Podcasts about marketing pr

You've refreshed the website. You've posted to Instagram. You've sent the press release. And still… crickets.

In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences. They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.Angelo gives listeners actionable tips on:00:00 Introduction 00:55 Demystifying PR for Law Firms01:52 The Importance of Visibility and Credibility02:37 Do You Really Need a PR Agency?04:05 Effective Pitching Strategies08:36 Leveraging AI in PR14:54 The Future of Marketing: PR's Role17:38 SEO vs. PR: A New Perspective22:00 The Evolution of Google's Authorship and SEO23:30 The Value of Podcasts in Modern Marketing26:28 Engineered Omnipresence and Link Building27:30 The Importance of Systematic PR Processes32:48 Book Recommendations and Human Nature in Marketing37:42 Final Takeaways and EncouragementResources mentioned in this episode:The Laws of Human Nature by Robert GreeneConnect with Shanté and Josh here:YouTube: https://www.youtube.com/@thisisgoodnews LinkedIn: https://www.linkedin.com/company/higoodnews/ LinkedIn: https://www.linkedin.com/in/shantemicah/https://www.higoodnews.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!

Por si la historia de Ferrari no era suficiente: nos enteramos que Daniela Loera es... diseñadora industrial. ¿Cómo dar el brinco a Marketing desde las áreas creativas? Yo, si fuera creativo, escuchaba este capítulo. BONUS: Más sobre la atención en piso de venta en Ferrari México.

Si usted se ha preguntado: bueno, ¿y cómo es comprar un auto de superlujo? Aqui la respuesta. De atención a cliente, exclusividad y personalización: aprendamos de los más grandes.

Los Dioses llegan al Olimpo de los Automóviles: entrevistamos en Ferrari México a Daniela Loera, la Directora de Marketing, PR y Digital. ¿Cómo hace marketing una marca de ese nivel de lujo e historia? ¡Conéctense ya!#LosDiosesDelMarketing es una producción básica de Genio.soy

In this episode of The Healey Brothers Show, Jason Healey sits down with Josh Sommers, founder of Focus Media, a leading marketing and PR agency in the Hudson Valley. Together, they explore the deep roots of their partnership, discuss the creative and strategic work Focus Media has done for Healey Brothers, and reflect on their shared mission to uplift the local community. Josh shares insights into his personal journey, the unique qualities of the Hudson Valley, and the importance of community-focused marketing. Tune in for an inspiring conversation about the power of collaboration and the impact of meaningful connections in business.

In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations Website TheWhitneyLee.com

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience.  In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond.  A few key takeaways:  Why understanding your audience is still the bedrock of effective marketing.  How AI is impacting content creation—and where companies are getting it wrong.  The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility.  The enduring value of building real-world experiences to connect with customers.  Marketing lessons from the Grateful Dead and how to apply them to your business.  Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Good marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector. Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, especially in niche markets.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 25th September 2024. The winner will be contacted via Twitter. Show references: https://www.monkey-forest.com/https://www.linkedin.com/in/joshua-torlop-261a10119/ Josh is a passionate marketer and PR professional currently working at Trentham Monkey Forest in Staffordshire. As the sole member of the Marketing & PR team, he manages, oversees, and delivers all communication strategies for one of the UK's most fascinating woodlands. This unique role requires him to wear many hats, as he strives to create best-in-class campaigns across multiple fronts.Trentham Monkey Forest is unlike any other place in the UK. It's a 60-acre woodland where 140 Barbary macaques live freely, mirroring their natural habitat. This distinct feature is the heart of the attraction, and Josh is driven to share this "sparkle" with as many people as possible, all while working within a modest budget. A visit to the forest, which Josh first experienced with his aunt in 2007 as a child, left a lasting impression on him. Now, he aims to ensure that visitors create similarly special and lasting memories at this remarkable destination, all for an affordable entry fee—an essential element of his marketing strategy.In 2024, Monkey Forest reached a record-breaking year for footfall, and as the year draws to a close, Josh has been collaborating with Oz on creating 'out of the box' campaigns that break the 'fourth wall' between the brand and the consumer. Reflecting on a PR stunt he strategized and executed in 2022, which went globally viral and reached hundreds of millions worldwide, Josh considers it a personal career highlight. His enthusiasm for being a one-man marketing team at such a unique destination continues to fuel his innovative and ambitious approach. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. So welcome to Season 6. Oz Austwick: Yeah, welcome back. Paul Marden: How are we back already? Because it feels like only yesterday were recording the tail end of season five. So where's my summer break? It just seems to have gone. Oz Austwick: It does seem a little bit like we've not really had much time off. We must have. Must have had a bit of a break. Paul Marden: Yes, absolutely. Because I've got a list. As long as you are, of all the places that I've been over the summer holidays, where have you been? Oz Austwick: Like you? Lots of places. Lots of castles, a few stately homes and one or two more unusual places. But I think if I had to pick one, I went to Highclere. Oz Austwick: Okay. I love it. I'm a massive Downton Abbey fan. I tried so hard not to like Downton Abbey and just utterly failed and got sucked into this wonderful world of 1920s stately home. The lives going on upstairs and down. And you know what? It's just such a good series and to go and experience the place and see all these wonderful familiar areas with my 15 year old daughter, who is even more of a fan than me, was just amazing. Paul Marden: Brilliant. Oz Austwick: We might just have been blaring theme music out of the car on the way down the drive. How about you? Paul Marden: So where have I been? We went to We The Curious back in Bristol, which has just reopened after two years of being closed. And that was just amazing. I took my daughter there with two of her friends and we had a whale of time wandering around there. We've been to the Roman Baths down in Bath. That was quite fun. That was a very hot day, but we had a lovely time just wandering around in the baths. We really enjoyed that. The one standout thing that I did that does not come around very often, where it comes around once every four years. We went to the Olympics, so went and experienced handball of all games. Never watched a handball game in my life, but it was amazing. It was just so much fun. Oz Austwick: I don't think I know anything about handball. Paul Marden: Well, I was expecting something a bit like basketball or netball. No, not at all. No. This was full on contact sport. It's like rugby, but inside and throwing people around. It was awesome. It was so fast paced. We saw it was France v Germany, so it was absolutely stacked in the stadium. But they captured the spirit of London 2012. It felt just like the part, the atmosphere that we felt when went to the main stadium, the athletic stadium during 2012 but with a french twist. Oz Austwick: Not your first Olympics, then? Paul Marden: No, not my first. But I didn't see Usain Bolt this time. I did see him 2012. He was only about a spec on the other side of the stadium at the time, but no, we had a great time and there was just so much about the way that they organised it. It's a feat of human engineering, isn't it, to put that on for two weeks stint. But they organised it so well and yeah, it was thoroughly enjoyable. Oz Austwick: So, speaking of events, we're going to one pretty soon, aren't we? I mean, it's not quite on the scale of the Olympics, but it's going to be glorious all the same. Paul Marden: Yes. So this will be my third National Theme Park Awards. I promise this year not to scream quite so loudly if I actually go one of the roller coasters whilst we're there. Oz Austwick: Well, I'm going with you, so I will record it. Paul Marden: I promise you. I screamed like a marine last year. Oz Austwick: Yeah. So we'll be there. We're there officially as Rubber Cheese, aren't we? So, yes, if you're there, come over and say hi, we've got a stall, I think a stand and we might have some freebies. We'll definitely have some chocolates because it's a good excuse to have some chocolates. So come and find us and have some chocolates with us. Paul Marden: Yeah, absolutely. But, you know, it's an in real life experience, so come over and talk to us, give us your ideas. What can we do this season and what would you like us to talk about? Can we come to see ewing at your theme park? Oz Austwick: Yeah, because we're doing a bit of that this season, aren't we? We've got a few lined up. Paul Marden: We do. We do. It was something that you said last at the end of Season 5 that you wanted to do differently, that we work in this attraction sector which is all about going and doing experiences and we spend the whole of the podcast sat in a square room with nothing much going on and without actually meeting people in real life. And wouldn't it be wonderful if we could actually record in real life with people? Oz Austwick: It's crazy not to. We're talking to people at these amazing places and I just get to sit in my own dodgy little converted office. But not this time. No. So you met a chap a little while ago at a conference, didn't you? Paul Marden: Yeah, I met Josh from Trentham Monkey Forest, and he was presenting. I think if I'm right in saying this, it was the first time h. e's done a presentation at conference before, but I was blown away by him and his presentation, and he's a one man marketing machine for Trentham from his own slide. He tells this story about being the CMO and the social media executive and the website editor and all of these different hats that. That you have to wear when you're running marquee in a small business. That's Josh, and I just loved it. And I was really impressed with the way he was talking about the outcomes of what he had achieved as a result of the work that he was doing. It wasn't just about the activities that he was doing. Paul Marden: It was what difference that made to the organization as a result of him doing it, which I found really impressive. So I really wanted him on the podcast, and I jumped on a call with him and. And his first idea was, why don't you come and record it in the Monkey Forest? So here we are at the start of Season 6, and you've had a chance to go up there, haven't you? Oz Austwick: Yeah. I mean, it is a little ironic that my favorite podcast. Sorry, my second favourite podcast, because obviously this is my favourite. My second favourite podcast is the Infinite Monkey Cage. So to get to go and record in what is essentially a cage with monkeys in itheme seemed like way too good an opportunity to pass up on. It was an amazing day. I try not to say too much about it because we've got the whole interview to come. Paul Marden: Absolutely. But I'm assuming that everything went slickly and it was a well oiled machine and it's got the same production values as we would normally expect. Oz Austwick: No, not at all. I mean, I realised that there was potentially an issue when we. I got there and I found the place really easily. It was great. It was nicely signposted. I found the right place. The people in the car parks were hugely helpful. They sent me there. I parked up, a lovely lady took me to Josh. We got all the gear. We walked quite a long way into a forest full of monkeys, and then I realised I didn't have a camera with me. And of course, it's not an easy thing to go because we couldn't just leave all the gear with the monkeys and both walk back. But because I wasn't wearing official Trentham Monkey Forest clothing, they didn't want people to see me walking around in the woods off the path. So it became quite. Oz Austwick: So we figured it out, got the camera, got back, started setting everything up, and of course, because we're not sitting at desks I've got a lovely microphone that I wanted to put out in front of us, but you can't string a cable across a large open area where there are monkeys. Paul Marden: Health and safety issues with monkeys. Oz Austwick: Yeah, well, absolutely. The fact is, I mean, we could have done it, but the monkeys would have probably just taken the microphone away. So there is, if I'm being honest, a little bit of wind noise because the microphone's slightly further from us than I hoped it would be. I've got Josh miked up, so it's only me that you struggle to hear. But that being said, I mean, what an amazing experience if you haven't been to Trentham Monkey Forest, go. We've talked about this a little before, but there's this kind of period, 100, 120 years ago when all of the great historic homes, these are amazing estates, suddenly started having to find other ways of making money. And you can look around and some of them have survived and some of them haven't. Some of them have just gone completely. Oz Austwick: Some were turned into flats and one was turned into a monkey forest, which just feels a little bit random. But, yeah, I mean, Josh is a really smart guy, very switched on, very articulate and very knowledgeable, and he's got his own monkey army. So. Paul Marden: I've got nothing to say to that other than we desperately got to listen to the rest of this interview. It's going to be so interesting. Oz Austwick: Yeah, well, absolutely. But before we do, if you're listening and you have a thing going on and you'd like us to come and be part of it and record there, please do get in touch and let us know if you're doing something interesting in the visitor attraction sector. We'd love to talk to you. Or if there's just a pressing issue that you think isn't getting the exposure that it should be, then, yeah, let us know, because this isn't really about us, it's about the sector. And if we can help, then that would be amazing. Paul Marden: Yeah. So we've got lined up for this season. We're going to do some in real life at conferences. So we're going to go to ASDC conference and do some in real life interviews there. We've been invited to some attractions already. So, you know, if you've got a conference and you'd love us to come along and do something in real life for the podcast, let us know if you'd like us to come to your attraction because you're running an event for Halloween or Christmas or whatever it is then let us know. We will chuckle the gear in the back of a car. We promise we will better prepared if we meet monkeys again. Can't promise that we'll better prepared for other animals or small children or whatever, but, you know, we'll do our best. Oz Austwick: Yeah, I mean, I'd be hesitant and promising I'd be more prepared, to be honest with you, but, you know, we'll do our best and we'll come up. Oz Austwick: With something on at the end of it, I'm sure. Paul Marden: Yeah, exactly. So, without any further ado, shall we get on to listening to the interview that you did with. With Josh athlete at Trenton Monkey forest? Oz Austwick: So welcome, Josh. Thanks very much for joining us. Regular listeners will probably be aware of a bit of wind noise on this one because for the first time, we're recording on location in a monkey forest. Josh Torlop: Yeah, it's the first time for me to be honest, because I'm just looking across our forest here and we've got three or four monkeys surrounding us. Oz Austwick: Yeah, I must admit it's a little bit odd, if I'm being honest. I'm used to sitting in an office, at a desk, and today I'm leaning on a tree surrounded by monkeys. Josh Torlop: It's giving me a little bit of power here. I'm not the host and I'm making you feel uncomfortable with these monkeys around us, but no, yeah, we're perfectly fine. The monkeys have their natural weariness intact of humans, so they won't bother us too much. They will simply live their monkey life around us. Oz Austwick: If you're listening to this on Spotify or through iTunes or anything like that, then please check out the YouTube video and you'll be able to see some of the monkeys that are currently watching us. So, as always, we tend to start with a couple of icebreaker questions. And now we're in Season 6, that's not going to change anytime soon. So I've got a couple of kind off the wall questions for you. Josh Torlop: Oh, here we go. Oz Austwick: What's the biggest animal that you think you could carry up a flight of stairs? Josh Torlop: Oh, that's a good question. So, when I was younger, I had a Labrador called Tommy who had a bit of a gut. Oz Austwick: Okay. Josh Torlop: So I'd say I'd carry Tommy, and that might be a very boring answer, but he could eat anything. We had two labradors, one called Blake and one called Tommy. And Tommy used to finish his food and eat Blake's food, so I would say Tommy. Oz Austwick: Okay, cool. Yeah, I reckon. I think you could carry a labrador. The next one is what film should be remade by the Muppets. Josh Torlop: Oh, that's an interesting one, isn't it? Oz Austwick: Yeah. Josh Torlop: The Wolf of Wall Street. I'd love to see Kim the frog take on Wall street. How good would that be? Oz Austwick: That would be amazing. Josh Torlop: Yeah, that would be perfect. Because Margot Robbie's blonde. Miss Piggy was blonde. Not to say that Margot Robbie looks at all like Miss Piggy, but that's. Yeah, that'd work. Oz Austwick: I doubt she's a listener, if I can. So one of the things I really want to talk to you about, other than that this venue, which is quite unique, at least in the UK, is the challenges of being a one man marketing team. Oz Austwick: Let's start off. Just tell me a little bit about the monkey forest and how it became a thing. Josh Torlop: Yeah, certainly. So, Trentham Monkey Forest is one of four parks protecting Barbary macaques. That is a highly endangered species of primate. So there's less than 8000 in the wild. So we have two parks in France, one in Germany and one here in Staffordshire. Stokend Trentham Monkey Forest. And it started all the way back in 1969 in Kinzheim in the Alsace region. Listeners might remember Beauty and the Beast. That's where the town was famously sort of depicted. Oh, yeah, there we go. Yeah. Back to the Muppets. Well, yeah. But in terms of our journey, if you will, it was two french chaps, one called Jack Trinau and one called Gilbert de turquine, that basically sought this mission to protect this incredible species, monkey called Barbary macaques. Josh Torlop: So they wanted to create this fantastic concept where around 100 monkeys, 100 to 150, could simply be themselves in a forest completely, no interference from humans, in a way where it would be able to preserve the natural behaviours in order to facilitate possible reintroduction. Oz Austwick: Okay. Josh Torlop: So it was an incredible forward thinking concept. And you fast forward 40 years, they had to basically have to open two parks, another one in France in Rocamadour, and then another one in Germany in the sort of Lake Constance area, basically, because they sort of made the mistakes before us, basically. So they realised that once you have a lot of monkeys in a forest living how they would. They'd mate and they'd make. You'd end up with more monkeys. So they had to open more parks came this incredible conservation project for this one species, which makes us incredibly different, because their passion was engaging people with this primate in particular, by letting visitors to the area marvel at the incredible behaviours right in front of them from 2 meters away. Josh Torlop: But also, the monkeys having this, you know, this separation between human and primate, so their natural behaviours weren't deteriorated. So it was an incredible concept that here we are, 2005, we'll say we opened in Trentham, Stoke, and here we are, 2024, 19 years later, thriving, surviving, and I'm doing the marketing for it, which is incredible. Oz Austwick: Absolutely. So how do you end up as the marketing and pr manager of a monkey forest? Josh Torlop: So what you do is the year was, what, 2021? And I was looking for a role in marketing and I was scrolling through LinkedIn and Indeed, as you do when you're searching for a job. And I saw an advertisement for a marketing and PR officer at Trentham Monkey Forest. And it brought me back to when I was seven years old, my auntie and my mum coming to visit Monkey Forest for the first time and being absolutely amazed at the fact that there was a primate right in front of me, acting as if I wasn't there and it was just being a monkey, I thought it was magnificent. And that visit always stuck with me. And for me, as a visitor attraction, I always talk about, now I'm marketing at a visitor attraction. Is the sparkle what excites your visitors to come to you? Josh Torlop: And that is it. That moment of thinking, wow, that's incredible, there's a monkey right there acting exactly how it would in the wild. That's always stuck with me. And that inspired me to apply for that role because I wanted to share that sort of memory maker with thousands of people to visit the park and have that same experience. And thankfully, we're doing that quite well. We're hitting all the right noises on TikTok. Oz Austwick: Absolutely, yeah, you're doing a great job. Does it ever get normal? Because I have to say, it's really weird to be stood here in a perfectly normal british bit of woodland. And, yeah, there are monkeys. Josh Torlop: Well, if you look to your left, you'll see a statue of a man in the distance. So that man is the Duke of Sutherland. He once owned this land, a bit like lion king, you know, everywhere the light touches, I own. Basically, in the victorian times, he owned the Trentham estate. So everywhere we're looking now, that was Duke Sutherland's land. And people of that time actually enjoyed this forest for leisure. So not much has really changed because people still enjoy it. It's just there's monkeys here, which I love to imagine if we just brought him back for just a day and I would be like, what do you think of this use for your land, mister Duke, Sir Duke? Oz Austwick: I think it's fascinating. And one of the things that we see a lot, because we talk to and work with a lot of old historic estates and the kind of, I guess maybe 100 years ago or so, there was a real issue where they had to suddenly start doing something to survive. They couldn't just have the land and keep it, they had to actually make some use of it or lose it. And it's really interesting how some places in their safari parks or golf courses or hotels and spas, and there we have a load of monkeys. Josh Torlop: Yeah, I mean, 60 acres, about the equivalent of 40 football pitches. For any football fans listening, that's a lot of space. And the visitors see a very small proportion of that, which is nice in a way. I'd love for visitors to see all our forest, but for the monkeys, they have such a huge, vast amount of forest space to live exactly how they would in the wild, to a point. That's incredible. So we invited last year, for example, a David Attenborough producer called Rosie Thomas to do a members evening. We obviously have members, and she had literally just been filming in the Algeria, Morocco, a region where these monkeys are native to. Josh Torlop: And she was absolutely bowled over by the fact that it was bringing her back to filming with David Attenborough, which was crazy to think, but so rewarding, in a sense, for us, as an organisation, to think we're doing the right things. And, yeah, that was probably a moment where I thought, wow. Well, I always think, wow. But that, for me, sums up Monkey Forest. To see that a David Attenborough producer could be amazed, and the environment. Oz Austwick: So, yeah, so how do you market it? Josh Torlop: How do I market it? Oz Austwick: It's not like there's a playbook that already. Josh Torlop: That's probably the beauty of it. But is there a playbook for marketing? I mean, TikTok, I feel like if you ever see the Royal Society Protection of Birds, RSPB, they're amazing. They are so hilarious with TikTok. But for us, I think we stick to our unique. Oh, gosh, USP Unique Selling Point of, you walk amongst the monkeys. We have a little bit of fun with it, but also, we know our audience quite well, in a sense, that we know which channels suit certain content types. Pr. We do a lot of story pushing, storytelling features, like a huge part of our marketing activity. We tend to go viral quite often with user generated content. Josh Torlop: So we try and, you know, push that to make sure that visitors want to take a TikTok here, get excited about that, because it could go viral, it could blow up. Anyone can make content nowadays, so we tap into that. But, yeah, I think the key in everything is knowing your audience, knowing what we are and what we do best, which is the walking amongst the monkeys and the conservation behind it. And also being organic. I think I'm being authentic. I think some brands tend to forget that their audiences are human and they don't want to be sold to. They want to see organic content, digest it, consume it, otherwise they're going to swipe up or they're going to swipe across. Josh Torlop: So for us, it's all about having that tongue in cheek element, hitting all noises, having those serious conservation messaging, whether it's a blog or whatever, but marrying that up with some funny content. I mean, do you remember the Aurora, the Northern Lights? One silly thing I did on social media was I superimposed a monkey, transparent monkey in the sky here, and we said, "Oh, the Aurora looked a bit different and still contract", and that got a bit of traction. But, yeah, things like that, you know, showing a bit of personality. I mean, Ryanair do it, a lot of brands are starting to do it now. Curries. I find them hilarious when they chuck a chicken into a air fryer, like from a viral meme video. I don't know if you've seen, Oz, but that's hilarious. Yeah, that's brilliant. Oz Austwick: I mean, there are some companies that are really smashing social media. I'm a huge fan of Gregg's social media. And there's one of the big London department stores that does a world famous Christmas display in their windows every year. And there's a Gregg's opposite the road, opposite them, on the other side of the road. And they literally, they reversed their sign so that every time somebody took a picture of the Christmas display, it said Gregg's. Josh Torlop: Oh, brilliant. Oz Austwick: What a fantastic thing. Josh Torlop: You're making me hungry for a cheese and onion pasta. I love it. Gregg's. There is a drive through one in Stoke by Trent Bale. Oz Austwick: I might check that out. Josh Torlop: For me, I think TikTok in particular, I think every marketer's worked out that each post you do on TikTok you're following is the lowest percentage of who will see that. So it's always a new audience for every post that you do on TikTok. So for us coming in three years ago, we didn't have a TikTok, which I found incredible. We should have TikTok was my answer in my job interview, and that's probably what landed me the job because, you know, three years on we've got 12.7 thousand followers, which is quite a good growth. Josh Torlop: I'm always my biggest critic, so I'd want more, but I think every marketer or PR would say that. But in terms of the TikTok content that we put out is just making sure that we're doing it on a consistent basis, because we know that organic nature of the organic post, reaching a new audience each time, that's probably not going to be there forever. So it's sort of using that now to our advantage because, say, if we do ten posts a week and yeah, all those ten posts didn't get a million views, but if each one of those got a thousand views, that's 10,000 people that wouldn't have seen our content. And also that our unique element will be embedded in that content, or it'll be me in a monkey costume dancing to It's Raining Men. That wasn't me, by the way. Josh Torlop: I've just, I'm just like, that slipper wasn't me. Lots of fun. Oz Austwick: I'll see if I can get a link for that and pop it in the show notes. I mean, I think it's really interesting that social media kind of gives us this really odd view when it comes to numbers. And you say you've got what, say, twelve and a half thousand followers. Josh Torlop: Yeah, I think it's 12.7 now. 12.7 thousand. Oz Austwick: And those people who are really into social media will look at that and think, oh, that's not very many. Josh Torlop: No. Oz Austwick: But put them all in a room. Josh Torlop: Well, that's quite an awful lot for a small organisation. But also zero pounds spent. Oz Austwick: Absolutely. Oz Austwick: If you got twelve and a half thousand people through the gates, that wouldn't come through the gates otherwise, then that's a massive step. Josh Torlop: Yeah. Well, absolutely. I think for us, we have a quite high awareness campaign yearly campaign. We just want to drive awareness to us. Because I live and die by you put this in front of eyes. Feet are going to certainly follow because of how incredible it is. So that's what molds our strategy. But that's obviously one small element is social media. I mean, we did a PR stunt in 2022 that went globally viral. It reached 900 million people. So we're talking about 12.7 thousand not being the biggest, but that's huge. Yeah. James Corden was talking about little old Trent and monkey forest a few years ago. Because you'll love this, we hired a Marvin Gaye impersonator to serenade our monkeys, saying, "Let's get it on." Oz Austwick: I saw. Josh Torlop: Yeah. Oz Austwick: And that was a Valentine's Day thing. Josh Torlop: It was a Valentine's Day PR stunt, yeah. And it went absolutely viral. I dine out on it every week now at dinner, because I don't think I'm ever going to live that down. Oz Austwick: So, I mean, did it work? Do you have baby monkeys now? Josh Torlop: We had twelve that year, I believe. I think twelve. So. Oz Austwick: So, from a conservation point of view, getting Marvin Gaye involved was a good move. Josh Torlop: Well, that's it, yeah. We aim between six and seven babies, so if we have twelve that year, then it's work. Oz Austwick: I'm impressed. Josh Torlop: Yeah. Oz Austwick: So what are some of the challenges? Because obviously it's just you that does all of this and I've worked in house as a marketer and you've got to do everything, which inevitably means that you've just got to decide which bits you're going to do and which bits you're not. Oz Austwick: How's that work in the visitor attraction industry? Josh Torlop: For me, I hate the saying jack of all trades. I prefer swiss army knife because each part of a swift army knife is very useful and that's each part of the communication strategy f For me, every bit of it is vital for the success of your marketing and pr strategy. And one of the challenges is, obviously, managing time. Not to be boring, but it is. For example, this morning I've had a BBC radio stoke interview come straight speak to you. But, yeah, it's a case of making sure that you don't bite off more than you can chew, not having a skatcon approach, having quite a strategic straight line, knowing what you wanted to achieve. or me. Every bit of it is vital for the success of your marketing and pr strategy. So, yeah, that feeds into our strategy, really. Josh Torlop: It's not biting off more than we can chew, but also being as impactful as we can with the resource given. So I take all the photography that many people probably don't know, and Monkey Forest, we don't outsource photography, I take it. So I feel like, yes, it can be taxing having just one person to do all these roles, but then ensures consistency, because if it's wrong, it's the wrong consistency. But I like to think I'm doing quite well here. So in terms of what we're doing and what we're putting out, it's all consistent, we're brand cohesive because we haven't got a lot of chefs in the room giving off opinions, which can be good, can be useful, but still, I think that's why we get stuff done quite quickly. Josh Torlop: Say, if I want bit of content, I take my camera in and get the content, whatever it needs to be. But I do say, "Oh, yeah, it's a marketing team of one", but I have a great support network around me. For example, the director, Mark, best boss you'll ever work for. He is such a good guy and he trusts me to execute the pr and marketing strategy well. And then we've got Lisa, the part manager, who helps me a lot as well with radio interviews. They're all superb in front of the camera. Not a lot of people would say that, but media training wise, everyone is fantastic here in front of media, which is great. So everyone was willing to muck in. Josh Torlop: The Marvin Gaye PR event, for example, that was a roaring success because the guides were on board, they knew what, even though it sounded ridiculous. And all of our guides have science based, of course, being Barbary macaque experts. And they thought, what the earth is Josh playing at here? They saw the impact of raising the profile of the endangered species and they were really with me on that. But that was because we did a team brief. We explained the strategy behind it, what we wanted to achieve. The reason I actually said, the reason why I like to do this high awareness campaign is because I go into the pub with my mates to celebrate getting this job and I'm from a little town called Norfolk in Cheshire, which is probably on the sort of cross county border of Staffordshire. Josh Torlop: And I said, "Oh, I've got a job at transome monkey forest." And they went, "Oh, part of my transom gardens." " No", that's not the case. So we didn't have that profile in place. That was only the people that knew about us, by the way. So half the table didn't even know what Transponkey forest was, which I found baffling 20 minutes up the road. Oz Austwick: Absolutely. So, yeah, so, I mean, you get quite a lot of user generated content, your social media, obviously full of monkeys, but most people's isn't. So when they come, it's quite special being to put that out. But you mentioned earlier when were chatting about the fact that your most recent success has been TripAdvisor. Josh Torlop: Yeah, it's quite the timing, to be fair. So we've gone viral again this week because someone did a review on Tripadvisor and this sums up our marketing strategy to a team because obviously we try and be as lighthearted as possible and resonate with our audiences. So someone did a review about Monkey Forest and they were upset that we had monkeys. So, yeah, primarily it was monkeys. So we responded. I respond to every review because I find the feedback so useful, because we have the luxury that a lot of businesses who are listening or people are from organisations going to be jealous of this. We're closed over winter, so November to February. We have a strategic analysis of the business for me as well, marketing activity. I do all my strategy over winter, implement it spring and summer. Josh Torlop: So anyway, we love our feedback, we love receiving the feedback. And this week, it's the first time in nearly four years where I've been stumped for words. I didn't know what to say to this person because we have got monkeys. So our response went viral. We said something along the lines of, "Yes, we're a monkey forest. So primarily there are monkeys. Sorry, don't know how to answer this." Oz Austwick: It just leaves me wondering how they found you. Josh Torlop: Yeah, because if you. Oz Austwick: Our SEO must be formed pictures of monkey and the website site is covered in pictures of monkeys and it's called monkey forest. Josh Torlop: Can't please everyone. Right. I'm not sure, to be fair, I'd love for him to reach out because, yeah, it has gone viral. I feel bad for the chap who's done the review because he must be a bit upset with all the attention he's got from a review because he's a paying visitor at the end of the day and he probably had a great time, but. Oz Austwick: You'd hope so, but not if you don't like monkeys, I guess. Josh Torlop: Yeah. So. But, yeah, it was in the mail, the Daily Mail, the Daily Mirror, all the national news pretty much this week. So it kept me on my toes and busy. And that's when it's hard as a team of one, is to manage things that go viral. Oz Austwick: I guess at that point you're getting a lot of people trying to contact you and get comments from you for their articles. So what they're putting out is a little bit different. Josh Torlop: Well, no, to be fair, everything's been consistent so far, but it is a lot of marketing, and PR is controlling narratives and making sure that the content or whatever's being put out is in line with what you're trying to achieve. And obviously PR has that challenge and I like to think that PR is sort of my bag. So I love to do PR. It's something that I've always been interested in. I did a journalism degree at university, so I love the PR element of the job and storytelling. So from that, I'm sure fellow PRs that are listening will understand. When something goes viral, it's a little dreaded demon in the back of your mind where you're like, "Oh, God, it's gone viral." Oz Austwick: It's probably good. Josh Torlop: Probably good. But I've got a lot of answers to come up with. But, yeah, it's great for the business and we're a lovely bunch here. So if anyone does something great, people do tell you, and it's really nice, and it's such a wonderful place to work. Even the head guides, they have a bit of bands with me. I like to call them Anton Deck, the two head guides. So it's Aliya, the Venice, and it's daydream. 20 years. Well, 19 years, but yeah. So Aliyah gave me a lot of banter. Scene. What has he done now? He's made it busy for bank holiday. We're gonna be knackered. But, yeah, it's all good fun. It's all good banter. Oz Austwick: So what's next? Where do we go at Trentham Monkey Forest? What's the future look like? Josh Torlop: I want to do another Valentine's Day PR stunts. I want to do Netflix and chill, so I want to set up play screen for the monkeys. May play a bit of Titanic or love, actually. But, yeah, I just want to carry on going, getting as much awareness of the park as possible, hitting the right noises, bringing a load of visitors in who have a great time and do more things like this, because this is brilliant and I've really appreciated you coming in, having a chat. Oz Austwick: It's a joy. It feels a little bit like it's not work. I'm feeling very lucky today, so thank you very much for having me. Josh Torlop: Thank you. I think I've bored the monkeys because they've all gone. They've all legged it. Oz Austwick: I am wondering where they've gone. Before we wrap it up, we try and finish every episode with a book recommendation. Josh Torlop: Brilliant. I think I need to be on brand here, even though there are monkeys here and they're not apes, but I'm gonna recommend the Chimp Paradox. Can't remember who it's by, but it's a great book. It's all about controlling your inner chimp as a human and controlling your emotions and making sure you don't react emotionally too much to things. Because I like to think I wear my heart on my sleeve and it's good to make sure that you're keeping control of your emotions and making sure that you know, if anything happens, you're doing a great job, everything's going well in life. Chill out. And not being too hard on yourself. Oz Austwick: Amazing. Well, if you'd like a copy, head over to X and retweet us and say that you would like Josh's book. Josh Torlop: I didn't write it. Josh's book. Josh's book. Oz Austwick: We call it Josh's book. Yeah. Thanks so much. I really appreciate having you on board.  And for letting me come and hang out with your monkeys. Josh Torlop: There you go. Thanks very much. Appreciate you coming down. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

On this week's show, I'm joined by Ana Kaplan of Kaplan Communications, a PR company that works with beauty and holistic companies. Ana worked for a large PR company but increasingly felt like they didn't match her values. So, during COVID-19, she took the brave move of leaving them behind and setting up her own company that has the unique approach of blending PR and marketing with holistic wellbeing. In this interview with Karen, Ana discusses the importance of creating stories, the all-important ‘hook' and the crucial difference between PR and Marketing.   KEY TAKEAWAYS How do we know when a new venture is the right path to follow? Leading on from Ana sharing her story of how she began her company, we discuss the idea of following your heart and the green flags to look out for. Ana moved from working for a large PR firm to setting up her own. She talks about the lessons she learned from the big firm and how they have shaped her philosophy on both her work and selecting the clients she chooses to work with. What is the difference between PR and marketing? Ana explains, giving examples, so that you can organise and be efficient. ‘The Hook' is one of the most important aspects of creating a piece of modern marketing. But what is a hook?, what makes a good one?, and how does the approach change for different types of media? Ana explains. BEST MOMENTS “When things feel natural and fluent, that's how you know it's meant for you.” “Are your goals coming from a place of ego or from alignment of where we want to be in the world?” “When you're writing a PR story make sure you've done your research on who you are sending it to, don't just cut and paste.” EPISODE LINKS Website: https://www.kaplan-communications.com/about Yin Yoga: https://thepoweryogaco.com/hybrid-plugin/ Instagram: https://www.instagram.com/kaplancommunications/ https://www.instagram.com/ana.stasia.maria/  VALUABLE RESOURCES Getting Started Guide             Artisan Perfumery Mastermind   ABOUT THE GUEST Ana Kaplan is a PR specialist focused on supporting wellbeing and beauty brands; she is also a yin yoga practitioner.  Ana holds space for healing yin yoga sessions incorporating galactic reiki to re-calibrate the nervous system as one melts into a deep meditative relaxed state.  From a young age Ana has always been attracted to spirituality and helping people holistically. The benefits of practising yin yoga has created an awareness of a different quality of being which she weaves into her unique PR approach. When she works with clients, Ana harnesses an intuitive edge to deliver valuable and recognised results. By working in alignment through her bespoke PR services, she is able to share her knowledge for all to benefit from her unique and effective PR philosophy.  ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

In this episode of That Westfield Podcast, Drew Tybus dives into the nitty-gritty of PR and marketing for small businesses. The discussion highlights the crucial differences between PR and advertising, emphasizing that PR leverages trusted third parties like journalists to share your story authentically, while advertising is a repetitive paid approach. Drew shares practical tips on crafting press releases, utilizing wire services, and the importance of documenting your journey to engage your audience. Furthermore, the episode offers actionable strategies for handling crises by building a bank of goodwill through community service and positive PR efforts. Finally, Drew underscores the value of being transparent with influencers and local media to drive genuine engagement. Don't miss these essential insights to enhance your business's public image and market presence. Visit oakpr.com to learn more. Want to promote your business on That Westfield Podcast? Email ThatWestfieldPodcast@gmail.com

Jeff Blumenfeld, a dynamic marketing executive with a career spanning over five decades, has worked with leading corporations such as Pepsi, Michelin, and Virgin Atlantic. He is the founder of Blumenfeld and Associates, author of "Get Sponsored" and "Travel With Purpose" and member of the International Skiing History Association and The Explorers Club. He brings his inspiring journey to the Legacy Leaders Show, which underscores the crucial role of community support in overcoming challenges. As a 72, Jeff's story is a testament to resilience, innovation, and the power of advocacy. Diagnosed with Renal Cell Carcinoma in 2009, Jeff faced a challenging battle, culminating in a kidney transplant in November 2023. His innovative campaign for a donor, involving media appearances and social media outreach, showcases his resilience and marketing expertise. Now a passionate Kidney Advocate, he speaks at NKF workshops and serves on Colorado's Kidney Disease Prevention and Education Task Force. Join us for this new episode of the Legacy Leaders Show to hear Jeff Blumenfeld's inspiring story of overcoming adversity and his dedication to kidney advocacy.

Jeff Blumenfeld, a dynamic marketing executive with a career spanning over five decades, has worked with leading corporations such as Pepsi, Michelin, and Virgin Atlantic. He is the founder of Blumenfeld and Associates, author of "Get Sponsored" and "Travel With Purpose" and member of the International Skiing History Association and The Explorers Club. He brings his inspiring journey to the Legacy Leaders Show, which underscores the crucial role of community support in overcoming challenges. As a 72, Jeff's story is a testament to resilience, innovation, and the power of advocacy. Diagnosed with Renal Cell Carcinoma in 2009, Jeff faced a challenging battle, culminating in a kidney transplant in November 2023. His innovative campaign for a donor, involving media appearances and social media outreach, showcases his resilience and marketing expertise. Now a passionate Kidney Advocate, he speaks at NKF workshops and serves on Colorado's Kidney Disease Prevention and Education Task Force. Join us for this new episode of the Legacy Leaders Show to hear Jeff Blumenfeld's inspiring story of overcoming adversity and his dedication to kidney advocacy.

This week's episode of The Build Show Podcast features a dynamic conversation between Matt and marketing expert David Meerman Scott, whose influence shaped Matt's career. Matt recalls learning invaluable marketing tips from David early on, which he implemented and launched what eventually became The Build Show. They discuss the importance of aligning marketing with consumer behavior, emphasizing the power of content creation.David dives into the connection between neuroscience and fandom, highlighting how humans crave the safety and comfort of like-minded tribes; he illustrates the sense of community that comes with shared interests.The conversation further explores the neuroscience behind building connections through video content, discussing concepts like tribalism, proximity, and mirror neurons. David explains how these factors deepen human bonds and make viewers feel immersed in what they watch.Tune in for Matt and David's advice for building a strong online presence and creating engaging content.Resources:New Marketing Mastery CoursesFanocracyby David Meerman Scott & Reiko ScottThe New Rules of Marketing & PR by David Meerman ScottFind David on the Web:Instagram: @dmscottX (formerly known as Twitter): @dmscottLInkedIN: https://www.linkedin.com/in/davidmeermanscott/Website: https://www.davidmeermanscott.com/Blog: https://www.davidmeermanscott.com/blogFind Matt and The Build Show on the web:Build Show Videos: https://buildshownetwork.com/go/mattrisingerInstagram: @risingerbuild and @thebuildshowTikTok: @thebuildshowYouTube channel: https://www.youtube.com/@buildshowWebsite: https://risingerbuild.com/ and https://buildshownetwork.com/Join us at Build Show LIVE this November 7-9 in Austin, TX. Click here to stay in the know. Don't miss a single episode of Build Show content. Sign up for our newsletter.

Soldier Field is one of the most recognized and iconic Chicago landmarks. And many of you have likely been to a Bears game there, or perhaps a Taylor Swift concert! What you might not think about when you visit is that the stadium has hosted numerous historic figures like MLK Jr. and NATO, and has had a far reaching impact on the Chicagoland economy for decades. We sat down with Luca Serra, Director of Marketing & PR for Soldier Field, to discuss what it takes to run a 63,500 seat stadium! He shares some of the rich 100+ year history of the stadium and discusses its designation as a National Historic Landmark. Learn about the “it takes a village” mentality he and his team need when it comes to pulling off a wide array of highly visible events, and learn about some of the economic impacts the stadium has on Chicago. Plus, hear about some of the current and future trends they see in the event, sport, and concert industries.  We end with rapid fire and learn about the time Luca met Obama, what concert he's looking forward to this summer, and what his go-to food and beverage order are at the stadium!  UPCOMING EVENTS & TICKETS: https://www.soldierfield.com/events/all MORE STADIUM HISTORY: https://www.soldierfield.com/stadium-info/about BOOK A PRIVATE EXPERIENCE: https://www.soldierfield.com/private-events Follow them on Instagram (@soldierfield): https://www.instagram.com/soldierfield/?hl=en

This week I'm chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan.  Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too. Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials. On this episode we get into the specifics of Good Juju's brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success. Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence. We know entrepreneurship isn't all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand. On this episode we talk about: -The Branding Process and Product Development of Good Juju -Why Investing in PR and Marketing Early On is a Game Changer -How to Go About Product Testing, Quality Assurance and Guarantees -The Challenges of Standing Out in Market -Entrepreneurial Lessons in Sustainability -Struggles Launching During a Pandemic -Sustainability Doesn't Mean Compromise in Quality or Performance -The Plastic Pollution Epidemic -Embracing Imperfect Zero Waste Lifestyle *Visit ⁠hellogoodjuju.com⁠ to get 15% off your first purchase with code mindful15 --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa's favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Episode 57: "Leveraging a collaborative work team to enhance marketing & PR". Desirae Haluk A.K.A. the Chief Queen Bee (Founder - Clairant) joins Ryan Stevens for a catalyzing convo! Desirae's background and what drives her passion to help How a unified, consistent messaging approach based on company vision/mission/values allows for more effective branding and marketing The concept of "raving fans" - why having internal raving fans leads to more external raving fans How can we get entire teams involved collaboratively in marketing/PR initiatives? About Desirae Haluk: A proud mother of two great kids, Claire and Anthony (Hence CLAIRANT), she was born and raised in Vancouver, Canada and now lives in New Jersey with her family, including a dog, chickens and honeybees. A marketing and messaging expert, she is the Founder & Chief Queen Bee of Clairant Services LLC , a business she has grown from the ground up. She shares a deep connection with each of her clients who in many instances become friends and carries a mantra of "Work hard, play hard and have a balanced life!"  https://www.linkedin.com/in/desiraehaluk/ Clairant on the web:https://www.clairantservices.com/https://www.facebook.com/clairantservices/www.linkedin.com/company/clairant/ ____________________________________________________ About Ryan Stevens / cATalyzing Coaching & Consulting Leaders face many challenges with team dynamics, hindering collaboration, causing friction, and impacting service. As a coach and speaker, I guide organizations and businesses to enhance positive team dynamics and workplace camaraderie through the controllable aspects of effective communication, collaboration, and shared servant leadership.   Ryan Stevens (cATalyzing Coaching & Consulting) is your guide to creating Awesome Teams ! Ignite your potential. Fuel your

Join Scrolling 2 Death host Nicki Reisberg for an enlightening and educational dive into the world of kid-friendly smartphones in this eye-opening episode. Nicki sits down with Bill Brady, the Co-Founder and CEO of Troomi Wireless, a pioneering mobile phone platform committed to fostering children's mental well-being through a balanced and safe relationship with technology. As a father of five, Bill brings a wealth of experience and insight to the discussion, shedding light on essential topics vital for today's parents. Throughout the conversation, Bill and Nicki explore an array of critical issues that resonate with every parent. From the paramount importance of digital safety and the introduction of safe smartphones tailored for kids, to navigating the complexities of teens and social media, the discussion is rich with valuable insights. Delving into the risks and benefits of phone usage for younger children and the emergence of smartwatches designed with kids in mind, they address pressing concerns. The dialogue extends beyond mere usage to encompass the gamut of potential risks in the digital sphere, encompassing cyberbullying, sextortion, the surge of depression, and even the physical effects associated with excessive tech consumption. Moreover, the conversation delves into the role of phones in educational settings, uncovering the nuances of phone use in schools. It's important to note that Scrolling 2 Death is an independent platform and not affiliated with Troomi Wireless. However, as a gesture, Troomi is extending an exclusive $80 discount to Scrolling 2 Death listeners on a Troomi phone. Simply use the code TROOMI80 at checkout on www.troomi.com to claim this special offer. More about Bill Brady: In a career spanning 20 years as a marketing executive, Bill Brady has owned two marketing agencies serving Fortune 500 brands. Since 2018, he has focused on providing children with healthier solutions for using technology and is the co-founder and CEO of Troomi Wireless, a mobile phone platform designed to improve kids' mental health through a safe and balanced relationship with technology. Bill holds a degree in Marketing/PR from Brigham Young University and an MBA from the University of Utah. He lives in Highland, UT, with his wife and five kids.en. For exclusive bonus episodes, subscribe to our channel here: https://podcasters.spotify.com/pod/show/scrolling2death/subscribe

Navigating the leap from a full-time job to a content creation career can feel daunting. Robyn DelMonte, the visionary and strategist behind GirlBossTown, shares how she transitioned from waitressing to becoming a full-time influencer and trend forecaster. Robyn discusses the challenges of self-branding, overcoming imposter syndrome, and navigating the world of social media numbers. From her experiences with brands to her creative content generation strategies, she provides valuable insights for aspiring creators. We delve into the intersection of personal loss, critique, and self-celebration, offering a holistic view of Robyn's career. Follow Marianna: @marianna_hewittFollow Robyn: @girlbosstown This episode is brought to you by: Ouai: theouai.com/MARIANNA15 for 15% off your entire purchase. Clean Simple Eats: CleanSimpleEats.com with code MARIANNA for 20% off your first order.Macy's: macys.comProduced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Peter Mann, the founder of Oransi based in Blacksburg, USA, the final five questions: What does Peter believe is the hardest thing when growing a small business? Smaller firms frequently lack resources like money, a team, and brand names with instant credibility and trust. Peter emphasizes how crucial it is to research the market and understand what your company's product or service is because, as a small business, you may not be well known. Peter's favorite business book is “This is Marketing” by Seth Godin. He also listened to How I Built This with Guy Raz. He talks with type of bigger business individuals to get their story asks questions and gets the essence of what the path was for a person in establishing their firm. Peter finds reading and watching keynotes to be of utmost significance in terms of professional development. He focuses a lot of his time and energy on the marketing side of things because that is where his interests lie. Peter suggests an effective tool for small business growth is mastering communication and coordination. And so Slack is one that they use just to help remote people communicate really well together, as well as the folks at their office. Finally, if Peter could go back to day one of starting out, he would advise himself to bear no fear. He also shared that it feels like in your 20s you have 50 years to work and you don't have to crush it on day one. Because it's a long process and it takes longer and costs more than you think to get there. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!  Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Best Friends by Design welcome their first guest, Marissa Cornejo from Design Marketing Collective. Marissa gives valuable tips on marketing & PR within your design business. Follow us on Instagram! @bestfriends.bydesign Marissa: @Designmarketingcollective

Turf Marketing expert and co-owner of The Spray Caddie, Stacie Zinn Roberts joins the podcast with some great stories and awesome tidits about working with turf in the olympics and superbowl. Stacie is also the founder of What's Your Avacado? Marketing & PR.

When we were kids, we learned the phrase, “Don't put all your eggs in one basket.” As adults, we try to put this into practice by doing things to minimize our risk and never trust one single entity for our success because it can fail. The same is true for your success as an author, especially when it comes to the channels where you promote and sell your books. That's why I'm excited to feature this conversation with Kevin Tumlinson, an award-winning and bestselling author of hundreds of novels and non-fiction books. Known as “the Voice of Indie Publishing,” he's helped thousands of will-be and working authors to build and grow their writing careers through his work in podcasting, public speaking, and as Director of Marketing & PR for Draft2Digital. Kevin is also an inveterate world traveler, and can usually be found writing from cafes, coffee shops, and hotel lobbies around the world. I was inspired by a recent post Kevin wrote for the Draft2Digital site on diversifying your writing income, and that informed much of our conversation. We also talk about the value of putting your books on the incredible Draft2Digital platform and how it can help build your author career and increase sales. In addition, we dig into Kevin's process for writing fiction. He talks about how he comes up with story ideas, how to formulates plots, and how to know when a story is good enough to publish. I absolutely loved his insights about how he actually writes a first draft using his looping method of editing and drafting. You can connect with Kevin on his website, https://www.kevintumlinson.com, and find all of his books and links there. I also encourage you to check out Kevin's brand-new book, A Note from the Author: 123 Wise Things Someone Should Probably Say to You. * * * Today's episode is sponsored by Vellum, the go-to book formatting software for indie authors who care about creating beautiful ebooks and print books. Use the link to download Vellum for FREE.

Richard Fergola has been on the competition BBQ grind, cooking three KCBS doubleheaders over the last three weekends. We discuss that mental aspect of that, plus much more with the pitmaster of Fergolicious BBQ and Marketing/PR director of Proud Souls BBQ & Provisions on Episode 222 of the Tailgate Guys BBQ Podcast. “Fergie” says even seasoned veterans like himself can be puzzled by scoring at times and says sometimes you just have to shake your head and move on. He gives us a rundown on the rebranding of his line of seasonings, an upcoming class this weekend he and Sterling Smith are teaching, a recent win for his pupil on The Country Network program BBQ Country and the latest news from Proud Souls BBQ & Provisions Kansas City. We also check in with the Team of the Year leader in the KCBS Backyard Team of the Year points race. JP Parran and wife Colleen comprise Bourbon and Blues BBQ out of Wilmington, N.C. This summer, JP and Colleen are on a memorable competition journey, setting up in a west-central Missouri campground and commuting from there to competitions around the region. JP tells us the story behind Bourbon and Blues BBQ and their goals for the rest of 2023, starting with this weekend's competition at Que for a Cause in Tahlequah, Okla. (Note: We had some audio issues and I apologize that the sound of JP's segment is a bit rough in some spots). Meanwhile, the Tailgate Guys BBQ team gets ready to compete again this weekend. We are very fortunate to get a spot in Que for a Cause after cancellation of an event closer to home.  Thanks to all our sponsors and marketing partners for making the show possible:  Blues Hog #blueshognation Royal Oak Charcoal #teamroyaloak2023 The Butcher Shoppe #alwayshandpicked  Clark Crew BBQ #clarkcrew Proud Souls BBQ Kansas City #proudsoulsbbqkc #kingdomofq #proudsoulsbarbecueandprovisions Randy Vanslyke and Pro Technology Solutions The Grill Guys of Missouri Allquedup #arkassippicombo Vietti Marketing Group #marketing  In the Garden of Eden Marty "Real Sign Man" Prather #pizza Have a great BBQ week and thanks for listening! #SmokeEmIfYouGotEm

Calling the media landscape crowded would be the understatement of the century. Establishing a distinct brand and getting it out there is the only way to stand out. All the big-name influencers with huge followings didn't come up overnight. It took a consistent investment of time, effort, and money.  How do we establish validity and credibility in such a crowded space? What's the secret to a great PR strategy?  In this episode, I'm joined by the founder of 610 Marketing & PR Agency and a Certified NBPA & FIBA Player Agent, Matt Palmquist. He talks about the power of PR and his focus as a business owner.  Three Things You'll Learn In This Episode  First comes the brand, then the money Most people think PR is what makes you money. What's its true purpose? Why PR causes a lot of headaches (and how to avoid them) How do we implement a high-quality PR strategy without burning money or wasting time? The secret to success is solving problems What do the most fulfilled and accomplished people do to make an impact?   Guest Bio Matt Palmquist is the founder of 610 Marketing & PR Agency and a Certified NBPA & FIBA Player Agent. 610 Marketing & PR helps companies stand out in a crowded marketplace. Gone are the days of just advertising in newspapers and magazines. You need social media! You need creative video content! You may even need a public relations liaison to get your message out. While digital marketing can provide your company with several benefits, figuring out the best way to execute a campaign isn't easy. This is where Matt and his team come in. They build brands with big ideas- digitally. For more information, head to https://www.610marketing.com/.      Get Your FREE Copy Of ‘The Private Money Guide'  and ‘Mapping Out The Millionaire Mystery'.  Keep up with us every week on our FREE Live webinars for more conversations like this, and as a BONUS get our newest mini ebook instantly upon signing up! https://moneyschoolrei.com/wednesday-webinar (digital download). Dive into money, mindset, and motivation videos on my YouTube Channel, and be sure to subscribe so you can be notified of our weekly LIVE streams. Find out about our next weekend workshop, and see what others are saying: https://www.moneyschooltraining.com/registration.  

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.Learn more about David Meerman ScottLearn more about FanocracyFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with your customers  B2B communication is strategic, and all too often, businesses make the mistake of thinking it just happens. In reality, it takes time, and as it turns out, it's one of the most intentional, strategic components of your entire business model. It takes effort to understand your customers, who they are, and what they need. Once you've done those things, it's time to activate them with a message that brings it all together and ignites something special.  Neither Dan nor Samantha pulls any punches in this episode as they dismiss myths about marketing and share eye-opening insights that will get your gears moving in the right direction. They also discuss her book entitled, “Unleash Possible: A Marketing Playbook that Drives B2B Sales.” When it comes to B2B marketing, chances are Samantha has been there and done that. Now, she wants to make sure you reach that same place and do it better. Here's what you can expect from the show:  Insightful exchanges on the nuances of B2B and B2C communication.  The power of networking and value of intimate networks of influencers and contacts. The need for marketers and creatives to be amongst one another for a nurturing experience. The B2B Experience: stories, reputations, trust, and getting to know your customers. Narrowing it down to find out who you can best serve. The flaw of spending your way to success and growth.  Sales can do things that marketing simply cannot … because marketing isn't always human.  Building sustainable customer relationships, not just securing a sale.  Sometimes you have to hold the hands of sales and show them the way.  The importance of managing internal stakeholders and understanding their “why”.  If everyone is focusing on the buyer, all the jobs become easier.  The remote workplace has changed the work-learning landscape.  Notable Quotes “Marketing, communications, whatever it is that we do, creativity, being curious, intellectual curiosity, they're all so common across leaders in the field, but they need a valve or safe space to let ideas fly.” – (9:16) – Dan “Good marketing, great education is emotional.” – (10:19) – Samantha “Just because you don't have the skill doesn't mean you can't get the skill.” – (22:24) – Dan “Businesses need to find niches that they can own and expand from.” – (28:50) – Samantha “Qualitative research is actually a little bit of a lost art.” – (36:44) – Samantha  “As human beings it is natural for us to put the most value on the product or service that is the hardest for us to deliver.” – (39:08) – Samantha “If we take the time to understand our customers, we'll build businesses that have sustainable growth.” – (1:12) Samantha About Dan Nestle  The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter The Most Amazing Marketing Book Ever About Samantha Stone Samantha Stone is a forward thinker and true champion of B2B communications. She's the author of Unleash Possible: A Marketing Playbook that Drives B2B Sales and a leading contributor to the rapidly evolving world of marketing. A skilled researcher, highly sought after speaker and consultant, she's authored several successful go-to-market efforts, resulting in recognizable results for brands across the business spectrum. The founder of Marketing Advisory Network, the arch of her career has seen her become one of the most trusted voices in the B2B space. Most recently, she has developed on-demand courses focused on mastering the art of finding and using buyer insights. She is a member of Mark Schaefer's RISE Community and co-author (with Mark, Dan, and 33 others) of The Most Amazing Marketing Book Ever. Samantha Stone | LinkedIn Samantha Stone on Twitter - @Samanthastone Unleash Possible - The Website Unleash Possible - The Podcast Unleash Possible - The Book Samantha's On-Demand Buyer Insight Courses Timestamped summary of this episode 00:00:00 - Introduction, Host Dan Nestle introduces himself and his guest, Samantha Stone, a leading B2B marketing influencer and advisor. They discuss the challenges and rewards of B2B marketing. 00:04:29 - The Uprising and Rise Communities, Dan and Samantha discuss their attendance at the Uprising conference and their involvement in the Rise community. They talk about the importance of connecting with other marketing professionals and the value of in-person events. 00:08:35 - Emotional Marketing, Samantha and Dan discuss the emotional aspect of marketing and the importance of tapping into the human experience. They reflect on how the Uprising and Rise communities have provided a safe space to explore ideas and connect with others. 00:11:22 - The Value of Community, Dan and Samantha talk about the value of being part of a community and the benefits of engaging with other professionals. They discuss the Rise community's use of Discord and how it has become a valuable tool for learning and networking. 00:14:10 - From Economics to Marketing, Samantha shares her journey from studying economics in college to becoming a B2B marketing influencer and advisor. She discusses her passion for helping companies drive revenue through effective marketing strategies. 00:14:33 - Challenges of Public Policy, Samantha reflects on her love for policy and its challenges, but admits to being impatient. She discusses the slow pace of public policy and how it takes years to make an impact because it affects whole communities. 00:16:14 - From Sales to Marketing, Samantha talks about how she transitioned from channel sales to marketing. She discovered her love for marketing and how it allowed her to have a bigger impact. She also discusses the challenges she faced and how she learned as she went along. 00:19:34 - The Birth of Marketing Advisory Network, Samantha explains why she started the Marketing Advisory Network. She wanted to do what she loved without the baggage of internal politics clouding her judgment. She also talks about how she wrote her book to help people who couldn't afford her services. 00:22:29 - The Importance of People Skills, Samantha discusses the importance of people skills in marketing and sales. She talks about how she honed her people skills by being empathetic and understanding the sales team's perspective. She also emphasizes that anyone can learn people skills with practice and guidance. 00:27:18 - Unleashing Possible, Samantha talks about her book, Unleash Possible, and how it helps companies tap into their full potential. She emphasizes that companies often overlook the resources they have within their organization, such as people and processes. She also discusses the importance of convincing the world of your big opportunity when starting a business. 00:28:44 - The Importance of Narrowing Audience, To create traction, businesses need to find niches to own and expand from. Focusing on narrowing the audience helps to better understand who a business can best serve and prevent bringing in customers who aren't a great fit. 00:29:42 - Measuring Marketing Incorrectly, Boards, CEOs, and salespeople are obsessed with measuring marketing by the number of leads generated. This approach creates the wrong behavior and makes marketing focus on the wrong things. Instead, marketing should be held accountable for overall business metrics and growth. 00:33:00 - Spending Your Way into Success and Growth, Businesses too often try to spend their way into success and growth by running more ads and content syndication. However, they overlook referral activity, advocacy, and word of mouth, which are missed opportunities. Businesses need to experiment with these channels for better results. 00:36:48 - Qualitative Research, Qualitative research is critical for understanding why a buyer or a group of buyers likes a specific aspect of a product or service. It complements data by helping businesses understand what is essential to each buyer at each stage of the process. Salespeople are the best personalization engines for building emotional connections. 00:42:43 - The Role of Experienced Salespeople, Experienced salespeople instinctively know the buyer persona or the buyer data and can build emotional connections. However, they may not have the mechanism or incentive to share this data with their teammates or 00:43:46 - The Importance of Understanding Buyers, Samantha Stone emphasizes the importance of understanding buyers' needs. She explains that good salespeople do not waste time convincing someone to buy something they do not need. Stone believes it is crucial to earn the trust of salespeople and understand what drives them. 00:45:16 - Buyer Personas in Recruitment, Stone mentions her team's focus on the book "The New Rules of Marketing & PR" and creating buyer personas for recruitment. She notes the challenge of obtaining information from recruiters and emphasizes the need to tailor marketing materials to different learning styles. 00:47:11 - Building Relationships with Salespeople, The conversation shifts to the relationship between sales and marketing. Stone explains that salespeople are often hesitant to share data because they do not see any benefit. She recommends creating pilots to prove the effectiveness of marketing materials and building relationships with influential salespeople. 00:50:21 - Knowing Internal Stakeholders, Stone stresses the importance of understanding internal stakeholders, such as salespeople, and creating buyer personas for them. She emphasizes the need to recognize different personalities and learning styles and tailor marketing materials accordingly. 00:56:33 - Samantha Stone's New Learning Product, Stone introduces her new learning product, designed to help people who are new to the marketing field or transitioning to a new role. She notes the challenges of learning remotely and emphasizes the importance of staying up-to-date with the latest industry developments. 00:58:12 - Samantha's Transition to Creating a Self Paced Class, Samantha talks about her transition from providing custom training to creating a self-paced class. She shares that she wanted to make her workshop material accessible to a broader audience and that her course is video-based with exercises in a workbook to help participants apply the skills to their job. 00:58:59 - Buyer Insights Course, Samantha's first course is all about finding buyer insights and is heavy on qualitative research skills. The goal is to help more people understand how to do this kind of research, even if it's not their primary job. The course is designed to take the mystery out of conducting interviews and help people ask better questions. 01:01:00 - Understanding Buyers, Samantha emphasizes the importance of understanding buyers and the need to eliminate friction from the process. She shares a personal experience of how a company lost her as a customer because of the friction they put in the sales process. She believes that marketing is all about understanding people and that it's a good human skill to have. 01:02:44 - Simplifying the Process, Samantha talks about the importance of keeping things simple and removing obstacles for buyers. She believes in creating a frictionless process and removing unnecessary steps to make it easier for buyers. She believes that marketers need to constantly go through and try to eliminate friction points as they come up. 01:10:12 - Taking Time Off, Samantha talks about the importance of taking time off and making time for personal and family commitments 01:11:18 - Long-term thinking in business, farewells Show notes created in part with Capsho

Jessy Klein Fofana is CEO + Founder of LaRue, a Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, influencer, and brand partnerships to deliver real, measurable ROI focused on Direct to Consumer Brands. A recent blog post on their website was titled "6 Reasons Why Your Brand Needs an Affiliate Marketing Agency in 2023." The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

There's no doubt that some industries are more boozy than others, and when it comes to after work drinks and entertaining clients, Marketing and PR agencies must rank in the top 10 industries for normalising alcohol consumption in the workplace. For a brutally honest account of a spiralling relationship with alcohol, hidden in plain sight in the workplace, meet the loveable and eccentric Michael Sargood – a true sober hero. Michael's account is hilarious, tragic, raw and honest, with a healthy sprinkling of inspiration for a perfect finish. Michael is now an ambassador for Alcohol Change UK as well as running the Sober Socials community. I love the way Michael has built a supportive and caring community where people can find the support and inspiration they need to ditch the booze for the princely sum of £3 per month – less than a glass of wine a month! Michaels is also an experienced PR professional, who now specialises in supporting other business in the alcohol-free community to reach their target audience. I'm really looking forward to working with Michael in the future. You can find out more about his work or join in with the weekly quizzes at https://www.sobersocials.co.uk or connect with Michael on social media on Linked In, Facebook, Instagram or Twitter How alcohol safe is your workplace? Head over to https://choosesunrise.co.uk/hr-services and take the survey to find out, and receive free resources to help you to create an alcohol safe workplace, without killing the buzz. Do you have a story to tell about the workplace drinking culture? I'd love to hear from you, so please visit https://choosesunrise.co.uk/podcasts and complete the Be My Guest form. Let's end the stigma, because nobody should feel afraid to ask for help with alcohol use.

DOES YOUR MARKETING AND BRANDING SUCK? STOP

Are you lost on how to start marketing your fashion brand? There's so much information out there, it can be hard to make sense of it all. Not to worry, Whitney is sharing easy-to-implement, foolproof strategies for your clothing line. Tune in to this episode for ten marketing and PR strategies every fashion brand should be doing. If you have an industry specific topic you would like to see covered on True Story: The Public Relations Podcast, submit your ideas to @thewhitneylee on Instagram!

Matt Palmquist is a Digital Executive & NBA Players agent. He is the Creative Founder of 610 Marketing & PR. Having worked for larger advertising agencies in Houston for a few years, Matt had decided to start his own boutique agency in 2016 and has never looked back. He has worked with several professional athletes currently in the NFL & Major League Baseball, as well as large corporations in a C-Suite level marketing consulting role. He is well-versed in Digital Marketing, Marketing analytics, and marketing trends. His background also consists of a short stint professionally playing basketball overseas. Additionally, Matt had a successful collegiate career and coached professional basketball in the NBA's G-League. Most recently he became a certified NBPA/FIBA Player's agent and can represent professional basketball players both in the NBA and abroad. Get a free social media and branding evaluation, and consultation with Matt by contacting him at: matt@610marketing.com or call: 956-472-0842 https://www.610marketing.com     FREE "7.5 Steps to Achieving Extraordinary Goals" eBook: http://michaelaltshuler.com/download-e-book/ Facebook: http://facebook.com/MichaelAltshulerBiz Twitter: http://twitter.com/maltshulerbiz Please SUBSCRIBE and leave a review!

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime-time television show, Americans were receptive to NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule, and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. About the Author: David Meerman Scott is a marketing strategist, entrepreneur, international keynote speaker, investor and advisor to emerging companies, and bestselling author of 12 books, including The New Rules of Marketing & PR, Fanocracy, Real-Time Marketing & PR, Newsjacking and Marketing Lessons from the Grateful Dead. And, interesting fact – he has one of the largest private collections of artifacts from the Apollo lunar program. He is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-moon-david-meerman-scott

Erick Gerber is the Co-Founder and COO of Podcast Connection – a Marketing & PR agency focused on podcast interviews. Podcast: https://podcastconnection.org/ Podcast: https://podcastconnection.org/getbookednow LinkedIn: https://www.linkedin.com/in/erick-gerber/ LinkedIn: https://www.linkedin.com/company/podcastconnection CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com

Rosina Lippi writes under her own name and under the pseudonym Sara Donati, and her Wilderness series of six historical novels is some of the most gorgeous fiction you'll ever read. A former linguistics professor, Rosina has been writing for decades and built quite a following, even as the publishing industry has changed. In the latest episode of the Make Meaning Podcast, host Lynne Golodner interviews Rosina Lippi about how to make fiction your career, frustrations with book marketing, and how to create believable characters in authentic landscapes. In the episode, Rosina quotes George Orwell on writing: “Writing a book is an exhausting struggle. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.” In this episode, Lynne and Rosina discuss:  Making money as a novelist Historical fiction Retelling history with real women in the stories Choosing a pen name to not “confound reader expectations” How publishing has changed over the decades How to authentically show race, indigeneity and survival in colonial times Marketing & PR for books How to handle negative feedback on your writing Links and Resources:  Rosina Lippi Into the Wilderness (book 1) Sara Donati Elizabeth Bennet The Last of the Mohicans by James Fenimore Cooper The Pen/Hemingway award Homestead  Congo Square Lynne Golodner's Author Brand Marketing Mastermind Kirkus Review Stranger than Fiction film   Find Rosina Lippi: Website  Facebook Twitter  Instagram  LinkedIn

James Foo Torres or just Foo chats with Robert about the power of relationships. He served in the military and wanted to stay in the United States and entrepreneurship opened up the greatest opportunities. He saw the potential in the internet and marketing and worked in a few spaces to learn where he really could make the biggest impact which was in amplifying people's stories through public relations. Check out more of James LinkedIn: /in/jameslfoo Instagram: /jameslfoo/ Website: ImperiumAuthority.com/ Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Get our free gift of 11 Hacks from Successful Entrepreneurs @ AddValue2Entrepreneurs.com. Do you struggle with procrastination? Sign up for a 5 day challenge to help you take more action and make more money in your business AddValue2Life.com/action Need some hope? Get your copy of the Dose of Hope @AddValue2Life.com/dose. Follow us at facebook.com/n2rpeterson, instagram.com/n2rpeterson, linkedin.com/in/robertav2l, youtube.com/channel/UCU1gxHrzesGKUPHJdKLUTLg

Look who joined us in the studio, it's our special guest, client, and friend, Anja Petrovski, PR & Marketing Director of VW Middle East. Anja joined us on the podcast to share valuable experiences and her approach to: Personal growth Leadership & Mentors Empathy and Trust Workplace Culture Agency/Client Relationship We hope you enjoy the full conversation. More about Anja: Anja has built a reputation, and a strong following, for authentically championing empathetic leadership, personal growth & work-life balance - being a mother and a business leader. If you're not following her on LinkedIn, you should be! As the PR & Marketing Director of VW Middle East, we've had the pleasure of working together for a while now, but this was a great opportunity to learn so much more.

The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn't seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies.  The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertaining content and belonging to communities. In this episode, we dive into why marketing agencies haven't been effective in the Caribbean and the consequences of getting this wrong.   Visit KeronRose.com to learn more about building your digital presence and don't forget to check out the Digipreneur.FM website to stay up to date on the podcast. 

Kaila O'Connor left the PR world after a decade filled with panic attacks, burnout and low worth to pursue a career in affiliate marketing where she has leveraged a rolodex full of key editor relationships. Since founding KMO Consulting in December 2020, she's secured more than 1,000 top-tier articles for Direct to Consumer brands, trained more than 30 PR agency owners and 80 Conde Nast Editors in Affiliate PR, and generated more than a half million dollars in revenue  - all while ensuring she and her team operate in pure energetic alignment. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon's impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change. This isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it's not too late for concerted, collective action for change. About the Guests: From The Carbon Almanac website… Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day. David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/carbon-almanac-seth-godin-david-meerman-scott  

How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more! Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Links Mentioned: Loom https://www.loom.com/  Sapiens by Yuval Noah Harari https://www.ynharari.com/book/sapiens-2/  The Hard Things About The Hard Things by Ben Horrowitz https://a16z.com/book/the-hard-thing-about-hard-things/  Hooked by Nir Eyal https://www.nirandfar.com/hooked/  Rework by Jason Fried https://www.amazon.com/Rework-Jason-Fried/dp/0307463745  The Platform Revolution https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131  Stratechery https://stratechery.com/  Not Boring Newsletter https://www.notboring.co/  The Hustle Newsletter https://thehustle.co/  Milk Road Newsletter https://www.milkroad.com/  Positioning The Battle for your Mind by Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586  Ready Player One by Ernest Cline https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448  Principles for The Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276  Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1654105299&sr=1-1  Direct Mail Copy That Sells by Herschell Gordon Lewis https://www.amazon.com/Direct-Mail-Copy-That-Sells/dp/0132147505/ref=sr_1_3?crid=2544SEVJ4RL7Q&keywords=Direct+Mail+Copy+That+Sells&qid=1654105342&s=books&sprefix=direct+mail+copy+that+sells%2Cstripbooks%2C68&sr=1-3  On Writing Well by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?crid=30RQWSPYFT6FV&keywords=on+writing+well&qid=1654105374&s=books&sprefix=on+writing+well%2Cstripbooks%2C78&sr=1-1  New Rules of Marketing PR by David Meerman Scott https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr  The Rational Optimist by Matt Ridley https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-s/dp/0061452068  Twitter Blue https://help.twitter.com/en/using-twitter/twitter-blue  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. About the Author: David Meerman Scott is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. He is the author or co-author of 12 books, including four international bestsellers including Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David's newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, another Wall Street Journal bestseller, was co-written with his daughter Reiko. The New Rules of Marketing & PR, now in its eighth edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with well over 400,000 copies sold to date. And, interesting facts – David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production by Teatro alla Scala. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-8-david-meerman-scott

Official Website: https://www.lawabidingbiker.com In this episode, we talk about the new Harley Davidson Street Glide and Road Glide ST models. These bikes were released to the public on January 26, 2022, when Harley released a video launch of the entire 2022 model line-up. SUPPORT US AND SHOP IN THE OFFICIAL LAW ABIDING BIKER STORE We had the opportunity to talk with Harley representatives, Paul James, Bjorn Shuster, and Eric Buckhouse of Harley- Davidson. Paul James has worked in powersports his entire career, working as a journalist in the snowmobile industry, in marketing at Arctic Cat, Inc. (snowmobile, ATV, and PWC) and for the past 23 years at Harley-Davidson. Paul has held a variety of roles at H-D, including Marketing/PR, Events, Product Planning, and Go-to-Market. He is currently Sr. Manager Public Relations and is an avid motorcycle rider and racer. Eric Buckhouse, Engineering Technical Lead, has worked for Harley-Davidson for 25 years in various roles in engineering and Parts & Accessories, with the majority of time in full vehicle product development and in Custom Vehicle Operations. He graduated from Marquette University with Bachelor's Degree in Mechanical Engineering. He served as Project Engineering Lead for more than 35 different motorcycles, including Cycle World Best Cruiser awarded motorcycles – 2005 CVO Fat Boy and 2016 Low Rider S. CHECK OUT OUR HUNDREDS OF FREE HELPFUL VIDEOS ON OUR YOUTUBE CHANNEL AND SUBSCRIBE! Bjorn Shuster, Styling Manager, has been with Harley-Davidson for 6 years. He has worked in the design industry since 2006, and his first motorcycle design experience was with Cobra as a freelancer in school. He worked in automotive design at GM in the exterior design studios of both Cadillac and Hummer, then transitioned to motorcycle design in 2011 when he moved to Austria and worked for the design agency which handles KTM/Husqvarna (Kiska GMBH) as well as supporting several other motorcycle brands. He also worked a stint at Polaris for motorcycles and ORVs before joining Harley-Davidson in 2015. If you want to learn everything there is to know about the new Harley Street Glide and Road Glide ST then listen in to this podcast episode.  New Free Video Mentioned:  How to Install 444 Progressive Touring Shocks on a Harley Davidson & Adjust Sag Sponsor-Ciro 3D CLICK HERE! Innovative products for Harley-Davidson & Goldwing Affordable chrome, lighting, and comfort products Ciro 3D has a passion for design and innovation Sponsor-RickRak CLICK HERE The Ultimate Motorcycle Luggage Rack Solution Forget those messy straps and bungee cords Go strapless with a RickRak quick attach luggage system & quality bag New Patrons: Rudy Eckerman of Rowlett, TX Trent Lindberg of GWINNER, ND  Mark Kenny of Liverpool, New York Jamie Jenkins of Elkwood, VA Marc Fuentes of San Jose, CA Shawn King of Festus, MO Gary Neff of Cleveland, Georgia Howard Dennis of Sandy Hook, Connecticut Al Hill of Mukilteo, WA If you appreciate the content we put out and want to make sure it keeps on coming your way then become a Patron too! There are benefits and there is no risk. Thanks to the following bikers for supporting us via a flat donation: Felipe Campos of Deltona, Florida William Edmonds Charles "Richard" Loyd of San Angelo, Texas ________________________________________________________ FURTHER INFORMATION:   Official Website: http://www.LawAbidingBiker.com   Email & Voicemail: http://www.LawAbidingBiker.com/Contact   Podcast Hotline Phone: 509-731-3548 HELP SUPPORT US! JOIN THE BIKER REVOLUTION! #BikerRevolution #LawAbidingBiker