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Welcome to a new episode of the EUVC podcast, where our good friends Dan Bowyer and Mads Jensen from SuperSeed in a discussion with Andrew J. Scott, Founding Partner at 7percent Ventures and Karin Nielsen, Product & Growth Advisor at Unruly Labs, cover recent news and movements in the European tech landscape
In the future, history textbooks will be telling the story of how, at the beginning of the second decade of the 21st century, we all collectively jumped into the world of mobile apps. Now, you may be super excited about the growth of the mobile ecosystem or shake your head about its externalities, unintended consequences, but it's undeniable - mobile apps take a huge spot in our lives. Today, a big chunk of the mobile app economy space belongs to app subscriptions - Netflix, Apple TV, Tinder, Duolingo, the list goes on and on. If you build apps yourself and monetize them with the subscription model, you will be really interested to learn about Phil's Subscription Value Loop strategy. Today's Topics Include: Phil Carter's bio Key challenges developers of subscription-based apps face today Identifying and refining the core value proposition Strategies to convert free users into subscribers, while maintaining a great user experience and ensuring long-term profitability Android or iOS? Leaving his smartphone at home, what features would Phil miss most? What features he would like to see added to his smartphone? Links and Resources: Phil Carter on LinkedIn Phil Carter's website Maven course Phil's Sub stack Business Of Apps - connecting the app industry Quotes from Phil Carter: "The core of the subscription value loop framework that I teach about in my course is a company's core value promise. In other words, what is the value that you're providing to a user, and ideally to a paying subscriber, that is going to not just bring them to the product in the first place, but cause them to continue paying you a subscription over a long period of time?" "And value delivery is typically led by marketing teams, sometimes with the support of growth product teams or sales teams if you have a B2B business. And value delivery is all about making sure that you have sustainable unit economics, right? You're going to have some amount of LTV that you get from users. But in order to have a sustainable business, you need a strong LTV over CAC ratio and a rapid payback period. And that depends critically on your cost of user acquisition." Host Business Of Apps - connecting the app industry since 2012
Welcome back to another episode of the Untalented Podcast. In this episode, we sit down with Arif Mans, a Strategy and Growth Advisor at Huge, to dive deep into his journey and insights on strategy, growth, and leadership across industries. From his time at JPMorgan to shaping the future at Huge, Arif shares his valuable experiences on navigating corporate strategies and what it takes to lead in a creative agency. Tune in for valuable insights on career growth, strategic thinking, and leadership in a rapidly evolving business landscape.
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode: We're wrapping up this incredible season with a special twist! For the first time, host Kate Syuma switches roles and becomes the guest. Kate is interviewed by her friend and former colleague, Lana Kul, in an honest and vulnerable conversation about her first year as a solopreneur.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights how businesses can enhance their visibility and ranking on Google without heavily relying on backlinks. Today, Dmitry talks about optimizing content to naturally attract traffic and improve search engine results. Show NotesConnect With: Dmitry Dragilev: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, Kate speaks with Chetana Deorah , a seasoned design leader who shares her journey across renowned companies like Yahoo!, Netflix, and Coursera, along with her transition to building a community-driven vegan pizza initiative. Chetana opens up about navigating the intersection of creativity, leadership, and self-reflection while balancing corporate and personal passions.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, Kate speaks with Benjamin Humphrey, founder of Dovetail, who opens up about his shift from corporate design roles to the challenges and rewards of startup life. Benjamin's story began as a designer at Atlassian before taking the leap into the unknown to create Dovetail, a user-focused product built to simplify research and UX processes. He delves into the defining moments that guided his journey, as well as the challenges of moving from a structured corporate environment to the entrepreneurial world.—Dovetail's mission is to improve the quality of every thing through the power of customer insights. In only six years, Dovetail has grown to drive research innovation at over 3,700 organizations including big brands like Harvard Business, Universal, Deloitte, Porsche, Starbucks, Shopify, Atlassian, Shell and more. Dovetail was deployed early at global design software company Canva, who set up its customer insights hub. Canva's product team has used Dovetail since the very beginning to analyze customer research data, uncovering insights that improve their product's user experience. Try out and start collecting your insights here → www.dovetail.com—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Yuriy Timen, Advisor Ex-Growth Gramnarly. Yuriy shares his inspiring journey from corporate roles to becoming a sought-after growth advisor. With eight years at Grammarly, Yuriy helped scale the company to half a billion in revenue, leading a team of over 40 people in marketing and growth product. Since moving into advisory roles, he's worked with over 35 companies, like Airtable, Canva, Whimsical, Flo Health, bringing invaluable growth insights. In our conversation, Yuriy delves into the challenges of shifting from corporate to advisory work, the importance of setting boundaries, and the mindset shifts essential for independent success.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
Phil Carter is a consumer subscription growth expert and advisor. He has built a popular Reforge course on consumer subscriptions and advises companies on their growth strategy. Prior to that he led growth and product functions at Faire, Quizlet and Ibotta. Phil is also a husband and the father of two kids.Phil's wife, Ashley, founded a non-profit called Daring Girls that comes up in today's episode and has helped over 20,000 Tanzanian women further their education. Donate today!In our conversation today we discussed:* Raising kids during the pandemic* Traveling internationally with young children* How to teach kids cultural empathy and understanding* Protecting coveted time with your spouse* Avoiding everything becoming a household logistics conversation* The weekly family meeting and how that works for Phil and his family—Where to find Phil CarterLinkedIn: https://www.linkedin.com/in/philgcarter/X: https://x.com/philgcarterWhere to find Adam Fishman* FishmanAF Newsletter: www.FishmanAFNewsletter.com* LinkedIn: https://www.linkedin.com/in/adamjfishman/* Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover:[1:29] Welcome[2:03] Professional background[4:14] Childhood[5:32] What family are you close to now?[7:27] How you met your wife[8:39] Daring Girls and his wife's work[11:28] Decision to start a family[13:27] Earliest memory of becoming a dad?[16:36] Raising kids during the pandemic[20:21] Taking kids to Tanzania[25:42] Talking to kids about diversity[29:02] Family meeting[32:37] Advice for younger Phil[35:56] Advice to ignore[37:43] Protecting time w/ spouse[40:59] Standing date-night time/sitter[42:03] Keeping date-nights from becoming logistical discussions[44:09] Where do you and partner not align?[47:16] Mistake you made as a dad?[49:05] Halloween[51:11] #1 book recommendation [52:29] Fav holiday recipes or traditions?[54:10] Follow along[54:49] Lightning round[1:03:56] Thank you—Show references:Daring Girls: https://daringgirls.org/Donate to Daring Girls: https://daringgirls.org/donate/Quizlet: https://quizlet.com/Ibotta: https://home.ibotta.com/Bain: https://www.bain.com/Stanford: https://www.stanford.edu/Turo: https://turo.com/Faire: https://www.faire.com/Reforge: https://www.reforge.com/Harry Potter: https://www.harrypotter.com/Tanzania: https://www.britannica.com/place/TanzaniaPokemon: Detective Pikachu: https://www.imdb.com/title/tt5884052/DinoLingo: https://www.dinolingo.com/Duolingo: https://www.duolingo.com/The Kite Runner by Khaled Hosseini: https://www.amazon.com/Kite-Runner-Khaled-Hosseini/dp/159463193XChildren Of The Corn: https://www.imdb.com/title/tt0087050/Lion King Soundtrack: open.spotify.com/album/7e8y48Z2fkJNGBOKSECCeSThe Five Love Languages: https://5lovelanguages.com/Osprey backpacks: https://www.osprey.com/How to Train Your Dragon: https://www.dreamworks.com/how-to-train-your-dragonBluey: https://www.bluey.tv/The Wild Robot: https://www.imdb.com/title/tt29623480/Mighty Ducks: https://www.imdb.com/title/tt0104868The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt:https://www.amazon.com/Anxious-Generation-Rewiring-Childhood-Epidemic/dp/0593655036—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Emily Campbell, VP of Design at HackerRank. Emily shares her fascinating journey, from starting in economics to leading design at HackerRank, where she focuses on creating design systems that integrate AI while maintaining a human-centered approach. She is also the founder of Women in AI and The Shape of AI, where she explores how AI is reshaping design, creativity, and human interaction. In this conversation, Emily dives deep into how AI can augment human potential, the ethical implications of AI in social media, and why maintaining a human-centered approach is critical as AI evolves.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
In Episode 156, we are recasting our episode with David Ricca, NJ Youth Soccer Innovate to Grow Consultant, Founder/President of Just Live Soccer, 9/11 Survivor, Soccer Resilience Ambassador, Member of 2010 World Cup Media & Marketing team, former soccer player, coach, and scout, former MLS Liaison, former CBS Manager, and former Morgan Stanley Financial Advisor, who talked with Phil about how he has used soccer and other tools to overcome the PTSD he has experienced following the traumatic experience he had in Tower Two of the World Trade Center on 9/11, how he is using soccer to help vulnerable children around the world, his innovation work with NJ Youth Soccer, and how we can create environments where our kids can flourish. Specifically, David discusses: · His story, his unique background, how he developed his passion for soccer, his work with vulnerable communities, and how he got to where he is today · His incredible story of survival in Tower 2 of the World Trade Center on 9/11 · How he has overcome trauma from his 9/11 experience using soccer and other tools · His personal why and how he is living it out · His work with NJ Youth Soccer and the Innovate to Grow grant · How we can create environments for our children to flourish in our youth soccer programs · How he uses the lessons he has learned through soccer in his marriage · His recommendations Resources and Links from this Episode · David's website & LinkedIn profile · Just Live Soccer website · Uncut Video of the Episode · HSEL Facebook Group · Coaching the Bigger Game information · Warrior Way information · Phil Darke's email address
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion's core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: —Key highlights from this episode
Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA's Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.
Meet Kara, a Growth Advisor and business coach who helps impact-driven entrepreneurs and B2B firms scale to multi-7-figures without burning out, working more, or breaking the bank. Through her Balance and Scale Method™, Kara empowers her clients to make data-driven decisions that generate reliable, recurring revenue while reclaiming their time and energy. Her clients consistently experience new leads, increased profits, and more freedom in their personal lives. Kara is passionate about helping business owners achieve aligned growth and reach their biggest goals with ease.Check out our channel for more podcast episodes! Don't forget to follow us on our socials too to learn more tips to START, GROW and SCALE your business.https://blueskybizconsulting.com/ https://www.facebook.com/blueskybizconsulting https://www.instagram.com/blueskybizconsulting/Don't forget to learn more about Kara and her work at: http://www.kararenninger.com/
Join us as we welcome back Ben Greiner, founder of Forget Computers and Apple champion and growth advisor at Addigy. In this engaging discussion, Ben reflects on his over 20-year journey in the Apple MSP world, the evolving landscape of IT management, and his role at Addigy. Ben shares insights on the integration of Apple-focused services into larger Windows-managed environments, the importance of compliance, and how Apple's advanced tools are setting new standards in the industry. This episode is filled with invaluable tips for MSPs looking to expand their Apple service offerings and successfully navigate the merger and acquisition landscape. The hosts reflect on the 10 years in between Ben's appearances. Ross Matsuda, another CCP guest, also worked for Forget Computers. Early on, Ben created Robot Cloud. This has since morphed into Vision Bot at Ntiva. Ben talks about adapting to client needs. Ben advises to look at the management tools that only focus on Apple products like Jamf, Kandji, and Addigy. We get into how Ben switched from Jamf to Addigy. Switching MDMs was harder than switching communication tools. Most small MSPs are under one million in revenue a year. Ben talks about how the 10,000 Small Business program by Goldman Sachs helped his business grow. Forget Computers was acquired by Ntiva. Ben takes us down that road. Apple vs Windows Support - it is difficult for Windows MSPs to make the shift to support the Apple platform. Standardizing Apple Device Management Proactive vs Reactive Device Enrollment Ben works with existing customers to help them grow with Addigy. Ben brings up the shift to Declarative Device Management Compliance Standards and Challenges - is Windows really better built for business than Apple? Or has that paradigm shifted? Jerry wants to know more about the 1Password acquisition on Kolide. What is the future of Device Management and Security? You can find Ben Greiner on LinkedIn.
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I chat with Jason Giles — a VP of Product Design at UserTesting.com. We dove into his journey, from working as an electronic musician to becoming a leader in the tech industry. Jason shares his unique story about transitioning into the UX field during his time at Microsoft, his experiences with design leadership, and how human-centered design became his foundation. We also dive into the importance of research, debunking 3 myths about its cost and time, and Jason's insights into democratizing research within organizations.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/—Key highlights from this episode
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I chat with Enzo Avigo, CEO of June.so. We delve into the journey of product management and the shift from being a Product Manager at companies like Zalando and Intercom to becoming a Startup founder. Enzo shares his insights on the key differences between product management in large companies and startups, and how that experience shaped his approach to building June.so, a platform for B2B SaaS companies that provides customer analytics for product-focused teams. We discuss positioning, product-market fit, and how to align multiple aspects like brand, marketing, and product into what Enzo calls "Position Market Fit."—By the end of this episode, you'll gain insights on:- The transition from PM to Founder - The role of design and user experience in creating a strong product position - How to build a memorable product experience that stands out - Practical examples of positioning, including how Enzo applies it at June.so - Lessons learned on when to outsource brand work and when to handle it in-house—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/— Self-Serve Onboarding course is coming back! Get 100€ off
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—In this episode, I chat with Amy Bucher, Chief Behavioral Officer at Lirio and author of Engaged. We delve into the world of behavioral design, exploring how understanding human behavior can lead to more ethical and effective product development. Amy shares her journey from academia to leading behavioral design teams, and how frameworks like the COMBEE model and Behavior Change Wheel are essential tools for influencing user behavior.By the end of this episode, you'll learn how to apply behavioral science principles to your product, understand the importance of ethical design, and gain insights into leveraging AI for personalized user experiences
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).—In this episode, I chat with Jochem Van Der Veer, co-founder and CEO of TheyDo, about his journey from UX design to leading a successful B2B SaaS company. We dive into the triple diamond framework, customer obsession, and key strategies for scaling a product. By the end, you'll gain actionable insights on how to align business goals with customer outcomes and effectively grow your company.By the end of this episode, you'll learn about the triple diamond framework for design thinking, the importance of customer obsession, and practical strategies for scaling a B2B SaaS company
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Fareed MosavatHype man & Announcer: John Potito
Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Lena Kul — a seasoned design recruiter with vast experience at companies like N26, Miro, and now a User Researcher. Lena shares her journey from design recruitment to user research, providing valuable insights for anyone looking to shift careers or land a job in the current competitive market.By the end of this episode, you'll learn how to make your job search more effective, craft a compelling portfolio, and negotiate your worth confidently
Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Bruno Berger — a VP of Design and Product Management who worked in companies like Google, Metabase, and now he's teaching “Design for PMs” on Reforge. We discuss Bruno's career journey, the integration of design and product management, and best practices for improving collaboration between designers and PMs. We also explored Bruno's strategies for combining design and product management to enhance team collaboration and project success.By the end of this episode, you can learn how to make your PM and Design collaboration better by adjusting the ways of working, building trust, and how to align faster to make it the most rewarding thinking partnership.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away
Send us a Text Message.In this episode of the Figure Eight podcast, Julie converses with Tina Sue Moser, a former entrepreneur who sold her business and now partners at Cultivate Advisors. Tina Sue recounts her journey from starting her business for flexibility as a mother, through the challenges of entrepreneurship, to successfully selling her company. Tina Sue Moser is a Business Growth Strategist, Certified Exit Planning Advisor and Life Coach who began her journey over 20 years ago with a leap into entrepreneurship after saying goodbye to the corporate world when she became a mother. Despite having no prior business experience or mentors, she continuously pushed her boundaries, introducing new services, making strategic acquisitions, and forging valuable relationships until becoming a top producer in the industry and successfully selling her business at top dollar.Tina Sue is currently a Partner, Growth Advisor and Director of Finance for Cultivate. With her desire to help as many women entrepreneurs as possible, Tina Sue also hosts a podcast (Women Choosing Growth) to share her expertise and the expertise of other successful women. Her motto for this community of women helping women is “We are Better Together". You can learn more about Tina Sue and her story here. Julie and Tina Sue discuss...Becoming an entrepreneur (00:01:20)Tina Sue's decision to become an entrepreneur after a life-changing event, her experience as a new entrepreneur, and pushing boundaries to grow her business. Selling the business (00:09:06)Tina Sue's decision to sell her business, the unexpected nature of the sale, and the challenges of deciding what's next. Transition to advisor role (00:13:38)Tina Sue's transition to becoming an advisor and finding her passion for helping others. As an advisor Tina Sue focuses on financial education and growth by acquisition, and explains the importance of understanding business metrics.Coaching through acquisition (00:20:29)Tina Sue shares her experience of coaching people through acquisition. She reflects on the challenges and pitfalls of acquisitions. Furthermore, she unpacks the emotional process of letting go after selling her business.What to do after selling a business (00:28:10)The discussion revolves around different options after selling a business. Tina Sue shares her experience of transitioning from a solo entrepreneur to joining Cultivate Advisors as a partner, emphasizing the importance of peer support.Balancing personal needs (00:32:12)Tina Sue discusses the importance of fulfilling personal needs and finding satisfaction in different aspects of life, including work and hobbies. Tina Sue shares her dedication to continuing the growth of Cultivate Advisors and her openness to future opportunities, reflecting the entrepreneurial spirit.You can connect with Women Choosing Growth through their Instagram page, Website, and PodcasYou can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering Big Gorgeous Goals. What did you think of this conversation? We'd love if you'd rate or review our show!
In this episode, Kate Syuma, growth advisor and creator of Growth Mates, reflects on the low points in her career, the challenges she faced in her transition to leadership at Miro, and her journey toward embracing uncertainty and authenticity as a solopreneur.In this episode, you'll hear about:1. Adjusting her leadership style after receiving feedback about being too reactive2. Having an open career conversation with her manager and deciding to stay at Miro3. The hiring mistake that happened after ignoring her gut feelings Things to listen for:[17:26] The pivotal low points in Kate's career[23:41] The moment when Kate decided to stay at Miro despite a job offer in New York[29:18] When her learning speed started decreasing[33:53] Her challenge of balancing authenticity and the perceived image of a leader[44:50] When Kate judged her own leadership style[51:36] The moment when Kate made hiring mistake because she didn't listen to her intuitionResources:- Connect with Kate on LinkedIn- Subscribe to Kate's newsletter & Growthmates podcast- Connect with Andrew on LinkedIn- Work with Andrew- Learn more about Appcues- Learn more about Navattic
Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met with Behzod Sirjani — a leader in Research space who worked in companies like Slack and Facebook, and currently supporting the broader community as an Advisor and Reforge partnerResearch is one of my favourite topics, and we discussed how different companies should approach: from Startup to Scale up. By the end of this episode, you can learn how to get customer insights even in a small team, when it's the right moment to bring a dedicated researcher, common mistakes, and how to scale the research forward.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away
In this episode, we sat down with a leader in the world of marketing. From her beginnings at Anheuser-Busch InBev to her adventures with HelloFresh and Homebase, she has worked across multiple industries with one common thread: an unwavering commitment to excellence and innovation.But our guest is more than just a marketer. According to her LinkedIn bio, she's an impatient meditation student, and when she's not strategizing campaigns, you might find her navigating the rapids as an overconfident kayaker, fearlessly tackling challenges head-on. Buckle up and get ready for an inspiring conversation with Growth Advisor and 2X CMO, Candy Lee!Follow our socials below!InstagramLinkedInTikTokYouTubeCandy LeeMena MassoudAlex Maryuen
In this episode, Samantha Leal, Growth Advisor, discusses her journey and experiences in the SaaS PLG marketing world, the importance of understanding and practicing critical thinking and effective communication in leadership roles, and the blend of art and science in marketing.In this episode, you'll hear about:1. When Samantha knew she needed a radical shift in her approach and decided to hold a no-holds-barred feedback session with her team2. Samantha's boss telling her word-for-word she “lacked critical thinking skills”3. The moment when Samantha had to take over the marketing and felt like she was failing continuouslyThings to listen for:[03:13] Writing started to feel draining for Samantha[13:13] Her ‘welcome to the league' moment when she felt ashamed for not knowing her role[18:09] Samantha's wakeup call from office gossip[33:36] The constant feeling of failure that she felt in her new role[34:45] When her CEO told her she “lacked critical thinking skills”[49:17] Samantha's goals at the stage she's in right nowResources:- Connect with Sam on LinkedIn- Work with Sam- Connect with Andrew on LinkedIn- Work with Andrew- Learn more about Appcues
Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck. If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I had the pleasure of speaking with Janie Lee, Head of Product at Loom. We explored the evolution of Loom's growth strategy, especially post-acquisition by Atlassian. By the end of this episode, you can learn how to start performing as a new leader and build the Growth function, how to hire for Growth and Core product roles, and my favorite insight about the most impactful experiment for Loom in the last year.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Strategic Use of Product Critiques at Loom: Janie Lee describes how Loom conducts strategic product reviews to evaluate high-stakes projects, using tools like Loom for efficient communication and decision-making, highlighting the importance of structured feedback.* Building Loom's Growth Team: Janie narrates the evolution of the growth team at Loom, starting from small-scale initiatives to establishing a dedicated growth team focused on customer journeys and business metrics, demonstrating the iterative process of growth strategy implementation.* Data-Informed Culture and Customer Insights: She discusses embedding a data-inforemd decision-making culture at Loom by creating a growth dashboard and prioritizing customer insights, which align product development closely with user needs and business objectives.* Core and Growth Teams: discussing differences in hiring approach and how both Core and Growth collaborated on some initiatives at Loom.* Most successful Growth experiment at Loom in the last 12 months: We discussed a significant growth experiment at Loom that adjusted anonymous viewer interactions, showcasing the trade-offs between enhancing user engagement and satisfying content creators, reflecting the nuanced decisions involved in growth strategy.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Janie Lee, Head of Product at Loom: https://www.linkedin.com/in/janiejlee/What we've covered in this episode:[01:11] A Day in the Life of a Product Director [03:27] Strategic Product Critiques [04:55] The Joy of Management [06:20] Path to Leadership [08:30] Early Days at Loom [11:33] Data-Driven Insights [19:39] Significant Impact Changes [23:01] Product-Led Acquisition Insights [24:52] Core vs. Growth Product Teams [28:34] Successful Partnerships in Product Development [31:15] Hiring for Product and Growth [37:31] Adapting to Acquisition by Atlassian: Growth Perspectives [41:34] Maintaining a Growth Mindset in Large Organizations [44:11] Navigating the New Corporate Landscape [46:38] Lightning Round: Unexpected InspirationsResources Referenced:* How to make an impact in your first 90 days by on :* Various Reforge courses: https://www.reforge.com/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Why should entrepreneurs and small business owners embrace Artificial Intelligence (A.I) to grow their businesses? Philip Blackett, Investor and Growth Advisor shares his insight. https://www.linkedin.com/in/philipblackett https://www.philipblackett.com
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This time I had a chat with 2 fantastic leaders from SurveyMonkey — Brad, currently Director of Product, and Erica, who was a VP of Design and Research and recently started a new role at Intuit. Both Erica and Brad spent more than 7 years in the company, and we explored the evolution of Growth at SurveyMonkey over these years, and discussed significant chapters in the company's growth journey, including their legendary transition to a product-led growth model.My favorite part of the conversation was when Brad and Erica shared their expectations of ideal partnerships with each other, and how to build and maintain that partnership at a huge scale over the years.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Optimization of Key Touchpoints: SurveyMonkey's significant growth was driven by the optimization of survey end pages and the homepage, which were critical in enhancing user engagement and conversion rates.* Product-Led Growth Transition: The company successfully transitioned to a product-led growth model, focusing on refining trial experiences, optimizing pricing structures, and improving conversion flows to better meet user needs and drive growth. Brad shared the evolution of Growth at SurveyMonkey since the time he joined and learned from . * Integral Role of Design and Research: Design and research functions were crucial in providing insights that drove the company's strategic decisions, fueling innovation and idea generation essential for growth.* Collaboration Between Product and Design Teams: Erica and Brad openly shared expectations towards each other on the episode — listen to this part! * Cultural Emphasis on Collaboration: we discussed the importance of incorporating collaborative practices like design rituals, which include peer critiques and shared design systems, to maintain alignment and visibility across teams.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhere to find our guests:* Bradley Belford, Director of Product at SurveyMonkey: https://www.linkedin.com/in/bradley-belford/* Erica Weiss Tjader, ex-SurveyMonkey VP of Research and Design: https://www.linkedin.com/in/ericatjader/What we've covered in this episode:[02:14] Welcoming Erica & Brad[06:02] SurveyMonkey Growth Chapters and Pivotal Moments[08:11] Transition to Product-Led Growth[10:15] Every Team as a Growth Team[17:19] Role of Design and Research in Strategic Moments[28:59] Product and Design Collaboration at Scale[37:10] Aligning User and Business Outcomes[43:41] Fostering Relationships Between Product and Design Functions[47:36] Balancing Deadlines and Iteration in Growth Initiatives[50:18] The Importance of Collaboration and Design Rituals[51:28] Resources and Key TakeawaysResources Referenced:* "Inspired: How To Create Tech Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Tech-Products-Customers/dp/1119387507 * "Continuous Discovery Habits" by Teresa Torres: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309* "Empowered: Ordinary People, Extraordinary Products" by Marty Cagan: https://www.amazon.com/Empowered-Ordinary-Extraordinary-Products-Silicon/dp/111969129X* UX Collective Community: — a platform for product designers and UX practitioners to share insights, articles, and resources (I also published 2 articles on their Medium).If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Quick update
Unlock the full potential of your localization team with insights from International Expansion & Growth Advisor, Kevin O'Donnell. If you've ever wondered how to transform your team from a background player into a strategic revenue powerhouse, this episode is your treasure map.
Quick update
In times of hardship, it's tempting to avoid the difficult tasks and opt for the easy way out. However, this often leads us away from achieving our goals. We tend to make excuses and justify our actions, only to realize that we are the ones hindering our own success. The internal dialogue within our minds is often contributory to this. Tina Moser is an Entrepreneur, Growth Advisor, Podcast Host, Speaker, Certified Exit Planning Advisor, Professional Life Coach & Strategic Financial Director at Cultivate Advisors and also the host of Women Choosing Growth podcast. In this episode, Tina guides us towards adopting the right mindset to reach our goals. She empowers us to break through our self-imposed limits and overcome the limiting beliefs that hold us back from success. By delving into Tina's own life, we can learn how she connected with her core and became the successful person she was meant to be. This lesson isn't just relevant to business, but also applies to our relationship with food, eating, and body image struggles. Join us as we discover the path to lasting happiness and freedom. "To be successful you need to be at peace with yourself." - Tina Moser What you will learn from this episode: 03:07 - It's not a straight path no matter what 08:14 - Thinking beyond one's limits 09:48 - How different are women from men in terms of their mindset towards a big goal 11:48 - Building a plan and making things happen 14:36 - The right mindset to realizing your big goals 18:20 - Get uncomfortable to grow 19:18 - Treating your business like it should be and respecting boundaries 21:33 - What she thinks about 'culture' in business 23:46 - Tina's advice in dealing with failures and mistakes in life and business 28:40 - What success means for Tina 32:32 - Tina's empowering words: Be a better friend to yourself 33:25 - Get rid of blocks by talking to yourself Connect with Tina Moser: LinkedIn: https://www.linkedin.com/posts/tina-sue-moser-540379a Podcast: https://womenchoosinggrowth.com Valuable Resources: Free Monthly Hypnosis for Weight Loss Session Join Emotional Mastery Coaching with Leslie Connect With Leslie Thornton: Book A Clarity Call Watch Free Training Website Facebook LinkedIn Email: Leslie@hpwl.co If you enjoy the podcast, Would you please consider leaving a quick review on Apple Podcasts/iTunes in under 60 seconds? It brightens our day and helps us bring you incredible guests for top-notch content. Plus, I cherish reading every review! Click here to make a difference!
In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement. Jody walks us through:The concept of "Death to the Funnel" and the shift from traditional funnel structures to an infinity loop in customer journeysEvolution of the traditional marketing funnel to the "infinity loop"Re-envisioning content and the customer journeyUse of TOFU, MOFU, and BOFU in marketingAdapting to signals from potential customersCommunity-led growth, its evolution, and the significance of authentic relationships and value provision within communitiesQuick thinking, experimentation, and adaptation in today's marketing landscapeCreating a community versus sponsoring a communityThe impact of imposter syndrome in the marketing industryOvercoming self-doubt and seeking help in career transitionsChallenging the notion of being the "smartest person in the room"Key Links:Guest: Jody Spencer - https://www.linkedin.com/in/jodyspencer/Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption, and you can use it for free. Check out the template which I created to help companies connect growth hypotheses with behavioral patterns to uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesThis time we talked to Mohammed, formerly a Product lead on Apple Siri, Product Marketing Manager at Google, and currently a Co-founder of DesignPro. Mohammed shared his journey from studying at Stanford to building innovative products, and reflected on his time at Google and Apple, highlighting the different cultures and approaches to innovation. I felt so inspired after this conversation, especially when Mohammed shared how Steve Jobs entered their room to acquire Siri, how he embraced trial and error and be okay with failure, and how he uncovered that creativity is a fundamental aspect of human nature and should be prioritized in product development. Here are some highlights you can find in the episode:— Embrace trial and error and be okay with failure in the process of product design and development.— Customer obsession and understanding their desires and needs are crucial for successful innovation.— Timing is key in launching products, and being able to tell a compelling narrative is essential for engaging customers.— Creativity is a fundamental aspect of human nature and should be prioritized in product development.— Combining the disciplines of product design and product management can lead to more successful and innovative products.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com Share this episode with your like-minded colleagues and friends!Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Mohammed Abdoolcarim (DesignPro, ex-Apple & Google):* LinkedIn: https://www.linkedin.com/in/mscarim/* DesignPro: https://designpro.ai/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhat we've covered in this episode:01:26 Studying at Stanford University03:09 Creating Products at Stanford04:44 Working at Google08:14 Building Siri and Joining Apple12:29 Apple's Unique Culture13:57 Combining Product Design and Product Management19:16 Apple's Approach to Building Products22:14 Adapting to the Trend of AI26:38 Transitioning to a Founder Role29:35 Creating DesignPro35:05 Balancing Creativity and Operational Tasks40:42 Fulfilling Creative Routine as a Founder43:09 Memorable Moments at Apple45:14 Book Recommendation: Shoe DogResources referenced:* 15% discount for Self-serve Onboarding course (starts on 15th of April!): https://maven.com/growth-course/self-serve-onboarding?promoCode=growthmates* How Innovation Works by Matt Ridley: https://www.amazon.com/How-Innovation-Works-Serendipity-Technology/dp/0062916599* Creativity, Inc. by Ed Catmull: https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012* Shoe Dog: A Memoir by the Creator of Nike by Phil Knight: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135929If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — make your product adoption easy!Appcues is the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption, and you can use it for free. Check out the “5-step Growth Flow Review” template which I created to help companies connect growth hypotheses with behavioral patterns to uncover meaningful improvements. Find an example of Dropbox Onboarding inside the template and apply it to review any growth flows: appcues.com/growthmates Get a 15% discount for my Self-Service Onboarding courseIf you're keen on Mastering Product Growth and User onboarding, join the upcoming course starting on the 15th of April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 15% discount with promo code “growthmates”. Learn more and get early access → https://maven.com/growth-course/self-serve-onboardingThis time we talked to Rob Litterst who is leading HubSpot media and Building an insightful newsletter about Pricing in SaaS. We discussed his journey from sales to writing, the emerging trend of employee-generated content and a lot of things connected to user-centric pricing. If you listen to this episode, you will learn about:— Unethical pricing practices we should avoid— Why companies started shifting from Freemium to speed up monetization— And a dozen newsletters that Rob recommends to stay informed on important industry newsIf you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Rob Litterst (HubSpot media):* LinkedIn: https://www.linkedin.com/in/roblitterst/* Newsletter: goodbetterbest.substack.comWhere to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhat we've covered in this episode:00:00 Introduction and Background01:30 The Importance of Pricing in SaaS06:17 Employee-Generated Content11:15 Creating the Newsletter Good Better Best16:35 Introducing Newsletters in Companies34:14 Issues with Amazon Prime and Black Friday Strategies36:15 Ethical Pricing Practices38:04 Transparency in Pricing42:55 Trends in Pricing Pages50:05 The Rise of Subscription ModelsResources referenced:* 15% discount for Self-serve Onboarding course (starts on 15th of April!): https://maven.com/growth-course/self-serve-onboarding?promoCode=getteamdiscount* “Good Better Best” Newsletter: goodbetterbest.substack.com* Ben Thompson's Stratechery: https://stratechery.com/* Newsletter: https://www.packym.com/newsletter* Big Technology Newsletter: bigtechnology.com* James Clear's “The 3-2-1 Newsletter”: https://jamesclear.com/3-2-1* Chris Black's “How Long Gone” podcast* Pulling Weeds With Chris Black: https://www.gq.com/about/pulling-weeds-with-chris-blackIf you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC. I first learned about Gaetano back in 2020 when he was doing Demand Gen Live sessions with Chris Walker. What I love about his content on LinkedIn is that it's not fluffy and he's honestly trying to be helpful. We cover: Gaetano's past life as a music producer and songwriter; The MaaS Method (Marketing as a System) has 10 steps, or 3 parts. What do you think early stage startups should focus on out of these 3 parts; Define lead gen vs. demand gen and pitfalls you see with lead gen strategies; Advice for early stage startups that are prioritizing SEO as part of their content strategy; AMA: Gaetano asks me his burning question. Find Gaetano on LinkedIn: www.linkedin.com/in/officialg His website: https://officialgaetano.com Link to the LI posts I mentioned in this episode: This post and This post For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcast.furmanovmarketing.com 3. sign up to get my monthly early stage startup marketing newsletter where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — make your product adoption easy!Appcues is the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption, and you can use it for free. Check out the “5-step Growth Flow Review” template which I created to help companies connect growth hypotheses with behavioral patterns to uncover meaningful improvements. Find an example of Dropbox Onboarding inside the template and apply it to review any growth flows.Get a 15% discount for my Self-Service Onboarding course If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 15% discount before 15 March. Learn more and get early access → https://maven.com/growth-course/self-serve-onboardingThis time we talked to Matt Woods, a Product Manager focused on Product-led Growth, who helped companies like Coda increase key activation metrics by 60%, and introduce personalization experience that combines great UX and business impact. Matt also contributed to Reforge artifacts to share examples of his work as one of the earliest contributors to their program. Being a Product Manager, Matt has a fantastic website built with Coda full of insightful case studies. I personally learned so much from Matt, and if you listen to this episode, you will learn about:* The process of defining activation and aha-moment with examples from Coda* How connection to customers helped to uncover meaningful wins* The secrets behind collaboration between product managers and designers in Growth* and much moreIf you find our show valuable, please share it with your colleagues and friends. To receive all episodes right in your inbox — Subscribe to katesyuma.substack.com, your support means a lot. Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Matt Woods (Product Leader, ex-Coda):* LinkedIn: https://www.linkedin.com/in/matthewchristopherwoods/* Website: https://portfolio.mattwoods.io/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhat we've covered in this episode:00:00 Introduction and Website Creation03:11 Learning and Mission Statement07:12 Coda's Success Factors10:07 Product-Led Growth and Experimentation14:32 Defining Activation and User Behavior Insights34:33 Building a Partnership35:23 Challenges in Working Together36:23 Trust and Inclusion37:34 Understanding Motivations38:31 Embracing Collaboration39:44 Overcoming Communication Issues42:25 Fostering Creativity50:26 Building Healthy Partnerships56:25 Favorite Artifact: $100 Voting58:41 Favorite Book: Setting the TableResources referenced:* Reforge Artifact “Weekly outcomes update message at Coda”: https://www.reforge.com/artifacts/weekly-outcomes-update-message-at-coda* Welcome doc onboarding: https://portfolio.mattwoods.io/case-studies-how-i-work-3* 100-Dollar Voting Exercise: https://coda.io/@lshackleton/100-dollar-voting-exercise* “Radical Candor” by Kim Scott: https://www.amazon.com/-/en/Kim-Scott/dp/1250103509* “Managing Humans” by Michael Lopp: https://www.amazon.com/Managing-Humans-Humorous-Software-Engineering/dp/1430243147* “Setting the Table” by Danny Meyer: https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Exciting announcement! If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 10% discount before 15 March.Learn more and get early access → https://maven.com/growth-course/self-serve-onboardingThis time we talked to Emily Wang, CEO of Bento, previously Product Manager on Growth Team at Intercom. Emily shared her authentic story of becoming a founder, the role of leadership, creating a company culture, and building a strong team. Our conversation went beyond that, and we also discussed: * What's The Right Time to Introduce Experimentation* Why Killing Features is necessary to grow and evolve your product * Why the PLG model sometimes is not the right fit, and what we all should be aware of in the current market landscape If you find our show valuable, please share it with your colleagues and friends, and leave us a good review.Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Emily Wang, CEO of Bento:* LinkedIn: https://www.linkedin.com/in/emilyyidanwang/ * Website: https://www.trybento.co/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: https://katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhere to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/What we've covered in this episode:00:00 Emily's Mission to Start Bento03:46 Emily's Personal Mental Model Shift05:00 The Importance of Building a Company10:00 Understanding Different Parts of a Company12:14 The Right Time to Introduce Experimentation15:00 The Role of Leadership in Company Building16:44 Killing Features and Simplifying the Product17:12 Balancing Product and Design Team Priorities20:00 Creating a Company Culture22:32 Product-Led Growth and Finding the Right Fit25:00 Building a Strong Team30:00 Effective Communication within a Company34:47 Shifts in the Macro Environment and Impact on Product Growth40:00 Balancing Short-Term and Long-Term Goals47:33 Onboarding vs Everboarding45:00 Conclusion51:03 Where to Connect with EmilyResources referenced:* Get a 10% discount for the Maven course on Onboarding and Activation before 15th March: https://maven.com/growth-course/self-serve-onboarding* Behind the Cloud, Mark Benioff: https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/* Leadership and Self-Deception, The Arbinger Institute: https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Exciting announcement! If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 15% discount for your team (most value for PM + Product Designer together). Learn more and get early access → https://maven.com/forms/2c51ccWelcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now on Apple, Spotify, or watch on YouTube (new!).In this conversation, we invited Phil Vander Broek, Co-Founder at Dopt, previously Head of Growth and Business Platform Design at Dropbox. We decided to talk about User Onboarding and unpack all the truth we know about it. From this episode, you can learn: * How Dropbox approached User Onboarding and what they learned from experimenting with that* How Growth and Core teams collaboration looked at Dropbox* What Rituals can help in building a Growth Culture* and Best practices for User Onboarding from research with more than 80 companies. Beyond the Dropbox story, Phill shared his transition to becoming a Co-Founder at Dopt, and how his design background helped him play a founder role. If you find it valuable, please share it with your network and leave us a good review. Follow Growthmates podcast updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Phil Vander Broek, Co-Founder at Dopt:* LinkedIn: https://www.linkedin.com/in/philipvanderbroek/ * Website: https://www.dopt.com/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: https://katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhere to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/What we've covered in this episode:01:20 Approach to User Onboarding at Dropbox04:12 Surprising Behavioral Insights from User Onboarding Experiments11:57 Collaboration between Growth and Core Teams13:23 Rituals for Alignment and Building a Growth Culture21:44 Industry Trends in User Onboarding34:05 Transition to Entrepreneurship and Creating DOPT44:07 Insights and Learnings as a Founder46:28 The Connection Between AI and User Onboarding47:16 Favorite Example of User Onboarding47:29 Interactive Guides50:10 Tooltips vs Checklists51:10 Recommended Resources53:08 ConclusionResources referenced:* Product Led Onboarding playbook: https://blog.dopt.com/product-led-onboarding-playbook * The State of User Onboarding — report from 80+ companies: https://onboard.report/* The Mom Test by Rob Fitzpatrick: https://www.momtestbook.com/* How to determine your activation metric from * I bet you are doing product activation all wrong from * Get early access to the Maven course on Onboarding and Activation (15% discount for teams): https://maven.com/forms/2c51cc If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055
Receiving negative feedback is always tough. But when it's coming from someone you really respect, It can feel brutal.As painful as it was for Leah Tharin, Growth Advisor for scaling B2B companies, to hear that she was thinking too small, it eventually defined how she worked, reset her expectations, and strengthened her leadership style.In this episode, Leah shares her story of evolving in her growth career and overcoming the stumbles her ego caused along the way. Listen to discover how there's always an opportunity for growth.In this episode, you'll learn:1. Your biggest growth is on the other side of brutal, yet constructive feedback2. Identifying your learning pattern allows you to better structure your self-education and retain the things you consume3. It's important to understand and notice your emotions and talk about them with othersThings to listen for:[10:45] Growing in the messy middle[13:04] The watershed moment that altered Leah's career[21:27] Learning to zoom out and slow down[25:00] Continuing with a struggling business[26:16] The superpower of a growth mindset[28:53] Managing the spectrum of self-doubt[37:14] Improving from poor presentationsResources:- Connect with Leah on LinkedIn- Check out Leah's PLG Course- Listen to The Productea with Leah Podcast- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues
On this episode of Embracing Erosion, Devon chats with Tony Yang, the Growth Advisor to portfolio companies at Mucker Capital and MuckerLab, and the CEO & Co-founder of RevOptica. They discuss how early-stage companies need to think about growth, the most common mistakes startups make, product-centric messaging vs outcome-based messaging, the difference between demand creation and demand capture, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support
Navigating the world of marketing, especially the digital space, can be a challenge for business owners looking to boost profits and turn potential customers into loyal customers. But here's the deal – when done right, it's like unlocking a superpower for your business that can help you build, grow, and scale your business. Digital marketing is essential for every founder who wants to understand their customer preferences, needs, and pain points. Its power lies in data analytics, which allows you to understand your customer journey, create targeted approaches, and strategize your product to consistently and optimally deliver your promise. In this episode, we're joined by Mikael Dia, a Growth Advisor passionate about helping businesses convert strangers into loyal customers. As Founder & CEO of Funnelytics, Mikael brings insights into digital marketing and analyzing marketing funnels to help you pinpoint what's working and optimize for greater success. Tune in and discover how digital marketing can be a game-changer for your business! Key Highlights from The Show [02:24] Introduction to the show with Mikael Dia [02:44] The bottlenecks Michael has helped his clients overcome [03:54] Why digital marketing seems so complicated [06:00] Marketing vs. making money online [06:57] How to tie customer journey with the analytics and data [10:02] Removing bottlenecks in your product and end-user experience [11:54] The people who need to understand the customers in the business [14:58] Removing bottlenecks by creating an operating system [18:11] Tips on how to prevent customers from shunning away [22:05] What Mikael is doing to overcome his bottleneck as a founder [23:56] The formula of business and why it's different in every business [27:56] Why letting go is not just about hiring and delegation [33:14] Mikael's one practical recommendation to founders on retention [36:38] How to reach out and connect with Mikael [37:01] Wrap-up and end of the show Notable Quotes · Digital marketing is the art and science of converting strangers into customers, and there are fundamentals you must learn across various phases. · Growing and building a business is not a tactic; there are other components to making that happen. · As the founder, not everyone will be as potent as you, and letting go is not just about hiring; you can't hire more people when the revenue doesn't add up. · The retention side of things is where your business scales and grows; you have to deliver to retain. · Closing and attracting are by-products of having a solid product that consistently delivers what it promises. Connect With Mikael Dia LinkedIn: https://www.linkedin.com/in/mikaeldia/?originalSubdomain=ca Download the eBook 8 Tactics To Thrive as An Entrepreneur https://www.laurentnotin.com/get-my-ebook ----- How much of the bottleneck in your business are you? Don't underestimate the bottleneck's impact. Take the Bottleneck Index and find out your bottleneck score now!
In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.Specifically, Sri discusses:- Product-market fit as a cornerstone for successful growth.- The critical role of high-quality founders and executives in building a talented team.- Strategies for identifying and effectively reaching target audiences.- Advocating for a focus on payback periods over traditional CAC and LTV metrics.- Insights from Opendoor on managing capital risks and strategic asset management.- The importance of a human-centric approach in B2B marketing.- Effective growth hacks, illustrated by Opendoor's MLS bidding strategy.- The challenges and tactics of customer acquisition in B2C marketing.Resources Mentioned:Sri Batchu - https://www.linkedin.com/in/sribatchu/Ramp Website - https://www.linkedin.com/company/ramp/Opendoor Website - https://www.opendoor.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup
Tamara Loehr is an award-winning 8-figure Growth Advisor, recently named Forbes Top 11 Most Impactful Leaders. Tamara is an Investor, Mentor, Author and Speaker committed to driving impact by supporting others to grow their business and use it as a force for good.We discuss Tamara's journey as a musician and songwriter, her transition into entrepreneurship, and the importance of finding purpose in business. Tamara shares insights on creativity, problem-solving, and the power of tapping into one's zone of genius. She also emphasizes the need for self-care, mental fitness, and nurturing the five extensions of being: self, family, community, business, and Mother Nature. Throughout the conversation, Tamara highlights the value of positive mindset, surrounding oneself with like-minded individuals, and making decisions based on both logic and intuition.___Get your copy of Personal Socrates: Better Questions, Better Life Connect with Marc >>> Website | LinkedIn | Instagram | Twitter Drop a review and let me know what resonates with you about the show!Thanks as always for listening and have the best day yet!*Behind the Human is proudly recorded in a Canadian made Loop Phone Booth*Special props
In this episode, Leah Tharin, Growth Advisor for scaling B2B companies, dives into how she grew her audience on LinkedIn and Substack from 0 to 40,000 subscribers in just one year.Previously, Leah was the Head of Product at DeinDeal and Jua, and led the core product at Smallpdf to over 50 million monthly active users. Specifically, Leah shares how to:Define your audience and find your unique voice.Tailor content to meet your audience's needs effectively.Transform your audience into a thriving community by extending your presence beyond social platforms through the use of podcasts, newsletters, and chat platforms.Identify and engage with superfans across various mediums.Plan meetups to build deeper connections with your community.Resources:Product-led Growth for B2B Courses: https://maven.com/leah-tharin Productea with Leah Podcast: https://www.leahtharin.com/p/the-productea-with-leah Leah's newsletter and blog: https://www.leahtharin.com This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup
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