Podcast appearances and mentions of tony magee

What the hell is house money?? Doc is fired up with a pre-game rant that will have you ready to run through a brick wall. Then, Tony Magee joins the show to help preview tomorrows heavyweight fight between the Commanders and Eagles.

Steve, Mark and Herlinda Our former co-host Mark Carpenter is back with us for a visit today on Brew Ha Ha with Steve Jaxon and Herlinda Heras. His last visit was this episode in July of 2021. For a long time Mark Carpenter was the co-host of this show. He was the brew master at Anchor until he retired. Mark has news about the present status of Anchor Brewing. Sapporo decided to close it but an investor has bought the company and is slowly working on restoring the location and the company. Here is an article from AP news about that. The new owner, Hamdi Ulukaya, has plans to revitalize Anchor Brewing, which everyone agrees is good news. He is the very successful founder of Chobani Yogurt so he is certainly ready and qualified for the job. Mark says he is taking his time about it and has a good approach similar to that of Fritz Maytag, the previous owner who also bought Anchor and revitalized it in the early 1970s when Mark Carpenter started there.  Both Fritz Maytag and Hamdi Ulukaya are openly enthusiastic about the meaning and importance of a business like Anchor as a valuable cultural asset. A Brief History of Anchor Brewing Mark briefly tells the story of how he found Anchor. He had been working for the telephone company. He took a tour of Anchor and liked the place enough to ask for a job. It was a small place and had three employees. Mark considers himself lucky to have been hired and to have found Fritz to be such an enlightened owner who gave Mark a book about brewing and sent him to take brewing courses in Michigan. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date hours, menus, beers and more info. Mark has brought a bottle of Truman Royal Ale for Herlinda as a birthday present. It was brewed in England in 1982 to celebrate the birth of Prince William. Anchor Brewing's Liberty Ale was the first modern IPA brewed in the United States. They didn't call it IPA, but it had all of the characteristics. Herlinda's video interview with Mark Carpenter, Tony Magee and Don Barkley is also still on display at the Museum of Sonoma County. It's Herlinda's birthday! Happy Birthday Herlinda!

Tony Magee tells his story. There is no new Brew Ha Ha show today, Thursday July 4, since our home station 95.5 Wine Country Radio is taking the Independence Day holiday. So here is a chance to listen again to our interview with Tony Magee, the now-retired founder of Lagunitas. He may be elusive and seem to have gained mythical status, but Herlinda Heras has just finished interviewing him for the Sonoma County Museum's ON TAP exhibit, along with Don Barkley and Mark Carpenter, and today he tells his story for us. This interview was recorded live on the radio on April 18, 2024. Tony Magee, the now-retired founder of Lagunitas, is back on Brew Ha Ha with Steve Jaxon and Herlinda Heras. The last time Tony Magee was on Brew Ha Ha was this episode in 2014. Today he and his wife have a ranch where they host retired horses and also some cattle. Herlinda Heras has been working with the Museum of Sonoma County to organize On Tap, the exhibit about craft beer history that is opening this weekend. Tony sat for a video interview for the exhibition and he is pleased to be part of it. He started Lagunitas in 1993 and grew it into one of the largest breweries in the country. In 2017 Heineken acquired the company. Tony tells the interesting back story to the acquisition. Lagunitas was beginning to sell beer outside the US, which is not easy to do. He also had grown Lagunitas to a point where the US market was starting to feel saturated with new beer brands as the popularity of craft beer grew. He started to think about a longer term plan for the company, rather than endure infinite domestic competition. Heineken was (and is) the last family-owned global brewer. Click to visit the Museum of Sonoma County website. Finding the Right Partner All the other big companies are multinationals. Tony says Lagunitas never really discussed the acquisition with other companies because none of them had Heineken's character. Hearing him tell the story, he sounds really pleased with how it all happened. He says he thought of the brewery as an art project, with an artist will eventually sell and once that happens, that's it. He gives credit to Heineken for updating the structure of the business operation but for not changing the beer or the recipes and the brew master is still there. This is the best time in the last thousand years to be a beer lover. -Tony Magee Herlinda asks what the inspiration was for the brewery. For Tony, he was doing a completely different job. He was in commercial printing sales and he was a home brewer. His brother got him a home brew kit for Christmas of 1992, in January of '93 he brewed it, and by December of 1993 the brewery was open. He recognized things in brewing that reminded him of music. As musician that helped him understand brewing. See our sponsor Victory House at Poppy Bank Epicenter online, for their latest viewing and menu options. A lot of Lagunitas beer is IPA style and hop focused. His friend Grant Johnston who was a brewer at Marin Brewing would also homebrew. He was experimenting by adding his hops late in the boil, which boosted the flavors and didn't let bitterness develop by boiling too long. This was how they created a hop-forward style that became the central thesis of the brewery. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date hours, menus, beers and more. 22:50, they mention Cappuccino Stout, which Tony says may be one of the earliest coffee beers in the US.  (In a Kurt Vonnegut story written long before the craft beer era, there is a mention of an award-winning beer in a fictional Indiana state fair, and coffee was the secret ingredient.) They also mention the 420 Waldos and the Lagunitas beer that celebrates the story. The Waldos were guests on Brew Ha Ha on this episode back in 2019. They remember the Beer Circus, which sounds like you had to have seen it.

It's been 9 years since Lagunitas Founder Tony Magee sat down with Chris, Mike, and Edmar to reveal what the future had in store for craft beer. Two weeks later he'd announce his sale to Heineken. Chris, Mike, and Ed get back together to relisten to that infamous episode and see how it holds up... Spoiler - Tony may really have been from the future!Email Eletters to: Insiders@craftbeertemple.comMailing address: The Beer Temple 3173 N. Elston Ave. Chicago, IL 60618Intro/Outro Music: Gorilla Meat by Jogger UYD4L!

Tony Magee returns to BHH with Herlinda Heras. Tony Magee, the now-retired founder of Lagunitas, is back on Brew Ha Ha with Steve Jaxon and Herlinda Heras. His last time on the show was this episode in 2018. He and his wife have a ranch where they host retired horses and also some cattle. Herlinda Heras has been working with the Museum of Sonoma County to organize On Tap, the exhibit about craft beer history that is opening this weekend. Tony sat for a video interview for the exhibition and he is pleased to be part of it. He started Lagunitas in 1993 and grew it into one of the largest breweries in the country. In 2017 Heineken acquired the company. Tony tells the interesting back story to the acquisition. Lagunitas was beginning to sell beer outside the US, which is not easy to do. He also had grown Lagunitas to a point where the US market was starting to feel saturated with new beer brands as the popularity of craft beer grew. He started to think about a longer term plan for the company, rather than endure infinite domestic competition. Heineken was (and is) the last family-owned global brewer. Finding the Right Partner All the other big companies are multinationals. Tony says Lagunitas never really discussed the acquisition with other companies because none of them had Heineken's character. Hearing him tell the story, he sounds really pleased with how it all happened. He says he thought of the brewery as an art project, with an artist will eventually sell and once that happens, that's it. He gives credit to Heineken for updating the structure of the business operation but for not changing the beer or the recipes and the brew master is still there. This is the best time in the last thousand years to be a beer lover. -Tony Magee Herlinda asks what the inspiration was for the brewery. For Tony, he was doing a completely different job. He was in commercial printing sales and he was a home brewer. His brother got him a home brew kit for Christmas of 1992, in January of '93 he brewed it, and by December of 1993 the brewery was open. He recognized things in brewing that reminded him of music. As musician that helped him understand brewing. See our sponsor Victory House at Poppy Bank Epicenter online, for their latest viewing and menu options. A lot of Lagunitas beer is IPA style and hop focused. His friend Grant Johnston who was a brewer at Marin Brewing would also homebrew. He was experimenting by adding his hops late in the boil, which boosted the flavors and didn't let bitterness develop by boiling too long. This was how they created a hop-forward style that became the central thesis of the brewery. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date hours, menus, beers and more. 22:50, they mention Cappuccino Stout, which Tony says may be one of the earliest coffee beers in the US.  (In a Kurt Vonnegut story written long before the craft beer era, there is a mention of an award-winning beer in a fictional Indiana state fair, and coffee was the secret ingredient.) Visit Homerun Pizza, home of the Knuckleball! Fresh pizza dough made from scratch daily, la pizza è deliziosa! They also mention the 420 Waldos and the Lagunitas beer that celebrates the story. The Waldos were guests on Brew Ha Ha on this episode back in 2019. They remember the Beer Circus, which sounds like you had to have seen it.

HI. Time for another one of these things. Today's show was a whole thing, we had a whole massive amount of Discord stuff to take care of and I was afraid it would take us nigh on two hours. As it were it only took us ….. almost 100 minutes which really isn't too bad. Today, the important “news” about a certain congressperson was discussed, as well as some serious geeking out about electoral politics (aka counting). Griff ate meat and Tony drank German beer - almost seems backwards in a way? The big Discord breakdown happened, some important news, and some different barleywines I think. At the end Griff tries to stump Tony (Magee) by designing some stoner beers of his own in a very special This or That. OK SEE YA NEXT WEEK SUCKAS.Follow us on Instagram: @beerenginepod Email us: beerengineshow@gmail.comGive us a tip: ko-fi.com/beerenginepodcast

Natalie Cilurzo and Ron Lindenbusch join Steve Jaxon and Herlinda Heras today on the Brew Ha Ha podcast. Natalie is co-owner of Russian River Brewing Company, with her husband Vinny Cilurzo. Ron Lindenbusch was one of the key people working with Tony Magee at Lagunitas Brewing Co. Russian River Brewing Co. is open for take-out food and beverage service. Their 4th Street Santa Rosa Brewpub is open and they are also continuing this service at their Windsor location. Since the Coronavirus restrictions are still in place, although less strict than before. They can operate 11:30am to 7:30pm in Windsor and 11am to 8pm on 4th Street. You can visit their website then call (707) 545-BEER to place your order. Herlinda introduces the Pliny The Elder for President 2020 beer, in cans. Natalie says this is a Pliny with a twist, it's hoppier. They just canned it for the very first time the other day. They will release it on June 15 and they plan to have it throughout the election cycle. They sold out on line in 45 minutes and within a few hours at the brewpub. Pliny runs for President every 4 years on the Keg Party ticket. The Windsor location is open every day now. "At this point in time, like the last few months, I've realized, that what I really want to do is just hang out in a bar." -Ron Lindenbusch Ron Lindenbusch is back on Brew Ha Ha. He has Hopland Tap in Hopland, CA, which is a dream come true. Ron is emphatic about the imperative right now. "Listen to your health officer. Read the news. Read what's going on and do it." They were just able to open their beer garden last weekend. They are lucky, they have a lot of space and they can keep people 6 feet apart. People are happy to get out again and he is doing everything he can to stay safe. "It's just a weird time." Herlinda was there last Sunday and it was so nice to be outside and have some Frickles, fried pickle chips. There are many different beers and they will be doing music soon. Ron is involved in the return of Red Tail Ale. "It set the tone for the whole damned thing. (...) Red Tail was first." Wolf House Brewing in Cloverdale is brewing it. Hopland Tap is open Thursday through Sunday from 12 noon to 7pm, for now, at first. Check the Hopland Tap website for updated hours. Ron tells about how he met Tony Magee at the beginning and they had a great partnership, working for him for 25 years at Lagunitas. Steve Jaxon remembers the old Hopland Brewery and now Hopland Tap is its reincarnation. There will be some live music there as soon as possible. He has great musicians who are eager to get out and play.

Dans ce nouvel épisode de La Brasse, nous voyageons aux États-Unis, direction la Californie et Petaluma. Loin de l'effervescence de San Francisco, c'est une petite ville installée au milieu des vignes et des champs. Réputée pour ses vins, c'est aussi une terre de houblons et d'expérimentations brassicoles. Tony Magee, fondateur de Lagunitas, a commencé à y brasser ses bières dans les années 90, avec pour mission de démocratiser l'IPA. Houblonnée, équilibrée, aromatisée, elle est bien connue des amateurs de bières, en quête de renouveau. Pour continuer à nous surprendre, Lagunitas a confié ses clefs à plusieurs barmen afin d'imaginer une nouvelle recette : un brassin en édition limitée, Petaluma Fuzz, à découvrir dès le 6 février...Les bières collaboratives, un moyen de se réinventer et de sortir de sa zone de confort ?, Elisabeth Pierre en discute avec ses invités : - Scotty Schuder, propriétaire du Dirty Dick à Paris- Bryan Joly, ambassadeur de Lagunitas en France- Sophie Grandjean, caviste, créatrice de So Bière Club à Saint Germain en LayeEn savoir + :- Lagunitas : https://www.facebook.com/LagunitasFrance/Petaluma Fuzz, une édition limitée à déguster dans les bars des créateurs (Dirty Dick, Willie Carter, Lune Froide, Vivian's) mais aussi sur le site de Beerwulf dès le 6 février 2020. - So Bière Club : http://www.sobiere.fr Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Dans ce nouvel épisode de La Brasse, nous voyageons aux États-Unis, direction la Californie et Petaluma. Loin de l'effervescence de San Francisco, c’est une petite ville installée au milieu des vignes et des champs. Réputée pour ses vins, c’est aussi une terre de houblons et d’expérimentations brassicoles. Tony Magee, fondateur de Lagunitas, a commencé à y brasser ses bières dans les années 90, avec pour mission de démocratiser l’IPA. Houblonnée, équilibrée, aromatisée, elle est bien connue des amateurs de bières, en quête de renouveau. Pour continuer à nous surprendre, Lagunitas a confié ses clefs à plusieurs barmen afin d’imaginer une nouvelle recette : un brassin en édition limitée, Petaluma Fuzz, à découvrir dès le 6 février... Les bières collaboratives, un moyen de se réinventer et de sortir de sa zone de confort ?, Elisabeth Pierre en discute avec ses invités : - Scotty Schuder, propriétaire du Dirty Dick à Paris - Bryan Joly, ambassadeur de Lagunitas en France - Sophie Grandjean, caviste, créatrice de So Bière Club à Saint Germain en Laye En savoir + : - Lagunitas : https://www.facebook.com/LagunitasFrance/ Petaluma Fuzz, une édition limitée à déguster dans les bars des créateurs (Dirty Dick, Willie Carter, Lune Froide, Vivian’s) mais aussi sur le site de Beerwulf dès le 6 février 2020. - So Bière Club : http://www.sobiere.fr

Tony Magee started off brewing with a simple home brew kit and the hobby kept scaling up as time progressed. Lagunitas is all about story telling and communicating with other people. They use beer as a "lubricant for social intercourse." And remember "Beer Speaks, People Mumble."Don't follow our social media pages:https://linktr.ee/TRBBPTwitter: https://twitter.com/trbbpodInstagram: https://instagram.com/trbbpod

Sam Levy from Fern Bar Sam Levy from Fern Bar, a new locale in Sebastopol, is our first guest today. Ron Lindenbusch from Lagunitas is also in the studio today. This is Fern Bar's third week of operation. Sam Levy is one of the partners there. He used to be bartender at the three-star restaurant Meadowood. Steve says it's about time to bring back the fern bar. They were popular starting in the late 1960s in San Francisco. Sam Levy tells about how fern bars may have become a bit kitschy but they are ready for a comeback because of their strengths. Among many attractions, they have live music, but casually, not as a full-scale music venue. A young listener called to issue a "geek alert" to ask Steve what is a Fern Bar. Sam tells about how they were a popular style beginning in the late '60s. Henry Africa's was the first big one, and TGI Fridays is in the style too. Herlinda says its cozy, with couches and chairs and a jazz trio. Sam mixes a cocktail in the studio, a Tequila cocktail he calls a Guerra, made with tequila blanca, grapefruit juice, lime juice, elder flower liqueur, Aperol and Thai pepper shrub. The next drink is called Chaiwalla, a chai-infused blend of rums, which includes burning sage. He wants his cocktails to be refreshing and not produce a hangover from too much sugar. They have a Type 75 license because they will start brewing their own beer. Their seven-barrel tank system will produce three different beers. His partner Victoria who was wine director at Meadowood. She has put the wine selection together with a lot of the popular local varieties and also some more exotic unfamiliar wines. Sam makes a lot of non-alcoholic cocktails as well. He thinks it's important to have strong flavor combinations because other cocktails can rely on the booze for flavor, but not if there is no alcohol in the mix. The new Hopland Tap House Ron Lindenbusch is in to talk about his new Hopland Tap House, on the grounds of the old Hopland Brewery. Reading from the Ukiah Daily Journal, "When Ron Lindenbusch was tavern manager at the former Hopland Brewery, the famous brew pub on the 101 that featured one of California's original micro brews, the infamous Red Tail Ale..." It was a time that Ron always remembers was packed with fun. The new Hopland Tap House is now open. Ron moved to California in 1984 he was "fresh out of Missouri" and tasted the beer. He visited a little brewery in Hopland and had a "transcending mind-blowing moment." It's the opposite of the classy look of a fern bar. Ron says it's a wonderful feeling to be back in that building. He worked for Tony Magee at Lagunitas for 23 years. When he drove by and saw it had a "for lease" sign out front, he had to stop to make a call. They're going to grow hops and have music from local bands. It is open now even as they are still working on the kitchen. Don Barkley was the original brew master at Mendocino making Red Tail Ale and now he is making it again at Napa Smith. Everyone is really pleased that all these great brews are coming back.

Jeremy Marshall from Lagunitas is back on Brew Ha Ha with Steve Jaxon and Mark Carpenter today. (This is part 2 of the show recorded last week, since there is no new show for today’s date, Thanksgiving Day.) Mark begins with a Lagunitas beer called Sparkling Swan, made with Concord grapes and some wine grapes typical of Sonoma County, like Petit Syrah. This beer is slightly sour. The beer has purple-pinkish foam and is 6.5% alcohol. Jeremy’s title is Brewmaster. He shares that one of his colleagues changed that to Brewmonster. He says now he also does some marketing activity, such as today’s show. He loves those aspects of his job and he makes sure that some others can do the routine jobs of brewmaster.They also mention that Ron Lindenbush has acquired the site of the original Mendocino Brewing Company in Hopland. Red Tail Ale was born there. He has turned it into Hopland Tap which is open now. Steve asks for an update on Lagunitas. Jeremy says that their home base is always in Sonoma County but they have opened a brewery now in Chicago which is founder Tony Magee’s home town. Jeremy says it’s better to be in business with a brewer (i.e. Heineken) than a bank. Mark agrees it’s a good brewing company and compares it to Anchor, which is owned by Sapporo now but the beer is still made in San Francisco as always. Mark says Lagunitas with the big “IPA” on the label, really launched the style around the world more than any other brewer. Mark says this was a big risk that Tony took, before there was a real demand and he deserves credit for creating that demand. Jeremy remembers how Lagunitas caught some flack at the time of the Heineken deal, but that he and Tony thought of it differently, and instead of being taken over by Heineken, “...we was going to take over them.” Jeremy says, “The fun thing about craft beer is, it’s how all that big beer used to be when it was artisinal and by hand and everything was always about the beer in the glass at the end of the day. You get caught up in billboards and marketing and you lose sight of the fact that it’s all about the beer.” They describe how to make sour beer and how to prevent the souring microbes from getting into the other beer in the brewery. They also tasted the Lagunitas Mango beer. Jeremy finds it a little sweet. The full name is Mozango. The Moz comes from Mosaic hops and the “ango” part comes from Mango and they used the Z instead of the S because it just looks better. Steve asks about the Beer Circus, an annual Lagunitas event that Jeremy describes. It’s at the Petaluma Fairgrounds this year. It has grown so much that they can’t do it at the brewery anymore. It attracts about 5000 to 8000 people. There are side show acts and lots of good music. Jeremy says, “this is an attept at a very playful beer festival.” “Oh Hell yeah,” replies Steve.  

Tony Magee, the founder of Lagunitas Brewing Company visited Brew Ha Ha back on Nov. 14, 2014 for on-air interview with Steve Jaxon. Steve is in the studio with Joe Tucker, who was his co-host on the show at the time. Steve began by asking Tony Magee to tell the story of how he got started in the brewing business. Tony Magee began, “It was Christmas 1992 and my little brother got me a home brewing kit for a Christmas present, and I brewed it in January, drank it in February. It was a California Common Beer, an Anchor Steam sort of variety, drank it in February and was immediately smitten. I had never even considered brewing before that.” Steve asked Tony Magee if he had been a beer drinker before that. “Only at Marin Brewing Company. That was my singular connection to beer. Out there in the world I would pick up Red Tail Ales at the liquor store, they were essential to everything. So I brewed that batch in February and I said that’s it, I’m in, and by December I had the brewery open. ...a week later I went and got another batch from Great Fermentations that used to be there in San Rafael, and brewed it, but it wasn’t even done fermenting before I just wanted to try another batch. And so the next thing you know I had five batches going and all of a sudden you’re bottling and you’ve got more beer than you know what to do with in the house and you start trying to give it away. And so I did and after a little bit, people were liking it and so I thought, well how do I go about selling this? And what I was doing before this was a little bit less than satisfying, so I wanted to get away from it.” Knowing that the story went a long way farther after that point, Steve asked how that step from home to Lagunitas was made. “Well, it was the kitchen, … and then I burned up a stove, and moved out to the deck, then I thought I’d get a license to do it out here on the deck, and I’ll sell these kegs one five gallon keg at a time. I filled out all the paperwork for the ABC to get a license, and only then talked to the County and the County said, “Uh, we’re never going to let you have a commercial brewery in your house. Are you kidding me?” And so I quickly, I didn’t want to redo all the paperwork, and all the paperwork said “Lagunitas” on it and so I was like, all right, I’m keeping the name, cuz I like the name…” And from that point, “This is Game On. This is no longer going to be just a cabinet shop making one piece of furniture at a time, you know? Now, it’s got to be something else, and that sort of kicked me over the edge, that little nudge over that cliff, so bigger space, we need to sell more beer, that means I’ve got to hire another guy, which means I’ve got to sell more beer, which means I’ve got to hire more guys, which means you’ve got to sell more beer, and you’re off to the races! I describe it in the book as being chased down the street by a pack of wild dogs. You don’t slow down or look behind you because if you stop, they catch you." Steve noted, “...the book is available everywhere, it’s unbelievable, you must check it out, it’s the whole story of Lagunitas, written by the founder, Tony Magee. Tony Magee continued with the Lagunitas story. “We began bottling in 1995 which was kind of the beginning of the bubble for Craft, that lasted about 5 or 6 years into 2001, before really, there were too many breweries. There were too many breweries making poor beer. There were too many breweries trying to grow too fast. There was too much easy money in the industry. Just like the dot com bubble, the same thing happened to Craft. And so that’s what we were born into. Because that’s what we were born into, we had to become very good students of what beer lovers wanted to drink. Because what they had in front of them apparently wasn’t what they wanted. So we had to find new flavors, and we did.” Joe Tucker asked, "You just mentioned the flavors that are important to the brewery.

This week on Beer is a Conversation, James speaks with Tony Magee, who founded Lagunitas Brewing Company in Petaluma, California in 1993.  Spearheaded by its top selling IPA, Lagunitas underwent two decades of phenomenal growth, becoming one of the biggest names in American craft beer. Magee sold a part share of the business to Heineken International in 2015 and the remainder not long after that.  In this interview, he reflects on the sale as well as Lagunitas' impending rollout in Australia, amongst many other topics. Enjoy the conversation.

This week on Beer is a Conversation, James speaks with Tony Magee, who founded Lagunitas Brewing Company in Petaluma, California in 1993.  Spearheaded by its top selling IPA, Lagunitas underwent two decades of phenomenal growth, becoming one of the biggest names in American craft beer. Magee sold a part share of the business to Heineken International in 2015 and the remainder not long after that.  In this interview, he reflects on the sale as well as Lagunitas’ impending rollout in Australia, amongst many other topics. Enjoy the conversation.

Tony is the founder of one of the biggest and most popular breweries in the US. He started Lagunitas Brewing Co in 1993 just outside the town of Lagunitas, California.Continue reading#BT 021: Lagunitas with Tony Magee

In the early 90's this Chicago born musician was selling luggage on street corners, Driving a cab, and was even a cook. Fast forward to 2015 --He's a multi-Millionair all because of his vision for "Craft Beer." I had a chance to talk with Tony Magee. A lot people may not know him. Unless you're a student of Craft Beer. Then you probably know this is a guy who likes to make beer his way. Now Tony's early years were "Flawlessly misspent," MaGee says. He Graduated high school near the bottom of his class, went to college to study product design, then studied music, then dropped out. Then he traveled the midwest playing music and just doing odd jobs to make a living. Along the way he discovered he liked beer craft Beer. It's been a long journey. He talks about in his book called "So Want to Start a Brewery? In 2015 he his sold his brewery to Heineken. He made a bunch of money, but he's still in charge..and making his beer his way. Tony was in Elkville, Illinois on Nov. 27, 2017. He visited the Route 51 Brewing Company. He was telling stories and giving advice about making beer.

A year after his Lagunitas Brewing Co. announced a 50-50 partnership with Heineken International, the 56-year-old is brimming with ideas and plans to grow the business of craft beer both domestically and globally. In the latest “Drinking Stories” podcast, Bill Swindell sat down with Magee to talk about what’s next in the $22 billion craft beer business and the role the Petaluma brewery will play in expanding the sector’s reach globally. The topics covered included a new European brewery, two new London pubs, a new beef business and the role of social media in spreading the craft beer movement.

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The next time you're at your favorite bar, take a look at the beer menu and count how many craft choices are on it. Chances are the list is growing each day. So after you order a delicious brew, raise your glass in honor of Lagunitas Brewing Company. Lagunitas reshaped the beer industry when it became one of the first brewers to regularly bottle an India Pale Ale. This helped create a craft beer craze, which is now posing a serious threat to big beer companies like Anheuser-Busch, Miller, and Coors. Lagunitas recently opened a brewery in Chicago — making it easier for them to distribute fresh beer nationwide and further disrupt the American beer market. In this episode, host Mike O'Toole visits Tony Magee, founder and CEO of Lagunitas. They discuss how craft beers have all the momentum with young drinkers — and why the industry giants should be worried. You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.

This week we talk with Lagunitas Brewing Company owner Tony Magee about his fantastic book So You Want to Start A Brewery? and of course drink and discuss some amazing Lagunitas beers! We were also joined in studio by some surprise guests! This weeks beer lineup from Lagunitas Brewing Company featured: Lagunitas IPA Born Yesterday Pale Ale Lagunitas Sucks Hop Stoopid Imperial Red Imperial Stout

Hear about one of the breweries that put American craft beer on the map, Lagunitas, on a brand new episode of Beer Sessions Radio. Jimmy Carbone is joined by Tony Magee, founder and CEO of the Lagunitas Brewing Company, Mark Sljukic of Lagunitas Jimmy Ludwig of Happy Hour Guys, Joe Carroll of Spuyten Duyvil, Fette Sau and St. Anselm and Tony Forder of Ale Street News. Learn about the origins of Lagunitas, the IPA explosion in domestic craft beer and the California beer scene in the 90’s! This program was brought to you by GreatBrewers.com. “No other breweries make beer the way American craft brewers make beer. We invented some of the ways craft beers are made…the entire global beer industry is causally being handed over to another generation of brewers.” [10:00] –Tony Magee on Beer Sessions Radio

This week on Beer Sessions Radio, Jimmy Carbone sits down with Tony Magee, the founder of Lagunitas Brewing Company, and Mark Slujkic, the New York Marketing Manager for Lagunitas. Tony talks about how he founded Lagunitas at a low point in his life- with his marriage on the rocks and his job down the tubes. Hear how Tony’s musical background influences the way he runs his brand. Tony, Mark, and Jimmy also discuss Lagunitas’ labels, and why they had to alter some of their famous seasonal beers. Tune in for discussions about canning, and why craft beer should be viewed as a local product more often. This episode has been sponsored by GreatBrewers.com. “When you get a thing going, if it’s authentic, people see that reflection in it and gravitate towards it. You become a little black hole for people who have interesting points of view… you’re not looking for hired guns.” [12:50] “A brand is a twenty-year-long symphony. There are themes, there are restatements of the themes, there are developments, there are introductions of new themes. You might bring back the old theme in a new key, a different meter… that’s a brand, and we just tell the story long and slow over time.” [14:10] — Tony Magee on Beer Sessions Radio

The Chief Executive Beer Weasel (CEBW) at Lagunitas, Ron Lindenbusch, talks to us about Tony Magee, the early days at Lagunitas, and their exciting plan for expansion on the East Coast in 2013. We also hear about the funny (and almost not so funny) tales behind some of their beer labels. There was not a sober person in the house or on the phone.... from the get-go! Find our guest online: http://lagunitas.com Music: Juice - Keep It Moving

I get to interview Tony, from Lagunitas. It is awesome. If you like craft beer, listen to it as soon as possible. If not, please move along. That is all.

The boys are back on a historic day in the craft beer revolution as New Belgium finally commits to North Carolina. Then they get drunk and talk about a bunch of really interesting stuff. If you like beer, that is. Stuff like: ☞ New Belgium cements Asheville's reputation as Beer City USA ☞ Austin Beer Fest is the worst beer fest since Jay Chandrasekhar's '06 vehicle Beerfest ☞ Boston Beer Company drops a shandy (not a euphemism) ☞ Heineken officially out of ideas; Launches "Ideas Brewery" ☞ Lagunitas founder Tony Magee has a 250 bbl brewhouse in the pipeline, and possibly some sticky-icky-icky in his pipe & ☞ Was Brewmasters really so bad that we can't have a decent beer show on TV??? WTF, people?