Podcasts about marketing school pro

In episode #1852, we talk about how to structure your blog according to the ‘blog plus' model. If you look at companies like HubSpot or NP Digital, you'll notice that their websites don't just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Structure Your Blog in 2021 [00:26] Using a ‘blog plus' content model with additional resources. [01:06] How Neil organizes his website using a blog plus model. [01:49] Making all your content easily accessible if you make a lot of different types. [02:22] Running tests to see which content types are doing the best and worst. [02:54] That's it for today! [02:55] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1852, we talk about how to structure your blog according to the ‘blog plus' model. If you look at companies like HubSpot or NP Digital, you'll notice that their websites don't just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Structure Your Blog in 2021 [00:26] Using a ‘blog plus' content model with additional resources. [01:06] How Neil organizes his website using a blog plus model. [01:49] Making all your content easily accessible if you make a lot of different types. [02:22] Running tests to see which content types are doing the best and worst. [02:54] That's it for today! [02:55] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1851, Neil and Eric talk about different the ‘free' marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Marketing Channels Are Truly Free? [00:33] The low time versus high potential gain of short video content. [01:29] Partnerships are ‘free' but they go a long way. [01:43] How to judge whether a social platform is worth your time. [02:23] The success of Eric's collaboration with Chris Do. [03:10] Going live with people on Instagram. [03:10] DMs are free too! [04:27] That's it for today! [02:30] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Chris Do Noah Kagan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1851, Neil and Eric talk about different the ‘free' marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Marketing Channels Are Truly Free? [00:33] The low time versus high potential gain of short video content. [01:29] Partnerships are ‘free' but they go a long way. [01:43] How to judge whether a social platform is worth your time. [02:23] The success of Eric's collaboration with Chris Do. [03:10] Going live with people on Instagram. [03:10] DMs are free too! [04:27] That's it for today! [02:30] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Chris Do Noah Kagan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV. [01:20] The long-term project of brand building. [01:56] How to use the proof of your TV appearances in your marketing. [02:29] That's it for today! [02:30] Go to marketingschool.io/jobs to get access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV. [01:20] The long-term project of brand building. [01:56] How to use the proof of your TV appearances in your marketing. [02:29] That's it for today! [02:30] Go to marketingschool.io/jobs to get access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don't generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil has been running. [01:24] How much Neil spent on his ads why he felt this tactic was worth a try. [03:10] Whether the campaign has been a success so far and why. [04:00] Branding and how the perception of Neil's company has changed. [04:21] Perspectives around the short versus long-term ROI of branding. [05:43] That's it for today! [05:54] Go to marketingschool.io/jobs to let access to our jobs board.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don't generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil has been running. [01:24] How much Neil spent on his ads why he felt this tactic was worth a try. [03:10] Whether the campaign has been a success so far and why. [04:00] Branding and how the perception of Neil's company has changed. [04:21] Perspectives around the short versus long-term ROI of branding. [05:43] That's it for today! [05:54] Go to marketingschool.io/jobs to let access to our jobs board.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses work by building before buying. [01:25] What Eric learned about building through buying Single Grain. [02:07] The elements that make building a business risky. [02:58] Looking at your strengths and playing to those. [03:06] Knowing if the M&A game is your long-term strategy. [05:09] That's it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   HBR Guide To Buying A Small Business Start With Why   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses work by building before buying. [01:25] What Eric learned about building through buying Single Grain. [02:07] The elements that make building a business risky. [02:58] Looking at your strengths and playing to those. [03:06] Knowing if the M&A game is your long-term strategy. [05:09] That's it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   HBR Guide To Buying A Small Business Start With Why   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren't willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That's it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren't willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That's it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That's it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That's it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Cold Emails That Have Worked On Us. [00:15] An offer to grow his Instagram account that Eric bought. [00:45] Neil's experience of falling for a cold email that said his YouTube thumbnails sucked. [01:22] Pointing out a problem and then offering a solution. [02:13] Lead generation offers that Neil has been entertaining. [02:47] The offer, the onboarding, and the subject line. [02:57] That's it for today! [02:58] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Cold Emails That Have Worked On Us. [00:15] An offer to grow his Instagram account that Eric bought. [00:45] Neil's experience of falling for a cold email that said his YouTube thumbnails sucked. [01:22] Pointing out a problem and then offering a solution. [02:13] Lead generation offers that Neil has been entertaining. [02:47] The offer, the onboarding, and the subject line. [02:57] That's it for today! [02:58] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners' reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Is M&A a Reliable Growth Channel? [00:26] Understanding more about M&A and how it is not out of your reach. [00:45] Looking for businesses that are in your niche with a different offer to yours. [01:46] Buying businesses with a similar OS to the one you use. [03:21] Being disciplined and focusing on one merger/acquisition at a time. [03:34] Keeping the management team in place for as long as possible. [03:55] The typical fail and churn rate for a merger or acquisition. [04:41] That's it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners' reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Is M&A a Reliable Growth Channel? [00:26] Understanding more about M&A and how it is not out of your reach. [00:45] Looking for businesses that are in your niche with a different offer to yours. [01:46] Buying businesses with a similar OS to the one you use. [03:21] Being disciplined and focusing on one merger/acquisition at a time. [03:34] Keeping the management team in place for as long as possible. [03:55] The typical fail and churn rate for a merger or acquisition. [04:41] That's it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That's it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Profitwell Tomasz Tunguz Openview   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That's it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Profitwell Tomasz Tunguz Openview   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil's opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That's it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil's opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That's it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: This is Where The Future of Course Creating is Going. [01:31] The importance of community for course creation. [02:21] How well gamification works for motivation. [03:08] Bringing the university experience into online courses using projects. [04:20] Holding attention by context switching. [05:36] That's it for today! [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Maven Anthony Pompliano Shaan Puri Kat Cole  Udemy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: This is Where The Future of Course Creating is Going. [01:31] The importance of community for course creation. [02:21] How well gamification works for motivation. [03:08] Bringing the university experience into online courses using projects. [04:20] Holding attention by context switching. [05:36] That's it for today! [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Maven Anthony Pompliano Shaan Puri Kat Cole  Udemy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Write Quick, Effective Cold Emails That Convert. [00:27] The poor response rate that longwinded cold emails bring. [00:52] Using no-brainer offers in brief emails to boost conversions. [01:57] Targeting the specific industry you serve. [02:16] Addressing problems and giving solutions in the email. [02:46] The more customized the better. [03:00] Examples of successful cold emails Neil and Eric used. [03:45] That's it for today! [03:46] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Write Quick, Effective Cold Emails That Convert. [00:27] The poor response rate that longwinded cold emails bring. [00:52] Using no-brainer offers in brief emails to boost conversions. [01:57] Targeting the specific industry you serve. [02:16] Addressing problems and giving solutions in the email. [02:46] The more customized the better. [03:00] Examples of successful cold emails Neil and Eric used. [03:45] That's it for today! [03:46] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That's it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Emergency Pod! Jason Calcanis Vanessa Lau   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That's it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Emergency Pod! Jason Calcanis Vanessa Lau   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you'll know which one to pick! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Would You Rather Buy Pinterest Ads or Snapchat Ads? [00:32] The current status of Pinterest and Snapchat. [01:02] Going with whichever channel is profitable according to your tests. [02:04] Where is your audience hanging out and where can you arbitrage it? [03:10] The value of running many tests. [04:05] That's it for today! [04:06] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you'll know which one to pick! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Would You Rather Buy Pinterest Ads or Snapchat Ads? [00:32] The current status of Pinterest and Snapchat. [01:02] Going with whichever channel is profitable according to your tests. [02:04] Where is your audience hanging out and where can you arbitrage it? [03:10] The value of running many tests. [04:05] That's it for today! [04:06] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people's egos do extremely well. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Neil and Eric Would Do Twitter If They Focused On It. [01:09] Using tweetstorms to grow your impressions. [02:22] Coming up with educational content and posting that on Twitter. [03:10] Getting your tweet shared by injecting it with ego bait. [04:37] Using anything that appeals to emotion. [05:49] That's it for today! [05:50] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Marketing Examples Alex Garcia The Hard Thing About Hard Things Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people's egos do extremely well. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Neil and Eric Would Do Twitter If They Focused On It. [01:09] Using tweetstorms to grow your impressions. [02:22] Coming up with educational content and posting that on Twitter. [03:10] Getting your tweet shared by injecting it with ego bait. [04:37] Using anything that appeals to emotion. [05:49] That's it for today! [05:50] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Marketing Examples Alex Garcia The Hard Thing About Hard Things Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different ways to add extra personalization. [01:25] Surveying your audience and taking action on objections. [02:21] That's it for today! [02:22] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different ways to add extra personalization. [01:25] Surveying your audience and taking action on objections. [02:21] That's it for today! [02:22] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1830, we talk about just how ‘omni' to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Many Marketing Channels Is Too Many At A Time? [00:27] When to go for many channels and when to rein it in. [01:18] Eric and Neil's journey with an omnichannel approach. [02:11] You get what you focus on. [02:49] Waiting until a channel is popular. [03:20] Eric's journey on Clubhouse and the results he got. [04:11] That's it for today! [04:12] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1830, we talk about just how ‘omni' to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Many Marketing Channels Is Too Many At A Time? [00:27] When to go for many channels and when to rein it in. [01:18] Eric and Neil's journey with an omnichannel approach. [02:11] You get what you focus on. [02:49] Waiting until a channel is popular. [03:20] Eric's journey on Clubhouse and the results he got. [04:11] That's it for today! [04:12] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: It's Not Just You, Everyone's Web Traffic Is Down. [00:36] The Google update and how this has affected traffic. [01:19] A deeper dive into the traffic drops and rises different industries are seeing. [02:12] Diversifying the sources of your traffic to safeguard yourself. [02:47] What to do if your traffic is down. [02:48] Tweaking title tags, checking for cannibalization, and updating old content. [03:18] Playing with leading, consolidating, and upgrading content. [03:49] While traffic is dipping, conversion rates are climbing. [04:27] Optimizing for everything: conversions, funnels, and sales teams. [04:50] That's it for today! [04:51] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: It's Not Just You, Everyone's Web Traffic Is Down. [00:36] The Google update and how this has affected traffic. [01:19] A deeper dive into the traffic drops and rises different industries are seeing. [02:12] Diversifying the sources of your traffic to safeguard yourself. [02:47] What to do if your traffic is down. [02:48] Tweaking title tags, checking for cannibalization, and updating old content. [03:18] Playing with leading, consolidating, and upgrading content. [03:49] While traffic is dipping, conversion rates are climbing. [04:27] Optimizing for everything: conversions, funnels, and sales teams. [04:50] That's it for today! [04:51] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Fractional Marketing Roles to Hire For. [00:38] Why content creators can fit in easily as fractional hires. [00:55] The outside perspective that fractional social media marketers can bring. [01:34] Utilizing the relationships that fractional SEO link-builders have. [02:13] That's it for today! [02:14] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Fractional Marketing Roles to Hire For. [00:38] Why content creators can fit in easily as fractional hires. [00:55] The outside perspective that fractional social media marketers can bring. [01:34] Utilizing the relationships that fractional SEO link-builders have. [02:13] That's it for today! [02:14] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Creative Ways to Use YouTube for Traffic. [00:50] Finding out what is popular and making content on those topics. [01:23] How to drive traffic to your services through free offers.  [02:03] Finding the hottest videos and creating response videos to them. [02:38] That is it for today! [02:39] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 3 Creative Ways to Use YouTube for Traffic. [00:50] Finding out what is popular and making content on those topics. [01:23] How to drive traffic to your services through free offers.  [02:03] Finding the hottest videos and creating response videos to them. [02:38] That is it for today! [02:39] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Meet Billionaires (The Easy Way). [00:26] The benefits of meeting billionaires and how to meet them. [00:57] Engaging with smart and successful people on Twitter. [01:17] How to reach out to billionaires after conferences. [01:51] Why billionaires can teach you so much. [02:05] How to go beyond the first meeting and build a relationship. [02:29] That is it for today! [02:30] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Meet Billionaires (The Easy Way). [00:26] The benefits of meeting billionaires and how to meet them. [00:57] Engaging with smart and successful people on Twitter. [01:17] How to reach out to billionaires after conferences. [01:51] Why billionaires can teach you so much. [02:05] How to go beyond the first meeting and build a relationship. [02:29] That is it for today! [02:30] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren't given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today's episode. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better. [00:30] The value of learning that failure is the ticket to success. [01:19] Lessons should go deeper into what customer development means. [02:01] Learning to look at the numbers as a way of guiding decisions. [02:40] The power of branding and the value of understanding it. [03:32] The power of good copy and the importance of understanding hooks. [04:26] That's it for today! [04:27] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode:   The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren't given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today's episode. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better. [00:30] The value of learning that failure is the ticket to success. [01:19] Lessons should go deeper into what customer development means. [02:01] Learning to look at the numbers as a way of guiding decisions. [02:40] The power of branding and the value of understanding it. [03:32] The power of good copy and the importance of understanding hooks. [04:26] That's it for today! [04:27] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode:   The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric's main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World. [01:13] A lesson Eric learned about doubling down on one subject. [03:25] Neil's aim to brush up on clickbait type articles. [03:48] Another diagnosis from Neil around his reluctance to share his private life. [04:15] Ideating and combining educational content with entertainment too. [05:22] Figuring out the best way to grow your business. [06:43] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric's main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World. [01:13] A lesson Eric learned about doubling down on one subject. [03:25] Neil's aim to brush up on clickbait type articles. [03:48] Another diagnosis from Neil around his reluctance to share his private life. [04:15] Ideating and combining educational content with entertainment too. [05:22] Figuring out the best way to grow your business. [06:43] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Conferences Are Coming Back. Here's How to Make The Most of Them. [00:57] Throwing dinners as a way of supercharging networking. [01:25] Which part of the conference experience Eric gets the most value from. [01:40] Signing up as a speaker and bringing a team member to process new opportunities. [02:24] The long-term compensation of free speaking gigs. [02:54] That's it! [02:55] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Conferences Are Coming Back. Here's How to Make The Most of Them. [00:57] Throwing dinners as a way of supercharging networking. [01:25] Which part of the conference experience Eric gets the most value from. [01:40] Signing up as a speaker and bringing a team member to process new opportunities. [02:24] The long-term compensation of free speaking gigs. [02:54] That's it! [02:55] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today's Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu