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Caitlin Landesberg was the Founder and CEO of Sufferfest Beer Company. She grew and scaled her brand to success through strategic marketing and determination — ultimately, selling her brand to the Sierra Nevada Brewing Company. She has experience as a marketing executive working for Adobe, Strava, and Mozilla. Caitlin is a passionate investor at This Is Water, focused on helping others grow their brands. In this episode… In an oversaturated market, how do you make your brand stand out? Is there a way to craft a beer geared towards athletes? Crafting a beer that can cater to functionality and an active lifestyle is no easy take, but Caitlin Landesberg was up to the task. With her experience building digital platforms, Caitlin crafted a beer with vitamins and nutrients aimed at athletes. With negativity coupled with health reservations, she grew and scaled her brand. She built a stellar team using unique storytelling marketing techniques, and her brand excelled in a saturated beer market. In this episode of the Alexi Cashen Show, Caitlin Landesberg tells her entrepreneurial story and motivation behind upstarting Sufferfest Beer. Alexi and Caitlin discuss pushing yourself to grow, the challenge of efficiently scaling a brand, and the innovation and creativity it takes to market a beer brand successfully.
Sufferfest is a beer company that grew from a desire to enjoy a more refreshing post-race . . . or post sufferfest . . . . depending on your endurance activity of choice . . . beer. Caitlin Landesberg tells us all about it. Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Brought to yo this month by Eastern Mountain Sports and Tee Public Show Notes Sufferfest Beer Sierra Nevada FKT Fly By Pilsner Mozilla Firefox Strava Jeff White, CEO of Sierra Nevada Mule Days David Foster Wallace, Commencement Address This is Water Thoughts on how those of us in the industry outdoor industry can help mitigate the impact we're seeing in the outdoor space? "I think it's like, what skill are you good at and lean into that. If you aren't going to be skilled at actually helping to repair and maintain part of a trail that you use yourself, you could give back to then get your network of friends and put together a small fundraiser. If I'm not really good with a shovel and an ax right now, or shovel and a pick, lean into your skillset, whether that's connecting people, bringing in financing." Favorite Gear- Ultimate Directions Fast Draw 300 Connect with Caitlyn and Sufferfest Sufferfest on Instagram Caitlyn on Instagram
How many of us would love to turn our personal and professional passions into a successful business? Caitlin Landesberg, found of Sufferfest Beer Co., did just that! What started out as a simple project inspired by innocent curiosity, quickly developed into much, much more. In this wide ranging conversation, Caitlin details how she built a community around Sufferfest, the elements within the two-way communication that inform her brand, how they choose to partner with certain athletes and events, the characteristics of the endurance community that she most loves, and her own running journey and experiences. Sponsors: Previnex is a supplement brand that I trust, use, and have greatly benefited from. They source the highest quality ingredients in the most clinically effective and beneficial forms. Previnex manufactures to the highest standards possible, testing every ingredient, every step of production and every finished product. Visit www.previnex.com and use coupon code Runner15 to save 15% on your first order. Follow Matt: Instagram - @rambling_runner Twitter - @rambling_runner Get exclusive podcasts, video coaching sessions, and much more by joining our Patreon community at www.patreon.com/ramblingrunner. https://www.theramblingrunner.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
On Day 6 of the “I’m Curious To Know…” series, Travis learns the story of how Caitlin Looney Landesberg, Founder of Sufferfest Beer, launched a beverage company with no industry experience, sold her popular drink to Sierra Nevada, and balances life as a successful entrepreneur, wife, athlete, and mom. --- Send in a voice message: https://anchor.fm/innervoiceaudioexperience/message
My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.
My guest today on Work Life Play is Caitlin Landesberg, founder and CEO of Sufferfest Beer Company, for those who believe in earning their beer. Caitlin Landesberg is an Athlete, long-distance trail runner, and is relentlessly curious. We talk about living fully, pursuing wormholes with curiosity and abandoning demands for outcomes. Her disarming charm, tech-startup roots tenacity kneaded the gospel of Sufferfest Beer one finish line and neighborhood grocery story at a time. Here is her story.
Sarah and Ellison “Book Bully” Weist get cozy and delve into a discussion of their favorite new—and upcoming—books. The books they recommend and are looking forward to, plus one suggested by producer Alex Ward are: Boom Town: the Fantastical Saga of Oklahoma City by Sam Anderson The Dutch House by Ann Patchett Nothing to See Here by Kevin Wilson Such a Fun Age by Kiley Reid Exhalation: Stories by Ted Chiang Olive, Again by Elizabeth Strout No Visible Bruises: What We Don’t Know about Domestic Violence Can Kill Us by Rachel Louise Snyder Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow The Glass Hotel by Emily St. John Mandel American Dirt by Jeanine Cummins The Testaments by Margaret Atwood Hidden Valley Road: Inside the Mind of an American Family by Robert Kolker Rodham by Curtis Sittenfeld The conversation turns from letter-writing to books at 13:21. When you shop our sponsors, you help AMR. We appreciate your--and their--support! Cheers: Celebrate your 2020 finish lines with a Sufferfest Beer. Check out the goods at SufferfestBeer.com To buy the audiobook How to Be Successful Without Hurting Men’s Feelings by comedian Sarah Cooper, go to http://bit.ly/mens-feelings Get two leggings for only $24 ($99 value) at Fabletics.com/amr when you sign up for a VIP. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sarah and Coach Amanda gab with Kelly McGonigal, Ph.D., a research psychologist and lecturer at Stanford University as well as author of the just-released book The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage, about why exercise helps our minds and moods. Dr. McGonigal talks with the duo about: -how to “tend and befriend” stress; -the science of a runner’s high—and the potent benefits of it; -why moving in synchronicity with people is so potent; -why you should become an early bird exerciser, if you’re not already; -how to mentally cope with a sidelining injury; and, -how to bring more joy to your life. Sarah and Amanda talk about their families’ holiday breaks, and the guest joins the show at 14:33. When you shop our sponsors, you help AMR. We appreciate your--and their--support! Explore treadmill options--and the brilliance of iFit technology—at NordicTrack.com Cheers: Celebrate your 2020 finish lines with a Sufferfest Beer. Check out the goods at SufferfestBeer.com Go to ThirdLove.com/amr to find your perfect-fitting bra—and get 15% off your first purchase! Learn more about your ad choices. Visit megaphone.fm/adchoices
Evan and Eric (minus Dan) present this special "holiday-themed" episode of Beats, Beards & Brews recorded live in Des Moines. The duo took some time after the Thanksgiving holiday to fully digest Cattle Decapitation's Death Atlas, an extreme metal concept album about climate change and the extinction of the human race due to its own inaction and poor choices. A conversation on "goblin vocals," blast beats and mass human extinction ensues (along with a review of the album). You know, just normal holiday business! Eric and Evan also play a fun game called "Would You Put That on Your Face?" where they determine whether they would put special holiday beard oils on their faces based on the scent profiles. The holiday beard oils mentioned in this episode include: The Claus by Fable Beard Co. The Ginger Beard Man by Fable Beard Co. Jack Frost by Fable Beard Co. Winter Spice by Skully's Scrooge by Skully's Ho, Ho, Ho! by The Bearded Bastard Holiday Spice by Texas Beard Co. In keeping with the holiday spirit of fun and games, Eric and Evan undertake what they refer to as the "Sufferfest Beer Gauntlet." Sufferfest brews "beer for athletes." The two non-athletes drink and review three beers apiece from the company's core line-up.
Welcome to EPI 90 Todays guests are a super fit and fun couple who bonded over the love of running track. We chat over Sufferfest Beer, about how coming from super athletic families help shape them for the future and for their own kids, and we talk about the new adventure they are on with Spenga. #RideRepRevive. You can find more information on Anne and Jordan McCambridge Facebook Anne: https://www.facebook.com/anne.l.mccambridge Website: https://www.spengalakeline.com Facebook: https://www.facebook.com/spengaaustin/ Instagram: https://www.instagram.com/spengaatx/ Get your Drunk Athlete Merchandise at our store. https://www.bigpistachio.com/shop To be a patron or make a donation to this podcast, go to https://www.bigpistachio.com/drunk-athlete-podcast For more information go to: email: drunkathlete@bigpistachio.com http://www.bigpistachio.com https://www.bigpistachio.com/drunk-athlete-podcast PARTNERS: A special thank you to our partner Big Mouth Announcing. Logan@BigMouthAnnouncing.com A big thank you to our sponsor Stewart Mickler Design. Contact him to make your appointment today! Thank you to Austin Massage Company Voted the best massage in Austin for 6 years. We are excited to bring Traughber Nutrition to our Drunk Athletes. Use discount code drunkathlete for 50% off your first month of f of your nutrition program. Our good friends and partners at Holland Racing & Special Events want to see you at their events! Come race the Driveway every Thursday night starting April 7th. http://drivewayseries.com Bayou City Tri Series. Join us for a great triathlon series in the Houston area. https://www.bayoucitytriseries.com Try the awesome products at Zealios use code ZupDrunkAthlete 19 for 15% off your order. Will sweat for beer! Sufferfest Beer! http://sufferfestbeer.com Big Pistachio: https://www.bigpistachio.com Alphay International: https://www.bigpistachio.com/alphay "Music: www.bensound.com" FOLLOW US: INSTAGRAM - @DrunkAthletePodcast FACEBOOK - https://www.facebook.com/DrunkAthlete TWITTER - https://twitter.com/DrunkAthlete2 YOUTUBE https://www.youtube.com/channel/UCWyhssbka-g2-SKWgZutRzA Please Share, Rate & Review this podcast so other awesome people like you can find it easier. Cheers! Erin Truslow
In this episode, I talk with fellow podcaster and endurance enthusiast Rob Steger. Rob, @TrainingForUltra, is a very talented average runner who has done some amazing things on the trail and off the trail. He recently completed a 401K run for a co-workers daughter. Hearing the experience that Rob had finishing the Triple Crown as well as running more before the race even started is very powerful. Rob shares secrets that he has discovered through running ultra-distances and even how he developed his problem solving mindset. Thank you Rob for coming on the show. I wish you the best.-Total Race Time: 84hrs 44min 36secs-Follow Rob,Facebook: Rob StegerInstagram: @TrainingForUltraWebsite: www.trainingforultra.com-Rob’s Sponsors:Hammer Nutrition, Sufferfest Beer, ExoSkin-Follow Coach Terry:Instagram: @PerfectRacePodcast
In this episode, I talk with fellow podcaster and endurance enthusiast Rob Steger. Rob, @TrainingForUltra, is a very talented average runner who has done some amazing things on the trail and off the trail. He recently completed a 401K run for a co-workers daughter. Hearing the experience that Rob had finishing the Triple Crown as well as running more before the race even started is very powerful. Rob shares secrets that he has discovered through running ultra-distances and even how he developed his problem solving mindset. Thank you Rob for coming on the show. I wish you the best.-Total Race Time: 84hrs 44min 36secs-Follow Rob,Facebook: Rob StegerInstagram: @TrainingForUltraWebsite: www.trainingforultra.com-Rob’s Sponsors:Hammer Nutrition, Sufferfest Beer, ExoSkin-Follow Coach Terry:Instagram: @PerfectRacePodcast
Caitlin Landesberg talks about how she decided to start Sufferfest Beer, what it is like to create a beverage by and for athletes, being a mom and CEO + more. "No really means 'not right now', and you've got to tell yourself that." - Caitlin Landesberg. Learn more about this episode at karagoldin.com/30
I'm super excited about today's guest: Caitlin Landesberg formerly Caitlin Looney. We aren't sure if we are related but if our interest in business, endurance sports and beer are any indication, then I'd say we are sisters! I love today's special story because it's one of transparency, inspiration, hard work, and courage. Caitlin is a former college tennis player turned trail runner. Caitlin was diagnosed with an autoimmune disease rendering her unable to consume gluten. That meant her favorite post-run beers were off the list. She couldn't find a good tasting gluten free or gluten removed beer, so she took it upon herself to learn how to brew her own beer. Outfitted with a homebrew kit that was a gift from her husband and a can-do attitude, she got started. What happened next was as she calls it "a happy accident." Her recipes became wildly popular and in high demand. She founded her company, Sufferfest beer that was beer for athletes. Upon inspection, I found that the beer had delicious twists to like black currant or sodium to help aide recovery. Another thing you may not know is that Caitlin was one of Strava's first employees and the former Director of Marketing. Armed with knowledge of how to build a brand and how to build community, she applied what she learned and has created a wildly successful business. In this episode, you'll learn how she built Sufferfest beer from nothing, how to build community, what is gluten removed beer, some of the interesting rules in the beer industry, how she dealt with setbacks, the acquisition of Sufferfest by Sierra Nevada, the difficult duality of being a mom of very young children and a CEO, and we even talked about pregnant athletes and pregnant career women and what that is like. Topics Discussed in the Podcast how she built Sufferfest beer from nothing, how to build community What is gluten removed beer? rules for creating a product in the beer industry how she dealt with setbacks the acquisition of SufferFest Beer by Sierra Nevada duality of being a mom and CEO why she felt she had to hide her pregnancy to her early investors how Caitlin defines success Listen Now Resources Sufferfest Beer Sufferfest Beer on instagram Follow Caitlin Landesberg on Instagram Caitlin's interview with Outside: How to be a working parent Athlete Coalition Podcast Sponsor! Kuat Racks Support the Show If you would like to support the growth my show, I'd love your contribution on. Patreon. The current production of this free show is primarily supported out of my own pocket and a small portion is covered through the donations on Patreon. With my Patreon page, you can donate directly to the show which will help me cover the costs and help it grow! Even 4 bucks a month- the cost of one coffee per month helps a LOT! Thanks, I really appreciate your support! Crowdfunding on Patreon – thank you! Shop my products! Leave a review or share on social media Don't forget to subscribe! Apple Podcasts Stitcher Google Play Spotify Thanks for listening!
Today is Friday, March 15, and we’re looking at Sufferfest Beer vs. Gatorade.
Gluten is a naturally occurring protein in cereal grains that gives dough its elasticity. It is also responsible for putting many people in the fetal position, if not the hospital. In this episode, we talk to one woman who pursued a better beer option. --- Send in a voice message: https://anchor.fm/jeremy-storton/message
Chris McNamera is the founder of Outdoor Gear Lab, Tech Gear Lab, and Supertopo. If you are a climber or gear head, there’s a chance you’ve heard of these. He’s also well respected climber, holds some serious big wall speed records and has climbed El Cap 80 plus times. In the early 2000s, Chris was one of the pioneers of wingsuit base jumping, but he eventually quit the sport because of it's risk. Today, he's reinventing South Lake Tahoe one of the best mountain towns in the US. In today’s Company Spotlight, we feature Sufferfest Beer Co., and it’s founder, Caitlin Landesberg. Sufferfest is a beer built to reward you post-adventure – or maybe during your adventure, depending on what you’re in to! After the interview, Hannah Van Wetter and I review the beer and have a few drinks. For 20% off at their online store, use the code “meister” at www.sufferfestbeer.com. You can buy the beer online at Craft City - https://www.craftcity.com/all-beers/all-breweries/sufferfest This summer I am reporting on Big City Mountaineers and their Summit for Someone trip on Longs Peak from September 7th to 9th. I have reported on these trips in the past, and this year, we’ll be promoting their Corporate Challenges program, where a company can host a trip of it’s own. I think it’d be a cool story about team-building and corporate social responsibility (plus your company will get some good PR out of the whole thing). Everyone who signs up gets a 70L pack, Mountainsmith trekking poles, a BCM t-shirt, and their voice on MtnMeister! If you or your company are interested in getting involved, shoot me an email at ben@mtnmeister.com. Links Outdoor Gear Lab - https://www.outdoorgearlab.com/ Tech Gear Lab - https://www.techgearlab.com/ Supertopo - http://www.supertopo.com/ South Lake Tahoe - https://tahoesouth.com/ Buy Sufferfest Beer - https://www.craftcity.com/all-beers/all-breweries/sufferfest Chris McNamara on Enormocast - https://enormocast.com/episode-88-chris-mcnamara-living-the-ever-changing-dream/
Caitlin Landesberg is the Founder & CEO of Sufferfest Beer Company, Inc. She started the company while on a quest to find the best beer in the world to address her needs after having a gluten intolerance. Caitlin founded Sufferfest Beer Company in 2016 after working with researchers and scientists to create a gluten-removed beer. Sufferfest has quickly become an award-winning craft beer with the company located in San Francisco. Caitlin brought 13 years of marketing experience when she started the brand working with a variety of tech companies including Strava. Prior to starting Sufferfest, Caitlin served as Director of Marketing at Strava, a social network for athletes. It was while working at Strava and running with other athletes that she thought of the idea for Sufferfest and wanted to create a better beer. I have been able to try out Sufferfest Beer for myself and can solidly say it is just a great tasting beer. Having the gluten removed from the beer is a bonus. It has quickly become my favorite goto beer after an adventure or day working in the garden. Read my full review of the beer here. Find Sufferfest Beer: Website: www.sufferfestbeer.com Facebook: www.facebook.com/sufferfestbeerco Instagram: www.instagram.com/sufferfestbeer Twitter: www.twitter.com/sufferfestbeer Show Supported by: Four Sigmatic - http://www.foursigmatic.com Use code: DIYS to save 10% on your order For All the Companies We Love Visit: - http://dirtinyourskirt.com/sponsors/ Full Shownotes: http://www.dirtinyourskirt.com Join the Facebook Group: http://www.dirtinyourskirt.com/tribe Support the Show: http://www.dirtinyourskirt.com/support Caitlin and I talk about her story, the process behind the beer, and we chat about the formulation of the newest offering FKT that was just released yesterday. As well since our interview, their Kolsh beer with beer pollan called Repeat has been released. Both are part of the beer with benefits series.
Episode 43 - Full interview of the founder and CEO of SufferFest Beer, Caitlin Landesberg. Take a few minutes to catch up with Yiou Wang (while she runs and hikes). Hear from two great runners on how their weekend races went with Anna Mae Flynn and Amy Leedham. Happy training! Training For Ultra Gear! www.TrainingForUltra.com Training For Ultra X www.Patreon.com/TrainingForUltra
Joined by runner and author, Alex Hutchinson. We get to talk about his 4 minute mile along with digging into some ideas behind his new book Endure. Also was fun to share a beer with the founder and CEO of SufferFest Beer, Caitlin Landesberg. We share SufferFest memories about the races that didn't go as planned. Happy training! Training For Ultra Gear www.TrainingForUltra.com Training For Ultra X www.patreon.com/trainingforultra