Podcasts about marketing school

Join Taylor Henry, owner and CEO of Acres U.S.A., in an intriguing conversation with Jordan Green, founder of Farm Builder and a leading expert in practical, scalable livestock farming. Discover the innovative approach of Jordan's cull cow program, where undervalued cull cows are transformed into high-quality beef, even amidst rising cattle prices. Learn how Jordan applies the 'sell-buy' mindset to maximize profitability and sustainability in farming, and gain practical tips on managing cull cows, marketing ground beef, and navigating the economics of regenerative agriculture. This episode is packed with valuable insights for farmers looking to optimize their operations and embrace regenerative practices.Important Links from Today's Episode:Members site: https://members.acresusa.comAcres U.S.A. Homepage: https://www.acresusa.com/Access Eco-Ag 2024 Recordings: https://conference.eco-ag.com/24recordingsAcres U.S.A. Memberships: https://eco-farming.com/Jordan's Farm Website: https://farmbuilder.us/‘Farrow to Finish & Marketing School 2025' Event (Use Code: ACRES to get $50 off) or use this link: https://farmbuild.us/discount/Acres?redirect=%2Fproducts%2Ffarrow-to-finish-marketing-school%3Fvariant%3D15997507371079

Daniel Whittington, chancellor from Wizard Academy and Whisk(e)y Marketing School joins Jay to discuss communications, marketing small businesses and the Whiskey Vault Youtube Channel.References: https://www.npr.org/2012/03/16/148778665/bruce-springsteens-sxsw-2012-keynote-speechhttps://www.youtube.com/@UCElm866_W5r1eg8VjhFNARwhttps://wizardacademy.orgLogo was manifested by branding sherpa: Juan Carlos Morales: https://www.facebook.com/FabrikaStudioPhot...Opening beat produced by J. Ferra Music: https://www.instagram.com/jferramusic/Intro edits & snippets weaved by https://www.jayfoss.comMusic to check out: You Can Save Me: https://www.youtube.com/watch?v=9e6Syom2cHoSacred Heart: https://www.youtube.com/watch?v=Fmz0E5dQt_A Celebration: https://www.youtube.com/watch?v=TxSQ9C06Blo Chris Stapleton - Tennessee Whiskey https://www.youtube.com/watch?v=4zAThXFOy2cBecome a supporter of this podcast: https://www.spreaker.com/podcast/raising-your-inner-voice-with-jay-foss--5671409/support.

#283 Struggling to keep up with the fast-changing world of digital marketing? In this episode, host Brien Gearin sits down with marketing expert Eric Siu, founder of Single Grain and co-host of Marketing School with Neil Patel, to discuss the shift from traditional SEO to Search Everywhere Optimization and the massive impact AI is having on business. Eric shares his journey of transforming a failing agency into a thriving business, explains why the future belongs to small teams running big businesses with AI, and reveals how companies can stay ahead by embracing AI-driven strategies for content creation, advertising, and automation. Whether you're a business owner or marketer looking to adapt to the AI revolution, this episode is packed with insights to help you future-proof your strategy and scale smarter! What we discuss with Eric: + Search Everywhere Optimization – SEO is no longer just Google + AI's Impact on Marketing – Automating content, ads, and strategy + Small Teams, Big Businesses – How AI is replacing large workforces + Future of Agencies – Why the traditional model is dying + AI-Powered LinkedIn Ads – Scaling personalized campaigns fast + Website Traffic Decline – The shift to zero-click search results + AI Avatars & Content – Creating videos, ads, and engagement at scale + The Role of Curiosity – Why lifelong learning is key to success + The Future of Work – AI-driven businesses and universal income + Entrepreneurial Focus – Staying involved and committed for long-term success Thank you, Eric! Check out Single Grain at SingleGrain.com. Listen to the Marketing School podcast. Follow Eric on Instagram, LinkedIn, and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textYou don't need to give free photography sessions to build your portfolio. There is a process where you get paid while getting the photos that you need in your portfolio and also getting the experience that you need for your niche!In this episode, I will be sharing with you all about running a Model Call as well as things my students and I have learned along the way! Make sure you are 100% tuned in for this to note the helpful info and come up with action steps for your photography business!Links mentioned in the show:Starting your own Model Call? Find the Complete Model Call Process Course here to help you successfully run it!Get 15% off on this Model Release Form by using the code TAVIARSign-up for the Marketing School for Photographers WaitlistThe Beauty in Birth Facebook Community Join here!

Send us a textYou don't need to give free photography sessions to build your portfolio. There is a process where you get paid while getting the photos that you need in your portfolio and also getting the experience that you need for your niche!In this episode, I will be sharing with you all about running a Model Call as well as things my students and I have learned along the way! Make sure you are 100% tuned in for this to note the helpful info and come up with action steps for your photography business!Links mentioned in the show:Starting your own Model Call? Find the Complete Model Call Process Course here to help you successfully run it!Get 15% off on this Model Release Form by using the code TAVIARSign-up for the Marketing School for Photographers WaitlistThe Beauty in Birth Facebook Community Join here!

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the evolving definition of SEO, the importance of an omnichannel strategy, and the future of marketing in the AI era. Mentions Neil Patel https://www.linkedin.com/in/neilkpatel/ Eric Siu https://www.linkedin.com/in/ericosiu/ Marketing School Podcast https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-and-online/id1138869817 Accenture https://www.accenture.com/ Napkin AI https://www.napkin.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two podcasts – Marketing School and Leveling Up – have generated tens of millions of downloads.    But Eric doesn't bother with traditional media monetization models like advertising or subscriptions. Instead, he leverages his influence to drive clients to Single Grain, a marketing agency he owns. As that business grew, he was able to acquire more agencies and add to Single Grain's capabilities, and it now works with some of the world's largest brands.   In a recent interview, Eric explained how he met his co-host, where he found his audience, and why he chose to monetize his content with a services business.  

Send us a textYou know how sometimes running a photography business can feel like it's sucking all the fun out of actually being a photographer? Like, the creative spark that got you into this in the first place starts to fade because you're so focused on editing, invoicing, and answering emails. Before you know it, your passion feels more like just another to-do list.If that's where you're at right now, trust me—I get it. But the good news is, it doesn't have to stay that way. There are ways to reignite that fire and bring back the joy that comes with picking up your camera.⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcast Links Mentioned in This Episode:Tavia's Instagram: http://www.instagram.com/taviaredburn Marketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/bookedDownload my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org 

Send us a textYou know how sometimes running a photography business can feel like it's sucking all the fun out of actually being a photographer? Like, the creative spark that got you into this in the first place starts to fade because you're so focused on editing, invoicing, and answering emails. Before you know it, your passion feels more like just another to-do list.If that's where you're at right now, trust me—I get it. But the good news is, it doesn't have to stay that way. There are ways to reignite that fire and bring back the joy that comes with picking up your camera.⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcast Links Mentioned in This Episode:Tavia's Instagram: http://www.instagram.com/taviaredburn Marketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/bookedDownload my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org 

Send us a textWhat can you write in emails so you don't sound spammy or annoy your clients? Many photographers struggle with writing emails that feel personal, engaging, and actually get read!In today's episode, I'm sharing my top strategies for writing emails that not only get opened but make your clients excited to hear from you. We'll dive into the common mistakes photographers make with their emails and how to fix them, so you can build stronger connections and keep your calendar full of bookings.WHAT TO LISTEN FOR:•How to make your emails sound natural and authentic•The one part of your email that needs the most time and attention to get more people to see your emails•A simple way to to build trust and encourage bookings through your emails⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcast Links:Free Blog Post for Motherhood Photographers: http://www.thebeautyinbirth.com/blogpost  Marketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/waitlist Join The Content Club: http://www.contentclubforphotographers.com Download my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org 

Send us a textWhat can you write in emails so you don't sound spammy or annoy your clients? Many photographers struggle with writing emails that feel personal, engaging, and actually get read!In today's episode, I'm sharing my top strategies for writing emails that not only get opened but make your clients excited to hear from you. We'll dive into the common mistakes photographers make with their emails and how to fix them, so you can build stronger connections and keep your calendar full of bookings.WHAT TO LISTEN FOR:•How to make your emails sound natural and authentic•The one part of your email that needs the most time and attention to get more people to see your emails•A simple way to to build trust and encourage bookings through your emails⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcast Links:Free Blog Post for Motherhood Photographers: http://www.thebeautyinbirth.com/blogpost  Marketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/waitlist Join The Content Club: http://www.contentclubforphotographers.com Download my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org 

September 18, 2024 What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call with one of the members. This month, Allan Laird was in the hot seat, and he and I work out how to build up a clientele for his goat's milk soap line. This is a brand new enterprise for him and he wasn't sure how to get started. So we built out his short term game plan in under an hour, so he has clear marching orders. If you've ever wondered what should you be working on first, second, third -- this is an episode for you. You'll hear the familiar themes from this podcast showing up in this case study. It's also loaded with tons of little nuggets and ideas that you can surely apply to your farm enterprise. By the way, I help farmers put these kinds of strategies together in Farm Marketing School. Join me inside my monthly membership this fall and winter as we decide what your strategy will look like, and then start buidiing the different parts of your machine so they all work together. Get your marketing machine DONE! Podcast Guest: Who is Allan Laird? Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, he now tends to 10 acres where they raise Highland cattle, various poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Hit play and let's get started! Listen to this episode on Stitcher. Listen to this episode on Apple Podcasts Listen to this episode on Google Play Listen to this episode on Spotify. Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members. Find my marketing Facebook group for CSA farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer Subscribe and Review in Apple Podcast I'd love for you to subscribe to my podcast! I don't want you to miss an episode. Click here to subscribe in Apple Podcasts! Now if you're feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com. Right click and save as to download this episode to your computer.

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer 1 million followers over $1 million(05:20) The most underutilized and easy way to leverage AI for marketing(06:16) Strategies for email re-engagement campaigns(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company(08:31) The biggest waste of paid media in marketing(10:10) Are marketers missing out on Reddit?(11:06) Navigating ad cost fluctuations around elections and holidays(13:15) How iOS 18's AI email categorization could shake up email marketing=================================================================Guest Bio:Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Send us a Text Message.Hey there, friends! Jen here with my top nine MUST-LISTEN marketing podcasts that'll supercharge your business growth with expert advice, industry trends, and actionable strategies. From Neil Patel's Marketing School to Amy Porterfield's Online Marketing Made Easy, these podcasts are your go-to for everything from SEO to scaling your agency. Tune in daily, get inspired, and transform your approach to marketing. Let's elevate your game together!FREE Pinterest Resources https://thepinterestqueen.com/resourcesLearn Pinterest with live coaching from me https://pintereststrategyacademy.com/psc

Whether you're a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Summer School is a two-day marketing training for creative professionals looking to polish their brand story and public relations strategy—two essentials for remaining relevant regardless of the economic outlook. Whether you're at the head of the table, or want a bigger seat at the table, you'll learn how to grow your business (and your career!). Join us July 23-24 virtually or in-person in High Point, NC and leave with a polished brand story and public relations strategy. Summer School is brought to you by Marketing School for Creatives and High Point by Design. https://www.marketingschoolforcreatives.com/summerschool

Send us a Text Message.Today I'm sharing the whole process to pricing your packages, step by step, so it will become as simple & familiar as adjusting your camera settings. We'll talk about the pricing mistake photographers make, how to have packages if you don't sell prints or products, plus my simple way to price your packages that'll have your clients EXCITED to book a photography package with you.Previous Episode Mentioned:Episode 117: A Simple 5-Step Process to Add Products to Your Photography BusinessNeed help with pricing your photography and packages? Jump on the waitlist for Marketing School for Photographers so you can get your hands on my complete pricing system in addition to my full marketing plan that helped me go full time with photography in 2018!Did this episode spark an idea for you to work on? DM me on Instagram and let me know how I can help!Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.[REBROADCAST from July 10, 2023]

Send us a Text Message.Today I'm sharing the whole process to pricing your packages, step by step, so it will become as simple & familiar as adjusting your camera settings. We'll talk about the pricing mistake photographers make, how to have packages if you don't sell prints or products, plus my simple way to price your packages that'll have your clients EXCITED to book a photography package with you.Previous Episode Mentioned:Episode 117: A Simple 5-Step Process to Add Products to Your Photography BusinessNeed help with pricing your photography and packages? Jump on the waitlist for Marketing School for Photographers so you can get your hands on my complete pricing system in addition to my full marketing plan that helped me go full time with photography in 2018!Did this episode spark an idea for you to work on? DM me on Instagram and let me know how I can help!Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.[REBROADCAST from July 10, 2023]

2nd time guest, Lucy Kelly, a marketing strategist for creative entrepreneurs, shares her journey from being a speech pathologist to discovering her passion for jewelry-making during a summer of self-improvement. Her business evolved from making and selling upcycled vintage jewelry to becoming a marketing strategist and coach, where she now manages both product sales and coaching, constantly reorganizing and automating processes to handle her growing responsibilities. Despite having efficient workflows for her product business, Lucy faces challenges in managing software tools and launching webinars, and is considering hiring an Online Business Manager (OBM) to ensure everything runs smoothly.In the latest part of the discussion, Lucy elaborates on her difficulties with various software tools and systems. She mentions her struggle with webinar platforms like Demio and Zoom, where she faces issues with bandwidth and integrations.Kassie, who is an OBM herself, suggests that Lucy might benefit from having someone oversee these systems, as switching between different tools like Kajabi, ConvertKit, and Thrivecart creates complications. She explains how having an OBM can help Lucy streamline her processes and ensure her systems work efficiently without her constant oversight.As the conversation progresses, Lucy acknowledges the need for an OBM to help manage her growing responsibilities, especially with her personal commitments and the inefficiency of spending time on technical issues.They discuss the benefits of having an OBM to oversee these processes, allowing Lucy to focus on her core strengths and business growth. Lucy concludes by outlining her upcoming offers, including the Marketing School for Makers and coaching services for scaling successful handmade businesses, leveraging her expertise in Facebook ads and customer behavior.Join Lucy's FB GroupFind Lucy on YouTube!Find Lucy on Pinterest!Find Lucy on FB!Find Lucy on IG!Start and Grow a Handmade Business | Bloom by bel monili

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 102 of the AAF podcast: How Recognizing Patterns Helped Eric Siu Level Up His Business. Don't miss this inspiring conversation about entrepreneurship and storytelling.Eric Siu is the founder of the digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, with over 100M downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together in Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'. He also speaks around the world on marketing, SaaS, and SEO. Eric also invests in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.Full Episode: https://youtu.be/dCFCnM1nQW8Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: Eric SiuYoutube @LevelingUpOfficialInstagram https://www.instagram.com/ericosiu/?hl=enLinkedIn https://www.linkedin.com/in/ericosiuX https://x.com/ericosiuWebsite https://www.levelingup.com/***

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we're breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode:Leveling UpMarketing SchoolFarsiight (sponsored)This episode was brought to you by…Farsiight About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He's also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today's episode is my interview with Eric Siu on his podcasts Leveling Up and The Marketing School Podcast. We talk about marketing tactics for businesses to stand out in crowded markets, the value of building a personal brand, the importance of self-awareness to win as an entrepreneur, and much more! Check out my new book - Day Trading Attention: https://garyvee.com/dta Learn more about Leveling Up:  @LevelingUpOfficial  Learn more about Marketing School: https://marketingschool.io/ — Thanks for watching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

In this episode, Anatoliy Labinskiy Founder of Gsm Growth Agency and Co-founder of Ecomscout shares his journey from one to 44 employees, highlighting his significant achievements and success in e-commerce. His ventures have generated millions in revenue, showcasing remarkable growth and business acumen. Tune in to learn from his journey and insights. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Anatoliy Labinskiy believes the hardest thing in growing a small business is maintaining financial stability and seeing the results of your hard work pay off. He emphasizes that the journey involves overcoming significant challenges and staying committed to your goals despite obstacles. 2. What's your favourite business book that has helped you the most? Anatoliy Labinskiy's favorite business book that has helped him the most is "No Excuses" by Brian Tracy. This book shifted his mindset by teaching him how to eliminate excuses and effectively manage his time, which has been crucial for his personal and professional growth. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Anatoliy Labinskiy recommends listening to the "Marketing School" podcast by Neil Patel and Eric Siu for valuable insights on growing a small business. He also suggests watching interviews with successful entrepreneurs and CEOs, such as those with Elon Musk, to learn from their experiences and strategies. 4. What tool or resource would you recommend to grow a small business? Anatoliy Labinskiy recommends using Facebook Business Manager as a key tool for growing a small business. He highlights its effectiveness in managing and optimizing advertising campaigns, which can significantly boost business growth and reach.   5. What advice would you give yourself on day one of starting out in business? Anatoliy Labinskiy would advise his younger self to "just do it" and trust the process. He believes that facing challenges and making mistakes are integral parts of the entrepreneurial journey, ultimately leading to growth and success. He emphasizes the importance of perseverance and not giving up, no matter the obstacles faced. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   Success is not final; failure is not fatal: It is the courage to continue that counts – Anatoliy Labinskiy Opportunities don't happen, you create them -- Anatoliy Labinskiy   The only way to do great work is to love what you do – Anatoliy Labinskiy  

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we're breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search.Links from the episode:Leveling UpMarketing SchoolShopify Plus (sponsored)Deliver In PersonQuestions answered:How do you get the maximum value out of the content you create?What is programmatic SEO? Where do you go to learn about marketing these days? This episode was brought to you by…Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He's also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this pivotal episode of The Marketing School, I, Erica Martin, confront the looming possibility of a TikTok ban in the US, raising concerns for creators, businesses, and users alike. Join me as I explore proactive measures to safeguard your content and navigate potential disruptions. Expert guests offer insights on legalities, data migration, and adapting strategies. Whether you're a TikTok luminary or a business leveraging its potential, tune in to fortify your digital legacy with me, Erica Martin, on "Navigating the TikTok Ban: Protecting Your Digital Legacy. Listen here: https://podcasters.spotify.com/pod/sh... ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►  / themarketingcmo   Instagram ►   / themarketing  

Welcome to the Marketing School Podcast with your host Erica Martin! Today, we're diving into the dynamic world of Instagram. Originally known for its visually pleasing content, Instagram has transformed into a multifaceted platform offering videos, stories, and live features. But are you maximizing its potential for your business? The key to Instagram success lies in understanding its essence as a nurturing platform, not just a search engine. Engage authentically with your audience through captivating stories and behind-the-scenes content. Utilize hashtags strategically, ensuring they align with your post's content and target audience. Remember, Instagram's algorithm prioritizes community-building and meaningful interactions. Consider repurposing content from platforms like TikTok to keep your audience engaged effectively. And to boost your marketing efforts, focus on nurturing existing connections beyond the platform. Tune in to Marketing School for more actionable insights to enhance your Instagram strategy and elevate your marketing game!

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!  Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on TwitterEpisode Topics & Timestamps00:00 Early podcasting success fueled by validation and education.05:59 Content strategy should align with expertise and budget.08:48 Daily marketing podcast successful with 2700 episodes.11:28 Ads to the newsletter to value, not ads.14:23 Starting an agency is challenging but rewarding.16:31 Start side hustle, secure financial cushion first.21:06 Strategic hiring in the US, referral recruiting.24:46 Productized agencies offer clear and predictable services.26:28 Maintaining quality and demand for creators is important.31:29 Webinar on real-life AI use cases.35:53 Monthly marketing content with unlimited options available.36:45 Finding sponsors for your newsletter through titles.42:18 Financial subscriptions, conferences, and high returns.44:48 Powerful email sales strategy: ask for a reply.46:25 Creating communities for learning and networking.50:00 Stay focused, avoid distractions and reach success.Links MentionedLeveling Up NewsletterSingle Grain  

In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People  (01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking. (01:32) Eric shares his experience implementing the memo-writing practice in his own company. (02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals. (03:10) Eric explains the process of reading memos during meetings at Amazon. (04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills. (06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests. (06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process. (08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback. (08:04) Reference checks can save you from making a bad hiring decision (09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you (09:57) Amazon's hiring process is thorough and values-driven (10:33) What works for Amazon may not work for everyone (11:08) Azure's growth is outpacing AWS (11:57) Google and Microsoft may be cutting costs to increase profitability (12:30) Keep investing in valuable skills and providing value to succeed (12:51) Make a company more money to earn more money (13:14) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Ericka Saurit is a designer, brand strategist, and founder of both the Marketing School for Creatives and Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. She has overseen digital product development brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Hauer, Estee Lauder, and Procter & Gamble as well as top home an and lifestyle brands around the world to develop award-winning brand messaging and engagement campaigns. Her background in interior design and marketing have made her passionate about helping businesses transform into unforgettable brands.●  Email: ericka@sauritcreative.com●  Phone: +1 (336) 848-5033●  Website: https://sauritcreative.com●  Instagram: https://www.instagram.com/sauritcreative/●  LinkedIn: https://www.linkedin.com/in/erickasaurit/Free Brand Audit Workbook: https://marketingschoolforcreatives.mykajabi.com/brand-auditThe Business of Beautiful Spaces Welcome Guide: https://the-business-of-beautiful-spaces.ck.page/Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces I @thebusinessofbeautifulspacesThornton Design I @thorntondesign

People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality.  Ericka Saurit, who joins us in today's episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients. Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Ericka Saurit [02:30] Ericka's backstory and journey into interior design [08:05] The shift from college to your interior design sweet spot [09:46] How she has been able to merge her passions and storytelling strategies [14:00] The difference between being a brand vs. a business [18:55] The E3 brand marketing framework to make your clients come back [28:22] Interior designers Ericka has worked with to grow their business with storytelling [33:27] Some of the memorable projects Ericka has worked with clients  [36:53] How Ericka practically communicates with her clients [40:07] How she keeps on trend with the changing business landscapes and technology [42:33] What she's currently working on at her company: Marketing School for Creatives [45:42] Other best ways to connect with Ericka [46:20] Episode wrap-up and calls to action Notable Quotes:  You've got to show your best work, communicate to clients with a story that makes them lean in, and simply be a brand.  A brand is not just about your website's logo or colors. It's how people feel when they think about what you offer.  Before you market anything, products or services, you have to clearly, confidently, and consistently articulate to people what makes you different. Building a brand with an ideology and not based on a style will free you up to do anything you want. AI is a trend and just a tool that will not, anytime soon, replace what a creative person can do. Connect with Ericka Saurit Website: https://sauritcreative.com/ Educational Website: https://www.marketingschoolforcreatives.com/ Instagram: https://www.instagram.com/sauritcreative/ LinkedIn: https://www.linkedin.com/company/saurit-creative Facebook: https://www.facebook.com/SauritCreative/ Pinterest: https://www.pinterest.com/SauritCreative/ Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit   Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more (00:35) Utilizing long-form YouTube ads with high watch times (02:16) Running ads to other YouTube videos for engagement (03:14) The 711 four rule for customer engagement (03:48) Introduction to Rachel Miller's AI product, Busy AI (05:10) Using Opus Pro for creating short-form videos (07:30) Using AI-assisted content for blog posts and SEO (09:22) Selling on platforms instead of driving traffic to websites (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data (10:57) Ralph shares his experience using video ad sequences on YouTube (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research (15:13) Kasim talks about the Lindy effect, a principle of longevity (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization (23:36) Find more about Marketing School and Perpetual Traffic hosts online   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You'll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don't miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance.Chapters:00:00:00 - Kickoff: Unveiling the Digital Marketing Titans' Summit00:01:51 - Peering into Tomorrow: Redefining Marketing Agencies00:03:04 - The Titans Converge: A Groundbreaking Podcast Fusion00:07:15 - Agency Evolution: Navigating Through Digital Transformations00:13:35 - Forecasting Value: Agencies' Role in the Next Digital Decade00:18:39 - Tech's Tectonic Shifts: Revolutionizing Marketing Strategies00:23:55 - Competitive Edge: Mastering the Market's Maze00:25:50 - The Podcast Purchase Path: A Tale of Tactical Acquisition00:26:37 - Deal Dynamics: The Fine Art of Negotiation Unveiled00:28:57 - Amplifying Influence: Podcasting's Pivotal Role in Modern Business00:34:35 - AI's Creative Canvas: Transforming Content Generation00:41:12 - Branding vs. SEO: Charting the Course Towards Holistic Performance00:47:16 - United We Stand: The Unstoppable Force of Marketing CollaborationLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Lloyed Lobo, Cofounder, Boast.AI & Traction. Wall Street Journal Bestselling Author, From Grassroots to GreatnessLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.Lloyed is also the author of the Wall Street Journal Bestselling book, ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth', which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own.Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.Unleash the Eagle Within You to soar higher with Coach Ugo Chijiutomi, “The Eagle”, your C.E.O (Chief Encouraging Officer). Here to encourage you to live life knowing your worth. You are worthy and I am here to help you embrace the best version of yourself. Visit https://ugochijiutomi.com to learn more about Coach Ugo Chijiutomi. I share 1 podcast a week and I'm interested in hearing your feedback plus what you would like to hear me talk about. Be sure to like, comment and share the videos with your friends. Be a part of the conversation and subscribe today. I love You! ----------------------------------------------------------------------------------------------------------------------------------- About : International Speaker | Transformational Coach I UN WOMEN U.K. delegate CSW 67|Podcast Host. Email: info@ugochijiutomi.com LinkedIn: https://uk.linkedin.com/in/ugo-chijiutomi-b92547226 Instagram: https://www.instagram.com/ugo.chijiutomi/ ------------------------------------------------------------------------------------------------------------------------------------ Thank You!

Today, I'm talking with Neil Patel, co-founder of NP Digital – a digital marketing agency that helps companies of all sizes get more traffic and sales. His marketing blog generates over 4 million visitors per month, his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 31 million views and 765,000 subscribers, and he has millions of social media followers.  Before his agency, Neil built online companies like Crazy Egg, KISSmetrics, and Hellobar. He has been named “Top Influencer on the Web” by The Wall Street Journal, a “Top 10 Marketer” by Forbes, and Entrepreneur Magazine says he has created “one of the 100 most brilliant companies.” Today, you'll hear Neil share his strategies for marketing to enterprise, mid-market, and small businesses. You'll also hear his best practices for creating engaging content, cutting through the noise of ad saturation, and scaling a company to 1,000 employees and beyond.  Key Takeaways with Neil Patel Neil's 22-year background in marketing  Why marketing agencies get a bad rap Catering to enterprise companies Scaling headcount to 750+ employees Why AI falls short with marketing content How to stand out among $700B of digital ads Is SEO dying? What marketing tactics no longer work like they once did?  How to produce high-quality, high-volume content How CTAs change depending on your audience Producing new content vs. repurposing content Creating content that gets qualified leads Reducing your tax liability  Get the full show notes here: https://beyondamillion.com/109 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition (00:19) Joining a podcast network can help grow your podcast (01:42) Many popular podcasts run ads to boost rankings and revenue (02:25) Podcasting is becoming more competitive, requiring higher quality content (03:24) Constantly iterate and improve your content to keep it engaging (04:45) YouTube has long-term potential, focus on growing the channel (05:59) Repurpose podcast content into text-based formats for more reach (06:21) Discussion on audio vs. video podcast consumption (07:17) Start with video for podcasting and repurpose for other platforms (08:59) Copying competition can be a successful strategy, but improve upon it (09:39) Discussion on the importance of building off existing knowledge and ideas (09:58) Mention of Patrick Campbell's post on competitor research (10:21) The dumbest piece of business advice (11:06)  Patrick Campbell's competitive intelligence program (13:10) Patrick Campbell's progression in content creation (13:25) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we've found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. (00:38) AI tools that Eric and Neil use to save time and boost marketing performance. (02:51) The problem with a lot of AI tools out there when it comes to content quality. (04:47) Reasons that people tend to overestimate what AI can do for them in the short run. (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI. (06:29) Thoughts on AI from the recent 2023 All-In Summit. (07:54) The limitations of using AI for content creation versus analytics and data. (12:02) Successful ways that we've used AI to create basic tools. (13:40) Three types of AI: automated, augmented, and artificial intelligence.  [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches. (20:05) What AI can enable you to do now and in the future. (20:50) The worst black hat SEO tactics we've ever used to boost our rankings.  (23:16) Why do independent thinkers with first-hand experience achieve maximum success? (24:30) Advice for expanding your AI use cases: think bigger! (25:09) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google's 200 Ranking Factors: The Complete List (2023)' Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we've found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. [00:38] AI tools that Eric and Neil use to save time and boost marketing performance. [02:51] The problem with a lot of AI tools out there when it comes to content quality. [04:47] Reasons that people tend to overestimate what AI can do for them in the short run. [05:54] Why Eric believes that agencies will boom in the next decade thanks to AI. [06:29] Thoughts on AI from the recent 2023 All-In Summit. [07:54] The limitations of using AI for content creation versus analytics and data. [12:02] Successful ways that we've used AI to create basic tools. [13:40] Three types of AI: automated, augmented, and artificial intelligence.  [16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches. [20:05] What AI can enable you to do now and in the future. [20:50] The worst black hat SEO tactics we've ever used to boost our rankings.  [23:16] Why do independent thinkers with first-hand experience achieve maximum success? [24:30] Advice for expanding your AI use cases: think bigger! [25:09] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google's 200 Ranking Factors: The Complete List (2023)' Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu's recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School's Q and A episode from the conference [07:00] - Dave Portnoy Buys Barstool Back for $1 [08:50] - MrBeast Gets Sued for $100M [10:50] - Barbie's Marketing Results & Revenue [18:11] - What the venture market tells you about the market right now [22:28] - How Forbes does SEO Links Mentioned in Today's Episode:Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.  TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu's recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School's Q and A episode from the conference [07:00] - Dave Portnoy Buys Barstool Back for $1 [08:50] - MrBeast Gets Sued for $100M [10:50] - Barbie's Marketing Results & Revenue [18:11] - What the venture market tells you about the market right now [22:28] - How Forbes does SEO Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!TIME-STAMPED SHOW NOTES: [00:00] Today's topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we're running Twitter and Meta ads to drive more email signups. [06:32] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! ChatGPT Beehiiv Riverside Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we're running Twitter and Meta ads to drive more email signups. [06:32] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! ChatGPT Beehiiv Riverside Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won't last, so as always, do your due diligence if you're looking for new strategies that you can build upon! And be sure to tune in today.TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Watch this episode's video recording here:https://youtu.be/Bj8_7UnJm5s Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won't last, so as always, do your due diligence if you're looking for new strategies that you can build upon! And be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we're even happier when listeners implement those lessons. Tune in to hear about Eric's unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!TIME-STAMPED SHOW NOTES: [00:00] Today's topic: What Eric Learned From Meeting A Marketing School Fan Live. [00:07] The story of the chance meeting between Eric and a Marketing School fan. [00:52] Why engaging with Marketing School is all about implementing the lessons you learn. [01:47] Neil's thoughts on how affiliate marketers will be impacted by AI. [03:33] Our hopes for how people will engage with, and utilize, this podcast. [04:35] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode:Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain