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What happens when two childhood friends trade finance careers for a crack at building the next great American hotel brand? You get Trailborn. In this episode, I sit down with Mike Weiss and Ben Weinberg, co-founders and co-CEOs of Trailborn — a vertically integrated hospitality brand reimagining what it means to travel to America's most iconic outdoor destinations. Mike and Ben didn't just set out to build better hotels — they're building an experience-driven brand from the ground up, one that actually reflects how modern travelers want to explore the wild. We unpack the white space they saw in markets like Mendocino, Wrightsville Beach, and Highlands, why they chose the “harder path” of vertical integration, and what it really takes to operate with excellence in places that don't always show up on institutional investors' maps. You'll also hear: Why building brand and operating company and real estate platform was a bet they were willing to lose sleep over How their new partnership with Marriott gives Trailborn scale — without sacrificing soul The early seeds of personalization in hospitality — and how Trailborn plans to lead with both human intuition and machine intelligence Why AI won't replace great service — but it might finally deliver on it This one's for the founders, the place-makers, and anyone who's ever tried to do something the “harder, but better” way. Learn more about Trailborn Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at journey.com/alliance.
Kate Germond is the Executive Director of Centurion Ministries: Seeking Freedom for The Innocent in Prison, a nonprofit organization that works to exonerate people serving life sentences or death penalty sentences for crimes they did not commit. After moving to New York, New York from Mendocino, California in 1986, she joined the 501c3 and dedicated her life to the exonerees in 1987. Kate and her husband call New York home.
On this episode Denise shares her transformative experience running the Mendocino Coast Ultra. From her initial impressions of the beautiful coastal town to the challenges faced during the race, Denise recounts her journey. With insights from her coach Addie Bracey, the conversation highlights the importance of consistency, overcoming physical obstacles, and the emotional highs and lows of ultra running. Denise's story serves as an inspiration for anyone considering taking on such a challenge, emphasizing that the journey is just as important as the finish line. Chapters 00:00 Introduction to the Journey 02:00 Exploring the Mendocino Coast 04:50 Race Day Experience 10:12 Overcoming Challenges During the Race 13:58 Crossing the Finish Line 17:52 Lessons Learned and Future Aspirations Run with us!
There is a new pope in the Vatican and around the world Catholics and people of other faiths are wondering how Pope Leo the fourteenth may affect their lives. In the United States, there was surprise and celebration that a boy from the south side of Chicago, of rich but humble heritage, the son of school principal, would be selected to be the representative of Christ on earth. The amazement and hope extended to Mendocino County, where Pastor Matt Davis, leader of the Mendocino Presbyterian Church, took time from his duties on Friday to answer questions from curious students from Montessori Del Mar, and where Ed Burke, a parishioner at St. Anthony's in Mendocino reflected on his years at Mendel High School, where the new pope also studied.
Mendocino's Bull Kelp Disaster Captured on FilmFor years, KZYX news has covered the devastation of the bull kelp forest off the Mendocino Coast, and its resulting impacts, including purple urchin barrens, the loss of the abalone and red urchin fisheries, the economic impacts on coastal businesses and local communities, and the related demise of the sunflower sea stars. Sequoias of the Sea is a documentary about this bull kelp disaster. Directed by Natasha Benjamin and Anna Blanco, it will be featured nationally and internationally at a long list of film festivals and climate conferences. And it's showing at the Mendocino Film Festival on May 30th. It looks back at the last seven years and what amounted to an emergency response from the local community. Most of the people featured in the documentary live and work on the coast in a variety of professions. They all have one thing in common: bring back the kelp. Benjamin and Blanco spoke to KZYX about their inspiration for the documentary. In the film, they cover many aspects of the story and engage with scientists, local tribes, fishermen, and sport divers. For more information, you can access their website at sequoiasofthesea.org
In local news today we have the story of a water quality alert that went awry and also a cold case that was recently reopened in Fort Bragg. The water quality alert was issued by the State Water Resources Control Board and the County of Mendocino on Tuesday night. It created a stir in the coastal village of Mendocino on Wednesday before it was rolled back. New information in the missing persons case of Brittany Jane Adkins prompted the search of a 24-acre property south of Fort Bragg.
In this episode of Becoming Ultra, Deidra shares her inspiring journey to becoming an ultrarunner, detailing her training, race experience, and the personal growth she achieved along the way. From overcoming physical challenges like back surgery to embracing the beauty of the of Mendocino, Deidra's story highlights the importance of mindset and perseverance. She reflects on her post-race recovery and the lessons learned, giving some words of encouragment to other new runners out there! Chapters 00:00 Deidre's Journey to Becoming an Ultrarunner 02:52 The Race Experience: Challenges and Triumphs 06:00 Post-Race Reflections and Recovery 09:03 Mindset and Overcoming Life's Challenges 11:58 Looking Ahead: Future Goals and Advice for Others Run with us!
In local news today, the Fort Bragg City Council authorized a $7 million loan for its municipal broadband project, the Mendocino County Grand Jury issued a report on Fort Bragg's innovative approach to addressing homelessness, and residents of the Village of Mendocino provided feedback on an expansion of the Fort Bragg program further down the coast.
This episode features a live audience conversation at The Vine Club in Atlanta, GA with Sam Bilbro, the founder and winemaker for Idlewild WInes in California. Sam grew up hanging out in a winery converted from an old cow barn, walking vineyards, and tasting blends with his dad who founded Marietta Cellars. While ultimary continuing the family legacy, Sam definitely took some detours and explored other industries, but it was while he was working in the restaurant industry that he was exposed to wines from across the globe and was especially struck by the wines of Piedmont in italy. Founded in 2012, Sam's creation, Idlewild Wines, focuses on making wines from Italian varities grown in Califonia by sourcing grapes from old vineyard sites across Sonoma and Mendocino. The wines we tasted during this live audience session were so thoughtful, and the wines offer nuanced deliciousness - which you'll hear is a perfectly acceptaable tasting note. You can follow @idlewildwines on Instagram.Recorded April 16, 2025-------------Our presenting sponsor for April is Vinexpo America 2025, a premier international trade event heading to Miami for the first time ever on May 7-8, 2025 at Miami Beach Convention Center. Vinexpo America has long been the go-to destination for industry leaders—and now, its expansion to Miami will offer new opportunities for producers, importers, distributors, and hospitality professionals across North, Central, and South America. From fine wine tastings and cutting-edge spirits to trend-driven panel discussions and unmatched networking opportunities, Vinexpo America is where the business of wine and spirits thrives.REGISTER HERE - Use code VAMERICA25 to claim your free badge!With 280+ exhibitors from 25 countries and more than 3,000 visitors from 40 countries, Vinexpo America 2025 will be a vital industry event for anyone looking to expand their network and discover the latest trends.
Lama Nasser-Gammett and her husband Matthew are founders of The Forest People, and supply a large area of the Mendocino coast with cultivated mushrooms. Building their business from the ground up at a time when there was very little information available, they taught themselves exactly how to make mushrooms thrive in a controlled environment. Chefs and natural grocery stores appreciate their attention to details, knowing it's the little things that make a great looking and better tasting mushroom.In this episode Lama shares her story, along with many essential tips on how to cultivate delicious mushrooms for yourself too.Thanks again Lama for the stories and wisdom today!Be sure to give The Forest People a follow on Instagram and check out their website too!-----------------Subscribe to this podcast so you're always up to date. Even better - share us with a friend who loves the outdoors.Follow Robin & The Wild Dispatch on Instagram, TikTok, YouTube and Facebook...
Nikki Lastreto and Swami Chaitanya are well-known and respected worldwide for their knowledge of mindfully cultivated craft cannabis and spiritual guidance. For many years, they have been growing cannabis in native Mendocino soil under the full sun, moon, and stars in the heart of Northern California's famed Emerald Triangle. Through their commitment to regenerative, responsible farming methods, combined with ancient sacred geometry and practices, they have shared their very special flowers with conscious connoisseurs in search of true inspiration.The Mendo Cup - the first cannabis competition organized by farmers, for farmers! It all started here, in the heart of the Emerald Triangle, in the County of cannabis Mendocino, where some of the best cannabis on the globe is grown. Now is the time to shine a spotlight on our OG farmers who, for decades & generations, have used organic methods to cultivate the finest flowers under full sun, for a full season, with local genetics that produce superior harvests.Sunday, May 4, 2025 • 2:15-8:00 pmWillits Little Lake Grange291 School St., Willits, CAThe Awards Ceremony will be at 4:20 for the Top 5 licensed farmers of full-sun, full-season flowers grown in Mendocino County, plus a special award for the Top Breeder.
Send us a textWine bargain alert! I've just discovered what might be the steal of the year hiding in plain sight at Trader Joe's. The evaluna Mendocino Chardonnay 2023 is quietly sitting on shelves for a mere $9.99, while the same bottle commands $30-50 at other retailers nationwide.This isn't just any budget wine—it's a certified organic, sustainably farmed Chardonnay from Mendocino County crafted by the prestigious Boisset Collection. Jean-Charles Boisset, the renowned French-American wine entrepreneur behind brands like JCB, Deloach, and Raymond, clearly put serious care into this bottling before apparently discontinuing the Evaluna line. Their loss is our tremendous gain.What struck me most was how this wine defies typical California Chardonnay stereotypes. Instead of overwhelming butter and oak, you'll discover a more elegant, French-inspired style—lean, complex, and beautifully balanced with moderate 13.5% alcohol. Each sip reveals different flavor notes, from subtle toasty brioche to bright fruit, creating a sophisticated experience that would feel right at home alongside bottles three times the price. The cooler Mendocino climate gives this wine remarkable restraint and nuance.The current wine market downturn has created amazing opportunities just like this, reminiscent of 2008 when premium bottles were suddenly available at fantastic discounts. If you appreciate high-quality, organic wine and love a genuine bargain, grab several bottles while you can—this deal won't last forever. Have you discovered any exceptional wine values recently? I'd love to hear about your finds!Check us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com
Nestled amidst the breathtaking Mendocino coastline, Brewery Gulch Inn & Spa offers a sanctuary where rustic elegance meets a deep respect for the natural world. Built upon a foundation of remarkable ocean-salvaged redwood logs, the Inn stands as a testament to sustainable luxury and a harmonious connection with its stunning surroundings. From the crackling warmth of the fireplaces in each room to the locally sourced artistry that adorns its spaces, every detail at Brewery Gulch is thoughtfully curated to create an authentically Mendocino experience. Executive Chef Stephen Smith embodies the spirit and vision of Brewery Gulch Inn, and his passion for creating an unparalleled guest experience, coupled with a deep appreciation for the region's unique charm and the Inn's sustainable ethos, makes him a most hospitable guide to explore the distinctive blend of history, heartfelt hospitality, and understated luxury that defines this Mendocino jewel. Join us as we discover the story behind Brewery Gulch Inn, its commitment to environmental stewardship, and the exceptional experience it offers guests seeking solace and connection with nature. You can even book a birdwatching package Brewery Gulch Inn partners with Cornell Lab of Ornithology. Prepare to be captivated by the serene beauty, just as I was, and sustainable ethos of Brewery Gulch Inn, and the passionate individuals who pour their hearts into creating a truly memorable escape on the Mendocino coast. Savor the Day! For Chef Stephen Smith's Recipe for a Lassi visit Kitchenchat.info.
this week on the pod we have the lovely Nicole Mattox :)Nicole is known for breaking grounds in the vertical film industry, starring in breaking the ice, twisted minds, back to me, and many more projects. She's also starred in several feature films including Lady Outlaw, and the upcoming Mendocino. Nicole also has experience behind the camera too, and shares many fun stories and lessons she's learned along the way. If you're a fan of Nicole and her great energy, she offers up several key acting tips and creative wisdom in this pod you don't wanna miss.Nicole's insta: https://www.instagram.com/nicolemattox_/00:00 intro0:40 theme song1:02 BTS Shenanigans 2:50 best piece of advice nicole's ever been given 3:44 where nicole's from and her acting origins 7:38 one thing nicole wishes she knew before she moved to LA for acting10:00 what drives nicole's great work ethic 12:15 worst part of the industry for nicole 14:06 what has surprised nicole about LA16:06 nicole's crazy audition & set stories 18:28 nicole's first steps in LA21:20 the story of nicole's first feature film booking 25:38 nicole's experience with verticals31:31 nicole's experience traveling for verticals 34:04 how does nicole take care of herself 37:27 nicole's career bucket list item 42:14 the significance of breaking the ice in nicole's career 45:57 nicole's life bucket list item 46:48 nicole's one tip for new actors 47:30 fast frisky five 49:01 nicole's closing remarksfollow us on insta!! https://instagram.com/actinglikeanact... tiktok: https://www.tiktok.com/@actinglikeana... youtube: https://youtube.com/@actinglikeanacto... email: actinglikeanactorpodcast@gmail.com sophie's instagram: https://instagram.com/sophiejordancol... website: sophiejordancollins.com the beat: • FREE BEATS NO COPYRIGHT - "Unique" | ... podcast produced by Connor McBain: https://www.instagram.com/cmcbain17?igshid=NzZhOTFlYzFmZQ%3D%3D
This week on our Vino Lingo segment we feature Martha Barra, Proprietor, Barra of Mendocino, Redwood City, Mendocino County, defining the term “Biochar”. Learn more by visiting www.barraofmendocino.com
The beauty of Mendocino county is complimented by the unique tasting room at Barra of Mendocino. Just under 2 ½ hour drive from San Francisco is where you’ll find Proprietor, Martha Barra. I originally interviewed Martha by phone in December of 2022, but this time I made the trip in person. The tasting room is [...]
Episode OverviewIn this episode of Spiral Deeper, our host, Gaby Azorsky, speaks with Isis Indriya. As a Minister, Culture Creator, Bridgebuilder, and fireplace keeper for the Oracle Clan, an educator of Ritual, Divination, Egyptian Cosmology, and Hermeticism, Isis shares what she has learned along the way all over the world, online, on Ritual Community, and through the school she birthed; Academy of Oracle Arts. She also leads pilgrimages to Egypt and in her Temple hosts community prayers and gatherings. She is on the board for Water Now, Church of the Essence, Living Village Culture, the Oracle Clan and is an advocate for The Fountain.earth, Bioneers, Unify, and the Compass @ Lightning in a Bottle. With over 20 years experience in various forms of gatherings, ranging from one-on-one sessions to facilitation of rituals of over 30k people with Wisdomkeepers from around the world, Isis dedicates her life to learning and creating platforms for teaching of the sacred sciences of the Ancients, Indigenous wisdom, cultural exchange, Nature's intelligence, and inner transformation as pathways for moving forward. Together, they dive into the invisible and unseen, mysteries, pilgrimage, the great unknown, communing with the sacred, temple space and sacred space, ritual, adornment, and touching the wisdom mystery teachings of ancient Egypt / Kemet. Thank you for joining us on this journey of self-discovery, sacredness, and learning!To celebrate the growth and magic of Spiral Deeper (and the launch of Season 3!), I am hosting a giveaway with some of my favorite brands. This is the last week to enter! The winner will receive: 1 planner from In Flow, 1 Anxiety Support bundle with Reishi and Lion's Mane from Rainbo Mushrooms, 3 triangle soaps from Wild Lather, 1 copy of the vintage collectors book Country Women with a little prayer bell from the small shop, The Bell up in Mendocino, 1 beaded healing mat for your altar made by Elle McDaniels, and 1 Ritual Rainforest Serum by Earth Archive. To enter: subscribe to the podcast, leave a written review on Apple Podcasts, and share Spiral Deeper on Instagram by tagging Gaby (@gaby.azorsky) and @spiral.deeper in your IG Stories.Special OfferCODE - SPIRALOFFLOWERS for 20% off your first month in The Flower Portal!Connect and Work with GabyInspiring the connection between Heaven and Earth through Reiki, Tarot, Folk herbalism, Clairvoyance, and Meditation. Together, we co-create harmony, clarity, and alignment with your True Essence. I'd love to support you!Visit my website to learn more: gabyazorsky.comFollow me on Instagram: @gaby.azorskyNewsletter: Sign Up HereBook a 1:1 Session: Book HereJoin My Membership, The Flower Portal: Learn MoreWith Spiral DeeperWebsite - Spiral Deeper PodcastInstagram - @spiral.deeperWith Our Guest, Isis IndriyaWebsite - https://www.academyoforaclearts.com/instructors/isis-indriya/Instagram - @isis_indriyaCreditsSpecial thanks to…Music - Connor HayesSpiral Deeper Icon - Kami MarchandCollaborate with UsInterested in advertising or collaborating with Spiral Deeper? Email gabyazorsky@gmail.com for packages and details.Support the ShowPlease rate, review, and subscribe wherever you listen - it means so much. Be sure to tag @spiral.deeper if you share; thank you for your support!
Authorities identify two deceased individuals in separate Mendocino and Humboldt County cases. The Mendocino Farm Bureau speaks up for farmers in Siskiyou over water regulations.
Episode OverviewIn this episode of Spiral Deeper, our host, Gaby Azorsky, speaks with Deb Dana. Deb Dana is a clinician, consultant, author, and international lecturer on polyvagal theory-informed work with trauma survivors and is the leading translator of this scientific work to the public and mental health professionals. A founding member of the Polyvagal Institute, Deb developed the signature Rhythm of Regulation® Clinical Training Series: The Science of Feeling Safe Enough To Fall in Love with Life and Take the Risks of Living. By understanding and learning about the nervous system, Deb Dana has created the Rhythm of Regulation® to help humans resolve the impact of trauma in our lives so we may fall in love with life. Deb's work shows how an understanding of Polyvagal Theory is applicable across the board to relationships, mental health, and trauma. Deb believes that we all benefit when we have a basic understanding of the ways the nervous system works and learn how to become active operators of this essential system. Following this passion has led her to offering workshops in partnership with groups and communities outside of the clinical arena - and bringing the Polyvagal perspective to the ordinary, and sometimes extraordinary, experiences of daily living.Together, they dive into rhythms of life, polyvagal theory and her work, our nervous systems, the organizing principles of neuroception, hierarchy, and co-regulation, and more. They also talk about attachment and attunement, safe others to feel nourished, what it means to be regulated as friends/partners/parents, and some ways to start resourcing ourselves to be able to be with what is. Gaby highly recommends this episode if you would like to begin to better understand how our nervous systems function unconsciously, and how we can learn to listen and co-regulate with ourselves and with each other to create lives that are more joyful, grounded, and resilient. Thank you for joining us, and enjoy the episode!To celebrate the growth and magic of Spiral Deeper (and the launch of Season 3!), I am hosting a giveaway with some of my favorite brands. The winner will receive: 1 planner from In Flow, 1 Anxiety Support bundle with Reishi and Lion's Mane from Rainbo Mushrooms, 3 triangle soaps from Wild Lather, 1 copy of the vintage collectors book Country Women with a little prayer bell from the small shop, The Bell up in Mendocino, 1 beaded healing mat for your altar made by Elle McDaniels, and 1 Ritual Rainforest Serum by Earth Archive. To enter: subscribe to the podcast, leave a written review on Apple Podcasts, and share Spiral Deeper on Instagram by tagging Gaby (@gaby.azorsky) and @spiral.deeper in your IG Stories.Special OfferCODE - SPIRALOFFLOWERS for 20% off your first month in The Flower Portal!Connect and Work with GabyInspiring the connection between Heaven and Earth through Reiki, Tarot, Folk herbalism, Clairvoyance, and Meditation. Together, we co-create harmony, clarity, and alignment with your True Essence. I'd love to support you!Visit my website to learn more: gabyazorsky.comFollow me on Instagram: @gaby.azorskyNewsletter - Sign Up HereBook a 1:1 Session: Book HereJoin My Membership, The Flower Portal: Learn MoreWith Spiral DeeperWebsite - Spiral Deeper PodcastInstagram - @spiral.deeperWith Our Guest, Deb DanaWebsite - https://www.rhythmofregulation.com/CreditsSpecial thanks to…Music - Connor HayesSpiral Deeper Icon - Kami MarchandCollaborate with UsInterested in advertising or collaborating with Spiral Deeper? Email gabyazorsky@gmail.com for packages and details.Support the ShowPlease rate, review, and subscribe wherever you listen - it means so much. Be sure to tag @spiral.deeper if you share; thank you for your support!
Episode OverviewIn this episode of Spiral Deeper, our host, Gaby Azorsky, speaks with Sierra Lash, One of the topics that she is so passionate about and has to offer the world, Nourishment; she will join us each season through this year for a mini episode. How amazing! Sierra's work supports folks all over the world to make sense of life through psychospiritual healing + integration and cultivating self-nourishment practices in harmony with the earth. Her offerings include individuals/couples/family sessions, classes and workshops, and her membership - Closer Friends. Together, they dive into the energies of Spring, recipes, to do lists, cleaning, anger, expression, and more. Thank you for joining us in this fun exploration of living seasonally!To celebrate the growth and magic of Spiral Deeper (and the launch of Season 3!), I am hosting a giveaway with some of my favorite brands. The winner will receive: ****1 planner from In Flow, 1 Anxiety Support bundle with Reishi and Lion's Mane from Rainbo Mushrooms, 3 triangle soaps from Wild Lather, 1 copy of the vintage collectors book Country Women with a little prayer bell from the small shop, The Bell up in Mendocino, 1 beaded healing mat for your altar made by Elle McDaniels, and 1 Ritual Rainforest Serum by Earth Archive. To enter: subscribe to the podcast, leave a written review on Apple Podcasts, and share Spiral Deeper on Instagram by tagging Gaby (@gaby.azorsky) and @spiral.deeper in your IG Stories.Enjoy the episode!Special OfferCODE - SPIRALOFFLOWERS for 20% off your first month in The Flower Portal!Connect and Work with GabyInspiring the connection between Heaven and Earth through Reiki, Tarot, Folk herbalism, Clairvoyance, and Meditation. Together, we co-create harmony, clarity, and alignment with your True Essence. I'd love to support you!Visit my website to learn more: gabyazorsky.comFollow me on Instagram: @gaby.azorskyNewsletter - Sign Up HereBook a 1:1 Session: Book HereJoin My Membership, The Flower Portal: Learn MoreWith Spiral DeeperWebsite - Spiral Deeper PodcastInstagram - @spiral.deeperWith Our Guest, Sierra LashWebsite - https://sierralash.comInstagram - @sierrralashCreditsSpecial thanks to…Music - Connor HayesSpiral Deeper Icon - Kami MarchandCollaborate with UsInterested in advertising or collaborating with Spiral Deeper? Email gabyazorsky@gmail.com for packages and details.Support the ShowPlease rate, review, and subscribe wherever you listen - it means so much. Be sure to tag @spiral.deeper if you share; thank you for your support!
A weekly magazine-style radio show featuring the voices and stories of Asians and Pacific Islanders from all corners of our community. The show is produced by a collective of media makers, deejays, and activists. Grace Lee Boggs said, “History is not the past. It is the stories we tell about the past. How we tell these stories – triumphantly or self-critically, metaphysically or dialectally – has a lot to do with whether we cut short or advance our evolution as human beings.” In our current chaotic time, it feels like we are intentionally ignoring history. Our lack of awareness feels like a de-evolution, as our education department is gutting, books are banned, and so many American institutions are at risk, it feels as though a critical analysis of history is being ignored. On Tonight's APEX Express, Host Miko Lee focuses on Wong Kim Ark and the importance of Birthright Citizenship. She speaks with historian David Lei, Reverend Deb Lee and lawyer/educator Annie Lee and activist Nick Gee. Discussed by Our Guests: What You Can Do To Protect Birthright Citizenship Our history is tied to the legacy of Wong Kim Ark and birthright citizenship, and it will take ongoing advocacy to protect this fundamental right. Here are four ways you can stay involved in the work ahead: Invite a friend to attend an event as part of Chinese for Affirmative Action's weeklong series commemorating Wong Kim Ark. Take action and oppose Trump's executive order banning birthright citizenship. Learn about Wong Kim Ark and Trump's executive order to end birthright citizenship. Sign up to join Stop AAPI Hate's Many Roots, One Home campaign to fight back against Trump's anti-immigrant agenda. How you can get engaged to protect immigrants: https://www.im4humanintegrity.org/ https://www.bayresistance.org/ Bay Area Immigration: 24 Hour Hotlines San Francisco 415-200-1548 Alameda County 510-241-4011 Santa Clara County 408-290-1144 Marin County 415-991-4545 San Mateo County 203-666-4472 Know Your Rights (in various Asian languages) Thank you to our guests and Chinese for Affirmative Action for the clip from Wong Kim Ark's great grandson Norman Wong Show Transcript: Wong Kim Ark Opening: [00:00:00] Apex Express Asian Pacific expression. Community and cultural coverage, music and calendar, new visions and voices, coming to you with an Asian Pacific Islander point of view. It's time to get on board the Apex Express. Miko Lee: [00:00:35] Grace Lee Boggs said history is not the past. It is the stories we tell about the past, how we tell these stories. Triumphantly or self critically metaphysically or dialectically, has a lot to do with whether we cut short or advance our evolution as human beings. I. Well, in our current chaotic times, it feels like we are intentionally ignoring history. Our lack of awareness feels like a de-evolution. As our education department is gutted and books are banned, and so many of our American institutions are at risks, it feels as though a critical analysis of history is just being intentionally ignored. So welcome to Apex Express. I'm your host, Miko Lee, and tonight we're gonna delve back into a moment of history that is very much relevant in our contemporary world. Tonight's show is about long Kim Ark. There's a famous black and white photo of a Chinese American man. His hair is pulled back with a large forehead on display, wide open eyes with eyebrows slightly raised, looking at the camera with an air of confidence and innocence. He is wearing a simple mandarin collared shirt, one frog button straining at his neck, and then two more near his right shoulder. The date stamp is November 15th, 1894. His name is Wong Kim Ark. Tonight we hear more about his story, why it is important, what birthright citizenship means, and what you could do to get involved. So stay tuned. Welcome, David Lei, former social worker, community activist, lifelong San Franciscan, and amazing community storyteller. Welcome to Apex Express. David Lei: [00:02:21] Thank you, Miko. Miko Lee: [00:02:23] Can you first start with a personal question and tell me who are your people and what legacy do you carry with you? David Lei: [00:02:31] I'm now on the board of Chinese Historical Society of America. Chinese American History is pretty important to me for my identity and the story of Chinese in America is American history, and that's where I'm at now. Miko Lee: [00:02:50] And what legacy do you carry with you from your ancestors? David Lei: [00:02:56] To pass on the wisdom they pass to me to future descendants. But I'm here in America, so I know after a few generations, my descendants won't look like me. Most likely they won't speak Chinese. They're going to be Americans. So. The lessons and values and wisdoms, my ancestors passed to me, I'm passing to America. Miko Lee: [00:03:30] we are talking on this episode about Wong Kim Ark and as a community storyteller, I wonder if you can take me back to that time, take me back to Wong Kim Ark growing up in San Francisco, Chinatown, what was happening in San Francisco, Chinatown at that time David Lei: [00:03:48] Okay, this is the end of the 19th century and we have the Exclusion Act in 1882 where Chinese were excluded from coming to America with few exceptions like merchants, diplomats, and scholars. So if you're Chinese and you're a laborer you just can't come. And there were concerns about. Going, even if you were here, there's a process for your return, the documents you will need. But even that was iffy. But for Chinese in general, there was birthright citizenship. So if you were born here, you have citizenship and that because of the 14th amendment. So many Chinese thought birthright citizenship was important 'cause you can vote, you have more rights, less chance that you will be deported. So the Chinese, born in America, right at 1895, formed a Chinese American Citizens Alliance. The concept of being a American citizen was in everybody's mind in Chinatown at that time. The Chinese been fighting for this birthright citizenship ever since the Exclusion Act. Before Wong Kim Ark, there was Look Tin Sing in the matter regarding Look Tin Sing was a CA federal Court of Appeal case. Look Tin Sing was born in Mendocino, so he's American born. He assumed he was a citizen. His parents sent him back to China before the Exclusion Act, and when he came back after the Exclusion Act, of course he didn't have the paperwork that were required , but he was born here. So to prove that he was a citizen. He had to have a lawyer and had to have white witness, and it went to the federal Court of Appeal, ninth Circuit, and the Chinese sixth company. The City Hall for Chinatown knew this was important for all Chinese, so gave him a lawyer, Thomas Den, and he won the case. Then in 1888, this happened again with a guy named Hong Yin Ming. He was held and he had to go to the Federal Court of Appeal to win again, then Wong Kim Ark 1895. He was stopped and. This time, the Chinese six company, which is a city hall for Chinatown they really went all out. They hired two of the best lawyers money could buy. The former deputy Attorney General for the United States, one of which was the co-founder of the American Bar Association. So these were very expensive, influential lawyers. And because Wong Kim Ark was a young man under 25, he was a cook, so he was poor, but the community backed him. And went to the Supreme Court and won because it was a Supreme Court case. It took precedent over the two prior cases that only went to the Court of Appeal. Now you might think, here's a guy who has a Supreme Court case that says he's an American citizen. Well, a few years later in 1901, Wong Kim Ark went to Mexico to Juarez. When he came back to El Paso the immigration stopped him at El Paso and says, no you are just a cook. you're not allowed to come in because we have the 1882 Exclusion Act. Wong Kim Ark Says, I have a Supreme Court case saying I'm a US citizen, and the El Paso newspaper also had an article that very week saying they're holding a US citizen who has a Supreme Court case in his favor saying that he is a US citizen. However, immigration still held him for four months in El Paso. I think just to hassle. To make it difficult. Then by 1910, Wong Kim Ark had a few sons in China that he wants to bring to the us so he arranged for his first son to come to America in 1910. His first son was held at Angel Island. Interrogated did not pass, so they deported his firstborn son. So he says, wow, this is my real son, and he can't even get in. So this is dealing with immigration and the US laws and the racist laws is unending. Just because you win the Supreme Court case, that doesn't mean you're safe as we are seeing now. So it takes the community, takes a lot of effort. It takes money to hire the best lawyers. It takes strategizing. It takes someone to go to jail, habeas corpus case oftentimes to test the laws. And even when you win, it's not forever. It's constantly challenged. So I think that's the message in the community. Chinese community had push back on this and have pushed for Birthright citizenship from the very beginning of the Exclusion Act. Miko Lee: [00:09:48] Thank you so much for that. David. Can we go back a little bit and explain for our audience what the Six Companies meant to Chinatown? David Lei: [00:09:57] From the very beginning, there were a lot of laws racist laws that were anti-Chinese, and the Chinese always felt they needed representation. Many of the Chinese did not speak English, did not understand the laws, so they formed the Chinese Six Companies. Officially known as the Chinese Consolidated Benevolent Association. most Chinese come from just the six districts from Guangdong Province. They're like counties. However, in China, each counties most likely will have their own dialect. Unintelligible to the county next to them. They will have their own food ways, their own temples. almost like separate countries. So there were six major counties where the Chinese in America came from. So each county sent representatives to this central organization called the Chinese six companies, and they represented the Chinese in America initially in all of America. Then later on, different states set up their own Chinese Consolidated Benevolent Association, so they would tax their own membership or get their own membership to pay fees. They had in-house lawyers to negotiate with city government, state government, federal government, and they would raise the money. They were the GoFundMe of their days. Almost every month they were hiring lawyers to protect some Chinese, somewhere in America against unfair unjust laws. The Chinese six company was very important to the Chinese in America, and they were the first to really push back on the Chinese exclusion Act between 1882 and 1905. 105,000 Chinese in America after the exclusion Act sued a federal government more than 10,000 times. This is about 10% of the Chinese population in America, sued the federal government. I'm not including state government, counties nor municipalities. This is just the federal government. About 10% of the Chinese here sued and almost 30 of these went to the Federal Supreme Court, and it was the sixth company that organized many of these winning for all Americans and not just the Chinese right. To a public education. Even if you are an immigrant tape versus Hurley in 1885. Then we have the Yick Wo versus Hopkins case that gave equal protection under law for everyone. Now, the 14th Amendment does have this clause equal protection under law, but everybody thought that meant you had to write a law that was equal for everybody. But in the case of Yick Wo versus Hopkins, it was also important that the law is executed and administered equally for everyone. That's the first time where it was made very clear that equal protection under law also means the administration and the execution of the law. So that is the core of American Civil Rights and the Chinese won this case for all Americans. Of course, Wong Kim Ark. The concept of political asylum, public law 29 was a Chinese case passed by Congress in 1921, and then we have Miranda Act. If you look into the Miranda Act, it was based on a Chinese case, 1924 Ziang Sun Wan versus the US two Chinese were accused of murder in Washington DC They were tortured, denied sleep. Denied food, denied attorneys, so they confessed. But when it came to trial. They said we didn't do it, we confessed 'cause we were tortured and they won in the Supreme Court, but it was a Washington DC case only applicable to federal jurisdictions. So when Miranda came up, the Supreme Court said, well, we decided this in 1924, but now we'll just make it applicable to state, county and municipality. And then of course, as recently as 1974 Chinese for affirmative action helped bring the Lao versus Nichols case. Where now is required to have bilingual education for immigrant students, if there are enough of them to form a class where they can be taught math, science, history in their original language. These and many more. The Chinese brought and won these cases for all Americans, but few people know this and we just don't talk about it. Miko Lee: [00:15:35] David, thank you so much for dropping all this knowledge on us. I did not know that the Miranda rights comes from Asian Americans. That's powerful. Yes. And so many other cases. I'm wondering, you said that Chinese Americans and the six companies sued, did you say 10,000 times? David Lei: [00:15:53] We have 10,000 individual cases. In many of these cases, the Chinese six company helped provide a lawyer or a vice. Miko Lee: [00:16:03] And where did that come from? Where did that impetus, how did utilizing the legal system become so imbued in their organizing process? David Lei: [00:16:14] Well, because it worked even with the exclusion act, during the exclusion period most Chinese. Got a lawyer to represent them, got in something like 80%. In many of the years, 80% of the Chinese that hire a lawyer to help them with the immigration process were omitted. So the Chinese knew the courts acted differently from politics. The Chinese did not have a vote. So had no power in the executive branch nor the legislative branch. But they knew if they hire good lawyers, they have power in the court. So regardless of whether their fellow Americans like them or not legally the Chinese had certain rights, and they made sure they received those rights. By organizing, hiring the best lawyers, and this was a strategy. suing slowed down after 1905 because the Chinese lost a important case called Ju Toy versus the us. The Supreme Court decided that since the Chinese sue so much, their courts of appeal were tied up with all these cases. So the Supreme Court says from now on, the Supreme Court will give up his rights to oversight on the executive branch when it comes to immigration because the Chinese sue too much. And that's why today the executive branch. Has so much power when it comes to immigration, cause the court gave up the oversight rights in this ju toy versus the US in 1905. So if we go to the history of the law a lot of the legal policies we live in today, were. Pushback and push for by the Chinese, because the Chinese were the first group that were excluded denied these rights. but the Chinese were very organized one of the most organized group and push back. And that's why we have all these laws that the Chinese won. Miko Lee: [00:18:30] And in your deep knowledge of all this history of these many cases, what do you think about what is happening right now with all the conversations around birthright citizenship? Can you put that into a historical perspective? David Lei: [00:18:44] So being an American. We always have to be on the guard for our rights. Who would've thought Roe v. Wade would be overturned? So all these things can be challenged. America's attitude change. Civil disobedience, the Chinese are actually, we have on record the largest number of people practicing civil disobedience over a long period of time. In 1892, when the Exclusion Act, Chinese Exclusion Act had to be renewed, they added this. New requirement that every Chinese must carry a certificate of residency with their photo on it. Well, this is like a internal passport. No one had to have this internal passport, but they made the Chinese do it. So the Chinese six company. Says, no, this is not right. Only dogs need to carry a license around to identify. Itself and only criminals needs to register with a state. And we Chinese are not dogs and we're not criminals, so we're not going to do it 'cause no one else needs to do it. So the six company told all the Chinese 105,000 Chinese not to register. 97% refuse to register. In the meantime, the six companies sued the federal government again. Saying the Federal Go government cannot do this. The Chinese lost this case in the Supreme Court and everybody then had to register, but they didn't register until two years later, 1894. So they held. Held out for two years. Miko Lee: [00:20:31] How many people was that? David Lei: [00:20:32] About a hundred thousand. 97% of the 105,000 Chinese refused to do this. So if you look at these certificate of residencies that the Chinese were forced to carry. They were supposed to register in 1892. Almost all of them are 1894. Some of them in fact many of them are May, 1894, the last second that you can register before they start deporting you. So the Chinese. Also practiced civil disobedience and the largest incidents, a hundred thousand people for two years. Miko Lee: [00:21:15] How did they communicate with each other about that? David Lei: [00:21:18] The Chinese were very well connected through the six companies, their district association, their surname association oftentimes because of. The racism segregation, the Chinese were forced to live in Chinatowns or relied on their own network. To support each other. So there, there's a lot of letter writing and a lot of institutions, and they kept in touch.That network was very powerful. In fact, the network to interpret a law for everybody interpret uh, any rules of business, and. Just how to conduct themselves in America. They have a lot of institutions doing that. We still have them in the 24 square blocks we call Chinatown. We have almost 300 organizations helping the immigrants. Chinese there with language, with how to do your taxes tutoring for their kids. Advice on schools paying their bills and so on. We have surnames associations, we have district associations, we have gills, we have fraternal organizations, and we certainly have a lot of nonprofits. So it's very, very supportive community. And that's always been the case. Miko Lee: [00:22:42] I'm wondering what you feel like we can learn from those organizers today. A hundred thousand for civil disobedience. And we're often portrayed as the model minority people just follow along. That's a lot of people during that time. And what do you think we can learn today from those folks that organize for civil disobedience and the Chinese Exclusion Act? David Lei: [00:23:03] It takes a community. One person can't do it. You have to organize. You have to contribute. You have to hire the best lawyers, the very best. In fact, with the Yik Wo versus Hopkins case, the equal protection under law, the Chinese immediately raised 20,000 equivalent to half a million. It takes collective action. It takes money. You just have to support this to keep our rights. Miko Lee: [00:23:29] And lastly, what would you like our audience to understand about Wong Kim Ark? David Lei: [00:23:35] Well, Wong Kim Ark, he was just an average person, a working person that the immigration department made life miserable for him. Is very difficult to be an immigrant anytime, but today is even worse. We have to have some empathy. He was the test case, but there were so many others. I mentioned Look Tin Sing, whose adult name is Look Tin Eli. We know a lot about Look Tin Eli and then this other Hong Yin Ming in 1888 before Wong Kim Ark and so generations of generations of immigrants. Have had a hard time with our immigration department. It's just not a friendly thing we do here. And you know, we're all descendants of immigrants unless you're a Native American. Like I mentioned Look Tin Sing, who was the first case that I could find. For birthright citizenship. His mother was Native American, but Native American didn't even get to be citizens until 1924. You know, that's kind of really strange. But that was the case. Miko Lee: [00:24:50] That's very absurd in our world. David Lei: [00:24:52] Yes, Chinatown is where it is today because of Look Tin Sing, his adult name, Look Tin Eli. He saved Chinatown after the earthquake. He's the one that organized all the business people to rebuild Chinatown like a fantasy Chinese land Epcot center with all the pagoda roofs, and he's the one that saved Chinatown. Without him and his Native American mother, we would've been moved to Hunter's Point after the earthquake. He later on became president of the China Bank and also president of the China Mayo Steamship Line. So he was an important figure in Chinese American history, but he had to deal with immigration. Miko Lee: [00:25:39] David Lei, thank you so much for sharing your wisdom with us. I appreciate hearing this story and folks can find out when you are part of a panel discussion for Wong Kim Ark week, right? David Lei: [00:25:50] Yes. Miko Lee: [00:25:51] Great. We will be able to see you there. Thank you so much for being on Apex Express. Annie Lee, managing director of Policy at Chinese for affirmative action. Welcome to Apex Express. Annie Lee: [00:26:01] Thank you so much for having me Miko. Miko Lee: [00:26:02] I wanna just start with this, a personal question, which is, who are your people and what legacy do you carry with you? Annie Lee: [00:26:10] I am the daughter of monolingual working class Chinese immigrants. And so I would say my people hail from Southern China and were able to come to the United States where I was born and was allowed to thrive and call this place home. I do this work at Chinese for Affirmative Action on their behalf and for other folks like them. Miko Lee: [00:26:31] Thanks Annie, Today we're recording on March 17th, and I'm noting this because as we know, things are changing so quickly in this chaotic administration. By the time this airs on Thursday, things might change. So today's March 17th. Can you as both an educator and a lawyer, give me a little bit of update on where birthright citizenship, where does it stand legally right now? Annie Lee: [00:26:55] As an educator and a lawyer, I wanna situate us in where birthright citizenship lives in the law, which is in the 14th Amendment. So the 14th Amendment has a birthright citizenship clause, which is very clear, and it states that people who were born in the United States, in subject to the laws thereof are United States citizens. The reason. This clause was explicitly added into the 14th Amendment, was because of chattel slavery in the United States and how this country did not recognize the citizenship of enslaved African Americans for generations. And so after the Civil War and the Union winning that war and the ends of slavery . We had to make African Americans citizens, they had to be full citizens in the eye of the law. And that is why we have the 14th Amendment. And that clause of the 14th Amendment was later litigated all the way to the Supreme Court by Wong Kim Ark, who was born in San Francisco, like me, two Chinese immigrant parents. When he left the United States, he went to China to visit his family. He tried to come back. They wouldn't let him in. and he said, I am a citizen because I was born in the United States and this clause in your 14th amendment, our 14th amendment says that I'm a citizen. It went all the way to Supreme Court and the Supreme Court agreed with Wong Kim Ark. Does not matter your parents' citizenship status. Everyone born in the United States is a US citizen, except for a very, very narrow set of exceptions for the kids of foreign diplomats that really is not worth getting into. Everyone is born. Everyone who's born in the United States is a citizen. Okay? So then you all know from Trump's executive order on day one of his second presidency that he is attempting to upends this very consistent piece of law, and he is using these fringe, outlandish legal arguments that we have never heard before and has never merited any discussion because it is just. Facially incorrect based on the law and all of the interpretation of the 14th amendment after that amendment was ratified. So he is using that to try to upend birthright citizenship. There have been a number of lawsuits. Over 10 lawsuits from impacted parties, from states and there have been three federal judges in Maryland, Washington State, and New Hampshire, who have issued nationwide injunctions to stop the executive order from taking effect. That means that despite what Trump says in his executive order. The birthright citizenship clause remains as it is. So any child born today in the United States is still a citizen. The problem we have is that despite what three judges now issuing a nationwide injunction, the Trump's government has now sought assistance from the Supreme Court to consider his request to lift the nationwide pause on his executive order. So the justices, have requested filings from parties by early April, to determine whether or not a nationwide injunction is appropriate. This is extraordinary. This is not the way litigation works in the United States. Usually you let the cases proceed. In the normal process, which goes from a district court to an appeals court, and then eventually to the Supreme Court if it gets appealed all the way up to the Supreme Court. This is very different from the normal course of action and I think very troubling. Miko Lee: [00:30:36] So can you talk a little bit about that? I know we constantly say in this administration it's unprecedented, but talk about how there's three different states that have actually filed this injunction. , how typical is that for then it or it to then go to the Supreme Court? Annie Lee: [00:30:53] Just to clarify, it's not three different states. It's judges in three different states. In fact, more than many, many states, 18 more than 18 states. There have been two lawsuits related, brought by states one that California was a part of that had multiple states over 18 states as well as San Francisco and District of Columbia. Then there was another lawsuit brought by another set of states. and so many states are opposed to this, for different reasons. I find their complaints to be very, very compelling. Before I get into the fact that multiple judges have ruled against the Trump administration, I did want to explain that the reason states care about this is because birthright citizenship is not an immigration issue. Birthright citizenship is just a fundamental issue of impacting everyone, and I really want people to understand this. If you are white and born in the United States, you are a birthright citizen. If you are black and born in the United States, you are a birthright citizen. It is a fallacy to believe that birthright citizenship only impacts immigrants. That is not true. I am a mother and I gave birth to my second child last year, so I've been through this process. Every person who gives birth in the United States. You go to the hospital primarily, they talk to you after your child is born about how to get a social security card for your child. All you have to do is have your child's birth certificate. That is how every state in this country processes citizenship and how the federal government processes citizenship. It is through a birth certificate, and that is all you need. So you go to your health department in your city, you get the birth certificate, you tell, then you get your social security card. That is how everyone does it. If you change this process, it will impact every state in this country and it will be very, very cumbersome. Which is why all of these states, attorneys general, are up in arms about changing birthright citizenship. It is just the way we function. That again applies to re regardless of your parents' immigration status. This is an issue that impacts every single American. Now, to your question as to what does it mean if multiple judges in different states, in different federal district courts have all ruled against. Donald Trump, I think it really means that the law is clear. You have judges who ha are Reagan appointees saying that the birthright citizenship clause of the 14th amendment is crystal clear. It has, it is clear in terms of the text. If you are a textualist and you read exactly what the text says, if you believe in the context of, The 14th Amendment. If you look at the judicial history and just how this clause has been interpreted since ratification, like everything is consistent, this is not an area of law that has any gray area. And you see that because different judges in different district courts in Maryland, in Washington, in New Hampshire all have cited against Donald Trump. Miko Lee: [00:33:54] So what is the intention of going to the Supreme Court? Annie Lee: [00:33:59] I mean, he is trying to forum shop. He's trying to get a court that he believes will favor his interpretation and that is why the right has spent the last half century stacking federal courts. And that is why Mitch McConnell did not let Barack Obama replace Antonin Scalia. The composition of the Supreme Court is. So, so important, and you can see it at times like this. Miko Lee: [00:34:28] But so many of the conservatives always talk about being constitutionalists, like really standing for the Constitution. So how do those things line up? Annie Lee: [00:34:38] Oh, Miko, that's a great question. Indeed, yes, if they were the textualist that they say they are, this is a pretty clear case, but, Law is not as cut and dry as people think it is. It is obviously motivated by politics and that means law is subject to interpretation. Miko Lee: [00:34:59] Annie, thank you so much for this breakdown. Are there any things that you would ask? Are people that are listening to this, how can they get involved? What can they do? Annie Lee: [00:35:09] I would recommend folks check out StopAAPIHate. We are having monthly town halls as well as weekly videos to help break down what is happening. There's so much news and misinformation out there but we are trying to explain everything to everyone because these anti-immigration. Policies that are coming out be, this is anti-Asian hate and people should know that. You can also check out resources through Chinese for affirmative action. Our website has local resources for those of you who are in the Bay Area, including the rapid response lines for bay Area counties if you need any services, if you. See ICE. , if you want to know where their ICE is in any particular location, please call your rapid response line and ask them for that verifiable information. Thank you. Miko Lee: [00:36:00] Thank you so much, Annie Lee for joining us today on Apex. Ayame Keane-Lee: [00:36:04] You are listening to 94.1 KPFA and 89.3 KPFB in Berkeley, 88.1 KFCF in Fresno, 97.5 K248BR in Santa Cruz, 94.3 K232FZ in Monterey, and online worldwide at kpfa.org. Miko Lee: [00:36:23] Welcome, Nicholas Gee from Chinese for affirmative action. Welcome to Apex Express. Nicholas Gee: [00:36:29] Thanks so much, Miko. Glad to be here. Miko Lee: [00:36:31] I'm so glad that you could join us on the fly. I wanted to first just start by asking you a personal question, which is for you to tell me who you are,, who are your people and what legacy do you carry with you. Nicholas Gee: [00:36:46] I'll start off by saying Miko, thanks so much for having me. My name is Nicholas Gee and I am a third and or fourth generation Chinese American, born and raised in Houston, Texas. And for me, what that means is, is that my great-great-grandparents and great-grandparents migrated from Southern China, fleeing war and famine and looking for opportunity in the middle of the early, like 19 hundreds. And they wanted to start an opportunity here for future generations like me. My people are my family who migrated here over a hundred years ago. who were settling to start a new life. My people are also the people that I advocate with, the Language Access network of San Francisco, the Immigrant Parent Voting Collaborative, my colleagues at Chinese for affirmative action and stop AAPI hate. I think about my people as the people that I'm advocating with on the ground day to day asking and demanding for change. Miko Lee: [00:37:41] Thank you. And what legacy do you carry with you? Nicholas Gee: [00:37:45] I carry the legacy of my elders, particularly my grandparents who immigrated here in around the 1940s or so. And when I think about their legacy, I think a lot about the legacy of immigration, what it means to be here, what it means to belong, and the fight for advocacy and the work that I do today. Miko Lee: [00:38:05] Thanks so much, Nick, and we're here doing this show all about Wong Kim Ark, and I know Chinese for affirmative action has planned this whole week-long celebration to bring up as we're talking about legacy, the legacy of Wong Kim Ark. Can you talk about how this one week celebration came to be and what folks can expect? Nicholas Gee: [00:38:26] Yeah. As folks may know we are in the midst of many executive orders that have been in place and one of them being the executive order to end birthright citizenship. And Wong Kim Ark was actually born and raised in San Francisco's Chinatown, particularly on seven. 51 Sacramento Street. In the heart of the community and local partners here in this city, we're really trying to figure out how do we advocate and protect birthright citizenship? How do we bring momentum to tell the story of Wong Kim Ark in a moment when birthright citizenship is, in the process of being removed And so we really wanted to create some momentum around the storytelling, around the legacy of Wong Kim Ark, but also the legal implications and what it means for us to advocate and protect for birthright citizenship. And so I joined a couple of our local partners and particularly our team at Chinese for affirmative action to develop and create the first ever Wong Kim Ark Week. Officially known as born in the USA and the Fight for Citizenship, a week long series of events, specifically to honor the 127th anniversary of the Landmark Supreme Court case, US versus Wong Kim Ark, which affirmed birthright citizenship for all in the United States. Miko Lee: [00:39:44] What will happen during this week-long celebration? Nicholas Gee: [00:39:48] We have several scheduled events to raise awareness, mobilize the community, and really to stand up for the rights of all immigrants and their families. One is an incredible book Talk in conversation with author and activist Bianca Boutte. Louie, who recently authored a book called Unassimilable. And she tells a personal narrative and provides a sharp analysis for us to think about race and belonging and solidarity in America, particularly through an Asian American lens. This event is hosted by the Chinese Historical Society of America. Following. We have a live in-person community symposium on Wong Kim Ark legacy and the struggle for citizenship. There'll be a powerful community conversation with legal advocates, storytellers, movement builders, to have a dynamic conversation on the impact of birthright citizenship. Who is Wong Kim Ark? What is his enduring legacy and how people can join us for the ongoing struggle for justice? And you know, we actually have a special guest, Norman Wong, who is the great grandson of Wong Kim Ark. He'll be joining us for this special event. We have a couple of more events. One is a Chinatown History and Art Tour hosted by Chinese Culture Center, this is a small group experience where community members can explore Chinatown's vibrant history, art, and activism, and particularly we'll learn about the legacy of Wong Kim Ark and then lastly, we have a in-person press conference that's happening on Friday, which is we're gonna conclude the whole week of, Wong Kim Ark with a birthright, citizenship resolution and a Wong Kim Ark dedication. And so we'll be celebrating his enduring impact on Birthright citizenship and really these ongoing efforts to protect, our fundamental right. and the San Francisco Public Library is actually hosting an Asian American and Pacific Islander book display at the North Beach campus and they'll be highlighting various books and authors and titles inspired by themes of migration, community, and resilience. So those are our scheduled, events We're welcoming folks to join and folks can register, and check out more information at casf.org/WongKimArk Miko Lee: [00:42:04] Thanks so much and we will post a link to that in our show notes. I'm wondering how many of those are in Chinese as well as English? Nicholas Gee: [00:42:13] That is a fantastic question, Miko. We currently have the community symposium on Wong Kim Ark legacy in the struggle for citizenship. This event will have live interpretation in both Mandarin and Cantonese. Miko Lee: [00:42:46] What would you like folks to walk away with? An understanding of what. Nicholas Gee: [00:42:30] We really want people to continue to learn about the legacy of birthright citizenship and to become an advocate with us. We also have some information on our website, around what you can do to protect birthright citizenship. As an advocate, we are always thinking about how do we get people involved, to think about civic engagement intentional education and to tie that back to our advocacy. And so we have a couple of ways that we're inviting people to take action with us. One is to invite a friend to consider attending one of our events. If you're based here in the San Francisco Bay area or if you're online, join us for the book Talk with Bianca. , two, we're inviting folks to take action and oppose the executive order to ban birthright citizenship. Chinese for affirmative action has. A call to action where we can actually send a letter to petition , to oppose this executive order to send a message directly to our congressman or woman. and lastly, you know, we're asking people to learn about Wong Kim Ark as a whole, and to learn about the impacts of birthright citizenship. My hope is that folks walk away with more of an understanding of what does it mean here to be an advocate? What does it mean to take action across the community and really to communicate this is what resilience will look like in our community Miko Lee: [00:43:44] Nick Gee, thank you so much for joining me on Apex Express. It was great to hear how people can get involved in the Wong Kim Ark week and learn more about actions and how they can get involved. We appreciate the work you're doing. Nicholas Gee: [00:43:56] Thanks so much Miko, and I'm excited to launch this. Miko Lee: [00:43:58] Welcome, Reverend Deb Lee, executive Director of Interfaith Movement for Human Integrity and part of the Network on Religion and justice. Thank you so much for coming on Apex Express. Rev. Deb Lee: [00:44:09] Great to be here. Miko. Miko Lee: [00:44:11] I would love you just personally to tell me who are your people and what legacy do you carry with you? Rev. Deb Lee: [00:44:17] Wow. Well, my people are people in the Chinese diaspora. My family's been in diaspora for seven generations, from southern China to southeast to Asia. and then eventually to the United States. What I carry with me is just a huge sense of resistance and this idea of like, we can survive anywhere and we take our love and our family and our ancestor we gotta carry it with us. We don't always have land or a place to put it down into the ground, and so we carry those things with us. , that sense of resistance and resilience. Miko Lee: [00:44:56] Thank you so much. I relate to that so much as a fifth generation Chinese American. To me, it's really that sense of resilience is so deep and powerful, and I'm wondering as a person from the faith community, if you could share about the relevance of Wong Kim Ark and Birthright citizenship. Rev. Deb Lee: [00:45:12] Yeah, Wong Kim Ark is critical because he was somebody who really fought back against racist laws and really asserted his right to be part of this country, his right to have the Constitution apply to him too. I'm just so grateful for him and so many of the other Chinese Americans who fought back legally and resisted against in that huge wave of period of Chinese exclusion to create some of the really important immigration laws that we have today. I wouldn't be a citizen without birthright citizenship myself. Wong Kim Ark really established that every person who is born on this soil has a right to constitutional protection, has a right to be a citizen. And in fact, the Constitution in the 14th Amendment also applies to let equal treatment for everyone here, everyone who is here. You don't even have to be a citizen for the constitutional rights. And the Fourth Amendment, the fifth Amendment, the first amendment to apply to you. And those things are so under attack right now. It's so important to establish the equality. Of every person and the right for people here in this country to have safety and belonging, that everyone here deserves safety and belonging. Miko Lee: [00:46:24] Thank you so much for lifting up that activist history. as, a person who was raised in a theological setting at a seminary, I was really raised around this ethos of love as an active tool and a way of fighting for civil rights, fighting for things that we believe in. And I'm wondering if you could talk about how you see that playing out in today. And especially as you know, this Trump regime has had such incredible impacts on immigrants and on so much of our activist history. I'm wondering if you have thoughts on that? Rev. Deb Lee: [00:47:00] Well, so much of the civil rights history in this country, you know, going back to like the activism of Chinese Americans to establish some of those civil rights. You know, it goes back to this idea of like, who is fully human, who can be fully human, whose humanity will be fully recognized? And so I think that's what's connects back to my faith and connects back to faith values of the sacredness of every person, the full humanity, the full participation, the dignity. And so I think, Wong Kim Ark and the other, like Chinese American activists, they were fighting for like, you know, we don't wanna just be, we're gonna just gonna be laborers. We're not just going to be people who you can, Bring in and kick out whenever you want, but like, we want to be fully human and in this context of this nation state, that means being fully citizens.And so I think that that struggle and that striving to say we want that full humanity to be recognized, that is a fundamental kind of belief for many faith traditions, which, you know, speak to the radical equality of all people and the radical dignity of all people, that can't be taken away, but that has to really be recognized. What's under attack right now is. So much dehumanization, stigmatization of people, you know, based on race, based on class, based on gender, based on what country people were born in, what papers they carry, you know, if they ever had contact, prior contact with the law, like all these things. You know, are immediately being used to disregard someone's humanity. And so I think those of us who come from a faith tradition or who just share that kind of sense of, value and, deep humanism in other people, that's where we have to root ourselves in this time in history and really being, you know, we are going to defend one another's humanity and dignity, at all costs. Miko Lee: [00:48:55] Thank you for that. I'm wondering if there are other lessons that we can learn from Wong Kim Ark, I mean, the time when he fought back against, this was so early in 1894, as you mentioned, the Chinese exclusion acts and I'm wondering if there are other lessons that we can learn from him in, in our time when we are seeing so many of our rights being eroded. Rev. Deb Lee: [00:49:17] I think that there's so many ways, that we think about how did people organize then like, you know, it's challenging to organize now, but if you can imagine organizing then, and I'm thinking, you know, when Chinese people were required to carry identification papers and you know, on mass they refused to do that and they. Practice, like a form of civil disobedience. And I think we're at this time now, like the Trump administration's telling anybody here who's unauthorized to come forward and to register well, I think people need to think twice about that. And people are, there are many other things that they're trying to impose on the immigrant community and I think one like lesson is like, how do people survive through a period of exclusion and we are today in a period of exclusion. That really goes back to the mid 1980s, when there was, last, a significant immigration reform that created a pathway to citizenship. Only for about 3 million people. But after that, since that time in the mid 1980s, there has been no other pathways to citizenship, no other forms of amnesty, no other ways for people to fix their status.So in fact, we are already in another 40 year period of exclusion again. And so one of those lessons is how do people survive this period? Like right, and left. They're taking away all the laws and protections that we had in our immigration system. They were very narrow already. Now even those are being eliminated and any form of compassion or discretion or leniency or understanding has been removed. So I think people are in a period of. Survival. How do we survive and get through? And a lot of the work that we're doing on sanctuary right now we have a sanctuary people campaign, a sanctuary congregations campaign is how do we walk alongside immigrants to whom there is no path. There is no right way. there is no opening right now. But walk with them and help support them because right now they're trying to squeeze people so badly that they will self deport. And leave on their own. This is part of a process of mass expulsion but if people really believe that they want to stay and be here, how do we help support people to get through this period of exclusion until there will be another opening? And I believe there will be like our, our history kind of spirals in and out, and sometimes there are these openings and that's something I take from the faith communities. If you look at Chinese American history in this country, the role that faith communities played in walking with the immigrant community and in supporting them, and there's many stories that help people get through that period of exclusion as well. Miko Lee: [00:51:52] Deb, I'm wondering what you would say to folks. I'm hearing from so many people [say] I can't read the news. It's too overwhelming. I don't wanna get involved. I just have to take care of myself. And so I'm just waiting. And even James Carville, the political opponent, say we gotta play dead for a few years. What are your thoughts on this? Rev. Deb Lee: [00:52:11] Well, we can't play totally dead. I wish the Democrats wouldn't be playing dead, but I think that a person of faith, we have to stay present we don't really have the option to check out and we actually have to be in tune with the suffering. I think it would be irresponsible for us to. You know, turn a blind eye to the suffering. And I wanna encourage people that actually opportunities to walk with people who are being impacted and suffering can actually be deeply, fulfilling and can help give hope and give meaning. And there are people who are looking for solidarity right now. We are getting a lot of calls every week for someone who just wants them, wants someone to go to their court or go to the ice, check-in with them, and literally just like walk three blocks down there with them and wait for them. To make sure they come out. And if they don't come out to call the rapid response hotline, it doesn't take much. But it's a huge act like this is actually what some of the immigrant communities are asking for, who are millions of people who are under surveillance right now and have to report in. So those small acts of kindness can be deeply rewarding in this. Sea of overwhelming cruelty. And I think we have an obligation to find something that we can do. , find a way, find a person, find someone that we can connect to support and be in solidarity with and think about people in our past. Who have accompanied us or accompanied our people and our people's journey. And when those acts of kindness and those acts of neighbors and acts of friendship have meant so much I know like my family, they still tell those stories of like, this one person, you know, in Ohio who welcome them and said hello. We don't even know their names. Those acts can be etched in people's hearts and souls. And right now people need us. Miko Lee: [00:53:59] Oh, I love that. I've talked with many survivors of the Japanese American concentration camps, and so many of them talk about the people of conscience, meaning the people that were able to step up and help support them during, before and after that time. Lastly, I'm wondering, you're naming some really specific ways that people can get engaged, and I know you're deeply involved in the sanctuary movement. Can you provide us with ways that people can find out more? More ways to get involved in some of the work that you are doing. Rev. Deb Lee: [00:54:29] I'll put a plug in for our website. It's www dot I am number four, human integrity.org. So it's, iam4humanintegrity.org. We work with families that are impacted facing deportation, looking for all kinds of ways to get the community to rally around folks and support and we work with faith communities who are thinking about how to become sanctuary congregations and how to be an important resource in your local community. The other organizations, I would say sign up for Bay Resistance. They're organizing a lot of volunteers that we call on all the time we're working with. We're, you know, working with many organizations, the Bay Area, to make sure that a new ice detention facility does not get built. They are looking at the potential site of Dublin. We've worked really hard the last decade to get all the detention centers out of Northern California. We don't want them to open up a new one here. Miko Lee: [00:55:27] Deb Lee, thank you so much for joining us on Apex Express and folks can actually see Deb on Tuesday night in Wong Kim Ark Week as one of the speakers. Thank you so much for joining us. Rev. Deb Lee: [00:55:38] Thank you, Miko. Miko Lee: [00:55:39] Thank you so much for joining us on Apex Express. We're gonna close this episode with words from Norman Wong, the great grandson of Wong Kim Ark. Norman Wong: [00:55:49] So let's fight back. Threats to birthright citizenship will only divide us, and right now we need to come together to continue the impact of my great grandfather's. This is my family's legacy, and now it's part of yours too. Thank you Miko Lee: [00:56:11] Please check out our website, kpfa.org to find out more about our show tonight. We think all of you listeners out there. Keep resisting, keep organizing, keep creating and sharing your visions with the world because your voices are important. Apex Express is created by Miko Lee, Jalena Keane-Lee, Preti Mangala-Shekar, Swati Rayasam, Aisa Villarosa, Estella Owoimaha-Church, Gabriel Tanglao, Cheryl Truong and Ayame Keane-Lee. The post APEX Express – 3.20.25- Wong Kim Ark appeared first on KPFA.
Episode 122: Black Sheep Genetics What's Good Famiglia?! How we doin out there?! I'm writing this from the other side of the world at Spannabis! All I know is the world got a lot bigger for us and we're going to be bringing you some real exclusive legendary interviews from some of the first breeders in the game. The ones who are responsible for all the genetics we have now if you trace the lineages back! This week we have another east coast fella who made his way out to Mendocino county some years back. The homie Dylan from Black Sheep Genetics same through to tell us about his journey. He brought us pizzza from a bunch of different Mendocino farms and even a Doink from all of his Top 3 strains of all time! This was a wild interview, buckle up homies lol! Y'all know what time it is… Roll em fat… torch your rigs.. pack your bongs… bag up some work.. water your plants.. do what you gotta do because we're about to take this journey with Black Sheep!✌
For weeks, social media personalities have taken it upon themselves to broadcast warnings about the presence of federal immigration agents in Mendocino County. Now, it turns out that ICE has been in the community all along, doing what it has been doing for the last six years.
For weeks, social media personalities have taken it upon themselves to broadcast warnings about the presence of federal immigration agents in Mendocino County. Now, it turns out that ICE has been in the community all along, doing what it has been doing for the last six years.
For Episode 74 of Stark Reality, Host James Dier aka DJ $mall ¢hange rolls the tattered red carpet out to the Bay Area and welcomes visual artist/DJ/producer EZRA LI EISMONT. Ezra is a multi-disciplinary artist living and working on the Mendocino coast in Northern California, with primary emphasis on painting and sound. Born in North Carolina 1974, he moved with his family to NYC 1977 and was raised there through the 1980s until moving to Oakland, California in 1990. A graduate of the California College of Arts and Crafts (BFA 1997), he has been an active member of the Bay area art and music communities since the mid Nineties, lending his artistic flavor to many Bay Area music albums and flyer art over the past decades. Ezra is a founding member of the electronic music group Cat Five (1999-2005) and music producer under the name Dj Darkat. He was an active attendee of the Burning Man festival between 1999-2016, including working for the Burning Man Department of Public Works between 2007-2015. From 2009-2022 he broadcast a weekly online radio show called Sound Dimensions broadcast on Spaz.org In this episode we get into Ezra's history in both painting and sound, talk about different projects he's worked on, his 'Zombie' series of paintings, weird records like industrial musicals, collecting and selling records, doing cut up / sample type tracks (and literally cutting up flexidiscs to make collage records), Burning Man, working for them, our issues with the event and its politics, the Ghost Ship fire from some years back, fighting landlords trying to kick you out of your space (which Ezra was involved with for a number of years in Oakland), throwing raves (happenings) back in the day, and what inspires his art. Jim met Ezra way back in 2000 on the playa, he is top ppls and a very talented artist. He was one of the ppl $mall ¢hange was thinking of when he started this podcast a few years back so glad to finally interview him for Stark Reality. Recorded Feb 17th 2025. For more information and links go to www.Ezrali.wordpress.com To hear Ezra’s exclusive STARK REALITY Playlist, the “DJ Darkat Freedom of Speech Mix,” a funky and eclectic set of hip hop, punk, random soundscapes and samples to go along with the interview, go to Episode 74 of STARK REALITY PLAYLISTS on Apple or wherever you get your music podcasts, or live & direct on the uptownradio.net Music Channel STARK REALITY series page. don’t forget to subscribe to both STARK REALITY and STARK REALITY PLAYLISTS on Apple Podcasts.See omnystudio.com/listener for privacy information.
Episode OverviewIn this episode of Spiral Deeper, our host, Gaby Azorsky, speaks with Connor Hayes, her boyfriend. Connor is an artist, fabricator, and maker of many things. He helps people who align with the values of integrity, longevity, and community actualize their visions that give hope to others. Together, they dive into their relationship dynamic and values, how they met, what their dating lives were like before meeting, what they learned from previous relationships, communicating feelings, listening, intention, and why they live in separate homes at this stage in their relationship. It is a vulnerable conversation, with so much appreciation and laughter. Thank you for joining us on this journey of self-discovery and growth!To celebrate the growth and magic of Spiral Deeper (and the launch of Season 3!), I am hosting a giveaway with some of my favorite brands. The winner will receive: 1 planner from In Flow, 1 Anxiety Support bundle with Reishi and Lion's Mane from Rainbo Mushrooms, 3 triangle soaps from Wild Lather, 1 copy of the vintage collectors book Country Women with a little prayer bell from the small shop, The Bell up in Mendocino, 1 beaded healing mat for your altar made by Elle McDaniels, and 1 Ritual Rainforest Serum by Earth Archive. To enter: subscribe to the podcast, leave a written review on Apple Podcasts, and share Spiral Deeper on Instagram by tagging Gaby (@gaby.azorsky) and @spiral.deeper in your IG Stories.Special OfferCODE - SPIRALOFFLOWERS for 20% off your first month in The Flower Portal!Connect and Work with GabyInspiring the connection between Heaven and Earth through Reiki, Tarot, Folk herbalism, Clairvoyance, and Meditation. Together, we co-create harmony, clarity, and alignment with your True Essence. I'd love to support you!Visit my website to learn more: gabyazorsky.comFollow me on Instagram: @gaby.azorskyNewsletter: Sign Up HereBook a 1:1 Session: Book HereJoin My Membership, The Flower Portal: Learn MoreWith Spiral DeeperWebsite - Spiral Deeper PodcastInstagram - @spiral.deeperCreditsSpecial thanks to…Music - Connor HayesSpiral Deeper Icon - Kami MarchandCollaborate with UsInterested in advertising or collaborating with Spiral Deeper? Email gabyazorsky@gmail.com for packages and details.Support the ShowPlease rate, review, and subscribe wherever you listen - it means so much. Be sure to tag @spiral.deeper if you share; thank you for your support!
Mendocino College Theater will present "Mendocino Stories: Instructions for Living in a Broken World" over the next two weekends, beginning Thursday, March 13, at the Mendocino College Center Theater on the Ukiah campus.
Today's episode is sponsored by LMNT, an electrolyte drink mix free of sugar, artificial colors, and other dodgy ingredients. Receive a free LMNT Sample Pack with your order at http://drinklmnt.com/Beet Episode Description: In this episode of the Beet Podcast, Logan chats with Winnie Pitrone of Flora of the Fields, a biodynamic flower farm in Mendocino. Winnie grows vibrant tulips, ranunculus, anemones, daffodils, and more, crafting them into breathtaking bouquets and wedding displays. Tune in for expert tips on growing and arranging your own gorgeous blooms and growing an edible garden, too! Connect with Winnie Pitrone: Winnie has been growing cut flowers on the Mendocino Coast in partnership with her husband, Andy Mackey, since 1992. They are small-scale, bio-intensive horticulturists following their flower passion, emphasizing detail and diversity. They believe that the purity of method, gardening exclusively with hand labor and hand tools, is reflected in the quality of what they produce. Find more from Winnie on Instagram here: https://www.instagram.com/winniepitrone/ Find more from Winnie on her website here: https://www.floraofthefields.com/ Support The Beet: → Shop: https://growepic.co/shop → Seeds: https://growepic.co/botanicalinterests Learn More: → All Our Channels: https://growepic.co/youtube → Blog: https://growepic.co/blog → Podcast: https://growepic.co/podcasts → Discord: https://growepic.co/discord → Instagram: https://growepic.co/insta → TikTok: https://growepic.co/tiktok → Pinterest: https://growepic.co/pinterest → Twitter: https://growepic.co/twitter → Facebook: https://growepic.co/facebook → Facebook Group: https://growepic.co/fbgroup Do You Love Epic Gardening products? Join the Epic Affiliate Program! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Send us a textThe Pinot Project 2022 delivers classic California Pinot Noir character for under $12, proving that quality wine doesn't require a premium price tag. Michael Skelnick's ambitious project creates accessible, authentic Pinot Noir by sourcing from quality vineyards across California's diverse growing regions.• Available for approximately $11.89 at retailers• Part of a Pinot-focused collection including Pinot Grigio from Italy and Washington, plus a Rosé of Pinot Noir• Sources grapes from Mendocino, Susan Valley, San Benito, and other California coastal regions• Minimal oak influence with just enough French and American oak for subtle vanilla notes• Classic translucent cherry color with aromas of sweet cherries, mushrooms, and herbs• Moderate 13.5% alcohol content (lower than many modern California Pinots)• Well-structured with balanced acidity that gives the wine proper length• Previous vintage (2021) received 91 points from Wine EnthusiastKeep exploring affordable wine options and find more detailed reviews at CheapWineFinder.comCheck us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com
On this week's episode of Inside the Headset – Presented by CoachComm, we sit down with Arkansas Tech Head Coach and 2024 AFCA Division 2 Assistant Coach of the Year, Roy Thompson. In this conversation, Coach Thompson discusses the impact that professional development has had on his career, working to prove himself as a coach, and the importance of relationships throughout his journey. Follow Coach Thompson and Arkansas Tech football on social media here: @RoyThompsonFB & @ATUFootball 1:30 Opportunity at Highland CC, returning to your alma mater, and the power of professional development. 16:48 First stint as Ouachita Baptist, taking over a room for the first time, and navigating tough situations. 30:52 First opportunity to be a DC at Mendocino, developing your own philosophy as a coach, taking ownership in the success of your team. 42:23 Returning to Ouachita Baptist, being named 2024 AFCA D2 Assistant Coach of the Year, and becoming the Head Coach at Arkansas Tech.
The smallest city in Mendocino County is grappling with some of its biggest economic challenges, as city officials weigh budget cuts and federal funding uncertainties that could impact local operations.
Let's explores the heart of Mendocino, California, and discover a true gem: the MacCallum House. This isn't just a hotel; it's a living piece of history, nestled in the heart of downtown, yet just a stone's throw from the dramatic Mendocino Headlands and the crashing Pacific. On this Kitchen Chat episode, Margaret McSweeney steps inside this beautifully preserved Victorian estate, built in 1882 as a romantic wedding gift for the legendary Daisy MacCallum from her pioneering father William Kelley. We'll uncover the captivating story of the MacCallum family, whose influence shaped the very fabric of Mendocino. (You can even visit the Kelley House Museum which is across the street from MacCallum House). From the elegant rooms and lush gardens to the charming cottages, every corner of The Mac whispers tales of generations past. We'll explore how this iconic property has gracefully evolved, seamlessly blending its rich heritage with modern luxury and unparalleled hospitality. Margaret sits down with General Manager Saya Hanson to discuss the delicate balance of preserving history while providing a truly exceptional guest experience. Margaret also chats with the renowned Executive Chef, Alan Kantor, at the MacCallum House Restaurant, one of the region's most acclaimed dining destinations, and discovers the joy Chef Kantor puts into his culinary philosophy and his passion for fresh, local ingredients, which elevates the dining experience to new heights. Whether you're craving an exquisite meal in the restaurant or a casual bite and handcrafted cocktail at the Grey Whale Bar and Cafe, MacCallum House offers some of the most wonderful experiences and flavors Margaret has discovered recently. Join Margaret on this journey through time and taste as she uncovers the secrets of the MacCallum House. From its origins as a symbol of love to its enduring legacy as a cherished Mendocino landmark, this is a story of family, romance, and the magic that happens when history, luxury, and hospitality perfectly align. Savor the Day! ✅ Be sure and visit KitchenChat.info for more interviews and recipes. Subscribe to the KitchenChat podcast on Apple Podcasts, https://podcasts.apple.com/us/podcast/kitchen-chat-margaret-mcsweeney/id447185040 or Spotify https://open.spotify.com/show/3PpcTPpvHEh8eOMfDUm8I9 This podcast is also available on Apple TV, Roku and Amazon Fire Stick streaming devices. Download the Experts and Authors App and go to the Kitchen Chat series page or visit: www.Expertsandauthors.tv
Let’s explores the heart of Mendocino, California, and discover a true gem: the MacCallum House. This isn’t just a hotel; it’s a living piece of history, nestled in the heart of downtown, yet just a stone’s throw from the dramatic Mendocino Headlands and the crashing Pacific. On this Kitchen Chat episode, Margaret McSweeney steps inside… The post MacCallum House: A Gem In Mendocino appeared first on Kitchen Chat.
The Mendocino County Board of Supervisors is considering regulating low-intensity camping, commonly known as hip camping. According to the Hipcamp marketing organization, there are currently seventy active private hosts in Mendocino county with a total of 250 individual camping sites.
In this episode of 'Becoming Ultra', Scott, Ian, and his coaching client, Carrie, discuss the emotional and physical hurdles faced during Carrie's preparation for her first ultra marathon, the Mendocino 50k. The conversation delves into the common struggles of first-time ultra runners, the importance of learning from setbacks, and finding balance amidst a busy life. Carrie shares her personal journey, dealing with injuries, and managing a business, while receiving valuable insights and encouragement from Ian and the Scott. They emphasize viewing the bigger picture and appreciating the progress made, despite not always meeting immediate goals. 00:00 Introduction to Becoming Ultra 00:25 The Challenges of Training for Your First Ultra 02:10 Cary's Personal Struggles and Progress 05:23 Balancing Life and Training 09:12 Finding Motivation and Adjusting Goals 11:28 The Importance of Self-Care and Perspective 20:23 Final Thoughts and Encouragement
Training for Your First Ultra: Overcoming Challenges with Deidre In this epsode, Scott and Deidre discuss her journey of training for her first ultra-marathon scheduled in Mendocino, California. They explore challenges she has faced recently, including minor injuries, stomach issues, and strategies to overcome them. Some of the topics include the importance of communication with her coach, proper nutrition and hydration strategies during long runs, and how to manage the physical demands of increasing mileage. Deidre shares her progress, the support she has received, and how she is mentally and physically preparing for race day. 00:00 Introduction and Training Overview 01:03 Current Training Status and Challenges 03:20 Foot Pain and Shoe Tightness 05:13 Long Runs and Physical Condition 06:38 Stomach Issues and Fueling Strategies 09:44 Caloric Intake and Nutrition Tips 15:14 Final Thoughts and Encouragement Come run with us here, or here!
In this episode, we embark on a sojourn to the breathtaking Mendocino coast, dramatic cliffs, whispering redwoods, and the understated luxury of eco-elegance of the Stanford Inn By The Sea: Historic Farm and Eco-Resort. Here, amidst nature’s grandeur, we discover a sanctuary of sustainability, a haven where impeccable hospitality intertwines with a deep reverence for… The post Stanford Inn By the Sea: A Deliciouos Taste of Wellness and Sustainability at the Only Vegan Hotel in North America appeared first on Kitchen Chat.
In this episode, we embark on a sojourn to the breathtaking Mendocino coast, dramatic cliffs, whispering redwoods, and the understated luxury of eco-elegance of the Stanford Inn By The Sea: Historic Farm and Eco-Resort. Here, amidst nature's grandeur, we discover a sanctuary of sustainability, a haven where impeccable hospitality intertwines with a deep reverence for the earth. Join Margaret McSweeney as she engages in intimate conversation with Jeff and Joan Stanford, the visionary proprietors who have woven their passion for environmental stewardship into the very fabric of this remarkable eco-resort. Uncover the story behind the inn's unique philosophy, a philosophy so deeply rooted in its lush, organic gardens that it is often whispered to be "a garden with an inn attached." We'll stroll through these verdant expanses, where the bounty of nature provides the inspiration for the culinary masterpieces crafted at the acclaimed Ravens Restaurant. Prepare to be "Wow'ed" just as Margaret was exploring the artistry behind Ravens' dazzling and delectable vegan cuisine whose ingredients primarily come straight from the on-property garden. From innovative creations that redefine plant-based dining to irresistible desserts, we'll delve into the secrets of the Ravens "origin story", menu and the unwavering commitment to showcasing the region's finest, freshest ingredients. Beyond the culinary delights, we will immerse ourselves in the program offerings at the wellness center and embark on a journey of joy. Many thanks to Jeff and Joan Stanford and the staff at Stanford Inn by the Sea for their gracious hospitality at this 100 percent pet friendly property. And thank you to Chalkboard Communications for this opportunity. ✅ Be sure and visit KitchenChat.info for more interviews and recipes. Subscribe to the KitchenChat podcast on Apple Podcasts, https://podcasts.apple.com/us/podcast/kitchen-chat-margaret-mcsweeney/id447185040 or Spotify https://open.spotify.com/show/3PpcTPpvHEh8eOMfDUm8I9
Looking for a costal getaway that's a hidden gem? Tune in for an inspiring discussion with owner and fifth-generation innkeeper Cally Coombs on Little River Inn. Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio affiliate! Cally Coombs grew up working in the restaurant at Little River Inn. At age 5, she helped the bartender polish glasses in exchange for Shirley Temples. After graduating from Columbia University, Cally lived all over the United States waiting tables and bartending, always returning to Little River Inn to help run the family business. Back home for good since 2003, she has become the fifth- generation innkeeper of Little River Inn. Cally is a board member of several local non-profits, including the Mendocino County Tourism Commission and the Mendocino Area Parks Association. She is passionate about growing the local economy while preserving the Mendocino lifestyle. Cally holds the 2011 CHLA Outstanding General Manager award and the California line caught record for a Canary rockfish. https://www.littleriverinn.comFor more show information visit: www.MariannePestana.com
Gleich drei Jubiläen kann die Granddame der Schweizer Kleinkunst derzeit feiern. Einen grossen Geburtstag, das fünfzigjährige Bühnenjubiläum und den dreissigsten Hochzeitstag. Ein dreifacher Anlass also für einen Auftritt in «Musik für einen Gast». Das Gespräch findet in Dodo Hugs Küche statt, wo sich zwischendurch auch gerne mal die Kaffeemaschine meldet und Geräusche von sich gibt. Aber das stört nicht. Dodo Hug unterbricht nur kurz, wartet ab und setzt nahtlos wieder an. So erzählt sie von ihrer Kindheit und Jugend in vier Kantonen und zwei Sprachregionen, von zwei Welschland-Jahren in Le Locle, die ihr sehr gutgetan haben und von ihren ersten Jahren als Beizen- und Strassenmusikerin in Bern. Dann kommen die Stationen und Höhepunkte ihrer Karriere: Die Begegnungen mit Bruno Spoerri und Hans Peter Treichler, die Jahre mit Christoph Marthaler und dem Ensemble «TaroT», das Engagement in «Peter Brogles Schaubude», die Erfolge mit «Mad Dodo» und natürlich auch die mehr als dreissig Jahre, die sie mittlerweile mit ihrem Ehemann Efisio Contini zusammenarbeitet. Aber ganz egal, wovon sie gerade erzählt, immer ist da diese grosse und für sie so typische Leidenschaft für das Lied, dem sie sich ein Leben lang verschrieben hat. Und dem auch ihre Zukunft gehört. Die Musiktitel: 1. Dodo Hug – Madâme Ds Blues 2. André Bourvil - La tendresse (music Hubert Girod, lyrics Noël Roux) 3. Gabriella Ferri - Sempre – (music Franco Pisano, lyrics Mario Castellacci 4. Dodo Hug & & Solis String Quartet – La statue du bronze (Eric Satie) 5. Rufus Wainwright, Marta Wainwright & Anna McGarrigle - Talk to me of Mendocino – (1998) (music+lyrics Kate McGarrigle)
In the first call of 2025, Denise catches up with her coach Addie about her training progress for her first ultra marathon, set for April 19th in Mendocino. They discuss balancing holiday breaks, ski trips, and work commitments, and address ongoing air quality issues in Southern California. Denise talks about her company's efforts to support associates affected by the Pacific Palisades fire. The conversation also covers Denise's cross-training activities, including a high-altitude skiing trip and her experience with recovery and endurance. The episode concludes with advice on specific training inquiries and race day preparations. 00:00 Welcome and Introductions 00:23 Holiday Recap and Balancing Life 00:59 Weather and Relocation Updates 01:31 Denise's Work and Community Efforts 03:34 Grocery Industry Insights 05:10 Ski Trip and Cross Training 08:14 Training Progress and Future Plans 12:25 Final Thoughts and Next Steps
In this episode of Becoming Ultra, host Scott Jones interviews Carrie and her coach Ian Sharman. Carrie is training for her first Ultra marathon on April 19th in Mendocino. They discuss several key aspects of her training regimen, including a recent sleep study that diagnosed her with moderate sleep apnea, and the use of a CPAP machine to improve her sleep quality. Other topics covered include gait analysis, fueling strategies during training, and the importance of incremental improvements in training routines. Ian emphasizes the importance of consistency, incremental progress, and adapting training based on individual needs. There's also a focus on the balance between work, life, and training, highlighting the challenges and strategies for maintaining a healthy routine. Carrie shares her experience of joining a local running group for accountability and the benefits of social running. 00:00 Welcome to Becoming Ultra 00:06 Carrie's Training Journey 00:56 Entrepreneurial Insights 02:45 Nutrition and Fueling Strategies 10:45 Dealing with Aches and Pains 23:09 Sleep Study Results 28:04 Final Thoughts and Encouragement Learn more at Becoming Ultra
In Washington, the U.S Bureau of Reclamation has awarded the Round Valley Indian Tribes and the Sonoma Water Agency $15 million. In Sacramento, committee assignments have been made official. We spoke with District Two Assemblyperson Chris Rogers about his committee assignments. And, closer to home, the U.S. Army Corps of Engineers has opened the north boat launch at Lake Mendocino. Meanwhile, in Ukiah, the Humane Society for Inland Mendocino County has closed due to a Parvo emergency, and Fort Bragg Mayor Jason Goedeke reported on a bridge safety meeting with Caltrans.
Nominated for two Academy Awards and for the National Book Award, Sayles is here to announce his latest novel “To Save The Man”. He will be appearing at the Gallery Bookstore in Mendocino Village on January 22nd. Sayles has published 8 novels and a short story collection. “To Save The Man” tells the dual story of the Carlisle Indian School and the Massacre at Wounded Knee. It juxtaposes the life of Indigenous children who are forced to give up their heritage and the struggles of the Native American tribes who are forced onto reservations and allotments in what was known in the 1800s as The Territory. Sayles talks about his inspiration for the novel, the hardships Native Americans faced, the prejudice and fear of the white population, and the impact on children. In his novel, he details the lead-up to the massacre and takes the reader through the moments when the US Army gunned down hundreds of innocent Lakota Sioux. The story is told through the eyes of Carlisle Indian School students. According to Sayles, Carlisle was the blueprint for the Indian Boarding Schools that sprung up across the US and Canada causing immeasurable hardship to native populations.
A body was recovered Tuesday afternoon around 4:30 p.m. near the cliffs just beyond Main Street in Mendocino. In addition, a coroner's investigation of human remains discovered December 23 underneath the Noyo River Bridge positively identified Roy Mora, a 15-year-old Fort Bragg teenager who vanished on December 7. And, a Mendocino County Sheriff's deputy was arrested in Ukiah for domestic violence.
What was it like to move to biodynamic wine farming at a time when hardly anyone was doing it? What crucial role do 100 adorable sheep play at the Benziger winery? How do biodynamic preparations that might seem a bit “woo” actually benefit the vineyard? What are the benefits of biodynamic farming practices for vine health and wine quality? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Chris Benziger, winemaker with the Benziger family wines in Sonoma, California. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks Giveaway Three of you will win one of three bottles of the superb Benziger wines. This is open to Canadian residents because shipping alcohol across borders is still bound-up with prehistoric laws. To qualify, all you have to do is email me at natalie@nataliemaclean.com and let me know that you've posted a review of the podcast. I'll choose three people randomly from those who contact me. Good luck! Highlights How did Chris' grandfather transform his alcohol-importing business during Prohibition? How did the Benziger Family Winery get started? What does Chris love about the Benziger family property, and what fascinating history does it have? How does the geology of the area influence Benziger wines? What challenges did the Benziger family face during their first harvest at the new winery? Why did the Benziger family transition to biodynamic farming practices years ahead of mainstream sustainability trends? What crucial role do Dorper sheep and Highland cattle play at the Benziger winery? How do biodynamic preparations that seem “woo” benefit the vineyard? What are the benefits of biodynamic farming practices for vine health and wine quality? Key Takeaways The Benzigers were biodynamic pioneers in California. He quotes Gandhi: “First they ignored him, then they laughed at him, then they fought him, but then he won.” Today, in every single winery, particularly in Sonoma, Napa, Mendocino, Monterrey, and the counties that have very high prestige, every one of these wineries has some form of a sustainability program today. The Benziger family eventually realized that sheep were the answer to their challenges. They got a big flock of a special type of sheep called a Dorper. Their little cloven hoofs push debris down, like leaves, eliminating mildew pressure, so no mildecides. They eat the grasses underneath the vine, eliminating the need for herbicides like RoundUp. And they fertilize as they go which helps with microbial growth. Chris says that even though it sounds odd to be putting cow dung in a horn and burying it in the ground, they're making a plant probiotic. That manure attracts microorganisms in the soil, and they're just small enough that they can fit through a cow horn. This is unbelievably healthy for the plants. In conventional farming, you water and feed the plant from the top. You're delivering everything at the surface so the roots stay at the surface. Biodynamics tells the vine, Hey, you've got to earn a living. We don't water or fertilize it. Now the roots do what they want to do, and go down into those different layers, find their own sources of moisture and nutrition, and that's how we get a better, more terroir-driven wine. About Chris Benziger Chris Benziger was still in high school when he and his family moved from White Plains, New York, to California wine country. He went on to earn a degree in marketing from the University of San Francisco, while spending summers, weekends and every spare moment working at the winery as a child laborer. He officially, he officially joined the Benziger family winery in 1993 Chris oversees the home ranch and is dedicated to the thriving biodynamic ecosystem of the estate, shepherding the Benziger flock of sheep, tending to the estate vegetables and fruit trees, and producing biodynamic preparations for his vineyards. To learn more, visit https://www.nataliemaclean.com/320.
Cases involving public officials charged with misappropriation of public funds typically involve spending money on fancy dinners, cars, houses, lavish trips — and worse. The unusual case against Chamise Cubbison, Mendocino County's former Auditor-Controller/Treasurer-Tax Collector, involves an obscure payroll code. Allegedly, a county employee in charge of payroll used the code to compensate herself after Cubbison told the employee she was exempt from overtime rules. This morning, Superior Court Judge Ann Moorman will consider testimony from Cubbison's manager at the time, former auditor Lloyd Weer, as well as Andrew Porter, the sheriff's investigator before ruling on a motion to dismiss. Tom Rakes, head of the county's IT services when the county's email archival system mysteriously collapsed, has also been subpoenaed.
In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources: 185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel Communication Turrentine Brokerage Turrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: In the wine industry, it is difficult to plant to consumer demand. At the time of this recording, in December 2024, the industry finds itself in a state of oversupply. Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. [00:00:23] I'm Beth Vukmanic, Executive Director at Vineyard Team. And in today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified Vineyard and the first ever SIP certified winery, speaks with Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker. At Turrentine Brokerage, [00:00:45] They discuss the challenges ag faced in 2024 from a lighter crop to regulatory restrictions, to inflation, to remain viable. They stress the importance of farming a quality product that could be made into good wine and sold profitably to continue to support all aspects of the industry. [00:01:04] Do you want to be more connected with the viticulture industry, but don't know where to start? Become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam.org To become a member today. [00:01:25] Now let's listen in. [00:01:31] Craig Macmillan: Our guests today are Audra Cooper and Eddie Urman. Audra is director of grape brokerage with Turrentine brokerage. And Eddie is a grape broker for the central coast, also with Turrentine. Thanks for being on the podcast. [00:01:42] Audra Cooper: Thank you for having us. We're excited. [00:01:44] Eddie Urman: yeah, thanks for having us, Craig. [00:01:46] Craig Macmillan: What exactly is a wine and grape brokerage? [00:01:49] Audra Cooper: It's a really fancy term for matchmaking and finding homes for supply. Whether that's through growers having fruit available and needing to sell in a specific year or finding multi year contracts, or that's bulk wine that has been made in excess or maybe a call for a winery needing to find a way of A pressure release valve. [00:02:11] Craig Macmillan: And so you match buyers with sellers, basically. [00:02:13] Audra Cooper: Exactly. [00:02:14] Craig Macmillan: On both sides of the fence. Both the wine and the grape side. Do you have specialists for the grape side? Specialists for the wine side? [00:02:21] Audra Cooper: We do. , you're talking to our newest hire on the grape side, Eddie, who's going to be focused on the Central Coast. We also have Mike Needham in the Central Valley on grapes. Christian Clare in the North Coast specializing in Napa, Sonoma, Lake, and Mendocino on grapes. And then we have three bulk wine brokers, Mark Cuneo, William Goebel, and Steve Robertson. [00:02:40] Craig Macmillan: Your world is very dependent on the marketplace. Obviously, that's what you do. You're brokers. The simple model of quote unquote the market. I think for most people is that you have a consumer who buys wine, wineries make wine, and they sell it to those people who buy it. Vineyards grow grapes up to wineries. [00:02:57] So if there's more demand from consumers, that means there's , more grapes in demand, there's more wine in demand, and there should be higher prices. Or the opposite. That's probably really oversimplified given the unique nature of the wine industry, because , it's not a widget, you know, I don't make a widget, sell it, then go, Ooh, I can make more widgets. [00:03:16] So because of the nature of the business things are on much larger timeframes, right? Audra, [00:03:23] Audra Cooper: They are. I mean, agriculture by nature is, a little bit more of a, what we call an on ramp and off ramp. There's kind of that distance from the time that something is needed versus the time it can be produced. And in the wine industry, it's really difficult to plant to demand. And oftentimes we miss the boat regards to meeting demand with our current supply needs. [00:03:44] So it's really difficult to not only predict, but figure out where consumption is going. And you talked about kind of the simplicity of it and it is true. You can kind of look at the macro market in a very simplistic way, but the reality is in particularly with California, it's very segmented. From value tier up to premium to ultra premium to luxury, and all of those different tiers have different timelines, and some of them converge at moments, depending upon whether there were oversupplied or undersupplied, . So yeah, it can get really complicated and very, very multifaceted. [00:04:18] Craig Macmillan: What's your comment on that, Eddie? [00:04:21] Eddie Urman: Well, I think Audra summed it up pretty well, but yeah, it's a very complex integration of all these things, and planting grapes oftentimes, like Audra said, we tend to overdo it. And we then tend to overdo pushing them out. And it's just kind of a cyclical thing through history where we go from undersupply to oversupply. And right now we're obviously in a pretty large state of oversupply. [00:04:44] Craig Macmillan: Over supply in terms of grapes? [00:04:46] Eddie Urman: Correct [00:04:47] Audra Cooper: and bulk wine. [00:04:48] Craig Macmillan: And bulk wine [00:04:49] what are the kinds of things that are going to lead to a market correction there? Are people going to have to pull out vines? Are they going to have to say, Well, I was planning to sell this wine for 20 bucks a gallon, now I'm going to sell it for 10. [00:05:00] What are some of the dynamics that are going to happen during this time? [00:05:04] Eddie Urman: Well, I think the third rung is consumption, right? Unfortunately the trend over the last two years is consumption is going down in general. And we don't see any signs of it at this time. That's showing it's necessarily going up. We're optimistic and hopeful that it will. And we look forward to seeing the data after the holiday season, but that rung is going to be really important. [00:05:25] The other part is still supply. So pushing vineyards. And we are seeing a lot of people push vineyards. There's no clear number yet of what's been pushed or what will be pushed, but it does seem like there's a lot of parties that will be either ceasing to farm or will be removing vineyards. [00:05:41] Craig Macmillan: This is for either of you to pick up. Are there particular segments where we're seeing this more than in others? Premium versus luxury example. [00:05:48] Audra Cooper: The removal seemed to be really heavily weighted towards the Valley specifically, more of the value tier, because that's our largest volume by far. So we see a lot of removals, particularly in the South Valley that really started to occur even before we felt really oversupplied, and then it started to move north from there, pushed into the Central Coast and even to some degree the North Coast as well. [00:06:10] So you're seeing removals throughout the state of California, and you could even argue that you've seen removals in the Pacific Northwest as well, there's been an oversupply position there, particularly in Washington, and the only two areas that we don't see that dynamic is perhaps Texas to a degree, as well as Oregon. [00:06:27] But there again, they're starting to feel oversupplied as well. They're kind of on the back end of this [00:06:31] the Central Valley is the furthest ahead. And so we may actually see a little bit of a slowdown in removals. They're coming up after the 26th vintage. However, it remains to be seen. I mean, water , constrictions and regulations are going to play a huge factor in that as well, as it will be in the central coast in the near future. [00:06:48] Craig Macmillan: Are there alternate or other crops that may go in, into place instead of grapes? [00:06:53] Audra Cooper: Unfortunately, right now, there's not a good answer for that. In the past, you'd say yes. And there were several alternative crops, particularly in the valley and the central coast, especially when you think of Santa Barbara and Monterey County. Paso Robles is in a little bit of a different position without, you know, a true crop to turn over to. But all of agriculture in California is struggling and has been really affected in the last 24 months, [00:07:16] Craig Macmillan: why the last 24 months, do you think? [00:07:18] Audra Cooper: you know, that's a good question. Part of it is kind of weather patterns in regards to some larger crops and oversupply consumers have certainly had some. Tighter budgets in a lot of respects to the economy. Inflation has played a huge role in that. When we talk about the wine industry, the wine industry is not a necessity as far as the goods. There is certainly a movement towards, you know, what they call no amount of alcohol is healthy for any individual of drinking age. So that certainly has affected our industry, but it's also affected other crops as well and other, other beverages, specifically alcohol. [00:07:53] Craig Macmillan: Eddie, in the Central Coast, what, what have you been seeing? [00:07:56] Eddie Urman: As far as vendor removals or as [00:07:57] Craig Macmillan: Yeah, as far as vineyard removals, things like that. [00:08:01] Eddie Urman: I mean, there are a large number of vineyards that are being pushed out. It's substantial both in Monterey County in Paso Robles, there's parties we're talking to that are also talking about pushing. This upcoming year and not replanting for a year or two. Some are potentially considering alternate other options where they can. But to segue on that, unfortunately it is exceedingly difficult right now to go to any other crop. Cause none of them are necessarily performing super well. [00:08:28] Craig Macmillan: Right. One thing that I'm kind of surprised by based on what you said, Audra, was that we're having the most removal in that value segment where we have the most supply. It would seem to me that if demand out there in the marketplace and folks don't have a lot of money, it seems like there'd be more demand for those value products. [00:08:48] Like, I would think that the contraction would be at the higher level, the expensive level, as opposed to the lower price level. Is there a mechanism there that I'm missing? [00:08:56] Audra Cooper: I think there's not necessarily a mechanism per se. I think there's a layer of complication there that doesn't make it a simple apples to apples position in regards to where consumers are spending their money. A lot of consumers who are brought by, you know, ultra premium to luxury, they may have not been as affected in a relative sense by the economy and inflation is someone who is perhaps playing in more of that value tier. [00:09:21] Okay. Whether it was bag in a box, larger liter, whatever it may have been, you know, that tier that's 12.99 and below had already started to see some impacts during pre immunization. And that was from 2012 until about 2020. And then it's just been really wonky since 2020 in our industry and really difficult to read the tea leaves and as far as where things were going. And I think a lot of the new plantings that we did, In 2011 through 2016 really came online in the central valley as well. So it just, it was almost a perfect storm, unfortunately, for the value tier. But that's not to say that these other tiers haven't been impacted as well, just to a lesser degree. [00:10:01] Craig Macmillan: Right, exactly. Is this also true on the bulk wine side, Audra? [00:10:04] Audra Cooper: Oh, certainly. I think anytime that you look at our industry, the bulk wine market actually leads the trend in regards to the direction we're going. So anytime we start to see multiple vintages, Or one vintage really start to increase in volume and availability in all likelihood. We're about 12 months, maybe eight behind the market with grapes. [00:10:25] So bulk will start to kind of slow down, stack up on inventory. Prices will start to drop. We'll still be doing just fine on grapes. We'll get multi year contracts. Prices are at least sustainable, if not profitable. And then suddenly we'll start to see the same trend on grapes. [00:10:39] Craig Macmillan: How many, or, and Eddie might be able to answer this for the Central Coast. How many folks on the grape side are having wines made from their grapes? Like under contract strictly for bulk. I've got a hundred tons of Sauvignon Blanc unsold. That's a lot, but unsold. I'm going to go ahead and take my chances on the bulk market. [00:11:00] Eddie Urman: you're saying Specking it. [00:11:01] So yeah, crushing it and specking it on the bulk market. Surely there are parties that did that, but I would say there is definitely a lot less parties that did that this year. In 2024 specifically. multiple reasons. One, specifically in Paso Robles, the crop was quite light which increased some late demand for some Cabernet specifically. [00:11:22] Sauvignon Blanc was one of the other varieties that was , in demand because of how light it was. Monterey in Santa Barbara County, it seems like there were parties that decided to just leave grapes on the vine. even in internal vineyards for companies that produce their own wine rather than turn it into bulk. And Audra, please add anything if you feel. [00:11:43] Audra Cooper: I think from a specific standpoint, you know, that was a great way of answering that. I think one of the things to keep in mind is I, I know that we should definitely be mindful of educating and being informative in a general sense, right? The rule of thumb when you're a grape grower and you're trying to sell fruit is if it is difficult to sell as grapes, It will typically be exponentially more difficult to sell as bulk wine. [00:12:07] And so taking that position as a way of bringing profit back , to your vineyard, nine times out of 10 is not going to work out. And that one time is technically a lightning strike and it's extraordinarily difficult to predict that [00:12:20] Craig Macmillan: So not a lot of folks wouldn't be wise to do that for a lot of folks. [00:12:23] Audra Cooper: generally. No, I mean, I think most growers, particularly independent growers do not have the wherewithal or the risk adversity to be able to play the bulk market in any significant way. Okay. Mm [00:12:37] Craig Macmillan: Well, let's talk about wineries playing the bulk market. I've got extra stuff. Now, if it's all internal, if I'm growing my own grapes and turning them into my products, it sounds like I would want to maybe leave things on the vine, or just simply not put my investment into producing those wines. Where do bulk wines come from if they're not coming from spec grower spec operations, if they're coming from wineries in particular? [00:13:01] Things that are cut out for quality, things that are cut out for volume [00:13:04] Audra Cooper: Yeah, a multitude of reasons. I mean, the wineries typically use the bulk wine market as what I had alluded to earlier, which is a pressure release valve, right? When they are short or they are long, they're looking to the bulk market, whether that's to buy or sell. Now, that's certainly not every single winery that does that. Particularly some boutique operations, or even a lot of the DTCs would prefer not to play on the bulk wine market, but at times dabble in it. [00:13:27] Another reason to go to the bulk wine market as a buyer is to start a program. If you've gotten, you know, interest from a retailer, for example, for, you know, a control label that's an easy way to research whether or not it is an economic profitable project for your winery, as well as whether or not you can actually find the varietal. And the volume needed for that project. [00:13:49] So there is a multitude of reasons for the bulk wine market to essentially exist and be utilized. But the traditional model is to sell excess on the bulk wine market to someone else who actually needs it. The challenge right now is, we hit about 29 million gallons of actively listed bulk wine for California back in April or June, and that number really didn't decrease until recently. It's the highest inventory that we'd ever seen going into harvest, and when we have those dynamics, that bulk wine market's utilization becomes a little bit, shall I say, sludgy, in the sense of, Most everyone's trying to sell they're not trying to buy. [00:14:29] Craig Macmillan: Eddie, do you have anything to add? [00:14:30] Eddie Urman: no, I think Audra summed it up pretty good. I mean, you asked, how does it end up on the bulk market? I don't think at this point, there's a ton of players that are planning to put it on the bulk market per Audra's point, but wineries are in their best faith trying to secure the amount of fruit they need to then make wine. That they have a home for IE sale, you know, some sort of sales, but as we've seen contraction in sales, unfortunately for some parties, they're forced to make decisions to put it on the bulk market. That'd be correct. Audra. [00:14:59] Audra Cooper: be a correct way of saying it. And also to have to remember, we're essentially making wine for the future when we're harvesting fruit, right and putting it in tank. And so it's really difficult to predict exactly how much 2024 someone's actually going to be able to put out on the shelf and ship. So I think that's the other element to is, by their model , what they purchased and what they received now, of course, 24 is going to be a poor example of that with how light the crop was, but in general, they're buying for what they predict to be their demand and needs [00:15:30] and in all reality, when it's bottled. Packaged and shipped out, those numbers may look dramatically different. Hence the reason why it's going to end up on the bulk market. If it in fact is already in excess. There are some negotiants that may actually in some years where they think the market's pretty good and they can be profitable, we'll go out and spec, but that kind of business model is few and far between compared to say 15 years ago, [00:15:54] Craig Macmillan: Interesting and that kind of leads us to where we are now. You've already touched on it a little bit. We just finished, this is November of 2024, we're just wrapping up the harvest in California. Obviously it's a crystal ball thing, but basically, at the moment, how are we looking? It sounds like we had a light harvest. I'm going to ask you about that. A light harvest. And it sounds like that was pretty much true throughout the coast of California. Is that right? [00:16:20] Audra Cooper: generally, yes, there were regions and AVAs that did better than others. For example, parts of the North Coast with the exception of Sonoma and Napa, so Mendocino Lake and Sassoon, they were not as light as, say, Paso Robles on Paso Robles Cabernet or Sauvignon Blanc, but they were still below expectations in most cases. There's just certain areas that were impacted further. far more and may actually be at historical low yields. And I'll let Eddie touch upon kind of his experience specifically in Paso, because I think it's one of the more impacted regions in California. [00:16:55] Craig Macmillan: Yeah, yeah. Go ahead, Eddie. [00:16:56] Eddie Urman: Yeah. I think kind of extrapolate on what Audra was speaking to. Paso Robles was exceptionally light last year. I think, you know, our numbers are fluctuating and we'll, we'll see what was actually processed, but potentially 50 percent down from the five year average on Paso cab. And potentially one of the lightest crops we've seen in, potentially 20 years, or at least for sure in my career. Luckily 2024 for Paso was light. And because of that, there were people trying to secure extra cab and South Blanc towards the end of harvest. Unfortunately to, to Audra's point, the rest of the state wasn't as light in other areas. It's going to be pretty interesting to see how it all unfolds because it's probably more regional. [00:17:39] Craig Macmillan: And so we're saying fortunately light because the longterm impact would be that we will have less wine going into an already crowded marketplace. [00:17:50] Eddie Urman: But we also came off 2023, which was probably historically one of the largest crops we've ever seen in the state. So if we would have had a crop like that back to back, that would have been devastating. [00:18:01] Audra Cooper: Yeah, man, that's, that's so very true. And I think it's really important too, to hit upon, you know, the late season purchasing and the run that we saw on grapes. specifically in Paso for Cabernet and to some degree Sauvignon Blanc as well. But I'm going to really kind of lean towards Cab and even some of the red blenders. A lot of that was replacement demand. So it was demand that had been met by a current contract, but because the crop was so extraordinarily light, It had to be made up for somewhere. So there was a need for the fruit that was contracted, but if we didn't have that dynamic with available grapes, we probably would have had grapes left on the vine. [00:18:38] And we did to some degree, but just far less than what was predicted in 2024. [00:18:44] Craig Macmillan: This reminds me also of the, the concept of volatility. How volatile is the bulk wine grape grape market? We talked about these long time frames, which means your price changes you would think would be slow. Is, is there a lot of jumping around just in the course of a calendar year? [00:18:59] Audra Cooper: Yes and no. It really depends on the year. I would certainly say that in very light years we will see more volatility on price. Then in years where it's way oversupplied, or we have a large crop that creates more stability, good or bad, with a heavier crop. But it's not as volatile as maybe some other markets that people are trying to, you know, short on, for example, with the Wall Street guys. It's not quite like that either. So there is a little bit more stability built into it. [00:19:27] I think the challenge Happens often is a lot of people build their business models off of the district averages and the district averages don't show as much volatility as the, you know, yearly spot market does. [00:19:40] And unfortunately, it used to be a rule of thumb that about 10 percent of California supply was on the spot market every single year. Now I think that's closer to probably 30 something percent. I mean, it's really jumped in the last few years. [00:19:54] We have to remember our industry has been in a really interesting and an unfortunate position of retracting over the last couple of years with consumer demand declining, with the economic impacts with inflation, with lack of, you know, operating loans being readily available like they were. [00:20:10] I mean, things have changed pretty dramatically. I have a strong belief. I won't even say hope because hope's not a strategy. I have a strong belief that, you know, as we go through some of these challenges, We'll essentially build back and we'll get to a healthier position. And I do think that some of the worst things are some of the bigger pain points we either, recently have gone through and are over with or that we're in currently. So I don't think it's going to get much worse, but it remains to be seen. That one's a hard one to kind of figure out. But my, my thought is that with the lighter crop, it's certainly going to help the bulk wine market, not stack up, you know, a large fifth vintage, cause we have currently five vintages stacked. Stacked on top of each other in bulk wine market, which again, is the most amount of vintages I've seen in the 18 years I've been doing this. And that does show, you know, we met with a client yesterday and they said, our industry is sick. And I think that's actually a really great way of putting it. We're we're kind of in a sick position and we just need to figure out how to get to a healthier spot. [00:21:10] Craig Macmillan: five vintages stacked up that, so we're talking, there's like 2019 that are still in the market. Then [00:21:16] Audra Cooper: There is a little tiny bit of 2019, there's a tiny bit of 2020, and then you get into 21, 22, 23, and then the 24s are starting to come on. [00:21:25] Craig Macmillan: is there a home for something that's that old, even [00:21:30] 2020, [00:21:31] Audra Cooper: I mean, 2022 is about the oldest vintage back that I would say, in all likelihood, there's a reasonable wine based home, and even that's starting to get a little bit long in the tooth when we talk about 21 and 2020. Forget about 2019, that should have gone somewhere at some point long ago. Those vintages in all likelihood, again, they're smaller amounts, I think they're less than 100, 000 gallons each. [00:21:57] They're gonna have to go somewhere, whether it's destroyed or they go to DM. [00:22:01] Craig Macmillan: right? What's DM. [00:22:03] Audra Cooper: Distilled materials. [00:22:04] Craig Macmillan: There we go. Perfect. [00:22:06] Eddie, if you were advising a grape growing, what is your view? Looking ahead, what's your crystal ball say as far as removals, planting, varietal changes, clone changes, rootstock changes, anything like that? [00:22:20] Eddie Urman: Yeah, well we get that question a lot and it's pretty difficult to answer. At this point, you know, growers should really be considering which blocks they should be farming. They should be strongly considering pushing out blocks that are older or have no chance at receiving a price sustainably farm it. economically. And as far as planting goes right now, it's all over the board. It depends on the region, you know, where you're at within the central coast. That's which is my region specifically. And even then it's pretty hard to justify to somebody right now. It's a good time to plant. [00:22:56] That's [00:22:57] Craig Macmillan: that does make sense, I am thinking about other interviews that I've done with, with plant, plant pathology. Where it seems like everything is going to someplace bad in a hand basket because vines are dying. Do I replant that? You would think that diseases, like trunk disease, for instance, would alleviate some of this. [00:23:15] Vines would need to come out of production. Do you see that kind of thing happening? Do you think people are picking not just older, but maybe damaged or diseased or infested vineyards, taking those out of production and then not replanting those? [00:23:27] Eddie Urman: Yeah, they definitely are. The, difficult thing with vineyards compared to certain other crops is the fixed costs that go into installing a vineyard, which has gone up drastically in the last 15 years. So it's really difficult for a grower to push a vineyard you know, spend $2,000 an acre to push a vineyard or whatever it may be, and then decide, okay, we're just going to replant next year and spend 45, 000 or 40, 000. On reinstalling a vineyard. It's, it's a lot of money. Especially if it's on spec and, and honestly, sometimes it can't even get financing to do it. [00:23:59] So unfortunately, a lot of these players will need to say, we'll try to stick it out and say, okay, what if we just weather the storm one more year, the eternal optimist, the eternal optimist. View. I think we're finally starting to see that some people are, are making some tough decisions and it's, it's sad to see, but it's what needs to happen as far as pushing some of these vineyards that are diseased or too old to be productive. [00:24:20] Audra Cooper: I think he did a, you know, a service to everyone by talking about that, because the older plantings for as long as people had to hold on to them you know, we, talk a lot about, you know, oh, the 1990s plantings and they need to go away. Well, that's really easy to say it's a little more difficult to do, particularly again, if you're an independent grower. Relatively small, maybe your 20 acres, you know, the likelihood of you being able to get a planting contract and or getting financing to redevelop is slim to none. So you're going to hold on as long as you can. And that really has kind of added to the bottom line of supply as well. We have a lot of acreage that is finally starting to get removed that should have been removed years ago. [00:25:01] Craig Macmillan: And again, thinking in like classical high school economic terms It seems like grape prices have been going up, at least on Paso and some of those kind of more luxury areas. Is that true? Or is there a real cap on price compared to what it could have been? Or are we in decline? What, what's, what's happening right now? [00:25:24] Ha [00:25:24] Audra Cooper: I think that's actually a very loaded question in some respects because [00:25:30] Craig Macmillan: yeah, it [00:25:31] Audra Cooper: It's highly dependent on what we're talking about, right? If we're talking about Westside and we're talking about some of the Rhone Whites that are now in vogue, yeah, their pricing has started to increase even in spite of the market, right? Because they are in demand, but they're more of a niche market as well. They're not part of the macro market. Whereas you look at Paso Cab, The district average was starting to kind of climb back up again, but if you look at the spot market, it has declined dramatically over the last two years. And I think we're in our third decline now, as far as per year per vintage you look at, for example, Monterey County, Pinot, and I think you can easily make the argument prices dramatically decreased over the last several years. You know, it had a great run post sideways and unfortunately we way over planted and we planted it in a time where there was a lot of virus material that unfortunately got put into the ground and then we oversaturated the market on the shelves as well from a national distribution standpoint, if you want to talk about maybe some cool climate, Sarah, yeah, pricing continues to go up, but they're again, very nichey. So I guess the long winded thing is macro sense. Prices have been on the decline. Niche, it depends on what it is and where it is. [00:26:46] Craig Macmillan: And I, I got this from you, Audra, from another interview you did. What is the difference between a light harvest and a short harvest? And the reason I ask this is because it, on the wine side, talking to people, it's like, Oh, it's going to be a short harvest, coming up short. As in, I don't have enough. [00:27:02] I'm coming up short. It's like, I don't have dollar bills in my pocket. That's totally different than having not a lot of grapes. [00:27:09] Audra Cooper: Yeah, I mean, from a market perspective in which we operate, those two words have very different definitions. Light to me is regarding your yield per acre, your production. It's a light year. We're below average thresholds. Short on the other hand is more of an economic demand supply term that we utilize when The actual crop being delivered falls short of the actual demand. And that's a little bit tricky this year because a lot of people were saying the crop is short. Well, it was in only some cases. For example, Sauvignon Blanc, specifically in Paso, it was short. There's, I don't think there's really any arguing that. Paso Cab, I think it depends on what winery and which grower you are. There were growers who were sold out and fully contracted that were not able to meet their contracts and their wineries would have taken every single time they could have delivered. That's a short situation. Now, on the other hand, I've got some other stuff that say is like a 1997 planting that, you know, didn't have a whole lot of demand. They were light in their crop yield, but they were not short in their supply. [00:28:18] Craig Macmillan: What are things that growers in particular can do to set themselves apart in the marketplace? You mentioned niche, we've mentioned county average pricing, wherever you would like to be selling their grapes for more than that. And they do. What are things that people can do to kind of set themselves apart? Eddie. [00:28:35] Eddie Urman: That's a great question. It's a very difficult question. I think I'll start on the other end of the spectrum. You hear somewhat frequently people talk about minimal farming, or can they do just to get you by this year, get you into the next year what we've discussed with multiple people and what my belief is, unfortunately, if you decide to minimally farm or do the absolute bare minimum, you're boxing yourself into a area of the market. Where there's no chance you're gonna get a price that's really gonna even break even. I think most parties would agree to that. The best thing for our industry, and specifically Paso Robles, the Central Coast, is we need to continue to deliver quality products that, you know, a winery can make into good wine and sell at a good price. Right. So we need to continue to improve on our farming techniques, improve on our utilization of the resources we have to provide that product and reach a sustainable point of price to where vineyards can sustain, growers can continue to stay in business, and wineries can then take that product and sell it in a bottle profitably at a store or restaurant or whatever it may be. [00:29:45] So I kind of danced around your question, but my personal opinion is, if you want to be in this business and you want to create a product, you know, create a grape that people want to buy, you have to put the money into it to farm it. It sounds easy to say it's extremely difficult for the people making these decisions right now. [00:30:03] Craig Macmillan: You may have to spend a little money. [00:30:05] Audra Cooper: you definitely do. I mean, I think, Anytime that you slow down on what you spend, unfortunately you start to decrease your marketability. And that is so difficult in years like this, where as a broker, you watch someone cut their budget and their spending in half and you immediately notice, I can't sell your fruit. And that's a difficult thing because you can't necessarily guarantee that you can sell their fruit either. So how do you justify someone spending, you know, their normal budget? [00:30:37] One of the things that growers specifically can do is they can identify their value proposition. And for many, it's going to be unique, and some of them are going to have similarities. Part of that is, and I'm probably going to get myself in trouble a little bit here, the old kind of lead with, you know, I've gotten these gold medals for the wine that I produced off of my vineyard at these, you know, county fairs or this competition. Unfortunately, they just don't count anymore with marketing winemakers that are, you know, new on the scene, or perhaps with a new corporation, or, Somebody who's been through kind of the ropes, these things don't have any weight anymore. [00:31:17] But what does have weight is understanding what your buyer's needs are and how your vineyard actually fits those needs. So really understanding, where you fit into the market. Not everyone's going to have the best grapes in the region. And that's okay because maybe that is already oversaturated. [00:31:34] Maybe you need to hit a middle tier winery that's selling at 15. 99 and you know that you can be sustainable at $1,500 because this is your budget XYZ and it fits. You know, you don't necessarily have to be the 3, 000 or 4, 000 guy on the west side in Adelaide or Willow Creek. That's not going to be for everybody. [00:31:54] So really finding your position is really important and also what you provide to that buyer. And it's really simple, and I know it's actually probably very elementary to say, but what can you do to help make the people you work with at that winery make them look good? Because they'll also do that for you in return. [00:32:11] Craig Macmillan: and specifically in your experience, especially to start with you Eddie are there particular practices management styles, management philosophies that seem to be attractive to wineries that they're more likely to maybe buy from that grower? [00:32:25] Eddie Urman: Yeah, I'll just probably give a little more detail here, but my experience comes mostly from larger scale farming. At the end of the day, I think the more you put into farming it appropriately, IE you know, good pruning techniques good cultural practices, whether they be shoot thinning leafing, depending on your trellis style wire moves second crop drop or, or green drop. Those are all things that, you know, wineries are going to think are a positive thing. [00:32:54] Now, is it going to match every single program to Audra's point? And you don't always have to be the person selling $3,000 per ton cabernet. Some people can make just fine in those middle tiers. [00:33:03] And we need those people too, because there's bottles that need to go on the shelves there. So if you can have an open, reasonable discussion with your winery and what their expectations are and what you can actually provide at a certain price point and yield I think that's really important place to start. [00:33:18] Craig Macmillan: Audra? [00:33:18] Audra Cooper: Yeah, I think there's a couple things. Again, this is very elementary, but say what you do and do what you say. Following through with your word and what your plan is, is very, very important and being very consistent with your practices and the end product that you try to provide. I mean, consistency in agriculture, particularly in growing wine grapes, is very difficult, but those who achieve it are the ones that typically don't have as much volatility in their ability to sell fruit. on, you know, a term contract, typically. [00:33:46] I think the other thing, too, keeping in mind is managing personalities, too, and understanding, you know, who's the right fit for each other. I think that's really important, I think, from a practice's standpoint and I think this is becoming more and more commonly acceptable, but shoot thinning, when I first arrived in Paso even Monterey County, for that matter, is, was not very common. [00:34:10] It's becoming more and more common, and I think it's actually very important. And Eddie has kind of reaffirmed and reassured me since he started with Turrentine Brokerage, and I kind of failed to remember my basics. Pruning is everything. And I think sometimes often more than not, you know, pruning actually kind of gets It's in my mind kind of degraded and, you know, people try to make up for things later on and we start with the right foundation, usually have some consistency. [00:34:36] Craig Macmillan: So that's somewhere you may want to pay more attention and spend some more of your money there than in some other things. [00:34:42] Audra Cooper: Well, and your plan starts there, right? [00:34:43] So whatever you start with at pruning, that's your beginning plan. In all likelihood, you need to write that out. [00:34:49] Eddie Urman: , be intentional with your pruning plan. From the time you start the season, you should have a plan. Okay. This is what we're going to target this year and you got to stick to it. . [00:34:57] Craig Macmillan: What about, , certifications? There was a time not that long ago when going for whether it's SIP or organic we've got regenerative now a lot of folks looked at that and said, hey, this is going to help set me apart. This is going to help and with buyers, buyers are going to be interested in wanting these types of products. [00:35:18] Have you seen that take place? [00:35:20] Audra Cooper: Yeah, I have a really, really strong opinion on sustainable certification. And I'm sure a lot of our clientele is probably tired of me hitting this drum too loudly, but the reality is at one point, sustainable certification, regardless of which it is. Was a nice to have and the occasional request now. It's a it's a need to have must have [00:35:39] if you are not sustainably certified you are cutting your marketability I wouldn't say in half but pretty close now a lot of our buyers are requiring it and even if they don't require it suddenly asking at the end of harvest Oh, did they have a certification? and then the answer is no well now you may be on the chopping block of we may not re sign that fruit because Our retailers are asking us, what are we doing in regards to, you know, our kind of our social impacts in our economic and our environmental impacts? And it may not be on the bottle per se, but it's in the conversation. And so to be able to provide that information to the end user is really important [00:36:19] when it comes to the other certifications. Certainly organic is trending. It is trended off and on in our industry. Unfortunately, we don't see a big premium being paid for, for grapes that are organically certified with some exceptions. [00:36:33] And so that's really hard, I think, from an industry to, to really grow in that manner. Regenerative is certainly another trend. I think we're on the beginning cusp of it, so I don't see it as, you know, impactful as sustainably certified on macro level. As I do sustainable. So it'll be interesting to see where that goes. [00:36:53] I think organic those probably going to trend a little bit more in 26 and 27 just based on the players that are currently asking about it. [00:37:01] Craig Macmillan: What do you have to add, Eddie? [00:37:02] Eddie Urman: Yeah, I think Audra's absolutely right. We are in a state of excess or oversupply. So wineries are more intensely looking at. How can we differentiate one vineyard or one grower versus the next? And sustainability comes up in most conversations regarding that. So it's turning more from an option to more of a necessity. [00:37:24] I think one thing that there's a trend for unfortunately too, or it can be unfortunately for some people, is they're herbicide free. So there are some people that are interested in herbicide free. It's not a certification, [00:37:34] Craig Macmillan: Yeah, just simply as a practice. Yeah, I, agree with you. I'm hearing more and more about that all the time. And that's a, that's a big shift for a lot of growers. That's a very costly change to make. But you're absolutely right. That is a topic of conversation. That is definitely something that people are talking about in, in the broader world. There's a lot of news attention to that, especially around places like France and stuff, or that's going to be kind of a requirement probably in the future. [00:38:01] Audra Cooper: I just want to add really quick. One of the challenges that we see is Oftentimes wineries will come to the market requesting these differentiation points, right, in regards to practices, and it's really difficult because when they come to the market, a lot of these processes and procedures needed to have already been put into place, right? They would have already had to be intended or implemented in the field. And so we're, again, almost a bridge behind in regards to what demand currently is and, and this particular trend. Especially when we talk about organic herbicide free. These are very intentional, time intensive planning processes that we've got to get ahead of. [00:38:43] And I don't have a great answer because the market doesn't support a higher price per ton right now. And the reality is there are capital intensive changes in farming, but we're going to need to find a solution here soon because I do see this as a challenge in the market moving forward. [00:38:59] Craig Macmillan: and I think there's some research that kind of bears that out even at the consumer level where if I'm presented with two products that are the same price and one has a desirable quality, whether it's a practice or certification or something like that, you would say, you know, Which one would you like? [00:39:14] You say, well, I want the sustainable one. And then you ask the consumer, well, how much would you pay? And there's very little willingness to pay difference in some of these studies. In others, they show a meaningful amount, but a lot of them, a lot of the studies don't. And so I think we're kind of moving towards a standard operating procedure that's gonna be around these things and that's gonna raise costs and that's gonna be a real financial challenge for people, I agree. [00:39:38] Eddie, what is one thing you would tell growers around this topic of the market and everything else? [00:39:43] Eddie Urman: I think it was , the statement I made earlier is be intentional, like have a plan going into this year. We farmers tend to be optimistic and we tend to just think, okay, well, this year it's going to turn, you know, we've had a couple of bad years. It's going to get better this year. There's no guarantee that's going to take place this year. And we'd love to sit here and say it will. So make sure you have a plan that makes sense. And has a reasonable chance at having a positive outcome. If it's farming your 30 year old vineyard, 35 year old vineyard, that's for sure, only going to get three tons an acre or less on a best case scenario, no weather influences, no outside factors, no heat spells, and it's going to cost you 5, 000 an acre to farm it. You're not going to make your money back in most instances, unfortunately, not even break even. [00:40:29] Craig Macmillan: Audra, what is one thing you would tell growers? [00:40:31] Audra Cooper: That's a good question. And I think it's highly dependent on the grower and the clientele and where they are and what they have. I think that planning for your future is critical right now, not taking it year by year. And making changes in advance of needing to make changes is a huge one. Honestly, it's really getting sharp with your business pencil and in your business intention, your business plan. It's not just farming right now. I think you have to plan on how do you survive the current marketplace and how do you get to the other side? And unfortunately, it's not a cookie cutter plan for everyone. It's very customized and it's very specific. [00:41:11] And the other thing that I mentioned earlier, really understanding your value proposition in the market. That is critical because I can't tell you the number of times I've had people And very wonderful, good growers who are very intelligent, but they were very misguided by whether it was, you know, a real estate agent or a consultant or just people surrounding who also had good intentions, but they weren't knowledgeable about the marketplace. And, you know, those growers either planted wrong, entered the market wrong, had to have high expectations built into their budget on the price per ton long term, all these things matter. And all these things really matter for success. [00:41:48] Craig Macmillan: Where can people find out more about you two? Audra. [00:41:51] Audra Cooper: Yeah you can go to our website, www. TurrentineBrokerage. You can of course call myself or Eddie or email us. You'll often see us up on, you know, a stage or in a room speaking on behalf of the marketplace. I've got something coming up soon in February as well. Yeah, there's, there's a multitude of ways of getting a hold of us. [00:42:10] Probably our website's the easiest because it has all the information. [00:42:13] Craig Macmillan: Fantastic. Well, thank you both for being on the podcast. Really interesting conversation. lot to think about. A lot to think about. Intentional farming, I think that's one of the key things we're taking away here is what's your intention. And that's not always such an easy thing to decide upon. You know, it's tough. [00:42:31] Audra Cooper: It is tough. We thank you and we appreciate it. It was a pleasure talking with you as well. [00:42:36] Eddie Urman: yeah, thank you very much, Craig. [00:42:37] Craig Macmillan: You bet. So our guest today, Audra Cooper, she is director of grape brokerage and Eddie Urman, who is central coast grape broker for Turentine brokerage. Thank you both for coming out and to our listeners, keep downloading those episodes. There's lots of great information there. Check the show page or there's lots of resources and look for other podcasts. [00:42:55] We have tons and tons of episodes on all kinds of topics and please keep coming back and thank you. [00:43:01] Audra Cooper: Thank you. [00:43:02] Beth Vukmanic: Thank you for listening. Make sure you check out the show notes for links to Turrentine brokerage crush reports, and sustainable wine growing podcast episodes, 185, why you need to talk about sustainability. And 221 future proof your wine business with Omnichannel communication. [00:43:27] If you liked this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts at vineyardteam.org/podcast. And you can reach us at podcast at vineyardteam.org. [00:43:40] Until next time, this is sustainable wine growing with the vineyard team. Nearly perfect transcription by Descript
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