Podcasts about mohr davidow

Bill Davidow is an icon in the venture capital world having made his first $5,000 venture investment in the 1960s before starting Mohr Davidow in 1985. This week’s episode of AI and the Future of Work is a fascinating discussion with Bill about his new book "The Autonomous Revolution: Reclaiming the Lives We’ve Sold to Machines”. This is a rare opportunity to learn secrets from one of the greats who helped launch the 8086 chip at Intel before planting the seeds that became today's venture capital industry.Bill on how today's autonomous revolution relates to the previous agricultural and industrial revolutions: "If we could figure out a way to adjust in an era of scarcity we should be able to adjust in an era of abundance." Listen and learn…What Silicon Valley was like in the 80s and how it has changed. The future of labor and why we’re measuring productivity the wrong way. What Bill means when he says we’ve locked ourselves in algorithmic prisons. How Bill proposes we mitigate the impact of AI bias. What are the attributes of the best entrepreneurs Bill has coached. This is a special one. Enjoy!

In this episode, Geoffrey Moore and Michael Barbera discuss the Technology Adaption Lifecycle. The Technology Adoption Lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face when transitioning from early adopting to mainstream customers. It has sold more than one million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting. Michael Barbera is an award-winning consumer psychologist and strategy consultant for Fortune 50 companies. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, marketing, and long-term business strategies. Michael is currently employed as the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list and several television programs show as ABC’s Shark Tank and Bravo’s Million Dollar Listing. Michael shares his research and experiences as a keynote speaker for public and private organizations, as the host of the Clicksuasion podcast, and twice for TED to discuss human perception of gender-neutral restrooms. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer experiences and business growth strategies.

How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale category development and high performance content syndication. He’s undertaken marketing strategy and programs that strategically develop and deliver revenue at growth firms fortunate to expand into category leaders including MobileIron, Broadcom (Epigram), Cisco, Fortinet and Juniper. He helped build many of these award-winning marketing teams from day one by partnering with leading VCs including Accel, Benchmark, Foundation, Mohr Davidow, Norwest, Redpoint, Sequoia and Storm. • Adam founded APS Marketing in 2015 to offer Product marketing as a Service for content creation, marketing planning and ROI program development. He focuses on client needs in Big Data, enterprise software, networking, security, semiconductors and mobility. Services APS Marketing offers include defining a measurable B2B Marketing strategy and industry-relevant content. The results deliver revenue-driven goals including sales & product marketing content creation and the implementation of global GTM programs. Key Takeaways: • If there is a shift in your industry and you have to cannibalize one of your own products, do it before somebody else will. • Product Marketing defines what your services are, their benefits for a customer, and how you’re better from your competitors. You need to make it easy for people to understand what problem you’re solving in order to make a sale. • In order for your marketing strategy to work, all three marketing categories have to be aligned. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: product marketing, sales, software business Facebook Status: Adam Stein and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider. They talk about the right time to cannibalize your own product and defining what your benefits for a customer are. Twitter Status: @apstein2 and @shiraabel discuss product marketing and providing sales teams with the right tools on this week’s episode of #SaaSInsider.

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting. Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders. Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three. Ian Farrar and Geoffrey Moore Discuss:- Crossing the Chasm Lean Start Up J and S curve effect Growing to Scale in B2B2C Markets When to seek investment Niching down Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Elizabeth Burstein, VC at Mohr Davidow, Ex-PM at Linkedin talks about the Traction Gap framework, her transition from PM to VC, her product philosophy and how she led one of the biggest overhaul of the Linkedin homepage.

Dr. Geoffrey Moore is an author, speaker, and advisor whose work focuses on the market dynamics surrounding disruptive innovations. As the managing director of Geoffrey Moore consulting, he splits his time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Dr Moore’s first book, Crossing the Chasm, has sold over a million copies and focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. He is also a founder of three firms, including The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.