Podcasts about mintigo

With over 16 years of B2B marketing experience in SaaS, Tony is considered a “full stack marketer” and marketing technologist. He's built and led teams for many tech startups in various functional areas, including demand generation/growth, product marketing, account-based marketing (ABM), product-led growth (PLG), sales development, and marketing operations / revenue operations. He was formerly the VP of Demand Generation & Marketing Operations at Mintigo (predictive analytics startup, acquired by Anaplan), VP of Marketing at Qordoba (NLP writing assistant, rebranded to Writer), and has been a mentor to entrepreneurs at several startup accelerator programs. Today, he's the in-house Growth Advisor to portfolio companies at Mucker Capital and Mucker Labs. In addition, he operates as a fractional CMO and marketing advisor for early- to growth stage startups, and is also the CEO & Founder of RevOptica – a buyer journey visualization and analytics platform for B2B go-to-market teams. Tony is well-recognized in the B2B marketing community, having been invited as a speaker at various conferences, webinars and learning programs, including: * 2016 FlipMyFunnel – Austin * 2016 FlipMyFunnel – Boston * 2016 "The Move To Predictive" event hosted by Integrate & Just Media * 2015 & 2016 Mintigo Predictive Marketing Customer Events * 2015 "Marketing Loves Sales" event by Obility * Guest Lecturer at USC Marshall School of Business * Mentor at several startup accelerators * Numerous digital conferences, webinars and podcast interviews He has also been recognized by his peers in the B2B marketing community as a thought leader and influencer, including: * "2016 Top 40 Demand Marketing Game Changers" by Heinz Marketing & Integrate * "Top 40 ABM Superhero" by Terminus * "Top 50 Most Influential People at Marketo Summit 2016" by Heinz Marketing * "24 Top Account Based Marketing Influencers We're Following On Twitter" by LeadGnome * “B2B Marketing: Top 100 Twitter Influencers” by Onalytica * “60+ ABM Experts To Follow & Learn From” by ReadyContacts Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. Plug in Show Notes (EE) If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth on Mastodon: https://masto.ai/@phillycodehound Learn more about your ad choices. Visit megaphone.fm/adchoices

Edo is SafeBreach's VP of R&D and IL GM, before SafeBreach, Edo served as Mintigo's VP of R&D (Acquired by Anaplan) where he lead the development of the company's engineering and research groups. Prior to Mintigo, Edo was an engineering manager in Microsoft working on several areas such as Telecom, Windows security, and Azure. Edo has also spent time in his career leading teams at several start-ups mostly in networking and network security. Edo holds a B.Sc in Computer Science from the University of Bar-Ilan.

Are you taking advantage of predictive? At a #FlipMyFunnel event Tony Yang, VP of Marketing at Conversion Logic and former VP of Demand at Mintigo, talked about five ways predictive empowers your ABM strategy as you head down the flipped funnel. And also why Qui-Gon Jinn from Star Wars was actually talking about ABM in one of his famous speeches!

Join us for another MarTech Monday episode as Nida Chughtai shares some big news taking place at Mintigo. Listen as Nida goes into detail around the partnership between Mintigo and Marketo and how Mintigo will now be powering the data behind Marketo’s AccountAI and other ABM solutions. Tune in to learn about Nida’s journey to VP of Marketing, what marketing is like at a marketing technology company, and how Mintigo can help you get the most out of your data.

Host Angela Earl interviews Nida Chughtai, vice president of Marketing at Mintigo, and Asher Mathew, vice president of Business Development for Lean Data. They talk about leveraging an account-based approach.

@WendySchwartz22 -- LINKEDIN: Wendy Schwartz, CPRW, is a IT Recruiter, Resume Writer, and Career Consultant with experience working for software firms and consulting organizations throughout North America. Wendy has also helped thousands of candidates with IT resume revisions, LinkedIn positioning, job search strategies, and interview preparation. Wendy is launching ITJobSearchHelp.com to complement her staffing firm SearchProDirect.com  Here is a partial list of clients that I have recruited for: Accenture, Axonify, AMS Services (Vertifore), AOL (Pictela), Applied Services, Collaborative Solutions, Column5, CSC, Dragon (Nuance), Empathica,  Granicus, LexisNexis, Liberty Mutual, Mintigo, Outlooksoft (now SAP), Panorama Software, Personetics, Proclarity (now Microsoft), PwC, Pyramid Analytics, SoftSol, SPSS, Tagetik, Threatmetrix, Tidemark, Uber, Zend, and more. My past two placements have been for Account Executives in the Cloud space at small startups, but I have recruited for IT Product Managers, Implementation Consultants, Sales & Marketing, Engineering, Instructional Designers, and more.   I am very strong in EPM (enterprise performance management) which is for budgeting, forecasting, and reporting analytics. However, I have recruited for a variety of companies with a myriad of software and service offerings.  

"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included! 

How do you figure out which prospects are actually potential buyers? You could keep in touch with each lead and see how it goes, but that’s not particularly efficient. Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction. Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your product. In this episode, Tony Yang, VP of Demand Generation at Mintigo, explains how predictive marketing works and how it can improve lead qualification.

Some of the latest developments in business tech you might not have heard of are competitive intelligence and predictive campaigning. Competitive intelligence keeps tabs on what the industry is saying about your company, what your competition is doing as well as your prospective and existing customers. Predictive campaigns are the latest evolution in marketing: they provide key information about customers based on thousands of data points, and show you why certain customers work with you and uncover others like them already in your database! On this episode of Grow My Revenue I have two key leaders in this area join me to talk about both of these topics and how they are shaping the future of sales and marketing. Listen to this episode and discover: - What is crowdsourcing, according to Jim? - How do you know if you are paying enough attention to your competitors? - What you should be looking for in competitive intellingence, and probably aren't. - 97% of all so-called leads never result in a sale: true or false? - What does predictive analytics actually do? - And so much more… Episode Overview On this episode Jim shares how Owler helps people spend less time gathering information on their competition and their own company's place in the market, and how Owler has turned competitive intelligence into a democracy for everyone. In the past only large companies could afford competitive analysis but with the advent of Owler and similar companies everyone can receive competitive intelligence data. Also on this episode is John Bara, a 25-year veteran of Silicon Valley who works with some of the fastest growth companies there. He is the President and Chief Founder of Mintigo. Today he explains what predictive campaigns are, and how they are at the forefront of the latest in the evolution of marketing. Predictive campaigns are the latest way for marketers to gather customer and prospect data. They are based on predictive analytics, predictive fit and intent data. Predictive analytics creates a broader profile of a person, Mintigo calls this the customer DNA. An example of this is let's say you're a tech company and you're selling software. What you know about your customers is fairly light: you know their name, title, email and and what they've bought from you, how much they paid and how long ago they bought. That's not a lot of data and it doesn't go very deep into the person. Predictive analytics would gather thousands of data points about that person and add to their profile, to help give you get a pattern of who they really are. Some examples would be: the job title of who they are hiring, what types of tech are they using, what certifications do they have (legal, regulatory, tech). You'd also find out how much they are spending on Google ads and other PPC ads, and what are their geographic trends. You have a broader, richer look at your customer. Predictive fit helps you understand those thousands of data points to find out why you are doing well with certain types of customers, and who else in your database fits that mold. It also helps you understand how to have a sales conversation with that prospect. John goes on to explain what intent data is, how it's useful as well as hi best piece of advice for marketers on this episode of Grow My Revenue. On this episode both John and Jim provide valuable revelations about the latest technology in sales and marketing, and how it can help you grow your revenue. Discover more at http://www.growmyrevenue.com/podcast/competition/

Jason Hartman welcomes John Bara, the President of Mintigo, on to the Infusion Cast podcast. John Bara talks about some of the neat stuff that is happening at Mintigo and why it's a great way for marketers to effectively market products better than ever. It is Mintigo's mission to create a better predictive marketing solution that helps both large and small businesses create better customer engagement and customer satisfaction. John and Jason talk about all of this and more on today's show.    Key Takeaways: 1:30 – The co-founders of Mintigo were in the Israeli military and used their military background to create this company.   3:40 – Are we really at the point where we can predict when our customers want to buy something?  6:10 – John explains what his company does.  10:00 – There's a big data disconnect in financial services and John explains how Mintigo fixes this.  11:40 – Mintigo protects users' privacy by only using publicly available data.  15:20 – Even though Mintigo caters to large enterprises, there will be similar businesses and tools made available for smaller companies in the future.  17:45 – It's Mintigo's vision to make predictive marketing a do-it-yourself service.  19:15 – The next practical step would be to take predictive marketing to mobile.    Mentioned In This Episode: Mintigo.com @Mintigo