Podcasts about sufferfest beer company

Caitlin Landesberg was the Founder and CEO of Sufferfest Beer Company. She grew and scaled her brand to success through strategic marketing and determination — ultimately, selling her brand to the Sierra Nevada Brewing Company. She has experience as a marketing executive working for Adobe, Strava, and Mozilla. Caitlin is a passionate investor at This Is Water, focused on helping others grow their brands. In this episode… In an oversaturated market, how do you make your brand stand out? Is there a way to craft a beer geared towards athletes? Crafting a beer that can cater to functionality and an active lifestyle is no easy take, but Caitlin Landesberg was up to the task. With her experience building digital platforms, Caitlin crafted a beer with vitamins and nutrients aimed at athletes. With negativity coupled with health reservations, she grew and scaled her brand. She built a stellar team using unique storytelling marketing techniques, and her brand excelled in a saturated beer market. In this episode of the Alexi Cashen Show, Caitlin Landesberg tells her entrepreneurial story and motivation behind upstarting Sufferfest Beer. Alexi and Caitlin discuss pushing yourself to grow, the challenge of efficiently scaling a brand, and the innovation and creativity it takes to market a beer brand successfully.

In this episode Carl and Caitlin Landesberg, founder of Sufferfest Beer Company discuss the difficulties of company management.

Courtney and I recorded this episode as part of the process for a film that we were shooting for one of her sponsors, Sufferfest Beer Company. Over the course of the following days not only did her and our production crew have an absolute blast, we witnessed her never ending support of the community. Everyone that passed by on the trail or the sidewalk received a warm greeting from her. From talking with fellow athletes about their endurance goals to running alongside a passerby to help motivate him to keep pushing forward, it's clear how much she loves the community that loves her back. Courtney is a bit of a mystery to many; presumably powered by an imposing and unspoken darkness that compels her to use the power of her mind and feet to race and win the world's toughest ultra marathons. In the greatest flip of the script she fights no demons or deep darkness. Rather, she excitedly seeks the deepest recesses of the pain cave, pitting herself against the elements of the wild spaces, the long enduring miles and the mental sufferfest to find the brightness on the other side. And she does so with class unlike any other, kindness of a school teacher (which she once was) of and the rhythm of an eclectic mix from her old iPod shuffle! When she crosses the finish line, often the first one to do so, she enjoys the crispness of a fresh beer, a big ol' plate of nachos and the company of her loving husband Kevin, family and friends. On a personal note, I'm floored to have spent time with one of personal heroes; listening, learning and sharing her story both here on the podcast and through a short film we produced. Sometimes this life seems so unreal and it's an absolute honor to be here, alongside all of you. To you wildest self, be true.

My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.

My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.

Welcome to Mother of Invention—a special series of the GBH Podcast made in partnership with Guinness devoted to innovation in the brewing world, both historical and contemporary. In this series, we ask the question: if necessity is the mother of invention, what is the necessity that’s driving people to solve a problem, meet a challenge, or explore a new opportunity—and what are they doing about it? This series started in collaboration with Guinness, an underwriter for GBH for three years running. Guinness has a reputation for being a technical innovator—whether it’s draft technology, the invention of the nitro widget in the can, training the world how to pour a proper pint, or achieving unprecedented consistency in their breweries around the world. But necessity and innovation come in all sorts of forms for breweries big and small, and are reflected in the cultural influences around them.  So this year we decided to go to Denver during the Great American Beer Festival, when we knew we’d have a critical mass of influential and hard-working people from across the industry in one place. We set up shop and conducted two full days of interviews. And while the resulting conversations vary widely in terms of topics and experiences, some patterns began to emerge. In this second episode, we’re going to look at the ways companies are attempting to connect with new audiences through product innovation.  How are breweries like Brooklyn Brewery, Sufferfest Beer Company, Firestone Walker Brewing Company, and others shaking up their portfolios to appeal to the expanding idea of who a beer drinker is? This is a critical question at this point in the evolution of the beer industry and it’s become increasingly difficult to define who drinks what. Most people are modal—meaning they partake in cocktails, wine, spirits, macro and craft beer, hard seltzer, and cannabis—and few of us are loyal to any one category, let alone a particular subset or specific brewery.  So what connects all these things? And how does a brewery stretch its vision to account for how the world, and the beer drinker, is changing? This is Mother of Invention. Listen in.

Our buddy Zack from Knox Brew Tours joined us for our DRAFT PICK OF THE WEEK! Each week, The Philbio & the Knox Brew Tours crew will be highlighting a local brewery and some of the tasty beverages you can try. This week, we sample some of the delicious drinks from Sufferfest Beer Company, a beer that's new to Knoxville AND could help you keep your New Year's Resolution! #PhilShow

Welcome to EPI 88 It’s the Drunk Athlete Podcast LIVE from the Austin Beer Mile powered by Sufferfest Beer Company,  from a secret location in Austin Texas!  Drink one down, run around!  Who will barf this year, with my co-host from Episode 1 Cat Adkins, and co-co-host from Episode 3 Stewart Mickler….   Special thank you to our sponsors of this show: Sufferfest Beer Company for sponsoring this episode! http://sufferfestbeer.com    You can find more information Austin Beer Mile at Facebook at https://www.facebook.com/austin.beermile   Get your Drunk Athlete Merchandise at our store. https://www.bigpistachio.com/shop   To be a patron or make a donation to this podcast, go to https://www.bigpistachio.com/drunk-athlete-podcast    For more information go to: email: drunkathlete@bigpistachio.com http://www.bigpistachio.com https://www.bigpistachio.com/drunk-athlete-podcast   PARTNERS: A special thank you to our partner Big Mouth Announcing. Logan@BigMouthAnnouncing.com   A big thank you to our sponsor Stewart Mickler Design. Contact him to make your appointment today!   Thank you to Austin Massage Company Voted the best massage in Austin for 6 years.   We are excited to bring Traughber Nutrition to our Drunk Athletes. Use discount code drunkathlete for 50% off your first month of f of your nutrition program.   Our good friends and partners at Holland Racing & Special Events want to see you at their events!  Come race the Driveway every Thursday night starting April 7th. http://drivewayseries.com   Try the awesome products at Zealios use code ZupDrunkAthlete 19 for 15% off your order.   Big Pistachio: https://www.bigpistachio.com Alphay International: https://www.bigpistachio.com/alphay "Music: www.bensound.com"    FOLLOW US: INSTAGRAM - @DrunkAthletePodcast FACEBOOK - https://www.facebook.com/DrunkAthlete TWITTER - https://twitter.com/DrunkAthlete2 YOUTUBE https://www.youtube.com/channel/UCWyhssbka-g2-SKWgZutRzA      Please Share, Rate & Review this podcast so other awesome people like you can find it easier.   Cheers! Erin Truslow

The better for you category in craft beer is exploding right now, and we are so lucky to be working with Sufferfest Beer Company and our buddy Margaret Link, their Director of Marketing! Margaret relates the story of the brewery’s origin and tells us how she got into the beer biz (yes, it’s related to being an athlete!). And then she drops three taste treats for us: Repeat Kolsch, FKT Pale Ale, and Head Start Stout! Climate change leads the news this week via Forbes visiting evacuated Sonoma County breweries who are reopening with electricity but without gas. Next up The New York Times reveals that the merchandising of college sports is leading to team-branded ales, and Forbes asks are you ready for craft malt to change craft beer? Then it’s The Associated Press making a last call as Utah is set to tap out on low-alcohol beer sales, and we wind up with People (thanks Frank!) profiling a North Dakota brewing company that has put pictures of adoptable dogs on its beer cans! Last week’s #caskquiz question was our annual Series pick question: “Astros or Nats? Or I have no dog in this fight and want a great Series! Or I just want football!” This week’s #caskquiz asks “what’s your workout reward brew? And what’s that Sufferfest-worthy workout? We so love hearing from you! Please send in feedback and beer suggestions by calling us at (919) 502-0280, Tweeting us, following our Instagram or friending us on Untappd, posting on and liking our Facebook page, or emailing us! And please rate & review us in iTunes or Stitcher if you haven’t done so!

Today I’m joined by Caitlin Landesberg.    Caitlin is the founder and CEO of Sufferfest Beer Company.   On today’s episode, we talk with Caitlin about what makes Sufferfest a happy accident, how she’s creating the go-to beer for sweaty experiences, and why there’s no such thing as luck.    I had a great time chatting with Caitlin and I hope you enjoy listening.   More from Caitlin & Sufferfest >>    Driven by her desire to have the best “finish line” beer in the world, Caitlin Landesberg took matters into her own hands. In 2012 she began to develop the beer she wanted to see in the world, and as fellow runners and endurance athletes rapidly drove demand, she launched Sufferfest Beer Company in Spring 2016.    Based in San Francisco and a Certified B Corporation, Sufferfest inspires active, healthy and passionate humans with award-winning, purpose-brewed craft beer. As the company's Founder and CEO, Caitlin brings 14 years of consumer marketing experience to the company, with prior positions including Director of Marketing at Strava—a social network for athletes. Three successful years into business, Sufferfest was fully acquired by Chico-based Sierra Nevada Brewing Company in Spring 2019.    Caitlin is an avid trail runner, proud mom, member of the San Francisco Brewers Guild, and a graduate of Kenyon College.   More from Fitt Insider >>    Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co. 

Caitlin Landesberg talks about how she decided to start Sufferfest Beer, what it is like to create a beverage by and for athletes, being a mom and CEO + more. "No really means 'not right now', and you've got to tell yourself that." - Caitlin Landesberg. Learn more about this episode at karagoldin.com/30

Mike and Jeff cover some news out of Boulevard Brewing, Sierra Nevada’s acquisition of Sufferfest Beer Company. The guys cap off the episode covering Hop Culture’s 7 Trends they predict for 2019.

Caitlin Landesberg, founder, and CEO of Sufferfest Beer Company shares her journey from Silicon Valley high-tech marketer to revolutionizing the gluten-free beer industry.     Join a gathering in the Bay Area to hear stories like Cailtin's shared live. www.RealFoodRealStories.org

Caitlin Landesberg is the Founder & CEO of Sufferfest Beer Company, Inc. She started the company while on a quest to find the best beer in the world to address her needs after having a gluten intolerance. Caitlin founded Sufferfest Beer Company in 2016 after working with researchers and scientists to create a gluten-removed beer. Sufferfest has quickly become an award-winning craft beer with the company located in San Francisco. Caitlin brought 13 years of marketing experience when she started the brand working with a variety of tech companies including Strava. Prior to starting Sufferfest, Caitlin served as Director of Marketing at Strava, a social network for athletes. It was while working at Strava and running with other athletes that she thought of the idea for Sufferfest and wanted to create a better beer. I have been able to try out Sufferfest Beer for myself and can solidly say it is just a great tasting beer. Having the gluten removed from the beer is a bonus. It has quickly become my favorite goto beer after an adventure or day working in the garden. Read my full review of the beer here. Find Sufferfest Beer: Website: www.sufferfestbeer.com Facebook: www.facebook.com/sufferfestbeerco Instagram: www.instagram.com/sufferfestbeer Twitter: www.twitter.com/sufferfestbeer   Show Supported by:  Four Sigmatic - http://www.foursigmatic.com Use code: DIYS to save 10% on your order For All the Companies We Love Visit: - http://dirtinyourskirt.com/sponsors/   Full Shownotes:  http://www.dirtinyourskirt.com Join the Facebook Group:  http://www.dirtinyourskirt.com/tribe Support the Show: http://www.dirtinyourskirt.com/support    Caitlin and I talk about her story, the process behind the beer, and we chat about the formulation of the newest offering FKT that was just released yesterday. As well since our interview, their Kolsh beer with beer pollan called Repeat has been released. Both are part of the beer with benefits series.  

Caitlin Landesberg has always identified as an athlete. Now, as the Founder, CEO, and Brewmaster at Sufferfest Beer Company, she’s just as much of a rockstar brewer as she is a runner. Sufferfest is a San Francisco-based beer company for athletes, by athletes, providing a gluten-removed beer that all can enjoy at the end of a workout or adventure. When Caitlin found out that she was gluten intolerant and eliminated it from her diet, post-race beers were also eliminated as well. Realizing that there were few good gluten-free beers on the market, Caitlin made her own, and Sufferfest Beer Company was soon born. In this episode, Caitlin and Chris sample all 3 of Sufferfest’s brews while discussing the origins of the company, the importance of a post-adventure beer, and of course some drinking stories from Caitlin, all of which seem to involve running. Sessions is the destination for today’s show, a craft beer and craft food oasis in the middle of San Francisco’s forested Presidio.

Ultrarunner, coach, and best-selling author Jenny Hadfield began running to lose weight, but, as many people do, she quickly fell in love with it.   However, one thing about the running world Jenny didn’t love was the formulaic, one-size-fits-all training plans that didn’t accommodate for busy lives.   She began working with runners to create training that fit their unique makeup as well as their schedules outside running. She works to make running more accessible, and she’s a large part of the reason the sport has seen such a boom over the last 20 years.   In this episode, Jenny shares her experiences and philosophies to show us that there is a more practical approach to training - not only with our busy schedules but also with our bodies. Questions Jenny is asked: 3:30 How did you first get into running? 6:14 When you first started did you see yourself doing all these extreme distance races? 8:10 What have been some races that you feel were defining moments in your career? 10:02 What were some of the difficulties you encountered along the way and how did you overcome them? 12:30 How do you use your experiences to help the athletes that you currently coach? 15:14 How exactly did you get into coaching? 17:57 What is the F.L.O.W.-based training system? 27:48 How do you coach your female athletes to train in sync with their menstrual cycles? 31:59 Do you think there will be more research on post-menopausal athletic performance? 33:41 At what point would you advise a woman to consult a physician for irregularities? 39:36 What is your nutritional philosophy that you use with your athletes? 43:19 Which calorie trackers would you recommend? 46:09 Are athletes hurt more by the quality or quantity of their fueling choices? 47:24 What’s a good in-race Marathon refueling strategy? 49:43 What advice do you have for beginning runners? 51:24 Can you tell us more about the color-coding system for tracking training? 53:36 What’s next for your own running and for your company? 55:36 Are your running vacations open to just anyone? Quotes by Jenny: “Running was always delivered in a form of punishment in team sports, so my association with running was painful and I didn’t like it.” “Every race that we train for and finish can be a pivotal moment; there’s always a learning lesson that’s involved.” “I learned early on that a template program is not going to work for everyone.” “I believe injuries are an opportunity for growth.” “I really needed to use my education in terms of fitness and exercise science and apply all those principles to a runner’s life, and really it was a mortal’s life and they wanted to run.” “But what I saw (when GPS watches came out) were runners going from tuning into their bodies, listening to your breath to looking at a number and defining whether it was a good run or a bad run or a fantastic race or a failure based on what they saw on that watch.” “There’s such a negative stigma about menstrual cycles and it’s one of the most powerful tools we have as women and once we embrace it and understand it and work with it, you will feel better because you’re now giving your body what it’s asking for.” Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel Mentioned in this podcast: Jenny's Coaching Website   Jenny's Running Vacations   Jenny's Podcast - The Coach Jenny Show   Book: Running For Mortals by Jenny Hadfield   Book: Marathoning For Mortals by Jenny Hadfield   RunnersConnect Extra Kick Podcast - Ep. 116 - Running After Menopause   My Fitness Pal   Training Peaks   Sufferfest Beer Company   Run To The Top Interview with Caitlin Landesberg of Sufferfest Beer Co. We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth   Send an email to info@pacifichealthlabs.com with the subject line "Run to the Top" and ask for your FREE Accel Gel samples. Don't forget to include your address!

After LA native and trail runner Caitlin Landesberg discovered she was gluten intolerant, she felt left out when she could no longer partake in the ritual post-workout beer with her friends.   To most runners, this ritual is a familiar one and part of what makes the sport so gratifying. Kicking back with friends after a workout or a race and having a well-earned beer (or, ya know, maybe a few) is an important facet of running and one that goes way back. The celebration (and often commiseration) following a race is a key component to our camaraderie as runners, and beer plays a big role in that.   To Caitlin, running just wasn’t the same without this component, and so she began looking for a satisfying gluten-free beer that would quench her thirst for the rich, full taste to which she was accustomed.   Coming up empty, Caitlin decided to just make her own, and, after a lot of trial and error, Sufferfest Beer Company was born.   Specializing in gluten-removed beer, Sufferfest’s mission is to build community in the running world and provide hardworking athletes with the reward they deserve.   Caitlin is continually working to create not only a great tasting beer but a beer also enriched with vitamins and minerals to help you replenish what you’ve lost and bounce back faster. Listen in as Caitlin shares how she is working to change the worlds of craft beer and running alike. Here are some of the topics we’ll discuss today: Caitlin’s athletic background Symptoms of gluten intolerance Challenges Caitlin faced when going gluten-free How Sufferfest Beer Co. got started How to make gluten-removed beer Caitlin’s mission to change the worlds of beer and running   Questions Caitlin is asked: 3:12 What is your background as a competitive trail runner? 6:25 How did you find out your had a gluten allergy? 9:43 What challenges did you face when you began adjusting your diet? 11:58 How did you begin brewing your own beer? 15:55 How do you remove the gluten from your beer? 19:17 Could your friends tell the difference between your initial homebrew and commercial beer? 22:47 Were you doing this on the side or did you leave your job to do this? 25:50 Was it difficult finding distributors for your beer? 29:35 How did you come up with the name Sufferfest? 32:07 Where can people buy Sufferfest beer? 38:42 How do you wish to impact both the worlds of craft beer and athletics? 43:17 What makes conservation and sustainability so important to you and your team? 46:14 What’s next for you and Sufferfest? 48:09 If you could pick the worst/most gratifying race you’ve ever run, the best Sufferfest, what would it be?    Quotes by Caitlin:   “Now I run mostly for fun, I run with friends, I run to….gosh, to just sort of feel alive.” “You would look at me and say this person’s in shape - she eats pretty well and of course runs quite a bit and treats her body pretty well, but I was all sorts of wrong at the time.” “It was just kind of the trial and error of seeing how far I could take something and see how good I could make something taste for myself for very selfish purposes is what sort of led me down this road.” “That was the big aha moment for me was being able to pass my beer around that was made in this gluten-removed methodology, and people just drank it and loved it. And I didn’t even have to say anything about it, and that’s the beauty of it….just enjoying the basic ritual of having a beer with friends.” “After a hard day out there whether you’ve been hiking or swimming or what have you - whatever you do to kind of feel like you’ve earned it….I want something satisfying and premium and not low-calorie.” “I think when we’re all drinking together, we have that camaraderie that we’ve just really writhed and ailed, and that’s sort of the best feeling at times: to finish together and talk about what you’ve just endured.” “We’re celebrating of course, and that’s part of training: to take days off or take time to celebrate achievements. But how can beer also aid in bouncing back and recovery?”   Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel   Mentioned in this podcast: Sufferfest Beer Company Brewers Clarex Ragnar Follow Caitlin on Twitter    We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth     Send an email to info@pacifichealthlabs.com with the subject line "Run to the Top" and ask for your FREE Accel Gel samples. Don't forget to include your address!

I’ll Have Another Episode 24: Caitlin Landesberg Caitlin is the founder and owner of Sufferfest Beer Company. In 2012 she discovered she was gluten intolerant and started her quest to find the... The post I’ll Have Another Episode 24: Caitlin Landesberg appeared first on Lindsey Hein.