Podcasts about let my people go surfing

What happens when an architect develops their own projects, stops chasing profit, and starts designing for people, planet, and purpose? Jeremy McLeod, founder of Breathe and Nightingale Housing, shares how a single prototype sparked a housing movement in Australia. From ditching car parks and private laundries to designing rooftop commons and slow elevators, Nightingale flips the development playbook — proving that sustainability, affordability, and community aren't just compatible, but catalytic. With a waitlist over 21,000 strong, this conversation reveals how one radical idea changed the market and inspired a new model of ethical housing.Subscribe to Most Podern on:Spotify - https://open.spotify.com/show/3zYvX2lRZOpHcZW41WGVrpApple Podcasts - https://podcasts.apple.com/us/podcast/most-podern-podcast/id1725756164Youtube - https://www.youtube.com/@MostPodernInstagram - https://www.instagram.com/most.podernLinkedIn - https://www.linkedin.com/company/most-podernKeywordsJeremy McLeod, Nightingale Housing, affordable housing, nonprofit developer, ethical development, triple bottom line, sustainable housing, Melbourne architecture, car-free housing, shared laundries, rooftop commons, housing affordability crisis, build-to-sell, housing without profit, real estate innovation, alternative housing models, climate-resilient design, housing as a human right, community-focused developmentChapters0:00 — Why Profit Gets in the Way2:00 — Building the Prototype Without a Developer5:00 — When 1,000 People Lined Up8:00 — Launching Nightingale from a Manifesto10:00 — Triple Bottom Line: Sustainability, Community, Affordability14:00 — Nonprofit Development in a For-Profit World17:30 — Why Australia's Housing Market Is Broken21:00 — The Rising Cost of Homeownership24:00 — Designing for Community, Not Just Residents28:00 — Rooftop Laundry, Not Penthouses31:00 — Slow Elevators and Street-Level Encounters34:00 — System Redesign: Finance, Rules, and Ballots36:00 — Powering Every Building with Renewables38:00 — The Market Starts Paying Attention41:00 — Ditching Car Parks for Shared Cars44:00 — Lessons in Scaling: Trade-offs and Adaptations51:00 — Designing Meaningful Imperfection54:00 — What It Takes to Start Something Bold56:00 — The Future Will Ask: Why Didn't We Fight Harder?LinksJeremy McLeod (LinkedIn) - https://au.linkedin.com/in/jeremy-mcleod-architectNightingale Housing - https://www.nightingalehousing.org/Breathe Architecture - https://www.breathe.com.au/Let My People Go Surfing - https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html

On this episode of ScaleUp Radio, Kevin Brent is joined by Lorraine Allman, a purpose-driven entrepreneur and the founder of Party Without Plastic – a marketplace for sustainable, plastic-free party supplies that launched in spring 2024 and is already on an exciting growth trajectory. Lorraine brings a wealth of experience to the conversation, having built and scaled multiple ventures. In this insightful and honest discussion, she shares the highs and lows of her journey so far, from funding challenges to transitioning from founder-led to team-based operations, all while keeping a firm eye on purpose, sustainability, and profit. In this episode, you'll discover: How Party Without Plastic curates sustainable party products from UK-based small businesses Why building a scalable technical infrastructure took nine months – and was absolutely worth it The commission-based marketplace model that only charges sellers when sales are made Lorraine's top tips for securing external investment, including aligning on values and vision The power of social proof, including accreditations like the Global Good Market, in customer acquisition The challenges of scaling a team, maintaining brand consistency, and managing time effectively Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Lorraine. Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk   Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Lorraine can be found here: https://www.linkedin.com/in/lorraineallman/ https://www.linkedin.com/company/party-without-plastic/ https://www.instagram.com/plasticfreeparty/ lorraine@partywithoutplastic.com   Resources: The Brand Is Female podcast - https://www.thebrandisfemale.com/ Let My People Go Surfing podcast - https://open.spotify.com/episode/6KgNYkTEcBqLboNzX2AkJS It Really Is Just Good Business By Jill Poet - https://uk.bookshop.org/p/books/it-really-is-just-good-business-the-art-of-operating-a-responsible-ethical-and-profitable-small-business-jill-poet/7354896?ean=9781803411941

En este nuevo episodio de Fusiones y Adquisiciones, el podcast de Empresax, hablamos de la industria del surf con Víctor Antona: - De Deloitte a emprender en el mundo surf, la evolución personal de Víctor. - Visión de Flysurf. Hacer más accesible este deporte a través de tablas de surf con tecnología propia y otros productos que faciliten el proceso de aprendizaje. - Modelo de negocio y diferenciación en el mercado. Venta online directa y B2B a través. - ¿Cómo está configurado el sector? ¿Hay algún player relevante en formación en la actualidad? ¿Qué opina de las piscinas de olas que se están desarrollando? ¿Qué está ocurriendo con la estrategia retail de marcas clásicas como Billabong o Quicksilver? - La adquisición de la empresa de neoprenos Deeply por parte de Scalpers. - Un libro: "Let My People Go Surfing", de Yvon Chouinard, fundador de Patagonia. Víctor Antona es fundador y CEO de Flysurf (https://www.linkedin.com/in/v%C3%ADctor-antona-garcia/). Más info sobre la ronda de Equity Crowdfunding: https://fellowfunders.es/project/flysurf

Adult ADHD ADD Tips and Support Podcast - A Podcast for Neurodivergent Creatives. Life Visioning Exercises: Part 2. This podcast is an audio companion to the book "The Drummer and the Great Mountain - A Guidebook to Transforming Adult ADD / ADHD." In this episode we'll cover part 2 of the Life Visioning exercises mapped out in the book The Drummer and the Great Mountain. We'll continue our discussion on how to approach goal setting from an ADHD-friendly perspective, including some references to rock climbing, Alex Honnold, and Patagonia's founder Yvon Chouinard's book "Let My People Go Surfing." Links Mentioned in this Episode: (Link) Los Angeles Fires Relief Organizations and Fundraisers (Workshop) Life Visioning (PDF) Life Visioning Chapter (PDF) The Ultimate Tracking Sheet (Book) Let My People Go Surfing by Yvon Chouinard Don't see a player? Click this link to download the MP3 file. If you have an Apple device (iPhone/iPad), you can download the podcast (and subscribe) for free at this link: https://itunes.apple.com/us/podcast/adult-adhd-add-tips-support/id988935339 Visit the podcast web page to listen to all 114 episodes: http://www.drummerandthegreatmountain.com/adult-adhd-add-podcast >> Take the ADHD Hunter-type Quiz Outro voice over by Lauren Regan.  Intro and outro music by Bahman Sarram Episode photo credit: Kyle Doll For more info, visit: http://www.DrummerAndTheGreatMountain.com  

Since Richard was 16 he's been fascinated with the concept of happiness, first his own and then how he could make others happy. His personal journey took him around the world before settling in Gran Canaria in 2001. While still struggling to find the secrets of happiness, in 2014 he read 2 books: Start with Why and Let My People Go Surfing. And he realized what fulfilled him was helping others and making them happy. So in 2014 he set up a company whose main KPI was team and client happiness. He had a theory ... if he built a company where team and client well being was the priority then collaboration, innovation, etc would naturally happen and success would consequently follow. The problem was, in retrospect, he had no idea how to make his team happy. So, over the last 10 years he's studied the science of happiness in the workplace and applied it in his own company. He's learned that free breakfasts and gym membership aren't as important as feeling safe to share ideas and have a purpose. He's learned about ownership and community and the importance of feeling you can grow. In 2022, with revenue near 2m and a team of almost 50, he handed over the role of CEO so he could spend more time with his family and share the knowledge he's learned with the rest of the world. Now he teaches leaders how to make their teams happier. He shows companies what makes people happy at work, how to measure it and what they need to do. If you are looking for ways to reduce staff turnover, attract better talent, improve collaboration, performance and innovation, you won't want to miss this episode and Richard's framework that can truly make a difference.

Join hosts Mike and Mark for an enlightening episode of the Moonshots Podcast as they dive into "Let My People Go Surfing" by Yvon Chouinard, the founder of Patagonia. This episode unpacks Chouinard's unique business philosophy of environmental responsibility, employee welfare, and work-life balance.Buy The Book on Amazon https://geni.us/YvonChouinardGet the summary https://www.apolloadvisor.com/summary-let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-yvon-chouinard/Become a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://www.youtube.com/watch?v=tPR8erwTSJMIn this episode, the hosts explore five key clips that reveal the essence of Chouinard's approach:SHOW INTROFeaturing an introduction from an employee, setting the stage for the discussion.A-BLOCK - ORIGINSEntrepreneurs are like Juvenile Delinquents: Discover how Chouinard's rebellious spirit shaped his entrepreneurial journey.First Product - Solving Problems: Learn about the innovative solutions that marked the beginning of Patagonia.Oh No! I'm a Businessman: Hear Chouinard's realization and acceptance of his role as a businessman.Origin of Patagonia Brand: Delve into the fascinating story behind the creation of the Patagonia brand."Let My People Go Surfing" outlines Chouinard's vision for businesses to minimize their environmental impact, reflecting Patagonia's commitment to sustainability. He believes in allowing employees the freedom to pursue their passions, promoting a healthy work-life balance, and enhancing morale. The company prioritizes producing durable, high-quality products, which fosters customer loyalty.Chouinard also stresses the importance of embracing innovation and challenging conventional business practices. Ultimately, he advocates for businesses to have a purpose beyond profit, contributing positively to society and the environment.About Moonshots PodcastMoonshots help entrepreneurs become the best versions of themselves. We assist people in overcoming self-doubt and uncertainty, encouraging them to shoot for the moon. We love to learn out loud, going behind the scenes of the world's greatest superstars, thinkers, and entrepreneurs to uncover the secrets to their success. By deconstructing their achievements from mindset to daily habits, we provide insights that listeners can apply to their lives.Buy The Book on Amazon https://geni.us/YvonChouinardGet the summary https://www.apolloadvisor.com/summary-let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-yvon-chouinard/Become a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://www.youtube.com/watch?v=tPR8erwTSJM Thanks to our monthly supporters Ron Chris Turner Margy Diana Bastianelli Andy Pilara ola Jez Dix Fred Fox Austin Hammatt Zachary Phillips Antonio Candia Dan Effland Mike Leigh Cooper Daniela Wedemeier Corey LaMonica Smitty Laura KE Denise findlay Krzysztof Diana Bastianelli Nimalen Sivapalan Roar Nikolay Ytre-Eide Stef Roger von Holdt Jette Haswell Marco Silva venkata reddy Dirk Breitsameter Ingram Casey Nicoara Talpes Evert van de Plassche Ravi Govender Craig Lindsay Steve Woollard Lasse Brurok Deborah Spahr Chris Way Barbara Samoela Christian Jo Hatchard Kalman Cseh Berg De Bleecker Paul Acquaah MrBonjour Sid Liza Goetz Rodrigo Aliseda Konnor Ah kuoi Marjan Modara Dietmar Baur Ken Ennis Bob Nolley ★ Support this podcast on Patreon ★

Since Richard was 16 he's been fascinated with the concept of happiness, first his own and then how he could make others happy. His personal journey took him around the world before settling in Gran Canaria in 2001. While still struggling to find the secrets of happiness, in 2014 he read 2 books: Start with Why and Let My People Go Surfing. And he realized what fulfilled him was helping others and making them happy. So in 2014 he set up a company whose main KPI was team and client happiness. He had a theory ... if he built a company where team and client well being was the priority then collaboration, innovation, etc would naturally happen and success would consequently follow. The problem was, in retrospect, he had no idea how to make his team happy. So, over the last 10 years he's studied the science of happiness in the workplace and applied it in his own company. He's learned that free breakfasts and gym membership aren't as important as feeling safe to share ideas and have a purpose. He's learned about ownership and community and the importance of feeling you can grow. In 2022, with revenue near 2m and a team of almost 50, he handed over the role of CEO so he could spend more time with his family and share the knowledge he's learned with the rest of the world. Now he teaches leaders how to make their teams happier. He shows companies what makes people happy at work, how to measure it and what they need to do. If you are looking for ways to reduce staff turnover, attract better talent, improve collaboration, performance and innovation, you won't want to miss this episode and Richard's framework that can truly make a difference.

Lujazo de charla junto a Nacho Bautista, CoFundador y Marketing Manager de Cartonlab, una empresa que crea mobiliario y arquitectura efímera con cartón. Nacho nos habla de su vocación por la arquitectura y su trayectoria junto a sus dos socios con quienes fundó un estudio que más adelante dio paso a Cartonlab, proyecto de casi 15 años que sigue creciendo y ofreciendo sus servicios en varios países. Con él hablamos de la estacionalidad e impredictibilidad del negocio, la importancia de generar confianza en el cliente y del reto de la recurrencia en su sector. Dejándonos además varios aprendizajes como: Equivócate rápido Monta una empresa con socios que tengan diferentes capacidades Valora, desde el principio, lo que estás creando y la empresa que tienes Una charla más que interesante en la que hemos aprendido y disfrutado a partes iguales, gracias Nacho

Chapter 1 Dissect the inner meaning of Let My People Go SurfingLet My People Go Surfing: The Education of a Reluctant Businessman is a book written by Yvon Chouinard, the founder of outdoor clothing and gear company, Patagonia. The book provides an inside look into Chouinard's journey of building a successful business while staying true to his values of environmental sustainability and social responsibility. It discusses his early days as a climber and the origins of Patagonia, the company's commitment to quality and environmental consciousness, and its unique philosophy of work and life balance. Chouinard also shares lessons learned from his experiences and offers insights into his approach to leadership and innovative business practices.Overall, Let My People Go Surfing offers a compelling narrative of how a small, environmentally-focused company grew into a global brand without compromising its core values, and encourages readers to rethink their own approach to business and sustainability.Chapter 2 Does Let My People Go Surfing A Good Book deserve a Read?Yes, Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard is widely regarded as a good book. It is considered inspiring and insightful, offering lessons on business, leadership, and environmental activism. Chouinard, the founder of Patagonia, shares his personal journey and the philosophy behind the success and sustainability of his company. Many readers appreciate the book's emphasis on how to create a responsible business that aligns with one's values. However, it ultimately depends on your own interests and preferences.Chapter 3 Synopsis of Let My People Go Surfing "Let My People Go Surfing: The Education of a Reluctant Businessman" is a memoir written by Yvon Chouinard, the founder of the outdoor clothing company, Patagonia. The book provides insights into Chouinard's journey as an entrepreneur and his commitment to building a sustainable business.Chouinard starts by sharing his love for nature and how it led him to pursue activities like climbing and surfing. He then details his early ventures into business, such as selling climbing gear out of the back of his car. These experiences set the foundation for Patagonia, a company built on a passion for outdoor sports and a focus on environmental responsibility.The book also delves into Chouinard's unique management philosophy, which emphasizes trust, freedom, and employee empowerment. He believes in letting his employees have the freedom to pursue outdoor activities and take breaks when necessary, as he believes this ultimately boosts productivity and happiness.Furthermore, Chouinard discusses some of the challenges Patagonia has faced, including the need to balance business growth with environmental conservation. He shares stories of the company's initiatives to reduce waste, use sustainable materials, and advocate for environmental causes.Throughout the book, Chouinard emphasizes the importance of taking action to protect the planet. He calls on individuals and businesses to make environmentally conscious choices and to be accountable for their impact on the environment."Let My People Go Surfing" serves as both a business memoir and a manifesto for environmental activism. Chouinard's story is one of passion, innovation, and a commitment to doing business the right way – with respect for the planet and its people.Chapter 4 Biography of Let My People Go Surfing's Author The book "Let My People Go Surfing: The Education of a Reluctant Businessman" was written by Yvon...

Vincent Stanley is the Director of Philosophy at Patagonia, and he holds the honor of being the company's longest-serving employee. He is also an author, poet, and a resident fellow at the Yale Center for Business and the Environment. His most recent book, which he co-authored with Patagonia's founder Yvon Chouinard, is titled "The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years." - The book recounts Patagonia's evolution from its humble beginnings as a small offshoot of Chiounard Equipment for Alpinists to becoming the world's premiere outdoor apparel brand into its current role of serving as a blueprint for how business can be a force for good in the world. In less than 200 pages, Vincent delves into Patagonia's greatest business challenges, victories, and missteps, and he explains Patagonia's never-ending quest to become more responsible, more thoughtful, and more effective in achieving its mission of “saving our home planet.” - My first real exposure to Patagonia's business model was when I was a student in graduate school, earning my MBA. I read Yvon's book "Let My People Go Surfing," and realized that many of the business lessons and philosophies from Patagonia stood in stark contrast to those of mega-corporations. Patagonia's approach opened my mind to a different way of thinking about business, one that led me to follow a much different path than I'd planned when I initially showed up at grad school.  So it was a real honor to have the conversation with Vincent and dig even deeper into the philosophies, ideals, and tactics that have made Patagonia such a legendary enigma in the world of big-time business– and a role model for me and countless other business owners. - Vincent and I connected virtually– he was in Maine, I was in Colorado– and we talked about all aspects of the book, as well as his long and storied history at Patagonia. You can check out the episode notes for a full list of everything we discussed, and I would highly recommend you pick up a copy of "The Future of the Responsible Company"– it's chock full of actionable, applicable wisdom that anyone with a job would benefit from knowing. - Thanks to Vincent for taking the time to chat, thanks to you for listening, and I hope you enjoy. --- "The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years" Vincent Stanely Patagonia Books Full episode notes and links: https://mountainandprairie.com/vincent-stanley/ --- TOPICS DISCUSSED: 3:00 - How Vincent became involved in Patagonia 7:00 - Why Vincent and Yvon decided to update "The Responsible Company," and a history of changes at Patagonia 24:00 - When Vincent realized there was interest in and demand for the business model and values of Patagonia 28:00 - Differentiating between “responsible” and “sustainable” 31:00 - How VIncent and Patagonia approach the work of marketing 34:30 - The unconventional business performance indicators and evaluations that Patagonia employs 37:15 - Why books are important in Vincent and Patagonia's work 41:15 - Who and what gives Vincent hope for the future 44:15 - Reconciling the guilt of “messing up” 50:15 - Vincent's book recommendations 53:00 - Vincent's parting words of wisdom --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

Ken LaRoe is the founder of Climate First Bank, which is his third bank. After the very successful sale of Florida Choice Bank, his first, LaRoe and his wife Cindy rented a small RV to travel the country. For that trip LaRoe's brother gave him a copy of Patagonia founder Yvon Chouinard's book, Let My People Go Surfing. It proved to be a transformational read. In this episode of SPx we explore that transition into values based banking as well as entrepreneurial banking as a whole.   

¡Buenos días, buenas tardes y buenas noches, donde sea que estén! En el episodio #55 de CONVERSACIONES [CON IMPACTO], un podcast de IMPACTLATAM, conversamos con Guillem Bargalló Torrent, responsable de sostenibilidad de IKEA en Cataluña. Es creador y CEO de El bien Social, lleva adelante el podcast Descubriendo la Sostenibilidad, es LinkedIn TOP Voice en Sostenibilidad, TEDx Speaker y además profesor en Marketing Sostenible & Digital. Guillem conversa junto a nosotros acerca de cómo las empresas pueden realizar inversiones eficientes en sostenibilidad y su rol como agentes de cambio para el medio ambiente y la sociedad. Reflexiona acerca de la utilización del marketing más allá del relato y la importancia de alentar el consumo sostenible. También nos comparte sus experiencias en IKEA y su mirada acerca del modelo de economía circular regenerativo. Guillem conversa junto a nosotros acerca de ¿Cómo evitar el social washing y generar impacto genuino? El rol de las empresas como agentes de cambio en la transición sostenible ¿Cómo lograr un branding sostenible relevante? ¿Qué es y cuál es el rol de la economía circular regenerativa? Acerca de las iniciativas de IKEA en España y en el mundo ligado a la transición sostenible

You've probably heard of Patagonia. Their products adorn outdoor enthusiasts and conscious clothes buyers across the world. Often held up as THE responsible business, Patagonia champion progressive causes and activism across the world. Most radically, in September 2022, Patagonia's founder Yvon Chouinard, announced that he was transferring ownership of the company into a trust which would use profits to tackle the climate crisis. Alex Beasley, General Manager UK, Ireland and Nordics, joins us for this conversation. He discusses: How 'saying no' to his father was a big moment in his early life The huge value of going to university beyond the subject you study How he still considers himself 'an engineer' after studying Civil Engineering, despite not working in that industry How Patagonia unlocked his 'little bit radical' nature Why he doesn't like job titles The importance of collaboration, listening, and amplifying each other's strengths to solve big challenges The history of Patagonia, its mission: 'In business to save our home planet' The 'For profit, not-for-profit model' The 1% for the Planet programme and the details of how Patagonia fund hundreds of small impact projects every year The story of how Patagonia's energy in the UK came to be produced entirely on the roof of Streatham Tube Station in London How Patagonia encourages Autonomy on both an individual and business level How the culture of Patagonia is implemented across the globe How Patagonia can be put on a pedestal, and how they want to 'knock the pedestal away' The importance of curiosity to be successful Patagonia's founder Yvon Chouinard, his manifesto for work culture 'Let My People Go Surfing', and his decision to give away his business for the benefit of the planet The moment Yvon announced this decision to the company, and where Alex was... Patagonia's vision of a circular economy and the decisions they make to champion that The huge campaign Patagonia supported to protect the River Vjosa from 260 dams and keep it as the last remaining free flowing river in Europe How he feels our economic paradigm needs to change - you can't have infinite growth on a finite planet His criticism of the word 'consumer' and 'consumerism' Alex on Linkedin: https://www.linkedin.com/in/alex-beasley-60bb2723/ Visit: patagonia.com Rob on Linkedin: https://www.linkedin.com/in/rob-warren/ Want to appear? Email podcast@standingongiants.com

The role of Andrew Williams and Ben Arnold of Schroders Value Equities team - a team responsible for £14B+ - extends beyond managing assets; it involves fostering relationships built on trust and steering clients away from performance-driven decision-making.  In this episode, they discuss:  A period of underperformance and the heartbreaking trend of talented value investors giving upThe damaging consequences of short-term focus and the chaotic rollercoaster of hot money inflows and outflowsWhat it's really like to be a specialist within a large organization The best part? They're also providing practical examples of how their team infuses personality and human connection into each transaction – challenging the notion that quant is king.  Tune in now and prepare to be schooled on the power of human connection and radical honesty in the investment world.  More About Andrew Williams: Andrew Williams is an Investment Director on the Schroder Global Value Team. As a founding member of the team, Andrew has played a key role in developing the team's business and product strategy. Andrew's responsibilities include client communications, commercial strategy, product marketing materials, competitor analysis, and Investment Product Team management. Andrew joined Schroders in 2010, initially working in the Investment Communications team with a focus on UK equities. Prior to joining Schroders, he served as an analyst at an independent capital markets research firm. Andrew holds a CFA certificate in Investment Management (IMC) and earned a degree in Economics and Politics from the University of the West of England. Andrew lives in London with his wife and 2 children, who keep him very busy when he isn't in the office! More About Ben Arnold: Ben Arnold is an Investment Director on the Schroder Global Value Team. He joined the team in 2017, and Schroders in 2016 on the graduate training scheme. Prior to joining Schroders, Ben worked as an analyst in Institutional Banking for the Royal Bank of Scotland from 2012 to 2015. He holds the CFA Charter designation and has earned an MSc in Corporate Strategy and Governance from the University of Nottingham.  Want More Help With Storytelling?  +  Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe  Resources mentioned in this episode:BooksBen's recommendation: Let My People Go Surfing by Yvon Chouinard Andrew's recommendation: Meditations by Marcus Aurelius Songs Ben's Rec: Kasabian – Fire Andrew's Rec: Blur – Song Two

Episode 392 of The Outdoor Biz Podcast and my conversation with Stephen Baird, Founder and CEO of TrackFly. The evolution of the supply chain has been exclusive to the largest corporations. At TrackFly, they are making the dynamic supply chain accessible to ALL businesses. We live in an age where high technology goes with us everywhere, in our pockets. Yet, for small to medium retailers, the tools to access the digital supply chain are still far out of reach. Forcing them to jump from system to system just to access basic information needed to make their business successful. There is a better way. TrackFly is building the tools to break down those walls and introduce a fully integrated trade network. Empowering brands to SEE their products like never before and retailers to SELL like never before. Brought to you by Show Notes Is there a relatively close place in your county or state where you can get your Fish on, so to speak? There absolutely is. And is any good fly? Fisher Fisherman knows. I won't tell you all the special ones I know about. One of the things I've really gotten into recently is just getting into the high alpine lakes and streams. Kind of chasing more of the bit harder-to-find species, from grayling to brook trout to cutthroat. And that has just been something I've absolutely gotten hooked on because you can't get away to a quick fishery like the Pearla River here in Utah. Who took you fly fishing for the first time? It was the old man himself, my dad. It's something he always did growing up. Um, you know, it was something that he just always was passionate about. And I remember being, and I think, I was probably seven or eight years old. And just begging to go with him to the river. How has TrackFly expanded beyond its initial industries? TrackFly has formed a partnership with the fly fishing industry and plans to expand into the cycling industry, ski and snow sports, and outdoor retailers. What kind of companies has TrackFly collaborated in these industries?  TrackFly has started collaborating with well-known companies in the cycling, ski, snow sports, and outdoor retail industries. What is TrackFly view on the importance of independent retailers? TrackFly believes that independent retailers are in a great position to benefit from their technology and emphasizes the importance of servicing these retailers. How does TrackFly view the resurgence of physical stores in retail? TrackFly sees physical stores as the backbone of retail and believes there is a resurgence in their importance. What is TrackFly's mission and focus? TrackFly is excited about the progress and mission of its technology platform for optimizing the movement of goods. How does TrackFly address data privacy concerns? Trackfly prioritizes protecting the retailer's life savings and confidential information. They have been successful in addressing data privacy concerns. How does TrackFly help retailers in the fly fishing industry? TrackFly helps retailers navigate the supply chain and ensure they have the right products for customers in the fly fishing industry. What kind of retailers does TrackFly work with? TrackFly works with both single-door and multi-door retailers, specifically focusing on independent specialty retailers. What is the core value of TrackFly and its approach to business? One of the core values of TrackFly is inclusion, allowing every retailer, including small businesses, to participate and have access to the same technological capabilities as big retailers. Tell us about your favorite local place to fish; how about somewhere not in UT? One of my favorite places is actually the coastal rivers up on the Olympic Peninsula. If you've been up there, I mean, just fishing in a rainforest, it's beautiful. It's green, it's lush, and one of my favorite species to fish for is steelhead. The steelhead that comes into those rivers is just so fun, and it's a bit more challenging. You know, you've really gotta hunt them down and work hard for it. But if you can hook into a coastal river, steelhead right up there in the Olympic Peninsula, you'll never wanna leave. Do you have any suggestions and/or advice for folks wanting to get into fly fishing as an activity? The best advice I could give is to find somebody, find somebody, you know, that's done it. If you don't have somebody, find a local guide. I can't speak enough to how great there are just so many wonderful fly fishing guides. They're all over the place, and you'll be able to go out with them; they'll be able to tell you about different gear. They'll be able to tell you about different methods and whatnot. And they're just; they're just amazing people. How about working in the fly fishing business? The one thing I would say that I've seen, that I've been so impressed with in the fly fishing industry, is the power of relationships. Building out those partnerships with reps, with brands. And building out that ability to really lean on and rely on each other. Some of the most successful retailers I've been able to work with and speak to over the last several months, you talk to them about the relationships that they have, not just with their consumers, but with their brand partners, right, with their reps. And when you can lean on each other and have that level of connection and partnership, it just makes it much better to make those decisions. And then the second thing I would say is the relationship you have with your customer. Building a community that is what gets those customers into your door. Because you have that community aspect because you have that knowledge and that experience. What is your favorite fly fishing gear purchase under $100? There's a really cool little product that I came across about a year or two years ago, It was kind of right during the pandemic, actually. It's from South Fork Products. They're actually based outside of Boise, Idaho. It's a small little magnetic fly catch. It has the tacky rubber material on it that you can hook a fly into. But it has got this incredibly strong magnet. My fingers are not great at holding these small flies. And I'll tell you what, I can't count the number of times I've dropped one, and this magnet has just caught it. How about some of your favorite books? Let My People Go Surfing, Yvon Chouinard Gary Paulson's Hatchet Is there anything else you want to say or ask of our listeners? Anyone that reaches out can go to our website at www.trackfly.com; let us know that you heard about Track Fly on the Outdoor Biz podcast here with Rick, and we would love to throw something special your way. Where can people find you if they'd like to follow up (email, Twitter, Instagram, etc)? Our website is the best www.trackfly.com

The use of traditional plastic bags for euthanized pets is one of the issues raised surrounding euthanasia. This week, Shawn and Ivan speak to Dr. Celine Leheurteux of EUTHABAG about modernizing the euthanasia process for both veterinarians and pet owners.   Learn more about the product at euthabag.com. Dr. Celine recommends Let My People Go Surfing by Yvon Chouinard.

0:00 -- Intro.1:35 -- Start of interview.2:15 -- Bethany's "origin story".3:35 -- Her experience working at Lockheed Martin.5:55-- Her transition to Apple Computer, Cisco, startups in networking technologies and Blue Coat.8:17 -- Her time at HP, where ended running the Networking division.8:55 -- Her role as CEO of Ixia (later sold to Keysight Technologies for $1.6bn in 2017)10:17 -- On her board journey. Her first public company experience with Ixia, under the mentorship of Chairman Errol Ginsberg.11:07 -- Her experience serving on the board of Sempra Energy and as an Executive Advisor with Siris Capital (a PE firm). Her board positions with Box, Marvell Semiconductor and Lam Research.13:38 -- On her decision to complete a Masters Program in Cybersecurity Risk and Strategy from NYU: "to be a good board member in this area [in addition to technical issues] you need to understand issues related to technology, law, regulation and governance."17:09 -- The current cybersecurity landscape from the board's perspective. "Over the last ~10+ years, the incidence, frequency, sophistication and damage of cybersecurity breaches  has continued to significantly escalate." "For companies, it has been very costly (examples: Equifax, Target, Home Depot, Colonial Pipelines, Solar Winds, etc.)" "The attacks will continue and they are getting easier to do, ie. ransonware as-service-attack." "This is only going to get worse." "Nation states are also involved, and it's very hard to keep up."21:15 -- Where does cybersecurity fit in board committees? Audit committees vs special cybersecurity committees and full board discussions.25:05 -- On cybersecurity experts on boards. "It's important to have someone on your board who has a reasonable technical understanding of what the CISO and/or CIO is talking about re cybersecurity (ability to translate technical discussion to board level discussion.)" It's different to raw technology expertise. "Why wouldn't you have someone in the room with cybersecurity expertise (when the cybersecurity risk is so high)?"28:39 -- On cybersecurity challenges going forward. 1) Nation-state risks (ie Russia, China, North Korea, Iran), 2) AI risks (ie. using certain automated AI-based coding could insert malicious code into software source-code).34:30 -- On staying updated on the latest cybersecurity threats. Recommended experts: Bob Zukis from the Digital Directors Network (he was guest speaker on my E81 of the Boardroom Governance Podcast) and Ed Amoroso with Tag Cyber / NYU. You should also pay attention to the Cybersecurity & Infrastructure Security Agency (CISA). *Other sources:The Cipher BriefCyber Initiatives GroupHarvard Business Review  ("a lot of good articles on cyber governance")The Cyberwire37:41 -- On the enhanced duties of directors in the market downcycle. "Innovation will continue despite the economic crisis." "The pendulum swings back and forth, and there will be a recovery."42:28 -- On the increasing geopolitical risks with China and how boards should approach this "decoupling" or "de-risking". "As a board member, this is a risk issue and it has to be managed and mitigated."47:56 --  The books that have greatly influenced her life: A Tree Grows in Brooklyn, by Betty Smith (1943)Let My People Go Surfing, by Yvon Chouinard (2006)The Outsiders, by William N. Thorndike Jr. (2012)51:04 -- Her mentors, and what she learned from them. Her FatherJudy Estrin (a networking technology pioneer and Silicon Valley leader)54:55 --  Quotes she thinks of often or lives his life by: "The best way out is always through." (Robert Frost)56:20 --   An unusual habit or an absurd thing that she loves: Bird watching (influenced by her husband).58:14 --   The person she most admires: Ruth Bader Ginsburg.Bethany Mayer is a Silicon Valley-based corporate director with 30 years of experience in general management, marketing, product development and operations. She previously held executive roles at HP, Cisco, Blue Coat, Apple, and start-ups. Bethany has served on several public and private company boards, including at Ixia, Pulse Secure and Marvell Semiconductor. She currently serves as the Chair of the Board of Box, and is a director at Sempra Energy, Ambri and Lam Research.__ You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

In episode 84 of the Outdoor Minimalist podcast, we explore the idea of taking ownership of your influence through action. Every single one of us, no matter our reach, has an influence within our community. So, how can we, as individuals, harness the power of our influence to take ownership of our lives and how we spend our time? To explain how she did this in her own life, I had the pleasure of sitting down with Sensi Graves. Sensi is a professional kiteboarder, confidence expert, and women's empowerment speaker. She's also the founder of a sustainable swimwear line, Sensi Graves Swim. She helps people feel like they're enough now by sharing the story of becoming a pro kiteboarder and starting a business before she believed she could. When not traveling for photoshoots or speaking gigs, Sensi runs women's kiteboarding retreats and camps and mentors women on confidence and business. Her mission is to help people that look successful on the outside feel successful on the inside. INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠ WEBSITE: ⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠ YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠ ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠ --------------- SENSI GRAVES Website: https://www.sensigraves.com/ Sensi Graves Swim: https://sensigravesswim.com/ Strut Kiteboarding Camps: https://www.strutkiteboarding.com/ Linkedin: https://www.linkedin.com/in/sensi-graves-93646337/ Facebook: https://www.facebook.com/sensigraves Instagram: https://www.instagram.com/sensigraves/ --------------- EPISODE RESOURCES Climate Neutral: https://www.climateneutral.org/ Let My People Go Surfing by Yvon Chouinard

In this episode, Belle chats with the founder of Opolis Optics, James Merrill. Opolis is an eyewear brand that originated in Maine, and is now based in Venice Beach, CA. Their mission focuses on reducing ocean and landfill-based plastic, and turning it into high-quality products, which, in-turn, supports the communities most impacted by plastic pollution. In this episode, you'll learn about the impact of plastic pollution, the ins and outs of manufacturing with rPET, or recycled plastic, the challenges of raising capital and finding investors for your business, how covid impacted smaller brands, and so much more! Opolis Optics Website https://opolisoptics.com/ Discount Code for Listeners: Don't forget to use code, "FOF20" for 20% off your order! FOLLOW ON INSTAGRAM Opolis ⁠@opolis_optics James @jamesmrrll Belle ⁠⁠⁠⁠⁠⁠⁠@bellebarreiroseiden⁠⁠ Flavor of Fashion ⁠⁠⁠@flavoroffashionpodcast ⁠⁠ FOLLOW ON TIKTOK, TWITTER & FACEBOOK TikTok @opolis.optics Twitter @Opolis4 Facebook @Opolisoptics (view the World Recycling Day Surfrider Clean-Up Recap on Facebook) MENTIONED IN EPISODE Girlfriend Collective Washing Machine Attachment (Microfiber Filter) https://girlfriend.com/products/water-filter STOKEDPLASTIC™️ https://opolisoptics.com/pages/stoked-plastic StokedPlastic® Ski/Snowboard Goggles https://opolisoptics.com/pages/pre-order Let My People Go Surfing book by Yvon Chouinard https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/889833674516.html? Trade Shows - Surf Expo & Outdoor Retailer https://surfexpo.com/ https://outdoorretailer.com/ Outdoor Retailer Innovation Award Article https://thedaily.outdoorretailer.com/news/brands-and-retailers/opolis-optics-turns-plastic-bottles-into-goggles/ Maine Outdoor Brands Association https://maineoutdoorbrands.com/ Hansen's Surfboards in Encinitas https://www.hansensurf.com/ L.L. Bean https://www.llbean.com/ Sea Bags https://seabags.com/ Faro x Opolis Surfboard Bags https://faroboardbags.com/ SurfRider https://www.surfrider.org/ Cake https://ridecake.com/en-US JAMES'S RECOMMENDATIONS LA SPOTS (Venice) The Butcher's Daughter | @thebutchersdaughter_official Blue Bottle Coffee | @bluebottle Great White | @greatwhite MAINE SPOTS (Kennybunkport) The Clam Shack @theclamshack The Wharf | (general area, lots of restaurants) Federal Jacks | @federaljacks --- Support this podcast: https://podcasters.spotify.com/pod/show/flavor-of-fashion-podcast/support

What I learned from rereading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Tiny provides quick and straightforward exits for Founders.  ----This episode is brought to you by Hampton: Hampton is a highly vetted membership community for entrepreneurs, founders and CEOs. Join the private network for high-growth founders.----Follow one of my favorite podcasts Invest Like The Best !----[3:45] One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I'm going to do my own thing.”[4:32] The original intent for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. We have always considered Patagonia an experiment in doing business in unconventional ways.[7:48] MeatEater Podcast #188 Yvon Chouinard on Belonging to Nature[7:55] The first part of our mission statement, “Make the best product,” is the cornerstone of our business philosophy. “Make the best” is a difficult goal. It doesn't mean “among the best” or the “best at a particular price point.” It means “make the best,” period.[9:58] When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. I'd much rather design and sell products so good and unique that they have no competition.[14:32] We were like a wild species living on the edge of an ecosystem: adaptable, resilient, and tough.[14:49] I believe the way towards mastery of any endeavor is to work towards simplicity. The more you know, the less you need.[15:49] The Little Prince by Antoine de Saint-Exupéry[17:59] Complexity is often a sure sign that the functional needs have not been solved. Take the difference between the Ferrari and the Cadillac of the 1960s. The Ferrari's clean lines suites its high-performance aims. The Cadillac really didn't have any functional aims. It didn't have steering, suspension, aerodynamics, or brakes appropriate to its immense horsepower. All it had to do was convey the idea of power, creature comfort, of a living room floating down the highway to the golf course. So, to a basically ugly shape were added all manner of useless chrome: fins at the back, breasts at the front. Once you lose the discipline of functionality as a design guidepost, the imagination runs amok. Once you design a monster, it tends to look like one too.[21:29] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)[28:02] Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe. (Founders #188)[28:55] There are different ways to address a new idea or project. If you take the conservative scientific route, you study the problem in your head or on paper until you are sure there is no chance of failure. However, you have taken so long that the competition has already beaten you to market. The entrepreneurial way is to immediately take a forward step and if that feels good, take another, if not, step back. Learn by doing, it is a faster process.[31:33] Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? The question haunted me throughout the 1980s as Patagonia evolved.[35:47] I was still wondering why I was really in business.[38:17] We had to begin to make all of our decisions as though we would be in business for a hundred years.[39:02] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)[39:13] Jeff Bezos on what he learned from Akio Morita and how it influenced the building of Amazon:"Right after World War II, Akio Morita, the guy who founded Sony, made the mission for Sony that they were going to make Japan known for quality.And you have to remember, this was a time when Japan was known for cheap, copycat products. And Morita didn't say we're going to make Sony known for quality. He said we're going to make Japan known for quality. He chose a mission for Sony that was bigger than Sony.And when we talk about earth's most customer-centric company, we have a similar idea in mind. We want other companies to look at Amazon and see us as a standard-bearer for obsessive focus on the customer as opposed to obsessive focus on the competitor."[42:13] Keep your company in Yarak: Super alert, hungry but not weak, and ready to hunt.[42:45] Against The Odds: An Autobiography by James Dyson (Founders #200)[44:02] Jay Z: What am I here for? To be second best? I don't think so.[44:13] The more you know, the less you need.[51:33] Teach, inform, and inspire. Do so relentlessly and the sales will follow.[53:04] I was taught by some wise people that if you manage the top line of your company-your customers, your products, your strategy-then the bottom line will follow. But if you manage the bottom line of the company and forget about the rest, you'll eventually hit the wall because you'll take your eyes off the prize. — Steve JobsIn the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz. (Founders #208)[56:03] Quality, not price, has the highest correlation with business success. Whenever we are faced with a serious business decision, the answer almost always is to increase quality.[56:59] Huberman Lab Podcast[57:19]  I cannot imagine any company that wants to make the best product of its kind being staffed by people who do not care passionately about the product.[57:39] One of my all time favorite quotes:A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.[58:56] You should not see change as a threat, rather as an opportunity to grow and evolve to a higher level.Subscribe to listen to Founders Premium — Subscribers can ask me questions directly and listen to Ask Me Anything (AMA) episodes.----Join my free email newsletter to get my top 10 highlights from every book----I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free here.  ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Learn more about Patagonia's unique business philosophies by reading the book, Let My People Go Surfing. In this podcast, I will be sharing and discussing 4 different philosophies, product design, marketing, financial, and human resource philosophy, and what I took away from them. Enjoy! Earth Cups - https://earthbrands.earth/?ref=CELINESCHWESING| code: CREATINGTHEPATH Let My People Go Surfing - https://www.amazon.com/shop/celine_schwesinger Always Looking for Sponsors and New Guests - celines999@gmail.com Personal Instagram - @celine_schwesinger Creating the Path Links Podcast Instagram - @creatingthepath_celine Support - https://anchor.fm/celine-schwesinger --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/celine-schwesinger/support

Tes meilleurs allié·e·s recrutement ? Tes collègues ! L'équation est simple : si tes collègues recrutent pour toi, tu n'as (presque) plus besoin de le faire. Tu veux la recette magique ? Charlène Hemery va te la révéler ! Tombée amoureuse des RH à l'adolescence, en 2022, Charlène a fondé Talent Catcher, un Cabinet de Conseil en RH et de formation à l'Inbound Recrutement. Son quotidien ? Trouver les meilleures façons de faire de vos collègues vos meilleurs ambassadeur·euse·s — et recruteur·euse·s ! Plus de secrets, dans ce nouvel épisode de Tam Tam, Charlène nous confie :

Today I'm joined by travel journalist, author, and snowboarder Tim Wenger. After finishing a BA in Communications from Fort Lewis College, Tim jumped into the back of a Ford Econoline and spent a few years playing guitar in dark bars while falling in love with adventure travel. He's been unable to rest his pen (or his feet) ever since. Facebook Twitter Instagram The Outdoor Biz Podcast Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE.  I'd love to hear your feedback about the show! You can contact me here: email: rick@theoutdoorbizpodcast.com or leave me a message on Speakpipe! Show Notes I gotta hear about those years in a Ford Ecoline playing guitar in the dark bars while falling in love with adventure travel. Where, first of all, where'd that idea come from? So basically I played guitar in a punk band for about a decade. A couple of them over that time, but primarily one that was more serious and, we toured around the Southwest, playing bars and now and then when we'd open for a bigger band and we'd get to play in a theater. But usually, it was bar-level gigs and sleeping on people's couches and, trying to imitate our heroes. We never quite became the next Blink 182, but, we certainly tried. I always tell people, playing in a rock band is a great thing to do when you're in your twenties, right? Because you're staying out till 2:00 AM all the time, which you'd probably be doing anyway. You're hanging out at rock clubs, you're getting in a van, driving around. It's fun, but it's not something I'd wanna do now. So is there a particular story or event from that experience that was maybe uniquely fun or maybe not fun? I would say that my favorite thing about it, traveling as a musician, was the camaraderie among the other bands. You know, when you are a working band showing up at a rock club in some random place, you have an instant connection with the other people that are there with the other bands that are going through the same things that you're doing. You know, everybody's got a crappy day job back home and, you're trying to be like your heroes. How did you become a writer? I went to school for communications. Journalism was kinda my thing. I was on the high school newspaper staff, yada, yada, yada. And after the band, you know, I started getting a little older, mid-twenties, starting to get into my upper twenties. I didn't know what I was gonna do. Obviously, this isn't paying the bills, so I started looking for writing gigs and ended up getting a weekly gig for a website that paid $50 a week to do a column about the local music scene in Denver. So that was, that was my first actual paid byline that I ever had, was writing for these guys. And that sort of gave me some clips that I could send out to other publications. It allowed me to be out on the town saying, Hey, I'm writing a story about this. Do you wanna talk to me? And then that leads to more connections. So it's a very self-starting thing, very much like being in a band. So I was kind of able to borrow some of those skills and move them over to keep networking my way into better and better writing gigs. Your Matador bio says that you're the transactional content at Matador. What is the transactional content editor? Basically, it's a fancy name for affiliate marketing. So I run all of our affiliate marketing content, be that Airbnb roundups or product reviews, or hotel features. I oversee that stuff and I also do a lot of outdoors content. I'm more of the outdoors content, whereas I'm editing the affiliate stuff most of the time. You write for a number of other folks also other than Matador, right? Right now I have three active contracts of which Matador is the largest. I also write edited a company called Static Media also, and I'm currently working on the Fodors travel guidebook for Colorado that will publish, I believe, next July. So I'm doing four. I'm updating and fact-checking four chapters of that guidebook. How'd you get involved with Matador? It kind of came about through social media. Originally I was working at a music magazine in Denver, that I kind of parlayed myself into through my other gig. I worked at a magazine called Music Buzz for four years, and they folded in 2020. Shortly thereafter, it literally couldn't have been two weeks, I was scrolling through Facebook and an old friend from high school shared an article from Matador on their feed, I clicked on it and started reading that article and then a few others. And that was the first time that I ever heard the term digital nomad, or ever realized that there were all of these people working on laptops, you know, basing their lives living in a van or traveling around Southeast Asia or basically doing all these things. There's a lot of ski bums, there's a lot of people doing the same things I've always been doing, but there was a formal name for it and there's like a community and I knew instantly that I had to be a part of it. So  I signed up for this writing course that they had, and one of their editors reached out to me and was like, hey, you look like you've got some experience. Why don't you try writing this article? And it just kind of progressed from there, that was in 2015. I wrote for them consistently, about Colorado and Denver primarily for two years, and got on staff in 2017. So tell us a little bit about Matador. What, do they do? How do they do it? It's, a daily digital travel magazine based in San Francisco, but the team is remote. I believe the only person now actually in San Francisco is the founder, Ross Borden, who says, and he's not wrong. This is the best description I've ever heard of Matador, but he says that Matador is if Nat Geo and Buzzfeed had a baby. You got the adventure travel, the outdoors, the kind of conservation, you know, the sustainability angle to it, but it's aimed at millennials. So the bulk of our readership is millennials, so it's, it's shorter articles, not 5,000-word features like you're gonna see in Nat Geo. And did they do anything with podcasting? Well, they didn't until myself and my now co-host, Eban Diskin started a podcast independently and, ran it for a year, and then we ended up selling the rights of it to Matador. Which was under the table. You know, we knew that this was always our goal when we started was to merge with Matador or someone similar, But they did not know that at the time. We started independently and then wrote them a pitch after we had a year's worth of episodes to show.  And that's the No Blackout Dates Podcast.  The Unfiltered Travel Podcast. So you, Rachelle, and Adam gave a great presentation on pitching at the Outdoor media summit, just pitching editors and whatnot. Do you have three tips for listeners when they're pitching editors on a gear review or an idea for an article? Is there anything that you always try to incorporate or do? Yeah, absolutely, I'll give you, I'll give you two tips and one way to optimize those tips. The first thing that anybody that works in media will want to know is, why is this piece of gear relevant right now? It could be seasonally appropriate, or maybe it's an upgrade of an existing product that you've made better. Why am I writing about this right now? That's the first thing that needs to be at the top of any pitch. The second would be what specific problem is this piece of gear solving, which I think is overlooked by a lot of gear companies because it's very common nowadays for an outdoorsy person to be out on the trail using a piece of gear, and be like, okay, I wish this piece of gear did this. I'm gonna go make that and then I'm gonna sell it. That's awesome. But you need to hone down your pitch when you are on the trail having a problem. Because that's what makes something newsworthy and, that's what makes something different. Why is yours different? Why is yours solving a problem that split boarders have or that the park snowboarder has? What problem are you solving? And then to kind of tie those two together, I think it's really cool when a PR person or a brand or a writer, whoever it might be, includes in their pitch some sort of a creative use case. You know, like this could be a trip planning angle, like this is the first helmet that was ever taken on this crazy ascent of this peak in Antarctica or something. Whatever it is that might be like, oh, damn, no one else is doing that. I, I need this piece of gear right now. You know, if the editor is thinking that, you know, the readers thinking that. If you have a good use case for your product that wasn't just, Hey, like I created this new product because I love to go hiking in the backcountry. What is the use? That is demonstrating the problem that you're solving. Let's talk about the No Blackout Dates podcast. How'd that get started? It was a pandemic project. So one of the Matador staff writers, Eban Diskin, approached me, I guess it was the summer of 2020, and asked if I wanted to start a podcast with them. And, you know, I hadn't been on the road in a few months and we were both longing for travel, so we figured we might as well start talking about it at least. So that was the launch of it and, we started interviewing people that summer and launched in October of 2020, the first four episodes. Now we're about to hit a hundred. I think by the end of January or February we should be there. Tell us a little bit about it It's travel related, our pitch is that it's the Unfiltered Travel podcast that talks about the stuff that the other travel podcast won't talk about. So, rather than giving somebody a PR spiel about why they need to visit a place, we'll talk to the foreign correspondent that lives there about what the scene is actually like in that city. For example, we just interviewed a correspondent that lives in Taiwan about how the China-Taiwan conflict, will impact travel. We interviewed, Kevin Kelly, the founder of Wired Magazine about his new project Vanishing Asia, where he traveled around Asia for 30 years and took photos. So we're trying to tell untold stories, through a lens that is not something that has to pass into print publication, not filtered. Do you have any suggestions or advice for folks that want to get into the outdoor biz? The best thing that's helped me more than anything, no matter what I've been doing in my career is going to places and just networking. Like Outdoor Media Summit, you're going to the happy hour and everybody that's there has both a skill that they can offer and a problem that they need to solve, just like you do. And the more people you can connect with, the more you're gonna realize that you can solve their problems or they can solve yours. And that's the fastest way to catapult your career. What are a couple of your favorite Books? I would start by encouraging everyone to read, Let My People Go Surfing by Yvonne Chouinard. I know he's super trending right now, with his recent announcement about Patagonia, but he breaks down the best mantra on not only running a business, but on living your life based on your priorities. Probably my favorite book I've ever read is Breakfast of Champions by Kurt Vonnegut, which, it's a little, it's a little abstract, in the sense this being an outdoors podcast, but I really like the way that Vonnegut breaks down his characters and their struggles and how they overcome those struggles in a very self-conscious manner I also run a substack called Mountain Remote that I would love to have people check out. It's a free weekly newsletter I do as a resource for remote workers who build their lives around outdoor adventures. So if you wanna sign out or sign up, you can just go timwenger.dot net Follow up with Tim Instagram Linkedin

On today's episode, I'm chatting with co-founder of fitness brand, Bala, Natalie Holloway. You may have heard of Bala and their popularly known Bangles from Shark Tank, or have seen them all over your IG feed. Natalie and her husband Max created Bala because they believed creative expression could inspire people to move, and fashion should not be sacrificed in fitness. With that, the husband-and-wife team came-up with the idea of Bala Bangles, a stylish, adjustable weight, that does not sacrifice form, function, or fashion. Natalie spills all the tea on how they grew the hype on instagram, tips on how they budgeted to grow into a fitness empire, what it's really like on Shark Tank, and so much more.    To check out Today's hot tip, Sleep Oil, click HERE. To learn more about Bala, click HERE.  To connect with Natalie, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Visit Clare at www.clare.com/dreambigger to get started. And receive $5 off your first gallon of paint. That's www.clare.com/dreambigger for $5 off.   Head to babeoriginal.com and use code DREAMBIGGER at checkout to save 15% off your order.    To get Let My People Go Surfing, click HERE. To get The Glitter Plan, click HERE. To get Little Black Stretchy Pants, click HERE.     Produced by Dear Media

Alors que même les pionniers de la tech comme Elon Musk font revenir leurs effectifs à 100% au bureau, mon invité du jour lève 140 millions de dollars alors qu'il n'en a jamais eu. Pionnier du télétravail bien avant le Covid, Frédéric Plais a créé Platform.sh, la plateforme de développeurs 100 % à distance qui automatise tout l'hébergement de ses 5000 clients dans le monde. Nous parlons des outils, du travail en asynchrone, des avantages que cela apporte (comme suivre son fils parti à Los Angeles pour ses études avec toute la famille). Nous évoquons la différence entre les grosses entreprises d'il y a 20 ans et une startup aussi innovante que Platform.sh. Passé par l'Oréal, SFR et Vodafone, il vit depuis 6 ans aux Etats-Unis où il chapote son équipe et prône, comme exception qui confirme la règle, l'importance de se voir vraiment. Il nous explique notamment son usage raisonné de Slack et du travail en asynchrone depuis plus de 5 ans. Cet épisode de GDIY pendant une escale parisienne de Frédéric vous offre 3 heures d'échanges pour aller de la crise de la bulle internet à la culture d'entreprise à distance, en passant par la valeur des Sales, jusqu'à l'importance des services apportés au client. Un épisode inspirant et utile, riche de bon sens et très loin des clichés ! TIMELINE : 00:04:30 : Les raisons de son départ aux Etats-Unis 00:10:30 : Tout sur Platform.sh et la souveraineté des données 00:58:00 : La crise du début des années 2000 jusqu'au management remote des années 2020 02:22:00 : Les clients de Platform.sh et la valeur des Sales 02:52:14 : Licorne ou pas licorne ? On a cité avec Frédéric Plais plusieurs anciens épisodes de GDIY : #28 - Pierre Valade - SUNRISE - Comment se faire racheter 100 millions par Microsoft ? #210 - David Gurlé - Symphony - Apprendre aux côtés de Bill Gates à son apogée, le succès fou et les apprentissages d'un entrepreneur méconnu #262 - Laurent de la Clergerie - Groupe LDLC - La semaine de 4 jours pour tous, arrêtons de cramer nos cerveaux Frédéric Plais vous recommande de lire : Let My People Go Surfing. The Education of a Reluctant Businessman de Yvon Chouinard (fondateur de Patagonia) Le blog de Bill Gates Avec Frédéric Plais, on a parlé de : Vodafone La semaine de 4 jours chez LDLC Stack Overflow Slack Le canari des mines de charbon Salesforce Podcast “The Daily” (New York Times) Podcast “Code Source” (Le Parisien) La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Pour contacter Frédéric : LinkedIn

We continue to our mission to demystify the complex world of Sustainability in conversation with Andy Hawkins, founder and Chief Purpose Officer of Business on Purpose whose aim is to empower people to do more business on purpose, as a force for good, for people, planet and profit.Andy's been working with companies and clients for more than 20 years helping them transform the way they work using technology. He also spent 5 years working on community development in Africa and a further 5 years in environmental services too, experiences which equipped him to help clients assess and improve their Environmental, Social and Governance culture aka ESG. Get your green cape on, strap in and press play."Let My People Go Surfing" by Yvon Chouinard of Patagonia"The Fourth Bottom Line: Flourishing in the era of compassionate leadership" by Paul Hargreaves of Cotswold Fayre"Start with Why" by Simon SinekPowered by Oury Clark.

We're breaking down the golden standard manual of ethical entrepreneurship: Let My People Go Surfing: The Education of a Reluctant Businessman by Patagonia founder Yvon Chouinard. We read this month with Kathleen Sheppard, founder of sustainable swimwear and activewear line Tiller. We discuss fundraising (her two super successful Kickstarter campaigns!) and what we learned fromRead more The post 170: Let My People Go Surfing by Yvon Chouinard | Book Club with Kathleen Sheppard, Tiller Swim appeared first on ECO CHIC.

“If you are starting a business today and you are not just making money but you are also not looking after the planet or its people, you are doing a huge disservice to not only yourself but everyone else.”   This was the realization that CEO and Founder of Rise had after reading “Let My People Go Surfing”, written by Yvon Chouinard, CEO of the strongly mission-driven company Patagonia. As he followed his passion for entrepreneurialism and found issues with his own renovation experience, Matt knew immediately that sustainability should be at the forefront of his business plan. In today's Beyond the Box we take a deep-dive in learning how Matt started what has become the defacto online wikipedia for all things sustainable home renovations!   Matt dives in and explains how Rise is not only an e-store that provides sustainable house-building materials for all who are looking to build or renovate in a more eco-friendly way but also a key resource for all (homeowners and real estate agents included) to discover and learn about sustainable building materials. By offering us the tool to self-educate and fill the gap that Matt experienced firsthand, Rise continues to trailblaze the path forward on sustainable living through their online courses and media while also making it easy and efficient to be environmentally mindful.    Listen here to know more about Rise and how you can make a true difference in the world:    Educational courses: https://www.buildwithrise.com/continuing-education    _______________________________________________________________ Disclaimer: Views expressed in the podcast are not the views of REACH Canada, Second Century Ventures, the National Association of REALTORS® (“Reach”) or its respective affiliates.  

John Garrett is a Portfolio Manager at MA Financial Group Ltd (ASX: MAF) (formerly Moelis Australia) and shares investing wisdom on his website, mastersinvest.com. He joins Raymond Jang on The Australian Investors Podcast to share his investing knowledge and lessons with our investing community.John's career in the financial markets has spanned across over nearly 25 years and currently manages three funds at MA Financial Group. His significant experience combined with an insatiable appetite for consuming books along with learning from the greats has helped him build an encyclopaedic knowledge of mental models to find great businesses, which can compound at high rates over long periods of time.Talking points- Which great investor resembles John the most. - Importance of understanding the qualitative factors that drive the financial output and taking a holistic view of the business.- Why companies that can 'fight the fade' are rare and can override a valuation model. Notable mentions include Meta Platforms Inc (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOG) and REA Group Limited (ASX: REA).- Why John believes management and culture are the longest forms of potential competitive advantages.- How John devours so many books and retains knowledge to build his mental models. Book references include Let My People Go Surfing by the founder of Patagonia and Invention: A Life by James Dyson.- How a concept in Nassim Taleb's book, Skin in the Game led to an investment in Australian Ethical Investment.- Lessons about culture and incentive structures from reading Pride in Performance by Les Schwab along with further discussion about Johns Lyng Group.- Why I quickly bought, In Search Of Excellence: Lessons from America's Best-Run Companies by Tom Peters and Robert Waterman after my chat with John.- John shares a personal anecdote to highlight how great businesses find ways to get the best of their employees.- Why John has been devoting more time towards reading everything about technology.- John provides his views on the future of blockchain and cryptocurrency.- The emotional and psychological mindset required to be a great investor.- What John does to overcome biases and he discloses the two biggest ones for him.- John lets us know who has had the most influential impact on him as a person and investor.Watch the video version on the Rask Australia YouTube page.Take one of our intelligent & FREE investing courses (think ETFs, shares & valuation) on Rask Education and join our insightful FB community.Score $100 off Owen's high conviction ASX & US share research service, Rask Invest!If you want to thank us for putting this show together, please give The Australian Investors Podcast a 5-star review on Apple Podcasts - it's a 5-second task that really helps support the show (and puts a big smile on Owen's face).Full individual disclosures for each guest are available via the show notes page. Owen and The Rask Group Pty Ltd do NOT receive anything for mentioning Super funds, products, shares, bank accounts, etc.DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you're confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsgDate recorded:18th Jan 2022

John Garrett is a Portfolio Manager at MA Financial Group Ltd (ASX: MAF) (formerly Moelis Australia) and shares investing wisdom on his website, mastersinvest.com. He joins Raymond Jang on The Australian Investors Podcast to share his investing knowledge and lessons with our investing community. John's career in the financial markets has spanned across over nearly 25 years and currently manages three funds at MA Financial Group. His significant experience combined with an insatiable appetite for consuming books along with learning from the greats has helped him build an encyclopaedic knowledge of mental models to find great businesses, which can compound at high rates over long periods of time. Talking points - Which great investor resembles John the most. - Importance of understanding the qualitative factors that drive the financial output and taking a holistic view of the business. - Why companies that can 'fight the fade' are rare and can override a valuation model. Notable mentions include Meta Platforms Inc (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOG) and REA Group Limited (ASX: REA). - Why John believes management and culture are the longest forms of potential competitive advantages. - How John devours so many books and retains knowledge to build his mental models. Book references include Let My People Go Surfing by the founder of Patagonia and Invention: A Life by James Dyson. - How a concept in Nassim Taleb's book, Skin in the Game led to an investment in Australian Ethical Investment. - Lessons about culture and incentive structures from reading Pride in Performance by Les Schwab along with further discussion about Johns Lyng Group. - Why I quickly bought, In Search Of Excellence: Lessons from America's Best-Run Companies by Tom Peters and Robert Waterman after my chat with John. - John shares a personal anecdote to highlight how great businesses find ways to get the best of their employees. - Why John has been devoting more time towards reading everything about technology. - John provides his views on the future of blockchain and cryptocurrency. - The emotional and psychological mindset required to be a great investor. - What John does to overcome biases and he discloses the two biggest ones for him. - John lets us know who has had the most influential impact on him as a person and investor. Watch the video version on the Rask Australia YouTube page. Take one of our intelligent & FREE investing courses (think ETFs, shares & valuation) on Rask Education and join our insightful FB community. Score $100 off Owen's high conviction ASX & US share research service, Rask Invest! If you want to thank us for putting this show together, please give The Australian Investors Podcast a 5-star review on Apple Podcasts - it's a 5-second task that really helps support the show (and puts a big smile on Owen's face). Full individual disclosures for each guest are available via the show notes page. Owen and The Rask Group Pty Ltd do NOT receive anything for mentioning Super funds, products, shares, bank accounts, etc. DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you're confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Date recorded:18th Jan 2022

In Let My People Go Surfing, by Yvon Chouinard, the legendary climber, businessman, environmentalist, and founder of Patagonia, shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Regan Howell, the Vice President and Chief Operating Officer of Monroe Energy, LLC, a refining, pipeline and terminal company headquartered near Philadelphia Pennsylvania, is the guest on this episode. Regan explains how every encounter we face each day is an chance to reinforce our organizational culture or to allow it to continue to deteriorate. Regan uses The Law of Entropy to illustrate that we must continually put energy into our organizations and our culture or they will naturally move from an organized to a disorganized state. Regan recommits to being more intentional about the way he reinforces his organizational culture as he displays one of the aspects of servant leadership, to model the way, and reminds us that focusing on serving to lead and focusing on the individuals or the ones is very important for every aspiring servant leader.  Regan is a chemical engineer who has spent nearly 30 years working for oil companies, large and small, around the world. He is a proven leader with over thirty years of business experience, primarily in refining and fuels manufacturing.  A ‘culture hawk' whose record demonstrates that value-based decisions lead to better business results.  Entrusted with increasing levels of responsibility and has continually demonstrated integrity; technical, business, interpersonal acumen; and teamwork skills. He feels he experiences his greatest success when part of a properly led, motivated, and rewarded team. He has a life-long fascination with leadership; both studies and practice. He is married to Jen and they have 5 children and 5 grandchildren Resources:  Dr. D. Brent Smith, Rice University https://onlinebusiness.rice.edu/mba/faculty/d-brent-smith/ Viktor E. Frankl - Man's Search for Meaning https://www.goodreads.com/book/show/36069536-man-s-search-for-meaning?from_search=true&from_srp=true&qid=rKFenqPivr&rank=7 Yvon Chouinard - Let My People Go Surfing: The Education of a Reluctant Businessman https://www.goodreads.com/book/show/22155.Let_My_People_Go_Surfing?ac=1&from_search=true&qid=TdsqDcalwl&rank=1

Modern capitalism is typically thought of in terms of financial profit, but businesses can improve many aspects of the world and still sustain themselves. This week, Shawn & Ivan speak with Olivier Reymond of Royal Canin about the economics of mutuality. Olivier recommends Let My People Go Surfing by Yvon Chouinard (amzn.to/3E0ZRn3). Learn more about Olivier at royalcanin.com.

Jodi Sandman is one of a kind fashion goddess and one of Mel's mentors, friends, and former bosses! She put in her time as Director at TSE, VP at Elie Tahari and VP of Escada, SVP at Sachin + Babi/ANKASA before founding and running Crescala Fashion Development. Crescala is a firm that helps emerging fashion designers design, enter major retailers, market, strategize sales and scale. Jodi recently has also founded Vanity 2 Humanity with a partner and is brining ROC and purpose to fashion as a multi tiered platform that has it's own conscious purpose filled brand, connecting other brands to the marketplace that come packed with purpose, and consults with brands on just how to add purpose and meaning to modern brands. Mel and Jodi met and Mel did showroom modeling for Crescala. The two bonded and Jodi gave Mel a shot at account management for her. Jodi was one of Mel's mentors and besties since those days and the two reminisce and discuss the importance of fashion girls staying kind, true to themselves, allowing themselves to grow, and find their purpose in the industry however they can. It is imperative for the future of fashion that we stop the greenwashing and start the conscious changing and development. Jodi is at the helm of this movement with V2H. Tune in for amazing inspiration from this true Naiad. Jodi knows the importance of putting in the hard work for years, and knowing that you can be anything you can dream of and allow yourself to grow into. Jodi and Mel's book reccomendations go deep in this episode and include Eco Fashion by Sass Brown, The Beautiful Fall, Bringing Home the Birkin, Patagonia's founder's book Let My People Go Surfing, Shoe Dog, Accounting books, and The Lean Startup. Try using Overdrive to read for free. All you need is a library card which you can get for free! Write down and download all the book recommendations in this podcast for continued listening and exploration of this topic and expansion.

On Episode 28, I talk with Ennie Lim of HoneyBee. HoneyBee empowers HR leaders to track new talent and improve retention with best-in-class supplemental financial wellness programs that help meet the needs of today's workforce. I talk with a lot of founders and why they started companies, when talking with Ennie, her personal story, I think it's just really fascinating. The issues she encountered when going through a divorce and how that cut her off from the financial system. We dig into how much of society is still not financially healthy or financially literate, even though we've had fintech around for the better part of a decade. Ennie and I jump into what are the various gaps out there, and how does a HoneyBee-type fintech help to begin closing those gaps. The importance to show employers that they work with, that HoneyBee itself is a diverse company. I think that sets a really great example of how important it would be for financial education to be a part of our everyday curriculum, especially for young kids going through that today. We dig into a lot of these issues as well as what does community mean, HoneyBee is a community and what that means to Ennie and the team. So, without further ado, Ennie Lim of HoneyBee. I hope you all enjoy the show. Ennie's journey to HoneyBee Why they chose the name HoneyBee HoneyBee's mission is to provide free access to financial support in the workplace Financial wellness benefits help attract and retain talent 66 percent of Americans are considered unhealthy financially Fintech has yet to deliver on its promise "It's mindblowing that finance is not part of our curriculum" 1 in 6 in America relied on food banks during 2020 Access to tech, smartphones, computers and more, is not a given Loans through the employer channel are safer What community means to HoneyBee and why it is so important Eighty-nine percent of users are people of color and women, Best advice: "The importance of humility and never forget why you're doing it." "Be comfortable with the uncomfortable" Ennie recommends reading Let My People Go Surfing and Mixed Plate And more...  

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C's are the glue that holds a company together and in today's episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Eric is Choosing to Focus on This One Thing for November. [00:39] The three C's that hold a company together: culture, community, and communication [01:50] Why you have to hire the right people to build and maintain company culture. [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys. [03:20] Eric's advice: study top CEOs and read Let My People Go Surfing. [04:03] That's it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today's Episode:   15Five Continuous Performance Management Software   Let My People Go Surfing   To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Hello everyone, and welcome back for another episode of the Outdoor Adventure Series on the Success InSight Podcast. The Outdoor Adventure Series celebrates individuals & families, businesses, and organizations that seek out and promote the exploration of the great outdoors. Our guest today is Danielle Taylor.Danielle is a Freelance Outdoor Adventure and Travel Journalist, and the Managing Editor of The Journal of Wildlife Photography.To learn more about Danielle and her work, visit her website at https://adventureeditorial.com/If you would like to learn more about The Journal of Wildlife Photography, and perhaps signup for an Annual Subscription or a Lifetime Membership, visit their website at https://journalofwildlifephotography.com/ and on Facebook at https://www.facebook.com/JournalofWildlifePhotographyDanielle's InSight-2-GoDanielle recommends the book Let My People Go Surfing by Yvon Chouinard, the founder, and owner of Patagonia, Inc. Chouinard's book includes principles of conservation and valuable insights for anyone working in the outdoor industry, the business world, or for anyone that wants to raise their consciousness of the impact they're having on the planet. You can also find Danielle on the following social sites:FacebookTwitterLinkedInTo learn about the mission of the Outdoor Writers Association of America (OWAA), visit their website at https://owaa.org/Success InSight is a production of Fox Coaching, Inc.

Hello everyone, and welcome back for another episode of the Outdoor Adventure Series on the Success InSight Podcast. The Outdoor Adventure Series celebrates individuals & families, businesses, and organizations that seek out and promote the exploration of the great outdoors. Our guest today is Danielle Taylor.Danielle is a Freelance Outdoor Adventure and Travel Journalist, and the Managing Editor of The Journal of Wildlife Photography.To learn more about Danielle and her work, visit her website at https://adventureeditorial.com/If you would like to learn more about The Journal of Wildlife Photography, and perhaps signup for an Annual Subscription or a Lifetime Membership, visit their website at https://journalofwildlifephotography.com/ and on Facebook at https://www.facebook.com/JournalofWildlifePhotographyDanielle's InSight-2-GoDanielle recommends the book Let My People Go Surfing by Yvon Chouinard, the founder, and owner of Patagonia, Inc. Chouinard's book includes principles of conservation and valuable insights for anyone working in the outdoor industry, the business world, or for anyone that wants to raise their consciousness of the impact they're having on the planet. You can also find Danielle on the following social sites:FacebookTwitterLinkedInTo learn about the mission of the Outdoor Writers Association of America (OWAA), visit their website at https://owaa.org/Success InSight is a production of Fox Coaching, Inc.

In der heutigen Folge sprechen wir über "Let My People Go Surfing" von Yvon Chouinard. Dabei geht es um die Unternehmensphilosophie der Outdoor-Bekleidungsmarke Patagonia. Im Podcast diskutieren wir was Patagonia als umweltbewusste Marke auszeichnet. Dazu gehören Themen wie Bio-Baumwolle, das reparieren von Klamotten und die Initiative "Ein Prozent für den Planeten". Hier der Klappentext zum Buch: Yvon Chouinard ist Unternehmer wider Willen. Eigentlich wollte er nur Klettern und Surfen – und trotzdem baute er ein Multimillionen-Dollar-Unternehmen auf. In seiner Jugend verbrachte er viel Zeit in der Natur und ließ sich von seinem Vater das Schmiedehandwerk beibringen. Als begeisterter Kletterer entwickelte und verkaufte er sein eigenes Equipment, dessen Design sich bis heute kaum verändert hat. Nach und nach erweiterte er die Palette seines Angebots, wobei er und seine Mitarbeiter keine besondere Strategie verfolgten: Jeder tat, was nötig war – und worauf er Lust hatte. Aus dieser Mentalität entstand im Lauf der Zeit das erfolgreiche Unternehmen Patagonia. Fan vom Literatursenf? Unsere Website: https://www.literatursenf.de/ (www.literatursenf.de) Folge uns auf https://www.instagram.com/literatursenf/ (Instagram)! Folge uns auf https://www.youtube.com/channel/UCBXVdl6w7sAUi0NK9nfxnGg (YouTube)! Folge uns auf https://www.facebook.com/literatursenf/ (Facebook)!

Owner and operator of Grassroots Coffee in Thomasville, Georgia, Spencer Young, talks about his ongoing journey in entrepreneurship and shares nuggets of wisdom from his past 12 years in making his coffee a regional name. Stay inspired with these books - -Let My People Go Surfing, by Yvon Chouinard -Zero To One, by Peter Thiel -When: The Scientific Secrets of Perfect Timing, by Daniel H. Pink

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil's opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That's it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil's opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That's it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today's Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain

Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability. 5:08 – Rob describes the role breweries play in the Maine brand. 8:45 – Rob shares the story of starting Allagash Brewing Company and how they came up with the company and beer names. 11:23 – Rob talks about getting into the beer industry.   16:15 – Rob explains how Allagash has responded to the pandemic with an employee wellness focus. 21:36 – Nancy asks Rob how Allagash's business model has changed as the pandemic eases. 25:31 – Rob runs through the process of becoming a B Corp business.   32:18 – Rob describes Allagash's sustainability practices. 40:34 – Rob explains how public relations plays a role for Allagash. 42:36 – Rob talks about some of the awards the brewery has won. 46:36 – Rob shares where you can buy Allagash's beer. 48:11 – Rob shares some resources that have helped his career.   Quote “I started with the white beer, which is a cloudy beer. It's traditional Belgian yeast. It's spiced. People hadn't seen, tasted or heard of a beer like this at the time… I actually feel like I succeeded in giving people this unique experience, but the downside was for the first 10 years, the beer didn't sell. I used to walk into accounts and pour a sample of it into a glass and the first thing anyone would say is ‘What's wrong with it? Why does it look like this? Why does it taste like this?'” – Rob Tod, owner of Allagash Brewing Company   Links: Otter Creek Brewing Co.: http://ottercreekbrewing.com/ The E-Myth Revisited by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Let My People Go Surfing by Yvon Chouinard: https://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838 Sebago Clean Waters: https://www.sebagocleanwaters.org/ Great American Beer Festival: https://www.greatamericanbeerfestival.com/ World Beer Cup: https://www.worldbeercup.org/ The Art Of War by Sun Tzu: https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772 Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996   Listen to Lindy Graham's PR Maven® Podcast episode to learn more about WellSpace.   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    About the guest:     After graduating from Middlebury College with a major in Geology, Rob headed west. Following a couple of years in Colorado, he suspected his track would eventually lead him either back to Geology or woodworking. Before heading down one of those paths, he took a detour to Vermont where he washed kegs at Otter Creek Brewery. While at Otter Creek, he happened upon the beers of Belgium. In these inventive and surprising brews, Rob saw an opportunity to give American beer drinkers an experience they'd never had before. He left steady pay and founded Allagash Brewing Company in 1995. The brewery has since grown from a one-man operation into one of the top 50 craft breweries in the United States (by sales volume) and has earned a spot on Maine's Best Places to Work list for seven years running. Rob is the past chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019. Looking to connect:           Email: info@allagash.com Website: www.allagash.com

Today's episode is with McKenna Quint, who was most recently the Head of People at Plaid and also built and led the people team at Cruise Automation. Currently, she's co-founder and general partner at Quint Capital, a seed-stage fund.   In today's conversation, we focus on the people challenges that inevitably crop up when you're going from a couple dozen employees to a couple thousand. We start by discussing when startups should draw from established playbooks in the people space versus when to start from first principles. She also dives into the details of bringing her data mindset to the people space, including designing a sophisticated attrition model.   Next, she tackles some of the questions she most often gets from startup founders, including whether the company should introduce levels, what to look for in your first people leadership hire, and how to approach performance reviews.   Finally, we dive into a larger conversation about the roles that companies play in today's employee experience. From the company cultures that most inspire her, to the evolution of uncomfortable conversations in the workplace, and what pieces of the Google cultural revolution she's ready to leave behind.   Today's conversation is a must-listen for HR leaders of course, but also for folks at startups across the org chart that want an inside look at what's top of mind for people leaders today — and the systems behind the scenes that powers startups to reach new heights.   Let My People Go Surfing: https://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838   Management Lessons from the Mayo Clinic: https://www.amazon.com/Management-Lessons-Mayo-Clinic-Organizations/dp/1260011836   Let's Not Kill Performance Evaluations Yet: https://hbr.org/2016/11/lets-not-kill-performance-evaluations-yet   You can follow McKenna on Twitter at @mckmoreau   You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson

True to his gambler style when it comes to making business decisions, entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency's vision from an SEO agency to a full-service digital marketing agency, Single Grain has grown into a full team of expert marketers who share Eric's vision and passion for constant growth. Now he joins us today to talk about how you can use a game mentality to grow your agency by constantly leveling up. 3 Golden Nuggets Lack of vision leads to making mistakes. Eric talks about the time when he almost lost everything. He says that, at the time, he had no notion of culture and no vision, and it almost cost him everything. Luckily, he was able to turn it around. The game of life. The philosophy he shares in his book and has implemented in his agency is to look at it as a game. You need to be constantly leveling up. There are always new challenges and, if you’re not where you wanted to be yet is because you haven’t beat the current level. It’s a game of resources, he says, you decide how you want to use your resources. Going back to the basics. Sometimes we need to go back to the basics. Some of the smartest agency owners are really good at SEO and use these tools to find websites in their niche that's ranking for all the keywords they want, buy it, and then have that advantage. And let’s not forget that these tools can also help grow your agency on a small budget.       Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM How to Grow Your Agency By Constantly Leveling Up Jason: [00:00:00] On this show, I bring on a past client where we talk about how he's grown his agency and he has a great book called “Leveling Up” and going through the stages and talks about e-sports, and we talk about sports and how you can use this in order to really grow your agency. We talked about Clubhouse, all kinds of stuff. It's a really cool episode. We jump all around and we talk about a $75,000 Pokemon card. Crazy stuff. So, you're going to love this episode. Let's get into it. Hey Eric. Welcome to the show. Eric: [00:00:36] Good to see you, Jason. It's been a while. Jason: [00:00:38] Yeah, man. It's been a while since we worked together. So tell us, uh, for the people that haven't heard of, you tell us who you are and what do you do? Eric: [00:00:45] Yeah, thanks. So my name's Eric Siu. I helped level up the world through marketing. I have a couple of marketing businesses. I have an agency called Single Grain, a software company called Click Flow. And then, uh, we got a whole, you know, marketing education stuff and marketing school and the events tied to it. So a bunch of stuff. And I also invest in different MarTech SAS companies, which is my background. And then, um, other than that, I have a podcast called Leveling Up. I have a book called Leveling Up right here, coming out, and then I have a podcast called Marketing School and that's basically it. Jason: [00:01:12] Very cool. And so how'd, you get started in all this? You haven't been in the agency world too long. And so how did you kind of jump into it? Eric: [00:01:21] Yeah, so it's pretty unconventional. So the agency that I took over and, you know, the story already, I bought the company for $2 out of pocket because it was a failing SEO agency at the time, because the Google algorithm updates basically made the business model invalid overnight. And I was brought in as a number two to help save the company. Because I'd previously had helped turn another company around, which is a startup. And so this was a different challenge, you know, different service, like the plane's going down, right? Like, can you put the plane back together while flying it? I was like, okay, this will be an interesting challenge. About six months into it, the four other co-founders said they wanted out. And Neil Patel was my podcast co-host he was like, hey Eric, you should get out as a friend. There's no brand equity. There's nothing here. And I was like, okay, why don't we do this? I'll give it a shot. I'll buy it. I'll pay $1 for 10% of your shares and another dollar for another 10% of another partner's shares. The rest through the profits of the company, with contingency that the company failed and owned nothing. So asymmetric bet, you know, I'd have unlimited upside with my downside would be it's basically an MBA, right? And so fortunately it worked out, but I almost lost everything. I'm happy to go in that direction, but that's how I got started. First year, had no idea what I was doing dropped all the way down to one employee. Jason: [00:02:28] And so, you know, a lot of people are listening. They're like, what was the point where you almost lost everything? Let's go to that story a little bit. Eric: [00:02:36] Yeah. So two thousand... what was it? Thirteen or so, something like that. New year, I'm like, okay, look at me. I'm the CEO. Now I own a hundred percent of the company. Look at me. And I ended up reading this book called “Let My People Go Surfing” from the Patagonia co-founder. And I was like, yeah, let my people go surfing. Nobody wants to be micromanaged, whatever, stop showing up to the office. So I'm like, you know, I hired some senior people I'm like, yeah, let them do their thing. Whole thing implodes. And then I have people calling me saying, you know, people are showing up to the office and like just wearing like, almost like pajamas and eating like chips while watching Family Guy. Whole thing is just blowing up in front of me. And then my outside accounting firm calls me and they're just like, hey, it might be time to shut it down. Basically I went from bad to worse just because I didn't build a rapport with anybody. I let them do their thing. I had no vision. I had no sense of what culture meant and the whole thing just fell apart. And I almost took another job. So I was at a crossroads. I had said yes. And then I basically, the next day I was like, I can't do it. And I continued on with Single Grain. Jason: [00:03:31] And so that's the all-time low and your accounting firm says, you know, let's throw in the towel, Eric, what did you do to turn it around? Eric: [00:03:40] Yeah, when I first started at Single Grain, because my background's in SEO, we were getting about 4,000 visits a month, which is okay for a blog. I had started to focus on a lot of guest blog posting, a lot of, um, you know, building more relationships. And we started publishing a lot more content. We had good domain authority on our website, which is just how strong our website is. And throughout that first year it started to increase rapidly. So we went from about 4,000 to about 50,000 visits a month. And then we got that number one ranking for the agency keyword that you know about digital marketing agency, right. I have nothing to hide. And so that's how we started getting all these leads, and unfortunately I couldn't fulfill the leads anymore. So what we started to do was we started to refer the leads out and I would take 25 to 30% commission for the lifetime of the customer. That kept us afloat. And then I realized that these other agencies were, they couldn't retain the client. And so from that point on, I was like, okay, let's take on some contractors. We have some more money to play with. We took on some contractors and then from there we're like, okay, the contractors are good, but they're not, they're mercenaries throughout fully embedded with the culture. So then we started hiring full-time people. It really started to take off again, once we hired that integrator and I'm sure people have talked about it on this podcast, visionary integrator concept, rocket fuel. And that's when things started to blow up. And my thesis has always been with the agency. If I were able to make it work, the services business is not super interesting to me, but the cash flows to be able to take that and go reinvest in more exponential or durable sources of income. That's more interesting. And fortunately, that worked out and then now, you know, combined with everything, we’re at about eight-figures. We’re over eight-figures. Yeah. Jason: [00:05:08] And so what's kind of the percentage that you would reinvest and did that number go down over time? Like, you know, in the very beginning sometimes, or did it go up over time, but everybody's probably listening are like, well, how much should I reinvest in the company? Or should I rate the company? Eric: [00:05:26] Yeah, that's a great question. I would put an asterisk by this because I come from a gambling background. So all in, you know, if I'm betting on myself, best investment ever, right? Warren Buffet. I don't recommend this for everyone because your mileage may vary. You might have a mortgage, you might have a family to take care of. Who knows? Like there's a lot of other commitments. I was fortunate enough where I didn't have any of that to worry about at the time. So I continued to press every single year. I put everything back into the business. I think it's fine to pay taxes. Absolutely. But if you have a good sense of what you can do with the business and you can create more jobs from it and you don't have a lot of other overhead to worry about, then, you know, for me, I kept pressing. And so for me, it was a hundred percent and I didn't necessarily want to raise money because, you know, I've seen that game before. Right. And there's nothing wrong with that. And in some cases I might raise money for other stuff and we have, but at the time I just wanted to bootstrap my way up to, to prove that I could do it before, you know, thinking about anything else. Jason: [00:06:17] So let's talk about, you know, Leveling Up. Why did you write it? Eric: [00:06:21] Yeah, that's a good question. Uh, I remember on another podcast, this guy, uh, Anthony Pompliano was asking me, why are you doing a book? Nobody reads books. And I'm like, well, I read books. So I started writing this book, and I don't recommend this, while I was trying to save the agency. Stupid. And people are like, yeah, it's going to take you probably five to six years to do it. It took me six years, probably seven drafts. I was like, it probably will probably take me two. Took me seven. And so, I come from an e-sports background. All I was really good at growing up was games. And you know, there's a stigma towards games, right? Parents always looked down on me, friends, maybe didn't respect it. And then it was just like, I wasn't seen, and now you see e-sports taking off, but you have 3 billion people in the world that are playing games and then feel like they have a stigma. They feel unseen, but in sports and I'm sure you've played sports. Right. But just understanding that look, sports foster teamwork, communication, resilience, all that, all that I got from games. And my point is, you know, I think business is the ultimate game. Life is a game and I wake up every day and it's the same feeling I've had growing up. It's fun. Right. I'm just going to keep playing until I die, which is why I have a fundamental kind of buy and hold model where I just want to go buy other businesses. And so. That's what it is. I just do this, have fun. I've treat life as a game there's level-ups, right? In the book I talk about, you know, one of the chapters is thievery. If you think about Apple, you know, Apple, as an example, by the way they stole this from Xerox, this mouse, they stole from Xerox, Steve Jobs himself said everything in life is a remix. And so if we think about Elon Musk, the rockets, they look fundamentally the same, you know, you just add on the 10 to 20%, that's unique. They come back to earth. And so I think encouraging people that like. That chapter talks about where I ethically learned to steal, right? And people have a there's cognitive dissonance there because we all like to think that we're original. And so the book is about treating life as a game and going out throughout life and collecting power-ups and from a business perspective, just understanding that there's levels to the game. Right? So, Jason used an example, you had the agency, you sold it and you started doing the training. And then now you're back in the agency game, but you're buying other businesses you're investing. And so you’re consistently leveling up and that's what it is. And you don't have to get to the next level. But if you want to get to it and you don't get to it, it's just because you didn't beat the current one. Jason: [00:08:23] Have you ever played the game Age Of Empires? Eric: [00:08:25] I haven't, but I played a lot of StarCraft and Warcraft. Jason: [00:08:29] Okay. So there was a game in college that I would play with a bunch of my buddies where the kind of start off in the stone age and you have to acquire wood, gold, and I think food, and as you acquire so much, you actually start moving up to the next stage and then your weapons get better. Your houses get better. Your technology gets better. And that's kind of how I have always looked at, and that's one of the reasons why we created the agency playbook and that framework of kind of like you're talking about you're going, all right, once you get to the next level, you have to kind of reset a lot of, you know, the gold, the water, the food, and you have to kind of almost start over. Is that kind of what you're talking about with leveling up? Eric: [00:09:10] It's exactly that. So StarCraft, Command and Conquer, you know, Warcraft and I'm not familiar with Age Of Empires. It's, it's a strategy game, right? We're all, what we're playing is it's a resource game, right? You decide how you want to use your resources and you can go get more resources than those that do the best job they get the most. Right. And that's not saying, we, you need to go get the most necessarily, but that's how you do it. That's how the game is played. Jason: [00:09:29] So, you talk about is the first level kind of a, I don't like to use steal. I like to kind of like reenergize it, like you were saying, you know, Apple wasn't the first that came out with MP3 player, they were the ones that made it better. Right? They kind of took something, you know, and the mouse you just showed me, I'm surprised he's still using a mouse. Like, who are you? Like he's still using them. But they made it out of like a soap thing if, uh, from the story that I heard, uh, which is kind of cool. So is that the first level of the 15 that you're talking about is kind of like. Eric: [00:10:04] No, it's not, I mean, you know, it starts out with, uh, you know, newbie mindset, right? So whether you want to call it newbie mindset or beginner mindset, understanding that let's say you, Jason, you're continually learning, you're getting better and you have an open mindset. I think, as you become more and more successful as you, you gain levels. Sometimes it's easy to get cocky and let your ego get in the way. And so, you know, there's just those types of concepts. And again, if you compare it to a game, if you get a sword, for example, you keep using it, you're gonna lose durability. Some, some you have to keep sharpening, right? So on the spot, just because you wrote yesterday, it doesn't mean you don't have to write again. It's to keep training your mind, you know, your physical body. All that stuff. And your life is like just going around, collecting power-ups to make you more efficient as a person. And, you know, it might be a very kind of, you know, neurotic way of looking at it. But at the end of the day, life is just a lot of, “if this, then that” statements. So we're, we're in essence robots. Jason: [00:10:57] When you're an agency partner with Wix, you wanna lock entire digital ecosystem for creating, managing, and growing your agency. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your agency, you can get matched with new leads every day and earn revenue share for every website you guys create. They’re backed by the Wix industry, leading security and site performance. You'll also have a dedicated account manager on standby 24/7. So you can reach your goals and start setting new ones. See for yourself, head over to wix.com/partners. And re-imagine what your agency can accomplish. Yeah. I'd see a lot of people trying to over-complicate things, you know, like when I work with someone or when they come into the mastermind, they're trying to think so far ahead. And I'm like, you sometimes just got to go back to the basics. I grew up playing tennis and I played in college. I remember one time, and I tell this story I think a couple of times on the show, where I was getting crushed by this one kid that I was so much better. And my coaches yelled at me go back to the basic stupid like I was trying to overthink this complicated thing of going. I was like, ah, just, hit the ball over the net and wound up beating them. And I think we do a lot of that in business. We just overcomplicate it. And if we just went back to the basics. That's kind of why, you know, with technology and you see this all the time, it's a great responsibility and we have all this power. But you can really send people away. If you don't just kind of go back. And I think what Gary Vaynerchuk talks about, you know, the Jetsons going back to the Flintstones and then you can separate yourself from everybody else. Eric: [00:12:54] Totally. Yeah. That's well said. Jason: [00:12:56] What are some other levels in the book that you talk about? Eric: [00:12:59] Yeah. So one of them is about thinking long-term. So I'm just looking at this Pokemon card. You just mentioned Gary V. So one of the guys that used to work for me is now on his brand team. He actually just told me this Pokemon card over here. So it's like, okay, I'm looking at this piece of cardboard. I paid, there's like $75,000 Charizard cards. I paid like two grand for this one. Jason: [00:13:16] What? So wait, wait, wait. There's a $75,000 Pokemon card. Eric: [00:13:21] Yeah. So I'll tell you how this all relates. Right? So you're in business. I mean, you can definitely, you know, take a look at trends. What's trending, but also thinking about the long term. So when I, when I buy this thing, if I think about the markets a little bit, if I think about what's going on in the world.  Where should I be putting my money? Okay. I'm not trying to get a return on this immediately. I'm just going to store it. Right. You know, this thinking about art, think about collectibles, so A I'm looking at trends, but also I'm thinking long-term like, I'm totally okay with losing money on this. So. What type of long-term decisions can you make? Right? So for example, you mentioned profit a little earlier. Can I defer profits for as long as possible so I can build enterprise value in my company, right? And this applies directly to agencies as well. Can I think long term where, you know, maybe I want to work with people. Can I build the right culture? Cause a lot of agencies that you might talk to, maybe you don't wanna work with these people because they're too short term focused and there's a lot of ego and they just want to make money, right? That's not long-term thinking. So that applies directly into life, and in business in general, you want to work with long-term people and play long-term games with them. Jason: [00:14:19] Love it. What else? So I'm still blown away by, uh, you know, I look back at all the baseball cards I collected over the years. I mean, I have, Hank Aaron, Mark McGwire, all these amazing ones. I don't think there was anything close to that. Eric: [00:14:32] One just sold, that's the record, 5.2 million bucks baseball card. A couple, I think a couple of weeks ago. Jason: [00:14:37] Babe Ruth? Eric: [00:14:38] I don't think it was a Babe Ruth. I think there was a Mike Trout card that sold for like over a million. Jason: [00:14:42] Who's Mike Trout Eric: [00:14:44] You, you, Angels Slugger. Jason: [00:14:47] Oh, I've been out of the baseball card games since '91. Eric: [00:14:52] Yeah. Well, but let's see, like now it's like, okay. Maybe it makes sense to get that hooked. The Rock has a U of Miami card. It's worth 45 grand right now. When he, when he was playing in college, right. Jason: [00:15:02] It's crazy. Well, I'm Florida State. I would burn it even though I do like The Rock. I still like you, Dwayne, but I would burn anything with Miami on it. Yeah. I was listening to something with Gary Vaynerchuk and he was talking about collecting business cards as baseball cards. Of going, if you could get the original Steve Jobs business card or Jeff Bezos card, that would be interesting, right. And thinking about that. So we're totally off track. I just got so screwed up by the $75,000 Pokemon card, but that's my ADD, what are some other levels that you talk about in the book? Eric: [00:15:41] Yeah. So, you know, one thing I want to touch upon is the concept of the wealth ladder. And this actually comes from the CEO of ConvertKit, Nathan Barry. And so, you know, when you start out in life, you go to school and then you try to build great habits, right? Whether it's playing sports or games or whatever, and then it's like, you go get a job. And then the next level after that is maybe you start freelancing on the side, right? Maybe you kind of hold the job to kind of keep you safe a little bit. And then it starts going well, maybe you start the agency, right? Or you can start with dropshipping first. It's not the best e-commerce business model, but then it starts going while you start to hold inventory. So you're constantly leveling up in your career. And the next thing is maybe have productized services for your agency who knows, right? Or maybe you do go on a pay-for-performance model. You can do that too. It scales really well. Right. Revenue per employee, is super high. Then it's like, Oh, you know what? I got out all this extra cash now. Why don't I go build a network of X business, right? Or why don't I go build like a platform business? Or why don't I go build less space X? Or why don't I just become an investor. And not all of these are mutually exclusive, but you can see there's levels to everything. And so that's what we were talking about earlier about, that's the concept of the wealth ladder. So I think those that are listening right now that maybe might be starting out, or maybe doing a couple million bucks a year, just understanding that there's levels to everything. And, you know, I think Jason, I can both attest to this stuff takes a lot of time. So that's another concept. Jason: [00:16:54] When do you know you've reached the top of the level that you should be? Because I see sometimes people get to a certain level and then they go. Man, I liked it back in the day with like the typical situation with a lot of people, like they're an accidental agency owner. They got kind of thrown into this because they knew how to do something well. They were like a freelancer and then they were like, well, I don't want to do everything myself. So let me hire people. They hire people. And then they realized that the business is making more money, but they're making less. And they're like, I just want to go back to where it was. And so some people go back to freelancing, which is perfectly fine, and it's just, you've reached that level of where you want to be, or you go find a different level or some people implement the right systems and then they can kind of break through and figure out what's the next step. So how do you know when you're at the right level or. Should we move? Eric: [00:17:51] Totally. Yeah. So I think there's two things. There's contentment. And then there's congruency. I think when you're waking up in the morning consistently, maybe three days in a row, and then you're realizing that Holy crap, this agency behemoth that I built, that's maybe doing 20 to 30 million bucks a year. And maybe I'm not making as much as before. Maybe this is a pain in the butt and this is not congruent, but you still keep finding yourself doing it consistently. So there's no congruency there. Right. So asking yourself, okay, there's something off there. But then also asking yourself to like, am I content? Forget about the future. Forget about the past. Like, am I happy right now? Am I content with what I have right now? Right. So we're getting philosophical here, but ultimately that's what matters right? In life. Like your operating system up here. If it's not content, then why are you doing what you're doing? So I think taking the time to reflect, I used to just work the entire time, seven days a week. Now I block out my Fridays and those Fridays are typically just reserved for thinking. I might have conversations with a couple of friends or whatever, but. Block out that time, like, what should I start doing? Stop doing, keep doing what, what really pisses me off right now. And it's just constantly like, you know, kind of updating my operating system, my brain, you know, that's at least what so. Jason: [00:18:56] Very cool. Let's talk about what are some key strategies that every agency owner needs to know about? Eric: [00:19:03] You know, I, I think still, like we want to talk about mergers and acquisitions. I think unfair advantage agency owners have, you know, people are like, oh, SEO's dying, whatever, but like, okay, Google, YouTube, hello. Like, they're still one of the biggest companies in the world. As long as there’s search, there'll be SEO. And, um, the fact that some of the smartest founders I know are really, really good at SEO because it's the compounding effect is so strong. So, let's say you don't really understand SEO right now. That's fine. Can you go use a tool like Ubersuggest or Ahrefs these SEO tools, go find a website in your niche that's ranking for all the keywords you want. Go buy it, right? And then all of a sudden you have the advantage. You're going to collect all these leads and you can retarget all these people hitting your website. And you can buy these websites for, you know, I wouldn't say pennies on the dollar, maybe dimes on the dollar, but a lot of these websites are, are under-monetized, right?. So I just think it's people going back to long-term thinking again, if you start with SEO, it forces you into long-term thinking because all the short-term stuff I tried in the beginning, it gets torn up, but the hit, the long-term stuff, it just keeps compounding and it forces you to think like an investor. So how can you take the MMA mindset that maybe Jason's been talking about on this podcast or in his mastermind, and then using it from a marketing perspective? That's one thing. Jason: [00:20:13] Yeah. You know, I, I love that you brought that up cause, uh, a mastermind member we've been talking about that quite a bit about buying certain assets that rank really well, and he's been crushing it, you know, on it. So it's, uh, it's not necessarily just buying the whole company it's buying, you know, assets in order to fit into, you know, those things that you're missing out on, rather than just trying to build it up from scratch. Eric: [00:20:44] Well, by the way, like, I think that's what you and I are. We're kind of nerding out on before. It's not now it's just buy versus bill and there's a book called “Buy Then Build”, right. And there's another one called “Buying a Small Business”. It's a lot more complicated than it seems. And not saying it's easy, but it's, um. Look, I think if I can do it at least I think anybody can do it. So. Jason: [00:21:02] I agree with that. No, I'm just kidding. Eric: [00:21:05] But the other thing too, by the way, I don't know if you've been hanging out, hanging out in the Clubhouse. I've been spending quite a bit of time there. So I I'm investing 20 hours of my time a week in it, but like I'm meeting like two or three amazing people every single day. So I just think the organic reach on that is super strong. And, um, you know, obviously with these social channels, the bigger they get, the less organic reach there is. So. Jason: [00:21:26] On Clubhouse, I have been, I like it. You know, my thing is I'm at this stage of my life right now, where I don't have 20 hours a week to invest, or I don't want to invest 20 hours a week in it. And you don't have to invest that much, but like Eric's saying is you can get that much more back. So how are you utilizing it? Are you just utilizing it to build, you know, relationships? That's what I've been seeing on Clubhouse. What are some strategies around that? Eric: [00:21:56] So, for those that haven't tried it, I mean, you know, audio-based social network. So for me, it's networking at scale. It's building relationships at scale right now. We're not able to kind of, you know, meet in person as of this recording, but that's what it is. And so you see a lot of these people, like let's use Grant Cardone or Ty Lopez love them or hate them, they're spending a lot, a lot, probably more time than I am on these apps. Like there's one guy that I'm friends with, um, he was part of this rap group called Pretty Ricky. You know, he's on the app all the time, but it's some of these people, I were, I was just like acquaintances, what's in the past, but we've interacted quite a bit and we start interacting afterward. So it's reinforcing or building new relationships. Like I never interacted with Grant Cardone before the app, uh, Ty Lopez, same thing. Now I do, right? And then a lot of other influential people. But what I'll say is this too, what kind of came full circle for me was when I was about 24, 25 years old, I reached out to this guy, Dave Capernaum, he runs this agency called Likeable. And, um, yesterday he was in room. And he introduced himself and I just came. I tried to and I said, hey, like, you know, you actually got on the phone with me when I was 25 for 30 minutes. And you'd talked about this organization, entrepreneurs organization. And I, I owe that all to you because you brought it up and, you know, thank you for that, right?. And then all of a sudden he's like, oh, by the way, like with your upcoming book, I have 700,000 followers on LinkedIn. Let's do a Live. Okay. And let's also get you an article on ink as well. But that just came from me, like talking about him for like 15 seconds. So it's a lot of serendipity and it's a lot of relationships at scale. You get what you put in. Jason: [00:23:16] Totally agree. Yeah. I mean, I, uh, I love obviously the audio and I love that it's not recorded and you have to attend live. What I find working really well on Clubhouse is getting in a room with a bunch of people. I mean, if it's just two people talking, not good, might as well listen to a podcast. I mean, if you can get a ton of people and they're just having a conversation, it's kind of like it amplifies it where it's like you're listening in to someone's dinner conversation around something you're really interested in whether it be growing an agency or whatever it is. Eric: [00:23:51] Some these conversations like, you know, legit people would be paying 10 to 20, $30,000 for a mastermind to learn. And I hate using that word because it's become kind of this, not saying yours is, but it's dirty and in a lot of different ways, but, um, you know, it's. So let's say, peer group. Right. But being able to listen to this advice and some of the stuff I listen to, I'm like, oh crap. You know, I'm going to try it. So I have gotten some really good stuff on it, by the way, like the peer group that I do with, you know, Neil, my podcast co-host, we had a live event. And through Clubhouse, I learned about this thing called a shuttered venue type of grant coming out as part of the coronavirus relief. I didn't know about that. But some guy talked to about, he's like, yeah, you can get this. And like, yeah, we had a shut to our event last year. It's going to come back. But you know, that's what it is. So just little micro-moments like that. Jason: [00:24:31] Very cool. Awesome. Where can people go and get the book? Eric: [00:24:35] Yeah, you can go to levelingup.com or you can just go to your favorite online retailer. It's Leveling Up Eric Siu and you'll find it. And yeah, that's basically it. Jason: [00:24:43] Awesome. Well, everyone go check out the book. Uh, Eric's a really cool guy. And if you guys enjoyed this episode and you guys want to be surrounded by amazing agency owners on a consistent basis where. We have a ton of fun. We're able to see the shit that you're not able to see right in front of you. And a lot of times we'll talk about strategies that we don't talk about anywhere else. And it's pretty amazing. So if you want to scale your agency faster, be surrounded by amazing people and have a lot of fun doing it. Make sure you guys go to digitalagencyelite.com and until next time have a Swenk day.

Court Desautels, CEO of the Neighbourhood Group of Companies, shares how his restaurants operate differently.  They have health and wellness programs, including paid health benefits and education supports. They interview and listen to their employees to see what they need and how they can help.  They empower the employees to decide which local charitable organizations to support.  They sold gift cards during COVID and gave all the proceeds to their employees, allocated by an employee team.  All of this translates to a big investment, one that’s paying off, including in cutting a typically high restaurant attrition rate in half, and in a loyal clientele.    Addressing some industry challenges COVID has highlighted, Court also shares some suggestions of how other restaurants might follow suit, as well as changes that are needed in the industry to benefit all restaurant employees.  Whether you’re a business leader, restaurant employee, you like to eat out, or you’re interested in seeing more decent work and less precarious employment, there are messages here for you.  Have a listen.       Resources  The Neighbourhood Group of Restaurants: https://www.neighbourhoodgroup.com/restaurants    Court Desautels:  https://www.linkedin.com/in/court-desautels-7327971a   Let My People Go Surfing book:  https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html   B Corp: https://bcorporation.net   B Lab: https://bcorporation.net/about-b-lab   Danny Meyer, Founder & CEO, Union Square Hospitality Group: https://www.ushgnyc.com/team-member/danny-meyer/   Economic Recovery Task Force, Guelph:  https://guelph.ca/city-hall/mayor-and-council/mayors-office/mayors-task-force-on-economic-recovery/    Restaurants Canada:  https://www.restaurantscanada.org   . Thank you for listening to Impact Conversations with Lynn Fergusson & Sally Fazal . Find out more about our work at Social Impact Advisors: https://socialimpactadvisors.ca

Helen Hall is originally from Atlanta, GA and graduated from the University of South Carolina in 2015. Upon graduation, she moved to Charleston, SC where she started her first business, Blender Bombs, with just $300 and a goal to make getting the proper nutrition through smoothies easier for all. Since then, she has gone on to become a serial entrepreneur and pioneer in the health and wellness space. “The fuse was lit in 2017 when I created Hushup X Hustle: a lifestyle brand intended to share my wellness journey. The HxH mission began after I gained an unwelcome 30 lbs (oops!) countered with fad diets, and exhausted myself with two-a-day workouts. Determined to lose weight, I found balance through replacing one meal a day with a B.B. smoothie and practicing an 80/20 plant-based lifestyle. Born out of my kitchen the Blender Bombs became my ‘go-to' addition for every smoothie.” XO Helen **Use code LIVEWELL for 15% off your next Blender Bombs order!** https://blenderbombs.com/ Connect With Helen: personal Instagram business Instagram website secret Facebook Group Connect With Sarah: Instagram: https://www.instagram.com/sarahmalouf__/ Helen's Book Recs: "The E-Myth Revisited: Why Most Small Business Don't Work and What To Do About It": https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 "Let My People Go Surfing": https://www.amazon.com/Let-People-Surfing-Education-Businessman-Including/dp/0143109677/ref=asc_df_0143109677/?tag=hyprod-20&linkCode=df0&hvadid=312165853622&hvpos=&hvnetw=g&hvrand=11340721777254581371&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9013950&hvtargid=pla-413631292957&psc=1&tag=&ref=&adgrpid=60258872297&hvpone=&hvptwo=&hvadid=312165853622&hvpos=&hvnetw=g&hvrand=11340721777254581371&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9013950&hvtargid=pla-413631292957 "Big Magic": https://www.target.com/p/big-magic-creative-living-beyond-fear-paperback-by-elizabeth-gilbert/-/A-51366787?ref=tgt_adv_XS000000&AFID=google_pla_df&fndsrc=tgtao&DFA=71700000012510700&CPNG=PLA_Entertainment%2BShopping&adgroup=SC_Entertainment&LID=700000001170770pgs&LNM=PRODUCT_GROUP&network=g&device=c&location=9013950&targetid=pla-946254163635&ds_rl=1246978&ds_rl=1248099&gclid=Cj0KCQjwrsGCBhD1ARIsALILBYqJg8dl8uuG6g3ZkQPnU-H_AcGz-Bm_OH_Pribd8t62PxUgSMG7xCAaAmocEALw_wcB&gclsrc=aw.ds Bob Lefsetz "Rules": https://www.instagram.com/p/CLKfEp0hKO1/?utm_source=ig_web_copy_link

Welcome to The Shawn Jenkins Podcast. This episode marks the end of our first season, so Shawn and executive producer Jacob Cleveland sit down and reflect on the past 10 episodes. We dive into the origin of the podcast, Shawn's advice to anyone considering starting a podcast of their own, and a ton of other great topics, such as: the link between emotions, asking good questions, and product development; how to nurture and retain curiosity; and how to ask more intentional questions. Shawn also offers some great advice to CS students, and we answer a few listener questions as well. We hope you enjoy this episode, and make sure to check out the show notes for a few book recommendations from Shawn as well as a list of recommended podcasting gear. Thanks, and enjoy! Show Notes: Book recommendations  Let My People Go Surfing by Yvon Chouinard Built to Last by Jim Collins Blueprint to a Billion by David Thomson Podcast Gear Yeti Microphone  Shure Mic Zoom H4n Charleston Digital Corridor Shawn's LinkedIn

Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic. He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up. I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself. Things you will learn in this episode: *[00:01 - 07:26] Opening Segment* * I introduce today’s guest Eric Siu * Founder and CEO of ClickFlow * Podcaster * Digital marketing expert * Be sure to check out guestio.com ( https://guestio.com/ ) and start booking * Eric shares a bit about his book and what to expect * Available as of Feb 24th, 2021 * Acquiring power-ups in life * The wealth ladder * The game as life * Link below * Eric’s background * Feeling like a failure as a kid * Into gaming * No interest in school * The lessons learned from games *[07:27 - 14:36] Failing Up; Mastering the Game of Life* * Combining the lessons learned and applying it to business * Eric’s experience in negotiating deals * Failing your way up * How Eric formed his marketing skills * Getting hooked on digital marketing * Consuming content through books * Failing constantly * The beauty of business - hitting the home run * You just have to get it right once * Taking the time to turn things around * Reinvesting *[14:37 - 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel* * Eric breaks down the best marketing channels to focus on * Strategy is not the goal * Diagnose your unfair advantage * Executing tactics with strategy * Eric talks about channels to look for * Clubhouse * Leveraging Twitter * Algorithm strength of TikTok * LinkedIn organic strength * What works best for what you want to achieve *[20:34 - 29:27] Closing Segment* * Who you know or what you know? * Who - the power of peer groups * Learning and teaching * The network effect * One relationship that changed everything * Experience with hiring someone * Finding someone at a conference * ThE RaNdoM RoUnD * How to reach out to Eric * Links below * Final words *Tweetable Quotes:* “The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end,  you continue to play the game… for me, business is the ultimate game.” - Eric Siu “At some point you get so numb to failure, it’s the ticket to success.” - Eric Siu “If you want to go far you go with a team, if you want to go fast you go alone.” - Eric Siu *Resources Mentioned:* * Marketing School Podcast ( https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817 ) * Leveling Up Podcast ( https://podcasts.apple.com/us/podcast/leveling-up-with-eric-siu/id741544976 ) * Leveling Up: How to Master the Game of Life ( https://www.levelingup.com/ ) * Let My People Go Surfing ( https://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838 ) * Good Strategy/Bad Strategy ( https://www.amazon.com/Good-Strategy-Bad-Strategy-audiobook/dp/B07R6XQ8YP/ref=sr_1_1?crid=32T86V0MO1KFQ&dchild=1&keywords=good+strategy+%2F+bad+strategy&qid=1614502447&s=books&sprefix=good+str%2Cstripbooks-intl-ship%2C400&sr=1-1 ) * A Nordic Theory of Everything ( https://www.amazon.com/Nordic-Theory-Everything-Search-Better/dp/0062316559 ) * The Great CEO Within ( https://www.amazon.com/Great-CEO-Within-Tactical-Building/dp/0578599287/ref=sr_1_1?dchild=1&keywords=the+ceo+within&qid=1614503216&s=books&sr=1-1 ) Connect with Eric on LinkedIn ( https://www.linkedin.com/in/ericosiu/ ) , Twitter ( https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ) , YouTube ( https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew ) , and Instagram ( https://www.instagram.com/ericosiu/?hl=en ). Be sure to visit https://www.levelingup.com/ to learn more. Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ).  You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. 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Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing.  “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu   Some Topics We Discussed Include: How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth principles for long term thinking Alternate ways to make money from affiliate marketing without being an affiliate   Resources From Eric Siu: LevelingUp.com Find Eric on Twitter or Instagram  ClickFlow Single Grain Agency   References and Links Mentioned: MicroAcquire.com QuietLightBrokerage.com Roland Frasier’s EPIC challenge  Gary V’s How To Create 64 Pieces Of Content A Day Eric’s YouTube Channel Marketing School podcast KingSumo The Almanack of Naval by Eric Jorgenson Your Music And People by Derek Sivers Breakthrough Advertising by Eugene M. Schwartz  The 16 Word Sales Letter by Evaldo Albuquerque  Let My People Go Surfing by Yvon Chouinard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer The SEO Mistakes That Everyone Is Making - Stephan Spencer

Director and founder of Revitaliza Consultores in Mexico City, a firm specialized in environmental consulting for green building portfolios, Alicia is responsible for overseeing LEED certification, strategic development, and corporate sustainability initiatives in diverse markets encompassing México, Peru, Colombia and Spain. In 2015, Alicia was recognized by GB&D Magazine as one of the 20 women who are shaping the sustainability landscape of tomorrow. She has overseen certification projects for several icon buildings: Torre Mayor (a 55-floor multi-tenant corporate building), Antiguo Palacio del Ayuntamiento, (a 500 year old historic building), and  CIINOVA (the highest scoring LEED certified building in Latin America). Alicica was featured in LEED in Motion Mexico, as one of the leaders in LEED consulting in Mexico. Alicia is a founding member of SUMe Sustentabilidad Para Mexico. She served as its Vice President from 2011-2015. She volunteered on the LEED steering committee with USGBC, and represented Mexico at the LEED international Round Table until 2016.  Alicia also works hard to advance gender equality in the construction industry. Her company culture is designed to keep smart women in their jobs. Her company does this by offering flexible schedules and quality of life so nobody has to choose between career and family! She is the recipient of the Greenbuild Mexico Leadership Award 2019 a recognition for her trajectory as a change maker. Her goal is to build a sustainable future where community and business growth are aligned with the vitality of the planet and the quality of human life.    Show Highlights Seattle's EcoTopia and Ecopreneurs force you to convert to a super green life. Raising the standard overcomes gender bias in the industry and in Latin America.  The benefits of LEED evolved to change the markets, increase education, and promote green building in a developing country. Tips for the role of a green building consultant and how to demonstrate a business case, a health case, a better world case for every building you work in. Strategizing how to make your whole portfolio better. Shifts of the investors and the projects, in terms of the climate emergency now that green building is at the forefront.  Education is essential if you want to transform and inspire the market. “We really want to be the best for the world, not just the best in the world. I want to see the transformation that happens in people when they are moved internally by green buildings and sustainability and see, for perhaps the first time, that there is a better way of living this life. I want people to know we not only have the responsibility - but the power to build a better world for ourselves and for  the generations that follow us.” -Alicia Silva   Alicia Silva Transcript   Alicia Silva's Show Resource and Information The Miracle Morning: The Not-So-Obvious Secret Guaranteed … Sacred Rest: Recover Your Life, Renew Your ... - Amazon.com Books By Carol Sanford - Amazon.com podcasts - Carol Sanford Dave Asprey (Author) - Amazon.com Let My People Go Surfing:  Dare to Lead: Brave Work. Tough Conversations. Whole … All We Can Save: Truth, Courage, and Solutions for the … LinkedIn   Connect with Charlie Cichetti and GBES Charlie on LinkedIn Green Building Educational Services GBES on Twitter Connect on LinkedIn Like on Facebook Google+ GBES Pinterest Pins GBES on Instagram   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to www.gbes.com/join to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community! If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes.  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Green Building Matters Podcast!   Copyright © 2021 GBES

Mark Baldino is a design industry expert with over 20 years in UX and Human-Centered Design. He's a co-founder of Fuzzy Math, an award-winning UX design and innovation consultancy located in Chicago with clients worldwide. Along with building and sustaining a 20-person design studio, he's helped build and train UX teams for some of the largest companies in the world. Fuzzy Math’s call to action “Do good work. Be good people” is embedded in all of Mark's work as he advocates for “goodness” in design: producing work we are proud of as designers and that positively impacts the lives of those who use digital products and services every day. Mark has led projects across complex and regulated industries including Allstate, Hyatt Hotels, Microsoft and GE Healthcare.   Questions   Your bio said that you're a UX and Human-Centered Design Organization, Fuzzy Math. But maybe give us some background behind why you decided to name the company that and just how you got into what you're doing today. Customer experience, user experience, user design, those words sometimes are used interchangeably in navigating different experiences for customers across different industries. Could you share with us what is so different about what you guys do that really helps to enhance the customer's experience? Let's say, for example, you're looking at your strategy for 2021 coming out of this year that we've all had, that has been extremely different from any other year we've all experienced. How would you demonstrate or justify the return on investment of focusing on UX? Why is it important? How is it really going to transform your business? Why should you give attention to it as you would give attention to any other budgeted item for your business plan? Could you share with us one or two things that a company should take into consideration in managing their digital spend in the age of COVID? Could you share with us how do you stay motivated every day? Can you share with our listeners what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you, maybe a book that you've read recently or a book you read a very long time ago, but it definitely had a great impact on you. Can you share with us what's the one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or something you're working on to develop your people. Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you’ll tend to revert to this quote, kind of helps to get you back on track or just keep you focused. Do you have one of those?   Highlights   Mark’s Journey   Mark stated that Fuzzy Math is a unique name, it served them well for the past 11 and a half years. The term Fuzzy Math, it does mean something in the real world, for them it speaks about the duality of the work that they do in the user experience and human centered design processes.   So kind of the fuzzy part is they're working with humans and they're trying to understand them and they are complicated and complex and sometimes they say one thing and do another. So it can be hard to design products and services to meet their needs. And the way they do that is kind of the math side, which is a little bit more of the robust process they follow sort of a thorough user center design process they lead their clients through.   It kind of makes sense of what humans are saying and doing and allows them to build products that better meet their needs. So it's kind of the analytics and process side, which is the math solving for the human psychology and fuzzy side, which is the humans.   What Fuzzy Math Does to Enhance the Customer’s Experience   Mark shared that their process is about putting customers or users at the center of everything they do. So, one of the reasons they use the term “User” is because it really focuses in on their use of a specific, in their case, they're designing a lot of web based applications or mobile applications.   Customer can mean a lot of different things to a lot of different people and so you thinking about customers from the brand perspective, from a marketing perspective, business perspective, and they try to get a little bit more narrow and think about who is this human sitting in front of a computer and what are they doing every day? And how do we make their experience more efficient and effective and satisfying for them?   And that doesn't always take into account the brand, for example, which again, brand and customer get aligned a lot. They try to break that out, they don't think in terms of brands, if they're working for a company that is a brand, they're really thinking about, what is this person's experience with your product and with your service and how can they architect it to better meet their needs?   And so, it's really about putting a user at the center of everything that they do and advocating for them and their needs. And that sometimes pushes against what might make the most sense from like a sales or a marketing perspective.   And that's okay, there can be a natural tension between those. But for their purposes, it's let's give users a voice at the table here and advocate for their needs, which might push against some other considerations of a business.   So it's a slightly narrow lens to focus it on and really say who is this human being that, again, is sitting in front of a computer, has to use this digital product and service and how can they make them happier people, while they're using these products.   The Importance of Using UX to Transform Your Business   Mark shared that he would think that the year that everyone's just had really, really gives them a sense of why they should be investing in digital. So you can take healthcare, for example. But you could say the same for some retail, that’s brick and mortar, maybe a higher education.   So healthcare and higher education, they have two things in common, which is they have these large, vast physical spaces that they've invested billions of dollars in. A hospital in 2020 looks nothing like a hospital did in 1980. They are gorgeous structures; they look more like hotels.   And so, the idea is when you step in, that experience that you get when you enter the atrium of a modern hospital is supposed to give you a sense of what's going to happen behind the scenes, behind the doors, is this amazing high tech, high touch. Again, it almost feels like you're stepping into a luxury hotel and that's how you want to be treated. Well, guess how many people were using those front doors during COVID? No one.   Hospitals were busy, but they were not coming through the front doors and stepping in and getting a sense of this is where I want to spend money, it was much more from an emergency perspective.   But instead, the digital front door of hospitals became the center point, and hospitals that had invested in 2019 and previously in their digital front door were much better positioned to handle kind of customer service, user experience, patient services, provide those in a much more effective and meaningful manner. And so, if you invested in 2019 or before, let's say that that dollar you spend in 2019 was worth ten times as much in 2020 and nothing to say it's not going to be just as valuable moving forward.   So the idea is that people are experiencing brands and products or services overall, they're experiencing digital first or have experienced digital first and a lot of people are digital, they live digitally, they think that that's a normal thing. But you have to think of these industries where there was a physical component to it and they had invested in that physical component.   And now, you're not taking a college tour and deciding on a college based on how fancy the building is, you're probably making that based on what the digital experience you're going to get and whether you can tell that they've actually invested in that in that digital experience.   So, even though he thinks we saw a lot of budgets get tightened in 2020, given uncertainty, what we've seen in this quarter and what we're expecting to continue to see in Q1 is that those budgets are getting reoriented towards kind of the digital experience. And so, he actually thinks it's kind of an easy sell, it's not one that he has to make. But he thinks for people internally is to say….. “If we haven't invested in our digital infrastructure, now is the time if we want this business to be sustainable, we can also have to shift maybe the organization overall towards spending more on these digital first experiences and not maybe spend as much in something like physical infrastructure.” Me: Agreed. Great. So that definitely will allow people to have greater justification for why they need to make this type of investment and, of course, how it will impact their business in the long term.   Managing Your Digital Spend in the Age of COVID    Me: Now, let's say, for example, we have a business and they're looking to go into this. What are maybe one or two ways that you think you could probably suggest to them that they could be able to better manage their digital spend in the age of COVID. Because a lot of people feel like they're in contracting mode. I've listened to many podcast interviews and I know a lot of organizations that would have done a year in planning in terms of what they're going to invest into, they're now doing short term plans like three months, six months, because they just don't know what to expect.   So, with that in mind, maybe could you share with us one or two things that a company should take into consideration in managing their digital spend in the age of COVID?   When asked to share what a company should take into consideration in managing their digital spend in the age of COVID, Mark shared that he thinks they need to think short and long term, if you're too narrow in your focus of this few months, he has heard that as well, “Hey, we have two months to make impact.”   You can only do so much in in two months. And so, they're helping a lot of their clients with is put roadmaps in place which allow for a strategic view, which is three years out, even if there's a large amount of uncertainty in said industry. But that has a really tactical, they're doing two to three month chunks of work. So what can they accomplish in a short term that's going to move the needles and some KPIs. But what is their vision for the longer term. And inside of that, something that they don't do a lot of crisis management for their clients, but all of their clients and frankly, all human beings went through a crisis this past year.   And he doesn't mean to say that we're going to experience another one, but there's nothing to say that this couldn't happen again in two years down the road. So, while you're thinking strategically long term, while you're solving stuff in the short term, you need to invest in an infrastructure that's going to allow you to pivot quickly during a point of crisis.   Again, he hates to go back to the healthcare example, but it's an easy one these days. A lot of websites and customer service teams were very unprepared for the deluge of visitors.   In some cases, he heard 3000% increase in web traffic. So that's the technical architecture going to support that but can we respond to that many requests? And so, this shouldn't be a poll that is a blip on the radar for 2020, people need to invest in crisis management and how they can respond and how their digital products and services respond during a crisis like this.   So, again, they're trying to map out what the long term improvements to customer experiences are over a 3-year period, they're trying to help their clients adjust and make some changes incrementally along the way that are going to move the needle in a two or three month time frame and start to think about what it looks like when a crisis hits again and how teams responds and how technology responds and how we can utilize technology to respond during those points of crisis.    How Mark Stays Motivated   Mark shared that fear is a big motivator, just to be quite honest, he thinks in 2020. It is this sense of fight or flight; you need to keep the business going. It's not a great long term motivator because it just wears you down a little bit. So, he tries to spend time away from his computer and that keeps him motivated to get back to the computer. He works a lot with his hands, crafts, furniture building, light construction, it's a lot less cerebral and it's a lot more physical.   And he finds it when he’s able to step away from the computer and start to work on physical products or physical projects, he yearns to be back in front of the computer because there's something about the amount of change you can influence or impact through the work that they do as designers. And that's really, really powerful. And it's not just about him and a closet he’s building or a piece of furniture, that's personally rewarding for him. And he enjoys that.   But a lot of the products they work on are with bigger businesses and thousands, sometimes hundreds of thousands of people are using these tools every day. And there's a lot of power in being able to make those tools more satisfactory and joyful for humans. And so, this kind of this exponential push that they can make in people's lives through the tools that they redesign but sometimes when you're so focused on what's the next sale they're going to make? He does primarily sales at Fuzzy Math these days, he doesn't do a lot of design himself. You sort of miss that larger picture. So, to stay motivated, he gets away from the computer, he works in the in the physical world, and then that really pulls him back to the computer because he can get just a different perspective on what it is they do it Fuzzy Math and how they're helping people.   App, Website or Tool that Mark Absolutely Can’t Live Without in His Business   When asked about an online resource that he can’t live without in his business, Mark shared that it's going to sound standard, but email. He'd love to say Slack, but his team loves Slack as a digital tool, he thinks it's enabled the business to function better specifically remotely. But as many times as people try to remake email and make that experience better, there's a reason we all use it, it's very easy, it's quick to communicate with people. And so, it's a boring answer but it's where he’s at almost every minute of every day is in his inbox and he uses it as a way to manage tasks and to do’s, kind of a zero inbox person. He has a number of ways and filters to clean his inbox and make it an efficient mechanism for me.   But he has been using it since AOL, so early 90s. He has been using email for a while. He is very comfortable with it and he can be a creature of habit sometimes and it takes a while for him to shift into something else. As boring as it sounds, he feels like email is consistent and for him it's something he can always rely on as a tool to know what's coming into his business, what's going on in his business and what does he need to do every day. So, maybe not the most inspiring answer, but it's an honest one. If you ask him what he can't live without at this point, it’s email.   Me: Definitely, don't feel bad about sharing email because it's important. And it's an excellent communication tool and it does definitely allow for some level of accountability, paper trail you can go back in. I've pulled up emails that I've sent to people from three, four or five years ago just to make reference to maybe a conversation that was had that maybe you just need to bring back to the forefront based on what you're moving on with currently. So it really, really is an excellent resource. So I'm not going to negate your application.   Books That Have Had the Greatest Impact on Mark   Mark shared that there are two books that have probably had the biggest impact on him. The first is Managing Professional Service Firm by David Maister. It's an old book, the 90’s. It has been updated a number of times. It basically gave him all of the tools to build a professional services firm and how to think about his team and himself and leadership structure and consulting in general. A lot of consultants started as practitioners, he did. And they built consultancies because there's work out there. But running a business is very different from doing design work and so, Managing Professional Services Firm, he calls it his Bible in terms of if he has a question, he goes there first.   He spent a few months in Argentina last year during the winter to escape awful Chicago winters and he read Let My People Go Surfing, which is by the founder of Patagonia. And that's just a fantastic book, it's part bio, which is just great to understand how and why Patagonia was founded. But also there's a business component to it and how you can run kind of an ethical business and what you can look out for and how you can guide your company and he’s a firm believer in the ethos and values that Patagonia sort of imbues in its products and services.   But there's a real honesty to the book in terms of, in a perfect world, no one needed more clothes and Patagonia would go out of business and they don't hide from that fact, they sort of explain it.   And so, he just found it a really refreshing read and he thinks people that like that book, he thinks are people that he would kind of enjoy in the real world to talk to.   So it's been kind of a book that he keeps an eye or an ear out for if people have read it, because he thinks that if they read it and enjoyed it and found value in it, they probably have a similar set of values to him and those can be some of the best of friends, first of all, but kind of professional relationships when there's a bit of a value overlap.    What Mark is Really Excited About Now!   Mark shared that internally and it's about developing their people. They've started a (DEI) Diversity, Equity and Inclusivity initiative at Fuzzy Math, it's about 18 months old and that's by far been the most rewarding part of 2020, because they made a lot of progress there. The initiative was not started because they had a crisis of diversity, equity and inclusivity on the team, it was because people thought that there was room that they could grow as a firm, even as a team of 20.   And so, two employees came to them and said, “Hey, we think we should invest time and energy into this, that there's some room for growth here.” And Ben, is his business partner and him, “Okay, what's kind of what's the plan? Help us along here.” They eventually brought in a third party consultant who's been a tremendous resource for them.   And it's really reoriented how he thinks about growth at the company and proper growth and their role potentially in equity and inequality in the design industry, how they hire people and retain them, how they can maybe train people who don't have a formal background in what they do, how they can create apprentice and mentorship internship programs.   And they've been doing all of this, but they haven't done it with the lens of DEI and obviously this past year there's been worldwide attention specifically through Black Lives Matter and they started the process ahead of that but it really it dovetailed well as it there was a specific focus on it globally and certainly in the United States. And for them to have a forum for their team to communicate about their concerns and then be able to plan for what the future looks like.   So, they have a two-year roadmap for how they're going to improve DEI at Fuzzy Math and it's not just a one stop shop, they didn't just write a DEI statement and put it on their website. In fact, it's not on the website yet because they are taking a very thorough, kind of methodical approach to this.   And it's a long term change of the composition of the people at Fuzzy Math and their backgrounds. How you can have a voice at Fuzzy Math, what hiring, retention, growth and career paths. A lot of things he didn't put in the DEI bucket; his team did because they felt that they were important in terms of communication from the founders down to the team.   So it's been a tremendous learning experience for him, it's been great to see because it's been team led, his team has driven this and that's super rewarding as a business owner to see people care so much about but the company and more specifically about each other, to want to invest time and energy into DEI.   Me: Sounds good. Okay, so we will definitely be following that journey eventually when it becomes public. And you may serve as a benchmark for other organizations that may want to take on that same kind of initiative.   Where Can We Find Mark Online   Website – www.fuzzymath.com   Mark shared that if you go to the resources section on their website, there's a newsletter, encourage people to sign up for the newsletter. They don't spam you. They send out one new sort of newsletter every month, which includes a topic of their interest. Sometimes it's is very specific to design and designers.   Recently it's been about kind of the business value of design and the ROI of design. And then they include some links and articles that they have read in the past month that they enjoy. They have the benefit of living and breathing UX every single day, and not everyone has that, so they try to pull some resources together for people.   If people want to reach out to him, his email is mark@fuzzymath.com, he’s happy to answer emails, chat, schedule, some time to connect, whether it's about starting a career in design or whether you have a potential project.   Quote or Saying that During Times of Adversity Mark Uses   Mark shared that he doesn't really have a quote, there's just sort of saying, he doesn't know where it's attributed to, it's around, do you have a strategic plan? Yes, it's called doing things. He thinks people sometimes worry too much about strategy and less about execution and has tried to make his career about kind of execution and doing and he considers himself a bit of a doer.   So, it helps him when he’s thinking about where Fuzzy Math’s going to be in 5 years or 10 years, people sometimes ask that question and he doesn't always have a clear picture, he just has to remind himself that they just have to continue doing what they've been doing for 11 ½ years, it's made them successful, bunch of happy clients and happy users along the way.   So, if you're ever concerned about what to do next, just do. Start creating, start building, don't spend too much time thinking or planning because execution is all that matters at the end of the day.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Managing The Professional Service Firm by David H. Maister Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard    The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

DAVE HOLMAN When it comes to the world of real estate investing, there doesn't have to be a distinction between doing well and doing good. Enter Dave Holman, a man on a mission to use real estate to solve problems and improve communities. Having nearly a decade of experience as a real estate investor, Dave is passionate about teaching others how to achieve doing well by doing good. Dave's story did not start in real estate. His first major investment took place right out of college when he co-founded a multi-lingual retail chain in Bolivia, The Spitting Llama Bookstore and Outfitter, with the hope of improving the country's social environment and ecology. It wasn't until five years later that he entered the world of real estate investing and brokering with a similar mission: to help benefit residents, investors, and the planet. Dave now co-owns 94 rental units in Southern Maine, enjoying his time working with investors, owners, residents, and contractors to help with energy efficiency, syndications, and property management. In addition to investing and brokering, Dave expresses his passions through writing and is the author of three books: Youth Renewing the Countryside, Coffee Smuggler, and Cyber Fire.  KEY POINTS Starting a real estate business from 0 How to achieve a freer-life mindset Replicable entry into real estate from a duplex to 94 units Finding deals through mismarketed properties Property management best practices for investors, landlords, and tenants  Growing and scaling your portfolio by refinancing Passive vs Active investing – the pros and cons of each and how to choose the right fit for you Working with new immigrants and creating a win-win situation helping communities LIGHTNING QUESTIONS 1. What was your biggest hurdle getting started in real estate investing, and how did you overcome it? No capital, so he partnered with family who had the capital and who believed in him. 2. Do you have a personal habit that contributes to your success? Stay positive to people and to life. 3. Do you have an online resource that you find valuable? https://apps.apple.com/us/app/genius-scan-pdf-scanner/id377672876 (Genius Scan) https://www.biggerpockets.com/ (Bigger Pockets) https://www.rentalhero.io/ (Rental Hero) https://cozy.co/ (Cozy) 4. What book would you recommend to the listeners and why? https://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838 (Let My People Go Surfing) book by Yvon Chouinard https://www.amazon.com/Investment-Biker-Around-World-Rogers/dp/0812968719 (Investment Biker) book by Jim Rogers 5. If you were to give advice to your 20-year-old self to get started in real estate investing, what would it be? Try to erase some of the stigma against landlords, & wait for the right time for you. RESOURCES Visithttp://m/gp/product/B00NB86OYE/ref=as_li_tl?ie=UTF8&tag=jacob0ee-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00NB86OYE&linkId=100a9d2905599266aa7088bba0a33d55 ( Audible) for a free trial and free audiobook download! https://www.holmanhomes.com/ (Website) https://katahdin.managebuilding.com/Resident/public/home (Katahdin Property Management)

Today on the podcast we've got Hayley Leibson and Vera Kutsenko. They are serial entrepreneurs and also the founders and Co-CEO's of Neverland, which is a modern plant company powered by technology and community. Their mission is to connect people with nature to improve their overall well-being…which I love, because I currently have about a million plants in my house. Hayley Leibson is a Forbes 30 Under 30 2020 for consumer tech, prev. co-founded an a16z-backed startup called Lunchclub, and is a Le Cordon Bleu-trained chef and certified yoga instructor. Vera Kutsenko is a Cornell alum, Ex-Facebook & Uber software engineer, Thrive Global Contributor, and coached over 100 people on health and wellness. Today we talk about: burnout culture in Silicon Valley and within startups how they are building Neverland to support people's mental health why diversity and inclusion are important to infuse into your company and concrete and actionable steps for how you can do that from Day 1   FOLLOW OUR GUEST www.enterneverland.com Follow Neverland on Instagram   LINKS TO WHAT WE DISCUSSED HireTechLadies.com Let My People Go Surfing, by Yvon Chouinard (Patagonia founder) The Uterus Is A Feature, Not a Bug, by Sarah Lacy Brotopia: Breaking Up the Boys' Club of Silicon Valley, by Emily Chang All Raise Project Include Founders for Change   RATE & REVIEW If you enjoyed this episode, please go leave a rating or review on iTunes right now as it really helps grow the show. Rate & Review on iTunes!   CONNECT WITH EMILY On Instagram, Twitter & LinkedIn - @heyemilykennedy Sign up for the email newsletter: www.emilykennedy.org   Music by: Taste the Vibe - “Arctic Monkeys - R U Mine? (Mungø Remix)” unedited, via Creative Commons

The Insane Clown Posse and the ‘slippery slope' | The Raison D'être of Patagonia | Profit comes after the mission for Patagonia | These are Clips taken from our chat about Let My People Go Surfing by Yvon Chouinard. This was the favourite book we read last year and for good reason. Yvon Chouinard tells his captivating and wholesome life story alongside founding the great company Patagonia. The deep education, founding and running a business completely different to anyone else at the time, and still being able to go rock climbing or surfing are at the forefront of this awesome story. Show notes, books mentioned and all episodes can be found at: http://abstractable.co/ We hope you enjoy. --- Subscribe to receive new episodes weekly. Watch video of episodes on our YouTube channel - Abstractable.

This was the favourite book we read last year and for good reason. Yvon Chouinard tells his captivating and wholesome life story alongside founding the great company Patagonia. The deep education, founding and running a business completely different to anyone else at the time, and still being able to go rock climbing or surfing are at the forefront of this awesome story. Today's episode is inspired by book Let My People Go Surfing by Yvon Chouinard. As with each episode, we pluck out what most resonated from the book and how we would like to bring it into our lives. Show notes, books mentioned and all episodes can be found at: http://abstractable.co/ We hope you enjoy. --- Subscribe to receive new episodes weekly. Watch video of episodes on our YouTube channel - Abstractable.

Let My People Go Surfing by Yvon Chouinard provided by the nateliason.com site. patagonia, a world known brand and this book is all about some things that made it so successful. —————————————————————

#7 Ego Is The Enemy With Brett Rheeder Brett Rheeder is one of the most accomplished mountain athletes of the last 10 years. 7 time Crank Worx champion, 4 time Slopestyle world champion and X games gold medalist. In this wide ranging conversation Brett covers many topics. Including never before told stories, his recovery from a broken back, great advice to any up and coming athletes and much more. Instagram @brettrheeder  Title MTB https://titlemtb.com/ 2013 xgames winning run  http://www.xgames.com/video/9438990/brett-rheeder-wins-first-mountain-bike-slopestyle-gold Movies  Interstellar https://www.youtube.com/watch?v=zSWdZVtXT7E Books  Let My People Go Surfing  https://www.patagonia.ca/product/let-my-people-go-surfing-revised-paperback-book/BK067.html Shoe Dog  https://www.amazon.ca/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910 On Fire  https://www.audible.ca/pd/On-Fire-Audiobook/B07XZJ4QMS?source_code=GDGGBRF0814170003&ipRedirectOverride=true&gclid=CjwKCAjw5vz2BRAtEiwAbcVIL0KNHi0oMjOcmzpIOEaAhWz31PrahbR1HequJWrjlrQq7jTIlZKYyBoCjkwQAvD_BwE&gclsrc=aw.ds Our House Is On Fire  https://www.amazon.ca/Our-House-Fire-Thunbergs-Planet/dp/1534467785 Draw Down  https://drawdown.org/

We're taught as entrepreneurs to fight against obstacles & constraints that come up in our businesses. But what if we used those constraints to be more creative and more innovative instead? Hear my advice on how I've used constraints to breed creativity in my business - it involved risotto balls and egg boxes! Podcast mentions… Yvon Chouinard, founder of Patagonia. I can highly recommend his book “Let My People Go Surfing” - which is all about the way he does ‘business unusual'. Jen Rubio of Away Luggage. Listen to the interview below from How I Built this where Jen tells a story of using a constraint to breed creativity. > Follow me over on Instagram @micaelakarina > Follow the podcast on Instagram @viaairmailpodcast > Leave me a voicemail with your questions, comments, and feedback: Click “message” & start recording! > E-mail me: viaairmailpodcast@gmail.com > Sign up for my newsletter - I send little helpful, insightful letters every two weeks - straight to your inbox. > Leave me a review! It will help others discover this podcast!

Over the holiday break I had a chance to restructure my bookshelves and do one of my favorite things...meander through my books! Books are NOT just for nerds like me.  Books are a wise conversation with an old soul.   Hemingway said, “no friend is as loyal as a book.”   Jefferson said simply, “I cannot live without books.” Or how about this more modern Game Of Thrones reference, “... a mind needs books as a sword needs a whetstone, if it is to keep its edge.” You will need to keep your edge throughout 2020 as it is an important year, and books will sharpen you.  Here are four books that I recommend you load up for 2020 and spend time re-investing in yourself (in no particular order)...   The Alchemist by Pablo Coelho (1988): It is an adventure book of wisdom.  My son and I listened to it in the car on the way to school everyday last year and what a treat! This Is Marketing by Seth Godin (2018): Although a relatively new book it is an important discussion, non-traditional walk through the most frustrating (at least for me) topic in business.  This is NOT a “100x your business by tomorrow” kind of book...it is for those of you who are willing to work the long-game. Good Work by E.F. Schumacher (1979): I found this in an old, small book store in Chicago and was immediately taken by this explanation of the three purposes of human work.  Schumacher wrote it in the late 1970's and it is eerily relevant today.   Let My People Go Surfing by Yvon Chouinard (2006): The founder of Patagonia gives you a counter-business-culture insight into life as a socialist-minded entrepreneur operating in a capitalist world.  Regardless of your affinity this book will breed ideas, insights, and a pinch of intentional confusion.      Oh yeah...one more.  Generation Z Unfiltered by Tim Elmore (2019): Trust me...just read this.   This is not a list of my top books of all time (that may come later this year)...but some powerful reads to keep you engaged in this important year of re-investment. Re-invest in yourself...set a timer for 10 minutes per day and commit to reading.   Just read. “But reading is boring!”  Read anyway until that mindset changes:).   Be like my buddy TJ who does not consider himself a reader but realized last year the impact that reading has on his family...look closely at one of my favorite pictures... It is a life-discipline that will TRANSFORM you. P.s. - you can add my book Let Your Business Burn to your list, and while you're at it register for our next free BOP Webinar in February RIGHT HERE “Start Hiring The RIGHT PEOPLE: Watch Me Build A Predictable Hiring Process Right In Front Of Your Eyes” Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.

Over the holiday break I had a chance to restructure my bookshelves and do one of my favorite things...meander through my books! Books are NOT just for nerds like me.  Books are a wise conversation with an old soul.   Hemingway said, “no friend is as loyal as a book.”   Jefferson said simply, “I cannot live without books.” Or how about this more modern Game Of Thrones reference, “... a mind needs books as a sword needs a whetstone, if it is to keep its edge.” You will need to keep your edge throughout 2020 as it is an important year, and books will sharpen you.  Here are four books that I recommend you load up for 2020 and spend time re-investing in yourself (in no particular order)...   The Alchemist by Pablo Coelho (1988): It is an adventure book of wisdom.  My son and I listened to it in the car on the way to school everyday last year and what a treat! This Is Marketing by Seth Godin (2018): Although a relatively new book it is an important discussion, non-traditional walk through the most frustrating (at least for me) topic in business.  This is NOT a “100x your business by tomorrow” kind of book...it is for those of you who are willing to work the long-game. Good Work by E.F. Schumacher (1979): I found this in an old, small book store in Chicago and was immediately taken by this explanation of the three purposes of human work.  Schumacher wrote it in the late 1970’s and it is eerily relevant today.   Let My People Go Surfing by Yvon Chouinard (2006): The founder of Patagonia gives you a counter-business-culture insight into life as a socialist-minded entrepreneur operating in a capitalist world.  Regardless of your affinity this book will breed ideas, insights, and a pinch of intentional confusion.      Oh yeah...one more.  Generation Z Unfiltered by Tim Elmore (2019): Trust me...just read this.   This is not a list of my top books of all time (that may come later this year)...but some powerful reads to keep you engaged in this important year of re-investment. Re-invest in yourself...set a timer for 10 minutes per day and commit to reading.   Just read. “But reading is boring!”  Read anyway until that mindset changes:).   Be like my buddy TJ who does not consider himself a reader but realized last year the impact that reading has on his family...look closely at one of my favorite pictures... It is a life-discipline that will TRANSFORM you. P.s. - you can add my book Let Your Business Burn to your list, and while you’re at it register for our next free BOP Webinar in February RIGHT HERE “Start Hiring The RIGHT PEOPLE: Watch Me Build A Predictable Hiring Process Right In Front Of Your Eyes” Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.

We are joined the co-founders of a start-up called daydreamers—a gym for creativity. Links and timestamps appear at the bottom. These two are a real power couple. Both began in the finance world in New York. Katina did data analytics at Goldman Sachs before moving on to a philanthropic venture fund. Dupi worked in investment banking before moving on to private equity. But that’s where the conventional path ended for these two. Katina started On Adulting, blog and online community focused on lifestyle and wellness for millennial women. Katina’s work has been featured in outlets like Fast Company, Teen Vogue, Mindbodygreen, HuffPost, Elite Daily, and Thrive Global, and her message quickly caught fire. On Adulting has gone viral with a large, highly-engaged audience, and Katina has a thriving consulting practice. Now Katina and Dupi are working together—backed by VICE Media Worldwide’s Chief Creative Officer, Eddy Moretti—to launch daydreamers in Summer 2020. Topics-Genuine connections -The importance of time as a nonrenewable resource -Risk -The epidemic of loneliness -The impact of play and recovery on performance -Fundraising and finding the right equity partners as a startup Guest Links https://www.onadulting.com/ https://www.daydreamerspace.com/ https://www.instagram.com/onadulting/?hl=en https://linktr.ee/onadulting Strategy Chain LinksAmazon affiliate links at http://strategychainpodcast.com/support Send me questions at http://strategychainpodcast.com/contact Sign up for the email list at http://strategychainpodcast.com/ Strategy Chain on Social Media https://www.facebook.com/strategychain/ https://twitter.com/StrategyChain https://www.instagram.com/strategychain/ https://medium.com/@strategychain https://linktr.ee/admin Timestamps0:03:00|Backgrounds 0:04:10|Dupi (NYU to investment banking to private equity) 0:05:14|Katina (NYU to Goldman Sachs to philanthropic venture fund to On Adulting) 0:09:50|Connection to The Education of a Value Investor by Guy Spier https://amzn.to/2QGPMWT 0:14:10|Moving from “networking” to “connecting” 0:17:53|True connections and the first time one of Katina’s posts went viral 0:20:10|Genuine connections with people 0:27:30|Dupi’s thought process behind leaving private equity for Daydreamers 0:28:45|How they came up with Daydreamers 0:30:15|Risk 0:33:30|Time is the ultimate currency of life 0:34:30|How Dupi and Katina approach risk 0:37:10|What is Daydreamers? How did they de-risk it? 0:40:05|Product Development and Market Research 0:45:55|Lack of and importance of community 0:47:15|Daydreamers’ vision for strong community 0:48:45|Loneliness is an epidemic 0:53:45|Olivia Roberson on how progress isn’t linear 0:54:55|Relaxation can be a productivity tool 0:54:45|Beginner’s mind lets you learn from everyone 0:55:55|Play is connected to performance (Google, Patagonia) 0:56:50|Connection to Penn State wrestling 0:59:00|Play to preserve beginner’s mind 0:60:30|High performers focusing on recovery 0:60:55|Risk mitigation and the need to prevent burnout 1:01:30|Craving a place to be a stress-free beginner 1:05:00|Brands often forget about older consumers 1:08:00|Older Americans being isolated 1:08:40|High-tech concepts (marketplaces, networks, subscriptions, etc.) don’t need to be digital 1:10:12|“Physical first, digital second” approach for fundraising 1:10:50|The fundraising process and finding the ideal equity partner 1:12:30|Eddy Moretti, Chief Creative Officer of VICE Media, Co-Founder of VICELAND, Co-Founder of Epiphany 1:15:45|What they wanted in an equity partner 1:17:55|Finding genuine relationships and connections during the fundraising process 1:20:00|People with checklists and people who really like you 1:20:15|How their romantic relationship has affected their business 1:25:45|“Year of Adventure” 1:28:45|Elle Luna’s perspective on “Should versus Must” 1:29:55|Their podcast: (un)Productive 1:31:45|Short questions 1:32:00|Book recommendations 1:32:05|Let My People Go Surfing by Yvon Chouinard https://amzn.to/37WhfJM 1:33:00|The Four Agreements by Don Miguel Ruiz https://amzn.to/2QHoM9D 1:34:10|Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig https://amzn.to/39XpjMw 1:35:00|What they would whisper in their ears 1:35:05|Katina: Listen to your “fire” and disregard the practical 1:36:00|Dupi: Don’t take advice as a book of rules 1:36:20|Dupi: Seek happiness rather than success 1:38:15|Best questions they’ve asked or heard 1:38:50|Katina: “But how did you really feel about that?” 1:40:30|Dupi: “Why did you think that?” 1:43:00|Where we can find Katina and Dupi 1:44:30|Shout out to Marcelo Garcia Jiu Jitsu in New York 1:45:10|Support & Closing Gratitude

What if a veterinary clinic was able to offer the best care, but get everything antiquated out of the way? This week on the show, Shawn & Ivan are joined by Steven Eidelman, founder of Modern Animal, to discuss how to modernize the veterinary clinic. Steven recommends Let My People Go Surfing by Yvon Chouinard (amzn.to/2QfrHpQ) and The Wisdom of Insecurity by Alan Watts (amzn.to/2QIrpab). Learn more about Modern Animal at modernanimal.com.

Join us for our last episode in 2019 where we give out the most sought-after and prestigious award there is; the Futurish AWARD! Some might even call it the ‘oscars’ for everything, including the movies. We will give out a Futurish award for the best movie-, game-, book-, news-, program/app--, company and gadget of the year 2019! You do not want to miss this. As always, relax and tune in for some Futurish times with Pete and Gerhard

In this BHP Short, I'm sharing some important lessons from Yvon Chouinard, founder of Patagonia and his best-selling book, Let My People Go Surfing. This book was at the core of our conversations when we started the Better Human Project two years ago. To say it made a big impact on all three of us [...] The post BHP Shorts 054: Lessons From Patagonia Founder Yvon Chouinard appeared first on Ryan Munsey.

Do you think you could learn to shut your mind off and listen to your body? Hold a static breath for 3 minutes or freedive to 66 feet? Well today’s podcast guest, Chris Cheezem, could get you there! Chris is a waterman, freediving instructor, surfboard shaper, and entrepreneur. After leaving the military he was inspired by Yvon Chouinard’s book “Let My People Go Surfing” as a model for how a company could be. As he dreamed up his ideal company culture he found himself frustrated at the lack of predictability when forecasting dive visibility and conditions, so he went to work on building DiveViz, a website that provides accurate dive reports for the San Diego region. In looking to gain data on dive conditions Chris reached out to the freediving community at large and in the process Just Get Wet was born. A sport that can be intimidating to those looking to start, Chris has also created a thriving and welcoming community with Just Get Wet a bi-weekly meetup in La Jolla where all are welcome to dive, snorkel, and hang out regardless of skill level. In this episode of the Occupation Wild Podcast Courtney and Nick sit down with Chris to talk about their collective love of the ocean, free diving, creating community and entrepreneurship in the outdoor industry! www.just-get-wet.com www.diveviz.com Check out who’s hiring: www.occupationwild.com

Er bedrifter klare for å investere på kort-sikt for å høste frukter på langt-sikt? Og hvordan kan man formulere sin strategi og kommunisere effektivt med interessenter i en så uforutsigbar fremtid? I denne episoden av #LØRN snakker Silvija med managing partner i Crux Advisers, Harald Bjørland, om hvordan teknologi og digitalisering øker produktiviteten og bærekraften til to viktige næringer i Norge – energi og oppdrettsnæringen. — De med teknologisk overtak sitter på mye makt! Forteller han i episoden.Dette lørner du: Industri 4.0kommunikasjon UsikkerhetshåndteringBærekraft Anbefalt litteratur: Let My People Go Surfing av Yvon ChouinardDenne podcasten er laget i samarbeid med Teknologiformidling og vis innovasjon i Bergen See acast.com/privacy for privacy and opt-out information.

Today’s guest is Reyanne Mustafa. Reyanne is the CEO and founder of Soul.much foods, and they are notorious for their incredible cookies that are made from ingredients that would otherwise be thrown out. They have saved close to 10,000 pounds of food, and are making a powerful dent in the food waste crisis, turning what would literally be trashed food into tasty, delicious, gluten free, vegan cookies. I’m not just saying this, these cookies are incredible and I’ve consumed over 50 myself. But what’s even better than the cookies is the mission and purpose behind them to close the gap in the food waste crisis. This is a super fun interview, I literally had trouble sleeping after because I felt so high off our conversation. We dive into how Reyanne was haunted by the food waste she witnessed in the restaurant industry and how she turned that nagging feeling into a company and purpose-driven movement. We discuss how to become aware of your inner feelings and act on them to spark change, purpose and starting something that matters. This episode is packed with lots of golden wisdom nuggets and I’m excited for you to tune in to hear the epic story of Reyanne and SoulMuch cookies. So please without further ado, today’s episode with Reyanne Mustafa. Show Notes / Links SoulMuchWebsite: https://soulmuchfoods.com/ Soulmuch Instagram: https://www.instagram.com/actionjacquelyn/ Soulmuch Facebook: https://www.facebook.com/soulmuchfoods/ Reyanne Instagram: https://www.instagram.com/reyannemustafa/ Reyanne Facebook: https://www.facebook.com/reyanne.mustafa Book mentioned in first few min of episode: Let My People Go Surfing

Co-founder of Orlando City Soccer Club, English ex-pat Kay Rawlins leads a very busy life, with events, meetings and social obligations all the time. In this episode, we talk about how she manages to carve out quiet moments in her exciting and somewhat hectic life. In addition to yoga, massage, music and reading, Kay’s quiet place is working on a jigsaw puzzle. The one she was doing the day I sat down with her is particularly special to her.  Photos made with a 1950s Rolleiflex Twin Lens camera on Kodak Tri-X 120 film. Recommendations: “Acoustic Covers” Playlist on Spotify: https://open.spotify.com/playlist/37i9dQZF1DWXmlLSKkfdAk?si=w0iBSM0USa6lPlA6zgKgyQ Author Harlan Coben: https://www.harlancoben.com/ “Let My People Go Surfing” by Yvon Chouinard https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html “The Virgin Way” by Richard Branson https://www.virgin.com/richard-branson/books/the-virgin-way

In this episode, we explore the idea of ‘shop local, think global’ and its various implications as creative entrepreneurs. It’s a phrase full of potential and possibility but also restrictions and responsibilities. How can we respond to it creatively and commercially?When considering who to ask to speak on this topic, my wish list was a long one - someone creatively talented, who had a bricks and mortar shop and an online presence, that the shop would be fully invested into the local community and that they would have an international point of view in terms of product and the environment. Critically, it felt essential to have someone who saw all of these things as a narrative, a debate, a work in progress. And by some miracle, I found them! Kristina Currie of Bon Tot sits down with us to discuss how they find this balance - the shop in Edinburgh, the online presence, stoking international products and prioritising eco-thinking. If you want to hear a great business story, you have come to the right place. Kristina is an articulate, considered and funny guest. You are in for a treat! Bon Tot: https://www.bon-tot.com Let My People Go Surfing: https://www.penguinrandomhouse.com/books/536777/let-my-people-go-surfing-by-yvon-chouinard-foreword-by-naomi-klein/9780143109679/ Courier Magazine: https://couriermedia.co How I Built This: https://www.npr.org/podcasts/510313/how-i-built-this

Defining specific criteria by which to measure the validity and potential profitability of your ideas is key to wise decision making. The criteria ensures we aren't playing favorites when investing in ideas, or leaning toward our personal preferences instead of what might be healthiest for the organization. After reading, "Let My People Go Surfing," by Patagonia founder and owner, Yvone Chouinard, I immediately modified the question set I use for the organization I consult with. In this episode I highlight questions from their production philosophy, offering brief input from me, and suggesting how the questions might be modified for services. The book provides loads of detailed content on all their philosophies and I recommend it for any manager, marketing team member, or innovation team members.  If you find value in The Relatable Leader Podcast, please consider making a donation of any amount to Catherine Goggia's Venmo account. Your sponsorship ensures the program will continue by helping to offset production and syndication costs. Use PODCAST as your subject. Thank you so much! Thank you so much! Thank you for listening and subscribing to The Relatable Leader podcast! I appreciate YOU.  Show notes for this episode:  https://interpersonalevolution.wordpress.com/2019/03/30/10-questions-to-guide-your-product-decisions/

Welcome to the 424recording.com podcast! In this episode, I talk about my preoccupation with needing to make sense of the world by figuring out perceived problems that may or may not exist and that may or may not have actual solutions. The book I'm reading this week is Let My People Go Surfing by Yvon Chouinard, rock climber and founder of Patagonia. Support the podcast at patreon.com/424recording Follow 424 Recording on Instagram @424recording Download my free guide for Overcoming Gear Acquisition Syndrome at 424recording.com --- Support this podcast: https://anchor.fm/424recording/support

The life of Yvon Chouinard as told in the book The Responsible Company: What We've Learned from Patagonia's First 40 Years. If you want to listen to the full episode you’ll need to upgrade to the Misfit feed. You will get access to every full episode. These episodes are available nowhere else.As a bonus you will also get lifetime access to my notebook that contains key insights from over 285 podcasts and lectures on entrepreneurship.The Misfit Feed has no ads, no intro music, no interviews, no fluff. Just ideas from the greatest entrepreneurial minds in history. Upgrade now.

Dina Feldman talks about changing the world one salsa at a time, how she is "very, very flawed" and why life is not meant to be endured ... it is meant to be lived. Enjoy! Show Notes: 5:15 - What Dina wrote on her college entrance exam. 9:49 - “Life is not meant to be endured … it is meant to be lived.” 13:52 - What does ABA mean? 14:40 - How was Feel Good Salsa born. 18:25 - “Don't American Idol Me!!” 21:27 - The book “Let My People Go Surfing” by Yvon Chouinard 31:02 - “I love to cook …” 32:44 - Enchiladas verdes. 37:23 - “Changing the world one salsa at a time … “ 43:18 - How has Dina's behavioral training helped her business. 47:20 - “I am very, very flawed … “ 55:18 - “Don't beat yourself up so much …. “ 64:58 - “Stop the comparison game … “ How to reach Dina: Website | Instagram | Facebook Book Recommendations: “Tuesday with Morrie” by Mitch Albom “You Are a Badass” by Jen Sincero “Let My People Go Surfing” by Yvon Chouinard Podcast Recommendations: Super Soul Sunday Master Class How I Built This Forking Around Teddy Talk

Flavia Tonioli is the City of Miami Beach’s Sustainability Manager. In this role, Flavia leads the sustainability efforts at the City of Miami Beach with the goal of incorporating sustainability into capital projects, operations and regulations through strategic policy, while improving efficiency, cost and longevity. Previously, Flavia was with The Nature Conservancy as Associate Director of Development for the Latin America Region, where she worked collaboratively with cross-functional teams amongst multiple operating units to advance business deals, develop fundraising pipelines and contribute to the strategic planning and development process for conservation programs. Flavia was also with NOAA as a Senior Researcher, where she advised the implementation of policies, plans and strategic management for sustainable fisheries in Florida and the Caribbean. Flavia Joins Sustainable Nation to Discuss: Climate and sustainability issues facing Miami Beach Leading sustainability at the city-level in a red state Public-private partnerships used to advance sustainability Advice and recommendations for sustainability leaders Flavia's Final Five Question Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? I think number one is be persistent. Sometimes things are not easy. You might get a lot of no's, but if you're persistent and create a strong baseline and strong arguments and have good data, your argument to sell it at some point you will be able to do it. So just be persistent. Even though it might take years, at some point you can do this. At the same time, be patient because a lot of times it's very frustrating that you cannot implement some things, that for you might make the most sense in the world, but when you talk to other folks it might not. You always have to look at the three different pillars of sustainability, right? So if it doesn't make a lot of financial sense, the economics are not there, you're probably not going to get it. So this is one of the things that we are always looking at. I think also your network is extremely important. Network with your fellows. Fellows are extremely helpful. In government and I feel like we have several different networks that are extremely useful to build that bridge and to make that connection. What are you most excited about right now in the world of sustainability? I'm really excited to see so many cities being proactive and not relying on the feds or on the state, and how a lot of cities are working together on a more regional level. I think this is really exciting and I think a lot of that has to do with our leadership and with our president. And on the corporate side the same thing. There's so many corporations that are saying that this is important to them. Pushing for a sustainable supply chain and reducing their greenhouse gas emissions. So, I feel like it's just really cool to see that because I remember the day after the election, coming to work and it looked like a funeral. Right? Everybody was really depressed and was just really sad. So, I was really excited to see all the cities coming together and just being proactive, and corporates too. What is one book you would recommend sustainability professionals read? I read so much at work that in my free time, I just want to go outside and play. I don't want it to be able to. I don't want to be ready. I'm not the person to really recommend any books. But all the sustainability folks that I know have the book Drawdown by Paul Hawken on their table. Including myself, I have that book. I think one that I really like is from the founder from Patagonia, Yvon Chouinard, Let My People Go Surfing. I love Patagonia and I just love how they can really balance business and sustainability. What are some of your favorite resources or tools that really help you in the work that you do? I think all the networks such as the Urban Sustainability Directors Netowrk (USDN). USDN is definitely my favorite organization by far. I use their resources every day. I feel like I'm so connected to so many different sustainability folks here in the US and in Canada because of USDN and they have several consultants that we can use to help us develop work. They also provide funding. We also have SSDN and FSDN here in Florida, it's specifically for folks here, which for us is extremely helpful given that we are in a red state and all the things that we're trying to develop. Where can our listeners go to learn more about you and the work that you're leaving at Miami Beach? They can go to our portal, which is actually a brand new portal: mbrisingabove.com. There you can see everything that we are doing regarding resiliency and sustainability. We are also creating a resiliency app that will be a virtual tour of our resiliency projects. So this is coming soon too.

"A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both." -L.P. Jacks In this episode, I dive into how to ENJOY your work so much that it feels like play.  Inspired by reading "Let My People Go Surfing" by Patagonia Founder, Yvon Chouinard. Listen Here: iTunes Google Play Stitcher Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

"A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both." -L.P. Jacks In this episode, I dive into how to ENJOY your work so much that it feels like play.  Inspired by reading "Let My People Go Surfing" by Patagonia Founder, Yvon Chouinard. Listen Here: iTunes Google Play Stitcher Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

GUEST: Bud Torcom https://mazamamedia.com/ https://www.linkedin.com/in/budtorcom/ Twitter: @BudTorcom     HIGHLIGHTS FROM OUR CONVERSATION:   Bud Torcom’s Big Hairy Audacious Goal is an anxiety free workplace.   I’ve wanted to treat people the way I want to be treated and work in the kind of workplace I’d want to be working in.   As a digital marketing company, being in the office for normal business hours isn’t necessary.   We’re on a constant, steady drip of the stress hormone, cortisol. OUr bodies did not evolve for a constant cortisol drip. Anxiety is making us sick.   Bud’s not sure an anxiety free workplace is possible. Even so, he’s on a mission to try… to see if it’s possible.   The people of Mazama Media are the face of the company -- and the interface of the customers. Happy team members create happy clients.   Human Prairie dog -- When each member of the team looks out for the interests of the others, then all individuals feel they can afford to look out for collective interests.   “It’s my responsibility [to take on the stress].”   The message to the team… “The thing that just happened is not going to mean you don’t eat tonight.” You’re not going to lose your job. We’re going to learn from the way things went down.   We’re anticipating dips on the path of growth. Setting expectations of inevitable setbacks helps to smooth out the experience people have of the ups and downs of any business.   “Blame the process, not the person.”Where did the problem hit? What can we learn about our processes and procedures from each setback, failure, or bump in the road.People want to have purpose, meaning, and fulfillment.   Checklists help insure success. Set people up for success.   When you work together as a team, and with the support of technology, much fewer errors are missed and less slips through the cracks. Both team redundancy and technology backup makes for effective performance. Processes and systems get refined over time. Learn from the data and refine as you go.   The message to the team, “These processes and checklists are here to support you.”   Limit the number of things on your list of to dos. A huge list is a stresser. Focus on the few that will have the greatest impact.   Your team is going to be right about their priorities 90% of the time. Go with their gut.   The presence of ping-pong and other games in the modern workplace does have a work relevant role to play -- to give the mind a break during which breakthrough can happen.   Bud fires paying clients when they treat his team in ways that he doesn’t want people to be treated.   Prospects who will create anxiety in the organization are disqualified as clients.   Where are the places to relieve stress and anxiety from the whole system -- the team, leadership, and clients. Stress is cumulative and contagious.   Prevent burnout by defining limits. Setting limits can enhance performance because results will have to come from effective behaviors over hustle.   Delegation is a leader’s force magnifier.   Richard Branson says that your team comes first, not clients. This is because people who know that someone’s got their back are freed up to care for the clients.   Enough high-level thinking. Here are seven specific actions you can take to reduce anxiety in your organization.   Blame the process, not the person. Build a got your back culture. You can get people to do more through praise than through condemning. So praise people. Thank people frequently. Give people the ability to create. Give them agency to affect the work they do and the way they do it. Put relationships first. “It’s never about the thing. It’s always about the relationship.” Build relationships that will deliver results. Let the people go surfing.   ________________   Your host on Mighty Good Work is Aaron Schmookler. https://www.linkedin.com/in/schmookler/   And, we’re The Yes Works -- Helping to make work good for people, and make people good for work.   www.TheYesWorks.com   Resources mentioned in today’s show:   Simon Sinek’s book, Leaders Eat Last And his website: https://startwithwhy.com/ Let My People Go Surfing by Yvon Chouinard of Patagonia Mazama Media’s youtube channel Five Cent Thank Yous

What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.If you want to listen to the full episode you’ll need to upgrade to the Misfit feed. You will get access to every full episode. These episodes are available nowhere else.As a bonus you will also get lifetime access to my notebook that contains key insights from over 285 podcasts and lectures on entrepreneurship.The Misfit Feed has no ads, no intro music, no interviews, no fluff. Just ideas from some of the greatest entrepreneurial minds in history. Upgrade now.

As someone who espouses simplicity and buying only what we need, Brooke has an uneasy relationship with the idea of capitalism. But as a business-owner, a traveller and someone who does indeed purchase things on occasion, she recognises that this means she takes part in a capitalist society every day. During a conversation with Carolyn Tate back in September last year, Brooke was introduced to the idea of conscious capitalism,  in which for-profit organisations are making capitalism stand for something good - for people, for the environment or for social change. It was also through Carolyn that Brooke was introduced to her guest today - Dane O’Shanassy of Patagonia. If you’ve listened to the poggie for any length of time, you’ve probably heard Ben and Brooke talk about Patagonia and how impressed they are with their commitment to ethical manufacturing and the environment. Founded by hardcore climbers, surfers, skiiers, mountaineers and explorers, Patagonia is a company that loves nature and wants to protect it. They actively discourage people from buying new clothes unless they’re needed, and have in-store repair stations where you can have your Patagonia gear fixed for free. They distribute 1% of sales (not profits) every year in to grass-roots campaigns, and are highly engaged both as a company and individuals in environmental activism. They’re currently transitioning to 100% Fair Trade and are incredibly transparent - both in terms of supply chain and business management. In fact, founder Yvon Chouinard’s book ‘Let My People Go Surfing’ is basically the blueprint on which Ben and Brooke are trying to build their own business. Ben and Brooke recently travelled down to Torquay to chat with Dane, and while they do talk about the work Patagonia is doing both here in Australia and globally, they also focus on his personal journey towards a more sustainable, simple life. As a surfer, Dane loves being outdoors, and he and Brooke share a similar philosophy on the best way to get people to actually care about the environment: spend time in it. This is a great conversation that doesn’t shy away from the tension that exists between environmental protection and manufacturing, and also left Brooke feeling hopeful for the possibilities that come when people turn their passion in to action (and activism!) Head over to http://www.slowyourhome.com/145 for links to everything mentioned in today’s episode and to enter the giveaway to win a pack of three Patagonia books (entries close 23:59 March 30, 2017). Enjoy! ==== Support the show: https://www.patreon.com/slow See omnystudio.com/listener for privacy information.

Josh Salvo of ReddyYetti.com interviews me this week!   In a very candid conversation, I open up and tell my story of escaping the glitz and glamor of the NYC Startup Scene and headed to Iceland with my backcountry skis on what has become an adventure of a lifetime.   I share stories, tips, and advice like how:  I lived in a luxury apartment on the 39th floor in Manhattan and traded it to pay $450/month in Costa Rica with no hot water I had dinner with Steve Wozniak Co-founder of Apple when I was 20. Found a way to meet Tony Robbins, Tim Ferriss, Robert Kiyosaki, and all of the world famous mentors I admire. Spent the summer traveling across four continents doing shit I love. Most of my time on the podcast I talk about cutting edge health and fitness techniques, how people can escape stress & anxiety, or travel the world without being a millionaire, but today I got asked to dig in about business strategy.   Of course, I work in lessons I've heard from Zen Masters or books I've read like "Let My People Go Surfing" by Yvon Chouinard.  One of the most valuable lessons I share is how you can build relationships with virtual mentors.  I regularly reach out to all my favorite authors, podcasters, and people who inspire me.   This episode is packed with lots of adventure for the outdoor audience at ReddyYetti and of course your weekly dose of geeky personal development. 

This week's guest is Dave McCoy, owner of Emerald Water Anglers. Headquartered out of their premier fly-fishing retail shop in West Seattle, Dave and his staff offer high-quality and knowledgable fly-fishing guides, are passionate about fishing, preservation and they really know the water and fishing around the Northwest. Topics & Ideas Discussed in This Episode: Dave is involved in many aspects of the fly-fishing industry - He is a true entrepreneur: with a photography business, writer, traveler, fishing guide, social media manager for his shop and Patagonia Fly Fish (as well as a "Patagonia Ambassador"), and helps develop products for companies he believes in. Seattle is a pretty small city for being a big city. The fly-fishing community is pretty tight - Dave's friend (and my dad) Tim Harris' fly-fishing site Their biggest challenge when first starting business - moving from CO, to WA and being new to the area... he had to go from just knowing trout in one mt. lake to having to know so many different fish species and hundreds of bodies of water. Their biggest challenge now - local retail spaces having to compete with online retailers | resource management pressures in WA State | Getting in front of a lot of fly-anglers, who are older and not necessarily online and so have never heard of their store. Steelhead (the WA State fish) are endangered in a lot of the local rivers, creating closures of some great rivers. Just launched new woman's fly-fishing guide program - Welcome Karli Roland (official announcement on Facebook) What set's them apart from other in their industry - Super selective in hiring... leading to unbeatable customer service, superior staff with extensive knowledge and experience. Their greatest strength - "great salesman"... focuses on the relationship and what the customer needs and what's best for them vs. pushing for "closing the sale". They wish they had the habit of... - not always saying what comes to his mind; having a better filter. They are passionate about - educating fellow fly-fishers about the current state of the states fishers and resources and incoming them on what they can do to be good steward of our fisheries. The best advice they have ever received - "Jump in with both feet and give 100% of yourself to it, unconditionally" A personal habit that contribute to their success - A sense of humor Parting Guidance from our guest - "If you make a lot of money and your unhappy, change it". Figure out something you really want to do and through yourself at it... you only have one life to live, so life it! Episode Links & Resources: www.emeraldwateranglers.com Business Facebook Page: https://www.facebook.com/EmeraldWaterAnglers Business Twitter Page: https://twitter.com/EmrldWtrAnglers Get involved in local organizations that work to preserve our fisheries and be a good steward of the resources. www.pugetsoundkeeper.org - Working to keep Puget Sound waters clean & watchdog for superfund sites. www.wildsteelheadcoalition.org - Working specifically on policy for managing our state fish, the wild Steelhead. www.wildfishconservancy.org - Help facilitate courts making judgments in favor of good and sustainable policies as well as do a good deal of science to backup why they take the stances they do in court. www.tu.org - Does great work on habitat restoration in entire region. www.wildsalmon.org - Working hard in regaining Salmon populations. Jim Collins book - Good To Great Skate The Fly Podcast (Dave McCoy & Dylan Rose video podcast on Vimeo) The Tim Ferris Podcast - "Drunk Dialing - Ladies Night" episode Favorite podcast(s) - Anchored Podcast with April Vokey - Not just entertaining but also informative, as she asks the right question of the more informed and involved people in the industry. Book recommendation - "Let My People Go Surfing - The Education of a Reluctant Businessman" by Yvon Chouinard (By the Founder of Patagonia and how it came to be.) Learn more about Christian, other projects he's working on and his business at: www.Sea-Town.com Ways to Subscribe to The Sea-Town Podcast: "Like" the Sea-Town Podcast FaceBook Page HERE Click here to subscribe on iTunes Click here to subscribe on Google Play Click here to subscribe on TuneIn Click here to subscribe on Stitcher Help Us Spread The Word - Reviews Help a Ton! Thanks for joining me again this week. If you have any tips, suggestions, or comments about this episode, please be sure to leave them in the comment section below. If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Thank you! And finally, please leave an honest review for The Sea-Town Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each and every one of them. Tags: Seattle, West Seattle, Sea Town, Sea-Town, Business, Entrepreneur, Community, Neighborhood,  Small Businesses, Local, Christian Harris, Fly Fishing, Angeler, Casting, Emeral Water Anglers, Patagonia, Photography, Karli Roland, Fishing, Rivers, Dave McCoy

Kristina Frost grew up playing on the shores of Lake Erie. An offhand comment spurred her to try backpacking. This stoked an interest in her that has not abated. Kristina became an assistant director for the University of Michigan’s Outdoor Adventures Program where she led wilderness trips and taught clinics. Now on the West Coast, she organizes women-only adventures and has begun pursuing filmmaking. She and Jason met at her office in San Francisco to discuss her outdoor history, the formation of Essential Explorer, and the challenges of windless kite-skiing trips. LINKS: Trail Mavens: trailmavens.comNo Man’s Land Film Festival: nomanslandfilmfestival.com Essential Explorer: facebook.com/essentialexplorertwitter.com/essentlexplorerinstagram.com/essentialexplorer Let My People Go Surfing (book): patagonia.com/us/product/let-my-people-go-surfing-paperback-book?p=BK501-0 Call us and leave a message (up to 3 minutes): 1-818-925-0106

Ben talks with Will Sulinski, founder of Pistol Lake, on translating lessons learned from the tech sector into success in the fashion industry. Pistol Lake Let My People Go Surfing Chris Lindland Episode Will on Twitter

Long before Kate Schade became a business owner and whole foods advocate, she was a self-proclaimed ski bum.  Tram Bars, Kate’s preliminary food source for on-the-go fun, were made on off-days in her kitchen.  In line at 7:00 a.m., Kate would catch first box at Jackson Hole Mountain Resort, ski all day, then grab a quick shower before slinging Italian food in the evenings. All the while, her Tram Bar pocket-fuel satiated any nourishment needs.The Tram Bar recipe evolved over time (consistent with Kate’s cupboard availabilities) and with each tweaking, the recipe perfected itself. Kate continued her routine; sometimes tossing bars to gawking, hung-over friends in the tramline. Still, she ignored her friends’ suggestions of starting a viable Tram Bar business. “Too much work,” she confessed before dropping into a powder-filled couloir. After years of poking and prodding by her sometimes-hostile comrades, Kate bit the bullet and became an entrepreneur.  While still working her night job and spending summers managing farm workers at Cosmic Apple Gardens, a local CSA farm, she also dedicated her spare time to produce and sell the now famous Tram Bars. Kate’s time on the farm helped her adopt the conscious eating habits that shaped today’s organic bar recipes.     On Today's show Kate will share: - What’s Your Personal Mission Statement Personal – Personally, I strive to live true to my ethics, values and beliefs, and carry this into all areas of my life, including my business. As folks say, “It’s not what you do, but why you do it.” Whatever it may be, I’d like to make a difference in people’s life (be a good influence in whatever way I can), whether it be a good word, helping people when I can, or leading by example. Every new day is a day to better yourself. We are all human, and here to help each other get through what we call life in the best way we can. Read my blog, “Kate’s Way” which incorporates some of my beliefs. http://katesrealfood.com/blog/page/2/ Business – On the business side, I always thought that if I could create a great successful company, I’d be able to give back more to those things I believe in other than just what I was doing before the business started. And that brings us back to the roots of the company; inspired by outdoor play, and organic farming, Kate’s Real Food hopes to give back more to areas such as helping small organic farmers, and promoting outdoor play through trail building and similar efforts. - Biggest Business Mistake Well, certainly we all learn from our mistakes, and I feel I have learned a priceless amount of information by starting a company in the food industry. Mistakes can be costly for a small startup. That being said, I think my biggest mistake was not seeking consulting, and not networking enough with industry folks in the early stages of the business. There is a world of knowledge out there and people who want to help and share their experiences. As I learn, I am becoming one of those people! Small business is difficult and it’s really great to get or give help during the tough times. - How Do You Handle Business Stress and Uncertainty There are a few things I do currently to help combat these things. Stress really sucks, but as a start-up it seems inevitable. First and foremost, I get outside and exercise. It is a godsend. Luckily I live in the mountains, and can walk out my door in the morning and go for a run or a bike ride. It helps to relax, but also invigorate body and mind, it increases my productivity, and boosts my mood. I try to push the limits. The harder I exercise, the better I feel. Next. I try to talk to people. When there is uncertainty, anyone who can help give a little insight into the situation will help me feel at ease. Networking is so important, and a lot of people have gone through similar situations. Lastly, keep up your perseverance and you will surely get past the current stress and uncertainty until the next round of it comes on. Haha! - Greatest Business Decision That Changed Everything Starting this business! At first this was my third job for a little extra cash, and at one point I was either ready to throw in the towel, or just go for it. I decided I couldn’t let it go unless I gave it a good shot, so that’s what I did. I partnered with a self professed businessman who put in a little capital and I took it from there . . . - Best Book For The Entrepreneurial Mindset I resonate most with Let My People Go Surfing by Yvonne Choinard, and Raising the Bar by Gary Erickson. These are still 2 independently owned companies who do their best to stay true to their values, and have created an amazing company culture. I have a great amount of respect for them. There are always more books on my list, but finding the time for them can be another challenge. Other than that, sometimes an entrepreneur should read a little fantasy…just to get away from it all! - Plus much more...