Podcast appearances and mentions of caitlin landesberg

On this episode I talk with Caitlin Landesberg. She went from being a Silicon Valley product marketing exec, to founding a branded beverage company which she sold to the Sierra Nevada Brewing Company, to founding a venture capital fund named for a line in a David Foster Wallace speech (This is Water). She believes in B-Corps, triple-bottom-line ventures, and the notion that startup entrepreneurs can create innovative new products that are good for the planet.

Caitlin Landesberg was the Founder and CEO of Sufferfest Beer Company. She grew and scaled her brand to success through strategic marketing and determination — ultimately, selling her brand to the Sierra Nevada Brewing Company. She has experience as a marketing executive working for Adobe, Strava, and Mozilla. Caitlin is a passionate investor at This Is Water, focused on helping others grow their brands. In this episode… In an oversaturated market, how do you make your brand stand out? Is there a way to craft a beer geared towards athletes? Crafting a beer that can cater to functionality and an active lifestyle is no easy take, but Caitlin Landesberg was up to the task. With her experience building digital platforms, Caitlin crafted a beer with vitamins and nutrients aimed at athletes. With negativity coupled with health reservations, she grew and scaled her brand. She built a stellar team using unique storytelling marketing techniques, and her brand excelled in a saturated beer market. In this episode of the Alexi Cashen Show, Caitlin Landesberg tells her entrepreneurial story and motivation behind upstarting Sufferfest Beer. Alexi and Caitlin discuss pushing yourself to grow, the challenge of efficiently scaling a brand, and the innovation and creativity it takes to market a beer brand successfully.

In this episode Carl and Caitlin Landesberg, founder of Sufferfest Beer Company discuss the difficulties of company management.

Sufferfest is a beer company that grew from a desire to enjoy a more refreshing post-race . . . or post sufferfest . . . . depending on your endurance activity of choice . . . beer. Caitlin Landesberg tells us all about it. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Brought to yo this month by Eastern Mountain Sports and Tee Public Show Notes Sufferfest Beer Sierra Nevada FKT Fly By Pilsner Mozilla Firefox Strava Jeff White, CEO of Sierra Nevada Mule Days David Foster Wallace, Commencement Address This is Water Thoughts on how those of us in the industry outdoor industry can help mitigate the impact we're seeing in the outdoor space? "I think it's like, what skill are you good at and lean into that. If you aren't going to be skilled at actually helping to repair and maintain part of a trail that you use yourself, you could give back to then get your network of friends and put together a small fundraiser. If I'm not really good with a shovel and an ax right now, or shovel and a pick, lean into your skillset, whether that's connecting people, bringing in financing." Favorite Gear- Ultimate Directions Fast Draw 300 Connect with Caitlyn and Sufferfest   Sufferfest on Instagram   Caitlyn on Instagram

Scottro and Ryan are joined once again this week by Nick from The Weekly Recap podcast.  Unfortunately, at the last minute, Nick's brother Alex was unable to join us. The three open the show by talking about the big news in PA craft beer:  brewery and restaurant capacities were lifted from 25% to 50% this week.  The duo celebrates this before talking about which breweries they plan to visit once more breweries begin opening for on-site consumption. Ryan and Nick then start talking about their love of Marino's American Eatery (we have to talk about this each episode it seems). Scottro then tries to persuade the others to buy his local beer distributor.  Ryan then brings the conversation back to Marino's and talks about how they've solved one of the biggest problems beer distributors don't know they have. Nick and Scottro then reminisce on some of the spots they've played shows at with their old bands in the Greensburg area.  Ryan stayed out of this conversation because he can't play an instrument to save his life. After some discussion of drinking sessions, the three then dive in to their favorite lawnmower beers before talking about dealing with haters of their respective podcasts online. The team then talk about some of the latest breweries opening in the Pittsburgh region before talking about their favorite places to buy craft beer in the area before wrapping up their segment of the show. As part of the Extra Credit portion of this episode, Ryan interviews of Caitlin Landesberg of Sufferfest.  Caitlin gives us her story in to craft beer and how she founded and grew Sufferfest Brewing to eventually be acquired by Sierra Nevada Brewing! P.S... Dear Alex, the title of today's show was soooo Nick's idea. See omnystudio.com/listener for privacy information.

How many of us would love to turn our personal and professional passions into a successful business? Caitlin Landesberg, found of Sufferfest Beer Co., did just that! What started out as a simple project inspired by innocent curiosity, quickly developed into much, much more. In this wide ranging conversation, Caitlin details how she built a community around Sufferfest, the elements within the two-way communication that inform her brand, how they choose to partner with certain athletes and events, the characteristics of the endurance community that she most loves, and her own running journey and experiences. Sponsors: Previnex is a supplement brand that I trust, use, and have greatly benefited from. They source the highest quality ingredients in the most clinically effective and beneficial forms. Previnex manufactures to the highest standards possible, testing every ingredient, every step of production and every finished product. Visit www.previnex.com and use coupon code Runner15 to save 15% on your first order. Follow Matt: Instagram - @rambling_runner Twitter - @rambling_runner Get exclusive podcasts, video coaching sessions, and much more by joining our Patreon community at www.patreon.com/ramblingrunner. https://www.theramblingrunner.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.

My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.

If you love gravity and extreme mountain biking, you've probably heard of the Frenchman, Remy Metailler.  He has been a top rider at Red Bull Rampage for many years, has solid performances at urban downhill racing around the world, and he's the incredible mountain biker you imagine as a Whistler Bike Park legend. He is also passionate about teaching others about anything related to mountain biking through his YouTube Channel. He talks about all the nuances of bike, tire, and suspension set-up so you're dialed for your ride, trail previews of popular trails, especially the lines you'd never consider riding, and more pro tips.  Plus, he can pretty much ride the impossible. Remy also loves the business of being a pro mountain biker and has built his career with his own team of partners, is a well-known product tester for many brands he works with (and he does push his bike to the limit with the type of riding he does).  He also loves trail riding.  I loved talking to Remy because he reminds us how important it is to focus on the development of skills, truly understanding how all of your equipment works, how to analyze what happened if something goes wrong on a trail, and how important progression and safety are when it comes to riding technical terrain.  He is also passionate about the environment and we got into what he does to make a positive impact near the end of the show and of course- the questions you guys submitted!  I think you'll enjoy this episode because not only is Remy extremely knowledgeable, but he is articulate, very honest, and humble.    Topics Discussed in the Podcast  What is Red Bull Rampage and how does it work? Urban Downhill racing dealing with pressure, riding slow Crashing, Confidence, Trying it Again Learning to be analytical about your skills and riding improving on fundamentals weight lifting and key exercises Remy does in the gym Risk and Safety (VIDEO) The business side of Remy's career: sponsors & content How to deal with the comparison game Listener questions: Favorite place to ride Comparison game in YouTube and social media Why did he move to canada from france His views on racing and why he doesn't race  lifestyle changes as a climate activist? favorite lunch Supplements? How old was he when he started riding and when you started to seriously shred People often say Rampage riders are “crazy” or “insane”. How does he respond to those kinds of comments? Suggestions to help riders get out of their heads, such as those that are afraid of crashing, falling off obstacles, missing a jump, etc   Listen Now       Resources Follow Remy on Instagram Subscribe to Remy's YouTube Channel Safety and Risk Taking Video on Remy's YouTube ------------------------------------------------------------------------------------------------------------------------ 2 Ways to Give Back to the Show             ________________________________________________ Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------------ Don't Miss an Episode: Subscribe!                          

"There is a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses, only results." - Ken Blanchard We all have the greatest of intentions when we make plans, but then something happens.  Our problem isn't motivation, our problem is following through on our motivation.  It could be as small as saying "Today I'm going to break down those boxes for the recycling" to as complex as a large goal you set for yourself. For some, the act of getting started is the hardest part.  This problem is a relatively simple one to fix.  Break it down into a task so small that it's really easy to get started.  I've talked about this before, but if you can't seem to get on your bike, commit to riding for 5 minutes and if you don't want to anymore, you can stop.  For cleaning, put 2 dishes in the sink, take one thing and put it back in place.  If your inbox is a disaster, try to answer just 1 email that is nagging you.   Sometimes the issue with follow-through is much bigger than the act of getting started.  Here are some ways to help. Learn to Say No Sometimes we make commitments that we didn't want to do in the first place. We felt like we couldn't say no in the moment. Time is our most precious asset and it's not a renewable resource.  Learn to say no to things that you really don't want to do. You might feel bad about it in the moment, but if you told someone yes and then don't follow through, they'll feel even worse and you'll have also wasted their time.  Consider your Future-Self. i.e. Delay Gratification  When the time comes to get started or even to keep going (like following through with this article instead of stopping in the middle), think of what your future-self would want.  Sure, I could stop right now and go do something else that would gratify my present-self.  But I know from experience that my Sunday night future self will not be happy if I have to work on this last minute to get it done.  This example can be made even as simple as making your bed. Your present self might just want to walk on by and say "I'll do it later" but think of how your Future-Self would feel- even 1 minute into the future the next time you walk by the bed and feel better because it's done?  Strengthen Your Get It Done Muscle (how it feels) The Future-Self examples is a great lead-in to this point.  I just said "think of how it will feel for your future self."   Follow-Through is a muscle.  It feels good to identify aa someone who honors their commitments. How does it feel in your body when you actually did the thing you said you would?  How does it feel in your body to procrastinate?  If it's hard to pinpoint how it feels, ask yourself if it makes it a little easier to breathe or a little harder to breathe. If you can bring executing on your intentions to the physical realm of your body, it might be easier to delay gratification and do the thing right now. Use Mindfulness to Stop Excuses The alarm clock goes off at 6 AM because you said you were going to get up to exercise. Your first thought is "I'll hit snooze once" or maybe it's "I'll start tomorrow." Meditation and mindfulness practices take you off autopilot and help you be more aware when thoughts pop in your mind.  If you can stop the excuse train in its tracks- with the first excuse you made, it'll prevent them from multiplying.  Stop the excuse and get moving.  Take one small step to stop that excuse.  If you think your excuse may be valid, go back to the commit to getting started model.  For exercise, if your excuse is "I'm too tired to ride my bike" which has been an excuse I have had almost every day of being pregnant by the way, commit to starting.  If you're still too tired after you start and feel awful, then stop.  But by doing this, you didn't let your excuse win.  It's a muscle to overcome excuses and it gets easier. I recorded an entire podcast episode on overcoming excuses you can read or listen to here.  Write it Down There are many productivity apps and tools out there.  Pick one that works for you.  Personally, I've tried a lot of them and the best one for me has been a simple spreadsheet I made for myself.  I have each day of the week listed and at least a couple days in advance, I list what I want to get done for the week.  I also map out that time on my calendar.  Seeing it written down and checking it off can be satisfying. The hardest part is not listing too many things.  If you find you are never getting through your daily to-do list, keep reducing it until you through it.  And don't beat yourself up if you aren't getting it all done every day.   Reduce Distractions If you aren't getting that to-do list done, is it because you are doing other things instead because you are distracted?  Did you check your email 3 times while reading this article?  While writing this article, I closed ALL browser tabs, put in headphones so I couldn't hear anything, and put my phone in the other room. Otherwise, it's too tempting to be distracted and it would take me 5x as long to get this done. You don't Start Things that take a lot of time Another hidden iceberg that could be stopping you from follow-through is you choose to do the easy tasks first.  These are the tasks that take little time and you feel like you are doing something.  Start your day by tackling one time consuming, bigger task first and I guarantee you that you'll feel like you got more done.  Accountability  Having a system to measure if you're doing what you said you would will help with follow-through. Sometimes we don't even realize we aren't performing well.  For me, it's my spreadsheet. I can go back and see what I accomplished by the end of the week and ask myself realistically if I'm sticking to my commitments. Everyone's motivation comes from different places. Some are internally motivated while others need external motivation.  I'm usually internally motivated which is why holding myself accountable works.  But if you are externally motivated, find a person to help keep you accountable. You could have a weekly check-in where you help each other.  If your lack of follow-through is with exercise, sign up for a class, group ride, or group run so you have that external accountability.  Listen Now       Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------   2 Ways to Give Back to the Show                

James Wilks is a combatives instructor for the US Military, retired MMA Fighter,  2009 UFC champion, and main star in Gamechangers Documentary which you can now watch on Netflix.  Gamechangers was executively produced by Academy Award-winning director James Cameron, also known for directing Terminator and Titanic to name a couple of other films!  Gamechangers explores whether a plant-based diet is an optimal diet for athletes across all disciplines including strength, endurance sports, team sports, and more.  There are some big name athletes appearing in the film such as World Record Holding Strongman Patrik Baboumian well-known ultrarunner Scott Jurek, Olympian cyclist Dotsie Bausch, Arnold Schwartzenegger, Derrick Morgan of the NFL' Titans, and so many more.  The movie is about James Wilks quest to search for the optimal diet to help him recover from a terrible injury.  His research set him on a trajectory to learn more about plant-based nutrition, ultimately discovering that many athletes are competing at the top level with no animal products. The film also goes into why a plant-based diet helps athletes perform and recover at their best. Topics Discussed in the Podcast  Acclaim for the film including the Defense Health Agency how the idea of Gamechangers came about James' previous diets and notions on vegans is grassfed beef healthy? best foods to eat to recover faster from injury fatigue, carbohydrates, heme iron, supplements for performance how to decipher if scientific studies are legitimate  how they picked athletes to be in the movie a short bit about fighting MMA/ taking punches & managing aggression and anger 33:50 It's really centered around inflammation. The blood flow is centered around inflammation as well- inflammation of the arteries. But then if there is inflammation just recovering from a workout session or you got injured and you're recovering, you need inflammation to build muscle and to recover, but you want to get through that inflammation quickly so that you can work out again more effectively. You can always work out again the next day, but it's how effective and how optimal is that workout?   I think inflammation is really the key here -that animal foods tend to be inflammatory, plant foods tend to be anti-inflammatory.  And so reducing that can not only help blood flow, but also muscle repair, being faster, and also injury repair as well. Listen Now       Resources Go to the Gamechangers website Watch the Gamechangers Documentary on Netflix or find it elsewhere Follow James Wilks on Instagram Listen to my episode with Dr. Esselstyn regarding endothelium/heart disease Listen to my episode with T Colin Campbell about cancer and animal protein Download Dr. Michael Greger's Daily Dozen App Visit NutritionFacts.org Joe Rogan episode with James Wilks  ------------------------------------------------------------------------------------------------------------------------ 2 Ways to Give Back to the Show           ________________________________________________ Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------------ Don't Miss an Episode: Subscribe!                          

  Habit change is hard, and it's really hard if you tend to think about your habit change as an all-or-none thing or if you get decision fatigue from too many options.  Have you heard the quote "don't let perfection be the enemy of good?" Sometimes the idea of not being able to do something perfectly or the idea of having to be perfect at it every day will stop us from even trying.   I came across some discussions in my community lately where one person criticized another because they didn't change or move the needle enough - this was in regards to diet. Doing the best you can is a good place to start, but I like to ask "is it better than" when comparing two options.  Asking "is it better than" can also give you a different point of view if you find you are critical of a decision another person is making about their changes.  We can't be in control of everything all the time and learning to set ourselves up to make the best decision possible for a given situation instead of defaulting to our old ways is powerful. Asking "is it better than" is particularly helpful when it comes to diet. A lot us have guilt or even self-flagellation if we quote mess up.  There is a fine line between letting yourself off the hook too many times versus having a little bit of leeway and self-compassion, but I think we intuitively know if we are giving something our best shot or if we are just looking for excuses. You can feel it in your body. I'll give you a few examples. One person wants to stop having dairy in their diet, so they switch to soy milk.  When the person orders a latte at Starbucks, someone points out that the soy milk from Starbucks has added sugar!  Yes, it's best to have unsweetened soy milk, but having soy milk with a little bit of sugar is still better than eating dairy if you're trying to avoid it.  Given your options and your decision to order a latte, what is the best choice in the moment? Say you're trying to give up meat, but you haven't gone all the way yet.  Is eating meat a few times a week better than eating it every day?  Yes.  If you believe meat is unhealthy, eating no meat is best but moving the needle to a habit that is sustainable for you is better than not at all. If you are trying to eat less desserts, but really have a craving- eating a small bowl of granola is better than eating a piece of cake. Riding for 30 minutes is better than not riding at all. Picking up a few items of clutter around the house is better doing nothing. Ordering the chips and salsa for an appetizer is probably better than ordering the cheese pizza as an appetizer. Oatmeal you make yourself is better than processed cereal.  Whole wheat flour is better than white flour, but eating in tact whole grains is best. Maybe you don't have access to whole grains in that moment or you ran out of time trying to make something. Next time you feel stuck in a particular situation where you are having trouble making a decision that will align with your goals, just try comparing your options and asking which one is better than the other.  Listen Now     Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------   2 Ways to Give Back to the Show                

Rob Lea is an animal. In a 6 month period, he summitted Mt. Everest, swam the English Channel, got married, and rode his bike across America, all while raising awareness for gender equality in the mountains and in the boardroom based on the HeforShe Initiative by the United Nations.  Rob's mountaineering career includes climbs of mountains around the world including Aconcagua, Denali, and most recently, Cho Oyo.  Not only is he an endurance machine, but he is a realtor in Park City, UT.  His love for triathlon, inspiration from his wife and Professional Athlete Caroline Gleich, and even the medal hanging in his closet as Age Group 30-34 Half Ironman World Champ prove that Rob is no stranger to pushing his limits.  Topics Discussed in the Podcast  how did he come up with the Ultimate World Triathlon how to get out of your own way and dream big men supporting gender equality and #climbforequality prepping for Everest Risk Mitigation: personal safety vs pushing limits on Everest Swimming the English Channel: jellyfish stings, caloric intake, brown fat Biking across America with virtually no training overcoming monotony and the will to go on Listen Now       Resources Follow Rob on Instagram Rob's website Implicit Bias Disrupter Questions HeforShe Initiative Listen to my podcast episode with Rob's wife: Caroline Gleich  ------------------------------------------------------------------------------------------------------------------------ 2 Ways to Give Back to the Show           ________________________________________________ Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------------ Don't Miss an Episode: Subscribe!                          

  We are a few days into January. When we make a declaration of a new lifestyle, goal, or habit, it can be hard to stick to it. According to research by the University of Scranton, 92% of people don't achieve their New Year's Resolution goals. We want to create habits to be happier and healthier, but change is not always easy. If we genuinely want to discover the best version of ourselves, why do we give up on some of our goals? There are multiple reasons we don't achieve our goals. We get stuck in all-or-none thinking. Sometimes we don't even start working towards a goal or habit because it seems too unattainable. When we make a mistake or a slip-up, we give up and revert back to our old habits because sticking to the new one seems too hard. We don't create a support network and an environment for change Our goals are not specific or measurable. We are worried about changing our identity or how other people perceive us Another common thing we do is focus on setting goals based on an outcome we desire.  Sometimes we can't even control those outcomes such as setting a goal for a race result (you can't control what your competition is doing), a sales goal for our business, or just goals that have outcomes that count on other people's opinions or ratings.  Setting goals that have outcomes outside of your immediate control can be defeating.  Like for me- I say to myself, "yes! I want to write a NYT Bestselling Book."  Honestly, setting a goal like that makes it hard for me to even write the book because it seems like so much is out of my control.  A better way to do it would be to commit to writing a certain number of pages per day, hire a really good editor, etc. Those are all things in my control but I can't control what people will do after I've given my best effort.  Another example of an outcome-based goal that is defeating:  I could set a goal to get x downloads per month for this podcast or a goal for ranking at a certain place among other podcasts, but a better goal would be to focus on becoming a better interviewer or coming up with processes to help me promote my show.  Those are things I can control.  See the difference? We also tie our happiness and satisfaction to the outcome of the goal itself, which leaves us in an endless pursuit of saying “I'll be happy when I achieve X.” There is a problem with being too goal-oriented; the paradox is that we cannot always control the future and thus our outcome, but we can always control our progress through consistent action. So how do you create a goal-setting system that will help you not only get what you want, but also feel satisfied and motivated on a daily basis? The trick is to stop focusing on the endpoint and instead start focusing on your process. If you can feel good about your daily actions working toward something important to you, it will help you stay on track.  You'll also feel more empowered and in control when the results of your goal setting are 100% within your control. Here are some easy examples of goal setting and actions within your control. Goal: Lose 10 lbs. Process: Meal planning and portion control. Goal: Run a marathon. Process: Create and stick to a training program. Goal: Buy a house. Process: Creating a budget to save money. Goals are just a point on a map to start you moving in a different direction. Once you start down a new path, enjoy the experiences, the unknowns, and even the setbacks. Each week, look at the processes you've laid out for yourself and evaluate whether you are following them.  Celebrate small wins.  If you find that it's too hard to complete the road map you've started with, be flexible enough to adjust it and do less until you can commit to your process each week. Consistency builds confidence.  I find that I am always overzealous with what I think I can achieve in a day or in a week and I always have to readjust. If you find yourself making excuses, read my quick guide on how to be stronger than your excuses. Another resource I highly recommend is picking up James Clear's book: Atomic Habits.  The entire book is about how to set goals and change your habits. Listen Now   2 Ways to Give Back to the Show                 Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------------ Don't Miss an Episode: Subscribe!                                      

This is a republish of the Singletracks Podcast with Jeff Barber where he had me on the show as a guest.  I thought it'd be a great podcast to start off 2020!    Topics Discussed in the Podcast  how to view and appreciate strong competition and pressure finding the optimal amount of training for you why I love failure and find my greatest motivation from it the importance of work ethic my transition to a plant-based diet my book projects   Listen Now       Resources Subscribe to the Singletracks Podcast!  Singletrack Podcast Show Notes for this episode ------------------------------------------------------------------------------------------------------------------------ 2 Ways to Give Back to the Show             ________________________________________________ Yay!  Our Podcast Sponsor- Sufferfest Beer In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to cheers with friends after long trail runs in and around San Francisco… but didn't find a beer that fit the bill when it came to celebrating her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners.  The beer is brewed with built-in superfoods so you can recover, sweat for your beer, and feel good! Listen Now: The Sonya Looney Show Podcast Episode with Caitlin Landesberg ------------------------------------------------------------------------------------------------------------------------ Don't Miss an Episode: Subscribe!                          

Today I’m joined by Caitlin Landesberg.    Caitlin is the founder and CEO of Sufferfest Beer Company.   On today’s episode, we talk with Caitlin about what makes Sufferfest a happy accident, how she’s creating the go-to beer for sweaty experiences, and why there’s no such thing as luck.    I had a great time chatting with Caitlin and I hope you enjoy listening.   More from Caitlin & Sufferfest >>    Driven by her desire to have the best “finish line” beer in the world, Caitlin Landesberg took matters into her own hands. In 2012 she began to develop the beer she wanted to see in the world, and as fellow runners and endurance athletes rapidly drove demand, she launched Sufferfest Beer Company in Spring 2016.    Based in San Francisco and a Certified B Corporation, Sufferfest inspires active, healthy and passionate humans with award-winning, purpose-brewed craft beer. As the company's Founder and CEO, Caitlin brings 14 years of consumer marketing experience to the company, with prior positions including Director of Marketing at Strava—a social network for athletes. Three successful years into business, Sufferfest was fully acquired by Chico-based Sierra Nevada Brewing Company in Spring 2019.    Caitlin is an avid trail runner, proud mom, member of the San Francisco Brewers Guild, and a graduate of Kenyon College.   More from Fitt Insider >>    Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co. 

Caitlin Landesberg talks about how she decided to start Sufferfest Beer, what it is like to create a beverage by and for athletes, being a mom and CEO + more. "No really means 'not right now', and you've got to tell yourself that." - Caitlin Landesberg. Learn more about this episode at karagoldin.com/30

If you haven’t noticed, the world is starting to think about the role that craft beer plays in a healthy lifestyle. Is this a reaction to the Pastry Stouts and high ABVs of contemporary craft beer? Or is it part of a larger trend where drinkers want to know more about what’s going into their bodies and how it impacts their lives?  Anyone in the business of selling beer right now is talking about an emerging category known as “better for you,” which covers everything from low-calorie craft beer and kombucha to hard seltzers and gluten-free or gluten-reduced beer.  You’ve probably seen GBH reporting on Michelob Ultra, the low-calorie, low-carb front-runner, which is the fastest growing brand in beer history. Mich Ultra is sort of the tip of the spear for the category, giving corporate and craft brewers alike the confidence they need to explore some of these new directions for beer.  But while most brands are focused on the functional components of these beers—touting low-calorie, low-ABV, and other benefits—very few of them have tried to build a community around their brands and lifestyles the way today’s guest has. Caitlin Landesberg is the founder and CEO of Sufferfest, based in San Francisco.  Her brand was born out of, and still lives in, athlete culture. As a former marketing executive in the fitness tech start-up world, Caitlin had a front-row seat to athletes’ needs and motivations. And she was one herself. As a result of these interests, her homebrewing hobby took a radically different approach to beer making. She brewed for flavor, and fitness, and for a reduced-gluten profile. She used healthful ingredients and considered athletic occasions as prime beer-drinking moments. She should know—she loves to celebrate a win with a beer. A moment that she has dubbed “sufferfest”—hence the company name.  This year, Caitlin and her team are making a massive transition, as they recently earned the attention of Sierra Nevada, who will now brew their beers. Sierra is also working to expand the distribution footprint of Sufferfest as a major new portfolio play.  I’ve been working in and thinking about this “better-for-you” space for the last year on our studio side, helping our clients pivot and expand to new audiences interested in these beers. That plays into this conversation, and one way it shows up is that you’ll mistakingly hear me refer to Sufferfest as part of the non-alcoholic, or NA, trend. It’s not, though—Sufferfest’s beers definitely have alcohol, and that mistake is just part of my brain blurring a few conversations I was having that day. So for clarity, Sufferfest beers are gluten-reduced, and offer a host of other benefits.  This is Caitlin Landesberg of Sufferfest—listen in.

I'm super excited about today's guest: Caitlin Landesberg formerly Caitlin Looney.  We aren't sure if we are related but if our interest in business, endurance sports and beer are any indication, then I'd say we are sisters!  I love today's special story because it's one of transparency, inspiration, hard work, and courage. Caitlin is a former college tennis player turned trail runner.  Caitlin was diagnosed with an autoimmune disease rendering her unable to consume gluten. That meant her favorite post-run beers were off the list.  She couldn't find a good tasting gluten free or gluten removed beer, so she took it upon herself to learn how to brew her own beer. Outfitted with a homebrew kit that was a gift from her husband and a can-do attitude, she got started.  What happened next was as she calls it "a happy accident."  Her recipes became wildly popular and in high demand. She founded her company, Sufferfest beer that was beer for athletes. Upon inspection, I found that the beer had delicious twists to like black currant or sodium to help aide recovery.   Another thing you may not know is that Caitlin was one of Strava's first employees and the former Director of Marketing.  Armed with knowledge of how to build a brand and how to build community, she applied what she learned and has created a wildly successful business. In this episode, you'll learn how she built Sufferfest beer from nothing, how to build community, what is gluten removed beer, some of the interesting rules in the beer industry, how she dealt with setbacks, the acquisition of Sufferfest by Sierra Nevada, the difficult duality of being a mom of very young children and a CEO, and we even talked about pregnant athletes and pregnant career women and what that is like. Topics Discussed in the Podcast  how she built Sufferfest beer from nothing, how to build community What is gluten removed beer? rules for creating a product in the beer industry how she dealt with setbacks the acquisition of SufferFest Beer by Sierra Nevada duality of being a mom and CEO why she felt she had to hide her pregnancy to her early investors how Caitlin defines success Listen Now   Resources Sufferfest Beer Sufferfest Beer on instagram Follow Caitlin Landesberg on Instagram Caitlin's interview with Outside: How to be a working parent Athlete Coalition  Podcast Sponsor!  Kuat Racks Support the Show If you would like to support the growth my show, I'd love your contribution on.  Patreon.  The current production of this free show is primarily supported out of my own pocket and a small portion is covered through the donations on Patreon. With my Patreon page, you can donate directly to the show which will help me cover the costs and help it grow! Even 4 bucks a month- the cost of one coffee per month helps a LOT! Thanks, I really appreciate your support! Crowdfunding on Patreon – thank you! Shop my products!  Leave a review or share on social media Don't forget to subscribe! Apple Podcasts Stitcher Google Play Spotify Thanks for listening!

Caitlin Landesberg, founder, and CEO of Sufferfest Beer Company shares her journey from Silicon Valley high-tech marketer to revolutionizing the gluten-free beer industry.     Join a gathering in the Bay Area to hear stories like Cailtin's shared live. www.RealFoodRealStories.org

Gluten is a naturally occurring protein in cereal grains that gives dough its elasticity. It is also responsible for putting many people in the fetal position, if not the hospital. In this episode, we talk to one woman who pursued a better beer option. --- Send in a voice message: https://anchor.fm/jeremy-storton/message

Chris McNamera is the founder of Outdoor Gear Lab, Tech Gear Lab, and Supertopo. If you are a climber or gear head, there’s a chance you’ve heard of these. He’s also well respected climber, holds some serious big wall speed records and has climbed El Cap 80 plus times. In the early 2000s, Chris was one of the pioneers of wingsuit base jumping, but he eventually quit the sport because of it's risk. Today, he's reinventing South Lake Tahoe one of the best mountain towns in the US. In today’s Company Spotlight, we feature Sufferfest Beer Co., and it’s founder, Caitlin Landesberg. Sufferfest is a beer built to reward you post-adventure – or maybe during your adventure, depending on what you’re in to! After the interview, Hannah Van Wetter and I review the beer and have a few drinks. For 20% off at their online store, use the code “meister” at www.sufferfestbeer.com. You can buy the beer online at Craft City - https://www.craftcity.com/all-beers/all-breweries/sufferfest This summer I am reporting on Big City Mountaineers and their Summit for Someone trip on Longs Peak from September 7th to 9th. I have reported on these trips in the past, and this year, we’ll be promoting their Corporate Challenges program, where a company can host a trip of it’s own. I think it’d be a cool story about team-building and corporate social responsibility (plus your company will get some good PR out of the whole thing). Everyone who signs up gets a 70L pack, Mountainsmith trekking poles, a BCM t-shirt, and their voice on MtnMeister! If you or your company are interested in getting involved, shoot me an email at ben@mtnmeister.com. Links Outdoor Gear Lab - https://www.outdoorgearlab.com/ Tech Gear Lab - https://www.techgearlab.com/ Supertopo - http://www.supertopo.com/ South Lake Tahoe - https://tahoesouth.com/ Buy Sufferfest Beer - https://www.craftcity.com/all-beers/all-breweries/sufferfest Chris McNamara on Enormocast - https://enormocast.com/episode-88-chris-mcnamara-living-the-ever-changing-dream/

Caitlin Landesberg is the Founder & CEO of Sufferfest Beer Company, Inc. She started the company while on a quest to find the best beer in the world to address her needs after having a gluten intolerance. Caitlin founded Sufferfest Beer Company in 2016 after working with researchers and scientists to create a gluten-removed beer. Sufferfest has quickly become an award-winning craft beer with the company located in San Francisco. Caitlin brought 13 years of marketing experience when she started the brand working with a variety of tech companies including Strava. Prior to starting Sufferfest, Caitlin served as Director of Marketing at Strava, a social network for athletes. It was while working at Strava and running with other athletes that she thought of the idea for Sufferfest and wanted to create a better beer. I have been able to try out Sufferfest Beer for myself and can solidly say it is just a great tasting beer. Having the gluten removed from the beer is a bonus. It has quickly become my favorite goto beer after an adventure or day working in the garden. Read my full review of the beer here. Find Sufferfest Beer: Website: www.sufferfestbeer.com Facebook: www.facebook.com/sufferfestbeerco Instagram: www.instagram.com/sufferfestbeer Twitter: www.twitter.com/sufferfestbeer   Show Supported by:  Four Sigmatic - http://www.foursigmatic.com Use code: DIYS to save 10% on your order For All the Companies We Love Visit: - http://dirtinyourskirt.com/sponsors/   Full Shownotes:  http://www.dirtinyourskirt.com Join the Facebook Group:  http://www.dirtinyourskirt.com/tribe Support the Show: http://www.dirtinyourskirt.com/support    Caitlin and I talk about her story, the process behind the beer, and we chat about the formulation of the newest offering FKT that was just released yesterday. As well since our interview, their Kolsh beer with beer pollan called Repeat has been released. Both are part of the beer with benefits series.  

Episode 43 - Full interview of the founder and CEO of SufferFest Beer, Caitlin Landesberg.  Take a few minutes to catch up with Yiou Wang (while she runs and hikes).  Hear from two great runners on how their weekend races went with Anna Mae Flynn and Amy Leedham.  Happy training! Training For Ultra Gear! www.TrainingForUltra.com   Training For Ultra X www.Patreon.com/TrainingForUltra  

Joined by runner and author, Alex Hutchinson.  We get to talk about his 4 minute mile along with digging into some ideas behind his new book Endure.  Also was fun to share a beer with the founder and CEO of SufferFest Beer, Caitlin Landesberg.  We share SufferFest memories about the races that didn't go as planned.  Happy training!   Training For Ultra Gear www.TrainingForUltra.com Training For Ultra X www.patreon.com/trainingforultra  

Caitlin Landesberg has always identified as an athlete. Now, as the Founder, CEO, and Brewmaster at Sufferfest Beer Company, she’s just as much of a rockstar brewer as she is a runner. Sufferfest is a San Francisco-based beer company for athletes, by athletes, providing a gluten-removed beer that all can enjoy at the end of a workout or adventure. When Caitlin found out that she was gluten intolerant and eliminated it from her diet, post-race beers were also eliminated as well. Realizing that there were few good gluten-free beers on the market, Caitlin made her own, and Sufferfest Beer Company was soon born. In this episode, Caitlin and Chris sample all 3 of Sufferfest’s brews while discussing the origins of the company, the importance of a post-adventure beer, and of course some drinking stories from Caitlin, all of which seem to involve running. Sessions is the destination for today’s show, a craft beer and craft food oasis in the middle of San Francisco’s forested Presidio.

Ultrarunner, coach, and best-selling author Jenny Hadfield began running to lose weight, but, as many people do, she quickly fell in love with it.   However, one thing about the running world Jenny didn’t love was the formulaic, one-size-fits-all training plans that didn’t accommodate for busy lives.   She began working with runners to create training that fit their unique makeup as well as their schedules outside running. She works to make running more accessible, and she’s a large part of the reason the sport has seen such a boom over the last 20 years.   In this episode, Jenny shares her experiences and philosophies to show us that there is a more practical approach to training - not only with our busy schedules but also with our bodies. Questions Jenny is asked: 3:30 How did you first get into running? 6:14 When you first started did you see yourself doing all these extreme distance races? 8:10 What have been some races that you feel were defining moments in your career? 10:02 What were some of the difficulties you encountered along the way and how did you overcome them? 12:30 How do you use your experiences to help the athletes that you currently coach? 15:14 How exactly did you get into coaching? 17:57 What is the F.L.O.W.-based training system? 27:48 How do you coach your female athletes to train in sync with their menstrual cycles? 31:59 Do you think there will be more research on post-menopausal athletic performance? 33:41 At what point would you advise a woman to consult a physician for irregularities? 39:36 What is your nutritional philosophy that you use with your athletes? 43:19 Which calorie trackers would you recommend? 46:09 Are athletes hurt more by the quality or quantity of their fueling choices? 47:24 What’s a good in-race Marathon refueling strategy? 49:43 What advice do you have for beginning runners? 51:24 Can you tell us more about the color-coding system for tracking training? 53:36 What’s next for your own running and for your company? 55:36 Are your running vacations open to just anyone? Quotes by Jenny: “Running was always delivered in a form of punishment in team sports, so my association with running was painful and I didn’t like it.” “Every race that we train for and finish can be a pivotal moment; there’s always a learning lesson that’s involved.” “I learned early on that a template program is not going to work for everyone.” “I believe injuries are an opportunity for growth.” “I really needed to use my education in terms of fitness and exercise science and apply all those principles to a runner’s life, and really it was a mortal’s life and they wanted to run.” “But what I saw (when GPS watches came out) were runners going from tuning into their bodies, listening to your breath to looking at a number and defining whether it was a good run or a bad run or a fantastic race or a failure based on what they saw on that watch.” “There’s such a negative stigma about menstrual cycles and it’s one of the most powerful tools we have as women and once we embrace it and understand it and work with it, you will feel better because you’re now giving your body what it’s asking for.” Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel Mentioned in this podcast: Jenny's Coaching Website   Jenny's Running Vacations   Jenny's Podcast - The Coach Jenny Show   Book: Running For Mortals by Jenny Hadfield   Book: Marathoning For Mortals by Jenny Hadfield   RunnersConnect Extra Kick Podcast - Ep. 116 - Running After Menopause   My Fitness Pal   Training Peaks   Sufferfest Beer Company   Run To The Top Interview with Caitlin Landesberg of Sufferfest Beer Co. We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth   Send an email to info@pacifichealthlabs.com with the subject line "Run to the Top" and ask for your FREE Accel Gel samples. Don't forget to include your address!

Closing the Gap Between Who We Are and Who We Can Be - With Adam Goucher & Tim Catalano Adam Goucher & Tim Catalano met at the University of Colorado where they ran together under esteemed coach Mark Wetmore. It was there that a lasting friendship was born, and Tim and Adam later went on to pen a book on their combined experiences and studies. The book is called Running the Edge, and it is as much about life as it is about running. Running the Edge served as a philosophical foundation for their business, Run The Edge, a community of fitness and fun based in Boulder, Colorado. The ultimate goal of Run The Edge is to help people around the world improve their fitness and overall well-being, and to encourage all levels of transformation and growth through community support. Adam and Tim are big believers in the power of reflection and self-awareness, and as they strive to help others better themselves in running and beyond, they’re continually working to do the same. Take a listen and learn how the power of positive psychology can help us close the gap between who we are and who we can be.   Here are some of the topics we’ll discuss today:   Adam and Tim’s running background Key principles in their book, Running the Edge How successful running and successful living are intertwined The importance of self awareness Why having multiple sources of passion is important How the challenge of running changes as we age   Questions Adam & Tim are asked: 3:56 How did you start running and what sparked your interest in it? 8:01 What inspired you to write your book Running the Edge? 10:53 What are some of the principles from the book? 12:47 How do these principles relate to your company and how did you come up with the name Run The Edge? 15:02 What are “The Six Mirrors”? 16:27 Did you have any learning or self-discovery moments as you wrote the book? 20:59 What is the dynamic like of being longtime friends and working together? 24:27 Did this dynamic exist between you back in college? 27:04 How do you advise people to find other passions without sacrificing their running? 31:30 What advice do you give to older runners, especially older beginners, who may be past their peak conditioning? 35:20 In your book, what do you mean by the Distance Maven and how did you come by that term? 40:29 What is your Amerithon Challenge? 44:55 Is there a time frame requirement for completing the challenge? 46:40 Can people join in any time after the launch? 47:34 Are most of your clients in America or overseas? 48:15 What’s in the future for Run The Edge?   Quotes by Adam & Tim: “It’s weird how (running) can make you happy and miserable all at the same time.” “We didn’t want to write a normal running book.” “Am I applying myself to the point where I’m working as hard as I can and doing things the right way? Because if I am, then I will be successful.” “Here’s what I really am. And here’s my ideal self, which is where I could be and try to look at the gap between those two things.” “Awareness is the key. Once you are aware of your shortcomings, you have the ability to fix them.” “You’ve gotta be more than a runner.” “I’ll never be as fast as I once was, but that doesn’t mean I can’t challenge myself to do new and different things.”   Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel   Mentioned in this podcast: Interview with Caitlin Landesberg of Sufferfest Beer Company Book: Running the Edge runtheedge.com Book: The Tipping Point by Malcolm Gladwell Amerithon Challenge (use promo code: runnersconnect to save $5 off your purchase) We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth Send an email to info@pacifichealthlabs.com with the subject line "Run to the Top" and ask for your FREE Accel Gel samples. Don't forget to include your address!

After LA native and trail runner Caitlin Landesberg discovered she was gluten intolerant, she felt left out when she could no longer partake in the ritual post-workout beer with her friends.   To most runners, this ritual is a familiar one and part of what makes the sport so gratifying. Kicking back with friends after a workout or a race and having a well-earned beer (or, ya know, maybe a few) is an important facet of running and one that goes way back. The celebration (and often commiseration) following a race is a key component to our camaraderie as runners, and beer plays a big role in that.   To Caitlin, running just wasn’t the same without this component, and so she began looking for a satisfying gluten-free beer that would quench her thirst for the rich, full taste to which she was accustomed.   Coming up empty, Caitlin decided to just make her own, and, after a lot of trial and error, Sufferfest Beer Company was born.   Specializing in gluten-removed beer, Sufferfest’s mission is to build community in the running world and provide hardworking athletes with the reward they deserve.   Caitlin is continually working to create not only a great tasting beer but a beer also enriched with vitamins and minerals to help you replenish what you’ve lost and bounce back faster. Listen in as Caitlin shares how she is working to change the worlds of craft beer and running alike. Here are some of the topics we’ll discuss today: Caitlin’s athletic background Symptoms of gluten intolerance Challenges Caitlin faced when going gluten-free How Sufferfest Beer Co. got started How to make gluten-removed beer Caitlin’s mission to change the worlds of beer and running   Questions Caitlin is asked: 3:12 What is your background as a competitive trail runner? 6:25 How did you find out your had a gluten allergy? 9:43 What challenges did you face when you began adjusting your diet? 11:58 How did you begin brewing your own beer? 15:55 How do you remove the gluten from your beer? 19:17 Could your friends tell the difference between your initial homebrew and commercial beer? 22:47 Were you doing this on the side or did you leave your job to do this? 25:50 Was it difficult finding distributors for your beer? 29:35 How did you come up with the name Sufferfest? 32:07 Where can people buy Sufferfest beer? 38:42 How do you wish to impact both the worlds of craft beer and athletics? 43:17 What makes conservation and sustainability so important to you and your team? 46:14 What’s next for you and Sufferfest? 48:09 If you could pick the worst/most gratifying race you’ve ever run, the best Sufferfest, what would it be?    Quotes by Caitlin:   “Now I run mostly for fun, I run with friends, I run to….gosh, to just sort of feel alive.” “You would look at me and say this person’s in shape - she eats pretty well and of course runs quite a bit and treats her body pretty well, but I was all sorts of wrong at the time.” “It was just kind of the trial and error of seeing how far I could take something and see how good I could make something taste for myself for very selfish purposes is what sort of led me down this road.” “That was the big aha moment for me was being able to pass my beer around that was made in this gluten-removed methodology, and people just drank it and loved it. And I didn’t even have to say anything about it, and that’s the beauty of it….just enjoying the basic ritual of having a beer with friends.” “After a hard day out there whether you’ve been hiking or swimming or what have you - whatever you do to kind of feel like you’ve earned it….I want something satisfying and premium and not low-calorie.” “I think when we’re all drinking together, we have that camaraderie that we’ve just really writhed and ailed, and that’s sort of the best feeling at times: to finish together and talk about what you’ve just endured.” “We’re celebrating of course, and that’s part of training: to take days off or take time to celebrate achievements. But how can beer also aid in bouncing back and recovery?”   Take a Listen on Your Next Run Want more awesome interviews and advice? Subscribe to our iTunes channel   Mentioned in this podcast: Sufferfest Beer Company Brewers Clarex Ragnar Follow Caitlin on Twitter    We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth     Send an email to info@pacifichealthlabs.com with the subject line "Run to the Top" and ask for your FREE Accel Gel samples. Don't forget to include your address!

I’ll Have Another Episode 24: Caitlin Landesberg Caitlin is the founder and owner of Sufferfest Beer Company. In 2012 she discovered she was gluten intolerant and started her quest to find the... The post I’ll Have Another Episode 24: Caitlin Landesberg appeared first on Lindsey Hein.