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In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David are joined by Mark Lindquist to discuss the transformation of SEO and content marketing. They delve into the decline of traffic-based metrics, the rise of user-first strategies, and how AI-driven changes are forcing marketers to rethink content creation. Mark emphasizes treating content as a product, getting closer to the audience, and building strategies rooted in customer pain points. With actionable insights and reflections, this episode offers a roadmap for creating high-utility content in an evolving landscape.Key TakeawaysContent as a Product: High-performing content solves unmet user needs and aligns closely with customer pain points, moving beyond the old playbooks of keyword stuffing and traffic chasing.Shift from Traffic Metrics to Business Value: Traffic alone is no longer sufficient. Marketers must connect content efforts to measurable outcomes, such as leads, conversions, and revenue.AI and Generative Content's Role: AI is reshaping SEO by targeting top-of-funnel content, compelling marketers to focus on higher-value, utility-driven pieces.Operational Changes in Content Creation: Marketers must build closer relationships with customers and integrate cross-functional insights into their strategies to future-proof content efforts.Reframing Leadership Conversations: Present data that ties content performance to business outcomes, while acknowledging and adapting to the evolving search landscape.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
07/08/24: Since March of 2022, Mark has been on an unpaid, self-directed humanitarian mission to Ukraine to deliver non-lethal aid directly to Ukrainians. Mark is also a United States Air Force and Afghanistan War Veteran. Mark joins Joel on "News and Views" to give an update on the Ukraine/Russia war and how you can help. See omnystudio.com/listener for privacy information.
Mark Lindquist is a United States Air Force and Afghan war veteran. Since March of 2022, Mark has lived in Ukraine, which he calls his second home. He is on a self-directed humanitarian mission to voluntarily deliver non-lethal aid directly to Ukrainian civilians. After two years of his aid work, he gives an update. He discusses the nature of how this on-going war has developed, what is needed by Ukrainians to fight effectively, food-aid, and reasons why the US and other Western countries may prefer to delay the resolution of this war.
GUEST: Mark Lindquist on the Boeing lawsuits // AGREE TO DISAGREE: How long is too long to wait for BBQ // WE HEAR YOU! and WORDS TO LIVE BY
05/31/23: Joel is joined by Mark Lindquist, live from Ukraine. Since March of 2022, Mark has been on an unpaid humanitarian mission to Ukraine to deliver non-lethal aid directly to Ukrainians. Mark is a United States Air Force and Afghanistan War Veteran. Learn more about his mission at his website. See omnystudio.com/listener for privacy information.
5pm - GUEST: Former Pierce County Prosecutor Mark Lindquist on the Trump indictment // Students at Spokane Indian Reservation school vote to keep Native American mascot // This element critical to human flourishing is missing from the news // Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time // LETTERSSee omnystudio.com/listener for privacy information.
02/24/23: On the one year anniversary of Russia's invasion of Ukraine, Joel is joined by Mark Lindquist. Mark has been helping the people of Ukraine since the start of the war, and is always looking for more volunteers and donations! See omnystudio.com/listener for privacy information.
John Quick sits down with Mark Lindquist to talk about his books, his time as an election official, and now, hopefully, turning one of his most popular books into a TV show. Mark is a Legend in the author world, you won't want to miss out. Check out his website here: https://marklindquist.net/
01/11/23: Joel is joined again by Veteran and well-known National Anthem singer, Mark Lindquist. Mark has just finished his "Operation Sleep Out" to raise awareness for the war in Ukraine, and is getting ready to head back to Ukraine in February. Learn more about his mission to aid in Ukraine, and how you can help on his website. See omnystudio.com/listener for privacy information.
Mark Lindquist joins Dan Michaels for an update on his work Supporting UkraineSee omnystudio.com/listener for privacy information.
Mark Lindquist is an actor, speaker, and U.S. Military Veteran who made the choice to enter Ukraine as a humanitarian relief volunteer. Mark ties leadership lessons into his decision making process to enter Ukraine, and how he is making an impact here in the States. Mark's story is powerful. Read more about what he is doing here: https://www.voanews.com/a/us-veteran-sleeps-outdoors-in-freezing-temperatures-to-help-ukraine-/6902967.htmlInspired by Mark? Learn more and connect: markjlindquist.comYOU can help too! Learn exactly what you can do to assist in Mark's efforts in Ukraine here: markjlindquist.com/ukraine
Twitter Files Part 5 reveals staffers who didn't believe Trump violated 'incitement' policy Seattle Way - Seattle City Councilmember Lisa Herbold not running for re-election The Swamp- Elon musk calls out Fauci and the left goes nuts Woke report
2pm - The Big Lead @ 2 // More on the new law letting murderers and rapists out of jail // GUEST: Former Sno Prosecutor Mark Lindquist on the new law letting murderers and rapists out of jail // Awesome AudioSee omnystudio.com/listener for privacy information.
08/08/22: Mark Lindquist is a U.S. Air Force Veteran and motivational speaker from Minnesota, and is currently in Ukraine helping with the war efforts. He joins Joel on "News and Views" to talk about life in Ukraine, and what the farmers in the region are currently dealing with. See omnystudio.com/listener for privacy information.
06/01/22: Mark Lindquist is a U.S. Air Force Veteran and motivational speaker from Minnesota, and is currently in Ukraine helping with the war efforts. He joins Joel on "News and Views" to talk about his decision to head to Ukraine and what we can do from home. Learn more on his Go Fund Me page here. See omnystudio.com/listener for privacy information.
Mark Lindquist joins Paul and Jordana as he tries to help in Ukraine.
Kania, who grew up in a small town outside of Milwaukee, says she was the black sheep of her family. A child of the 1980s punk/new wave scene, her influences were people like Andy Warhol, Julian Schnabel and Francesco Clemente. So it follows that her first aspiration was to be an artist. But a few semesters at the School of the Art Institute of Chicago convinced Kania she didn't have the talent to make it as a painter. Fortunately, she had a side job as a bookseller.“I can tell you, almost to the day, when I decided to go into publishing,” Kania says. She could, it turns out, get it down to the month—August 1992. That was when Donna Tartt's The Secret History came out. Kania was enthralled not only with the book but also with how it was marketed. “It was her. It was the story of her. It was Bennington. And it was the package.... When you're 21 and you're trying to figure out what your lot in life is, and you wake up and you're like, 'Oh shit, I can't paint,' you know, you panic. I decided I wanted to be a publisher. I didn't want to be anything else.”Although Kania admits she had only a vague idea of what a publisher actually did, she knew enough. She knew about Gary Fisketjon and was as enamored with writers—writers like Raymond Carver, Mark Lindquist and Jay McInerney—as she was with artists. So, with $1,200 and a one-way train ticket, Kania set out for Manhattan. “Bright lights, big city,” she quips. “You know, the whole bit.”Despite a bumpy start in the Big Apple—she was working for a computer programmer, sharing a studio with a drag queen—Kania got a lucky break when she met Michael Morrison at a friend's wedding. “I begged him for a job,” she recounts. “He hired me as his assistant in 1995, and I've been working with him ever since.”Kania's passion for her literary (and visual) idols has served her well professionally. She managed to turn Harper Perennial into a recognizable brand, in part by publishing the kind of literary fiction and nonfiction that turned her on to the business 16 years ago.And while some scoff at the notion that readers notice what's on a book's spine, Kania vehemently disagrees: “If people watch a television show because it's on HBO, if they see a movie because it's a Focus Features release, if they buy an album because it's on Sub Pop Records, then why doesn't the same go for books?”
Kania, who grew up in a small town outside of Milwaukee, says she was the black sheep of her family. A child of the 1980s punk/new wave scene, her influences were people like Andy Warhol, Julian Schnabel and Francesco Clemente. So it follows that her first aspiration was to be an artist. But a few semesters at the School of the Art Institute of Chicago convinced Kania she didn't have the talent to make it as a painter. Fortunately, she had a side job as a bookseller.“I can tell you, almost to the day, when I decided to go into publishing,” Kania says. She could, it turns out, get it down to the month—August 1992. That was when Donna Tartt's The Secret History came out. Kania was enthralled not only with the book but also with how it was marketed. “It was her. It was the story of her. It was Bennington. And it was the package.... When you're 21 and you're trying to figure out what your lot in life is, and you wake up and you're like, 'Oh shit, I can't paint,' you know, you panic. I decided I wanted to be a publisher. I didn't want to be anything else.”Although Kania admits she had only a vague idea of what a publisher actually did, she knew enough. She knew about Gary Fisketjon and was as enamored with writers—writers like Raymond Carver, Mark Lindquist and Jay McInerney—as she was with artists. So, with $1,200 and a one-way train ticket, Kania set out for Manhattan. “Bright lights, big city,” she quips. “You know, the whole bit.”Despite a bumpy start in the Big Apple—she was working for a computer programmer, sharing a studio with a drag queen—Kania got a lucky break when she met Michael Morrison at a friend's wedding. “I begged him for a job,” she recounts. “He hired me as his assistant in 1995, and I've been working with him ever since.”Kania's passion for her literary (and visual) idols has served her well professionally. She managed to turn Harper Perennial into a recognizable brand, in part by publishing the kind of literary fiction and nonfiction that turned her on to the business 16 years ago.And while some scoff at the notion that readers notice what's on a book's spine, Kania vehemently disagrees: “If people watch a television show because it's on HBO, if they see a movie because it's a Focus Features release, if they buy an album because it's on Sub Pop Records, then why doesn't the same go for books?” Hosted on Acast. See acast.com/privacy for more information.
Democratic U.S. House candidate Mark J. Lindquist of Moorhead has suspended his campaign as he plans to travel to Europe to provide humanitarian aid to Ukraine. Mark joins It Takes 2 to discuss his plans. See omnystudio.com/listener for privacy information.
Mark Lindquist tells us why he's on his way to Ukraine.
Candidate for US Congress (D-MN), Mark Lindquist, gives his perspective on the Biden Administration's handling of the end of the war in Afghanistan. Lindquist served at Bagrum Air Force Base in Kabul during his time in active duty. --- Send in a voice message: https://anchor.fm/pointofviewpodcast/message
Spalted wood is beautiful. It's a form of rotting, and it's caused by fungi. Spalting comes in many forms: patterns, colors, textures. Until this century, the biology of spalting wasn't well understood, and even less so any methods to produce it in a laboratory setting. We are once again joined by Javier Ribera, a wood materials scientist and mycologist from EMPA to discuss new research on spalted wood. The team at EMPA has built off of existing literature on the biology of spalting which has allowed them to artificially produce spalted wood, potentially opening a market for designer wood rot.Topics Covered:History of spalted wood use in the United StatesThree kinds of spalting: zone lines, pigmentation and white rotMel & Mark Lindquist's legacy of spalted wood in woodcraftDIY spalting methods: the possibilities and limitationsThe mycology of zone line spalting: what species are involved? What does wood anatomy have to do with it?How researchers at EMPA are commercializing spalted woodsHow you can spalt your own wood at home!Show Notes:EMPA's Fungal Biotech: https://www.empa.ch/web/s302Spalted Wood The Movie: http://spaltedwood.com/Zone Line Spalting from Science to Application: https://www.sciencedirect.com/science/article/pii/S0264127521000332GIY Spalted Wood Methods: https://www.finewoodworking.com/2009/04/14/spalt-your-own-lumberWood Spalting Starter Pack: https://www.mossycreekmushrooms.com/product/spalting-liquid-culture-pack/More spalting species (members only): https://www.northernspalting.com/buy-materials/fungi/Compatible woods + examples: https://www.northernspalting.com/spalting-info/wood-species-examples/Dr. Sara (Seri) Robinson book on Spalted Wood: https://www.abebooks.com/Spalting-101-Robinson-Dr-Seri-C/30973684244/bd?cm_mmc=ggl-_-US_Shopp_Trade-_-product_id=COM9780764360893NEW-_-keyword=&gclid=CjwKCAjw3_KIBhA2EiwAaAAlipUvXMCvEPINjOPvbbXRh6epgaMoJPs504UaowGjmrDTZaOPjiLjgRoCSJIQAvD_BwE
03/31/21 : Mark joins Joel Heitkamp to tell us a bit about his extensive life. You can learn more about Mark at markjlindquist.com. See omnystudio.com/listener for privacy information.
In this episode of the podcast, the bros discuss their top 15 overall flex players heading into the fantasy season and there are certainly some surprising names in and out of the bunch. They also welcomed on a great college football mind in Mark Lindquist of Rotoworld. Mark shared his thoughts on a bunch of college football players inlcuding Kyler Murray, N'Keal Harry, Miles Sanders and more. He also discusses an Ohio State receiver that he is very high on, but it might not be who you think it is. Make sure to check it out! Check out brotofantasy.com for all things broto fantasy and to check out our very own True Throw and True Target Values. Follow @brotofantasy on twitter, instagram, youtube and facebook Follow the bros @mike_petrop @jasonpetrop @timpetrop Follow Mark Lindquist @markrlindquist
Mark Lindquist is from a small town in western Minnesota, went to Concordia College in Moorhead, got his start singing the national anthem at the Fargo-Moorhead RedHawks games ... and now he joins host Mike McFeely to talk about it all in a half-hour. Easy, right. Mark has quite a story to tell -- and he's only 37. He's coming off an interesting week when he sang the national anthem before the Duke-North Carolina basketball game in which top player Zion Williamson famously blew out his sneaker and former President Barack Obama sat courtside.
In this episode, we interview Mark Lindquist, the incumbent in the race for Pierce County Prosecutor. We get up to speed on his accomplishments during his term and his plans for the future. Check it...
Mark Lindquist (@MarkrLindquist) joins me to break down Justin Jackson. The highly productive RB blew up the combine. Where do we see him going, who does he remind us of, why isnt he getting more hype? Please rate, review, share, and subscribe
Mark Lindquist! In one hour, Mark can make you laugh until your side hurts, cry when you least expect it, and change the way you think about your life. He has written two life changing books "Service! My Way of Life" and "Passion: 8 Steps to Find Yours" Oh, there are also the two TED talks he has given (watch them HERE http://www.breathislimited.com/). What you might expect: 1. What is PASSION talk is about. 2. How he became a TED talk presenter. 3. To qualify for the Diamond Express Program you must present nationally and internationally. **Monty is going to pull golden nuggets from Mark on how to engage and audience** 4. Old economy vs. new economy, what you need to know. 5. Slowing down to the speed of life. Mark's website: breathislimited.com Join us for the Monday Night Calls! Every week we have guests that are industry experts, successful entrepreneurs, and Corporate staff. This Young Living Business Training is free to anyone who is looking to build a business, please share with your teams. To get more training, visit http://oursimpletraining.com. Remember BeAPartOfThe.LiveGreenEarnGreenSolution.com and GetLGEGS.com to share and grow your biz efficiently
We were LOST with Battleships and a T-Rex on this adventure!The famous Mark Lindquist joined us to talk about his experiences with living in Hawaii for 5 years and then moving back to the (relatively) frigid northland. Along the way he expands on his experiences with being in TV (Hawaii Five-O) and film (Battleship) as well as his singing and professional speaking career.We also talk about possible sponsorships and how good Mark's T-Rex impersonation is (see episode logo image for reference).
A Revolution in Wood celebrates the magnificent gift of sixty-six pieces of turned and carved wood to the Smithsonian American Art Museum by the noted collectors, Fleur and Charles Bresler. Works by some of the best-known wood artists in the United States highlight the expressive capacity of craft's most organic material, and display wood turning's growing sophistication. Nearly half of the artworks in the exhibition were on public display for the first time. Collector Fleur Bresler has formed unique relationships with each of the artists in A Revolution in Wood: The Bresler Collection. Artists Michelle Holzapfel, Mark Lindquist, and Norm Sartorius share their stories in this round-table discussion moderated by curator Nicholas Bell.