Podcasts about audience marketing

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.Dave and Gurdeep cover:The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack's team structure and how they plan for growthTimestamps(00:00) - - Intro to Gurdeep (07:17) - - Brand and Audience Marketing (08:29) - - How the Role of Demand Gen is Changing (12:39) - - Brand and Reputation > Lead Generation (17:29) - - How Contentstack is Doing Demand Gen (20:07) - - How to Create Urgency to Win Sales Deals (21:48) - - Making a Good Offer in B2B Marketing (23:04) - - Why Being Bold and Taking Risks is Important in Marketing (29:29) - - Selling Your Vision to Leadership (32:10) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:53) - - Team Structure at Contentstack (41:51) - - Running Marketing and Operating a High-Performing Team (44:07) - - Setting Effective Annual Plans (46:22) - - AI's Role in Marketing (49:56) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

JJ Peterson wanted to start his own business when he quickly realized how much money people waste on marketing that doesn't work. Now with over 20 years of experience in marketing and communication roles and over 1MM books sold for his book Marketing Made Simple, he sits down with Ryan to inform companies how to avoid making the wrong marketing investments. JJ's worked with top companies in the world on their strategies such as Microsoft, Tempur Sealy, Certified Angus Beef, and the US Olympic Committee. He shares about the importance of storytelling in a marketing strategy, clarifying your brand's message to consumers, and how to stop wasting money on campaigns that don't work. He also emphasizes the importance of answering three questions in marketing: what do you do, how does it make my life better, and how do I get it?  Resources:https://bit.ly/3AOEY2j Join a free community of like minded entrepreneurs for freepodcast@upflip.com Email Ryan what you're struggling withhttps://storybrand.com/ Connect with JJConnect with UpFlip: On Facebook On Instagram On Youtube @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!

On this episode of "I Need A Coach," join host Adam Packard as he welcomes special guest Simone Sweeney, a former marketing executive at prestigious companies like Apple and The LEGO Group. Simone shares her journey from a corporate executive to becoming a successful coach. She offers valuable insights into branding, positioning, and defining your niche. Tune in to learn how Simone's extensive experience has shaped her coaching approach, her plans for the future, and her advice for those looking to break into the industry. Don't miss this engaging discussion on building a thriving coaching business.Simone Sweeney is an Executive Coach who specializes in leadership and career coaching and transformation. Simone works with dynamic professionals, helping them define what they want from their careers, and providing them with the strategies and confidence to achieve their goals. Her coaching approach is underpinned by 25 years of experience in the corporate world working as a senior leader for some of the world's most admired companies, including Apple and The LEGO Group. Simone believes passionately in the importance of work/life balance and grounding career development in the realities of her clients' professional and personal lives so change is attainable. Topics Discussed:Transitioning from an executive corporate role to coaching businessDefining your niche and audience Branding and positioning your coaching businessBusiness development strategies Importance of building a supportive networkTimestamps:07:54 Building a network and parallel business for security.11:10 Utilizing various social media and networking platforms for brand foundation and client acquisition.14:04 Leveraging strengths to build authentic brand strategy.16:46 Narrowing your niche attracts clients, but be flexible.Episode Resources:Arise Coaching | WebsiteArise Coaching | InstagramSimone Sweeny | LinkedInGetting Started as a Coach | Podcast

People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand's values to align with their own, and they'll vote with their wallet if they don't feel a match. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In addition to consumers voting with their dollars, Harris Poll found that 75% of shoppers surveyed have even parted ways with a brand over a conflict in values! Sustainable winegrowers and winemakers can easily connect with conscious consumers over these 7 values." 1. Social Responsibility Practicing social responsibility helps foster healthy relationships at work and in the community: Treat employees and the community with care and respect. Get involved in charity work, volunteering, & donations. Are aware of the impacts of the business (social and environmental!). 2. Water Management Did you know that less than 1% of our planet's water is accessible freshwater we can use to fulfill our daily needs? Sustainable wine brands do! That's why they: Use native plants for landscaping and cover crops. Conduct plant and soil tests to determine irrigation needs. Collect and reuse wastewater.  3. Safe Pest Management Both commercial and hobbyist farmers deal with pesky pests that damage crops, steal resources, and spread diseases. Sustainable winegrowers use an informed and tailored approach to tackling their farm's unique and dynamic pest complex: Introduce beneficial insects to challenge insect pests. Attract birds of prey to hunt vertebrate pests. Manage canopy and fruit density to reduce mildew pressure. All of these practices are part of an Integrated Pest Management (IPM) system. 4. Energy Efficiency Making wine is an energy-intensive process. Whether from fuel, battery, or electricity, energy is used at every step of the process that turn grapes to wine. With so many uses of energy, there are many ways to improve efficiency: Reduce tractor passes with vineyard equipment that covers multiple rows. Reduce energy use by properly insulating tanks and buildings. Reduce dependence on fossil-fuel—based electricity with alternative sources like wind and solar.  5. Habitat Sustainable winegrowers cultivate a biologically-diverse ecosystem that sets the vineyard up to thrive without excessive use of inputs like water and fertilizers: Create and adhering to conservation plans. Maintain wildlife corridors to give wildlife safe passage. Preserve open, uncropped areas so native plant and wildlife species have a home.  6. Business Sound and responsible business practices help set a business up for long-term success: Annual and multi-year budgets. Accurate record keeping. Offer benefits packages and competitive pay.  7. Always Evolving In order to stay successful and relevant, sustainable businesses constantly look for opportunities to learn more and evolve: Attend and host educational events. Subscribe to local and industry news. Provide education and upward movement opportunities for employees. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter ReSIProcal February Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

My 12-minute summary of how to gain a larger online following. This snippet is from a MasterHeart Group conversation: https://www.GeorgeKao.com/Group (https://www.GeorgeKao.com/Group) Comment on this episode here: https://youtu.be/5tFGXg3HIJ4 (https://youtu.be/5tFGXg3HIJ4)

Chike and Harrison talk Twitter's new "Tweet it into existence" campaign. Prada using Jeff Goldblum to market in Milan (and why more brands should focus on marketing to folks his age). And the effects of behavioral targeting's presence on the Senate floor. All before giving their quick fire opinions on 2022 trends and which, if any, are worthy of your resources.Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. 

Happy Holidays!! On our first track this week, Glenn the Geek and Producer Jaime are joined by Joe Saul-Sehy from Stacking Benjamins who reveals how writing a book can really help with Audience Growth. Then, on Track 2 for Marketing and Monetization, our Title Sponsor, Buzzsprout, shares 7 ways to grow your podcast with Instagram stories. And, our third track is a key note brought to you by your hosts! As a Creation & Launch track, Jaime and Glenn will discuss creating your show art the right way. Plus, we'll share our latest community shout outs and trivia prize for the holidays. Welcome to the conference!Chapters:2:53 – Podfest on the Move – Shoutouts8:39 – Track #1: Audience Growth with Joe Saul-Sehy from Stacking Benjamins (Writing a Book)19:45 – Track #2: Monetization & Marketing with Buzzsprout (7 Ways to Grow Your Podcast with Instagram Stories)29:26 – Track #3: Creation and Launch with Glenn the Geek and Producer Jaime (Show Art the Right Way)39:31 – Trivia Segment with Jonathan Oakes from Trivial Warfare40:35 – ClosePresented by: Podfest Multimedia ExpoTitle Sponsor: BuzzsproutHosts and Executive Producers: Glenn the Geek of Horse Radio Network and Producer Jaime of Flint Stone Media, Florida Podcast Network, and Business in the Bedroom | Catch their past show, Finding Florida!Guest, Track 1: Joe Saul-Sehy from Stacking BenjaminsTrack 2, provided by Buzzsprout: Buzzsprout's Podcasting Q&ATrack 3, provided by your hosts! Free tips from Producer Jaime | Podcasting 101 Launch Workshop | Podcast Booster ClassTrivia Host: Jonathon Oakes of Trivial Warfare | Prize for Holidays 2021: TASCAM TM-70 Dynamic MicrophoneEmail the Hosts: Glenn: Glenn@HorseRadioNetwork.com | Jaime: Jaime@FlintStoneMedia.comVocal Editor: Paul StevensAssistant Producer: Jorge HernandezIntro Voice Over Artist: Jodi KrangleEquipment Sponsor: TASCAM (We use their Mixcast 4 and LOVE it!!)Also check out: TASCAM TM-70 Dynamic Microphone | 

Recorded on June 22nd, 20210:29 - Spotify continues to make moves in the audio spaceGreenroom - https://www.theverge.com/2021/6/16/22535214/spotify-greenroom-locker-room-live-audio-appCall Her Daddy Deal - https://www.marketwatch.com/story/spotify-strikes-60-million-podcast-deal-with-barstools-call-her-daddy-1162387582212:06 - NFL announces first ever Spirit Partnerhttps://www.linkedin.com/posts/renie-anderson-4390a21_we-are-thrilled-to-announce-that-the-national-activity-6810938313793433600-zTPD/19:32 - Trufan's BBQ Audience Reporthttps://playr.ac-page.com/bbq-audience-report-sign-up-socialFOLLOW JACOBhttps://www.jacobkelly.ca/Twitter - @TheJacobKellyInstagram - @TheJacobKellyYouTube - Jacob KellyFOLLOW SCOTTInstagram - @Scott_BertyLinkedIn - Scott BertyFOLLOW KARENLinkedIn - Karen OBrienTwitter - @BondJaneBondFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from Soundcloud 

Build momentum with your marketing. Don't know where to start? Or if your marketing strategy is working? Hear from Marketing Strategist David Greenspan on what it means to “farm a neighbourhood” and how it goes beyond emails, newsletters, and social media posts. Plus, learn how to send out the right messages to the right audiences, and why consistency is key to kick-starting your marketing targets and goals.

If your business is targeting everyone, then you are targeting no one. Read that again. If you don't have a well-defined snapshot of who your target customer is, we're going to help get you there! Knowing this will help you cut through the noise and meet the exact needs of your customer.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-identify-your-target-audience/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

The reason I reached out to my next guest is because what he's doing now is where I believe the future of outbound sales and marketing is headed. What I'm referring to specifically is community building, conversational selling, and micro products. I'm seeing a shift in the market from large online platforms to smaller, niche communities. Facebook groups, Slack channels, Discord servers, Etc. I'm also seeing a shift towards messaging apps like Facebook Messenger, Telegram, WhatsApp, and even good old fashioned text messaging. More sales opportunities and conversations are being found and happening in these communities and on these apps. B2B Enterprises simply can't ignore this shift that is happening. Which brings us to today. In this interview we'll take a look at how this serial founder is using community building and conversational selling to create and sell micro SaaS products to rabid customers. Todd Larsen is the owner of a growing portfolio of Micro SaaS companies. He has a systematic approach to researching niche audiences, catering SaaS products directly to their needs, and rapidly releasing a product to generate immediate sales. Some of his products include getfliptool.com, subself.io, and salesandsoftware.com Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Today kicks off the first episode in a series of 10 where I'll be giving you 10 different virtual marketing tips and breaking them down for why and how to use them to grow your business. Today we’re talking about Knowing your Target audience - a topic I’ve covered a lot on this podcast but we’re going to talk about it again! We’re heading into the holiday shopping season and coming off of a very busy Black Friday, Small Biz Saturday and Cyber Monday weekend so I KNOW you guys are hustlin' to get those sales. I see you doing it well and some of you that have room for improvement.  Knowing WHO you’re talking to is important because it gets you in the mind set of interacting and communicating with your ideal client in a way that is true to you - if that person were in front of you, how would you be talking to them?   ***** Miranda Rodriguez is a Marketing Coach who helps dreamers and change makers create their own set of marketing rules to play by with monthly marketing coaching and customized four-week marketing plans, so you can grow from creator to CEO.   To get started, schedule your FREE 30 minute consultation here https://marketinguninhibited.com/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 00:00 What is Lookalike Audience Marketing 00:28 1. Plan Your Use Case 00:54 2. Capture Data From The Start 01:17 3. Use Email Lists 01:30 4. Start Small & Highly Targeted 01:49 5. Combine Additional Targeting 02:06 6. Start With Tight Budgets For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram, blogging, YouTube, video marketing efforts and plans. Supporting Resources:  Buyer Persona Worksheet Content Calendar Template  Buyer Persona 5-Day Bootcamp Virtual Training  Sponsor:  User.com - Save 50% for 6 Months on ANY Plan + the First 10 to Register Get a Free Consultation with  Marketing Automation Expert

Katie and Andy Mant are the husband and wife team behind the Advanced Light Filtering Eyewear brand Blublox. The turned an initial investment of $1500 into a global business turning over 3 million dollars in just 2 and a half years. EVERY SMALL BUSINESS OWNERS NEEDS TO LISTEN TO THIS ONE... especially if you are in the online retail industry. Katie and Andy discuss all the phases of their journey, from Research and Development, to their unique marketing strategy of educating their audience through podcasts and finding key influences in their industry to promote their products. They walk us through exactly how they got their brand promoted on these platforms, how to build relationships with Affiliates and their decision making process around promoting these Affiliates to Brand Ambassadors. They describe the importance of outsourcing, emphasising the role of their Podcast Spend Agent (we didn't even know what that was) as well as the key to maintaining a productive and supportive husband and wife business partnership. Seriously guys... this one is EPIC!!!! Also make sure you SHARE the love and give us a review on Apple Podcast. It only takes 30 seconds and greatly increase the likelihood that someone else will hear Katie and Andy's GOLD. If you haven’t joined the Perth Small Business Show Facebook Group, do it now to get access to even more small business hot tips: https://www.facebook.com/groups/1452326538253232/

Intel Chip Chat – Network Insights audio podcast with Allyson Klein: Richard Orgias, Director, Segment and Audience Marketing at Fortinet, joins Intel® Chip Chat Network Insights to share how Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network […]

Intel Chip Chat – Network Insights audio podcast with Allyson Klein: Richard Orgias, Director, Segment and Audience Marketing at Fortinet, joins Intel® Chip Chat Network Insights to share how Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network […]

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out umww.com For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR & Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands & Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out umww.com For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR & Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands & Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since then, GoSquared has created simple analytics software, on a subscription basis, for small businesses around the world. What trends are allowing you to build new things? - No code applications. - Real-time and live response.  - Everyone today wants to have an online presence or small businesses. - We always wanted to work with small businesses and integrate into similar products like Go Daddy, Wordpress, Shopify, etc - Make it as easy as possible.  How do you decide what you develop? - Everyone has a different process depending on what works for each company. Some use tons of Data. Data creates lots of confidence in decisions. - We use our insights and engage with our customers. E.g., Onboarding - Do a lot of user testing. Make it fun. We show the visitors to your website instantly. Gamification. How do you introduce new products and services? - Software is being adopted from bottom up, before senior management even knows about it.  - Solving problems wins. Trend in B to B software. See small business/startups as early adopters. - Use new tools for Corporates that don’t need IT support. Cheaper and faster.  Ability to get close to the customer. - GoSquared changed dynamics to get immediate feedback from customers.  - Test out ideas immediately. E.g., Landing pages and Payments - Zapier and Airtable. What was it like to build a tech company outside of the Valley? - We didn’t make a choice. Left school and stayed in London. Thirty-seven signals/BaseCamp inspired us.  - We build great products and tell our story and what we’ve been learning. We don’t spend much on Marketing. We share what we learn. Building trust. Sharing what we learned on our Blog.  https://www.gosquared.com/blog/ What’s Next? - Training for the London Marathon in April - Introducing Free Tier soon - More new product improvement to help customers grow. For More Information For more information on James Gill or GoSquared see gosquared.com, @GoSquared or @Jamesjgill on Twitter.  If you enjoyed this podcast, you might also enjoy:  Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands & Semiotics; Ep. 129 – Paul Jarrett of Bulu on New Trends in Collaborative Marketing; Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers; Ep. 114 – Canva’s Cameron Adams on Democratization of Design; and Ep. 113 – ProfitWell founder Patrick Campbell on Growth, Pricing and SaaS Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since then, GoSquared has created simple analytics software, on a subscription basis, for small businesses around the world. What trends are allowing you to build new things? - No code applications. - Real-time and live response.  - Everyone today wants to have an online presence or small businesses. - We always wanted to work with small businesses and integrate into similar products like Go Daddy, Wordpress, Shopify, etc - Make it as easy as possible.  How do you decide what you develop? - Everyone has a different process depending on what works for each company. Some use tons of Data. Data creates lots of confidence in decisions. - We use our insights and engage with our customers. E.g., Onboarding - Do a lot of user testing. Make it fun. We show the visitors to your website instantly. Gamification. How do you introduce new products and services? - Software is being adopted from bottom up, before senior management even knows about it.  - Solving problems wins. Trend in B to B software. See small business/startups as early adopters. - Use new tools for Corporates that don’t need IT support. Cheaper and faster.  Ability to get close to the customer. - GoSquared changed dynamics to get immediate feedback from customers.  - Test out ideas immediately. E.g., Landing pages and Payments - Zapier and Airtable. What was it like to build a tech company outside of the Valley? - We didn’t make a choice. Left school and stayed in London. Thirty-seven signals/BaseCamp inspired us.  - We build great products and tell our story and what we’ve been learning. We don’t spend much on Marketing. We share what we learn. Building trust. Sharing what we learned on our Blog.  https://www.gosquared.com/blog/ What’s Next? - Training for the London Marathon in April - Introducing Free Tier soon - More new product improvement to help customers grow. For More Information For more information on James Gill or GoSquared see gosquared.com, @GoSquared or @Jamesjgill on Twitter.  If you enjoyed this podcast, you might also enjoy:  Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands & Semiotics; Ep. 129 – Paul Jarrett of Bulu on New Trends in Collaborative Marketing; Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers; Ep. 114 – Canva’s Cameron Adams on Democratization of Design; and Ep. 113 – ProfitWell founder Patrick Campbell on Growth, Pricing and SaaS Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Jeff Rohrs is the CMO of Yext and Author of Audience: Marketing in the age of subscribers, fans and followers, and The Everywhere Brand ebook. He’s also a former VP at Salesforce and ExactTarget. In this episode, Brian Ardinger and Jeff talk about managing content and brands across the web and how hard it is to put perfect information into consumer’s hands everywhere. Yext uses a digital knowledge management (dkm) platform to automate this process.   With consumer behavior changing, 73% of a business’s traffic is now taking place off their website. The smallest content is becoming the most important, such as updating store hours and phone numbers. Companies need to update all the customer endpoints that matter, which is different from SEO.  Jeff's book, The Everywhere Brand, with co-author Jay Baer (also the author of Talk Triggers), discusses how brands are going to have to be everywhere. The challenge is how they will control their appearance around the web. You can download The Everywhere Brand ebook or watch a YouTube video on The Everywhere Brand with Jay Baer and Jeff Rohrs (31 min) As for future trends, Jeff is watching the use of voice. Voice refers to voice commands or voice as discovery. AI is also growing, such as in visual search with Google Lens and Google Photo. More than 85% of Americans are using AI in services like Uber and Google. Jeff believes you can’t control UI and AI, but you can manage the info it has about your company. Additional knowledge resources include Smart Brief and EMarketer. To find out more about Yext, see yext.com or connect with Jeff on Twitter at @jkrohrs If you liked this podcast, you might also enjoy our interview with Patrick Campbell with ProfitWell on Growth, Pricing and SaaS or Justin Mares, Co-Author of Traction GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere brands" this week on the On Brand podcast. About Jeff Rohrs Jeff Rohrs serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. Episode Highlights So what is Yext? "Brand's need to be in control of their information." Yext provides a digital knowledge management platform to do just that. "We work on the rest of the iceberg under the surface. Most are just looking at the tip — website and search. The lion's share includes places like Alexa, Siri, and Uber." Brands today have to be everywhere. In an ebook co-authored with Jay Baer, Jeff outlines the concept of brands being everywhere today. He shared the basic tenants of what this means including being customer centric, granular, and committed to actively managing. How can brands be ready for a voice-first environment? "First, you have to separate voice commands from voice search and discovery. You can't optimize. That's been debunked. You need to think about the facts first. That's how you future proof your brand." What brand has made Jeff smile recently? Jeff provided not one, not two, but three brands that have made him smile. First, Nike with their "gutsy" Colin Kaepernick ads. He's also a big fan of how DonorsChoose closes the loop by sharing updates from funded projects with donors via email. And finally, we recorded this after a big win for the Cleveland Browns, which brought a smile to Jeff's face as well. To learn more, follow Jeff on Twitter and check out the Yext website including their upcoming event Onward 2018. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget. What you'll learn about in this episode: How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation How today’s social media channels, like Instagram, are constantly shifting How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world Jeffrey’s “helpfulness” mindset when creating a content marketing strategy How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves Ways to contact Jeff: Website: www.yext.com Website: www.geomarketing.com Conference: www.onward18.com LinkedIn: www.linkedin.com/in/jkrohrs Twitter: @jkrohrs

Writing a marketing book? Are you sure you're doing it right? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Yext's CMO, Jeff Rohrs. Tune in to learn Rohrs' secrets to book-writing, why you need to consider establishing "un-goals," and just how one moves from the legal field into the tech marketing field.Follow Jeffrey on Twitter:  https://twitter.com/jkrohrs Learn more about Yext: https://www.yext.com/ Buy Jeffrey's book, "Audience: Marketing in the Age of Subscribers, Fans, and Followers": https://www.amazon.com/dp/B00GIUTQQU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Get the eBook by Jeffrey and Jay Baer, "The Everywhere Brand": https://www.yext.com/blog/2017/05/the-everywhere-brand/CMO VC Blog: http://cmovc.com ExactTarget series, "Subscribers, Fans, and Followers": http://pages.exacttarget.com/sff Learn more about ON24 here: https://www.on24.com/ Follow ON24 on Twitter: https://twitter.com/ON24 

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com 

Jeffrey K. Rohrs, CMO of Yext and author of the esteemed book Audience: Marketing in the Age of Subscribers, Fans, and Followers" joins Heike and Joel on the Cloudcast. Listen as Jeff shares his top marketing trends for the rest of 2017, including Siri, hyper-granular mobile search, the importance of company culture and employer marketing, and brand authenticity. Resources for this episode: Jeff's company: http://yext.com Subscribe to the Cloudcast: http://sforce.co/cloudcast Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind: http://twitter.com/youngheike http://twitter.com/joelbook

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Knowledge Engine. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams. Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in NYC, he continues to bask in the afterglow of the Cleveland Cavaliers NBA Championship. Here are the highlights of our conversation with our guest: Jeff is passionate about, foremost, his family and friends; and after that, learning about growing and challenging himself. He is a communicator at heart but went to law school and at the end, realized that reliving the worst moments of people’s lives was not his cup of tea. He quickly gravitated towards the internet and before he knows it, his marketing materials are syndicated in his company in a national level. He was tapped to do paid search advertising and had a blog, about bacon, which drove about seven figures of revenue. He forged partnership with ExactTarget before joining Yext. He developed the knack for marketing because of the different skillset he gained from being pushed out to the audience at an early age. Being placed in a position where you are nervous in front of strangers forces you to think on your feet and drives you to empathize with your audience. He had also delved in different things to test his creativity, such as sketch comedy, which gained him the skill of being able to quickly assess a situation; hone in on what’s important, funny and meaningful; and then figure out how to turn and communicate that into something of value. Jeff’s main focus, as a CEO, is growth and managing towards it. Hiring and managing internal teams, empowering his team to make decisions and execute campaigns and projects, creating opportunities and paving career paths, and instituting internal events where they bring in thought leaders and influencers to motivate their teams are things which he continuously work on. Together with HR, he works on implementing initiatives which drive culture change and celebrate people through Yext Talks and other engagement activities for different resource groups, which how their marketing team gives value to their organization. These are usually low cost but bring pride to their team. The challenge that they find as of this time is nurturing talent. You will see a wide gap between the students out of marketing school and the cream rises up to the top very quickly. In a market like New York, there is too much competition for creative talent and the challenge in attracting talents is a real one. Jeff shares that AI and machine learning are freight trains which are bearing down in many industries and people are viewing them with mixed emotions: excitement and trepidation. For Jeff though, he looks at this with a sense of excitement and exploration and with an understanding that these concepts must be built upon accurate information and deep knowledge. Their vision is being that source of truth for data needed for these technologies.

Knowing your audience is the first step to creating successful marketing. If you can know who your customers are, and then target them, it could change your business drastically. Here we give you a few tips on how to nail that down.

Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accounts to target and creates a dialogue between marketing and sales. But first, I had to ask, what does the director of audience mean?? Read more: http://technologyadvice.com/blog/marketing/making-the-most-of-predictive-marketing/

Today I speak with Samuel Fine, creator of the Newbee app. Newbee is based on a foundation of logging and tracking events that occur on a daily basis in your infant's life, like eating, sleeping, diaper changes, play time, trips, and more. Samuel also talks through his recent experience being on national TV and the impact such huge exposure had to pledges on Kickstarter.

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

Matt Abrahams passionate, collaborative and innovative educator and coach.  He is a lecturer at Stanford University's Graduate School of Business where he teaches two very popular classes in Strategic Communication and Effective Virtual Presenting. He is co-founder of Bold Echo Communication Solutions, an industry-leading presentation consulting and coaching practice.He published Speaking Up Without Freaking Out, a book written to help people present and communicate in a more confident, connected, and compelling manner Jeffrey K. Rohrs serves as Vice President of Marketing Insights for Salesforce. Author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers and the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series, Jeff also dabbles in podcasting as co-host of the Social Pros Podcast with Jay Baer Sally Helgesen author of six books, most recently The Female Vision: Women's Real Power at Work, which explores how women's strategic insights can strengthen their careers and benefit their organizations. As a speaker and consultant she works around the world and has been ranked as one of the 50 top authorities on leadership by Leadership Excellence magazine. Her  best-selling The Female Advantage: Women's Ways of Leadership, hailed as “the classic work” on women's leadership styles 

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract each segment? 4. What are your top 3 tips for companies to build an audience on social media? 5. Can you recommend any further resources and how can people connect with you? Read the full article: http://linkhumans.com/blog/build-audience-social-media Subscribe on iTunes: http://bit.ly/smknowhow

Back in the day before email and smartphones, it was common for people to stop working and leave the office at 5pm.Now, we are all constantly connected to our work and our time has become scarce. This creates a common issue that marketers struggle to overcome: My customers don't have time for me.That may be true on the surface, but if you want to break through and steal some time or borrow some attention from your potential customers and client, you need to give them something that is hyper-relevant.An example of this hyper-relevant messaging comes from a Guatemalan sneaker company, Meat Pack. By installing their mobile app, sneaker fans can get the best deals on hot new items. The app, which includes a GPS locator, has been successful in pulling customers away from competitors and generating buzz (http://www.thinkwithgoogle.com/campai...). Today's Sprout Social shout out goes to Jeffrey K. Rohrs, fellow Social Pros Podcast host (http://socialpros.com) and a good friend. Jeff is a wonderful speaker and used the Meat Pack case study in a recent talk. He also is the author of Audience: Marketing in the Age of Subscribers, Fans, and Followers, which is a must-read for digital marketers (http://www.amazon.com/Audience-Market...).Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Back in the day before email and smartphones, it was common for people to stop working and leave the office at 5pm. Now, we are all constantly connected to our work and our time has become scarce. This creates a common issue that marketers struggle to overcome: My customers don't have time for me. That may be true on the surface, but if you want to break through and steal some time or borrow some attention from your potential customers and client, you need to give them something that is hyper-relevant. An example of this hyper-relevant messaging comes from a Guatemalan sneaker company, Meat Pack. By installing their mobile app, sneaker fans can get the best deals on hot new items. The app, which includes a GPS locator, has been successful in pulling customers away from competitors and generating buzz (http://www.thinkwithgoogle.com/campaigns/meat-pack-hijack.html).  Today's Sprout Social shout out goes to Jeffrey K. Rohrs, fellow Social Pros Podcast host (http://socialpros.com) and a good friend. Jeff is a wonderful speaker and used the Meat Pack case study in a recent talk. He also is the author of Audience: Marketing in the Age of Subscribers, Fans, and Followers, which is a must-read for digital marketers (http://www.amazon.com/Audience-Marketing-Subscribers-Fans-Followers/dp/1118732731). Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

News flash: There is no secret sauce when it comes to gaining customers. And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way. Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year.  Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget's content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff's deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike -- anyone looking to gain a competitive advantage in today's ever-expanding marketing universe.Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He's also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she's human. There's probably a book in that too. 

Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget's content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, explores the emergence of Proprietary Audience Development as a core marketing responsibility. Informed by Jeff's deep knowledge of email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike -- anyone looking to gain a competitive advantage in today's ever-expanding marketing universe.Prior to joining ExactTarget, Jeff served as President of Optiem, a digital marketing agency where his clients included Calphalon, Insurance.com, and Sherwin-Williams. He's also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Jeff lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids, and a dog that thinks she's human. There's probably a book in that too. 

Interview with Jeff Rohrs who in his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Folllowers, looks into how to create what he calls “Proprietary Audience”.