking to gain a competitive advantage in today's ever-expanding marketing universe.Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He's also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she's human. There's probably a book in that too. 

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Running time: 34:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeffrey Rohrs. Audience. Subscribers, Fans & Followers. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Tags: advertising podcast audience blog blogging brand business book business podcast content marketing david usher digital marketing exacttarget facebook itunes jeffrey rohrs marketing blogger marketing podcast podcast podcasting salesforce social media subscribers fans and followers research series twitter video podcast

In the final episode of 2013, Bill interviews marketing expert Jeffrey Rohrs. Author of "Audience: Marketing In The Age Of Subscribers, Fans & Followers," Jeff heads up ExactTarget's Marketing Insights Team. He has some great advice that applies to not only Marketing but also to the sales process. His advice is truly noteworthy. You really do not want to miss it!  From all of us The Avanced Selling Podcast, we would like to wish you Happy Holidays! 

Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target.  Show Notes: https://www.socialmediaexaminer.com/66

The Industry’s Favorite SEO Podcast #EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets […] The post appeared first on .

Jeffrey Rohrs, Vice President for Marketing Research & Education at ExactTarget The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTarget. The company won an award in the Corporate category for its SUBSCRIBERS, FANS & FOLLOWERS research series. A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company's annual Connections User Conference  programming.  Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired's Social Media Summit, and WOM Supergenius.  Before joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies. You can read more about the winning ExactTarget entry on the SNCR website. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months. Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store.