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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Matt Maloney, SVP of Global Sales at Fireblocks. The discussion dives deep into Matt's background in B2B sales, his journey into the world of cryptocurrency, and how Fireblocks is revolutionizing blockchain security. Matt shares insights on the importance of adaptable, coachable sales teams and the application of traditional sales disciplines to new and emerging markets. The conversation also touches on strategic decision-making when entering new markets, the relevance of a strong ideal customer profile, and how foundational sales processes like MEDDPICC contribute to scaling success. The episode concludes with a nod to the influential book 'Inside the Tornado' by Geoffrey Moore and its relevance to Fireblocks' strategy.ADDITIONAL RESOURCESLearn more about Matt Maloney:https://www.linkedin.com/in/matt-maloney-75698/Read Force Management's Guide to Embedding AI In Your B2B Sales Organization: https://hubs.li/Q03ldrzD0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:13] Matt Maloney's Journey into Crypto[00:02:55] Understanding Fireblocks and Blockchain[00:06:36] The Role of Stablecoins[00:10:28] Security Challenges in Crypto[00:23:18] Adapting Traditional Sales Disciplines to Emerging Markets[00:34:44] Mitigating Risk in Emerging Markets[00:35:07] The Importance of Continuous Development[00:37:11] Building Trust and Credibility[00:38:07] Characteristics of Successful Salespeople[00:39:41] Company Responsibility in Employee Development[00:41:02] Aligning Company Goals with Sales Strategies[00:46:05] Avoiding Shiny Object Syndrome[00:48:36] The Role of Ideal Customer Profiles[00:49:43] Lessons from Mentorship and Experience[00:58:00] The Innovator's JourneyHIGHLIGHT QUOTES"Your job is to figure out hitting the number and making sure you're calibrating your resources, that you hit the number, because that's foundation to our jobs as sales leaders.""If you can be part of a disruptive movement... it could be game-changing.""You need people that are coachable that will take the time to listen and learn about what this market is."
In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today's entrepreneurs must adapt to meet the expectations of a rapidly shifting market.From navigating disruptive innovation to avoiding false signals of early success, Geoffrey delivers a masterclass in understanding the pragmatist mindset, market timing, and the reality of business in 2025. Whether you're launching a new product, scaling your company, or simply trying to stay ahead of the AI curve, this conversation is packed with insights you won't find anywhere else. Get ready to think deeper, market smarter, and grow faster—this is one episode you won't want to miss.Key Takeaways: 1. Crossing the chasm is still the greatest challenge for tech companies aiming to scale—especially in B2B.2. Early adopters want vision and potential, but pragmatists want risk reduction and proof.3. False signals from visionary buyers can create dangerous overconfidence before mainstream traction exists.4. To cross the chasm, you must solve a painful, urgent problem for a very specific customer segment.5. AI is redefining the adoption lifecycle, but the fundamentals of market timing and trust still apply.6. Creating your own category and competitors is critical—mainstream buyers need options to validate their choice.7. Every disruptive product needs a “whole product” ecosystem before it becomes scalable.8. Business buyers face real risk when changing processes—unlike consumers, they don't jump without justification.9. Social media, especially LinkedIn, is becoming noisier—real value comes from thought leadership, not self-promotion.10. Writing a business book is about building long-term impact and platform—not immediate profit.
Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures.About YuvalYuval Yeret is a Product/Scaling/Agility Coach focused on helping product/tech leaders scale their organizations without slowing down, improving outcomes by leveraging flow, agility, and product orientation. (while avoiding the dogma and process BS of Agile Theater). Yuval is a globally recognized expert on scaling w/ agility, a SAFe Fellow, a Professional Scrum Trainer, and a co-author of the Kanban Guide for Scrum Teams. These days Yuval is focused on helping organizations evolve from Feature Factories to Empowered Product Organizations, as well as helping deeper tech organizations develop a pragmatic agility strategy. Yuval shares his insights on scaling w/ agility at https://yuvalyeret.com/scaling-with-agility-newsletter/Chapters(00:00) - Introduction and Guest Welcome (00:17) - Yuval's Background and Journey into Agile (01:35) - Early Days of Agile (03:56) - Transition to Consulting and Coaching (07:21) - Agile's Evolution and Current State (09:46) - Challenges and Criticisms of Agile (17:30) - Future of Agile and Role Adaptation (22:18) - Advice for Agile Practitioners (30:22) - Reflecting on Agile Leadership (31:24) - Anecdote: Transition from FileMaker to Web Development (34:57) - The Future of Agile and Product Operating Models (39:20) - Adapting Skills for New Opportunities (41:48) - Navigating Organizational Change (44:47) - Strategies for Career Pivoting (48:01) - The Role of Scrum Masters in Modern Organizations (52:00) - Consulting and Value Proposition (57:55) - Closing Thoughts and Resources Notable Quotes"What happened over the years is... agile has become mainstream for most of corporate America, technology organizations and product companies. And this created the reality where the people that are, the organizations that are currently adopting agile are the late adopters.""[Late adopters] are slapping names like Scrum Master and Sprint and User Story and Daily Scrum... on the way that they've been doing things already. And it's like lipstick on a pig. It's not really creating any impact other than a bad name for Agile and a bad name for people in these roles.""The biggest issue with Agile... is the over-reliance on specific roles in organizations.""We will have a significantly smaller number of people that dedicate their career to something like agile, whatever it's called. You will need to specialize. You will need to start to think like consultants need to start to think and build your content solar system."Yuval's Links and Other ResourcesYuval's article on "The Future of Agile Roles and Agility"Yuval's private podcast on navigating the landscape of Agile theater, feature factories, and product operating models"Crossing the Chasm" by Geoffrey Moore (book on technology adoption)Netflix culture book (featuring the "Netflix question")The career mini-course that Jonathan mentioned: Unblock Your Career by Shachar Meir ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
Aledade CEO, Dr. Farzad Mostashari, and best-selling author Geoffrey Moore explore how the concepts in Moore's influential book, “Crossing the Chasm” can be applied to accelerate adoption of value-based care. In order to move to mainstream adoption, it's crucial to focus on the niche market of “pragmatists in pain” who have an urgent need that the current system isn't solving. Our co-host Sean Cavanaugh, chief policy officer at Aledade, points out that oftentimes in the traditional fee-for-service model, the pragmatists in pain are independent primary care clinicians. Moore and Dr. Mostashari also share insights and recommendations for the new administration from their recent article, including focusing on primary care, defining the competition and paving the way for simplifiers who can help clinicians navigate the complexities of value-based care. Using this framework, the Center for Medicare & Medicaid Services (CMS) could accelerate expansion of value-based care to the majority of the nation's primary care clinicians as well as their patients. Connect with us at acoshow@aledade.com or visit the Aledade Newsroom.
(0:00) Intro(1:15) About the podcast sponsor: The American College of Governance Counsel(2:02) Start of interview(2:48) Jorge's origin story(6:03) His executive career in Silicon Valley (including computer and semiconductor industries)(9:00) On his board experience (he has served in ~20 boards)(11:32) Distinctions between serving on different types of boards (public/private/non-profits/etc). On non-profits: "the board is really there for what they call the 3 W's: wisdom, work, or wealth."(12:55) On startup governance.(19:24) On the backlash on ESG/DEI and his book Differences that Make a Difference (2019). "I think the companies that embarked on DEI programs for the sake of checking a box or purely for the sake of compliance are the ones that need to change or got in trouble."(28:49) Differences between CEO coaching and board membership. "Most engineers need to get way better at EQ. When you get into leadership, it's a lot more about influence than being right."(31:26) On founder-led companies and governance.(37:00) On the impact of AI on business and boards. *Reference to E162 with Nora Denzel on NACD's BRC on tech in the boardroom.(44:30) On trend of AI companies incorporating as PBCs.(46:55) Books that have greatly influenced his life:Good to great by Jim Collins (2001)Crossing the Chasm, by Geoffrey Moore (1991)The Hard Thing About Hard Things, by Ben Horowitz (2014)Philosophy: Buddhism(48:42) His mentors: parents, Russell Redenbaugh, and his karate instructor.(51:44) Quotes that he thinks of often or lives his life by. (52:37) An unusual habit or an absurd thing that he loves. Sports examples and analogies with business world.(54:38) On the impact of work from home. "Trust has gone from imperative to imperiled"(58:00) The living person he most admires: Reed Hastings. *Reference to Netflix board case studyJorge Titinger is the founder and CEO of Titinger Consulting, a boutique consulting firm focused on strategy development, the cultural aspects of M&A, corporate transformations and leadership coaching. You can follow Evan on social media at:X: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__To support this podcast you can join as a subscriber of the Boardroom Governance Newsletter at https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License
Als Product Owner ist es essenziell, sich kontinuierlich weiterzuentwickeln und die richtigen Werkzeuge für die tägliche Arbeit zu nutzen. In der neuesten Episode der Produktwerker geht es genau darum: Welche Methoden für Product Owner sind wirklich relevant? Eine der wichtigsten Grundlagen ist die Produktvision. Hier hilft das Product Vision Canvas bzw. das Product Vision Board (von Roman Pichler), um ein gemeinsames Verständnis im Team und mit Stakeholdern zu schaffen. Ob mit dem Framework von Roman Pichler oder dem Positioning Statement von Geoffrey Moore – entscheidend ist, dass die Produktvision klar und lebendig bleibt. Eng verknüpft mit der Produktvision ist das Thema Roadmapping. Klassische, feature-getriebene Roadmaps sind längst überholt. Stattdessen setzen erfahrene Product Owner auf Outcome-orientierte Roadmaps, etwa in Form der Now-Next-Later-Roadmap. Dabei geht es nicht darum, starre Zeitpläne einzuhalten, sondern den Fokus auf die gewünschten Wirkungen zu legen. Für eine sinnvolle Planung ist außerdem Story Mapping unverzichtbar. Diese Methode hilft, eine holistische Sicht auf das Produkt zu behalten, Features sinnvoll zu priorisieren und das Team in die richtige Richtung zu steuern. Jeff Patton hat mit dem User Story Mapping eine Praxis entwickelt, die das Verständnis für Wirkungsschnitte und Priorisierung stärkt. Ein weiteres wertvolles Tool im Werkzeugkasten eines Product Owners ist der Opportunity Solution Tree (OST), bekannt aus Teresa Torres' Buch Continuous Discovery Habits. Der OST ermöglicht es, Business-Ziele mit Kundenbedürfnissen zu verknüpfen und den besten Weg zur Lösung abzuleiten. Etwas älter, aber genauso wirksam ist das Impact Mapping von Gojko Adzic – ein strukturierter Ansatz, um zu visualisieren, welche Akteure ihr Verhalten ändern müssen, damit das Produkt erfolgreich wird. In der täglichen Arbeit von Product Ownern spielen Annahmen eine große Rolle. Doch oft sind diese weder hinterfragt noch belegt. Hier kommt das Assumption Mapping ins Spiel. Mit dieser Methode von David J. Bland lassen sich Annahmen systematisch priorisieren und durch gezielte Experimente validieren. Auch das Arbeiten mit User-Feedback gehört zu den essenziellen Methoden für Product Owner. Hier hilft der Interview-Snapshot aus Teresa Torres' Discovery-Ansatz, um strukturierte Erkenntnisse aus Nutzerinterviews zu ziehen. In Kombination mit dem Value Proposition Canvas von Alexander Osterwalder lassen sich die relevanten Pain Points und Gains der Nutzer noch klarer herausarbeiten. Natürlich darf auch das Thema User Stories nicht fehlen. Diese Technik ermöglicht eine nutzerzentrierte Formulierung von Anforderungen. Doch User Stories sind nur so gut wie ihre Akzeptanzkriterien und die Fähigkeit, sie sinnvoll zu schneiden. Deshalb ist es entscheidend, nicht nur das Schreiben, sondern auch das Splitting von User Stories zu beherrschen. Ein weiterer Bereich, der oft unterschätzt wird, ist das Stakeholder-Management. Ohne eine gezielte Strategie kann die Vielzahl an Stakeholdern schnell zur Herausforderung werden. Das Power-Interest-Grid hilft dabei, die richtigen Prioritäten zu setzen und Stakeholder effektiv einzubinden. Daneben sehen wir noch eine elfte Methode, quasi als "Bonus-Thema", das in den letzten Jahren immer wichtiger wird: AI-Prompting. Die Fähigkeit, mit Tools wie ChatGPT oder Perplexity effizient zu arbeiten, kann für Product Owner einen enormen Vorteil bringen – sei es für die Generierung von Ideen, die Analyse von Feedback oder die Strukturierung von Informationen. AI wird zunehmend zum Wingman für Product Owner und sollte daher als fester Bestandteil des Methodensets verstanden werden. Diese zehn Methoden für Product Owner sind nicht nur theoretische Konzepte, sondern praxisbewährte Werkzeuge, die den Alltag eines POs erleichtern und das Produktmanagement auf ein neues Level heben. Welche dieser Methoden setzt du bereits ein? Und welche fehlt deiner Meinung nach in dieser Liste?
Nan Yu is the head of product at Linear, one of the most beloved and fastest-growing B2B SaaS products out there today, and the gold standard for high-performing tech teams. In our conversation, we discuss:• Why speed and quality aren't actually at odds• Linear's unique approach to product development• Nan's systematic approach to creativity• Linear's philosophy on deadlines• The “double triangle” framework for product management• Nan's approach to landing his dream product roles• Much more—Brought to you by:• Sinch—Build messaging, email, and calling into your product• Paragon—Ship every SaaS integration your customers want• Wix Studio—The web creation platform built for agencies—Find the transcript at: https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu—Where to find Nan Yu:• X: https://x.com/thenanyu• LinkedIn: https://www.linkedin.com/in/thenanyu/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Nan Yu and Linear(04:54) Survey insights: Linear vs. Jira(07:51) The speed vs. quality myth(09:24) Building and iterating quickly(15:31) Avoiding bloat in enterprise software(23:57) Understanding user needs deeply(30:09) How to approach customer calls(34:10) Creating strong emotional hooks(40:31) Managing the product backlog(44:46) Systemizing creativity(48:16) Demo: Saving drafts in Linear(51:38) Breaking constraints and building at extremes(54:15) Adopting new tools(58:22) The “double triangle” framework for product management(01:04:23) Effective job-hunting strategies for PMs(01:09:15) Thoughts on deadlines(01:14:15) Lightning round—Referenced:• Jira: https://www.atlassian.com/software/jira• Linear: https://linear.app/• Patrick Collison's post on X: https://x.com/patrickc/status/1869422495985750459• Magnus Carlsen on X: https://x.com/magnuscarlsen• Hikaru Nakamura on X: https://x.com/gmhikaru• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• Customer Request feature on Linear: https://linear.app/customer-requests• Everlane: https://www.everlane.com/• Schlep Blindness: https://paulgraham.com/schlep.html• Linear's triage tool: https://linear.app/docs/triage• Patrick Collison's post about mental models on X: https://x.com/patrickc/status/1443215022029619200• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Unpacking Amazon's unique ways of working | Bill Carr (author of Working Backwards): https://www.lennysnewsletter.com/p/unpacking-amazons-unique-ways-of• Mode: https://mode.com/• The Diplomat on Netflix: https://www.netflix.com/title/81288983• Sakura Micron pens: https://www.amazon.com/SAKURA-PIGMA-MICRON-ESSENTIAL-COLORS/dp/B07VJFXT3C/—Recommended books:• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986• The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
How can marketers add value and lead with confidence? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and is joined by Leo McCloskey, VP of Marketing at Echodyne. Together, they discuss the evolving role of marketing in B2B, government sectors, and strategic marketing. With years of experience, Leo shares his approach to building trust, fostering team collaboration, and addressing complex challenges in long sales cycles.What you'll learn:Why emotional intelligence matters in marketing leadership.The unique challenges of marketing in the government sector.How consistency builds trust and credibility over time.The role of technical expertise in creating effective teams.Whether you're a marketing leader or just starting out, this episode offers practical takeaways to strengthen your skills and understanding.About Leo McCloskeyLeo is engaged in the design, build, delivery, iterative development, and messaging of technology-related brands, products, and services. His experience stretches across consumer, enterprise, and government sectors for mature companies with dominant positions in established markets and startups with innovative technologies and products entering new markets. Underling all the movement and effort is an ongoing study of human factors amidst the ambitions of teams, managers, businesses, and brands. Leo's studies in languages, histories, and cultures complement his experience living, traveling, and working across Asia, USA, and Europe. He lives in the Pacific Northwest, believes everyone needs a Local, and is otherwise consumed by family, friends, and fun.LinksFull show notes: Unicorny.co.ukWatch the episode: https://youtu.be/FvmvUPGVtfgLinkedIn: Leo McCloskey | Rachel FairleyWebsite: EchodyneSponsor: Selbey AndersonOther items referenced in this episode:Crossing the Chasm by Geoffrey Moore
How can marketers add value and lead with confidence? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and is joined by Leo McCloskey, VP of Marketing at Echodyne. Together, they discuss the evolving role of marketing in B2B, government sectors, and strategic marketing. With years of experience, Leo shares his approach to building trust, fostering team collaboration, and addressing complex challenges in long sales cycles.What you'll learn:Why emotional intelligence matters in marketing leadership.The unique challenges of marketing in the government sector.How consistency builds trust and credibility over time.The role of technical expertise in creating effective teams.Whether you're a marketing leader or just starting out, this episode offers practical takeaways to strengthen your skills and understanding.About Leo McCloskeyLeo is engaged in the design, build, delivery, iterative development, and messaging of technology-related brands, products, and services. His experience stretches across consumer, enterprise, and government sectors for mature companies with dominant positions in established markets and startups with innovative technologies and products entering new markets. Underling all the movement and effort is an ongoing study of human factors amidst the ambitions of teams, managers, businesses, and brands. Leo's studies in languages, histories, and cultures complement his experience living, traveling, and working across Asia, USA, and Europe. He lives in the Pacific Northwest, believes everyone needs a Local, and is otherwise consumed by family, friends, and fun.LinksFull show notes: Unicorny.co.ukWatch the episode: https://youtu.be/FvmvUPGVtfgLinkedIn: Leo McCloskey | Rachel FairleyWebsite: EchodyneSponsor: Selbey AndersonOther items referenced in this episode:Crossing the Chasm by Geoffrey Moore
Is your tech enterprise stuck in internal battles while startups are disrupting the market? We're bringing back one of our top episodes where Geoffrey Moore, renowned author and advisor, dives into the dynamics of startup and established tech enterprises. His insights are based on decades of consulting and are highlighted in his pivotal works, "Crossing the Chasm" and "Zone to Win." This episode remains highly relevant and popular for its deep dive into strategic company transformations and how businesses can effectively adapt and thrive in a rapidly evolving market. Geoffrey outlines the crucial strategies for maintaining momentum and the common pitfalls that even the most iconic companies can fall into. Revisit this insightful discussion, sponsored by Physician Growth Accelerator, and equip your enterprise with the knowledge to face both external threats and internal challenges head-on. Join us to learn more about: Metrics for success in each of the 4 zones How to effectively move from the incubation zone to the transformation zone Challenges to overcome in the transformation zone Common mistakes iconic tech companies made before their downfall The role of acquisition in scaled transformation Resources from this episode: Get the free MedTech Talk Tracks for Action Crossing the Chasm Zone to Win Social Media: Connect with Geoffrey Here Connect with Zed on LinkedIn Connect with Clark on LinkedIn
In this episode of Grow a Small Business, host Troy Trewin interviews Damien Cantelo, co-founder of Apollo Secure, shares his journey leading an 8-member team while navigating the challenges of a failed GPS deal. He discusses the importance of resilience and strategic cash flow management in protecting small businesses from cyber threats. Damien also emphasizes the value of learning from setbacks and how adaptability is crucial for long-term success. Tune in for insights on fostering a secure business environment and the lessons learned along the way. Other Resources: Discover expert cybersecurity strategies to safeguard your business and achieve peace of mind, featuring insights from Damien Cantelo. Discover how Andrew Miller scaled his solo startup to a $500K annual revenue powerhouse with 7 team members, sharing key strategies for transforming early-stage companies and achieving work-life balance. Andrew Miller. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Damien Cantelo identified that one of the hardest things in growing a small business is listening to customers and ensuring that your product or service aligns with their needs. He mentioned that entrepreneurs often become too attached to their original ideas and may struggle to let go of their initial concepts. Instead, they must be disciplined enough to adapt based on what customers actually want, even if it differs from their original vision. This can be a continuous challenge as business owners navigate their growth journey. What's your favourite business book that has helped you the most? Damien Cantelo highlighted "The Lean Startup" by Eric Ries as a significant book that serves as a Bible for tech startups. Additionally, he recommended "Crossing the Chasm" by Geoffrey Moore, which he considers timeless and still relevant today, especially for understanding market dynamics in various business contexts. These books have greatly influenced his approach to business and product development. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Damien Cantelo recommends the "Built to Sell" podcast for valuable insights on building and selling businesses. He also appreciates John Warrillow's podcast, which complements his books, along with April Dunford's resources on marketing and positioning for effective business differentiation. Additionally, he suggests exploring cybersecurity podcasts for niche industry insights. What tool or resource would you recommend to grow a small business? Damien Cantelo recommends cash flow forecasting in Excel as an essential tool for growing a small business, highlighting the importance of understanding cash inflows and outflows. He emphasizes that, despite the availability of various sales and marketing automation tools, effective cash management remains critical for business sustainability. What advice would you give yourself on day one of starting out in business? Damien Cantelo advises that on day one of starting out in business, one should "stick with it" and be prepared for a long and challenging journey. He echoes Winston Churchill's sentiment that if you're going through hell, you should keep going, emphasizing the importance of perseverance in overcoming obstacles. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Listening to your customers is the key to evolving your business – Damien Cantelo Perseverance is essential; if you're going through hell, keep going – Damien Cantelo Don't be afraid to pivot; the market knows what it wants – Damien Cantelo
In today's environment, innovation is recognized as a critical business practice, but do companies encourage innovation to the fullest? Do business leaders feel secure in allowing ideas to grow and potentially sprout into a completely new organization? In this episode, Dr. Andre LePlume shares insights from his extensive research on spinout ventures explaining how companies can benefit from encouraging employees to form internal corporate ventures and pursue innovative ideas. Based on his book, Spinout-Ventures-Transitioning-Employees-Entrepreneurs, he also expresses his view that the best new companies aren't founded in garages, but rather come from a place of keen knowledge and understanding of the needs in a market. Episode Highlights: - Defining Spinout Ventures: Spinouts are created using knowledge and resources transferred from a parent organization. They can ultimately benefit the company even if the spinout founder creates a new company as it may offer needed services. - Encouraging Innovation: Andre points out the need for businesses to create an innovative culture, allowing employees the freedom to explore and develop new ideas internally and externally. - Success in Spinouts - These founders typically have greater experience, are more knowledgeable, and have positive support systems compared to other founders. - Case Study - Zoom: Zoom emerged as a successful spinout from Cisco, highlighting the potential of spinouts to revolutionize industries. - Navigating Legal Challenges: He notes the evolving legal landscape around non-competes and intellectual property, and how businesses can manage these issues to encourage spinouts. - Recommended Reading: "The Innovator's Dilemma" by Clayton Christensen; "Crossing the Chasm" by Geoffrey Moore; and "Zero to One" by Peter Thiel. Dr. Andre Laplume is a co-author of Spinout-Ventures-Transitioning-Employees-Entrepreneurs. Andre is a Full Professor in Entrepreneurship and Strategy at the Ted Rogers School of Management, which is part of Toronto Metropolitan University. Laplume researches the intersections where new entrants and incumbent firms meet to break down the barriers facing entrepreneurs while helping managers deal with entrepreneurial ambitions in their organizations. His research has appeared in top journals like Human Relations, Journal of International Business Studies, and Journal of Business Research, among others. He received his PhD in Management from the University of Manitoba in Winnipeg, and spent seven years at Michigan Tech, teaching in its MBA program. Earlier, Laplume was a business and information technology consultant, helping clients integrate businesses and automate units. He is a frequent judge at entrepreneurship pitch competitions and an experienced entrepreneur, having launched a startup while in Michigan. Connect with Andre: LinkedIn: https://www.linkedin.com/in/andre-laplume-90639433/ Book: Spinout Ventures: Transitioning Employees Entrepreneurs can be found on Amazon Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/ Twitter: @DisruptiveCEO #spinout #innovation #CEO #AI #Tech #Enterprise #startup #startupstory #founder #business #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Uri Levine is the co-founder of Waze, the world's largest community-based traffic and navigation app, acquired by Google for over $1 billion. He's also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He's most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, hailed by Steve Wozniak as the “Bible for entrepreneurs.” Uri is dedicated to creating impactful startups that solve real-world problems and has seen everything from failure to moderate success to big success. In our conversation, we dig into:• Why falling in love with the problem is key to startup success• The phases of the startup journey and how to navigate them• Why firing is more important than hiring• How Waze iterated to achieve product-market fit• Tactics for telling a compelling story when fundraising• Much more—Brought to you by:• Vanta—Automate compliance. Simplify security• Mercury—The powerful and intuitive way for ambitious companies to bank• LinkedIn Ads—Reach professionals and drive results for your business—Find the transcript at: https://www.lennysnewsletter.com/p/lessons-from-uri-levine—Where to find Uri Levine:• X: https://twitter.com/urilevine1• LinkedIn: https://www.linkedin.com/in/uri-levine• Website: https://urilevine.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Uri's background(02:50) Falling in love with the problem(09:03) Signs this is a big enough problem(10:54) The importance of passion(12:06) A pivot example(14:01) Where to find startup ideas(21:57) Finding product-market fit at Waze(29:45) The different phases of a startup journey(36:47) What investors don't want to hear(39:53) Fundraising tips(48:02) How to make your presentations stronger(50:32) A wild fundraising story(53:46) Firing and hiring(59:50) The 30-day test(01:04:12) Understanding users(01:12:10) Talking to the right users(01:15:36) Lightning round—Referenced:• Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637741987• Waze: https://www.waze.com/• Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/• Ben Horowitz quote: https://quotefancy.com/quote/1635284/Ben-Horowitz-As-a-startup-CEO-I-slept-like-a-baby-I-woke-up-every-2-hours-and-cried• Michael Jordan quote: https://www.forbes.com/quotes/11194/#:~:text=I've%20lost%20almost%20300,that%20is%20why%20I%20succeed.• Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry• How Airbnb Used Word of Mouth to Change the Travel Industry Forever: https://truested.com/story/airbnb• Space Mountain: https://en.wikipedia.org/wiki/Space_Mountain_(Disneyland)• How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennysnewsletter.com/p/how-netflix-builds-a-culture-of-excellence• Steve Wozniak on LinkedIn: https://www.linkedin.com/in/wozniaksteve/• Uri's post about the conference in Guatemala with Steve Wozniak: https://www.linkedin.com/posts/uri-levine_jewishnewyear-speakers-book-activity-6980089544079486976-0ADa/• Leonardo da Vinci quote: https://www.goodreads.com/quotes/9010638-simplicity-is-the-ultimate-sophistication-when-once-you-have-tasted• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• Nana Korobi Ya Oki: https://ikigaitribe.com/vlog/nana-korobi-ya-oki/• That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea: https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299• 8 Great Chess Apps for Beginners and Grand Masters: https://www.wired.com/story/best-chess-apps/• Pontera: https://pontera.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Josh Schachter sits down with Damien Howley, author of "Control Your Customer: A Guidebook for Customer Success Managers". Damien explains the concept of "controlling your customer", the STO framework for segmenting customer contacts, the importance of celebrating every win, and the value of quantifying the customer's gain from a product. Timestamps 0:00 - Preview & Intros 4:00 - Control Your Customer 5:50 - Interpreting customer experience 8:17 - STO framework 11:30 - Segmenting customer accounts and tracking engagements 15:40 - Customer happiness is over-rated? 18:40 - Celebrating every customer win as a CSM Damien has spent the last 20 years building, selling, and implementing SaaS. Since the inception of CS, he has worked to develop and refine best practices for revenue-focused customer success teams, helping hundreds of CSMs master their trade. He has served as a leader and advisor in Customer Success. "The richest relationships I've ever formed with customers have come on the heels of exceptional value delivery." — Damien Howley ___________________________
Today on the show I have Matt Spaiser from Bond Suits on to break down minute 29 of Casino Royale. This show is supported by: CURRY AND PAXTON Use the discount FTWL20 at checkout for 20% off. The Sean's Are back in stock, Be the first: sign up.* WILDE & HARTE: Use discount code at Checkout: Tailor20 for 20% off. KHV CONCEPT Use MSTYLE10” for 10% off. You can subscribe to the weekly newsletter so you don't miss a second of Bond. https://fromtailorswithlove.co.uk/newsletter *(Discount code not applicable on the Sean's)
If you're bootstrapped and don't have a nice wad of VC money to grow your business, how can you scale up faster? In this episode, Bill Gallagher and his guest explore various scaling up strategies to create a sustainable company. Pete Martin loves starting, scaling, and selling companies (6 so far), playing drums in a classic rock band, traveling, reading/learning, and most of all, helping business leaders improve the health of their companies and personal wealth through richer exits. According to his bio, his “go-to humor is sarcasm” and he was “voted class clown in high school for a reason.”Key topics that Bill and Pete explore in this episode: - Pete shares insights from his book, Scale Up Faster, and three years of studying successful scaling strategies.- Frustration around the media's attention on unicorn founders, who haven't created sustainable companies.- Growing a company fast without a business plan or outside funding.- How a chip on your shoulder can empower you to prove something to others. - The lean leadership teams of successful companies. - The importance of integrated marketing and how it can lead to growth. - Why some companies prioritize a single growth lever and master a specific channel instead of spreading themselves thin over various channels. - Prioritizing cultural alignment in a company's hiring process.- Thinking of culture as: How do you act when the CEO is not around? - Created rituals, traditions, and symbols to reinforce your brand promises and values.- Having a vivid vision statement or a short manifesto for your businesses. - How Taylor Swift has mastered the art of community. (Yes, Taylor Swift.) - Geoffrey Moore's book, Crossing the Chasm and how creating a community around a product or service can lead to customer loyalty and profitability.Thanks to Pete Martin for being on the show! Connect with Pete on LinkedIn: https://www.linkedin.com/in/petegmartin/ Learn more about Peter's book, Scale Up Faster: https://scaleupfaster.com/ Follow Peter's company, AskMyBoard, on LinkedIn: https://www.linkedin.com/company/askmyboard/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
Data Champions Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Moving your company into the data world can be a challenge as it's a new space and many are not familiar with it. Consider the Crossing the Chasm paradigm by Geoffrey Moore in which new technologies start with early adopters and technologists. In building data activity into your business start with these two types before moving into the mainstream. Take your early adopters and turn them into data champions. Early adopters are often domain knowledge specialists. They get excited about new technologies and new ways of doing things. They have an innate curiosity that drives them to work on new areas. They are often fast learners and pick up new skills quickly. Bring them into the program to work on the initial projects. Give them a voice in the decision-making process. Make clear to everyone they are working on the project and making a valuable contribution. It's not necessary to give formal positions in the company although titles can be helpful. Give them air time to showcase the results of the data project so everyone is aware of it. By creating data champions you can encourage others in the group to join in. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Please , share, and leave a review. Music courtesy of .
Emily Lockhart, VP of Customer Success at Percona, joins the hosts Kristi Faltorusso, & Josh Schachter. They discuss the importance of value delivery in partnerships, building proactive customer relationships, utilizing AI and technology to enhance efficiency, and automating playbooks, hiring for CS roles. Kristi also explains the difference between product and customer advisory boards and their significance. Timestamps 0:00 - Preview & Intros 3:10 - Customer Success at Percona 4:30 - Customer Success Account Managers 7:07 - Breaking into Customer Success 10:55 - Fostering relationships with customers to focus on value delivery 18:30 - Prioritising High Touch & Tech Touch 22:10 - Utilizing Product Advisory Board 24:00 - Difference between Product Advisory Boards & Customer Advisory Board 27:30 - Hiring for Customer Success Roles 35:16 - Closing ___________________________
Mike Sasaki, a seasoned CCO joins the hosts Kristi Faltorusso and, Jon Johnson to discuss the complexities of engaging with executives, the importance of domain expertise, leadership's role in fostering an authentic workplace, and the significance of understanding a company's culture and core values. ___________________________ #updateai #customersuccess #saas #business ___________________________
David DeSanto is the chief product officer of GitLab, which is the largest remote-only company in the world. They share many of their team meetings on YouTube, and they've grown from being an open-source code management product competing with GitHub to a multi-product platform that covers security, compliance, continuous integration, project management, and deployment tools, many of which are infused with AI magic. In our conversation, we discuss:• How GitLab operationalizes transparency• The philosophy behind recording and sharing team meetings on YouTube• Their extensive public employee handbook• GitLab's core value of having “short toes”• Challenges and advice for doing remote work well• Strategies for ensuring effective communication in a remote work environment• GitLab's breadth-over-depth strategy• The company's unique approach to AI• The value of using humor in high-stakes conversations—Brought to you by:• Orb—The flexible billing engine for modern pricing• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/the-gitlab-way—Where to find David DeSanto:• X: https://twitter.com/david_desanto• LinkedIn: https://www.linkedin.com/in/ddesanto/• Threads: https://www.threads.net/@david.the.beard—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) David's background(04:20) Maintaining an epic beard(05:29) Why GitLab publicly shares team meetings(09:49) The GitLab Handbook(11:30) GitLab's issue tracker(14:29) How to successfully build a culture of transparency(18:11) Benefits of operating with transparency(19:55) The value of building in public(21:53) How GitLab implements their core value of kindness(25:16) What it means to have “short toes”(27:41) Other core values(32:16) Common reasons for not fitting in at GitLab(34:42) Advice for remote teams(42:04) Advice for getting into product(43:52) Advice for PMs who are struggling in a remote world(48:25) Specific tools that help with remote work(53:13) Time zones and remote work(57:18) Breadth-over-depth strategy(01:04:14) AI at GitLab(01:13:11) GitLab's products and solutions(01:14:54) Lightning round—Referenced:• GitLab: https://about.gitlab.com/• UX Showcase—David DeSanto introduction to UX team and AMA: https://www.youtube.com/watch?v=fEdsmnVKNj4• The GitLab Handbook: https://handbook.gitlab.com/• Sid Sijbrandij on LinkedIn: https://www.linkedin.com/in/sijbrandij/• Y Combinator: https://www.ycombinator.com/• GitLab issues: https://docs.gitlab.com/ee/user/project/issues/• Salesforce: https://www.salesforce.com/• GitLab values: https://handbook.gitlab.com/handbook/values• GitLab organizational structure: https://handbook.gitlab.com/handbook/company/structure• GitLab direction: https://about.gitlab.com/direction/• Dogfooding: A simple practice to help you build better products: https://medium.com/agileinsider/dogfooding-a-simple-practice-to-help-you-build-better-products-b5954af4d5f7• The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-adding-a-plg• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• HubSpot: https://www.hubspot.com/• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennyspodcast.com/geoffrey-moore-on-finding-your-beachhead-crossing-the-chasm-and-dominating-a-market/• Open-core model: https://en.wikipedia.org/wiki/Open-core_model• GitLab Duo: https://about.gitlab.com/gitlab-duo/• GitLab Docs: https://docs.gitlab.com/• Anthropic: https://www.anthropic.com/• GitLab Acquires UnReview to Expand Its DevOps Platform with Machine Learning Capabilities: https://about.gitlab.com/press/releases/2021-06-02-gitlab-acquires-unreview-machine-learning-capabilities/• Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382• The Mission Critical Core/Context Model for Product Managers: https://secretpmhandbook.com/the-mission-critical-corecontext-model-for-product-managers/• The Devil's Hour on AppleTV+: https://tv.apple.com/us/show/the-devils-hour/umc.cmc.3zw4tyzd4lvor5mwhujms63x3• Glass Onion: A Knives Out Mystery on Netflix: https://www.netflix.com/title/81458416• Taylor Swift's The Eras Tour on Prime Video: https://www.amazon.com/TAYLOR-SWIFT-ERAS-EXTENDED-VERSION/dp/B0CP99SN2B• The STAR method: https://capd.mit.edu/resources/the-star-method-for-behavioral-interviews/• Artifact News: https://artifact.news/• Superhuman: https://superhuman.com/• Arc browser: https://arc.net/• An inside look at how The Browser Company builds product: https://www.lennysnewsletter.com/p/competing-with-giants-an-inside-look—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
#updateai #customersuccess #saas #business Alex Farmer, CCO at Nezasa, & Michael Forney, VP CS at Responsive join the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter. They discuss: - Challenges of constant employee turnover - Aligning Sales & CS on Success Plans - Strategies for successful cross-functional collaboration - Role of AI in sharing the voice of the customer - Differentiating onboarding phases - Prioritizing customer-centric tactics - Strategic approaches to improving customer retention - Navigating challenges related to M&A Timestamps 0:00 - Preview 1:25 - Meet our guests & Solar Eclipse 6:31 - Leadership is lonely 8:35 - Challenges in cross-function collaboration 10:58 - Challenges dealing with churn, employee turnover 16:50 - Kristi shares the benefits of re-onboarding & strategies around it 22:50 - Alex shares his perspective on onboarding & non-regretted churn 24:35 - How you can tactically be customer-centric 28:20 - Responsive ---Behind the scenes 32:50 - Re-onboarding doesn't have to be free 35:35 - Identifying customer behavior 38:50 - Using AI to keep customer insights aligned across teams 40:22 - Alex shares about transitioning to an enterprise value selling motion 44:20 - How Alex 6x'ed the average contract value and boosted the win rate from 20 to 33% 45:45 - Adjusting success plans 50:43 - Closing ___________________________ #updateai #customersuccess #saas #business ___________________________
Building customer relationships is a foundational pillar of ensuring business success. Over time, as the company's business grows, maintaining this initial touchpoint with each of the customers from a widespread pool of customers serves as a challenge. Dealing with such an issue needs the backing and support of people who form a close-knit team. Jonathan Corbin, former Global Vice President of Customer Success & Strategy at HubSpot joins Josh to have an unchurned conversation about How Hubspot identifies different categories of customers Engaging and nurturing relationships to deliver a great customer experience Team segmentation & secrets to the motivating and progressive culture at Hubspot Aligning cross-functionality in team “Providing customers a delightful experience is deliberate, it doesn't happen by accident. A lot of people say, - We are going to create a CS team and they are going to solve all the problems. That's NOT true." - Jonathan Corbin Timestamps 0:00- Preview & Intro 2:30 - HubSpot, as a holistic solution for GTM teams 4:27 - Fostering relations with customers across different segments 11:00 - Maintaining company culture 17:00 - Using Hubspot internally 19:00 - Aligning teams cross-functionally 29:42 - Closing #updateai #customersuccess #saas #business ___________________________
Eilon Reshef is the co-founder and CPO at Gong, an AI-powered platform that tracks, records, and analyzes sales calls to drive revenue growth. In 2021, Gong raised $250M at a $7.25B valuation. Gong was one of the fastest SaaS companies to hit $100m ARR, and now has over 4000 customers. Before Gong, Eilon sold his previous e-commerce startup, Webcollage. — In today's episode, we discuss: Why Eilon was so bullish on recording sales calls How Gong knew they had product market fit The importance of design partners Expanding into multi-product offerings Lessons from riding the AI wave since 2015 The future of AI in B2B sales efficiency — Referenced: Act-On Software: https://act-on.com/ Amit Bendov: https://www.linkedin.com/in/amitbendov/ BlueJeans: https://www.bluejeans.com/ Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Geoffrey-Moore/dp/0062292986 Gong: https://www.gong.io/ Mistral: https://mistral.ai/ OpenAI: https://openai.com/ Salesforce: https://salesforce.com/ Webcollage: https://www.crunchbase.com/organization/webcollage Webex: https://www.webex.com/ Zoom: https://zoom.us/ — Where to find Eilon Reshef: LinkedIn: https://www.linkedin.com/in/eilonreshef/ — Where to find Todd Jackson: LinkedIn: https://www.linkedin.com/in/toddj0/ Twitter/X: https://twitter.com/tjack — Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast — Timestamps: (00:00) Introduction (02:32) Eilon's unwavering conviction in Gong (09:34) Initial reactions to Gong's demo (13:48) Keeping the beta lean (15:33) Gong's monetization strategy (16:38) Early signs of product market fit (18:14) The importance of design partners to Gong's growth (21:52) Why VCs were afraid to invest (23:43) Reaching 100 customers (26:10) Eilon's unique product roadmap framework (28:22) Going from $2M to $9M ARR in one year (29:02) The journey to multi-product (30:52) How Gong measures success (34:07) Lessons from building AI products for sales (37:45) Predicting the future of B2B sales (38:48) The concept of “raving fans” (39:31) Why it's “easier” for second-time founders (42:00) Eilon's favorite books (42:45) Gong in 2024
#updateai #customersuccess #saas #business Kris Sundberg, the Senior VP of Customer Success at Restaurant365 joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter. They discuss how they leverage AI for predictive analysis, the potential benefits of benchmarking and data insights for competitors in the market, and the impact of COVID on their clients in the restaurant industry. Kris delves into the company's unique approach to client engagement and cost management, and the exciting new addition to Restaurant365- Mickey Powell. Timestamps 0:00 - Preview 1:20 - Josh forgets to record, Mickey joins Restaurant365 7:32 - Meet Kris 8:49 - Is having CS report to the CRO a good idea? 11:22 - Commisioning CSMs for retentions and upsells 14:14 - What does a CS Ops analyst do? 18:35 - Managing a team of 260 CSMs 21:10 - Ensuring customer enablement and engagement 25:00 - Kris rehired and outsourced work to former employees during Covid-19 30:05 - How does this outsourcing work at Restaurant365? 32:20 - Focus on Minimizing Customer Turnover and Payroll 35:00 - AI in CS 38:50 - Benchmarking customers against their competitors 42:00 - Closing ___________________________
Crossing the Chasm & Tech Adoption Revisited w/ Geoffrey Moore AZ TRT S05 EP11 (226) 3-17-2024 Things We Learned This Week • Crossing the Chasm book (1990) has become part of the lexicon for Tech Industry knowledge, mass influence on Tech CEOs last 25 years, constant references • Chasm – early market vs. mainstream market • 5 Stages of Adoption – Innovators, Early Adopters, Early Market Pragmatists, Late Majority, Laggards • Win tech ‘primaries', win some ‘beachheads' & create whole niche market – get mainstream market to create momentum to the point everyone wants the product • Legacy Co's fail to make tech turn, because they lose money in short term shifting to new disruptive tech away from mature industry that brings in bulk of profits $ Guest: Geoffrey Moore http://www.geoffreyamoore.com/ https://www.linkedin.com/in/geoffreyamoore/ https://twitter.com/geoffreyamoore Bio: Managing Director, Geoffrey Moore Consulting Venture Partner, Wildcat Venture Partners Chairman Emeritus, TCG Advisors, Chasm Institute and The Chasm Group Member of the Board of Directors of several pre-IPO Companies Books – Crossing the Chasm, Zone to Win, Inside the Tornado, The Infinite Staircase, Escape Velocity & more… Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Moore's life's work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore's most recent work is the, The Infinite Staircase, a bold new book, high-tech's best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Irish by heritage, Moore has yet to meet a microphone he didn't like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders. Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three. Notes: Crossing the Chasm book Crossing the Chasm, Take Two: Growing to Scale in B2B2C Markets Crossing the Chasm (1990) has become part of the lexicon for Tech Industry knowledge, mass influence on Tech CEOs last 25 years, constant references 5 Stages of Adoption – Innovators, Early Adopters, Early Market Pragmatists, Late Majority, Laggards Disruptive Innovation – is created & early adopters put the tech on the market Chasm – early market vs. mainstream market. Win tech ‘primaries', win some ‘beachheads' and create whole niche market – get mainstream market to create momentum to the point everyone wants the product – FOMO (Fear Of Missing Out) i.e. – EV niche, the mainstream streaming video Tornado phase – run like hell to keep up with demand. 1999 – Salesforce – enterprise software in cloud, SAAS mass adoption by 2010 Mid market could not afford Oracle Cloud early on, with SAAS everyone can afford. Legacy Co's fail to make tech turn, because they lose money in short term shifting to new disruptive tech away from mature industry that brings in bulk of profits $ All companies are Tech companies now, and everyone needs to read Geoffrey Moore's work. Zone To Win book about Mature Industries invest in new tech – form new second operating model for new tech model within a mature company, meanwhile old model continues asa separate division selling current long term product Go out of business if do not make tech transition, disrupted so much by new tech, as old tech becomes obsolete (think VCRs) Apple, under Steve Jobs, did great R&D. Had first Mover Advantage disruptive technologies. Rare to be disruptive company – most are disrupters. Good enough, fast enough – get in the game, catch up and convince clients you're part of future. Talent costs money, startups attract talent. Very hard for legacy companies to attract talent because talent wants to work on new tech. Nokia lost way with disruptive smart phone. Blackberry, Blockbuster disappeared quick because of disruptive tech. Blackberry had Keypad – was disruptive tech and blown out also by smart phone spin off of new R&D tech. Kodak had digital film, invented it but could not move off of print film (legacy biz) and lost market share. Amazon has constantly disrupted itself and evolved. Fuji could not move off print film, but saved by coloring techniques. Infinite Staircase – book, passion project of Geoffrey Philosophical book – complexity and emergence stitch all the science stories of Big Bang Creation of the Universe to BRT podcast in 2022 and Moral Questions of life, Where do traditional values come from now? Let's hope AI does not take over Flashback to: Seg. 2 of 3/6/2022 MB on Disruption in Business & The Innovator's Dilemma book by Clayton Christensen Clayton Christensen's book, “The Innovator's Dilemma” Tech Disruption – technology changes and a small company startup can up-end big tech companies. Hence, disruption - the power of disruption, why market leaders are often set up to fail as technologies and industries change and what incumbents can do to secure their market leadership for a long time. Innovator's Dilemma – how can big companies stay up with tech changes and pivot without hurting core business? All businesses (including tech companies) have trouble with disruption. Example: Blockbuster – rented movies, DVDs, lost market share to Red Box (vending movie rental), then both disrupted by streaming movies. Music industry went from records to cassettes to CDs to streaming (Napster). MySpace taken out by Facebook in social networks. Yahoo search taken out by Google (controls 75% of the search market) Kodak afraid to get out of film business and passed on digital film, lost market share. To solve the Innovator's Dilemma, big companies acquire smaller tech companies; have in house R&D to be ready for next tech wave. Steve Jobs of Apple was very influenced by Innovator's Dilemma and took this idea seriously. If you do not try to put your company out of business (w/ disruption / new tech), someone else will. Jobs was not afraid to innovate, and cannibalize his own company and products to stay relevant. Apple created iPhone, and now computer is in your pocket Peter Thiel – “Zero to One” book - Great innovation is not A to B to C, it is vertical, jumps curves. Current smart phones have more computing power than a computer 20 years ago. Guy Kawasaaki (former Apple) Talk - “12 Lessons From Steve Jobs” Full Show: HERE Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT Thanks for Listening. Please Subscribe to the BRT Podcast. AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business. AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving. Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more… AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/ Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.
Elisabeth Zornes, Chief Customer Officer at Autodesk joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter to explore the challenges and strategies in articulating and delivering value to customers. Timestamps 0:00 - Preview 0:58 - BS & Intros 3:30 - How does a CCO work with customers? 4:40 - Where is Kate Middleton? 7:00 - Making the customer a success 9:00 - Articulating the value of the product to customers 13:50 - Planning customer success, measuring and assessing data 16:45 - Collecting customer data to create solid foundations 18:35 - How to use AI for customer insights & recommendations 23:15 - Best conversations for customers' success & technical success 25:40 - How to build a scalable customer success process for small businesses? 30:15 - CS This or That 32:14 - CSMs spent 33% of their time on preparing and follow-ups 36:05 - How can CSMs track and enforce product adoption? 39:50 - The future of CS 44:25 - Closing ___________________________
Episode Summary This episode of Sunny Side Up discusses revenue alignment at UserGems. Christian Kletzl, CEO of UserGems, and Trinity Nguyen, VP of Marketing, discuss how they align their sales and marketing teams to work towards shared goals and metrics. They highlight challenges like differing objectives but emphasize removing ego and prioritizing company goals. Champion tracking is also discussed as a way to focus sales and marketing efforts on key accounts and individuals. Setting OKRs and transparency in goals are identified as ways to build alignment. About the guest Christian KletzlChristian Kletzl is CEO and co-founder of UserGems, a pipeline generation software that helps teams boost pipeline and reduce churn by monitoring job changes of your most valuable buyers and then automating the next steps. He is a software engineer turned seller, so even though most of his days are spent with customers and prospects, he still applies an engineering mindset to sales processes to optimize and achieve more with less. Connect with Christian Kletzl Trinity NguyenTrinity is VP of Marketing at UserGems. She has 10+ years of experience in go-to-market strategy, product marketing, demand generation, and account-based marketing. She is passionate about helping technology companies accelerate their growth and building great teams while doing it. Connect with Trinity Nguyen Key takeaways - Revenue alignment is important for sales and marketing to work together toward the same customers and goals - Shared success metrics and KPIs help align sales and marketing teams - Transparency in setting goals across the organization builds alignment - Removing ego and prioritizing company goals over personal objectives is important - Champion tracking can help align account-based marketing and sales outreach - Setting OKRs and reviewing them regularly can help teams stay aligned Recommended Resource Books - "SPIN Selling" by Neil Rackham.- "Crossing the Chasm" by Geoffrey Moore. - "Busting Silos" by Hillary Carpio.- "Amp It Up" by Frank Slootman. Shout-outs -Hilary Headlee, Advisory Leader, Insight Partners. Connect with Christian Kletzl & Trinity Nguyen | Follow us on LinkedIn | Website
Unchurned is presented by UpdateAI Carie Buchanan, the Chief Experience Officer (CXO) at Popmenu, participates in CS & BS conversations with the hosts Kristi Faltorusso and Josh Schachter. They discussed the technology landscape in Atlanta and Carie's experiences while working at big companies like Google, Microsoft, Salesforce, and ERPs. The conversation covered various topics, including the evolution of customer success roles at Salesforce, how Carie's consulting background led her to leadership in the tech industry and much more. Timestamps 0:00 - Preview 1:17 - Weekend Highlights & Intros 4:46 - Tech landscape in Atlanta 7:03 - Popmenu 9:45 - Listening Strategy & Customer Feedback 11:55 - Kristi's obsession with consultants 13:10 - Consulting mindset for problem-solving and success 17:00 - 3 skills Carie picked up from her time in consulting 19:05 - Feedback on customer requests vs. software innovation 21:50 - Balancing leadership and contact with individual contributors & customers 24:55 - Setting up governance models 26:50 - Gaining insights from skip-level meetings 28:22 - Dealing with the conflicting perspectives of employees and customers 29:50 - Why Salesforce did not choose to dominate the CS industry - Running Customer Success from Salesforce 34:50 - Kristi's She's So Suite Podcast 39:20 - Forming a CS team to manage your customer base 43:35 - Customer Success Roles and Responsibilities 45:00 - The interplay between Account Managers and Customer Success Managers 47:00 - Closing ___________________________
Watch this episode on YouTube at https://www.youtube.com/watch?v=0e2tqO153Nc Want to know how to travel using credit card points and miles? Every Friday we share our insider tips! Click "more" to see Ad Disclosure. Collectively we've redeemed millions of points and miles for hotels and flights worth hundreds of thousands of dollars. We give you the inside scoop how you can do this too! Website: https://www.letsgettothepoints.com/ Email: letsgettothepoints@gmail.com IG: https://www.instagram.com/letsgettothepoints/ TikTok: https://www.tiktok.com/@letsgettothepoints CREDIT CARD LINKS: https://milevalue.com/best-credit-cards/?aff=lgttp EXCLUSIVE TRAVEL DISCOUNT CODES: https://letsgettothepoints.com/tools/ Seats.aero: Award Flight Search Engine Use Code: LGTTP20 for $20 off the first year https://seats.aero/or CardPointers: Save Money and Maximize Your Spend Bonuses https://cardpointers.com/partner/letsgettothepoints/ MaxMyPoint: Hotel Rewards Checker Use Code: LGTTP for 20% off the first 3 months of your Gold or Platinum Subscription https://maxmypoint.com ON TODAY'S EPISODE 0:00 OPENING 1:30 WELCOME 2:19 ROUND TABLE 3:07 Meetup Recap 5:10 LGTTP MEETUP – June 25!!! 7:30 American Express Platinum – Keep or Cancel? 14:07 Want It, Have It, Had It, or Meh 24:23 WEEKLY RECAP 24:32 Extending a Hilton Free Night Certificate 26:58 American Airlines Trip Credit 29:28 Using Work Travel To Your Advantage 30:20 Using United Travel Credits 33:21 Nicole's Wins and Losses 35:05 ASK US: The Best Card for Airport Lounges LISTEN TO US ON THE GO: Apple Podcast: https://podcasts.apple.com/us/podcast/lets-get-to-the-points/id1687838601 Spotify: https://open.spotify.com/show/7Id1L8rLfHtrQdXa6EZwko Thank you for supporting our Channel! See you every Friday with a new episode! A very special thank you to Norma Kay and Geoffrey Moore for their professional talents and help. Support this podcast: https://podcasters.spotify.com/pod/show/letsgettothepoints/support Disclaimer: The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Advertiser Disclosure: This video may contain links through which we are compensated when you click on or are approved for offers. The information in this video was not provided by any of the companies mentioned and has not been reviewed, approved, or otherwise endorsed by any of these entities. Offers are current only at the time of the video publishing date and may have changed by the time you watch it. Let's Get To The Points is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as Milevalue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more. --- Support this podcast: https://podcasters.spotify.com/pod/show/letsgettothepoints/support
The Marketing Mix: Thought-starters for B2B Business Leaders
Positioning is a fundamental part of marketing strategy. But it's not always explicitly defined, particularly in small, fast-growing companies. In many cases, it's based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it's worth taking time to think through the Why/Who/How of your product or service, so you can develop the messaging and the Go-To-Market strategy that's going to have an impact.Sharon Scott knows how to craft a positioning statement. As a marketing strategist and founder of OtterScope, Sharon works with companies to define their place in the market. And in this episode of The Marketing Mix, she shares the frameworks and strategies she uses to get to the “why” of brands and products.We also discuss how marketing acts as the bridge between internal stakeholders, and the alignment of Product and Marketing teams. And Sharon shares some thoughts on how AI might be used to assist in customer research and the positioning process.Key Takeaways:Positioning considers the "why" of a product combined with the "who" of the target audience, along "how" the brand adds valueEven for tech products, a user's emotional response is an important part of the positioningDon't underestimate the value of unplanned, casual conversations across teams to break out of the silosAI tools might not be ready to play a major role in positioning, but they can help with early customer research tasksConnect with Sharon: Find Sharon on LinkedInAnd check out OtterScopeA couple of good reads:Positioning: The Battle for Your Mind - by Al Ries and Jack Trout. One of the classic books on the subjectCrossing the Chasm by Geoffrey Moore. I mention this during the conversation with Sharon
In this episode, we catch up with Geoffrey Moore, the best-selling author, consultant, and venture capitalist whose groundbreaking work has shaped how we think about innovation strategy. If you've ever talked about a technology "crossing the chasm" from the realm of early adopters into the early majority, or your company has put a high potential project into the incubation zone, you've been using language given to us by Moore. His best-selling books including Zone to Win, Inside the Tornado, and Crossing the Chasm — and lately, he's been publishing a series of insightful LinkedIn articles on topics including the future of the office…rethinking personalization… and why it's time to stop talking about generative AI and start doing something with it. Listen to the episode to hear the full conversation.
Daniel Cuthew discussed the importance of data-driven decision-making and the role of technology in facilitating this process. Daniel, the global partnership executive at Phocas Software, shared his mission to create value for Phocas and their partners through innovative and customer-centric solutions. He emphasized the need for technology that is easy to use and intuitive, enabling organizations to identify areas of growth and make informed decisions. Daniel also highlighted the importance of collaboration with partners and the right fit for both individuals and companies. He shared a success story from a company called Quality Bearings, which has benefited from using Phocas Software's platform. The conversation ended with Daniel providing details on how to contact him and his admiration for authors Patrick Lecioni and Geoffrey Moore. Daniel Cuthew is the Global Partnership Executive at Phocas Software, responsible for developing and managing channel and alliance partnerships that generate revenue and growth for Phocas across Sage globally. He has over 12 years of experience in the software sector, with a focus on B2B SaaS solutions. Daniel has a strong background in sales and financial management, and business development and he's a member of Partnership Leaders, the industry association for partnership professionals. His mission is to create value for Phocas and their partners by leveraging his go-to-market skills and industry knowledge together with his passion for delivering innovative and customer-centric solutions that solve complex business challenges and drive positive outcomes.
This week's guest is Eirini Kalliamvakou, a staff researcher at GitHub focused on AI and developer experience. Eirini sits at the forefront of research into GitHub Copilot. Abi and Eirini discuss recent research on how AI coding assistance impacts developer productivity. They talk about how leaders should build business cases for AI tools. They also preview what's to come with AI tools and implications for how developer productivity is measured.Discussion points:(1:49) Overview of GitHub's research on AI(2:59) The research study on Copilot(4:48) Defining and measuring productivity for this study(7:44) Exact measures and factors studied(8:16) Key findings from the study(9:45) How the study was conducted (11:17) Most surprising findings for the researchers(14:01) The motivation for conducting a follow-up study(15:34) How the follow-up study was conducted(18:42) Findings from the follow-up study(21:13) Is AI just hype? (26:34) How to begin advocating for AI tools(34:44) How to translate data into dollars(37:06) How to roll out AI tools to an organization(38:47) The impact of AI on developer experience(43:24) Implications of AI on how we measure productivityMentions and links:Eirini Kalliamvakou on LinkedInResearch on the impact of Copilot Crossing the Chasm by Geoffrey Moore
There are incredible obstacles when it comes to moving a new technology like electric vehicles from the early adopters to the mass market. But if you have the right insight, you may be able to predict what the future has in store. On this episode of Driving Ahead, from NADA, host Jonathan Collegio chats with Geoffrey Moore, organizational theorist, management consultant and author, known for his book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Jonathan and Geoffrey dive into the challenge of getting technological products from early adopters into the mass market, and how that can apply to electric vehicles, including how EV maintenance costs affect consumer behavior, overcoming charging infrastructure issues, and so much more. So press play and listen in to this insightful episode of Driving Ahead, from NADA.Follow UsX @NADAUpdateInstagram @NADAYouTube @NADAUpdateLinkedIn @NADAFacebook @NADAUpdatePresented by The National Automobile Dealers Associationhttps://www.nada.org/
Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, which many consider the most important book ever written on go-to-market strategy. Moore's work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. In this episode, we discuss:• What “crossing the chasm” means• What steps to take before you try crossing the chasm• The importance of winning a marquee customer• The role of executive sponsors in the sales process• The differences between visionaries and pragmatists, and how to build for each• Geoffrey's four go-to-market playbooks based on stage: Early Market, Bowling Alley, Tornado, and Main Street• The problem with discounting before crossing the chasm• “Deadly sins” to avoid when crossing the chasm—Brought to you by:• CommandBar—AI-powered user assistance for modern products and impatient users• WorkOS—An API platform for quickly adding enterprise features• Arcade Software—Create effortlessly beautiful demos in minutes—Find the full transcript at: https://www.lennyspodcast.com/geoffrey-moore-on-finding-your-beachhead-crossing-the-chasm-and-dominating-a-market/—Where to find Geoffrey Moore:• X: https://twitter.com/geoffreyamoore• LinkedIn: https://www.linkedin.com/in/geoffreyamoore/• LinkedIn posts: https://www.linkedin.com/in/geoffreyamoore/recent-activity/articles/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Geoffrey's background(04:03) What people often get wrong about Crossing the Chasm(05:58) Finding your beachhead segment(09:29) The four inflection points of the technology adoption lifestyle(15:45) Geoffrey's bonfire and bowling alley analogies(18:36) Steps to take before trying to cross the chasm(22:19) Signs you're ready to cross the chasm(25:19) Advice for startups on where to start(27:31) Thoughts on venture capital(27:53) A general timeline for crossing the chasm(30:52) What exactly is the “chasm”?(32:35) The difference between visionaries and pragmatists(36:05) Finding the compelling reason to buy(43:45) The Early Market playbook(45:46) The Bowling Alley playbook(48:39) Different sales approaches for early market and bowling alley(51:26) Changing the value state of the company(53:28) The Tornado playbook(57:35) Why combining playbooks doesn't work(59:10) Using generative AI in different market phases(01:03:02) The risks of discounting(01:04:21) Other “deadly sins” of crossing the chasm(01:09:09) Positioning in crossing the chasm(01:10:36) Product-led growth and crossing the chasm(01:13:54) The challenges of software and entrepreneurship(01:16:35) How Geoffrey's thinking has evolved(01:19:30) The importance of entrepreneurship and impact(01:20:42) His book The Infinite Staircase(01:23:58) Connect with Geoffrey Moore—Referenced:• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986• Oracle: https://www.oracle.com/• Documentum: https://www.opentext.com/products/documentum• Figma: https://www.figma.com/• Notion: https://www.notion.so/• Salesforce: https://www.salesforce.com/• Intel: https://www.intel.com/• Jason Fried challenges your thinking on fundraising, goals, growth, and more: https://www.lennyspodcast.com/jason-fried-challenges-your-thinking-on-fundraising-goals-growth-and-more/• The Mayo Clinic: https://www.mayoclinic.org/• Coda: https://coda.io/• An inside look at how Figma ships product: https://coda.io/@yuhki/figma-product-roadmap• Dylan Field on LinkedIn: https://www.linkedin.com/in/dylanfield/• Regis McKenna on Crunchbase: https://www.crunchbase.com/organization/regis-mckenna-inc• Andrew Grove: https://en.wikipedia.org/wiki/Andrew_Grove• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennyspodcast.com/a-step-by-step-guide-to-crafting-a-sales-pitch-that-wins-april-dunford-author-of-obviously-awesom/• Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021• B2B Go-to-Market Playbooks and the Technology Adoption Life Cycle: https://www.linkedin.com/pulse/b2b-go-to-market-playbooks-technology-adoption-life-cycle-moore/• Juniper: https://www.juniper.net/us/en.html• Sal Khan on LinkedIn: https://www.linkedin.com/in/khanacademy/• Khan Academy: https://www.khanacademy.org/• How the Star Wars Kessel Run Turns Han Solo Into a Time-Traveler: https://www.wired.com/2013/02/kessel-run-12-parsecs/• Atlassian: https://www.atlassian.com/• Martin Casado on LinkedIn: https://www.linkedin.com/in/martincasado/• The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality: https://www.amazon.com/Infinite-Staircase-Universe-Ethics-Mortality/dp/1950665984—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today's episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Geoffrey shares the guide to navigate across the chasm of technologies with a game plan for marketing in high-tech industries. He provides insights into a great framework called ‘Target Market Initiatives' and how it provides the avenue to overcome the challenges in a high-tech industry. Grab onto your seats as Geoffrey takes us across the chasm of technologies and towards a thriving business.Love the show? Subscribe, rate, review, and share! http://stratyve.com/
The reality is constructed in levels. While it may initially sound peculiar, the concept of distinct levels permeates every aspect of our world—be it culture, biology, physics, or even business. This concept takes the spotlight in the latest book, 'The Infinite Staircase' by Geoffrey Moore, the featured guest on the 24th episode of Belkin's Growth Podcast. Known for his impactful works such as 'Crossing the Chasm' and 'Zone to Win,' Moore, a renowned author, speaker, and advisor, engages in a compelling conversation with Michael Maximoff to explore business and life philosophies that might even change your mindset and values. Tune in and explore the depths!Watch this episode to:
It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clarify these terms, discussing when and how to use them. I'll share with you: The difference between strategy, vision, and positioning Pitching to investors vs. pitching to potential customers The importance of adapting positioning An explanation of Geoffrey Moore's “bowling pin” strategy Examples of implementing the “bowling pin” strategy earlier in my career Why you don't need a story for your strategy The importance of having a shared vocabulary within your organization Thanks for listening! If You Want To Skip Ahead: (00:17) How the book tour is going (01:02) A brief overview of vision, strategy, and positioning (04:02) The difference between pitching to investors and potential customers (06:30) How positioning evolves as your strategy progresses (07:18) How to use the “bowling pin” strategy (08:21) “Bowling pin” strategy examples from Janna Systems and Tulip Retail (13:51) Common pitfalls people make in discussing strategy (17:24) The importance of clarifying terminology with your team members (18:55) Closing thoughts — Where To Find April Dunford: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn: https://www.linkedin.com/in/aprildunford/ Instagram: https://www.instagram.com/aprildunford/ Twitter: https://twitter.com/aprildunford — Referenced: Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239 Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 — Production and marketing by https://penname.co/
April Dunford is a speaker, mentor, podcaster, best-selling author, and beloved returning guest to the show. Last year, she joined me on the pod to discuss product positioning and differentiated value. Today, April offers invaluable insights from her latest book, Sales Pitch: How to Craft a Story to Stand Out and Win. We go deep on the art of effective pitching and selling, and April shares the specific framework she's used to successfully pitch products at companies like Google, IBM, Postman, and Epic Games. Together we discuss:• Tactical advice on pitch creation and testing• Real-life examples of companies transforming their narratives into successful sales strategies• How to combat customer inaction• How to become your prospect's guide in their buying journey• The importance of differentiated value• Marketing's role in the process• Why you should avoid FOMO as a sales strategy• Tips for handling objections—Brought to you by Composer—the AI-powered trading platform | Eppo—Run reliable, impactful experiments | LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennyspodcast.com/a-step-by-step-guide-to-crafting-a-sales-pitch-that-wins-april-dunford-author-of-obviously-awesom/—Where to find April Dunford:• Website: https://www.aprildunford.com/• LinkedIn: https://www.linkedin.com/in/aprildunford/• Newsletter: https://aprildunford.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) April's background(03:46) Fixing poor positioning with storytelling at Help Scout(12:22) Pitch components: setup and differentiated value(14:13) Wrapping up the sales pitch(15:56) Handling objections effectively(19:13) Understanding buyer's mindset and market perception(25:46) Avoiding FOMO as a sales strategy(29:28) Lenny's stressful experience buying community forum software for Airbnb(31:04) Empowering champions within client businesses(34:36) Who this framework is useful for(36:38) Advice on working cross-functionally(38:59) Differentiated value defined with examples(44:16) Selling with calm confidence(46:19) Qualifying leads(48:31) April's thoughts on category creation(53:05) Geoffrey Moore's “bowling pin strategy”(55:21) Conclusion of the setup phase: sharing the perfect world(57:11) The follow-through: differentiated value with proof and objection refutation(1:00:21) Why sales pitches fail(1:01:30) Best practices for pitch testing(1:05:32) General timeline for positioning and pitch creation(1:06:50) Marketing's role in the process(1:08:38) The impact of developing a killer sales pitch(1:10:39) Andy Raskin's positioning framework(1:15:50) Lightning round—Referenced:•April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/• A Quickstart Guide to Positioning: https://www.lennysnewsletter.com/p/positioning• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand-ebook/dp/B0CHY6BNDN• Help Scout: https://www.helpscout.com/• Mastering Jobs Theory with Bob Moesta: https://www.positioning.show/mastering-jobs-theory-with-bob-moesta/• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/• Salesforce: https://www.salesforce.com/• Salesforce Completes Acquisition of Sales-Enablement Company LevelJump: https://www.salesforce.com/news/stories/leveljump-and-salesforce/• How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more): https://www.lennyspodcast.com/how-to-become-a-category-pirate-christopher-lochhead-author-of-play-bigger-niche-down-category/• Siebel: https://docs.oracle.com/en/applications/siebel/index.html• Qualtrics: https://www.qualtrics.com/• Bowling Pin in Product Development: https://www.linkedin.com/pulse/bowling-pin-product-development-ashok-das/• Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets: https://www.amazon.com/Inside-Tornado-Strategies-Developing-Hypergrowth/dp/B000AAN4VM• The power of strategic narrative | Andy Raskin: https://www.lennyspodcast.com/the-power-of-strategic-narrative-andy-raskin/• La Product Conf: https://www.laproductconf.com/• Thiga: https://www.thiga.co/• The JOLT Effect: How High Performers Overcome Customer Indecision: https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision/dp/0593538102• The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355• The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results: https://www.amazon.com/Challenger-Customer-Selling-Influencer-Multiply/dp/1591848156• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168• Parasite on Amazon Prime: https://www.amazon.com/Parasite-English-Subtitled-Kang-Song/dp/B07YM14FRG• Snowpiercer on Netflix: https://www.netflix.com/title/70270364• Lamy AL-star fountain pen: https://www.amazon.com/Lamy-Al-Star-Fountain-Graphite-L26F/dp/B000R309UQ• Muji gel pens: https://www.amazon.com/Muji-Point-Black-0-38mm-Japan/dp/B01N8QNC59—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Pets' health issues often go unnoticed, leading to delayed care. This week, Guilherme Coelho of Maven discusses how data and AI can be leveraged to improve pet care quality. Learn more about Maven at maven.pet. Mr. Coelho recommends Crossing the Chasm by Geoffrey Moore.
Gina is joined by President of Launch, Mark Orttung, and Zone To Win author Geoffrey Moore to talk about the market enterprises are currently in and what to do with it. This week, Gina and guest co-host and President of Launch, Mark Orttung, talk with Geoffrey Moore about his theory on enterprise business strategy and his book Zone to Win. Moore speaks on the four zones businesses exist in: performance, productivity, incubation, and transformation and how enterprises can get ahead and stay competitive in the current market. Listen into this discussion on leading enterprises through incubation and transformation.Enterprises creating governance models after start ups for their incubation zone to get ahead and stay competitive. Leading an enterprise through transformation Links:Zone to WinCrossing the ChasmGeoffrey Moore LinkedIn
What are the most important skills for tomorrow's leaders, that yesterday's leaders don't have? Only big questions this episode because we have some serious intellectual muscle on the podcast… Geoffrey Moore is an advisor to the leaders of start-up and established high-tech enterprises. Most recently: Salesforce, Microsoft, and Google. And the author of several best-selling and hugely influential business books. Most notably: Crossing the Chasm. Professor Sandra Sieber is Professor of Entrepreneurship at IESE Business School, one of the world's best business schools – ranked No.1 in the world for six years running by the Financial Times. In this episode, Geoff and Sandra discuss: Why is narrative such a powerful leadership tool? (09:02)What is the problem with collaboration? (17:21)How do the leadership styles of Volodymyr Zelensky, Steve Jobs and Elon Musk compare? (10:34)How do companies get stuck? (14:34) -- Click IESE.edu/real-leadership/ for more Real Leadership content Want to keep up to date with the latest podcasts, leadership and career trends - subscribe to our newsletter. Connect with Geoffrey Moore Connect with Professor Sandra Sieber Email the podcast
Crossing the Chasm has gone through 3 editions, over 1 million copies sold and has been named as one of Inc. Magazine's top ten marketing books of all time. Praise for Crossing the Chasm is not hard to find. The author of Crossing the Chasm, Dr. Geoffrey Moore, dropped by to discuss his book and why it endures in popularity and effectiveness with early-stage high technology companies including medical device startups. 77 years strong, our session was his THIRD podcast of the day!
Through more than 50 captivating conversations, we've had the privilege of engaging with distinguished guests, including Customer Success leaders, founders, and a few amazingly talented authors who wrote books not about Customer Success, not about customer-facing teams necessarily, but whose thought leadership can be easily applied.This week's episode is a spotlight episode with the key takeaways from three insightful conversations with - Kindra Hall will discuss how to craft compelling stories and narratives to connect with your customers.- Geoffrey Moore emphasizes the importance of redirecting budgets during downturns and patching up issues within customer success.- Kelly Leonard shares practical exercises on how to build better relationships and handle challenging situations using improv techniques.Listen to the full episode to hear more about these fascinating insights and how they can be applied to your work in customer success and beyond.Checkout the full episodes with- Kindra Hall on Spotify | Apple | Youtube- Geoffrey Moore on Spotify | Apple | Youtube- Kelly Leonard on Spotify | Apple | Youtube
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
My guest today is the renowned tech author, consultant, and venture partner at Wildcat Ventures, Geoffrey Moore, who has spent his career focused on the dynamics surrounding disruptive innovations, and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets. In this episode, we cover great insights. Few topics discussed:- How the First 100 customers differ between B2C and B2B- How VMware and Facebook Crossed the Chasm- How can you convince your customer to create a budget for your product- Has AI crossed the Chasm?- How to market for your First 100- and much more ...Few of Geoffrey Moore's Amazing Books- Crossing the chasm- Zone to Win- Inside the Tornado- The Infinite StaircaseIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).
Dan Olsen is a product management trainer, consultant, author, and speaker who has worked with both small startups and large public companies. He began his career designing nuclear-powered submarines and later transitioned into product leadership roles at Intuit and several startups. As a product management trainer and consultant with Olsen Solutions, Dan helps CEOs and product leaders build high-performing product teams that drive growth and innovation. His impressive list of clients includes Google, Walmart, Amazon, Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan is the author of the best-selling book, The Lean Product Playbook, and is a frequent speaker at business and tech events. Dan has a Bachelor of Science degree in Electrical Engineering from Northwestern, a Master of Business Administration degree from Stanford, and a Master's degree in Industrial Engineering from Virginia Tech. Today, Dan and I discuss the best practices every software product manager should follow for optimal success. Dan shares his observations about the increase in product management roles, training new product managers, and the global tech expansion. We dissect remote work, whether it's preferable to employees returning to the office, and the trend of getting rid of leased office spaces in favor of it. Dan also describes his journey into product management and what he learned from designing nuclear submarines for the Navy. “If you really want your software to be successful, you need product managers to be there.” - Dan Olsen This week on Innovation Talks: ● How Dan transitioned from designing nuclear submarines to product management ● The best practices that all product managers should follow ● The bell curves of product management in different types of companies ● Best practices with respect to product management ● How to train new product managers ● The core roles of design and development teams ● Why product managers are more in demand than ever before Resources Mentioned: ● Book: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore● Book: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick Connect with Dan Olsen: ● Dan Olsen Website● Dan Olsen Newsletter● Book: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback● Dan Olsen on LinkedIn● Dan Olsen on YouTube● Dan Olsen on Twitter This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.
Sponsored by TrackableMed As a startup with disruptive tech…your enemies are on the outside. But what happens if you are an established enterprise…your battles are within. Too many enterprises end up losing momentum by running the wrong playbook at the wrong time. In this week's episode, sponsored by TrackableMed, we had the opportunity to speak with author, speaker, and advisor Geoffrey Moore about his experience working with startup companies and established tech enterprises. He discusses topics from two of his books, “Crossing the Chasm” and “Zone to Win,” and highlights some of the biggest mistakes companies make and where breakthroughs can occur. We also explore the importance of balance within an enterprise, how to counter existential threats against your business, and the true value of momentum. Join us to learn more about: Metrics for success in each of the 4 zones How to effectively move from the incubation zone to the transformation zone Challenges to overcome in the transformation zone Common mistakes iconic tech companies made before their downfall The role of acquisition in scaled transformation Resources from this episode: Get the free MedTech Talk Tracks for Action Crossing the Chasm Zone to Win Social Media: Connect with Geoffrey on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn
Buy The Infinite Staircase here (and dont forget to leave a 5 star review!) https://www.amazon.com/Infinite-Staircase-Universe-Ethics-Mortality/dp/1950665984/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= Check out Geoff's website http://geoffreyamoore.com/ Follow Omar M. Khateeb on LinkedIn Instagram TikTok Twitter Facebook --- Support this podcast: https://anchor.fm/mindloom/support
“The downturn enforces discipline, it enforces focus on outcomes that can be prioritized.” - Geoffrey MooreRunning a business can bring up challenges — from financial loss to employee morale. Especially, during an economic downturn, keeping your business' head above water is vital. If you've got a new invention and want to market it correctly, the first thing to do is think about your marketing plan. In this [Un]churned conversation, Josh Schachter and Geoffrey Moore, chat about Not taking your customer's budget for grantedLife cycle frameworkAttempting to start up a social network for sportsProduct- Lead-Growth play Customer Success Maturity ModelMeasure what matters the mostGet tips and insights from top leaders of the Customer Relationship world in your inbox each week. Subscribe to the Unchurned weekly newsletter at www.update.ai/unchurnedThank you for tuning into the Unchurned podcast! If you enjoyed the episode, please subscribe to the show and leave us an excellent rating & review. Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin & Twitter. Follow UpdateAI for the latest news on the unchurned podcast on Linkedin & TwitterUpdateAI presents Unchurned
Gary's lightbulb moment was when he was working as a personal injury attorney. He quickly realized that smarts didn't matter as much as how one chooses to run their business.From there, his knowledge and expertise in the intake arena took off, and he began consulting with law firms. Gary is now the proud founder of Intake Conversion Experts, LLC, Principal Consultant at Maximum Intake Consulting Inc., Managing Partner at The Falkowitz Law Firm PLLC, and as his kids would attest to, "The Loudest Guy In The Room".He authored the book, The Complete Guide to Law Firm Intake, which is a great read for all personal injury law firms spending money to generate leads. Gary has also started a coaching program called The Intake Playbook.In this conversation, Gary shares his story, the truth he teaches to help law firms fix their intake, as well as doing everything you can to sign as many potentially good clients as possible.2:23 the lightbulb went off 6:48 teaching law firms how to run a business11:41 that is fantastic14:17 how much money they're wasting 19:15 this is 100% sales26:23 make them subject matter experts 30:35 trying to provoke thoughtJim's Hack: Check out the book Zone to Win: Organizing to Compete in an Age of Disruption by Geoffrey Moore. Established firms and companies need to play offense and defense and maintain their current position while innovating. If you stand still, you'll get run over!Gary's Tip: Take five minutes and call your law firm during off hours to see what the experience is like. Make up a name and use a different phone number.Tyson's Tip: Every week pick one thing from your calendar to be removed or delegated. This will help you get to the work you were meant to do.
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